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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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Pope Leo Says Those Who Wage War Are Thieves Stealing Away Our Peaceful Future
Pope Leo XIV looks on as he meets with Catholic religious education teachers attending a national meeting organised by the Italian Bishops’ Conference (CEI), in the Paul VI Hall at the Vatican, April 25, 2026. Photo: REUTERS/Yara Nardi
Pope Leo on Sunday described those who wage wars and appropriate the earth’s resources as thieves who rob the world of a peaceful future, issuing a warning about the use of nuclear power on the anniversary of the Chernobyl reactor accident.
Ukraine is commemorating the 40th anniversary of the world’s worst nuclear disaster on Sunday amid lingering fears that Russia’s four-year-old war could spark a repeat of the tragedy.
In his weekly address after the Angelus prayer, the Pontiff said the Chernobyl accident had left a mark on humankind’s collective conscience.
“It remains a warning over the use of ever more powerful technologies,” the Pope, who has just returned from a 10-day tour across four African nations, said.
“I hope that at all decision-making levels, wisdom and responsibility always prevail, so that atomic power can always be used to support life and peace,” he added.
Commenting on the Gospel of the day, which contained the metaphor of a sheep thief, Pope Leo said thieves came under many appearances, listing as examples “superficial lifestyles driven by consumerism,” prejudices and wrong ideas.
“And let’s not forget also those thieves who, by plundering the earth’s resources, by fighting bloody wars or feeding evil in whichever form, are simply taking away from all of us the chance of a future of peace and serenity,” he added.
Leo, the first US pontiff, has attracted the ire of President Donald Trump after becoming more outspoken against war and despotism.
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UK’s Starmer and Trump Discuss ‘Urgent Need’ to Restore Shipping in Strait of Hormuz
British Prime Minister Keir Starmer and US President Donald Trump (not pictured) hold a bilateral meeting at Trump Turnberry golf course in Turnberry, Scotland, Britain, July 28, 2025. Photo: REUTERS/Evelyn Hockstein
British Prime Minister Keir Starmer and US President Donald Trump discussed the urgent need to get shipping moving again in the Strait of Hormuz during a call on Sunday, a Downing Street spokesperson said.
“The leaders discussed the urgent need to get shipping moving again in the Strait of Hormuz, given the severe consequences for the global economy and cost of living for people in the UK and globally,” the spokesperson for Starmer’s office said in a statement.
“The prime minister shared the latest progress on his joint initiative with President (Emmanuel) Macron to restore freedom of navigation,” the spokesperson added.
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Palestinian Leader’s Loyalists Win Local Elections, Including Some Seats in Gaza
A Palestinian man votes during the municipal election at a polling station in Deir al-Balah, central Gaza Strip April 25, 2026. Photo: REUTERS/Mahmoud Issa
Loyalists of President Mahmoud Abbas won most races in Palestinian municipal elections, election officials said on Sunday, in a vote that for the first time in nearly two decades included a city in the Gaza Strip run by rival Hamas.
Saturday’s ballot marked the first elections of any kind in Gaza since 2006 and the first Palestinian polls since the Gaza war began more than two years ago with Hamas’ cross‑border attack on southern Israel.
Abbas’ West Bank–based Palestinian Authority (PA) said the inclusion of the Gaza city Deir al‑Balah, which suffered less damage than other areas of the coastal territory during the war, was intended to show that Gaza was an inseparable part of a future Palestinian state.
The elections, in which voter turnout was low, had been held “at a highly sensitive moment amid complex challenges and exceptional circumstances,” Palestinian Prime Minister Mohammad Mustafa said as results were announced on Sunday.
But they represented “an important first step in a broader national process aimed at strengthening democratic life … and ultimately achieving the unity of the homeland,” he said.
POSSIBLE INDICATOR OF HAMAS SUPPORT
Hamas, which ousted the PA from Gaza in 2007, did not formally nominate candidates in Gaza and boycotted the race in the Israeli-occupied West Bank, where Fatah’s victory was widely expected.
But some candidates on one of the Deir al-Balah lists were widely seen by residents and analysts as aligned with the movement, making the vote a potential indicator of support for the Islamist group.
Preliminary results showed that the list, known as Deir al‑Balah Brings Us Together, won only two of the 15 seats contested in Gaza.
The Nahdat Deir al‑Balah list, backed by Abbas’ Fatah party and the Western-backed PA, secured six seats. The remaining seats were won by two other Gaza-based groups, Future of Deir al‑Balah and Peace and Building, not affiliated with either faction.
Abbas loyalists swept the election in the West Bank, running unchallenged in many seats.
Fatah spokesperson Abdul Fattah Dawla noted that turnout was close to that for the last municipal elections in the West Bank, in 2022, praising voters for participating despite ongoing violence by Israel.
“By electing figures linked to Fatah, voters appear to be seeking unrestricted international support for municipal governance and a gradual political shift that could extend beyond the local level,” said Palestinian political analyst Reham Ouda.
The recent war has left much of Gaza reduced to rubble, with many residents displaced and focused on survival. Israel has continued conducting strikes despite an October ceasefire.
In Gaza, voter turnout reached just 23 percent, while in the West Bank it was 56 percent, according to Chairman of the Central Elections Commission Rami al‑Hamdallah.
Al‑Hamdallah said some of the ballot boxes and voting equipment did not make it into the enclave because of Israeli security restrictions, though those challenges were overcome.
Hamas’ Gaza spokesperson, Hazem Qassem, downplayed the significance of the election results, saying that they had no impact on wider national issues.