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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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650+ US rabbis sign letter opposing Zohran Mamdani and the ‘political normalization’ of anti-Zionism
(JTA) — As the New York mayoral election draws near, a group of 650 rabbis and cantors from across the United States have signed onto a letter voicing their opposition to mayoral frontrunner Zohran Mamdani and the “political normalization” of anti-Zionism.
The letter, titled “A Rabbinic Call to Action: Defending the Jewish Future,” cited Mamdani’s previous defense of the slogan “globalize the Intifada,” his denial of “Israel’s legitimacy” and his accusations that Israel has committed a genocide in Gaza.
The letter quotes Rabbi Ammiel Hirsch, the leader of the Stephen Wise Free Synagogue on the Upper West Side, who told his congregants in a YouTube address last week that Mamdani’s rhetoric will “delegitimize the Jewish community and encourage and exacerbate hostility toward Judaism and Jews.”
Hirsch was also one of the signatories on the letter, which included a wide range of rabbis and cantors from over 30 states as well as Toronto. It was organized by the new Jewish Majority advocacy group, led by AIPAC veteran Jonathan Schulman.
About 60 rabbis across denominations in New York City signed on, including Rabbi Joshua Davidson of the Reform Temple Emanu-El on the Upper East Side, Rabbi David Ingber of the progressive synagogue Romemu on the Upper West Side and the 92nd Street Y and Rabbi Chaim Steinmetz of the Orthodox Congregation Kehilath Jeshurun on the Upper East Side.
Gerald Weider, a rabbi emeritus at Congregation Beth Elohim in Brooklyn, where Mamdani spoke earlier this month at the invitation of its current rabbi, also signed on.
Other influential rabbis across the country who signed on include the author and former leader of Los Angeles’ Conservative Sinai Temple Rabbi David Wolpe and Rabbi Denise Eger, the first openly LGBTQ+ rabbi to head the Central Conference of American Rabbis.
While New York City rabbis, including Hirsch, have previously voiced their opposition to endorsing candidates from the pulpit, that norm appears to have been set aside as Mamdani carves out a significant edge ahead of the Nov. 4 election.
The candidate has said Israel has a right to exist as a state with “with equal rights for all”; he has also said he would “discourage” the phrase “globalize the intifada,” acknowledging that it makes some Jews scared, and would arrest Israeli Prime Minister Benjamin Netanyahu if he visited New York.
“We will not accept a culture that treats Jewish self-determination as a negotiable ideal or Jewish inclusion as something to be ‘granted,’” the letter says. “The safety and dignity of Jews in every city depend on rejecting that false choice.”
The letter quotes Rabbi Elliot Cosgrove of the Conservative Park Avenue Synagogue on the Upper East Side, who urged his congregants during a sermon last week not only to vote against Mamdani but to convince other Jews they know to do the same.
“We also call on our interfaith and communal partners to stand with the Jewish community in rejecting this dangerous rhetoric and to affirm the rights of Jews to live securely and with dignity,” the letter concluded. “Now is the time for everyone to unite across political and moral divides, and to reject the language that seeks to delegitimize our Jewish identity and our community.”
The post 650+ US rabbis sign letter opposing Zohran Mamdani and the ‘political normalization’ of anti-Zionism appeared first on The Forward.
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International Court of Justice says Israel must work with UN to deliver aid into Gaza
(JTA) — The International Court of Justice issued an advisory opinion on Wednesday that Israel is legally obligated to work with the United Nations’ Palestinian relief agency to deliver aid into Gaza.
In its opinion, the ICJ rejected Israel’s justification for barring UNRWA, the UN Relief and Works Agency for Palestine, from operating in Israel in March, saying it was unable to prove that the agency was subject to “widespread infiltration” by Hamas.
While UNRWA still operates in Gaza, it has been unable to bring supplies into the enclave since the ban took effect.
“The occupying power may never invoke reasons of security to justify the general suspension of all humanitarian activities in occupied territory,” Judge Iwasawa Yuji said while delivering the opinion. “After examining the evidence, the court finds that the local population in Gaza Strip has been inadequately supplied.”
The ruling comes as top U.S. officials, including Vice President JD Vance, are in Israel to monitor the ceasefire between Israel and Hamas and lay the groundwork for improved humanitarian conditions in Gaza.
On Tuesday, Jared Kushner, who helped broker the deal, said there had been “surprisingly strong coordination” between the United Nations and Israel on delivering humanitarian aid into Gaza.
The ICJ, the United Nation’s top legal body, has no enforcement power. It ruled in January 2024 that South Africa’s claims that Palestinians are at risk of genocide were “plausible” but has not issued a ruling in that case.
The court’s opinion Wednesday passed in a vote of 10 to 1, with its Vice President Julia Sebutinde, who has previously ruled in favor of Israel, writing in her opinion that the court did not “sufficiently consider” UNRWA’s infiltration by Hamas.
Israel has long accused UNRWA employees of taking part in Hamas’ Oct. 7, 2023, attack. A UN investigation into the agency found that nine of its 13,000 workers “may have” participated in the attacks but no longer work for the agency.
Israel’s Foreign Ministry decried the ruling Wednesday in a post on X, writing that it “rejects the politicization of International Law.”
