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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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Civil Rights Group Blasts ‘Drop Hillel’ Campaign as Attack on Jewish Identity
Anti-Israel protesters in New York City in April 2024. Photo: REUTERS/David Dee Delgado
A California-based civil rights advocacy group on Tuesday condemned a campaign to ban chapters of Hillel International from college campuses as a “transparent” assault on Jewish identity which aims to force the community and support for Israel underground.
StandWithUs, a nonprofit currently litigating a slew of antisemitism cases across the US, issued the comments in response to the “Drop Hillel” initiative being spearheaded by Students for Justice in Palestine (SJP) and a network of other anti-Zionists groups, some of which claim to be Jewish. The cause is being amplified by a robust social media effort, and at least one undergraduate student government attempted earlier this month to pass legislation based on it only to be vetoed by the administration.
“The campaign makes false and misleading accusations about Israel, then frames Jewish students and institutions as guilty by association simply because they refuse to erase Israel from Jewish life,” said StandWithUs, which is currently representing dozens of victims of antisemitism in legal cases across the US. “This campaign echoes a long history of Jewish communities facing pressure to abandon core aspects of their identity to gain acceptance and/or safety.”
Drop Hillel — a component of the boycott, divestment, and sanctions (BDS) movement against Israel — increased its presence on college campuses after Hamas’s Oct. 7, 2023, massacre across southern Israel triggered an explosion of extremist student activism. Students for Justice in Palestine says it targets the organization, which is the largest for Jewish college students in the country, for having “monopolized … Jewish campus life into a pipeline for pro-Israel indoctrination, genocide-apologia, and material support to the Zionist project and its crimes.”
Said the group in October 2024, “Across the country, Hillel chapters have invited Israeli soldiers to their campuses; promoted propaganda trips such as birthright; and organized charity drives for the Israeli military … Such actions reveal Hillel’s ideological and material investment in Zionism.”
The campaign, while not successful so far, has been operating within a campus ecosystem in which animus toward Israel and anti-Jewish discrimination are widespread and often go hand in hand.
In the 2024-2025 academic year, Drop Hillel almost caught on at the University of North Carolina at Chapel Hill. In that case, SJP planted the seed of the idea during a “no more Hillel” during a rally which, among other things, demanded removing Israel from UNC’s study abroad program and adopting the BDS movement. Addressing the comments to the school’s student newspaper days later, SJP, which has been linked to Islamist terrorist organizations, proclaimed that abolishing Hillel is a coveted goal of the anti-Zionist movement.
“Zionism is a racist supremacist ideology advocating for the creation and sustenance of an ethnostate through the expulsion and annihilation of native people,” the group told The Daily Tar Hell. “Therefore, any group that advocates for a supremacist ideology — be it the KKK, the Proud Boys, Hillel, or Heels for Israel — should not be welcome on campus.”
SJP recently targeted The New School in New York City for the campaign, an effort which yielded a successful student Senate vote to defund Hillel and revoke its university recognition on May 1. The measure conditioned restoration of the chapter’s status on its severing ties with Hillel International and shuttering a program which awards trips to Israel. While the New School’s administration blocked the measure, it declined to reject the ideology which motivated it.
“By distorting a qualified student organization and characterizing it as something it is not, the [student government] is using its platform to target fellow students in a misguided attempt to hold those students responsible for the acts of government,” the university said in a statement which also said the student Senate “does not have the authority to determine the recognition, funding eligibility, or official status of registered student organizations.”
Punching back, the student Senate vowed to continue its participation in Drop Hillel, saying that it “will continue to sanction Hillel” for its “direct material collaboration with a foreign military.” Meanwhile, in its own response, Hillel said, “We are not going anywhere.”
This week, StandWithUs implored Jewish students, faculty, and staff to continue fighting Drop Hillel wherever it appears.
“No one can ever sever the Jewish connection to Israel,” the group said. “As with all challenges like this, the Jewish people and our institutions will continue with solidarity and strength, and we will not only survive, but we will continue to thrive.”
Follow Dion J. Pierre @DionJPierre.
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Britain to Legislate to Tackle Threats From Hostile State Proxies After Wave of Antisemitic Attacks
Orthodox Jews stand by a police cordon, after a man was arrested following a stabbing incident in the Golders Green area, which is home to a large Jewish population, in London, Britain, April 29, 2026. Photo: REUTERS/Hannah McKay
Britain will legislate to strengthen its ability to deal with proxies for malign state actors, taking powers to make it possible to ban them in light of increased activity in Britain and a rise in antisemitic attacks.
Prime Minister Keir Starmer has said the government has to “deal with malign state actors” in the wake of a series of attacks on Britain‘s Jewish community.
In a speech outlining the government’s agenda, King Charles said it would “introduce legislation to tackle the growing threat from foreign state entities and their proxies,” and would also take urgent action to tackle antisemitism.
POSSIBLE BAN ON THE IRGC?
Several British lawmakers have called for the proscription of Iran’s Islamic Revolutionary Guard Corps (IRGC).
The IRGC is an elite military force whose purpose is to protect Shi’ite Muslim clerical rule in Iran. It controls large parts of Iran’s economy.
While Starmer has not publicly named the IRGC as being the target of the legislation, in an introduction to the King’s Speech, he said that Britain would tackle extremism “including where it is sponsored by foreign powers that are hostile to the UK, such as Iran.”
The move comes after a spate of arson attacks on sites in London linked to the Jewish community and the targeting of Iranian dissidents, with police saying they were examining possible Iran links.
