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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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NYPD chief pledges to protect Jews at Central Synagogue one week after Shabbat attack
(JTA) — New York City Police Commissioner Jessica Tisch said she felt a “deeply personal” commitment to protect Jews in a speech at Central Synagogue, where she is a member, in the aftermath of an attack during Shabbat services there.
Tisch addressed the Reform synagogue in Midtown Manhattan during its Friday evening prayers a week after a man disrupted the service by shouting obscenities, punched a congregant in the face and spat on and headbutted a Black security guard while calling him a racial slur. Suspect Larry Montes, who was arrested at the scene, has been charged with hate crimes in federal and state court.
Tisch said there were no serious injuries. She called the attack “a message written in violence,” intended to tell “everyone who shares the victim’s identity that they do not belong, that they are vulnerable, and that they should be afraid.”
She also noted that roughly half of confirmed hate crimes in New York City have for years targeted Jews, who make up about 10% of the population.
“As a proud Jew and a lifelong member of this congregation, you have my word that I stand with you in these uncertain and precarious times,” said Tisch, adding that her commitment at Central Synagogue was “deeply personal.”
Tisch spoke after an interfaith group of seven Christian, Muslim and Jewish leaders gave remarks about solidarity between their communities.
“Might our presence here be a testament to the ties, the durable ties that bind each of us together,” said Cardinal Timothy Dolan.
“We are here tonight to affirm that you do not walk through this city alone, but you are held in a covenant between our communities,” added Rev. Adriene Thorne of The Riverside Church. “What affects one of us touches all of us.”
Montes told NYPD officers after his arrest that he felt disrespected at the Central Synagogue service and described the incident as “a racial thing” and “all religious motivated,” according to a federal criminal complaint. He also said that he identified as Jewish.
His aunt, Myriam Montes, told The New York Post that he was “mentally traumatized because of his desire to belong to that religion [Judaism].” The New York Times reported that Montes had a history of mental health issues documented by the NYPD.
A Facebook page that appears to belong to Montes is littered with posts about Israel and Judaism. They include an image of a map of Israel with the text, “Keep Israel in your heart,” a video of Rabbi Yosef Mizrachi discussing why evangelical Christians support Israel and a video comparing Mayor Zohran Mamdani with Iran’s former supreme leader, Ruhollah Khomeini.
This article originally appeared on JTA.org.
The post NYPD chief pledges to protect Jews at Central Synagogue one week after Shabbat attack appeared first on The Forward.
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Israel slammed for closing probe into killing of seven World Central Kitchen workers
(JTA) — TEL AVIV — The United Kingdom, Canada and Australia jointly condemned Israel for declining to open a criminal probe into the April 2024 killing of seven World Central Kitchen workers in Deir al-Balah.
The three countries, whose citizens were among the dead, called the decision “shameful,” adding that “the victims of this incident and their families deserve justice and accountability, and we will continue to seek answers on their behalf.”
Poland, who also lost a citizen in the strike, also sharply criticized Israel and summoned its ambassador to the Foreign Ministry in Warsaw last week. Australia also summoned Israel’s ambassador.
The seven aid workers were killed by an Israeli airstrike after they had just dropped off food supplies at a warehouse. The army mistook them for Hamas operatives, according to the IDF.
In a statement released last week, the IDF said its prosecutors found that despite serious failures in its assessment that Hamas had seized the aid convoy, commanders’ decisions raised no “reasonable suspicion of criminal misconduct.”
The World Central Kitchen (WCK) had hired armed guards and had not coordinated the route with the IDF, leading the army to conclude Hamas had seized the supplies and that its operatives were in the vehicles that left the warehouse, according to the army.
José Andrés, the Spanish-American chef who founded World Central Kitchen, said at the time that the convoy had been targeted “systematically, car by car.”
The WCK denounced the IDF’s decision, writing in a statement last week, “There has never been any excuse or justification for the attacks, and there is nothing in this account that does so. The decision is inconsistent with the full truth and deeply offensive.”
It called for an independent investigation into the strikes on the convoy, “because the IDF cannot credibly investigate its own conduct.”
The WCK incident was one of five cases out of Gaza about which the IDF on Wednesday gave an update regarding its investigations, including the death of Hind Rajab, age 5, on January 29, 2024.
She had been traveling in a vehicle in Gaza with six members of the Hamada family, which included her aunt, uncle and five cousins. In its statement Wednesday, the IDF admitted for the first time that it fired at the vehicle, killing five members of the Hamada family. Hind and her 15-year old cousin Layan Hamada initially survived, but were trapped in a combat zone and killed within hours.
The IDF said it is opening an investigation into the events in the hours that followed the initial shooting of the five members of the Hamada family, including Hind’s death.
Hind’s killing resonated globally, galvanizing students 5,700 miles away who seized Hamilton Hall during the Columbia University protests, renaming it “Hind’s Hall” after her.
The film “The Voice of Hind Rajab,” built around recordings of her phone calls with the Red Crescent begging for help, was nominated for an Academy Award this year.
