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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews

(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”

But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.

Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.

“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher —  it’s really, really cool.”

The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.

“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”

The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.

Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.

“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.

Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.

Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)

CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.

“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”

Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.

Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)

“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”

Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.

Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.

The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”

Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.

Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.

With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.

“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”

Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.

He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.

“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”

Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.

In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.

“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”


The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.

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Mamdani was set to meet Colombian president known for inflammatory Israel rhetoric

New York City Mayor Zohran Mamdani had planned to meet this week with Colombian President Gustavo Petro — who has compared Israel’s leaders to Nazis and recently defended his use of the phrase “Heil Hitler” on social media — during the South American leader’s visit to New York, a source familiar with the mayor’s schedule plans confirmed.

The meeting — set to be Mamdani’s first with a foreign leader — was reportedly canceled after the Trump administration intervened, directing Colombian officials to call it off, arguing that it would violate the terms of Petro’s entry into the United States for a United Nations Security Council session on Wednesday.

The State Department revoked Petro’s visa last fall after he appeared at a pro-Palestinian rally in Manhattan, calling on U.S. soldiers to disobey presidential orders over its support for Israel’s war in Gaza and urging an armed response to counter Israel’s action against the Palestinians. Petro was granted a limited waiver this week to attend the U.N. meeting on the Middle East.

A former member of Colombia’s M-19 guerrilla movement and elected in 2022 as the country’s first socialist president in decades, Petro has repeatedly drawn condemnation from Jewish and Israeli leaders since the Oct. 7, 2023, Hamas attacks for comparing Israel’s military actions to those of Nazi Germany. In 2024, he severed diplomatic ties with Israel, accusing the Jewish state of committing genocide in Gaza, an allegation Israel has strongly rejected.

This week, Petro came under fire after posting the phrase “Heil Hitler” on X in response to an op-ed supporting the right-wing presidential candidate, Abelardo de la Espriella, ahead of Colombia’s June 21 presidential runoff. Petro defended the post, saying he was criticizing what he described as the author’s “fascist” rhetoric rather than endorsing the Nazi slogan itself. In his UN remarks, Petro again compared Israel to the Nazis.

A City Hall spokesperson declined to comment on the matter.

The mayor’s canceled sit-down with Petro is the latest flashpoint in his fraught alliances with inflammatory critics of Israel.

Mamdani has faced scrutiny from Jewish leaders and Zionist organizations over his sharp criticism of Israel and embrace of Palestinian activism that is shaping his tenure as leader of the city with the largest population of Jews outside Israel. During his mayoral campaign, Mamdani refused to recognize Israel as a Jewish state and said he wouldn’t travel to the country and called for divestments in Israel’s economy. Recently, the mayor skipped the annual Israel Day parade.

In congressional races in New York City, Mamdani has actively been campaigning for candidates who have made inflammatory statements on Israel, including challenging U.S. military aid to the country and accusing the Jewish state of genocide. In particular, Mamdani has thrown his support behind former Columbia University Gaza War encampment activist Daraliza Avila Chevalier, who is challenging Rep. Adriano Espaillat with the incumbent’s support for Israel front and center. Avila Chevalier, a member of the Democratic Socialists of America’s NYC chapter, attended the Oct. 8, 2023, pro-Palestinian rally in Times Square, which was broadly condemned for celebrating the Hamas attacks on Israel. She has continued to defend her participation, saying that she showed up in anticipation of Israel’s “outsized reaction.”

Mamdani reignited tensions with many Jewish communities by posting a Nakba Day video produced by his City Hall media team commemorating the displacement of Palestinians during Israel’s founding in 1948. That was followed by what was perceived as a delayed and ultimately supportive response to pro-Palestinian protesters who descended on a heavily Jewish Brooklyn neighborhood where a synagogue was hosting a real estate sale that included West Bank properties.

The head of Mamdani’s office of international affairs, tasked with interacting with the United Nations and handling diplomatic relations, is Ana Maria Archila, the past co-chair of the Working Families Party who led campaigns critical of Israel. On his first visit to the U.N. headquarters in March, Mamdani met with Secretary-General António Guterres, whom Israeli officials have criticized for his statements about the war in Gaza, accusing him of failing to sufficiently condemn Hamas. Israel recently cut ties with Guterres and barred him from entering the country following the blacklisting of Israeli authorities in a UN report regarding sexual violence in conflict zones.

