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In two controversial ads, a tale of how not to fight antisemitism — or support Israel

Multimillion dollar ad campaigns aimed at scaring Jews, or scaring others on Jews’ behalf, are not working.

They are not effectively combating antisemitism. They are not strengthening Jewish life. And they are not persuading Americans to embrace Israel or its government’s current course of action. They are, in fact, backfiring.

That was recently made clear in two very different contexts: A New Jersey Congressional race, and the Super Bowl. The reactions to two disparate ads — one attacking former Rep. Tom Malinowski, and one advocating an approach for fighting antisemitism that some found dated — sent the same message.

We Jews are tired. We are tired of being told that the only way to be Jewish in the United States is to defend Israel’s indefensible actions. We are tired of being blamed for every policy choice the Israeli government makes. We are in a precarious moment in history, possibly a pivotal one — and we are tired of being shown half-hearted solutions. We are tired of being afraid.

Fear is not a strategy. It is a reflex. And acting reflexively will not help us build a strong future.

A telling political miscalculation

The United Democracy Project, the super PAC affiliated with AIPAC, spent at least $2.3 million attempting to defeat Tom Malinowski in the race to replace now-New Jersey Gov. Mikie Sherill in the House of Representatives. Malinowski is no fringe critic of Israel. He is a longtime supporter of the Jewish state, who has said he would not deny the country what it needs to defend itself.

His only deviation from AIPAC orthodoxy was that he refused to rule out placing conditions on U.S. aid. For that, he became a target.

The AIPAC-backed ads themselves did not mention Israel at all. Instead, they criticized Malinowski for a vote on immigration enforcement funding during President Donald Trump’s first term, in a clear attempt to paint him as unreliable on domestic security issues. The goal, as a spokesperson for the PAC stated openly, was to push votes toward the group’s preferred candidate in the crowded primary.

Instead, Analilia Mejia, a left-leaning organizer who openly stated she believes Israel committed genocide in Gaza, surged to the lead. She declared victory on Tuesday.

In other words, after $2.3 million in negative ads, the candidate who most directly accused Israel of genocide appeared to benefit the most.

Many of AIPAC’s choices in this matter could be criticized, including their stance that openness to any conditions on aid is anti-Israel or worse, antisemitic. But perhaps the most important one was their decision to treat the issue of support for Israel as one that must be smuggled into a race under cover of unrelated issues.

If the case for unconditional support of Israel’s current government is strong, then why cloak it in ads about ICE? If such support is as morally and politically sound as its architects insist, it should be able to stand in the open.

The choice to obscure it suggests something else: that traditional, narrow support for the current Israeli government and its military campaigns no longer carries the traction it once did. Voters can sense when an argument is being rerouted through unrelated fears. And when they do, it breeds not persuasion but distrust.

Post-it advocacy

Then there was the Super Bowl.

An ad funded by Patriots owner Robert Kraft’s Blue Square Alliance Against Hate, formerly known as the Foundation to Combat Antisemitism, ran during the game. In it, a teenage Jewish boy walks down a school hallway, not knowing that someone has put a Post-it on his backpack reading “dirty Jew.” He looks small and isolated.

A larger Black classmate notices, covers the note with a blue square, then puts another blue square on his own chest in solidarity. The message is that allies can stand up to antisemitism.

But the image felt oddly untethered from the current moment. It asked viewers to see Jews primarily as vulnerable targets of crude prejudice. It did not speak to the nuance of Jewish life in America today. It did not grapple with the political entanglements or technological shifts shaping public debate. It flattened Jewish identity to an experience of persecution.

The same broadcast gave us a chance to understand the risks of that approach — of acting like minorities live in a state of constant endangerment.

Puerto Rican artist Bad Bunny headlined the halftime show with a performance that was an act of cultural declaration. His staging celebrated Puerto Rican life and heritage, in all its complexity. There were the sugar cane fields, where enslaved people were forced to labor before emancipation, turned into a site of essential but emotionally mixed heritage. There were joyful community scenes interspersed with critiques of infrastructural failure. He performed almost entirely in Spanish, ending with a roll call of countries across the Americas and a message of unity that transcended borders and expectations.

