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A chain of fruit and nuts stores brings an Israeli-style market concept to NYC
(New York Jewish Week) — On my frequent trips to Israel, I always throw a handful of gallon-sized, zip-top plastic bags into my suitcase. Once there, I fill them with spices, kosher candies and nuts during my pilgrimages to my personal holy sites: Tel Aviv’s Levinsky Market and its open-air market, Shuk HaCarmel.
But thanks to Din Allall, the 29-year-old, Israeli-born CEO of the rapidly expanding Nuts Factory chain, for my next trip to Tel Aviv, I plan to leave those bags behind. That’s because Allal has brought the Israeli market concept to New York.
“The idea is that these stores should feel like the shuk,” Allal told the New York Jewish Week, “but cleaner and neater.”
Allall opened his first Nuts Factory on Manhattan’s Upper East Side three years ago. Since then, 11 more brick-and-mortar stores have popped up around the city — most recently a second Upper East Side location, this one on 74th Street and 3rd Avenue — as well as in New Jersey and Boston, with plans to open a second Boston location and one in Washington, D.C. The company also operates a handful of departments within supermarkets.
The brightly lit shops are well organized, filled with rows of acrylic containers packed with nuts and dried fruit — including pineapple, melon and papaya — a kaleidoscope of jelly candies, mounds of Middle Eastern spices and sheets of chocolates. Customers help themselves by scooping out the desired amount of product into a plastic bag (provided) or a reusable container (brought from home).
Just like visiting an Israeli shuk, entering a Nuts Factory location is a multi-sensory experience: the aromas, colors, andselection create a symphony of sensations. The Nuts Factory ups the ante by dry-roasting nuts in small batches at each store, assuring freshness as well as providing an inviting fragrance.
That’s part of the reason that Allall has invested in physical stores, as opposed to online. (Another successful, Jewish-owned business in the same category, Nuts.com, began as pushcart in Newark — and is now almost exclusively online.)
“You can buy nuts online but you can’t experience what you can in a store,” Allall said. “Most of our business is walk-in. People see what they get. They can try the nuts and candy. It’s a whole experience.”
The idea to roast the nuts on site came from Allall’s grandfather, Shimone, who was born in Iraq and came to Israel as a teenager. Together with Allall’s father, Igal, the pair created a shuk-like indoor store. The family founded Shkedia (Hebrew for almond tree), a nuts and dried fruit business, about 25 years ago and now has 200 departments in major supermarket chains, like Shufersal and Osher Ad, all around Israel. Nuts Factory is a separate, U.S.-based operation.
“We hadn’t seen anything like it here,” Allall said. “We thought it would be great for Americans to enjoy the ‘shuk’ experience. This generation is leaning towards healthier and less processed products. The quality of the nuts and dried fruit category in America is not as good as ours.”
Allall chose New York as its testing ground because, as he said, “Where else would you do it? We love New York, its energy, its innovation. And I don’t think we were wrong!”
Although there are no signs announcing that the store is an Israeli concept, the sales associates on the floor will tell you which of the products come from Israel — many, perhaps most, of them do. The parve babka, from Tel Aviv’s Antikovich Bakery, is flown in from Israel, as are the store-brand selections of date rolls, sesame, halva and chocolate cookies. The silan and tahini are Israeli, too, and the variety of chocolates — like white chocolate hazelnut bark or milk chocolate coconut bark — come from the family’s chocolate factory in Modi’in, located between Jerusalem and Tel Aviv.
In addition to a typical nut selection, Nuts Factory has special offerings, like pretzel-covered pecans, Nutella-coated cashews and strawberry-covered peanuts. “Everything” cashews — covered with a garlicky spice mixture — is what Allall calls his “weirdest” offering, while their best-selling product, he said, are the Oreo-covered pecans. To understand why, take the store up on its free sample and try one.
“We have a variety that nobody has, that you can’t find anywhere,” Allall said.
All Nuts Factory products are kosher and all of the stores — except for one in Boston and another on Sixth Avenue in Manhattan — have kosher certification. The stores are open on Saturday.
“I was a bit skeptical when I first walked in there — another nut place!” Upper West Sider Sabrina Rosen Salomon told the New York Jewish Week. “But everything was clean and nice, and they have a special offer where you can fill a platter for a fixed price.”
For Tu Bishvat, the Jewish holiday of trees that celebrates all things nuciferous and fruity , the chain is offering a special to its customers: The Nuts Factory’s platters, which they usually sell for $30 and can include up to six items, will be discounted to $24.99. The platter is not based on weight, but whatever fits on it. The special begins two weeks before the holiday, which this year falls on Feb. 6.
And if you can’t make it into one of his stores, you can order the Nuts Factory’s products online. The aroma of warm nuts, however, is not included.
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The post A chain of fruit and nuts stores brings an Israeli-style market concept to NYC appeared first on Jewish Telegraphic Agency.
