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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Selective Outrage and the Silence Over Iran’s Dead
Iranian demonstrators gather in a street during anti-regime protests in Tehran, Iran, Jan. 8, 2026. Photo: Stringer/WANA (West Asia News Agency) via REUTERS
In recent weeks, thousands of Iranian citizens have been killed amid widespread internal unrest. Some casualty reports even reach into the tens of thousands.
Iranian men and women took to the streets to protest economic collapse, systemic repression, and a theocratic regime that has ruled through fear for more than four decades. They were met with bullets, mass arrests, torture, and executions. Yet beyond fleeting mentions and buried headlines, much of the international media has chosen to look away.
At the same time, global attention remains overwhelmingly fixated on Israel and the Palestinians. News panels, campus demonstrations, activist campaigns, and social media feeds are saturated with outrage directed almost exclusively at the Jewish State. This contrast is not accidental. It reflects a deeper moral and structural failure in modern journalism and activism.
The most common explanation offered for the lack of coverage is access. Iran is a closed dictatorship. Foreign journalists are monitored, restricted, expelled, or imprisoned. The regime routinely shuts down the Internet, blocks social media platforms, and intimidates the families of victims. Casualty figures are deliberately obscured, and firsthand reporting is dangerous.
But access alone does not explain the silence.
History shows that journalists have reported from some of the most inaccessible and hostile environments on earth. Syria, North Korea, Sudan, and Afghanistan have all received sustained attention despite severe limitations. When there is genuine interest, creative reporting follows.
In the case of Iran, the problem is not merely a lack of footage. It is a lack of will.
Israel presents the opposite reality. It is one of the most scrutinized countries in the world. It allows foreign media full access, maintains a free press, hosts outspoken human rights organizations, and operates under an independent judiciary and parliamentary oversight. Journalists can move freely, challenge officials, and broadcast live from conflict zones.
When Israel defends itself after a massacre multiple times worse than the 9/11 attacks, every action is framed as a potential crime. When Iran kills its own citizens, it is described in sanitized language as unrest, crackdowns, or internal affairs.
This is not moral consistency. It is moral evasion.
Much of the international focus on the Palestinian cause relies on a simplistic and emotionally comfortable narrative. It divides the world into oppressor and oppressed, strong and weak, villain and victim. It requires little historical context and no serious engagement with internal problems, extremist violence, or rejectionism. It also offers a familiar and ideologically convenient antagonist: the Jewish State.
Iranian protesters disrupt this narrative. Their existence exposes an inconvenient truth that many commentators prefer to ignore — that the greatest source of suffering in the Middle East is not Israel, but authoritarian Islamist regimes that brutalize their own populations. The Iranian protestors undermine the claim that Israel is the region’s central moral problem, and they challenge the ideological frameworks upon which entire activist ecosystems are built.
That is precisely why they are ignored.
There is also a strategic dimension to this silence. The Iranian regime has spent decades exporting violence while redirecting global attention outward. Through proxy terror groups such as Hamas, Hezbollah, and the Houthis, and through relentless anti-Israel propaganda, Tehran ensures that outrage is focused anywhere but inward. Every international campaign condemning Israel serves as a distraction from executions, torture chambers, mass arrests, and the killing of dissenters.
Western protest culture plays an enabling role. Modern activism often favors symbolism over substance and slogans over substance. It gravitates towards causes that fit fashionable ideological molds. Iranian dissidents who oppose Islamist extremism, reject antisemitism, and openly criticize Western hypocrisy do not fit neatly into those frameworks. As a result, they are ignored.
Perhaps the most uncomfortable truth is that Jewish suffering is endlessly contextualized, while Jewish self defense is reflexively condemned. That is why Israel is treated differently than the Iranian protest movement.
Thousands of dead Iranians should shake the conscience of the world. The fact that it does not should alarm anyone who still believes in universal human rights. Outrage cannot be selective. Journalism cannot be ideological. And moral concern cannot depend on whether a tragedy serves a preferred narrative.
Iranian lives matter, not when they are useful as political tools, but always. Until the media internalizes that truth, its credibility will continue to erode, one ignored grave at a time
Sabine Sterk is CEO of Time To Stand Up For Israel.
