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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Ben Shapiro denounces Tucker Carlson at Heritage, urges policing of conservative movement
(JTA) — Ben Shapiro walked onto a Heritage Foundation stage Wednesday and used it to draw a line against Tucker Carlson and a strain of conservatism Shapiro warned is drifting toward conspiracy theories and antisemitism.
For a talk that lasted about an hour, Shapiro, one of the most prominent Jewish voices on the American right, denounced Carlson by name, arguing that the former Fox News host no longer belongs inside the conservative movement and urging the institution hosting him to enforce what he called “ideological border control.”
“A conservatism that treats Tucker Carlson as a thought leader is no conservatism,” Shapiro said. “If conservatives do not stand up and draw lines, conservatism and the dream of America itself will cease to exist.”
The speech was as notable for its venue as for its content. It was hosted by Kevin Roberts, Heritage’s president, who has come under fire in recent months for publicly defending Carlson after Carlson interviewed Nick Fuentes, a white nationalist and Holocaust revisionist. Roberts’ comments triggered resignations and criticism from Jewish leaders and former Heritage affiliates. Two more trustees of the foundation resigned this week over Roberts’ support for Carlson.
Despite the directness of Shapiro’s message, and his explicit call for Heritage to police the boundaries of the conservative movement, Roberts did not respond to the criticism or address antisemitism on the right during the event.
In his opening remarks, Roberts praised Shapiro as a “patriot,” a “man of faith” and a “trusted counselor,” and described Shapiro’s book as “a truly good book,” without mentioning Carlson, Fuentes or the controversy that has engulfed the organization. When Roberts moderated the discussion that followed, he pivoted to policy topics including immigration, housing affordability and elections, again avoiding any reference to Carlson or antisemitism.
Roberts also did not acknowledge the resignations or public criticism that followed his defense of Carlson, At the conclusion of the event, he broadly aligned Heritage with Shapiro’s message, telling the audience, “Count on Heritage to fight with you.”
In his speech, Shapiro accused Carlson of abandoning free-market principles, rejecting constitutional governance and advancing conspiracy theories that echo antisemitic tropes, particularly around Israel and Jewish influence. He cited Carlson’s repeated criticism of Israel, his suggestion of “nefarious Israeli influence in American government,” and his hostility toward Christian Zionists.
Shapiro also criticized Carlson for repeatedly platforming figures with extremist or antisemitic records, including Fuentes, whom he described as “America’s foremost Hitler apologist,” as well as Russian ideologue Alexander Dugin and revisionist historian Darryl Cooper. “None of this comports with traditional American values,” Shapiro said.
Shapiro framed the moment as a test of the conservative movement’s credibility. “Conservatism means something,” he said. “And if we refuse to stand for it and defend it, it will disappear.”
The post Ben Shapiro denounces Tucker Carlson at Heritage, urges policing of conservative movement appeared first on The Forward.
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Citing Sydney attack, police in London say they will now arrest those who chant ‘globalize the intifada’
(JTA) — Police in London and Manchester, England, say they will now arrest pro-Palestinian protesters who chant the phrase “globalize the intifada,” in a policy change responding to the deadly terror attack on Jews celebrating Hanukkah in Sydney.
Police in London also indicated that they will take more aggressive action to limit protests near synagogues where services are taking place.
The commissioner of the Metropolitan Police in London and the chief constable of Greater Manchester Police announced the new policies on Wednesday, saying in a statement that they had decided to act even though prosecutors had long advised that “the phrases causing fear in Jewish communities” were not criminal offenses.
“Now, in the escalating threat context, we will recalibrate to be more assertive,” they said, noting that the changes were “practical and immediate.”
The chant “globalize the intifada” is used widely used at pro-Palestinian protests and according to many of its proponents is meant to galvanize worldwide solidarity against Israel. Its critics, including many Jews, charge that it is a call for violence against Jews. “Intifada,” which means “uprising” or “shaking off” in Arabic, was the name of two violent Palestinian uprisings including one from 2000 to 2005 that killed an estimated 1,000 Israelis in terror attacks, including on buses, at cafes and at recreational centers.
The phrase has drawn renewed scrutiny in the wake of the Bondi Beach attack in Sydney, which killed 15 people. Authorities said the alleged attackers, who are not accused of using the phrase, had pledged allegiance to the Islamic State terrorist group. A man who pledged allegiance to the Islamic State staged an attack on a Manchester synagogue on Yom Kippur in October in which two people were killed.
Among those drawing a connection between the Sydney attack and the protest phrase was British Chief Rabbi Ephraim Mirvis.
“Why is it still allowed? What is the meaning of ‘globalize the intifada’? I’ll tell you the meaning — it’s what happened on Bondi Beach,” Mirvis told the BBC this week. He added, “We have to be far stricter with regard to what people are allowed to say.”
The British police crackdown on the phrase contrasts with the stance taken in New York City by Mayor-elect Zohran Mamdani, a longtime advocate for the Palestinian cause. During the campaign, he declined to condemn the phrase and then, after hearing from Jewish New Yorkers, said he would “discourage” it. But Mamdani, who hires the police chief and sets department priorities, has said he is not comfortable “with the idea of banning the use of certain words.”
In London, police are already acting on their new policies. The Metropolitan Police relocated a planned demonstration on Wedneday away from areas of London where public Hanukkah celebrations were scheduled, igniting allegations from the Palestine Solidarity Campaign that its protest was being illegally banned.
