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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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Hamas Doubles Down on Refusal to Disarm as Trump Pushes Phase Two of Gaza Peace Plan
Palestinian Hamas terrorists stand guard at a site as Hamas says it continues to search for the bodies of deceased hostages, in Beit Lahiya in the northern Gaza Strip, Dec. 3, 2025. Photo: REUTERS/Stringer
As the United States and its allies prepare to roll out phase two of President Donald Trump’s Gaza peace plan, Hamas has doubled down on its refusal to disarm, clouding hopes for a breakthrough.
In an interview with the Qatari media network Al Jazeera on Wednesday, senior Hamas official Musa Abu Marzouk said the Palestinian terrorist group — which ruled Gaza before its war with Israel and still controls nearly half the enclave’s territory — never agreed to lay down its weapons under the ceasefire agreement.
“Not for a single moment did we talk about surrender the weapons, or any formula about destroying, surrendering, or disarmament,” the terrorist leader said, echoing repeated statements by Hamas officials saying they have no intention of disarming.
Abu Marzouk also reaffirmed that Hamas has moved to “restore order” in parts of the Gaza Strip from which Israeli forces withdrew as part of the ceasefire deal.
Currently, the Israeli military controls 53 percent of Gaza’s territory, and Hamas has moved to reestablish control over the rest. However, the vast majority of the Gazan population is located in the Hamas-controlled half, where the Islamist group has been imposing a brutal crackdown.
Disarmament “was never even presented to us,” Abu Marzouk told Al Jazeera.
“After a battle of this magnitude … and with the inability of Israel, America, and the West to disarm or destroy Hamas’s weapons, did they think they could obtain it through talks?” he continued.
The comments came one day before Trump said that Hamas would in fact give up its weapons.
“A lot of people said they’ll never disarm. It looks like they’re going to disarm,” Trump told a cabinet meeting on Thursday.
The US president also asked his special envoy, Steve Witkoff, for an update on the situation.
“We’ve got the terrorists out of there and they’re going to demilitarize. They will because they have no choice,” Witkoff said. “They’re going to give it up. They’re going to give up the AK-47s.”
Last week, Trump warned that Hamas “will be blown away very quickly” if it refuses to disarm and cooperate with the second phase of his administration’s 20-point peace plan.
According to multiple media reports, Washington is expected to announce a deadline in the coming days for the terrorist group to lay down its weapons, in an effort to set the terms of the disarmament process.
On Monday, Israeli Prime Minister Benjamin Netanyahu insisted that the next phase of the ceasefire deal would focus on disarming Hamas and demilitarizing the enclave, rather than on reconstruction.
“We are at the threshold of the next phase: Disarming Hamas and demilitarizing the Gaza Strip,” the Israeli leader told parliament, shortly after he officially announced that the remains of the last hostage had been recovered.
“The next phase is not reconstruction,” he continued. “We have an interest in advancing this phase, not delaying it. The sooner we do so, the sooner we will complete the objectives of the war.”
Under phase one of Trump’s peace plan, a ceasefire took effect and Hamas was required to release all remaining hostages, both living and deceased, who were kidnapped by Hamas-led Palestinian terrorists during the group’s invasion of and massacre across southern Israel on Oct. 7, 2023.
The body of the final hostage, Israeli police officer Ran Gvili, was returned on Monday, and he was buried on Wednesday.
In exchange for Hamas’s releasing nearly all the hostages, Israel freed thousands of Palestinian prisoners, including many serving life sentences for terrorism, and partially withdrew its military forces in Gaza to a newly drawn “Yellow Line,” roughly dividing the enclave between east and west.
The second stage of the US-backed peace plan is supposed to establish an interim administrative authority, a so-called “technocratic government,” deploy an International Stabilization Force (ISF) to oversee security in Gaza, and begin the demilitarization of Hamas.
In an effort to advance his regional peace initiative, Trump launched the so-called Board of Peace last week, inviting several countries — including Turkey — despite Israel’s opposition to its participation.
Israeli officials have repeatedly rejected any Turkish role in Gaza’s postwar reconstruction, warning that Ankara’s push to expand its regional influence could bolster Hamas’s terrorist infrastructure, as Turkey has been a longtime backer of the Islamist group.
Under Trump’s Gaza peace plan, the newly created Board of Peace will oversee the interim technocratic Palestinian government in the enclave, supported for at least two years by the ISF.
The ISF — comprising troops from multiple participating countries — will oversee the ceasefire deal between Israel and Hamas, train local security forces, secure Gaza’s borders with Israel and Egypt, and protect civilians while maintaining humanitarian corridors.
In addition, the ISF would seemingly be expected to take on the responsibility of disarming Hamas. Even though several countries — including Hamas backers Qatar and Turkey — have expressed interest in joining the international peacekeeping force, no final agreement has been reached.
Further Israeli military withdrawals in Gaza are tied to Hamas’s disarmament.
During his Wednesday interview, Abu Marzouk declared that “nobody can enter Gaza without understandings with Hamas,” emphasizing that the group will not give up control of the enclave.
“If Hamas doesn’t agree to the administrative committee, it cannot enter the Gaza Strip,” he told Al Jazeera, asserting that the group has the final say over who sits on it.
Trump’s peace plan, which has been endorsed by the United Nations, calls on Hamas to relinquish any governing role in Gaza.
