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Why Israel’s new right-wing leaders immediately made plastic plates inexpensive again
TEL AVIV (JTA) — Devora Zien’s tiny apartment in Bnei Brak runs like a factory, but, she admits, not a very smooth one. With 12 mouths to feed three times a day, single-use plasticware is a basic necessity, she says. So when Israel’s then-Finance Minister Avigdor Liberman increased taxes on disposables in 2021, Zien said she was “in total shock.”
“For me, it’s more important than bread and milk,” she said. “It’s about survival. I can’t stand in front of the kitchen sink all day washing dishes — and where would I put a dishwasher even if I could afford one?”
Liberman’s tax on disposable dinnerware, as well as another set of taxes he imposed as finance minister on sugar-filled soft drinks, were viewed by many ultra-Orthodox Israelis as unfairly targeting their lifestyle and cynically using health and environmental considerations to single out their community.
This week, after Benjamin Netanyahu’s government was sworn in, Liberman’s successor, Bezalel Smotrich, in his first move as finance minister, signed orders repealing the tax hikes on disposables and sugary drinks.
Ultra-Orthodox lawmakers hailed the move, as did many in the broader haredi population. Images made the rounds on social media of haredi men celebrating the decision by drinking Cristal Mint, a low-in-price, high-in-sugar soda, from disposable plastic cups. Beyond the relief felt by members of the community, there was also a sense that the balance in Israel’s cultural war is once again tipping in their favor.
MK Uri Maklev of the haredi United Torah Judaism party, said the tax reversal underscored the new government’s policy of “working for the citizens and not against them.”
Israel is either the world’s top or second-biggest consumer of disposable tableware per capita, depending on the analysis, making the goods a natural target for environmental activists. And the taxes were projected to bring in $350 million annually to the country’s treasury, no small amount. That’s nearly twice, for example, what the city of Jerusalem spends each year on sanitation.
But the disposables were Liberman’s only target for environmental taxes, which came as he sought to address Israel’s high cost of living by cutting taxes on other goods. And no environmental activist himself, Liberman is well known for his fierce criticism of Israel’s haredi sector, which he says contributes too little to the country through work and army service.
Avigdor Liberman, center, holds a news conference following the dissolving of the Israeli parliament, in Tel Aviv, May 30, 2019. (Flash90)
“The only thing that matters to him is sticking his finger in our eye,” said Devora’s sister-in-law Yael Zien, a media personality who advocates on behalf of Israel’s haredi population. She went on to cite Liberman’s widely condemned statement that he would send haredi Jews on “wheelbarrows straight to the dumpster.”
“You can’t compare your average, secular, two-car family that orders takeaway, with the haredis. We also host far more family functions than any other sector,” Zien said. “Why not raise taxes on a second car? Or flights overseas?”
“Haredim are actually more green than anyone else. We buy less clothes, we don’t fly abroad, and our communities rely heavily on gmachim and passing things on,” she said, referring to the free-loan establishments that provide anything from baby bottles to evening gowns.
Though the taxation touched on a sensitive nerve and was viewed by both sides as another round in the cultural war between secular and Orthodox Israelis, when the dust settled, it turned out that both sides may actually agree on some important issues.
Despite saying she reacted with “ecstasy” to Smotrich’s moves, Zien is not entirely opposed to reinstating the taxes, but this time with cooperation from the affected parties and a multi-pronged approach. Addressing the sugary drinks, Zien believes that the government should have taken steps in parallel to raise awareness in haredi society about the danger of diabetes and not just enforce acts that could be interpreted as punitive.
Yael Zien, a haredi Orthodox personality and mother, said she opposed the tax on disposables — as it was enacted, not on principle. (Courtesy of Yael Zien)
Meanwhile, environmental activists, who had marveled at the taxation on plastic dishes, are willing to admit that Liberman might have paid too little attention to the needs of haredi communities.
Yael Gini, community director at Sustainable Development Goals Israel, noted that tax hikes are just one way to combat waste, and not necessarily the most optimal. Targeting businesses or public places with a blanket ban on disposables, as France enacted this week in what activists are calling a watershed moment, might have been a more prudent first step, she said.
“It’s a shame it came to this. This isn’t sectorial but it feels like it is. [Politicians] turned it into something political and the haredim are right about that,” said Gini, formerly a program director at Greenpeace.
“But [the haredim] need to understand, it’s not an us-versus-them situation,” she said, adding that the environmental impact of Israel’s use of disposables is “a disaster for everyone.”
Despite the political uproar created by the decision to tax single use dinnerware, anecdotal evidence shows it might have been effective, especially for haredi Orthodox families living on a tight budget. Data published in April 2022 by the Ministry of Environment indicated that purchase of single-use plastics in supermarkets had dropped nearly 50% since the taxes were imposed six months earlier. Critics of this survey noted, however, that it did not take into consideration the haredi community’s tendency to shop at convenience stores and to make large purchases before Jewish holidays.
A man shops for disposable plastic tableware in the Osher Ad Supermarket branch in Givat Shaul, Jerusalem, Oct. 27, 2021. (Yonatan Sindel/Flash90)
For Leah, a Hasidic Orthodox mother of seven living in the cloistered Bukharian neighborhood of Jerusalem, Liberman’s policy worked.
“We finally got around to toivelling a dinner set that we had been gifted years before,” she said, referencing the Jewish practice of immersing dishes and utensils in a ritual pool to ensure that they can be used with kosher food.
She also went to IKEA to buy other multi-use items like casserole dishes and admits that she would not have made the trip had plasticware remained affordable. “Life is fast-paced and that was one less thing to worry about,” she said.
The adjustment took time and there were bumps in the road. “Many plates got broken, the children argued all the time over cups, but we got through it. I bought each child their own set and encouraged them to wash it.” Leah, who asked that her last name not be printed, has very little exposure to current affairs and was not aware of Smotrich’s rollback. While the move means she would probably allow herself to be less frugal about buying plastics in the future, she was unlikely to go back entirely to the way things were before, she said.
“It’s nice to eat Shabbat meals on real plates,” Leah said. “It feels more special.”
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The post Why Israel’s new right-wing leaders immediately made plastic plates inexpensive again appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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