Uncategorized
An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
—
The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
Uncategorized
Three years after Oct. 7, survey says Jewish engagement has reached an elevated ‘new normal’
(JTA) — Levels of engagement in Jewish life have risen overall, establishing a “new normal” three years after the Oct. 7, 2023, attacks, according to a survey released Thursday by the Jewish Federations of North America.
Thirty-eight percent of Jewish respondents surveyed by the federation umbrella group in May and June said they had increased their Jewish engagement in some way in the last three years, an increase of 7 percentage points over rates in 2025 yet down from the 43% rate in March 2024, in the months after the attacks. The survey had a margin of error of 1.8 percent.
JFNA researchers say the results demonstrate that this initial spike in engagement — which the organization dubbed “the Surge” — has had a lasting effect, prompting people to deepen their involvement in Jewish life even three years on.
“I think the fact that people are continuing to engage with community during a difficult time is a good thing, and it’s an opportunity for us to meet people’s needs in this moment,” Mimi Kravetz, JFNA’s chief impact and growth officer, told the Jewish Telegraphic Agency ahead of the release of the findings Thursday morning.
The number of “Surgers,” she said, includes Jews who were already engaged but have found ways to become more engaged since the attacks.
Many in the Jewish community feared that Jewish engagement “would continue to decline as we got further out from the events of Oct. 7, and that likely people would return to something like their behavior prior to Oct. 7,” Kravetz said. “That is usually what happens after a major incident.”
JFNA surveyed more than 2,800 Jews by text message in May and June of this year. Follow-up questions were generated by AI, which Kravetz said allowed researchers to ask open-ended questions about respondents’ relationship to Jewish community and quickly sort the answers by category.
This approach unlocked new insights. A top motivator for Jewish engagement was “social or interpersonal” connections in informal settings, such as Shabbat dinners or personal invitations to Jewish events. And in what seems like an encouraging sign for congregational Jewish life, 65% of Jews who “Surged” were turning to synagogues — though Kravetz noted that not every shul’s membership has grown as a result.
The Chabad-Lubavitch movement, whose adherents place a premium on interpersonal connections and often operate in environments lacking in other Jewish communal infrastructure, was the second-most-popular engagement option.
Jews who had increased their levels of engagement were also more likely to voice support for Israel, the findings said. Ninety-three percent of “Surging” Jews said they were “emotionally attached to Israel,” compared to 51% of Jews whose level of engagement did not change. Additionally, 75% of Jews who grew their engagement agreed that “in general, Israel makes me proud to be Jewish,” compared to 36% who did not “Surge.”
Overall, respondents’ most frequently cited barrier to participation in Jewish life was Israeli politics. Large numbers of Jews said they struggled to connect with Jewish community spaces because they felt misaligned on Israel in one direction or another — data that JFNA said it did not quantify because it came out of the open-ended section of the survey.
The most common complaint, Kravetz said, was that Jews were seeking spaces they thought of as “apolitical.”
Kravetz said that many of those Jews, instead of dropping out of Jewish life, indicated they eventually found communities that aligned better with their values.
“These aren’t people who are walking away,” Kravetz said. “These are people who are leaning into Jewish community and are experiencing this tension. And usually, what we see is people are interested in finding Jewish spaces that meet their needs.”
The challenge for Jewish leaders, Kravetz said, is “to make sure that we have and support that diversity of spaces for people, so that they can find the right space that meets their needs.”
But that diversity has limits, as many prominent Jewish leaders — including heads of JFNA — have also urged Jewish communal spaces to reaffirm a commitment to Zionism at a moment when more and more Jews feel divided on Israel. Some Jewish leaders have explicitly called to reject anti- and non-Zionist Jews.
Kravetz doesn’t see those values as contradictory or damaging to the “Surge.” She pointed to another recent JFNA survey, released earlier this year, querying Jews about their relationship to Zionism.
While that survey found that only a third of American Jews identify as Zionist, it also found that 88% of the same population agree with what has historically been a basic tenet of Zionism: that “Israel has the right to exist as a Jewish, Democratic state.”
“I think being supportive of the premise of Zionism, and in how we define Zionism, is very much aligned with engaging the majority of the Jewish community,” she said.
The post Three years after Oct. 7, survey says Jewish engagement has reached an elevated ‘new normal’ appeared first on The Forward.
Uncategorized
On Oct. 7, Mamdani spoke in support of Palestinians. A father from Gaza did it better.
On Wednesday in New York City, on the third anniversary of Oct. 7, two people spoke up for Palestinians. One of them was New York City Mayor Zohran Mamdani. The other person actually said something helpful.
