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Surprise, we’re going to Auschwitz! What happens when an influencer stumbles upon a Holocaust memorial
Online lifestyle influencers generally produce relatively interchangeable videos in predictable genres: unboxing clothes, makeup tutorials, relationship content. That’s what Radhica Isac thought she was sharing when she posted a video presenting her boyfriend with a surprise for his 30th birthday. Except that viewers were horrified by the gift.
In the video, which got 7.4 million views on TikTok, Isac gives her boyfriend, Matty Taylor, a fancy birthday cake — the gift is hidden inside. Taylor lifts off a piece of the icing to reveal a slip of paper, which he holds up for the camera, grinning. “We’re going to Auschwitz!” it says.
There’s obviously a lot to feel weird about here. A trip to a concentration camp hidden inside a cake as a romantic surprise is certainly an unusual framing of the violent history of the Holocaust. And Taylor is wearing a Hugo Boss sweater — a German company that was run by an active member of the Nazi party and famously produced SS uniforms using forced labor from the camps — which feels incredibly on the nose.
“I clearly thought it’s a sweet thoughtful video,” Isac, 25, told me over a video call. “I was very much clueless because I myself am not a history fan. And I don’t know much about history, so for me it was pretty much just a thoughtful present for my boyfriend that really wanted to go there. I was completely oblivious.”
When she looked through the comments on her post, where shocked viewers sharply criticized every detail, she ended up seeing photos of the camps, the brutality of which she said shocked both her and her boyfriend. Previously, the only thing she knew about Auschwitz was that “a lot of people have died in the past in there.”
That simple fact does not make Auschwitz so different from the other sites her boyfriend, a history buff with family she said fought for the U.K. in World War II, wants to visit; people died in the Battle of the Bulge, Normandy and in Pompeii too. (That last destination she described as “not very similar but similar in a way” to Auschwitz.) She said she didn’t know anything about the Holocaust.
“Obviously, when I started reading the comments, I started seeing their point of view,” she said. But she also defended the video: “My excitement had nothing to do with the place itself, and the celebration wasn’t about Auschwitz.”
This is an understandable take. It is a nice thing to plan a dream trip for your romantic partner. And there is nothing inherently wrong with wanting to go to Auschwitz. Lots of Jews and non-Jews alike pilgrimage to the camp to better understand the history of the atrocities, to feel close to lost family members and to take part in reinforcing the mantra of “never again.” It’s generally considered an important part of keeping the memory of the Holocaust alive.
It’s just that usually, these trips are a somber occasion, not paired with clapping and a festive sparkler like the one stuck in the birthday cake.
Isac is far from the first to see Auschwitz as a travel destination — people have been taking selfies and doing photo shoots on the train tracks into the camp and at Holocaust memorials for years. It’s something plenty of people find tawdry and upsetting, but others think is fine — after all, they’re going to the camps, presumably learning, and sharing some sort of information. Even amidst the criticism, plenty of commenters who did know about the Holocaust told Isac her gift was a good one, and approved of the video.
But there’s an effect to turning the Holocaust into a bit of social media fodder, regardless of the sincerity of the intention: It normalizes and commodifies the camps and, by extension, the history they commemorate, turning them into just another backdrop, another way to brag or show off a piece of aspirational life. It flattens the uniqueness of the history — the mechanical targeted slaughter becomes one of many historical destinations.
There’s no dearth of Holocaust education; it is part of nearly every curriculum in the U.S. (Isac said she thinks it was also part of her lessons in Moldova, had she been paying attention, but she said she was a bad student. “I was busy hanging out with friends and stuff and talking in lessons,” she told me.) There’s a cottage industry of novels, movies and TV shows, aimed at all ages, delving into the history.
This knowledge is, according to many educators and experts, one of the main ways to fight antisemitism, fascism and hate. When politicians and public figures — Kanye West, Marjorie Taylor Greene, Elon Musk — are accused of antisemitism, one of the first orders of business as part of their apology tour is to visit a Holocaust museum or take a trip to a concentration camp to publicly repent and better understand the impact of their words. But something isn’t clicking.
Musk and Greene both made visits to Auschwitz and the U.S. Holocaust Memorial respectively. (West turned down an invite.) Nevertheless, Greene voted against the Antisemitism Awareness Act because, she said, she wants to be able to continue to say that Jews killed Jesus. And Musk has continued to share antisemitic conspiracy theories on X since his visit to Auschwitz. In retrospect, the visits appear to have been more of an efficient way to launder their reputations than a true act of contrition.
That is, one has to imagine, how we arrive at a moment in which Isac — who told me she wants to be a beauty and fashion influencer — came to assume her video about Auschwitz would land just as well as all her usual videos, with compliments and sweet notes. “Let me know what you think of this surprise idea!” she says cheerfully at the end of the birthday video.