Despite Hamas’s comments, the peace plan is moving forward with a transitional technocratic Palestinian administration in Gaza. The newly established 15-member body is led by Ali Shaath, a former deputy minister in the Palestinian Authority.
According to media reports, Hamas is looking to position around 10,000 members of its police force within the new Palestinian administration for Gaza.
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Forverts podcast, episode three: The cemetery
דער פֿאָרווערטס האָט שוין אַרויסגעלאָזט דעם דריטן קאַפּיטל פֿונעם ייִדישן פּאָדקאַסט, Yiddish With Rukhl. דאָס מאָל איז די טעמע „דער בית־עולם“. די פֿאַרגאַנגענע וואָך איז זי געווען „ליבע“. צו הערן ביידע קאַפּיטלען גיט אַ קוועטש דאָ.
אין דעם איצטיקן קאַפּיטל לייענט שׂרה־רחל שעכטער פֿאָר צוויי אַרטיקלען, „אַ טראַדיציאָנעלער מינהג געפֿירט פֿון פֿרויען: פֿעלדמעסטן און קנייטלעך לייגן“ פֿון אַנאַבעל כּהן, און „דאָס אַרײַנלייגן אין דר׳ערד: די פֿאַרשידענע ווערטער און אויסדרוקן פֿאַרן וואָרט ׳בית־עולם׳“ פֿון הערשל גלעזער.
אויב איר ווילט אויך לייענען דעם געדרוקטן טעקסט פֿון די אַרטיקלען, גיט אַ קוועטש דאָ און קוקט אונטן בײַם סוף פֿון דער זײַט.
אין דעם וואָכיקן פּאָדקאַסט לייענט די פֿאָרווערטס־רעדאַקטאָרין שׂרה־רחל שעכטער פֿאָר געקליבענע אַרטיקלען וואָס דער פֿאָרווערטס האָט געדרוקט במשך פֿון די יאָרן. דערווײַל איז דער פּאָדקאַסט בלויז אַ פּראָבע פֿון פֿינעף קאַפּיטלען. אויב ס׳וועט ווײַטער וואַקסן דער אינטערעס צו אים, וועט ער ווערן אַ געוויינטלעכער טייל פֿונעם פֿאָרווערטס.
טאָמער האָט איר קאָמענטאַרן אָדער פֿאָרלייגן, שרײַבט אַ בריוול דעם פֿאָרווערטס: schaechter@forward.com
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Police Arrest Driver for Ramming Car Multiple Times Into Chabad Headquarters in Brooklyn
Police control the scene after a car repeatedly slammed into Chabad World Headquarters in Crown Heights section of Brooklyn. The driver was taken into custody. Photo: ZUMA Press Wire via Reuters Connect
Police have arrested a man for repeatedly driving his vehicle into the Chabad Lubavitch World Headquarters in Brooklyn, New York, on Wednesday night, an incident which is now being investigated by authorities as a hate crime.
The driver in custody, who has not been identified, struck his 2012 Honda Accord once into the back door of the 770 Eastern Parkway building in Crown Heights before reversing the car and ramming the same door multiple times, as seen in footage that was shared on social media.
A car just drove into the side doors of 770 at Chabad Headquarters. Baruch Hashem, there are no injuries. Witnesses report the driver yelled for people to move as he drove in. It appears intentional. The synagogue has been evacuated as a precaution.
Please stay away from the… pic.twitter.com/ljsoZ0sIE7
— Yaacov Behrman (@ChabadLubavitch) January 29, 2026
The case is being investigated as a hate crime by the New York City Police Department (NYPD) Hate Crimes Task Force, Commissioner Jessica Tisch said at a press conference on Wednesday night. As a cautionary measure, the NYPD have increased security around houses of worship across the city’s five boroughs.
The vehicle was found mounted on the sidewalk at the scene. No injuries were reported and no explosives were found in the vehicle, according to Tisch. The car had a New Jersey license plate.
Yaacov Behrman, head of public relations at the Chabad Lubavitch World Headquarters, said witnesses heard the driver yell for people to move out of the way as he intentionally rammed his car into the building. The man previously trespassed at a Chabad house in New Jersey and was removed from the scene by police officers, according to Behrman.
New York City Mayor Zohran Mamdani visited the crash site on Wednesday and called the collision “deeply alarming” and a “horrifying incident.”
“Any threat to a Jewish institution or place of worship must be taken seriously,” he added. “Antisemitism has no place in our city, and violence or intimidation against Jewish New Yorkers is unacceptable.”
Wednesday marked the 75th anniversary of Rabbi Menachem Mendel Schneerson being chosen as the leader of the Chabad-Lubavitch movement, an influential force in Orthodox Judaism that operates around the world.
The iconic 770 building in Crown Heights became the world headquarters of the Hassidic movement in 1940.
The ramming incident occurred amid an alarming surge in antisemitic hate crimes across New York City.
Jews were targeted in the majority (54 percent) of all hate crimes perpetrated in New York City in 2024, according to data issued by the NYPD. A recent report released last month by the Mayor’s Office to Combat Antisemitism, which was established in May, noted that figure rose to a staggering 62 percent in the first quarter of 2025, despite Jewish New Yorkers comprising just 11 percent of the city’s population.