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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews

(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”

But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.

Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.

“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher —  it’s really, really cool.”

The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.

“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”

The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.

Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.

“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.

Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.

Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)

CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.

“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”

Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.

Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)

“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”

Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.

Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.

The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”

Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.

Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.

With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.

“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”

Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.

He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.

“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”

Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.

In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.

“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”


The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.

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Why a concert hall should be the last place for a protest — particularly an antisemitic one like this

In the opening lines of his recently published memoir, the pianist Sir Andras Schiff, born to Hungarian-Jewish parents in 1953, writes, “To begin with there is silence, and music comes out of silence. Then comes the miracle of highly varied, progressive forms growing out of sounds and structures. After that, the silence returns.”

Yet at the start of Schiff’s rendition of Beethoven’s Fifth Piano Concerto with the Israel Philharmonic last week at the Cité de la Musique in Paris, music did not come out of silence. Instead, what came out of silence was the hiss of flares followed by gasps, shouts and insults when four members of the audience tried to interrupt the opening of the concerto.

Pianist Andras Schiff performs during the Bologna Festival at Manzoni Theater in 2021, in Bologna, Italy. Photo by Getty Images

According to an official communiqué from the Philharmonie de Paris, the protesters twice lit flares while walking towards the stage, trailing smoke and sparks behind them. Schiff and the conductor, Lahav Shani, left the stage, while several audience members confronted the protesters. Altercations quickly followed and all four protesters were soon removed by a security detail from the auditorium and subsequently arrested by the police.

Once calm had returned, Schiff and Shani returned to the stage and picked up again at the beginning of the Beethoven concerto. Not surprisingly, there soon followed reviews — not of the performance but of the protest. Political and public figures across the ideological spectrum did not hesitate to weigh in.

On the far right, Marine Le Pen, in her continuing effort to efface the antisemitic origins of her political party, the National Rally, quickly added her voice to the cacophony. “The incidents provoked last night by antisemitic activists on the extreme left could have turned into a tragedy.” Turning this tragedy into comedy, the daughter of Jean-Marie Le Pen warned on X that such “acts are intolerable and calls for an exemplary response from our courts.”  (Le Pen continues to denounce, it should be noted, those same courts that recently found her guilty of the embezzlement of campaign funds.)

As for the extreme left, they turned the cacophony into what could only be called a kakaphony. In a television interview, a spokesperson for Defiant France, Manon Aubry, refused to condemn what she described as “incidents.” More tellingly, she then reminded listeners that the target of the protest “was not just any artist.” Instead, they were “artists who represent the Israeli state.”

Not to be outdone, the movement’s leader, Jean-Luc Mélenchon, acknowledged the situation had gotten “a bit out-of-hand.” But you cannot, he continued, prevent people from protesting a genocide. “One can regret last night’s incidents, but I regret the genocide more than the affaire at the Philharmonie. Mais voilà, that’s how it is. There are consequences for international actions.”

Mais non, that is not how it should be — especially, as Vladimir Jankélévitch would have added, at a concert hall. In 1961, this French-Jewish philosopher published La musique et l’ineffable, which was subsequently translated and published in 2003 as Music and the Ineffable, Though he did not have such political protests in mind, Jankélévitch’s explanation of the ineffability of music reveals why a concert hall should have been the last place for such a protest, especially one that reduces the playing of music to the policies of a government.

According to the online Oxford dictionary, “ineffable” can denote something which is unspeakable because it is too shocking or too ugly to be expressed. But this is not how Jankélévitch understood the word. He distinguishes between the untellable — namely, things that cannot be spoken of, like death, because “there is absolutely nothing to say” — and the ineffable, which cannot be explained because “there are infinite and interminable things to be said of it.”

What I think Jankélévitch means is a feeling familiar to many of us when we write or read or talk or even reflect on music. We are left wordless after listening, say, to the opening credenza in Beethoven’s concerto, but we will insist on finding the words as we leave the concert hall.