In a statement from the mayor’s office, Mamdani expressed sorrow at the loss of over 1,100 Israeli lives and Hamas’ “horrific war crimes,” then pivoted to condemn Israel for its war against Hamas in Gaza, accusing Israel of ongoing genocide, war crimes, apartheid and occupation.
Then came the Hallmark-ian ending, “To honor the dead, we must fight for a world in which every person can live with freedom, safety, and dignity.”
It was four paragraphs of blame with a coda of pablum: no vision for a way forward and no idea of how to improve Palestinian lives, much less Israeli ones.
Vision and healing — that is, leadership — came not from the mayor, but from a Palestinian and an Israeli who spoke later that day at a forum uptown.
“It’s my choice to give the children the anger and the pain or to give them a chance” at a future, said Jaser AbuMoussa, a Gazan who suffered unfathomable loss during the recent conflict. “And I will choose the chance every day.”
“Our neighborhood, from Nir Oz to the sea, can be a paradise because of the human factor on both sides of the border, and not because we necessarily love each other,” said Jonathan Dekel-Chen, a member of the ravaged Kibbutz Nir Oz. “You don’t have to agree on everything to get there.”
AbuMoussa and Dekel-Chen appeared on stage together at the 92nd Street Y, speaking across chasms of grief. From the West Coast, I tuned into a livestream of the event, because if Israelis and Palestinians want a secure and just future, it starts not with pain-inducing pronouncements like Mamdani’s, but with painful conversations like this one.
On Oct. 15, 2023, an Israeli airstrike hit AbuMoussa’s home in Khan Younis in Gaza, killing his wife and two of his children, as well as a nephew, sister-in-law and a cousin. A second airstrike killed his mother, sister, uncle, aunt, a niece and a nephew. AbuMoussa, a senior fellow at the Middle East Institute, managed to evacuate with his two surviving children to the United Arab Emirates, where they underwent lifesaving surgeries.
“She was an architect,” he said of his wife, Heba. “She was a novelist. She was a poet, and above all, she was a wife and a mother.”
Hamas terrorists took Dekel-Chen’s son Sagui into Gaza, where he was held for 498 days before his release. Terrorists killed 47 out of 420 kibbutz members and took 76 people hostage, including the Bibas family.
Hamas and Islamic Jihad gunmen “rampaged for nine hours through the kibbutz, destroying everything in their path,” said Dekel-Chen, a historian at Hebrew University and visiting professor at Columbia’s School of International and Public Affairs, which co-sponsored the event. He said he is only alive because he and his wife were on a work trip to the United States at the time.
So many arguments over Oct. 7 turn into comparative victimhood — Mamdani’s statement was an example of that, making sure to emphasize Palestinian loss.
But the Palestinian at the 92nd Street Y didn’t do that.
“To me, suffering is like an absolute value, and we are not here for a competition,” AbuMoussa said.
While on the same day in the same city, the mayor’s statement used the words “genocide,” “apartheid” and “war crimes,” the Gazan father who lost his wife and two of his four children used none of those words.
Both men made it clear that the pain and anger of Oct. 7 and the years that followed are ever-present, a fact of life. But so is the choice of how to channel that anger.
“I will not point it at people,” said AbuMoussa. “I will not point it at Jonathan because he is an Israeli. But I will point it at policies, at leaders, at systems that were invented to kill people.”
While he held Israel responsible for helping to create the catastrophe in Gaza — he pointed out that Israeli attacks have killed 1,400 Palestinians since the ceasefire — AbuMoussa — again, in contrast to Mamdani — excoriated Hamas. The group corrupted Gaza’s political, economic, social and above all religious life. It cast itself as the only legitimate interpretation of Islam, though AbuMoussa said Oct. 7 itself contravened Islamic law.
Hamas never treated protecting civilians as its job, AbuMoussa said, pointing out that Oct. 7 mastermind Yahya Sinwar’s family went into the tunnels while ordinary Gazans were left out, unprepared.
The Westerners who took to the streets and college campuses in support of resistance hurt Palestinians more than helped them, AbuMoussa said, because they blur Palestinians together with Hamas and the Iranian axis.
These were the very people Mamdani seemed to be pandering to in his statement — who turn Gaza, in AbuMoussa’s words, “into a flag or a pin.”
Dekel-Chen said his harshest critics are often Diaspora Jews who fail to separate what’s good for Israel from the government of Israel.
Because they spent no time trading accusations and blame, both men had plenty of time to discuss their vision for a better future.
Gazans aren’t leaving, despite the Israeli far right’s fantasies, and Israelis aren’t leaving, despite the Islamists’ fantasies, Dekel-Chen said.
