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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Israel Helps Somaliland Tackle Water Crisis, Welcomes First Ambassador After Recognition
Israel’s special envoy for water issues, Ambassador Rony Yedidia Clein, center, stands with Somaliland’s director-general at the Ministry of Water Development, Aden Abdela Abdule, second from the right, and other officials at a waste treatment facility in Israel, Feb. 25, 2025. Photo: Screenshot
Israel has initiated a multi-prong approach to aid Somaliland in overcoming a series of droughts which have plagued the Horn of Africa region for years, lending its support in water management and other areas as the two sides formally establish diplomatic relations.
On Monday, the first official delegation from Somaliland — 25 water sector workers — arrived in Israel following Jerusalem’s decision in December to become the first country to officially recognize the Republic of Somaliland as an independent and sovereign state
Israel’s agency for international development cooperation, MASHAV, is spearheading the collaboration effort.
“Honored to welcome this morning the participants of the 1st [MASHAV] tailor-made course for Somaliland’s National Water Authority (SNWA) ‘National Water Resources Planning and Management,’ building capabilities and bilateral cooperation,” the Israeli agency’s head, Eynat Shlein, posted on social media.
Israel’s envoy for water issues, Ambassador Rony Yedidia Clein, and the Somaliland visitors toured the National Center for Water Education and Innovation at the Shafdan wastewater treatment complex in Rishon LeZion.
Despite being largely arid and having limited natural freshwater supply, Israel has emerged as a global leader in water management, recycling nearly 90 percent of its wastewater, primarily for agricultural irrigation.
Aden Abdela Abdule, who serves as director general of Somaliland’s Ministry of Water Development, met with Eden Bar Tal, director general of Israel’s Foreign Ministry. According to Shlein, the two officials “stressed the importance of the bilateral relations and the joint partnership. During the meeting and a separate discussion with the MASHAV team, we discussed the vast potential to cooperation between the two states.”
The situation has become dire for Somaliland’s farmers struggling with thirsty crops.
“We are desperate,” Faysal Omar Salah, who operates a family farm near the village of Lallays, told AFP, describing how his children survive on milk from his cattle. “If the rain crisis continues, we will just leave this land and go to a town. We hope Israel will help us cultivate our dry land.”
Israeli experts will reportedly visit Somaliland soon to aid in installing technology to counter a variety of water challenges which have hit the African country’s 6.2 million inhabitants. Over the last five years, the rainy seasons in the region have arrived late and diminished, causing shortages, regular droughts, and a need to rely on groundwater. In addition, Somaliland has seen water losses in its city regions and lacks major monitoring technology.
“Inshallah, Israel is going to help us changing our practices. Because if you want to change practices, you need to have knowledge,” Agriculture Ministry official Mokhtar Dahir Ahmed told AFP.
Meanwhile, Israel and Somaliland have moved to formalize their diplomatic relations.
On Wednesday, Israel’s Foreign Ministry announced it had formally welcomed Dr. Mohamed Haji, recognizing him as the fully accredited Ambassador Extraordinary and Plenipotentiary of the Republic of Somaliland to Israel. Israel will reciprocate by naming its ambassador to Somaliland in the coming weeks.
Somaliland’s President Abdirahman Mohamed Abdillahi is scheduled to make his first official visit to Israel at the end of March, the Jerusalem Post reported, citing sources familiar with the matter. He had previously visited in December for discreet negotiations that led to the partnership with the Jewish state.
According to experts, the growing Israel-Somaliland partnership could be a “game changer” for Israel, boosting the Jewish state’s ability to counter the Yemen-based Houthi terrorist group while offering strategic and geographic advantages amid shifting regional power dynamics.
Unlike most other states in the region, Somaliland has relative security, regular elections, and a degree of political stability — qualities that make it a valuable partner for international allies and a key player in regional cooperation.
Somaliland, which has claimed independence for decades in East Africa but remains largely unrecognized, is situated on the southern coast of the Gulf of Aden and bordered by Djibouti to the northwest, Ethiopia to the south and west, and Somalia to the south and east. It has sought to break off from Somalia since 1991 and utilized its own passports, currency, military, and law enforcement. The region remains distinct from the rest of Somalia due to the dominance of the Isaaq clan.
However, several Arab, Islamic, and African countries, including regional powers, publicly rejected the move, as did other states such as China.
Somalia’s President Hassan Sheikh Mohamud warned Israel at the Al Jazeera Forum in Doha on Feb. 7 against establishing a military base in Somaliland.
“We will confront any Israeli forces that enter, because we oppose this and will never allow it,” he said.
That same day, the Somali president blasted Israel’s decision to recognize Somaliland in an interview with Iran’s PressTV propaganda network. Mohamud labeled Israel’s recognition as “reckless, fundamentally wrong, and illegal action under international law.”
