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Amazon Deletes Promo Video of Executive Wearing Necklace Featuring Palestinian Flag Over Israel
Ruba Borno speaks at AWS re:Invent 2022 in Las Vegas, Nevada, US, Nov. 30, 2022. Photo: Noah Berger/AWS/Handout via REUTERS
Amazon pulled a promotional video this week in which one of its senior vice presidents was wearing a necklace with a pendant in the shape of the map of Israel but with the Palestinian flag imposed on top.
Dr. Ruba Borno is the vice president of global specialists and partner organizations for Amazon Web Services (AWS) and was hired by the company in November 2021. She wore the controversial necklace in a promotional clip for the upcoming AWS re:Invent conference in Las Vegas.
“The violence and loss of life happening every day in the Middle East is tragic, and at Amazon, our hearts and thoughts are with any person or community that’s affected,” an Amazon spokesperson told Fox Business. “Our leadership remains in regular contact with our teams based in the region to offer our support. The video shot was not meant to be a political statement, but we’ve taken down the video and will repost a new one in the coming days.”
Borno has not responded to Amazon’s decision to delete the video.
According to the electrical and computer engineering department at the University of Michigan, Borno’s alma mater, the Amazon executive is a “Palestinian refugee who fled Kuwait during the first Gulf War with her family in 1990. Forced to abandon all their possessions and savings, her family was given just three days to evacuate to the United States, leaving behind everything they knew.”
The necklace worn by Borno in the recently deleted Amazon video sparked outrage on social media. Users criticized Amazon, vowed to cancel their Amazon Prime subscriptions and called for Borno to be fired. Some also noted that Alexander Trufanov, an employee of the Amazon subsidiary in Israel, was kidnapped from Kibbutz Nir Oz by Hamas-led terrorists during their deadly rampage across southern Israel on Oct. 7, 2023, and is among the 101 hostages still held captive in the Gaza Strip.
Amazon has yet to comment on Trufanov’s kidnapping, but two days after the Oct. 7 terrorist attack last year, Amazon CEO Andy Jassey addressed the massacre.
“The attacks against civilians in Israel are shocking and painful to watch,” he wrote in a post on X. “I have been in touch with our teammates there to make sure we do everything we can to help support their family’s and their safety, and to assist however we can in this very difficult time. We’re also in close contact with our humanitarian relief partners on the ground and will be supporting their efforts. Hoping that peace arrives as soon as possible.”
Borno and her family fled Kuwait when former Iraqi leader Saddam Hussein invaded the country in 1990 and came to the US as refugees granted political asylum.
“I’m Palestinian, my family’s Palestinian, and we were stateless, because Palestinians weren’t granted citizenship,” Borno said on the “No Turning Back” podcast with the McChrystal Group, a global advisory services firm. “And when Saddam Hussein invaded Kuwait, he decreed that those [harboring] American citizens could be shot on sight. One of my sisters was born in the United States, so the US embassy called my parents and said, ‘You’ve got three days to decide if you want to evacuate and move to the United States.’”
The post Amazon Deletes Promo Video of Executive Wearing Necklace Featuring Palestinian Flag Over Israel first appeared on Algemeiner.com.
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Belgian Prime Minister Shows Solidarity With Jewish Community, Calls for Caution on Palestinian State Recognition

Belgian Prime Minister Bart De Wever attends a press conference with German Chancellor Friedrich Merz (not pictured), at the Chancellery, in Berlin, Germany, Aug. 26, 2025. Photo: REUTERS/Annegret Hilse
Amid rising antisemitism across Europe and increasing hostility toward Israel from several European governments, Prime Minister Bart De Wever expressed Belgium’s sympathy and respect for the Jewish community this week, honoring the millions of victims of the Holocaust.
During his trip to Berlin on Tuesday, De Wever visited the Holocaust Memorial and left a moving message in its guestbook.
“On behalf of the Belgian government and all people and communities living together in peace in Belgium, I express my deepest sympathy and my respect,” the Belgian leader wrote in a note in German.
“We will remember all the victims. I stand here humbly at this place of remembrance. The Jewish community will always have a home in Europe,” he continued.
Rabbi Menachem Margolin, chairman of the European Jewish Association (EJA), commended De Wever’s remarks and his support for the Jewish community, highlighting his leadership as a model.
“We sincerely thank Prime Minister De Wever for his moving message in Berlin. At a time when antisemitism is once again spreading across Europe, his clear and unwavering statement that the Jewish community will always have a home here is deeply important,” Margolin said in a statement.
“Such leadership not only honors the memory of the six million victims of the Holocaust but also strengthens the sense of security and belonging for Jews in Belgium and across the continent,” he continued.
“We also commend the Prime Minister’s principled leadership on Israel, where he consistently calls for security guarantees and a realistic path to peace. His voice carries moral weight in Europe, and we deeply appreciate it.”
