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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Colorado congressional race upset hinged on Israel
A democratic socialist who put condemnation of Israel front and center in her campaign defeated a long-serving member of Congress in Colorado’s congressional primary Tuesday, adding to recent upsets that are rocking the Democratic party and Jewish politics.
Melat Kiros beat U.S. Rep. Diana DeGette, a 15-term incumbent first elected in 1996, just one week after two New York members of the Democratic Socialists of America movement defeated sitting congressmen targeted as supporters of military aid to Israel.
“Denver voters of all ages, of all races, of all religions sent a clear message: We will not wait!” Kiros declared in her victory speech, which took aim at U.S. aid for Israel. “We will not wait to reject corporate PACs like AIPAC. No, we will not wait to end the genocide in Palestine.”
She will face Republican Christy Peterson in the general election but is favored to win the heavily Democratic district.
Meanwhile, Colorado Attorney General Phil Weiser, the son and grandson of Holocaust survivors, won the Democratic nomination to replace the term-limited Gov. Jared Polis, who also is Jewish. David Seligman, a progressive Jewish candidate for the open attorney general seat, lost in a four-way contest to Secretary of State Jena Griswold, who gained notoriety for removing Donald Trump from Colorado’s 2024 ballot.
Kiros, who was born in 1997, the year DeGette took office, used Israel as a wedge throughout the campaign — calling for an arms embargo against Israel, including a suspension of funding for defensive weapons including the Iron Dome.
She also vows to abolish the federal Immigrations and Customs Enforcement agency and pass Medicare for all.
Hasan Piker, the progressive streamer who has been accused of trafficking in antisemitism, attended Kiros’ victory party in Denver Tuesday. She also picked up endorsements from U.S. Sen. Bernie Sanders and a slew of leftist groups. Some Jewish Coloradans supported her, saying that her harsh criticism of Israel is necessary and warranted.
In her victory speech on Tuesday, Kiros reminded supporters that she did not flinch when her former law firm, Sidley Austin, threatened to fire her if she didn’t take down a post on Medium addressed to law firms nationally supporting anti-Israel student protesters on college campuses — and was ultimately terminated.
Kiros’ victory on Tuesday comes on the heels of the defeat of two Democratic incumbents in New York targeted specifically for their support of aid to Israel. A former Gaza war encampment leader on Columbia University’s campus, Darializa Avila Chevalier, beat incumbent Rep. Adriano Espaillat, while former New York City Comptroller Brad Lander will replace Rep. Dan Goldman. Another candidate who campaigned on Israel, Claire Valdez, secured the nomination for another House seat being vacated by Rep. Nydia Velazquez in New York’s 7th district.
Like Kiros, both Valdez and Avila Chevalier are DSA members. Lander, who is Jewish, left DSA after Oct. 7, 2023, when DSA promoted a pro-Palestinian Times Square rally that Avila Chevalier attended.
Like Avila Chevalier, Kiros has come under scrutiny for her repudiation of Israel and its supporters.
In the final stretch of her campaign, Kiros gained national attention for declining to declare antisemitic the 2025 firebombing of a group holding a vigil in Boulder, saying in an interview: “I don’t know what was in the heart of the perpetrator. All I know is that he attacked innocent people because of what they might have believed,” adding that she could not say what they believed, either: “most of them were probably just there to ask that the people who were kidnapped on Oct. 7 be returned to their families.”
The attacker, Mohammed Soliman, was heard saying “Free Palestine” as he threw molotov cocktails and used an improvised flamethrower to burn 13 people, including an 82-year-old woman who later died of her wounds.
As a candidate, Kiros has said in interviews that weapons that defend Israeli citizens against attacks from Iran and Hezbollah “give Israel the cover” to continue policies of genocide and ethnic cleansing. (Genocide scholars have debated whether the war in Gaza rises to the level of genocide.)
And asked whether Israel “had it coming” on Oct. 7, Kiros told a local news channel “no, not at all — it’s about understanding the conditions in which violence and war happens.” She said Israel had resisted change despite decades of international frustration with its policies; her job as a member of Congress, she said, was to change those conditions.
In the gubernatorial contest, Weiser’s victory over U.S. Sen. Michael Bennet made him the likely next governor of the state. Colorado has not had a Republican governor since 2007.
