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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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US urges Americans to ‘DEPART NOW’ from Israel and a dozen other Middle Eastern countries
(JTA) — The U.S. State Department urged American citizens on Monday afternoon to urgently depart from over a dozen Middle Eastern countries amid the escalating conflict in Iran.
The list includes Israel, which halted all commercial air travel when U.S. and Israeli forces jointly attacked Iran on Saturday.
“The @SecRubio @StateDept urges Americans to DEPART NOW from the countries below using available commercial transportation, due to serious safety risks,” wrote Mora Namdar, the State Department’s assistant secretary for consular affairs, in a post on X.
In addition to Israel, the countries listed in the advisory were Bahrain, Egypt, Iran, Iraq, the West Bank and Gaza, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, United Arab Emirates and Yemen. Several of the countries have been targets of Iranian fire as the regime there has sought to widen the conflict in the Middle East.
While Namdar’s advisory urged Americans to “depart via commercial means,” there is currently no commercial air travel in or out of Israel. Israeli airlines El Al, Air Haifa and Israir announced plans to launch rescue flights to bring stranded Israelis abroad back home once authorities reopen Ben Gurion Airport, but it is not clear when that could happen. Some Israelis are making their way to Taba, Egypt, for passage into and out of Israel, but flights there are limited. Taba is about a 20-minute drive from Eilat, in southern Israel.
President Donald Trump warned on Monday that the largest U.S. strikes on Iran are yet to come.
The post US urges Americans to ‘DEPART NOW’ from Israel and a dozen other Middle Eastern countries appeared first on The Forward.
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Purim gets creative in Israel, with festivities driven underground
TEL AVIV, Israel — On the corner of a sun-bleached side street in Tel Aviv’s Shuk Levinsky, costumed mannequins stand guard over a half-dark shop, their painted eyes fixed on a street gone strangely still. Cardboard boxes of sequined capes and feathered wings spill onto the sidewalk, untouched. The neighboring businesses are shuttered, heavy padlocks fastened across their metal doors.
On any weekday, the quiet would feel unusual in this bustling pocket of south Tel Aviv. But this is Purim week — normally the market’s most frenetic stretch of the year. In ordinary times, the sidewalks would be clogged with parents and teenagers clamoring for last-minute costume details, with vendors shouting prices over the din.
That was precisely the scene just 48 hours earlier, on the Friday before the Purim madness was set to begin. Despite weeks of speculation about a looming confrontation with Iran, most Israelis pressed ahead with their plans. Hamentaschen were baked, school carnivals assembled, parties confirmed. A meme circulated in school group chats: “Can someone let us know if we are supposed to be buying costumes or canned goods?”
Early Saturday morning, an answer came via the piercing trill of the emergency alert system. The United States and Israel had begun what officials described as “preemptive strikes” against Iran. Within hours, thousands of reservists were called up. Citizens scrambled for shelter plans. WhatsApp groups filled with instructions and anxieties. And as Iran launched retaliatory rockets, Israelis absorbed a different blow: Purim was officially canceled.
Hence, the shuk’s current ghost town atmosphere. Inside the darkened shop, Rotem Avidan sat at the register, scrolling on his phone.
“There’s no real reason to be open,” he said. “Mostly I was just bored at home. I’ll probably close up in a couple of hours.”
Avidan has been selling costumes in the shuk for more than 15 years and relies heavily on Purim sales. The day before the holiday is typically his busiest of the year. Instead, he estimates he’ll make about 80% of his usual income.
“It’s not terrible,” he said with a shrug. “But it’s just one more irregular year. We had corona. We had two years of war. This was supposed to be the year things finally went back to normal.”
The past two Purims were indeed subdued, shadowed by the war in Gaza and the fight to bring hostages home. Even celebrations that went ahead felt muted. With the last living hostages returned in October, many had hoped this would finally be an uncomplicated holiday.
To fully grasp why the cancellation hit so hard, one must understand Purim in Israel. This is not a single-event celebration. It is a multi-day spectacle that spills from nursery school classrooms into city streets. Municipal adloyadas — elaborate parades with floats and marching bands — draw families by the thousands. Teenagers roam in coordinated group costumes. It is not uncommon to find yourself seated on a bus beside an elderly woman in full clown makeup, or handed paperwork at the bank by a teller wearing butterfly wings.
None of which would be happening this year.
Children feel the loss most acutely. For many, Purim is the highlight of the school calendar: themed dress-up days, costume parades, parent-run carnivals, and the exchange of mishloach manot before a three-day vacation. On Sunday morning, children across the country woke to the bad news.
Teachers scrambled to salvage what they could. Virtual parades were arranged over Zoom. Students were asked to send photos in costume. Mishloach manot became neighborhood drop-offs.
