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In two controversial ads, a tale of how not to fight antisemitism — or support Israel
Multimillion dollar ad campaigns aimed at scaring Jews, or scaring others on Jews’ behalf, are not working.
They are not effectively combating antisemitism. They are not strengthening Jewish life. And they are not persuading Americans to embrace Israel or its government’s current course of action. They are, in fact, backfiring.
That was recently made clear in two very different contexts: A New Jersey Congressional race, and the Super Bowl. The reactions to two disparate ads — one attacking former Rep. Tom Malinowski, and one advocating an approach for fighting antisemitism that some found dated — sent the same message.
We Jews are tired. We are tired of being told that the only way to be Jewish in the United States is to defend Israel’s indefensible actions. We are tired of being blamed for every policy choice the Israeli government makes. We are in a precarious moment in history, possibly a pivotal one — and we are tired of being shown half-hearted solutions. We are tired of being afraid.
Fear is not a strategy. It is a reflex. And acting reflexively will not help us build a strong future.
A telling political miscalculation
The United Democracy Project, the super PAC affiliated with AIPAC, spent at least $2.3 million attempting to defeat Tom Malinowski in the race to replace now-New Jersey Gov. Mikie Sherill in the House of Representatives. Malinowski is no fringe critic of Israel. He is a longtime supporter of the Jewish state, who has said he would not deny the country what it needs to defend itself.
His only deviation from AIPAC orthodoxy was that he refused to rule out placing conditions on U.S. aid. For that, he became a target.
The AIPAC-backed ads themselves did not mention Israel at all. Instead, they criticized Malinowski for a vote on immigration enforcement funding during President Donald Trump’s first term, in a clear attempt to paint him as unreliable on domestic security issues. The goal, as a spokesperson for the PAC stated openly, was to push votes toward the group’s preferred candidate in the crowded primary.
Instead, Analilia Mejia, a left-leaning organizer who openly stated she believes Israel committed genocide in Gaza, surged to the lead. She declared victory on Tuesday.
In other words, after $2.3 million in negative ads, the candidate who most directly accused Israel of genocide appeared to benefit the most.
Many of AIPAC’s choices in this matter could be criticized, including their stance that openness to any conditions on aid is anti-Israel or worse, antisemitic. But perhaps the most important one was their decision to treat the issue of support for Israel as one that must be smuggled into a race under cover of unrelated issues.
If the case for unconditional support of Israel’s current government is strong, then why cloak it in ads about ICE? If such support is as morally and politically sound as its architects insist, it should be able to stand in the open.
The choice to obscure it suggests something else: that traditional, narrow support for the current Israeli government and its military campaigns no longer carries the traction it once did. Voters can sense when an argument is being rerouted through unrelated fears. And when they do, it breeds not persuasion but distrust.
Post-it advocacy
Then there was the Super Bowl.
An ad funded by Patriots owner Robert Kraft’s Blue Square Alliance Against Hate, formerly known as the Foundation to Combat Antisemitism, ran during the game. In it, a teenage Jewish boy walks down a school hallway, not knowing that someone has put a Post-it on his backpack reading “dirty Jew.” He looks small and isolated.
A larger Black classmate notices, covers the note with a blue square, then puts another blue square on his own chest in solidarity. The message is that allies can stand up to antisemitism.
But the image felt oddly untethered from the current moment. It asked viewers to see Jews primarily as vulnerable targets of crude prejudice. It did not speak to the nuance of Jewish life in America today. It did not grapple with the political entanglements or technological shifts shaping public debate. It flattened Jewish identity to an experience of persecution.
The same broadcast gave us a chance to understand the risks of that approach — of acting like minorities live in a state of constant endangerment.
Puerto Rican artist Bad Bunny headlined the halftime show with a performance that was an act of cultural declaration. His staging celebrated Puerto Rican life and heritage, in all its complexity. There were the sugar cane fields, where enslaved people were forced to labor before emancipation, turned into a site of essential but emotionally mixed heritage. There were joyful community scenes interspersed with critiques of infrastructural failure. He performed almost entirely in Spanish, ending with a roll call of countries across the Americas and a message of unity that transcended borders and expectations.
That was a radical act at a time when this country is rife with state violence largely targeting Spanish speakers from many of those countries. Immigration and Customs Enforcement raids, deportations, and threats against immigrants that have left families terrified and communities in crisis. Just days before his performance, Bad Bunny used his Grammy acceptance speech for Album of the Year to demand “ICE out,” a protest call to make clear that immigration enforcement’s brutality was unacceptable and dehumanizing.
