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A Bay Area billboard battle breaks out between Jews over branding of anti-Zionism
(JTA) — Within two weeks, a series of Bay Area billboards equating anti-Zionism with antisemitism were targeted by activists. In the first incident, an unknown group of culprits wrote “Free Palestine” on them, leading the billboards’ sponsor to replace them and call the graffiti “a hate crime.”
The second time they were targeted, a group of Jews took the credit.
On Tuesday night, a group of self-proclaimed “anti-Zionist Jews” papered over three billboards paid for by the New Jersey-based group JewBelong. It was a further escalation in a national debate over anti-Zionism, antisemitism and whether and how Jews and non-Jews alike should criticize Israel.
“We are part of a growing number of Jews across the United States who know that opposing Israeli apartheid and occupation has nothing to do with antisemitism, and that the biggest threat to Jews in this country comes not from those supporting Palestinian rights, but from white, Christian nationalists,” the collective, who identify themselves on the billboards as “Jews4FreePalestine,” told the Jewish Telegraphic Agency in a statement.
The original billboards read, “You don’t need to go to law school to know that anti-Zionism is antisemitism.” It was JewBelong’s tongue-in-cheek reference to a recent controversy at the University of California-Berkeley law school, in which some student groups signed a statement pledging not to invite “speakers that have expressed and continued to hold views … in support of Zionism, the apartheid state of Israel, and the occupation of Palestine.”
The bylaws attracted national attention after Ken Marcus, founder of the pro-Israel legal group Brandeis Center for Human Rights Under Law, declared that Berkeley was erecting “Jew-free zones.” Later, allegations against the law students prompted an investigation from the U.S. Department of Education. The episode caught the attention of a right-wing group, which drove trucks displaying Adolf Hitler through the Berkeley campus and intimidated some of the anti-Zionist petition signers at their homes out of state. Meanwhile, attempts by Berkeley students to pass a resolution condemning antisemitism failed to pass when some student senators did not show up for the vote.
Targeting the billboards, the anonymous group of self-proclaimed “anti-Zionist Jews” changed the word “antisemitism” to “anti-racism.” They added other messages: “Jews for a free Palestine” and “End Israeli apartheid.”
Declining to provide their names, the group said only that they are “organizing ad-hoc in response to the billboards from JewBelong” and that they numbered more than two dozen. Though spokesperson Joe Rivano Barros said the group was not responsible for the first tag, the group defended the anonymous first group against JewBelong’s hate-crime allegations, calling the labeling “dishonest.”
Online, the altered billboards were being promoted by the Jewish Voice for Peace anti-Zionist group, an editor of the anti-Zionist website Electronic Intifada and a Jewish former Google employee who has organized against some of the company’s business dealings with Israel.
The group also directly went after JewBelong — which it said “has long equated anti-Zionism with antisemitism in order to normalize Israeli apartheid” — and its co-founder, Archie Gottesman, whom they said “has an appalling history of making racist and genocidal statements.” Originally founded as a public relations movement to promote Jewish pride, JewBelong pivoted in 2021 to focus on combatting antisemitism, aligning itself with staunchly pro-Israel influencers.
Gottesman sits on the board of Democratic Majority for Israel, a lobbying group that pushes Democratic Party lawmakers to adapt more pro-Israel stances. She tweeted in 2018 that Gaza was “full of monsters” and that it was “time to burn the whole place,” statements for which she has since apologized.
“We stand by our billboards,” Gottesman told JTA in a statement in response. “The vast majority of American Jews are Zionists. The billboards appear to have been defaced by a fringe group trying to create a Jew vs Jew fight at a time when we should all be united against the larger issue, which is growing antisemitism in the US.”
While Berkeley Law’s own Jewish dean, Erwin Chemerinsky, has called the law students’ bylaws antisemitic, he has also criticized JewBelong’s billboards, saying they are not “contributing to useful discourse.” After they were graffitied over the first time, Chemerinsky said the culprits were infringing on JewBelong’s First Amendment rights.
Since the recent Israeli elections bringing to power the country’s most right-wing government in generations, a growing number of influential Jews around the world have increased their criticism of the government and stated that such criticism should not be conflated with antisemitism.
