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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews

(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”

But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.

Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.

“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher —  it’s really, really cool.”

The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.

“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”

The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.

Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.

“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.

Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.

Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)

CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.

“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”

Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.

Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)

“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”

Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.

Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.

The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”

Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.

Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.

With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.

“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”

Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.

He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.

“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”

Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.

In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.

“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”


The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.

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Anti-BDS order will test Mamdani on day one

Outgoing New York City Mayor Eric Adams is immediately testing his successor’s position on the boycott Israel movement as Zohran Mamdani takes office, at a moment when the city’s Jewish community remains divided over the next mayor’s priorities and his stance on Israel.

On Wednesday, Adams signed an executive order barring city agencies from participating in Boycott, Divestment and Sanctions efforts, which would pre-empt any moves by city officials to divest from Israel Bonds and other Israeli investments. Mamdani, a strident critic of Israel, has pledged to end the city’s decades-long practice of investing millions in Israeli government debt securities and has said he would order the arrest of Prime Minister Benjamin Netanyahu if he visits New York.

Mamdani’s transition team had no immediate comment.

But Adams was prepared for a response. “If the incoming administration wants to reverse” the executive order, then “that is on their watch,” he said.

Why ban BDS now? 

Adams announced the measure in remarks at the North American Mayors Summit Against Antisemitism, organized by the Combat Antisemitism Movement, in New Orleans, Louisiana. “You are being targeted,” Adams said. “And we have to be as intelligent and as focused, as strategic as possible. … That’s why I am signing an executive order today to deal with BDS, so we can stop the madness that we should not invest in Israel.”

Fabien Levy, the deputy mayor for communications, said the move, weeks before Adams departs, was “a flag in the ground” to state that the current administration “will not waver in the fight against antisemitism.”

New York City is home to the largest concentration of Jews in the United States. Many Jews view the bonds as a bulwark against the BDS movement, whose co-founder has stated that the goal is to apply economic pressure on Israel to end its occupation of the West Bank and to abolish Israel as a Jewish state.

The city’s investment in Israeli bonds was a flashpoint in the Democratic primary for mayor and in the general election. Mamdani, who co-founded the Students for Justice in Palestine chapter at Bowdoin College, pledged to publicly back the movement to boycott Israel. In an interview with the Forward in April, Mamdani said he would end Adams’ policies that he regarded as a violation of international law and human rights.

The city’s Jewish voters split in the competitive mayoral election last month — with former Gov. Andrew Cuomo receiving the support of most voters who identify as Jewish and dominating in Hasidic and Orthodox strongholds, while Mamdani got 31% of the vote and swept progressive Jewish neighborhoods in Brooklyn and Manhattan on his way to a citywide win. A recent poll of 745 American Jews by the Jewish People Policy Institute found that 64% of respondents view Mamdani as both anti-Israel and antisemitic, and 67% believe his election would make New York City’s Jews less safe.

Nonetheless, Mamdani’s positions on BDS and stance on the Israeli-Palestinian conflict resonated with a plurality of voters. Nearly half of Mamdani voters, 49%, said his position was a factor in their support, according to a CNN exit poll.

Levy, who is Jewish and accompanied Adams both on his four-day farewell trip to Israel and to Louisiana, said that the mayor is sending a message about what the city’s values are, “even if hating Israel has suddenly become ‘the cool thing’ by some.” In meetings and public remarks during his swing in Israel, Adams pointed out that Mamdani won with 50.4% of the vote, and that his policies were not popular. Mamdani met with Adams at Gracie Mansion earlier this week, a meeting that was kept private.

Mamdani will also have to decide whether to disband the recently-created mayor’s office to combat antisemitism, which has pursued a measure adopting the controversial International Holocaust Remembrance Alliance definition of antisemitism, which considers most forms of anti-Zionism as antisemitic. He’ll also need to decide whether to take action on Adams’ new  New York City–Israel Economic Council, an initiative to strengthen economic ties with the Jewish state.