The IDF had initially said its forces were not within firing range of the vehicle. The army’s announcement Wednesday was a reversal of that position.
“Troops fired at a vehicle that was approaching them,” even though the army had issued a notice to Gaza residents to stay away from the area, the military explained.
“According to the reports published, this vehicle belonged to the Hamada family. As a result of the fire, five of the vehicle’s passengers were killed, and two survived: Hind Rajab and her cousin Layan Hamada,” the IDF stated.
The experience of the two girls caught in an active combat zone was documented by the Red Crescent after Layan called its operators. Once she was killed by gunfire, Hind continued to talk to the dispatchers until she too was killed.
The Israeli army described how it tried to coordinate with the Red Crescent to allow for an ambulance to evacuate the girls.
“Upon the ambulance’s arrival at the scene of the incident, a shell was fired toward it,” resulting in the deaths of the two paramedics travelling in it,” the IDF said. “Several days later, the bodies of the seven members of the Hamada family, including the bodies of Hind and Layan, were recovered from the vehicle. In addition, the bodies of the two paramedics were recovered from the ambulance.”
The statement does not say how Hind and Layan died.
The IDF said it was ordering the investigation because of failures in coordinating the ambulance’s movement, but that it could not release further details while the probe is ongoing.
In a statement to JTA, the Palestinian Red Crescent said it “demands an independent international committee of inquiry into this incident, as well as the protection of medical personnel wherever they may be.” It added, “There is no communication with the Israeli occupation regarding this matter or any other. The Palestinian Red Crescent will cooperate with the investigation once it is international and independent.”
The IDF said last week it was also opening a criminal probe into the killing of 15 Palestinian emergency workers, including a U.N. employee, in March 2025.
In its statement last week, the IDF on that day said its forces had set an ambush for Hamas vehicles in Tel al-Sultan. “Approximately one hour later, the troops received a report regarding five vehicles moving toward them at high speed,” the military said.
“The vehicles stopped in very close proximity to the troops, and their occupants rapidly disembarked. A decision was then made to open fire toward them. Approximately fifteen minutes later, the troops fired at an additional vehicle that arrived at the scene,” the military explained. Only later, the army said, did its forces understand that they had struck ambulances, a fire truck, and a U.N. vehicle. The army said that six of the emergency workers were also Hamas members.
The earlier IDF review led to the dismissal of a deputy commander after professional failures were found. At first, the military said that the vehicles approached without their emergency signals activated, an account contradicted by cellphone video recovered from one of the dead paramedics. On Wednesday, the military said that there was reasonable suspicion of criminal conduct.
The IDF declined to investigate two other incidents involving the deaths of four employees of the medical aid group Doctors Without Borders, two of whom were killed in the Khan Younis area in February 2024, and another two who were killed in Gaza City in 2023.
In a statement on its website, Doctors Without Borders rebuked the IDF’s decision to close the cases. “This is not justice,” the group said. “Two years of silence, followed by closures that raise more questions than they answer. However, it is the predictable output of a military apparatus investigating itself.”
B’Tselem, the left-wing Israeli human rights organization, went further, telling the JTA that Israel’s military law enforcement system, “is not a genuine mechanism for uncovering the truth and ensuring accountability, but a whitewashing mechanism designed to create the appearance of an investigation.”
Yair Dvir, the spokesperson, added that such investigations focus on low-ranking soldiers while “the policies, orders, and senior military and political officials behind them remain outside the scope of investigation.”
This article originally appeared on JTA.org.
The post Israel slammed for closing probe into killing of seven World Central Kitchen workers appeared first on The Forward.
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When does criticizing Israel become antisemitism? Ask Mark Ruffalo
American actor Mark Ruffalo on Saturday denied that he is antisemitic, one day after Paramount accused the actor of invoking antisemitic tropes in his campaign against the studio’s $111 billion bid to acquire Warner Bros. Discovery.
The clash lands as Paramount is trying to clear the last major obstacle to closing the Warner Bros. Discovery deal: a lawsuit filed by California and 11 other state attorneys general seeking to block it on antitrust grounds.
“The accusation that I am antisemitic is appalling and fundamentally dishonest,” Ruffalo said on Saturday. “Criticizing the actions of the Israeli prime minister, a military technology contract, or the executives who supply it is not the same as criticizing Jewish people.”
Now, what started as a celebrity spat has turned into a stand-in for a much bigger fight: When does criticizing Israel’s government turn into hating Jews?
Ruffalo and his defenders say targeting a defense contractor’s technology and a media family’s wealth is ordinary corporate criticism. Paramount and its allies say invoking Israel in a business dispute imports old tropes about Jewish power and money into a fight that has nothing to do with Jews. The same argument has played out over campus protests, in Congress and across the globe since the Oct. 7, 2023, Hamas attacks on Israel.