The contrast could not be sharper.
Bad Bunny’s presence, his language choice, his celebration of heritage spoke to millions; it was the most-watched halftime show ever. It’s hard to imagine it being so successful if he had focused exclusively on the Latinx experience of persecution in the U.S.
Cultural vitality is an essential partner to moral clarity in building a stronger future. That building means saying no to violence, but also yes to life, even when it is complex and unsettled. It means joy. It means pride.
The AIPAC-funded ad against Malinowski and the Blue Square Alliance-funded one about fighting antisemitism made the same mistake. Fear alone does not persuade people to seek change. Faith in the good that life has to offer must be part of the picture.
In the classic Jewish text The Big Lebowski, Walter Sobchak delivers a vocal celebration of our identity. “Three thousand years of beautiful tradition from Moses to Sandy Koufax,” he says, “you’re goddamn right I’m living in the past.”
It’s a funny line. But it’s also a reminder.
We come from a civilization of argument, poetry, exile, reinvention, baseball heroes, mystics, storytellers, radicals, comedians, ping-pong hustlers and stubborn moral voices. We do not need to be reduced to frightened caricatures. We do not need to outsource our dignity for protection. We do not need to insist on adherence to dated principles in order to prove our belonging.
If we are going to invoke thousands of years of Jewish history, let it be the history of ethical wrestling, cultural creativity, and unapologetic presence. Let it be a Judaism that refuses both erasure and weaponization.
That is the Jewish future worth living for.
The post In two controversial ads, a tale of how not to fight antisemitism — or support Israel appeared first on The Forward.
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How wrong I was about the young Ukrainian with the Chabad yarmulke
מײַן מאַמע, עליה השלום, פֿלעגט מיר זאָגן, אַז בעסער איז טראַכטן גוטס וועגן אַ שלעכטן מענטשן, איידער שלעכטס — וועגן אַ גוטן.
ניט איין מאָל אין פֿאַרלויף פֿון מײַן לעבן האָב איך זיך אָנגעמאַכט צרות און צומאָל זיך צעקלאַפּט ביז בלוט מײַן אייגענעם פּרצוף, זיך באַמיִענדיק פֿאָלגן די דאָזיקע עצה. עס זײַנען געווען פֿאַלן, ווען איך בין אָפּגעטראָטן פֿון דעם דאָזיקן פּרינציפּ, און איך באַדויער דאָס טאַקע.
הײַנט אַרבעט איך ווי אַ פֿאָרשטייער פֿון דער ייִדישער אַגענץ אין מאָלדאָווע מיט ייִדישע — און צומאָל מיט ניט־ייִדישע — פּליטים פֿון אוקראַיִנע. מײַן אויפֿגאַבע איז פֿאַרשנעלערן דעם פּראָצעס פֿון זייער אַרויספֿאָרן קיין ישׂראל. הונדערטער פּנימער, הונדערטער גורלות. כּמעט אויסשליסלעך — פֿרויען מיט קינדער און זקנים. ניט זעלטן זקנים, וועלכע האָבן איבערגעלעבט אַלס קינדער די צווייטע וועלט־מלחמה. צו מאָל — קינדער, וועלכע שרעקן זיך פֿון דעם, וואָס איך רעד אויף רוסיש מיט אַ מאָסקווער אויסשפּראַך. אַזוי רעדן דאָך רוסישע מערדער.
דאָס גאַנצע באַזיניקטע לעבן מײַנס בין איך געווען אַ ייִדישער נאַציאָנאַליסט און איך בלײַב אַזאַ ביז איצט. איך בין ניט קיין „רוסישער“ ייִד, הגם איך בין געבוירן געוואָרן אין מאָסקווע און רעד רוסיש, ווי אַ מאָסקווער גוי. איך בין ניט קיין „אוקראַיִנישער“ ייִד, הגם מײַן מאַמע איז געבוירן געוואָרן אין פּיריאַטין אין דער פּאָלטאַווער געגנט, און איך רעד גאַנץ נישקשה אוקראַיִניש.
איך בין אַ ייִדישער ייִד. מײַן היימלאַנד אינעם סאַמע טיפֿסטן זין פֿונעם וואָרט „היים“ איז ישׂראל, און קיין שום בירגערשאַפֿט, חוץ דער ישׂראלדיקער, האָב איך ניט און דאַרף איך ניט. אָבער דאָ און איצט זע איך אַן אַבסאָלוט בייז און אַן אַבסאָלוט גוטס, וועלכע מעקן אָפּ גרענעצן פֿון נאַציאָנאַליטעטן און צווינגען זיך צו דערמאָנען, אַז מיר אַלע זײַנען בני־אָדם, אַז מיר זײַנען געבוירן געוואָרן מענטשן און מוזן שטרעבן צו בלײַבן מענטשן. טאַקע יענץ, וואָס אויף ייִדיש רופֿט מען „אַ מענטש“.