And yet, writing about music is a weirdly futile exercise, one that Frank Zappa, it appears, compared to dancing about architecture. Both are equally nonsensical enterprises. Music exists on a plane where words are worse than useless; they always fail to convey what we feel while listening to the music.

This is why Jankélévitch would reject any attempt to find biographical meaning in the Fifth Piano Concerto, even though Beethoven composed the piece in Vienna in 1809, at the very moment that the French army under Napoleon was laying siege to the city. Beethoven had to take cover in the basement of his brother’s building, where the increasingly deaf composer shielded his ears with pillows from the constant bombardment from French cannons. Moreover, the authoritarian Napoleon represented the great threat to the ideal of liberty embraced by Beethoven.

Jankélévitch would also resist an effort to find historical parallels between now and then. If I, as a historian, suggested such a parallel — namely, that the concerto was composed in a context of war and death that resembles the experiences of war and death in Gaza — Jankélévitch would frown under his crown of silver hair. While music is a deeply meaningful experience, it is not, paradoxically, one that conveys a specific meaning, whether historical, moral or philosophical. And it is one that must be followed by silence.

All of this makes the protest at the concert hall not just witless and wanton, but also  bewildering. The activists tried to deny a certain group from making music — the most meaningful of activities — because, as Israelis and/or Jews, they were held to be complicit in their government’s war without mercy in Gaza. Here lies the true ineffability. The clearly antisemitic action by these protesters was defended, on the extreme left, by leaders who have long been antisemitic curious. To compound the ineffability of it all, the protesters were also denounced by the extreme right which still carries the stink of antisemitism.

In a word, both extremes are guilty of the Oxford definition of ineffability. In the case of Mélenchon, his sentiments are too vile for words, just as Le Pen’s motives are equally vile. If only silence would fall over both extremes so that music can again be heard

The post Why a concert hall should be the last place for a protest — particularly an antisemitic one like this appeared first on The Forward.

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What Hailey Bieber smoothies and instant matzo ball soup reveal about American Jewish taste

It has become exceedingly difficult to get a bowl of kosher matzo ball soup in my L.A. neighborhood. I’m reminded of this every few months, when a cold or a craving reminds me what we lost when Pico Kosher Deli, established in 1968 about a mile from my apartment, closed for good early in the pandemic. It’s not just the soup, of course. It’s the whole kosher deli experience — bulging pastrami sandwiches, a waitress with a notepad, frilly toothpicks.

The traditional kosher deli is dying, if not dead, and not just in L.A. Kosher Ashkenazi fare is officially passé, a cuisine category today’s balabustas — at least my millennial Modern Orthodox cohort — have abandoned. At the kosher markets, Manischewitz products are relegated to a dusty corner, the “kosher aisle” of the kosher grocer. And at surviving delis like Katz’s and Canter’s, kosher is not a religious certification. It is, simply, a nostalgia cue immediately preceding the word “style.”

Fortunately, a wave of new, smartly packaged foodstuffs capitalizing on that nostalgia has arrived to restore my Ashkenazi birthright, or at least my former sodium levels. In the years since my neighborhood deli closed, direct-to-consumer brands have launched to hawk kosher potato latke crispskosher matzo chips and kosher jarred charoset (lovingly named Schmutz). The newcomer that I sprung for was a kosher instant matzo ball soup called Nooish. A box of four stout, colorful soup cups arrived about a week after I ordered them online.

To find out why these shelf-stable products have taken off while delis languish, I called Nate Rosen, whose official title — creator of the consumer brands newsletter Express Checkout — obscures the coolness of his job, which largely consists of reviewing new snacks on TikTok. According to Rosen, the kosher renaissance was part of a broader surge of food startups during the pandemic, when free time and disposable income were suddenly in abundance. It was inevitable someone would find the Jewish angle on the trend.

“There’s a market for it,” Rosen said. “There’s dedicated spots for it [on shelves]. And I think especially now, people are proud to be Jewish and proud to show that off a little bit.”

