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Gustavo Zentner talks about his role as CIJA Vice-President for Manitoba and Saskatchewan

By BERNIE BELLAN Gustavo Zentner has played many roles since arriving in Winnipeg from his native Argentina in the late 1990s.
In a May 2022 article written for The Jewish Post & News by Myron Love, Love wrote this about Zentner, who had just become President of the Jewish Federation of Winnipeg at the time:
“The new president of the Jewish Federation of Winnipeg – who originally hails from the city of Corrientes in northeastern Argentina – notes that his great-grandfather, among the earliest Jewish immigrants to the country, was one of the founding members of the organized Jewish community and its cemetery – and his mother was the first (and thus far still the only) female to lead the community.
‘My earliest memories are of my mother always chairing meetings of the Federation,’ he recalls.
Thus, it is no surprise that Zentner threw himself into volunteering with the Jewish Federation of Winnipeg very soon after he arrived in our community – among the wave of Jews from Argentina who immigrated here 20–25 years ago.
‘I was delighted to come to Winnipeg,’ the new Federation president said. ‘I found a warm and welcoming community and was happy to contribute in any way I could.’ Zentner added, ‘This is a wonderful community, and I believe that everyone counts. Every person has a story to tell and something to contribute. Let’s make sure everyone is part of the conversation.’
As a board member, Zentner has, over the past 15 years, chaired first the Human Resources Committee, followed by the Community Planning and Allocations Committee, and most recently served as Treasurer, chairing the Finance and Audit Committees. He has volunteered with many other organizations; no doubt that experience will serve him well as he builds bridges throughout the community.
In his business career, Zentner was the president of InterPOC, an international business consultancy, and Honorary Consul of Brazil in Manitoba. Zentner places a lot of emphasis on consultation and planning.”
It was during his term as President of the Federation, in the immediate aftermath of the October 7, 2023 Hamas massacre, that Zentner played a pivotal role in rallying not only members of the Jewish community, but also members of the broader Winnipeg community, in support of Israel. Zentner headed a Manitoba government secretariat dealing with economic diplomacy and worked with many organizations developing trade and investment relations.
That year, Zentner chaired three major rallies: the first at the Asper Campus in October, when more than 2,000 individuals gathered on the campus lawn; a second at the Manitoba Legislature; and a third in the Rady JCC gym, held in memory of the late Vivian Silver.
Each time, Zentner struck just the right chord, demonstrating eloquence and a sincere passion for Israel and the Jewish community. In 2024, he developed strong lines of communication with various levels of government to raise awareness about the surge in antisemitism that followed the October 7 attack. He was especially successful in forming a strong bond with then–Winnipeg Police Service Chief Danny Smyth, along with other WPS members, to respond to and, where possible, prevent antisemitic incidents in the city.
Thus, it was no surprise that shortly after completing his term as Federation President, Zentner assumed a new role as Vice-President for Manitoba and Saskatchewan for the Centre for Israel and Jewish Affairs (CIJA).
On September 25, Zentner spoke at the Remis Forum Luncheon, where he outlined his role with CIJA.
Zentner began by describing his firsthand experience with terrorism as a young Argentine Jew during the 1990s:
“I was there when there were two terrorist attacks – on March 17, 1992, and July 18, 1994. That forged my Jewish identity and my commitment to becoming more visible in terms of leadership in the Jewish community, while building a business or working for others or government. I understood that antisemitism shouldn’t define me; instead, it highlighted a path for my involvement in open society, celebrating the contributions of those who came before me – our leaders who built community and led countries.”
