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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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Ukraine, Russia Swap 193 Prisoners of War Each in US, UAE-Facilitated Exchange
Ukrainian prisoners of war (POWs) react after a swap, amid Russia’s attack on Ukraine, at an unknown location in Ukraine, April 24, 2026. Photo: REUTERS/Anatolii Stepanov
Ukraine and Russia conducted a prisoner of war swap on Friday, sending back 193 captured personnel each in an exchange both sides said was facilitated by the United States and the United Arab Emirates.
“It is important that there are exchanges and that our people are returning home,” said Ukrainian President Volodymyr Zelenskiy in a post on Telegram.
His chief of staff, Kyrylo Budanov, and Russia‘s defence ministry said the US and the UAE had assisted with the exchange.
Russia and Ukraine have conducted many prisoner swaps over four years of war, exchanging thousands of captives in total.
Zelenskiy said some of the returned captives, who included soldiers, border guards, and police, had injuries, while others had faced criminal charges in Russia.
In Ukraine, returning captives streamed off buses, many draped in their country’s flag and overwhelmed with emotion.
“It still hasn’t sunk in that I’m home, I was in captivity for three years … our Ukrainian sky, our trees — this is happiness,” said Serhiy, a soldier, who gave only his first name.
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Main Suspect in Syria’s Tadamon Massacre Arrested, Ministry Says
Residents gather in a street after Friday prayers to celebrate the arrest of Amjad Yousef, a key suspect in the 2013 Tadamon massacre, in Tadamon, Syria, April 24, 2026. Photo: REUTERS/Khalil Ashawi
Syria’s Interior Ministry said on Friday it had arrested the main suspect in the 2013 Tadamon massacre, one of the worst acts of violence attributed to the former government of Bashar al-Assad, in which 288 civilians were killed.
The ministry released footage of Amjad Yousef’s arrest in the Al-Ghab Plain area of Hama province in western Syria, near his hometown. Yousef had been hiding there since the overthrow of Assad at the end of 2024, a security source told Reuters.
US Special Envoy for Syria Tom Barrack welcomed the arrest in a post on X, calling it an important step towards accountability for atrocities committed during Syria’s war.
DOCUMENTING THE MASSACRE
Yousef, 40, a former member of military intelligence under Assad, was thrust into the spotlight in April 2022 when the UK’s Guardian newspaper published videos provided by two academics that they said showed him forcing blindfolded civilians to run towards a pit in the Tadamon neighborhood of southern Damascus before shooting them.
Annsar Shahoud, a researcher at the University of Amsterdam Holocaust and Genocide Center and one of the academics, spent four years documenting the massacre.
Posing as an online fangirl, Shahoud gained Yousef’s trust and ultimately obtained his confessions both on video and audio recording.
Reuters was unable to reach Yousef for comment as he has been taken into custody.
The massacre is one of the most egregious documented incidents of violence attributed to the Assad government during the 14-year bloody war that began in 2011.
After Assad’s fall at the end of 2024, civilians, media outlets and international organizations went to the site of the massacre to inspect it and interview witnesses. Locals refer to the site as “Amjad Yousef’s Pit.” It has been marked on Google Maps as “The Site of the Tadamon Massacre.”
Ahmed Adra, a Tadamon resident and a member of the neighborhood committee, said victims’ families had been celebrating in the streets since morning.
“We will take white roses and plant them at the site of the massacre and tell the victims that their memory is alive and that justice is being served,” he told Reuters.
Shahoud said she now felt safe with Yousef in custody, but added the path to justice in Syria was unclear and did not include all perpetrators.
“I feel safe now, despite the distance, because I always felt for years that this person was after me,” she told Reuters.
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Merz Floats Sanctions Relief for Iran Peace Deal, Other EU Leaders Cautious
German Chancellor Friedrich Merz speaks during a cabinet meeting at the Chancellery in Berlin, Germany, Feb. 4, 2026. Photo: REUTERS/Liesa Johannssen
German Chancellor Friedrich Merz suggested on Friday that the European Union could ease sanctions on Tehran as part of a comprehensive deal that would end the Iran war, but other EU leaders struck a more cautious note.
The 27-nation EU has imposed sanctions on Iran for years, including travel bans and asset freezes for senior officials and entities, in response to human rights violations, nuclear activities, and military support for Russia.
US officials have suggested a comprehensive deal covering Iran‘s nuclear and missile programs and the re-opening of the Strait of Hormuz could bring a lasting end to the US-Israeli war with Tehran, beyond the current ceasefire.
After an EU summit in Cyprus, Merz said the bloc could gradually ease sanctions on Iran in the event that a comprehensive agreement was reached.
European leaders have been largely sidelined in the current Middle East conflict but some European officials see the bloc’s sanctions as a possible way for the EU to be involved in a diplomatic solution.
“The easing of sanctions can be part of a process,” Merz told reporters after the Nicosia summit.
“No one has objected to that,” he said of the summit deliberations. “It is, so to speak, part of the contribution we can make to advance this process and, hopefully, lead to a permanent ceasefire.”
But European Council President Antonio Costa, the chair of the summit, told a press conference after the end of the meeting: “It is too early to talk about relieving any kind of sanctions.”
European Commission President Ursula von der Leyen said sanctions relief could only come after clear evidence of fundamental changes of course from Iran.
“We believe that sanctions relief should be conditional on verification of de-escalation, particularly on progress on the international effort to contain its nuclear threat, and on a change to the repression of its own people,” she told the same press conference.