Features
What led to the complete disappearance of Sabra Hummus from store shelves?
“Don’t it always seem to go
That you don’t know what you’ve got ’til it’s gone”
-from Joni Mitchell’s “Big Yellow Taxi” (1970)
By BERNIE BELLAN I wasn’t actually thinking about Sabra Hummus until one day recently when I was sitting together with a group of guys – some of whom were Israeli-born when, out of the blue, one of them asked me if I knew why you couldn’t find Sabra Hummus anywhere in Winnipeg?
“Can’t find it?” I thought. Surely it must be available somewhere here. I said that I thought it must be on a grocery shelf at least in Sobeys on Taylor because if any store was going to have a product with as obvious an Israeli name as “Sabra,” it was going to be Sobeys on Taylor.
After all, going back a few years, anytime you went shopping for hummus the Sabra brand was ubiquitous.
So, I said to the fellow who had asked the question that I was now curious to delve further into whether Sabra Hummus had indeed disappeared from Winnipeg store shelves. I added that I would start by inquiring at the Sobeys store on Taylor – where I knew the manager, Dave McDonald, and that I would ask Dave whether it’s true that Sabra Hummus is no longer available at his store.
I emailed Dave asking him that question but, while I was waiting for a response, I began to search on the internet to see whether there might be an explanation as to what had happened to Sabra Hummus – and whether its disappearance from store shelves wasn’t something unique to Winnipeg.
Naturally, I began with a Google search for Sabra Hummus. While the search led me to discover many different things about Sabra Hummus, the one thing that I found most surprising is that Sabra Hummus, despite its Israeli name, is now wholly owned by PepsiCo.
It was when I received a phone call from a Sobeys representative in response to an email I had sent that it also emerged that, as has been the case with many other products that come from the US, Sobeys had decided to stop importing Sabra Hummus (which used to come in 30 different varieties) ever since Trump imposed his tariffs on Canadian exports going back to February of this year. (Sobeys, by the way, owns many different brands of stores: Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farn Boy, Longo’s, and Lawtons Drugs.)
But, to my even greater surprise, I learned from a representative of PepsiCo that Sabra Hummus is not even being produced any more – at least not in the plastic tubs that had the very recognizable Sabra logo on them. I’ll have more about what the PepsiCo representative wrote in an email to me, but first – a brief history of Sabra Hummus – and the many problems it’s endured over the years.
Most of my information came from – where else? Wikipedia, but it turned out the Times of Israel also had a very interesting article – written in December 2024, that examined the effect that the Boycott Divest Sanctions movement (BDS) had on Sabra Hummus.
Yet, while both the Wikipedia and the Times of Israel articles did talk about the problems that the Sabra brand had been encountering in recent years, it was only when I received that email from a representative of PepsiCo that I was able to verify that, as of now, Sabra Hummus is no longer being manufactured altogether although, as I’ll explain later, Pepsico does plan on bringing it back into production in 2026.
What happened to Sabra Hummus then?
Here’s some of the information about Sabra Hummus that is largely taken from the Wikipedia article about Sabra Hummus:
“The company was founded in 1986 by Zohar Norman and Yehuda Pearl as Sabra-Blue & White Foods. The company was bought in 2005 by Israeli food manufacturer Strauss.
“In March 2008, Strauss entered a joint-venture partnership with Frito-Lay, a division of the multinational PepsiCo corporation. Strauss owned 50% and PepsiCo 50% of the company. In November 2008, the company announced the construction of a new $61 million plant in Chesterfield County, Virginia, expected to employ 260 people and come on line in mid-2010. The company grew over 50% between August 2008 and August 2009.
According to Wikipedia, by 2016, Sabra Hummus had become the dominant player when it came to selling hummus in the United States: “By 2016, Sabra had gained a 60% market share of hummus in the United States, and, through its co-ownership and sales channels with PepsiCo, was close to $1 billion in annual sales.”
The Times of Israel article noted that Sabra’s share of the hummus market in the US grew even more: “At the start of 2021, Sabra Dipping Company — which is jointly owned by Strauss Group and PepsiCo — sold US supermarkets nearly two-thirds of their hummus.”
Yet, it all seemed to start coming apart in recent years. By 2024, according to Wikipedia, Sabra’s share of the US hummus market had dropped to only “36%.”
