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The man who changed Jewish bedtime stories is still reinventing himself at 97
(JTA) — Most people spend their later years looking back. Harold Grinspoon has spent his reinventing himself.
The businessman became a philanthropist. The philanthropist discovered Jewish children’s books and created PJ Library. In his late 80s, he became a sculptor after a cherry tree fell in his yard.
Now, as he turns 97, Grinspoon is reflecting on the unexpected pivots that have defined both his life and his approach to Jewish giving.
Known for innovative programs like PJ Library — which engages young Jewish families with monthly deliveries of age-appropriate children’s books and music — Grinspoon and his eponymous foundation have focused on programs that, in the spirit of the real estate business that made his fortune, build Jewish habits, institutions and relationships that he hopes will outlast him.
“I was 10 years old in 1939 when the Holocaust began and the horrific news of what was occurring to the Jews in Europe over the ensuing years made a deep impression on me,” he recalled in a recent email interview. “I have spent my life reflecting on the inhumanity of the Holocaust and what small part I could play in helping to rebuild the Jewish community.”
That help is also coming from JCamp 180, a program that now supports over 175 Jewish day and overnight camps by providing strategic and organizational development, and Life and Legacy, which provides training and incentives for institutions to plan for their futures.
To date, with Life and Legacy’s assistance, $350 million has been placed into organizational endowments, and over $2.2 billion has been committed for the future of Jewish communities.
Visitors to the foundation headquarters in Western Massachusetts find a philanthropy that often runs like a think tank, looking for answers to out-of-the-box questions within the Jewish world and the local community. How can art be used to promote Jewish values? What’s the best way to help local farmers? What do the intimate, lay-led congregations known as havurot need to survive and thrive?
Many of these questions are posed by Grinspoon himself.
“That’s always struck me as the essence of who Harold is: curious, fearless, and determined to understand the things he supports from the inside out. He shows up, asks questions, listens, and follows through,” Jamie Simon, CEO of the Foundation for Jewish Camp, wrote in an email.
Simon first met Grinspoon when she headed up Camp Towanga, the Jewish overnight camp near Yosemite National Park. She remembers how on a visit, he laced up his hiking boots for the steep hike down to the river, eager for an up-close look.
Curiosity and high energy drive Grinspoon, agrees Adrian Dion, COO of the Harold Grinspoon Foundation.
Dion said Grinspoon likes to take his early morning work meetings during his daily 4-mile walk. Once, they encountered a flooded road.
“We took off our socks and shoes and walked through, then jumped in the back of a pickup to get back. That’s Harold. Roll with the punches but keep the work going,” she wrote about the avid outdoorsman.
In his wide-ranging email interview with JTA, Grinspoon reflected on his turning points, philanthropy, his love of Yiddishkeit, world travels and discovering a new life as an artist.
“I always knew that if I made money, that I would give it back to the Jewish people,” Grinspoon wrote.
“If” became “when” in 1991, when he and his wife, Diane Troderman, founded HGF. He had made his money as founder of Aspen Square Management, a property development company in Agawam, Massachusetts, where the couple live.
In his mid-70s, Grinspoon, a cancer survivor and grandfather, was introduced to the world of Jewish children’s books by his daughter-in-law, Winnie Sandler Grindspoon. Like other Jewish philanthropists of his era, he was concerned by research showing that young Jewish families were increasingly opting out of synagogues and other legacy Jewish institutions.
Grinspoon had no idea that there were such beautifully illustrated, high quality Jewish-themed books that his grandkids were eager to read. The challenge — and opportunity — was getting them into the hands of Jewish parents, and creating Jewish moments for unaffiliated and interfaith families with little or no connection to Jewish institutions.
He launched PJ Library in 2005. He was inspired by Dolly Parton’s Imagination Library, a national literacy program he supported in his area.
Today, the HGF’s signature program is a global, multi-lingual organization with more than 670,000 subscribers, in 40 countries, across five continents. A sister program in Israel, Sifriyat Pijama, reaches 350,000 children, while Maktabat-al-Fanoos provides books in Arabic to Arab-speaking school children.
Looking back, Grinspoon marvels about the endurance of PJ Library, whose name is a nod to family bedtime reading.
Among his favorite books are “Bagels From Benny,” by Aubrey Davis and “Joseph Had a Little Overcoat,” by Simms Taback, a classic that PJ sends to every new subscriber.
PJ Library has not only helped connect families with Jewish values and stories, according to Naomi Firestone-Teeter, CEO of the Jewish Book Council, but its impact on publishing Jewish children’s books has been remarkable.
