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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream

(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.

Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.

S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.

I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.

After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.

The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”

In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”

Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.

This interview has been lightly edited for length and clarity. 

New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?

Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.

We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.

Were you familiar with Eisenberg’s before you opened S&P?

I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.

I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.

There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?

I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.

It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.

I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?

My father makes the rugelach and both of Matt’s parents make the carrot cake.

The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.

Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?

First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important —  I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.


The post A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream appeared first on Jewish Telegraphic Agency.

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Atlanta Jewish Film Festival apologizes for selecting anti-Zionist juror

(JTA) — The Atlanta Jewish Film Festival apologized and announced it would review its internal processes after the Israeli consulate withdrew its support over an anti-Zionist juror.

The Israeli Consulate in the Southeastern United States withdrew its support for the annual festival Friday after learning one of the student jurors in the human rights category “shared antisemitic and anti-Israel content,” the consulate said in a statement.

The film festival Friday acknowledged the consulate’s decision on Friday and issued an apology on Sunday, saying that it “fell short” in assessing jurors.

“Recent conversations within the Jewish community have made clear that the Atlanta Jewish Film Festival fell short in our internal processes regarding the recent jury matter,” the festival said in its Sunday night statement. “This situation has surfaced clear deficiencies, gaps, and adherence issues in our existing organizational processes and policies, including those related to antisemitism, BDS (Boycott, Divestment, Sanctions), and cultural boycotts.”

But the festival said that because the juror selection process had already been finalized, the juror at issue could not be removed ahead of the festival, which runs through March 15.

Neither the festival nor the Israeli consulate named the juror, but local media reporting identified him as Anwar Karim, a film student at Morehouse College and a Spike Lee Fellow at the Gersh Agency.

Karim’s social media presence and film portfolio include discussion of the war in Gaza. In one video, a political poem titled “Devil’s Work,” Karim raps over news clips and social media videos from Gaza, sometimes preceded by parallel images from the Holocaust. In the same video, he draws in other social justice issues like cobalt mining in Congo and the war on drugs. Images in the video include a photo of the Starbucks logo with bloody Israeli flag stickers a shrinking Palestine map, and archival clips of prominent Black and anti-Zionist intellectuals like Angela Davis and Stokely Carmichael.

“As a Jewish film festival, we have a responsibility, particularly at this fraught time, to stand firmly against antisemitism and to affirm the Jewish people’s right to self-determination,” the Atlanta Jewish Film Festival said in its Sunday statement.

Karim did not respond to a request for comment.

Consul General Eitan Weiss told Southern Jewish Life that when the consulate saw Karim wearing a green keffiyeh in his festival program photo, they were surprised, did some research on the juror, and gave the festival some time to address the issue before deciding whether to withdraw its support.

Then, in a statement issued on Feb. 20, the festival said it had “concluded that the student could participate appropriately within the structure of our deliberations.” The consulate announced its withdrawal the same day.

Six documentaries are up for the human rights prize, including profiles of Raoul Wallenberg and Henrietta Szold, a chronicle of a sex abuse scandal in an Australian Orthodox community and the history of a Jew who successfully took on Henry Ford’s antisemitism. Two films deal directly with Israel: One tackles abortion there, while the other examines UNRWA, the United Nations agency supporting Palestinian refugees that Israel says has undermined efforts at peace.

The other two jurors in the human rights category are the executive director of an organization that promotes LGBTQ stories in film and a senior director at the Carter Center, the human rights institute founded by President Jimmy Carter.

Since Oct. 7, festivals have become a battleground for activism in the Israel-Gaza war, becoming a point of contention among jurors, panelists, and contestants. In 2024, an Albany book festival canceled a panel with a Jewish author after two of her co-moderators refused to share the stage with her because of her “Zionist” beliefs. In January, Australia’s Adelaide Book Festival collapsed entirely after nearly 200 writers said they would boycott the program when a Palestinian-Australian author who justified “armed struggle” was disinvited from the festival. And this month, the Berlinale film festival was embroiled in tensions after its jury president, the director Wim Wenders, responded to a question about Gaza by rebuffing calls to criticize Israel.

The post Atlanta Jewish Film Festival apologizes for selecting anti-Zionist juror appeared first on The Forward.

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How a new generation of comics is changing the face of Jewish comedy — and Judaism itself

Jewish comedy is, of course, a long and vaunted tradition: Joan Rivers, Mel Brooks, Woody Allen, Lenny Bruce, Larry David.

