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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews

(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”

But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.

Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.

“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher —  it’s really, really cool.”

The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.

“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”

The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.

Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.

“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.

Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.

Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)

CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.

“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”

Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.

Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)

“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”

Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.

Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.

The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”

Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.

Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.

With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.

“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”

Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.

He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.

“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”

Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.

In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.

“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”

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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.

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Noah Wyle, TV’s nice Jewish doctor, is People’s Sexiest Man Alive

(JTA) — Noah Wyle, the Jewish actor who both mends and steals hearts as a doctor on the hit HBO Max medical drama “The Pitt,” has been named People magazine’s Sexiest Man Alive.

Tuesday’s announcement described the actor’s “smoldering intensity” and “leading-man looks,” while noting that “he loves to do the dishes.”

Wyle, 55, told People he initially thought the news was “a classic set-up for a prank.” His wife, Sara Wells, helped persuade him to accept the honor, he said, because she believes his qualities as a husband and father are worth celebrating.

The actor, who starred in the ’90s medical drama “ER,” is enjoying a career resurgence as Dr. Michael “Robby” Robinavitch, the brilliant, troubled emergency-room physician at the center of “The Pitt.” The role has earned Wyle two consecutive Emmy Awards for outstanding lead actor in a drama series, along with renewed attention to his own Jewish heritage.

As JTA reported last year, Wyle drew on his father’s Russian-Jewish background in helping create Robby, his first Jewish character. The doctor wears a Star of David necklace and, in a pivotal scene in the show’s first season, clutches it while reciting the Shema, a central Jewish prayer, during an emotional crisis.

Wyle, whose father is Jewish and mother is Episcopalian, did not grow up in a religious household. But in an interview with the Jewish Chronicle this year, he said Judaism had become more relevant to his life through the show and that his daughter, then 10, has expressed the most interest to “pick up the mantle of Judaism.” She helped him with the pronunciation of the Shema, he said, and her bat mitzvah has been scheduled.

Wyle has also brought Jewish history into “The Pitt.” In an episode he wrote for the show’s second season, a patient with ties to the 2018 Tree of Life synagogue shooting in Pittsburgh struggles with post-traumatic stress disorder.

Wyle said portraying a Jewish character offered an opportunity to present a humanist and healer at a time of heightened antisemitism. “I have come to learn that the world’s knowledge of Jews comes through depictions of them in the media,” he told the Jewish Chronicle.

This article originally appeared on JTA.org.

The post Noah Wyle, TV’s nice Jewish doctor, is People’s Sexiest Man Alive appeared first on The Forward.

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New York Gov. Kathy Hochul says defending Israel would be ‘a lot easier’ if Netanyahu loses

New York Gov. Kathy Hochul, an incumbent Democrat running for reelection, said it would be “a lot easier” for her to defend Israel if Prime Minister Benjamin Netanyahu loses Tuesday’s election. New York has the largest concentration of Jews outside of Israel and is home to many ex-pat Israelis.

In an interview with Politico magazine published as Israelis headed to the polls, Hochul suggested that Netanyahu’s “overreach” in the Gaza war has become an obstacle to Israel’s international standing and that his government policies have killed any prospects for the creation of an independent Palestinian state.

“I believe we have to get people of goodwill who can make this happen, and as long as Netanyahu is sitting there, that is not in his interest to do that,” Hochul said.  “It’s just not, and it won’t happen.”

Hochul has remained a strong supporter of Israel despite growing criticism of the country within her party. She was the first foreign elected official to visit Israel shortly after Hamas-led attacks on Oct. 7, 2023 and criticized the pro-Palestinian protests on campus.

In 2024, she came under fire for making an analogy to her hometown, Buffalo, in defending Israel’s military campaign against Hamas amid mass Palestinian casualties in Gaza.

