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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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People accusing El-Sayed of Muslim Brotherhood ties will accuse Jews of dual loyalty too
Abdul El-Sayed, Democratic candidate for Senate in Michigan, has said that he has no ties to, and disavows, the Muslim Brotherhood. It does not matter how many times he is asked about this, or how many times he answers, because there will be those who insist that it is a real concern. Their position relies not on reality, but on a deep-rooted idea Jews should recognize: that people who are “other” hold dual loyalties, and that those dual loyalties are a danger to America.
El-Sayed has had ample reason and opportunity to assert his distance from the group, as he has been asked about it over and over again. (The connection to the Muslim Brotherhood specifically seems to be a tweet from El-Sayed’s half-sister saying their mother was once involved with the organization.) He was asked at a town hall earlier this month to disavow the Muslim Brotherhood; he was asked about the Muslim Brotherhood earlier this month on Meet the Press; he was asked about it by Fox News; and he was accused without evidence by his opponent, Republican Mike Rogers, of being “bought” by the Muslim Brotherhood and of being a national security risk in their debate last week. Other Democrats were also asked to weigh in: CNN, for example, asked Sen. Chris Murphy if Democrats were “concerned about this with El-Sayed.”
American Jews should object to this cynical, baseless fearmongering because it is wrong and destructive in and of itself to charge that a person who is Muslim is a threat to national security. American Jews should also recognize it for what it is: a charge of dual loyalty, and one they should speak up against if they do not want similar charges leveled against Jewish politicians. This is true even if they disagree with El-Sayed or do not want to see him win in next week’s midterm elections.
For American Jews, dual loyalty is an old and familiar antisemitic trope. It’s a suspicion and accusation that has followed us around the globe and across decades and says that we can never really be loyal to the country or society in which we find ourselves because we are secretly loyal only to each other or, more recently, to Israel.
American Jews — understandably, given the history of this trope — are attuned to politics that smack of dual loyalty. For example, Pennsylvania Governor Josh Shapiro wrote in his book that, when he was being vetted as a potential running mate for Kamala Harris in the 2024 presidential election, he was asked if he had ever been an Israeli agent and felt that that was inappropriate. In fact, being asked about loyalty to other countries is a regular occurrence in obtaining a security clearance.
Nevertheless, Shapiro’s alertness to it speaks to the sensitivity American Jews, and particularly politicians, feel around being accused of dual loyalty, especially as Israel becomes a “litmus test” in Democratic party politics. For example, was congressional candidate Scott Weiner chased from a rally for trans rights solely because he had declined to say that Israel committed a genocide in Gaza (before he said they did days later), or was it because he’s Jewish?
And this past weekend, a RebellionPac ad in which a couple can’t buy eggs because, they say, the United States sends money to Israel, concludes with “Mike Rogers is for they/them” — cutting to photos of Israeli politicians — “Abdul El-Sayed is for you,” suggesting that being supportive of Israel is at odds with being supportive of Michigan, which some Jews feel creates a permission structure for antisemitism and suspicion toward Jews.
U.S. President Donald Trump, meanwhile, once again put forth his specific version of the dual loyalty trope, in which to be a true American Jew is to vote for him because he supports Israel, by saying American Jews should be “ashamed of themselves” if they voted for El-Sayed.
It is not enough for American Jews to be against dual loyalty when it is leveled against us. We just need to be against it. Because if you do not want it to be acceptable to cast aspersions regarding a candidate’s race, religion, or ethnicity, and if you do not want there to be different, special, higher bars that candidates need to meet because of their culture or where they pray, then you need to be against that for anyone. Otherwise, you’re accepting it for everyone.
I am not equating Israel with the Muslim Brotherhood, nor am I defending the Muslim Brotherhood. What I am saying is this: If you are offended by the idea that Jews need to prove that we are not first and foremost loyal to Israel, or by the notion that Jews should be punished for perceived connections to Israel, then you should also be offended by what politicians and pundits are demanding of El-Sayed. You should do this not only because not doing so is hypocritical (though we, as a nation, seem long past the point of hypocrisy mattering), but because the more comfortable we are having charges of dual loyalty in our politics, the more comfortable we are having charges of dual loyalty in our politics for everyone, including Jewish candidates.
