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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Why the Forward has launched a Yiddish podcast
In April 2022, right after the COVID virus sequestered us all in our homes, the Forward staff huddled about what we could do for the many people who felt isolated, unable to go to work or to see their friends and family.
A colleague turned to me and said: “Hey Rukhl, how about starting a YouTube series called ‘Yiddish Word of the Day’?” I did, and to my surprise, it immediately drew in many viewers and is still going strong four years later.
This was a wake-up call. Judging from the comments on YouTube and Facebook following each episode, I realized that there were many people who were fond of Yiddish but didn’t necessarily speak or even understand it. Although we had been producing Yiddish videos with English subtitles for decades, geared towards those who didn’t know Yiddish (like our cooking shows), this was our first entry into actually teaching the language to our viewers.
I learned something else from the viewers’ reactions to YWOD. Many said that it was great to hear the Yiddish, that they understood most of it but sadly, never heard anyone speak it anymore. Others said they weren’t Jewish but understood a lot of it because they knew German.
As a way of reaching those readers who understand Yiddish but can’t or don’t have time to read it, we’ve now launched a podcast, called simply Yiddish With Rukhl, where I read two Forverts articles in Yiddish related to a given theme. The first episode was about coffee; the second — about seeking love.
As I explain in my introduction to each episode, listeners don’t have to understand every word. What’s important is getting an opportunity to hear the language, to learn how these words are pronounced and to absorb the intonation, or the musical cadence of the Yiddish language.
To my surprise, within the first three days of launching the podcast, it had been downloaded over a thousand times. Many people emailed me or commented on Facebook about it. One woman wrote: “Your two podcasts were really enjoyable and got me through 40 minutes on the treadmill.”
Another listener wrote: “With near to zero knowledge of Yiddish, but with my native Dutch and fairly good German, I could understand quite a lot, even at speed 1.5! Listening a second and third time helped to understand more. Very clear and quiet diction. Many thanks. Hoping for more.”
Several listeners also gave us a great suggestion: that the landing page of the podcast include the links to the original printed articles, since being able to read and listen to the article simultaneously could turn the podcast into a great language learning tool. Happily, we obliged.
Yiddish with Rukhl can be accessed from the Forward’s landing page, as well as on Apple Podcasts, Amazon Music and Spotify.
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Why New York’s Sephardic Jews are more Zionist — and more wary of Mamdani — than their Ashkenazi neighbors
Differences between Ashkenazi, Mizrahi, and Sephardic Jews have come sharply into focus since Zohran Mamdani became mayor. In the greater New York City area, 10% of Jews identify as Mizrahi or Sephardic, two groups that report stronger connections to Israel and more conservative political views than Ashkenazi Jews, according to a new national study.
Aaron Cohen, a Moroccan Jew raised in Venezuela, and a New York City–based financial adviser, said, “I think it will be hard to find Sephardic Jews who voted for Mamdani because of how important Israel is to us.” For us, he said, “there is no divide between being against Israel and antisemitism.” He added that many in these communities who escaped socialist countries are also wary of Mamdani’s democratic socialist policies.
Unlike Ashkenazi Jews, most Sephardic and Mizrahi Jews arrived in the United States between the 1950s and 1990s, often fleeing openly anti-Jewish regimes and socialist regimes in the Middle East, North Africa, Central Asia, and Latin America. While some were able to immigrate to the U.S., many found that their only viable refuge was Israel, under the Law of Return, which grants every Jew the right to Israeli citizenship.
“Sephardic Jews are very Zionistic, because the state of Israel changed our lives,” Cohen said. “A lot of Jews from Morocco were saved by the fact that they were able to go to Israel. The same was true for Iranian Jews, Egyptian Jews, and so on.”
According to the study, conducted for JIMENA: Jews Indigenous to the Middle East and North Africa, 31% of Mizrahi Jews and 28% of Sephardic Jews in the U.S. hold Israeli citizenship, compared with just 5% of Ashkenazi Jews. And 80% of Mizrahi and Sephardic Jews say they feel somewhat or very emotionally connected to Israel, compared with 69% of Ashkenazi Jews.
Mamdani has been outspoken in his criticism of Israel and identifies as anti-Zionist. He has repeatedly stated Israel does not have a right to exist as a Jewish state, but rather “as a state with equal rights.” An Anti-Defamation League report from December found that 20% of Mamdani’s administrative appointees have ties to anti-Zionist groups.
Those positions land poorly in these communities where, for many, Israel functioned as a lifeline. Ralph Betesh, a 22-year-old Syrian Jew from Midwood, described the Syrian Jewish community in New York, the city’s largest Sephardic community, as “super, super pro-Israel.” Before the election, he said, “In every Syrian group chat, they were sending things like, ‘Please everyone, go register to vote. This is crucial. It’s a once-in-a-lifetime election,’” Batesh said. “Even in shul, they would urge people to go vote.”
The primarily Syrian congregation Shaare Zion in Brooklyn, one of the largest Sephardic synagogues in North America, sent a letter to congregants before the High Holidays stating that to attend services, one must show proof of voter registration. While the synagogue did not endorse a specific candidate, the letter warned of “a very serious danger that can affect all of us.”