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The post A Bay Area billboard battle breaks out between Jews over branding of anti-Zionism appeared first on Jewish Telegraphic Agency.
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Mamdani isn’t the real resistance against Netanyahu — Israelis are
If you, like so many American Jews this week, are focused on New York Mayor Zohran Mamdani’s video message urging protests against Israeli Prime Minister Benjamin Netanyahu when he visits the city in September, you’re missing the real story.
Pay attention, instead, to what is happening thousands of miles away — not in Manhattan, but in Israel, where the latest polls show Netanyahu and his ruling coalition trailing badly.
In New York, it’s the same old story: Israel guilty, Palestinians blameless, nothing in between. In Tel Aviv and Jerisalem, in Nazareth and Eilat, something else is brewing: change, maybe even hope.
Gadi Eisenkot — the former IDF chief of staff who broke with Netanyahu’s government over the Gaza War — now leads a new party, Yashar. Projections suggest his bloc would win 59 seats if the election were held today, compared to 51 for Netanyahu’s ruling coalition, according to the latest poll,
Eisenkot also beats Netanyahu head-to-head as the preferred prime minister, 43% to 37%.
If Eisenkot joins with Arab parties his coalition would receive 69 seats, substantially more than the 61 seats needed to govern. Though Eisenkot has not said yet whether he would link up with Arab parties, a plurality of Eisenkot’s potential voters (44%) said they would support such a move, in a country where Arab parties have only once been part of a governing coalition.
Eisenkot is no dove. He is someone who has concluded, rightly, that the threats Israel faces include the ones it’s inflicting on itself.
He has vowed to strengthen Israeli democracy and pursue diplomacy with Israel’s neighbors. His party’s platform calls for non-military national service for Arabs, something 75.8% of them favor. His likely coalition partners will include the Democrats, a smaller party expected to win 10 to 11 seats, for whom resolving the Israeli-Palestinian issue is a defining issue. “I see the conflict and the continued occupation as the greatest tragedy of our lives,” Emilie Moatti of the Democrats said at a party rally last month. “The most moral and patriotic act is to end it.”
These are the most hopeful winds to blow through Israeli politics in memory, ahead of the Oct. 27 election — the closest Israelis have come to real, structural change in years. Meanwhile, in the United States, it’s Mamdani’s admission that he lacks the power to arrest Netanyahu — and call for the federal government to do so instead — that has captured the media’s attention and consumed American Jews all week. But one of these stories is theater, the other is real.
We’ve let ourselves become consumed by an empty threat from a politician with no power to carry it out, instead of doing everything we can to support those Israelis who actually have the power to change their country.
In this farce, Netanyahu and the anti-Israel movement each need a cartoon version of the other to keep telling their one-sided story.
Imagine if Mamdani used his platform to draw attention to Makom Lekulanu, “A Place for Us All,” the only Arab-Jewish party standing for election. Instead the mayor of the American anti-Israel movement keeps the focus relentlessly on Netanyahu — because a country full of Netanyahus is a much darker story to tell, and a much more useful foil, than the complicated, pluralistic reality the polls actually show.
Netanyahu and his American supporters need Mamdani for the same reason — to paint Israel as besieged and alone, and all of Israel’s critics as clownish and illegitimate. But Netanyahu’s real critics aren’t clowns. They’re serious, Israel-loving Israelis — a former army chief among them — and they are beating him at the polls.
With Netanyahu offering voters more of the same — attacks on the judiciary, fear-mongering over Arab citizens voting and deeper dependence on his religious and far-right partners — a growing number of centrist Israelis have concluded that a Netanyahu win would put Israel’s very future at risk.
“If Netanyahu wins, it’s going to be a significant crisis, maybe a final crisis for many segments of Israeli society,” journalist Nadav Eyal said on the Jonah Platt podcast.
In this context, Mamdani’s theatrics are one more sign of how untethered the American conversation about Israel has become from what’s actually at stake on the ground. American Jews should stop reacting to him and start paying attention to the people with the power to actually change Israel’s future.
They can’t donate to Israeli political parties, but they can support Israeli NGOs that fund get-out-the-vote and voter education campaigns. They can back U.S. nonprofits that help promote better Israeli policies. And they can do the simplest thing of all: talk about this election — online, in shul, at the Shabbat table, anywhere the conversation has gotten stuck on Mamdani, which is everywhere. Doing that will add real dimension to a very stale debate.
