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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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Anti-Israel Streamer Hasan Piker Reaffirms Hamas Support
Hasan Piker. Photo: Wikimedia Commons
Controversial streamer Hasan Piker raised eyebrows Monday after reaffirming his support for the Hamas terrorist group during an interview on the popular left-wing podcast “Pod Save America.”
While speaking with Jon Favreau, former speechwriter to US President Barack Obama, Piker doubled down on his assertion that Hamas is a preferable governing entity compared to Israel.
“This [quote] is from January,” Favreau said while reflecting on previous comments made by the streamer. “‘Hamas is a thousand times better than a fascist settler colonial apartheid state.”
“I stand by that,” Piker responded.
Favreau then asked Piker to clarify whether his comments were genuine or hyperbolic.
“[T]his is the one that bothered me most when I first heard it …. Even if you believe what happened in Gaza is genocide and what’s happening in the West Bank is apartheid, those are different claims from ‘Hamas is a thousand times better,’ because Hamas is an organization that has massacred, raped, kidnapped civilians on Oct. 7,” the former Obama speechwriter said, referring to Hamas’s invasion of and massacre across southern Israel in 2023. “They’ve also been catastrophic for Palestinians by almost every measure … Do you actually mean that or is that a rhetorical move or like a solidarity signal?”
“I mean, it’s all of the above. I do mean it,” Piker affirmed. “I’m a lesser-evil voter and therefore I would vote for Hamas over Israel every single time.”
Jon Favreau: “When you say Hamas is a thousand times better, do you mean that?”
Hasan Piker: “I do mean it … I would vote for Hamas over Israel every single time.” pic.twitter.com/1dNxvOGslo
— Shannon Watts (@shannonrwatts) April 13, 2026
Hamas, which openly calls for the destruction of Israel and the murder of Jews, has launched a brutal crackdown on dissent among fellow Palestinians in recent months. Social media videos widely circulated online show Hamas members brutally beating Palestinians and carrying out public executions of alleged collaborators with Israel and rival militia members.
Piker also suggested that Hamas is “entirely comprised” of orphaned children whose parents were killed in the Israeli-Palestinian conflict — remarks that critics say distort reality and risk minimizing the group’s violent actions. He framed Hamas as a product of trauma, arguing that many of its members are driven by personal loss tied to Israeli military operations. The comments quickly drew backlash from analysts, policymakers, and pro-Israel advocates, who say the characterization is both factually inaccurate and morally problematic.
Piker continued, comparing Israel to Nazi Germany and repudiating Zionism as “an ethno-religious supremacist ideology that is exterminationist.”
The US and several countries around the world designate Hamas as a terrorist organization. On Oct. 7, 2023, Hamas-led Palestinian terrorists murdered 1,200 people, kidnapped 251 hostages, and perpetrated widespread sexual violence during their rampage
Piker’s remarks are the latest in a series of contentious statements on Israel and the broader Middle East, which have drawn scrutiny from both media watchdogs and political figures. His large online following has amplified the impact of his commentary, fueling debate over the responsibility of digital influencers in shaping public understanding of global conflicts.
Piker has drawn immense scrutiny in recent months as his popularity has surged and mainstream Democratic politicians have increasingly appeared on his livestream show.
Beyond Hamas, Piker has also expressed support for authoritarian regimes in China, Russia, and Iran.
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Iran Executed More People in 2025 Than Any Year in Nearly Four Decades, NGOs Find
A February 2023 protest in Washington, DC calling for an end to executions and human rights violations in Iran. Photo: Reuters/ Bryan Olin Dozier
The Islamic regime in Iran has continued to accelerate its execution machine into a steady grind of state-ordered killings, now rising again to a peak unseen since 1989.
According to a joint-annual report released by the European groups Iran Human Rights (IHR) in Norway and Together Against the Death Penalty (ECPM) in France, Iran executed at least 1,639 people in 2025, a 68 percent leap from the 975 killed in 2024 and the highest seen since tracking began in 2008. All known executions were reportedly conducted by hanging.
The number of executed women also rose to 48, a jump from 31 in 2024. Courts convicted 21 of these women for murdering their husbands or fiancés.
The figure of 1,639 human beings represents an average of four executions each day; however, IHR warns that the full body count is likely much higher, as the group requires two sources to confirm an execution.
“By creating fear through an average of four to five executions per day in 2025, authorities tried to prevent new protests and prolong their crumbling rule,” IHR director Mahmood Amiry-Moghaddam said in a statement.
“The death penalty in Iran is used as a political tool of oppression and repression, with ethnic minorities and other marginalized groups disproportionately represented among those executed,” added Raphaël Chenuil-Hazan, executive director of ECPM.
The report cites the higher levels of executions targeting Sunni Muslims such as Kurds in the west and Baluch in the southeast.
A significant number of executions involved non-lethal offenses, with nearly half of documented executions – 747 people – convicted of drug crimes. While most executions took place inside prisons, the number of public hangings more than tripled to 11.
The report begins with a foreword written on Feb. 20 by human rights lawyer Nasrin Sotoudeh. On April 1, Iranian police arrested her and today her whereabouts remain unknown.
Beginning by noting that Iran has ranked highest in executions per capita for many years and remains one of the highest for total killings, Sotoudeh writes that “the reasons for opposing the inhuman punishment of execution are so clear that they hardly require repetition. Nevertheless, governments such as the Islamic Republic of Iran often invoke public opinion to justify this inhuman punishment.”
Sotoudeh explains that the regime justifies executing murderers and drug traffickers because of a supposed public demand, “as though that settles the matter.” She points out that historically executions can rise after revolutions following dictatorships.
