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‘Hateful remarks, gestures’: Canadian coffee chain boots franchisee at Jewish Montreal hospital

The Second Cup franchisee who chanted "The Final Solution is coming" at Concordia University (X photo)

Second Cup Café said that the anti-Israel protester had violated the chain’s “values of inclusion and community.”

(Nov. 24, 2024 / JNS) The Canadian chain Second Cup Café announced on Saturday that it shut down a franchisee’s cafe at Jewish General Hospital in Montreal and terminated its relationship with that person after the latter “was filmed making hateful remarks and gestures.”

“Second Cup has zero tolerance for hate speech,” the chain stated. “In coordination with the hospital, we’ve shut down the franchisee’s cafe and are terminating their franchise agreement.”

The person’s actions, the chain said, breach the franchise agreement and “violate the values of inclusion and community we stand for at Second Cup.”

Idit Shamir, the consul general of Israel in Toronto and western Canada, named the former franchisee as Mai Abdulhadi, and said that the latter had chanted “the Final Solution is coming” and performed a Nazi salute at Concordia University, “while running a café at Jewish General Hospital, a place built by Holocaust survivors.”

“Thankfully, Second Cup acted swiftly: café shut down, franchise revoked,” Shamir wrote. “Mai Abdulhadi—Hate speech isn’t just vile, it’s a threat, and it will be met with consequences.”

The company earned accolades—and some promises of business—from Paul Hirschson, the Israeli consul general in Montreal, and leaders at the Centre for Israel and Jewish Affairs, and Friends of Simon Wiesenthal Center.

“This great Canadian, Montreal-owned company has taken this principled stand at risk to their own business. In so doing, they are showing the courage and leadership Canada needs right now but is so desperately lacking from those in the highest of public offices,” stated Leo Housakos, a senator from Quebec. “I hope everyone goes out and buys their coffee tomorrow.”

Michal Cotler-Wunsh, the Israeli special envoy for combating antisemitism, wrote that it “turns out moral clarity is not so difficult.”

“Thanks Second Cup for showcasing Canadian values standing up to lethal hate speech and incitement,” she wrote. “Antisemitism is not a problem of Jews. It’s a problem of antisemites and the people and places that allow it to spread.”

“How is it that a coffee chain was able to put out a statement condemning antisemitism and racial hatred, faster, clearer and unambiguously better, than the prime minister of Canada?” wrote Arsen Ostrovsky, CEO of the International Legal Forum.

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Sandy Sheegl honoured after retiring as executive director of G.R.O.W. Winnipeg

Karyn Lazareck (left) with Sandy Sheegl

By BERNIE BELLAN It was in the late 1990s that a group of individuals gathered at the old YMHA on Hargrave to discuss the lack of opportunities for individuals with special needs in the Jewish community. A steering committee was formed, under the leadership of Karyn Lazareck.
In an article written for The Jewish Post & News by Fern Swedlove in 2010, Fern explained how that steering committee eventually came to create a program known as G.R.O.W. – which stands for “gainresourcesourway.”
Here is how Fern described the evolution of G.R.O.W. from a seed of an idea to a thriving organization that serves the needs of a great many young adults with special needs in our community:
“In 2002, G.R.O.W. in Gimli was founded as a project of the Steering Committee for Persons with Disabilities in the Jewish Community. The committee of volunteers was led by Karyn Lazareck, and through partnering with the University of Manitoba Department of Occupational Therapy, a unique summer life skills program for young adults (age (18- 24)) with social and intellectual disabilities was developed. The program provided the opportunity for individuals to learn and practice life skills and social skills in a safe environment. The partnership with the university supported the development of evidence-based curricula as well as quality assurance through the establishment of a program evaluation process.
“The G.R.O.W. in Gimli Program quickly became known in the community, and based on its success, the G.R.O.W. in Winnipeg Program was established in 2010. Originally, both of the programs were piloted under the auspices of the Rady Jewish Community Centre. In November of 2013 further success and development of the program facilitated G.R.O.W. becoming an independent registered, charitable organization governed by a Board of Directors comprised of parents and professionals

G.R.O.W. participant Rachel Nickel with her mother Marilyn. Rachel was a recent participant in the Winter Special Olympics held in Turin, Italy, where she won three bronze medals in snowshoeing.


“The G.R.O.W. in Winnipeg Program is an innovative, transitional day program for young adults (21 and older) preparing for independent living. Centered on the individual with a goal oriented approach, the program focuses on life management, health and healthy living, and the development of social, recreational, and pre-vocational skills.”

