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In synagogues and on the streets, Israel’s new ‘faithful left’ is making itself felt

TEL AVIV (JTA) — “Everyone who answers, ‘Thank God’ when asked, ‘How are you,’ raise your hand,” Brit Yakobi asked the crowd of 700 people gathered in an Orthodox synagogue in Jerusalem.

The overwhelming majority of hands shot up.

“Everyone who is mortified with our current government, raise your hand,” continued Yakobi, the director of religious freedom and gender at Shatil, an Israeli social justice organization founded by the New Israel Fund.

Once again, almost every hand went up.

The display took place at a Jan. 25 conference billing itself as for Israel’s “faithful left” — a demographic that many consider nonexistent but which is seeking to assert itself in response to the country’s new right-wing government.

Israel’s politics leave little room for left-leaning Orthodox Jews. In the United States, the vast majority of Jews vote for Democrats, and even in Orthodox communities, where right-wing politics are ascendant, liberal candidates hold appeal for some. But in Israel, the official leadership of religious Jews of all stripes is firmly entrenched in the right — and their followers tend to vote as a bloc.

The hundreds of Orthodox Jews at the conference hope to change that dynamic, and have already started doing so by showing up en masse — and to applause — at the anti-government protests that have swept the country since the beginning of the year. But while their list of goals is long, they are also taking time to appreciate the unusual experience of being together.

A view of the attendees at the first meeting of Smol Emuni, the Faithful Left, in Jerusalem shows many kippahs — typically not associated with left-wing politics in Israel. (Photo by Gilad Kavalerchik)

“Just being in a room and realizing I’m not the only one like me was amazing,” attendee Shira Attias told the Jewish Telegraphic Agency. “The main takeaway for members of this niche and controversial group [is] to feel on their skin that they are not alone.”

Nitsan Machlis, a student and activist, agreed. “I’ve never seen so many people in a room together with whom I felt like I can identify with both religiously and politically.”

The conference took place inside the Heichal Shlomo synagogue, located adjacent to Jerusalem’s Great Synagogue at the same intersection as Israel’s prime minister’s official residence — a symbolic spot at the heart of Israel’s religious center.

“The fact that it was in Heichal Shlomo is quite significant because it’s a very Orthodox place,” said Ittay Flescher, educational director of an Israeli-Palestinian youth organization who attended the event. “It was chosen intentionally as an iconic Orthodox place, a place where Torah learning happens.”

That’s meaningful because members of the new government have disparaged critics of its policy moves as being anti-religious and opposed to Torah values.

According to haredi activist Pnina Pfeuffer, a member of the steering committee of Smol Emuni, which means faithful left in Hebrew, the conference was driven by the idea that leftwing values are an integral part of being Jewish.

“We’re not left-wing despite being religious, it’s part of how we practice our religious beliefs,” said Pfeuffer, who serves as the CEO of New Haredim, an umbrella organization for haredi education and women’s rights groups.

Organizer Mikhael Manekin, a veteran anti-occupation activist and religious Zionist, referred to it as a “very frum” conference, using the Yiddish word for the religiously devoted. Speakers heavily referenced both Jewish texts and previous generations of rabbis, such as Rabbi Ovadia Yosef, who famously ruled it permissible under religious law to surrender land for peace, and the Lithuanian scion, Rabbi Elazar Shach, who likewise supported Jewish withdrawal from the Palestinian territories if it meant preserving Jewish life. (Rabbanit Adina Bar-Shalom, Yosef’s iconoclastic oldest daughter, was among the conference speakers.)

Rabbanit Adina Bar-Shalom, the eldest daughter of former Israeli Sephardic chief rabbi Ovadia Yosef, addresses the conference of religious leftists in Jerusalem, Jan. 25, 2023. (Photo by Gilad Kavalerchik)

“All of us understand there can’t be activism without religious study,” said Manekin, who runs the Alliance Fellowship, a network of Jewish and Arab political and civic leaders.

While Judaism is not a pacifist religion per se, there is a central theme in rabbinic literature of virtue ethics and an emphasis for caring for the weak on the one hand, he said, and a skepticism towards violence and power on the other. “Our role is to second-guess anything with power.”

According to Manekin, the current brand of religious Zionism and ultra-Orthodoxy’s “very recent” move to the right are emulating secular nationalist ethics a lot more than they are Jewish traditions.

“When somebody like [National Security Minister Itamar] Ben-Gvir says, ‘We’re the landlords’ and ‘I run the show,’ that for me is a very non-traditional Jewish way of looking at the world,” he said.

