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For Jewish fans, Duke’s new basketball coach inspires a different version of March Madness
(JTA) — Dylan Geller has taken great pride in his work as a student manager of Duke University’s men’s basketball team since landing the gig as a freshman in 2019. But things felt different this season, and not just because the Blue Devils had a new head coach, Jon Scheyer, after 42 years under the legendary Mike Krzyzewski.
“Coach Scheyer is such a role model to me, being a young Jewish man myself with aspiring hopes and dreams in basketball,” said Geller, a senior from Fort Lauderdale, Florida. “Seeing him do it so successfully, he’s definitely been a big inspiration.”
Starting Thursday night, Scheyer, 35, will lead the Blue Devils through the head-spinning Division I tournament known as March Madness, which raked in an average 10.7 million TV viewers per game last year. Ranked No. 5 in its division, Duke will face off against the Golden Eagles of Oral Roberts University, an evangelical Christian school in Tulsa, Oklahoma.
If the Blue Devils go all the way in this year’s Division I tournament — as the team has done five times in the past, most recently in 2015 — Scheyer would be the first Jewish coach to do so in more than seven decades. (Nat Holman led the City College of New York to an NCAA championship in 1950, when only eight teams competed.) He would also be only the sixth Jewish men’s basketball coach ever to reach the Final Four.
Scheyer is ending his first season as Duke’s head coach with a 26-8 record, becoming the most successful first-year coach in the school’s history.
Duke students are famous for their fandom, earning the moniker “Cameron Crazies” from their antics in the stands of their school’s Cameron Indoor Stadium. But for Duke’s substantial population of Jewish students, faculty and graduates, the intensity is heightened by knowing that the most influential figure on the Durham, North Carolina, campus is a fellow Jew.
“At Duke, these people are celebrities,” said Sophie Barry, a former president of the Jewish Student Union who graduated last May. “It’s a national stage, people are watching them on ESPN all over the place, and they’re just walking around on our campus. It’s such a big deal. And as Jewish people, we can’t help getting all excited when a celebrity is Jewish.”
So devoted to basketball that he made the sport his bar mitzvah theme, Scheyer earned the nickname “Jewish Jordan” when he was growing up in the Chicago suburb of Northbrook, Illinois. (Michael Jordan played for the Chicago Cubs during Scheyer’s childhood there, after winning a national title for Duke’s rivals, the University of North Carolina Tar Heels.) He led his high school team — with an all-Jewish starting lineup — to a state championship in 2005.
Scheyer then played for the Blue Devils from 2007 to 2010, helping the team win two ACC championships and one NCAA title. A history major, he also volunteered in a literacy program and starred in an improv group’s video in which he bikes to the campus Hillel, wears a tallit and spins a dreidel. After a devastating eye injury thwarted Scheyer’s ambitions in the NBA, he obtained Israeli citizenship and played one ultimately disappointing season for Maccabi Tel Aviv.
“I felt proud to be Jewish living in Israel, and you realize there’s not a lot of Jews in the world, and that only strengthened my beliefs,” Scheyer said during a conversation with Jewish students in 2015, shortly after he returned to Duke as a member of the coaching staff.
The Maccabi Tel Aviv basketball team after winning the Israeli Basketball Super League championship, Feb. 16, 2012. Jon Scheyer played on the team that season. (Flash 90)
Scheyer was picked for the top coaching spot last year, taking on the daunting job of succeeding Krzyzewski, known as “Coach K,” who built a dynasty in the world of college basketball. Along with guiding the Blue Devils to five national championships, Krzyzewski amassed a total of 1,202 head coaching victories in his 47-year career — 42 of those at Duke — achieving a record in NCAA history.
Scheyer has already made his own mark, bringing the team into March Madness with a nine-game winning streak and celebrating a coveted title in his debut season. On Saturday, he led Duke to a 59-49 victory over Virginia in the ACC tournament championship, becoming the third first-year coach to win the title and the first ever to claim it as both a player and a coach.