Speaking to the influencer, it seems clear that her video wasn’t malicious. The trip will be educational, and she said she is glad that she has already learned a lot through the comments on her video.
Still, the aesthetics framing Auschwitz as a destination, just one aspirational piece of advertising amidst a stream of posts about the best skincare serum or lip gloss, effectively turns the site of a singular atrocity into an interchangeable bit of aspirational #couplegoals lifestyle content. And when history starts to feel replaceable, that’s when it begins to be forgettable too.
This isn’t Isac’s fault; she’s just part of a trend that’s already underway. After all, a good number of people approved of her gift, and didn’t see anything wrong with the aesthetics of the video. For her part, the influencer said she won’t delete the video — though she also said she wouldn’t have presented the gift the same way if she had known more. But, she said, “what’s done is done” — and, she still thinks the video is sweet.
“I am proud that he does want to remember these things and he wants to know more,” she said. “Not everybody wants expensive things like trips to Bali and the Maldives. Someone might enjoy a historic place to visit.”
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High schoolers’ ‘human swastika’ on football field shakes San Jose Jewish community
(JTA) — The photo spread swiftly after a student posted it on social media: Eight California high schoolers were lying on their school’s football field, their bodies arrayed in the shape of a swastika.
Alongside the picture was a quote from Adolf Hitler, threatening the “annihilation of the Jewish race.”
The incident at Branham High School in San Jose began on Dec. 3 and has roiled the local Jewish community in the days since, as the wrenching saga has ignited suspensions, recriminations and alarm from around the world.
The photograph and the response to it were first reported by J. Jewish News of Northern California.
“We don’t want to see hatred,” Cormac Nolan, a Jewish Branham senior, told the local Jewish newspaper. “We don’t want to see the idolization of one of the most evil men to ever walk the face of the Earth. We don’t want someone who spews out hatred like this on our campus.”
The school’s student newspaper reported that the students involved had been suspended, and that dozens of other students walked out to protest the incident.
The San Jose Police Department told J. that it is investigating the incident, and the school’s principal, Beth Silbergeld, who is Jewish, said the school was working with the Anti-Defamation League and the Bay Area Jewish Coalition, a local antisemitism advocacy group, “to ensure that we receive appropriate support and guidance as we work to repair the harm that’s been done to our community.”
Silbergeld told J. that she felt pressure to learn from the incident.
“I’ve been in education for a long time and have seen, sadly, lots of incidences of oppression and hate toward many groups,” she said. “I think that we always have a responsibility as schools to do what’s right and to take action and learn from the experiences of other other schools and other incidents as a way to hopefully eliminate actions like what we’ve experienced.”
The incident is not the first time Branham High School has faced controversy over antisemitism on its campus. In April, the California Department of Education ruled that the school had discriminated against its Jewish students by presenting “biased” content about the Israeli-Palestinian conflict in a 12th-grade ethnic literature curriculum.
It is also not the first instance of a “human swastika” roiling a school community. In 2019, nine middle schoolers in Ojai, California, also arranged themselves in a “human swastika” and faced disciplinary measures from the school.
Exactly what possessed the Branham students to do what they did is not clear. But psychologists told the J. that the teen years are a peak moment for transgressive behaviors that may or may not reflect deep-seated biases.
“It’s a developmental time where you’re doing new things, you’re trying new things, you’re making mistakes, you’re trying to fit in, you’re trying to get laughs and likes,” Ellie Pelc, director of clinical services at the Bay Area’s Jewish Family and Children’s Services, told the newspaper. “And you often do so in some hurtful or harmful ways that you don’t always have the capacity to think through in advance.”
The photo was met by condemnation by California State Sens. Scott Wiener, who wrote that antisemitism was “pervasive & growing” in a post on Facebook, and Dave Cortese, who said he was “deeply disturbed” by the incident in a statement.
“What happened at Branham High School was not a joke, not a prank, and not self-expression — it was an act of hatred,” wrote San Jose Mayor Matt Mahan in a post on X. “The fact that this was planned and posted publicly makes it even more disturbing.”
By Tuesday, the uproar had sparked a response from district leaders. In a post on Facebook, Robert Bravo, the superintendent for the Campbell Union High School District, wrote that the district “will respond firmly, thoughtfully, and within the full scope allowed by Board Policy and California law.” (Displaying a Nazi swastika on the property of a school is illegal in California.)
He added that the school district considered the incident an instance of “hate violence” based on California state education code, which allows for suspension or expulsion in such cases.
