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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Online Watchdog Group Exposes Viral Antisemitic, Arabic-Language Conspiracy Theory ‘Tired Islam’
A keyboard. Photo: Wikimedia Commons.
An independent, nonprofit organization dedicated to combating the spread of online antisemitism said on Monday it has identified a trending Arabic-language conspiracy theory on social media known as “Tired Islam,” which falsely accuses Jews of plotting against Arab and Muslim society.
CyberWell – a trusted partner of Meta (Facebook, Instagram, and Threads), TikTok, and YouTube – explained that the fabricated narrative claims a Jewish or “Zionist” author named Jacob Dunne published a book titled “The Tired Islam,” which outlines a secret Jewish plan to destroy Arab and Muslim society. No such book exists in the US Library of Congress or elsewhere, according to CyberWell.
CyberWell founder and CEO Tal-Or Cohen Montemayor said the trendy conspiracy theory “revives century-old religious antisemitism, tailored to go viral on today’s platforms” and “pushes the same antisemitic tropes that have historically led to mass violence against Jews, now wrapped in a pseudointellectual setting to appear credible and urgent.” She also described it as “a modern-day digital replica” of “The Protocols of the Elders of Zion,” the longstanding antisemitic text from the early 20th century that describes a fabricated plot by Jews for world domination. The “Tired Islam” narrative is often described as a continuation of “The Protocols of the Elders of Zion,” according to CyberWell.
Videos on social media that promote the “Tired Islam” conspiracy often feature a series of fake “excerpts” from a fictional chapter titled “The End of the Arabs,” in the non-existent book. The “excerpts” include false claims about the alleged ways Jews want to demolish Muslim society, which include promoting feminism, attacking mosques, corroding family values, and using technology to control Muslim youth. The videos also display fake publication details for the book and falsely claim it is in the Library of Congress, which CyberWell has confirmed is not true. The videos often urge social media users to share the clip as a religious and moral obligation.
“Digital platforms are facing a moment of reckoning due to the continued poisoning and abuse of the information economy,” said Cohen Montemayor. “Antisemitic actors are using the virality of misinformation to inject age-old conspiracies into religious and political discourse. The fact that this narrative is being promoted as a ‘religious’ imperative makes it especially difficult to moderate and even more dangerous. We are watching, in real time, the formation of a new ‘Protocols’; but unlike 1903, this time the digital platforms governing content through Trust & Safety can still stop it before it spreads beyond control.”
CyberWell monitors social media in English and Arabic for posts that promote antisemitism, Holocaust denial, and violence against Jews and their allies based on the International Holocaust Remembrance Alliance’s (IHRA) working definition of antisemitism. Its analysts review and report hateful content to platform moderators.
The nonprofit organization said social media platforms are “consistently failing to intervene” and take action against the “Tired Islam” conspiracy theory despite its “clear violations” of hateful conduct policies and promotion of classic antisemitic tropes, conspiracies, and stereotypes about Jews. CyberWell said that in multiple cases, social media platforms concluded that content online tied to the “Tired Islam” theory does not violate the platform’s community standards. The organization also noted, however, that these platforms do not even have a consistent policy pertaining to the quoting of anonymous or forged texts.
“The ‘Tired Islam’ trend dehumanizes Jews and positions them as a collective enemy of Islam. Left unchecked, this will radicalize communities, incite division, and fuel religious hatred across borders,” said Cohen Montemayor. “Narratives like this could easily escalate into real-world violence, particularly if audiences are led to believe that their core belief systems and family values are under direct attack by a specific minority group. Comparable dynamics were observed in the lead-up to the Charlie Hebdo attack in France, where portrayals of perceived assaults on Islam contributed to radical extremist violence and terrorism.”
It has been 10 years since the Islamist terrorist attack at the Paris office of the satirical weekly newspaper Charlie Hebdo. On Jan. 7, 2015, al Qaeda-linked gunmen and brothers Said and Cherif Kouachi stormed the Charlie Hebdo office and killed 12 people, including eight editorial staff members. A Muslim police officer guarding the offices was also shot and killed at point-blank range by the terrorists. Over the next two days, Amedy Coulibaly, who was tied to the Kouachi brothers, killed five people, including at a kosher supermarket, and claimed to be acting on behalf of the Islamic State group. All three gunmen were killed in police raids on Jan. 9.
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Legal Union Pays Six-Figure Settlement Over Antisemitism Accusations
Illustrative: A pro-Hamas demonstrator uses a bullhorn during a protest at the University of California, Los Angeles (UCLA) on March 11, 2025. Photo: Daniel Cole via Reuters Connect
The Louis D. Brandeis Center for Human Rights Under Law, one of America’s leading Jewish civil rights groups, notched a major court victory on Thursday which secured a six-figure settlement for a cohort of plaintiffs who alleged that their union fostered a hostile environment against Jewish and Zionist members during an outbreak of pro-Hamas sentiment set off by the Oct. 7, 2023, massacre across southern Israel.
Per the terms of the agreement, the Association of Legal Aid Attorneys (ALAA), the union for New York public defenders, will shell out $315,000 in damages while admitting culpability in the events which precipitated legal action. The ALAA also agreed to institute new training courses on the rights of union members and accept a neutral third party’s oversight of other organizational procedures.
“We are seeing an increasing trend in labor union antisemitism, much as we have seen a similar increase on college campuses. In both cases, there is bitter irony,” Brandeis Center chairman and founder Kenneth Marcus said in a statement. “Colleges are supposed to be islands of reason and tolerance. Labor unions are supposed to be advocates for social justice and workplace equality. To find the oldest hatred in such places is deeply antithetical to their mission.”