He appears to be optimistic about his team’s chances. Scheyer’s assistant declined an interview request, saying this week, “We are leaving for Orlando and hopefully will be gone for the next few weeks at the NCAA Tournament. We can circle back after the season.” Scheyer had previously not responded to multiple requests for interviews.
Of the 363 Division I men’s basketball programs, 10 currently have Jewish head coaches, according to the Coaches Database.
“I feel like he’s someone that a lot of kids like me — even outside of Duke — who love sports can really look up to. Because there’s not a lot of Jewish representation, in terms of coaches like that,” said Geller.
The National Jewish Sports Hall of Fame honored Scheyer as Jewish athlete of the year once while he was in high school and again in college. But Scheyer has indicated that he is ambivalent about being a Jewish sports icon.
“I always wanted to be recognized as a great basketball player. I always wanted a kid to look up to me because of who I was as a person and then my basketball skills, not because I was Jewish,” he said at the Jewish life event in 2015. “But I figured … if it was a cool thing that I was Jewish on top of respecting my game and the way I played and who I was, then I was all for that.”
Asked whether he would play a game that fell on Yom Kippur — an unlikely event given when the basketball season falls — Scheyer’s answer came quickly.
“I would never turn down a game,” he said. “I know that’s not a good thing to say but it’s the truth.”
Duke has about 15,000 students, and about 1,700 of them this year are Jewish, according to student newspaper The Chronicle. The school is home to multiple Jewish centers, including the Freeman Center for Jewish Life that is home to the campus Hillel; the Center for Jewish Studies academic department, and a thriving Chabad that last year inaugurated a new, 24,000-square-foot building.
Duke has about 15,000 students, of whom about 1,700 of them this year are Jewish. (Wikimedia Commons)
At the school’s Chabad, some basketball fans call themselves the “Chabad Crazies,” according to Chabad Rabbi Nossen Fellig. “They’re all crazy about their basketball,” he said.
Throughout the weeks — yes, weeks — leading up to Duke’s games against major rivals, hundreds of students sleep in tents outside the Cameron Indoor Stadium on a patch of grass known as Krzyzewskiville, or K-Ville, in hopes of snagging tickets.
Barry was among those who endured dozens of frigid winter nights for a Duke-UNC game last season. (The teams split their outings during the regular season, then met again in the Final Four, when the Tar Heels ended Krzyzewski’s coaching career to go on to the final game.)
“It was six whole weeks,” Barry said. “You have to take two different tests about your Duke basketball knowledge — one on the current team and one on Duke basketball history — to determine whether or not you get a tent and what order you will sit in when you get into the stadium.”
Students with Duke University’s Jewish Student Union wait to get into a men’s basketball team on campus. (Courtesy Sophie Barry)
While saying that Coach K was “the GOAT,” Barry was thrilled when Scheyer took his place. Before he was named the successor, Barry met the new coach during Hanukkah of 2020, when Scheyer appeared at a virtual menorah lighting for students secluded at home in the throes of the COVID-19 pandemic.
“Coach Scheyer got on and did this whole Q&A — from questions about how he celebrated Hanukkah growing up and celebrating it now with his two kids, to questions about whether he preferred sour cream or applesauce. It was a really cute event to lift the spirits during such a hard time,” Barry recalled. (Scheyer and his wife Marcelle, a nurse, have since added James to big siblings Noa and Jett.)
Joyce Gordon, director of Jewish life at Duke, said she has heard giddiness at the campus Hillel about the coach’s identity.
“Many Jewish students definitely have a sense of pride that Coach Scheyer is ‘one of us,’” said Gordon.
Fellig described Scheyer as a “mensch” and “dear friend to the Jewish community.” One summer before the pandemic, the coach requested Fellig’s help arranging kosher meals for a group of players that he was training in Israel. And at a recent Jewish event on campus, he brought a surprise.