“PJ Library has helped create a strong, reliable audience for Jewish children’s books,” she wrote. “We’ve seen that influence reflected in the revival of out-of-print titles and the introduction of new voices and books that speak to the diversity and richness of Jewish life.”
The year before PJ Library began, HGF established JCamp 180. The foundation committed up to $10 million to a matching fund to help the overnight camps weather the pandemic crisis, when they had to cancel an entire summer session.
The foundation, with assets reported at just over $1 billion as of 2024, along with its philanthropic partners, has invested more than $700 million in Jewish programming and communities in Israel, the US, and around the world.
In 2012, the foundation launched Life and Legacy, a partnership program aimed at strengthening management at Jewish institutions across the country.
Sandler Grinspoon is the current president of the Harold Grinspoon Foundation but will soon retire from the role and remain as a board chair, according to a spokesperson.
Through a second foundation, the Harold Grinspoon Charitable Foundation, her father also supports numerous non-Jewish civic causes, including awards programs for local farmers and educators.
Grinspoon’s wealth and optimism belie his early years.
Born in 1929, Grinspoon was raised in a poor family in Newton, a suburb of Boston. One of five kids, he attended elementary school in Auburndale, one of the city’s neighborhoods with few Jewish residents.
Dyslexic and bullied because he was Jewish, Grinspoon in Newton’s vocational high school, where he was one of the few Jewish students.
To earn money when he attended Marlboro College in Vermont, Grinspoon sold ice cream in the summer, so successfully that he left school to manage a fleet of ice cream trucks.
After serving in the U.S. Navy, Grinspoon bought a two-family home in West Springfield, Massachusetts. He renovated homes in need of repair and rented them as affordable housing. Over the decades, his real estate enterprise expanded across the country.
A decade after launching PJ Library, the ever-ebullient Grinspoon, then approaching 90, had another “aha” moment that once again transformed his life.
When a large cherry tree fell in the yard of his home, Grinspoon didn’t feel right having it carted away. Instead, he set to work creating a large sculpture from the distressed wood.
A creative spark was kindled -— leading him in a left-turn journey into the life of a sculptor. Working with an artistic partner for the past seven years, he’s created more than 140 large-scale, modern, abstract sculptures, many on display in the Berkshire Mountains of Western Massachusetts, where he supports a number of Jewish and local institutions.
“Somewhere inside me, I discovered a bend towards art. When I stepped back from my active role in my business and the foundation, I found the time to play with some concepts,” he wrote.
He works with distressed wood and recently, with modern media, including found objects. Among his works is “Cosmic Dreidel” and “Floating,” a newer work, a towering piece of 550 12-inch glass and stainless steel balls.
“Make sure to show a picture of that one,” he wrote.
Grinspoon and Troderman follow the news, Grinspoon said, acknowledging the distressing rise in antisemitism.
“My mind flashes back to when I was a young kid and antisemitism was rampant. This is the second time it has happened in my lifetime,” he wrote.
Post Oct. 7, 2023, his foundation continues its investment in programs that connect Jews around the world with Israel, Dion told JTA. Support for PJ Library is stronger than ever, she said.
“This is a moment in time to double down on our flagship programs — PJ Library, Life and Legacy and JCamp 180,” she wrote. “We will continue to grow and evolve as we have for the last 30 years,” and continue to look for new partners.
For Grinspoon, that’s the only way he knows how to respond to a challenge.
“I believe in helping others. Being generous. Being grateful. We try to be good citizens,” he wrote. In celebration of his 95th birthday, Springfield Mayor Domenic J. Sarno presented Grinspoon with the key to the city, the largest in Western Massachusetts.
Nearly a century after growing up amid American antisemitism, living through the Holocaust, watching Israel’s triumphs and challenges, and witnessing the American Jewish community’s prosperity and vulnerability, Grinspoon says one of his greatest sources of optimism is Maktabat al-Fanoos, the Arabic-language children’s literacy program his foundation supports in Israel.
Like many of the programs he funds, it builds on family connections in service of creating civic and communal connections.
“It gives me hope,” he wrote. “I hope all Israeli citizens can be great neighbors.”
This article originally appeared on JTA.org.
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Ari Emanuel has written a memoir and no one is safe — not even his brother
Roll the Calls: A Memoir
By Ari Emanuel
Knopf, 432 pages, $35
It must be exhausting to be super-agent Ari Emanuel: rising before dawn for a workout regimen, ingesting live worms to consume bacteria, and then placing hundreds of daily phone calls to clients and network honchos. It is, frankly, exhausting just to read about it, notwithstanding the clever, staccato narrative by (uncredited) ghostwriter J.R. Moehringer.