I made a similar point last week on X (formerly Twitter) and was promptly accused of hating myself and Jews, loving the Muslim Brotherhood, and having my priorities wrong. In one response to my post, which read, “You don’t get a more tolerant, accepting, pluralistic, liberal country by accusing people of another religion of inherently hating and being disloyal to it and you, it is simply not going to work,” someone wrote, “I don’t want a more tolerant society you stupid twat, I want my kids to be safe at Jewish day school and I don’t want 24/7 security at shul.”
What I found most fascinating about this person’s reply was the idea that Jewish institutions could be safe in the United States, where we are a small minority, without ours being a tolerant society. That struck me as almost as fanciful as thinking that we could allow charges of dual loyalty for Muslim candidates and then turn around and ask that Jewish candidates not have to face dual loyalty accusations or special extra litmus tests.
Much as a society in which antisemitic conspiracy theories are allowed to flourish is ultimately a more conspiratorial, paranoid, and less trusting place for everyone, a polity where candidates are regularly charged with dual loyalty or disloyalty on the basis of their religion or ethnicity is just that — a political discourse where charges of dual loyalty are leveled against ethnic and religious minorities. We don’t get to choose against whom dual loyalty cards are played. We only get to choose whether we think it’s acceptable to play them at all.
The post People accusing El-Sayed of Muslim Brotherhood ties will accuse Jews of dual loyalty too appeared first on The Forward.
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Eight years after Tree of Life shooting, a Jewish burial society’s ranks have nearly doubled
After preparing five victims of the Tree of Life synagogue massacre for burial, members of Pittsburgh’s New Community Chevra Kadisha stood in a circle and held hands.
They had gathered like this before, taking a moment after their work to process what they had done. This time, they were caring for people murdered in their own community.
Volunteers from outside Pittsburgh had come to help. David Zimmer, a longtime member, remembered one visitor bringing a custom from another chevra kadisha.
“He passed around a piece of chocolate,” Zimmer recalled, “so that there should be something sweet.”
Eight years later, NCCK has nearly doubled in size. Before the attack, it had about 38 members, according to records reviewed by Patricia Cluss, one of its founders. Within four months, 11 people had joined. Today, it has 70.
The growth has brought more volunteers into some of the least visible work in Jewish communal life. A chevra kadisha, traditionally translated as a “holy society,” washes and prepares the dead for burial, dresses them in plain white shrouds and helps ensure they are treated with dignity. The work is considered a chesed shel emet, or true kindness, because the dead cannot repay those who care for them.
For NCCK, the aftermath of the attack also revealed another dimension of that care: The people accustomed to supporting others through loss needed support themselves.
Caring for their own
Pittsburgh’s NCCK was founded in 2004 to encourage greater participation in the Jewish tradition of caring for the dead. An Orthodox chevra kadisha already existed, and NCCK’s founders hoped to involve more Jews in the practice, regardless of their level of religious observance.
Cluss was among them. She had encountered an article about Reform Jews reviving Jewish burial practices that had fallen away in some communities. Until then, she had never heard of a chevra kadisha.
“I gotta do that,” she remembered thinking.
Deane Root joined early, too, drawn by an idea: What if Pittsburgh had a chevra kadisha open to anyone in the Jewish community? Root remembered a small group gathering, often in a member’s living room, to figure out the logistics of working with funeral homes and training volunteers.
Then came Oct. 27, 2018.
Root and his wife, Rabbi Doris Dyen, were approaching the Tree of Life synagogue building that Saturday morning when they heard a series of loud noises. They pulled into the parking lot and saw shattered glass.
Two NCCK members had been inside the synagogue, and the dead and wounded included people its members knew. At the Jewish Community Center of Greater Pittsburgh after the shooting, where families and friends gathered and waited for news, Root recalled that “not everybody knew for sure” what had happened to their loved ones.
When the victims were released for burial, NCCK began the work for which it had trained. Members also kept shmira, remaining with the dead and reciting Psalms until burial.
Allen Baum, who coordinates the NCCK men’s members, remembered that by the end, nearly every man in the group had participated in shifts. After the final tahara, the ritual preparation of a body for Jewish burial, they stood in a large circle, joined by women from NCCK as well.
Later, members gathered in a home, bringing food, reading poems and speaking about the people they had lost.Root was carrying the trauma of what he experienced that morning. He described a “video playing in my head constantly.”
