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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Progressive Jews are trying out post-Zionism. There’s one big flaw in their approach
The data is clear: American Jews are feeling increasingly alienated from Zionism. But a new progressive coalition is failing to reckon with why the Zionist ideology their members mostly reject was so powerful in the first place.
On May 18, more than 40 Jewish organizations launched the Jewish Diaspora Movement, which, in their words, rejects “the vision of Judaism that is state-centric, militarist, ethno-nationalist.” The organizations declared on their website they want to build “an ethical future for Jews, Jewishness, and Judaism” and that they “joyfully view wherever we are in the entire world as our home.” They charge the Jewish establishment with “conflating antizionism with antisemitism” and “refusing to engage in meaningful dialogue with dissenters.”
JDM is right that too many Jewish spaces exclude thoughtful criticism of Israel. But even as it seeks to build new Jewish spaces, where Jews can live freely and practice their version of Judaism without hindrance, JDM isn’t reckoning with the fact that Zionism itself sprang out of exactly this kind of desire for Jewish self-determination — or the clear historical explanations for why it did.
What the movement is
Rabbi Alissa Wise, one of JDM’s organizers, has said the rollout was meant to be “an agitation.”
The founding members of the Jewish Diaspora Movement include Jewish Voice for Peace, IfNotNow, Rabbis for Ceasefire, the American Council for Judaism and the magazine Jewish Currents, as well as synagogues and prayer groups in Boston, Chicago, Cleveland, Hartford, Minneapolis, New York, Los Angeles and Pittsburgh.
JDM has no executive, no paid staff, and no physical location. It says it will be run horizontally, through a referendum of member organizations, under the fiscal sponsorship of a project called Beloved Garden, supported by the Fetzer Institute and Henry Luce Foundation.
Whatever one makes of its aims, JDM is a serious attempt to build parallel Jewish institutions, based on an old argument made new again.
The flawed argument of ‘hereness’
As the First Zionist Congress convened in Basel, Switzerland in 1897, a different vision for the Jewish future was emerging in Vilnius, Lithuania.
The Jewish Labor Bund emphasized doikayt, or “hereness,” the idea that a Jew’s future belongs to the place where they already live. The Bundist theorist Vladimir Medem argued in 1920 that “a national home in Palestine would not end the Jewish exile.” The Jewish Diaspora Movement makes the same point: that “all Jews live in diaspora.”
The Bund was right that Jews should be able to live freely in whatever community they were already in, whether it’s Vilnius or Warsaw, Baghdad or Tehran, Paris or Amsterdam, Buenos Aires or New York. But the reason Jews so intensely debated questions of home and future was largely because of forces outside of their control.
My late grandfather did not choose to be deported from Lithuania, the birthplace of the Bund, to a Soviet gulag. My grandmother did not choose, as a young child, to run away from her Polish neighbors who chased her and other Jews in her town with sticks and knives. The Jews who had lived across the Islamic world for centuries did not choose to be expelled after the creation of the State of Israel. Whether they believed in “hereness” as an ideology turned out not to matter.
Even today, emigration to Israel is frequently driven not by idealistic Zionism or a rejection of the diaspora, but by the cold calculus of safety. Many contemporary French and British Jews, for example, describe the sense that they have no future in the place where they grew up. They are not dismissing “the joy of intermixing and learning from our non-Jewish friends and neighbors,” which JDM describes as one of its core values. Rather, they are increasingly — and justifiably, amid an upsurge in violent antisemitic attacks — scared of their neighbors.
It’s telling that across a lengthy FAQ and thousands of words on their site, the single mention the Jewish Diaspora Movement makes of antisemitism appears to be an objection to conflating it with anti-Zionism.
A flawed reaction to a real issue
JDM is right to point out the ways in which establishment Jewish spaces have shut off criticism of Israel, including foundations who cut off funding for Jewish organizations that speak in favor of Palestinians and rabbis who have been fired for talking about Gaza.