“Israel categorically rejects the ICJ’s ‘advisory opinion,’ which was entirely predictable from the outset regarding UNRWA,” the post read. “This is yet another political attempt to impose political measures against Israel under the guise of ‘International Law.’”
The post International Court of Justice says Israel must work with UN to deliver aid into Gaza appeared first on The Forward.
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Hamas to Ramp Up Brutal Crackdown on Gazans as New Israeli Data Shows Terror Group Still Heavily Armed
Hamas fighters on Feb. 22, 2025. Photo: Majdi Fathi via Reuters Connect
As new Israeli intelligence reveals that Hamas remains heavily armed despite severe losses during the two-year conflict in Gaza, the Palestinian terrorist group is intensifying its brutal crackdown on all opposition in the enclave.
Hamas still maintains a substantial stockpile of rockets and other weaponry, even after being severely weakened by Israel’s military campaign, according to information and estimates gathered by the Israeli defense establishment and shared with Hebrew media on Wednesday.
The newly released intelligence assessment, reported by Israel’s Channel 12 news, indicates that the Palestinian terrorist group is facing a major weapons shortfall, with over 60 percent of its military equipment lost, nearly half of its forces — including senior members — eliminated, and more than half of its above-ground infrastructure destroyed.
However, Israel believes that Hamas, despite suffering severe losses during the war, continues to operate more than half of its tunnels, with its underground infrastructure serving as the Islamist group’s main hub. Hamas also still has hundreds of rockets, some of them medium range, which can reach the center of Israel, and has more than 10,000 other weapons.
Meanwhile, Hamas is still bringing in recruits and has about 20,000 terrorists still active in the ranks of the organization. However, these are primarily fighters with little experience and competence, according to Israeli assessments, who have undergone only limited training, while the terrorist group’s elite Nukhba forces, which led the Oct. 7, 2023, invasion of and massacre across southern Israel, have struggled to replenish their decimated ranks.
Shortly after the US-backed ceasefire to halt fighting in Gaza took effect, Hamas moved to reassert control over the war-torn enclave and consolidate its weakened position by targeting Palestinians who it labeled as “lawbreakers and collaborators with Israel.”
According to Iranian media, Hamas is preparing to launch its largest operation yet to eliminate the remaining armed opposition groups “that continue to collaborate with the Israeli occupation forces.”
“In the coming days, we will launch our largest security campaign yet, targeting multiple areas where these groups remain,” a Hamas official told the Iranian state outlet Press TV.
“Our goal is to eliminate all collaborators and ensure peace and security for the people of Gaza,” he continued.
Since the ceasefire, which left the Israeli military in control of 53 percent of the enclave, took effect earlier this month, Hamas’s brutal crackdown has escalated dramatically, sparking widespread clashes and violence as the group moves to seize weapons and eliminate any opposition.
The terrorist group has publicly executed alleged collaborators and rival militia members in the 47 percent of Gaza that remains outside Israeli military control, an area where the majority of Gaza’s population still lives under Hamas’s authority.
BREAKING: Some reports suggest that Hamas has informed Egypt they’ve decided to stop the public executions of Palestinians in Gaza.
Let’s hope that’s true. pic.twitter.com/qFpJ7u3MhH
— Ihab Hassan (@IhabHassane) October 17, 2025
Social media videos widely circulated online show Hamas members brutally beating Palestinians, dragging them across the ground, and even breaking their legs or kneecapping them in an effort to terrorize the population.
Hamas continues to torture Palestinians in Gaza. Will anyone speak out about this? pic.twitter.com/AsogVjdyVn
— Eretz Israel (@EretzIsrael) October 22, 2025
Hamas officials have accused Israel and the United States of attempting to use these alleged “collaborators” and militias as proxies to undermine the group’s authority and destabilize Gaza following the ceasefire.
Last week, US President Donald Trump warned that he would support attacks on Hamas if the group continued its violent campaigns and public executions.
“If Hamas continues to kill people in Gaza, which was not the Deal, we will have no choice but to go in and kill them,” Trump wrote in a post on Truth Social.
Israel’s Foreign Ministry also drew attention to Hamas’s escalating violence in Gaza, slamming the international community for its silence.
“Killings in public by Palestinian Hamas – and deafening silence from the ‘moral preachers.’ Do you hear the sound of the crickets?” the ministry wrote in a post on X.
Killings in public by Palestinian Hamas – and deafening silence from the “moral preachers”.
Do you hear the sound of the crickets? pic.twitter.com/CcnX94d39U— Israel Foreign Ministry (@IsraelMFA) October 22, 2025
Meanwhile, Hamas leaders met with Qatari and Turkish officials in Doha on Tuesday to discuss the ongoing ceasefire and plans for rebuilding Gaza after the war.
As regional powers back reconstruction efforts in support of Trump’s peace plan, experts have warned about the expanding roles of Qatar and Turkey in such initiatives, amid concerns that their involvement could potentially strengthen Hamas’s terrorist infrastructure. Both countries have been key backers Hamas for years.
On Tuesday, Israeli Prime Minister Benjamin Netanyahu hinted at opposition to any involvement of Turkish security forces in monitoring the US-backed ceasefire in Gaza.