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An 1859 fight over how to make matzah has lessons about the threat of AI today
(JTA) — In the last few months the world has been dazzled by an astonishing sequence of AI systems capable of performing all kinds of difficult tasks — writing code, composing poetry, generating artwork, passing exams — with a level of competence that rivals or exceeds what humans can do. The existence of these AIs has prompted all manner of soul-searching about the nature of humanity. It has also made many people wonder which human tasks are about to be taken over by machines.
The capabilities of these AIs are new and revolutionary, but the story of machines taking over human jobs is not. In Jewish history the most important story of that transition has to do with matzah, and it’s a story that carries important lessons for the present day.
Starting 164 years ago, dozens of European rabbis engaged in a furious debate that would not be fully resolved until the beginning of the 20th century. Matzah, which for millennia had been made by human hands in accordance with the narrow constraints of Jewish law, could now be processed with a series of machines that promised huge savings of time and money. As town after town adopted these machines, opposition began to rise, until it exploded in 1859 with the publication of “An Alert for Israel,” a collection of letters from prestigious rabbis, who adamantly argued that for anyone interested in following the laws of Passover a matzah made with a machine was no better than a loaf of bread.
The arguments for this position were many, but all will sound familiar to anyone following the AI conversation. Like today, some objected to the machines just because they were new and different, but most had more specific concerns. First, there was the matter of lost jobs. In many parts of Europe matzah was made by the poorest members of society, who were given the job as a way to help them raise money before one of the most cost-intensive holidays of the year. Ceding this job to machines would take work from those who could least afford it.
It takes about 20 seconds in a 1,300-degree, coal-and-wood-fired oven to bake shmurah matzah to perfection. (Uriel Heilman)
Beyond economics, there was concern that the machines just weren’t as reliable as people, especially given the rules around matzah-making outlined in Jewish law. What if bits of dough got trapped in the gears, quietly leavening for hours and unknowingly ruining whole batches of matzah in the process? What if the trays warmed the dough too fast? Without proper oversight, how could you trust your own food?
Finally, some objected to the loss of a literal human touch. Jewish law stated that matzah was supposed to be made by people who knew they were baking matzah. A machine, no matter how sophisticated, didn’t “know” anything. How could you eat matzah on Passover knowing that this most important food was made by a mindless machine?
The responses didn’t take long to arrive. “A Cancellation of the Alert,” a collection published the very same yearr, forcefully argued that machine matzah was perfectly fine — and possibly even better than the human product. No, inventions aren’t inherently bad. No, the machines wouldn’t harm the poor, because the machines made matzah less expensive for everyone. No, the machines weren’t prone to error — and they certainly weren’t more error-prone than lazy, careless humans. No, the machines didn’t know what they were doing — but the people who built them did, and wasn’t that enough?
The machines eventually won, but then something happened that I don’t think either side anticipated. With Manichewitz’s machine matzahs claiming most of the American market by the early 20th century, it was now the handmade matzah makers who were on the back foot; it was they and not the machines who needed to demonstrate that they were up to the difficult task of preparing this food with the efficiency and reliability of the machines.
The result is more than a little tragic. Matzah is the Jewish food with the deepest origins of all — deeper than brisket, deeper than latkes, deeper even than challah — and yet it is the ritual food most likely to be picked up at the supermarket and least likely to be made at home. While there are still communities today that exclusively eat handmade matzah, even this job is now largely outsourced to just a few companies that resemble their machine-driven counterparts in scale. While teachers will sometimes demonstrate how to make matzah for educational purposes, across the religious spectrum the era of locally made matzah is over.
Despite the fact that it’s hard to imagine a simpler baked good — matzah is just flour and water, and it’s literally illegal to spend more than 18 minutes making it — its production is treated as though it is only slightly less complicated than constructing a jet engine, and people are worried about shortages as though matzah were a natural resource or an advanced microchip. The transition has been so complete that we barely remember there was a transition at all.
Baked matzah coming out of the oven at Streit’s Matzo factory on Manhattan’s Lower East Side, date unknown. (Courtesy Streit’s Matzo)
Did the rabbis pushing for machine matzah know this was going to happen? Almost certainly not. The economic impact of machine labor is relatively easy to predict, but the psychological and cultural effects are a lot harder. There was probably no way of knowing how machines would change the way we thought about matzah in the long run, but today it’s clear that automating this ancient task has changed our own relationship to Passover’s central food — and because the change has resulted in a lot of alienation from matzah production, I’m not so sure it was a change for the better. Making matzah locally could have been a way to feel connected to the ancient Israelites, who left Egypt so fast that they didn’t have time to make anything else. Instead of emulating this ad-hoc food, we optimized it for cost and efficiency, in the process turning matzah into just another specialty cracker on the grocery store shelf. Was it really worth it?