New York voters will, in time, vote on whether their mayor’s selective obsession with Israel is making their city a better, more affordable place to live. That’s their business. But anyone who cares about Israelis and Palestinians should put their energy and focus where it really matters: on the people and movements who haven’t been this close to real, positive change in years.
The post Mamdani isn’t the real resistance against Netanyahu — Israelis are appeared first on The Forward.
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Why do I work for the “Foe-ward”? I traced my accent’s journey to find out
I began my internship at The Forward in May, just a few weeks after I finished my sophomore year at Duke, where I’m majoring in religion and history. My initial days back in my home city were a whirlwind: dinners at Top Thai; long walks up to the Met; reconnecting with friends. The period also included a still ongoing linguistic journey that has fostered a connection with my great-grandmother.
When my friends asked me how I was spending my summer, I was struck by how few of them had heard of the Forward. Initially, I assumed this was because my friends were younger or not Jewish (which was likely the main reason), but I later realized that their confusion was also connected to how I say the paper’s name.
I pronounce “forward” non-rhotically, meaning that I drop the first r so that the word sounds more like Foe-ward. My mom — though born in San Francisco — pronounces the word the same way, and has encountered the same confusion whenever she does. She decided to ask around to find other kindred spirits. My maternal grandmother’s family, we discovered, all pronounced the word the same way: “foe-ward.”
We attribute this to my great-grandmother, whom we call “Bubby Classic.”
My great-grandmother Sadie — my namesake, along with my other maternal great-grandmother — grew up on the Lower East Side. Originally, her family was from Vilna, Lithuania. Her father came to the country at the age of 9 and spoke excellent English, but her mother didn’t speak a word.
My family says that Sadie described her childhood as the happiest period in her life. No one around her was wealthy, but it didn’t matter. Her father was a tailor, which brought in a steady income. As he always said, even if people were poor, they still needed clothes — but he would also donate clothes to those who couldn’t afford them. Sadie had three older brothers, and she told stories about them running after the ice truck together and jumping onto it.
At the time, Jews frequently changed their names to assimilate. Sadie, who wasn’t in love with her name, adopted Syde after the dancer Cyd Charisse. In the last decade of her life, though, she returned to her given name. At one point, she told my family that she didn’t know why she had changed it in the first place.
Sadie was the last member of my maternal family to speak Yiddish, and she spoke with a heavy New York accent; she grew up on “Hestuh” (Hester) Street, as my mom likes to say. When she started a family, Sadie moved out to Long Island, but she brought her children to the Lower East Side every Sunday; my great-uncle and Bubby recall sitting in family members’ apartments, playing with their cousins, eating and talking for hours.
This culture, though, began to fade. My great-uncle Michael tells me that his New York accent was still strong during childhood, but after the family moved to Florida, it softened. Though he still says many words with the accent, he’s been told that he also gained a slight southern twang. Bubby and my grandfather were San Francisco hippies, and she grew up there without a heavy accent, leaving none to pass on to me.
When my family realized how all we pronounced forward, we decided it had to have come from Sadie. We knew “foe-word” wasn’t her exact New York accent, but we thought dropping the “r” must run in the family.
The truth, as I discovered while speaking with linguist David Braun, was that our theory probably wasn’t the most accurate. The New York accent, like Sadie had, is non-rhotic and modifies the pronunciation of “er.” This is typically considered a type of vowel sound, which is stressed in words like her, bird, or person. When it’s unstressed, it is called a schwa and sounds like “uh”: “watuh,” “doctuh,” “fuh-wuhd.” Given that New York was an original colony, these pronunciations were heavily influenced by British speaking patterns, which are similarly non-rhotic.
As time went on, New Yorkers began to pronounce more and more words rhotically, with the accent being rare among newer generations. This was an evolutionary process, which could have resulted in some New Yorkers pronouncing forward as “foe-ward,” but there would also have been those who pronounced the word as “for-wuhd.” In any case, this wouldn’t have been the only word these New Yorkers pronounced non-rhotically: they’d still say caw-nuh instead of corner or regu-luh instead of regular.
