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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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What happened during the 2025 Israel-Iran war? A timeline.
(JTA) — The U.S.-Israeli military attack on Iran that launched early Saturday morning comes eight months after the last Israel-Iran war, in June 2025.
As we wait to see what happens in the current war, here’s a look back at how the 2025 conflict played out, from uneasy tensions to U.S. intervention to a grim death toll for Israelis.
- April 2024: First exchange of missiles between Israel and Iran in the 45-year history of the Islamic Republic:
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May-June 2025: Tensions built in the weeks and days leading up to the attack, with the international community condemning Iran’s failure to abide by past nuclear agreements. Diplomatic efforts stalled as officials on all sides signaled that a direct confrontation was possible.
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June 13: Israel launches its attack on Iranian nuclear facilities and ballistic missile program, followed shortly by a warning from Israeli Prime Minister Benjamin Netanyahu that retaliation by Iran was “expected in the immediate future.”
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June 13—: As Israel continues to pummel targets in Iran, Tehran counter-attacks, sending missiles almost nightly. Twenty-eight people are killed in Israel, including four women in an Arab town in northern Israel; a Ukrainian family that had come for cancer treatment for their daughter; and an activist at her home in Beersheba. Many others lost their homes. Flights, schools and workplaces are all massively disrupted.
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June 18: Donald Trump, who had run on a platform of opposing all war, sends mixed signals about whether he will jump in, as the Israelis clearly hoped he would. Trump tells reporters days into the conflict that “nobody knows what I’m going to do.”
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June 21: The United States joins the fight, striking three sites associated with Iran’s nuclear program, including Fordow, Natanz and Esfahan, alongside Israeli forces. The deeply buried facilities were seen as impossible to target without U.S. arms.
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June 23: Trump announces a ceasefire on social media. Iran’s Supreme National Security Council claims victory following the announcement despite striking Israel in its immediate wake. Israel does not say it had acceded to a ceasefire until many hours later.
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Aftermath: The extent of damage to the Iranian regime was unclear. Even on Saturday, as Trump renewed the fight against the Islamic Republic following negotiations that he said had not been satisfactory, he said last year’s strikes had “obliterated” Iran’s nuclear program. But the regime was rebuilding it, he and other observers said, and Iran had reportedly stockpiled more missiles than it had before the 2025 war. And the regime remained intact, clamping down a domestic protest movement by killing tens of thousands of protesters within 48 hours last month. Trump initially threatened to strike over the mass killings but did not.
This article originally appeared on JTA.org.
The post What happened during the 2025 Israel-Iran war? A timeline. appeared first on The Forward.
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Sirens, shelters and an empty Old City: Jerusalem rattled on the first day of war with Iran
(JTA) — JERUSALEM — Jacob Phillips’ first trip to Israel from his home in Germany was in 2023, to visit Holocaust survivors in Tel Aviv as part of a university program. It was cut short by the Oct. 7 Hamas-led attack, which forced him to leave the country.
He returned with his girlfriend this month to see the sites he missed. “Because the last trip, it was a harsh cut,” he said. “That’s why we came back, to visit the people I met here in Israel.”
On Saturday, Phillips and his girlfriend Michelle were among the very few people walking the streets in Jerusalem as another war unfolded, with Iran. The war, which began when Israel and the United States together attacked Iran early Saturday, had already sent them multiple times to shelters and scrambled their departure plans for next Thursday. Ben Gurion Airport is closed until at least March 7.
Phillips said he was in touch with the German consulate and felt safe in Jerusalem despite the incoming missiles, citing Israel’s Iron Dome air defense system. He said he remained happy to be in Israel.
“I wanted to come here to learn about the Jewish experience, especially as a German, and I feel like I have gotten to see so much of it,” Phillips said.
While missile impacts rocked Tel Aviv and elsewhere in Israel, an eerie calm pervaded the streets of Jerusalem on Saturday, extreme even for Shabbat, as residents hunkered down at home between the sirens that indicated that war with Iran had begun anew. The sirens scattered the prayer services that dot the holy city and disrupted plans for shared meals.
The gates of the Old City were closed by Israeli police to everyone but residents. A crowd of Hasidic Jews argued with officers, petitioning for entry to pray at the Western Wall but ultimately giving up and turning back.
One resident who ventured out between air raid alerts said the assault had provided “pauses just long enough to walk up the stairs before heading back [to the shelter] again.”
Those who braved journeys away from their homes offered a general consensus that the war would be significantly worse this time around, only nine months after a 12-day war that led to the deaths of 32 Israelis. In that conflict, Iran launched more than 500 ballistic missiles at Israel and targets throughout the Middle East in retaliation for strikes that Israel initiated and the United States joined.
This time is indeed different. President Donald Trump and Prime Minister Benjamin Netanyahu are gunning for regime change and said they believed Iran’s supreme leader, Ayatollah Ali Khamenei, had been killed in an opening salvo. Sensing an existential threat, the Islamic Republic of Iran has already escalated its response, using its firepower against not only Israel but U.S. targets throughout the Middle East.
