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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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Deal to release ‘ALL of the hostages’ from Gaza has been struck, Trump announces
Dozens of Israeli hostages held for two years in Gaza, including 20 who remain alive, are set to be released imminently following an agreement between Israel and Hamas that could lead to a permanent ceasefire.
U.S. President Donald Trump announced the deal on Wednesday evening, saying that both sides had signed off on a “first phase” of the peace proposal he unveiled last week. The agreement came a day after the second anniversary of Hamas’ attack on southern Israel, when the group that has controlled Gaza took about 250 hostages. Of them, 48 remain.
“This means that ALL of the Hostages will be released very soon, and Israel will withdraw their Troops to an agreed upon line as the first steps toward a Strong, Durable, and Everlasting Peace. All Parties will be treated fairly!” he wrote on Truth Social. “This is a GREAT Day for the Arab and Muslim World, Israel, all surrounding Nations, and the United States of America, and we thank the mediators from Qatar, Egypt, and Turkey, who worked with us to make this Historic and Unprecedented Event happen. BLESSED ARE THE PEACEMAKERS!”
Israeli Prime Minister Benjamin Netanyahu confirmed the agreement in a post on X. “With the approval of the first phase of the plan, all our hostages will be brought home. This is a diplomatic success and a national and moral victory for the State of Israel,” he wrote.
Soon, social media began to fill with footage of celebrations. In Israel, hostage families who have battled for their loved ones’ return could be seen dancing in jubilation and the hostages freed in past ceasefires posted videos of themselves weeping as they addressed the men they were forced to leave behind. In Gaza, Palestinians who have endured two years of deadly bombing, pressing hunger and mass displacement expressed hope that the pressing dangers they face could soon recede.
Einav Zangauker, Michel Iluz, Hagai and Anat Angrest, and Ayelet Samerano– all parents of hostages– in a huge group hug at Hostages Square. They fought like lions. pic.twitter.com/yotiYggzDC
— Noga Tarnopolsky נגה טרנופולסקי نوغا ترنوبولسكي (@NTarnopolsky) October 9, 2025
An exact timeline for the hostage release was not immediately clear, but Israeli media reported that urgent preparations were underway with the expectation that hostages could come home by the weekend — ahead of the Simchat Torah holiday that marks the two-year anniversary of the attack in the Jewish calendar. Family members abroad were being flown to Israel and hospitals were being prepared to receive 20 men who have experienced two years of brutality and hunger.
Special attention was being paid, Israeli media reported, to the families whose loved ones would not immediately return — while Hamas committed to returning the bodies of deceased hostages, it has reportedly not yet located all of them and there is a widespread expectation that some may never be found.
U.S. Jewish groups as well as Israeli hostage advocacy groups welcomed the announcement in press releases and videos that expressed appreciation for Trump’s aggressive efforts to press for a deal. Trump’s son-in-law Jared Kushner and his Middle East envoy Steve Witkoff joined the Gaza talks earlier on Wednesday, in a sign that an agreement was potentially imminent.
The exact terms of the deal were still emerging on Wednesday evening but Israeli media was reporting that Israel would retain control of a majority of Gaza until the last hostage is released and that Israeli would not be required to release from its prisons anyone involved in the Oct. 7 attack.
Many elements of Trump’s peace proposal, including demands that Hamas disarm and that a postwar governance structure be established, are expected to be negotiated after the first phase. Israel ended the last ceasefire, in February, rather than continue negotiating. But Trump has indicated that he plans to maintain pressure on both sides to extend their truce into a permanent peace.
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Israel and Hamas have agreed to hostage release deal, Trump announces
All remaining living hostages taken on Oct. 7, 2023 could be released this weekend as part of a multi-phase deal proposed by President Trump, with the first phase agreed to by Israel and Hamas, according to published reports.
