Features
What led to the complete disappearance of Sabra Hummus from store shelves?
“Don’t it always seem to go
That you don’t know what you’ve got ’til it’s gone”
-from Joni Mitchell’s “Big Yellow Taxi” (1970)
By BERNIE BELLAN I wasn’t actually thinking about Sabra Hummus until one day recently when I was sitting together with a group of guys – some of whom were Israeli-born when, out of the blue, one of them asked me if I knew why you couldn’t find Sabra Hummus anywhere in Winnipeg?
“Can’t find it?” I thought. Surely it must be available somewhere here. I said that I thought it must be on a grocery shelf at least in Sobeys on Taylor because if any store was going to have a product with as obvious an Israeli name as “Sabra,” it was going to be Sobeys on Taylor.
After all, going back a few years, anytime you went shopping for hummus the Sabra brand was ubiquitous.
So, I said to the fellow who had asked the question that I was now curious to delve further into whether Sabra Hummus had indeed disappeared from Winnipeg store shelves. I added that I would start by inquiring at the Sobeys store on Taylor – where I knew the manager, Dave McDonald, and that I would ask Dave whether it’s true that Sabra Hummus is no longer available at his store.
I emailed Dave asking him that question but, while I was waiting for a response, I began to search on the internet to see whether there might be an explanation as to what had happened to Sabra Hummus – and whether its disappearance from store shelves wasn’t something unique to Winnipeg.
Naturally, I began with a Google search for Sabra Hummus. While the search led me to discover many different things about Sabra Hummus, the one thing that I found most surprising is that Sabra Hummus, despite its Israeli name, is now wholly owned by PepsiCo.
It was when I received a phone call from a Sobeys representative in response to an email I had sent that it also emerged that, as has been the case with many other products that come from the US, Sobeys had decided to stop importing Sabra Hummus (which used to come in 30 different varieties) ever since Trump imposed his tariffs on Canadian exports going back to February of this year. (Sobeys, by the way, owns many different brands of stores: Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farn Boy, Longo’s, and Lawtons Drugs.)
But, to my even greater surprise, I learned from a representative of PepsiCo that Sabra Hummus is not even being produced any more – at least not in the plastic tubs that had the very recognizable Sabra logo on them. I’ll have more about what the PepsiCo representative wrote in an email to me, but first – a brief history of Sabra Hummus – and the many problems it’s endured over the years.
Most of my information came from – where else? Wikipedia, but it turned out the Times of Israel also had a very interesting article – written in December 2024, that examined the effect that the Boycott Divest Sanctions movement (BDS) had on Sabra Hummus.
Yet, while both the Wikipedia and the Times of Israel articles did talk about the problems that the Sabra brand had been encountering in recent years, it was only when I received that email from a representative of PepsiCo that I was able to verify that, as of now, Sabra Hummus is no longer being manufactured altogether although, as I’ll explain later, Pepsico does plan on bringing it back into production in 2026.
What happened to Sabra Hummus then?
Here’s some of the information about Sabra Hummus that is largely taken from the Wikipedia article about Sabra Hummus:
“The company was founded in 1986 by Zohar Norman and Yehuda Pearl as Sabra-Blue & White Foods. The company was bought in 2005 by Israeli food manufacturer Strauss.
“In March 2008, Strauss entered a joint-venture partnership with Frito-Lay, a division of the multinational PepsiCo corporation. Strauss owned 50% and PepsiCo 50% of the company. In November 2008, the company announced the construction of a new $61 million plant in Chesterfield County, Virginia, expected to employ 260 people and come on line in mid-2010. The company grew over 50% between August 2008 and August 2009.
According to Wikipedia, by 2016, Sabra Hummus had become the dominant player when it came to selling hummus in the United States: “By 2016, Sabra had gained a 60% market share of hummus in the United States, and, through its co-ownership and sales channels with PepsiCo, was close to $1 billion in annual sales.”
The Times of Israel article noted that Sabra’s share of the hummus market in the US grew even more: “At the start of 2021, Sabra Dipping Company — which is jointly owned by Strauss Group and PepsiCo — sold US supermarkets nearly two-thirds of their hummus.”
Yet, it all seemed to start coming apart in recent years. By 2024, according to Wikipedia, Sabra’s share of the US hummus market had dropped to only “36%.”