“If Canada someday ever attacked Buffalo, I’m sorry my friends, there would be no Canada the next day,” she said in remarks to Jewish leaders, first reported by the Forward. “That’s a natural reaction. You have a right to defend yourself and to make sure it never happens again.” Immediately after it was publicized, Hochul apologized for implying that Israel had a right to destroy Gaza.

Hochul recalled in the interview privately warning Israeli officials during her visit to Israel that the country would lose international support.

“The world is with you when it comes to the brutal assault by a terrorist organization known as Hamas on innocent Israeli people,” Hochul said she told Israeli officials. “An overreach could change that dynamic, and that’s what’s happened.”

The Democratic governor also suggested that if Netanyahu continues as prime minister, it could complicate the prospects of a Jewish Democrat winning the party’s presidential nomination in 2028. The Israeli leader would remain “a lightning rod,” comparing his political survival instincts to those of President Donald Trump. “Who knows what he’s going to do next for self-preservation,” she said.

Closely watching the Israeli election 

Hochul’s remarks came as Israelis voted in their first national election since Oct. 7, 2023, with unusually high turnout raising the possibility that participation could exceed 80%, a level not seen since the early 1970s.

Netanyahu, Israel’s longest-serving prime minister, is fighting to remain in power after nearly two decades in office. Many Israelis blame Netanyahu for the security failures that allowed the Oct. 7 attack, while his supporters credit him with confronting Hamas and Iran. Recent polls suggest Netanyahu’s right-wing coalition could fall short of the 61 seats needed to form a government. His main challenger is Gadi Eisenkot, a former military chief whose son and two nephews were killed in the war in Gaza.

Netanyahu’s campaign slogan, “It’s the right or Palestine,” taps into post-Oct. 7 fears about the establishment of a Palestinian state, warning that an Eisenkot-led government dependent on Arab support will lead to Palestinian statehood. But a Netanyahu defeat would not necessarily bring the changes Hochul wants. Eisenkot and other opposition leaders like Naftali Bennett and Avigdor Lieberman also oppose a Palestinian state.

A balancing act 

Hochul’s comments also reflect the political challenge she faces at home, where she has maintained strong ties with Jewish leaders while working closely with New York City Mayor Zohran Mamdani, a fierce critic of Israel.

Hochul endorsed Mamdani last year after staying neutral during the Democratic primary. But she has continued to distance herself from the mayor on issues of antisemitism and Israel, which has left many Jewish New Yorkers uneasy. Her most recent state budget included a measure establishing a buffer zone around houses of worship to prevent disruptive protests from blocking access, an issue on which Mamdani had raised objections.

In the Politico interview, Hochul said Mamdani had brought “new energy” to the party, even as she acknowledged their disagreements. “Again, differences on approaches to the Jewish community, Israel and all that — that’s another topic,” she said.

A recent poll found that 65% of Jews in New York City disapproved of the mayor’s handling of antisemitism, while Hochul received 54% approval.

Hochul is seeking reelection against Republican Bruce Blakeman, the Jewish Nassau County executive, who has made support for Israel and opposition to antisemitism central themes of his campaign. But Blakeman has struggled to match the support former Republican gubernatorial candidate Lee Zeldin received from Jewish voters and Hasidic voting blocs four years ago.

The post New York Gov. Kathy Hochul says defending Israel would be ‘a lot easier’ if Netanyahu loses appeared first on The Forward.

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‘Text me when you get home’ — on confronting hatred as both a woman and a Jew

There’s a universal language that every young woman I know speaks. It’s an expectation, a pact even, to “text me when you get home.” A baseline understanding that the walk home isn’t always safe for us.

A different dialect of that same universal language exists across our Jewish community. It shows up when my mom texts me to ask, “does your shul have good enough security?” before I walk into Shabbat or high holiday services.

Being a Jewish woman in America means having to constantly do the calculus of how to be safe as a woman and as a Jew. And I know that my experience is not unique. With antisemitism rampant and other forms of hate still deeply embedded in our society, so many people across America with overlapping and intersecting identities — people of color, trans people and others — are also doing this calculus every single day.