Years ago, while interning at a legacy Jewish institution, I pressed its leadership on their silence about Palestinian casualties during Israel’s 2021 Guardian of the Walls Gaza operation. The head of the organization told me that he held his tongue because there was enough criticism out there already — even as he allowed that people inside the organization might privately object to some of Israel’s actions.
Mainstream Jewish leaders increasingly recognize, however, that shutting down criticism risks creating alienation. Yehuda Kurtzer of the Shalom Hartman Institute warned on a podcast this past January that narrowing the bounds of acceptable dissent threatens “to irreparably change the boundaries of Jewish identity itself.”
For many counter- and anti-Zionists, opposing Zionism offers the clearest way to stand against the things Israel does wrong. But JDM, at least in one domain, risks taking things too far.
To say that “all Jews live in diaspora, even those who live in Jerusalem” as JDM does, is to tell nearly half the world’s Jews that the place they live is not really home — even if JDM may view diaspora as a theological or spiritual condition rather than a geographic one.
It’s one thing to say Jewish people don’t need to center Israel to live a full Jewish life. It’s quite another thing to tell Israelis themselves that the place they see as home isn’t. Just as it’s fair to say that legacy Jewish organizations shouldn’t get to define a single diaspora attitude toward Israel, it’s fair for Israelis to say this new diaspora organization shouldn’t get to define them.
Rather than seek to redefine, JDM might follow the example of someone like the progressive Zionist author Joshua Leifer, who resigned as a contributing editor from Jewish Currents after Oct. 7. In his book Tablets Shattered, Leifer writes that the “ethical task of global Jewish life is now to make the modern experiment in Jewish sovereignty a just one.” Or like Rabbi Sharon Brous, a progressive Zionist, who has described the war in Gaza as a spiritual catastrophe.
Neither of these figures loosened their attachment to Israel to make room for their criticism.
Escalating Alienation
American Jewish life is being driven to the extremes by escalating alienation. Each side increasingly acts as if to acknowledge the other’s valid points is a concession they cannot afford. And each such refusal becomes the next side’s alibi for digging in.
Many Jews live somewhere in the middle. They might believe a Jewish state has a right to exist, and be critical of the Israeli government.
I count myself among them. I’m an American Israeli who is furious at Prime Minister Benjamin Netanyahu’s far-right coalition and those who ignore the state’s misconduct. But I’ve simultaneously become estranged from former friends and colleagues on the political left who have engaged in Hamas apologism and crossed the line into antisemitism.
So I understand JDM’s impulse to create a communal space for those who feel excluded, even if I wouldn’t feel at home in their framework.
When you feel you cannot live your Judaism freely in the institutions you have, you make your own. But the act of building parallel Jewish spaces concedes that Jews do not simply get to define how we live. It’s a tacit acknowledgement that the terms are sometimes set by others, and that the freedom to practice on our own terms must be deliberately built.
That is the animating spirit of Zionism, bubbling up in a movement trying to leave it behind.
The post Progressive Jews are trying out post-Zionism. There’s one big flaw in their approach appeared first on The Forward.
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It’s time for Jews who love Israel to give up on Zionism
Why have I, a longstanding democratic Zionist who lived in Israel for five years and loves the country passionately, abandoned my belief in a democratic Jewish state?
My short response is that I did not abandon democratic Zionism. Democratic Zionism abandoned me.
More than two-and-half years after Hamas slaughtered close to 1,200 people in the Oct. 7, 2023 attack, after Israel’s subsequent destruction of Gaza, growing numbers of liberal Zionist American Jews like me have reached a crossroads. Cognitive dissonance over Israel has left us feeling homeless and bereft.
In our horror at the indiscriminate killing of civilian Palestinians, we are alienated from the mainstream American Zionist echo-chamber, dominated by the likes of the Anti-Defamation League and AIPAC, which rejects almost all criticism of Israel as antisemitic. Yet we also cannot make common cause with stridently anti-Zionist groups like Jewish Voice for Peace, which demonize Israel and Israelis, with no distinctions, as the enemy.