While much of his talk focused on the need for Winnipeg Jews to support Israel and engage younger generations, Zentner also explained CIJA’s mission and his particular role within the organization.
“Our main business is Canadian Jewish advocacy,” he said. “CIJA is the advocacy agent of Jewish federations across the country.”
The head office of CIJA is located in Toronto. Zentner noted that the organization’s President and CEO, Noah Shack, made his first official visit to Winnipeg shortly after assuming his new role.
“We met with Premier Kinew, Mayor Gillingham, MP Ben Carr, and with community organizations, funders, and allies,” Zentner said.
In addition to Winnipeg, CIJA has staff in Montreal, Ottawa, and Vancouver.
“Our core objective today is to combat antisemitism across Canada,” Zentner stated.
In addition, CIJA consults with other Jewish advocacy organizations worldwide in a group known as the “J7,” modeled after the G7 economic alliance.
“Canada’s is one of the seven largest Jewish communities in the world,” he explained. “Our counterparts include Argentina, Australia, France, Germany, the United Kingdom, and the United States. When the Prime Minister of Australia or Great Britain is considering a policy, we engage in discussion with our counterparts so we can anticipate and respond—not only to support another Jewish community abroad, but also to understand the implications for Canada.”
Zentner also noted that CIJA represents Holocaust survivors in Canada through the Claims Conference.
When it comes to combating antisemitism, he emphasized, it cannot be left to one organization alone.
“In Canada, antisemitism has to be confronted by society at large, not exclusively by the Jewish community,” he said. “Working closely with the Jewish Federation, other organizations, volunteer groups, and individuals is the only way forward.”
“The ideal scenario is one where we identify advocacy channels, messaging, and issues, and support organizations and individuals to advance our cause—protecting Jewish life and ensuring that Jews have access to all aspects of society, free from intimidation, harassment, or hostility.”
We are placing a strong emphasis on community partnerships and recently celebrated a meaningful example through the Asper Community Shabbat program. The Gwen Secter Creative Living Centre and CIJA co-hosted a special Shabbat gathering with members of Indigenous communities, including First Nations Elders, representatives from the Manitoba Métis Federation, the Inuit community, and the Southern Chiefs’ Organization.
As CIJA’s representative, Zentner described his approach to working with governments, the Winnipeg Police Service, and other law enforcement agencies:
“As the advocacy agency for the federation system, we support Jewish organizations and individuals when they need advocacy or policy change. Our work includes engaging with the City of Winnipeg and the Province of Manitoba, driving accountability and action when our community is attacked or discriminated against.”
He added that he has been direct in telling officials, particularly the police, to take concrete action against antisemitism.
“To do that, we consult and engage with law enforcement on an ongoing basis,” he said. “When it comes to defending Jewish members of the community, we look to law enforcement to do that for us. At the same time, the community can play an important role through volunteers and professional programs through the Jewish Security Network.”
Zentner clarified that asking governments to protect Jewish Canadians is not a special plea for the community:
“We’re not telling civil society to defend the Jews,” he said. “We’re saying: defend Canadian citizens, Canadian values, and minority groups under attack.”
A second objective, Zentner explained, is revitalizing partnerships with Israel so that governments can maintain “positive, healthy relationships” with the Jewish state.
“In my role, I’m responsible for ensuring that we have viable, credible, open lines of meaningful engagement with all levels of government. That is not easy. We hope that the U.S.-led peace plan will open opportunities to reimagine and strengthen Canada–Israel friendship and collaboration. A recent example was the official visit of H.E. Iddo Moed to Saskatchewan, advancing economic diplomacy, collaboration, and market diversification opportunities for both countries.”
