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In Pittsburgh synagogue shooting trial, Jewish rituals feature as prominently as the carnage of the day
PITTSBURGH (JTA) — Testifying at the trial of the Pittsburgh synagogue shooter, Carol Black described how, right before he opened fire, she had taken her yarmulke and tallis out of her velvet tallis bag.
But first, she had to explain what a yarmulke, tallis and tallis bag were.
“In my briefcase is a blue velvet bag that has a zipper on it,” she said. “I have a Ziploc bag of yarmulkes I would wear and a tallis I would wear.” A yarmulke was a “head covering,” she explained, and a tallis was a “prayer shawl.” The items, she said, “just signified being in the presence of God and being respectful.”
Black, 71, was the second witness to testify on Wednesday, the second day of the capital murder trial of the alleged gunman, Robert Bowers. She was one of a few witnesses who interspersed heart-rending testimony about the trial with, effectively, a crash course on Jewish ritual.
Black recalled how she sat in the second seat in from the aisle, because the aisle seat was where her brother Richard Gottfried sat, and they shared gabbai duties. Then Black explained the role of a “gabbai” — calling congregants to the Torah and helping them read through a passage. She described Pesukei d’Zimra, the morning service’s opening prayers, and spelled out the Hebrew name of the morning service, Shacharit, for the court reporter.
“I had just started to open the bag and I heard a loud bang,” she said. “To me it sounded like somebody had dropped a table on the metal floor.”
She added, “The first two sounds, I didn’t recognize them as gunfire. You don’t go to a synagogue and expect to hear gunfire.”
The focus of the trial is the gunfire — the shooting on Oct. 27, 2018 that killed 11 Jews praying at three congregations: Tree of Life, New Light and Dor Hadash. But for the prosecution, explaining the synagogue — and the practices that take place in it — is also proving to be crucial. The painful collision on that Shabbat morning of the sacred and the profane is key to the prosecution’s case that the defendant merits the death penalty.
Of the 63 federal charges Bowers is facing, 22 are capital crimes: two for each of the 11 fatalities that morning, including Black’s brother, Richard Gottfried. One is “obstruction of free exercise of religious beliefs resulting in death” and the other is murder, enhanced with a hate crime charge. So prosecutors, seeking to show that the shooting was motivated by antisemitism, are probing witnesses about their Judaism and how they express it.
“As they did every Saturday, men and women of the Jewish faith made their way to the synagogue, to observe Shabbat,” Assistant U.S. Attorney Soo Song said in her opening statement on Tuesday. “To pray to God in the sanctity and refuge of their shared Jewish faith.”
Conversely, defense lawyer Judy Clarke is out to prove that her client targeted the congregants not because of their religion per se but because of a delusion that they were facilitating an immigration invasion to replace whites. Both she and prosecutors have said in court that he committed the attack.
Clarke occasionally objected when the testimony veered into how American Jews worship, or into explaining what animates Jewish practice. None of her objections to explaining Judaism were sustained — including one where she had tried to preempt the director of one of the congregations’ religious schools from explaining its educational precepts.
Describing the curriculum, Wendy Kobee, the director of the religious school of Dor Hadash, a Reconstructionist congregation, said, “Religious prayers, religious practices, cultural values.”
“Among the cultural values taught at the school was the concept of welcoming the stranger?” prosecutor Mary Hahn asked.
“Yes, that would have been incorporated into the curriculum in an age-appropriate way,” Kobee said.
Both the defense and prosecution acknowledge that the defendant, a white supremacist, targeted the building because Dor Hadash had partnered with HIAS, the Jewish refugee aid group, to celebrate what the group called National Refugee Shabbat.
The trial is shaping up as a seminar on American Jewish tradition. Witnesses have provided the judge, jury and spectators with an impromptu glossary of Jewish terms, and an introduction to parts of modern Jewish thought. Dan Leger, a member of Dor Hadash who was injured in the attack, outlined the teachings of the Reconstructionist movement’s founder, Rabbi Mordecai Kaplan.
Kaplan’s “approach is one of looking at the Bible, the Torah specifically as something that guides our life in ways that give value in social interaction,” Leger said. “One of the ways it is most highly demonstrated is welcoming those into the community who need assistance, who need support whether or not they are Jewish, welcoming immigrants into the country.”
Prosecutors also asked witnesses about Jewish practice in order to explain what happened on the day of the shooting. Song asked Leger to explain tallit katan, the small prayer shawl colloquially known as tzitzit that observant men traditionally wear under their clothing, and why he did not have a cell phone handy when the gunman opened fire. It was Shabbat, when some Jews abstain from using electronic devices, he explained.)
Another prosecutor asked Barry Werber, who testified later, why he preferred to attend services at New Light on Friday night and for Sunday breakfasts and not on Saturdays. He liked to sleep in on Saturdays, he said, but he went to services on the morning of the shooting because he felt obliged to honor his mother on her yahrzeit. He explained that a yahrzeit was “the anniversary of someone’s death.”
Like Tree of Life’s rabbi, Jeffrey Myers, had on Tuesday, Leger testified that he recited the Shema when he believed he was dying, after the gunman shot him in the abdomen. He translated the Torah verse and central Jewish prayer for the jury. Leger, a retired registered nurse, and another Dor Hadash congregant, Jerry Rabinowitz, a physician, had run into the shooting to help the injured. Rabinowitz was killed.
“I thought about the wonder of my life, the beauty of it all, the happiness I had experienced, the joy of having two beautiful sons and a wonderful wife and the wife previous to that wife, all the wonderful friends I have in the world,” Leger said. “I prayed for forgiveness for those who I have wronged in my life. I was ready to go.”
The defendant, wearing a dark blue sweater and a light blue collared shirt, his arms folded, stared at Leger.
The stories on the witness stand offered windows into American Jewish families and history. Gottfried started attending New Light after his mother died in 1992, Black testified about her brother, but she said she remained uninterested in frequent synagogue attendance until she injured a hip running about a decade ago. Gottfried, who was younger, encouraged her to come to services, and she celebrated her bat mitzvah as an adult.
“In Uniontown [Pennsylvania] where I grew up, in our Conservative congregation, which incidentally was called Tree of Life, girls did not get bat mitzvahed,” she said.
Black and Werber both discussed the social aspect of Shabbat services, describing the propensity of Melvin Wax, a New Light congregant, to tell jokes. Werber recalled that just before the shooting, Wax was telling jokes to Cecil Rosenthal.
Yet along with descriptions of how ritual and prayer bound the synagogue communities together, the testimonies all came back to the horrific details of the shooting itself.
After sitting with Wax, Werber said, Rosenthal went back upstairs, where the gunman shot him multiple times. Down in the New Light sanctuary, Rabbi Jonathan Perlman led Werber, Wax and Black into a storeroom behind the bimah. Richard Gottfried was in an adjacent kitchen with another New Light congregant, Dan Stein, preparing breakfast for the next morning. He called 911.
The gunman came down the stairs and killed Gottfried and Stein. There was a pause, so Wax peeked out of the storeroom to see what was happening. The gunman shot him twice, and he fell at Black’s feet. The gunman hovered a while in the area and then retreated.
Eventually, emergency responders found the group hidden in the store room. Wax’s body still lay there.
“I had to step over him to get past him,” Black testified, her voice cracking. “Quietly to myself I said goodbye to him and followed the officers.”
—
The post In Pittsburgh synagogue shooting trial, Jewish rituals feature as prominently as the carnage of the day appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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