“Our response cannot be limited to discipline alone,” continued Bravo. “We are committed to using this incident as an opportunity to deepen education around antisemitism, hate symbols and the historical atrocities associated with them.”
The antisemitic post comes two months after California Gov. Gavin Newsom signed a bill creating a statewide office assigned to combatting antisemitism in California public schools. The office, which is the first of its kind in the country, was met with praise from local Jewish advocacy groups while some critics warned it could chill academic freedoms.
Marc Levine, the regional director of the Anti-Defamation League in the Central Pacific region, called the incident “repulsive and unacceptable” in a statement on X. The incident was also condemned by the Jewish Community Relations Council of the Bay Area, which wrote in a statement that it had been working with the school about “how to ensure an effective response.”
The Bay Area Jewish Coalition also issued a statement on Tuesday, writing that the antisemitic act had “shaken Jewish families across Northern California and beyond.”
“We hope that what happened at Branham serves as a wake-up call for California and for the rest of the country to take the antisemitism crisis seriously and reverse the trend through real, meaningful action and long-term change,” the statement continued.
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Nashville Jewish community center sues Goyim Defense League over alleged campaign of intimidation
(JTA) —
A Jewish community center in Nashville has filed a federal civil rights lawsuit against the neo-Nazi group Goyim Defense League and several of its leaders and affiliates, accusing them of orchestrating a campaign of antisemitic intimidation, harassment and trespass aimed at terrorizing the city’s Jewish community.
The lawsuit was filed Tuesday by the Southern Poverty Law Center on behalf of the Gordon Jewish Community Center, a 120-year-old nonprofit that serves as a major hub for Jewish life in Nashville. The complaint names the Goyim Defense League, its founder and leader Jon Minadeo II, extremist streamer Paul Miller, who is also known as GypsyCrusader, and several associates.
At the center of the case is a January 2025 incident in which Travis Garland, a Tennessee man affiliated with the Goyim Defense League, allegedly disguised himself as an Orthodox Jewish man and infiltrated the Jewish center’s secured campus. According to the lawsuit, Garland livestreamed the intrusion, mocked Jewish customs and the Holocaust, and refused repeated requests to leave before being forcibly escorted off the property by a security guard.
Garland was later arrested and pleaded guilty in state court to trespassing at the Jewish center, receiving a sentence of nearly a year in jail, according to Nashville television station WTVF.
The complaint alleges Garland acted as part of a coordinated effort, receiving guidance and encouragement from Miller and others who followed the incident in real time via video chat and later promoted it online as a “stunt.”
“Using fear and harassment to threaten and intimidate groups is a despicable act that cannot be tolerated in a multicultural society,” Scott McCoy, the Southern Poverty Law Center’s deputy legal director, said in a statement. “This is the second lawsuit the SPLC has brought against the Goyim Defense League for their actions targeting Nashville’s Black and Jewish communities.”
The lawsuit also ties the January incident to a broader campaign by the Goyim Defense League during a 10-day visit to Nashville in the summer of 2024, when members of the group allegedly harassed Jewish and Black residents, assaulted a Jewish man and a biracial man, and intimidated Black children downtown while waving swastika flags. The SPLC previously filed a separate lawsuit on behalf of a biracial man who was assaulted during that tour.
According to the lawsuit, the Jewish center has spent roughly $75,000 on additional security in the wake of the incidents and says staff and members have altered how they use the campus because of heightened fear.
The lawsuit comes as the Goyim Defense League has faced mounting pressure online and in court. Following a recent investigation by Nashville television station WTVF, websites operated by Minadeo were taken offline by their domain registrar, and several of his accounts were suspended from X. Other Goyim Defense League members have been convicted or indicted in connection with violent incidents during the group’s 2024 visit to Nashville, according to local reporting.
The suit invokes the Ku Klux Klan Act of 1871 and other federal civil rights statutes and seeks court protection as well as financial compensation and punitive damages.
“This lawsuit demonstrates the Nashville Jewish community’s resolve to stand firm in the face of antisemitic intimidation and to hold accountable those who perpetrate it,” said Ben Raybin, an attorney for the Jewish center.
For a time, the Goyim Defense League was among the most prolific distributors of antisemitic propaganda in the United States, with members spreading flyers in Jewish neighborhoods and other public spaces. While the group’s online reach appears to have diminished more recently, Nashville has remained a focal point of its activity.
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Rabbi Eliezer Diamond, beloved Jewish Theological Seminary professor and author, dies at 73
(JTA) — Rabbi Eliezer Diamond, who taught at the Jewish Theological Seminary for over three decades and left an indelible mark on generations of rabbis and Jewish scholars, has died.
Diamond died Thursday at 73, following several years battling multiple forms of cancer.