In a subsequent article that I wrote in 2022 about the 20th anniversary of the G.R.O.W. in Gimli program, I noted that Sandy Sheegl was the executive director of the G.R.O.W. program. What I didn’t know at the time was that Sandy was the only executive director G.R.O.W. had ever had.
On Thursday, April 10, a large group composed of parents of G.R.O.W. participants over the years, along with many participants themselves, gathered at the home of Barb Ivans, who was one of the members of that original steering committee which led to the development of G.R.O.W.
The purpose of the evening was to honour Sandy Sheegl who, after 23 years as executive director of G.R.O.W., will be retiring from that position.
Karyn Lazareck paid tribute to Sandy’s long years of service. She described how she first met Sandy at one of those early steering committee meetings:  ”And there I was chairing a meeting in a hallway and in way over my head. The meetings were unbelievable. We had all kinds of very knowledgeable people who had a lot to say, and as an inexperienced chair, I let them say it. And so the meetings were marathons. At one of those meetings, I leaned over to ask my friend Joanie Sheps: ‘Who that young woman was silently crying in the corner?’ and Joanie told me ‘That’s Sandy Sheegl and her son was just diagnosed with autism’ and Joanie and I knew firsthand how hard it was for parents seeking support, especially within the Jewish community. So she (Joanie) looked at me and said, as only she could, ‘Well, she better get a grip,’ and I think we can all agree because Sandy got her grip.

“Sandy joined our committee and, over the next 30 years took on numerous roles, culminating as the executive director of G.R.O.W. She co-chaired the special needs steering committee, working alongside Jan Thompson, and together this committee lobbied the synagogues, schools and camps to promote inclusionary policies.”
Lazareck went on to describe how Sandy Sheegl oversaw the growth of G.R.O.W. from what was originally just a summer program in Gimli to a full-time program with the purchase of a house at 93 Willow (also a gift from the Lazareck family).
Sandy Sheegl has worked tirelessly to insure the success of the G.R.O.W. program. Karyn noted that  ”One of Sandy’s greatest moments in leadership came during the dark days of Covid. While most programs shut down, Sandy ensured that G.R.O.W. remained active. She and the team held Zoom meetings twice daily, hosting games, contests, and even delivering bingo cards to participants’ homes.

“She secured funding that allowed for a staggered reentering, ensuring that doors at G.R.O.W. were open well before any other program. And I don’t know of any other professional in the field who did what she did, out of love and compassion… and dedication. Sandy brought that competitive spirit to fundraising and under her leadership, our events became more successful each year.”
In one final moment of tribute, Lazareck noted that she herself will soon be honoured with the presentation of  a “meritorious service medal from the Governor General acknowledging G.R.O.W. and its influence beyond this province. I knew the honor must be shared with her, and so I’m inviting Sandy to join me in Ottawa for the presentation.”

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BB Camp finds itself embroiled in controversy over camp co-director Jacob Brodovsky

BB Camp co-director Jacob Brodovsky

(April 10, 2025) By BERNIE BELLAN It began with an article on a website that purports to expose anyone the owners of the website (whoever they are; their name or names are not listed anywhere on the site) deem to be anti-Israel.)
In an article recently posted on the website, B’nai Brith Camp co-director Jacob Brodovsky is accused of “engaging with anti-Israel and pro-Palestinian posts.”
The article goes on to say that “These activities, critics argue, demonstrate a clear bias that is inappropriate for someone in a position of influence over impressionable Jewish youth.” (The article does not give the names of any of these “critics.”)
The article further says that “ ‘It’s unacceptable,’ said one community activist. (Again – no name given.) ‘Parents send their children to BB Kenora for a safe, enriching Jewish experience—not political indoctrination against Israel. We demand Jacob’s removal.’ “
Nowhere does the article cite any instance in which Brodovsky engaged in “political indoctrination against Israel” in his capacity as camp director.
What apparently enraged the author of the article on the website was Brodovsky “liking” certain social media posts that had been posted by someone who goes by the name “Rusty Robot.” Apparently the social media posts that are at the centre of this controversy were posted in the spring of 2024, which might lead one to wonder: Why is the author of the article going after Brodovsky now?

According to the article, “The controversy has led some families to threaten to withdraw their children from the camp. ‘As long as Brodovsky remains, I’ll find another camp,’ stated one father. ‘He shouldn’t be shaping young minds with extremist views.’ ” (Again, the father’s name, similar to the “community activist,” is not given, nor is there any evidence cited of Brodovsky ever having shaped “young minds with extremist views.”)
In addition to the article on the website itself, there are several comments from individuals who, in some cases, give their full name, but in others only their first name, and who level some very serious accusations against Brodovsky, including this comment from someone who gives her name only as “Amy”: “if you are the director of a Jewish camp who shuts down support for hostages and protests the raising of the Israeli flag and singing Hatikvah, then your politics are affecting your role and the climate at camp.”
Two other commenters also criticize Brodovsky’s wife, Lexie Yurman, with someone named Rachel writing that ” I’m confused why there is no commentary on his wife, who runs the camp along side him and has allowed for this behaviour from him for years. She is complicit to his actions.” Another commenter by the name of Nancy writes: “I am confused to why Lexie Yurman, the co-director is not mentioned, since she has allowed for these actions to take place at the camp. She may not be able to control his online behaviour, but she certainly has control over actions taken at the camp and should be implicated in regards to the decisions made there.”