My pronunciation of forward — dropping the first r, but not the second — is often interpreted as a phenomenon called dissimilation, which is the process when two similar sounds in a word become less alike. In this case, “r” is used in two back-to-back syllables, and one is dropped to ease pronunciation: “sup-rise” instead of “sur-prise,” “gov-enor” instead of “gov-er-nor,” and of course “foe-ward” instead of “for-ward.” Dissimilation occurs across many regions: unlike the accent, it’s not necessarily tied to New York.
This habit, though I’m not sure where it originated, is more than likely where my family’s pronunciation came from. Still, when I say “foe-ward,” I can’t help but think of my great-grandmother who lived on “Hestuh” Street, and feel connected to the place where she grew up.
How do you pronounce “Forward”? Let us know in this google form.
The post Why do I work for the “Foe-ward”? I traced my accent’s journey to find out appeared first on The Forward.
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Trump administration drops demand that Penn turn over list of Jewish employees
(JTA) — The Trump administration has withdrawn a controversial demand for the University of Pennsylvania to produce a list of Jewish employees as part of a larger investigation into alleged employment discrimination at the Ivy League university.
The withdrawal ends a round of lawsuits over the legality of such a demand, which alarmed Jewish groups on campus and beyond.
The federal Equal Employment Opportunity Commission, which is overseeing the probe, did not explain its decision to drop the subpoena in its Thursday court filing. A representative for the agency declined further comment to the Jewish Telegraphic Agency.
In its own statement, Penn, which had been engaged in a legal back-and-forth over the school’s refusal to compile such a list, said it had “protected its employees’ rights.” The school had shared the names of Jewish staff who had consented to the probe, but resisted sharing the names of all Jewish staff.
“Penn remains committed to fighting antisemitism and all other forms of discrimination, to ensure everyone it serves can learn, work, and thrive,” a university spokesperson said.
The unusual demand, first made in November, came as the Trump administration has aggressively targeted a handful of elite schools accused of failing to curb antisemitism on campus. Most of the time, its intervention has come through the education and health and human services departments, which have cited civil rights violations in seeking to yank billions of dollars in federal funding.
But the EEOC has gotten involved, too, arguing that Penn, in particular, had failed to protect its Jewish and Israeli employees from discrimination. Its case against Penn originated in 2023, and its subpoena had included demands to reveal members of “all clubs, groups, organizations and recreation groups” that were “related to the Jewish religion, faith, ancestry/national origin.” The subpoena also targeted the school’s Jewish studies personnel.
Jewish groups, including Penn Hillel, had argued against the demand, as did free-speech organizations. In an email, Penn Hillel’s director, Rabbi Gabe Greenberg, told JTA the organization welcomed the news.
“Over the past year, I have spoken with hundreds of students, faculty, and staff across the University of Pennsylvania regarding this issue. Every single person expressed objections to the EEOC’s attempt to compel the University to surrender data on Jewish identity and affiliation,” Greenberg said.
He continued, “While many in our community share Penn Hillel’s conviction that campus antisemitism requires urgent, sustained action, demanding ‘lists of Jews’ was a fundamentally incorrect and inappropriate way to address it.”
Earlier this year the agency chair, Andrea Lucas, defended the list-of-Jews demand during an antisemitism conference at Harvard. Lucas told the roomful of Jewish professionals that her office needed the list to identify “potential victims,” including as a means of distributing potential payouts.

(L-r) Andrea Lucas, chair of the federal Equal Employment Opportunity Commission, speaks with Brandeis Center founder Kenneth Marcus at an antisemitism conference held at Harvard University in Cambridge, Massachusetts, April 16, 2026. (Dillon Meyer Media)
“At some point, either the government will know information about individuals related to their religion or we will not be able to enforce the laws on their behalf,” Lucas said at the time.
A federal judge had ruled in March that the request was reasonable, dismissing efforts by Penn and Jewish groups to declare the ruling unconstitutional. However, the judge delayed the deadline by which Penn would have been forced to comply, giving the university more time to appeal.
The EEOC’s larger antisemitism inquiry into Penn continues.
This article originally appeared on JTA.org.
The post Trump administration drops demand that Penn turn over list of Jewish employees appeared first on The Forward.