Fortunately, there is a little known but compelling third way, known as post-Zionism.
Post-Zionism focuses on supporting efforts to build a shared society in which all the people residing between the Jordan River and the Mediterranean Sea — Israelis and Palestinians alike — can live side by side in peace and security. It sees the structure of this shared society as less important than ending the mentality of “us against them” that has animated both Jewish and Palestinian national movements for more than a century. Such counter-productive ideologies must give way now to a true sharing of the Holy Land, in which the rights of all people are cherished and protected.
A return to principles
Israel’s 1948 Declaration of Independence contains a promise: the new country would “ensure complete equality of social and political rights to all its inhabitants irrespective of religion, race or sex.”
Yet successive Israeli governments led by both left and right-wing Zionist parties have, in the decades since the 1967 Six-Day War, sabotaged the dream of a democratic Jewish state by deliberately building Jewish settlements in the occupied Palestinian territories. By prioritizing settlements over peace, Israel has worked to ensure that there will be no Palestinian state alongside a democratic Jewish Israel, but instead an apartheid Jewish state ruling over millions of Palestinians without rights.
That means in short, the only morally acceptable form of Zionism has been effectively taken off the table by Israel itself.
Instead, a return to post-Zionism — which emerged in the 1980s, and went into abeyance with the collapse of the Oslo peace process — is called for. Difficult debates over definitions of Zionism aren’t changing anything. To ensure that Israel survives and inspires generations of diaspora Jews to come, a new way forward is needed.
A common land
Roughly equivalent numbers of Israeli Jews and Palestinian Arabs live between the river and the sea. The path down which they are presently hurtling leads directly to mutually assured destruction, and must be abandoned.
The present Israeli course of action — oppressing and seeking to again disperse our Palestinian neighbors in the name of Jewish security — has led to a state of perpetual if unofficial war, which places the security and well-being of Israelis and diaspora Jews at ever-graver risk. The strategy of Palestinians and their supporters around the world — holding out some vague hope that Israel will somehow cease to exist — is similarly dysfunctional.
Post-Zionism, in contrast to both current strategies, advocates acceptance between Israeli Jews and Palestinians, and a shared embrace of our common land.
In adopting a post-Zionist perspective, I’ve found a route out of paralysis. And I think it could provide an avenue for Jews like me — who feel alienated from what Israel has become but retain deep ties to it — to contribute to building a shared Israel-Palestine. That coexistence could look like one state, two states, or my personal favorite possibility, an Israeli-Palestinian confederation with two states bonded together by a European Union-like structure. Post-Zionism also allows its adherents to maintain our abiding love for and spiritual connection to the land of Israel; as opposed to anti-Zionist Jews’outright rejection of “next year in Jerusalem.”
Ideological change comes slowly. Substituting the vision of a safe home for Jews in the Middle East for that of an explicitly Jewish state will take time. Right now, the key post-Zionist priority looks much like that of left-Zionism: convincing the Israeli public that Prime Minister Benjamin Netanyahu’s expansionist agenda of Jewish-supremacism is morally and politically unsustainable, and to bring about the beginnings of change by ousting his coalition in upcoming elections.
On the domestic front, post-Zionist American Jews must work together to strengthen ties with interfaith allies, including the Muslim community, to combat antisemitism and Islamophobia, and to defend democracy and pluralism. We cannot work for a truly democratic Middle East without a truly democratic government of our own.
Embracing post-Zionism does not mean refusing to work together with Zionists who also want freedom, safety and self-determination for Israelis and Palestinians alike. But it means thinking about the course of history that brought us to this point differently. I and so many post-Zionists have come to understand that the ideology of Zionism, while representing genuine liberation for Jews, had within it a fatal flaw: forcing the structure of a Jewish state on a land that was only partly Jewish. The idea that this could somehow have worked out was, from the beginning, a form of self-delusion.