There are many reasons for Sabra’s rapid descent from dominance of the US hummus market and both the Wikipedia and Times of Israel articles examine those reasons, but it does seem strange that, notwithstanding the drop in sales that Sabra might have suffered in the past few years, PepsiCo has simply stopped producing it altogether.
I wouldn’t have believed that until I received the email from a representative of Pepsico, to which I referred earlier. Here’s what I was told: “Regrettably, we are temporarily stepping back from full-size hummus tubs to improve product offerings. We know that’s a big disappointment since fans like you have been looking high and low for it!
“Our full-size hummus tubs are expected back in late 2026. In the meantime, our Guacamole and Hummus Snackers remain available at many grocery stores across Canada.”
After reading that email, one might be forgiven for thinking that something drastic – something beyond loss of market share, had happened to Sabra Hummus.
But Sabra had had huge problems in the past – from which it always bounced back.
Here’s what Wikipedia noted about problems Sabra had encountered in the past: “On April 8, 2015, Sabra recalled 30,000 cases of its classic hummus after a tub in Michigan tested positive for Listeria.”
Then, the Wikipedia article went on to say: “On November 19, 2016, Sabra voluntarily recalled multiple hummus varieties across the U.S. after Listeria was discovered at one of its manufacturing plants, though the company stated the bacteria had not been found in any of its actual products.
“In March 2021, Sabra recalled about 2,100 cases of 10 oz. Classic Hummus, following a routine inspection by the FDA in the US, due to a possible salmonella contamination. The recall affected 16 states in the U.S.”
Yet, despite all that, as has previously been noted, the Times of Israel article of December 2024 pointed out that, prior to that March 2021 product recall, Sabra Hummus still dominated the US market for hummus, to the extent that nearly two-thirds of the hummus sold by US supermarkets came from Sabra.
To this point we haven’t mentioned one other factor that certainly affected sales of Sabra Hummus, although to what extent is very hard to determine: The concerted boycott campaign which was part of the BDS (Boycott, Divest, Sanctions) movement that targeted Sabra Hummus in particular, and which had been started at several different universities in the US, beginning in 2010.
According to the Times of Israel December 2024 article, the “campaign against Sabra hummus started on the US West Coast 14 years ago, when anti-Israel activists began denouncing Sabra for donating food to the IDF Golani Brigade.
However, despite that campaign having “kicked into higher gear”… with “hundreds of supermarkets and other stores in North America and Europe” having had stickers denouncing Israel placed on tubs of Sabra Hummus, the ToI article insists that the BDS campaign which was carried on mostly on US college campuses was not a major factor in declining Sabra Hummus sales.
Instead, the Times of Israel article claims it was the March 2021 product recall that was the decisive factor in Sabra Hummus sales plummeting. According to the ToI article, “a salmonella contamination recall on products made at Sabra’s Virginia factory took a devastating toll on the brand, which lost half its market share in just one quarter.”
And yet – to make matters even more complicated, an article in still another publication suggested that, notwithstanding that March 2021 product recall – which also led to a complete shutdown of Sabra’s primary manufacturing plant in Virginia, sales began to bounce back in 2022!
In a December 2022 article in an online publication titled “Manufacturing Dive,” Sabra CEO Joey Bergstein is quoted as saying that the brand has been “‘consistently climbing back,’ and it has regained its No. 1 position in the hummus category, according to IRI data cited by Sabra. When it was missing from shelves, he said more than half of consumers decided not to buy hummus instead of switching to another brand. Those who did switch are coming back to Sabra, the IRI data showed, and the brand is taking back market share.
“‘When you stop production, you open the door for a competitor,’ Bergstein said. ‘We’ve been able to grow back in a relatively short period following that disruption, which I think speaks to the health of the brand.’”
In the final analysis, there is a combination of factors that have led to the disappearance of Sabra Hummus from store shelves – not, as I first thought, perhaps only in Winnipeg but, as it turned out, everywhere in Canada and, as I learned after reading that email from the PepsiCo representative – in the US as well.
There were multiple incidents of suspected contamination of Sabra products; there was the campaign that was part of the BDS movement to boycott Israeli products – especially Sabra products; and finally, there was the decision by major Canadian grocers to stop importing products from the US.
