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A Florida bill attacking ‘critical theory’ in higher education has the state’s Jewish academics worried
(JTA) — The University of Florida has more Jewish students than any other public college in the United States — and last week, one of them reached out to a professor, fearing that it would no longer be possible to study Jewish topics there.
Citing a graphic that had been making the rounds on social media, the student asked if it was true that a new bill working its way through the state legislature would remove all “Jewish Studies courses, majors and minors” in the state. The graphic was shared by several people with large online followings, including comedian D.L. Hughley, who has more than 750,000 followers on Twitter.
“I love my major and I can’t imagine switching to anything else,” the student wrote, according to Norman Goda, director of the university’s Center for Jewish Studies.
Goda wasn’t able to console the student. Like other Jewish academics in Florida who spoke to the Jewish Telegraphic Agency, he doesn’t know whether H.B. 999 would affect Jewish studies on the state’s college campuses. Though the bill’s author — a Republican state representative — says that won’t be the case, the bill’s language is much less clear.
That’s because the bill’s current wording would forbid the state’s public higher education institutions from teaching or offering any major or minor based in “methodology associated with Critical Theory.” That prohibition, say academics and other critics of the bill, would make teaching courses in Jewish studies impossible — and would also outlaw many other fields in higher education.
Exactly what the bill means by “critical theory” is unclear. To academics, the term refers to a tool for analyzing society and culture, created in the 1930s by German Jewish academics, that encourages people to view the world through power structures, and to consider why they fall short. To political conservatives, it’s a relative of “critical race theory,” a watchword for those who want to inhibit classroom instruction about racism. An earlier version of H.B. 999 mentioned only critical race theory, not the umbrella theory.
“These people don’t know what they’re talking about,” said a Jewish faculty member at a Florida university, who requested anonymity due to fear of retaliation from the state government, regarding the lawmakers behind H.B. 999. “You’re putting people who don’t know what critical theory is, but have heard the words — and now you’re putting them in charge of universities.”
A university that completely purged such ideas from its classrooms, the anonymous faculty member said, “would be non-existent.”
The bill in question is the latest example of conservative-led state efforts to snuff out culture-war modes of thought like critical race theory and gender studies, often referred to euphemistically by lawmakers as “divisive concepts” in education. Such efforts have occasionally ensnared efforts to teach Jewish history and the Holocaust.
Attempts to legislate the classroom are particularly potent in Florida, where Republican governor Ron DeSantis, a likely presidential candidate, has frequently stated his desire to ban “woke” concepts from being taught in the state. (DeSantis has stated he will wait to see H.B. 999’s final form before he decides whether to sign it, but in a discussion with college administrators last week he continued to rail against what he called the “ideological agenda” of campus diversity, equity and inclusion programs.)
The state recently rejected the curriculum for a new Advanced Placement African-American Studies course in high schools, forcing the College Board to rework the class. Florida is also home to several active conservative “parents’ rights” groups that have lobbied to remove objectionable books and clubs from public schools.
While most legislation in this realm to date has targeted what’s taught in K-12 public schools, this bill and other efforts in Florida have gone a step further by seeking to regulate the world of state-funded higher education — creating what critics say are new and dangerous threats to academic freedom, with broad and vague wording that leaves efforts to research and teach a variety of disciplines in doubt.
“This bill would cripple the long-standing freedom universities have to design and teach a curriculum based on the development of academic disciplines,” Cary Nelson, an emeritus professor at the University of Illinois and past president of the American Association of University Professors ,who has taught multiple courses on Jewish issues, told JTA.
In a recent subcommittee hearing on the bill, Republican state Rep. Alex Andrade, who co-authored the legislation, said, “I believe that state universities should be focused on teaching students how to think, not what to think.” He said the bill’s banning of “radical” ideologies referred to “a system meant to direct and promote certain activism to achieve a specific viewpoint.”
Efforts to limit the material taught to children and college students are underway in several states. But Florida has an especially large population of Jewish students. The University of Florida stands atop Hillel International’s ranking of public colleges with the highest proportion of Jewish students, and the University of Central Florida has the third-largest. Florida State University, Florida International University, Florida Atlantic University and the University of South Florida also rank in the top 60.
