Features
What led to the complete disappearance of Sabra Hummus from store shelves?
“Don’t it always seem to go
That you don’t know what you’ve got ’til it’s gone”
-from Joni Mitchell’s “Big Yellow Taxi” (1970)
By BERNIE BELLAN I wasn’t actually thinking about Sabra Hummus until one day recently when I was sitting together with a group of guys – some of whom were Israeli-born when, out of the blue, one of them asked me if I knew why you couldn’t find Sabra Hummus anywhere in Winnipeg?
“Can’t find it?” I thought. Surely it must be available somewhere here. I said that I thought it must be on a grocery shelf at least in Sobeys on Taylor because if any store was going to have a product with as obvious an Israeli name as “Sabra,” it was going to be Sobeys on Taylor.
After all, going back a few years, anytime you went shopping for hummus the Sabra brand was ubiquitous.
So, I said to the fellow who had asked the question that I was now curious to delve further into whether Sabra Hummus had indeed disappeared from Winnipeg store shelves. I added that I would start by inquiring at the Sobeys store on Taylor – where I knew the manager, Dave McDonald, and that I would ask Dave whether it’s true that Sabra Hummus is no longer available at his store.
I emailed Dave asking him that question but, while I was waiting for a response, I began to search on the internet to see whether there might be an explanation as to what had happened to Sabra Hummus – and whether its disappearance from store shelves wasn’t something unique to Winnipeg.
Naturally, I began with a Google search for Sabra Hummus. While the search led me to discover many different things about Sabra Hummus, the one thing that I found most surprising is that Sabra Hummus, despite its Israeli name, is now wholly owned by PepsiCo.
It was when I received a phone call from a Sobeys representative in response to an email I had sent that it also emerged that, as has been the case with many other products that come from the US, Sobeys had decided to stop importing Sabra Hummus (which used to come in 30 different varieties) ever since Trump imposed his tariffs on Canadian exports going back to February of this year. (Sobeys, by the way, owns many different brands of stores: Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farn Boy, Longo’s, and Lawtons Drugs.)
But, to my even greater surprise, I learned from a representative of PepsiCo that Sabra Hummus is not even being produced any more – at least not in the plastic tubs that had the very recognizable Sabra logo on them. I’ll have more about what the PepsiCo representative wrote in an email to me, but first – a brief history of Sabra Hummus – and the many problems it’s endured over the years.
Most of my information came from – where else? Wikipedia, but it turned out the Times of Israel also had a very interesting article – written in December 2024, that examined the effect that the Boycott Divest Sanctions movement (BDS) had on Sabra Hummus.
Yet, while both the Wikipedia and the Times of Israel articles did talk about the problems that the Sabra brand had been encountering in recent years, it was only when I received that email from a representative of PepsiCo that I was able to verify that, as of now, Sabra Hummus is no longer being manufactured altogether although, as I’ll explain later, Pepsico does plan on bringing it back into production in 2026.
What happened to Sabra Hummus then?
Here’s some of the information about Sabra Hummus that is largely taken from the Wikipedia article about Sabra Hummus:
“The company was founded in 1986 by Zohar Norman and Yehuda Pearl as Sabra-Blue & White Foods. The company was bought in 2005 by Israeli food manufacturer Strauss.
“In March 2008, Strauss entered a joint-venture partnership with Frito-Lay, a division of the multinational PepsiCo corporation. Strauss owned 50% and PepsiCo 50% of the company. In November 2008, the company announced the construction of a new $61 million plant in Chesterfield County, Virginia, expected to employ 260 people and come on line in mid-2010. The company grew over 50% between August 2008 and August 2009.
According to Wikipedia, by 2016, Sabra Hummus had become the dominant player when it came to selling hummus in the United States: “By 2016, Sabra had gained a 60% market share of hummus in the United States, and, through its co-ownership and sales channels with PepsiCo, was close to $1 billion in annual sales.”
The Times of Israel article noted that Sabra’s share of the hummus market in the US grew even more: “At the start of 2021, Sabra Dipping Company — which is jointly owned by Strauss Group and PepsiCo — sold US supermarkets nearly two-thirds of their hummus.”