Born in 1952, Diamond received his bachelor’s and master’s degrees and rabbinical ordination from the Rabbi Isaac Elchanan Theological Seminary of Yeshiva University from 1968 to 1977.
But it was at JTS, the Conservative flagship in New York City, where Diamond earned his doctorate in Talmud and was the Rabbi Judah Nadich Professor of Talmud and Rabbinics, that his talents for mentorship and teaching flourished.
“My beloved teacher, a precious mentor and friend to countless Jewish leaders, Rabbi Eliezer Diamond z”l, has departed this world for the next,” wrote Rabbi Menachem Creditor, a scholar in residence and rabbi for the UJA-Federation of New York, in a post on Facebook. “His wisdom changed the course of my rabbinate many times over, something I know to be true for many others.”
Over his long career as a highly respected Talmud scholar, Diamond published a chapter on the rabbinic period in the “Schocken Guide to Jewish Books,” as well as entries in the “Reader’s Guide to Judaism” and “The Encyclopedia of the Bible and Its Reception.” In 2003, he published his only book, “Holy Men and Hunger Artists: Fasting and Asceticism in Rabbinic Culture,” with the Oxford University Press.
Diamond retired from JTS after the fall 2024 semester. In March during the previous semester, his legacy at the school was celebrated in a program titled “Diamonds of Torah: Honoring Rabbi Eliezer Diamond’s Teaching.”
“Generations of students have been profoundly impacted by his teaching, while his writings on prayer, asceticism, and issues of environmental law and ethics have influenced so many in the wider Jewish world as well,” wrote Shuly Rubin Schwartz, the chancellor of JTS, in a statement announcing his retirement.
On Facebook, where Diamond frequently posted photos of his wife, Rabbi Shelley Kniaz, five children and numerous grandchildren, he also documented his health struggles, providing deeply personal and rabbinic testimonies of his experience.
After hearing a grim prognosis in August 2024, Diamond posted, “I am not a statistic; I am a distinct human being, Eliezer Ben-Zion, son of Yehuda Idel and Chaya Golde. No one can know what the Shekhina’s plan is for me. What I do know is that She does not want me to live in the shadow of death but rather to bask in the radiance of life.”
As news of his death spread on Friday, many of Diamond’s former students and friends eulogized him on social media, many of them calling attention to Diamond’s legendary kindness.
Rabbi Ben Goldberg, a former student of Diamond and the rabbi of Congregation KTI in Port Chester, New York, wrote on Facebook that Diamond had “passed on to the supernal yeshiva, where I imagine he will be as beloved as he was in all of the places he taught in this world.” He recalled his time in Diamond’s classes at JTS where, he wrote, it was clear to all that Diamond “cared deeply about his students.”
“More than anything about Talmud, I’ll remember him writing lengthy (and unnecessary) notes of apology for saying something in class that might have been hurtful (which of course, it wasn’t),” Goldberg wrote.
Michael Rosenberg, another former student of Diamond who now serves on the faculty of the Hadar Institute, recalled meeting with Diamond in 2023 where the pair had a conversation that remained with him.
“That conversation was filled with pearl after pearl — about parenting, teaching, being in relationship,” wrote Rosenberg in a post on Facebook. “I am a better parent and teacher because of that conversation, and I am so sad that I will not get to follow up with my teacher and rabbi.”
Beyond his teaching at JTS, Diamond also previously taught at Stern College, the Reconstructionist Rabbinical College, the 92nd Street Y, several Ramah camps and the now-defunct Solomon Schechter High School.
Diamond was also a longtime resident of Teaneck, New Jersey, and congregant of Congregation Beth Sholom, where he regularly held a Torah study session on Shabbat afternoons.
“Rabbi Diamond’s wisdom (and hazzanus [singing]) were matched only by his wit,” wrote David Spielman, who was had Diamond as a high school teacher, in a post on Facebook. “A devout Brooklyn Dodgers fan, he once chastised someone for wearing a Yankees cap, saying it was inappropriate attire for Minyan. He would also say that Ebbets Field would be rebuilt ‘Bimharah b’yamainu.’ Rabbi Diamond will be remembered for that wit, wisdom, and perseverance now that his suffering is finally over.”
Beyond the numerous eulogies that have been written for him on social media, Diamond’s prolific reflections on life and faith endure.
“What draws me back to Hashem, if not to my life as a whole, is Psalm 23 גם כי אלך בגי צלמות לא אירא רע כי אתה עמדי. ‘Though I walk through the valley of the shadow of death I fear no evil for you are with me,’” wrote Diamond in his last post on Facebook. “Wherever I am, God is there too. I hope that I will return home soon.”
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