H.B. 999 would affect education at those schools in other ways, too. The bill, which recently advanced to committee, would overhaul the state’s post-tenure review process, so that instead of checking on a faculty member’s research productivity every five years, as is currently the case in the state, tenured professors could face reviews “at any time for cause” including “violation of any applicable law or rule.”
The result, one academic in the state said, would be “open season on faculty,” who could be out of a job if their university’s board — which, in public schools, is beholden to the governor — disagrees with their syllabus.
Andrade rejected the idea that H.B. 999 would undercut Jewish studies in Florida.
“Outsiders are wrong. Ethnic studies are not affected by the bill either by the bill’s intent or the bill’s language,” Andrade wrote in an email to JTA, accusing the bill’s critics of “lying and claiming that Florida’s leaders have tried to ban teaching black history in schools.”
The state’s only Jewish Republican legislator, state Rep. Randy Fine, did not return a JTA request for comment on whether he supports the bill. Fine has promoted similar culture-war legislation in the past, including a bill he co-authored in February that would prohibit all K-12 schools in the state from referring to either students or employees by pronouns that do not correspond to the sex they were assigned at birth.
With a Republican-dominated House and Senate, some form of H.B. 999 seems likely to reach DeSantis’ desk. (A parallel bill in the state Senate does not contain wording on critical theory.) But there is strong opposition from the academic community. Groups including the American Historical Association, the American Association of University Professors and Florida’s statewide faculty union have harshly condemned the bill and urged lawmakers to oppose it.
The American Historical Association’s statement on the bill this month calls it a “blatant and frontal attack on principles of academic freedom and shared governance central to higher education in the United States.” More than 70 academic, historical and activist organizations co-signed the statement.
The executive committee of the Association for Jewish Studies signed a different statement authored by the American Council of Learned Societies, decrying the bill as an “effort to undermine academic freedom in Florida.”
“If it passes, it ends academic freedom in the state’s public colleges and universities, with dire consequences for their teaching, research, and financial well-being,” the statement said of the bill. “Academic freedom means freedom of thought, not the state-mandated production of histories edited to suit one party’s agenda in the current culture wars.”
Asked for comment on the bill, Warren Hoffman, the executive director of the Association for Jewish Studies, pointed to the statement.
Rachel Harris, director and endowed chair at Florida Atlantic University’s Jewish Studies program, is in her first semester at the university, having just arrived from the University of Illinois. “I’m now wondering if that was a terrible mistake,” she joked. (Harris is spending this term in Israel, researching on a Fulbright fellowship.)
Still, Harris said she was “confident” that legislators would “continue to support educational commitments in the state,” noting that Florida has a Holocaust education mandate for K-12 public schools. Her Boca Raton university is currently building an expanded center for Jewish and Holocaust studies, funded by private donors. H.B. 999 in its current form would prohibit universities from teaching critical theory concepts even when such programs are privately funded.
Despite what he described as a few students at the Jewish Studies center who are concerned about the new bill, Goda said he did not think the legislation would change the experience of Jewish students on his campus.
“Jewish kids these days are really choosing universities based on whether or not Jewish kids feel comfortable there,” he said. “And I would argue that [the University of Florida] is a very welcoming campus for Jewish kids overall. There are strong Jewish institutions associated with the campus.”
Instead, he feels the bill’s real effects would be felt in the state’s ability to recruit faculty and staff while its legislators jeopardize academic freedom, tenure and other lodestars of the humanities. He said, “The real question to me is how and in what way it’s going to be enforced.”
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Is this Vermont farm the American kibbutz? I camped out there during Sukkot — and got a taste of Judaism’s ancient agrarian roots
Sukkot, the Jewish harvest festival, can feel a little abstract for Jews like me who live in big cities, far removed from the agricultural cycle that gave rise to the holiday. Typically, the extent of my fall harvest consists of buying a pumpkin from Trader Joe’s.