The police department said that was not true. And the statement announcing the new policies emphasized that they are not intended to prevent legal protest.
“All members of society have a responsibility to consider their impact on others – it is possible to protest in support of Palestinian people without intimidating Jewish communities or breaking the law,” the statement said.
The rally on Wednesday night attracted about 1,000 people, the Palestine Solidarity Campaign said on social media, including former Labour Party leader Jeremy Corbyn.
The post Citing Sydney attack, police in London say they will now arrest those who chant ‘globalize the intifada’ appeared first on The Forward.
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After MIT professor’s killing, Jewish influencers spread unverified antisemitism claim
There is no evidence that Nuno F.G. Loureiro, an M.I.T.-affiliated scientist who was shot Monday at his home in Brookline, Mass., was killed in an antisemitic attack. It’s not even clear that he was Jewish.
But in the hours after his death Tuesday morning, a rumor spread that Loureiro was Jewish — and targeted for his pro-Israel politics. In the wake of a mass killing at a Hanukkah celebration in Sydney, Australia, prominent Jewish social media influencers pointed to Loureiro’s death as proof that Jews all over the world were under attack.
The claim appeared to originate from Ira Stoll, the author of a conservative-leaning Substack newsletter called The Editors. In the newsletter and on X, Stoll reported Tuesday that Loureiro was Jewish. On Substack, Stoll attached a screenshot of a Threads post in which a user with that name defended Israel and criticized Hamas.
There was just one problem: The Threads account did not belong to the slain M.I.T. professor. But in an online information ecosystem that rewards virality, paranoia and hot takes — and whose most influential voices are rarely beholden to journalistic ethics — the unverified assertion took hold.
“Loureiro has been reported to be Jewish with strong pro-Israel views,” the pro-Israel account StopAntisemites shared with more than 350,000 followers. Quoting that post, pro-Israel activist Eyal Yakoby wrote to his 250,000 followers on X, “Every Jew must arm themselves.”
Influencers who repeated Stoll’s claim stated it as fact, usually without stating their source of information. If they had, other uses might have seen that Stoll deleted the X post, and edited his Substack article to include a clarification that MIT had clarified the Threads account belonged to a different person.
Instead, the unverified claim spread to other platforms.
“It’s Jew-hunting season,” the pro-Israel food influencer Gabriel Boxer, who goes by Kosher Guru, and the Jewish account Community News told nearly 400,000 Instagram followers in a joint post. Marnie Perlstein, an Australian Jewish influencer, asked in a Reel why the media wasn’t talking about Loureiro’s Jewish heritage.
There was a good reason legacy media that covered Loureiro’s death, among them the Associated Press and The New York Times, did not report that Loureiro was Jewish: It’s not yet clear whether he was. Indeed, some evidence suggests he wasn’t.
At around the same time as Yakoby’s post, a man named Joah Santos tried to shoot down the rumor, saying Loureiro, a friend of his, was not Jewish and would have never spoken about Israel or Gaza. (The Forward has reached out to Santos.)
StopAntisemites’ post had been reposted nearly 2,500 times and received nearly 600,000 views as of this Wednesday evening, and remains visible on X. Santos’ opposing claim, meanwhile, has been seen only 150,000 times.
The idea that Loureiro was Jewish eventually found its way into Yeshiva World News and the Jerusalem Post, which called Loureiro “a Jewish and vocal pro-Israel nuclear scientist.”
Authorities have opened a homicide investigation into Loureiro’s death; no suspects or possible motives have been disclosed. Funeral details have not been announced.
It’s possible that Loureiro was Jewish — neither the university that employed him nor his family has stated otherwise. But no one has been able to say definitively that he was.
The MIT media relations team told the Forward it could not comment on a staff member’s ethnicity or religion. MIT Hillel did not respond to a voicemail left Wednesday evening.
Bruno Cappi, who described himself as a close friend of Loureiro’s in the MIT physics department, said in an interview that he had worked with the professor since 2016 and that his friend had never mentioned being Jewish during that time. Many of their colleagues in the department were Jewish, Cappi said, with last names typical for Jewish ancestry like Friedman and Rosen; if someone were attacking Jews, why would they go after someone whose Jewish identity was not widely known? “It’s all absurd,” he said.
More than 24 hours after Santos and others tried to correct the record, the articles from the Jerusalem Post and Yeshiva World News remained online. The posts by Yakoby, KosherGuru and Perlstein — none of whom responded to requests for comment prior to publication — also remain up as of this publication. (Some X posts have pending crowd-sourced Community Notes underneath stating he is not Jewish and linking to Santos’ post, but those notes are not currently being shown to all users.)
Additional evidence that Loureiro was pro-Israel was also thin: An X user claimed that a Google Street view image of the professor’s home showed a “Stand With Israel” sign. If the image did depict his building, it had been taken three years earlier; it also showed a multifamily building, and Loureiro — if he did live in the building at the time — did not necessarily live in the unit with that window.
Nevertheless, the claim continued to spread. Around 8 p.m. ET on Tuesday — several hours after the posts from Stoll and StopAntisemites — a Wikipedia article was created about Loureiro, which claimed he was born “to a Sephardic Jewish family.” That claim remained on the article for four hours before a different editor removed it.
The post After MIT professor’s killing, Jewish influencers spread unverified antisemitism claim appeared first on The Forward.