The point of it all, Emanuel keeps insisting in Roll the Calls, is not the dollars.
“Money isn’t the thing that makes me get up at 4:00 a.m.,” he says. “I’m just not sure yet what that thing is.”
Perpetually on the precipice of bankruptcy, he takes bold entrepreneurial risks to survive in an industry wracked by labor discontent, cutthroat infighting and technological change.
The goal, if there is one, seems to be simply to win — to bend everyone around him to his will. And, for the most part, he does. From the mailroom, Emanuel has ascended to the summit: executive chair and CEO of TKO and executive chairman of WME Group, “two companies,” his biographical blurb says, “that sit at the center of sports, entertainment and culture.”
Emanuel is probably best known as the model for the abrasive Ari Gold, the talent agent played by Jeremy Piven in the HBO show Entourage (2004-11). The show’s protagonist, Vincent Chase, is loosely based on one of Emanuel’s clients, the actor Mark Wahlberg. Emanuel says that he could never bear to watch the series, but notes that it helped turbocharge his career.
In his telling, the entertainment-industrial complex is a transactional, amoral, brutish and (though Emanuel doesn’t use this phrase) testosterone-fueled world, where the key players are nearly all men. It seems impossible to imagine any woman getting away with — let alone prospering from — the unhinged, profanity-laced approach that has become Emanuel’s trademark.
Even in this milieu, there are, in his view, particularly loathsome players. Among them is Harvey “Scissorhands” Weinstein, whom Emanuel indicts for his slovenliness, bullying tactics and editorial interference. Even without a mention of the producer’s alleged track record of sexual harassment and assault, Emanuel’s assessment of Weinstein is withering. “Empty at his core,” Emanuel writes, “Harvey’s sole motivation is to thwart and mess with other people.”
Emanuel expresses contempt, too, for other bold-faced names, including Jeffrey Katzenberg, former chair of Walt Disney Studios and cofounder of the film studio DreamWorks, and Hollywood scribe Nikki Finke, with whom Emanuel had a codependent relationship. He takes on Donald Trump as a client, doesn’t vote for him for president, and drops him, without regret, when he wins and can no longer generate commissions. None of this necessarily makes Emanuel a reliable narrator.
The memoir begins with the word “rage,” which Emanuel observes is also the first word of Homer’s Iliad. The allusion sets Roll the Calls up to be similarly epic. But its angry protagonist is, at best, an antihero, and the stakes of his success surely are less than mythic.

What are the origins of Emanuel’s rage? He points to his lifelong struggles with dyslexia and the bullying and humiliation that resulted. The Emanuel family ethos was unsparingly competitive. In life, he learned, “loser gets fed to lions,” so “keep your fists clenched and your head on a swivel.” And roughhousing with his older brothers, whom he jokingly calls “two violent psychopaths,” may have left Ari bruised and resentful.
Both Ezekiel “Zeke” Emanuel, a prominent oncologist and bioethicist, and former Chicago mayor and prospective 2028 Democratic presidential candidate Rahm Emanuel are known for their combative personalities. Ari suggests that the family is tight-knit and loving. But one of the book’s quietly shocking reveals is Rahm’s mockery of his brother’s dyslexia when they share a stage during Chicago Ideas Week.
Emanuel argues that his anger, which can turn threatening, provides a bargaining advantage by intimidating adversaries. He cites a study showing “that angry negotiators had the edge.” In a bar, he calls out Michael Moore as an [expletive deleted] antisemite for views the director expressed about Israel; Moore denies the charge, they keep talking and Emanuel ends up with a new client.
“You’ve got to be a little psychotic in this town,” Emanuel argues. To succeed, “you need to show that you can color outside the lines, and that, once in a while, you might eat the [expletive deleted] crayon.” The memoir doesn’t delete the expletives.
Yet Emanuel understands the personal costs of his anger enough to have devoted years to psychotherapy aimed at moderating it. (The results seem mixed at best.) Emanuel also admits to a habit akin to stalking: calling potential clients, business partners and others constantly until they succumb to his sales pitch.
This incessant hounding landed him the mailroom gig at Creative Artists Agency, from which he quickly rose — until he departed, with allies, to start his own company. Similar persistence won him the business (and, later, friendship) of the famously curmudgeonly Larry David, who said, over lunch, that he would sign with Emanuel — if only the agent would stop calling.
