By BERNIE BELLAN Gustavo Zentner has played many roles since arriving in Winnipeg from his native Argentina in the late 1990s.
In a May 2022 article written for The Jewish Post & News by Myron Love, Love wrote this about Zentner, who had just become President of the Jewish Federation of Winnipeg at the time:
“The new president of the Jewish Federation of Winnipeg – who originally hails from the city of Corrientes in northeastern Argentina – notes that his great-grandfather, among the earliest Jewish immigrants to the country, was one of the founding members of the organized Jewish community and its cemetery – and his mother was the first (and thus far still the only) female to lead the community.
‘My earliest memories are of my mother always chairing meetings of the Federation,’ he recalls.
Thus, it is no surprise that Zentner threw himself into volunteering with the Jewish Federation of Winnipeg very soon after he arrived in our community – among the wave of Jews from Argentina who immigrated here 20–25 years ago.
‘I was delighted to come to Winnipeg,’ the new Federation president said. ‘I found a warm and welcoming community and was happy to contribute in any way I could.’ Zentner added, ‘This is a wonderful community, and I believe that everyone counts. Every person has a story to tell and something to contribute. Let’s make sure everyone is part of the conversation.’
As a board member, Zentner has, over the past 15 years, chaired first the Human Resources Committee, followed by the Community Planning and Allocations Committee, and most recently served as Treasurer, chairing the Finance and Audit Committees. He has volunteered with many other organizations; no doubt that experience will serve him well as he builds bridges throughout the community.
In his business career, Zentner was the president of InterPOC, an international business consultancy, and Honorary Consul of Brazil in Manitoba. Zentner places a lot of emphasis on consultation and planning.”
It was during his term as President of the Federation, in the immediate aftermath of the October 7, 2023 Hamas massacre, that Zentner played a pivotal role in rallying not only members of the Jewish community, but also members of the broader Winnipeg community, in support of Israel. Zentner headed a Manitoba government secretariat dealing with economic diplomacy and worked with many organizations developing trade and investment relations.
That year, Zentner chaired three major rallies: the first at the Asper Campus in October, when more than 2,000 individuals gathered on the campus lawn; a second at the Manitoba Legislature; and a third in the Rady JCC gym, held in memory of the late Vivian Silver.
Each time, Zentner struck just the right chord, demonstrating eloquence and a sincere passion for Israel and the Jewish community. In 2024, he developed strong lines of communication with various levels of government to raise awareness about the surge in antisemitism that followed the October 7 attack. He was especially successful in forming a strong bond with then–Winnipeg Police Service Chief Danny Smyth, along with other WPS members, to respond to and, where possible, prevent antisemitic incidents in the city.
Thus, it was no surprise that shortly after completing his term as Federation President, Zentner assumed a new role as Vice-President for Manitoba and Saskatchewan for the Centre for Israel and Jewish Affairs (CIJA).
On September 25, Zentner spoke at the Remis Forum Luncheon, where he outlined his role with CIJA.
Zentner began by describing his firsthand experience with terrorism as a young Argentine Jew during the 1990s:
“I was there when there were two terrorist attacks – on March 17, 1992, and July 18, 1994. That forged my Jewish identity and my commitment to becoming more visible in terms of leadership in the Jewish community, while building a business or working for others or government. I understood that antisemitism shouldn’t define me; instead, it highlighted a path for my involvement in open society, celebrating the contributions of those who came before me – our leaders who built community and led countries.”
While much of his talk focused on the need for Winnipeg Jews to support Israel and engage younger generations, Zentner also explained CIJA’s mission and his particular role within the organization.
“Our main business is Canadian Jewish advocacy,” he said. “CIJA is the advocacy agent of Jewish federations across the country.”
The head office of CIJA is located in Toronto. Zentner noted that the organization’s President and CEO, Noah Shack, made his first official visit to Winnipeg shortly after assuming his new role.
“We met with Premier Kinew, Mayor Gillingham, MP Ben Carr, and with community organizations, funders, and allies,” Zentner said.
In addition to Winnipeg, CIJA has staff in Montreal, Ottawa, and Vancouver.
“Our core objective today is to combat antisemitism across Canada,” Zentner stated.
In addition, CIJA consults with other Jewish advocacy organizations worldwide in a group known as the “J7,” modeled after the G7 economic alliance.
“Canada’s is one of the seven largest Jewish communities in the world,” he explained. “Our counterparts include Argentina, Australia, France, Germany, the United Kingdom, and the United States. When the Prime Minister of Australia or Great Britain is considering a policy, we engage in discussion with our counterparts so we can anticipate and respond—not only to support another Jewish community abroad, but also to understand the implications for Canada.”
Zentner also noted that CIJA represents Holocaust survivors in Canada through the Claims Conference.
When it comes to combating antisemitism, he emphasized, it cannot be left to one organization alone.
“In Canada, antisemitism has to be confronted by society at large, not exclusively by the Jewish community,” he said. “Working closely with the Jewish Federation, other organizations, volunteer groups, and individuals is the only way forward.”
“The ideal scenario is one where we identify advocacy channels, messaging, and issues, and support organizations and individuals to advance our cause—protecting Jewish life and ensuring that Jews have access to all aspects of society, free from intimidation, harassment, or hostility.”