The post Mamdani was set to meet Colombian president known for inflammatory Israel rhetoric appeared first on The Forward.

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‘Dirty Dancing’ be damned. A new musical shows another side of the Borscht Belt

When the Woodstock Music and Art Fair defined a generation, Pamela Gray was on the outside looking in — literally.

She was 13 and summering at Dr. Locker’s Bungalow Colony in Mountaindale, New York. She remembers sitting by the pool with her little brother while the moms and bubbies played mahjong and glimpsing some long hair or fringe through the chainlink: hippies headed to Yasgur’s Farm.

“Looking back now, it’s like I literally was on the wrong side of history,” Gray said.

That moment was stamped in her memory for years, along with her attachment to the bungalow colony, where she got her first taste of nature away from the Flatlands in Brooklyn. Since around the time Dirty Dancing came out in 1987, she had struggled to explain to people the working-class version of the Borscht Belt she grew up with, a far cry from the resorts favored by dentists and lawyers.

In the early 1990s, Gray was in film school at UCLA and interning in the writers room on Star Trek: The Next Generation when she endeavored to capture the disappeared world of her youth in a screenplay. She recalled thinking, “I want to be the first person to set a movie in a bungalow colony.’”

I met Gray, a high school friend of my father’s, at a cafe steps away from where her Off-Broadway musical A Walk on the Moon, based on her 1999 film, is in rehearsals. She wore a cat-themed Catskills t-shirt and a Nova Festival dog tag.

She told me she’d  seen a documentary about the colonies — narrated by an Attenbourighian Brit, with the same nature doc detachment — and glimpsed one in South Fallsberg in Enemies: A Love Story, but knew she wanted a more substantial tribute.

The script, with a working title of The Blouse Man, became A Walk on the Moon, directed by Tony Goldwyn and starring Diane Lane as frustrated young housewife Pearl Kantrowitz, Liev Schreiber as her TV repairman husband, Viggo Mortenson as Pearl’s goyische hippie lover and a 15-year-old Anna Paquin as Pearl’s teenage daughter. It features a pivotal Woodstock sequence, and a glimpse of naked hippies trespassing at the bungalow’s lake.

Gray said there was resistance to the material when the script was being shopped around. She was told films centering women lost money. Some asked if it had to be Jews in the Catskills in the 1960s. For the musical, she’s amped up some of the Jewishness both in casting and content.

Directed by Sheryl Kaller and starring Talia Suskaauer and Max Chernin, the show has been in the works for over a decade, and had a previous run with a different score at the George Street Playhouse in New Brunswick. It’s set to open in a climate Gray thinks is in need of Jewish stories. Not a Holocaust story, not a story of antisemitism (though some of that has been added) but one about a family, and, importantly, one without much money.

Gray in 1968, with her first Catskills boyfriend. Courtesy of Pamela Gray

Gray was first approached to sell the rights to her film for a musical adaptation in the 2010s. A librettist and songwriter prepared a presentation to convince her, but she decided she wanted to take the project on herself. She had, in a sense, written musicals before.

Technically, Gray, whose other films include Music of the Heart starring Meryl Streep in a singular non-horror outing by director Wes Craven and the legal drama Conviction (also with Goldwyn and starring Hilary Swank), began her life in the theater in middle school.

She wrote The Girl from A.C.N.E. — a parody of The Girl from U.N.C.L.E. — for her hygiene class in sixth grade and later, while editor of the yearbook at James Madison High School, penned A Log Day’s Journey into Night an evident sendup of Eugene O’Neill.

Her first brush with an audience hearing her words came when she worked on Sing!, a student-run musical competition for outer borough high schools, which was a stealth incubator of talents like Paul Simon, Neil Sedaka and, at James Madison, where Gray and my dad are alumni, Carole King and Gerry Goffin.

Gray and my dad, Mark a retired optometrist who also writes screenplays, wrote parody lyrics, and probably fought a fair bit as script co-chairs. Gray remembers one year’s production, themed around clothing throughout history, had her kitted out in a French Revolutionary outfit and smacking my dad in the face while he was dressed like Napoleon.