Although I did like Sabra Hummus, I can’t say that I’m heartbroken to learn of its disappearance. But it is sad to think that a product which had such an identifiably Israeli name is no longer available – even if that product had stopped being manufactured in Israel years ago.
One more note: In 2018 PepsiCo acquired another well known Israeli food company: SodaStream. SodaStream still has a plant in Israel although, again after coming under fire for having a plant on the West Bank, SodaStream closed that plant in 2015 and opened a new plant within the green line. Chalk that one up to a victory for the BDS movement. I wonder whether, in the future, we’ll learn more about how much damage the BDS movement really did cause Sabra Hummus. It still seems strange to me that a product which was, until quite recently, the dominant player in its field, has simply disappeared. It suggests to me that the BDS movement had quite a bit more impact than one might be willing to concede.
Features
In Dan Brown’s chaotic tale of a rampaging Golem, a case of missing Judaism
By Mira Fox September 27, 2025
This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.
Sign up for Forwarding the News, our essential morning briefing with trusted, nonpartisan news and analysis, curated by Senior Writer Benyamin Cohen.
Strap on your best smooth-soled Italian loafers and get ready to spring over some cobblestones, because Robert Langdon — everyone’s favorite tweed-jacketed, baritone-voiced, handsome Harvard “symbologist” — is back, and he’s racing through the streets of Prague.
In Dan Brown’s newest thriller, however, there’s no Dante or Mary Magdalene; Brown is finally veering away from the Christian mythos that drove all of his previous adventures such as The DaVinci Code and Angels and Demons. This time, he’s taking on something older and far more mysterious: Judaism.
Each of Brown’s symbology books has a central guiding myth or story, i.e. the Holy Grail, Dante’s Inferno or the Founding Fathers’ involvement with Freemasonry. The Secret of Secrets follows the same formula, and its opening moments make its central myth obvious. Within the first few pages of the book, the Golem of Prague — which for some reason Brown insists on spelling as Golěm — has already murdered someone.
The story proceeds about as you’d expect, if you’ve read any of the previous Robert Langdon novels; though it has been eight years since we last read about the Harvard professor’s misadventures, he remains dashing and impressively fit for his age, as Brown reminds us regularly, though this time we hear less about his penchant for tweed. Langdon still has a photographic memory, which still comes in handy as he deciphers various codes, and the book is still loaded with long tangents about the history of various buildings and artifacts that Langdon is sprinting by. (Even while desperately attempting to escape from a gunman in a historic library, the symbologist has the presence of mind to consider the artist behind the frescoes on the ceiling.)
But the book is notably lacking in something surprising: the Jewish history of Prague, or of the Golem, or blood libel. There are no Hebrew translations or reinterpretations of Talmudic texts. We don’t learn some little known midrash that holds a secretive double meaning. These are the kinds of factoids that usually drive Brown’s mysteries, yet they’re absent.
The plot revolves, instead, around a damsel in distress, who readers may remember from the previous Langdon books: The beautiful “noetic scientist” Katherine Solomon, who is about to publish an academic treatise detailing her research on human consciousness and death. Apparently some very powerful people want to destroy her manuscript, so the action and mystery unfold across Prague as Langdon attempts to save Katherine, save her book, and — hey why not — save all of Prague and also maybe the United States. And, somewhere in there, a Golem is on the loose.
Brown’s previous novels have delved into various Christian mysteries with vigor and palpable fascination; whatever Brown’s many foibles as a writer, you could tell that he was excited by the myth of the Holy Grail, which took centerstage in The DaVinci Code, which he reinterpreted to be an allegory about a love affair between Jesus and Mary Magdalene. In Angels and Demons, Brown has great fun with the secretive inner workings of the Vatican, and Inferno is laden with delighted diversions into Christian history and ideas about the afterlife, courtesy of Dante Alighieri’s Divine Comedy.
In The Secret of Secrets, Brown outlines the basic myth of the Golem: Rabbi Judah Loew, a 16th century Talmudic scholar and leader of Prague’s Jewish community, created a magic guardian out of clay to protect the ghetto from antisemitic attacks. Loew engraved the word “emet,” or truth, in Hebrew on its forehead to bring it to life. Eventually the Golem turned on the rabbi, almost killing him, until Loew managed to rub away the aleph in “emet,” turning the word to “met,” or death, and stopping the creature; its body was placed in an attic in case it was needed again.
