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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Stop Platforming Bigotry and Hate: We Can’t Build Bridges with Destructionists
US Rep. Alexandria Ocasio-Cortez (D-NY). Photo: Mike Jourdan/Flickr.
A society that cannot distinguish between a critic and a destructionist is a society in the process of dismantling itself.
For decades, the leaders of Western institutions — universities, legacy media, and political think tanks — have operated on the Liberal Consensus Model. This model assumes that every stakeholder, no matter how radical, ultimately wants a seat at the table to negotiate a better version of the status quo.
But we are currently witnessing the total collapse of this assumption. Institutions are mistaking a siege for a negotiation.
The “Destructionist” does not want a seat at the table; they want to use the wood for kindling. When an institution offers a “bridge” to someone whose starting premise is the dismantling of liberal democracy or the erasure of a people, they aren’t practicing “inclusion.” They are providing a tactical ramp for an assault.
This is not a “Left” or “Right” problem; it is a vulnerability of the center. Across the political spectrum, we see the same mechanics of “laundering” at work — where moderate leaders trade their institutional credibility for access to a radical’s megaphone.
On the left, we see the normalization of figures like Hasan Piker. When the “Pod Save America” crew or politicians like Alexandria Ocasio-Cortez (D-NY) treat Piker as a “bold youth voice,” they are signaling that his destructionist starting points — such as supporting the eradication of Zionism — are within the bounds of a reasonable democratic coalition.
They frame it as “outreach,” failing to realize that they are importing eliminationist rhetoric into the heart of the mainstream.
On the right, the rot is equally visible in the laundering of Tucker Carlson. When Kevin Roberts, President of the Heritage Foundation, or politicians like Vice President JD Vance defend Carlson even as he platforms Holocaust revisionists and Nazi apologists, they are breaking a decades-old covenant. By framing Carlson’s descent into conspiratorial bigotry as “challenging the establishment,” they are laundering a brand of hatred that was rightly ostracized from the movement generations ago.
In both cases, these “bridge-builders” suffer from a form of institutional narcissism: the belief that their own empathy or political utility is powerful enough to transcend a destructionist ideology. They believe they can negotiate a floor plan with an arsonist who has already lit the match.
It is common to lump these figures in with Joe Rogan, but the distinction is critical for understanding where our accountability must lie.
Rogan is a private citizen having a public conversation. While he causes undeniable material harm by uncritically platforming bigoted views –and we should absolutely pressure him to do better — he is fundamentally only representing himself.
Conversely, we must hold the Ezra Kleins, the Jon Favreaus, and the Heritage Foundations to a far higher standard because they represent institutions. When a gatekeeper stops guarding the gate on behalf of an institution, the gate ceases to exist. Rogan is a symptom of a culture that finds fire interesting; these institutional leaders are the architects who were supposed to be building the firewalls. Their failure is not just an error in judgment; it is professional malpractice.
The solution is not state-censorship, but a renewal of communal self-respect. We must re-learn the lesson of how we defeated the KKK: we didn’t “win the debate” at a shared seminar; we made the white hood socially disqualifying.
The path forward requires a two-fold strategy:
1. Enforce “Social Jail”
We must return to a model of principled ostracization. If your starting point is the destruction of a people or the subversion of the democratic covenant, you belong in “social jail.” This is not “cancel culture” — which often offers no path back — but a boundary. Social jail allows for repair. When an individual renounces the destructionist framework and demonstrably accounts for the harm they’ve advocated through public renunciation and restorative action, the door can be reopened. But until then, the line must be held.
2. Critical Friction vs. Laundering
Journalists and pundits must stop acting as facilitators. If they choose to engage with these figures, the “friendly engagement” model must be replaced with hostile exposure. You can interview an arsonist about why he likes fire, but you don’t hire him as a fire safety consultant.
The standard defense for this laundering is the phrase: “I don’t agree with everything he says.”
In the context of eliminationist bigotry, this is not a defense; it is a confession of moral cowardice — or at best, professional dereliction. To be a journalist or a civic leader is to have the courage to name the “tripwire.” If you platform a bigot, you have a professional obligation to state, explicitly, which of their hateful taboos you oppose. If you refuse to name the bigotry — if you treat it as a mere “difference of opinion” — you are not conducting an interview; you are providing a sanitation service.
We have spent years building bridges with people who are committed to destroying them. We have watched as they used those bridges to infiltrate our schools, our media, and our political parties.
It is time to stop being the architects of our own demise. If we cannot say “No” to those who wish to see our foundations destroyed, our “Yes” to progress and our democratic system will eventually mean nothing at all. We must stop exhausting our moral vocabulary on minor transgressions so that we have the collective clarity required to name the destructionists for what they are.
It is time to stop building the bridge and start holding the line.
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78 Years Later, the Palestinian Authority Still Dreams of Israel’s Demise
Lebanese President Joseph Aoun meets with Palestinian Authority President Mahmoud Abbas at the presidential palace in Baabda, Lebanon, May 21, 2025. Photo: REUTERS/Mohamed Azakir
As Israel celebrates the 78th anniversary of its Independence, the Palestinian Authority (PA) and its government-run media continue to promote the ideology that Israel has no right to exist and is a temporary “occupation” that will soon vanish.
Here are some examples that Palestinian Media Watch (PMW) has documented recently:
PA Jerusalem District Spokesman Ma’arouf Al-Rifai: “Ever since Allah created this land, we have continued to live here and defend it, we are the spearhead on defending these holy sites.
