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A New York celebration of Ladino aims to bust the myth that the Judeo-Spanish language is dead
(New York Jewish Week) — The sixth annual New York Ladino Day — which aims to celebrate and elevate Ladino culture in New York and throughout the world — will take place this Sunday at the Center for Jewish History in Manhattan.
For the first time since the pandemic, the program will be conducted in person, though a livestream option is also available. This year’s theme is “Kontar i Kantar” — “Storytelling and Singing” — and will include a performance from Tony- and Grammy-nominated Broadway singer Shoshana Bean and a conversation with Michael Frank, author of “One Hundred Saturdays: Stella Levi and the Search for a Lost World,” as well as additional music-oriented speakers and performances.
“Music is certainly one of the domains in which the language is doing well and generating new interest and new music,” said Bryan Kirschen, a professor of Hispanic Linguistics at Binghamton University and one of the event’s organizers. (Kirschen was one of the New York Jewish Week’s “36 Under 36” in 2017.)
Ladino, or Judeo-Spanish, was once the primary language spoken by Jews on the Iberian Peninsula. After the Jews’ expulsion in 1492, they brought language with them throughout the Ottoman Empire — Turkey, North Africa and the Balkans. Today, the estimated number of Ladino speakers around the world — mostly Sephardic Jews — ranges between 60,000 to 300,000, from fluent speakers to descendants who are familiar with some words.
Sephardic Jews were the first Jewish immigrants in New York, founding Congregation Shearith Israel in 1654, the oldest Jewish congregation in the United States. (It’s still in operation today at 2 West 70th St., where it has been since 1897.) Sephardic Jews remained the only active Jewish community in New York until the wave of German Jewish immigration in the early 19th century, followed by the mass immigration of Eastern European Jews that began at the tail-end of the 19th century.
Soon enough, Ashkenazi Jews quickly outnumbered New York’s Sephardic community, though Sephardic and Ladino culture continues to thrive today. Today, the main hubs for Sephardic and Ladino culture and education are the American Sephardi Federation and the Kehilla Kedosha Synagogue and Museum, a Greek Romaniote synagogue on the Lower East Side, said Kirschen, and there are large Sephardic synagogues in Canarsie, Brooklyn and Forest Hills, Queens that still conduct services in Ladino.
Ladino, said Kirschen, remains “a very living, in some ways thriving language, interestingly enough, particularly since the pandemic.”
Ahead of Sunday’s celebration — which is co-curated by Jane Mushabac, a professor emerita of English at City University of New York and a Ladino scholar and writer — the New York Jewish Week caught up with Kirschen to discuss the program, his personal interest in Ladino, and how Ashkenazi Jews can help uplift Ladino language and culture.
This interview has been lightly edited for length and clarity.
Kirschen, far left, leads a panel discussion during the 2020 New York Ladino Day celebration. (Courtesy Bryan Kirschen)
New York Jewish Week: How did you become interested in Ladino culture? Are you from a Sephardic family?
I’m from an Ashkenazi, Yiddish-speaking family. So I’m not Sephardic. But for the past 15 years or so, I’ve been doing my best to learn as much about and embrace Sephardic culture as I can, and learn as much as I can about Ladino as well. My own interest stems from learning languages — I’m a Spanish professor at Binghamton University and I have also studied Hebrew for numerous years. So when I first came across Ladino as this Judeo-Spanish language, it interested me for a number of reasons. Once I started to meet actual speakers, it became so much more than just about the language — it became about celebrating and promoting the culture, the history, the connections, of course the food and the music.
What is the origin story of New York Ladino Day?
The idea of Ladino Day came about in 2013 — to have a day when communities around the world would celebrate all that remains. Originally, the day was selected to be during Hanukkah. But because there is no real central organization that governs the language — though there are different institutions, particularly in Israel, that try to foster the language and help promote it — Ladino Day grew in many different directions.
These days, some communities celebrate in January, some in February, some still in December. The National Authority of Ladino in Israel has their own International Day of Ladino in March. But the important thing is that communities all around the world are committed to celebrating it in their own ways.
As far as New York goes, the American Sephardi Federation at the Center for Jewish History in Manhattan started holding a Ladino Day six years ago under the direction of my collaborator, Jane Mushabac, who is Sephardic from a Ladino-speaking family. I had been separately organizing Judeo-Spanish celebrations at a synagogue in Forest Hills, Queens, so the following year we joined forces and started co-curating the program together and have been doing that ever since.
The theme for this year’s program is “Kontar i Kantar.” How is this year’s theme different from years’ past?
Last year, we did “Salud y Vida,” which is a common expression for “health and life” and which was fitting for the time. Like most of the world, we had to pivot for the last two years and hold the program online. That afforded different opportunities — we were able to bring in speakers from around the world in a way that was much more doable, and we were able to open up our program to the world. Normally, we like to focus on New York talent and language, but the previous few years doing online events we were featuring different voices from the Sephardic world, so many new connections were made.
Because of that experience, this year’s program will be back in person at the Center for Jewish History, but with a hybrid option. The theme is “Kontar i Kantar,” “Storytelling and Singing.” It will both acknowledge how important music has been to Ladino, and celebrate how, in recent years, there have been so many initiatives for people to get together to share their stories in or about Ladino and to sing in Ladino.
Most Jews in New York have an Ashkenazi background. What role or responsibility do you think Ashkenazi Jews have in honoring and preserving Ladino culture?
Yes, the numbers [of Ashkenazi versus Sephardi Jews] don’t match up. Still, Sephardim from Turkey and areas of the former Ottoman Empire brought tens of thousands of Sephardic, Ladino-speaking Jews to New York City at the start of the 20th century, but as a minority — as a minority within the Jews, as a minority-speaking language, etc. So as someone who is Ashkenazi, I understand the enormous responsibility that I have to represent this language in a positive and genuine way to others and to work with and uplift speakers of Ladino.
Like Yiddish, thousands upon thousands of Ladino speakers were killed in the Holocaust, and those who didn’t experience the same fate often gave up their Ladino to assimilate. So many speakers today, who are typically in their 70s, 80s or 90s — or maybe younger generations who know some words here and there like foods, terms of kin — haven’t historically been so proud of using their Ladino. So aside from research and teaching, I’m really passionate about encouraging speakers and semi-speakers to use their language and to take pride in their language and ideally, to give them a platform to do so.
Bonus question: What are some common misconceptions about Ladino?
Ladino is not a dead language — that’s something I’m very vocal about. There are all sorts of ways to classify and categorize languages, but as long as they are living, breathing, speakers and semi-speakers, the language is living. So Ladino is a living language, despite all the obstacles. There are speakers and there are amazing resources out there willing to share their language and their story with people.
“Kontar i Kantar: The 6th Annual New York Ladino Day” will take place at the Center for Jewish History (15 West 16th St.) on Sunday at 2:00 p.m. A livestream option is available. Buy tickets and find more information here.
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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