Memories of persecution and socialism
For Yisrael Cohen-Vásquez, a 21-year-old Lebanese, Iranian, Spanish, and Moroccan Jew who grew up in Buenos Aires and moved to New York at 13, the intensity of the reaction is rooted in the proximity of persecution. “The pogroms that happened to us are as recent as the 1990s,” he said. “This is not generational trauma. This is my parents’ trauma that I grew up listening to.”
Michael Anwarzadeh, an Iraqi Jew from Manhattan, expressed a similar view. “We understand, Iraqis, what having someone who is anti-Jewish in power means,” he said. “I can say that because my parents lived through it. I grew up listening to them, and I learned those lessons.”
Cohen-Vásquez is particularly alarmed by Mamdani’s recent decision to revoke the IHRA definition of antisemitism and lift restrictions on boycotts of Israel. “All these policies that are being changed are exactly what was introduced to Mizrahi communities in the ’70s and ’80s,” he said. “These were the indicators, the litmus tests, for the beginning of the pogroms.”
Beyond concerns over antisemitism and Jewish safety, Cohen-Vásquez said his family’s experiences “whether Lebanese, Argentinian, or Iranian” have also made him deeply skeptical of Mamdani’s “socialist policies.”
That perspective, he added, has often left him feeling misunderstood when sharing his views with Ashkenazi peers. “I feel like I had to defend myself and explain my family story,” Cohen-Vásquez said. At the same time, he said he was heartened by conversations with non-Jews in New York who had immigrated from socialist countries and, as he put it, “got it.”
“I felt more seen and understood by the Dominicanos and the Puerto Ricans in Washington Heights, and by African American communities in Harlem and Queens, than by Ashkenazi Jews.”
While Mizrahi and Sephardic Jews emphasize their deep attachment to New York, many describe a relationship shaped by repeated displacement and hard-earned lessons about how quickly safety can erode. “When you talk to anybody in our community now, you say, ‘Okay, where would you go?” Aaron Cohen said. “What’s your plan B? What’s your plan C?’”
The post Why New York’s Sephardic Jews are more Zionist — and more wary of Mamdani — than their Ashkenazi neighbors appeared first on The Forward.
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She thought she knew her mother. Then she learned about the concentration camp
Marisa Fox always knew her mother Tamar Fromer-Fox had secrets. Tamar never shared the circumstances under which her family had left Poland for Mandatory Palestine, only saying that they avoided the worst of the Holocaust. But years after her mom’s death in 1993, while searching for family records in Dąbrowa-Górnicza, Poland, Fox learned her mom had spent four and a half years in Gabersdorf, a labor camp that became a concentration camp in what was then Czechoslovakia.
In the documentary My Underground Mother, Fox, who is also an occasional Forward contributor, tries to piece together her family history (such as that her mother’s birth name was Alta, not Tamar) and understand why her mother never admitted she was a Holocaust survivor.
Making the film took more than a decade. Fox’s search took her across the globe: Tel Aviv; Berlin; Melbourne; Malmö, Sweden; Silver Spring, Maryland. She tracked down and interviewed dozens of women who had grown up with her mother or survived Gabersdorf with her. Most of them, including Fox’s mother, were teenagers when they were taken.
Although the film starts with Fox’s mother, it quickly expands into a larger story about the experiences of Jewish women during the Holocaust. The narrative is primarily driven by the survivors’ interviews, which are particularly powerful given how few Holocaust survivors are left to tell their stories. At the film’s New York Jewish Film Festival premiere, Fox said that only a handful of the people she interviewed are still alive.
Among their memories of the labor camp are those of brutal sexual violence. The women recall being lined up naked and paraded for visiting SS officers, who would then choose which of the girls — many of whom were 16 or younger — they wanted to sleep with.
These organized assaults are an aspect of the Holocaust that have not received much attention, partially because they were not highlighted on the international stage at the Nuremberg trials. Benjamin Ferencz, a chief prosecutor for the United States Army at the trials, told Fox that the American lawyers thought it would be difficult to convice Russians to prosecute sexual violence as a crime against humanity, given that Soviet troops themselves committed mass rape in liberated areas (American soldiers were also known to perpetrate this offense).
But amid the horror, the women in the camp bound together. One woman, Helene, remembers teaching the other girls Hebrew songs. When Fox’s mother fell ill during a shift, one of her friends did her work for her when the guards weren’t looking. The women also documented their experiences in a shared diary and wrote about their hopes that they would soon be free. Miraculously, the diary survived the war and its owner, Regina, passed it onto her daughter. Fox was able to use excerpts from the diary in the film, including a passage her mother had written.
After the war, Alta was smuggled to Mandatory Palestine by the Haganah and joined the Lehi, a Zionist paramilitary organization, and adopted the name Tamar. She later immigrated to the United States where she started college at 30. She married a native Brooklynite and created a new life for herself.
While some of the survivors condemn Tamar’s decision to hide her past, others understand that it could be easier to invent a whole new identity than try to reckon with such a traumatic experience. One woman, Sara, tells Fox that she named her son Christian so that he wouldn’t be seen as Jewish. Fox herself was originally named Mary Teresa (she changed it as soon as she could).
Growing up, Fox always heard her mother say “I was a hero, never a victim,” and her secrecy may have been essential to keeping that narrative alive. But by shining a new light on the strength of female survivors, My Underground Mother shows that telling the hard truths can also be heroic.
My Underground Mother will be screening at the Fort Lauderdale International Film Festival starting and the Boca International Film Festival in February.
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