With controversy raging, the board of B’nai Brith Camp held an emergency meeting the evening of Tuesday, April 8, during which the directors discussed Brodovsky’s fate and how to respond to the article in question.
It should be noted that during the time that Jacob Brodovsky and his wife (and co-director of BB Camp), Lexie Yurman, have been running BB Camp (since 2021) it has seen record registrations.

On Wednesday, April 9, the board of BB Camp issued the following statement:
BB CAMP CO-EXECUTIVE DIRECTOR APOLOGIZES FOR SERIOUS ERROR IN JUDGEMENT
 
Maintains Position, with Conditions, Following Unanimous Support of the Board
After conducting painstaking due diligence, the BB Camp Board of Directors unanimously voted to retain Co-Executive Director, Jacob Brodovsky, following his full apology for his serious error in judgement on social media. 
After listening to all comments and concerns, the Board made a decision that it believes is best for the organization moving forward. 
“While we know not everyone will agree with our decision, we have full confidence that Jacob will continue to provide our campers, families, and clients with the same safe and nurturing environment that they have come to expect and enjoy over the last four years,” said Board chair, Leah Leibl. 
She pointed to Jacob’s sincerity in issuing an apology. 
“I accept full responsibility and sincerely apologize for the gravity of my mistake and lack of judgement in liking posts that did not align with the values of BB Camp,” said Co-Executive Director, Jacob Brodovsky.  “I am extremely remorseful for my actions and most grateful to be able to continue in my role serving our Jewish community.”
Jacob also reaffirmed his belief in the State of Israel and is working closely with others to examine steps that can be taken to strengthen Jewish life and deepen support for Israel at Camp. 
Jacob added, “I believe in Israel’s right to exist and care deeply about the safety of all Jews and Israelis.” 
In addition to the apology, the Board requires their Co-Executive Director, who agreed, to exercise due caution in his use of social media and avoid any activity that may run counter to the mission of the organization. The Board of Directors has also expressed to Jacob the extreme seriousness of this matter, and has reinforced to him his obligation to uphold all Camp policies. 
 
Apparently though, the board’s statement did not mollify whoever runs the website that first broached the allegations about Brodovsky. In a post published also on April 9, an article on the website suggests that “the board’s decision to retain Jacob Brodovsky reveals a dangerous capitulation to woke pressures—at the expense of true Zionist values.”
The article goes on to say that “At the time of writing,” the website ” has received numerous communications from angry parents who are banding together and preparing a petition aimed at pressuring the board to overturn their decision and remove Brodovsky. This groundswell of community action underscores the depth of disappointment and anger toward a board that appears more concerned with appeasing a narrow ideological subset than with protecting the core values of Zionism and ensuring a safe, enriching environment for its campers.”
The article ends with: “The board’s weak and dangerous decision is setting a perilous precedent. By prioritizing appeasement over accountability, they have effectively signaled (sic.) that catering to woke demands is more important than protecting the future of our children and preserving the heritage of our community. As long as Brodovsky remains at the helm, the values of Zionism and the safety of our youth are under threat.
“The time for empty apologies and half-measures is over. The community’s message is loud and clear: Enough is enough, ‘the asshole has to go’. Until the board reconsiders its decision, angry parents are mobilizing, and their collective voice will not be ignored.”

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2025 JNF honorees Yossi and Albert Benarroch recognized for outstanding community leadership

Al & Rabbi Yossi Benarroch

By MYRON LOVE It was a shiduch made in heaven but sadly, all good things must eventually come to an end.  Thus, after nine years as spiritual leader of Adas Yeshurun Herzlia Synagogue, Rabbi Yossi Benarroch is retiring – as of the end of July – and returning full time to his family in Israel.  Before he goes though, our Jewish community is giving the beloved rabbi a memorable send-off as one of the honorees at this year’s annual JNF Negev Gala – which is scheduled for Tuesday, May 6.
 
To make the occasion even sweeter, Rabbi Benarroch will be joined on stage by his fellow honoree – his brother, Albert. Where Yossi has been an outstanding community leader in the spiritual realm, Al is a leader in the social services area. For the past eleven years, he has served as Executive Director of the Jewish Family and Child Service. (His title was recently changed to CEO.) He served as the JCFS Clinical Director for 15 years before that.  Al also contributes to our community’s religious life as the regular chazan for Yom Tov at the Chevra Mishnayes Synagogue in the North End’s Garden City neighbourhood. 
 
