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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Recorded anti-Jewish hate crimes rise 10% in England and Wales
(JTA) — Hate crimes targeting Jewish people in England and Wales rose by 10% in the year ended in March, according to the latest data released by the British government.
Police-reported hate crime — including crime influenced by other factors such as race and sexual orientation — overall increased by 7% compared with the previous year, according to the Home Office data released last week.
British Foreign Secretary Ed Miliband posted on X on Monday, “Antisemitism has no place in our society. This morning, I hosted a crucial discussion with the J7 Global Task Force to discuss how we can work together across countries to stamp out the scourge of antisemitism.”
Following the meeting, the Board of Deputies of British Jews issued a statement explaining that Miliband and the task force had discussed, among other things, “the sharp rise in global antisemitism” and the “continued demonisation of Israel.” Representatives from the U.K., the U.S., Canada, Germany, France, Argentina and Australia make up the task force.
“In the meeting, the J7 proposed a new international intergovernmental ministerial task force on antisemitism, comprising the countries represented in the J7 and taking on the key themes discussed. We were pleased that the Foreign Secretary agreed to host an inaugural meeting of J7 countries’ ministers to start this process,” the statement sent to JTA said.
The Community Security Trust, a charity that protects the Jewish community and monitors antisemitism, said on X that the new data show “that antisemitic hate crime remains at an unacceptably high level.”
“As seen previously, Jewish people continue to experience by far the highest police-recorded rate per head of religious hate crime of any faith group,” CST said. “This shows the disproportionate scale of anti-Jewish hatred and its impact on Jewish life in Britain.”
Religious hate crime rose by 13% overall in the 12 months to March 2026, the report said. The overall figure rose from 10,067 to 11,419 offenses.
The two groups most affected were Jews and Muslims, the Home Office said. Religiously motivated hate crimes against Muslims increased 15%, the report found, with spikes reported around public protests in September 2025 and the start of the U.S. war with Iran in February.
The number of recorded offenses affecting Jews rose from 2,874 to 3,162 offenses, spiking after the attack on Heaton Park synagogue in Manchester last year on Yom Kippur.
Two men, Melvin Cravitz and Adrian Daulby, were killed on Oct. 2, 2025, after Jihad Al-Shamie, who was wearing a fake suicide bomb belt, drove into the gates of Heaton Park synagogue and began attacking congregants with a knife. Cravitz died from stab wounds; Daulby was fatally struck by a police bullet during the response.
A spate of violent antisemitic incidents followed this year, including the torching of four ambulances belonging to Jewish volunteer service Hatzola on March 23 and the stabbing of two Jewish men in separate attacks in Golders Green on April 29.
The Home Office figures, which do not include data from London’s Metropolitan Police Service because of a change in how it records crime, showed the second-highest level of religious hate crime directed at the Jewish community since the Home Office began keeping records in 2018. It was surpassed only by the year ending March 2024.
“In the last year, there were 117 police recorded religious hate crimes targeted at Jewish people per 10,000 population, the highest rate for any religious group. The next highest rate was for religious hate crimes targeted at Muslims, with 13 per 10,000 population,” said the Home Office.
The report was published on Oct. 8, at a time of heightened sensitivity. Eleven people were arrested at pro-Palestinian marches in London a day earlier, despite calls by the Metropolitan Police to avoid demonstrating on the anniversary of Hamas’ deadly 2023 raids inside Israel.
Police reported 20 arrests at Saturday’s pro-Palestinian protest in London, where many demonstrators were wearing kaffiyehs, waving Palestinian flags and brandishing banners.
The level of hate directed at the Jewish community has remained at an “elevated level” since the beginning of the Israel-Hamas conflict, the report stated.
The CST said, “There is an urgent need to reduce the amount of incitement connected to conflict overseas,” adding that “much more needs to be done across society to tackle this problem.”
Over the summer the government announced a major funding boost to support the Jewish community, promising £250 million ($335 million) over the next three years for increased policing and protection of Jewish communities.
More remains to be done, according to community organizations.
A spokesperson for the Board of Deputies of British Jews said the report’s publication “confirms the need for rigorous prosecution to ensure deterrence, and a whole of society approach to tackling hatred and extremism, and to stopping conflict in the Middle East being used to incite hatred against the Jewish community.”
The Campaign Against Antisemitism said the report was evidence that the British justice system was failing the Jewish community.
“Antisemites, emboldened by the Hamas terrorist atrocity three years ago, are not only not letting up in their hatred but are doubling down,” it said in a statement. “That’s because there is no real deterrent. So really these figures are most damning for the criminal justice system, which has utterly failed to defend British Jews.