There are many reasons for Sabra’s rapid descent from dominance of the US hummus market and both the Wikipedia and Times of Israel articles examine those reasons, but it does seem strange that, notwithstanding the drop in sales that Sabra might have suffered in the past few years, PepsiCo has simply stopped producing it altogether.
I wouldn’t have believed that until I received the email from a representative of Pepsico, to which I referred earlier. Here’s what I was told: “Regrettably, we are temporarily stepping back from full-size hummus tubs to improve product offerings. We know that’s a big disappointment since fans like you have been looking high and low for it!
“Our full-size hummus tubs are expected back in late 2026. In the meantime, our Guacamole and Hummus Snackers remain available at many grocery stores across Canada.”
After reading that email, one might be forgiven for thinking that something drastic – something beyond loss of market share, had happened to Sabra Hummus.
But Sabra had had huge problems in the past – from which it always bounced back.
Here’s what Wikipedia noted about problems Sabra had encountered in the past: “On April 8, 2015, Sabra recalled 30,000 cases of its classic hummus after a tub in Michigan tested positive for Listeria.”
Then, the Wikipedia article went on to say: “On November 19, 2016, Sabra voluntarily recalled multiple hummus varieties across the U.S. after Listeria was discovered at one of its manufacturing plants, though the company stated the bacteria had not been found in any of its actual products.
“In March 2021, Sabra recalled about 2,100 cases of 10 oz. Classic Hummus, following a routine inspection by the FDA in the US, due to a possible salmonella contamination. The recall affected 16 states in the U.S.”
Yet, despite all that, as has previously been noted, the Times of Israel article of December 2024 pointed out that, prior to that March 2021 product recall, Sabra Hummus still dominated the US market for hummus, to the extent that nearly two-thirds of the hummus sold by US supermarkets came from Sabra.
To this point we haven’t mentioned one other factor that certainly affected sales of Sabra Hummus, although to what extent is very hard to determine: The concerted boycott campaign which was part of the BDS (Boycott, Divest, Sanctions) movement that targeted Sabra Hummus in particular, and which had been started at several different universities in the US, beginning in 2010.
According to the Times of Israel December 2024 article, the “campaign against Sabra hummus started on the US West Coast 14 years ago, when anti-Israel activists began denouncing Sabra for donating food to the IDF Golani Brigade.
However, despite that campaign having “kicked into higher gear”… with “hundreds of supermarkets and other stores in North America and Europe” having had stickers denouncing Israel placed on tubs of Sabra Hummus, the ToI article insists that the BDS campaign which was carried on mostly on US college campuses was not a major factor in declining Sabra Hummus sales.
Instead, the Times of Israel article claims it was the March 2021 product recall that was the decisive factor in Sabra Hummus sales plummeting. According to the ToI article, “a salmonella contamination recall on products made at Sabra’s Virginia factory took a devastating toll on the brand, which lost half its market share in just one quarter.”
And yet – to make matters even more complicated, an article in still another publication suggested that, notwithstanding that March 2021 product recall – which also led to a complete shutdown of Sabra’s primary manufacturing plant in Virginia, sales began to bounce back in 2022!
In a December 2022 article in an online publication titled “Manufacturing Dive,” Sabra CEO Joey Bergstein is quoted as saying that the brand has been “‘consistently climbing back,’ and it has regained its No. 1 position in the hummus category, according to IRI data cited by Sabra. When it was missing from shelves, he said more than half of consumers decided not to buy hummus instead of switching to another brand. Those who did switch are coming back to Sabra, the IRI data showed, and the brand is taking back market share.
“‘When you stop production, you open the door for a competitor,’ Bergstein said. ‘We’ve been able to grow back in a relatively short period following that disruption, which I think speaks to the health of the brand.’”
In the final analysis, there is a combination of factors that have led to the disappearance of Sabra Hummus from store shelves – not, as I first thought, perhaps only in Winnipeg but, as it turned out, everywhere in Canada and, as I learned after reading that email from the PepsiCo representative – in the US as well.
There were multiple incidents of suspected contamination of Sabra products; there was the campaign that was part of the BDS movement to boycott Israeli products – especially Sabra products; and finally, there was the decision by major Canadian grocers to stop importing products from the US.
Although I did like Sabra Hummus, I can’t say that I’m heartbroken to learn of its disappearance. But it is sad to think that a product which had such an identifiably Israeli name is no longer available – even if that product had stopped being manufactured in Israel years ago.
