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Congregation Etz Chayim’s new Chief Operating Officer is embracing the meaning of Jewish life

By MYRON LOVE In her new role as the Chief Operating Officer of Congregation Etz Chayim, Morissa Granove is focused on the future of synagogue life. She is also committed to creating meaningful Jewish experiences for herself, the synagogue’s members, and Winnipeg’s Jewish community.  “We will be working to create something special for everyone at every age with a special focus on engaging the younger members of our community,” she says.
 
Granove, who was appointed to the position just six weeks ago, is herself an example of a younger person who has rediscovered meaning in community and has taken on a leadership role.  It is heartening to see a growing number of younger community members assuming leadership roles in our communal institutions and bodes well for the future of our Jewish community.
 
The daughter of Bruce and Dina z”l Granove, Morissa grew up in Garden City.  She attended Peretz School, Talmud Torah, and Joseph Wolinsky until the end of Grade 9, before attending high school at Garden City Collegiate.  After finishing school, she joined her father in business at the Work Boot Factory Outlet Store Ltd. on Regent Avenue, which first opened in 1989.  Over the years, Morissa came to assume the management responsibilities.
 
In 2015, she reports, she stepped back from day-to-day management of the business.  Her father Bruce was retired, and her wife, Laurie McCreery, took charge of the daily operations, while Morissa continued to have input and oversee things from afar.
 
Morissa Granove has been on a spiritual quest since 2003.  She notes that she has studied various Eastern philosophies and healing practices over the past 20 plus years. In 2015, she began a private practice that she still maintains in which she helps others overcome being overwhelmed emotionally, using easy-to-learn skills and simple steps that continue to support Morissa herself daily.  “I was learning what it means to live a truly good life, and as a deeply sensitive person, I was seeking out how to better control my emotions so they would no longer control me,”  she says. Many of the same skills that have supported her personally were also key to her success in business, she adds.
 
While Granove grew up attending the Beth Israel Synagogue, which later merged with Congregation Etz Chayim (and the Bnay Abraham Synagogue) 25 years ago.  She, as with many of her contemporaries, had drawn away from Jewish life as it relates to synagogue attendance. It was the sudden passing of her mother, Dina z”l, that brought her back to shul, she explains.
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“I found coming back here after mom died gave me a great sense of comfort and a strong feeling of belonging,” she recalls. “I didn’t expect that.”
 
Initially, she took on the role as the Etz Chayim’s “Spiritual Concierge & Director of Lifecycle Events.”  “I am looking forward to building on our traditions and history,” she says.
 
It is just over a year since Congregation Etz Chayim moved into its new home at 1155 Wilkes Avenue in south Winnipeg, after 70 years on Matheson Avenue in north Winnipeg.  The move was a long time coming.  The building needed a lot of upgrading and, with 70% of the membership and 80% of the younger families living south, it made sense to relocate to where the membership is.
 
“By being closer to our membership, it has made it easier for more people to be involved.” the new Chief Operating Officer notes, “We are getting good numbers coming for Shabbat services.  We are seeing more people coming by the office.  We are getting a steady stream of new people coming in for exploratory visits, and we are having more young families getting involved in our incredible programs.”
 
Granove has observed that moving Etz Chayim south has turned out to be so much more than simply moving from point A to point B.  Rather, she notes, “the move gave us the opportunity to look at how we can operate more efficiently and effectively.  This is so much more than a new location.  It is a new opportunity.”  At the new Etz Chayim, she continues, “we are able to offer meaningful Jewish events and programming for all age groups in a convenient location.” 
 
She cites, for example, the synagogue’s new USY (United Synagogue Youth) program – in conjunction with the USCJ (United Synagogue of Conservative Judaism) – of which Etz Chayim is a member – for teens which, she reports, has drawn a good number of participants, and is growing.  She has also had requests for more seniors’ programming and is excited to be working on some new initiatives for the coming months.  As she often says, “Stay tuned.”
 
“I have been wondering for some time if the synagogue (in the generic sense) could go back to the days when it was a centre of community life,” she muses.  “I think we can!”
 
“I hope that our members come to view Etz Chayim as a home away from home for themselves and their family, just as I have,” Granove says.  “I am committed to working for our community and we will continue to create more and more reasons for others to choose Congregation Etz Chayim as a home for their religious needs and community connection.”