Sing!, had a Borscht Belt Bungalow quality to it. When director Michael Greif was discussing the musical with Gray several years ago, they bonded over Sing!, which he directed at Abraham Lincoln High School on Ocean Parkway.

Music was central to Gray’s film, with needledrops from the Grateful Dead, Jefferson Airplane and Janis Joplin and Big Brother and the Holding Company’s cover of Gershwin’s “Summertime.” The ending has Pearl and her husband, Marty (Schreiber), transition from Dean Martin’s version of “When You’re Smiling” to trying their best to groove to Jimi Hendrix’s “Purple Haze.” (Gray said it was supposed to be “Light My Fire,” but Ray Manzarek wanted too much money.)

The musical’s new score by AnnMarie Milazzo, a vocal designer and arranger for shows like Spring Awakening and Next to Normal, captures the trapped-in-amber quality of the bungalows, with inspiration from the 1950s in the scenes with adults and, in a sequence with Pearl’s teenage daughter Alison and her summertime beau, a protest song.

“We’re living in a time right now where musicians and music artists are speaking out and talking about politics and talking about women’s rights and talking about antisemitism,” said Kaller, the director, whose parents took her to Catskills hotels as part of their temple bowling league. The show, she says, is “reminding audiences that in 1969, we were doing the same thing.”

A love letter to her parents’ generation and her own coming of age, Gray says the project may be even more personal in this iteration. Scenic and video designer Tal Yarden has incorporated Gray’s home movies into his projections. Also new to the musical is a moment when Alison learns the history of the Catskills, where Jews weren’t always welcome.

Gray said the addition came with “Trump 2,” a reference to his second term, that could also serve as an allusion to the film’s 1999 premiere, where the future president was in attendance.

“I still remembered the exact moment,” Gray said. She was on the aisle, and across from her was my father, their friend Karen and, next to Karen, Donald Trump and a blonde woman who was his date.

“The first thing he did was he ripped all the reserved signs off,” Gray recalled. “When your dad went to go to the bathroom, Trump put his leg up, and he had to climb over him. Is that your dad’s story?”

Not exactly. My dad now maintains that he was going to the lobby to tell Gray’s parents their seats were taken. It’s only when I said this that Gray remembers who the seats were reserved for. She then called Trump a certain Yiddish epithet, meaning pig.

(The White House did not immediately respond to a request for comment regarding Trump’s presence or actions at the premiere, his enjoyment of the film or any plans to see the musical.)

Talia Suskauer (L), playing Pearl, and director Sheryl Kaller (R). Photo by Tricia Baron

Though a presidential encore is unlikely, members from Gray’s extended shtetl of Brooklyn are coming, along with a group of children who met at a bungalow colony for Holocaust survivors. (In other Jewish geography, the show’s casting director, Merri Sugarman, has known Kaller since they were around 2 — her parents were also in the bowling league.)

When Gray first wrote a treatment for the musical version of her film, she couldn’t help thinking of the first musical she ever saw: Fiddler on the Roof. It too had a forgotten Jewish milieu, with a self-contained community, an aura of nostalgia and an outside world pressing for change.

“It had to have influenced me, and I’m proud of that influence,” Gray said.

At this point I told her when my father and I saw the Yiddish Fiddler on the Roof, Charles Kushner, Trump’s mechutan, sat in front of us. What are the odds?

The post ‘Dirty Dancing’ be damned. A new musical shows another side of the Borscht Belt appeared first on The Forward.

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When a Jewish language is lost, we lose more than just words

Always Carry Salt
By Samantha Ellis
Pegasus Books, 288 pages, $29

This charming and important memoir starts with two mothers in a cold London playground talking about where to send their young children to school. One mother says she would like her son to go to a French nursery so he could grow up with two languages, just like her. But then this playground moment takes a surprising turn.

“Why not send him to a nursery in your language?” one mother asks.

“I can’t,” author Samantha Ellis responds. “My language is dead.”

Ellis grew up speaking Judeo-Iraqi Arabic. Her mother tongue isn’t exactly dead, but it is dying, like many Jewish languages that are not Hebrew or Yiddish, and like many of the beautiful Jewish languages spoken by Jews of the Arab world. The Jewish community in Iraq is one of the world’s oldest, dating back to the sixth century B.C.E., when Nebuchadnezzar conquered Judea and sent most of the population there into exile in Babylonia. In 1939, Baghdad was at least one-third Jewish. As of Passover 2021, there were reportedly just four elderly Jews left in Iraq.