After his first marriage (unsurprisingly) dissolved, Emanuel deployed his telephone tactics in courtship — not a method, one imagines, that would have worked for a lesser man. In Emanuel’s case, relentless pursuit led, after some drama and heartbreak, to his second marriage, to a much younger woman who had initially resisted his overtures.
None of this is to say that Roll the Calls isn’t worth a read, especially for anyone interested in an unabashedly jaundiced insider account of how Hollywood operates. The book is quick-paced, laugh-out-loud funny at times, and filled with acidic observations and gossip. It is also horrifying.
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NY Jewish Democrats defend Mamdani after Netanyahu calls him a Hamas supporter
(JTA) — Some top New York Jewish Democrats are defending New York City Mayor Zohran Mamdani after Israeli Prime Minister Benjamin Netanyahu called him an “antisemite” and said he is “buddies” with Hamas.
Netanyahu’s speech at the United Nations General Assembly on Thursday, and the outsized role Mamdani played in it, were the culmination of escalating criticism of Mamdani from Israeli officials in recent weeks.
Mamdani is an avowed anti-Zionist who during his campaign to be the mayor had pledged to arrest Netanyahu. Over the summer, he conceded he didn’t have the power to do so, though he criticized the Israeli government over Gaza in the run-up to the prime minister’s visit.
But while his full-throated criticism of Israel has alarmed some local Jewish officials, many felt that Netanyahu’s attacks on Thursday from the U.N. plenum went too far.
“It’s scurrilous to suggest that the mayor voices support for Hamas,” Manhattan Borough President Brad Hoylman-Sigal, who is Jewish, said Friday in an interview with the Jewish Telegraphic Agency.
City Council Speaker Julie Menin, also a Jewish Democrat, has opposed Mamdani on some legislation related to protests outside houses of worship — a sensitive issue in the wake of protesters picketing outside synagogues that were holding Israeli real estate events. Menin said in a press conference on Thursday that Netanyahu’s remarks were “not helpful at all” because “we need to turn the temperature down.”
“This idea of what the prime minister said can really incite violence. We cannot have this,” Menin said.
Mamdani, an outspoken pro-Palestinian advocate, has condemned Hamas as “a terrorist organization” and has denounced antisemitic hate crimes committed in New York.
The mayor responded with a statement of his own, saying that Netanyahu “used his speech to repeat baseless lies meant to sanitize his genocide of Palestinians.”
“Yet no lie can change the fact that he remains the subject of an International Criminal Court arrest warrant alleging war crimes and crimes against humanity,” Mamdani said. The United States is not a party to the ICC and has no obligation to carry out its warrants on U.S. soil.
Netanyahu’s remarks at the U.N. General Assembly came amid a reelection campaign in which Netanyahu’s Likud Party has made Mamdani a villain. Hoylman-Sigal called Thursday’s speech a “political ploy” and a “deflection by someone who has a lot of domestic turmoil, political and otherwise.”
“Clearly, Netanyahu is fighting for his political life,” said Hoylman-Sigal, who is Jewish.
Netanyahu’s arrival in New York sparked a wave of demonstrations in Manhattan on Thursday, including multiple organized by Israeli expatriate groups who emphasized the Oct. 27 Israeli election date. Rallygoers chanted “Vote him out!” at a protest held by the Israeli anti-Netanyahu group UnXeptable.
Even before his visit, Gov. Kathy Hochul pushed back on comments Netanyahu had made. Calling Mamdani a “supporter of the Hamas monsters” was false and “hurt his own credibility,” Hochul said in an interview with the radio station WNYC earlier this week.
Morton Klein, president of the Zionist Organization of America, which is supportive of Netanyahu and has been harshly critical of Mamdani, called Netanyahu’s remarks “Churchillian” and his “greatest speech.”
“Importantly, he also called out Mamdani as a dangerous antisemite who has endangered Jews in New York City,” Klein said in a statement.
The U.N. speech came as Israeli officials have escalated their rhetoric against Mamdani.
Last month, Ofir Akunis, the Israeli consul general in New York, compared Mamdani’s support for the boycott Israel movement to Nazi Germany. A Mamdani spokesperson told JTA the comparison was “offensive, completely unhinged and detached from reality,” and said Akunis “should be ashamed of himself.”
The statement was Mamdani’s first time weighing in on the Israeli consul general, who had accused Mamdani of being directly responsible for anti-Jewish hate crimes in the city.
Republican City Council member Inna Vernikov, who is Jewish and a staunch Mamdani critic, took issue with the mayor’s response.