“Even as conflict in the Middle East is easing off, antisemitism in the U.K. is rising, yet there have been essentially no changes in policing policy over the past three years and nobody has been held to account for this monumental failure,” the campaign said.
This article originally appeared on JTA.org.
The post Recorded anti-Jewish hate crimes rise 10% in England and Wales appeared first on The Forward.
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Hasan Piker criticizes ‘opportunists’ who accused Mamdani of genocide
(JTA) — Hasan Piker called the protesters who jeered New York Mayor Zohran Mamdani at an Oct. 7 vigil last week “opportunists,” who “tarnished” the anti-Zionist movement’s message.
Piker, the popular streamer who has campaigned for a number of democratic socialist candidates, made his remarks Sunday at Jewish Currents Live, an all-day event hosted by the left-wing magazine at the Brooklyn Academy of Music.
Speaking on a panel titled “Can the Left Wield Power?”, he said that the protesters had “valid concerns,” including demands like firing police commissioner Jessica Tisch and disbanding the NYPD’s Strategic Response Group, a heavily armed unit that often responds to protests.
But he criticized the Democratic Socialists of America — the left-wing political organization that Mamdani has called his “political home” — for not playing a bigger role in last week’s protest, which started at City Hall and later overran an Israeli peace vigil. DSA did not sponsor the protest, though some campus chapters of its student section, the Young DSA, participated.
“The DSA not being at the forefront of the anti-Zionist mobilization in New York City is what allowed that mobilization to be tarnished by opportunists, sectarians and those who actually were calling him a genocidaire — which I obviously find to be ridiculous,” Piker said, referring to protesters’ chants of “Mayor Mamdani you can’t hide, we charge you with genocide.”
Piker, who has drawn heat for his anti-Israel views, did not comment on the Hamas iconography displayed by numerous protesters, nor the decision to crash an Oct. 7 vigil that memorialized the 1,200 people killed in the Hamas-led attacks on that date in 2023, and the 74,000 Palestinians who have been killed since then, according to Gaza health ministry figures, which do not distinguish civilians from combatants.
Separately, Mahmoud Khalil, the Columbia University pro-Palestinian protest leader who was detained by ICE last year, reportedly criticized those protesters’ “purity politics” during an event in Washington, D.C.
“You don’t have to agree with someone 100 percent — 85 percent is good,” he said, provided that the end goal is “liberating Palestine and ending the unconditional support of the United States.”
Where should Democrats draw the line?
Two Democratic congressional nominees from New York, Brad Lander and Darializa Avila Chevalier, appeared on a separate panel focused on Israel and the Democratic Party.
Lander is Jewish and Darializa Avila Chevalier helped lead Columbia University’s pro-Palestinian encampment in 2024. Peter Beinart, editor-at-large at Jewish Currents, moderated the panel, which also featured Georgia state Rep. Ruwa Romman, the first Palestinian American elected to public office in her state.
Their discussion exposed some of the gaps between Lander and Avila Chevalier, both progressives who were endorsed by Mamdani this year and who appeared in a campaign ad together alongside fellow Mamdani endorsee Claire Valdez.
Beinart asked where Democrats should draw the line on what is considered legitimate Palestinian resistance. He pointed to the pro-Palestinian protest held in New York City on Oct. 8, 2023, which Avila Chevalier attended and Lander called “abominable” at the time.
“I think international law has already drawn that line,” Avila Chevalier said, arguing that U.S. protests should target Israel, which receives U.S. support, rather than Hamas.
“We could be the biggest anti-Hamas protesters, but a protest against Hamas in the U.S. isn’t going to do anything,” Avila Chevalier said. “Because we don’t fund it. We don’t have any structural power over it, there is nothing tying us to that institution other than condemning it endlessly.”
After the event, Lander did not confirm to the Jewish Telegraphic Agency whether he had spoken about that Oct. 8 protest with Avila Chevalier.
“We have talked about these issues broadly in private, and I don’t want to characterize those conversations,” Lander told JTA. “And obviously I’ve made my feelings known in public, and I stand by them. I mean, on that day, I was in mourning.”
An attendee named Mark, 29, who declined to share his last name to avoid potential workplace complications, said he felt that Avila Chevalier “didn’t really acknowledge the criticism about perhaps disregarding loss of life; despite the power imbalance, it is lost life.”
For Lander, meanwhile, Mark said it was “politically expedient” for him to not directly address Avila Chevalier’s presence at the 2023 protest. “This is a super lefty crowd that probably would eat him alive if he went against her right now,” he said.