“Ghosts walk the pages of almost every Iraqi Jewish book I have read,” Ellis writes.

Always Carry Salt is about language, food, family, and above all, a way of being. Ellis, whose other books include How to Be a Heroine and Take Courage, as well as plays like How to Date a Feminist, struggles with the fact that she is not wholly bilingual. She herself is part of why her language is dying. But then, after the birth of her son, she wants to pass Judeo-Iraqi-Arabic, and all the history and recipes it carries, onto him, and eventually, to us.

Food as a Way Into a Culture

I loved reading the many Judeo-Iraqi-Arabic idioms about the heart, like ekel kallsi, or “he ate my heart.”

Ellis often reserves the starring role for words related to food. When she wants to tell us that everything feels upside down or inside out, she says we are living eeyun al balangan, “in the days of the aubergines.”

While trying to describe a dish Iraqi Jews eat, she turns to etymology and history, and sometimes to literature. Before offering her recipe for makhboose, or date cookies, she expounds upon The Epic of Gilgamesh in which bread is said to make the wild man, Enkidu, human. She then goes on to discuss a rolling pin that can imprint your dough with a Cuneiform passage from Gilgamesh.

As you might guess, this book is not linear; it has its own rhythm and its own way of presenting a story as Ellis investigates complicated subjects like why some languages are dying, the deep roots of contemporary antisemitism, and the lasting effects of the Farhud — the massacre of Jews in Baghdad in 1941.

“Farhud” means “the breakdown of order.” It was once called a “pogrom,” but Ellis quotes her grandmother’s cousin, historian Sylvia Haim, who once asked, “Why use the Russian word, pogrom, when we have a perfectly good word of our own?”

By the time Ellis asks her grandmother, who lived through the Farhud at age 11, to describe the massacre in 1941— during which “for thirty days, Baghdad’s Jews stayed at home, terrified, listening to Rashid Ali and the mufti broadcast antisemitism. Swastikas and violence filled the streets,” permanently transforming Iraqi Jews’ sense of safety after thousands of years there— readers understand it’s not just about the loss of physical lives but also about the beginning of the diffusion of a community and an entire culture.

Ellis is the child of a father whose family fled shortly after the Farhud, when around 180 Jews were murdered, and many Jewish women were raped, along with thousands injured, and a mother whose family tried desperately to stay in Iraq, thinking it would get better. And so just in the lives of her parents, she is able to offer an important window into how Iraqi Jews were treated after the Farhud, and then, after the establishment of the State of Israel.

She explains that in the early decades of the 20th century, Zionism was seen as an Ashkenazi priority. But eventually, as various harrowing episodes make clear, it became increasingly dangerous to be Jewish in Iraq. According to a law passed in March 1950, Jews could leave, but they had to renounce their Iraqi citizenship, becoming stateless on their exit.

Then came the financial devastation. In March 1951, “when the denaturalization law was about to expire and 125,000 Jews had registered to leave, the Iraqi government met in secret and passed another law: they would seize property, money and assets from all 125,000 Jews, as well as any Jews who had already left Iraq,” Ellis writes. “The law came into force overnight, leaving many Iraqi Jews destitute and starving, relying on charity as they waited for the planes to come.” Only a few thousand Jews stayed behind in Iraq, including Ellis’s mother’s family.

While it has always been a criminal offense in Iraq to have any connection with Israel, as of 2021, having any association with Israel is punishable by death. This means it is deeply dangerous for Ellis and other Iraqi Jews to visit Iraq; she cannot even go on a heritage tour.

But despite all this history, or perhaps, because of it, Ellis is trying to hold onto words and ways of framing the world. She is also racing against time. She knows that what makes a language “endangered” is when mothers don’t teach it to children. She knows that the Jews who grew up in Baghdad are dying out. And while trying to pass along Judeo-Iraqi-Arabic to her own British-Iraqi son, she manages to pass along the story of a community to the world.

The post When a Jewish language is lost, we lose more than just words appeared first on The Forward.

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