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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Congressional Hopeful Michael Blake Seeks to Erase AIPAC Support, Misleads on Past Trips to Israel
Former New York State Assemblyman Michael Blake is running for US Congress in the Democratic primary in New York’s 15th Congressional District. Photo: Screenshot
Michael Blake, a progressive Democrat running for US Congress in New York City, appeared to have recently made misleading statements about the nature of his previous trips to Israel and relationship with AIPAC, the country’s foremost pro-Israel lobbying group.
In Instagram comments, Blake characterized one of his visits to Israel as being done in his capacity as a reverend. Blake visited Israel in 2014 with the Jewish Community Relations Council (JCRC) and in 2017 with the AIPAC-affiliated American Israel Education Foundation.
“I attended a trip and spoke at previous events about my faith as an ordained reverend and about the Black & Jewish relationship but haven’t been involved in years,” he posted when asked to clarify his ties to AIPAC, which seeks to foster bipartisan support for the US-Israel alliance.
Blake, a former New York state assemblyman, is running an insurgent left-wing campaign to unseat incumbent US Democratic Rep. Ritchie Torres, a staunch supporter of Israel, in the state’s 15th congressional district.
Regarding previous support from AIPAC, Blake said, “Donations would have been minimal in the past.”
Social media screenshot
However, Blake’s social media comments contradict previous documentation about the nature of his trip to Israel and relationship with AIPAC. Although Blake asserted that he visited Israel with an AIPAC-linked group as a reverend, reports indicate that he attended AIPAC events through 2019 and only became ordained as a reverend following his 2020 Democratic primary defeat to Torres.
“The Bronx Democrat then gave up his Assembly seat to fall to Ritchie Torres in a 2020 congressional race. Since then, he’s run his public affairs firm, backed Maya Wiley’s 2021 run for mayor, and got ordained as a reverend,” Politico reported in 2024 in an article on Blake considering a bid at the time for New York City mayor.
Contrary to Blake’s assertions that he only participated with AIPAC as a reverend, the politician participated in multiple AIPAC events, including its annual policy conference in 2017 while serving as vice chairman of the Democratic National Committee (DNC). Skeptics have suggested that Blake invoked religion to minimize progressive blowback over his connections to AIPAC.
Last year, the New York Post first reported that Blake deleted several past social media posts touting his attendance at AIPAC events.
Since announcing his campaign to unseat Torres, Blake has lurched farther left on the Israeli-Palestinian conflict in an apparent attempt to court progressive voters. Blake has issued blistering statements condemning Israel of committing a so-called “genocide” in Gaza and vowed to vote against any military aid to the Jewish state.
“I am ready to fight for you and lower your cost of living while Ritchie fights for a Genocide. I will focus on Affordable Housing and Books as Ritchie will only focus on AIPAC and Bibi,” Blake posted on X in a statement last year announcing his candidacy, referencing Israel Prime Minister Benjamin Netanyahu.
In May 2025, however, during his failed campaign for mayor, Blake walked back his accusations of “genocide” against Israel, claiming that he regretted using the term to characterize the war in Gaza.
“It was wrong language to use,” Blake said, referencing his October 2023 post which accused Israel of committing genocide in Gaza. He apparently again reversed his stance when launching his congressional bid in New York’s 15th district.
Despite his efforts, Blake’s previous trips to Israel and history of praising the Jewish state have elicited skepticism among left-wing voters in New York City. Progressive critics have pointed to his 2017 speech at the annual AIPAC conference in which he lavished praise on Israel. In 2020, while speaking with Jewish Insider, he compared his experience as an African American to the struggles of Jewish people in Israel.
As the relationship between the Democratic Party and Israel continues to deteriorate following the breakout of the Israel-Hamas war, liberal politicians have continued to recalibrate their approach to Middle Eastern geopolitics. Many ambitious Democratic candidates have staked out positions on Israel more aligned with the far-left, progressive flank of the party, accusing the Jewish state of “genocide” and “ethnic cleansing” while vowing to oppose any arms sales to Jerusalem.
Despite his aggressive overtures to progressives, Blake’s campaign to unseat Torres still remains a longshot. The 15th district encompasses Riverdale, a heavily Jewish and affluent community and hub of pro-Israel activism. Polling suggests that Torres maintains heavy levels of support in his district, placing him among the most popular politicians in the state of New York.
Blake’s campaign did not respond to a request for comment for this story.
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National support group for interfaith Jewish families guts staff amid funding crisis
(JTA) — A national nonprofit that supports interfaith Jewish families has slashed its workforce after facing an unanticipated budget shortfall.