Obituaries
Dr. NATHAN WISEMAN
Wiseman, Nathan Elliot
1944 – 2023
Nathan, our beloved husband, Dad, and Zaida, died unexpectedly on December 13, 2023. Nathan was born on December 16, 1944, in Winnipeg, MB, the eldest of Sam and Cissie Wiseman’s three children.
He is survived by his loving wife Eva; children Sam (Natalie) and Marni (Shane); grandchildren Jacob, Jonah, Molly, Isabel, Nicole, and Poppy; brother David (Sherrill); sister Barbara (Ron); sister-in-law Agi (Sam) and many cousins, nieces, and nephews.
Nathan grew up in the north end of Winnipeg surrounded by his loving family. He received his MD from the University of Manitoba in 1968, subsequently completed his General Surgery residency at the University of Manitoba and went on to complete a fellowship in Paediatric Surgery at Boston Children’s Hospital of Harvard University. His surgeon teachers and mentors were world renowned experts in the specialty, and even included a Nobel prize winner.
His practice of Paediatric Surgery at Children’s Hospital of Winnipeg spanned almost half a century. He loved his profession and helping patients, even decades later often recounting details about the many kiddies on whom he had operated. Patients and their family members would commonly approach him on the street and say, “Remember me Dr. Wiseman?”. And he did! His true joy was caring for his patients with compassion, patience, unwavering commitment, and excellence. He was a gifted surgeon and leaves a profound legacy. He had no intention of ever fully retiring and operated until his very last day. He felt privileged to have the opportunity to mentor, support and work with colleagues, trainees, nurses, and others health care workers that enriched his day-to-day life and brought him much happiness and fulfillment. He was recognized with many awards and honors throughout his career including serving as Chief of Surgery of Children’s Hospital of Winnipeg, President of the Canadian Association of Pediatric Surgeons, and as a Governor of the American College of Surgeons. Most importantly of all he helped and saved the lives of thousands and thousands of Manitoba children. His impact on the generations of children he cared for, and their families, is truly immeasurable.
Nathan’s passion for golf was ignited during his childhood summers spent at the Winnipeg Beach Golf Course. Southwood Golf and Country Club has been his second home since 1980. His game was excellent and even in his last year he shot under his age twice! He played an honest “play as it lies” game. His golf buddies were true friends and provided him much happiness both on and off the course for over forty years. However, his passion for golf extended well beyond the eighteenth hole. He immersed himself in all aspects of the golf including collecting golf books, antiques, and memorabilia. He was a true scholar of the game, reading golf literature, writing golf poetry, and even rebuilding and repairing antique golf clubs. Unquestionably, his knowledge and passion for the game was limitless.
Nathan approached his many woodworking and workshop projects with zeal and creativity, and he always had many on the go. During the winter he was an avid curler, and in recent years he also enjoyed the study of Yiddish. Nathan never wasted any time and lived his life to the fullest.
Above all, Nathan was a loving husband, father, grandfather, son, father-in-law, son-in-law, uncle, brother, brother-in-law, cousin, and granduncle. He loved his family and lived for them, and this love was reciprocated. He met his wife Eva when he was a 20-year-old medical student, and she was 18 years old. They were happily married for 56 years. They loved each other deeply and limitlessly and were proud of each other’s accomplishments. He loved the life and the family they created together. Nathan was truly the family patriarch, an inspiration and a mentor to his children, grandchildren, nephews, nieces, and many others. He shared his passion for surgery and collecting with his son and was very proud to join his daughter’s medical practice (he loved Thursdays). His six grandchildren were his pride and joy and the centre of his world.
Throughout his life Nathan lived up to the credo “May his memory be a blessing.” His life was a blessing for the countless newborns, infants, toddlers, children, and teenagers who he cared for, for his colleagues, for his friends and especially for his family. We love him so much and there are no words to describe how much he will be missed.
A graveside funeral was held at the Shaarey Zedek cemetery on December 15, 2023. Pallbearers were his loving grandchildren. The family would like to extend their gratitude to Rabbi Yosef Benarroch of Adas Yeshurun Herzlia Congregation.
In lieu of flowers, donations can be made to the Children’s Hospital Foundation of Manitoba, in the name of Dr. Nathan Wiseman.
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Jewish community holds solidarity rally November 25
The Jewish Federation of Winnipeg held a rally in support of Israel on Saturday evening, November 25.
A number of speakers addressed the crowd of 800, including Rabbi Yosef Benarroch of Adas Yeshurun-Herzlia Congregation; Members of Parliament Ben Carr & Marty Morantz; Yolanda Papini-Pollock of Winnipeg Friends of Israel; Paula McPherson, former Brock Corydon teacher; and Gustavo Zentner, President of the Jewish Federation.
Click here to watch Ben Carr’s remarks: https://www.youtube.com/watch?v=crfREGNRKfg
Click here to watch a video of Marty Morantz’s remarks: https://studio.youtube.com/video/zHzC-iaqivg/ed
Click here to watch a video of Gustavo Zentner’s remarks: https://www.youtube.com/watch?v=L3M_cCYuLgs
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