Local News
Congregation Etz Chayim’s new Chief Operating Officer is embracing the meaning of Jewish life
By MYRON LOVE In her new role as the Chief Operating Officer of Congregation Etz Chayim, Morissa Granove is focused on the future of synagogue life. She is also committed to creating meaningful Jewish experiences for herself, the synagogue’s members, and Winnipeg’s Jewish community. “We will be working to create something special for everyone at every age with a special focus on engaging the younger members of our community,” she says.
Granove, who was appointed to the position just six weeks ago, is herself an example of a younger person who has rediscovered meaning in community and has taken on a leadership role. It is heartening to see a growing number of younger community members assuming leadership roles in our communal institutions and bodes well for the future of our Jewish community.
The daughter of Bruce and Dina z”l Granove, Morissa grew up in Garden City. She attended Peretz School, Talmud Torah, and Joseph Wolinsky until the end of Grade 9, before attending high school at Garden City Collegiate. After finishing school, she joined her father in business at the Work Boot Factory Outlet Store Ltd. on Regent Avenue, which first opened in 1989. Over the years, Morissa came to assume the management responsibilities.
In 2015, she reports, she stepped back from day-to-day management of the business. Her father Bruce was retired, and her wife, Laurie McCreery, took charge of the daily operations, while Morissa continued to have input and oversee things from afar.
Morissa Granove has been on a spiritual quest since 2003. She notes that she has studied various Eastern philosophies and healing practices over the past 20 plus years. In 2015, she began a private practice that she still maintains in which she helps others overcome being overwhelmed emotionally, using easy-to-learn skills and simple steps that continue to support Morissa herself daily. “I was learning what it means to live a truly good life, and as a deeply sensitive person, I was seeking out how to better control my emotions so they would no longer control me,” she says. Many of the same skills that have supported her personally were also key to her success in business, she adds.
While Granove grew up attending the Beth Israel Synagogue, which later merged with Congregation Etz Chayim (and the Bnay Abraham Synagogue) 25 years ago. She, as with many of her contemporaries, had drawn away from Jewish life as it relates to synagogue attendance. It was the sudden passing of her mother, Dina z”l, that brought her back to shul, she explains.
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“I found coming back here after mom died gave me a great sense of comfort and a strong feeling of belonging,” she recalls. “I didn’t expect that.”
Initially, she took on the role as the Etz Chayim’s “Spiritual Concierge & Director of Lifecycle Events.” “I am looking forward to building on our traditions and history,” she says.
It is just over a year since Congregation Etz Chayim moved into its new home at 1155 Wilkes Avenue in south Winnipeg, after 70 years on Matheson Avenue in north Winnipeg. The move was a long time coming. The building needed a lot of upgrading and, with 70% of the membership and 80% of the younger families living south, it made sense to relocate to where the membership is.
“By being closer to our membership, it has made it easier for more people to be involved.” the new Chief Operating Officer notes, “We are getting good numbers coming for Shabbat services. We are seeing more people coming by the office. We are getting a steady stream of new people coming in for exploratory visits, and we are having more young families getting involved in our incredible programs.”
Granove has observed that moving Etz Chayim south has turned out to be so much more than simply moving from point A to point B. Rather, she notes, “the move gave us the opportunity to look at how we can operate more efficiently and effectively. This is so much more than a new location. It is a new opportunity.” At the new Etz Chayim, she continues, “we are able to offer meaningful Jewish events and programming for all age groups in a convenient location.”
She cites, for example, the synagogue’s new USY (United Synagogue Youth) program – in conjunction with the USCJ (United Synagogue of Conservative Judaism) – of which Etz Chayim is a member – for teens which, she reports, has drawn a good number of participants, and is growing. She has also had requests for more seniors’ programming and is excited to be working on some new initiatives for the coming months. As she often says, “Stay tuned.”
“I have been wondering for some time if the synagogue (in the generic sense) could go back to the days when it was a centre of community life,” she muses. “I think we can!”
“I hope that our members come to view Etz Chayim as a home away from home for themselves and their family, just as I have,” Granove says. “I am committed to working for our community and we will continue to create more and more reasons for others to choose Congregation Etz Chayim as a home for their religious needs and community connection.”
Local News
Fringe Festival star Melanie Gall to appear at Gwen Secter Centre July 16
By BERNIE BELLAN A veteran performer at the Winnipeg Fringe Festival, Melanie Gall, will be making a special guest appearance at the Gwen Secter Centre on Thursday, July 16.
