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Ellery Broder

By MYRON LOVE

Ellery Broder’s life and career philosophy has been guided by certain tenets.


He believes in treating employees and customers with fairness and respect and dignity.
He believes in the importance of being socially responsible.
He welcomes the opportunity to mentor others just as mentors helped him early in his career.
And, the longtime developer and property manager is certain that there is a higher power watching over us – a spiritual being that expects from us honesty and integrity and charitable giving.

In his 44-year career, Broder has focused on smaller industrial, commercial and residential developments that incorporate his beliefs. “I try to deal with my tenants as I would with business partners and friends,” he says. “I try to help them succeed in life.”
He has also taken on projects the likes of which no one else is doing. He notes that he was one of the first developers to attempt urban renewal in downtown Winnipeg.
Broder’s newest project is in keeping with that outlook. In mid-April, Broder and his partners in the project introduced their Mezzo Homes development to the people of Selkirk.
“We had over 500 people come to our open house,” he reports. “We have already almost sold out our 16 units in Selkirk.”

At a time when mortgage rates look to be on the rise again and many people are stretched financially, Broder  notes, Mezzo homes - at $199,999 apiece for the home and the land - provides an affordable alternative for first time buyers, for example, or pensioners who are downsizing – or even cash-strapped people of middle age.
What sets Mezzo homes apart from other new homes is that they are podular. Designed by Winnipeg-based 5468796 Architecture – based on Broder’s concept – and assembled by Cobra Construction in Garson, Manitoba, Mezzo Homes are top- quality, two-bedroom, 740-square-foot bungalows consisting of two or more pods. (Pods can be added or deleted as required, Broder points out.)
The Selkirk homes consist of a central entrance with livingroom/diningroom/kitchen to the right and bedrooms, bathroom and mechanical room to the left.
The homes have a front porch and back terrace, ample storage and, with heat recovery systems, LED lighting throughout and in-floor heating, are highly energy–efficient.

Broder adds that the homes include such luxurious touches as quartz waterfall countertops and under-mount sinks in the kitchens.
Broder and his partners are anticipating building close to 300 Mezzo Homes in eight different rural Manitoba communities over the next 12-18 months. The next group of homes is slated for Rosenort in southern Manitoba.
Broder and his wife, Libby, have also been involved in helping to educate the larger population about the problems of the homeless. “Good quality accommodation is a major requirement in getting people off the street,” he observes. “Without an address, it is almost impossible to access programs and services.”

He recounts an encounter he recently had with a homeless person. He engaged in a conversation with the individual and treated him to lunch.
“He (the homeless man) told me that what hurts most about being homeless is that people pretend not to see you,” Broder said.

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