The occupation [i.e., Israel] is ultimately destined to disappear.” [emphasis added]
[Official PA TV, Individuals, Jan. 31, 2026]
Palestinian National Council member Dr. Shafiq Al-Talouli: “This state [i.e., Israel] is revealing the true face of the occupation that has stolen Palestine since 1948, and which relies on the same ideology of carrying out forced expulsion, and which strives through the use of force, committing massacres, starvation, and the like to remove the Palestinian people from its land.” [emphasis added]
[Official PA TV, Topic of the Day, Nov. 6, 2025]
Official PA TV programs, interviews, and documentaries repeat the ideology that Israel’s existence is temporary:
Official PA TV Israeli affairs “expert” Nizar Nazzal: “Palestine is the compass, and here the empires crashed down. Whether it was the Mongols, the Crusaders, or others. Therefore, these empires [i.e., Israe] too, here on the land of Palestine, will crash down.” [emphasis added]
[Official PA TV, Topic of the Day, Jan. 20, 2026]
The PA tells its people that Israelis, deep down, agree that Israel is doomed:
Official PA TV narrator: “Even in the depths of the Israeli public, there is an understanding that their presence here is temporary. The dual citizenship of the soldiers and settlers is not just a coincidence but rather an escape plan ready to be executed if the balance of powers changes.”
Jurist Sufian Siyam: “The Israeli knows in his subconscious mind that his existence on this land is temporary. …In 2006, there was an Israeli soldier named Gilad Shalit. We were surprised to discover later that Gilad Shalit has French citizenship … Israeli soldier Edan Alexander [a hostage captured and released during Hamas’ Oct. 7 war] has American citizenship. Why do the Israeli soldiers and Israeli civilians insist on having another citizenship besides Israeli citizenship? Because deep in his heart, his grandfather before him and his son after him knew that his existence on this land is temporary.” [emphasis added]
[Official PA TV, Time Without Ceasefire, Jan. 28, 2026]
Whether from PA officials or its state media, the message to Palestinians remains constant: Israel has no right to exist, Israel is temporary, Palestinians are permanent, and time will erase the Jewish State.
At the same time, the PA continues to demand Western governments fund this culture of hate and rejectionism while choosing to look the other way.
The author is a contributor to Palestinian Media Watch, where a version of this article first appeared.
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PA Libel: Jewish Scripture Says Non-Jews Are ‘Pigs in the Form of Humans to Serve the Jews’
Palestinians shout slogans at the compound that houses Al-Aqsa Mosque, known to Muslims as Noble Sanctuary and to Jews as Temple Mount, following clashes with Israeli security forces in Jerusalem’s Old City April 15, 2022. REUTERS/Ammar Awad
In addition to its eliminationist rhetoric, the Palestinian Authority (PA)’s brainwashing of its people is ongoing and effective.
Palestinian Media Watch regularly documents that ordinary Palestinians echo the antisemitic and Nazi-like statements by PA leaders and officials. The PA portrays Jews as being “arrogant by nature,” and planning to “subjugate the entire world.” Palestinian citizens adopt and repeat these teachings.
Accordingly, anti-Israeli activists spread the libel that the Jewish Talmud teaches that non-Jews are “pigs in the form of humans [created] to serve the Jews”:
Anti-Israeli activist in the Jordan Valley Ayman Ghraib: “The colonialism began in the [Jewish] religious schools where the colonialists [i.e., Jews] were educated to hate the Arabs and Palestinians and everything that is not Jewish.
We have obtained booklets that contain an exact quote from the Talmudic text — that non-Jews are pigs that God created in the form of humans to serve the Jews … In their religious books it is written that Allah created this [olive] tree for the Jews … and if they cannot enjoy its fruits, they should burn it.” [emphasis added]
[Official PA TV, Crops, April 6, 2026]
The Talmud contains no such statement about non-Jews being pigs.
Even as Palestinians falsely accuse Jews of dehumanizing non-Jews, the PA itself portrays Jews as sub-human.
In the words of PA leader Mahmoud Abbas’ advisor, Jews are “grazing herds of humanoids … apes and pigs.” Recently, a Palestinian in Lebanon expressed a similar view, saying Jews are “pigs and donkeys”:
Lebanese singer and actor Abd Asqoul: “The enemy [Israel] is very stupid. He does not understand that it is impossible, regardless of what will be, there is something that lives inside us [Palestinians] … But this pig is not just a pig, he is a donkey who does not understand.
He thought my identity is a few papers and flour, and it escaped him that I am from the seed of heroes. .. My identity is land and rock and the sand of the beaches with shells and the blue color in their waters, from Rosh Hanikra [i.e., on Israel’s northern border] to proud Umm Al-Rashrash [i.e., Eilat, Israel’s southern border].” [emphasis added]
[Official PA TV, The Creativity of the Refugee Camp, Jan. 20, 2026]
The Palestinian Authority’s antisemitism also portrays Jews as the “enemy of humanity.” A Palestinian academic and former PA deputy minister stressed this recently, specifying that Jews are not only the “enemy” of Palestinians, but of all “humanity”:
Bethlehem University political science lecturer and former PA Deputy Minister of Jerusalem Affairs Sa’id Yaqin: “Jerusalem … is also the strongest symbol in this conflict, which is being waged with this enemy [i.e., Israel]. This is the enemy of humanity and not of the Palestinian people.” [emphasis added]
[Official PA TV, March 14, 2026]
The author is the Founder and Director of Palestinian Media Watch, where a version of this article first appeared.