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Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’

(New York Jewish Week) — On a recent Sunday in Brooklyn, some 100 people, mostly families, gathered for a Hanukkah party that offered something a bit different than the typical latkes and games of dreidel. Instead, there was a factory tour, instructions on how to manufacture a classic seltzer bottle and freshly-made egg creams.
That’s because this particular holiday party took place at Brooklyn Seltzer Boys, the last remaining seltzer factory in New York City. The bustling seltzer works, which makes the so-called “Jewish champagne” the old-fashioned way, is located in the Cypress Hills neighborhood on the border with Queens and is also home to the Brooklyn Seltzer Museum.
“This is New York history, Brooklyn history, Jewish history,” fourth-generation “seltzer boy” Alex Gomberg, 36, told the New York Jewish Week.
The museum tells the 2,500-year-old history of seltzer, from the first mentions of carbonated water in Ancient Greece through the mass production and sale of seltzer in the modern day. The museum also focuses on seltzer’s significance in New York City and its Jewish community, detailing how seltzer took the city by storm. The narrative hones in specifically on the history of the Gomberg family, who established their seltzer business in 1953 as Gomberg Seltzer Works.
“We wanted to promote that we’re here and that we’re still going — we want to bring people’s attention here,” Gomberg said about incorporating a museum into his family’s seltzer factory. “We want to bring people to come see the old machinery. It’s a working factory, but people can walk in and they can read about the history and see how our current machinery works and how the bottles are fixed and filled.”
Seltzer first came to this country from German and Russian immigrants who had enjoyed the bottled beverage back home. New York City, the largest hub of Jewish immigration, had a large supply of aqueduct-fed water for entrepreneurial seltzer men to pull from. As The New York Times reported in the spring, “many Eastern European Jews who enjoyed seltzer overseas began making, delivering and selling it in the early 1900s, largely on the Lower East Side.”
Seltzer’s popularity took off in part because many of the neighborhood’s tenements were not connected to the city’s clean tap water stream. Jewish immigrants, among others, were faced with the option of drinking polluted water or purchasing seltzer.
By the end of World War II, most Americans moved away from seltzer in favor of sodas from distinctly American brands. But, like rye bread, pastrami and bagels, seltzer’s popularity among Ashkenazi households has endured.
Seltzer expert Barry Joseph, left, and fourth-generation “seltzer man” Alex Gomberg at the entrance to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
At the seltzer museum — which is typically open by reservation to the public on Fridays, and one Saturday each month — visitors learn how seltzer is made the old-fashioned way. Brooklyn Seltzer Boys takes New York City tap water that has been triple filtered through layers of sand, charcoal and paper, and then, using a century-old carbonator, the 43-degree water is fizzed up with carbon dioxide. The bubbly delight is then pumped into glass bottles — most of which were hand-blown in Austria and Czechoslovakia in the 1800s — and then crated for delivery. The result is a beverage with bite that makes Brooklyn Seltzer punchier than its mass market competitors like La Croix and Polar.
In addition to videos, displays, and 3-D models that provide an inside look at the 100-year-old machines used by the seltzer works, the museum has a “siphon station” where visitors are encouraged to “feel the spritz” — the museum’s phrase — by holding an old-school siphon and spritzing the seltzer directly into their mouths.
It’s precisely this type of experience that attracted self-proclaimed “Seltzer King” Jon Posen, who runs Instagram and TikTok accounts in which he reviews different seltzer brands, to the Hanukkah event at the seltzer works. “Alex Gomberg has been in the [New York] Times every few years saying good seltzer should hurt, which is my personal philosophy as well,” Posen told the New York Jewish Week. As someone who grew up with seltzer delivery, he added, he was most excited about using a seltzer siphon once again.
As it happens, delivery was once the foundation of the Gomberg family’s seltzer business. Alex Gomberg’s great-grandfather, Moe Gomberg, was originally in the seltzer delivery business but transitioned to filling bottles for seltzer men.
Around a decade ago, Alex Gomberg had the idea to restart the seltzer-delivery service, and in 2020, when faced with declining sales, he kicked off a new marketing campaign. “During the pandemic, people wanted home delivery of anything and everything and we didn’t have to reinvent the wheel — this is what we’ve been doing for many, many years,” he said.
It was an inspired move: Brooklyn Seltzer Boys now boasts some 600 customers (both restaurants and residences) as well as a waiting list of 300. “People are coming back to this old seltzer because it’s cool, it’s retro, it’s the original way that seltzer was bottled and the taste is great,” Gomberg said.
In 2020, the business relocated from their original location in Canarsie, Brooklyn, to a larger space in Cypress Hills. It was then that the idea to establish a museum was born, a project that Gomberg collaborated on with seltzer expert Barry Joseph, the author of “Seltzertopia.”