It’s probably a bit much to say that OpenAI is just a modern Manischewitz, but the parallels between the debate about machine-generated matzah and the present debate about machine-generated everything are useful for considering how short-term policy choices around AI won’t necessarily capture all of the technology’s long-term effects on how human beings want to spend their time. When we relinquish an activity to an AI for economic reasons, we may eventually come to believe that humans are no longer qualified to do the task at all.
Then as now we must balance our economic needs against our ideas about what kinds of activities make for a good and fulfilling life.
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Northwestern launches civil rights investigation into club that banned pro-Israel group from its food festival
Northwestern University’s Office of Civil Rights is investigating a club that said it canceled its annual “Cultural Food Fest” after students objected to its initial inclusion of a pro-Israel student group.
Spoon University Northwestern, a student-run food magazine, wrote in an email to students that it was calling off its Nov. 6 food festival because of concerns about the participation of Wildcats for Israel, a club housed within Hillel that describes itself as focused on Israeli culture and society.
“There’s been a lot of disappointment expressed in and around Hillel today,” Michael Simon, executive director of Northwestern Hillel, told the Forward on Friday. “What should be an opportunity for connecting across differences and having really positive engagement got turned into a sort of political catfight.”
Students involved with Wildcats for Israel were initially “really excited” to participate in the fest, Simon said.
But amid student backlash, Spoon reversed course and disinvited Wildcats for Israel, Simon said. In a statement posted to Instagram, Spoon cited “the ongoing genocide in Gaza” to explain the group’s removal.
Yet even that exclusion was not enough for some student organizations. Northwestern’s Asian Pacific American Coalition; Alianza, the Latinx student alliance; and the Middle Eastern North African Student Association, issued a joint statement saying that they were withdrawing from the fest because of the original inclusion of Wildcats for Israel.
“A ‘culture’ born from the active land theft and genocide of Palestinians should not be recognized,” the student groups wrote on Instagram.
Spoon then cancelled the event altogether.
Now, Spoon’s status as an officially registered student organization has been frozen while the investigation into allegations of discrimination is being conducted, a Northwestern spokesperson wrote in an email to the Forward.
The investigation comes as Northwestern faces additional obligations to address and report allegations of antisemitism as part of its $75 million settlement with the Trump administration in November 2025. As part of the agreement, the university pledged that its Office of Civil Rights would publish annual reports with data about complaints of antisemitism, including investigative and disciplinary actions taken.
Spoon did not respond to the Forward’s request for comment.
In its email to students, Spoon said Wildcats for Israel was removed because of its status as “a political action group, not a cultural organization.”
Simon pushed back on that characterization of the club. “They’re not engaged in political advocacy or political work, certainly not in their current iteration,” Simon said. “They’re really focused on doing cultural and educational programming, connecting with Israel and with the Israeli people.”
The idea that Wildcats for Israel is considered political, while other student organizations opposing Israel are not, “appears to be a real double standard,” Simon said.
Still, Simon said the cancellation did not prevent Wildcats for Israel from having its own cultural food event — inviting students to the Hillel building on Friday to talk about what had happened over slushies in two flavors popular in Israel, limonana and iced cafe.
“They’re really turning to a place of being in community and supporting one another,” Simon said.
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Israel’s love affair with Trump may be over – with no other suitor in sight
Israelis were among the few groups outside America who genuinely liked Donald Trump, and they had persuaded themselves that the feeling was mutual. Now, as the American president pledges to terminate military assistance and blames Israel’s unpopularity for the Republicans’ electoral humiliation, they are confronting the possibility that their greatest supposed friend may become one of their gravest strategic liabilities.
In a 2025 Pew Research Center survey of 24 countries, 69% of Israelis expressed confidence in Trump to do the right thing in world affairs. Israelis saw a champion where much of the democratic world saw a menace.
Israelis, who tend to be more direct and plainspoken than other Western societies, were less inclined to be scandalized by Trump’s personal shortcomings. But mainly it was policy that made him so popular: Trump moved the American embassy to Jerusalem, recognized Israeli sovereignty over the Golan Heights and cultivated a conspicuously warm relationship with Prime Minister Benjamin Netanyahu, despite his increasing toxicity around the world. Trump opposed Hamas and ultimately joined Israel in attacking the Iranian regime.
Still, warning signs were there – in the displays of U.S. dominance over decisions in the 2025 and 2026 Iran confrontations and in the Election Day announcement last week that Trump plans to terminate roughly $4 billion in annual military assistance to Israel this year.
The announcement threatened a cornerstone of Israeli security planning established under Barack Obama, whose administration negotiated a 10-year, $38 billion assistance agreement extending through 2028.
