Over 1,000 Jewish students, faculty, and activists amassed in Washington, DC on July 27-29 to attend the Israel on Campus Coalition’s annual National Leadership Summit (NLS), an electric event which achieved creating the atmosphere of both a festival of Jewish elation and an academic conference.

Founded in 2002, the Israel on Campus Coalition (ICC) is a nonprofit organization that describes its mission as inspiring college students to defend and hold pride in the state of Israel. One of its major initiatives is the “microgrants” program, which helps pro-Israel campus groups organize events about Israeli culture and society. Another, the ICC Community Impact Fellowship, awards college students a $1,000 stipend for completing a leadership seminar in which they are trained in civic engagement, coalition building, and rapidly responding to antisemitic and anti-Israel events on their campuses.

Demand for a spot at this year’s 2025 conference exceeded the nonprofit’s capacity to host the thousands of students who signed up to be a conferee at what is recognized as the largest gathering of pro-Israel students in the country. Hundreds were waitlisted and encouraged to reapply next year. Those whom ICC did select were flown out to DC and billeted at the Capital Hilton, all expenses paid. They were joined – for the first time ever – by a delegation of faculty from the Academic Engagement Network (AEN) and staff from most major Jewish organization in the US, from the Anti-Defamation League (ADL) to StandWithUs (SWU).

“We just ultimately believe that we’re better when we use all of our strength as a movement,” ICC chief executive Jacob Baime told The Algemeiner on Monday during an interview. “And we’re not the only ones who feel that way. The other side does as well, having mounted a highly professionalized coalition, well-funded, well-coordinated effort with many groups involved. We need our partners and the different perspectives they hold too.”

When The Algemeiner last attended NLS, the world was not yet one year removed from Hamas’s Oct. 7 massacre across southern Israel, the deadliest day in modern Jewish history since the Holocaust. Jewish students and ICC staff, many of whom have family members and friends who were affected by the atrocities or were later drafted into the war it precipitated, were still laboring to comprehend what had become a new and unprecedented world – one in which classic antisemitic tropes had resurfaced to corrupt public debate, anti-Jewish violence occurred daily across the world, and anti-Zionist groups were taking over college campuses and converting them into outposts of antisemitic hate.

As such the event aimed to inspire Jewish students “take back the campus,” an effort advanced by an infantry of social media influencers.

This year’s NLS leaned more heavily into supplying students with information, facts, and statistics curated and presented by the most accomplished Middle East scholars, government leaders, and nonprofit executives in the global pro-Israel community. Social media influencers and celebrities took the stage as well, showcasing their strengths as spirited advocates who remind students why the issues under discussion relate to their contemporary experiences as young people and consumers.

Speakers included Alyza Lewin, president of the Louis D. Brandeis Center for Human Rights Under Law; Col. Miri Eisin of the Israel Defense Forces (IDF), Jonathan Schanzer, executive director of the Foundation for Defense of Democracies; Ilya Shapiro, senior fellow and director of constitutional studies at the Manhattan Institute; Miriam Elman of the Academic Engagement Network; and Dr. Ayal Feinberg, director of the Center for Holocaust Studies and Human Rights. On offer as giveaways were Douglas Murray’s recently published polemic On Democracies and Death Cults: Israel and the Future of Civilization and Dina Powell McCormick and David McCormick’s co-authored book, titled Who Believed in You?: How Purposeful Mentorship Changes the World.

“We wanted students to engage with ideas that touch on the entirety of the campus ecosystem and the subjects they may be asked to comment on,” Baime explained to The Algemeiner. “Oct. 7, the war, and its aftermath have changed the American pro-Israel movement forever.”

The obverse side of the conference’s educational objectives was wholesome fun for the 800 college aged conferees in attendance. They were treated to a buoyant concert in the Hilton’s Presidential Ballroom featuring the jazz-pop fusion act “All of the Above” and the rapper Duvbear, an 18-year-old who is emblematic of what Generation-Z calls “rizz.” Celebrities such as former NBA player Meta World Peace, former NFL linebacker Emmanuel Acho, and professional boxer George Foreman III afforded the students quick meet and greets and selfies. Capital Hilton staff carted out pounds of food – Latin, Asian, and Kosher – from its kitchens every several hours, fostering opportunities for socializing and being photographed on an ICC-themed “red carpet.”

University of California, Davis rising junior Toby Jacob told The Algemeiner that the nonprofit’s strength is its staff.

“The staff here is so knowledgeable and so capable,” Jacob said. “It can feel really scary when you’re dealing with these like large scale issues in your student government, with your administration – and to have people who have the resources to walk you through it is vital.”

Tessa Veksler, an NLS 2025 moderator who became the most recognizable pro-Israel activist of Generation-Z after being elected the first Shabbat-observant president of the University of California, Santa Barbara’s student government, agreed.

“When I was on campus going through the worst of the worst, I knew that ICC had my back and that I could count on the staff and the organization to be there at a moment’s notice,” Veksler said. “They exceptionally equip students with the tools to be able to lead themselves, and so there is an expectation that if you are an ICC fellow that you take the tools ICC gives and put in the work to go and become involved in student government and be the person to make the impact.”

She continued, “It’s a remarkable thing, and there’s a reason why I have stayed as involved as I am.”

Follow Dion J. Pierre @DionJPierre.