What the executive order says 

Adams’ anti-BDS order bars agency heads, chief contracting officers and other mayoral appointees with contracting authority from adopting practices that discriminate against Israel or Israeli citizens. It also directs the city’s chief pension administrator and pension trustees appointed by the mayor not to support divestment from Israel Bonds or other assets.

Brad Lander, the outgoing city comptroller overseeing pension fund investments and a Mamdani ally, ended the city’s half-century practice of investing millions in Israeli government debt securities in 2023 when the holdings matured.

At the time, the city’s pension funds held $39 million in Israel Bonds, with a roughly 5% return. Lander, who is Jewish, maintained that he was following the city’s policy of avoiding foreign sovereign debt, treating Israel the same as other countries rather than giving it special treatment in the pension portfolio.

City pension funds also held more than $315 million in Israel-based assets, including nearly $300 million in common stock and over $1 million in Israeli real estate investment trusts.

Mark Levine, the comptroller-elect who is also Jewish, pledged to repurchase the bonds as part of the city’s portfolio. “This has been a rock-solid investment for decades,” he said. “Israel has never missed a bond payment, and a good, balanced portfolio should have global diversity.”

The post Anti-BDS order will test Mamdani on day one appeared first on The Forward.

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Senate Foreign Relations Committee advances Yehuda Kaploun as antisemitism envoy, with some dissent

(JTA) — Rabbi Yehuda Kaploun moved a step closer to becoming the next U.S. antisemitism envoy on Wednesday, as the Senate Foreign Relations Committee voted to advance his nomination in a divided 14-8 tally that reflected the partisan tensions surrounding his bid.

All 12 committee Republicans supported Kaploun, while only two Democrats — Sen. Jeanne Shaheen of New Hampshire and Sen. Jacky Rosen of Nevada — joined them.

Kaploun, a Chabad rabbi, businessman and 2024 Trump campaign surrogate, used his November confirmation hearing to highlight his personal encounters with antisemitism and to emphasize education, particularly about the Holocaust, as the central tool for combating hatred.

But Democrats focused instead on the administration’s approach to right-wing antisemitism, pressing Kaploun on Trump’s failure to denounce the extremist influencer Nick Fuentes after a recent interview conducted by Tucker Carlson. Kaploun avoided direct criticism of Trump, stressing free speech principles while asserting that the administration “is clear in condemning antisemitism.”

The vote came two weeks after 18 House Democrats urged the Senate to reject Kaploun’s nomination, citing his past partisan comments and legal controversies previously reported by the Jewish Telegraphic Agency. Shaheen said Wednesday she remained concerned about those remarks but hoped Kaploun would “be above partisanship” if confirmed, according to Jewish Insider.

Speaking soon after the vote at the Combat Antisemitism Movement’s North American Mayors Summit in New Orleans, Kaploun framed the challenge in civic terms.

“Antisemitism is anti-American. Racism is anti-American,” he said. “Myself, the president, the secretary of state, and the entire administration are going to work tirelessly to make sure religious liberty, justice, and restoring respect for humanity for everybody is the goal.”

The post Senate Foreign Relations Committee advances Yehuda Kaploun as antisemitism envoy, with some dissent appeared first on The Forward.

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Campus Frontlines: Professors and Students Continue to Fuel Antisemitism

A pro-Hamas group splattered red paint, symbolizing spilled blood, on an administrative building at Princeton University. Photo: Screenshot

There may be a ceasefire between Israel and Hamas, but on university campuses globally, antisemitism has yet to end. The encampments that took up space both on the lawns of universities and on the front pages of newspapers may be gone, but the new form of antisemitism, one that student leaders and professors are driving, is not.

The top global universities are expected to train students to become the next leaders in society. That requires complex courses to be taught with accuracy and objectivity.

This is not the case at Princeton, however. One course, entitled Gender, Reproduction, and Genocide, is scheduled for the spring 2025-2026 semester.

Taught by Nadera Shalhoub-Kevorkian, the course is said to explore “genocide through the analytic of gender” and specifically will focus on the “ongoing genocide in Gaza.”

In the course, students will “engage reproductive justice frameworks,” suggesting that Israel is committing genocide by deliberately targeting institutions that would prevent women from becoming pregnant. However, this claim, spread by the UN, has no factual basis.

The UN report relies on a 2024 ABC News story that claimed an IDF shell was deliberately fired at an IVF clinic in December 2023, allegedly destroying more than 4,000 embryos with the intention to “prevent births.”

But even ABC News and its sole source, who was not present at the time, could not verify that an IDF shell caused the damage. In fact, a wide-angle photo of the scene shows a nearby high-rise building visibly damaged, while the IVF clinic itself appears fully intact.

If the course’s entire framework being held up by falsified information wasn’t enough, it also seeks to compare the history of the “genocide” in Gaza to other genocides, including the Holocaust. There is no lack of moral clarity more evident than flattening the Holocaust into a political talking point. No comparison can be made between a war of defense and the industrialization of murder that the Nazis waged against the Jewish people.

Yet, this vile comparison does not come as much of a surprise, considering the professor herself has, in the past, denied the murder and assault of Jews.

Antisemitism from faculty is not limited to academic courses. A Students for Justice in Palestine (SJP) chapter at University College London hosted Samar Maqusi as part of a series titled “Palestine: From Existence to Resistance.” Although the lecture was advertised as a discussion on the origins of Zionism, Maqusi instead promoted classic antisemitic tropes, including that Jews require the blood of gentiles for making their “special pancakes,” referring to a medieval blood libel in which Jews use the blood of gentiles for making matzah.

Unfortunately, many discussions of Zionism on university campuses come from those with hostile and thus inaccurate beliefs on what it truly means to be a Zionist.

Even in an interfaith discussion at the City College of New York, a Hillel director was told he was “responsible for the murder” of Gazans and caused “disgust” in other participants because he was a Zionist. Activist and student groups further condemned the interfaith discussion. Not in favor of defending the Hillel director whose sole wrongdoing was being a Jew, but because interfaith efforts were causing the “normalization of Zionism.

In warping the definitions to fit the narrative of the speaker or lecturer, lectures and campus spaces have become breeding grounds for bias and thinly veiled antisemitism.

Antisemitic Student Voices

Student leaders and activists have also frequently isolated their Jewish peers.

At The Harvard Crimson, one column suggests that there are some “visions of Zionism more morally objectionable” and therefore one might “feel wary of staying friends with Zionists.” It should then be no wonder to the author why Jewish students feel isolated on campuses.

This becomes all the more problematic when the students elected to represent the entire student union are not neutral nor representative on complex issues, particularly regarding the Israeli-Palestinian conflict at large.

At the University of Oxford, the Oxford Student Union elected Arwa Elrayess as the incoming president. She has been part of a no-budget documentary on the pro-Palestine protests that erupted after October 7. In one post promoting the film, Elrayess makes the moral equivalence between the Holocaust and the war against Hamas in Gaza by comparing the deaths of Anne Frank and Hind Rajab, a Gazan civilian.

Elrayess is meant to represent all students equally. Still, her posts suggest otherwise and are part of a worrying trend of using Jewish trauma to uncritically discuss Israel’s war.

As the current academic year continues, it remains clear that the issue of antisemitism on campus has not gone away, nor can it be afforded to be swept aside and ignored. When courses are built on debunked claims and student leaders use Holocaust inversion to further their anti-Israel narratives, it becomes evident that this issue is not isolated but rather is systemic, requiring urgent and sustained action.

Jewish students on campuses worldwide deserve the same safety and respect as any other student, and all students deserve an education grounded in truth and accuracy. The moral and intellectual integrity of higher education depends on confronting antisemitism directly, rather than allowing it to fester under the guise of activism or academic freedom.

The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.

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