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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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Israeli Military Says It ‘Took Out’ Iran’s Caspian Sea Naval Capabilities
Illustrative: A group of Iranian Navy ships. Photo: Wikimedia Commons.
Israel carried out strikes targeting the Iranian navy in the Caspian Sea for the first time on Wednesday, an Israeli military spokesperson said on Thursday, telling reporters that Iran’s naval capabilities in the inland sea had been largely disabled.
Lieutenant Colonel Nadav Shoshani said the Air Force had struck dozens of targets, including missile boats, a corvette, a shipyard used to build and repair vessels, and a command center.
“We have been able to take out their navy capabilities in the Caspian Sea,” he said in an online briefing with reporters.
“That is a systematic strike on all levels of their naval capabilities in the Caspian Sea.”
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US Approves Billions in Arms Sales to Middle East Countries
Smoke billows from Jebel Ali port after an Iranian attack, following United States and Israel strikes on Iran, United Arab Emirates, March 1, 2026. Photo: REUTERS/Amr Alfik
The US State Department on Thursday approved potential arms sales to three Middle East countries worth more than $16.5 billion as the war with Iran intensifies.
The State Department approved the potential sale of missiles, drones, radar systems, and F-16 munitions and upgrades to the United Arab Emirates for a combined total of more than $8.4 billion, it said in statements.
Also approved were possible sales of lower-tier air and missile defense sensor radars to Kuwait for an estimated cost of $8 billion and aircraft and munitions support to Jordan for an estimated cost of $70.5 million.
The sales follow Iran’s attacks on energy infrastructure in response to Israeli attacks on its gas facilities, which marked the biggest escalation of the nearly three-week war, causing gas prices to surge and oil prices to rise further.
The State Department said the principal contractors in the sales will include RTX Corporation, Northrop Grumman, and Lockheed Martin Corporation.
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Two Men Appear in UK Court Accused of Spying on Israeli Embassy, Jewish Targets for Iran
Director General of MI5 Ken McCallum delivers the annual Director General’s Speech at Thames House, the headquarters of the UK’s Security Service, in London, Britain, Oct. 16, 2025. Photo: Jonathan Brady/Pool via REUTERS
Two men appeared in a London court on Thursday accused of being tasked by Iran to carry out hostile surveillance on the Israeli Embassy, Britain’s oldest synagogue, and other Jewish targets.
Nematollah Shahsavani, 40, a dual Iranian-British national, and Alireza Farasati, an Iranian national, 22, are accused of being involved in gathering information and undertaking reconnaissance of targets given to them by Iranian spy services over five weeks last summer.
As such, the alleged activities pre-dated the US-Israeli military campaign against Iran which began on Feb. 28.
Prosecutor Louise Attrill told London’s Westminster Magistrates Court that devices seized from the two men had contained a list of targets.
These included the Israeli Embassy, the Israeli Consulate, London’s Bevis Marks Synagogue, a Jewish community center, and the Community Security Trust, a charity which provides security advice for the country’s Jews.
Attrill said the evidence suggested Shahsavani, who had traveled to Iran last April and was stopped under counter-terrorism powers when he returned to Britain in August, had been given instructions by Iranian intelligence services, and he had tasked Farasati to carry out the surveillance.
The men did not enter a plea and were remanded in custody until their next hearing at London’s Old Bailey Court on April 17. Farasati’s lawyer Alphege Bell said his client was “no religious fanatic.”
British lawmakers and the domestic spy agency MI5 have long warned of threats posed by Iran, with accusations that Tehran was behind more than 20 suspected kidnap and assassination plots.
Iran has repeatedly denied such accusations, saying they are part of a campaign against it by hostile Western powers.
Vicki Evans, the senior national coordinator of Britain’s counter-terrorism police, said she hoped the investigation would reassure Jewish communities that police would act on any threats to their safety.