But last weekend, sleeping in a tent at Living Tree Alliance, a Jewish farm and co-housing community in rural Vermont, I found myself much closer to Sukkot’s agrarian roots. Rows of colorful produce stretched across the 93-acre property, much of it destined for the “stone soup” that would become our dinner the following night. Plants grown on the farm formed the sukkah’s schach, or roof covering.
“I forgot scissors,” Melanie Grubman, one of Living Tree’s founding members, told me as she cut yellow flowers off their stems with her teeth for material to decorate the sukkah.
About 16 people, including a few families with children, live on this bucolic property year-round, in what may be the closest American equivalent to an Israeli kibbutz. Residents are expected to volunteer between 8 and 16 hours per month, doing farm chores, serving on committees, managing the on-site AirBnB and keeping common spaces clean. All disagreements are resolved through a system of “sociocracy,” a governance model based on consent; decisions are made only when no one objects. On Shabbat, that work ceases, and chickens raised by residents are butchered kosher-style for dinner.
By living closer to the land, their food supply, and each other, residents say they feel closer to Judaism, too.
“It’s hard for me to pray not in the garden,” Grubman said. “I have no desire to sit inside when holiness is blowing on me.”
The Founders
Sephirah Oshkello, 54, barefoot and wearing a long purple tie-dye dress, swayed back and forth with the rhythm of prayers. As we went around the circle naming those in need before reciting the Mi Shebeirach, the prayer for healing, she offered, “Mama Earth.”
Oshkello, a Hebrew priestess, or kohenet, also works as a holistic nutritionist when she isn’t gardening or leading prayers.
This free-spirited lifestyle is a far cry from the environment in which she grew up. Oshkello was raised in Great Neck, New York, where she attended Temple Israel, a Conservative synagogue.
But after college at University of Maryland, she joined a community service program in Tzfat, Israel, where she got a taste of Jewish communal living, studied Jewish tradition, and spent her days hiking. From there, she spent a year living on an Israeli kibbutz.
“From then on, I felt like, I want to create something like this in the States,” Oshkello said. “Because when I went to Israel, my mom said, ‘OK, go, but you better come back.”
She returned to Great Neck and attended an Orthodox synagogue, but quickly realized it wasn’t the right fit.
“Judaism is connected to the land, and when the Jews got kicked out of their land, it became a culture of the book,” Oshkello said. “I do love to study words, but it only serves one part of our being, right? In Kabbalah, we talk about body, mind, spirit.”
The idea for Living Tree took shape on Oshkello’s second date with her now-husband, Craig, at a vegetarian restaurant in Seattle in 1997, when she told him about her dream to create an intentional Jewish community. The couple moved to secular co-housing in New Hampshire, where they began scouting property in Vermont and making plans for their own Jewish community.
In 2015, she and Craig bought the 93-acre Living Tree property in Moretown, Vt., then just a field with trees and a sugar shack, and moved there about a year later.
Grubman, a 47-year-old Waldorf teacher and owner of an all-women stonemasonry business in Vermont, was among the first residents. Like Oshkello, Grubman grew up in a suburban Jewish community — in her case, a “ritzy” Conservative synagogue outside Philadelphia. But she never connected with the idea of praying while sitting still inside.
“I was one of these angsty teenagers who was like, ‘Nature is busting through the concrete!’” Grubman said. “‘My heart is crying!’”
At Wesleyan University, Grubman became president of the environmental club and wrote her own eco-Haggadah for Passover. She later helped jumpstart Wilderness Torah, a program reconnecting Jews with the agricultural context of the Hebrew calendar, in Berkeley and Oakland, California.
Along the way, she encountered spiritual leaders who helped her understand that Jewish practice could look different from the Judaism of her childhood.
She remembered one rabbi who arrived for Yom Kippur “in white pajamas, covered in dirt.”
“And we were like, ‘Oh, what’s he doing?’ And he was like, ‘Oh, I was davening in the woods,’” Grubman said. “That’s the opposite of suburban Philadelphia Yom Kippur — when you show up in some fancy dress [that] you went to the mall to buy and gossip.”
Living Tree, Grubman said, offered a way to make Judaism a part of daily life beyond prayer and study.