That was a radical act at a time when this country is rife with state violence largely targeting Spanish speakers from many of those countries. Immigration and Customs Enforcement raids, deportations, and threats against immigrants that have left families terrified and communities in crisis. Just days before his performance, Bad Bunny used his Grammy acceptance speech for Album of the Year to demand “ICE out,” a protest call to make clear that immigration enforcement’s brutality was unacceptable and dehumanizing.

The contrast could not be sharper.

Bad Bunny’s presence, his language choice, his celebration of heritage spoke to millions; it was the most-watched halftime show ever. It’s hard to imagine it being so successful if he had focused exclusively on the Latinx experience of persecution in the U.S.

Cultural vitality is an essential partner to moral clarity in building a stronger future. That building means saying no to violence, but also yes to life, even when it is complex and unsettled. It means joy. It means pride.

The AIPAC-funded ad against Malinowski and the Blue Square Alliance-funded one about fighting antisemitism made the same mistake. Fear alone does not persuade people to seek change. Faith in the good that life has to offer must be part of the picture.

In the classic Jewish text The Big Lebowski, Walter Sobchak delivers a vocal celebration of our identity. “Three thousand years of beautiful tradition from Moses to Sandy Koufax,” he says, “you’re goddamn right I’m living in the past.”

It’s a funny line. But it’s also a reminder.

We come from a civilization of argument, poetry, exile, reinvention, baseball heroes, mystics, storytellers, radicals, comedians, ping-pong hustlers and stubborn moral voices. We do not need to be reduced to frightened caricatures. We do not need to outsource our dignity for protection. We do not need to insist on adherence to dated principles in order to prove our belonging.

If we are going to invoke thousands of years of Jewish history, let it be the history of ethical wrestling, cultural creativity, and unapologetic presence. Let it be a Judaism that refuses both erasure and weaponization.

That is the Jewish future worth living for.

The post In two controversial ads, a tale of how not to fight antisemitism — or support Israel appeared first on The Forward.

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Rubio Says ‘Historic’ Israel-Lebanon Talks Should Outline Framework for Peace

Smoke rises after an Israeli strike, amid escalating hostilities between Israel and Hezbollah, as the US-Israeli conflict with Iran continues, in southern Lebanon, March 24, 2026. Photo: REUTERS/Stringer

US Secretary of State Marco Rubio hosted a rare meeting between Israeli and Lebanese envoys in Washington on Tuesday, saying he hoped the two countries would agree to a framework for a peace process, even as Israel pressed its war on Hezbollah.

The two countries went into their first direct negotiations since 1983 with conflicting agendas, with Israel ruling out discussion of a ceasefire and demanding Beirut disarm Hezbollah, an Iran-backed terrorist group based in Lebanon that seeks Israel’s destruction.

But the presence of Rubio, President Donald Trump’s top diplomat and national security adviser, signaled Washington’s desire to see progress.

CRITICAL JUNCTURE IN MIDDLE EAST CRISIS

The meeting comes at a critical juncture in the conflict in the Middle East, a week into a fragile ceasefire between the United States, Israel, and Iran.

Iran says Israel‘s campaign against Hezbollah in Lebanon must be included in any agreement to end the wider war, complicating talks mediated by Pakistan aimed at averting further economic fallout.

The conflict that began with US-Israeli strikes on Iran on Feb. 28 has led to a major oil supply disruption, piling pressure on Trump to find an off-ramp.

Rubio opened the meeting between Israel‘s ambassador to the US, Yechiel Leiter, and his Lebanese counterpart, Nada Hamadeh Moawad, saying he hoped the talks could begin a process to permanently end the conflict in Lebanon and prevent Hezbollah, which he called a “terrorist proxy of Iran,” from threatening Israel.

The meeting marked a rare encounter between representatives of governments that have remained technically in a state of war since the modern state of Israel was established in 1948.

“This is a process, not an event. This is more than just one day. This will take time, but we believe it is worth this endeavor, and it’s a historic gathering that we hope to build on. And the hope today is that we can outline the framework upon which a permanent, lasting peace can be developed,” Rubio said.