A third component of his work, he said, is “community mobilization”—educating and activating members of the Jewish community.
“This is where I spend a lot of time speaking with members of our community—those born here and those who immigrated from elsewhere, like me. There is a large South American Jewish community that began with the Federation’s Grow Winnipeg initiative 25 years ago, as well as significant Hebrew-speaking folks from Israel and Russia. These communities bring valuable lived experience in facing antisemitism and security challenges. Working with them and mobilizing their networks gives us greater access to the broader community.”
Zentner also highlighted CIJA’s ongoing advocacy efforts:
“We advocate for Jewish life, protecting synagogues, community centres, and schools, and influencing policy,” he said, citing the federal government’s recent passage of Bill C-9, which strengthens laws against hate crimes.
Zentner also addressed the federal government’s recent decision to recognize a Palestinian state, pointing to their communication with the PMO:
“Recognition cannot come without clear conditions for Palestinian statehood,” he said. “We have been communicating with Prime Minister Carney since he first signalled that intent in July, to ensure it was not a unilateral, pre-emptive gift to Hamas. CIJA advocates not only for Israel or the Jewish community, but for upholding Canadian values.”
Another aspect of CIJA’s work, Zentner added, is providing antisemitism training and Holocaust education.
“We support organizations qualified to deliver training for all levels of government and civil society. Currently, we are working with the provincial government, the Civil Service Commission, and others to increase training opportunities and accountability, ensuring anti-racism policies are in place and enforced.”
During the Q&A, Zentner discussed CIJA’s consultations with police during Folklorama, when regular pro-Palestinian protests occurred outside the Asper Campus.
“We reached an understanding to ensure that, whether through permits or other mechanisms, such protests would not take place immediately outside the campus in the future,” he said, adding that the Winnipeg Police Service has committed to a stronger presence and more effective action next year.
To advance these advocacy projects, he emphasized, CIJA works collaboratively with the Jewish Federation, Asper Campus, Rady JCC, and community representatives who share their perspectives with police leadership.
At the close of his remarks, Zentner returned to his personal story, recalling that his family left Argentina following two terrorist attacks against Jews in 1992 and 1994.
“We must not go into a dark space,” he said. “That’s my role every day—and it’s a difficult role. But I won’t let that define who I am or how we define our community.”
He noted that collective advocacy has already produced tangible results, such as the provincial government’s appointment of a hate crimes prosecutor, commitments to hate training across public institutions, and increased financial support for Jewish organizations in Winnipeg resulting from a first time ever pre-budget consultation held with the province earlier in the year. CIJA has also worked with the City of Winnipeg on measures to protect Jewish institutions from hostile demonstrations and to ensure that publicly funded cultural organizations do not engage in antisemitic programming.
“Our community is not alone,” Zentner concluded. “We have countless allies who actively support our right to exist—here at home and in Israel. The Jewish community has played a significant role in building this country and contributing to all aspects of life. We need to continue engaging allies to stand visibly and vocally with us today.
I believe we all have a role to play in improving Jewish life in Canada and supporting the relationship between our community, Canada, and Israel. There is truly no work I could imagine more meaningful or impactful than serving our community, advancing our advocacy, strengthening government relations, and expanding our partnerships.
We are resilient, strong, and proud of our Jewish identity, and our relationship with Israel, as the homeland of the Jewish nation.”