“I felt like Judaism and like the world in general can be very intellectual. And I am a very intellectual person,” Grubman said. “But the more I link it to what I’m doing with my body and my hands, it just feels like it makes more sense to me.”
‘Shtetl Vibes’
There’s a long history of Jews who have sought to build communal, self-sufficient communities. But turning that ideal into a sustainable way of life has always been complicated.
The first kibbutz was established in Ottoman Palestine in 1910; the movement expanded after Israel’s founding in 1948. But the kibbutz system largely collapsed during the country’s financial crisis in the 1980s, when the utopian socialist model slowly gave way to a privatized version. Kibbutzim retained many of their collectivist values, but residents no longer pooled their incomes, raised their children together, or lived completely off the land.
American Jews experimented with communal living, too. During the back-to-the-land movement of the 1960s and ’70s, tens of thousands of young, college-educated city dwellers moved to rural Vermont as part of a countercultural movement. While few communes were explicitly Jewish, residents included many Jewish hippies. (Sen. Bernie Sanders, who briefly lived on an Israeli kibbutz in his twenties, was kicked off a Vermont commune for allegedly loafing around and talking about politics rather than working the land.)
But few of those experiments lasted as fully communal settlements.
Today, efforts to revive Jewish communal living are taking new forms. Young Jews live together through organizations like Moishe House, where residents get subsidized rent in exchange for planning Jewish community events. In Berkeley, an urban Jewish cohousing community called Berkeley Moshav is under construction; residents will own condos and make collective decisions about shared spaces.
Living Tree Alliance, which operates as both a nonprofit and a homeowners association, has seemed to stand the test of time — it has been hosting residents for over a decade. But like the modern kibbutzim, it’s not a full escape from the trappings of capitalism: Residents, most of whom have day jobs outside their farming responsibilities, don’t share income, and they own their own homes while co-owning the surrounding land.
Grubman, who works three jobs, cringed when I asked if Living Tree sometimes felt like utopia.
“It actually is a lot of work. It’s really really challenging,” Grubman said. “But what else are you going to do? Look at your screen?”
Many of the residents I spoke to were attracted to Living Tree as an escape from modern malaise.
Gil Ben Moshe and Ella Sutherland moved to Living Tree a few months ago with their three children, ages 2, 5 and 14. The couple met at an anarchist community in northern California and co-founded an intentional community in Virginia. After deciding they wanted a Jewish co-housing community instead, they found Living Tree online and moved.
Ben Moshe, wearing a kippah over his long hair, a plaid flannel, and no shoes or socks, has fond memories of living on an Israeli kibbutz until he was 4, when his family moved to the city of Eilat. The transition to urban life was jarring, he said, and he vowed to eventually return to the pastoral life of his early childhood.
“I’ve been so shocked at the discrepancy between people really believing that community is the right way to live, but not actually meaning it when they say it,” Ben Moshe said. “People’s relationship with spirituality is one that resembles more of their shelf with porcelain knickknacks … it’s not their daily bread.”
Arielle Sabot, a 28-year-old who uses they/them pronouns, worked as an apprentice at Living Tree for a year beginning in 2023. They now live in the Boston area, where they attend a traditional egalitarian synagogue and work as an outdoor Jewish educator.
While at Living Tree, they lived in a tiny cabin that lacked running water. During the winter, they chopped their own wood to heat the cabin with a wood-burning stove.
The arrangement wasn’t always idyllic. There were no flush toilets. Dishes, which Sabot had to boil water to wash, could pile up. And living alongside neighbors who were also co-workers could get tense sometimes.
But that proximity, Sabot said, also made some aspects of Jewish life feel more manageable.
“I think it’s easier when your community is right outside your door,” Sabot said. “You don’t have to go somewhere. It was shtetl vibes.”
Getting Outside
Since Living Tree was founded more than a decade ago, organizations explicitly linking Jewish spirituality and the natural world have been “growing exponentially,” Oshkello said.
