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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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War with Iran puts the US-Israel alliance at grave risk
The Iran war is strategically sound yet politically unsupported — an unstable foundation for a gamble that could reshape the Middle East. That creates danger for Israel, which needs the support of an American public that is rapidly drifting away.
For decades, the country’s greatest strategic asset has not been its military technology or intelligence capabilities — spectacular as these are — but rather the political, diplomatic and military backing of the United States. That relationship has not been merely transactional. It was supposed to rest on shared values and deep public support across the American political spectrum.
If that support erodes or disappears, Israel’s strategic environment will fundamentally change. To be blunt: it will not be able to arm its military. This creates a paradox. A campaign that has so far demonstrated extraordinary value for the Jewish state also stands a risk of fundamentally weakening it.
An alliance at its strongest
The conflict has showcased the depth of the current U.S.–Israel alliance. To many observers, and critically to Israel’s enemies, the operation has underscored not only Israel’s capabilities but also the reality that it stands alongside the world’s most powerful state.
The strikes have projected deep into Iranian territory, revealed astonishing intelligence penetration, and destroyed or degraded key threats. Israel’s enemies across the region have already been weakened by previous rounds of fighting since Oct. 7, and the current operation has reinforced the impression that Israel can reach its adversaries wherever they operate.
Moreover, Iran’s regime has managed to isolate itself to the point where most Arab countries are in effect on the side of Israel and the U.S. That projection — of an unbreakable and strong alliance – may ultimately be the most important strategic element of this war.
But therein lies the rub.
The political foundations of American support for Israel are eroding, which means the very element that currently strengthens Israel’s deterrence — American participation — may also be the one most at risk.
A just war, unjustified
Americans do not understand why their country is at war.
A Reuters/Ipsos survey conducted at the start of the conflict found only 27% of Americans supported the U.S. action, while 43% opposed it. Other surveys show similar results, with roughly six in ten Americans against the military intervention.
In modern American history that is highly unusual. Most wars begin with a “rally around the flag” moment when public support surges. Even conflicts that later became controversial — from Afghanistan to Iraq — initially enjoyed majority backing.
This one did not — in part because the case for it has not been made clearly to the public.
That error is compounded by years of polarization in American politics; declining trust in institutions and leadership; and the record of President Donald Trump, who has spent years spreading conspiracy theories and demonstrating a remarkable indifference to factual truth. It is no exaggeration to say that many Americans do not believe a word he says – which is perhaps unprecedented.
When a president with that record launches a war, at least half the country assumes the worst. Even if the strategic logic is sound, the credibility deficit remains.
The tragedy is that the war is, in fact, eminently justifiable. The Islamic Republic has long since forfeited the moral legitimacy that normally shields states from outside force. It brutally suppresses its own population, jailing and killing protesters, policing women’s bodies, and crushing dissent with an apparatus of repression. Its foreign policy is not defensive but revolutionary. Through proxy militias it has destabilized Iraq, Syria, Lebanon and Yemen, as well as the Palestinian areas, in some cases for decades.
The regime has pursued nuclear weapons through a series of transparent machinations, deceptions and brinkmanship. Negotiations have repeatedly been used as delaying tactics while enrichment continued. Any deal that relieved sanctions would not simply reduce tensions; it would also inject new resources into a system dedicated both to repression at home and aggression abroad — one that is despised by the vast majority of its own people, as murderous dictatorships inevitably will be.
There is a doctrine in international law known as the Responsibility to Protect — the principle that when a state systematically brutalizes its own population, the international community may have the right, even the obligation, to act. By that standard, the Iranian regime has been skating on thin ice for years.
But with this clear rationale left uncommunicated, the politically dangerous perception has spread that the U.S. was reacting to Israel rather than acting on its own strategic judgment.
A perilous future
If Americans come to believe that Israel caused a costly war that they did not support in the first place, the backlash could be severe.
For centuries, one of the most persistent antisemitic tropes has been the accusation that Jews manipulate powerful states into fighting wars on their behalf. The suggestion that Israel can pull the U.S. into conflict feeds directly into that mythology. Once such perceptions take hold, they can be extremely difficult to reverse.
Even people who reject antisemitism outright can absorb a softer version of the same idea: that American interests are being subordinated to Israeli ones. In a political environment already marked by growing skepticism toward Israel, that perception risks deepening the erosion of support that has been underway for years.
Secretary of State Marco Rubio seemed to inadvertently feed such notions by suggesting in recent days that the U.S. had to attack Iran because Israel was going to do so “anyway,” and then America would have been a target. It was a short path from that to conspiracy theorists like Tucker Carlson blaming Chabad for the war.
A future Democratic president, facing a base that appears to have abandoned Israel, may feel far less obligation to defend it diplomatically or militarily. Even a Republican successor could prove unreliable if the party continues its drift toward isolationism.
