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‘Jews.com’ is posted on billboards across NYC — meet the Messianic Jewish preacher putting them up
Billboards have been popping up around New York City, with a simple, if cryptic, message: Jews.com. There are several across from the Barclay’s Center in downtown Brooklyn. There’s one on the Upper East Side. Another looms over a highway.
If you visit the site, however, you won’t find information about Judaism, at least not as Jews understand it. Instead, you’ll find videos of a man named Kirt Schneider. And he’s talking about Jesus.
Schneider is a Messianic Jewish self-proclaimed rabbi — though, when we spoke on the phone about the billboard campaign, he did note that he had not been ordained, nor had he gone to yeshiva. “I realize the Orthodox community wouldn’t understand me as a rabbi,” he said.
Schneider’s mission with the site and billboard campaign — which he said was inspired by a vision he had while sleeping — is to introduce Jews to “to simply look at the evidence” that Jesus is the Jewish messiah, he said.
Most of Schneider’s sermons and writings on Jews.com talk about prophecies throughout the Hebrew Bible that he — along with most Christians — believe prove that Jesus is the messiah. Jesus, Schneider pointed out, was a Jew as were his early followers; he said this means there is no conflict between being a Jew and a Christian.
“What I’m wanting to do is shed the veil and the misinformation over the Jewish people that’s been placed upon them by almost 2,000 years of rabbinic tradition and to help them see through at least some of that,” Schneider told me. “I love my rabbis, but I think there’s been a coverup in the sense that rabbis have tried to prevent the Jewish people from taking a serious look at Jesus. I believe that Jesus is the Jewish messiah.”
But, of course, for centuries now, one of the main differences between Judaism and Christianity — arguably the defining difference — is that Jews do not believe that Jesus is the messiah, and Christians do. And that difference of opinion has driven centuries of antisemitic persecution of Jews, who Christians have accused of killing Jesus, going against God and taking part in a demonic cult by continuing to practice Judaism. Jews, for their part, often see proselytizing as disrespectful and harmful; every Jewish denomination as well as many major groups reject Messianic Judaism as a form of Judaism, and most scholars consider it a form of Protestant Christianity.
A vision of billboards
This is not the first time Schneider has attempted to bring Jews to Jesus; he runs a TV show on Christian cable networks called Discovering the Jewish Jesus, and has radio shows on the same topic — success that has made him a millionaire, thanks in part to donations from believers. He even blessed Donald Trump as part of a group of evangelical pastors and televangelists.
This is not even Schneider’s first billboard campaign targeting Jews; he ran billboards in Times Square in 2019 advertising a different website, theJewishJesus.com, also attempting to bring Jews to Jesus. (Schneider would not answer how he paid for these expensive billboard placements beyond saying that he had been “very successful” in his career.)
Schneider was raised as a secular Jew, and was bar mitzvahed at a Conservative synagogue in Cleveland, Ohio. However, in his early adult years, while working as an encyclopedia salesman — in a story he has written about online and repeated almost verbatim to me over the phone — he had a vision of Jesus on the cross while asleep, or, as he put it, in a “supernatural state of conscious awareness.”
From then on, despite the best efforts of his family, he became a follower of Jesus.. (The billboard campaign, he told me, was also the result of a vision.) Schneider just does not consider following Jesus to make him any less Jewish, because Judaism, to him, is purely carried by blood, not belief.
“A Jew is someone who is born a physical descendant of Abraham, Isaac and Jacob. You can be a Jew and be an atheist and still be considered a Jew, you can be agnostic and still be considered a Jew,” he said. “The only Jews that aren’t considered Jews are the Jews who believe in Jesus,” something he said was “very sad.”
This is why Schneider said he does not refer to himself as a Christian; the term, he said, comes from the Greek word for messiah. He wants to emphasize his belief that Jesus is specifically the Jewish messiah through avoiding Greek in favor of Hebrew terms like “moshiach.”