18Doors announced on March 31 that it had “significantly” reduced its staff due to budget constraints. In fact, about two-thirds of the staff were laid off the week before the announcement, board member Laurie Beijen told the Jewish Telegraphic Agency.
The nonprofit had 15 staff members last August, according to an archived version of its website. This week, it lists four employees, nearly all in the C-suite.
CEO Mike Wise has stepped down, and 18Doors is now being led by Ellen Frank, the chief operating officer, and Adam Pollack, the chief program officer, the organization said.
Among those no longer at 18Doors are employees responsible for fundraising, creating digital content about interfaith inclusion and running a referral service to connect interfaith families and clergy. That service, which the organization says reached 2,000 families a year, remains operational, Beijen said, but “to a lesser degree.”
She said the budget crunch was complex and had come as a surprise. She cited in particular the squeeze felt by nonprofits like 18Doors in recent years as foundations and donors shifted their giving priorities toward Israel and fighting antisemitism.
“We were kind of caught off guard by the severity of our funding issues,” Beijen said. “It’s a myriad of causes that are sort of short, medium and long term, and we ended up just getting caught in this storm.”
Jodi Bromberg stepped down as CEO in 2024 after helming the organization for a decade, including during its 2020 rebrand from InterfaithFamily. The organization hired a search firm to find her replacement and a consulting firm to help draw up a strategic plan, which Beijen said it had been “on the cusp” of announcing before instead sharply contracting.
A delayed annual gift also scrambled budget planning, Beijen said, with a gap of just a few months sending the organization into a financial crisis. 18Doors declined to identify the donor or the size of the gift.
The nonprofit has raised $2 to 3 million a year in recent years and spent all of that or more, according to its filings with the IRS. Its significant donors have included the Marcus Foundation and Combined Jewish Philanthropies, the Jewish federation in Boston, where 18Doors is based. The Marcus Foundation and CJP did not respond to requests for comment.
In a statement emailed to the 18Doors community and posted on social media last week, the nonprofit wrote, “The Board has since secured necessary funding to stabilize the organization in the short term.”
Jewish philanthropic giving has changed since the Hamas attack on Israel on Oct. 7, 2023, with many donors choosing to focus on pro-Israel giving and causes that address antisemitism.
In December, the Shabbat dinner nonprofit OneTable laid off a quarter of its staff, citing donors’ funding priorities. The group is adapting its programming to include more Israel content.
At the recent Jewish Funders Network international conference, speakers, funders and philanthropy executives put a heavy emphasis on giving toward Israel and antisemitism-related issues, according to video and recaps of the conference.
Activists and educators in other areas say that while Israel and antisemitism are important issues, other causes are being left behind.
Founded in 2001, 18Doors says its mission is to encourage mixed-heritage families to engage in Jewish life, while encouraging Jewish communities and clergy to become more welcoming and inclusive.
18Doors’ vision of inclusion for interfaith families has grown closer to reality in the decades since its launch. In 2001, a Pew survey found that half of Jews who married in the previous 10 years had married non-Jews. Two decades later, in 2021, it found that the rate for marriages in the last decade had risen to 61%. Most children of the couples were being raised Jewish, the survey found, with participation in synagogue life and Jewish institutions common.
Two major seminaries recently began admitting students who are in relationships with people who are not Jewish, saying that they wanted to ordain rabbis who match the communities they serve. And in December, while continuing to prohibit intermarriages performed by its rabbis, leaders of the Conservative Movement formally apologized for decades of discouraging intermarriage between Jews and non-Jews and vowed to create new opportunities for inclusion in Conservative synagogues.
But advocates for interfaith families say much more needs to be done.
“The idea that being warm and welcoming is sufficient is false. There’s much more to learn and to do,” said Keren McGinity, an interfaith educator and scholar. “18Doors is important because they are part of the work that gets done, including training clergy.”
McGinity has her own experience with layoffs in the interfaith inclusion space. She was the interfaith specialist at the United Synagogue of Conservative Judaism before her position was eliminated last year.
She said she is optimistic that 18Doors’ financial crunch will be temporary — but she said she believed the Jewish philanthropic landscape needs to change nonetheless.
“What concerns me is that there should be more funding channeled towards engaging interfaith couples and families,” McGinity said.
Though no other institution has quite the national reach that 18Doors has, other organizations addressing some aspects of interfaith family life include the children’s Jewish literacy program PJ Library; Embark at Mem Global, a program for interfaith and mixed-heritage couples in their 20s and 30s; and Honeymoon Israel, which provides trips to Israel for “young couples of all backgrounds.”