Britain‘s security chiefs have for years warned about threats from “hostile“ states such as Iran, Russia, and China, with a number of convictions of people who had been accused of carrying out spying or other offences on their behalf.
The new law would allow the government to specify state-backed organizations that threaten national security through espionage, sabotage, interference, or other means. A review last year found that Britain‘s existing framework had a legal difficulty in proscribing state entities.
There will be new offenses created for belonging to such organizations or raising support for them, and the government said that collectively the measures would create a “tougher operating environment for foreign intelligence services and their proxies.”
The king’s speech also promised a new National Security Bill which would address those who were fixated on violence and planning mass killings, but were not obviously inspired by a particular ideology.
The new law would aim to criminalize the creation and sharing of the most harmful online material.
As part of an approach to align countering state threats with addressing terrorism risks, the bill would add “polygraph testing as an available license condition for state threat offenders,” the government said.
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‘Shame on Hollywood’: Cannes Jury Member Defends Actors ‘Backlisted’ for Anti-Israel Activism Over Gaza War
Workers set up a giant canvas of the official poster featuring actors Geena Davis and Susan Sarandon from Ridley Scott’s road movie “Thelma & Louise” on the facade of the Festival palace before the start of the 79th Cannes Film Festival in Cannes, France, May 10, 2026. Photo: REUTERS/ Marko Djurica
A jury member of the 79th Cannes Film Festival on Tuesday condemned the Hollywood film industry for “blacklisting” actors who have spoken out against Israel’s military actions in the Gaza Strip during the country’s war against Hamas terrorists controlling the enclave.
At the festival’s jury press conference, Cannes award-winning Scottish screenwriter Paul Laverty mentioned Susan Sarandon, Javier Bardem, and Mark Ruffalo, all three of whom have been outspoken in criticizing Israel’s military campaign against Hamas in Gaza. Sarandon’s character in “Thelma & Louise” is on the official 2026 Cannes poster.
“The Cannes Film Festival [and] the wonderful poster they have,” Laverty said at the end of the press conference on Tuesday, held before the opening of the film festival in France. “Absolutely iconic. Brilliant. And isn’t it fascinating to see some of them like Susan Sarandon, Javier Bardem, Mark Ruffalo blacklisted because of their views in opposing the murder of women and children in Gaza? Shame on Hollywood people who do that. My respect and total solidarity to them. They’re the best of us, and good luck to them.”
“I just hope we don’t get bombed now, because we’ve got this poster in Cannes,” the BAFTA winner added in conclusion.
Sarandon was dropped by her talent agency for castigating Israel while participating in a pro-Palestinian demonstration in New York City in November 2023. At the protest, the Oscar winner accused Israel of war crimes, encouraged others to have the “courage to speak out” in support of Palestinians, and compared the Hamas-led Oct. 7 massacre across southern Israel just weeks earlier to hardships Palestinians endure in Gaza.
She talked about the fallout with her agency during an interview in 2024, saying: “I was dropped by my agency, my projects were pulled. I’ve been used as an example of what not to do if you want to continue to work.” Earlier this year, Sarandon further spoke about being shunned in Hollywood for her views about the Israel-Hamas war.
“I was fired by my agency, specifically for marching and speaking out about Gaza, for asking for a ceasefire. And it became impossible for me to even be on television,” she said at a press conference in February before receiving a career achievement honor at the 40th Goya Awards in Spain. “I don’t know lately if it’s changed, but I couldn’t do any major film, anything connected with Hollywood. I found agents ultimately in England and in Italy, and I work there … I know this Italian director that just hired me — he was told not to hire me, so that’s still recently. He didn’t listen, but they had that conversation. Right now, I kind of specialize in tiny films with directors who have never directed, in independent films.”
At the Cannes jury press conference on Tuesday, Laverty further talked about Gaza in remarks about this year’s film festival.
“You see so much violence, genocide in Gaza and all these terrible things,” he said. “The idea of coming to a festival – which is a celebration of diversity, imagination, tenderness — when there’s such vulgar, vicious, systematic violence. The idea of attending to a festival where there’ll be contradiction and nuance and beauty and inspiration. It knocked me out, to be honest.”
Before the start of the Cannes Film Festival last year, more than 350 members of the film industry — including Bardem, Sarandon, Ruffalo, and Richard Gere — signed an open letter condemning the festival’s “silence” over Israel’s military campaign in Gaza targeting Hamas terrorists.
Emmy-winning actress Hannah Einbinder recently criticized Hollywood’s silence about the Israel-Hamas war during a guest appearance on an episode of Zeteo’s “Beyond Israelism” podcast that was released in full on Tuesday.
“It pisses me off,” said the “Hacks” actress. “Because I’m sitting here with [Algerian-Palestinian activist] Mahmoud [Khalil], who has so much to risk and who has risked so much who has sacrificed so much … And I look at these people who have absolutely every privilege imaginable to mankind and they cannot utter a single word. I guess it makes me naive, but I cannot understand it. I really can’t understand it. And I hear people say that they don’t know enough and I — I don’t, it’s like, OK, so what do you do all day?”
“People in Hollywood, unfortunately, need these issues to affect a white person for them to see it as relating to them,” she stated. “Like, they see Jimmy Kimmel getting taken off the air suddenly, they see Stephen Colbert’s show being canceled by CBS, which is owned by the Ellisons, and they go, ‘How could this possibly happen?’ And it’s like, we know how because we saw students and professors and journalists and authors and Palestinian folks be silenced and fired and expelled and imprisoned … it took it happening to these white men for people to be like, ‘Oh my God.’”
In her acceptance speech at the Emmys last year, Einbinder declared “Free Palestine.”