Melanie will be the featured speaker (and entertainer) for the Remis Speakers’ Series that day. The Remis Speakers’ Series is held every Thursday starting at noon and ending at 1:30. This year’s series began May 7 and will continue through the end of October. This year it has been attracting increasingly large audiences – ranging from 40-60 people, as it offers attendees the opportunity to enjoy a delicious – and kosher lunch, while listening to a very diverse variety of speakers – all the way from Gail Asper talking about returning the Ten Commandments to Assiniboine Park to Rabbi Matthew Leibl performing Christmas songs that were written by Jewish songwriters. At the same time it provides those attending a chance to make new acquaintances – or perhaps bump into old friends they haven’t seen in a long time.
Melanie Gall’s own story is sure to be riveting. I’ve written about Melanie in the past, but the past two summers had been especially nerve wracking for Melanie, as she was subjected to a torrent of antisemitic abuse over her support for the State of Israel.
You can read my story about what Melanie went through during the Winnipeg Fringe Festival – both in 2024 and again last year, at Melanie Gall subjected to antisemitic abuse.
Melanie, who will be entering her 13th year of performing at the Winnipeg Fringe Festival, will be peforming in only one show this year – a departure from her past practice of performing in multiple shows (as many as three different shows) during the Fringe Festival.
Elsewhere on this website we’ll be offering a preview of Melanie’s show (which is called “The Ballad of Isobel Gunn” and which is based on an incredible, but true story), along with previews of several other shows.
In the meantime, if you’re not already a member of the Remis Speakers’ Series group, but would ike to attend this coming Thursday, simply email us at jewishp@mymts.net and we’ll reserve a spot for you. The cost for the lunch is only $20.
The Gwen Secter Centre is located at 1588 Main Street (corner of Smithfield). There is parking available on a lot behind the centre or on the street.
Local News
Folk Festival Report
(Posted July 10) During this year’s Winnipeg Folk Festival we’re going to be running an ongoing blog report – with photos and blurbs from the festival, sent to us by Heather Silbert and Samara Ebanks.
Here’s Heather’s first entry (sent Friday at 3:33 pm): “It’s a hot hot day at the 51st Winnipeg Folk Festival! Lots of people; lots of good vibes; and an abundance of awesome music!!”
“We just moved to spruce hollow. Nice and shady. listening to Jacob Brodovsky.”
4:21 pm: “Jacob just announced that he lost his job and received a lot of vitriol from the Jewish Community because he’s a Jewish person who believes that Palestinian and Jewish lives are intertwined, and he is against the genocide. He is very deeply feeling, and expresses all these big feelings through his songs. I want to give him a hug, but it’s so hot outside!”
(Keep checking for updates)
Local News
New GrowWinnipeg “Grow Together” highlights diverse origins of our growing Jewish community
By MYRON LOVE On Monday, June 11, about 120 younger Jewish Winnipeggers from diverse backgrounds came together at the Asper Campus for an evening of food and music, games and prizes and, most important, the opportunity to socialize with their peers from a growing community that reflects the long term success of our community’s 26-year-old GrowWinnipeg initiative.
“We are gathered here to celebrate your and your parents’ decisions to come to Winnipeg, build families and raise families here,” noted Dalia Szpiro, GrowWinnipeg’s director, in addressing the young adults in attendance.
To summarize, the GrowWinnipeg Initiative arose when our past community’s leadership recognized that our Jewish population was an aging and shrinking community with aging infrastructure.
The first stage was the planning and construction of the Asper Campus, which brought our major institutions and organizations under one roof in an attractive new building.
The next challenge was to attract more people to our community. GrowWinnipeg was created to take on the challenge. The initiative, which was officially launched in 2000, is unique in its efforts to reach out to young Jewish families throughout the Western world.
The first outreach efforts were directed at Argentina’s sizeable Jewish community at a time when the South American country’s economy was going through a very difficult period. Several of our community leaders visited the Jewish community in Buenos Aires and a website was established. Arrangements were made for local families to host Jewish Argentinians here on exploratory visits and the community helped the prospective immigrants navigate the then new Provincial Nominee Program, find jobs and establish themselves here.
Since then, many young families – from Argentina, as well as a great number of other countries – have chosen to make Winnipeg their new home. The young people at the recent GrowWinnipeg evening were reflective of the diversity of our growing community. During the course of the evening, I had the opportunity to speak with not only Israeli-born participants, also young people from Russia and Ukraine, Turkey and Uruguay – and a young lady who grew up in Ottawa.
