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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Hezbollah Leader Leaves Open Possibility of New War With Israel
Lebanon’s Hezbollah Chief Naim Qassem gives a televised speech from an unknown location, July 30, 2025, in this screen grab from video. Photo: Al Manar TV/REUTERS TV/via REUTERS
The head of Lebanese terrorist group Hezbollah said on Friday it retained the right to respond to Israel‘s killing days ago of its top military commander and left open the possibility of a new conflict with Israel.
Naim Qassem spoke in a televised address as fears grew in Lebanon that Israel could escalate its bombardment of the country to compel Iran-backed Hezbollah to relinquish its arsenal across the country, which the group has repeatedly rejected.
Israel‘s killing of Hezbollah’s top military commander Haytham Ali Tabtabai in a strike on Beirut’s southern suburbs on Nov. 23 sharpened those worries.
Qassem said the group would “set the timing” for any retaliation, and said threats of a broader air campaign had no impact on the group – but that renewed war was possible.
“Do you expect a war later? It’s possible sometime. Yes, this possibility is there, and the possibility of no war is also there,” Qassem said.
Qassem did not explicitly say what the group’s position would be in a new war but said Lebanon should prepare a plan to confront Israel that relies on “its army and its people.”
Qassem also said he hoped Pope Leo’s upcoming visit to Lebanon “will play a role in bringing about peace and ending the [Israeli] aggression.”
Lebanon is under growing pressure from both Israel and the United States to more swiftly disarm Hezbollah and other militant groups across the country.
Moments after Qassem’s speech ended, Israeli military spokesperson Avichay Adraee said the Lebanese army’s efforts to seize Hezbollah weapons in the country’s south were “inadequate.”
“Hezbollah continues to manipulate them and work covertly to maintain its arsenal,” Adraee said in a post on X.
But Hezbollah has said it is unwilling to let go of its arms as long as Israel continues its strikes on Lebanese territory and its occupation of five points in the country’s south.
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Supermajority of US Jews See Mamdani as Anti-Israel and Antisemitic, Poll Finds
New York City mayor-elect Zohran Mamdani attends a press conference at the Unisphere in the Queens borough of New York City, US, Nov. 5, 2025. Photo: REUTERS/Kylie Cooper
A strong majority of American Jews perceive New York City Mayor-elect Zohran Mamdani as both anti-Israel and antisemitic, according to a new poll from the Jewish People Policy Institute.
The “Voice of the Jewish People Index for November” reveals a stark and alarming divide between the incoming Mamdani administration and a significant portion of the Jewish population. According to the poll, a substantial two-thirds, 64 percent, of US Jews now perceive him as both anti-Israel and antisemitic, marking the highest percentage recorded for this metric since tracking began earlier this year. Only 9 percent of Jews perceive him as neither anti-Israel nor antisemitic.
Anxieties over Mamdani transcend political lines, with strong majorities of Jews across all but the “strong liberal” cohort believing he holds antisemitic and anti-Israel views. Mamdani’s victory has elicited a strong emotional response, with the dominant post-election sentiment reported being “concern” at 56 percent. In contrast, only 13 percent indicated feeling “hope” after his victory.
The survey of US Jewry paints a picture of a community increasingly on edge over anti-Israel hostility being legitimized in high-profile political office, with the Mamdani election serving as a critical tipping point. Crucially, this apprehension translates directly into fears for physical safety. An overwhelming 67 percent of respondents believe Mamdani’s elevation to office will lead to a direct decline in the security of New York’s Jewish residents, according to the poll.
The results come after Mamdani faced intense criticism from Jewish leaders and pro-Israel advocates for issuing a statement that appeared to legitimize a gathering of demonstrators who called for violence against Jews outside a prominent New York City synagogue last week. The protesters were harassing those attending an event being held by Nefesh B’nefesh, a Zionist organization that helps Jews immigrate to Israel, at Park East Synagogue in Manhattan.
The mayor-elect issued a statement that “discouraged” the extreme rhetoric used by the protesters but did not unequivocally condemn the harassment of Jews outside their own house of worship. Mamdani’s office notably also criticized the synagogue, with his team describing the event inside as a “violation of international law,” an allegation apparently referencing Israel’s settlement policies in the West Bank.
The Jewish People Policy Institute’s poll also reveals that a commanding 70 percent of US Jews self-identify as Zionist, reinforcing that support for Israel is a central, non-negotiable pillar of their identity. Conversely, only 3 percent of respondents identify as anti-Zionist, undercutting the notion that support for the Jewish state is not popular among the vast majority of the Jewish community. Furthermore, a decisive majority of 72 percent indicated that anti-Zionism is antisemitism, while a mere 11 percent indicated that anti-Zionism and antisemitism represent two separate belief systems.
On the broader security landscape, concern over rising antisemitism is nearly universal. While a majority (62 percent) expressed concern about antisemitism emanating from both the political right and left, the breakdown confirms a distinct partisan fear. Staunchly liberal Jews are more worried about the right, while staunchly conservative Jews are more worried about the left, though the anxiety itself is broad and deep.
In recent months, popular conservative pundits such as Tucker Carlson and Candace Owens have gone viral by launching antisemitic tirades and participating in Holocaust denialism, underscoring concern that anti-Jewish opinions are becoming mainstreamed among the American right. Likewise, anti-Israel protests have ravaged American universities in the two years following the Hamas-led Oct. 7, 2023, slaughters in Israel, highlighting the pervasiveness of anti-Jewish sentiment in left-leaning spaces such as academia.