Being together helped. “Let the community carry some of that burden,” Root remembered, “rather than keeping it all inside our own emotions and our own minds.”
A growing circle
Following the attack, younger Jews contacted NCCK after reading about its work. Some described joining as something they felt they needed to do as Jews. Others spoke of it as a form of social action.
Elana Glick, who joined NCCK around 2014 after her grandfather died, remembered that the group sometimes struggled to find enough volunteers before the massacre. Afterward, she said, the work became more public, even as members sought to preserve the privacy of the rituals.
At its annual dinner, Glick has watched the group grow. There have been “more and more tables added year after year because of people who have found this and wanted to be a part of this work,” she said.
“Being part of the chevra is one of the ways I feel most attached to my Judaism,” Glick said.
Sarit Wishnevski, executive director of Kavod v’Nichum, a national organization supporting chevrot kadisha and Jewish burial practices, has watched the movement become increasingly multigenerational. At the organization’s November 2025 gathering in Ojai, California, participants ranged from their 20s to their 80s, with one in their 90s.
The Jewish phrase l’dor v’dor is usually understood as passing something “from generation to generation.” Wishnevski suggested it can also mean practicing a tradition with generations alongside one another.
NCCK has also become a resource for other communities. Wishnevski called it a “really strong model,” citing materials its members have shared and their help with questions ranging from starting a group to making the work more inclusive of gender diversity.
The possibility of mass-casualty events has prompted other questions, too. “How will we be prepared?” Wishnevski said. “How will we show up if God forbid this happens here?”
Kavod v’Nichum is developing an emergency preparedness pilot effort. Wishnevski said the goal is not for a chevra kadisha to respond “in a silo,” but to build relationships with first responders, government agencies and other Jewish organizations.
Earlier this month, three NCCK members traveled to Chicago to teach other volunteers about something none would ever want to need: developing tahara liturgy for young children.
But most of the chevra kadisha’s work remains unseen, and the calls come without warning. “The only predictable thing is the unpredictability,” Baum said.
One summer, the men’s group went 11 weeks without a tahara. More recently, Cluss said, the women’s group performed 11 in two weeks. Sometimes volunteers arrive at a funeral home for one person and are asked whether they can stay for another. In recent years, NCCK has performed roughly 90 taharot annually.
For Cluss, the work had long been meaningful. After Tree of Life, she struggled to explain how that meaning had changed. Her daughter noticed something she hadn’t.
“Mom, do you ever notice when you’re talking about the chevra you always put your hand on your heart?”
Cluss hadn’t noticed.
The post Eight years after Tree of Life shooting, a Jewish burial society’s ranks have nearly doubled appeared first on The Forward.
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When a black hat and a toothbrush take on deeper meanings
דניאל גלאַיס באַנד „דער פֿאָיע און אַנדערע פּיעסעס“ (ה. לײוויק־פֿאַרלאַג, תּל־אָבֿיבֿ, 2026), נעמט אַרײַן צוועלף דראַמאַטישע ווערק אין פֿאַרשײדענע זשאַנערס: מעלאָדראַמעס, מאָנאָדראַמעס, משפּחה־דראַמעס און פּאָליטישע סאַטירעס.
די ווערק זײַנען פֿאַרשיידענע, אָבער זײ װערן צונױפֿגעקניפּט דורך אַ בשותּפֿותדיקן מאָטיװ פֿון זכּרון און זײַן כּוח פֿון תּיקון.
גלאַי איז געבוירן געוואָרן אין 1945 אין בוענאָס־אײַרעס, בײַ אַ משפּחה פֿון ייִדישע אימיגראַנטן. אין שטוב, אויף משפּחה־שׂימחות און אױף דער גאַס האָט ער געהערט ייִדיש, העברעיִש און שפּאַניש, װי אױך די קלאַסישע מוזיק, כּלי־זמר און טאַנגאָ.
זײַן טאַטע, זישע גאָלדוואַסער, איז געווען אַ שנײַדער און אַן אַמאַטאָרישער ייִדישער אַקטיאָר. דורך אים האָט דער יונגער דניאל אײַנגעזאַפּט די קלאַנגען, עמאָציעס און אינטאָנאַציעס פֿונעם ייִדישן טעאַטער.
