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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Tlaib Condemns Israel for Retaliatory Strikes Against Hamas After Staying Silent on Gaza Ceasefire
US Rep. Rashida Tlaib (D-MI) speaking at a press conference at the US Capitol in Washington, DC, March 11, 2025. Photo: Michael Brochstein/ZUMA Press Wire via Reuters Connect
Rep. Rashida Tlaib (D-MI), one of the most vocal opponents of Israel in the US Congress, has condemned the Jewish state for supposedly continuing a so-called “genocide” in Gaza after remaining silent on the recent ceasefire agreement between Jerusalem and the Palestinian terrorist group Hamas.
Tlaib lambasted Israel on X on Sunday, saying that the “apartheid regime” has continued “raining down” missiles on Gaza despite striking a ceasefire agreement days prior. She insinuated that Israel has used the ceasefire agreement as cover for carrying out a slaughter campaign against the Palestinian people and urged the US federal government to impose sanctions to the Jewish state.
“The genocidal apartheid regime is once again raining down bombs across Gaza and calling it a ‘ceasefire.’ They will never stop until there’s a total arms embargo and economic sanctions. The US must stop the genocide,” Tlaib posted.
On Sunday, Israel launched a wave of strikes against Hamas targets in Gaza after two Israelis soldiers were killed in a Palestinian attack.
Notably, Tlaib remained largely silent regarding the ceasefire and hostage-release deal to halt fighting between Israel and Hamas in Gaza that went into effect last week. Tlaib did not release a statement acknowledging the release of Israeli hostages on any of her official platforms.
Tlaib has also been a fierce critic of Israel’s war against the Hamas terrorist group, relentlessly accusing the Jewish state of committing “genocide” against the Palestinians in Gaza. Tlaib has also accused Israel of attempting “ethnic cleansing” and erecting an “apartheid” regime in Gaza and the West Bank.
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Maine Senate candidate comes under fire for Nazi-style tattoo
A Democrat running for the Senate in Maine is facing backlash after acknowledging that a black skull-and-crossbones tattoo on his chest resembles a Nazi symbol.
Graham Platner, a 41-year-old Marine veteran and oyster farmer, confirmed the tattoo’s existence on Monday, in an effort to get ahead of rumors sparked by an opposition research group after Platner was seen on video singing shirtless at his brother’s wedding.
“I am not a secret Nazi,” Platner said on the Pod Save America podcast, claiming to instead be “a lifelong opponent” of Nazism and antisemitism. Platner said he got the tattoo in 2007 while stationed in Croatia with fellow Marines.
“We picked a terrifying-looking skull and crossbones off the wall,” he said, implying he was unaware of any specific historic implications to the symbol. “It was a standard military thing.”
But a former acquaintance who knew Platner while attending George Washington University more than a decade ago told Jewish Insider that Platner himself identified the tattoo as a “Totenkopf,” the death’s head emblem used by a Nazi SS unit that guarded concentration camps during World War II. That acquaintance said Platner used the term during a 2012 conversation at a Capitol Hill bar where he then worked and socialized.
Platner insisted that he wasn’t aware the tattoo resembled a Nazi symbol until reporters began to recently ask him about it. “I absolutely would not have gone through life having this on my chest if I knew that, and to insinuate that I did is disgusting,” he said in a statement to Jewish Insider. “I am already planning to get this removed.”
However, his former political director, Genevieve McDonald, who resigned from his campaign last week, wrote in a Facebook post that she thought the candidate knew about the “antisemitic tattoo on his chest” before rumors began. “Maybe he didn’t know it when he got it,” she added, “but he got it years ago and he should have had it covered up because he knows damn well what it means.”
McDonald resigned after Reddit posts surfaced in which Platner made incendiary comments, including by defending a man with a Nazi SS lightning bolt tattoo who impersonated a federal officer at a Black Lives Matter protest in Las Vegas in 2020.
Platner is competing in a 10-person race against the longtime Republican incumbent Sen. Susan Collins, and is backed by Sen. Bernie Sanders, the Independent from neighboring Vermont.
Platner, who described himself as a “working-class populist,” enlisted in the Marines in 2003 and served tours in Iraq and Afghanistan. He later returned to Kabul for six months as a State Department security contractor with Constellis.
After that experience, he became outspoken in his criticism of United States defense spending, arguing that it served as “a mechanism for transferring taxpayer dollars into the private bank accounts of defense companies.” He said that his experience overseas “uniquely prepares him to fight back against the broken and corrupt foreign policy that consumes Washington.”
The candidate is also a strident critic of Israel. “There is a genocide happening in Palestine,” he wrote on X in August. Marking the second anniversary of the Oct. 7, 2023 Hamas attack, Platner wrote that the war in Gaza was “the moral test of our time” and said he is “committed to ending this U.S.-funded genocide in Palestine.” He also ran Facebook ads rejecting AIPAC.
His chief Democratic rival is Maine Gov. Janet Mills, who was endorsed on Tuesday by Senate Minority Leader Chuck Schumer.