“We experienced this ourselves within the past half-century. After the 1979 Revolution, many officers and senior officials of the monarchy were executed without fair trials,” Sotoudeh writes. “Yet the cycle of violence did not end, and the execution machine went on to claim the lives of others, including those who had contributed to the revolution’s victory. This cycle has not ceased to this day, nearly half a century later, and has in fact accelerated.”
Invoking one of history’s most famous victims of unjust execution, Sotoudeh adds, “This is precisely why death sentences should never be issued under the influence of public opinion. Socrates, too, was sentenced to death at the age of 70 by a vote of the Athenian majority and chose to drink the cup of poison rather than leave Athens.”
The report reveals the extent to which the regime has sought to conceal its bloody hands. Official government sources only announced 113 executions (less than 7 percent), down from 9.7 percent in 2024 and 15 percent in 2023.
Rape is a capital offense in Iran, with 37 people killed after convictions. The report notes that “as in previous years, people accused of crimes were tortured and forced to confess. Criminal convictions are frequently based on information extracted under torture.”
The execution increase established in 2025 appears to have continued into 2026.
On Monday, for example, the Human Rights Activist News Agency announced that Judge Iman Afshari of the Tehran Revolutionary Court had sentenced to death protesters Mohammadreza Majidi-Asl, Bita Hemmati, Behrouz Zamaninejad, and Kourosh Zamaninejad.
The charges which Afshari judged as worthy of execution included “destruction of public property,” “chanting protest slogans,” “throwing objects including bottles, concrete blocks, and incendiary materials from rooftops,” and “participation in protest gatherings on Jan. 8 and 9, 2026.”
The Iranian regime unleashed a brutal, nationwide crackdown on anti-government protesters in January, resulting in the deaths and arrests of tens of thousands of people. Activists fear that many of those detained will be executed.
The report cites Max du Plessis, a UN Fact-Finding Mission expert, who said in October after observing the increase in killings, “if executions form part of a widespread and systemic attack against a civilian population, as a matter of policy, then those responsible – including the judges who impose capital punishment – may be held accountable for crimes against humanity.”
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Hampshire College closure reverberates for alumni who treasured a Yiddishist hub
Hampshire College, once a hub for Yiddish scholarship thanks to its proximity to the Yiddish Book Center, will close by the end of the year amid financial challenges.
The Yiddish Book Center will not be affected by the closure, said spokesperson Rebecka McDougall, noting that the Yiddish Book Center owns its land and building, located adjacent to campus.
Even so, the closure signals the end of an era for Yiddishists who found their footing at Hampshire. Among its alumni are Yiddish singer Miryem-Khaye Seigel, the Yiddish Book Center’s academic director Madeleine (Mindl) Cohen, and the Forward’s archivist, Chana Pollack.
“It connected me to other people that were very instrumental to my broader Yiddish interests,” said Lana Adler, a 2013 Hampshire graduate who went on to work at the YIVO Institute for Jewish Research, which houses the largest collection of Yiddish-language works in the world. “It was an incredibly important space for Yiddish.”
Hampshire and Yiddish
Founded in 1970 in Amherst, Massachusetts, Hampshire College was conceived as an experiment in alternative education, offering self-designed concentrations instead of traditional majors and “narrative evaluations” rather than grades.
A decade later, it became home to a major Yiddish revival effort when alum Aaron Lansky returned to found the Yiddish Book Center. Alarmed that American Jews were discarding irreplaceable Yiddish books, Lansky set out to save them.
New York City seemed the obvious base. But mentors warned he might “get swallowed up” among the city’s many Jewish institutions, recalled Penina Migdal Glazer, a former Hampshire professor, in a 2024 interview.
Instead, Lansky chose Amherst — a place he knew from his college years, with faculty mentors who could support the project, and more affordable land. He purchased 10 acres on an apple orchard next to the Hampshire campus and, in 1997, built the Harry and Jeanette Weinberg Building, designed to evoke an Eastern European shtetl.
In the years that followed, the Yiddish Book Center and Hampshire College became a magnet for students interested in Yiddish. The two partnered to host Yiddish language classes and programs like the Yiddish Book Center’s Steiner Summer Yiddish Program, where participants immerse themselves in seven weeks of Yiddish language and culture while staying in Hampshire College dorms.
The closure’s impact
Facing declining enrollment and mounting debt, Hampshire College’s Board of Trustees voted to permanently close the school following the fall 2026 semester, president Jennifer Chrisler announced Tuesday.
McDougall told the Forward that the Yiddish Book Center’s summer residential programs are independent of Hampshire College and will continue, adding, “There is currently no programmatic partnership with Hampshire College.”
“We are saddened by Hampshire College’s announcement,” Susan Bronsin, president of the Yiddish Book Center, said in a statement. “Hampshire has been a valued neighbor for many years, and we recognize the significance of this moment for its community.”
For Aleks Ritter, co-founder of the student group Hampshire Jewish Life, the campus’ proximity to the Yiddish Book Center was a large part of the school’s appeal when he first applied. Ritter had studied Yiddish through YIVO in high school and hoped to continue in college.
He and his friends would often go to the Yiddish Book Center to study and hang out, and several of his friends worked part-time jobs there.
“The school has been really wonderful for Jewish students,” Ritter said.
Now, Ritter will have to transfer to another college in the area.
For alumni like Adler, the loss also feels personal. Hampshire was the first time she had formally studied Yiddish — an experience that shaped her career.
“There was something special happening at Hampshire,” Adler said. “It was very important to me and to a lot of other people. I’m just so sad. I can’t believe it’s closing.”
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