Yet, it all seemed to start coming apart in recent years. By 2024, according to Wikipedia, Sabra’s share of the US hummus market had dropped to only “36%.”
There are many reasons for Sabra’s rapid descent from dominance of the US hummus market and both the Wikipedia and Times of Israel articles examine those reasons, but it does seem strange that, notwithstanding the drop in sales that Sabra might have suffered in the past few years, PepsiCo has simply stopped producing it altogether.
I wouldn’t have believed that until I received the email from a representative of Pepsico, to which I referred earlier. Here’s what I was told: “Regrettably, we are temporarily stepping back from full-size hummus tubs to improve product offerings. We know that’s a big disappointment since fans like you have been looking high and low for it!
“Our full-size hummus tubs are expected back in late 2026. In the meantime, our Guacamole and Hummus Snackers remain available at many grocery stores across Canada.”
After reading that email, one might be forgiven for thinking that something drastic – something beyond loss of market share, had happened to Sabra Hummus.
But Sabra had had huge problems in the past – from which it always bounced back.
Here’s what Wikipedia noted about problems Sabra had encountered in the past: “On April 8, 2015, Sabra recalled 30,000 cases of its classic hummus after a tub in Michigan tested positive for Listeria.”
Then, the Wikipedia article went on to say: “On November 19, 2016, Sabra voluntarily recalled multiple hummus varieties across the U.S. after Listeria was discovered at one of its manufacturing plants, though the company stated the bacteria had not been found in any of its actual products.
“In March 2021, Sabra recalled about 2,100 cases of 10 oz. Classic Hummus, following a routine inspection by the FDA in the US, due to a possible salmonella contamination. The recall affected 16 states in the U.S.”
Yet, despite all that, as has previously been noted, the Times of Israel article of December 2024 pointed out that, prior to that March 2021 product recall, Sabra Hummus still dominated the US market for hummus, to the extent that nearly two-thirds of the hummus sold by US supermarkets came from Sabra.
To this point we haven’t mentioned one other factor that certainly affected sales of Sabra Hummus, although to what extent is very hard to determine: The concerted boycott campaign which was part of the BDS (Boycott, Divest, Sanctions) movement that targeted Sabra Hummus in particular, and which had been started at several different universities in the US, beginning in 2010.
According to the Times of Israel December 2024 article, the “campaign against Sabra hummus started on the US West Coast 14 years ago, when anti-Israel activists began denouncing Sabra for donating food to the IDF Golani Brigade.
However, despite that campaign having “kicked into higher gear”… with “hundreds of supermarkets and other stores in North America and Europe” having had stickers denouncing Israel placed on tubs of Sabra Hummus, the ToI article insists that the BDS campaign which was carried on mostly on US college campuses was not a major factor in declining Sabra Hummus sales.
Instead, the Times of Israel article claims it was the March 2021 product recall that was the decisive factor in Sabra Hummus sales plummeting. According to the ToI article, “a salmonella contamination recall on products made at Sabra’s Virginia factory took a devastating toll on the brand, which lost half its market share in just one quarter.”
And yet – to make matters even more complicated, an article in still another publication suggested that, notwithstanding that March 2021 product recall – which also led to a complete shutdown of Sabra’s primary manufacturing plant in Virginia, sales began to bounce back in 2022!
In a December 2022 article in an online publication titled “Manufacturing Dive,” Sabra CEO Joey Bergstein is quoted as saying that the brand has been “‘consistently climbing back,’ and it has regained its No. 1 position in the hummus category, according to IRI data cited by Sabra. When it was missing from shelves, he said more than half of consumers decided not to buy hummus instead of switching to another brand. Those who did switch are coming back to Sabra, the IRI data showed, and the brand is taking back market share.
“‘When you stop production, you open the door for a competitor,’ Bergstein said. ‘We’ve been able to grow back in a relatively short period following that disruption, which I think speaks to the health of the brand.’”