Right now, post-Zionists and left-Zionists are working together fruitfully in collaboration with Palestinians in a variety of movements and NGOs dedicated to peace and reconciliation, including through increasingly prominent groups like Standing Together.
We must continue to open our minds to a broader range of better futures for the Middle East. Every civilian in Israel, Gaza and the West Bank deserves peace, security, justice and equal rights. That possibility may feel far off, but to paraphrase Theodore Herzl himself, if we will it, it is no dream.
Walter Ruby, formerly a Forward correspondent in Moscow, is co-author with Sabeeha Rehman of We Refuse to Be Enemies: How Muslims and Jews Can Make Peace, One Friendship at a Time.
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Majority of House Democrats vote to defeat Lebanon war powers measure
(JTA) — A House resolution aimed at preventing U.S. involvement in hostilities in Lebanon failed Thursday.
Rep. Rashida Tlaib, a Michigan Democrat and fierce critic of Israel, forced a vote on the House floor Thursday. It was defeated 324 to 92, with 91 Democrats voting in favor. The sole Republican vote came from Kentucky Rep. Thomas Massie, who will be departing Congress next year after losing his primary.
The resolution, which would have ordered President Donald Trump to remove U.S. troops from Lebanon within seven days, was defeated after Democratic Party leaders noted in a joint statement that there are “no U.S. servicemembers involved in combat operations or hostilities in Lebanon.”
The statement issued by House Minority Leader Hakeem Jeffries, Minority Whip Katherine Clark and Caucus Chair Pete Aguilar continued: “We stand with the Lebanese people, the government of Lebanon and the Lebanese Armed Forces in their efforts to live peacefully and defeat Hezbollah, a violent terrorist organization that is a sworn enemy of the United States.”
Jewish Democratic Reps. Jerrold Nadler and Dan Goldman of New York also voted “no” on the resolution, writing in a joint press release that their opposition “should not be taken as an approval of Prime Minister Netanyahu’s prosecution of Israel’s military action in Lebanon.”
“To the extent that American armed forces are present in Lebanon, it is to support the current Lebanese government, which deserves our assistance,” the statement continued.
But Tlaib defended her resolution in a post on X Thursday ahead of the vote. “The people of Lebanon can’t wait another month for Congress to act,” Tlaib wrote. “Every day that we do nothing, 11 more Lebanese children are killed or injured by the Israeli military in this U.S.-supported invasion. Congress must pass today’s Lebanon War Powers Resolution.”
Tlaib was citing a UNICEF report of data from Lebanon’s Ministry of Public Health last month that found 77 children in Lebanon had been killed over the course of a week as Israeli strikes continued to pummel the country.
Some of those who opposed Tlaib’s resolution, including Nadler and Goldman, said they would vote for an alternative version of the resolution that would preserve cooperation with the Lebanese Armed Forces in their fight against Hezbollah.
The defeat of the resolution came the same day that Hezbollah rejected the latest ceasefire agreement brokered between Israel and Lebanon, as fighting between the Iranian proxy and Israel has intensified in recent weeks.
On Wednesday, the House narrowly passed a resolution for the first time that would limit President Donald Trump’s power to continue the war in Iran. While the development was largely symbolic, it marked a rebuke of the president’s increasingly unpopular strategy in Iran.
On Friday, 85 members of Congress also signed onto a letter to Secretary of State Marco Rubio calling on the Trump administration to “use every available diplomatic tool to halt imminent settlement construction in the E-1 area of the West Bank,” a corridor east of Jerusalem.
Citing Israeli Finance Minister Bezalel Smotrich’s orders to demolish a Palestinian Bedouin village in the West Bank last month, the letter, which was led by Democratic Reps. Mark Pocan and Jan Schakowsky, who is Jewish, argued that the issue of settlements in the area had reached a “critical and final inflection point.”
“The window for meaningful diplomatic intervention is closing rapidly, and we believe it is not too late for the United States to act,” read the letter, which was also signed by Nadler and Jewish Tennessee Rep. Steve Cohen.
This article originally appeared on JTA.org.
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