Rubio was hosting Tuesday’s talks amid questions over his lack of in-person participation in talks with Iran, with the Republican president sending Vice President JD Vance to Islamabad over the weekend to lead the US negotiations.

Rubio was with Trump in Florida watching a mixed martial arts event as Vance announced in Pakistan that talks with the Iranians had concluded with no breakthrough.

State Department Counselor Michael Needham, US ambassador to the United Nations Mike Waltz, and US ambassador to Lebanon Michel Issa, a personal friend of Trump, were also participating in the talks on Tuesday.

LEBANON SEEKS CEASEFIRE

Lebanese President Joseph Aoun said in a statement on X as the meeting started that he hoped it would “mark the beginning of ending the suffering of the Lebanese people in general, and the southerners in particular.”

The Lebanese government led by Aoun and Prime Minister Nawaf Salam has called for negotiations with Israel despite objections from Hezbollah, reflecting worsening tensions between the Shi’ite Muslim group and its opponents.

Hezbollah opened fire in support of Tehran on March 2, sparking an Israeli offensive that has killed more than 2,000 people and forced 1.2 million from their homes, according to Lebanese authorities. Most of those killed have been Hezbollah terrorists, according to Israeli tallies.

Lebanese officials have said Moawad only has authority to discuss a ceasefire in Tuesday’s meeting.

But Israeli government spokesperson Shosh Bedrosian said Israel would not discuss a ceasefire.

Israeli Foreign Minister Gideon Saar told reporters in Jerusalem ahead of the meeting that talks would focus on the disarmament of Hezbollah, which he said must take place before Israel and Lebanon could sign any peace agreement and normalise relations.

He said Hezbollah was a problem for Israel‘s security and Lebanon‘s sovereignty that needed to be addressed to move relations to a different phase. “We want to reach peace and normalization with the state of Lebanon,” he said.

The Lebanese state has been seeking to disarm Hezbollah peacefully since a war between the terrorist group and Israel in 2024. Efforts by Lebanon to disarm it by force risk igniting conflict in a country shattered by civil war from 1975 to 1990. Moves against Hezbollah by a Western-backed government in 2008 prompted a short civil war.

The current government banned Hezbollah’s military wing after it opened fire on Israel last month.

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Italy Suspends Defense Cooperation Deal With Israel as Trump Turns on Meloni

Italy’s Prime Minister Giorgia Meloni listens to debate, after she reported on her government’s actions and is expected to speak on the latest developments in Iran, at the lower house of Parliament in Rome, Italy, April 9, 2026. Photo: REUTERS/Remo Casilli

Italy’s Prime Minister Giorgia Meloni said on Tuesday her government had suspended a defense cooperation deal with Israel, reflecting frayed ties between previously close allies as the conflicts in the Middle East continue.

Meloni‘s right-wing government has been one of Israel‘s closest friends in Europe, but in recent weeks it has criticized its attacks on the Iran-backed terrorist group Hezbollah in Lebanon, which have killed hundreds and injured thousands.

Israel also fired warning shots last week at Italian troops serving in Lebanon under a UN mandate, causing damage to a vehicle.

“When there are things we don’t agree with, we act accordingly,” Meloni told reporters on the sidelines of a wine fair in Verona, northern Italy.

“In light of the current situation, the government has decided to suspend the automatic renewal of the defense agreement with Israel,” she added.

Meloni‘s announcement marked another diplomatic realignment for her right-wing government, coming a day after she criticized another close ally, US President Donald Trump, for his attacks on Pope Leo.

A source close to the matter, who requested anonymity, said Meloni took the decision on Monday with her foreign and defense ministers, Antonio Tajani and Guido Crosetto, as well as Deputy Prime Minister Matteo Salvini.

Israel‘s foreign ministry played down the consequences.

“We have no security agreement with Italy. We have a memorandum of understanding from many years ago that has never contained any substantive content. This will not affect Israel‘s security,” it said in a statement.

MELONI CHANGES TACK

Meloni has been in power since 2022 and will face a general election by late 2027.

“It’s a repositioning,” Lorenzo Castellani, political historian at Rome’s Luiss University, told Reuters.

