By BERNIE BELLAN Jerry Maslowsky was one of the nicest guys I had ever met. I was shocked to read that he had passed when it was mentioned during the Blue Bomber game yesterday (Sunday, Sept. 4).Over the years we've had numerous articles either mentioning Jerry in The JP&N or completely about Jerry himself.
Here is the final piece we had about Jerry, written a little over a year ago. We also have 2 video collages of Jerry doing what he did so often during his lifetime: bringing joy to the hearts of Winnipeggers with his singing in Yiddish (also Hebrew and, of course, English). You can watch a great collage of Jerry performing at Chavurat Tefilah Synagogue Nov. 3, 2014 at http://jewishpostandnews.ca/categories-media/73-entertainment/164-jerry-maslowsky-collage
Bringing Variety to back to its show biz roots
By REBECA KUROPATWA It was Jerry Maslowsky, Variety, the children’s charity’s current executive director’s goal when he returned to the organization, to reconnect the charity with its roots in show business.
Maslowsky’s connection to the charity began when he sang in the 1980s on the Variety telethon.
Later, he spent some time selling ad space for the Jewish Post (today’s Jewish Post & News), also sold ad time for CJOB, then worked for about 15 years as the sales manager for the Blue Bombers.
“And then the opportunity with Variety came up,” said Maslowsky. “Through my career even while at CJOB I still worked closely with Variety. We did numerous events and promotions with them. And, as well, when I went to the Blue Bombers, we created a lot of programs for Variety that I was involved with on the Bombers side.”
Variety started in 1927 as an international children’s organization and it all really came out of the entertainment community in Pittsburgh, where there was a group called, the Variety Club, comprised of people in the entertainment business who owned theatres.
“One day, a young girl was left with a note in one of the theatres that said:`This is my daughter, Catherine. I have seven other children. I really can’t look after her, but I know people in entertainment and show business, you’ll be able to look after her,” explained Maslowsky.
“Well, this young girl was left in the theatre, and it was at the Sheraton Theatre. And, basically, all the businesspeople in the theatre business adopted her. And a bunch of entertainers came together to raise money and do shows for this Catherine. Catherine, herself, was later adopted.
“Variety’s mission statement is to meet the tangible needs of children with all abilities. And by that it means every child has an ability; some children’s abilities are different than others.”
Maslowsky decided to put together a gala that would bring out the kid in all of us, and he felt there was no better way than the circus. So, he gathered some local talent to donate their time and come together under the Big Top.
“Turning frowns upside down was the theme of the event that happened on May 9,” said Maslowsky. “I wanted us to get back to that circus, for it to be entertaining, and for people to come to an event where they could see it through the eyes of kids.”