In the final analysis, there is a combination of factors that have led to the disappearance of Sabra Hummus from store shelves – not, as I first thought, perhaps only in Winnipeg but, as it turned out, everywhere in Canada and, as I learned after reading that email from the PepsiCo representative – in the US as well.
There were multiple incidents of suspected contamination of Sabra products; there was the campaign that was part of the BDS movement to boycott Israeli products – especially Sabra products; and finally, there was the decision by major Canadian grocers to stop importing products from the US.
Although I did like Sabra Hummus, I can’t say that I’m heartbroken to learn of its disappearance. But it is sad to think that a product which had such an identifiably Israeli name is no longer available – even if that product had stopped being manufactured in Israel years ago.
One more note: In 2018 PepsiCo acquired another well known Israeli food company: SodaStream. SodaStream still has a plant in Israel although, again after coming under fire for having a plant on the West Bank, SodaStream closed that plant in 2015 and opened a new plant within the green line. Chalk that one up to a victory for the BDS movement. I wonder whether, in the future, we’ll learn more about how much damage the BDS movement really did cause Sabra Hummus. It still seems strange to me that a product which was, until quite recently, the dominant player in its field, has simply disappeared. It suggests to me that the BDS movement had quite a bit more impact than one might be willing to concede.
Features
Joe Kent Suggests Israel Behind Charlie Kirk Assassination, Controls US Foreign Policy in Tucker Carlson Interview
Joe Kent Suggests Israel Behind Charlie Kirk Assassination, Controls US Foreign Policy in Tucker Carlson Interview
After Joe Kent, director of the US National Counterterrorism Center, resigned in protest of President Donald Trump’s military campaign against Iran, he appeared on Tucker Carlson’s podcast on Wednesday.
While on the podcast, Kent, who resigned from his position on Tuesday, argued that Israel dragged the US into the war against the Iranian regime, suggested that Israel may have been involved in the murder of conservative activist Charlie Kirk, claimed that Iran posed no imminent threat to the United States, and said that Iran was not pursuing a nuclear weapon.
Themes of Israel controlling US policy and conspiracy theories about Kirk’s assassination have become commonplace on Carlson’s podcast in recent months.
“We don’t know what happened with Charlie Kirk. I’m not saying the Israelis did this — I’m saying there are a lot of unanswered questions there, and there’s enough data to say there’s a good chance that President Trump feels he is under threat,” Kent said.
“The last time I saw Charlie Kirk on this earth was in June, in the West Wing stairway,” Kent said on Carlson’s podcast. “And he said very loudly to me … ‘Joe, stop us from getting into a war with Iran.’ Very loudly. He was single-minded.”
“So, when one of President Trump’s closest advisers who was vocally advocating against a war with Iran is suddenly publicly assassinated, and we’re not allowed to ask questions about that — it’s a data point. A data point that we need to look into,” Kent said, suggesting that Israel may have something to do with the assassination.
There has been no evidence to support claims of Israeli involvement in Kirk’s assassination. Tyler Robinson, 22, has been charged for murdering Kirk and potentially faces the death penalty. He was romantically involved with his transgender roommate, and prosecutors have reportedly argued that Kirk’s anti-trans rhetoric was a key factor that allegedly led him to shoot the Turning Point USA founder.
Kent also argued that the US is not really in charge of its own foreign policy: “Who is in charge of our policy in the Middle East? Who is in charge of when we decide to go to war or not?” he asked.
Ther former counterterrorism chief argued that Israel forced Washington’s hand by saying it would attack Iran and that the US would be forced to be caught up in Iran’s inevitable retaliation.
“The Israelis felt emboldened that no matter what they did, no matter what situation they put us in, they could go ahead and take this action, and we would just have to react. That speaks to the relationship — but also it just shows there was a lobby pushing for us to go to war,” Kent said.