The Big Apple has been ravaged by a surge in antisemitic incidents since Hamas’s Oct. 7, 2023, massacre across southern Israel. According to police data, Jews were targeted in the majority of hate crimes perpetrated in New York City last year. Meanwhile, pro-Hamas activists have held raucous — and sometimes violent — protests on the city’s college campuses, oftentimes causing Jewish students to fear for their safety.
Mamdani, a far-left democratic socialist and anti-Zionist, is an avid supporter of boycotting all Israeli-tied entities who has been widely accused of promoting antisemitic rhetoric. He has repeatedly accused Israel of “apartheid” and “genocide”; refused to recognize the country’s right to exist as a Jewish state; and refused to explicitly condemn the phrase “globalize the intifada,” which has been associated with calls for violence against Jews and Israelis worldwide.
Leading members of the Jewish community in New York have expressed alarm about Mamdani’s victory, fearing what may come in a city already experiencing a surge in antisemitic hate crimes.
A Sienna Research Institute released in early November poll revealed that a whopping 72 percent of Jewish New Yorkers believe that Mamdani will be “bad” for the city. A mere 18 percent hold a favorable view of Mamdani. Conversely, 67 percent view him unfavorably.
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Somaliland Partnership Could Be a ‘Game Changer’ for Israel in Countering Houthis, Experts Say
Smoke billows following an Israeli air strike in Sanaa, Yemen, Sept. 10, 2025. Photo: REUTERS/Khaled Abdullah
Israel’s potential partnership with Somaliland could be a “game changer,” boosting the Jewish state’s ability to counter the Yemen-based Houthi terrorist group while offering strategic and geographic advantages amid shifting regional power dynamics, experts assessed.
The Institute for National Security Studies (INSS), a prominent Israeli think tank, released a new report arguing that Somaliland’s strategic position along the Red Sea, its closeness to Houthi-controlled areas in Yemen, and its willingness to work with pro-Western states could make it a key ally for Israel, benefiting both nations amid rising regional volatility.
Somaliland is an unrecognized state in the Horn of Africa, situated on the southern coast of the Gulf of Aden and bordered by Djibouti to the northwest, Ethiopia to the south and west, and Somalia to the east.
Unlike most other states in the region, Somaliland has relative security, regular elections, and a degree of political stability — qualities that could make it a valuable partner for international allies and a key player in regional cooperation.
“Somaliland’s significance lies in its geostrategic location and in its willingness — as a stable, moderate, and reliable state in a volatile region — to work closely with Western countries,” the INSS report said.
“Somaliland’s territory could serve as a forward base for multiple missions: intelligence monitoring of the Houthis and their armament efforts; logistical support for Yemen’s legitimate government in its war against them; and a platform for direct operations against the Houthis,” it continued.
The Iran-backed terrorist group has been waging an insurgency in Yemen for the past two decades in a bid to overthrow the Yemeni government.
Since 2014, the Houthis have controlled a significant portion of the country’s northern territory and areas along the Red Sea, which they captured in the midst of a civil war.
The Yemeni terrorist group began severely disrupting global trade with attacks on shipping in the Red Sea corridor following the Hamas-led invasion of and massacre across southern Israel on Oct.7, 2023, arguing their aggression was a show of support for Palestinians in Gaza.
Since the start of the Israel-Hamas war, Houthi terrorists in Yemen have regularly launched missiles and drone attacks targeting the Jewish state. However, the Iran-backed group has stopped firing in recent weeks, amid the current ceasefire in Gaza.
The Houthi rebels — whose slogan is “death to America, death to Israel, curse the Jews, and victory to Islam” — said they would target all ships heading to Israeli ports, even if they did not pass through the Red Sea.
According to the newly released study, Israel could gain multiple advantages from formal recognition of Somaliland, including a pro-Western partner with substantial mineral resources and a rare foothold of stability along the Red Sea.
Beyond targeting Israel, the Houthis have threatened — and in some cases attacked — US and British ships, prompting both Western allies to carry out multiple retaliatory strikes against Houthi targets in Yemen. The US and the Houthis reached a ceasefire in May that did not include Israel.
“Since the Gulf states, the United States, and Israel have all fought the Houthis in recent years without achieving a decisive outcome, Somaliland’s location — and the possibility of operating from its territory — could be a game changer,” the study noted.
In the wake of the Oct. 7 atrocities, the Houthis — designated as a terrorist organization by several countries including the US, Saudi Arabia, Malaysia, the United Arab Emirates, Australia, Canada, New Zealand, and Israel — have launched over 200 missiles and 170 attack drones in repeated attacks against the Jewish state.
“Beyond its valuable location, no less important is the fact that Somaliland’s government is eager for broad cooperation with pro-Western states — a combination of willingness and capability,” the report said.
“Messages from Somaliland indicate that [the country] is prepared to maintain broad security relations with the US, including hosting an American base, and even with Israel,” it continued.
Amid rising tensions in the Red Sea and shifting regional dynamics, the report noted that informal contacts already exist between senior officials of the two states, paving the way for potentially significant formal relations.
At a time when Israel is facing a hostile campaign from some Western and regional actors, Somaliland’s largely pro-Israel public discourse suggests it could serve as a reliable and supportive partner in the region, according to INSS.