A baby enjoys here visit to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
The museum, said Joseph, employs “very different ways of exploring how we can use the tools of a museum to tell the story of seltzer, and tell that story in a physical place that’s literally mapped on top of an active working seltzer works.”
At the Hanukkah party, visitors were able to drink unlimited seltzer, do a factory-wide scavenger hunt and play seltzer cornhole. Among the revelers were married couple Dasha and David, who declined to give their last names and who had brought their two young sons with them. “The whole experience here brings nostalgia,” Dasha said.
While Dasha’s comment may be true for many, Gomberg’s thoughts are on the present as well as the future. In fact, if the father of two sons and a daughter gets his way, the Brooklyn Seltzer Boys may eventually need a name change: He hopes the family business will extend to a fifth generation, possibly bringing his daughter on board, too.
“Seltzer is a part of us, it’s what we do,” Gomberg said. “I say I got seltzer in my blood and my veins. It’s who we are as Gombergs. We’re gonna keep going as long as we can.”
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The post Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’ appeared first on Jewish Telegraphic Agency.
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Anti-Zionists Are Excluding LGBTQ+ Jews From Pride Spaces, New Report Says

Jews of Pride members are seen marching in the Pride parade 2025, part of LGBTQ+ community’s Midsumma Festival. Photo: Alexander Bogatyrev / SOPA Images via Reuters Connect.
Anti-Israel activists in the LGBTQ+ community are subjecting Zionist Jews to extreme levels of discrimination, including expulsions from major progressive groups and even physical assault, according to a new report by the nonprofit A Wider Bridge.
The release of the report — titled “Unsafe Spaces: Addressing Antisemitism Against LGBTQ+ Jews and Ensuring Pride Safety” — comes as LGBTQ community members across the Western world observe Pride Month, a period of festivities which celebrate the expansion of social and legal rights that have allowed gays to live more freely and authentically than ever in human history. For pro-Israel Jews, however, Pride Month 2025 is a challenging moment, as anti-Zionism has creeped into and crowded out many queer spaces which once welcomed them with open arms.
From online forums to the streets, the maltreatment and “erasure” of Jewish queer identity is severe, the report explains. Eighty-two percent of LGBTQ Jews have reported being expelled from social media channels or harassed on them, A Wider Bridge noted.
Earlier this year, NYC Dyke March, a public demonstration held by members of the lesbian community in New York City, banned self-proclaimed “Zionists” from its annual event, citing a desire to stand against the so-called “genocide” occurring in Gaza. Last year, the NYC Dyke March came under scrutiny after organizers settled on “genocide” as the theme of its 2024 event. In a statement, decrying “ethnic cleansing, violence, and dehumanization,” the organization compared the ongoing war in Gaza, to mass killings occurring in Ethiopia, Myanmar, and Sudan.
Also in 2024, the Dyke March Committee formally barred “Zionists” from participating in the Pride March, and during the event Jews were attacked and heckled after being seen wearing the Star of David on their clothing. That same year, an LGBTQ-friendly bar in the Brooklyn borough of New York City refused to hold a screening party for the Eurovision talent competition due to the participation of an Israeli contestant.
Forced, mass exiles are taking place in response to this new reality, the report added. Forty-three percent of queer Jews say they are leaving online forums; 40 percent abstain from participating in LGBTQ social events; and 30 percent said their decision was driven by precipitous deterioration of the manner in which they are treated. The only conclusion to draw, the report said, is that the Pride movement is “no longer universally safe or inclusive.”
“What we have found since Oct. 7 and what the report points to is that the explosion of antisemitism that the whole Jewish community has experienced has in some ways grown even more exponentially in the LGBTQ community,” Rabbi Denise Eger, interim executive director of A Wider Bridge and former president of the Central Conference of American Rabbis, told The Algemeiner during an interview on Friday. “What we’re seeing around now as Pride marches and organizations put on their celebration s is institutional discrimination and outright boycotts.”
Eger went on to note that antisemitism in LGBTQ communities is all the more distressing due to the outsized contributions, legal and political, which Jewish gays and lesbians have made towards fostering a society that is more inclusive of non-heteronormative identities and relationships.
“Look at who were the early leaders of the LGBTQ civil rights movement — Harvey Milk, one of the first openly gay elected officials in the US, was a Jewish man. Edith Windsor, who brought one of the first marriage equality cases that we won at the Supreme Court, and her attorney, Roberta Kaplan, who won it — these are LGBTQ heroes, not just LGBTQ ‘Jewish’ heroes and heroines,” Eger continued. “So, for LGBTQ Jews to be continually shut out of these spaces is paralyzing, shocking, and horrifying, and LGBTQ Jews are asking where is their home.”