During a visit to the Memorial to the Murdered Jews of Europe in Berlin, Belgian Prime Minister @Bart_DeWever left an important message in the guestbook. Written in German, his note expressed Belgium’s sympathy and respect for the Jewish community and commemorated the millions… pic.twitter.com/ZcuEfKCavi
— EJA – EIPA (@EJAssociation) August 26, 2025
During his visit to Berlin, De Wever met with German Chancellor Friedrich Merz to discuss the recent push by several European countries to recognize a Palestinian state at next month’s UN General Assembly.
At a joint press conference, De Wever stressed that recognizing a Palestine state is only meaningful under strict conditions, warning that doing so without such guarantees would be “pointless and even counterproductive.”
“Hamas must disappear completely, there must be a credible Palestinian Authority, an agreement must be reached on borders, and Israel must receive security guarantees. Without that, recognition makes no sense,” De Wever said.
In Belgium, De Wever’s more cautious approach to Palestinian statehood and support for Israel have fueled clashes within the government, with Foreign Minister Maxime Prévot threatening to block government initiatives if the coalition continues to hinder a firmer stance on Israel and the recognition of a Palestinian state.
“If there is no stronger tone within the government regarding the human rights violations committed by the Israeli government, or if no measures are taken in favor of recognizing Palestine, a major crisis is looming,” Prévot said during an interview with De Standaard.
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Amid War, Olim-Owned Businesses in Jerusalem Thrive, Showcasing Resilience, Community Spirit

Olim gather at JFK Airport, ready to board a charter flight to Israel and begin their new lives in the Jewish state. Photo: The Algemeiner
JERUSALEM — Despite the strains of war and the obstacles of starting over in a new country, businesses in Jerusalem owned by Jewish immigrants are thriving — a testament to resilience, Zionist commitment, and the power of community.
New immigrants, or olim, who make aliyah to Israel face steep challenges even in times of peace, navigating strict regulations, endless permits, and financial hurdles, though the Israeli government offers some support and incentives to promote new businesses.
Aliyah refers to the process of Jews immigrating to Israel, and olim refers to those who make this journey.
In recent years, the road has become even more difficult for entrepreneurs, first with the economic disruption of COVID-19 and now amid the uncertainty of the war in Gaza.
For many olim, launching a business in Israel is about more than entrepreneurship — it’s a way to start a new life, serve their country, build a community, and make a meaningful impact.
Last week, 225 new olim arrived in Tel Aviv on the first charter aliyah flight since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Nefesh B’Nefesh (NBN) — a nonprofit that promotes and facilitates aliyah from the US and Canada — brought its 65th charter flight from New York, which The Algemeiner joined.
Founded in 2002, NBN helps olim become fully integrated members of Israeli society, simplifying the immigration process and providing essential resources and guidance.
In partnership with Israel’s Ministry of Aliyah and Integration, the Jewish Agency for Israel, Keren Kayemeth, and the Jewish National Fund, NBN has helped nearly 100,000 olim build thriving new lives in Israel.
Eager to start their next chapter in Israel, these immigrants bring fresh ideas, culinary creativity, and cultural richness, strengthening the country’s social fabric every day.
Originally from New Orleans, Louisiana, Diana Shapira brought her passion for baking and warm hospitality to Israel, turning her aliyah dream into a popular destination for both locals and tourists.
She and her husband created Infused JLM, located near Jerusalem’s Mahaneh Yehuda Market, blending American and Israeli culture and creating a space that brings people together.
“We want people to see that an oleh’s dream can happen,” Shapira told The Algemeiner. “Even without family and facing many challenges, starting a business in Israel is possible — especially when you have the support of the community.”
“Before we made aliyah, so many people told us it was a bad financial decision. But you have to push past the doubt and keep striving,” she continued.
Another olim-owned business located in Jerusalem, Power CoffeeWorks, has become a favorite destination for coffee enthusiasts across the city.
Owned by Stephanie and Brandon, who made aliyah from Cape Town, South Africa, in 2016 with their four children at the time (now seven), the couple has turned their venture into a hub for coffee lovers and a gathering place for the community.
“We made aliyah because we believed Israel was the best place to raise our children,” Stephanie told The Algemeiner. “Despite all the challenges along the way, it has been an incredible journey.”
Crave, another oleh-owned restaurant in Mahaneh Yehuda, has gained increasing attention with its strictly kosher gourmet street food, blending American, Mexican, and Asian flavors in a way that hasn’t been seen before.
American-born Yoni Van Leeuwen, who made aliyah more than 20 years ago with his wife and eight children, views food not just as a business, but as a way to bring cultures and communities together.
Following the Oct. 7 atrocities, the war in Gaza dealt a harsh blow to Israeli businesses, forcing many to cut hours, adapt operations, and manage shortages.