“He surprised the students by giving them tickets to the game the next day, which was a pretty big game,” said Fellig. “He saved everyone the line — they would have had to wait for many hours.”
Geller, who hopes to clinch a job in an NBA front office after graduation, was high-spirited about his team’s March Madness prospects under Scheyer’s lead.
“The team has great momentum,” he said. “But the most exciting part is in the locker room [after the ACC tournament], they were all talking about [how] we’ve got to forget about this win tomorrow, because we don’t want to fall in the trap of being too excited. So I think they have a great mindset and great leadership.”
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At Eurovision, Israel’s near triumph shows the limits of tolerance
VIENNA — A keffiyeh was blocking my view, and it bothered me less than I would have expected.
It was around 9:45 pm, and I was standing outside Vienna’s city hall, where the city had erected a “Eurovision village.” The pan-European singing competition was taking place in the former Habsburg capital, grand architecture framing massive public viewing screens.
Security was tight. Visitors weren’t allowed to bring bags inside the area, and we were patted down by two separate guards before we were allowed to enter. In August 2024, a foiled terror attack led to the cancellation of three Taylor Swift concerts, an international embarrassment authorities were keen not to repeat.
And then there were the protests over Israel’s participation.
The day before, an anti-Israel solidarity concert had featured a video call with Unorthodox author Deborah Feldman, who said she was protesting the “whitewashing” of a genocide. A separate “song protest” reportedly escalated from chants of “One love” to “Death, death IDF.” Earlier that day, demonstrators had marched along Vienna’s main shopping boulevard. By the time evening rolled around, a group of clowns had gathered outside the parliament, practicing creepy, Joker-like laughs and holding signs that said “United by Genocide,” a play on the Eurovision Song Contest’s slogan. “United by Music.”

For a contest that insists on being apolitical, Eurovision had become unmistakably political.
I didn’t care much for the music, but world events were unfolding here in Vienna, and I wanted to see them up close.
Israeli singer Noam Bettan was the third to perform. As he got on stage and started singing “Michelle,” a couple of people in the crowd I was standing in started shouting “Free Palestine” at the screen. The chants weren’t loud enough to drown out the performance
Then, someone in front of me raised a keffiyeh, stretching it between both hands and waving it in the air. It blocked my view. I considered asking him to lower it. But did I really want to risk a confrontation? Instead, I stepped sideways – slightly annoyed, but telling myself this was the price of tolerance.
Only later that night did I begin to wonder whether tolerance was, in fact, a shared value.
Back home, I watched the voting. Just before 1 a.m. the audience vote catapulted the Israeli act into the lead. In the previous two years, Israeli entries had also performed strongly with viewers, placing first and second in the public vote without winning overall. The reasons have been debated: diaspora support, savvy promotion, or simply songs that fit the Eurovision formula — catchy, theatrical, sung with a powerful voice. (Israel has won the competition four times, most recently in 2018.)
Israel’s promotional efforts have drawn criticism, but no evidence of manipulation has emerged, and the public broadcaster KAN has responded quickly to European Broadcasting Union reprimands.
It didn’t matter. Social media filled with accusations that Israel had cheated. In the arena, just before Bulgaria’s points were announced, the booing aimed at Israel’s entry grew so loud it was clearly audible on the broadcast.
Bulgaria won, Israel came in second, and I felt something close to relief. At a time when several countries had already stayed away and others were wavering, it seemed less like a celebration than a breaking point. I wouldn’t want to witness what would happen if Eurovision were to be held in Israel next year.
It had been easy to move when the keffiyeh blocked my view. One step to the side, and the problem was gone. However, there was no stepping aside from what came later. Freedom of speech is about making space, but it can also be used to close it.
The post At Eurovision, Israel’s near triumph shows the limits of tolerance appeared first on The Forward.
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Israel’s Noam Bettan takes 2nd at Eurovision, buoyed by scrutinized public vote
(JTA) — The Israeli contestant in the Eurovision Song Contest won second place for the second year in a row, drawing a strong public vote despite protests over Israel’s inclusion in the contest.