No one had to tell audiences that they were Jewish. Sure, there was Jewish content to some of their jokes — Bruce’s most famous bit is about the difference between Jews and non-Jews. But the literal mention of Judaism wasn’t what made their comedy feel so Jewish. It was their affect, their posture, their accents, their discussion of psychoanalysis or overbearing mothers. The self-deprecating, dry, kvetching tone. The test for whether comedy was Jewish was like the test for obscenity: You know it when you see it.

Today, though, everyone is in therapy. Everyone is anxious. Everyone can poke fun at their crazy families. Everyone — or plenty of people, at least — uses at least a few Yiddishisms. Schlep, klutz and mensch are hardly limited to members of the tribe.

Maybe that’s why a new crop of Jewish comics, many of whom have made their name posting their sets and crowdwork clips to YouTube, are so explicit about exactly what kind of comedy they’re doing.

Raanan Herschberg’s sharp new special is called Morbidly Jewish. Ariel Elias titles her YouTube special “A Jewish Star.” Josh Edelman’s latest act is “The Jew Rogaine Show.” “I’m Jewish btw lol,” reads the caption of a viral clip comedian Lucas Zelnick posted, talking about the names of various Jewish day schools. Gianmarco Soresi, an Italian Jew who talks about his Judaism in many of his viral clips, captions them with the hashtag #Jewish.

What it means to be Jewish in the U.S. has changed since the early days of Jewish comics on the Borscht Belt. We’ve assimilated, spread out across the country and the accent is fading away.  You have to tell people you’re Jewish for them to know, most of the time. So, many Jewish comics are doing exactly that.

But beyond the label, what makes their comedy Jewish? For some, it seems like stolen valor, a way of claiming membership in a lauded tradition of comics, when mostly they’re just rehashing old jokes.

Josh Edelman — no relationship to Alex Edelman — spends much of The Jew Rogaine Show riffing about how, for example, his mother would brag about how many people he shot if he were a school shooter. “Thus concludeth the Jewish portion,” he says abruptly halfway through his set, as though Jewish comedy is limited to jokes that literally mention Jews, a switch that can be turned on and off.

But the best of the new, online Jewish comics, however, are birthing a new type of comedy — and with it, a new vision of Jewishness.

A Jewish comedy, divided

There are many comics who include some amount of Jewish comedy in their sets. In Sarah Squirm: Live + in the Flesh, though largely focused on gross-out comedy about bodily fluids, S.N.L. star Sarah Sherman also jokes about Ashkenazi digestion and having a Jewish president. Iliza Shlesinger mostly jokes about being a millennial woman, but also talks about her encounters with Christians as a Jew in Texas.

But there’s a range of comics who lean much more into their Judaism these days, making it central to their comedy, and labeling it Jewish. And among them, there seem to be two genres: comedy explaining Jewishness to non-Jews, and comedy that affirms Jews’ Jewishness.

Raanan Herschberg’s newest special, Morbidly Jewish, is in the first category. Herschberg takes on rising antisemitism with surprising nuance for a set that also includes jokes about masturbation.

In fact, that bit is one of the most complex, in which Herschberg tries to find a porn star to watch whose politics align perfectly with his — after Oct. 7, he said he stopped watching Mia Khalifa, a Lebanese porn star because she wrote a tweet celebrating the deaths of civilians. But an Israeli performer he turned to instead didn’t believe Palestinians deserved a homeland, which he also found distasteful.

“How could I, in good conscience, continue masturbating to this woman?” he says. “I started looking for a pornstar with, you know, a more nuanced view of the Israeli-Palestinian conflict.”

It’s a brilliant bit, skewering the idea — an increasingly common one post-Oct. 7 — that there is political purity to be had at all times, in all moments of consumption, even the most base ones. It allows audiences a window into the internal battle of a certain cadre of progressive American Jews attempting to parse the post-Oct. 7 landscape. And, yet, the bit is not remotely preachy; it’s mostly a raunchy, funny joke.

Herschberg’s comedy is quite Jewish in content, sure, but it also has the je ne sais quoi feel of old-school Jewish comedy — the self-deprecation, dry wit and, not for nothing, some creative riffs about his mom — with an ability to bring audiences into the experiences of Jews, whether political purity tests or trying to decide what really counts as antisemitism.