“A Christian is someone who is not born a Christian, technically, a Christian is someone who makes the decision to follow the Christ. I am a Jew, and I believe in the Jewish messiah,” he said. “And if you want to use the Greek, then I’m a Christian.”
Schneider’s sermons and writings on jews.com are similarly peppered with small bits of Hebrew: He refers to God as “Hashem” and Jesus as “Yeshua,” the Hebrew form of the name, both of which are common practices in groups Messianic Jewish groups including Jews for Jesus. In some videos — though not those on jews.com — he sports peyot (sans kippah) and a tallis, as though he is Hasidic, all choices he makes, he said, as a way to “incorporate his Jewish identity” into his discussions of Jesus.
But aside from those aesthetic markers, Schneider makes little mention in the videos on the site of the usual Jewish practices, like keeping kosher or observing Shabbat, and instead focuses on Jesus. And though he may prefer not to call himself a Christian, he did attend a Christian Bible college where he met his wife and even preached in “mainline” Protestant Christian churches in 1985, before becoming a salesman for several decades. He founded his current ministry, Discovering the Jewish Jesus, in 2002.
Bringing ‘Messiah Yeshua’ to Jews
Messianic Jewish organizations have long sought to convert Jews to Christianity, and have incorporated markers of observant Judaism as a strategy to attract Jews to the fold — one of the reasons various Jewish organizations have sometimes labeled Messianic Judaism a form of antisemitism and fraud, arguing that by representing themselves as Jews, they confuse people into attending their services or believing they speak on behalf of the larger Jewish community.
Schneider is taking a page out of the proselytizing playbook beyond his aesthetic and linguistic choices; his jews.com billboards are placed in the New York City area. And outside of Tel Aviv, he has a Hebrew language campaign with billboards asking passersby, in Hebrew, “What if he was right?” There’s a matching website for that campaign, too, also in Hebrew.
On the main website of his ministry — where monthly donors are promised a shofar made in Israel — there is a page about “Jewish outreach” that states “God has placed a specific burden on Rabbi Schneider to lovingly, directly, and faithfully bring the truth of Messiah Yeshua to Jewish people,” and create a “spiritual harvest among Jewish people.” The billboards concentrated in the heavily Jewish areas of Tel Aviv and New York City, are Schneider’s attempts to do just that.
“This thing is going to blow up,” he said of his attempts to bring Jews to Jesus, “and nothing’s going to be able to stop it.”
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Brussels Airlines workers threaten strike over flights to Israel, citing ethical objections
(JTA) — A Belgian union has threatened to strike against Brussels Airlines for compelling staff to work on flights to Israel, saying that anyone with “safety or conscientious objections” should be able to refuse.
ACV Puls, Belgium’s largest trade union, said on Tuesday that the company was breaking previous agreements to rely on volunteers for flights to Tel Aviv. The airline resumed flights to Tel Aviv on August 3, following a five-month pause because of the U.S.-Israeli war in Iran, and its first flights were operated with volunteers.
“Serious concerns exist among the staff regarding both physical safety and the mental and ethical impact of these flights,” ACV Puls spokesperson Jolinde Defieuw said in a statement. She added that making staffing mandatory was “particularly serious in the context of the ongoing war and the genocide in Gaza.”
ACV Puls, which represents aviation employees including pilots, cabin crews and ground staff in Belgium, said that a strike could follow if Brussels Airlines does not reverse its decision to resume regular staffing. The union argued that flying to Israel could not be deemed sufficiently safe, citing Belgium’s Ministry of Foreign Affairs, which advises against “all non-essential travel to Israel and Jerusalem.”
They also said that workers should be able to decline the flights for ethical reasons. Those who have “safety or conscientious objections must be able to refuse these flights without financial, professional, or disciplinary consequences,” said the union.
Nico Cardone, a spokesperson for Brussels Airlines, told the Jewish Telegraphic Agency that safety was the company’s “highest priority, whether we operate with volunteers or not.” He added that the airline was “not a political party” and made decisions about flight operations based on safety and demand.