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Jewish Federation now says Jewish population of Winnipeg in 2021 (according to the census) was 13,940 – not the 16,000 figure that the Federation had been touting for years

By BERNIE BELLAN (Posted Oct. 27, 2026) Longtime readers of The Jewish Post & News (and this website) would probably know that I have long had a very strong interest in establishing as accurate figures as possible when it has come to reporting the size of Winnipeg’s Jewish community.
For years I argued that our Jewish Federation was exaggerating the size of our Jewish population. I heard the figure of 16,000 bandied about by leaders in our community quite often when it came to reporting the size of our Jewish population – without any empirical evidence to back that figure up.
I had long maintained that the only reasonably accurate figures when it came to reporting the size of Winnipeg’s Jewish population were those produced by the late Evelyn Katz, when she was the unofficial demographer for the Jewish Federation – over 30 years ago. What Evelyn would do is keep careful track of births, deaths, numbers of newcomers but, perhaps most important: the number of people who had left our community.
Thus, in August 2022 when I interviewed Faye Rosenberg Cohen who, at the time, was just about to retire as the Jewish Federation’s Chief Planning and Allocations Officer, I was somewhat astonished to hear Faye say, when I asked her what proportion of our Jewish community was made up of immigrants, she answered that “I can honestly say when I look at those numbers it’s somewhere around 1/3 of the community.”
In response, I asked: “So you’d say it’s somewhere between 4-5,000?”
Faye said: “I think it’s more than that.”
I wrote in that article, “I indicated my skepticism at that time, saying ‘You know that I’ve always been skeptical about the numbers that have been used by the Federation for the population of the Jewish community. I think though that it’s always been more of a case of identification – who identifies as Jewish.’ ”
Later, after the results of the 2021 census were released, I wrote that “if you take into account the results of the 2021 census, the Jewish community cannot be larger than 14,270 at a maximum. But that figure would also include anyone who had either said either their ethnic origin was Jewish or their religion was Jewish.”
Since many of the individuals who had said on the 2021 census that their ethnic origin was Jewish, but their religion was something else, I maintained that ascertaining the real size of our Jewish community was highly problematic.
Still, for the sake of argument I was willing to accept that, realistically, it was somewhere between 13,000-14,000 – but nowhere close to the figure of 16,000 that had come to be suggested by our then president of the Jewish Federation or by other leading figures in our community.

Sharon Graham – Jewish Federation Community Planning and Allocations Lead

So, it was with a sense of satisfaction that I heard Sharon Graham, who is now the Jewish Federation’s Community Planning and Allocations Lead say to an audience of over 50 people who were at the Gwen Secter Centre on Thursday, October 22, that the Jewish community in 2021 was – at a maximum: 13,940.
Sharon was at the Gwen Secter Centre to speak to Remis Lecture attendees. Her presentation preceded a presentation by Jewish Federation CEO Jeff Lieberman. Sharon used a PowerPoint presentation to provide some very interesting insights into where our Jewish community was at in 2021- and I’m offering some parts of her presentation here for you to read because I thought they were so interesting.
I had actually made many of the same observations about the results of the 2021 census in my own reporting back in 2022, but seeing what I had written confirmed by the Jewish Federation’s point person on planning told me that Sharon has a much more realistic view of our community than did Faye Rosenberg Cohen.
Here, for instance, is a slide that shows the proportion of our Jewish community that is made up of immigrants. It’s slightly under one fifth, not the one third percentage that Faye had suggested.

But, what really set Sharon’s presentation apart from anything else I’ve ever seen presented by someone from the Jewish Federation – other than the aforementioned Evelyn Katz, was the slide she projected which showed that, while there had been a large influx of newcomers to Winnipeg’s Jewish community between 2016-2021 there had also been a significantly high number of people who had left our Jewish community in those same years, as you can see in the following slide:

That is something we just don’t hear discussed by leaders of our Jewish organizations, but let’s be realistic: For many newcomers who came to Winnipeg and were counted as new members of our Jewish community, Winnipeg – for a variety of reasons, was a stepping stone to other communities. It may have been for reasons of better job opportunities, moving closer to other family members, or – the reason that we hear so often when it comes to people saying they want to leave Winnipeg: the weather.
But, whatever the reason, Sharon’s figures show that, as much as GrowWinnipeg may have been an abiding success when it’s come to attracting newcomers to our Jewish community here, getting them to stay long term is a different story.
And, while there were other aspects of Sharon’s presentation that certainly merit discussion, especially the figures she produced about intermarriage, rather than delving into them here, I thought it useful simply to insert them for you, the reader, to see – and draw your own conclusions.

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Marty Green expands his protest against extremist Jewish settlers to two more venues – and is arrested twice more

(Tuesday, October 27) We received the following press release about Marty Green being arrested again, both at the University of Manitoba and at Shaarey Zedek Synagogue:

Both sides came to blows on Saturday, October 24, at the Shaarey Zedek Synagogue as security personnel sought to prevent Marty Green from interfering with synagogue traffic as he protested just outside synagogue grounds against the actions of religious settlers in Israel’s occupied West Bank territory. Synagogue Executive Director Rena Secter Elbaze quickly intervened to prevent further escalation. Police arrived shorty thereafter and detained Green for 45 minutes before driving him home and releasing him. It is not clear whether their decision not to lay charges was the result of their own onsite investigation or whether it was at the request of the synagogue executive.

Green has now been arrested four times in the last month and faces multiple charges for disturbing the peace, including two episodes at the Asper Campus and one more this past Friday (Oct. 23) at the University of Manitoba. While Green says initially he was merely handing out leaflets (at the Asper Campus), since his first arrest on September 23, he has returned to the campus with a large placard and an acccordion, accompanying himself while singing songs with lyrics that include such phrases as “The Jews Are Bananas….B-A-N-A-N-A-S”. In addition to listing actions of the religious settlers as including arson, vandalism, and theft, he pointedly alleges that the IDF has been backing up the settlers in their actions.