Modi Rosenfeld, a gay Orthodox Jew, is firmly in the other category: Jewish jokes, by Jews and for Jews. In his special, Know Your Audience, he spends much of the time joking about intra-communal things, like the difference between prayer styles at Ashkenazi and Sephardic synagogues. He does explain, and act out, some of these jokes, but they aren’t all that funny if you don’t have the lived experience of, say, sitting through the speed-mumbling that defines so many Orthodox Ashkenazi services, or the lengthy warbling flourishes of Sephardic davening.

So much of the Jewish comedy of yore was pivotal in helping Jews assimilate further into American society. “See, look at us,” it said. “We’re funny and approachable.” Jewish comics became American stars. But Rosenfeld is not shooting for assimilation; he is helping fortify the in-group.

When Rosenfeld asks, at one point, if anyone in the audience is not Jewish, only a few hands go up. And he makes it clear his set is not for them, albeit in a jovial tone: “I don’t know how you got in here,” he says, laughing.

Innovation in Jewish comedy

Then there are Jewish comedians who, while being deeply Jewish, are doing something else altogether. Their comedy feels deeply Jewish, while spending little time talking about it. And, in the style of the previous generation of Jewish comics, they’re also inventing a totally new style.

Adam Friedland gained fame as one of a trio of men who hosted Cum Town, the nihilistic cult podcast of the so-called dirtbag left, and now sometimes does stand-up about his parents, Oct. 7 and Israel. But his real comedic innovation is his shockingly popular YouTube channel, where he interviews politicians and celebrities, ribbing them while also eliciting real revelations. He has interviewed such guests as Zohran Mamdani, Ritchie Torres, Mia Khalifa — yes, that’s the same Lebanese porn star Herschberg joked about — and extremist looksmaxxing streamer Clavicular.

In each interview, Friedland makes himself into a kind of clumsy fall guy who asks such bizarre questions that guests are often stunned into surprising revelations. But then he will pivot into such heartfelt earnestness that it’s disarming. In the episode with Torres, after a contentious exchange over Israel, Friedland turned surprisingly personal in tone, describing the year he spent living in Israel and his family’s connections to Judaism.

“Me saying this to you right now will hurt people in my family,” he says, his voice cracking. “The world is seeing something that is terrible. And it’s being done in my name.”

For all Friedland’s deadpan awkwardness (“Have you seen a movie?” he asks musician and actress FKA Twigs, who responds, in confusion, “A movie? In my life?”) it is clear that he is, in fact, very smart and prepared for his interviews. He emerges as the master in every exchange, despite — or because of — his performance of clumsiness. It makes for a darkly subversive show, each episode poking such sly fun at his guests that they only sometimes notice and even less often know how to roll with any given riff. And it’s catchy enough that Friedland has become a kind of figurehead of a new paradigm in content; in the past year, he has been profiled by GQ, and covered in the pages of The New York Times and The New Yorker.

In a way, Friedland fits into a model outlined by Nathan Fielder, whose quasi-reality show, The Rehearsal, blurs the line between performance and reality, joking and earnestness, into something that is simultaneously funny and deeply unsettling. Even Alex Edelman, whose biographical comedy special Just For Us tells the story of his decision to attend a white supremacist meeting in Queens, toes a strange line of ambivalence over just how bad these racists are; he finds himself hoping they’ll like him.

The throughline here of this comedy is a destabilizing ambiguity. The situations can be funny in their absurdity, but they’re undergirded by a deep discomfort because they force the viewers, squirming, to ponder whether the joke or scenario posed by the comedian is, in fact, so outlandish and funny or if it’s actually completely earnest.

This form of comedy manages to touch upon truths that are hard to address directly, ones that are well-suited to our increasingly nihilistic, red-pilled society where earnestness is so often perceived as cringe.

It relies on comedians playing the role of an awkward outsider — willing to be weird or unattractive. It’s an inheritor to the self-deprecation that was so core to earlier Jewish comedy, and to a long Jewish history of outsider status, now remade into a truth-telling device.

This comedy might not be overtly Jewish. But something about this new cadre of comics’ ability to create a new genre, to define new boundaries, and to navigate a tightrope of nuance, feels, to me, almost Talmudic. It feels like these comedians so confidently own their Jewishness that they hardly need to mention it — but nevertheless, it’s foundational to who they are, and how they joke.

A splintered comedy for a splintered community

Jason Zinoman, the comedy critic at The New York Times, wrote a piece asking whether the Golden Age of Jewish comedy had come to an end, crumbling in the face of rising antisemitism.