“She’s afraid that a sizeable portion of the electorate, even among the center-right, will become highly critical of Trump and Netanyahu and of the effects of this war on Iran on the economy,” he added, referring to Israeli Prime Minister Benjamin Netanyahu,

Italy’s opposition parties had long called for a stop to the deal with Israel.

Signed in 2003 by the government of then Prime Minister Silvio Berlusconi, the memorandum entered into force in 2006 and was subject to automatic renewals every five years unless one of the parties withdraws.

It spans fields including procurement, training and the “import, export, and transit of defense and military equipment.”

As diplomatic tensions have risen, Rome last week summoned the Israeli ambassador to protest over the incident involving Italian troops in Lebanon. Then on Monday, Netanyahu’s government summoned the Italian ambassador “to discuss the situation in Lebanon.”

TRUMP TURNS ON MELONI

Meanwhile, Trump told an Italian newspaper on Tuesday that Meloni lacks courage and has let Washington down.

Meloni had been a vociferous supporter of Trump, but she distanced herself from him after he went to war with Iran in February, and on Monday she openly criticized him for lashing out at Pope Leo, saying his verbal assault was “unacceptable.”

Trump responded in an interview with Corriere della Sera, saying Meloni was “very different from what I thought” and denouncing her for refusing to help re-open the Strait of Hormuz, which has been blocked by Iran.

“I’m shocked by her. I thought she had courage. I was wrong,” he was quoted as saying in the Italian-language article.

The White House declined to comment on the reported quotes. Meloni‘s office also declined to comment, but politicians of all stripes rallied to her defense, including Foreign Minister Antonio Tajani, head of the coalition Forza Italia party.

“We are, and will remain, sincere supporters of Western unity and steadfast allies of the United States, but that unity is built on loyalty, respect, and mutual frankness,” he said, applauding Meloni for denouncing Trump‘s attack on the pope.

Trump‘s criticism marked a dramatic change in tone toward Meloni, the only European leader to attend his inauguration in 2025 and whom he had hailed as “a ​great leader” just one month ago.

On Tuesday he accused her of failing to back US efforts to tackle Iran’s nuclear program and guarantee energy flows through the Gulf, saying she wanted America “to do the job for her.”

Asked about her condemnation of his comments on Pope Leo, he said: “She is the one who is unacceptable, because she does not care whether Iran has a nuclear weapon and would blow Italy up in two minutes if it had the chance.”

The reprimand capped a tumultuous month for Meloni, who lost a crunch referendum on judicial reform in March and then saw her political ally Viktor Orban ousted from power in Hungary.

The US-Israeli war in the Gulf threatens to upend the economy with surging energy costs and is hugely unpopular with Italians, putting Meloni on a collision course with Trump.

Seeking to distance herself from the conflict, she refused to let US fighters use an airbase in Sicily for combat operations in Iran last month, before suspending the military cooperation pact with Israel this week.

Trump said the surge in energy prices should have encouraged Italy, which is heavily dependent on oil and gas imports, to help re-open the Strait of Hormuz.

“They pay the highest energy costs in the world and are not even ready to fight for the Strait of Hormuz … They depend on Donald Trump to keep it open,” Trump said.

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US, Iran May Resume Talks This Week Despite Port Blockade

A vessel at the Strait of Hormuz, off the coast of Oman’s Musandam province, April 12, 2026. Photo: REUTERS

Talks to end the Iran war could resume in Pakistan over the next two days, US President Donald Trump said on Tuesday, after the collapse of weekend negotiations prompted Washington to impose a blockade on Iranian ports.

Gulf, Pakistani, and Iranian officials also said negotiating teams from the US and Iran could return to Pakistan later this week, though one senior Iranian source said no date had been set.

“You should stay there, really, because something could be happening over the next two days, and we’re more inclined to go there,” Trump was quoted as saying in an interview with the New York Post.

While the US blockade drew angry rhetoric from Tehran, signs that diplomatic engagement might continue helped calm oil markets, pushing benchmark prices below $100 on Tuesday.

The highest-level talks between the two adversaries since the 1979 Islamic Revolution ended in Islamabad without a breakthrough, raising doubts over the survival of a two-week ceasefire that still has a week to run.