“We do not engage in political discussions about the governments of certain destinations, and we ask our staff to uphold this same professional standard,” said Cardone.
ACV Puls said the airline was compelling crews to work because it had not found enough volunteers. Cardone disputed that, saying the airline always aimed to return to regular crew scheduling over time.
Along with threatening a strike, the union called on the Belgian government to weigh in. ACV Puls said the government should take a stance on the availability of commercial flights to Israel “despite the ongoing war, the massive civilian casualties, and the serious accusations of war crimes and human rights violations against the Palestinian population.”
Belgium has grown increasingly critical of Israel’s conduct in Gaza and Israeli settlements in the West Bank since 2023. Earlier this year, Belgium banned aircraft carrying military equipment bound for Israel from crossing its airspace. The government in July approved a ban on goods imported from Israeli settlements in the Palestinian territories.
This article originally appeared on JTA.org.
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Haiti saved Jewish lives then. Our silence is not an option now.
In the late 1930s, as Nazi Germany intensified its persecution of Jewish people and the warning signs of a far darker future became increasingly clear, Jewish families searched desperately for countries willing to receive them. While many nations turned their backs, Haiti did not. It issued life-saving visas and offered them safe haven.
Nearly 90 years later, history has come full circle.
Hundreds of thousands of Haitians who have lived and worked lawfully in the United States under Temporary Protected Status (TPS) now face forcible deportation to a country engulfed in one of the world’s worst humanitarian crises.
This moment is deeply personal.
My mother survived a Nazi forced-labor camp, where she was forced to manufacture explosives. My father and three of his nephews survived Auschwitz. The rest of my family perished. I grew up with that history and with a profound awareness of what it means to be uprooted, persecuted and abandoned by the world.
That history shaped not only who I am, but the course of my life. I began my career as an art historian, but eventually felt called toward a different path: working alongside communities confronting abject poverty, famine, conflict and disaster.
My humanitarian career began in 1988 at the American Jewish Joint Distribution Committee (JDC), under the mentorship of Aryeh Cooperstock, who in the spirit of Tikkun Olam – repairing the world – led JDC’s international development work with non-Jewish communities around the globe. Aryeh fundamentally influenced my professional practice by instilling the conviction that true development starts with humility and listening to local partners who know their own challenges best.
While at JDC, its archive revealed a truth I never forgot. In the late 1930s, Haiti said yes to desperate Jewish refugees while bigger nations said no. My family wasn’t among those saved, but the grace of that gesture stayed with me forever.
Thus, in 2009, after working extensively across 24 countries in Asia, Eastern Europe, Africa and South America, I founded EcoWorks International to work in Haiti, as an enduring expression of profound gratitude.
For the past 17 years, we have worked shoulder-to-shoulder with Haitian professionals and communities in a broad range of sectors. Following the devastating 2010 earthquake, and with a generous grant from JDC, we built and equipped a physical rehabilitation center at Bernard Mevs Hospital, Haiti’s leading trauma center, restoring mobility and hope to thousands of victims.
Near the capital of Port-Au-Prince, we helped local farmers establish the first regional agricultural cooperatives that they own and manage.
After the 2021 earthquake, we worked with coastal fishing communities to rebuild the underwater systems that their livelihoods depend on. Today, in Haiti’s northern region, we work with 2,500 rice farmers to adopt a sustainable farming method that uses significantly less water, relies on organic fertilizer, and can nearly double yields.
Yet, in nearly two decades of standing with Haiti through natural disasters and socio-political upheaval, I have never witnessed such a level of unchecked violence, widespread displacement, and profound despair as now.
Armed gangs control almost all of Port-au-Prince, key regions, and major transit routes. Murder, kidnapping, rape, extortion and arson are daily instruments of terror. More than 1.5 million people are displaced and 5.7 million face severe hunger. Hospitals and clinics have been attacked, burned or forced to close.
Recently, Bernard Mevs Hospital, where we worked following the earthquake, was attacked and burned. In Ganthier, where our organization worked for years, the 400 Mawozo gang drove some 20,000 people from their homes. Their victims now live homeless and in hiding and our friends, partners and colleagues are still unable to return.