In addition to claiming Israel was driving US foreign policy, he also claimed Iran was not close to achieving, or even pursuing, a nuclear-weapons capability. “No, they weren’t [on the verge of getting a nuclear weapon] — not three weeks ago when this started, and not in June [2025] either,” Kent said, referring to last year’s 12-day war between Iran and Israel
“The Iranians have had a religious ruling — a fatwa — against actually developing a nuclear weapon since 2004. That’s been in place since 2004. That’s available in the public sphere. But we also had no intelligence to indicate that that fatwa was being disobeyed or was on the cusp of being lifted,” Kent added.
Experts on Iran have widely dismissed the Iranian regime’s so-called fatwa against having nuclear weapons, noting Tehran has repeatedly lied about and tried to hide aspects of its nuclear program.
The interview occurred one day after Kent resigned from his senior intelligence position, saying he could not support the war and arguing Tehran posed “no imminent threat” to the United States. But it was Kent’s broader assertion, that pressure from Israel and pro-Israel voices influenced the decision to go to war, that especially drew swift pushback from the White House and national security experts.
In his resignation, Kent also drew parallels to the Iraq War, suggesting that similar dynamics shaped both conflicts by arguing that Israel pushed the US into the war.
“Iran posed no imminent threat to our nation, and it is clear that we started this war due to pressure from Israel and its powerful American lobby,” Kent wrote in his resignation letter.
The Trump administration forcefully disputed Kent’s claims, maintaining that the decision to strike Iran was based on credible intelligence about threats to US forces and interests in the region. Trump dismissed Kent as “weak on security,” defending the operation as necessary to deter Iranian aggression and protect American personnel and allies.
“When I read the statement, I realized that it’s a good thing that he’s out, because he said that Iran was not a threat,” Trump said. “Iran was a threat.”
Kent himself previously described Iran as a major threat that needed to be addressed.
In a September 2024 post on X, for example, he wrote that “Iran has been after Trump since January of 2020 after he ordered the targeted killing of the terrorist Qasem Soleimani. This isn’t a new threat.”
White House press secretary Karoline Leavitt lambasted Kent’s resignation letter as inaccurate.
“The absurd allegation that President Trump made this decision based on the influence of others, even foreign countries, is both insulting and laughable. President Trump has been remarkably consistent and has said for DECADES that Iran can NEVER possess a nuclear weapon,” she posted on social media.
Kent previously faced scrutiny during his US congressional runs in Washington state over links to far-right, antisemitic, and white nationalist figures, including Nick Fuentes.
Features
Arnold Zeal – the road from Kenora To Jacksonville
By GERRY POSNER For Arnold Allan Zeal, his journey through life, though it officially started in Winnipeg in 1943, really began in Kenora, Ontario. Arnold and his sister Marilyn, children of Charlie and Sula ( Bernstein) Zeal, were raised in their early years in Kenora, where Charlie had set up business as owner of a department store: Zeal and Gold. He later became a hotel proprietor (the Kenricia Hotel, still standing to this day and familiar to readers who know Kenora). When Arnold was 12, the family moved to Winnipeg so that Arnold could have a bar mitzvah there. The family lived on Cordova in River Heights.
Arnold soon integrated into Winnipeg life. Oddly, he did not attend Kelvin, where most Jewish kids in the south end of Winnipeg went to high school at that time – since Grant Park High School was not yet built. Zeal attended Gordon Bell High School across the Assiniboine River. At the time he was one of only five Jewish students there. (The others were: Les Allen, Ivan Brodsky, Larry Leonoff and Allan Berkal.)
After high school, Zeal made his way to the University of Manitoba, where he took Science and graduated – first with a BSc, later a Masters of Science in Microbiology/Biochemistry. Following completion of his Masters degree he was accepted into medical school at the University of Manitoba, graduating in 1970.
In those days, once you finished your formal schooling, you had to do a rotating internship. Arnold did his at the Winnipeg General Hospital (later the Health Sciences Centre). He found himself attracted to neurosurgery, one of the most demanding areas in medicine.