“The immediacy with which we accept the current militantism of the religious right, when there are such clear rabbinic texts which don’t allow for that kind of behavior is insane,” he said. “The idea that Jews can walk around with guns on Shabbat is much more of a reform than the idea that Jews should support peace.”

The ambition around peace has set the faithful left apart from the wider anti-government protests, which have not focused on the Israeli-Palestinian conflict. A week after the conference, a Palestinian terror attack outside a Jerusalem synagogue that took the lives of seven residents after the Shabbat service put these beliefs to a test.

But Manekin said such events — another attack followed this week — would not change his worldview. “Our tradition is [that] the response to death is mourning  and repenting. The political response shouldn’t be based on revenge but on what we think is for the betterment of our people,” he said after the Neve Yaakov attack.

Constant applause and cheers for our group of religious protesters, marching to join main event in Tel Aviv. pic.twitter.com/ohFMwpCeGc

— Hannah Katsman | חנה כצמן (@mominisrael) January 28, 2023

Despite hesitations from his co-organizers, Manekin was adamant about labeling the conference “left,” because, he said, among the fringes of the religious community is “a large group of people who are tired of this constant obfuscation of our opinions to appease the right who are never appeased anyway.”

According to Flescher, the left in Israel is no longer relevant “because it can’t speak the Jewish language.” Religious people often feel like the left is “foreign, and alien and even Christian in some regard,” he said.

One of the goals moving forward, Pfeuffer said, is to develop a religious leftwing language.

But as the conference demonstrated, even under the banner of the religious left lies a broad range of opinions. As Flescher put it: “The religious left is much more diverse than the secular left.”

Attias, who wears a headscarf for religious reasons, described herself thus: “I’m very progressive and I live in the settlements.”

Even though she is “very left economically,” Attias said, she refuses to label herself as a leftist because she remains “extremely critical” of the left which she says is often “very removed from Palestinians and poverty” and the issues it purports to champion.

Rabbi Hanan Schlesinger, a coexistence activist who lives in the West Bank settlement of Alon Shvut, described his experience at the conference on Facebook. “I have rarely felt so at home and so comfortable in a sea of kippot in Israel,” he wrote, alluding to the fact that in Israel, the style and presence of one’s head covering is widely seen as indicative of his or her religious orientation and politics alike.

The conference did not shy away from raising hot-button topics that not everyone in the room saw eye to eye on. “Because we tried to include as much of a left-wing range of opinions as we could, everyone at some point felt a little bit uncomfortable,” Pfeuffer said, noting that there was an LGBTQ circle and even references to “apartheid” by one speaker, Orthodox female rabbi Leah Shakdiel.

“If you’re very comfortable then you’re probably not learning something new,” Pfeuffer said.

One thing that made the conference stand out from other leftwing gatherings was the sense of hope and optimism.

“The general mood from punditry on the liberal left is all doom and gloom,” Manekin said.

The atmosphere at the conference, on the other hand, was “emotionally uplifting, energizing, and proactive,” he said. “This feeling of ‘we now have an assignment’ is very indicative of religious communities in general. That feeling that once you congregate, you can actually do quite a lot.”

—
The post In synagogues and on the streets, Israel’s new ‘faithful left’ is making itself felt appeared first on Jewish Telegraphic Agency.

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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?

David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.

In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.

The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.

“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.

The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?

Schwimmer, many of the commenters on the ad are saying, is a Zionist.

“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”

Schwimmer on Israel, antisemitism

Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”

The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.

David Schwimmer at ADL’s Never Is Now in NYC on March 4, 2025. Photo by Bryan Bedder/Getty Images for Anti-Defamation League

His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.

After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:

“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”

He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.

Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.

Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.

“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”

The controversy isn’t bothering Quince.

“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”

The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.

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Why I urged my parents to avoid the counterprotest in Philadelphia

Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”

The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.

Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.

If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.

To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.

Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.

For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.

Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.

As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.

As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:

  1. They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
  2. They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
  3. They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
  4. They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.

The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.

The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.

The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.

Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.

My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.

These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.

The post Why I urged my parents to avoid the counterprotest in Philadelphia appeared first on The Forward.

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Israel approves $31.5 million plan to strengthen Jewish education in North America

(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.

Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.

The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.

It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.

It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.

A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.

A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.

“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.

“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.

Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.

JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”

“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.

Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”

This article originally appeared on JTA.org.

The post Israel approves $31.5 million plan to strengthen Jewish education in North America appeared first on The Forward.

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