The post Maine Senate candidate comes under fire for Nazi-style tattoo appeared first on The Forward.
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‘We Stand Together’: UK Professors Call Out Harassment of Jewish Colleague Who Served in IDF
Illustrative: London, Britain, Sept. 6, 2025. Photo: REUTERS/Carlos Jasso
Hundreds of professors on Tuesday signed a petition calling for the end of an antisemitic hate campaign aimed at driving a Jewish Israeli professor from his job at City St. George’s, University of London because he served in the Israel Defense Forces (IDF) in the 1980s.
The professor, Michael Ben-Gad, has been unrelentingly pursued by a pro-Hamas organization which calls itself City Action for Palestine, the petition says. It has subjected him to several forms of persecution, including social media agitprop, unlawful assembly at his place of work, and even a petition of their own.
“Regardless of diverse views on the recent Gaza war and the history of the Israeli-Palestinian conflict, we deplore any campaign that seeks to intimidate and drive out lecturers because they are Israeli, Jewish, or members of any other group,” the professors’s petition says. “Academics and students have a right to go about their work at any university without facing harassment.”
It continues, “Attacks of this kind are intimidating, particularly to Jewish students, and set a precedent under which others could be targeted in the future. We wish to make clear to what appears to be a small, if very vocal, group that their mobbing tactics will not succeed. We stand together in support of Professor Ben-Gad and his personal and intellectual freedom as an academic.”
City Action for Palestine is one of London’s most notorious anti-Zionist groups, convulsing higher education campuses across the city with pro-Hamas demonstrations which demonize pro-Israel Jews, attack policies enacted to combat antisemitism, and amplify the propaganda of jihadist terror organizations. Ben-Gad is not its only victim, as the group has targeted Members of Parliament, the Union of Jewish Students, and City University London president Anthony Finkelstein, who is Jewish and the child of a Holocaust survivor.
Jews employed in higher education in Europe and America face an escalating climate of hate and intimidation.
Around the globe, in Alameda County, California, a professor is suing the University of California, Berkeley, alleging that school officials denied her a job because she is Israeli — a claim the university’s own investigators corroborated in an internal investigation. According to court documents, a hiring official allegedly concluded that an Israeli professor working in the Department of Theater, Dance, and Performance Studies would be unpalatable to students and faculty after Hamas’s Oct. 7, 2023, massacre across southern Israel.
“My dept [sic] cannot host you for a class next fall,” the official allegedly told Dr. Yael Nativ in a WhatsApp message. “Things are very hot here right now and many of our grad students are angry. I would be putting the dept and you in a terrible position if you taught here.”
Berkeley’s Office for the Prevention of Harassment and Discrimination (OPHD) later initiated an investigation into Nativ’s denial after the professor wrote an opinion essay which publicly accused the school of cowardice and violations of her civil rights. OPHD determined that a “preponderance of evidence” proved Nativ’s claim, but school officials went on to ignore the professor’s requests for an apology and other remedial measures, including sending her a renewed invitation to teach dance.
At George Washington University, Students for Justice in Palestine (SJP) issued an ominous warning to a professor who created a proposal to resettle residents of Gaza outside of the Palestinian enclave and remake it into a hub for tourism and economic dynamism.
“This notice is to inform you that you are hereby evicted from the premises of the George Washington University,” SJP wrote in a missive it taped to the office door of international affairs professor Joseph Pelzman, who first shared the resettlement plan with Trump’s presidential campaign in July 2024, according to an account of events he described to the podcast “America, Baby!” the following month.
“The reason for the eviction is: your active role in incepting the genocide and planned ethnic cleansing of Gaza,” SJP’s message continued. “Your disgusting plan for the complete destruction and foreign occupation of Gaza and the colonial ‘re-education’ of Palestinians.”
Denouncing Pelzman as an “architect of genocide,” SJP added, “Pelzman’s tenure is only one pernicious symptom of the bloodthirsty Zionism permeating our campus … The proprietors of this eviction notice demand your immediate removal.”
In September, the Anti-Defamation League (ADL) and the Academic Engagement Network (AEN), released survey results showing that 73 percent of Jewish faculty witnessed their colleagues engaging in antisemitic activity, and a significant percentage named the Faculty and Staff for Justice in Palestine (FSJP) group as the force driving it.
Of those aware of an FSJP chapter on their campus, the vast majority of respondents reported that the chapter engaged in anti-Israel programming (77.2 percent), organized anti-Israel protests and demonstrations (79.4 percent), and endorsed anti-Israel divestment campaigns (84.8 percent).
“Colleges and universities are meant to be open, safe, learning environments where faculty and students alike feel comfortable sharing ideas and having open discourse,” AEN executive director Miriam Elman said in a statement. “It’s disturbing, but perhaps unsurprising, that Jewish and Zionist faculty on campuses across the country are experiencing antisemitic hostility and retaliation for their beliefs.”
Follow Dion J. Pierre @DionJPierre.