Zinoman argued that it’s not, pointing out that Jewish comedy has always thrived in the face of fear. Political comedy, too, he points out, is having a moment, and much of today’s politics revolves around Jews, antisemitism and Israel — plenty of creative fuel. Navigating the intense political divides over Israel after Oct. 7, or when a “Free Palestine” comment on social media is antisemitic or not, has certainly fueled many a Jewish comedian’s set.

But in a way, the Golden Age of Jewish comedy is over, in the sense that there is no single sense of what makes comedy Jewish. There are so many kinds that appeal to so many audiences. Some, like Rosenfeld, have turned inwards, while others, like Herschberg, have used comedy to communicate the deep confusion many Jews feel about navigating their identity. And still more, like Friedman, have tried to create something new, a way of being Jewish that still feels completely identifiable as such without many of the obvious markers.

It’s a funhouse mirror of what’s happened to the Jewish community in general in the past few years as it has fractured over Israel and Zionism. Some Jews have become either outspoken Zionists or outspoken anti-Zionists. Others — including some synagogues and minyans — have tried to chart a middle course, navigating stormy waters without tipping either way. And others are trying to invent a new way to understand their identity and beliefs. But none of them have left their identity behind.

The same goes for the Jewish comedy — it’s all Jewish, even when it’s not doing it very traditionally. You know it when you see it.

The post How a new generation of comics is changing the face of Jewish comedy — and Judaism itself appeared first on The Forward.

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Trump highlights last year’s Iran strikes in State of the Union delivered as US forces prep for possible new ones

(JTA) — President Donald Trump devoted most of his State of the Union address Tuesday night to familiar themes of economic strength and immigration enforcement, but about an hour into the speech he turned to foreign conflicts and issues closely watched by Jewish audiences, including Gaza and Iran.

Speaking to a joint session of Congress for the first State of the Union address of his second term, Trump cast his administration as a global peacemaker while also emphasizing military power.

“We’re proudly restoring safety for Americans at home, and we are also restoring security for Americans abroad,” Trump said, declaring that the United States had “never been stronger.”

In a speech that coincided with the fourth anniversary of the ongoing war between Russia and Ukraine, Trump claimed credit for ending a series of international conflicts, listing flashpoints across multiple regions. Among them, he cited tensions involving Israel and Iran and what he described as “the war in Gaza, which proceeds at a very low level, it’s just about there.” He thanked Steve Witkoff and his son-in-law Jared Kushner, both of whom have played advisory roles on Middle East policy, along with Secretary of State Marco Rubio.

Turning specifically to Gaza, Trump highlighted a ceasefire agreement and efforts to secure the release of hostages. “Under the ceasefire I negotiated, every single hostage, both living and dead, has been returned home,” Trump said. He described the recovery of the bodies of deceased captives in emotional terms, recounting conversations with grieving families and praising the cooperation of Israeli authorities.

The president’s remarks echoed his longstanding effort to frame himself as uniquely capable of brokering Middle East agreements, a message likely aimed at both domestic supporters and international audiences. The status of Gaza and the fate of hostages have been central concerns for many American Jews since the outbreak of the war.

Trump then shifted to Iran, adopting a more confrontational tone. He referenced the U.S. military’s Operation Midnight Hammer which he said “obliterated Iran’s nuclear weapons program.” The strikes targeting Iranian facilities are believed to have caused significant damage but the extent of the impact has not been confirmed by independent assessments.

Reiterating a core pillar of U.S. policy, Trump said his administration would not allow Tehran to acquire a nuclear weapon.

“My preference is to solve this problem through diplomacy, but one thing is certain, I will never allow the world’s number one sponsor of terror, which they are by far, to have a nuclear weapon,” Trump said. “No nation should ever doubt America’s resolve. We have the most powerful military on Earth.”

At least two dozen Democrats stood in a show of approval following Trump’s pledge to prevent Iran from obtaining nuclear arms.

Iran’s nuclear ambitions and regional influence have long been top priorities for pro-Israel advocates and many Jewish organizations, making the issue a recurring feature of Trump’s rhetoric.

While Trump’s comments on Gaza and Iran drew attention, the president did not address other issues that have loomed large in Jewish communal discourse. He made no mention of rising antisemitism in the United States, nor did he acknowledge increasingly visible divisions within his own political coalition over Israel.

Instead, Trump quickly returned to domestic themes, closing the speech, which lasted nearly two hours, as he began it — emphasizing economic performance, border security and what he portrayed as stark contrasts with Democrats.

The post Trump highlights last year’s Iran strikes in State of the Union delivered as US forces prep for possible new ones appeared first on The Forward.

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