It’s the simplest truth, but it carries extra weight when an Israeli Jew who lives a mile from Gaza says it: there are roughly seven million Jews and seven million Arabs between the river and the sea, and no one is going anywhere.
AbuMoussa said he is open to a confederation between Israelis and Palestinians, two states or “whatever.” But Oct. 7 proved the folly of believing the status quo, or just managing the conflict, will bring stability.
The way forward for now, both men said, is to push leaders to carry out the 20-point plan President Donald Trump put forward to help Gaza recover. They agreed that Washington still has the most leverage.
If Gazans had some sort of hope, AbuMoussa said, “I don’t think they will choose Hamas ever.”
Dekel-Chen said the insistence that Hamas fully disarm before any rebuilding “hurts us all.”
“Nothing positive will happen on our side of the border,” Dekel-Chen said, until most Gazans have hope in a post-Hamas future.
That is ultimately why both men decided to speak together — because they recognize what continuing the hatred costs.
“It’s the only way that I know how to honor those that I grieve, and the loss of life on both sides,” Dekel-Chen said.
It was a message, and a conversation that I wish Mamdani had heard in person. Instead, he spent the evening in Union Square, where anti-Israel protesters booed him for appearing with a group called Israelis for Peace.
To his credit, he showed up. But the same constituency the mayor seemed to court that morning turned on him that night, for standing beside actual Israelis calling for peace.
AbuMoussa and Dekel-Chen could have told him: You can stoke division or you can build a future. Choose the future.
The post On Oct. 7, Mamdani spoke in support of Palestinians. A father from Gaza did it better. appeared first on The Forward.
Uncategorized
Israel is the one thing both Pennsylvania gubernatorial candidates agree on
(JTA) — Democratic Pennsylvania Gov. Josh Shapiro and GOP opponent Stacy Garrity faced off on Wednesday in a heated gubernatorial debate, clashing over most policy issues — with the notable exception of Israel.
“I want to recognize the anniversary of the Hamas attacks, where 1,200 innocent people were killed, including 49 Americans,” said Garrity, referring to the third anniversary of Hamas’ Oct. 7, 2023, attack on Israel.
“I want to remember the lives that were stolen, the families that were changed forever, and the Americans that didn’t make it home,” she added.
While Garrity, Pennsylvania’s state treasurer, has the endorsement of President Donald Trump, Shapiro has a 25 percentage point lead in a poll released Wednesday. Both candidates won their primaries uncontested in May, and both have been outspoken against antisemitism.
Shapiro, who himself is Jewish, likewise recognized “the third anniversary of the October 7 massacre” at the debate. He recalled how “Hamas, a terrorist organization, broke into Israel and murdered 1,200 innocents, took over 250 hostage, including many Americans.”
“This is a moment where my heart stands with the people of Israel,” he said. “My heart stands with the Jewish community, who I know are grieving as a result of this.”
“This is a moment where we need to stand together against terrorism, against hate and against antisemitism,” the governor added.
Although the candidates shared similar perspectives on Israel during Wednesday’s debate, they clashed on numerous other topics, including the death penalty, voter identification, taxes and tariffs.
Asked by the debate moderator about the plunging support for Israel in the Democratic Party, Shapiro replied that he has “been very, very consistent” in both his “love of Israel” and his disagreements with Prime Minister Benjamin Netanyahu.
Shapiro then noted that Israelis will head to the polls in just a few weeks to choose their next leader. He expressed hope that they would not elect Netanyahu, whom he said “has led Israel down a very dangerous and isolated path.”
“I want America to have a strong relationship with Israel and with the Israeli government,” Shapiro added. “That’s not possible right now with the Netanyahu government in charge.”
Shapiro, one of the most prominent Jewish Democrats nationwide, was among the final candidates considered by Kamala Harris in her vice-presidential search in the 2024 election. He is also seen as a possible 2028 presidential hopeful.
But Shapiro has also faced the challenges posed by increasing antisemitism in America. During Harris’s search, for example, a website and social media feed labeled him “No Genocide Josh” over his support for Israel.
In April 2025, an arsonist set fire to Shapiro’s house just hours after his family had conducted a Passover seder. In 2018, while Shapiro was serving as Pennsylvania’s attorney general, a terrorist killed 11 people and injured six others at the Tree of Life synagogue in Pittsburgh..
Garrity, meanwhile, has more than tripled Pennsylvania’s investment in Israel bonds in her current role. She invested $20 million after the Oct. 7 attack and another $35 million in July 2025.
The post Israel is the one thing both Pennsylvania gubernatorial candidates agree on appeared first on The Forward.
