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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Antisemitism and ‘The End of History’ That Never Came to Pass
Roses are placed on a sculpture of Mikhail Gorbachev in memory of the final leader of the Soviet Union, at the “Fathers of Unity” memorial in Berlin, Germany August 31, 2022. Photo: REUTERS/Lisi Niesner
In the summer of 1989, a few months before the Berlin Wall fell, a political scientist named Francis Fukuyama published an essay that came to define a new understanding in the West.
Titled simply “The End of History?”, the piece described the defeat of fascism in World War II and the collapse of the Soviet Union and its socialist ideology. It appeared that Western liberal democracy and free-market capitalism had won the ultimate battle of ideas — at least for the moment.
Events in recent years have proven this thesis false. History didn’t end — and Fukuyama probably knew it never would. The battle of ideas will always return, and in many ways, it never went away.
During the last 40 years, Western civilization, capitalism, and nationalism have been under attack. Likewise, bigotry against Jewish people never went away. There is nothing new under the sun about Jew hatred except the delivery system. The traditional engines of antisemitism have largely been supplanted by a new engine: the social media algorithm.
The stark, un-sugar coated reality is that the Jewish people have been abandoned, and the illusion of modern safety is quickly eroding.
What stings the most is the profound sense of betrayal from communities that the Jewish people poured their hearts, souls, and resources into elevating.
Over the last century and a half, the Jewish community played an outsized, foundational role in championing civil rights, fighting alongside the African American community, the feminist movement, driving progress within academia and LGBTQ rights.
To watch significant factions of those exact same groups turn their backs, stay silent, or actively fuel hostility today is a heartbreaking reality to reckon with. It sends a crystal-clear message that must be internalized immediately: there ought to be a stricter balance between “fixing the world” and tending to the survival of one’s own community.
One cannot control what is outside one’s control, but one can focus on what is in their control.
The era of relying on the world’s collective conscience is officially over, and the path forward must be primarily inward, focused on self-reliance, self-defense, and resilience. It requires an unrelenting effort to tell our story and win the war for hearts and minds. We must unflinchingly call out the blatant hypocrisy of institutional and communal betrayal, as difficult as that may be.
It is no longer sufficient to excel exclusively in the boardroom or the classroom. True self-preservation demands a willingness to face physical reality. Security cannot be guaranteed by others, and protecting families and institutions means prioritizing physical fitness and the practical readiness to defend oneself on the streets, in schoolyards, and at the workplace.
With traditional institutions increasingly failing to offer protection, self-reliance becomes an absolute necessity. We must look at past fair-weather allies and actively seek new partners who offer mutual respect and reciprocal support. Survival and resilience demand that the Jewish community adapt, unite, and lead from a position of strength.
The peaceful illusion of “The End of History” never arrived; the battle of ideas has returned, and we must be ready for the fight.
Daniel M. Rosen is the chairman and Co-founder of IMPACT, a 501c3 dedicated to organizing, empowering and mobilizing individuals to combat Jew hatred on social media and beyond. He is a regular contributor to The Jerusalem Post, JNS, Times of Israel, Israel National News, The Algemeiner, and other publications. Follow us at @joinimpactnow
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Why Do We Read the Book of Ruth on Shavuot?
Shavuot. Ruth in Boaz’s Field by Julius Schnorr von Carolsfeld, oil on canvas, 1828; National Gallery, London. Photo: Wikipedia.
All Biblical festivals and special days relate to time — whether it is daily, monthly, annually, or seasonally. Awareness of the natural world comes with awareness of oneself, our transience, and the ups and downs of life. Who are we? Where do we belong? All of this is the core of religious life, which helps us to live in the world in the best way that we can.
Shavuot started as a harvest festival. There are three. Pesach is the first, with the earliest barley crop. Shavuot celebrates the beginning of the wheat and fruit harvests. And Sukkot is the culmination of the agricultural year and the celebration of water and rain, which are essential for a successful agricultural year.
But as we became less and less of an agricultural society, other themes emerged to add to the message of Shavuot specifically. The rabbis added the theme of Torah. But why, then, did the rabbis choose the Book of Ruth to be read on Shavuot?
It is set against a background of harvests — and how unpredictable they can be. The failed harvest caused the emigration of Elimelech’s family from Israel. Then the cycle turned, and rich harvests in Israel enabled Naomi to come back. Ruth decides to stay with Naomi and become part of the Israelite people. In Ruth’s magnificent declaration “Where you go, I will go. Where you stay, I will stay. Your people are my people, and your God, my God … only death will separate us.”
The Book of Ruth illustrates the choices people make and their consequences. To leave. To come back. To change one’s religion and nation. To act with love and care. To be charitable and kind. The goodness of a person rather than genealogy or status. It displays the redemptive powers of women. But it also recognizes the drawbacks of societies, class systems, levels of wealth, and the limitations of conventions and rules.
