Ethel was born in Yorkton, Saskatchewan in 1933, and moved to Winnipeg as a young girl with her parents, Beatrice and Isaac Shnider and her brother Sol. She grew up on Glenwood Crescent on the east side of the Red River, ate raspberries and apples from the garden, loved school, and played with her best friend, Audrey Vineberg who lived down the street, She had a happy girlhood. As a smart, talented and driven young woman, she dreamed of becoming a doctor, but was talked out of it by her brother (women weren’t all that welcome into Medical School back then), so went into Pharmacy at the University of Manitoba instead. She graduated in 1955 with the silver medal, losing out to Audrey for the gold by only one point.
But she won the biggest prize anyway, because that’s where she met Earl Chochinov, a fellow Pharmacy classmate. They locked eyes and began the next, best and lasting chapter of Ethel’s life. Married in 1956, they became partners in love, life and business. Starting with the purchase of their first store—Eldorado Drugs on Henderson Highway—they retired 30 years later as the proud owners and operators of a successful chain of four retail drugstores across the city. Ethel was a full partner, controller, office manager, and decision-maker with Earl in their enterprise. She worked hard and loved being an independent career woman. Later as a retiree, she used her proven management and financial skills in both paid and volunteer capacities. From 1987 – 2000, she was a part-time Management Services Program Advisor to family businesses with the Business Development Bank of Canada. As an active and committed volunteer, she was secretary/treasurer of her strata council for many years, and held many executive roles at the Jewish Community Centre of Victoria – her beloved organization that became like a second home to her and Earl for over three decades.
Ethel had a rich and active personal life – family, friends, tennis, golf, volunteering, and then a major move across the country to Victoria, BC in 1994. Always in the company of Earl (except for one single night when he went on a business trip to Flin Flon, and when one of them was in the hospital), they created a glorious life on the west coast that became their cherished home ever since. The years were full of adventures in travel, a community of wonderful friends that became their “fRamily”, winters in Palm Springs, pilates, more golf, tennis, entertaining, Mah Jong and late-night online poker.
Ethel was a devoted mother and bubbie, always so supportive of her kids’ many interests, educational pursuits, and very proud of the careers they chose and the marriages they made. She had a special bond with her only grandchild, Bronwyn, who made her heart even bigger with every visit and conversation. She was a woman whose sharp mind, unwavering loyalty and dedication to supporting others were the defining attributes of who she was in this world. Her enduring and devoted love story with Earl will one day be made into an Oscar-winning movie.
Ethel is survived by Earl, daughter Deena (Eric Posen), son Allan (Victoria Brown), and granddaughter Bronwyn.
The family sends their endless gratitude and thanks to Drs.Ted and Priya Rosenberg of Home Team Medical, and the entire staff at Amica Douglas House. These compassionate and expert professionals took outstanding care of Ethel, and offered her their unwavering support and kind attention every single day.
Funeral services were held at Hatley Jewish Cemetery, Victoria, BC on Friday, January 19.
Donations to honour Ethel’s blessed memory can be made to the Jewish Community Centre of Victoria https://jccvictoria.ca