Bennet’s mother, like Weiser’s, survived the Holocaust. She was smuggled out of the Warsaw Ghetto as a child before her family immigrated to New York. But Bennet was raised Christian and does not identify as Jewish.
Estare Weiser was born in Buchenwald the day before the camp was liberated. Now 81, she was photographed celebrating with Weiser, 58, at his victory party Tuesday.
Weiser’s platform focuses on expanding the state’s universal preschool program, defending LGBTQ+ and women’s rights and countering Republican gerrymandering efforts in other states. He entered the race as an underdog, but successfully attacked Bennet for backing several Trump cabinet nominees.
The post Colorado congressional race upset hinged on Israel appeared first on The Forward.
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Survey: Jews in smaller communities feel less heard when raising concerns about antisemitism
(JTA) — Jews living in smaller communities are less likely than those in large communities to feel their concerns about antisemitism are taken seriously by law enforcement and would-be allies, a new survey from the Jewish Federations of North America has found.
Jews in smaller communities were “lacking a sense of allyship in the communities around them,” said Mimi Kravetz, the chief impact and growth officer for JFNA.
“Jews in small communities tell us that they feel deeply concerned that they’re looking for support, that their leadership is looking for network and resources, because it can feel like they’re on their own,” Kravetz told the Jewish Telegraphic Agency.
The JFNA survey, which was compiled from its March 2025 study of Jewish Life in North America, found that 22% of Jews live in small communities. Defined as Jewish communities with fewer than 5,000 Jews living within five miles of their zip code, small Jewish communities are also more likely to be found in the South or in rural or suburban areas.
Although the survey found no statistically significant difference in the antisemitism experienced by Jews in smaller and larger communities, it found that Jews in small communities are more likely to feel that antisemitism is invalidated or dismissed.
Among respondents, 58% of Jews in small communities reported feeling more likely to be invalidated, compared with 48% of Jews overall.
Jews in small communities were also less likely to express confidence in local law enforcement’s responses to antisemitism. Just 39% of Jews in small communities say local law enforcement takes antisemitism seriously, compared with 47% of Jews in larger communities.
Leaders of small Jewish communities also feel less physically safe in Jewish spaces than their big city counterparts: 60% of those small-community leaders said they feel safe, compared to 86% of community leaders overall.
While the survey found that 50% of Jews in smaller communities report being unengaged in Jewish life, compared to 36% of Jewish respondents overall, they were just as likely to say they wanted greater connection to Jewish life.
The survey suggested that geographic constraints and limited availability of Jewish life likely caused the disparity in engagement, even as Jews sought out Jewish connections in the wake of the Oct. 7 attacks in Israel.
Kravetz said Jews in small communities were just as likely as Jews in big communities to crave those connections.
“What’s needed in small Jewish communities is more leadership infrastructure and support for Jewish life,” Kravetz said.
The survey was conducted before the January arson attack on Beth Israel Congregation, the only synagogue in Jackson, Mississippi, which drew renewed attention to the security challenges facing smaller Jewish communities.
Michele Schipper, the CEO of the Goldring/Woldenberg Institute of Southern Jewish Life, a nonprofit that supports Jewish communities across the South and was housed inside Beth Israel Congregation prior to the arson attack, said security remains a challenge for some smaller congregations.
“For some of those smaller communities, they may not be able to have personnel on site every time they’re open,” Schipper said. “It may be an older building. Not everyone is able to get one of the secure community grants,” she said, referring to federal and state government grants to nonprofits seen as vulnerable to attack.
Earlier this month leaders from Jewish communities across the South convened at the ISJL’s annual conference in Charlotte, North Carolina, where Schipper said they discussed strategies for keeping smaller communities safe.
“One of the things we really did share is how important it is not to isolate ourselves in these communities, but to continually build relationships with the local community, with local law enforcement, so that when, God forbid, something happens, you’re not starting to reach out or wait for somebody to contact you,” Schipper said.
Looking ahead, Schipper said her message to Jews in small communities was to “continue to build relationships in your own local community, and just continue to participate in the Jewish community and stay strong and positive.”
The study, which was conducted online by JFNA from March 5-25, 2025, surveyed 5,798 total U.S. adults, of which 1,877 identified as Jewish. The margin of error for Jewish adults was ± 2.26%, and samples were weighted to be representative of the U.S. population and Jewish community.
This article originally appeared on JTA.org.
