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Can a Jewish fan watch the Super Bowl with a clean conscience? The rabbis had thoughts.

(JTA) — In January, 24-year-old Damar Hamlin of the Buffalo Bills collapsed on the field after experiencing cardiac arrest. His team and the entire NFL community rallied around him. His first words upon awakening: “Who won?”  

Although Hamlin’s medical crisis was a rare on-field occurrence, the trauma surrounding his collapse stirred up age-old questions for me, and for many of us, about the toll football takes on the bodies of its players. What are we allowing to happen to these young men, in the name of sportsmanship, entertainment and national identity? When the Super Bowl airs on Sunday, what is our responsibility as spectators?

While still a newcomer to football, I turned to Jewish texts to help me find answers, and fascinatingly, I found a striking parallel between the rabbis of old and two contemporary journalists.

In 2009, in a scathing critique in The New Yorker, Malcolm Gladwell denounced the game for the serious and long-lasting damage it does to players — especially traumatic brain injuries and debilitating neurological disorders resulting from repeated blows to the head — and placed the blame squarely on the fans. “There is nothing else to be done, not so long as fans stand and cheer,” he wrote. “We are in love with football players, with their courage and grit, and nothing else — neither considerations of science nor those of morality — can compete with the destructive power of that love.”

William C. Rhoden wrote a heartfelt piece after Hamlin’s collapse, where he reflected on his own experience as a professional sports reporter of over 40 years. “We’re used to ferocious collisions and mostly happy endings. We applaud the player as he walks off the field, then sit back down in our seats, in our suites, in our press boxes and focus on the next play,” he wrote. “I realized, with sadness, the extent to which I had become desensitized to the real-life violence of our national pastime.”  

Gladwell and Rhoden both recognize that football has inherent violence, and that as spectators we have an obligation to contend with it. Gladwell is pointing to the fans’ desire for violence, which makes them culpable in the destructive nature of the sport. Rhoden asks fans to notice their own callousness as they behold the effects of that violence.  

This same dichotomy is reflected in the rabbis’ understanding as well. Indeed, many of the rabbis of the Talmud lived in the Greco-Roman world, when gladiators would battle with one another to the death, for thousands of people to watch. One of the most extolled rabbinic figures, Rabbi Shimon Ben Lakish, is said to have himself been a mighty gladiator who eventually escaped that life to become a great sage. 

In the Tosefta, an ancient Jewish legal code contemporaneous to the Talmud, a question is raised about whether one is allowed to attend Roman amphitheaters and stadiums. For some of these venues, the concerns center around viewing and possibly participating in forbidden idol worship, or associating with foolishness and taking time away from more serious pursuits. 

However, by far the greatest concern is that of attending events in stadiums where violence is prevalent. Indeed, the text goes as far as to say that “one who sits in a Stadium, is one who sheds blood.” (Tosefta Avoda Zarah 2.2) Here we see the same concerns that Gladwell raised, that by being a spectator of this violence, you are yourself more than a bystander. Indeed, if there were no fans, there would be no audience for these violent spectacles — making fans directly culpable in these acts of bloodshed.

The Tosefta then quotes another perspective: “Rabbi Natan permits [going to Roman stadiums] because of two things: because of crying and saving a life and because of testifying for a woman that would remarry.” 

Rabbi Natan here desires to find justifications for why one could attend these events. He refers to the idea that during a gladiator event, the crowd could cheer for the losing fighter, and beg for mercy so that he would not be killed. A Jew is therefore permitted to attend because they could potentially save a life. An additional reason: They could also provide eyewitness testimony to a person’s death, thus causing the victim’s wife to become free to remarry. 

Recently, while learning this text with my colleagues at The Jewish Education Project, we understood Rabbi Natan as showing a keen understanding of the reality of his time. People will attend these games, and these games are a part of the Jewish community’s life. Rather than forbidding them from going, he explains that there are positive motivations for their attendance. 

In many ways, this matches the Rhoden position as well. He assumes we will continue to watch sports, report on games and enter fantasy football leagues. Yet, what should our motivations be as we watch these games? Do we voyeuristically cheer for the violence, enjoying the hard hits? Or can we re-sensitize ourselves and remind ourselves that these are human beings with families, and futures after their playing days are over?

I am still thinking about those awful moments in Buffalo, when Hamlin fell to the ground. All that time he spent training, the myriad ways he has broken his body for our viewing pleasure, and the lengthy rehabilitation ahead of him.

For those of us who will watch the hard hits this Sunday, I offer a charge: Do not allow yourself to ignore the pain and violence you see. Actively re-sensitize yourself to the humanity of these players. Commit to understanding what the policies are that will make this sport safer, and demand their implementation. Watch this game as Rabbi Natan teaches: with the intention to call out for justice wherever you can.


The post Can a Jewish fan watch the Super Bowl with a clean conscience? The rabbis had thoughts. appeared first on Jewish Telegraphic Agency.

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Obituaries

CAROL SLATER (née GENSER)

With great courage on Wednesday, November 6, 2024, surrounded by her family.

Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.

The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.

Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.

Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024

CAROL SLATER

(née GENSER)


With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250

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How to Implement a Successful Casino Marketing Strategy

Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.

1. Improve Visibility

With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.

Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.

To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.

You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.

Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.

Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.

Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.

Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.

2. Focus on Events and Group Business

Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.

Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.

3. Identify the Jobs to Be Done

Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.

However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.

These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.

This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.

Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.

4. Create Positive Feedback Loops

Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.

Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.

Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.

You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.

Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience. 

5. Use Social Proof

People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims. 

To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.

Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.

6. Keep Up With Gaming Trends

Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.

As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.

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5 Essential Vaccinations Everyone Should Get for a Healthier Life

Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.

1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu

Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.

Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.

2. Tetanus Vaccine: Stay Safe from Infections

The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.

Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.

3. HPV Vaccine: Prevent Certain Cancers

The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.

Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.

4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak

MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.

If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.

5. Hepatitis B Vaccine: Guard Against Liver Disease

Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.

Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.

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