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23-year-old Noah Palansky
By MYRON LOVE
Last spring, at the height of Winnipeg Jets playoff fever, Noah Palansky and his girlfriend were watching the game on a big screen while having drinks in a restaurant. To his amazement, Palansky recalls, an ad appeared onscreen promoting a rival restaurant and advertising the same drink he was imbibing at a lower price.
The ad gave Palansky the germ of an idea.

 


“I immediately spoke to the restaurant manager and asked how he felt about the ad,” he recalls. “He was not pleased.
“It gave me an idea for a new business venture.”
Now, almost a year later, the young (23) entrepreneur and five partners who are the principals behind TaiV (AI stands for artificial intelligence) are on the verge of bringing their new concept to market.
“The way this works is that if you are in Boston Pizza, for example, watching a Jets game and a commercial comes on, our software will switch the commercial to an ad for Boston Pizza,” Palansky explains.
“We make a little box that sits between your cable box and the TV. Our box can detect when a commercial is coming on and switch the ad out for one promoting the restaurant or store the box is in.”
For larger enterprises, Palansky notes, TaiV produces a web app that allows the company to switch its own in-house ads for the ads that would be appearing on screen. For smaller businesses without their own filmmaking ability, TaiV will also produce the ad work.
“We are content producers as well as software and hardware builders,” Palansky says.
The product is currently being field-tested at a local auto dealership. “For people sitting in the customer lounge watching the television while waiting while their car is being serviced, the dealership can run ads promoting their oil changes, for example, other service work or deals on new or used models,” Palansky says. “Our product will work in any commercial or service establishment with a television. We see huge potential. “
Currently, TaiV is working out of a small business incubator in the Exchange District and manufacturing the boxes nearby. “We want to be careful not to launch until we have a good supply of the boxes,” he says. “We should be able to build over 100 boxes a month.”

Palansky is a Gray Academy graduate who has some background in business and marketing and computer science. And he demonstrated at an early age that he is a self-starter.
His mother, Naomi, was diagnosed with cancer (in 2008) when he was 11 years old. (She passed away two years later.) He decided then to begin raising money for cancer research through participation in the annual CancerCare ManitobaxChallenge for Life 20 km Walk which is held in June. The date this year is June 11.) His younger sister, Lexi, joined him in his fundraising efforts a couple of years later. Over the years, the two of them –assisted by friends and supporters – have raised over $750,000 for cancer research.
In addition to building a new business, Palansky says that he strongly believes in helping the community and people in general. To that end, he reports, he is working with the Jewish National Fund on this year’s upcoming Negev Gala (Thursday, May 27).
“Avi (Stoller) (one of Palansky’s partners) and I are organizing a reception for young entrepreneurs in conjunction with the Gala,” he says. “It will be a meet and greet. We are also providing discounted tickets for younger entrepreneurs to help make the evening more affordable for them.”

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