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Newly announced  Vivian Silver Centre for Shared Society to further former Winnipegger’s lifelong efforts to foster  Jewish-Arab co-operation in Israel

The late Vivian Silver

By MYRON LOVE Vivian Silver (oleh Hashalom) devoted her life to working toward dialogue and collaboration between Arabs and Jews in Israel.  The culmination of her efforts was the Arab-Jewish Center for Empowerment, Equality, and Cooperation – Negev Institute for Strategies of Peace and Economic Development (AJEEC-NISPED), which she co-founded 25 year ago with her sister peace activist, Dr. Amal Elsana Ahl’jooj.
Tragically, Vivian was of the 1,200 Israeli Jews, Bedouin and foreign farm workers who were slaughtered  during the Hamas-led pogrom of October 7, 2023.
Last month, AJEEC-NISPED announced plans to create the Vivian Silver Center for Shared Society in her memory –  a new national hub for Jewish-Israeli Arab collaboration and social innovation in Be’er Sheva – backed by an initial  $1 million donation from UJA-Federation of New York, along with support from the Meyerhoff Foundation, the Gilbert Foundation, and other philanthropic partners committed to strengthening shared society in Israel.
“It’s a great honor and a beautiful gesture,” comments Vivian’s son, Yonatan Zeigen,  “and  I hope it will be a central building for civil society, both in the physical sense, that it will become a substantial home for the organization and for other initiatives that will use the spaced and also symbolically, as a beacon for this kind of work in the specific location in the Negev.”
As this writer noted n an article earlier this year in relation to the announcement of  the launch of the Vivian Silver Impact Award by the  New Israel Fund (NIF) – of which she was a long time board member, and which was developed in conjunction with her sons, Yonatan and Chen),  Vivian made aliyah in 1974. She first went to Israel in 1968  – to spend her second year at university abroad at the Hebrew University of Jerusalem, studying psychology and English literature.
In an article she wrote in 2018 in a publication called ”Women Wage Peace,”  she related  that during her final year at the University of Manitoba, she was among the founders of the Student Zionist Alliance on campus and was invited to its national conference in Montreal. There she met activists in the Habonim youth movement who planned on making aliyah and re-establishing Kibbutz Gezer. The day she wrote her last university exam, she boarded a flight to New York to join the group.
She spent three years in New York, where she became involved in Jewish and Zionist causes, including the launch of the Jewish feminist movement in America.
“It was a life-changing period,” she recalled.  “I came to understood that in addition to being a kibbutz member, I was destined to be a social change and peace activist.”
Vivian and her group made aliyah in 1974 and settled on Kibbutz Gezer. In 1981, she established the Department Promoting Gender Equality in the Kibbutz Movement.  She moved to Kibbutz Be’eri near the Gaza border in 1990, along with her late husband, Lewis, and their two sons
In 1998, Vivian became the executive director of the Negev Institute for Strategies of Peace and Development in Beer Sheva, an NGO promoting human sustainable development, shared society between Jews and Arabs, and peace in the Middle East. Soon after, she  was joined by Amal Elsana Alh’jooj as co-directors of  AJEEC-NISPED, winning the 2011 Victor J. Goldberg Peace Prize of the Institute for International Education.  
 In the article she wrote for “Women Waging Peace,” she noted that “while we later focused on empowerment projects in the Bedouin community in the Negev, initially we worked with Palestinian organizations on joint people-to-people projects.  I spent much time in Gaza until the outbreak of the second intifada. We continued working with organizations in the West Bank. I personally know so many Palestinians who yearn for peace no less than we do.”
According to a report in the Israeli newspaper Arutz Sheva, in the November 24th edition, the Vivian Silver Centre – which is expected to open in the spring – will be located within AJEEC-NISPED’s  soon-to-open AJEEC House, and will provide a permanent home for programs that promote equality, leadership, and cooperation among Israel’s diverse communities.
“The Vivian Silver Center for Shared Society, within AJEEC’s headquarters, “the Arutz Sheva report noted, “will serve as a regional platform for dozens of Israeli Arab and Jewish social organizations. Through AJEEC’s educational, vocational, and leadership programs, the center will support thousands of young adults each year – offering mentorship, professional training, and opportunities for cross-cultural collaboration.
“These programs,” the report continued, “already reach more than 15,000 participants nationwide, helping young people integrate into higher education and meaningful employment while narrowing social and economic gaps.”
AJEEC House is located in Be’er Sheva’s Science Park, near Ben-Gurion University.  The three-storey AJEEC House has been designed to foster cooperation and dialogue. It will host community partnerships, provide shared workspaces for social entrepreneurs, and serve as a hub for initiatives addressing social and economic development across the Negev and beyond.
 Readers who may be interested considering a donation can dial into NISPED’s website –  – for further information.

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Stanley Schwartz- it’s a long way from Waterloo

By GERRY POSNER For Stanley Schwartz, it all began on Waterloo Street. For those who remember the 1950s and 60s – take yourself back to the south end of Winnipeg. Waterloo between Corydon and Fleet had enough Jewish families to form its own High Holiday congregation. That is to say, there were a whole bunch of Jewish families there. Not quite McAdam Avenue in the north end – but close enough. One such family was that of Harold and Faye Schwartz, along with their children: Anita, Ruth, and Stanley.