He added, “This settlement is a landmark in the fight against antisemitism in this sector. I am gratified by this outcome and resolved to support Jewish workers at any union around the country that is seeing this problem arise. Based on what we’re hearing around the country, there will be more of these cases coming.”
As previously reported by The Algemeiner, the ALAA allegedly became a “cornucopia of classic modern antisemitism” in late 2023. Just weeks after the Oct. 7 attack, it passed a virulently anti-Israel resolution which made only a passing reference to Hamas’s atrocities and launched a smear campaign against Jewish members who opposed it. Following that, the union facilitated the filing of disciplinary, “formal charges” against Jewish and Zionist members, attempting to expel them from its ranks.
Antisemitic conduct in the ALAA took on other forms, the complaint alleged. Members commended Hamas’s violence, chanted “from the river to the sea, Palestine will be free,” and denied that the terrorist group had murdered women and children. In one incident, someone allegedly asserted that Zionist beliefs would prevent Jewish attorneys from “zealously” defending Muslims, Palestinians, and Arabs and lead them to conspire against them and sabotage their cases.
More Jewish professionals are experiencing workplace discrimination, as previously reported by The Algemeiner.
According to a study released in May by the StandWithUs Data & Analytics Department, antisemitism in academic medical centers located on college campuses is fostering noxious environments which deprive Jewish health-care professionals of their civil right to work in spaces free from discrimination and hate.
Titled “Antisemitism in American Healthcare: The Role of Workplace Environment,” the study includes survey data showing that 62.8 percent of Jewish health-care professionals employed by campus-based medical centers reported experiencing antisemitism, a far higher rate than those working in private practice and community hospitals. Fueling the rise in hate, it added, were repeated failures of DEI (diversity, equity, and inclusion) initiatives to educate workers about antisemitism, increasing the likelihood of antisemitic activity.
“Academia today is increasingly cultivating an environment which is hostile to Jews, as well as members of other religious and ethnic groups,” StandWithUs director of data and analytics and study co-author Alexandra Fishman said in a statement. “Academic institutions should be upholding the integrity of scholarship, prioritizing civil discourse, rather than allowing bias or personal agendas to guide academic culture.”
Another study by the Anti-Defamation League (ADL) found that 42 percent of Jewish faculty feel that the top US professional associations for academics, including the Middle East Studies Association (MESA), alienate Jews intentionally if they publicly align with Zionism.
According to the data, 25 percent resort to concealing their Jewishness due to the hostile environment, and another 45 percent say their colleagues lectured them on what does and what does not constitute antisemitism. The report also “reveals alarming patterns of marginalization, leadership failures, and systematic exclusion of Jewish members from their professional communities and academic homes,” the ADL said in a statement.
Some academic bodies, such as the American Philosophical Association and the American Political Science Association, were conferred high ratings based on Jewish faculty not reporting any “major incidents,” while others, including the American Anthropological Association and several others, were labeled as “major concerns” requiring significant remedial action.
“Antisemitic biases in professional academic associations are widespread and reveal a problem that goes far beyond traditional scholarly circles,” ADL chief executive officer Jonathan Greenblatt said in a statement. “When antisemitism and biased anti-Israel narratives are normalized within these influential spaces, they seep into curricula, research, and public discourse, quietly but profoundly shaping how students and future professionals interpret the world.”
He added, “By assessing these associations and how they are responding, we are delineating a path forward to ensure that academic spaces remain intellectually rigorous, inclusive and free of antisemitism, and accountable to the public they serve.”
Follow Dion J. Pierre @DionJPierre.
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German Auction House Cancels Sale of Holocaust Artifacts Following Outrage
People with Israeli flags attend the International March of the Living at the former Auschwitz Nazi German death camp, in Brzezinka near Oswiecim, Poland, May 6, 2024. Photo: REUTERS/Kuba Stezycki
An auction house in Germany canceled a sale of hundreds of Holocaust artifacts – including letters written by German concentration camp prisoners to their loved ones — that was scheduled to take place on Monday following intense backlash from an association of Holocaust survivors and government officials in Poland and Germany.
Radoslaw Sikorski, the deputy prime minister of Poland, announced on Sunday that the “offensive” auction was canceled after he and German Foreign Minister Johann Wadephul “agreed that such a scandal must be prevented.” Sikorski called for the Holocaust artifacts to be instead given to the Auschwitz-Birkenau Memorial and Museum.
“The memory of Holocaust victims is not a commodity and cannot be the subject of commercial trade,” he said in a post on X. “Respect for victims requires the dignity of silence, not the din of commerce.”
The Auktionhaus Felzmann auction house in the city of Neuss planned to sell on Monday a lot titled “The System of Terror Vol II 1933-1945.” It included more than 600 items such as Gestapo index cards and other documents that belonged to perpetrators of the genocide against European Jewry. Also up for sale were personal documents “relating to the persecution and humiliation of individuals” that contained the real names of Holocaust victims, according to the International Auschwitz Committee, which unites organizations, foundations, and Holocaust survivors from 19 countries. The items have since been removed from the Auktionhaus Felzmann website.
Over the weekend, Christoph Heubner, executive vice president of the International Auschwitz Committee, called on the auction house to “show some human decency” and cancel the auction.
“For victims of Nazi persecution and survivors of the Holocaust, this auction is a cynical and shameless piece of marketing,” said Heubner. “It leaves them outraged and stunned. Their history and the suffering of all those who were persecuted and murdered by the Nazis are being abused and exploited for commercial gain.”
Heubner added that personal documents relating to the Holocaust and the persecution of Jews belong to the families of victims. Those items “should be displayed in museums or in exhibitions at memorial sites and not be reduced to profit-making articles in a commercial context,” he noted.