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Syria’s Internal Unrest Is Spurred by Turkish Ambitions
Turkish President Tayyip Erdogan attends a press conference with German Chancellor Friedrich Merz at the Presidential Palace in Ankara, Turkey, Oct. 30, 2025. Photo: REUTERS/Umit Bektas
“The Syrian Democratic Forces’ [SDF] insistence on protecting what it has at all costs is the biggest obstacle to achieving peace and stability in Syria.”
That’s what Turkish Foreign Minister Hakan Fidan said in early January, blaming Syria’s Kurdish-led SDF for some of the bloodiest fighting that Aleppo has seen since Bashar al-Assad’s fall.
But before Washington accepts Ankara’s indictment, it should ask a simpler question: why would Syrian Kurds compromise their political future when Turkey itself refuses to compromise with its Kurdish population at home?
Foreign Minister Fidan made Turkey’s position explicit in a recent television interview: Kurdish groups “only change [their] position when [they] face force. They either have to see force or face the threat of force,” he said. But this isn’t frustrated rhetoric — it’s Turkish doctrine. And recent fighting shows what that doctrine produces.
Beginning on January 6, 2025, Syrian government forces — backed by Turkish-aligned factions — established a template in Aleppo: evacuation orders, artillery strikes, and forced displacement. Over 140,000 civilians subsequently fled Aleppo. The “ceasefire” offered no protections — only withdrawal.
Damascus then replicated the model across northeast Syria. Within two weeks, Syrian forces took Deir Hafer, Tabqa, Raqqa, and Deir al-Zor, as SDF units retreated and Arab tribal allies defected. By January 21, the SDF had lost nearly half its territory and accepted a ceasefire that amounts to capitulation: individual integration into Syrian forces with none of the autonomy protections it had sought.
In other words: disarm first, trust later, rights never.
This is precisely the model Turkey has applied at home. In February 2025, PKK leader Abdullah Öcalan — whose group is a US-designated terrorist organization — called for the group’s disbandment after four decades of conflict. By July, PKK fighters symbolically burned weapons in what they called “a step of goodwill.” Turkish military operations continued throughout — because for Ankara, negotiated settlement is insufficient. Only total victory will do.
Syrian Kurds have watched this closely. They have also watched Turkey’s record in Syria itself. In 2018, Operation Olive Branch displaced at least 150,000 people from Afrin; in 2019, Operation Peace Spring killed hundreds of civilians and drew credible accusations of ethnic cleansing and summary executions. When Turkish President Erdoğan threatened military action in 2019, Washington urged restraint. Turkey invaded anyway.
Now Fidan issues the same threats — and expects different results. He accuses the SDF of “maximalist attitudes” and “deceptive moves,” while demanding immediate, unconditional surrender. He warns that Kurdish resistance will push Turkey to use force. He has already delivered: Turkish drones have hit SDF positions on multiple occasions during the recent fighting, signaling Ankara’s willingness to back up threats with force.
This is not just a Kurdish problem. It threatens core US interests.
Washington’s Syria policy rests on preventing a jihadist resurgence, blocking Iranian expansion, and safeguarding Israel’s security. Each is threatened by Turkey’s coercive approach to Kurdish integration. Marginalized communities without legal protections become fertile ground for extremist recruitment. The collapse of Kurdish autonomy also weakens one of the last effective counter-ISIS buffers in the country. And assaults on minority communities — including the Druze — increase domestic pressure on Israel to intervene, raising the risk of escalation the United States has worked to prevent.
Turkey, meanwhile, gains leverage at America’s expense. By casting itself as the architect of Syria’s “reunification,” Ankara elevates its regional standing while embedding its proxies inside the Syrian security apparatus. Washington, by contrast, is reduced to issuing ceasefire calls while Syria’s post-war order is being written without it.
There is still time to change course — but only if the United States stops outsourcing Syria’s political settlement to Ankara.
Washington retains leverage through its military presence, sanctions relief, reconstruction assistance, and diplomatic recognition. It should use that leverage to establish transparent, enforceable frameworks for minority integration — with international monitoring and public guarantees, not closed-door capitulation pushed for by Turkey.
First, the United States should demand formal negotiations between Damascus and Syria’s minority representatives, under international auspices — with public terms and third-party monitoring.
Second, continued American sanctions relief and reconstruction funds must be tied to measurable benchmarks: minority protections enshrined in law, parliamentary oversight of integration, and independent accountability mechanisms.