The plan, if adopted in full, would eventually end the two-year war that started when Hamas killed almost 1,200 people in Israel and kidnapped hundreds. Israel’s attacks on the Gaza strip, where the hostages were taken, have since killed at least 66,000 Palestinians, the Gaza Health Ministry says, and left much of the enclave in ruins.
The new deal would require Israel to release Palestinian prisoners in exchange for the 20 living hostages; two previous agreements followed the same parameters in November 2023 and earlier this year.
Israel agreed to pause its military offensive late last week when Hamas indicated willingness to release the hostages, assuming details could be negotiated. This new agreement would require Israel to pull troops back to an agreed-upon line.
The deal was announced by Trump on Wednesday evening and negotiated in Egypt, where his Middle East envoy, Steve Witkoff, and son-in-law, Jared Kushner, hours before.
This is a developing story.
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It was once Sweden’s only news broadcast — what did it say about Israel?
The team behind Israel and Palestine on Swedish TV 1958-1989 bares it all with the title of their documentary. It is, in fact, three and a half hours of footage about the conflict from the Swedish public broadcaster Sveriges Television AB (SVT), stitched together in mostly chronological order.
SVT was founded in 1956 and held a monopoly on news broadcasts in Sweden until the early 90s, when the commercial channel TV4 was launched. The intention behind SVT programs was to present impartial news produced solely by Swedes.
In the two years since the beginning of the current war, there’s been a renewed interest in understanding the history of the Israeli-Palestine conflict. For those well-versed in the region’s history, they likely won’t learn anything new here. For those who don’t know much, it’s a good crash course — if one considers three and a half hours to be succinct.
The film, directed by Göran Hugo Olsson, documents many major developments that happened in Israel during those three decades, including big waves of American immigration in the 60s, economic growth, and, of course, the Six Day and Yom Kippur wars. Although the early footage focuses on Israel’s impressive agricultural projects and the modernization of the country’s major cities, as the years go on, the increasing focus is on the plight of Palestinians in Lebanese refugee camps and the Gaza Strip, as well as political unrest within Israel.
The film opens with the statement that archival material “doesn’t tell us what really happened — but says a lot about how it was told,” so the broader implications of the footage are left up to the viewer’s interpretation. Some may see a welcome, growing awareness of Palestinian suffering. Others may see overly harsh criticisms of Israeli policies that disregard the country’s security issues. With no elaboration or editorializing, it doesn’t feel like the film is helping clarify or challenge the audience’s preconceived notions about the conflict.
And although the footage is Swedish, it’s unclear what, if anything, that lends to the conversation. There is barely anything in the film about Swedish attitudes towards Israel, though we get a peek into diverging viewpoints during a 1964 debate between diplomat Gunnar Häglöff and political scientist Herbert Tingsten about the issue of Palestinian refugees. In a 1968 broadcast, two Swedish journalists question Israeli Deputy Prime Minister Abba Eban about the Israeli government destroying Arab homes. There are also interviews with Swedish soldiers from the United Nations who were stationed at a former railway station on the border between Gaza and Egypt in 1975. They have little to say about the conflict, however, and are more interested in discussing how they can build a sauna, a luxury from home they can’t live without.
How the Swedish government or its citizens have felt about Israel over the years remains strangely obscured. Whatever impact this footage may have had on Swedish-Israel relations and how these broadcasts were received is never discussed. It’s especially unfortunate that the films offers no way to compare the countries’ past relationship to current diplomatic tensions around Israel’s treatment of activist Greta Thunberg
With the humanitarian crisis in Gaza growing more dire and the future of Israel’s democracy becoming an increasingly pressing issue, one wonders what can be gained from the rehashing of history on view in Israel and Palestine on Swedish TV. The documentary primarily underscores a point most people already understand by now: The situation in Israel and Palestine is complicated. It’s violent. It feels neverending. Most people probably don’t need to watch a three and a half hour documentary to tell them that.
‘Israel and Palestine on Swedish TV 1958-1989’ opens at Film Forum NYC on October 10th.
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