During the panel, Avila Chevalier repeated her call for an arms embargo against Israel while Lander stopped short of doing so, consistent with his statements in the past that Israel should be able to buy defensive ware. Both said Congress must pass the Block the Bombs Act and vote to suspend the sale of offensive U.S. military weapons to Israel. Lander was the only speaker on stage who advocated for a two-state solution in the region.
Beinart asked Romman about Jon Ossoff, the Jewish Democratic senator running for reelection in her state, and how she views his stance on Palestine. She said she was pleased that both Georgia senators have been consistently voting in favor of Bernie Sanders’ resolution to block arms sales to Israel, but added that “in terms of leading, in terms of rhetoric, there’s still a lot of work to be done.”
“We’ll get everyone to where we need them to be eventually,” she said.
‘The bund is back in town’
The Jewish Labor Bund — the early 20th-century socialist movement that fought against Bolshevism, Nazism and Zionism — came up at numerous points on Sunday. One attendee doled out fliers with a website URL and the message, “Tell your bubbe the bund is back in town.” It was also a subject of a conversation that featured Molly Crabapple, whose 2026 book “Here Where We Live is Our Country” focuses on the Bund.
Arlene Geiger, an Upper West Sider and longtime activist, told JTA that she related to those conversations.
“My connection to Judaism is not to Israel, it never has been. It’s more to Eastern Europe and the Bund, so that spoke to me,” Geiger said.
Mark, who is from New Jersey, said he doesn’t come from a “staunchly pro-Zionist” family, but that he has a new interest in leftist Jewish spaces since realizing that he could no longer comfortably distance himself from the issue of Israel, which he believes is committing a genocide.
“It’s just an education for me to be immersed in this kind of space,” he said.
This article originally appeared on JTA.org.
The post Hasan Piker criticizes ‘opportunists’ who accused Mamdani of genocide appeared first on The Forward.
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In Israel, boy killed, hikers injured, after suspected Hezbollah cluster bomb detonates
(JTA) — An explosion during a school hiking trip killed a boy about 14 years old on Monday and injured 24 others in northern Israel, Magen David Adom, Israel’s emergency medical service, said.
Rescue teams were dispatched to the scene, and the injured were evacuated to hospitals in northern Israel.
“An initial investigation by IDF forces at the site indicates that it was likely a cluster bomb belonging to the Hezbollah terror organization that had been left in the area and exploded,” the military said in a statement.
“The injured were scattered along the route, some trying to help their wounded friends,” explained David Radko, an MDA medic who said he was the first to arrive on the scene. “Despite the horrific scenes and distress, the injured cooperated with me exceptionally well. Everyone tried to help their friends as much as they could. Some even applied tourniquets to their friends to stop the bleeding.”
Police Commissioner Danny Levy visited the scene and said authorities may ban similar school trips in the near future. “We need to examine whether we are putting students at risk by allowing them to go on these trips,” he said.
Tamir Douadi, a resident of Kibbutz Manara, described the scene in a voice cracking with emotion to Channel 12: “Look, they’re young people, children. You see them sitting there like that, holding their friends.”
The object exploded “in the hands” of one of the schoolchildren, Comm. Meir Eliyahu, commander of the Israel Police’s Northern District told reporters at the scene.
Orly Ben Simon, an MDA paramedic, said personnel identified several people with injuries of varying severity, including a 14-year-old boy who was unconscious and in critical condition. “We immediately began prolonged and intensive resuscitation efforts. Unfortunately, his injuries were critical, and we had to pronounce him dead at the scene,” she said in a statement provided by the MDA.
She added that medical teams treated two teenagers who were seriously injured, as well as other injured people who were able to walk.
In an initial statement, the Ma’alot-Tarshiha municipality said the explosion occurred during an annual hiking trip by students from the ORT Ma’alot religious high school, located in the mixed Jewish-Arab town, about five miles from the Lebanese border. The entire area has come under heavy fire from Hezbollah since Oct. 7, 2023, and some of the munitions have failed to detonate.
MDA said the injured included 22 teenagers and two adults in their 50s. Two of the injured were in serious condition and 10 were in moderate condition. They were evacuated by ambulance and helicopter to hospitals in Haifa, Safed and Nahariya.
Israel’s Education Ministry described the incident as “extremely serious.” According to the ministry, the trip was properly approved in accordance with established procedures. Ma’alot-Tarshiha Mayor Moti Ben David told Israeli media that the route was a popular hiking trail.
This article originally appeared on JTA.org.
The post In Israel, boy killed, hikers injured, after suspected Hezbollah cluster bomb detonates appeared first on The Forward.