She added, “These are difficult times, but together, the whole Jewish community, including the LGBTQ part of the Jewish community, can stand strong and be resilient in the face of all this, just as the Jewish people have done throughout our history. We have the tools within our tradition to keep us strong and to help us educate. And yes, I believe so much, as a rabbi, that we can and must help change the world for the better. That’s what we are called to do as the Jewish people.”
As previously reported by The Algemeiner, recorded incidents of antisemitism in the US continue to increase year over year, breaking all previous annual records.
In 2024, as reported by the Anti-Defamation League’s (ADL) annual audit, there were 9,354 antisemitic incidents — an average of 25.6 a day — across the US, creating an atmosphere of hate not experienced in the nearly thirty years since the ADL began tracking such data in 1979. Incidents of harassment, vandalism, and assault all increased by double digits, and for the first time ever a majority of outrages — 58 percent — were related to the existence of Israel as the world’s only Jewish state.
The Algemeiner parsed the ADL’s data, finding dramatic rises in incidents on college campuses, which saw the largest growth in 2024. The 1,694 incidents tallied by the ADL amounted to an 84 percent increase over the previous year. Additionally, antisemites were emboldened to commit more offenses in public in 2024 than they did in 2023, perpetrating 19 percent more attacks on Jewish people, pro-Israel demonstrators, and businesses perceived as being Jewish-owned or affiliated with Jews.
“Hatred toward Israel was a driving force behind antisemitism across the US, with more than half of all antisemitic incidents referencing Israel or Zionism,” said Oren Segal, ADL senior vice president for counter-extremism and intelligence. “These incidents, along with all those documented in the audit, serve as a clear reminder that silence is not an option. Good people must stand up, push back, and confront antisemitism wherever it appears. And that starts with understanding what fuels it and learning to recognize it in all its forms.”
Follow Dion J. Pierre @DionJPierre.
The post Anti-Zionists Are Excluding LGBTQ+ Jews From Pride Spaces, New Report Says first appeared on Algemeiner.com.
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Two UK Men Convicted, Jailed Following November Antisemitic Harassment

Illustrative: A pro-Hamas march in London, United Kingdom, Feb. 17, 2024. Photo: Chrissa Giannakoudi via Reuters Connect
A court in the United Kingdom on Thursday sentenced Hussein Altamimi, 22, and Ali Alanzi, 30, to prison sentences of eight months and seven months respectively, for charges stemming from an incident at London’s Western Marble Arch Synagogue in November 2024, according to British media.
The two men received convictions for yelling at four Jewish worshipers such phrases as “Jews aren’t welcome here,” “you don’t belong here,” and “f—king Jew.” They also repeatedly screamed “free Palestine.”
The incident grew violent when Altamimi hit one victim’s arm to try and prevent her from filming the abuse. Alanzi also hurled liquid from an alcoholic drink toward one person. When police arrived to arrest the pair, he assaulted one of the officers.
The court convicted both men of four counts of religiously aggravated public order offenses and religiously aggravated assault. Alanzi also received a conviction for attacking the officer and will endure an additional 12 weeks’ incarceration due to a previous suspended sentence.
On Friday, the Campaign Against Antisemitism (CAA) described its reaction to the hate crime prosecutions on X in one word: “Vindicated.”
Altamimi also faced additional charges and guilty verdicts related to a July 2023 incident which included racial abuse and striking a police officer.
“The CPS is working closely with the police to tackle hate crime, making sure that perpetrators who target victims because of their religion, race, sexuality, gender identity, or disability are brought to justice,” Crown Prosecution Service (CPS) lawyer Anna Hindmarsh said following the trial. “We know that hate crimes have a significant impact on victims and the wider community, and we will continue to support victims and witnesses who come forward to report any examples of hate crime they have experienced.”
The convictions against Altamimi and Alanzi are part of a historic surge in antisemitic acts in the United Kingdom.
The UK experienced its second-worst year for antisemitism in 2024, despite recording an 18 percent drop in antisemitic incidents from the previous year’s all-time high, according to a report released in February.
The Community Security Trust (CST), a nonprofit charity that advises Britain’s Jewish community on security matters, released data showing it recorded 3,528 antisemitic incidents for 2024, a drop of 18 percent from the 4,296 in 2023. These numbers compare to 1,662 antisemitic incidents in 2022, 2,261 in 2021, and 1,684 in 2020.
In the 12 months following Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel, CST counted 5,583 antisemitic incidents in the UK, an increase from 204 percent from the same period the previous year.
Many of the incidents involved violence targeting the Jewish community.
Last month, On May 26, a group of six or seven men attacked three Jewish boys at the Hampstead Underground Station in North London, requiring hospitalization for one. CAA said that “this report is yet another stark reminder of the growing threat facing Jewish communities, including children.”
