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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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Iran President Says Trump, Netanyahu, Europe Stirred Tensions in Protests
Amnesty International Greek activists and Iranians living in Athens hold candles and placards in front of the Greek Parliament to support the people of Iran, in Athens, Greece, January 30, 2026. Photo: REUTERS/Louisa Gouliamaki TPX IMAGES OF THE DAY
Iranian President Masoud Pezeshkian said on Saturday that US, Israeli and European leaders had exploited Iran’s economic problems, incited unrest and provided people with the means to “tear the nation apart” in recent protests.
The two-week long nationwide protests, which began in late December over an economic crisis marked by soaring inflation and rising living costs, have abated after a bloody crackdown by the clerical authorities that US-based rights group HRANA says has killed at least 6,563, including 6,170 protesters and 214 security forces.
Iranian Foreign Minister Abbas Araqchi told CNN Turk that 3,100, including 2,000 security forces, had been killed.
The US, Israeli and European leaders tried to “provoke, create division, and supplied resources, drawing some innocent people into this movement,” Pezeshkian said in a live state TV broadcast.
US President Donald Trump has repeatedly voiced support for the demonstrators, saying the US was prepared to take action if Iran continued to kill protesters. US officials said on Friday that Trump was reviewing his options but had not decided whether to strike Iran.
Israel’s Ynet news website said on Friday that a US Navy destroyer had docked at the Israeli port of Eilat.
Trump, Israeli Prime Minister Benjamin Netanyahu and Europeans “rode on our problems, provoked, and were seeking — and still seek — to fragment society,” said Pezeshkian.
“They brought them into the streets and wanted, as they said, to tear this country apart, to sow conflict and hatred among the people and create division,” Pezeshkian said.
“Everyone knows that the issue was not just a social protest,” he added.
Regional allies including Turkey, the United Arab Emirates, and Saudi Arabia have been engaging in diplomatic efforts to prevent a military confrontation between Washington and Tehran.
The US is demanding that Iran curb its missile program if the two nations are to instead resume talks, but Iran has rejected that demand.
Foreign Minister Araqchi said in Turkey on Tuesday that missiles would never be the subject of any negotiations.
In response to US threats of military action, Araqchi said Tehran was ready for either negotiations or warfare, and also ready to engage with regional countries to promote stability and peace.
“Regime change is a complete fantasy. Some have fallen for this illusion,” Araqchi told CNN Turk. “Our system is so deeply rooted and so firmly established that the comings and goings of individuals make no difference.”
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CBS News Chief Weiss Touts Commentator Push, Draws Mixed Reaction in Newsroom
FILE PHOTO: Bari Weiss speaks at the 2022 Milken Institute Global Conference in Beverly Hills, California, U.S., May 3, 2022. REUTERS/Mike Blake/File Photo
Three months into her tenure, CBS News Editor-in-Chief Bari Weiss presented a vision this week to revitalize the nearly century-old broadcaster, in part by applying the same formula that fueled the rise of The Free Press – recruiting commentators who offer observations about news, politics and culture.
From adding 19 new commentators, including some drawn from The Free Press ranks, to introducing new podcasts, newsletters and live events, employees were variously energized or skeptical of the ideas presented by CBS’ new boss. Weiss’ notions about how to thrive in a post-Walter Cronkite era struck some as in conflict with the stated mission of doing great journalism, according to seven current and former CBS News employees and industry insiders.
In her presentation, Weiss also envisioned a galaxy of cross-platform stars, like New York Times columnist and CNBC host Andrew Ross Sorkin, whom she highlighted with a meme: “Sorkining.” The Dealbook founder is the author of several business books, executive producer of the Showtime series “Billions,” and maestro of the New York Times premiere live event, and a Davos fixture.
“It’s like saying ‘Hey, Hollywood. Why can’t you just be like Leonardo DiCaprio?’ If people knew how to bottle that magic and make someone a star, they would do it,” said a former CBS employee.
An industry veteran said the idea suggested a lack of appreciation for the power of television, which has been making stars for generations: among them “CBS Evening News” anchors Dan Rather, Connie Chung, Walter Cronkite and Katie Couric.
The 41-year-old Weiss, who has no broadcast experience and has been described as a distant leader by six current and former CBS News sources, now has to deliver on her promise of capturing new and younger viewers – including political independents who don’t see themselves reflected in mainstream media. It is a daunting undertaking that has hobbled executives across broadcast and cable, including former CNN chief Chris Licht, ousted in June 2023.
One supporter sees the charismatic Weiss as a modern-day Katharine Graham, the legendary publisher of the Washington Post, who was undermined by underlings when she took over in 1963. Graham transformed the paper and led it through its Watergate-era heyday, and generally left editorial decisions to Executive Editor Ben Bradlee.