Both brothers describe the JNF recognition as a great honour. “I know our parents would have schlepped a lot of nachus from this,” Yossi says.  “This award is particularly significant to me because of my own strong connection to Israel,” he adds.
 
Al ads that “it is humbling” to be included among the many Negev Gala honorees over the years who have stood out for their leadership, philanthropy and dedication to our Jewish community and to the people of Israel.
 
He hastens to point out – needless to say – that while the recognition is much appreciated, his hope is that the honour – and the funds raised on the evening – will help make a difference for thousands of Israelis and some IDF veterans in Winnipeg suffering from PTSD.
 
“I have dedicated my 36-year career – including the past 26 years working for the JCFS –  to helping clients suffering from mental health problems,” he notes.  “In Israel today, it is estimated that 70% of Israeli children are suffering from PTSD. You would be hard-pressed to find a family in Israel that isn’t experiencing trauma from the events of the past 18 months of war – and a lifetime of stress from the constant threat of rocket fire and terrorism.”
 
 To help some of those families in need, he reports, the project in Israel that the Benarroch brothers  have chosen to support with the bulk of the funds from this year’s gala is an expansion to the Sderot Resilience Centre Family Therapy Suite.
 
According to the JNF webpage, the Resilience Center in Sderot was established by the local government in 2008, to promote resilience, strengthen individuals and the community, and foster the development of partnerships. The Resilience Center provides much needed support for these children and their families, offering therapy and emotional support, a 24/7 hotline, courses for parents to deal with child anxiety, emergency services and more. The Resilience Centre is currently lacking important infrastructure to support the children and families – suffering the trauma of repeated attacks – who rely on it. 
 
Funds raised by the gala will go towards expanding the existing facility by adding a new Trauma Resilience Centre as well as a protective bomb shelter and make the centre accessible for those with disabilities. The additional wing will have 8 therapeutic rooms and allow for double the daily number of patients
 
Al Benarroch adds that, as part of the norm over the past few years, a portion of the funding raised from the gala will remain in Winnipeg –with some of that sum going toward the JCFS for programming aimed to help IDF veterans living in Winnipeg who may be dealing with their own PTSD – and the remainder going to support youth activities at the Adas Yeshurun Herzlia Synagogue.
 
Yossi and Al Benarroch are two of four sons (also including Rabbis Yamin and Michael) born to the late Solomon and Mary Benarroch, originally from Morocco, who came to Winnipeg in the early 1960s.  For many years, as Torah reader, teacher of maftir, soifer (scribe), shoichet and occasion mohel, Solomon was an integral part of the religious life of our community. He and Mary were exemplary role models for their sons as observant Jews and ardent Zionists.
 
All four brothers are Joseph Wolinsky Collegiate graduates. Yossi earned a physical education  degree from the University of Manitoba in 1984, following which he made aliyah.  He studied at the Mercaz Harav Yeshiva (among others), receiving smicha in 1991.  In 1999, he and his wife, Elana, and their children moved to Vancouver.
 
He and his family were back living in Israel in 2016 when the Adas Yeshurun Herzlia pulpit became vacant. “I saw it as an opportunity to fulfil what I felt was my obligation to give back to the community which had given me so much in my early years,” he says.
A second motivation was that he would be able to spend more time with his aged parents and two brothers in Winnipeg.
 
“My wife, Elana, didn’t want to leave Israel,” he reports, “but she understood how important this was to me.”
 
The arrangement that they agreed upon was that he would spend blocks of nine weeks in Winnipeg, followed by three in Israel.  He always made sure to be home (Israel) for Pesach, Sukkot, and half of Chanukah.  Now, nearing 68 years of age, and with his parents both having passed away, Yossi Benaroch feels that it is time to go back permanently.
 
He leaves with many positive memories of his time at the Adas Yeshurun Herzlia – our community’s dominant Orthodox congregation – where he has been much loved. During his time in Winnpeg, he has also been responsible for kashrut supervision at Shmoozer’s Restaurant, the Simkin Centre, the Gwen Secter Creative Retirement Centre and Gunn’s Bakery – a role that Adas Yeshurun Herzlia rabbis have traditionally taken on over the past 20 years or so.
 
He is looking forward to spending a lot more time with his wife, their seven children and 14 grandchildren – almost all of whom are in close proximity to each other.
 
The gala this year will also be featuring Israeli-American comedian Modi Rosenfeld.
 
Readers seeking more information about the Gala can contact the JNF office at 204 947-0207 or david.greaves@jnf.ca.

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