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New Winnipeg-based online store features pro-Israel designs: SHALOM CUSTOM DESIGNS. 

We were alerted to a new online store opened by Val Benevet, who has a strong background in marketing. The store, called SHALOM CUSTOM DESIGNS, is selling t shirts that feature pro-Israel themes and, just in time for Chanukah – Chanukah themes as well.
We asked Val to describe how she came to open her online store. Here’s what she wrote:
Oct. 7 changed a few things for me, as for many of us of course.… it pulled me closer to our people and it, unfortunately, created a distance from certain friends and acquaintances. 
Over the days, I developed this urgent need to actively feel connected to our roots, our people and our land.  I found myself creating four I STAND WITH ISRAEL t-shirts for my kids to wear to Gray Academy on “casual day” – supporting the Israel Emergency Fund. Friends started commenting and praising me on my crafted items so I made a few more to give away. Then I thought, I can make more, sell them and donate the profits to the same emergency fund.  I did that – then created a different t-shirt style and then I thought: this is what I want to do; I want to work on a product line that embraces Judaism and love for Israel.  
 And so I did. I created the social profiles for the new brand, an online shop and a number of extra products to form a collection.  I received dozens of hateful and obscene messages from strangers, yet here I am proud and tall to help all Jews and friends of our homeland to express the love for Israel and Judaism.  
 As of now, I have a couple of pieces that generate a donation of $5 per piece to the CJA (Israel Emergency Fund) and the idea is to always have at least one Jewish cause to support through the sales of my shop. 
 Shalom Custom Designs website is: 
https://www.shalomcustomdesigns.com/ 

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Winnipeg Beach Synagogue about to celebrate 75th anniversary

By BERNIE BELLAN (July 13) In 1950 a group of cottage owners at Winnipeg Beach took it upon themselves to relocate a one-room schoolhouse that was in the Beausejour area to Winnipeg Beach where it became the beach synagogue at the corner of Hazel and Grove.
There it stayed until 1998 when it was moved to its current location at Camp Massad.
On August 2nd members of the synagogue will be holding a 75th anniversary celebration.


As part of the celebration anyone who is a descendant or relative of any of the original members of the first executive committee (as seen in the photo here) is invited to attend the synagogue that morning.
If you are a relative please contact Abe Borzykowski at wpgbeachshule@shaw.ca or aborzykowski@shaw.ca to let Abe know you might be attending or for more information about the 75th anniversary celebration.
We will soon be publishing a story about the history of the beach synagogue, which is something I’ve been writing about for over 25 years.

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Vickar Family cuts ribbon on new Tova Vickar and Family Childcare Centre

By MYRON LOVE In the words of Larry Vickar, the Shaarey Zedek’s successful Dor V’ Dor Campaign “is not only a renewal of the synagogue but truly a renewal movement of Jewish life in our community.”An integral part of that renewal movement was the creation of a daycare centre within the expanded synagogue.  On Monday, June 23, Larry and Tova Vickar cut the ribbon, thereby officially opening the Tova Vickar and Family Childcare Centre in the presence of 100 of their family members, friends and other supporters of the project.
The short program preceding the morning ribbon-cutting began with a continental breakfast followed by a welcome by both Fanny Levy, Shaarey Zedek’s Board President, and Executive Director Dr. Rena Secter Elbaze. In Elbaze’s remarks, she noted that Larry and Tova wanted their family (including son Stephen and family, who flew in from Florida) and friends at the event to celebrate the opening of the Tova Vickar and Family Childcare Centre, “not because of the accolades, but because, as Larry put it, he hopes that their investment in the congregation will inspire others to do the same.”
“When Larry and I spoke about what this gift meant to him and the message he wanted people to take away,”  she continued, “I couldn’t help but connect it to the teachings of Reb Zalman Schachter-Shalomi whose book – Age-ing to Sage-ing – changes the whole way we look at the concept of ageing and basing it on our ancestral teachings.”
She explained that his concept of “Sage-ing” is based on three key ideas – Discover your meaning and purpose; accept our mortality and think about the legacy you want to leave.
“Larry spoke about these exact concepts when we met,” she said.
Elbaze also noted the presence of Shaarey Zedek’s newly-arrived senior Rabbi Carnie Rose, former Rabbi Alan Green, and area MLAs Mike Moroz and Carla Compton.
Larry Vickar expressed his great appreciation for all those in attendance.  “Tova and I are deeply moved to stand here with you today for this important milestone in our community”, he said. “We are grateful to be surrounded by all of you, the people we care about, our family and friends… you who have touched our lives and played some part in our journey.”

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New Israeli restaurant opens in River Heights

By BERNIE BELLAN (July 6, 2025) It’s been a long time since our community has been able to welcome the opening of a restaurant that specializes in Israeli food.
That void is now filled with the opening of The Green Falafel, at 1833 Grant (corner of Centennial – next to the Subway), which opened its doors (to huge crowds) on Monday, July 7.

The staff at The Green Falafel
(owners Ariel & Elena Maudi second and third from left)

The restaurant is the fulfillment of a dream long held by the husband and wife team of Ariel and Eden Maudi, who have been living in Winnipeg the past 11 years.
Ariel, who was born in Israel and grew up in Beer Sheva, says that he worked in telecommunications in Ramat Gan for several years. He adds though that he had always dreamed of owning his own falafel stand in Israel, but life was difficult there and he decided to come to Canada as a tourist to see whether there were any opportunities here for him, Eden and their two young children.
Eden, who was born in Russia and moved to Israel with her family in 1996, stayed behind with the two kids, who were both pre-schoolers, while Ariel tested the waters in Canada first.
Ariel says he came to Canada as a tourist in 2013. His first stop was in Toronto, where he acquired his 1st class driver’s license. At the end of 2013 he moved to Winnipeg where he began working as a truck driver. Soon he found himself employed as a successful sales person at Vickar Nissan where, he says, he once achieved the status as the top car sales person in Canada. After working at Vickar Nissan for a number of years, Ariel began working as an installer for Bell MTS.
Meanwhile, Eden began working at a Walmart, later at the Costco on Regent.

But, when the opportunity to move into a space that had been previously occupied by another restaurant, but which had closed, became available, Ariel and Eden decided to open their own Israeli restaurant in an area that hadn’t seen Israeli food served since the controversial closure of Bermax Café in 2019.
The Maudis say that they will be serving a variety of Israeli dishes – all vegetarian, and that they will be fully kosher.
The “green” in Green Falafel, by the way, Ariel Maudi explains, comes from the cilantro and parsley that are added to the chickpeas. In addition, their pitas will be coming from Israel and will be baked fresh daily.
The Green Falafel is open from 10-8 Sunday – Thursday and 10-4 on Friday. (Closed Saturday).Delivery will be available through Uber Eats and DoorDash.
Call 204-557-7837 for information.

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