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This unusual Israeli podcast covers everything from sentient AI to extending the human lifespan

If an alien spacecraft landed in Dr. Avi Loeb’s backyard tomorrow, he would readily step on, leave his family behind and take off to discover the great beyond.

Obviously, he’d be giving up a lot, but it’s for an essential cause, he says: Humans need to explore the possibilities for human life beyond earth.

“We know the sun will burn up the surface of the earth within a billion years,” he says. “We won’t be able to stay here.”

Loeb, an Israeli-American astrophysicist at Harvard University, shared these thoughts recently in a podcast conversation with Dr. Tal Patalon, head of Kahn Sagol Maccabi (KSM), the Research and Innovation Center of Israel’s Maccabi Healthcare Services. Loeb was Patalon’s guest on an episode of KSM’s popular English-language podcast, “A Matter of Life and Death.”

Now in its third season (and first in English), the podcast features physician-researcher Patalon in wide-ranging conversations about life, the future and the human experience with leaders and innovative thinkers from a broad variety disciplines and fields of knowledge — from the former head of the Mossad to musicians and professors. Patalon elicits insights and showcases her multidisciplinary approach to her work at KSM, and she also has a way of getting at the core of her guests’ personalities and belief systems.

“These are open conversations, not interviews,” Patalon said. “It’s all about relationships and learning from these people. These are really special individuals who help broaden your perspective and serve as inspiration for innovation.”

KSM itself conducts various types of health research, helping researchers and entrepreneurs with its massive clinical and medical data as well as deep understanding of technology and artificial intelligence. KSM also operates the largest biobank in Israel, with over 900,000 biological samples, enabling partnerships with companies in genetic research and support for a range of Big Data projects.

Patalon’s podcast embodies the out-of-the-box thinking that guides KSM’s approach to research and innovation. Her recent conversation with Loeb covered the AI revolution, extending human longevity, and Loeb’s work at The Galileo Project for the Systematic Search for Evidence of Extraterrestrial Technological Artifacts.

Loeb leads the Galileo Project’s search for physical objects associated with extraterrestrial technological equipment. He and his team use sophisticated instruments to image and collect data on objects in the sky that the government and astronomers have deemed outliers. The goal is to determine whether they are natural phenomena or technological in origin and from other planets.

“I am looking for relics of [extraterrestrial] civilizations that have perhaps predated us and sent out gadgets and probes to explore space,” Loeb said. “They would have had enough to have filled up the solar system with a million probes. Tech gadgets can survive the harsh environments of space.”

Loeb and his team identified an interstellar meteorite that collided with Earth off Papua New Guinea in 2014. Based on the speed of the object, Loeb determined that it came from outside the solar system, and the Department of Defense supported his assertion.

“It exploded. We are planning an expedition to scoop the ocean floor to collect the fragments,” Loeb said. “We know it was tougher than iron, so we will examine the fragments to see if the object was natural or an artificial alloy that could be a fragment of a spacecraft.”

Avi Loeb, an Israeli-American astrophysicist at Harvard University, talks about artificial intelligence, extraterrestrial life and technology as the featured guest on a recent podcast episode of “A Matter of Life and Death.” (Courtesy of KSM)

Loeb told Patalon how his work has made him think that humans are not necessarily that smartest and most accomplished species in the universe, and that modesty is in order.

“We are no smarter than the mean of the universe, no matter what we have accomplished. We have nothing to brag about,” he said.

Patalon agreed: “We are arrogant. Our world is tiny and fragile and we are destroying it. We should cherish what we have.”

However, Patalon disagreed with Loeb when it comes to how far the AI revolution should go. Loeb believes we are close to the point where AI will take over many roles in human life.

“There will be sentient AI systems. They will converse among themselves and create their own communities. A new consciousness will emerge. Death will be like unplugging a computer from a wall, so in the future it will be illegal to do so,” he said.

From Patalon’s perspective as an active clinician specializing in family and emergency medicine, she is certain that AI will become integrated into the human body within five to 10 years. She expects to see augmented humans with constant glucose monitors and vitals-monitoring chips implanted under the skin.

“And 3-D printing of organs is developing fast,” she observed.

But unlike Loeb, Patalon believes that extending human longevity to an extreme degree is not the goal of AI. Rather, there is a consciousness above material reality, and a spirituality and soul beyond technology. She worries about the separation, depression and addiction associated with technology and wants to see more efforts put into helping people learn how to handle technological evolution. We can’t let AI run away with things and negate human consciousness and positive relationships, she said.

“A high-quality life means learning how to love unconditionally. That is the human future,” Patalon said. “Otherwise we are like animals.”

At the end of each episode of “A Matter of Life and Death,” Patalon asks her guest whether they think about death and what they would like their epitaph to be. Loeb thinks that people waste time and resources memorializing themselves by building monuments on Earth. Not particularly attached to his body, he said, he’d be be eager to download his consciousness to an avatar astronaut.

“I hope we will figure out how to live forever, but if I have to die, I would be happy for it to happen somewhere other than Earth,” he said. “On Mars there is no bureaucracy to suppress innovation.”

To listen to this and other podcast episodes, click here.


The post This unusual Israeli podcast covers everything from sentient AI to extending the human lifespan appeared first on Jewish Telegraphic Agency.

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Memoir of child of Holocaust survivors takes riveting twists

Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.

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Obituaries

CAROL SLATER (née GENSER)

With great courage on Wednesday, November 6, 2024, surrounded by her family.

Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.

The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.

Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.

Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024

CAROL SLATER

(née GENSER)


With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250

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Features

How to Implement a Successful Casino Marketing Strategy

Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.

1. Improve Visibility

With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.

Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.

To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.

You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.

Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.

Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.

Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.

Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.

2. Focus on Events and Group Business

Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.

Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.

3. Identify the Jobs to Be Done

Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.

However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.

These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.

This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.

Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.

4. Create Positive Feedback Loops

Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.

Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.

Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.

You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.

Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience. 

5. Use Social Proof

People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims. 

To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.

Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.

6. Keep Up With Gaming Trends

Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.

As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.

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