In some cases, the children made their own Purim joy. In one Tel Aviv apartment building, the kids organized a costume party, complete with printed invitations for guests. Playgrounds around the country — at least those equipped with shelters — were filled with rambunctious children dressed as superheroes and princesses, their bleary-eyed parents dragging slightly behind them.
If children are Purim’s most visible protagonists, they are hardly its only devotees. For young adults, the holiday is the high point of Israel’s nightlife calendar — a sanctioned blur of themed raves and packed bars. This year, the bomb shelter became a stand-in for the nightclub.
Within hours of the first rocket fire, twentysomethings in Tel Aviv’s Florentin neighborhood had organized an impromptu party in a public shelter, complete with makeshift costumes and an amateur DJ. When video of the event went viral, social media flooded with young people asking about the nearest mesibat miklat — a “shelter party.”
Not everyone approved.
“Wow. How disconnected can you be?” one commenter wrote. “People have been killed and you can’t give up your Purim party for one year?”
By nightfall, hundreds had gathered — some in small, shared building shelters for private parties, others in larger municipal bunkers — determined to carve out a pocket of joy, even as Iranian missiles soared overhead.
Shahar Rubin, 24, hadn’t planned on going to a party when he and his friends noticed a stream of people heading into the Dizengoff Center parking garage. “We figured, why not?” he said.
Four stories underground, in one of the city’s largest public shelters, a DJ blasted music as costumed revelers danced beneath the fluorescent lights and exposed concrete.
“This is exactly why we come to Tel Aviv,” said Rubin, who is originally from the north. “There’s nothing like the Purim atmosphere here.”
After more than 400 days of wartime reserve duty in the Israel Defense Forces, the celebration felt like a rare exhale — and perhaps a brief one, before he is called up again. “It was a last hurrah of sorts,” he added, as he and his friends headed off in search of their next mesibat miklat.
Beyond the costumes and parties, Purim is anchored in four religious obligations: a festive meal, the exchange of food gifts, donations to the poor and — most famously — the public reading of Megillat Esther.
“According to Jewish law, men and women are required to hear the reading of the entire Megillah from a kosher scroll,” said Rabbi Nadav Berger, head of Hadar’s Beit Midrash in Jerusalem. “Because the obligation is about publicizing the miracle of Purim, there is a strong preference to do it in public, in a group of at least ten people.”
That preference became complicated as soon as Home Front Command restricted public gatherings.
By the time Shabbat ended, observant Jews were organizing small readings in private homes and shelters. Hadar put out a call for community members who owned kosher megillot.
“Owning a personal megillah isn’t as rare as owning a Torah scroll,” Berger explained. “Many people inherit one or receive one for a bar mitzvah or wedding. Hearing the Megillah in person is still our first recommendation, so we wanted to help facilitate that safely.”
For those unable to attend, Hadar is also offering Zoom options, drawing on halachic guidance developed during the pandemic. “The rulings get into the technical question of how to understand electronically transmitted sound,” Berger said. “But it goes without saying: no one is required to risk their life to hear the Megillah — or to fulfill any other Torah commandment. Safety overrides everything.”
He added: “Typically, one would perform a mitzvah all in one sequence, from beginning to end. But if a siren goes off while you are reading the megillah, it is perfectly acceptable to pause the reading, even for a few hours, until it is safe to return.”
For Berger, the tension between caution and celebration may be truer to Purim than one might expect for a holiday typically associated with pure, unadulterated joy. When he sent out Hadar’s revised Purim plans, he opened with Mordechai’s words to Esther: “Who knows. Perhaps it was for just such a moment that you attained royalty?”
“Meaning, you have to be responsible right now,” Berger explained. “You have to think about your situation and respond accordingly. That’s what we’re trying to do in light of all that’s happening.”
He went on, “If you read the Megillah, most of it is actually anxiety-provoking. It is a very tense story. The joy comes only at the end.”
“The hope,” he said, “is that this, too, is only the middle — and that Israel will once again return to celebrating Purim happily, joyously, as we do every year.”
The post Purim gets creative in Israel, with festivities driven underground appeared first on The Forward.
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Fears of Iranian Sleeper Cell Retaliation Grow in the West as Middle East War Escalates
Iran’s Supreme Leader Ayatollah Ali Khamenei listens to the national anthem as Air Force officers salute during their meeting in Tehran, Iran, Feb. 7, 2025. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
Fears of Iranian-backed terrorism are intensifying across Western countries, with officials warning Iran could mobilize terrorist sleeper cells and proxy networks in revenge for the unprecedented US-Israeli strikes on Saturday that killed Supreme Leader Ayatollah Ali Khamenei — prompting governments to raise threat levels and bolster security for Jewish and Israeli communities abroad.