Stanley graduated from Kelvin High School. In fact, he played football for the Kelvin Clipper. In addition, he was a participant in typical Jewish teen activities at the time, particularly AZA. He had a wide network of friends, some of whom remain vital connections to this day. Remember, in those days, there were no cell phones, no internet, and barely the beginnings of TV. So, as a teenage boy, Stanley spent a lot of time with his buddies.

Stanley went on to the University of Manitoba from where he graduated law in 1967. That was Stanley’s first step into a career that lasted close to 50 years. His second big step was his decision to forgo an offer to become a partner in a well known and established law firm in Winnipeg, and instead, go out on his own in a shared space arrangement. The shared space arrangement lasted several years and, during that time, he also opened up an office in Morris, Manitoba. Morris was once home to several Jewish families, but not when Stanley moved there to live.

Along his way to practicing law, Stanley got married – to the former Shirley Hooper, a woman originally from England who had moved to Vancouver and whom Stanley met by chance in Hawaii. They were blessed with two children and now have five grandkids. But the family did not end up in Winnipeg. In what was a huge life changing decision at that time, Stanley and Shirley boldly packed up their belongings and moved to Vancouver. Now, some of the thinking that entered into this move might well have been Shirley’s lack of fondness for the Manitoba winters (even though she had formed close relationships with many people in Winnipeg at that time – relationships she still maintainsto this day). But Stanley was also open to a fresh start in a new place. That decision, looking back on it now in 2025, was a wise one for both Stanley and Shirley Schwartz. For starters, who knew that Vancouver would explode with an immigrant population and with it, a dramatic increase in the value of property, caused in part by non-residents buying up land and buildings in Vancouver? Aside from that, Stanley had a specialty in his practice of law that was a perfect fit for Vancouver’s growing population- family law.

For the entirety of his legal career, Stanley focused on matrimonial law in every aspect, not the least of which was litigation. As a former lawyer myself, let me say that if there is an area of law filled with tension, aggravation, and sadness, it surely must be the field of marriage, children and custody battles, access, division of assets and all that goes with those issues. You often are not just a lawyer, but also a psychologist, father confessor and a lot more. You really have to be able to be able to watch some of the worst in humanity. And you have to be ready to, as they say, “ go for the jugular.”
You may never have to do it, but you have to be ready. Stanley Schwartz was ( nd remains so this day, in my view) on the face of it, not a likely candidate to be thought of as aggressive.That is because he was then and still is now, a friendly guy who does not seem to be one cut out for courtroom battles. But clearly, he was able to be “ rough and tough” when he had to be. When I asked Stanley what advice he would give to somebody wanting to employ him in a family law situation, he was quite frank. His immediate response to these kinds of clients was: “If you want a war, the winners will be two people -the two lawyers. The losers will be your children ( f there are kids in the picture.”)

Stanley might still have been at it, but he had medical issues relating to his back over a period of many years. He has had three spinal surgeries, and none of them has really worked satisfactorily. Standing for periods of time was hard for Stanley. He says he knew it was time to give up his practice of law when one day in court six or seven years ago, while he was in argument, he leaned against the dais and the judge told him that it was ok for him to sit down and argue. That episode confirmed what he had thought for a while: time to call it a day and a career. So with two metal rods in his back and pain in his legs, Stanley retired.

Though no longer involved in the legal world, Stanley has managed, very easily he would add, to settle into his non working life with as much travel as he and Shirley are able to do. That travel includes trips back to Winnipeg, also Winnipeg Beach – where he spent much of his youth. His visits also include time with his sister, Anita Ruth Neville, a name not exactly unknown to Manitobans given her role as the 26th Lieutenant Governor for the Province of Manitoba. And, with one daughter in Toronto, Shirley and Stanley also make regular stops in that city to see his family there.

Not that long ago, Stanley stepped into the world of octogenarians. He is quick to say that getting old is not for sissies, but at the same time, he is one to embrace what each phase of his life has brought.

