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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews

(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”

But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.

Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.

“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher —  it’s really, really cool.”

The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.

“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”

The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.

Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.

“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.

Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.

Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)

CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.

“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”

Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.

Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)

“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”

Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.

Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.

The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”

Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.

Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.

With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.

“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”

Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.

He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.

“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”

Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.

In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.

“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”

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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.

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Somerville councilors to discuss Israel divestment proposal

(JTA) — SOMERVILLE, Mass. — The issue of divestment from Israel returns to the Somerville City Council in Massachusetts on Tuesday night as lawmakers plan to discuss how to implement a nonbinding ballot question on the matter that passed last year.

The divestment push has divided the city of more than 84,000 residents, which has a long-standing Jewish population. It is located between Cambridge, home to Harvard University, and Medford, a city with which it shares the Tufts University campus.

After Question 3 passed with 55.7% of the residents’ vote in November 2025, the City Council that same month passed a resolution committing to work toward an ordinance within a year to enact the ballot’s goals.

The measure to that effect, introduced in June, would bar the city from investing in or procuring labor, services or goods from companies that support entities identified by the ordinance as violating international law, including Israel.

Unlike the divestment proposal awaiting a November ballot vote in Providence or the binding human rights divestment ordinance passed by Medford’s city council in 2025, the Somerville ordinance specifically mentions Israel and Palestine.

In response to the push for a binding ordinance, 74 registered voters in Somerville submitted a petition for a hearing, which was held in September, before final action is taken, citing concerns about its impact on the city. The issue has now moved to the city’s Legislative Matters Committee, which is meeting Tuesday night.

Among the groups opposing divestment is Shalom Somerville, which submitted the September petition stating that “the sense of belonging and safety experienced by Jewish, Israeli and other residents of diverse backgrounds” is at risk as a result of the ordinance.

Sam Gechter, co-founder and president of Shalom Somerville, said that the ordinance singles out Jews who support Israel, which makes it antisemitic. Deputy City Solicitor David Shapiro also advised in November 2024 that such an ordinance would be “likely invalid,” according to a letter from the Anti-Defamation League and the Louis D. Brandeis Center for Human Rights Under Law.

“I think it’s incredibly irresponsible,” Gechter said, suggesting that the ordinance would slow down governmental action. “But the biggest thing for me is that it makes Jews feel unwelcome in Somerville.”

A local organization, Somerville for Palestine (S4P), has been a driving force behind both the ballot question and the ordinance, which the group developed in collaboration with sponsoring city councilors Ben Ewen-Campen, Ben Wheeler, Wilfred N. Mbah and Jon Link. “It’s what people voted for,” said Mo Katz-Christy, a member of S4P’s leadership and Jewish Caucus. “We want to follow the will of the people.”

The ADL issued a statement condemning the ordinance in June. It also joined the Brandeis Center in issuing a letter calling the proposal an unconstitutional intrusion into foreign affairs.

Other Jewish organizations disagree. Jewish Voice for Peace Boston has worked closely with S4P to back the measures. “I don’t think that those objections have validity,” said Eli Gerzon, a longtime member of JVP. “As a Jewish organization, we are especially concerned that ‘never again’ really means what it says: never again, that we never let a Holocaust, a genocide happen.”

This article originally appeared on JTA.org.

The post Somerville councilors to discuss Israel divestment proposal appeared first on The Forward.

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A major Jewish museum hopes to join the Smithsonian – at a difficult moment for the storied institution

(JTA) — Philadelphia’s Weitzman National Museum of American Jewish History is moving closer to becoming part of the Smithsonian Institution at a moment of significant upheaval for the storied museum network.

A new congressional commission will study whether to make the museum part of the Smithsonian. Its members were sworn in Tuesday, when they also held their first meeting.

In an exclusive interview with the Jewish Telegraphic Agency, the commission’s new chair Philip Darivoff, a former longtime chair of the Weitzman, and vice chair Dara Horn, a New York Times bestselling author, said that the Weitzman joining the Smithsonian would send a powerful message that Jews are a crucial component of the history of the country.

“It’s a different statement that our country makes when it says that the study of Jewish American history and culture is important to this nation,” Darivoff said. Both he and Horn also hope that a boost in the Weitzman’s profile could combat what they called an “epidemic of ignorance” among Americans when it comes to knowledge of Jewish history and culture.

“This really would be an elevation of the Jewish community,” Horn, author of “People Love Dead Jews” and “The Final Solution to the Jewish Question,” told JTA. “The place that Jews show up in a school curriculum is typically more about the Holocaust” — an area that the author has written critically about in the past as too limiting a view of Jewish life.

Horn believes in the Weitzman project, she said, because she hopes to emphasize the ways that Jews have contributed to American founding ideals such as religious pluralism.

“I’m really interested in the connections between the Jewish story and a lot of our foundational ideas in this country,” she said. Jewish ideas such as the Exodus from Egypt in the Passover story “were inspiring to Americans,” she added.

The wheels for the Weitzman joining the Smithsonian began turning in 2024, when Congress passed legislation in 2024, then signed by President Biden, to establish the commission. The group spent the next two years putting the commission together, and has two years from its first meeting to research and publish a report on the feasibility of such a move — though Darivoff said he hopes to finish the work well before the deadline.