But Naomi and Ruth are destitute. Biblical laws required redemption. When a family fell on hard times, and sold their property, the relatives had a legal obligation to redeem the loss and try to reinstate them. The poor also had legal rights to glean fields as they were being harvested, and landowners had to leave corners of fields to the poor, all the poor, even foreigners.
The Torah set the tone for a just society, one that guaranteed that the weakest and most disadvantaged would be helped. If the Torah imposed commandments that connected humanity with God, it also required, just as much, that humans connect with each other. As the Prophet Yeshayah said repeatedly, God wants kindness more than sacrifices or hypocritical prayers.
The most popular explanation of the link between Shavuot and Ruth is that Ruth actually chose to live a life according to Naomi’s Israelite customs and ideals. She made the commitment that the Israelites made at Sinai. As Boaz said to her when he met her, “May the God of Israel, under whose wings you have come to trust, reward you.”
It does not matter where you come from as much as who you are. And this challenges us to think about what our commitments are today, and what we value and spend our time on.
Ruth’s story is of how life is unpredictable and often tragic. And yet, through human kindness — which the Bible stresses — we can find redemption and build a better world.
That’s true no matter what is happening around us; the Torah’s messages for us and our people are as important today as ever.
Happy Shavuot and Chag Sameach.
The author is a writer and rabbi, currently based in New York.
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The Limits of Campus Solidarity: Why Are Some Issues Seemingly Ignored By Campus Activists ?
Student activism on university campuses often presents itself as part of a broader global struggle for human rights and liberation. Students organize campaigns and protests under the belief that they are standing on the side of justice. Universities themselves have also long been spaces where political movements grow, and where students engage with wider global issues.
But if campus activism is truly rooted in the goal of human rights, it is worth asking why some movements receive enormous attention while others receive little to none.
Activist movements often present themselves as universal movements for justice, but in practice they are shaped by ideology and institutional campaigns. This does not necessarily invalidate these movements, but it does challenge the idea that campus activism is merely a neutral response to injustice.
An example of this contrast can be seen through the differences between campus mobilization around Gaza, and the relative absence of sustained activism in support of issues like the situation in places like Sudan — and also in Iran, including supporting Iranian students who actively protest their own government.
At the University of East Anglia (UEA), as at campuses across the UK, the past number of years has brought visible and sustained pro-Palestine organizing with protests, encampments, and marches of more than 400 students calling for divestment. It also involves motions brought before the Students’ Union resulting in a longstanding institutional boycott policy against Israel.
Over the same period, Iranian students and civilians have protested against the political repression and government-sponsored violence in Iran, most noticeably during the “Women, Life, Freedom” movement. This past January, it’s reported that tens of thousands of innocent protestors were murdered by the regime, and many more were jailed.
Yet at UEA, as at most British universities, this did not translate into encampments, sustained protest weeks, or motions to the Students’ Union. The same is true for many other conflict areas around the world — and the contrast is difficult to ignore.
The point here is not that students should protest every global issue equally. That would be unrealistic. Student movements naturally focus on certain causes more than others. But this contrast does raise an important question: what determines which global issues become campus movements and which do not?
I believe part of the answer lies in activist infrastructure. Some causes already have established student organizations and national campaigns with clear institutional mechanisms. At UEA, campaigns related to Palestine, for example, often involve established movements such as Boycott, Divestment and Sanctions (BDS), which provide students with clear actions to take, such as lobbying student government and hosting annual protest weeks where official language is promoted. There are funding networks and experienced organizers behind the scenes who help translate political concerns into sustained campus activism.
By contrast, Iranian dissident movements do not have the same level of organized support. There are fewer established student campaigns, fewer institutional demands directed at universities and fewer organized networks translating concern into campus activism. A student at UEA who wanted to organize meaningfully around Iran would find considerably less infrastructure available to them than one organizing around the Israel-Palestinian conflict.
Another factor may be related to how students interpret global politics more broadly. On many campuses, political activism tends to be framed through narrow ideas like decolonial theory and the history of Western imperialism. Within this framework student activists tend to focus on issues where Western powers are seen as solely responsible for global injustice. Whether this is introduced or sustained in classrooms or in college group meetings is a subject for another piece, but in this context it doesn’t really matter.
What this contrast suggests is that campus activism is not guided by moral principles alone, but is instead shaped in large part by the existing political frameworks.
Recognizing this does not require assuming bad intentions on the part of student activists. Many student movements are motivated by genuine concern. But like all political movements, individuals must be wary of manipulation and groupthink.
Individual action and anger become tools for someone else’s ideas, so it’s important that we are all responsible with what we choose to put our energy towards. If campus activists at UEA claim to stand for universal human rights, then they must also be willing to ask the difficult question of why some struggles seem more important than others.
Skye Phillips is a final year International Relations and Modern History student at the University of East Anglia in Norwich, England. She is a 2025/6 fellow for CAMERA. Opinions expressed are those of the author and do not necessarily reflect those of CAMERA.