It was then that he came under the tutelage of the renowned Drs. Dwight Parkinson and Rankin Hay, also occasionally another famous doctor, Norman Hill – when he came to HSC to do paediatric cases. Zeal completed his residency in neurosurgery at the Winnipeg Health Sciences Centre, followed up by successfully passing the American Board of Neurological Surgery written examination. He then left to take a research fellowship in Microvascular Neurological Surgery at the University of Florida at Gainesville in 1976.
In 1977, Zeal moved to Jacksonville, Florida, where he became acting chairman of the Department of Neurosurgery at University Hospital, an affiliate of the University of Florida (now called UF Jacksonville). After 2 1/2 years there, he left to enter private practice in neurological surgery in Jacksonville.
Over the next couple of years, he became qualified to sit for the oral portion of the examination for the American Board of Neurological Surgeons and the result was that Arnold Zeal was then “ Board Certified in Neurological Surgery.” (Just the names of these boards scare me; no wonder I never entered that field.)
Zeal subsequently obtained fellowships from the American College of Surgeons, the American Association of Neurological Surgeons, and the American Heart Association. To say Arnold Zeal was well qualified would be an understatement.
Along the way, he took out memberships in various medical associations, including the Congress of Neurological Surgeons, in addition to belonging to multiple regional medical societies in Florida. In 1977, Zeal entered into private practice in Jacksonville, Florida. He became chairman of the Neurosurgery Department in several Jacksonville hospitals, primarily Baptist Center, the largest medical centre hospital in Northeast Florida, where he served as chairman for 15 years. As well, Zeal wrote several prominent papers in peer-reviewed journals. In short, he was a busy guy. Also, something else of interest – starting in 1995, Arnold served as the neurological consultant to the Jacksonville Jaguars of the NFL, filling that role for the first eight years from the team’s inception.
It was during his residency that Arnold married his wife Janet, then a Surgical- ICU Nurse at the Winnipeg Health Sciences Centre. They became the parents of four highly accomplished sons. Given the demands of neurosurgery, Arnold was not able to spend as much time parenting as he might have preferred and he is quick to point out the fact that the boys turned out as well as they did is directly attributable to his wife of 52 years, Janet Zeal. Janet herself managed to obtain an additional college degree, develop her own business, and manage Arnold’s practice, all in addition to raising the four boys and supporting Arnold.
For over 40 years, Arnold was occupied in Jacksonville as a neurosurgeon. With his busy schedule he was often having to perform surgery at late hours for long periods on his feet, all with total concentration. As one can imagine, sometimes those surgeries are complex, requiring careful decisions in advance of and during the surgery, also leading the surgeon to make instant decisions if things changed during the course of the surgery. (I get nervous just writing about that kind of situation.)
Due to a shoulder injury, Arnold retired from operating, but he continued to evaluate office patients. He remained focused on Gamma Knife surgical procedures until his full retirement in late 2017. Even after retiring from the operating room, he remained active in the field, participating in conferences with his partners and colleagues. He says that he has now managed to get used to getting a full night’s sleep without receiving a call to get to the hospital for an emergency operation.
I asked Arnold what the key qualities were to becoming a successful neurosurgeon? He didn’t hesitate in answering, saying you have to be caring and have what he calls the three “A’s”- Availability, Affability and Ability. He added that you must possess lots of stamina, have good hands (I’m eliminated on that count alone), plus be dedicated to your work. He had them all. Ask anyone who knew Arnold Zeal and what you would hear about him was that he was an excellent diagnostician and had great manual dexterity.
Arnold has no lack of activities these days. Janet and Arnold have their four sons living not far away and, with five grandchildren, they are kept occupied. Aside from all that, he loves to come back to Winnipeg when he can – especially for medical reunions. And – he truly treasures the opportunities to return to his youthful days in Kenora. He knows the Lake of the Woods as if it were the inside of a brain. In short, he is quite comfortable operating a boat as well as operating on the brain!
Features
Expelled Oberlin Chabad rabbi says he ‘made a mistake’ with explicit social media chats
A police report obtained by the Forward sheds light on the removal of a Chabad rabbi from the campus of Oberlin College last week, after the school administration became aware of a police report that alleged he engaged in sexually explicit conversations online concerning minors.