Adding a new member to the Smithsonian has been known to take years, if not decades. The two most recent additions, the National Museum of the American Latino and the American Women’s History Museum, were both long in the works.

Founded in 1976, the Weitzman is already an existing, fully functioning institution — and also already a Smithsonian affiliate, meaning it can share resources with other museums in the system. Unlike a museum being built from scratch, the Weitzman already has a building and collection, which proponents hope could speed the process.”

Dan Tadmor, the Weitzman’s CEO, told JTA that joining the Smithsonian would improve their educational mission.

“We have a national footprint for our educational programming, but of course we’d like to widen it,” he said. “Who would say no to a curriculum that’s been developed by a Smithsonian museum?”

The Weitzman’s bid for increased prominence within the Smithsonian comes as the Trump administration has sought to exert greater control over the latter — home to such storied institutions as the National Museum of American History, the National Portrait Gallery and the National Zoo.

This summer the White House issued a report alleging “radical ideology” in the museums’ content, and Interior Secretary Doug Burgum recently announced plans for signs accusing Smithsonian leaders of ideological bias. Observers say such signs are indicative of larger administration priorities opposing the teaching of historical subjects such as slavery. Smithsonian Secretary Lonnie Bunch III is stepping down at the end of the year.

A representative from the Smithsonian declined to comment to JTA on the Weitzman’s bid, or on its current political conditions.

The commission’s chair and vice chair of the new Weitzman said that the current political upheaval shouldn’t affect their work. The Smithsonian, Horn said, “has lasted through many political winds.”

“I think we see this as a long-term project that’s about the place of Jewish Americans in this country’s history,” Darivoff said. “The Smithsonian is a really important institution for this country, and it is the great museum complex of our nation. God willing, it will be flourishing for centuries to come. It’d be an honor to be included in the Smithsonian.”

This article originally appeared on JTA.org.

The post A major Jewish museum hopes to join the Smithsonian – at a difficult moment for the storied institution appeared first on The Forward.

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Two deaths in Manchester synagogue attack last year will be probed through public inquiry, Britain says

(JTA) — The deaths of two Jewish men in an attack on a synagogue in Manchester last year will be examined through a public inquiry, the British home secretary announced on Monday, a necessary step to include sensitive information in the investigation.

Melvin Cravitz and Adrian Daulby were killed during the attack on Yom Kippur on Oct. 2, 2025, when Jihad Al-Shamie rammed a car into a group of worshippers outside the Heaton Park Hebrew Congregation in Manchester and stabbed two people. Cravitz died from stab wounds and another man, Andrew Franks, was seriously injured but survived. Daulby was shot by police while blocking the synagogue doors to stop Al-Shamie from entering. Two other people were seriously injured.

Al-Shamie, a Syrian-born British citizen, said he was acting for the Islamic State, also known as ISIS, before police shot him dead.

Home Secretary Shabana Mahmood announced the public inquiry in a statement about national security at the House of Commons, saying that “what happened that day must be fully understood.”

“This will ensure that all evidence can be heard, including any sensitive national security material that could not otherwise be fully heard in the coroner’s court,” said Mahmood.

Judge Alexia Durran, the chief coroner of England and Wales, was overseeing inquests into the deaths of Cravitz and Daulby. Durran last month recommended that Mahmood convert the inquests into a public inquiry, following statements from Home Office lawyers that some information from MI5 would be withheld from open court due to national security concerns. A full investigation that involves hearing sensitive material in private requires a public inquiry.

Earlier this year, Greater Manchester Police’s chief constable Stephen Watson said he was “deeply sorry” for a “missed opportunity” to uncover the plot against the Heaton Park synagogue. Watson made the apology after prosecutors revealed that Al-Shamie had two prior arrests for allegedly breaching a non-molestation order and alleged rape, and his mobile devices were not examined until after the synagogue attack.

Mahmood listed “a series of attacks on our Jewish community” in the year since the synagogue attack, including the stabbing of two Jewish men in the London neighborhood of Golders Green, a spate of arson attacks and a “foiled but potentially lethal plot” against Jews in Manchester on the eve of Yom Kippur last month. In the last case, two Iranian men have been charged with terrorism offenses.

“Faced with the threat posed to our Jewish community, we have increased funding to the police by an additional £250 million to boost police presence in key Jewish areas and to tackle antisemitism on our streets,” said Mahmood.

She added, “I know we cannot simply build higher walls around our Jewish community and expect them to live in fear. So we must root out the evil of antisemitism wherever it lurks in society, and this government is committed to that effort.”

Mahmood’s announcement comes days after the Home Office released data showing that hate crimes against Jewish people in England and Wales rose 10% in the year ending in March.

Mahmood said the United Kingdom was aware that “the Iranian state is targeting our Jewish community,” adding that the threat posed to Jews demonstrated “how the lines are increasingly blurring between extremism and state threats.”

The post Two deaths in Manchester synagogue attack last year will be probed through public inquiry, Britain says appeared first on The Forward.

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