A 2014 national study helped document the growth of what it dubbed Jewish Outdoor, Food and Environmental Education, or JOFEE, and found more than 2,400 people had participated in immersive Jewish outdoors programs the previous year. In 2025, Adamah, one of the movement’s largest organizations, reported more than 45,000 participants in its programs, including almost 10,000 Jewish teens and college students.
Vermont is especially fertile ground for this kind of experiential Judaism. On Shavuot, Living Tree and the Jewish Community of Greater Stowe hike Mount Mansfield, the state’s tallest peak, carrying a Torah for a small taste of what Moses may have felt ascending Mount Sinai to receive the Ten Commandments. On Tu B’Shvat, Jewish Vermonters snowshoe beneath the full moon, stopping at different trees for reflection, poetry and song. And then there’s “Ski Ride Purim,” when skiers and snowboarders hit the slopes in costume, eating hamantaschen along the way.
“Vermonters are going to be outside as much as we can,” said Beth Liberman, executive director of Jewish Communities of Vermont, the state’s Jewish umbrella organization. “We’re bringing Judaism where it connects for so many people.”
There may be an even larger Jewish constituency to capture: In a 2020 Pew Research Center survey, 51% of American Jews said they derived a great deal of meaning and fulfillment from being outdoors — more than twice the share who said the same about their religious faith.
The Jewish connection with the outdoors was a major draw for Talia Wilk, a 20-year-old spending two weeks at Living Tree through a fellowship program. Wilk said she grew up going to Jewish summer camp, where Judaism felt intertwined with being in nature. Now living in Toronto, she works as a Hebrew school teacher and an educator at an outdoors school. When she heard about the Living Tree fellowship, she jumped at the chance.
“I’ve always had that kind of longing for a space where Jewish holidays and rituals are really connected to the seasons and to the land,” Wilk said.
For Sabot, residing at Living Tree changed their relationship to the Jewish lunar calendar. In Vermont, where the seasonal changes are particularly dramatic — lush greenery in summer, brilliant foliage in fall, mud in spring, and snow in winter — Jewish holidays timed around an agrarian cycle feel more tangible, Sabot said.
Younger Jews in particular, Oshkello said, connect with the idea of getting outside over sitting in pews.
“This next generation, they don’t want to be bored and sit and listen to other people preach,” Oshkello said.
At Living Tree, I began to understand what that connection could feel like. I awoke in my tent around 6 a.m. to the sunrise and roosters cock-a-doodle-dooing as my alarm. Meditating in the sukkah, we took deep breaths and placed our hands on the earth. Eating potluck dinner, we were invited to reflect on the journey of our food, from seed to mouth. On my last day, we learned how to press apples to make hot cider and pickle cabbage.
After three days immersing myself in nature, I headed back toward New York City, eager to take a hot shower and sleep in my own bed.
But the next morning, I found myself missing the fresh air and the feeling of being outside. All weekend, residents had talked about getting Judaism out of their heads and into their bodies. Crammed into the subway on my morning commute, I understood what they meant.
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In its first detailed response to ‘NAZA’ documentary, IDF claims ‘fundamental errors’
(JTA) — The IDF on Thursday issued its first detailed response to “NAZA” after viewing the full documentary alleging Israeli forces knowingly killed large numbers of civilians in the Gaza war, accusing the filmmakers of making fundamental errors about how civilian-casualty estimates, strike approvals and intelligence tools were used.
“The film’s narrative is based on substantial factual errors stemming from a misrepresented and manipulative depiction of reality,” the IDF said in a statement accompanying its findings. The film “presents a distorted, misleading and disingenuous picture of the IDF’s target planning and striking process,” the military said, arguing that it conflates preliminary intelligence work with the later operational and legal process used to decide whether and how a target can be struck.
The filmmakers, who are Israeli, have previously defended the film’s reporting, saying the identities of its anonymous sources and the cases they described were verified and that editors at the Guardian, which produced the film, had access to the underlying material.
The 10-page response came after an IDF representative attended a screening of “NAZA,” directed by filmmakers Yuval Abraham and Rachel Szor, in Bologna, Italy, allowing the military to assess the full film for the first time. The army had previously rejected the documentary’s allegations based on excerpts and publicly available material, saying at the time that the filmmakers had not provided it with a copy despite a request to do so.