Rabbi Scott (Shlomo) Elkan, former co-director of Oberlin Chabad, allegedly received sexually explicit texts, photos and videos through the messaging app Kik concerning three young people, ages 7, 12 and 13, according to the report.
In December 2025 messages to an adult on the platform, Elkan allegedly responded to photos of someone giving a child a bath. The person he chatted with alluded to touching the child’s genitals and said he had been aroused when the child was sitting on his lap, the report stated.
According to the Oberlin Police Department report, Elkin shared photos of girls as part of the chat. The department closed the case after a 20-day investigation, with no charges filed.
In a phone interview with the Forward, Elkan said he regretted his participation in the chat, but that his messages were not based on real events. He did not address the photos.
“To be clear, what had happened was an online chat with an anonymous adult on purely fictional, you know, fantastical things that’s not rooted in any kind of reality whatsoever,” Elkan said. “And I entered that, and I should not have, and I take responsibility for that.”
Elkan added that he has been engaged in “professional care and spiritual counseling to deal with all of the stresses and all of the factors that led me to engaging in an unhealthy behavior.”
According to the report, in an interview with police, Elkan confirmed the Kik account belonged to him and said the chats were “escapism” from the stress of his everyday life. He denied ever viewing or possessing child pornography.
Elkan told the Forward that “oftentimes people think of rabbis as godlike and infallible,” and he “made a mistake in one of the weakest few moments of my life.”
“There was no crime. Nothing illegal. Poor judgment, yes,” Elkan said. “And there’s not a victim. The victims here are the Jewish community and my family.”
The fallout on campus
Oberlin president Carmen Twillie Ambar wrote an email last week alerting students and staff of the news that Elkan, who had worked at Oberlin Chabad since 2010, had been banned from campus — without sharing specifics.
“In the police report, Elkan admits to egregious actions in his personal life — including engaging in online sexual conversations concerning children and objectionable behavior,” Ambar wrote. “This behavior violates Oberlin’s values, shocks the conscience, and makes it clear that we cannot allow him continued access to our campus and community.”
Elkan criticized how Oberlin handled the situation, saying the email that the college sent to the community about his departure was vague and allowed speculation to spread. He also said the email was made public during the meeting in which campus officials informed him that he had been banned.
“That’s where my hurt, and I think so much of the hurt of the community lies. Because every time we stuck our neck out for the college, and every time we work for the best interest of them and the community, what feels like the very first opportunity they had to show us that same support, they chose a very different route,” Elkan said. “So I take responsibility for my actions, and I hold the college incredibly responsible for how this has played out.”
Andrea Simakis, a spokesperson for Oberlin, said in a statement that representatives of the college met with Elkan via Zoom just prior to releasing the campus message “to let him know we were going to send it, why we were sending it, and that we were banning him from campus.”
Simakis added that the language in the campuswide email “reflects the information in the police report, which we obtained through a public records request.”
Along with serving as a Chabad rabbi, Elkan also certified Oberlin’s kosher kitchen and sometimes led Passover services and other religious celebrations on campus, according to Ambar’s email.
Chabad rabbis are not typically employed by universities, instead operating independently through the Chabad umbrella, with Chabad functioning as recognized campus religious organizations.
Elkan resigned from his position with Chabad last Friday, a Chabad spokesperson told the Forward. Chabad did not provide further comment.
In the email to the community, Ambar said Oberlin had not previously received reports concerning Elkan’s behavior and was now asking a third party to investigate whether members of the campus community had been affected.
Ambar added that the news would be especially difficult for “those who sought spiritual leadership and guidance from Elkan,” but “the seriousness of this matter requires clear and swift action.” Rabbi Allison Vann, who had led High Holy Day services on campus with Cleveland Hillel, will work with students for the remainder of the semester.
The post Expelled Oberlin Chabad rabbi says he ‘made a mistake’ with explicit social media chats appeared first on The Forward.
This story originally said that Elkan posted images of children in a bath. He was a recipient.