The dispute began Friday, when Ruffalo posted a 2024 clip of former Oracle CEO Safra Catz reportedly discussing “profoundly scary technologies” the company built for the Israeli military after Oct. 7. Along with the clip, Ruffalo wrote that the war in Gaza was “a genocide, which was built on an apartheid system of oppression powered by Oracle.”
Larry Ellison, who co-founded Oracle and has an estimated net worth of around $200 billion, has personally backstopped $40.4 billion in equity financing for his son David Ellison’s Paramount to acquire Warner Bros. Discovery.
Ruffalo called the elder Ellison a “classic Oligarch” and warned that the “most destructive and inhuman forces in the world” would soon sit inside an important media company if the merger succeeds. The deal would give the family control of CNN. It already owns CBS News.
Paramount fired back. “We are, as always, troubled when antisemitic tropes are invoked in purported service of a business dispute,” a company spokesperson told The Wrap, a Hollywood trade publication. “Words like ‘genocide’ and ‘apartheid,’ applied to a corporate transaction, aren’t just wrong — they’re a bridge too far, and they cheapen the very real suffering those words are meant to describe.” The company added that the episode “exposes the true motivation of some who have advocated opposition to this transaction.”
It’s not the first time Paramount has made that argument. Axios reported in June that company executives believed antisemitism was fueling opposition to the merger more broadly, pointing to the Ellisons’ Jewish identity and Larry Ellison’s friendship with Israeli Prime Minister Benjamin Netanyahu.
Ruffalo pushed back on social media Saturday refuting the accusation that he is antisemitic and adding: “Everything I know about acting, activism, and humanism has been profoundly shaped by the Jewish friends, colleagues, and loved ones who have been integral and family throughout every point of my life.”
An advocate and activist
Ruffalo, 58, is best known for playing the Hulk in the Marvel cinematic universe and has been nominated for four Academy Awards, for his performances in The Kids Are All Right, Foxcatcher, Spotlight and Poor Things.
He has also built a reputation as one of Hollywood’s most consistent activists, campaigning for environmental causes and protesting against the Trump administration. This fight is the latest flashpoint in the actor’s history of pro-Palestinian activism.
Since the Hamas attack on Israel, he has frequently called out Israel’s military action in Gaza, notably wearing an Artists4Ceasefire pin to the 2024 Oscars. In September 2024, he was among more than 700 SAG-AFTRA members who signed a letter demanding the actors’ union publicly call for a Gaza ceasefire and protect pro-Palestinian members from what they described as industry blacklisting.
In September 2025, he said he supported efforts to “boycott, divest, sanction, and prosecute” Israel. And just 10 days before the Oracle post, he joined Javier Bardem, Susan Sarandon and other artists in a statement arguing that despite the U.S.-brokered truce in place since October 2025, “there is no ceasefire in Gaza.”
That history is why three prominent voices in the fight against antisemitism sided with Paramount over the weekend.
“Words matter, and so does the willingness to draw a line when legitimate debate gives way to antisemitic tropes,” wrote Jim Berk, CEO of the Simon Wiesenthal Center, praising the studio for “refusing to allow prejudice to masquerade as political or corporate criticism.”
He went on: “Invoking Israel in an issue where it is completely irrelevant is a textbook case of obsession and demonization.”
Creative Community for Peace, a Hollywood group that pushes back on boycotts of Israel, went further, with executive director Ari Ingel accusing Ruffalo of fusing “hostility toward Israel and Zionism with Jewish-associated wealth, media ownership, oligarchic power and ominous warnings about concentrated control into a single narrative.”
Jonathan Greenblatt, the CEO of the Anti-Defamation League, called Ruffalo’s posts “cynical and sickening.”
Antisemitism vs. anti-Zionism
The fight lands amid the worst stretch of global antisemitism in decades. Researchers at Tel Aviv University found that 20 Jews were murdered in antisemitic attacks worldwide last year, the highest toll in more than 30 years — a count that includes a gunmen who killed more than a dozen people at a Hanukkah celebration on Sydney’s Bondi Beach in December.
As incidents rise, and amidst Israel’s ongoing campaign in Gaza and its war with Iran, the country’s standing in the world has cratered.
A Pew Research Center survey of 36 countries this spring found a median of 67% hold unfavorable views of Israel, with opinion growing more negative since 2025 in most countries where Pew has trend data. Even in the U.S., Israel’s staunchest ally, Americans no longer clearly side with Israelis over Palestinians for the first time since Gallup began asking in 2001 — a reversal driven largely by independents and voters under 35.
Where the merger stands
Representatives for Paramount and California are expected to meet Monday for preliminary talks, at Paramount’s request, though people briefed on the discussions cautioned there’s no guarantee they will lead anywhere. The Writers Guild has also sued to block the deal.
The stakes of delay are real: if the deal doesn’t close by October, Paramount would owe Warner Bros. Discovery shareholders hundreds of millions of dollars in fees. If there is no resolution, a trial is set for March.
The post When does criticizing Israel become antisemitism? Ask Mark Ruffalo appeared first on The Forward.