Third, Washington must make clear that Turkish military intervention — direct or through proxies — will trigger consequences under existing authorities, including Executive Order 13894, which targets actions threatening Syria’s territorial integrity.
Most critically, the United States must reject the premise that Kurdish communities can be bombed into accepting promises their neighbors have already broken. Fidan says Kurdish groups only understand force. But history suggests Turkey only understands leverage. Washington still has it — and should use it now, while integration is still being implemented, before Fidan’s doctrine of force becomes Syria’s permanent reality.
Jonah Brody is a policy analyst at the Jewish Institute for National Security of America (JINSA).
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The Digital War Against the Jewish Community Is Raging, Perhaps Worse Than Ever
The TikTok logo is pictured outside the company’s US head office in Culver City, California, US, Sep. 15, 2020. Photo: REUTERS
On Monday, the remains of Ran Gvili — a young Israeli police officer killed during the October 7, 2023, Hamas attacks — were finally recovered from a cemetery in northern Gaza. With his return, the hostage crisis effectively came to an end. There are no more Israeli hostages in Gaza.
This final milestone received far less international media coverage than the release of the last living hostages in October 2025, an event that had a noticeable impact on the digital landscape. As we found in a student-driven project at the Social Media & Hate Research Lab at Indiana University’s Institute for the Study of Contemporary Antisemitism, antisemitism dipped on X and TikTok the day those living hostages were released. But the respite was short-lived.
Social media has become a toxic environment for Jews. The sheer volume of hateful commentary on anything Jewish — from current events to the Holocaust — is staggering. But to view these platforms as merely “loud” is to miss the more dangerous reality: social media is today’s primary tool for disseminating antisemitism and, increasingly, for mobilizing it.
Our research shows that social media is being used to politicize antisemitism and coordinate action across ideological boundaries. What often appears as a spontaneous burst of passion — such as student activism on campus — is frequently the result of a highly networked digital infrastructure.
In our lab’s study on the “Rhetoric of Resistance,” we tracked the online networking of anti-Israel campus groups across the United States. The findings are a wake-up call for university administrators and policymakers: these groups are not operating in isolation. They have built a wide network of off-campus organizations and individuals, allowing them to synchronize messaging and amplify radicalized narratives at an unprecedented scale.
We are seeing a shift toward language that mirrors the rhetoric of designated terrorist organizations. Slogans that deny a people’s right to exist or that justify violence are no longer fringe; they have been moved into the mainstream of campus discourse through coordinated digital amplification, often expressed in snippets, coded phrases such as talk about “Jewish power,” “Zionist evilness,” or even slogans such as “Free Palestine,” which has become a battle cry.
One of the most troubling patterns our student coders identified is how specific types of political commentary function as “gateways.” While many users believe they are simply criticizing a government’s policy, our data shows that totalizing, categorical condemnations — framing an entire nation as “genocidal” or a “terrorist state” — are most strongly associated with antisemitism. In contrast, humanitarian-focused themes, such as the suffering of individual Palestinians, showed a much less consistent association with anti-Jewish hate speech.
Our central finding is nuanced and confirms other studies: negative views of Israel and antisemitism are strongly correlated. Approximately half of the posts we analyzed that expressed negative views of Israel were antisemitic, while posts with positive views showed zero antisemitism. The students’ diligent coding work allows us to demonstrate empirically how criticism can create a permissive environment for antisemitism without every post necessarily crossing the line into hate speech.
However, in the vast majority of the most vitriolic posts, the content was not just “anti-Israel”; it was fundamentally anti-Jewish, utilizing collective blame and dehumanizing language. This creates a “permissive environment” where hate speech is sanitized as political advocacy, making it difficult for platforms — and even trained human moderators — to draw the line.
The one-day dip in antisemitism we observed during the 2025 hostage release proves that the digital climate is sensitive to reality and human empathy. However, the immediate “snap-back” to hostility suggests that the underlying machinery of mobilization is always running.
If we are to protect the integrity of our campuses and our public discourse, we must confront the reality that some digital activism is designed not to persuade, but to ostracize and radicalize. We must support the right to vigorous political debate while refusing to tolerate the coordinated degradation of Jewish identity. The hostage crisis has ended, but the digital war against Jewish life continues. Recognizing the tools of this mobilization is the first step toward stopping it.
The author is the Director of the Borns Jewish Studies Program and Associate Director of the Institute for the Study of Contemporary Antisemitism at Indiana University.