One more note: In 2018 PepsiCo acquired another well known Israeli food company: SodaStream. SodaStream still has a plant in Israel although, again after coming under fire for having a plant on the West Bank, SodaStream closed that plant in 2015 and opened a new plant within the green line. Chalk that one up to a victory for the BDS movement. I wonder whether, in the future, we’ll learn more about how much damage the BDS movement really did cause Sabra Hummus. It still seems strange to me that a product which was, until quite recently, the dominant player in its field, has simply disappeared. It suggests to me that the BDS movement had quite a bit more impact than one might be willing to concede.
Features
Rabbi Gary Zweig’s new book provides humorous and moving accounts of making minyans in unlikely circumstances
By MYRON LOVE The recitation of the kaddish is a central tenet of Jewish religious life. Even members of our community who are largely secular will likely recite the words of the kaddish for a parent, sibling or spouse at some point in their lives – even if only at the grave site.
The kaddish can only be recited publicly in the presence of a minyan – a gathering of ten (men in the Orthodox tradition. The number, as explained by Rabbi Gedalia (Gary Zweig), stems from the number of spies – as written in the Torah – whom Moshe rabbenu sent into the promised land and who came back with negative reports as compared to the two spies – one of whom was Joshua – who said that the land was flowing with milk and honey.
It is this challenge of putting together minyans for a mourner to recite the kaddish in different locales and circumstances – when a minyan in a shul is not possible – that is the subject of Zweig’a newly released book, “Kaddish Around the World” – a 90-plus page compilation of short stories – some humourous, some heartwarming – of successful efforts to recruit enough daveners for a kaddish minyan, ranging in time and space from a Super Bowl game in San Diego to the middle of a game reserve in South Africa to a Jewish museum in Cordoba in Spain – in a city largely devoid of Jews.
Zweig, who hails from Toronto, was in Winnipeg over Yom Tov to lead services – along with Toronto-based Chazan Manny Aptowitser – at the Chavurat Tefila Talmud Torah Synagogue. On the Tuesday just before Yom Kippur, the synagogue hosted an evening to provide the rabbi with a venue to discuss his new book – a sequel to his first book, “Living Kaddish,” which he released in 2007 (and has been translated into Russian and Spanish).
Zweig is one of the original Aish Hatorah-trained rabbis – having attained his smicha in 1982 from Rabbi Noah Weinberg, the founder of Aish Hatorah. He (Zweig) is much travelled, himself having led Yom Tov services in such exotic locales as Bermuda, Barbados and Curacao in the Caribbean, Mexico and Sweden.
Zweig noted that he was inspired to write “Living Kaddish” after his mother passed away in 2002 when, on one occasion, he was not able to find a minyan so that he could say kaddish.
In his presentation at the Chavurat Tefila, he observed that the first Jew to mention kaddish is purported to be Rueven – about 3,500 years ago – on the passing of his father, Yaacov (Israel). About 900 C.E., Zweig continued, kaddish became part of the liturgy and, 200 years later, was included in the siddur.
It is interesting, he noted, that kaddish is said not for the deceased, but, rather, the living. There is no mention of the Lord in the kaddish either. Kaddish is actually a prayer for hope and the future.
For a parent, one is required to say kaddish three times a day – morning, afternoon and evening – for 11 months. For a sibling, child (God forbid), relative or others, the requirement is just 30 days.
One of the stories in “Kaddish Around the World” tells of one of Zweig’s own experiences – after his father died in 20201 at the age of 101. The author happened to be at a family bar mitzvah in Orlando several months later. He fully expected that in a city with a Jewish population the size of Orlando, he wouldn’t have any trouble putting together a minyan for a Sunday morning. He felt even more confident when he noticed that an AMOR Rabbis convention was being held at the same hotel. On inquiring which sort of rabbis these were, he learned that AMOR stood for “Association of Messianic Rabbis”.
Come Sunday morning, most of the bar mitzvah guests had gone home. He could only muster eight for the minyan. He thought he could try the messianic group in the hope that some of them may have been born Jewish. Four of the group offered to help. A Chabad rabbi suggested that Zweig ascertain that each had two Jewish parents. Two qualified.
Zweig quoted one of the two messianic rabbis who said, after the service that ”this was the most moving service I have ever experienced.”
“Maybe Hashem brought me to that particular hotel at that particular time so that I could provide them with little spark of what Judaism is about,” Zweig said.