Naomi Kirshenblatt Palansky originally came here from Ottawa to go to university. She met and married local entrepreneur Noah Palansky in 2023. (We wrote about Noah in the December 19, 2025 issue). That same year, the former competitive swimmer who competed in the Maccabiah Games in 2009 and 2013 served as manager of the Canadian Junior swimming team participating in the games. She is currently the director of operations and strategy for a company called CoinFlip.
Although born in Montevideo, Uruguay, Yael Borovich grew up in Winnipeg. She is the daughter of Dalia Szpiro and Eduardo Borovich (and younger sister of Vanessa) all of whom moved here in 2002. She is a graduate of the Asper School of Business and works as a senior client relationship manager for Scotia Bank’s commercial branch.
Siblings Igal and Edem Avimelek arrived here from Turkey six years ago with their parents, Etel and Moris. Edem is in her second year at the University of Manitoba while Igal is studying engineering at UBC.
They report that their father, Moris, has established the Upperwear Textile Agency – marketing textile products online – while their mother Etel, is senior IT Director, software development and data analytics and enterprise architecture at Standard Aero.
“Our parents were looking to move to a new country and came across the GrowWinnipeg webpage,” Edem says. “GrowWinnipeg has been really supportive of us in helping us move here and become established.”
More recent arrivals Alex Tsmokaliuk and Jane Hin are from Ukraine and Russia respectively and have been together since 2022. “We were looking for a peaceful place to start a family,”: Alex says. “We heard about GrowWinnpeg and here we are.”
Alex is a fitness trainer while Jane is working for WRE Development as a property manager.
Dora Bronstein, who is originally from Beersheva, is also a recent arrival to our community. “I came to Winnipeg because I wanted to get away from war – and I heard about GrowWinnipeg,” she says.
She is currently working for L.C. Taylor Licensed Insolvency Trustee as an estate manager.
Erele Tzidon and Daniel Mejnov
Last October, GrowWinnipeg introduced its new Youth Ambassadors program.
“Since October, we have been working to create an organized system and opportunities to help young newcomers find their people within our community,” wrote Youth Ambassador Erele Tzidon on Facebook.
“Our mission is to help young immigrants find a sense of home in Winnipeg and support a smooth and welcoming transition.
We are excited to help bring our young Jewish community together.
As reported in the Jewish Post about 18 months ago, Tzidon is originally from Moshav Ginaton in central Israel. She came to Winnipeg in 2018 with her parents Ofer – formerly regional manager for a car rental agency in Israel and now an RBC branch manager – and Sharon – an emotional therapist in Israel who is currently working as an educational assistant at Gray Academy – and three younger brothers.
The 20-year Gray Academy graduate has recently completed her third year in Science at the University of Manitoba. For the past three years, she has also been a member of Dr. Inna Rabinovich-Nikitin’s research team at the Institute of Cardiovascular Sciences (ICS), researching the link between pregnancy complications and the risk for heart disease.
In November, 2024, Tzidon was presented with the Dr. James S. McGoey Student Award – based on the quality of her cardiovascular research at the ICS, which operates out of the St. Boniface Hospital campus’s Albrechchtsen Research Centre.
Tzidon’s fellow Youth Ambassador is Daniel Mejnov. He was born in Beersheva but moved to Winnipeg with his parents, Dennis and Victoria (and younger brother Alon) 14 years ago. He is currently enrolled in an IT program at the University of Winnipeg.
Mejnov welcomed all those in attendance at the celebration and thanked the volunteers who helped him and Tzidon organize the event.
“It has been great being able to bring so many people together,” he said. “This is a good way to unite our community.
Two other individuals of particular note that I spoke with at the event were Orit Agabayev and Alina Plis, partners in three year old A and O Event Décor, who provided the balloon arches and walls, table settings and centre pieces for the evening.
Agabayev is originally from Netanya and Plis is from Yeruham (in southern Israel). The latter has been here for 18 years and operates a daycare. The former came 16 years. Her principal career is working in the field of animal nutrition.
In an Instagram PosI from four years ago, Plis noted that “I have always been passionate about planning parties and events. I started out with planning big surprise birthday parties for my kids. Eventually I began planning and decorating events for family and friends. Now I am taking the next step with my friend, Orit, who shares the same level enthusiasm as me. What drives me to go above and beyond is simply the excitement my creations bring to those who see my work.
On Facebook, Agabayev added that “Alina and I are so excited to start A&O event decor. We both love decorating and planning different events. We hope that you can put your trust in us to create or decorate an event for you. We do Birthday parties, anniversaries, bachelor/bachelorette parties, proposals, weddings and more..
“Message us with your ideas to get a free quote and you’re one step closer to having an unforgettable event.”