The precise legal and financial consequences remain uncertain, not least because Congress controls appropriations. But the political significance is unmistakable: The president whom Israelis regarded as their most dependable protector was proposing to dismantle an arrangement that even administrations regarded as unfriendly to Netanyahu had sustained.
Moreover, the aid is far more than a gift. Its greatest value is not financial but geopolitical: the unmistakable message to Israel’s enemies that Washington stands behind it.
As the dismal election results became clear, Vice President JD Vance highlighted a supposed demand among disaffected Republican voters to “change our relationship to Israel,” placing the alliance itself among the issues requiring political reassessment.
In Sunday’s 60 Minutes interview, Trump went further, identifying what he called a “great dislike” for Israel as one factor in the Republican electoral defeat.
Trump certainly has a point. A 2026 Pew survey found that 60% of Americans viewed Israel unfavorably, up from 42% in 2022, including 57% of Republicans under 50. Gallup found that, for the first time in its 25-year tracking, Americans were no longer more sympathetic to Israelis than Palestinians: 36% favored Israelis, compared with 41% for Palestinians. The longstanding bipartisan consensus is unraveling. Among younger Americans, the situation is even worse.
Whether the reason is a global propaganda campaign against Zionism, social media manipulation, Netanyahu and his noxious far-right allies, or Israel’s actions in Gaza and the West Bank are almost beside the point – the collapse in Western and U.S. opinion is undeniable.
Trump also asserted that “those countries that we’ve protected” from Iran – meaning Israel – “wouldn’t exist” without the U.S. and “are going to pay us back any and all costs that we’ve had for the war,” which was another major surprise and mystery that caught Israelis off-guard.
Whether this implies a demand that Israel reimburse the United States, and for precisely what, remains unclear. What is clear is that Trump has begun discussing a relationship Israelis considered existential in the language of electoral liabilities and financial transactions.
Writing in Maariv on Monday, veteran Washington correspondent Shlomo Shamir reported that senior Washington commentators described Netanyahu as having become effectively persona non grata in Trump’s inner circle – and that Trump’s seeming affinity for Netanyahu was “more a media relationship than a genuine friendship.”
The change in atmosphere in Israel has been extraordinary.
On Monday, Israeli television seemed preoccupied with little beyond the coalition negotiations following Israel’s election and the growing fear that the country might lose its most important international relationship.
Appearing on Channel 13, I argued that another Netanyahu government would have faced economic sanctions from Europe and even serious discussion of an American weapons embargo. This provoked very little disagreement.
“Netanyahu put all his chips on Trump, and it’s falling apart,” observed anchor Daniel Zilberstein. “It wasn’t only him, but the entire system,” replied Omri Rolls, an expert in monitoring and countering anti-Israel propaganda. “We put all our attention on the United States. Europe, we’ve completely given up on. All over the world, important elements are simply not on Israel’s agenda.”
The alarm was loud and clear this week across the Israeli political and diplomatic establishment.
Tovah Herzl, a former Israeli diplomat who served in Washington as liaison to Congress, captured the predicament in the title of her article in Maariv: “Netanyahu Bet on Trump — and Israel Could Lose Far More Than Money.”
“Israelis are unaware of the depth of the hole into which the country has fallen,” wrote Yedidia Stern, a leading expert on Israel-U.S. relations, in Ynet. “The hourglass has been turned over: we have two years to regain the legitimacy that has been lost” before a Democrat potentially wins the White House.
Ashley Perry, a former senior Israeli government adviser, wrote in The Jerusalem Post that Israel must urgently start arguing its case – “consistently demonstrating what Americans gain” in intelligence cooperation, joint defense development, investment, trade and Israeli contributions to scientific and technological progress.
Beyond all that, there is a general understanding that Israel will need some real policy changes – for example, cracking down on Jewish extremists in the West Bank. And it will need to court the U.S. Democrats and the Europeans once more – as it did decades ago.
There is a grim lesson at play, and it has more to do with morality than ethics.
Israelis are people badly traumatized by the conflicts that implacable enemies have forced on them. Over the decades, however, they took some pride nonetheless in what they believed was a moral high ground. It’s safe to say this has eroded, at least somewhat.
In a reflection of that erosion, one of Trump’s greatest attractions to Israelis – sadly enough – was his indifference to Palestinian human rights, an issue that had long complicated Israel’s relations with more conventional Western leaders. Trump was clearly untroubled by the West Bank occupation, the expansion of settlements or the absence of a credible political horizon for millions of Palestinians. In February 2025, he even proposed removing Gaza’s Palestinian population in its entirety and placing the territory under American control, a scheme whose breathtaking implications seemed scarcely to concern him.