Sleeper cells are covert operatives or terrorists embedded in rival countries who remain dormant until they receive orders to act and carry out attacks.
As the war in the Middle East continues to spread and escalate, officials in Germany have warned of potential Iranian retaliation targeting Jewish and Israeli institutions nationwide, prompting several federal states to step up protections and issue alerts as threat concerns mount.
“Retaliatory measures — including the possible activation of Iranian sleeper cells in Europe — cannot be ruled out,” Marc Henrichmann, who chairs the parliamentary oversight committee of the intelligence services in Germany, told the local newspaper Süddeutsche Zeitung.
“The Iranian regime has repeatedly shown that it extends its use of terror beyond its own borders,” Henrichmann said. “Federal and state security authorities remain on the highest alert level and will adjust protective measures whenever necessary.”
Roman Poseck, the interior minister of the German state of Hesse, added to German outlet Die Welt that it should “be assumed that there will be an increase in the abstract threat situation, especially for Jewish, Israeli, and American institutions.”
Meanwhile, Felix Klein, the German government’s commissioner for combating antisemitism, warned to the Funke media group that, following the outbreak of conflict with Iran, “we must assume an increased threat to Jewish life in Germany.”
In France, Interior Minister Laurent Nuñez also issued a heightened alert, warning of potential threats and urging regional authorities to reinforce security around Jewish places of worship.
“In light of the current international situation in the Middle East, I reiterate my instructions to remain vigilant and ask you to immediately implement enhanced security measures for Jewish places of worship and religious gatherings,” Nuñez told French newspaper Le Figaro.
The United States and Israel carried out a series of strikes on military and leadership targets across Iran — including senior officials and Islamic Revolutionary Guard Corps commanders — after negotiations over Tehran’s nuclear and missile programs failed to yield results.
Shortly after reports emerged that the US–Israeli joint operation may have killed Khamenei, US President Donald Trump released a message urging Iranians to consider a future beyond the current regime and expressing guarded hope that the moment could lead to meaningful change.
The escalation came weeks after the Iranian regime killed tens of thousands of civilians in a sweeping crackdown on last month’s anti-government protests. The outbreak of fighting also followed last June’s 12-day war between Iran and Israel, which concluded after the US joined and bombed Iranian nuclear sites.
Beyond Europe, fears of Iranian retaliation are rising in the US, as counterterrorism agencies warn that additional resources are being rushed into efforts to detect and disrupt potential revenge attacks on American soil.
Although no specific credible threats have been publicly disclosed, FBI Director Kash Patel said Saturday that US counterterrorism and intelligence agencies were operating under heightened alert, with personnel “working 24/7 … to address and disrupt any potential threats” on US soil.
“While the military handles force protection overseas, the FBI remains at the forefront of deterring attacks here at home – and will continue to have our team work around the clock to protect Americans,” Patel wrote in a post on X.
Amid growing fears of possible retaliation, Secretary of Homeland Security Kristi Noem also said authorities are “in direct coordination with our federal intelligence and law enforcement partners as we continue to closely monitor and thwart any potential threats to the homeland.”
Concerns over the activation of Iran’s sleeper cells have surged even further after a deadly mass shooting in Austin, Texas involving a suspect with alleged support for the Islamist regime and a separate gun attack on the gym of an Iranian dissident in Richmond Hill, Ontario. Both incidents stoked fears of politically motivated violence linked to the broader regional crisis in the Middle East.
On Sunday, a gunman opened fire at a bar in Austin’s West Sixth Street district, killing two people and injuring 14 others before being shot and killed by police.
Authorities later reported finding a flag of the Islamic Republic and photographs of Iranian leaders inside the suspect’s apartment, deepening concerns about potential links between the attack and broader political or ideological influences.
According to the FBI and the Joint Terrorism Task Force, there were indicators that could suggest a possible terrorism link.
In Canada, hours after the announced death of Khamenei, a boxing gym run by Iranian-Canadian dissident activist Salar Gholami was struck by gunfire overnight.
Tehran’s ability to coordinate or inspire attacks on American soil has long been a concern for US law enforcement and intelligence officials — a fear that only deepened after Trump ordered the assassination of Iranian General Qasem Soleimani in 2020.
Amid the 12-day war in June, NBC News reported that Iran had privately warned the United States that it could activate sleeper cells on American soil in response to military action. While no specific plots were publicly disclosed, US authorities increased domestic security measures and intelligence monitoring in anticipation of possible attacks. Vice President JD Vance said the Trump administration was examining the possibility of an Iran-backed homeland attack “very closely.”