The film is based on interviews with 24 Israeli soldiers, most of them intelligence personnel, who describe their roles in surveillance, target selection and strikes in Gaza. NAZA is the Hebrew acronym for collateral damage. The film, which won the Special Jury Prize at the Venice Film Festival last month, argues that the military accepted high civilian casualty estimates, relied heavily on AI tools to generate targets and weakened safeguards governing strikes.
The IDF in its response Thursday rejected one of the documentary’s most prominent claims, that a strike had been approved despite an estimated civilian death toll of about 500. The military said it had “never planned, approved or carried out” a strike in which 500 civilians, or “anything close to that number,” were expected to be killed.
The IDF also rejected the film’s claim that junior Hamas operatives could be approved for targeting with up to 20 expected civilian casualties, and that senior commanders could be targered with as many as 200. It said the film had confused thresholds requiring approval from more senior commanders, who could then reject the operation, with permission to kill a fixed number of civilians. The military said that no 200-casualty approval threshold had ever existed and that actual thresholds were “much lower,” without specifying what the thresholds were.
The IDF did acknowledge that several incidents involving civilian deaths near humanitarian aid distribution sites prompted operational reviews, changes to instructions and other measures in those areas. However, it disputed testimony that soldiers fired indiscriminately at civilians near the sites and said troops were permitted to fire only at militants or people posing an immediate threat.
Abraham has accused Israeli media of failing to seriously investigate civilian casualties and rules of engagement in Gaza during the war.
The IDF also rejected the film’s suggestion that civilians who remained in evacuation zones could then be treated as legitimate targets. It said evacuation orders did not change a civilian’s status and that every strike still required identification of a military target and a separate proportionality assessment.
When it came to the film’s portrayal of “Lavender” as an AI-powered list of targets approved for attack, the military said the production had misunderstood what the program was: a database used to cross-reference intelligence on members of militant groups which did not make someone in the database a target.
“Artificial intelligence does not determine whether an object or a person is designated as a target, nor whether a target is struck,” the IDF said, adding that those decisions are made by human analysts and commanders.
The IDF also argued that many of the anonymous soldiers featured in “NAZA” were describing only “limited, initial stages” of the targeting process. “Such testimonies therefore cannot be treated as a complete account of the policies at hand, the decisions made and what ultimately happened,” the military said.
A Guardian News & Media spokesperson, in a statement sent to the Jewish Telegraphic Agency, said the Guardian “stands fully behind the film,” which it said was based on three years of reporting by the outlet and its partners and interviews with more than 100 sources familiar with IDF systems used in Gaza, including senior commanders involved in authorizing strikes.
The Guardian also rejected what it described as the IDF’s attempt to portray the film’s interviewees as “junior-ranking officers involved only in the early stages of the targeting process.”
“They include officers and soldiers who were involved in multiple stages of the targeting process in Gaza, including intelligence, operations and the final authorization process,” the statement said.
The military did not describe all 24 participants as junior personnel and said only that the testimony of the soldiers interviewed in the film “generally” focused on “limited, initial stages” of the targeting process.
The Guardian said the “process of assessing the credibility of the testimonies was rigorous” and included “leaked classified documents, detailed verification of specific strikes and corroboration via a wider pool of confidential journalistic sources who did not appear on camera in the film.”
The Guardian also said the New York Times, Washington Post and Associated Press had “confirmed the IDF’s use of AI-driven systems in the Gaza offensive and the loosening of safeguards to protect civilians.”
The IDF disputed the film’s suggestion that it did not examine civilian casualties after attacks. Several units tracked strike outcomes and civilian-casualty reports and hundreds of incidents had been reviewed during the war, the military said, arguing that intelligence personnel interviewed in “NAZA” do not appear to belong to those units and “are not positioned to testify on this matter.”
The IDF rejected the film’s criticism that its collateral-damage estimates did not distinguish between adults and children. It said international law treats all civilians as protected regardless of age, adding that when commanders knew children were present, that information “led commanders to cancel, postpone or replan strikes.”