Green had earlier notified the Shaarey Zedek that he was contemplating bringing his protest to the synagogue. He was told that if he attempted to enter the grounds he would be prevented from doing so. At that time, Secter Elbaze told Green that his intentions were inappropriate, declaring the synagogue to be “a house of worship dedicated to prayer, learning, community, and spiritual engagement.” Green responded that if the synagogue were willing to contact the Crown and inform them that “that there was never any legal basis for their claims that I was conducting myself inappropriately at the Asper Campus” (with regard to his earlier arrests) that he would “voluntarily refrain from carrying his informational campaign to the synagogue(s).”

Green further argues that the recent “psak” (religious ruling) by leading Israeli rabbi Rov Dov Lior, in which Lior declares that it is not merely permissible but praiseworthy for Jews to steal olives from Arab orchards….that this ruling brings his protest within the proper realm of religious discourse. He says further that if the local rabbis were willing to speak out to their congregations against the aforesaid psak, that he might have refrained from taking his campaign to their grounds.

Although Green was released on Saturday without charges, police confiscated his placard. They explained that it was being held as evidence pending an investigation by Major Crimes as to whether it constituted hate literature.

There was no further information given as to what happened at the University of Manitoba.

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Third annual JFest Winnipeg will be offering programs for all ages

Popular Israeli singing star Harel Skaat will be kicking off JFest with a performance Saturday, Nov. 14 at the Seven Oaks Performing Arts Centre

By MYRON LOVE JFest Winnipeg is back with a good variety of musical performances, a book launch, popular Jewish-themed films, children’s activities, and a family-oriented Shabbat dinner.
“JFest,” observes Laura Marjovsky, the Rady JCC Director of Programming, “is an opportunity for our community to experience Jewish art and culture. With our range of JFest events, we are trying to reach out beyond what has been our base audience and appeal to all ages.   We have a commitment to bring top notch Israeli performers to share the highest caliber of Israeli entertainment with our audiences.”
The week-long festival (November 14-21) kicks off with a performance by top-ranked Israeli singer-songwriter Harel Skaat.  The popular Israeli star began singing as a child.  He shot to fame when he finished second in the second season of “Kochav  Nolad” – Israel’s version of “American Idol.” His first album was released in 2006 and achieved Platinum status – with one of the songs being ranked as “song of the year.” He followed that up in 2009 with a second album that reached Gold status.  In 2010, he represented Israel at the Eurovision competition.
Skaat’s performance is scheduled for the Seven Oaks Performing Arts Centre (which is attached to Garden City Collegiate) beginning at 8:00 P.M. on Saturday, November 14. Patrons will have the opportunity to purchase an enhanced ticket to attend a meet and greet with Harel.
All other JFest programs and activities will be at the Rady JCC.
Music Producer Karla Berbrayer says Ben Caplan’s performance on Saturday, November 21 will also be another highlight. “Ben Caplan redefines what it means to be a modern folk artist,” Berbrayer says. “His music and stories are matched by his larger-than-life stage presence. This concert focuses on how his Jewish upbringing has influenced his entire performance career.”  
“Flatland Famous” is returning by popular demand.  This quintet, known for its performances at Winnipeg Jets games, will be presenting its concert, “Jewish Soul of Rock and Roll,” on Wednesday, November 18, at 7:30 pm.  This year’s show will feature songs by Amy Winehouse, Neil Diamond, Barbra Streisand, Simon and Garfinkel, and other famous Jewish icons.
 
On Tuesday, November 17, local author Deborah Schnitzer will be taking centre stage with the launch of her new book, “The Woman Who Swallowed West Hawk Lake.” The University of Winnipeg English Professor Emeritus’s new novel explores intergenerational trauma related to Nazi breeding programs.  Joining Schnitzer on stage will be a panel of professionals who have experience working with children who have experienced trauma.
And of course, “Best of the Fest” is back. Films to be presented will include“The Floaters” and “We Met at Grossingers,” two wildly popular movies at last spring’s Winnipeg International Jewish Film Festival. 
“The Floaters,” to be screened on Monday , November 16 at 7:00 pm is a funny and bang-on depiction of Jewish summer camp culture.  
“We Met at Grossingers” is a loving look back at the Borscht Belt in New York’s Catskills, where generations of young Jewish performers earned their dues and developed their acts. The film will be screened on Thursday, November 19 at 7:00 P.M.
On Friday November 20,  JFest will host a Family Shabbat dinner featuring Anat Kriger, an Israeli-born, Toronto-based musician, actor, and children’s performer, who has made several appearances in Winnipeg at major communal events.
Kidfest on Sunday, November 15, will be a day-long potpourri of programming that will include live performances, workshops, bouncy castles, games and crafts, and much more.  
Readers seeking more information about JFest can contact Laura Marjovsky at 204 477-7539 or lmarjovsky@radyjcc/com 

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