Nooish’s instant soup, ready in just a couple minutes, doesn’t come with booth seating. But taste-wise, comfort-wise and deli-wise, it’s a worthy adaptation of the experience. The kneidlach — three to a cup, each a bit larger than a Ping-Pong ball and floating in a salty brown broth, hold their form but obey your spoon. (There’s no chicken, and the soup is certified pareve.) At four-for-$36, the instant soup is probably too pricey for your kid’s lunchbox, and not substantial enough for an adult meal. But in a pinch — say, a cold or a craving — it can be transporting.

Hailey Bieber smoothie, Hatch kitchen smoothie
I’m just here for the sea moss gel. Photo by Louis Keene

If the kosher deli is out, what’s in? The answer awaited me at Hatch Kitchen, a new kosher meat restaurant, where earlier this week I watched a barista prepare a fancy smoothie. Elaborate, astonishingly expensive and often named after celebrities, fancy smoothies are an L.A. institution, the lifeblood of the influencer class. The most notorious of these drinks, the upscale grocery chain Erewhon’s Hailey Bieber smoothie, contains strawberries and dates but also vanilla collagen powder and something called sea moss gel. It costs $20.

Hatch, I was told, makes something similar, the strawberry-based “Or-gan-ic” (the middle syllable also the Hebrew word for garden), which the restaurant calls its “most viral smoothie.” No sea moss gel, but the menu touts “anti-inflammatory” ingredients that include flax seeds and hibiscus. It’s $12, which sounds like a lot if you’ve never spent $20 on a smoothie before, and like a bargain if you just did, and for that one you’d had to look a cashier in the eye and utter the name of Justin Bieber’s wife. (At Hatch, you order from an iPad.)

Hatch’s fancy smoothie — which is also a photogenic one — models the dominant trend in contemporary kosher dining: pop-culture mimicry. Across from where the Pico Kosher Deli once stood, you can order a kosher crunchwrap supreme — a Taco Bell menu item — from a Mexican street food place called Lenny’s Casita. Kosher cafes still serve bagels, but people go for the avocado toast. It’s kosher dining’s hypebeast era, if you can afford it; Lenny’s crunchwrap with beef runs $30. I’m not sure how close the knockoff is to the real thing, or whether proximity really matters. Most customers will never taste the alternative.

There’s a tension inherent in these appropriated menu items — affirming both the desirability of secular culture and the Jewish laws forbidding it. Cultural diffusion and communal retreat. Assimilation and resistance. Meanwhile, the ancestral cuisine, which emerged out of kosher dietary laws, has been simultaneously rejected and idealized. You can’t find too many kosher delis, but TikTok has popularized pickle fountains. (Wait until they find out about hamantaschen.)

I was sort of sad about this state of affairs until I spoke to David Sax, who was dismayed enough about the decline of delis to write a book about it. He explained that Jewish deli food developed as a way of transforming European deli methods and flavors, which were more often made with pork, into kosher adaptations. The corned beef sandwich was the original fancy smoothie, which means our kosher crunchwrap might become tomorrow’s matzo ball soup. The comfort food changes, but the people endure.

The post What Hailey Bieber smoothies and instant matzo ball soup reveal about American Jewish taste appeared first on The Forward.

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Hamas, Hezbollah, Terror Allies Vow to Keep Fighting Israel, Reject Regional Peace Initiatives

Hamas terrorists carry grenade launchers at the funeral of Marwan Issa, a senior Hamas deputy military commander who was killed in an Israeli airstrike during the conflict between Israel and Hamas, amid a ceasefire between Israel and Hamas, in the central Gaza Strip, Feb. 7, 2025. Photo: REUTERS/Ramadan Abed

Hamas and allied terrorist groups on Friday hailed the Oct. 7, 2023, massacre across southern Israel as a “landmark victory,” rejecting disarmament and vowing to continue fighting the Jewish state even as international efforts push to implement a regional peace plan.