It also pushed back on an interviewee’s claim that the IDF believed there were “no uninvolved civilians in Gaza,” saying that may have reflected the soldier’s personal views but did not represent military policy or orders. It also rejected the film’s genocide allegations, saying the interviewees were not in positions to establish genocidal intent by senior commanders or political leaders.
The IDF also criticized the filmmakers’ reporting methods, saying they provided no dates, locations or other identifying details for alleged strikes and did not put their specific allegations to the military before the film’s release. “The filmmakers could have identified and avoided the substantial errors apparent in the film had they conducted adequate verification and corroboration in good faith. The end result shows they did not,” the military said.
The Guardian statement did not say whether the filmmakers solicited detailed responses from the IDF, and why if they did not..
The military said “NAZA” also gave insufficient weight to the Oct. 7 Hamas attack, the group’s use of civilian areas for military activity and measures Israel says it took to reduce civilian casualties, including warnings, changes to strike plans and the cancellation of attacks.
This article originally appeared on JTA.org.
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Zara removes Halloween costume likened to concentration camp uniform
(JTA) — Spanish fashion retailer Zara removed a children’s Halloween costume from its website on Wednesday after social media users noted that the gray-and-blue striped outfit resembled prison garb worn by inmates in Nazi concentration camps.
Zara described the ensemble as “Kids costume featuring vertical stripes with decorative topstitching, a lapel flower and a distressed effect. Includes a cardigan and shorts. Gray / Blue.”
The post was visible via a Google search that continued to display an indexed version of the Zara product page after the listing itself had been removed.
The costume resembles the suit worn by Michael Keaton’s title character in the 1988 horror-comedy “Beetlejuice” and its 2024 sequel, “Beetlejuice Beetlejuice.” Even so, social media users said the vertical stripes and shiny crisscrosses, which some media outlets described as “fake stitched scars,” resembled concentration camp uniforms and the barbed wire visible in many World War II photos.
Priced at $59.90 in the U.S., according to another indexed version of the listing, the costume drew criticism online in Europe on Tuesday. It gained wider attention Wednesday after Israeli journalist Dov Gil-Har, activist Hen Mazzig and others shared images of it on X.
The listing was no longer accessible by Wednesday afternoon. It was unclear exactly when Zara removed it. No reason was given for its removal, and Zara has not made any public statements regarding the controversy, nor has it responded to the Jewish Telegraphic Agency’s request for comment.
One Instagram commenter wrote “@zara how many levels of approval did this go though (sic)? Who is working for you?” A Facebook user said “It’s supposed to be a groom costume. It does somewhat resemble a (sic) Auschwitz uniform. With all the anti-semitism on the rise I am not surprised.” Another Instagram user asked, “What were they claiming it was meant to be?”
Zara has in the past faced similar controversies over clothing that evoked Nazi or Holocaust imagery. In 2007, it withdrew a handbag from its stores after a customer discovered a swastika embroidered on it; Inditex, Zara’s parent company, said the symbol had not appeared on the design Zara had approved.
In 2014 Zara apologized for selling a blue-and-white-striped shirt with six-pointed yellow-star badges on the chest. The Zara Israel website identified it as a “striped sheriff t-shirt” and the word sheriff was cut out in small letters on the star. The likeness to concentration camp uniforms and the yellow Star of David badges Jews were forced to wear under Nazi rule led Zara to stop selling the shirts and destroy the remaining inventory.
When reached for comment, the Conference on Jewish Material Claims Against Germany, which represents Holocaust survivors in compensation negotiations, said the repeated incidents underscore the need for Holocaust education.
“This is not the first time this has happened and it once again makes abundantly clear: The glaring absence of Holocaust knowledge is pervasive,” Gideon Taylor, Claims Conference president, wrote in an email to JTA. “It shouldn’t take the risk of a Shoah survivor opening their door and seeing children that look like they are in concentration camp uniforms for us to see where we have to do better. This should serve as a message to us all of why Holocaust education is so important.”
This article originally appeared on JTA.org.
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