Another of the stories in the book concerns a shopkeeper in an American mall where many of the other store owners were also Jewish. The individual, Yossi, needed a minyan for mincha (the afternoon prayer) but couldn’t afford to close his business. He figured he could round up enough of the other store keepers to form a minyan. Everyone he approached was willing to come if he were to be the tenth. (In my own years organizing minyans, that was something I heard often enough – “call me if I will be the tenth”). Yossi’s solution was to assure each one he asked that, yes, he would be the tenth.
“Kaddish Around the World” is available on Amazon and also in digital ebook format and as an audio book.
In addition to being a rabbi and author, Zweig also is a singer/songwriter working in his own genre – Jewish rock and roll. He has a band called “The Kiddush Club,” and a CD called “TOYS.” In addition, he has recently launched a YouTube channel called “Living Kaddish”.
Features
The Gaza Peace Plan is not a Done Deal, but an Opening
By HENRY SREBRNIK (Oct. 23, 2025) The idea that Hamas will voluntarily disarm, that international forces will deploy in the Gaza Strip, and that the process of building a Palestinian government by people like former British Prime Minister Tony Blair, in which a disarmed Hamas does not participate, are false hopes, if not fantasies. But does this mean U.S. President Donald Trump’s peace plan was useless? Of course not.
Trump understood the necessity of bringing the war to an end. But he also believed that endless debate among experts or, worse, historian and lawyers, would never produce an agreement. He presented an offer – actually, an ultimatum – to Benjamin Netanyahu and Hamas that neither could refuse: immediate, unconditional and complete release of all hostages and missing persons, something the Israeli public longed for, in exchange for a final end to the war, which a humbled Hamas needed.
Two years of war has left Hamas weaker than it had been in decades. Israeli bombardments had shattered the group’s military capabilities and depleted its arsenals. In many neighborhoods, control had drifted to local clan networks and tribal councils. This hinted at something that could one day replace Hamas’s iron grip. To prevent this, Hamas has been ruthlessly murdering all potential rivals in the areas of Gaza it controls since the ceasefire went into effect.
Despite the severe degradation of its military capabilities during the war, Hamas still has more soldiers and weapons than all its rival factions in Gaza combined. Hamas has managed to redeploy approximately 7,000 militants to reassert control over the territory. They have publicized photographs and videos of their forces murdering and torturing; the victims include women and children.
The ceasefire is a temporary reprieve for Hamas: a chance to regroup, rearm, and prepare for the next round of fighting. In Islamist political thought there’s a word for it, hudna — a temporary truce with non-Muslim adversaries that can be discarded as soon as the balance of power shifts. Then the time for jihad will arrive again. Hamas was established in 1987 and isn’t going to disappear.
In fact Hamas also says it expects an interim International Transitional Authority to hire 40,000 Hamas employees, and Hamas spokesman Basem Naim says he expects its fighters to be integrated into a post-transition Palestinian state.
Still, Trump has succeeded in ending the current war in Gaza, where Joe Biden failed. Biden’s national security team, drawn almost entirely from his supposed expert class, didn’t even see the crisis coming. Just five days before the attack, National Security Adviser Jake Sullivan had published an article in Foreign Affairs in which he wrote that “the region is quieter than it has been for decades.”
Biden also had insulted the Saudi crown prince, Mohammed bin Salman, by publicly condemning the 2018 murder of Saudi dissident journalist Jamal Khashoggi. And, of course, there was Biden’s poor relationship with Netanyahu, and his chronic inability to get the Israeli prime minister to do what he wanted.
By contrast, Trump returned to office with substantially more influence in both the Gulf and Israel, based on his first-term successes in the Middle East, especially the Abraham Accords (for which he’s never been praised by his political enemies).
Four Arab countries formally recognized Israel, beginning with the United Arab Emirates and Bahrain, followed by Sudan and Morocco. The next stage was intended to include Saudi Arabia. One motive put forward by some analysts for the October 7 attacks was that they were intended to provoke Israel into a response that would derail Saudi Arabia’s admission.
Instead of sitting Israelis and Arabs in a room and expecting them to negotiate an outcome, Trump’s approach has been to exert leverage through other players in the region, especially, Egypt, Turkey, and – most importantly – Qatar.
In Jerusalem, they call Qatar “the spoiler state.” Israelis describe the emirate as two trains running behind the same engine. One, led by the Qatari ruler’s mother and brother, supports the Muslim Brotherhood and is an unmistakable hater of Israel. The other, led by the prime minister, Mohammed bin Abdulrahman bin Jassim Al Thani and several other senior figures, seeks rapprochement with the West.