Beijen said 18Doors is aiming to preserve its flagship 18-month clergy program, the Rukin Rabbinic Fellowship, which provides training for spiritual leaders who work with interfaith families.
Bromberg, the group’s former CEO, says 18Doors serves families like hers: Her wife is Catholic and they have children together. Now a consultant helping other nonprofits, she said the cuts at 18Doors signify both a crushing loss and a pressing question.
“These are long time, long-tenured staff. The Jewish community as a whole will lose the institutional knowledge and the relationships that it’s had through 18Doors, through the laying off of those staff,” she said.
Bromberg added, “The question it leaves in the minds of families like mine is: Whose priority are mixed-heritage and interfaith families in Jewish life?”
The post National support group for interfaith Jewish families guts staff amid funding crisis appeared first on The Forward.
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Jewish groups condemn Trump’s threat that a ‘whole civilization will die’ in Iran
(JTA) — Jewish groups were among those criticizing President Donald Trump and accusing him of using genocidal rhetoric on Tuesday after Trump posted online that “a whole civilization will die tonight” if Iran does not reopen the Strait of Hormuz.
“A whole civilization will die tonight, never to be brought back again,” wrote Trump in a post on Truth Social. “I don’t want that to happen, but it probably will. However, now that we have Complete and Total Regime Change, where different, smarter, and less radicalized minds prevail, maybe something revolutionarily wonderful can happen, WHO KNOWS?”
The president’s comments came hours before his 8 p.m. deadline for Iran on Tuesday to reach a deal to reopen the Strait of Hormuz, and were met by swift condemnation by a group of Senate Democrats, including Minority Leader Chuck Schumer.
“We speak today with one voice and one purpose: to condemn President Trump’s threat to extinguish an entire civilization,” Schumer wrote in a joint statement. “This is not strength. Intentionally destroying the power, water or basic infrastructure upon which tens of millions of civilians depend to punish the very civilians who suffer at the hands of the Iranian regime would constitute a war crime, a betrayal of the values this nation was founded on and a moral failure.”
Amy Spitalnick, the CEO of the Jewish Council for Public Affairs, condemned the president’s remarks, saying in a statement that there were “simply no words to describe the danger of a U.S. president openly threatening to erase an entire civilization.” She alluded to Jews’ history of facing genocidal leaders in her comments.
“Make no mistake: the president’s threats are deeply reprehensible to us as Jews and as Americans, and must be condemned by all leaders – regardless of their stance on the war with Iran,” Spitalnick said. “We know what it means when leaders call for communities and populations to be wiped out.”
Spitalnick was not the only Jewish leader to weigh in. Jeremy Ben-Ami, the president of the liberal pro-Israel lobby J Street, said in a statement that the group was “appalled by President Trump’s heinous remarks.”
“This language – a threat to carry out war crimes – is a searing violation of Jewish and American values, certainly will not lead to the de-escalation we desperately need and is a terrifying example of the senseless violence that has characterized Trump’s leadership,” Ben-Ami said, calling on Congress and the Cabinet to “do everything in their power to restrain and remove him.”
Other progressive Jewish groups and leaders accused Trump of promoting genocide, including Bend the Arc: Jewish Action, which wrote in a post on Instagram, “This is not strength. This is not safety. This is a call for genocide.”
Timothy Snyder, a historian of the Holocaust, also leveled the accusation against the president in a Substack post published on Tuesday titled “The president speaks genocide.”
“To bomb a bridge or a dam or a power plant or a desalinization facility, very likely a war crime in any event, could very well have a different legal significance, a genocidal one, if it takes place after the expression of genocidal intent by the commander and head of state,” Snyder wrote.
For some Jews, the president’s looming deadline for Iran carried added significance as it came during the final days of Passover — and as Iran continued to barrage Israel with missiles.
“Tonight, I pray that the Pharaohs who insist on our demise recognize the harm that they may bring on themselves,” Rabbi Arie Hasit, associate dean of the Schechter Rabbinical Seminary in Israel, wrote on Facebook. “That they recognize that Iran can put aside its insistence that Israel must be destroyed and that they can make the necessary steps to end this war.”
“And I pray that if they are overcome by Pharaoh, that no leader try to play the part of God,” Hasit continued. “That in the name of my future, we do not wipe out any civilization. That we understand that even the worst of enemies does not justify the use of the fiercest of our power.”
The post Jewish groups condemn Trump’s threat that a ‘whole civilization will die’ in Iran appeared first on The Forward.