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Alleging exclusion, Jewish faculty boycott James Madison University’s Holocaust commemoration event
(JTA) — An event that took place at a Virginia university Thursday night to mark International Holocaust Remembrance Day was scheduled to feature lectures about the legacies of Auschwitz and the intersection between white supremacy and antisemitism. There was also a planned recitation of a poem and a musical performance.
Not on the docket at James Madison University: support for the event from the school’s Jewish faculty and staff.
Dozens of them announced in an open letter that they would boycott the event, titled “An Evening Conversation on the History and Legacy of the Holocaust,” citing concerns about its appropriateness. Of particular concern, according to multiple people familiar with the situation, was a planned performance by the university’s provost, a pianist, during a segment titled “Music as Refuge in the Holocaust.”
“There was no refuge for those targeted by the ‘Final Solution,’” said the open letter, which was unsigned but said it had the support of “24 of Jewish JMU Faculty, Faculty Emeriti, and Staff.”
The letter, which the school’s student newspaper The Breeze published Thursday morning, said the planning of the Holocaust event had “disrespected and disparaged Jewish individuals, dismissed Jewish participation and failed to reflect the inclusive values that JMU purports to foster.” The letter criticized the university’s decision to invite keynote speakers from other universities and the rabbi of a neighboring community to give a community address, rather than centering James Madison personnel or the local rabbi.
That rabbi, Jeffrey Kurtz-Lendner of Beth El Congregation of Harrisonburg, said the event had been planned with little to no input from Jews, and that three Jews who were added to the planning committee late in the process later resigned en masse.
In an interview, Kurtz-Lendner compared the event to “a Martin Luther King observance planned by an entire committee of white people.” He said he was joining the boycott and not encouraging his congregants, who include James Madison professors, to attend. He said the rabbi listed on the original program, from a Reform synagogue about 30 miles away in Staunton, would not attend, either.
“The program looks wholly insensitive,” he said. “Instead of being a commemoration of the Holocaust, it looks like it’s turning into an opportunity for celebration.”
That idea appeared to be rooted in the inclusion of music during the event. Maura Hametz, the Jewish chair of the university’s history department, said she had successfully argued against including instrumental music during last year’s commemoration, citing prohibitions in Jewish tradition against instrumental music in times of mourning.
“Biblically we don’t use instrumental music, as Jews,” to commemorate the Holocaust, she said. “If you use the instruments, it’s a celebration.” The proposal to include a musical interlude, she said, also had a history in “medieval church music, so that doesn’t track with what is good for us.”
The belief that Holocaust commemorations cannot include music is not universally held; some commemorations have featured music written by Jewish composers as acts of resistance or remembrance. International Holocaust Remembrance Day was created by the United Nations in 2005 as a way to mourn all victims of the Holocaust, distinct from Yom HaShoah, the Jewish holiday that takes place in April and was established by the Israeli government to commemorate specifically Jewish Holocaust victims.
Still, Hametz had made the case against music last year, so when she saw that this year’s event was again scheduled to include musical selections, she said, “It did surprise me.” She ultimately decided to boycott the event and sign the open letter.
The boycott was supported by one of the university centers sponsoring the event, the Mahatma Gandhi Center for Global Nonviolence. Its director, Taimi Castle, issued a statement to the student newspaper saying the center would “spend time reflecting on how we can support the Jewish community at JMU in addressing the harm caused by these actions.”
A James Madison University spokesperson said Thursday that the event itself was still scheduled to proceed as intended that evening. The university said it had reached out to “a spokesperson for this group” of critics and planned to hold a meeting “to gain further understanding and collectively work on a path forward.”
The episode comes amid broad questions about the role of Jews in efforts to promote diversity and inclusion in universities and workplaces. Jewish critics of the emerging field of diversity, equity and inclusion have charged that antisemitism is not always treated as similarly offensive to racism or homophobia, despite also being rooted in hatred based on identity. The Jewish open letter signers also cited a recent statewide report on antisemitism in Virginia as reason to take their concerns about Jewish representation at the university seriously.
James Madison’s Holocaust Remembrance Day event was sponsored in part by the university’s equity and inclusion office, and the associate provost for inclusive strategies and equity initiatives was scheduled to deliver opening remarks and also moderate a question-and-answer session at the event’s end.
“This event is to create an opportunity for people to learn about the lived experiences of others and honor the Holocaust Remembrance Day through educational and solemn means,” Malika Carter-Hoyt, the school’s vice president of diversity, equity and inclusion, said in a statement provided to the Jewish Telegraphic Agency. The statement did not mention Jews or antisemitism.
Carter-Hoyt said she hadn’t received “any notice about these concerns” prior to the letter.
“I acknowledge the letter and express compassion toward the concerns outlined by faculty,” Carter-Hoyt said. But she also defended the planning and suggested that having Jews on the planning committee had not been a specific university priority.
“Committee members were selected based on substantive expertise and commitment to the creation of an event that properly marks the occasion,” she wrote. “No one was included or excluded explicitly based on a particular protected characteristic.”
James Madison University, located in Harrisonburg, is a public college with about 21,000 students. About 1,200 of them are Jewish, according to Hillel International, which offers some services on campus but does not have a building or rabbi there. Efforts to reach anyone affiliated with JMU Hillel were unsuccessful. The chapter’s vice president was listed as a participant on the evening’s program, scheduled to read a poem by Primo Levi, an Italian Holocaust survivor.
The school also does not have a Jewish studies department, despite what Hametz said had been extensive lobbying by faculty members to establish one. Alan Berger, who launched Jewish studies departments at Syracuse and Florida Atlantic universities, was billed as a keynote speaker at the event Thursday.
James Madison’s provost Heather Coltman, who was scheduled to play piano at the Holocaust memorial event and also previously worked at Florida Atlantic University, has an uneasy relationship with the school’s faculty. This week the faculty senate sought to condemn her for reportedly retaliating against the authors of a report on transparency at the school.
While there are courses taught on Jewish topics, the lack of a separate department means that Jewish representation on campus is limited, Hametz said.
“There is no spokesperson here for the Jewish community,” she said. “There’s no central voice to say, ‘Hey, why is this happening? How is it possible that you go ahead with a Holocaust event with no Jewish people on the committee?’”
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The post Alleging exclusion, Jewish faculty boycott James Madison University’s Holocaust commemoration event appeared first on Jewish Telegraphic Agency.
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
The post Why I urged my parents to avoid the counterprotest in Philadelphia appeared first on The Forward.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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