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The Sharfe family cutting the ribbon at the grand opening of the Premier Best Western Regent Inn & Suites (l-r): Heather, Sherwood, Elaine, Kevin, and Pam.

Thursday, October 24 saw the grand opening of Winnipeg’s newest hotel - the Premier Best Western Regent Inn & Suites, in Transcona.




Built by former Winnipegger Sherwood Sharfe, the hotel boasts 141 guest rooms, a beautifully appointed lobby, lounge and breakfast area, as a well as a main floor business centre, meeting rooms, and media room. Amenities also include a state-of-the-art fitness centre, pool, hot tub, and water slide.

Accompanied by his wife Elaine (née Vickar), and children, Pam, Heather, and Kevin, Sherwood Sharfe spoke of his long-held attachment to Winnipeg, having moved here with his family when he was 13.
Upon graduating from the University of Manitoba law school, Sharfe went to work for his father-in-law, Ed Vickar, at what was then Community Chev-Olds. After a few years there, General Motors persuaded Ed Vickar to let Sharfe open his own GM dealership in Saskatoon. At the same time as Sharfe built a thriving business career in Saskatoon, he and Elaine established a reputation for philanthropy in that city that saw them receive the Saskatoon Humanitarian Award in 2018.

As well, the Sharfes have been devoted members of the Saskatoon Jewish community, having received the B’nai Brith Gerry Rose Volunteer of the Year Award and the Lifetime of Service Award from the community in 2015.

The land upon which the hotel sits was originally intended to be used for a freeway by the City of Winnipeg, Elaine Sharfe explained at the grand opening. When those plans fell through, she said, her cousin Larry Vickar bought the land, which was next to his own dealership, Vickar Community Chevrolet, and used part of it to build what is now Vickar Mitsubishi.
Sherwood Sharfe saw the opportunity to develop the land for a hotel, and the project was officially launched in April 2017.

The hotel was designed by the firm of Ed Calnitsky Associates. The project manager for the company doing the construction, Bird Construction, was Steven SaperSilver.
The addition of a family-oriented hotel to the eastern part of the city fills a much needed gap in Winnipeg’s hotel sector, as Transcona has mushroomed in size in recent years.


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