Since the United States and Israel began the war on Feb. 28, Iran effectively shut the Strait of Hormuz to nearly all vessels except its own, saying passage would be permitted only under Iranian control and subject to a fee. Nearly a fifth of global oil and gas supplies previously flowed through the narrow waterway, making the fallout widespread.

In a countermeasure, the US military said it began blocking shipping traffic in and out of Iran‘s ports on Monday. Tehran has threatened to hit naval ships going through the strait and to retaliate against its Gulf neighbors’ ports.

IMF CUTS GROWTH OUTLOOK

US Central Command said the blockade of Iranian ports involved more than 10,000 US military personnel, more than a dozen warships, and dozens of aircraft.

“During the first 24 hours, no ships made it past the US blockade and 6 merchant vessels complied with direction from US forces to turn around to re-enter an Iranian port on the Gulf of Oman,” CENTCOM said in a statement posted on X.

Shipping data showed the blockade had made little difference to Strait of Hormuz traffic on Tuesday, with at least eight ships crossing the waterway.

The latest standoff has further clouded the outlook for global energy security and the supply of goods that rely on petroleum.

On Tuesday, the International Monetary Fund cut its growth outlook and said the global economy would teeter on the brink of recession if the conflict worsens and oil stays above $100 per barrel into 2027.

The International Energy Agency slashed its forecasts for global oil supply and demand growth, saying both are now expected to fall from 2025 levels.

The US’ NATO allies including Britain and France said they would not be drawn into the conflict by taking part in the blockade, although they have offered to help safeguard the strait by drawing together a defensive multilateral mission to assist when an agreement is in place.

China, the main buyer of Iranian oil, said the US blockade was “dangerous and irresponsible” and would only aggravate tensions.

PROPOSAL FOR 20-YEAR SUSPENSION OF NUCLEAR ACTIVITY

US Vice President JD Vance, who led Washington’s delegation in Pakistan, has said Trump was adamant that any enriched nuclear material must be removed from Iran and a mechanism be established to verify that Iran is not developing nuclear weapons.

A source briefed on the matter confirmed reports that the US had proposed a 20-year suspension of all nuclear activity by Iran “with all sorts of restrictions.”

Two Iranian sources said Iran had rejected the proposal, suggesting a halt of just three to five years.

One source involved in the negotiations in Pakistan said backchannel talks since the weekend had produced good progress in closing the gap on the nuclear issue, bringing the two sides closer to a deal that could be put forward at a new round of talks.

Complicating Pakistan’s mediation efforts, Israel has continued targeting Iran-backed terrorist group Hezbollah in Lebanon. Israel and the United States say that campaign is not covered by the ceasefire, while Iran has insisted it is.

Israeli and Lebanese envoys were to meet in Washington on Tuesday in a rare encounter also expected to be attended by Secretary of State Marco Rubio. Lebanon’s government has sought negotiations with Israel despite objections from Hezbollah.

Israel continued to target Hezbollah after the Iran ceasefire was announced last week, but later said it was willing to discuss a separate ceasefire with the Lebanese government.

Regarding Iran, Israeli Foreign Minister Gideon Saar told reporters in Jerusalem on Tuesday: “We will never allow Iran to obtain nuclear weapons … The enriched materials must be removed from Iran.”

CEASEFIRE STILL HOLDING

With the war unpopular at home and rising energy prices causing political blowback, Trump paused the US-Israeli bombing campaign last week after threatening to destroy Iran‘s bridges and power grid unless it reopened the strait.

A Reuters/Ipsos poll conducted from April 10 to 12 after the ceasefire was announced showed that 35% of Americans approve of US strikes against Iran, down from 37% a week earlier.

The ceasefire has largely held over its first week despite sharp rhetoric from both sides.

An Iranian military spokesperson called any US restrictions on international shipping “piracy,” while Trump said that Iran‘s navy had been “completely obliterated” and that only a small number of “fast-attack ships” remained.

“Warning: If any of these ships come anywhere close to our BLOCKADE, they will be immediately ELIMINATED,” Trump wrote on social media.

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