The European Union also opposed the decision, saying it “reaffirms the importance of respecting the unity, the sovereignty, and the territorial integrity” of Somalia.
US President Donald Trump has said he opposes recognition of Somaliland, but his administration defended Israel’s decision, saying Jerusalem “has the same right to conduct diplomatic relations as any other sovereign state.”
Somaliland’s minister of the presidency, Khadar Hussein Abdi, told AFP on Saturday that the government is prepared to offer mineral rights and military infrastructure in exchange for recognition from the United States. The region includes significant lithium deposits, putting it in potential competition with China which currently dominates the market, controlling roughly 65-70 percent of the world’s lithium refining capacities and 60 percent of rare earthing mining.
“Situated along the Gulf of Aden near the Bab el-Mandeb Strait – a chokepoint linking the Red Sea to the Suez Canal and carrying roughly 10 percent of global seaborne trade – the territory [Somaliland] offers not only resource potential but strategic logistics leverage,” Anne-Laure Klein, managing director in the portfolio operations group for Rothschild and Company, wrote on Thursday in Energy Capital & Power, a publication which encourages energy investments in Africa.
“For Washington, combining mineral access with positioning along a key maritime corridor could strengthen both supply chain security and transatlantic export routes at a time of intensifying geopolitical competition,” she added. “The question now is whether diplomatic recognition will follow – and if strategic geography and untapped minerals together are enough to tip the balance.”
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Young Republicans Flock to Anti-Israel Candidate in Florida Governor’s Race
Florida gubernatorial candidate James Fishback. Photo: Screenshot
A radically anti-Israel candidate in Florida’s Republican primary for governor is by far the most popular choice for young voters, despite being accused of antisemitism, a new poll has found.
The University of North Florida poll, released on Tuesday, showed 31-year-old James Fishback, the founder and chief executive of the investment firm Azoria, leading comfortably among Republican voters aged 18–34.
While Fishback remains a long-shot contender overall, the results found he captured 32 percent support among younger Republicans surveyed, compared to just 8 percent for US Rep. Byron Donalds, who continues to lead the broader primary field. Another 46 percent said they were not sure.
Overall, Donalds leads the field with 31 percent support, followed by Fishback far behind at 6 percent. More than half of those polled, 51 percent, said they were not sure who to support.
Fishback has drawn criticism for relentlessly attacking Israel and, according to some critics, veering into antisemitic discourse.
While addressing students at the University of Central Florida earlier this month, Fishback said he “will not visit the country of Israel under any circumstances.” The candidate went on to mock the Western Wall, calling it a “stupid wall.”
“This is how antisemitism rebrands itself in 2026,” Rabbi Steven Burg, the CEO of Aish, a global Jewish educational organization, wrote of Fishback’s comments in a recent op-ed for the Sun Sentinel.
Fishback has also criticized Donalds for arranging a forum at a south Florida synagogue, accusing the congressman of expressing favoritism toward Jewish people. The insurgent candidate also came under fire for praising supporters of antisemitic social media personality Nick Fuentes as “patriots” and “civil.”
“We had a great conversation, and they have a real pulse for what is going on in the country,” Fishback said of Fuentes’s supporters.
In December, the Network Contagion Research Institute (NCRI) released a report analyzing online support for Fuentes, suggesting he has received a major boost from inauthentic amplification by anonymous actors in foreign countries such as India, Pakistan, Nigeria, Malaysia, and Indonesia.
If elected, Fishback has vowed to direct all state government entities to “divest” from bonds issued by the Israeli government on his first day in office. He has also accused Israel of committing “genocide” in Gaza and stated that the supposed “genocide” should be taught in Florida public schools.
Donalds, a stalwart conservative and strident ally of US President Donald Trump, has established himself as a firm supporter of Israel. The lawmaker expressed support for Israel’s right to self-defense in the wake of Hamas’s Oct. 7, 2023, massacre across southern Israel. As skepticism about Israel has surged within the Republican Party in recent months, Donalds has maintained strong vocal support for the Jewish state.
During an interview with Fox Business in December, Donalds lamented rising antisemitism and anti-Israel sentiment within the country and around the world.
“This level of antisemitism, this hatred against Jewish people and against Israel, it’s out of control. It’s insane,” Donalds said.
The latest University of North Florida poll, conducted among likely Republican voters in Florida, included a small sample of 39 respondents in the 18–34 age bracket. Though limited in scope, the findings reflect a broader trend seen in some national surveys, indicating a generational shift among parts of the Republican Party, with younger voters expressing more skepticism toward both Israel and American Jews than their older counterparts.
For example, the Manhattan Institute, a prominent US-based think tank, released a major poll in December examining the evolving makeup of the Republican Party (GOP) and its current attitudes toward Israel and Jewish Americans.