The question I keep asking myself is why? Not why we have to do this constant mental exercise, but why it isn’t getting any easier. The FBI reported a decline in hate crimes in 2025, but those numbers don’t tell the whole story. Hate crimes often go unreported, whether because people don’t feel safe reporting to law enforcement or because agencies lack the training, resources and requirements to properly identify and document them. And beyond what gets counted, hateful rhetoric, threats, and violence continue to shape how we move through the world. Hate permeates our daily lives in ways that statistics alone cannot capture.

Turn on the news or scroll through Instagram on any given day and you can see why we don’t feel safer, despite what the data is telling us. You can see that the static noise of hate and violence continues to intrude on every aspect of our lives.

Our lives — across identities and generations — have been marked by hate, by story after story of deadly attacks at synagogues, mosques, churches, schools and supermarkets.

Twelve years ago, a man fueled by his hatred of women killed six and injured 14 people in Isla Vista, California — my hometown. When I think about that time in my life, I don’t think about graduating high school or my senior prom. I think about the flashes of images of my town, of the victims, on the news. And eight years ago today, a gunman took the lives of 11 congregants and wounded six others in an antisemitic attack at the Tree of Life Synagogue in Pittsburgh. It was the day before my 22nd birthday, another moment in my life now marked by grief.

Hate and hate-motivated violence are not new phenomena in our country. But in the last decade, we have seen a normalization of hate that is both new and devastatingly familiar.

We have seen this normalization fester online, where once fringe antisemitic, misogynistic, racist, and anti-immigrant beliefs — like those held by the Isla Vista and Tree of Life attackers — are now part of mainstream conversations. We have seen this normalization take hold in our halls of power, where our president, members of Congress, and leaders around the country not only legitimize but promote hateful rhetoric and conspiracy theories.

And, we have seen this normalization thrive in policy, where hate and violence are being systematized in executive orders and legislation by the same leaders who made it normal. Policy can and should be used as a shield to keep people safe. Instead, it’s being weaponized before our very eyes to foster an environment where hate can thrive.

It’s no wonder we don’t feel safe when our president and many of our lawmakers are using their power to target women, LGBTQ+ people, immigrants, and so many others. It’s no wonder we question whether our institutions will protect us when the Department of Justice cancels grants supporting victims and programs designed to prevent hate and violence. And it’s no wonder survivors of gender-based and sexual violence feel abandoned when this administration is deliberately refusing to use Title IX to protect them but is instead weakening this law to harm trans people.

For people my age, who grew up with social media and the 24-hour news cycle that brought reports of hate directly into our homes, it can be hard to fathom what to do at this moment. But there are people all around us who not only know what to do, but have done it before.

I spend my days at National Council of Jewish Women (NCJW) working to dismantle antisemitism and the hate plaguing all of our communities. I am fortunate to work with and learn from people who have dedicated their lives to building a world where every person can feel safe and thrive. We are fighting every day to ensure that our institutions and our laws protect people from hate, violence, and discrimination. NCJW has been doing this work for over a century, and we know that progress is not inevitable.

The Matthew Shepard and James Byrd Jr. Hate Crime Prevention Act, signed into law 17 years ago this week, was the result of nearly 20 years of advocacy — a reminder that disrupting hate and building a safer world requires perseverance. It takes leaders willing to fight against hatred, not embrace it. And, it takes partners, allies, friends, and neighbors to move the work forward together.

That is why we have no choice but to keep showing up, to keep fighting, even when the hate and violence all around us feels like it has taken over our lives. We have to keep working, every day, to build that world we seek, where our rights, our safety, and our dignity are not up for debate.

And hopefully, one day, we will all live in a world where we don’t have to say “text me when you get home.”

 

The post ‘Text me when you get home’ — on confronting hatred as both a woman and a Jew appeared first on The Forward.

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