It is with heavy hearts that we announce the passing of Kevin Rosen, aged 54, on Thursday, December 18, 2025, following a determined and courageous battle with ALS. Kevin was the beloved son of Harvey Rosen (z”l) and Judy Goodman, loving husband of Judi Price-Rosen, devoted father of Emery, cherished brother of Pam, and special brother-in-law of Barbi and Jared Green. He was also the proud uncle of Stella, Jakob, Miranda and Micah, a treasured cousin, and a loyal friend to so many.

Kevin was born in Winnipeg and grew up in Garden City where he attended Talmud Torah, Jefferson Junior High and Garden City Collegiate. He graduated from the University of Manitoba in 1996 with an Honours degree in Commerce and soon after, headed to Toronto. It was there that he met the love of his life, Judi, and they married in 2000. Soon after their wedding, the newlyweds returned to Winnipeg to start their new life together. For 25 years, their love for each other remained unwavering and strong. Kevin’s calm demeanor and his remarkable ability to find humour in any situation helped them weather life’s challenges together.

In 2006, Judi and Kevin became a family with the birth of their son, Emery. Kevin’s greatest joy was being a dad and fatherhood came naturally to him. He parented with patience, empathy and gentle guidance. Whether it was watching cartoons and funny TikTok clips together, or a surprise trip to Toronto to take in a Blue Jays game, Kevin always made “father-son time” a priority.

Kevin had a long and successful career in marketing and communications that began in Toronto, and continued in Winnipeg at Gateway Publishing. Most of his employment experience was in higher education. He was hired as Marketing Manager at Red River College in 2004, and in 2012, reached the pinnacle of his career as Executive Director of Marketing and Communications at the University of Winnipeg. Kevin led with integrity and humility and genuinely cared about the people he supervised. He was respected and well-liked by his colleagues and many remained in close touch after his early retirement.

Kevin was also an avid runner who completed seven full marathons. For years, he had trained his body and mind to push through that last gruelling mile with tenacity and intense focus. Like his favorite movie hero Rocky Balboa, Kevin was built for an epic fight. Little did he know that in his case, the stakes would be so much higher. The fight of Kevin’s life – and for his life – began with a diagnosis of ALS just months before he turned 50.

ALS may have changed his life, but Kevin never let it define him. He remained fiercely independent, continued to nurture relationships with family and friends, and welcomed visitors with a playful smile, a joke, and incredible patience. Even after he lost the ability to speak, Kevin’s quirky sense of humor remained, shining through via text, his computerized surrogate voice, and that signature glint in his eyes.

He was kindness personified. A wonderful listener. Loyal. Thoughtful. Humble. A true mensch.

To paraphrase his late father, we all won the lottery of life for having had the privilege of knowing and loving Kevin Rosen.

The family extends their heartfelt gratitude to the many doctors, nurses and specialists involved in Kevin’s care: the staff at the Motor Neuron Clinic, his WRHA Palliative Care Team, Diana at the ALS Society of Manitoba, “Smoky” Lisa and Brenda. Sincere appreciation to Harsh, Maggie, Avya and Harleen who honoured Kevin’s dignity and provided companionship at the most difficult stage of his illness.

Donations in Kevin’s memory can be made to the ALS Society of Manitoba or the University of Winnipeg.

A Celebration of Life is planned for the spring of 2026.