זיך אומקערנדיק צום אָנהייב, צו מײַן מאַמעס עצה — שלאָג איך זיך על־חטא: נעכטן אין איינעם פֿון די פּונקטן אין אוקראַיִנע, וווּ עס זײַנען צײַטווײַליק אײַנגעאָרדנט די ייִדישע פּליטים, האָב איך זיך פֿאַרנומען מיט מײַן אַרבעט. צו מיר איז געווען אַ גאַנץ גרויסע ריי. צווישן די, וואָס האָבן געוואַרט אין דער ריי, האָט זיך געוואָרפֿן אין די אויגן אַ יוגנטלעכער מיט אַ חב״דישער יאַרמלקע. „מסתּמא אַ דעזערטיר, וואָס אַנטלויפֿט פֿון מאָביליזאַציע אין דער אוקראַיִנישער אַרמיי,“ האָב איך אַ טראַכט געטאָן און דערפֿילט אַן אַנטיפּאַטיע צו אים.
ניט לאַנג צוריק האָב איך באַזוכט מערבֿ־אוקראַיִנע און געטראָפֿן דאָרט עטלעכע מאַנצבילן — אוקראַיִנישע בירגער, בתוכם ייִדן, וועלכע האָבן זיך באַמיט אויסמײַדן מאָביליזאַציע אין דער אוקראַיִנישער אַרמיי, געגנבֿעט די גרענעץ צווישן אוקראַיִנע און מאָלדאָווע. איך האָב געמיינט, אַז דער דאָזיקער יונגער חב״דניק איז איינער פֿון יענע, וואָס האָבן באַוויזן זיך אַרויסצושמוגלען.
אָבער איך האָב אַ טעות געהאַט. ס׳האָט זיך אַרויסגעוויזן, אַז ער איז בכלל אַ רוסלענדישער בירגער פֿון איינער פֿון די צוויי הויפּטשטעט. צופֿעליק איז ער געווען צוליב זײַנע חב״דישע ענינים אין אוקראַיִנע, אין קיִעוו, ווען עס האָט זיך אָנגעהויבן די מלחמה. דער בחור איז געבליבן אַלס וואָלונטיר אין דער אָרטיקער ייִדישער קהילה. במשך פֿון אַ חודש האָט ער געהאָלפֿן אַרויספֿירן ייִדישע פּליטים פֿון דער שטאָט דער באַשאָסענער מיט ראַקעטן, אין בײַשטעט פֿון וועלכער ס׳איז שוין אַרײַן דאָס רוסישע מיליטער. בלויז איצט, ווען די באַוואָפֿנטע כּוחות פֿון אוקראַיִנע הייבן אָן איבערצוגיין אין דער קיִעווער געגנט צו אַ קאָנטער־אָנגריף, איז ער אַוועקגעפֿאָרן פֿון אוקראַיִנע קיין מאָלדאָווע כּדי עולה זײַן קיין ישׂראל.
הײַנט וועט דער דאָזיקר יונגער חב״דניק מיט גאָטס הילף זײַן אין ישׂראל.
זײַ מיר מוחל, בחור אין דער חב״דישער יאַרמלקע. איך זאָג צו צו האַלטן זיך אין דער צוקונפֿט שטרענגער בײַ דער עצה פֿון מײַן מאַמען: בעסער איז טראַכטן גוטס וועגן אַ שלעכטן מענטשן, איידער שלעכטס — וועגן אַ גוטן.
The post How wrong I was about the young Ukrainian with the Chabad yarmulke appeared first on The Forward.
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Teenager eulogizes slain father who saved his life in West Bank terror attack just before Yom Kippur
(JTA) — Standing at his father’s grave after Yom Kippur 16-year-old Yoav Shukron thanked him for the warning that saved his life a day earlier, when a Palestinian gunman opened fire on the two of them at a West Bank spring.
“Dad, I want to say thank you for 16 years together. Thank you for giving me life,” Yoav said on Monday night as his father, Netanel Shukron, 48, was laid to rest in the West Bank settlement of Alei Zahav.
“Thank you for shouting out to me during the attack, when the terrorist came in. I don’t remember what you said to me, and I ran,” he added, in remarks carried by Channel 12 news.