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Farah Perelmuter – a former Winnipegger in the spotlight

By GERRY POSNER From the north end of Winnipeg, Garden City to be exact, comes yet another Winnipeg woman who has almost singlehandedly built a prosperous business in Toronto – almost out of the blue. And who is this Winnipeg woman? None other than Farah Perelmuter, bornFarah Vinsky, the oldest of Toby and Irv Vinsky’s three daughters.

Farah attended Talmud Torah and Joseph Wolinsky Collegiate, also spent a year at the University of Winnipeg Collegiate. Upon graduation from high school, Farah took a gap year in Toronto working in the modelling industry. During that year, she had a chance to visit Western University in London, Ontario. That visit inspired her to apply there and, after one year at the University of Winnipeg, she was off to Western. Interestingly, not that long ago, Farah served on the Western Alumni Board – a role she filled for six years.

As a teenager in Winnipeg, Farah indicated that she had an entrepreneurial gene, as evidenced by her creating what was a “ self development “ program for teenage girls. When she started that program, Farah was all of 16 and was already working in her spare time in a modelling agency. When she came to Toronto after her graduation from university, she began working at a marketing agency, but the desire to be her own boss was so strong that, in 1995, Farah, along with her husband, Martin Perelmuter, started a business known as “ Speakers Spotlight.”

The business’s purpose was to bring prominent speakers to address audiences at locations all over the world. The couple initiated the business right from the spare bedroom in their apartment – with only one phone and one computer. Worse than that, Farah and her husband had no clients, no experience, no staff and, of course – no money. What they had was a clear vision. That vision was to put the right speaker in front of the right audience and, if they could do that, the impact would be significant and lasting. They also had so little business experience that they tried out different ways of doing things in their business and were not afraid to be innovative. That willingness to create and change likely propelled them speedily into the forefront in their field. As proof of their standing in the industry, Farah and Martin were selected twice as Entrepreneurs of the Year by Ernst and Young.

From that modest beginning emerged what is today called “ Speakers Spotlight,” a business that has grown into one of the world’s largest and indeed most respected speakers’ agencies. Farah and Martin have developed a team of people working for and with them (now up to 35 people, who work both in and out of the office) and, as well, they have created an incredible roster of extraordinary speakers. Their list of speakers includes people with deep experience in their respective fields. That combination of prominent speakers and a loyal, dedicated group of people putting the speakers on to platforms has allowed “Speakers Spotlight” to raise the bar of professional service and integrity within the industry. Would you believe 40,000 speaking engagements over 50 countries are now part of the history of a business that started in Farah’s spare bedroom? Just the list of names who have participated with Speakers Spotlight is staggering. Google Speakers Spotlight and I promise you will be overwhelmed, both by the quantity and quality.

Along the way, the company has received numerous awards and accolades. Most importantly, they have, through the various people that have been involved as speakers, helped to plant the seeds for people in the audience to make changes, alter plans and to inspire them to go forward. Sometimes, it’s as little as hearing the right person tell a story that can affect one person and from there, big things often develop. For Farah, that is what keeps her excited about her business.

In 2017, the couple started another business related to the first one, called “ The Spotlight Agency.” This company connects celebrity talent with opportunities all over the world. The talent comes from every area of life including the fields of entertainment, sports, food, decor and more. What the Spotlight Agency does is to unite these personalities to a brand of partnerships, with digital and creator content,TV, streaming, podcasts and publishing.

Even with the real success of Farah’s business ventures, what pushes her are her two children, Jade and Cole, both now in their 20s, and forging their own trails. As well, Farah appreciates from whence she came and she looks forward to what lies ahead. She treasures her return trips to Winnipeg to see her parents, relatives and indeed, old friends. So much is Farah Perelmuter a true Winnipgger that she still roots for the Winnipeg Jets, especially when they play the Toronto Maple Leafs. So, let the spotlight shine on Farah Vinsky Perelmuter.

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