The Qataris were shocked when Israeli jets on Sept. 9 conducted an airstrike in Doha targeting the leadership of Hamas. They then signed onto Trump’s peace plan at a meeting in New York Sept. 23, hosted by Trump and Qatari Emir Sheikh Tamim Ibn Hamad Al Thani, and attended by the leaders of eight Arab states, along with members of the Organization of Islamic Cooperation.
Netanyahu was then browbeaten into accepting the plan (and also forced to apologize to the Emir for the airstrike). It was somewhat ironic that the airstrike made the peace plan possible. As well, Trump’s attack on Iran’s nuclear facilities in June gave this negotiation some very sharp teeth.
“If you would rather leave peacemaking to the historians and diplomats, then you may wait a long time for wars to end,” suggested Niall Ferguson of the Hoover Institution at Stanford University, in an Oct. 15 Free Press article. His advice? Go to the “deal guys: They get the job done.”
In a sense, both Israel and Hamas had accomplished their goals. Israel had broken the Iranian axis of terror by eliminating Hezbollah and Hamas as a fighting force, along with the Iranian nuclear threat. Hamas had succeeded in luring Israel into a trap that led it to become hated and isolated around the world. This included the labelling of Israel as genocidal and the global call for a Palestinian state.
The rest of the 20-point peace plan will be addressed in a step-by-step fashion. Meanwhile, Israel must ensure that it retains freedom of action in Gaza, by decisive action against any attempt by Hamas to rebuild its army, its rockets, its battalions and its divisions.
Henry Srebrnik is a professor of political science at the University of Prince Edward Island.
Features
Why Fitness Routines Fall Apart — and How to Rebuild Yours
Every spring, gyms see a flood of hopeful faces. New shoes, fresh playlists, unwavering intentions, by mid-summer? Half of them vanish into the fog of abandoned routines. The story repeats year after year until it starts to feel almost scripted. Why does enthusiasm evaporate? The easy answer involves willpower but that explanation misses the point. Habits don’t fail because people are weak. Life stress, boredom, and monotony ruin routines. Timely lever pulls can change narratives. The hardest part is persevering when motivation wanes.
Mistaking Motivation for Momentum
Most chase that opening surge, the lightning strike of motivation, but then stop searching once enthusiasm fizzles. A scroll through sites like PUR Pharma (pur-pharma.is/) or a glimpse of an influencer’s progress triggers a burst of action: new workout gear ordered, plans scribbled in planners destined for dusty drawers. Yet momentum fades when small setbacks pop up (a late meeting here, rainy weather there). Real progress comes from building systems stronger than any fleeting pep talk. Those who frame fitness as something owed to motivation end up back at square one every time life interrupts, which it always does.
Overcomplicating Everything
It’s tempting to turn wellness into a science fair project with spreadsheets and specialized equipment lined up on day one. This is the allure of complexity disguised as seriousness, a new diet paired with seven types of supplements and four color-coded bottles. Simplicity gets lost in the noise almost instantly. Most successful routines rely on two principles: keep it simple and keep showing up even when everything else is chaos outside those gym walls. Anyone insisting that perfection is required before taking step one has already constructed an excuse not to begin at all.
Forgetting Fun Completely
Who decided exercise must hurt or look like punishment? Somewhere along the line, fun got swapped out for grind culture and “no pain, no gain.” That isn’t just unappealing, it’s unsustainable over months or years. If sessions feel like torture devices borrowed from medieval times, nobody should be surprised when commitment falters fast. Seek activities that actually spark some joy or curiosity, a dance class instead of yet another treadmill session, maybe, or play a pickup game rather than slogging through solo circuits again and again.
Ignoring Recovery (and Reality)
Sleep deprivation, disguised as discipline, fools anyone, except perhaps uncritical Instagram followers. Ignoring recovery turns ambition into tiredness faster than any missed session. Because bodies break without rest, routines must breathe with owners. Cycling, real leisure, and honest self-checks regarding weekly goals build endurance, not continual pushing.
Conclusion
Change rarely arrives by force alone but usually grows quietly from patterns repeated imperfectly over time, even if last month looked nothing like this week so far. Drop the hunt for nonstop inspiration. Instead of breaking behaviors at the first hint of stress or boredom, build habits that last. People who rebuild methodically after every stumble or detour make progress, not those who peak and then fall.