Yoav had accompanied his father to the Ein Riya spring near the settlement of Neve Tzuf on Sunday to immerse ahead of Yom Kippur when the attack took place.
Yoav escaped unharmed. Shukron, a father of six, was critically wounded and later pronounced dead at Beilinson Hospital in Petah Tikva.
Hundreds of relatives, friends and residents attended the funeral, held after the Yom Kippur fast ended.
“Nati was the most involved father in the world,” his wife, Merav Shukron, said.
Reflecting on their 18-year marriage, she said, “We came from different families, but that didn’t stop us from being soulmates. Nati, our family is perfect, everything was perfect.”
The couple had six children, ages 4 to 16. Shukron worked as an information systems analyst at Hachshara Insurance Company, while Merav Shukron is a lecturer at Ariel University.
Merav said the family had been due to travel abroad the following week and that her husband had carefully planned the trip around spending time together, including packing a sukkah and food for the holiday.
According to the Israeli military’s preliminary investigation, the Palestinian attacker drove to the spring and opened fire. An Israeli military tracker who was nearby in an armored vehicle returned fire and wounded the gunman, preventing him from continuing the attack.
The attacker fled and was located several hours later receiving treatment at a hospital near Ramallah, where soldiers from the elite Duvdevan unit arrested him.
Israeli security officials identified the suspected attacker as Qadri Samara, a resident of the Palestinian town of Biddu who is affiliated with the Hamas terror group and was previously known to Israeli security forces, according to Channel 13. Investigators said he had visited the spring the previous day and determined that large numbers of people would be there to immerse in its waters ahead of Yom Kippur, a practice observed by some Jews before the fast.
In the aftermath of the attack, Israeli troops carried out a large operation in Biddu, mapping Samara’s home ahead of its possible demolition, searching about 100 locations and questioning about 90 suspects. The military also reinforced its forces across the West Bank, including by deploying the elite Egoz unit to the area.
About an hour after the shooting, soldiers thwarted a separate attempted car-ramming attack at the Ganim military post in the northern West Bank. One attacker was killed and a second was arrested, Channel 13 reported, adding that no soldiers were wounded.
Prime Minister Benjamin Netanyahu said in a post on X, “No terrorist is immune, neither are those who assist them; we will settle scores with all of them – in Gaza, in Lebanon, and in Judea and Samaria,” using the biblical term for the West Bank.
President Isaac Herzog noted that the attack came “on the eve of Yom Kippur, as the people of Israel gather for the holy day.”
“Terror will not break us or shake our spirit,” he said. “We will stand against it together, united, determined and full of faith.”
Shukron’s killing has also become the first case in which Israeli officials are considering applying a death penalty law approved by the Knesset in March, according to the KAN public broadcaster.
The law, long championed by National Security Minister Itamar Ben-Gvir and his far-right Otzma Yehudit party, makes death the default sentence for non-Israelis convicted in Israeli military courts of carrying out deadly nationalist attacks, while allowing judges to impose life imprisonment in “special circumstances.” It passed the Knesset 62-48 and immediately drew a High Court challenge.
Ben-Gvir raised the possibility of applying the law to Samara during a security meeting before Yom Kippur, arguing that the case was the first to meet the law’s criteria. Netanyahu did not rule out the proposal and asked IDF representatives for their position on applying the law, which they said they saw no impediment to doing, according to KAN, though the report noted that the military advocate general was not present at the meeting. The issue is expected to be discussed again in a smaller cabinet forum with the IDF’s legal chief present, the report said.
This article originally appeared on JTA.org.
The post Teenager eulogizes slain father who saved his life in West Bank terror attack just before Yom Kippur appeared first on The Forward.
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Herzog’s Yom Kippur pardon of soldier crystallizes choice for Israeli voters
On the eve of Yom Kippur, President Isaac Herzog pardoned Elor Azaria, an Israeli soldier convicted of manslaughter for shooting a wounded Palestinian attacker in the head in Hebron a decade ago.
Azaria served nine months of an 18-month sentence and was released in 2018. His conviction remained on his record, with the ordinary process leaving it in place until 2032, complicating life for the now 30-year-old.
To ease that burden, Defense Minister Yisrael Katz, from Prime Minister Benjamin Netanyahu’s Likud Party, in July asked Israeli President Isaac Herzog, to grant Azaria clemency, expunging the record.
This Herzog did on the eve of Yom Kippur. There is a coherent argument for that decision. Azaria was a young soldier when the shooting occurred, he served his sentence, and a criminal record can continue to impose practical obstacles on civilian life long after a formal prison sentence has ended. Herzog invoked reconciliation and the possibility of a new beginning, as well as the consequences Azaria had already endured.