Noam Bettan and his song “Michelle” ranked third in the public vote and eighth in the jury vote, which combined to give him second place behind the entry from Bulgaria, which won the contest for the first time.
Bettan thanked his fans in a post on Instagram after leaving the stage.
“I’m still processing everything and trying to find the words for this incredible journey. You guys are amazing and this is all because of you. I love every single one of you!” he wrote. “This is just the beginning, there are so many amazing things in the way! 🤍Am Israel Chai!!!”
Five countries boycotted the contest this year over Israel’s inclusion, citing Israel’s military operations in Gaza. After the competition, a spokesperson for VRT, Belgium’s national broadcaster, said the country was unlikely to participate next year unless the European Broadcasting Union, which runs the contest, makes “a clear statement against war and violence and for respect for human rights.” Belgium came in 21st of 25 competitors in the final.
Bettan faced a smattering of boos both during the semifinal on Tuesday and during the final on Saturday in Vienna, as well as when Israel briefly led the leaderboard during the announcement of the audience votes. He told the Jewish Telegraphic Agency ahead of the final that he believed he had more fans than detractors and that he would focus on them.
Israel scored 220 points in the public vote after drawing a formal warning from the EBU for its campaign urging supporters to send all 10 of their votes to Bettan. Israel’s broadcaster called off the campaign after being told it was “not in line with our rules nor the spirit of the competition.”
Israel also drew 123 points from national juries, more than twice what it earned last year when 22 countries awarded Israel no points at all in a result seen as driven in part by political tensions.
This article originally appeared on JTA.org.
The post Israel’s Noam Bettan takes 2nd at Eurovision, buoyed by scrutinized public vote appeared first on The Forward.
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It looks like a kaffiyeh, but this pro-Israel influencer wants you to wear a sudra
In a recent viral Jubilee video viewed more than 1.5 million times, pro-Israel activist Rudy Rochman sits across from a group of 20 pro-Palestinian activists, debating the Israeli-Palestinian conflict. Draped around his neck is a black-and-gray checkered scarf that looks almost identical to a kaffiyeh.
Look closer, and the pattern resolves into something else: tiny Stars of David clustered together, alongside Hebrew lettering spelling out Am Yisrael Chai — “the people of Israel live,” which has became a mantra after Oct. 7 and the hostage crisis. It’s not a kaffiyeh, Rochman says, but a modern twist on the sudra, a cloth head covering once worn by Jews across the Middle East — and he wants to bring it back.
Since the Gaza War, the kaffiyeh has become an increasingly visible symbol of pro-Palestinian activism. Now, Rochman is part of a small but growing effort to revive the sudra as a marker of Jewish identity rooted in the Middle East. He runs the company My Sudra, promoting and selling the garment online. It has been embraced by a niche but visible group of young pro-Israel influencers.
Rochman, a 32-year-old Jew of Moroccan and Algerian descent, said he and his family wore sudras during celebrations like bar mitzvahs and weddings. In old family albums, Rochman says most photos of his grandfather and great-grandfather show them donning the garment in Morocco.

As a child, Rochman understood the head covering as Middle Eastern rather than distinctly Jewish. Once he learned about its connection to Judaism, he set out to revive it, beginning to create sudras in 2016 while a student at Columbia University.
The term sudra appears in rabbinic literature, including the Mishnah and Talmud, as a general term for a cloth typically worn as the religiously prescribed head covering, though some sources describe Jews wearing it around their necks. Experts say Jews across the Middle East wore sudras, likely before the Middle Ages, with styles varying by region and period.
From the Middle Ages into the modern era, Jews in the Middle East, classified as dhimmis, sometimes faced legal restrictions on dress. One notable prohibition during certain periods was the wearing of a headscarf or turban by Jews, including the sudra.