Today, Haiti has not one elected official. Basic institutions and services have collapsed. Parents struggle to feed their children. Pregnant women may have nowhere to give birth safely. Simply traveling to work, school, a market, or a hospital puts people at risk of kidnapping, rape or death.
This is the abyss to which some 350,000 Haitians in the United States now face forcible deportation, a process that has already begun.
The Haitians who lost their TPS are our neighbors, coworkers, healthcare professionals, teachers, business owners, taxpayers and friends. They built dignified lives and raised families here under a legal humanitarian program created to protect people from precisely the nightmare Haiti is experiencing today.
As we approach the High Holidays, a sacred season of Cheshbon HaNefesh, a call to reflection and duty, moral fortitude and a choice of who we choose to be, we are commanded not to stand idly by while our neighbors suffer.
In the past Haiti chose compassion over indifference toward the Jewish people. Today, the moral choice is ours. Write to your senators and representatives demanding the extension of TPS for Haitian people. Ask your rabbi, synagogue, Jewish Federation, and community leaders to issue public statements and take action. Share Haiti’s historical connection to our people.
Yesterday, Haiti opened its doors to save Jewish lives. Today, Haitians desperately need our voices. May history remember that when they needed us most, we did not remain silent.
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‘Israel is politics’: Was a woman kicked out of a salon for supporting Israel or being Israeli-American?
An Israeli-American woman who was denied service at a Northern Virginia eyebrow salon is now taking legal action against the business.
The Brandeis Center for Human Rights Under Law is filing a civil rights complaint on behalf of Jessica Walton, who was at Karimi Brows in Alexandria, Virginia, on Aug. 6 when Fatana Karimi, the shop’s owner, recorded and posted a video of her telling Walton to leave the store. The video has received more than 270,000 likes and garnered concern from antisemitism watchdog groups.
“This case is about a basic civil rights principle,” says Omer Wiczyk, senior counsel at the Brandeis Center. “A business that is open to the public cannot reclassify a customer’s Israeli identity as objectionable politics.”
The two sides disagree about whether Karimi’s decision was made based on Walton’s ethnicity, identity or politics.
Karimi said in a TikTok video that her decision to deny service to Walton was not about Walton’s identity but her politics. “Any ethnicity or nationality or person who comes from a certain religion, any religion, comes to me and tells me that they support Israel, I would kick them,” she said.
Karimi said she “would have, you know, let it slide by” if Walton had denounced the Israeli government and called the Israel-Hamas war a genocide.
Walton, in the video taken at Karimi Brows, characterized the dispute as being about her identity. “I had no idea that you would do this based on my ethnicity,” she said.
According to the complaint, Walton said she did not discuss politics and only mentioned she was Israeli-American before Karimi asked her to leave the studio.
In another video, Karimi explained that Walton said she was Israeli-American “three different times” before Karimi started “throwing shots back at her.” Karimi said that in that moment, she was imagining Palestinian people, “looking at me saying, ‘But I thought you supported us? Why are you playing nice with the girl that is the reason we’re going through this?’”
“I was like, ‘the gloves are f—ing off,’” Karimi said. “‘I’m not doing your f—ing brows. Get out of my f—ing face.’”
The complaint also says that before the camera started rolling, “Ms. Karimi stated that, for her, ‘Israel is politics.’ ”
Politics-based discrimination would not necessarily constitute a civil rights violation, said Michael Helfand, a professor at the Pepperdine Caruso School of Law. However, if Karimi was placing special scrutiny on Walton’s beliefs because of her Israeli identity, it would — facts that the parties dispute.
“I think this gets you into the question of how you want to classify anti-Zionism,” says Helfand. “I think that’s a bigger question that the law hasn’t fully wrapped its head around.”
Both women said they have received violent messages online following the incident, including death and rape threats. Karimi said her Yelp reviews were spammed with negative comments from users she doubted had been to the store.
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