According to the results, newer entrants to the GOP are more likely to be antisemitic
“Anti-Jewish Republicans are typically younger, disproportionately male, more likely to be college-educated, and significantly more likely to be New Entrant Republicans,” the survey found. “They are also more racially diverse. Consistent church attendance is one of the strongest predictors of rejecting these attitudes; infrequent church attendance is, all else equal, one of the strongest predictors of falling into this segment.”
This group is also in general more politically liberal, according to the survey: “Given that many of these voters are younger and former Democrats, more progressive policy tendencies are unsurprising.”
The data also showed that older GOP voters are much more supportive of Israel and less likely to express antisemitic views than their younger cohorts.
According to the data, 25 percent of GOP voters under 50 openly express antisemitic views as opposed to just 4 percent over the age of 50.
Startlingly, a substantial amount, 37 percent, of GOP voters indicate belief in Holocaust denialism. These figures are more pronounced among young men under 50, with a majority, 54 percent, agreeing that the Holocaust “was greatly exaggerated or did not happen as historians describe.” Among men over 50, 41 percent agree with the sentiment.
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Fetterman Hosts AIPAC, Bondi Survivor in DC Office, Voices Support for ‘Jewish Community and Our Special Ally’
US Sen. John Fetterman (D-PA) gives an interview in his office in the Russell Senate Office Building in Washington, DC, Jan. 18, 2024. Photo: Rod Lamkey / CNP/Sipa USA for NY Post via Reuters Connect
US Sen. John Fetterman (D-PA) welcomed representatives from the American Israel Public Affairs Committee (AIPAC) and a survivor of the Bondi Beach massacre to his Washington, DC office on Tuesday, expressing support for the “global Jewish community” and the longstanding strategic partnership between the US and Israel.
“Proudly welcomed AIPAC and a survivor of the Bondi Beach massacre — a living reminder of the global scourge of antisemitism. My voice and vote will always stand with and support the global Jewish community and our special ally,” Fetterman posted on the social media platform X.
Proudly welcomed @AIPAC and a survivor of the Bondi Beach massacre—a living reminder of the global scourge of antisemitism.
My voice and vote will always stand with and support the global Jewish community and our special ally. pic.twitter.com/mz5damSvV9
— U.S. Senator John Fetterman (@SenFettermanPA) February 24, 2026
Fetterman, who has emerged as a prominent pro-Israel voice among Democrats on Capitol Hill, has signaled unwavering support for the Jewish state as its standing among liberal voters and progressive lawmakers has cratered.
The Pennsylvania lawmaker has repeatedly affirmed Israel’s right to defend itself from the Hamas terrorist group in Gaza and has defended the Jewish state from unsubstantiated claims of “genocide.” He also displayed the photos of the hostages captured by Hamas-led terrorists during their Oct. 7, 2023, massacre across southern Israel in his office, drawing praise from pro-Israel Americans.
Despite his party’s increasing opposition to US military support for Israel, Fetterman has repeatedly vowed to vote in favor of such support for the Jewish state, rankling the progressive wing of the Democratic Party.
“I’m a really strong, unapologetic supporter of Israel and it’s really not going to change for me when [Donald] Trump becomes [president]. My vote and voice is going to follow Israel,” Fetterman said during an interview in December 2024.
One year later, Fetterman lamented the deadly attack on a Hanukkah celebration at Sydney’s Bondi Beach in December that killed 15 people who attended the Jewish gathering and wounded at least 40 others, expressing alarm about the global rise in antisemitism.
“After years of anti-Israel protests in Australia, at least 11 Jews were just gunned down at a Hanukkah event. Tree of Life to 10/07 to Bondi Beach: antisemitism is a rising and deadly global scourge. I stand and grieve with Israel and the Jewish global community,” he posted shortly after the shooting, using a figure based on an early death toll.
Though American lawmakers from both major political parties roundly condemned the Bondi Beach massacre, Fetterman’s decision this week to publicly meet with AIPAC, the premier pro-Israel lobbying group in the US, will likely raise eyebrows among his liberal supporters.
In the two years following the breakout of the Israel-Hamas war, AIPAC’s standing among the Democratic party has plummeted dramatically. In primary races across the country, Democratic hopefuls are being pressed on their connections to AIPAC and facing demands to pledge not to accept funding from the group, which seeks to foster bipartisan support for the US-Israel relationship. The emergence of AIPAC support as a kind of litmus test has raised concerns among Jewish Democrats that the party is becoming increasingly inhospitable to Jews and Zionists.
According to polls, Fetterman is unpopular among Democratic primary voters, making him vulnerable in a primary competition. Numerous progressives in the Keystone State have signaled they are gearing up to challenge Fetterman for the party nomination in 2028.
However, Fetterman maintains shockingly high approval ratings among Republicans and strong approval ratings among independents, potentially injecting a significant degree of uncertainty into the Pennsylvania Senate race if he were to run as an independent in the general election.