But the army did not agree. Current military chief Eyal Zamir and other senior officers opposed the request, arguing that Azaria had never expressed genuine remorse.
The pardon has now returned the Azaria affair to the center of Israeli politics at a particularly consequential moment.
Lt. Gen. Gadi Eisenkot, the military chief at the time who publicly pushed for prosecution, is now the main political leader in the opposition and its leading candidate for prime minister. Netanyahu, the prime minister at the time who called for Azaria’s pardon, is still leading the other side of Israel’s great political argument. After the Oct. 27 election, Herzog will consult the elected factions and probably assign the task of forming a government to one of them, based on who he believes has the best chance.
If the numbers leave neither Eisenkot nor Netanyahu with a clear path to a majority of 61, Herzog could face a genuinely consequential exercise of presidential judgment between the two men who stand on opposite sides of the Azaria case – which he himself has turned into an election issue.
The roots of that divide go back to March 24, 2016, when Israeli soldier Azaria aimed his rifle at Abdel Fattah al-Sharif and pulled the trigger. Al-Sharif had attacked Israeli soldiers with a knife and was shot and incapacitated. Minutes later, as he lay on the ground, Azaria nonchalantly raised his rifle and fired, from a few meters away. Al-Sharif was clearly not threatening the numerous soldiers milling around.
The shooting was captured on video, and what might otherwise have remained a disputed incident became one of the defining political arguments in Israel. It was a moment when Israeli politics – notoriously complex and sometimes inscrutable even to insiders – briefly came into focus: the fault line is whether you think this is OK.
The military treated the shooting as a serious criminal matter,. Eisenkot’s position, which earned vilification from the political right, was that a soldier could use lethal force against a genuine threat but could not simply kill a captive. The case became a test of whether the IDF’s rules meant anything when enforcing them was unpopular.
Netanyahu, who then as now was prime minister, is a man of sharp political instincts. During the controversy he called Azaria’s father, Charlie, offering sympathy. The eventual conviction was for manslaughter. After Azaria’s conviction, Netanyahu openly went all the way to politicize the case, calling for Azaria to receive a pardon.
The difference was unmistakable. Eisenkot saw the case through both the institutional obligations of the army and morality; he still believed in the old Zionist notion of the IDF as the world’s most ethical military. Netanyahu saw the political benefit in amplifying and harnessing the emotional identification of many frightened people with the soldier.
Israeli society was changing, the inflection point being the Second Intifada – a campaign of barbaric suicide bombings against civilians that was launched between 2000 and 2004, even as Israel was offering Palestinians statehood on the vast majority of the West Bank and Gaza. In 2005 Israel unilaterally pulled out of Gaza, uprooting thousands of settlers, resulting in Hamas jihadists taking over and years of rocket fire. The 2010s saw more killings.
After so many disappointments and so much bloodshed, many Israelis had just given up on the Palestinians (and to be fair, the feeling was mutual, largely because of the continuing occupation and the constant expansion of West Bank settlements). A significant part of the public had become indifferent at best to the idea that a soldier confronting a terrorist should be constrained by rules that might prevent him from firing. Netanyahu was either riding the tiger or goading it on, and perhaps both at the same time.
A decade later, the institutional divide exposed by the case remains remarkably intact. The current military leadership’s opposition to the pardon places today’s IDF, at least on this issue, in the same institutional tradition that Eisenkot represented in 2016: the conviction that the army’s rules must survive the political passions surrounding a particular soldier.
On the baseline level, this sad affair is about where self-defense ends and vengeance begins, and what to do when many citizens no longer care. But on a higher level, it encapsulates a contradiction from the earliest days of Zionism. The founders wanted two things at once: to turn the Jews, via national sovereignty, into “a people like all others”; and to make of their state “a light unto the nations.” Both sound good, yet one must choose.
The bullet that Azaria fired in Hebron helped crystallize that choice, which maps neatly into the political one between Eisenkot and Netanyahu. In placing his own signature on the final page of the Azaria affair, Herzog ensured it will be a highlight of the campaign, and of the legacy of both Eisenkot and Netanyahu.
It is no coincidence that the same person advocating for a man many consider a murderer is also feverishly machinating to dismantle the foundations of liberal democracy in Israel, while on trial for corruption. For Netanyahu, the ship of old-time Zionist mythology has sailed, and he’s not aiming to cast any light unto the nations. Eisenkot, essentially, still is.
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