Another antisemitic assault occurred in Manchester in February, when an unidentified individual hit a Jewish man with what was believed to be a bottle, shattering the victim’s glasses.
The heavily Orthodox Jewish neighborhood of Stamford Hill in Hackney saw an antisemitic act last week when vandals targeted a Jewish-owned investment firm, smashing its windows and splashing red paint. The group Palestine Action claimed responsibility for the crime, as it had done previously for similar acts at the University of Cambridge’s endowment fund headquarters and the BBC’s New Broadcasting House.
“This should be treated as [an] antisemitic incident without any doubt. [The owners] are visibly Jewish people; the people who run the business and this business itself have nothing to do with Israel,” said Rabbi Herschel Gluck, president of Jewish security service Shomrim’s branch in Stamford Hill.
Days earlier, residents of Brighton in southeastern England discovered antisemitic vandalism at a memorial created to honor the victims of the Hamas-led Oct. 7 terror attacks.
“There have been over 40 attacks on the site including vandalism, theft, and graffiti. The abuse has been relentless,” Heidi Bachram, who volunteers to maintain the memorial, told The Jewish Chronicle at the time. “It’s shocking that grief for innocents is met with such violence. The hate won’t stop us, and every night, a different victim’s story will be told [at the memorial]. We will never let them be forgotten.”
In April, according to prosecutors, Abdullah Sabah Albadri, 33, attempted to climb a wall outside of the Israeli embassy in London while carrying a “martyrdom note.”
Prosecutor Kristel Pous said that Albadri told police that he wanted to “do something to send a message to the Israeli government to stop the war.”
The Israeli embassy stated in response to the foiled attack that “we thank the British security forces for their immediate response and ongoing efforts to secure the embassy.” It vowed that “the embassy of Israel will not be deterred by any terror threat and will continue to represent Israel with pride in the UK.”
The post Two UK Men Convicted, Jailed Following November Antisemitic Harassment first appeared on Algemeiner.com.
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Large Pro-Israel Event in Texas ‘Indefinitely Postponed’ Due to Threats of Terrorism

A protester holds a sign that reads, ”From the river to the sea Palestine will be free” during a pro-Palestinian emergency demonstration outside the Consulate General of Israel in Houston, Texas, on March 19, 2025. Photo: Reginald Mathalone via Reuters Connect
The 2025 Israel Summit in Dallas, Texas has been indefinitely postponed in response to what organizers described as intensifying threats of terrorism.
Prior to the cancellation, the event was expecting over 1,000 attendees. The Israel Summit had already undergone a last-minute venue change due to mounting safety concerns. The gathering, scheduled for June 9–11, was set to feature prominent voices from both the Jewish and Christian pro-Israel communities.
Former US Ambassador to Israel David Friedman, who had been scheduled to speak at the event, commented on the cancellation on social media: “This is what America looks like in 2025. A peaceful pro-Israel gathering with more than a thousand participants had to be scrapped because of threats from violent extremists.”
Ten days prior to this year’s event, local police and intelligence officials in Dallas alerted organizers that the gathering had been upgraded to a “high-threat event.”
According to Josiah Hilton, host of the Israel Guys show, which was scheduled to co-host the event with HaYovel, the organizers had to produce “a mandatory security plan with a substantial budget estimated in the hundreds of thousands of dollars.”
The organizers then moved the Israel Summit to a facility in an isolated area of Kenneth, Texas. However, the event was forced to cancel after the Palestinian Youth Movement Dallas and Jewish Voice for Peace, a pair of anti-Israel, pro-Hamas organizations, revealed its location to their followers.
“[T]he Genocide Summit had to change plans last minute in desperation due to them claiming to be ‘under attack.’ The reality is they understand DFW’s commitment to confronting the extremist ideology that is Zionism,” Palestinian Youth Movement Dallas wrote on Instagram.
However, the organizers stated that they are going to hold the pro-Israel event “in the near future,” and vowed to “come back bigger and stronger, with more people.”
Hilton said that the cancellation reflects “the growing normalization of antisemitic threats and anti-Israel extremists, which are fueling intimidation and silencing voices of support for Israel across the United States.”
The cancellation of the Israel Summit also reflects growing concern regarding potential violence against supporters of the Jewish state. Last month, two Israeli embassy staffers, Yaron Lipschinsky and Sarah Milgrim, were murdered while exiting an event hosted by the American Jewish Committee (AJC) at the Capital Jewish Museum in Washington, DC. Then this past Sunday, an assailant firebombed a pro-Israel rally in Boulder, Colorado, injuring 15 people and a dog.
The post Large Pro-Israel Event in Texas ‘Indefinitely Postponed’ Due to Threats of Terrorism first appeared on Algemeiner.com.
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