צו פֿינף יאָר האָט גלאַי אָנגעהויבן זיך לערנען מוזיק, לכתּחילה אין בוענאָס־אײַרעס און דערנאָך אין תּל־אָבֿיבֿ. שפּעטער האָט ער באַקומען אַ מאַגיסטער אין קאָמפּאָזיציע פֿונעם שיקאַגע־אוניווערסיטעט.
דער ביאָגראַפֿישער הינטערגרונט העלפֿט פֿאַרשטיין די טיטל־פּיעסע „דער פֿאָיע“. דעם הױפּטהעלד פֿישעלעס פֿאָטער איז — ווי גלאַיס אייגענער טאַטע איז געווען — אַ שנײַדער, װאָס איז פֿאַרליבט אינעם טעאַטער.
דער טעאַטער, און בפֿרט דער פֿאָיע, װערט פֿאַרװאַנדלט אין אַ זכּרון־קאַמער, װוּ עס װערט אױסגעשפּילט די דראַמאַטישע ליבע־געשיכטע פֿון פֿישעלע און זײַן געליבטער רײזעלע. זײ באַװײַזן זיך אױף דער בינע אין דרײַ געשטאַלטן — װי קינדער, יונגע לײַט און דערװאַקסענע.
דער פֿאָיע איז מער ווי אַ טייל פֿונעם טעאַטער־בנין. דאָס אין אַ פּונקט װוּ דער זכּרון טרעפֿט זיך מיט דער ווירקלעכקייט. דער דערוואַקסענער פֿישל עקשטיין שטייט דאָ ווי אַ רואה ואינו נראה, אַן אומזעעוודיקער אָבסערוואַטאָר װאָס פּרוּווט צו פֿאַרבינדן „צוויי פּונקטן אין דער צײַט“.
בײַ גלאַין איז די קינדהײט ניט קײן אַלטע מעשׂה־שהיה, נאָר זי פֿאַרמאָגט אַ שליסל צום הײַנט: „דער סוד פֿון וואָס איך בין הײַנט, מײַנע טרוימען, ליבע און פּײַן, שטעקט אין אָט די נאָענטע קינדעריאָרן“, זאָגט פֿישל אינעם פֿאָיע.
ווען דער קליינער פֿישעלע קען ניט ענטפֿערן אויף אַ פֿראַגע פֿונעם כּפֿל־טאַבעלע, שרײַט ער אויס: „דרײַצן טויזנט מיליאַרד!“ דער קלאַס לאַכט אים אױס, אָבער פֿאַר אים שטעקט אין דער דאָזיקער צאָל אַ סוד, אַן „עניגמע“.
שפּעטער ווערט ער אַ באַרימטער פֿיזיקער. עס גײט דאָ ניט סתּם וועגן אַ שלעכטן תּלמיד, וואָס איז געקומען צום שׂכל. די עניגמאַטישע ריזיקע צאָל איז אַ סימן פֿון אַ שטאַרקן כּוח־הדמיון. די שול קען ניט דערקענען זײַן טאַלאַנט, אָבער דװקא אָט דער כּוח דערמעגלעכט זײַן אױפֿטו אין װיסנשאַפֿט.
אַן ענלעכע דינאַמיק שטעקט הינטער רייזעלעס דערפֿאָלג װי אַ טעאַטער־שטערן. פֿישעלע טרעפֿט זי אױפֿן מאַרק װוּ זי זינגט שטײענדיק אויף אַ פֿרוכטן־קעסטל. זי זאָגט צו אים: „זאָלסט װיסן…קונסט שטייט העכער פֿון אַלץ!“
דאָס קעסטל איז איינער פֿון גלאַיס בינע־חפֿצים מיט אַ סימבאָלישן באַטײַט. אַ פּשוטער טאָגטעגלעכער אָביעקט איז אַ מין זכּרון־פּושקע װאָס פֿאַרבאַהאַלט דעם חלום פֿון די קינדעריאָרן. דאָס קעסטל באַװײַזט זיך װידער אינעם פֿאָיע, װען די דערװאַקסענע רײזל זעצט זיך אַנידער כּדי אָפּצוגעבן זיך אַ דין־וחשבון פֿון איר לעבן.
אַזאַ מין פֿונקציע האָבן די בינע־חפֿצים אויך אין אַנדערע פּיעסעס. אין „באַכס פּאַרטיטע אין רע מאַזשאָר“ איז דאָס דער שוואַרצער הוט, װאָס די מאַמע טראָגט װען זי קומט צו איר טאָכטערס פּיאַנע־קאָנצערט.