That’s about all we get, yet there’s so much more to explore. In another version of the story, Loew made sure to erase the aleph from the Golem’s forehead every Shabbat to allow it to rest; instead of going on a murderous rampage, the creature was eventually destroyed because it desecrated the holy day. According to some stories, a Nazi tried to ransack the attic where the Golem was stored, and died mysteriously. Others say its body was stowed in a genizah, where sacred Jewish texts are placed since they cannot be destroyed.
Then there is the actual Jewish history, the blood libel, accusations of witchcraft and antisemitic laws that kept Jews segregated in Prague’s ghetto. There is also Loew’s own life as a lauded Talmudic scholar — not a Kabbalist, as Brown describes him — and, of course, a rich tradition of Talmudic and midrashic exegesis. The setting is rife with the kind of symbols and mystery that Brown uses as fodder in all his other thrillers, inventing secret societies and mystical artifacts lost to history.
Instead, The Secret of Secrets has no Jewish characters and very little Jewish history. Though Brown sprinkles in a few of Prague’s Jewish landmarks — the Old-New Synagogue and the city’s historic Jewish cemetery — the book still manages, despite its Golem centerpiece, to spend most of its time in churches. When Langdon first encounters the Golem and sees its forehead inscription, Brown notes that the symbologist “did not read Hebrew well,” though the professor, who specializes in religion, regularly relies on his fluency in Greek, Latin, Arabic, Cyrillic and even a fake angelic language invented by two crackpot mediums that was never spoken by more than a handful of people. At one point, the Golem is described as arriving “like some kind of ascendant Christ.”
The real focus of the book is an imaginary bit of science having to do with human consciousness and life after death, a topic Brown has been exploring in the Langdon books for some time now. His interest in religion seems to stem from the idea that they are all, fundamentally, the same, and that all religions are reaching for proof that life persists after death.
But Judaism doesn’t. There are concepts — which Brown overemphasizes — like gilgul or gehenna that imply some post-death experience, but they’re not central to Jewish thought. Though one of the characters reads Loew’s most famous text, Brown clearly didn’t. (Like most works of Jewish commentary, it’s hardly the kind of work one buys in a bookstore and reads in a sitting.)
It’s not as though Brown’s previous books got everything, or even most things, right about Christianity. His wacky inventions are part of the fun — no one is reading a thriller about a fictional professor of an imaginary discipline for accuracy. The Golem is a myth, a rich story that has remained resonant over the centuries due to its flexibility and ability to be reinterpreted; Brown can make whatever he wants of it. The problem is that he has made so little.
Mira Fox is a reporter at the Forward. Get in touch at fox@forward.com or on Twitter @miraefox.
This story was originally published on the Forward.
Features
Top Free Slot Demos You Can Play Right Now
Sometimes, you might not want to pay for spinning reels. Maybe you just don’t have cash at the moment, or you want to just play for fun without any responsibilities. And that’s totally normal. Free slot demos are there for you. If you’re looking for some great options to play right now, here are the top free slot demos that are worth checking out.
Free slot demos that bring the fun
Sweet Bonanza
Fans’ favorite Sweet Bonanza demo play offers a candy-themed slot. Instead of traditional paylines, it uses a 6×5 grid where wins happen when you land eight or more matching symbols anywhere on the screen. Every win triggers the tumble feature. It means that winning symbols disappear, and new ones drop in. Potentially, they chain multiple wins together.
The highlight, though, is the free spins round. If you land four or more lollipop scatters, you’ll get 10 free spins. They’d be complete with colorful multiplier bombs that can reach up to 100x. Since the game is known for high volatility, demo mode is a nice way to test whether you enjoy the thrill of chasing those big but less frequent wins. Plus, the candy graphics and upbeat soundtrack make the whole experience surprisingly addictive.
Big Bass Bonanza
If you prefer fishing rods to candy canes, Big Bass Bonanza is another top demo slot you should try. It’s simple and fun. It has a free spins feature where the fisherman collects money values that are attached to fish symbols. As you progress through levels, multipliers increase. And it gives you a shot at some impressive wins. The demo version is a great way to see how often the fisherman shows up and whether this type of slot is what you might like.