A current staffer, speaking on background, said, “People are saying, ‘Let’s give her a chance’ … I want to see her succeed. If she succeeds, we all succeed.”
CBS News and Weiss did not immediately respond to requests for comment.
PRIORITIES FOR CBS NEWS
Weiss, a former opinion journalist and media entrepreneur, joined CBS after parent Paramount owner David Ellison bought her five-year-old media company, The Free Press, for $150 million in October.
Some see Weiss’ playbook of expanding CBS’s journalism ranks with commentators as conflicting with other initiatives including breaking news and landing deep investigative stories, according to three current and former CBS News staffers and an industry veteran.
“There’s nothing wrong with that,” said the former employee. “But is that what a news division is or are they craving something completely different? That’s fine but don’t pretend it’s a news division.”
Another current CBS News staffer talked about past failures to capitalize on new ways of reaching the audience, such as leveraging the power of the Paramount+ streaming service to promote news shows, observing, “We have done a wretched job of being on the internet.”
Weiss is also attempting to change the news network’s political orientation, appealing to a wider cross-section of Americans, according to her remarks Tuesday. Weiss said she wants CBS News to reflect the friction animating the national conversation.
In broadening its perspective to include more diverse viewpoints, CBS News could ultimately lay claim to the uncharted ground for a center-right broadcaster, said Integrated Media Chief Executive Jonathan Miller, a veteran media executive who has held senior positions at News Corp and AOL.
“We need to commission and greenlight stories that will surprise and provoke – including inside our own newsroom,” Weiss said in her address to employees. “We also have to widen the aperture of the stories we tell.”
On that front, CBS has had mixed results so far. Earlier this month, “CBS Evening News” broadcast a widely panned segment featuring U.S. Secretary of State Marco Rubio in various meme-like situations, saluting him as “the ultimate Florida man.”
EARLY SUCCESSES
It has also seen successes, including Lesley Stahl’s interview with Trump son-in-law and Middle East advisor Jared Kushner and Special Envoy Steve Witkoff, within a week of brokering a peace deal between Israel and Hamas, and Norah O’Donnell’s “60 Minutes” interview with Trump. Paramount paid Trump $16 million to settle a lawsuit over its editing of an interview with his White House rival, former Vice President Kamala Harris.
It landed journalistic scoops, including interviewing the man who charged one of two gunmen who attacked a Jewish community gathering in Sydney, and exclusive video of Alex Pretti, the man killed by Border Patrol in Minneapolis, reading a tribute to a veteran who died in 2024.
Weiss announced that the network would bring in contributors with expertise in politics, health, happiness, food and culture, whom she encouraged staffers to use on-air. The roster includes Free Press columnist Niall Ferguson of the conservative Hoover Institution, as well as Casey Lewis, a former Teen Vogue and MTV editor who writes about youth culture.
“It’s great to have younger people, a diverse demographic and diverse ideology represented,” said Kathy Kiely, the chair in Free-Press Studies at the Missouri School of Journalism. “Newsrooms can’t do a good job unless we have that diversity in our ranks. What worries me is the emphasis on opinion over primary-sourced, reported facts.”
Weiss emphasized making content available online before it airs on TV to reach more viewers. CBS has long been in third place behind rivals ABC and NBC and, like most mainstream media, is struggling with audience declines as consumers migrate to social platforms.
Pew Research estimates about one-third of all adults get at least some news from podcasts. CBS News does not appear among Spotify’s or Apple’s rankings of the top 50 news podcasts.
One former employee expects the digital-first goal to be complicated because CBS hasn’t devoted sufficient resources to helping correspondents or anchors curate their social media presence or re-edit television interviews for YouTube or streaming.
Weiss encouraged staffers to think of the news organization as the best-capitalized media startup in the world.
“We are in a position, with the support of all of the leadership of this company, to really make the change we need.”
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IDF Strikes Hamas, PIJ Commanders in Gaza in Retaliation for Ceasefire Violations
File photo of a Hamas tunnel underneath a home in Rafah. Photo: IDF
i24 News – The Israeli military and security services announced a response on Saturday to a violation of the ceasefire agreement yesterday on Friday, that saw eight terrorists exiting the underground terror infrastructure in eastern Rafah.
Israeli security forces have, thus far, struck four commanders and additional terrorists from the Hamas and Islamic Jihad terrorist organizations across the Gaza Strip.
In addition, the IDF struck a weapons storage facility, a weapons manufacturing site, and two launch sites belonging to Hamas in the central Gaza Strip.
“The terrorist organizations in the Gaza Strip systematically violate international law, brutally exploiting civilian infrastructure and the Gazan population as human shields for terrorist activities,” the IDF and Shin Bet statement read.