That likelihood is compounded by studies showing that a large part of the U.S. Jewish community itself no longer backs Zionism. That process is driven by Israel’s own policies, including the West Bank occupation and the deadly brutality of the war in Gaza.
So the very war that is showcasing the best the U.S.-Israel alliance has to offer is also at risk of fundamentally damaging that partnership. Particularly if Prime Minister Benjamin Netanyahu — the rightful object of much American ire — manipulates the Iran campaign into an electoral victory this year, the alliance’s greatest success could also be its undoing.
The post War with Iran puts the US-Israel alliance at grave risk appeared first on The Forward.
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Report: Iran’s New Military Plan Is Regime Survival Through Regional Escalation
Members of the Islamic Revolutionary Guard Corps (IRGC) attend an IRGC ground forces military drill in the Aras area, East Azerbaijan province, Iran, Oct. 17, 2022. Photo: IRGC/WANA (West Asia News Agency)/Handout via REUTERS
i24 News – After last year’s devastating conflict with the United States and Israel, Iranian leaders have reportedly adopted a major strategic shift aimed at expanding the war across the Middle East to secure the regime’s survival, according to the Wall Street Journal.
Previously, Iran responded to foreign strikes with limited, targeted reprisals. The new doctrine abandons that approach, aiming instead to escalate the conflict regionally, particularly against Gulf Arab states and critical economic infrastructure. The goal is to disrupt the global economy and pressure Washington into shortening the war.
This decision followed the twelve-day war with Israel in June 2025, during which Israeli and US strikes eliminated senior Iranian military leaders, destroyed key air defense systems, and severely damaged nuclear facilities. In response, Supreme Leader Ali Khamenei—before his elimination early in the current conflict—activated a strategy designed to maintain continuity even if top commanders were neutralized.
Central to this approach is the so-called “mosaic defense” doctrine: a decentralized military structure in which the Islamic Revolutionary Guard Corps (IRGC) operates through multiple regional command centers. Each center can conduct operations independently, allowing local commanders to continue fighting even if national leadership is incapacitated. This makes the military apparatus more resilient to targeted strikes.
Analysts cited by the Wall Street Journal suggest that Tehran’s calculation is to make the conflict costly enough for all parties to force the US and its allies into a diplomatic resolution.
However, the plan carries enormous risks. By escalating attacks on regional states and international economic interests, Iran could provoke a broader coalition against itself. Despite prior military losses, Iranian forces retain the capability to launch drone and missile strikes, maintaining their influence over the ongoing conflict.
For Iranian leaders, the immediate priority remains unchanged: the survival of the regime, even if it requires a major regional escalation.
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Katz Warns Lebanon to Disarm Hezbollah or ‘Pay a Heavy Price’
Israel’s Defense Minister Israel Katz and his Greek counterpart Nikos Dendias make statements to the press, at the Ministry of Defense in Athens Greece, Jan. 20, 2026. Photo: REUTERS/Louisa Gouliamaki
i24 News – Israeli Defense Minister Israel Katz on Saturday warned Lebanon’s leadership that it must act to disarm Hezbollah and enforce existing agreements, cautioning that failure to do so could lead to severe consequences for the Lebanese state.
Speaking after a high-level security assessment with senior military officials, Katz directed a message to Lebanese President Joseph Aoun, saying Beirut had committed to enforcing an agreement requiring Hezbollah’s disarmament but had failed to follow through.
“You pledged to uphold the agreement and disarm Hezbollah — and this is not happening,” Katz said. “Act and enforce it before we do even more.”
The meeting took place in Israel’s military command center and included Chief of Staff Lt. Gen. Eyal Zamir and other senior defense officials, as Israel continues operations on multiple fronts.
Katz emphasized that Israel would not tolerate attacks on its communities or soldiers from Lebanese territory.
“We will not allow harm to our communities or to our soldiers,” he said. “If the choice is between protecting our citizens and soldiers or protecting the State of Lebanon, we will choose our citizens and soldiers — and the Lebanese government and Lebanon will pay a very heavy price.”
The defense minister also referenced Hezbollah’s leadership, warning that the group’s current chief could lead Lebanon into further destruction.
“If Hassan Nasrallah destroyed Lebanon, then Naim Qassem will destroy it as well,” Katz said.
Katz stressed that Israel has no territorial ambitions in Lebanon but said it would not accept a return to the years in which Hezbollah launched repeated attacks on Israel from Lebanese territory.
“We have no territorial claims against Lebanon,” he said. “But we will not allow Lebanese territory to again become a platform for attacks against the State of Israel.”
He concluded with a warning to Lebanese authorities to take action against Hezbollah before Israel escalates its response.
“Do and act before we do even more,” Katz said.