Cleocatra
Cleocatra slots are about ancient Egypt with adorable cats. As fun as it sounds, it somehow works. The base game features wild multipliers. However, the free spins round is what makes it truly interesting. Sticky wilds lock in place and can quickly build up some wild combinations. In demo mode, you’ll get to see how powerful those sticky wilds can be without risking any cash.
Boom!
Among the slots that are packed with features, Boom! is worth a spin in demo. This game offers expanding wilds, free spins, jackpots, and even multiple bonus games. It might not be the greatest choice if you’re new to slots. There are just so many different things that it might feel overwhelming. Well, it’s free. So, even if you want to try, there’s nothing to be afraid of. That’s exactly why demo play is so useful. You can try out each feature and figure out whether you like the layered gameplay.
Sweet Bonanza 1000
Yes, Sweet Bonanza deserves two mentions. The newer Sweet Bonanza 1000 takes the original formula and cranks up the intensity. There are bigger multipliers, higher max wins, and even more fun. It makes this version perfect for people who just want extra adrenaline. Why should you try it? You can actually see if the higher risk is what you can go after. It’s more volatile than the original. That’s why trying the demo play is a wise choice.
Why play free demos?
Of course, the feeling is completely different from playing for real money. However, there are people who enjoy slots not because of the potential winnings. Here are some other reasons to pay attention to them:
- You can get the full slot experience without spending anything at all;
- You can actually figure out the bonus trigger, scatter, and volatility;
- You can see how bonus buys, multipliers, and jackpots actually play out;
- You can choose if you like slow and steady play or big swings.
Final thoughts
With the option to play free slot demos, you can try popular titles like Sweet Bonanza without any risks. Surely, they can help you just kill the time. However, they can also let you figure out the mechanics and test features. There are lots of them, and you can test them all. After that, you can decide you’re up to bet real money.
Features
New movie, “Bau, Artist at War,” now playing in Winnipeg, tells the amazing story of Joseph Bau, whose marriage to his wife Rebecca was made famous in “Schindler’s List”
“They can starve us, beat us, cage us – but they could never kill our spirit.“ – Joseph Bau
A gripping new movie, titled Bau, Artist at War, is now on at the Cineplex Odeon McGillivray Theatre.
The movie tells the story of Joseph Bau, whose dramatization of his marriage in Plaszow concentration camp to his wife Rebecca was an unforgettable scene in the movie Schindler’s List.
The film is based in large part on Bau’s memoir, Dear God, Have You Ever Gone Hungry? (published in 1998). The film was written by Deborah Smerecnik, Ron Bass, and Sonia Kifferstein, and is directed by Sean McNamara.
Featuring stellar performances by Emile Hirsch (who appeared in Once Upon a Time in Hollywood) as the protagonist, and Inbar Lavi (who appeared in the Israeli television series Fauda and the U.S. television series Imposters) as Rebecca, the movie is a combination love story and espionage tale that deserves attention in an era, as one commentator has said, “where survivors are fading away, and the Holocaust is slipping from memory.” It’s also a story about resistance during the Holocaust.
In the movie, during his time in Plaszow Concentration Camp, Bau is a Jewish forger, an artist and a designer. He is employed by the brutal commandant Josef Liepold to draw a newly planned wing in the prison. He is simultaneously forging IDs for Jewish inmates helping them escape the prison. Hirsch as Bau, also draws comics for the prisoners, and his gift of art inspires his future wife with his colorful “lifegiving” creations, to which she responds in the gloomy setting of the death camp. McNamara cleverly intercuts these wonderful artworks within the film’s action.
Joseph Bau was a man who defied the darkness of the Holocaust with art, humor, and an unbreakable spirit. A gifted artist and master forger, Bau risked his life to save others, using his talent to create false documents that helped fellow prisoners escape certain death. But in the depths of despair, he discovered something even more powerful…love.
In the Plaszow concentration camp, amid relentless brutality, Joseph met Rebecca – a woman whose courage matched his own.
Years later, when Joseph is called to testify against the sadistic Nazi officer who tormented him, he is forced to relive the horrors of his past. But through it all, he draws strength from the love that saved him, the art that sustained him, and the unyielding will that kept him alive.
A gripping war drama, a daring espionage thriller, and one of the greatest love stories of our time, Bau, Artist at War is a testament to the power of resilience, the triumph of the human spirit, and the unbreakable bonds that even war could not destroy.
More stills from the movie:
