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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews

(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”

But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.

Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.

“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher —  it’s really, really cool.”

The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.

“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”

The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.

Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.

“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.

Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.

Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)

CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.

“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”

Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.

Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)

“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”

Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.

Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.

The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”

Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.

Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.

With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.

“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”

Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.

He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.

“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”

Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.

In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.

“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”


The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.

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Deni Avdija becomes first Israeli to be selected as an NBA All-Star

(JTA) — Portland Trail Blazers star Deni Avdija’s meteoric rise has officially reached a new stratosphere, as the 25-year-old forward has become the NBA’s first-ever Israeli All-Star.

Avdija was named an All-Star reserve for the Western Conference on Sunday, an expected but deserved nod after the northern Israel native finished seventh in All-Star voting with over 2.2 million votes, ahead of NBA legends LeBron James and Kevin Durant. Avdija’s breakout performance this season has earned him repeated praise from James and others across the league.

Avdija’s star turn began last year in his first season with Portland, when he further captured the adoration of Jewish fans across Israel and the U.S. But he took another step forward this season, averaging 25.8 points, 6.8 assists and 7.2 rebounds per game. His points and assists clips are by far the best of his career, and rank 13th and 12th in the NBA, respectively. He’s considered a front-runner for the league’s Most Improved Player award.

For close observers of Israeli basketball, Avdija’s All-Star selection is the culmination of a promising career that began as a teenage star with Maccabi Tel Aviv and made him the first Israeli chosen in the top 10 in an NBA draft.

“Deni Avdija being named an NBA All-Star reserve is an unbelievable achievement in the mind of every Israeli basketball fan,” Moshe Halickman, who covers basketball for the popular Sports Rabbi website, wrote in an essay for the Jewish Telegraphic Agency. “This is a dream come true for many — a dream that became realistic and even a must-happen during his breakout season — but something that in his first five seasons in the NBA never came across as something that was going to be real.”

Halickman, who has covered Avdija in Washington, D.C., and in Israel, wrote that Avdija is not only considered the greatest Israeli hooper of all time, but perhaps the best athlete to come out of Israel, period.

Oded Shalom, who coached Avdija on Maccabi Tel Aviv’s Under-15 and Under-16 teams, echoed that sentiment in a recent profile of Avdija in The Athletic.

“Even though he is only 25, I think he is Israel’s most successful athlete in history,’’ Shalom said. “We’ve had some great gymnasts — and I hope everyone forgives me for saying it, because we’ve had some great athletes — but I think Deni has become the greatest.”

Avdija’s ascension has also come against the backdrop of the Gaza war and a reported global rise in antisemitism, which he has said affects him personally.

“I’m an athlete. I don’t really get into politics, because it’s not my job,” Avdija told The Athletic. “I obviously stand for my country, because that’s where I’m from. It’s frustrating to see all the hate. Like, I have a good game or get All-Star votes, and all the comments are people connecting me to politics. Like, why can’t I just be a good basketball player? Why does it matter if I’m from Israel, or wherever in the world, or what my race is? Just respect me as a basketball player.”

Now, Avdija’s talents will be on display at the NBA All-Star Game, on Sunday, Feb. 15, in Los Angeles.

The post Deni Avdija becomes first Israeli to be selected as an NBA All-Star appeared first on The Forward.

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Democratic leader says GOP-led Congress boosted ICE funding while Jewish security is underfunded

House Democratic Leader Hakeem Jeffries used a Jewish gathering in New York on Sunday to spotlight what he described as an imbalance in federal priorities, building on outrage over the Trump administration’s violent crackdown in Minneapolis that resulted in two fatal shootings.

Jeffries criticized the Republican-controlled Congress for boosting immigration enforcement funding by billions while, he said, security funding for Jewish institutions continues to lag amid rising antisemitic threats. He said that in the One Big Beautiful Bill Act, which passed last July and included cuts to Medicaid, the Department of Homeland Security received an additional $191 billion, including $75 billion for ICE.

“If that can happen, then the least that we can do is ensure that this vital security grant program is funded by hundreds of millions of dollars more to keep the Jewish community and every other community safe,” Jeffries said.

The Nonprofit Security Grant Program, established by Congress in 2005 and administered by FEMA under the Department of Homeland Security, provides funding to nonprofits, including houses of worship, to strengthen security against potential attacks. Congress began significantly increasing funding in 2018 after a wave of synagogue attacks nationwide, bringing the program to $270 million today.

Major Jewish organizations are pushing to raise funding to $500 million amid rising antisemitic threats. Last year, the Trump administration briefly froze the program as part of broader agency cuts, and some groups have been reluctant to apply because applicants must affirm cooperation with federal immigration enforcement.

Jeffries said House Democrats strongly support an increase to $500 million annually to meet escalating security needs. “It’s got to be an American issue, because that is what combating antisemitism should be all about,” he said.

The breakfast, previously held at the offices of the UJA-Federation of New York, was held this year for the first time in the events hall at Park East Synagogue, which was the site of a pro-Palestinian protest last year that featured antisemitic slogans and posters.

Sunday’s program also included remarks from Senate Minority Leader Chuck Schumer, who told the audience that his support for Jewish security funding will only continue growing under his leadership, calling it his “baby.”

“As long as I’m in the Senate, this program will continue to grow from strength to strength, and we won’t let anyone attack it or undo it,” Schumer said.

Rep. Jerry Nadler, the co-chair of the Congressional Jewish Caucus who is retiring at the end of the year after 36 years in the House, also spoke at the event. Nadler, like several other Democrats in recent months, compared the actions of ICE agents to the Gestapo, Nazi Germany’s secret police. The comparison has drawn sharp criticism from Democrats, Republicans and Jewish leaders.

Support for Israel aid 

House Minority Leader Hakeem Jeffries and Senate Minority Leader Chuck Schumer on Feb. 1. Photo by Jacob Kornbluh

Both Schumer and Jeffries vowed in their remarks to continue supporting U.S. military assistance to Israel, amid increasing calls within the party for sharper opposition to Israel. Polls show that Democratic voters are increasingly sympathetic to Palestinians. In July, a record 27 Senate Democrats, a majority of the caucus, supported a pair of resolutions calling for the blocking of weapons transfers to Israel.

“I think it’s the humane thing to do to ensure that Israel has a right to exist as a Jewish and democratic state and eternal homeland for the Jewish people,” Jeffries said. The House Minority Leader, who has cultivated close ties with Jewish leaders since his election in 2012, noted that he has visited Israel nine times. He recalled that on his recent trip, Israel’s ambassador to the U.S., Yechiel Leiter, joked that it might be time for Democrats to buy property in Jerusalem.

Schumer, the nation’s highest-ranking Jewish elected official, has seen his popularity decline and has faced calls to step down from his role as leader. On Sunday, he pledged that he “will always fight to give Israel what it needs to protect itself from the many who want to wipe Israel off the face of the map.”

The post Democratic leader says GOP-led Congress boosted ICE funding while Jewish security is underfunded appeared first on The Forward.

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Antisemitism speech sparks pushback from Jewish conservatives

(JTA) — When Orit Arfa read political theorist Yoram Hazony’s recent comments on antisemitism on the American right, she decided that her past admiration for him no longer justified staying silent about what she sees as a moral failure.

Arfa, who served until last month as a spokesperson for Hazony, responded Thursday with a deeply personal essay in Tablet magazine titled “Yoram Hazony’s 15 Minutes.” She wrote about her departure after four years from the Edmund Burke Foundation, the organization Hazony founded that is an institutional hub of the national conservatism movement. In her essay, she accused Hazony of erasing work she and others did under his leadership and of publicly faulting Jewish institutions for failures she says he knowingly helped create.

“I have known and admired Yoram for many years,” Arfa wrote, praising his scholarship and describing his 2015 book on the Book of Esther as one of the most influential works in her intellectual life. “It’s with a heavy heart, then, that I feel compelled to set the record straight.”

An Israeli conservative intellectual, Hazony is one of the architects of national conservatism, arguing for a politics grounded in nationalism, religion and tradition. His ideas have gained influence among Republican politicians, donors and movement strategists, particularly within the wing of the party associated with figures like Vice President JD Vance.

Hazony’s influence has placed him at the center of a growing dispute on the Jewish right, as the movement he helped shape confronts allegations of antisemitism in its orbit. Hazony has declined requests for an interview from the Jewish Telegraphic Agency in recent months.

Because of Hazony’s prominence, Arfa’s break with him has resonated well beyond their personal history, highlighting a broader debate among Jewish conservatives over how to confront antisemitism when it comes not from political opponents, but from figures embedded in the American right.

That debate was thrust into the open after Hazony’s keynote speech earlier this week at the Second International Conference on Combating Antisemitism in Jerusalem, where he forcefully condemned antisemitic rhetoric aired on the program of conservative media figure Tucker Carlson. Hazony described Carlson’s show as a “circus of aggressive anti-Jewish propaganda,” listing familiar antisemitic tropes aired by guests.

“These aren’t normal political messages, disagreeing with other members of the Trump coalition on legitimate policy issues,” Hazony said. “They’re abusive, wild slanders, and their repeated appearance on Tucker’s show has persuaded almost every Jew I know that the program’s purpose is to drive Jews—along with tens of millions of Zionist Christians—out of the Trump coalition and out of the Republican party.”

At the same time, Hazony argued that Jewish and Christian Zionist activists had failed to persuade Republican leaders to distance themselves from Carlson — not because Carlson was too powerful, but because critics had not presented their case professionally. He mocked the absence of a concise, evidence-based “15-minute explainer video” that could persuade conservatives unfamiliar with Carlson’s program, calling this a sign of “extreme incompetence” by what he labeled the “antisemitism-industrial complex.”

That claim became the focal point of Arfa’s response.

“The truth, as Yoram well knows, is that there is such a video,” she wrote. According to Arfa, she and other Edmund Burke Foundation staff members worked with Hazony to produce exactly such an explainer — a 14-minute, 57-second compilation of examples of antisemitic rhetoric aired on Carlson’s program.

Hazony, she said, chose not to make it public.

“He kept it unlisted in an obscure account,” Arfa wrote, adding that she was “flabbergasted” to hear Hazony publicly insist no such work existed. “It saddens me that he would diminish the work of his dedicated employees by erasing our efforts.”

A spokesperson for Hazony did not immediately respond to a request for comment.

The dispute over Hazony’s speech has become a proxy for a larger argument about responsibility and strategy. Hazony is urging Jews to focus on building alliances with what he describes as the dominant nationalist wing of the Republican Party, arguing that moralistic confrontations risk alienating potential allies and entrenching antisemitism.

“What would you find if you actually invested the time and effort, and opened those doors?” Hazony said in his speech. “Mostly, you’d discover that nationalist Republicans are not anti-Semites. That they are strongly committed to having Jews in their coalition. That they would like to have closer relations with the Jewish community. That many of them see Israel as an inspiration and wish America were more like Israel. In short, you’d discover that most of them are potential friends and allies.”

Critics counter that this approach shifts responsibility away from political leaders who tolerate antisemitism. Several commentators on the right have argued that treating antisemitism as a communications problem, rather than a moral red line, risks normalizing it.

Tablet, where Arfa’s essay was published, issued an unusually scathing response on social media, accusing Hazony of effectively blaming Jews for their own marginalization.

In a post on X directly responding to a Hazony, Tablet wrote, “Tucker Carlson could goose-step down Pennsylvania Avenue butt-naked with a swastika carved into his forehead and it would be the fault of ‘the anti-semitism industrial complex’ for not making the case ‘clear enough’ to ‘Republican nationalists.’”

Tablet’s post added, “The fault doesn’t lie with the Jews for being targeted by political arsonists. It lies with those people themselves, and with those who have given them political and intellectual cover, yourself included.”

The post went on to accuse Hazony of importing European-style ethnonationalist ideas into an American context defined by constitutional liberalism and religious pluralism, warning that such thinking risked alienating both Jews and the broader electorate.

Others focused less on ideology than on political accountability. Max Abrahms, a political scientist who studies extremism and political violence, argued that Hazony’s framing functioned as a defense of powerful allies who have declined to distance themselves from Carlson.“I interpret this as a defense for your political allies, especially J.D. Vance and Kevin Roberts who won’t ditch Tucker,” Abrahms wrote.

A broader critique came from Saul Sadka, a conservative writer and analyst, who accused Hazony of minimizing antisemitism in service of what he considered a marginal political project. Writing on X, Sadka argued that Hazony mischaracterized the Republican Party, overstated the influence of nationalist conservatives, and pressured Jews to align themselves with forces that, he said, are both electorally weak and tolerant of antisemitic rhetoric.

For her part, Arfa,wrote in Tablet that she’d prefer to stay out of the conversation now that’s stopped working for Hazony. Her focus is on studying to become a rabbi at the Abraham Geiger College in Potsdam, Germany, a seminary affiliated with Reform and liberal Judaism.

The post Antisemitism speech sparks pushback from Jewish conservatives appeared first on The Forward.

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