Leaders of Hamas, Hezbollah, and several other Islamist terrorist groups gathered at the 34th Arab National Conference in Beirut, where speakers called for “resistance against the Israeli occupation and its expansionist projects in Palestine and the region,” Arabic-language Lebanese news outlet Al Mayadeen reported. 

During the summit, terrorist leaders rejected efforts to compel them to disarm and pledged to continue fighting against Western influence across the Middle East, emphasizing the central role of weapons “in protecting national sovereignty and securing the region’s future.” 

“On Oct. 7, an extraordinary act of heroism unfolded across Palestine and its borders, as people everywhere contributed in their own way to support us,” Hamas chief Khalil al-Hayya said during the conference, referring to the group’s invasion of and massacre across southern Israel in 2023.

“Gaza is wounded today, but it remains steadfast, calling on everyone to stay united in the pursuit of our legitimate national goals,” the terrorist leader continued. 

“Palestine will endure, just as Gaza has, despite the aggression — its land, its people, men, women, and children — and eventually, injustice will be overcome,” al-Hayya said. 

At the Beirut gathering, Hamas and its terrorist allies praised the Oct. 7 atrocities, calling them a turning point in their fight against the “Zionist occupation.” They also opposed any attempt to divide Gaza and reaffirmed their commitment to unity.

“We emerged from this battle against the occupation with our weapons in hand. All resistance factions stood united against the aggression, and that same solidarity extended to the political front,” Palestinian Islamic Jihad chief Ziad al-Nakhala said during the conference. 

“[US President Donald] Trump’s plan has set numerous obstacles and conditions that cannot be implemented,” al-Nakhala continued, referring to the US-backed peace plan aimed at ending the war in Gaza.

Amid international efforts to mediate the Gaza conflict and bring peace to the Middle East, Hamas and its allies said they opposed all such initiatives, opting instead to escalate violence and advance their own agenda.

At the summit, Jamil Mazhar, deputy secretary general of the Popular Front for the Liberation of Palestine (PFLP), called for “rejecting plans to place the Palestinian people under tutelage and opposing any attempt at demographic change” — a clear rebuke of the Gaza peace plan.

Under Trump’s plan, an International Stabilization Force (ISF) will oversee the Gaza ceasefire between Israel and Hamas and train local security forces

The ISF would include troops from multiple participating countries and would be responsible for securing Gaza’s borders with Israel and Egypt, while also protecting civilians and maintaining humanitarian corridors.

“We have gathered to renew our commitment against the Zionist enemy and its allies, and to reaffirm that the fight continues,” Mazhar said during his speech at the conference. 

“Today, we must move beyond mere solidarity and slogans, and put them into practical action,” the terrorist leader continued. 

During the summit, Hezbollah international relations official Ammar al-Moussawi reaffirmed the Lebanese terrorist group’s commitment to defending and supporting the “resistance in Gaza.”

“We joined the battle to support Gaza out of our conviction in the justice and righteousness of this cause, and we do not regret our decision,” al-Moussawi said.

“History shows that the resistance in Lebanon and Palestine has endured crises far graver than today’s, and the same resistance that produced those martyred leaders is fully capable of producing new ones,” he continued. 

Houthi leader Abdul-Malik al-Houthi also said at the conference that “the support fronts have played a key role throughout this important two-year round.”

“Hezbollah’s role is at the forefront of the support fronts, thanks to its steadfastness, pioneering and significant contributions, and immense sacrifices,” the leader of the terrorist group in Yemen said. 

“The Israeli enemy, in alliance with the United States, seeks to impose a permissive formula and always place the blame on the victim,” he added. 

“The Israeli enemy is attempting to disarm the weapons that protect Lebanon and the arms that have prevented it from controlling Gaza for the past two years,” al-Houthi said.

Hamas, Hezbollah, and the Houthis are all backed by Iran, which provides the Islamist groups with weapons, funding, and training.

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