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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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Rights Groups Condemn Re-Arrest of Nobel Laureate Mohammadi in Iran
Taghi Ramahi, husband of Narges Mohammadi, a jailed Iranian women’s rights advocate, who won the 2023 Nobel Peace Prize, poses with an undated photo of himself and his wife, during an interview at his home in Paris, France, October 6, 2023. Photo: REUTERS/Christian Hartmann
International human rights groups have condemned the re-arrest of Nobel Peace Prize laureate Narges Mohammadi in Iran, with the Nobel committee calling on Iranian authorities to immediately clarify her whereabouts.
Mohammadi’s French lawyer, Chirine Ardakani, said on X that the human rights activist was arrested on Friday after denouncing the suspicious death of lawyer Khosrow Alikordi at his memorial ceremony in the northeastern city of Mashhad.
Mashhad prosecutor Hasan Hematifar told reporters on Saturday that Mohammadi was among 39 people arrested after the ceremony.
Hematifar said she and Alikordi’s brother had made provocative remarks at the event and encouraged those present “to chant ‘norm‑breaking’ slogans” and disturb the peace, the semi-official Tasnim news agency reported.
The prosecutor said Mashhad’s chief of police and another officer received knife wounds when trying to manage the scene.
CALLS FOR RELEASE
The Norwegian Nobel Committee called on Iranian authorities “to immediately clarify Mohammadi’s whereabouts, ensure her safety and integrity, and to release her without conditions.”
The European Union also called for Mohammadi’s release. “The EU urges Iranian authorities to release Ms Mohammadi, taking also into account her fragile health condition, as well as all those unjustly arrested in the exercise of their freedom of expression,” an EU spokesperson said on Saturday.
A video purportedly showing Mohammadi, 53, without the mandatory veil, standing on a car with a microphone and chanting “Long Live Iran” in front of a crowd, has gone viral on social media.
Ardakani said Mohammadi was beaten before her arrest.
Reporters Without Borders said four journalists and other participants were also arrested at the memorial for human rights lawyer Alikordi, who was found dead in his office on December 5.
Authorities gave the cause of his death as a heart attack, but rights groups have called for an investigation into his death.
The US-based Human Rights Activists News Agency said the crowd also chanted “death to the dictator,” a reference to Supreme Leader Ayatollah Ali Khamenei, as well as: “We fight, we die, we accept no humiliation.”
Mohammadi, who received the 2023 Nobel Peace Prize, has spent more than 10 years of her life in prison, most recently from November 2021 when she was charged with “propaganda against the state,” “acting against national security,” and membership of “illegal organizations.”
This year’s Nobel Peace Prize winner, the Venezuelan opposition leader Maria Corina Machado, said on Saturday that the opposition’s campaign in Venezuela was akin to that taking place in Iran.
“In Oslo this week, the world honored the power of conscience. I said to the ‘citizens of the world’ that our struggle is a long march toward freedom. That march is not Venezuelan alone. It is Iranian, it is universal,” she said on X on Saturday.
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Pete Hegseth Pledges Retribution After Islamist Gunmen in Syria Kills 2 US Soldiers and Civilian, Injuring 3
US Defense Secretary Pete Hegseth attends a Senate Appropriations Committee hearing on US President Donald Trump’s budget request for the Department of Defense, on Capitol Hill in Washington, DC, US, June 11, 2025. Photo: REUTERS/Elizabeth Frantz
i24 News – Two US Army soldiers and a civilian interpreter were killed in an Islamic State attack on Saturday in Palmyra, Syria, where they were supporting counterterrorism operations, the Pentagon said.
Three others were wounded, Pentagon spokesman Sean Parnell said. Defense Secretary Pete Hegseth said the attacker was killed by partner forces.
The Syrian Interior Ministry said that shooter in the deadly attack in Palmyra was a “member of the Syrian security forces who was influence by extremist ideology.”
President Donald Trump posted that “We mourn the loss of three Great American Patriots in Syria, two soldiers, and one Civilian Interpreter. Likewise, we pray for the three injured soldiers who, it has just been confirmed, are doing well.”
“This was an ISIS attack against the US, and Syria, in a very dangerous part of Syria, that is not fully controlled by them. The President of Syria, Ahmed al-Sharaa, is extremely angry and disturbed by this attack. There will be very serious retaliation. Thank you for your attention to this matter!”
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Israel Says It Kills Senior Hamas Commander Raed Saed in Gaza
Palestinians inspect the site of an Israeli strike on a car in Gaza City, December 13, 2025.REUTERS/Dawoud Abu Alkas
The Israeli military said it killed senior Hamas commander Raed Saed, one of the architects of the October 7, 2023 attacks on Israel, in a strike on a car in Gaza City on Saturday.
It was the highest-profile assassination of a senior Hamas figure since a Gaza ceasefire deal came into effect in October.
In a joint statement, Israeli Prime Minister Benjamin Netanyahu and Defense Minister Israel Katz said Saed was targeted in response to an attack by Hamas in which an explosive device injured two soldiers earlier on Saturday.
The attack on the car in Gaza City killed five people and wounded at least 25 others, according to Gaza health authorities. There was no immediate confirmation from Hamas or medics that Saed was among the dead.
HAMAS SAYS ATTACK VIOLATES CEASEFIRE AGREEMENT
An Israeli military official described Saed as a high-ranked Hamas member who helped establish and advance the group’s weapons production network.
“In recent months, he operated to reestablish Hamas’ capabilities and weapons manufacturing, a blatant violation of the ceasefire,” the official said.
Hamas sources have also described him as the second-in-command of the group’s armed wing, after Izz eldeen Al-Hadad.
Saed used to head Hamas’ Gaza City battalion, one of the group’s largest and best-equipped, those sources said.
Hamas, in a statement, condemned the attack as a violation of the ceasefire agreement but did not say whether Saed was hurt and stopped short of threatening retaliation.
The October 10 ceasefire has enabled hundreds of thousands of Palestinians to return to Gaza City’s ruins. Israel has pulled troops back from city positions, and aid flows have increased.