“This form of headgear by Jewish men was not tolerated in many communities,” said Gillian Vogelsang-Eastwood, a textile historian specializing in Middle Eastern dress. “Men could wear the kippah, but nothing significant in public on the head.”
Over time, she said, those constraints contributed to the fading of the custom.
“For me, it’s about reviving an aspect of our culture that was beaten out of us by force,” said Rochman. “It’s not like we consciously made a decision. ‘Hey, we want to stop wearing sudras.’ We were forced to stop wearing it.”
Historically, sudras did not usually feature identifiably Jewish symbols. The Kurdish sudra is an exception, incorporating circles and dots with religious meaning. Even in Rochman’s own family photos, his ancestors typically wore plain white sudras.
Rochman, however, has deliberately added Jewish symbols to make the garment legibly Jewish to contemporary eyes.
Rochman sells sudras in various colors, including a black and white version that looks exceptionally similar to the Palestinian version of the kaffiyeh. Instead of the pattern of zig-zag stripes and criss-crossed squares that can be found on that kaffiyeh, Rochman’s sudra has stars of David juxtaposed to create a similar checkered pattern, as well as Jewish symbols like the menorah, along with the phrase Am Yisrael Chai.
The resemblance to the kaffiyeh is not accidental.
The kaffiyeh is widely seen today as a symbol of Palestinian identity and resistance, but it did not always carry that meaning.
According to Vogelsang, “The kaffiyeh is basically regarded as a 19th-century development worn by farmers in Syria,” she said. “The Jordanian army later adopted it as part of their uniforms.”
Vogelsang says its political symbolism developed in the 20th century, particularly through its association with Palestinian nationalism and figures such as PLO leader Yasser Arafat, who popularized the black-and-white kaffiyeh widely worn today.

Some say the patterns on the Palestinian black-and-white kaffiyeh represent different aspects of Palestinian culture. The criss-cross lines represent the Palestinian ties to the Mediterranean Sea because of their resemblance to fishnets; the black stripes symbolize trade routes through Palestine; and the curved lines are said to symbolize olive trees.
But Vogelsang and other experts say that this symbolism is a modern interpretation of older patterns. “They didn’t have these meanings. The Palestinian community has given them these meanings,” she said.
Patterns like checks and stripes were often used for garments in the Middle East, not because of any particular symbolism, but because “they are just an easy, convenient design to make,” said Vogelsang. Both Jews and Muslims used whichever fabrics were locally available, often checkered and striped patterns commonly associated with the modern-day kaffiyeh.
In a similar way, Rochman’s sudra takes on explicit political meaning through the inclusion of the phrase Am Yisrael Chai, popularized in the 1960s as a rallying cry for Soviet Jewry and now widely used at pro-Israel demonstrations. In that sense, his garment does not just revive a historical practice, but imbues it with ideological significance.

“Being a Zionist outwardly was kind of seen as excessive before Oct. 7, but after Oct. 7 it became something that was cool again,” Rochman said, adding that interest in — and sales of — his sudras increased following the attacks and the war in Gaza that followed.
I asked Rochman if he’s ever worried about being mistaken for wearing a kaffiyeh or accused of cultural appropriation. Dozens of Reddit threads are dedicated to the topic online. In the Jubilee video, one Palestinian activist tells him, “Are you going to pretend that the kaffiyeh you’re wearing is not a culturally appropriated kaffiyeh? And you just added the Hebrew and all of that to it.”
But he is not particularly bothered by either accusation.
“I look at it as just an opportunity to tell that person, whether a Jew or not a Jew, that doesn’t know anything about a part of Jewish culture, who we are and what we are.”
And while Rochman’s main goal is to help younger generations of Jews understand a part of their history that has faded, he hopes that more Jews wearing the sudra will also foster a greater understanding of Jewish history in the Middle East.
“We need to know where we’re from,” Rochman said. “And if it helps us connect with other Middle Eastern peoples, that’s amazing too.”
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