We are placing a strong emphasis on community partnerships and recently celebrated a meaningful example through the Asper Community Shabbat program. The Gwen Secter Creative Living Centre and CIJA co-hosted a special Shabbat gathering with members of Indigenous communities, including First Nations Elders, representatives from the Manitoba Métis Federation, the Inuit community, and the Southern Chiefs’ Organization.
As CIJA’s representative, Zentner described his approach to working with governments, the Winnipeg Police Service, and other law enforcement agencies:
“As the advocacy agency for the federation system, we support Jewish organizations and individuals when they need advocacy or policy change. Our work includes engaging with the City of Winnipeg and the Province of Manitoba, driving accountability and action when our community is attacked or discriminated against.”
He added that he has been direct in telling officials, particularly the police, to take concrete action against antisemitism.
“To do that, we consult and engage with law enforcement on an ongoing basis,” he said. “When it comes to defending Jewish members of the community, we look to law enforcement to do that for us. At the same time, the community can play an important role through volunteers and professional programs through the Jewish Security Network.”
Zentner clarified that asking governments to protect Jewish Canadians is not a special plea for the community:
“We’re not telling civil society to defend the Jews,” he said. “We’re saying: defend Canadian citizens, Canadian values, and minority groups under attack.”
A second objective, Zentner explained, is revitalizing partnerships with Israel so that governments can maintain “positive, healthy relationships” with the Jewish state.
“In my role, I’m responsible for ensuring that we have viable, credible, open lines of meaningful engagement with all levels of government. That is not easy. We hope that the U.S.-led peace plan will open opportunities to reimagine and strengthen Canada–Israel friendship and collaboration. A recent example was the official visit of H.E. Iddo Moed to Saskatchewan, advancing economic diplomacy, collaboration, and market diversification opportunities for both countries.”
A third component of his work, he said, is “community mobilization”—educating and activating members of the Jewish community.
“This is where I spend a lot of time speaking with members of our community—those born here and those who immigrated from elsewhere, like me. There is a large South American Jewish community that began with the Federation’s Grow Winnipeg initiative 25 years ago, as well as significant Hebrew-speaking folks from Israel and Russia. These communities bring valuable lived experience in facing antisemitism and security challenges. Working with them and mobilizing their networks gives us greater access to the broader community.”
Zentner also highlighted CIJA’s ongoing advocacy efforts:
“We advocate for Jewish life, protecting synagogues, community centres, and schools, and influencing policy,” he said, citing the federal government’s recent passage of Bill C-9, which strengthens laws against hate crimes.
Zentner also addressed the federal government’s recent decision to recognize a Palestinian state, pointing to their communication with the PMO:
“Recognition cannot come without clear conditions for Palestinian statehood,” he said. “We have been communicating with Prime Minister Carney since he first signalled that intent in July, to ensure it was not a unilateral, pre-emptive gift to Hamas. CIJA advocates not only for Israel or the Jewish community, but for upholding Canadian values.”
Another aspect of CIJA’s work, Zentner added, is providing antisemitism training and Holocaust education.
“We support organizations qualified to deliver training for all levels of government and civil society. Currently, we are working with the provincial government, the Civil Service Commission, and others to increase training opportunities and accountability, ensuring anti-racism policies are in place and enforced.”
During the Q&A, Zentner discussed CIJA’s consultations with police during Folklorama, when regular pro-Palestinian protests occurred outside the Asper Campus.
“We reached an understanding to ensure that, whether through permits or other mechanisms, such protests would not take place immediately outside the campus in the future,” he said, adding that the Winnipeg Police Service has committed to a stronger presence and more effective action next year.
To advance these advocacy projects, he emphasized, CIJA works collaboratively with the Jewish Federation, Asper Campus, Rady JCC, and community representatives who share their perspectives with police leadership.
At the close of his remarks, Zentner returned to his personal story, recalling that his family left Argentina following two terrorist attacks against Jews in 1992 and 1994.
“We must not go into a dark space,” he said. “That’s my role every day—and it’s a difficult role. But I won’t let that define who I am or how we define our community.”
He noted that collective advocacy has already produced tangible results, such as the provincial government’s appointment of a hate crimes prosecutor, commitments to hate training across public institutions, and increased financial support for Jewish organizations in Winnipeg resulting from a first time ever pre-budget consultation held with the province earlier in the year. CIJA has also worked with the City of Winnipeg on measures to protect Jewish institutions from hostile demonstrations and to ensure that publicly funded cultural organizations do not engage in antisemitic programming.
“Our community is not alone,” Zentner concluded. “We have countless allies who actively support our right to exist—here at home and in Israel. The Jewish community has played a significant role in building this country and contributing to all aspects of life. We need to continue engaging allies to stand visibly and vocally with us today.
I believe we all have a role to play in improving Jewish life in Canada and supporting the relationship between our community, Canada, and Israel. There is truly no work I could imagine more meaningful or impactful than serving our community, advancing our advocacy, strengthening government relations, and expanding our partnerships.
We are resilient, strong, and proud of our Jewish identity, and our relationship with Israel, as the homeland of the Jewish nation.”