Many Israelis overlooked the dark aspects of such absurdities, seeing only evidence of exceptional friendship. They overlooked the possibility that a president so utterly uninterested in Palestinian rights might also prove indifferent to Israeli interests whenever they ceased to coincide with his own.
They celebrated his willingness to discard diplomatic conventions – or even basic human decency – when it worked in their favor. They are discovering now that sometimes cliches are true: What goes around comes around.
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In the Golan Heights, her people have been marginalized, persecuted and brutalized. She just wants to play hockey.
The documentary On Thin Ice recounts the complicated lives and often contradictory experiences of the Syrian Druze community living in the Golan Heights, which was annexed by Israel in 1981.
An estimated 25,000 Druze live in a handful of hardscrabble villages flanked by mountains and long stretches of desert. They identify as Syrians, but they are not Muslims, and they have a long history of being marginalized, persecuted, if not brutalized by radical Jihadists.
Set in Majdal Shams, the film centers, at least initially, on Aya, a 19-year-old Druze ice hockey player who desperately wants to join Israel’s all-woman ice hockey team, its first. She is qualified and the coaches want her on board. However, to compete internationally she needs an Israeli passport, which means she’ll self-identify as Israeli and will be called to serve in the IDF, an idea she is more than open to.
When her father says, “A passport will prevent a normal life,” she responds, “A passport will give me a normal life.”
Her father and especially her beloved Uncle Ayoub, a farmer and journalist, are vehemently opposed, viewing her ambition as a betrayal of their Syrian roots. Uncle Ayoub argues that their reputations will be besmirched and, far worse, so will hers. She will be stigmatized and shunned within her own community and will end up without friends, an eligible husband, or children.
This is a familiar conundrum facing a protagonist: What takes precedence — social expectations or personal dreams? In the end, will the culture triumph or the individual, and at what cost? The implicit feminist elements here can’t be ignored either. The unspoken assumption, at least as intimated by the uncle, is that there is nothing more important to a woman than marrying the right man.
The patriarchy here is not villainous. Father and uncle are sympathetic figures. They understand how difficult a decision this is for Aya, while she, a shy and insecure young woman, whose self-worth is tied up with ice hockey, appreciates where they’re coming from. The film’s title works well on both a literal and metaphorical level.
Filmmakers Udi Kalinsky and Irit Hod do a nice job capturing the complex inter-relationships, the fluidity of identity and the inevitability of change.
Making the film took three years, and the filmmakers incorporated events into the narrative as they unfolded in real time. Among the most significant was the controversy surrounding Israel’s construction of wind turbines in the Golan Heights.
Though these are intended as a progressive alternative energy source, many angry inhabitants, including Uncle Ayoub, say the over-sized turbines will destroy agricultural lands belonging to the already exploited and vulnerable Druze. The Kibbutzim and other Israeli villages, he asserts, do not want the turbines either and, far more insidious, the turbines planned for the Golan Heights are much larger and more invasive than those sprouting up in other Israeli regions. Whether or not this is true remains unclear.
In one of the film’s more unnerving scenes, a raucous protest winds through the ancient cobblestone streets of Majdal Shams. Enraged residents, some in western-style clothes, others in traditional garb, some on foot, others riding horses, and still others balancing themselves atop moving cars are all shouting, many waving the four-striped Druze flag. Israeli police converge on all sides spraying the crowd with tear gas.
Towards the end, though, the story takes a 180-degree turn when ISIS perpetrates a massacre against the Druze. Uncle Ayoub and his wife watch on their cell phone as a victim is dismembered while still alive.
The film fails to provide context or details about the violence and the events are confusing. We suddenly learn that, for many years, the Druze have identified, at least on some level, with the Israelis especially in the post-Oct. 7 days. We witness hordes of Golan Heights Druze storming the Syrian border and planting an Israeli flag in its soil and hear Aya and a friend assert that the IDF would defend them if they were assaulted by ISIS.
In the closing scene, Ayoub, who is being interviewed by a reporter, is asked how he would feel if a child of his wanted to join the IDF. At one time, he would have been appalled, but now he admits his views have shifted. “At least Israel is a democracy,” he reluctantly concedes.
On Thin Ice successfully dramatizes how politics and self-interest have evolved over a 55-year span in a Mideast tinderbox. The cinematography throughout is impressive and the music by Alberto Schwartz is haunting. Still, the film is disjointed. By the film’s end, the story about Aya’s determination to join the Israeli ice hockey team has completely disappeared.
More serious, unless the moviegoer is conversant in Druze history, a lot of Googling is required.
On Thin Ice makes its US premiere at the Other Israel: New Perspectives Film Festival on Nov. 11.
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