The post Survey: Jews in smaller communities feel less heard when raising concerns about antisemitism appeared first on The Forward.
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Hitler appears in the baby photos section of a New Jersey middle school
(JTA) — Adolf Hitler cropped up in the student baby photos section of a New Jersey middle school yearbook, prompting condemnation from school officials and local Jewish leaders.
In a letter sent last Thursday to the school community, East Brook Middle School Principal Ryan Aupperlee said that the school in Paramus had launched an investigation into the incident in “coordination with law enforcement.”
“Adolf Hitler represents hatred, antisemitism, and the horrors of the Holocaust, including the murder of six million Jews,” Aupperlee wrote in the letter obtained by the Jewish Telegraphic Agency. “An image of him has no place in a yearbook created for our students. It does not reflect who we are or what East Brook stands for, and we condemn its inclusion without reservation.”
Sean Adams, the superintendent of Paramus Public Schools, told JTA in an emailed statement that the yearbooks were taken back from the students “the same day they were distributed, before the students left school for the day.”
“We are working with the yearbook company to develop a solution that will allow us to redistribute the yearbooks after removing the offensive content while still allowing students to retain the handwritten, personalized messages their classmates and teachers had already written in their yearbooks,” Adams said.
Adams said that an investigation into the incident was “ongoing,” and that “any details related to students must remain confidential.”
The incident comes amid a spate of allegations of antisemitism in New Jersey schools in recent years. In 2024, the U.S. Department of Education opened an investigation into Teaneck Public Schools after parents alleged the system had fostered an antisemitic climate since the Oct. 7, 2023 Hamas massacres in Israel. The same year, teachers at Fort Lee High School presented a lesson that described Hamas as a “Palestinian political party and armed resistance movement.”
A high school yearbook in East Brunswick, New Jersey, also drew condemnation and was recalled in 2024 after a photo of the “Jewish Student Association” was replaced with one of a Muslim student group.
Jason Shames, the president and CEO of the Jewish Federation of Northern New Jersey, said that the incident was “shocking people to the core.”
“I’m not rushing to judgment, but again, if I know that it’s a minor, I want consequences. If I know that’s an adult, I want consequences,” Shames said, adding that the Jewish community “demands” to see accountability.
On Friday, Paramus Mayor Chris DiPiazza condemned the incident in a post on Facebook, writing that, “Any examples, like yesterday’s, does not reflect Paramus.”
Shames said that while he felt the school “handled it right,” he was still looking to other state leaders for a statement condemning the incident.
“There should be global condemnation,” Shames said. “If the school has already done it, and the mayor’s already done it, where’s the uproar?”
He said the incident reflected a broader normalization of antisemitism.
“It’s infuriating that it’s come to this. There’s a bigger statement about the illness in American society today, and the antisemitism, and the hate that’s involved in this,” Shames said. “Even if it winds up being two middle school kids who thought it was funny, we have a problem now with people thinking Hitler and Nazi jokes are funny.”
Rabbi Arthur Weiner, the leader of the Conservative Congregation Beth Tikvah in Paramus, said that he was first alerted to the yearbook by a congregant whose child attends the school.
On Monday, Weiner sent a letter to congregants saying that he was “angered by this blatant antisemitic incident,” and had been in contact with the school district and local elected leaders about their response.
“Events like these are of great concern to us both personally and as a community,” Weiner wrote. “Incidents involving Nazi imagery or references to Hitler are not merely offensive. They touch deep historical wounds and remind us why vigilance remains so important.”
Weiner said that the local Jewish community could “take heart in the reaction of the authorities to this particular event.”
“We have not always seen that clear and unambiguous response from school districts when similar incidents of antisemitism and bias have occurred,” Weiner told JTA. “I think we’ve been very, very proud of the response.”
Rabbi Shmuel Goldstein of the Modern Orthodox Congregation Beth Tefillah in Paramus said that while many parents at his congregation had expressed “frustration,” “hurt,” and “concern” over the incident, they also felt “supported by the local government.”
Goldstein said that he nonetheless did “not feel that there’s nearly enough proactive measures in the local school systems.”
“These incidents don’t happen in a vacuum,” Goldstein said. “They happen because someone is taught at home on social media or informally amongst peers at schools, that it is okay to hurt Jewish people, that has to be made clear, that that is unacceptable.”
This article originally appeared on JTA.org.
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