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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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82 years after his plane was shot down in China, Jewish WWII pilot Morton Sher is laid to rest at home
An American Jewish fighter pilot whose plane was shot down in the Chinese theater during World War II was given a proper burial 82 years after his plane went down, according to the United States Department of Defense.
The remains of Lt. Morton Sher, identified earlier this year, were buried in Greenville, South Carolina on Dec. 14 — what would have been his 105th birthday.
Sher was a member of the pilot group known as the “Flying Tigers” — formed to protect China from Japanese invasion following the assault on Pearl Harbor in 1941. He was piloting a P-40 Warhawk when he was shot down by Japanese bombers on Aug. 9, 1943. His mother Celia received Sher’s Purple Heart that same year.
Sher’s squadron put up a memorial stone at the crash site in Xin Bai Village, and a postwar army review in 1947 concluded that his remains had been destroyed and were assumed to be unrecoverable.
The remains of Morton Sher were returned to Greenville, North Carolina and buried on Dec. 14, 2025. (Courtesy Department of Defense)
Two attempts were made to locate his remains in 2012 and 2019, but neither was successful. A breakthrough came in 2024 when a Defense POW/MIA Accounting Agency excavated a crash site in the province where Sher’s plane fell, and then in April 2025, when DNA analysis was conducted. The match was confirmed in June.
Sher was born in Baltimore, Maryland on Dec. 14, 1920, and his family later moved to Greenville where they became members of the Conservative synagogue Congregation Beth Israel. In high school, he was a member of the aviation club and enrolled in ROTC. Sher was a founding member of B’nai B’rith Youth Organization’s Aleph Zadik Aleph chapter in Greenville, according to the funeral home that organized his burial.
“He dreamed of being a pilot,” Sher’s nephew, Steve “Morton” Traub told Greenville’s local NBC station. “This guy did a lot for his country. He was my hero.”
Traub, who never met his uncle, but heard stories and read his letters, was raised by Sher’s father, David.
“I wish I had known him, but if he had, I wouldn’t have been named after him. I feel like I knew Mason because I knew Papa,” Traub said.
This article originally appeared on JTA.org.
The post 82 years after his plane was shot down in China, Jewish WWII pilot Morton Sher is laid to rest at home appeared first on The Forward.
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Trump administration Christmas messages emphasize Jesus in overtly religious terms
The Trump White House marked Christmas with a formal message that celebrated “the birth of our Lord and Savior, Jesus Christ,” extending a week of overtly religious holiday communications from federal agencies and prompting renewed debate over church-state boundaries.
“The First Lady and I send our warmest wishes to all Americans as we share in the joy of Christmas Day and celebrate the birth of our Lord and Savior, Jesus Christ,” the presidential message, posted on the White House website on Thursday, began.
The statement went on to recount the Nativity story in devotional language, calling Jesus “the Light of the World, the source of eternal salvation, and the living Son of God,” and praising “the graces of Christ’s life, death, and resurrection.”
While previous presidents have routinely issued Christmas greetings, they have typically emphasized themes of charity, family and goodwill in language meant to include Americans of many faiths. The White House message this year asserted a specifically Christian vision of faith and national identity.
The presidential message followed a series of social media posts from federal departments that also invoked Jesus directly. Defense Secretary Pete Hegseth wrote, “Today we celebrate the birth of our Lord and Savior, Jesus Christ.” The Department of Labor posted, “Let Earth Receive Her King.” A video from the Department of Homeland Security declared, “We are blessed to share a nation and a Savior,” alongside images of a Nativity scene and the American flag.
The president of Americans United for Separation of Church and State, Rachel Laser, who is Jewish, called the messaging “divisive” in a statement to The New York Times, saying that citizens “should not have to sift through proselytizing messages to access government information.”
Some Jewish commentators reacted with unease, saying the cumulative effect of the posts was to define the American “we” in explicitly Christian terms. Critics see something closer to Christian nationalism, the idea that the United States is fundamentally a Christian nation and should be governed accordingly.
“This is not a comforting message for American Jews,” one Jewish writer posted in response to the Homeland Security video.
Others emphasized that the objection was not to Christmas itself, but to the government’s role in promoting religious belief. Seth Abramson, an author and political commentator who is Jewish, wrote on X that while he enjoys celebrating Christmas with relatives, “separation of church and state is vital.”
The First Amendment prohibits the government from establishing a religion or favoring one faith over others. Jewish organizations have historically viewed that principle as a key protection for religious minorities. As of Friday afternoon, major Jewish groups had not issued statements specifically addressing the Christmas messages.
Supporters of the administration say its messaging is merely stating the obvious, and serving to restore space for faith in public life. According to an editorial in The Nevada Globe, “For many Nevadans — and millions of Americans nationwide — it was a welcome return to the simple truth of the season: Christmas is about Christ, family matters, faith still belongs in public life, and America is worth praying for.”
This article originally appeared on JTA.org.