Richard Weiner and Rolly Feld had been in Nahariya, in Israel’s north, until Saturday morning. When the sirens began, they drove back to Jerusalem in the hope they would be safer in the city and farther from significant military targets for the Iranian regime, including the port of Haifa, which was struck by an Iranian barrage at 10 a.m.
Feld recounted that while driving down Route 4 toward Jerusalem, it felt as if they were being chased by missiles. Periodically, another batch of air raid alerts would sound, forcing them to shelter in tunnels along the highway.
Feld said he would have preferred to continue driving, contrary to the advice of Israeli authorities who recommend pulling over and lying flat to avoid exposure to shrapnel from missile impacts.
“My wife wanted all the time to stick to the guidelines, to stop the car and stay away, and I keep driving fast then stopped in the tunnels. It’s a compromise,” Feld said.
Weiner, who grew up in Israel but has lived as an adult in South Africa, was critical of Netanyahu’s decision to launch the strikes.
“What he’s doing is horrible for the Iranian people and it’s horrible for the people over here. The government is pushing for this; the people are not.” Weiner identified himself as “something of a pacifist,” adding, “We have to look for other ways of dealing with the Iranian government, as irrational as they are. We should be supporting the people who are protesting and not trying to topple the government by killing the leadership.”
Weiner and Feld bantered back and forth on a sidewalk in the leafy neighborhood of Rehavia, discussing the possibility of further escalation and whether it was Israel’s place to intervene on behalf of the Iranian people — if that was indeed part of the calculus.
Weiner concluded, “I have a love-hate relationship with this country. I come back and this happens again. This is clearly not the answer. Many people will be killed, and it’s horrible that tens of thousands have been killed due to their dissent, but how does this help?”
The question of whether the war would succeed in the U.S.-Israeli ambition of achieving regime change in Iran was a preoccupation of many of those who were out and about.
“The chance of actual change is so low,” said Ishay, 44, a Jerusalem resident. “Like in Israel, there is such a strong contingent of those with radical beliefs in Iran. Even if the regime is toppled, who will replace Khamenei?”
Information was hard to come by throughout the day, though over time it became clear that missile impacts had been confirmed in multiple locations, including Bnei Brak, where Magen David Adom treated people who were wounded. By overnight, it was clear that one woman had been killed and another man had been seriously wounded in Tel Aviv.
The war comes as Israel prepares to celebrate Purim, a Jewish holiday commemorating the overthrow of an oppressive Persian regime, offering a powerful parallel for the current moment.
In the lead-up to the holiday, two Israelis stood talking down the street, seemingly unconcerned by the sirens, both in costume — one wearing a sombrero, the other dressed as a clown.
Yael, who lives in Rehavia, was walking her dog, Lucky, in Meir Sherman Garden Park in central Jerusalem.
“We’ve just come to expect this. I am raising my children here in Israel, but sometimes I wonder if there is a future here,” she said.
For Phillips, the fact that both of his visits to Israel have been derailed by two different conflicts did not dampen his support for Israel’s decision to launch the attacks on Iran.
“It’s time to change the regime there because of the nuclear weapons; it’s important to have this under control,” he said. “For Israel, it will be a hard time, I think, but nothing is free. You have to pay with something.”
This article originally appeared on JTA.org.
The post Sirens, shelters and an empty Old City: Jerusalem rattled on the first day of war with Iran appeared first on The Forward.
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Israel says Iranian supreme leader Khamenei killed during strikes on Tehran
(JTA) — Ayatollah Ali Khamenei, Iran’s supreme leader, was killed Saturday morning during a joint U.S.-Israeli strike that hit targets throughout the country, Israeli officials have announced.
In a televised address late Saturday, Prime Minister Benjamin Netanyahu said there were “growing signs” that Khamenei had been killed during an Israeli strike on his compound in Tehran. Shortly after the address, Israeli officials told Axios and the Associated Press that they had confirmed his death.
The alleged death of Khamenei, 86, who has ruled Iran since 1989 and was one of the world’s longest-serving authoritarian leaders, would serve as a major blow to the Islamic Republic regime, which Netanyahu and President Donald Trump both said they sought to topple in the strikes.
Trump cautiously confirmed the reports of Khamenei’s death on Saturday, telling NBC News about the Israeli report, “We feel that that is a correct story.” The president also told ABC correspondent Rachel Scott, “I don’t want to say anything definitively until I see things but we believe he is, and much of their leaders are gone.”
Iran appeared to deny claims that Khamenei had died on Saturday, with Iranian state media reporting that a source close to Khamenei’s office said, “I can tell you with confidence that the leader of the revolution is steadfast and firm in commanding the field,” according to Reuters.
Khamenei reportedly appointed a deputy to succeed him ahead of the strikes. But the CIA has assessed that he may be replaced by hardline figures from the Islamic Revolutionary Guard, according to Reuters.
Trump said he believed a large number of other Iranian officials were killed in the initial strikes, but neither he nor Israeli officials immediately named other officials they believed had been killed.
This article originally appeared on JTA.org.
The post Israel says Iranian supreme leader Khamenei killed during strikes on Tehran appeared first on The Forward.