Yet these olim-owned establishments have shown resilience, proving that passion, creativity, and commitment to the Zionist dream can overcome even the toughest challenges.
Whether by serving comfort food, offering a safe space for neighbors, or organizing fundraisers for soldiers in Gaza and Lebanon, these business owners described a spirit of perseverance deeply rooted in Jewish history.
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Police in England Investigate Air Rifle Attack Against Jewish Teenager, Swastika Spray Painted at Rabbi’s Home

Friday night saw a string of swastika vandalism resulting in four reports, including from Rabbi Bentzion Alperowitz, a Chabad leader who discovered the Nazi symbol spray painted in black on his home’s white wall as he left for synagogue the next morning with his two young daughters. Photo: Screenshot
Multiple antisemitic incidents reported this past weekend targeted the Jewish community of Bournemouth in the southern region on the coast of the United Kingdom.
On Saturday afternoon, a driver stopped to harass and yell obscenities at two pedestrians before shooting one, a Jewish teenage boy, in the forehead with an air rifle and fleeing. The victim suffered swelling but has otherwise recovered.
“Detectives are leading the investigation to locate the occupants of the vehicle and to establish the full circumstances of the incident,” a spokesman for Dorset Police said. “The incident is being treated as a hate crime. Officers are engaging with the local community and carrying out patrols in the area. We would encourage anyone with information or concerns to please speak with an officer.”
Rabbi Alan Lewis, who leads the Bournemouth Hebrew Congregation, said that “the young man who was shot is a religious Jew who was wearing a skull cap. It was very obvious he was Jewish. Then several people living on Manor Road woke up to find that swastikas had been painted on their homes. The homes had a mezuzah outside, so it was obvious that Jewish people lived there.”
Friday night saw a string of swastika vandalism resulting in four reports, including from Rabbi Bentzion Alperowitz, a Chabad leader who discovered the Nazi symbol spray painted in black on his home’s white wall as he left for synagogue the next morning with his two young daughters.
“We will continue to live as proud Jews here in Bournemouth … I want to encourage everyone to do exactly the same,” Alperowitz said. “This is not the Bournemouth I know. Bournemouth is a kind, beautiful place and I feel this is still the truth for the vast majority of people here.”
Other members of the Jewish community came to assist the rabbi with removing the graffiti.
“[The] good news is that by the time you’re watching this video our wall will have been cleaned, thanks to some amazing people from the community, who came around to help clean it,” Alperowitz said.
Author Dov Forman wrote that “on Saturday morning, my friend Rabbi Benzion Alperowitz of Bournemouth Chabad walked outside to find a swastika on his home. Antisemitism is alive on our streets, yet it is too often excused and ignored. But it will not break us. We will continue to live proudly as Jews.”
Law enforcement has reportedly stepped up patrols in the town’s Jewish neighborhoods which include an estimated 2,000 people.
On Monday, the Community Security Trust (CST), an organization focused on monitoring antisemitic threats in the UK, released a statement saying that it was “appalled by a series of anti-Jewish hate crimes in Bournemouth over the weekend. These are abhorrent acts of racism that are deeply distressing for the Jewish community and should alarm everybody. We are supporting the local Jewish community and working with Dorset Police to assist their investigation. We urge anyone with information about these incidents to contact the police and CST.”
CST released a report of antisemitic incidents in the UK during 2024, finding 3,528 — the second highest ever — showing an 18-percent decrease from the all-time high of 4,296 in 2023.
Earlier this month, CST released a separate report noting the group recorded 1,521 antisemitic incidents in the UK from January to June of this year. It marks the second-highest total of incidents ever recorded by CST in the first six months of any year, following the first half of 2024 in which 2,019 antisemitic incidents were recorded in the aftermath of the Hamas-led Oct. 7, 2023, terror attack on Israel.
“These hateful attacks on people and property in Bournemouth are extremely concerning. We have been informed that the police are investigating and hope that the perpetrators will be arrested and face the full force of the law,” Andrew Gilbert, vice president of the Board of Deputies of British Jews, said in a statement.
Maurice Michaels, who served as rabbi at Bournemouth Reform Synagogue, said that the community felt “very pressurized and anxious.” He added, “We’re getting terrified calls from people across the UK asking, ‘Is this really happening in Bournemouth?’ I’d never go out wearing my usual skull cap, I don’t show outward signs of being Jewish. I know community members who have even removed their mezuzah from their front door.”
Michaels described the antisemitic crimes as “a measure of what’s going on across the country, demonstrations where people cover their faces. They don’t want to be recognized because they know what they’re doing is wrong. We do the best we can to secure our safety. But when people attack our homes, when they shoot pellets — it gets to a point where it’s no longer a manageable situation. We’re frightened.”