The post Trump administration Christmas messages emphasize Jesus in overtly religious terms appeared first on The Forward.
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Mamdani Taps Anti-Israel Voices Ms. Rachel, Cynthia Nixon, Jewish Voice for Peace Director for Inaugural Committee
New York City mayor-elect Zohran Mamdani attends a press conference at the Unisphere in the Queens borough of New York City, US, Nov. 5, 2025. Photo: REUTERS/Kylie Cooper
New York City Mayor-elect Zohran Mamdani on Wednesday unveiled the members of his inaugural committee, and the list includes a slate of anti-Israel appointments, sparking renewed concerns over the incoming administration’s commitment to protecting the Jewish community.
Among the most controversial appointees are high-profile activists and cultural figures who have taken public anti-Israel positions or are affiliated with organizations sharply critical of the Jewish state, such as children’s entertainer Rachel “Ms. Rachel” Accurso and actress Cynthia Nixon. Another controversial name on the list is Beth Miller, political director at Jewish Voice for Peace (JVP), an organization that rejects Zionism and has defended protests targeting Israeli institutions.
In the two years following the Hamas-led Oct. 7, 2023, assault on Israel, Accurso has used her sizeable platform to launch an unremitting barrage of condemnation toward Israel, accusing the Jewish state of committing so-called “genocide” and starving children. She sparked backlash after posting about a three-year-old Gazan girl named Rahaf, who lost her legs in an Israeli airstrike. Accurso did not contextualize the situation by acknowledging that the Palestinian terrorist group Hamas often uses children as human shields during their operations, instead framing Rahaf’s injuries as a result of Israeli military malfeasance. She has also falsely accused Israel of purposefully triggering starvation in Gaza against the civilian population.
“We must not let one more baby or child die of starvation. This isn’t about politics, it’s about basic humanity,” she posted on Instagram.
Nixon has repeatedly lambasted Israel and signed a petition supporting South Africa’s genocide case against the Jewish state at the International Court of Justice.
Miller helps lead one of the most vocal anti-Israel organizations in the country. She recently shared a post on X which read that Israel has “starved, abducted, and displaced Palestinian children every day in 2025.” She also shared another post which characterized Israel’s military operations as “unfathomably evil” and wrote that Israel is “actively carrying out a genocide,” citing allegations from “Palestinian, Israeli, and international human rights organizations.” She even condemned outgoing New York City Mayor Eric Adams for visiting Israel, saying he “continues to demonstrate what it looks like to truly not give one single flying f–k about New Yorkers.”
Despite JVP’s name, a poll released earlier this year found that the vast majority of American Jews believe that anti-Zionist movements and anti-Israel university protests are antisemitic. The findings also showed that Jews across the US overwhelmingly oppose the views and tactics of JVP.
Meanwhile, StandWithUs (SWU), an organization which promotes a mission of “supporting Israel and fighting antisemitism,” released a report in January examining how the far-left JVP organization “promotes antisemitic conspiracy theories” and even partners with terrorist organizations to achieve its “primary goal” of “dismantling the State of Israel.”
According to the report, JVP weaponizes the plight of Palestinians to advance an “extremist” agenda which promotes the destruction of Israel and whitewashes terrorism, receiving money from organizations that have ties to Middle Eastern countries such as Iran.
JVP, which has repeatedly defended the Hamas-led Oct. 7 massacre, argued in a recently resurfaced 2021 booklet that Jews should not write Hebrew liturgy because hearing the language would be “deeply traumatizing” to Palestinians.
Critics of the organization often point out that many JVP chapters do not have a single person of Jewish faith. The organization does not require a Jewish person to found a chapter and has even helped orchestrate anti-Israel demonstrations in front of synagogues.
The new appointments cast doubt over whether the Mamdani administration will protect the city’s Jewish population amid a record wave of antisemitic attacks in the city. The mayor-elect has vowed to defend Jewish New Yorkers and attempted to mend relations with outreach to Jewish leaders. He has also expressed public grief over the recent Bondi Beach massacre targeting a Hanukkah celebration in Sydney, Australia.
Mamdani, a far-left democratic socialist and anti-Zionist, is an avid supporter of boycotting all Israeli-tied entities who has been widely accused of promoting antisemitic rhetoric. He has repeatedly accused Israel of “apartheid” and “genocide”; refused to recognize the country’s right to exist as a Jewish state; and refused to explicitly condemn the phrase “globalize the intifada,” which has been associated with calls for violence against Jews and Israelis worldwide.
Leading members of the Jewish community in New York have expressed alarm about Mamdani’s victory, fearing what may come in a city already experiencing a surge in antisemitic hate crimes.
A Sienna Research Institute poll released in early November revealed that a whopping 72 percent of Jewish New Yorkers believe that Mamdani will be “bad” for the city. A mere 18 percent hold a favorable view of Mamdani, according to the results, while 67 percent view him unfavorably.