אײן בליק אױף דעם הוט ברענגט די טאָכטער פֿון די כּלים אַרױס און מאַכט קאַליע דעם קאָנצערט. דער הוט איז דאָ אַ סימן פֿון דער מוטערס קאָנטראָל איבער דער טאָכטערס פּערזענלעכקײט — אַ פּראָבלעם, װאָס זײ בײדע מוזן לײזן.
אַ פּשוטער חפֿץ איז אָפֿט מאָל חשובֿער אײדער אַ בכּבֿודיקער. „דאָס ציינבערשטל און די כּתובֿה“ איז אַ פּיעסע װעגן אַ משפּחה־ברוגז. דער מאַן װאַרפֿט מיט כּעס זײַן טעלעפֿאָן אין דער װאַנט אַרײַן און צעברעכט על־פּי־צופֿאַל די כּתובֿה. דאָס צעבראָכענע גלאָז איז אַן אָנזאָגער פֿונעם משפּחה־קריזיס.
דער מאַן ציט זיך אַריבער אין אַן אַנדער דירה, אָבער קען ניט געפֿינען זײַן ציינבערשטל. אין צװישן געפֿינט די פֿרױ אָט דעם צײנבערשטל און דאָס גיט איר אַ תּירוץ צו טעלעפֿאָנירן דעם מאַן. דער סוף איז גוט; שלום־בית װערט אױפֿגעשטעלט.
גלאַי האָט געשריבן מוזיק צו די לידער פֿון פֿאַרשײדענע ייִדישע און העברעיִשע דיכטער. אין זײַן טעאַטער איז מוזיק ניט קיין באַפּוצונג, נאָר אַן אייגנאַרטיקע בינע־שפּראַך. אױך טאַנץ איז פֿאַר גלאַי, ווי ער האָט געזאָגט אין אַן אינטערוויו, „די שפּראַך פֿונעם גוף“, װאָס איז וויזועל, דינאַמיש און פֿאַרשטענדלעך פֿאַר אַלעמען.
אַ סינטעז צװישן װאָרט, קלאַנג און באַװעגונג קומט פֿאָר אין „אַ פֿריילעכס פֿאַר איסאַ“. אין דער פּיעסע, װאָס איז געװידמעט דער באַרימטער זינגערין איסאַ קרעמער, װערן איבערגעפֿלאָכטן לידער, טענץ, ביאָגראַפֿישע פּרטים, אַרכיוואַלע דאָקומענטן און חלומות.
אַ װיכטיקער זשאַנער אין גלאַיס דראַמאַטורגיע איז די גראָטעסקע סאַטירע. „ווי מאַכט מען חרובֿ אַ פֿאָלק“ איז אַ בינע־עקספּערימענט: חיים װיל װײַזן זײַן חבֿר יאַנקל װי אַזױ צו „צערײַסן אױף שטיקער“ גוטע אָרנטלעכע מענטשן דורך דעמאַגאָגיע און געװאַלט.
חיימס װערטער „מען האָט אַ מאָל גרינטלעך מתקן געװען דאָס פֿאָלק. איצט קומט די ריכטיקע שעה מאַכן פֿון אים אַש און פּאָרעך“ קלינגען ספּעציעל אַקטועל אין דער הײַנטיקער געשפּאַנטער פּאָליטישער אַטמאָספֿער סײַ אין אַמעריקע סײַ אין ישׂראל.
אין אַן אינטערוויו האָט גלאַי געזאָגט, אַז אַ קינסטלער דאַרף ניט בלויז שילדערן די װירקלעכקײט, נאָר אויך אָנווײַזן אויף אַ בעסערער וועלט מיט מער יושר און ליבע. זײַנע פּיעסעס זאָגן אָבער ניט צו, אַז קונסט קען ברענגען אַ תּיקון־עולם. צװישן זײַנע פּערסאָנאַזשן זײַנען ניטאָ קײן אידעאַלע העלדן. זײַן טעאַטער איז אַ פֿאָיע, װוּ מען טרעפֿט זיך פּנים־אל־פּנים מיט זיך אַלײן, מיט אַלע זײַנע שװאַכקײטן און חסרונות.
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