“When Mamdani cleans his own house, then he can criticize Jewish leaders,” said Vernikov, pointing to Mamdani’s wife’s anti-Israel views and his vetoing of a bill on protests around schools.
Brad Lander, the Jewish progressive and Democratic nominee for New York’s 10th congressional district, blasted both Akunis’ and Netanyahu’s attacks on Mamdani.
“Netanyahu and Akunis are cynically weaponizing accusations of antisemitism for their own narrow, selfish political purposes,” said Lander, one of Mamdani’s most prominent Jewish allies, in a statement to JTA. “They are making Israelis, American Jews, Palestinians, and the whole world less safe.”
Lander himself was the recipient of a Nazi Germany comparison when Bruce Blakeman, the Republican candidate for New York governor, said that Lander “would be a camp guard in the concentration camp if he could.”
Hoylman-Sigal called the comparisons “outrageous,” and said that he is more worried about a rise in far-right parties, including Germany’s AfD.
“We should be very careful, no matter what our background is, to draw such extreme comparisons,” he said.
Phylisa Wisdom, who heads Mamdani’s office to combat antisemitism, told JTA that it is “appalling that some leaders have resorted to comparing their political opponents to Nazis.”
“We can and should disagree — sometimes deeply — but we must be able to do so without debasing public discourse,” she said.
Amy Spitalnick, the CEO of the Jewish Council for Public Affairs, a group that leads outreach to non-Jewish community organizations, told JTA in an email that comparisons to Nazis should be out of bounds.
It is “particularly concerning given that our own community frequently, and rightfully, calls out those using dehumanization and/or making inappropriate Holocaust comparisons,” she said.
As a case in point, Spitalnick pointed to the Anti-Defamation League’s article on inappropriate Holocaust comparisons, which includes COVID-19 vaccine requirements and free speech complaints.
The ADL did not return a request for comment on Akunis’ Nazi Germany comparisons.
“Disagree with the Mayor on his policies or rhetoric — I certainly have — but comparisons like this are deeply offensive and wrong, in addition to undermining the very relationships and engagement necessary to ensuring Jewish safety in New York and beyond,” Spitalnick said.
This article originally appeared on JTA.org.
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‘Nobody Wants This’ star Adam Brody on Gaza: ‘Put me down as thinking it’s a genocide’
Adam Brody, the Jewish actor who plays a “hot rabbi” on the hit Netflix rom-com Nobody Wants This, called the war in Gaza a genocide in a new interview, making him one of just a few Jewish celebrities to speak out publicly against the Israeli campaign.
The comments came in an interview with GQ about Brody’s efforts canvassing for Democratic candidates in the upcoming midterms.
“Put me down as thinking it’s a genocide. Put me down as wanting a free Palestine,” he said. “It’s awful that it’s taken so much death and misery, but it does feel like it’s reaching a breaking point that it should have a while ago. I’m hopeful that another administration can really do some good and correct some of these policies that are helping that situation be as awful as it is.”
The claim of genocide in Gaza is heavily disputed. Several international bodies, human rights organizations and academic institutions have concluded Israel’s actions in Gaza since Oct. 7 fit the description, including a United Nations Commission of Inquiry. Other similar groups, like the International Court of Justice, have not applied the term.
Brody’s comments were surprising in part because he had previously kept his feelings about the war private, even as other leading Hollywood figures openly criticized it. He does not maintain a public social media presence, and he did not participate in pin-wearing campaigns or sign various petitions related to the war — an approach he indicated he might change going forward.
“I’m not wearing a pin, so I’m not inviting a certain question, and perhaps I should,” he said. “I really admire people who do. But 99% of what I’m asked about is about the show. I’m not trying to plead ignorance—here we are doing a political interview, so it makes sense that we wade into this territory—but I’ve never ducked a question, really, not a political question anyway.”
Brody — who came to fame in the 2000s as the teenager Seth Cohen on The O.C. — joins Hacks star Hannah Einbinder and Wallace Shawn (The Princess Bride) as perhaps the most high-profile Jewish actors to publicly call the war a genocide. Other Jewish entertainment figures, like Mandy Patinkin and The Zone of Interest director Jonathan Glazer, have criticized the war but stopped short of calling it a genocide.
Yet Brody’s comments are perhaps especially notable because of the character he plays on TV. In Nobody Wants This, Brody plays a rabbi dating a non-Jewish woman — introducing her to the beauty and foibles of Jewish faith and culture. Israel has been conspicuously absent from the show, with its creator, Erin Foster, saying she deliberately avoided geopolitics.
Season 3 of Nobody Wants This releases to Netflix October 22.
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