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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Nvidia in Advanced Talks to Buy Israel’s AI21 Labs for Up to $3 Billion, Report Says
A smartphone with a displayed NVIDIA logo is placed on a computer motherboard in this illustration taken March 6, 2023. Photo: REUTERS/Dado Ruvic/Illustration
Nvidia is in advanced talks to buy Israel-based AI startup AI21 Labs for as much as $3 billion, the Calcalist financial daily reported on Tuesday.
Nvidia declined to comment, while AI21 was not immediately available to comment.
A 2023 funding round valued AI21 at $1.4 billion. Nvidia and Alphabet’s Google participated in that funding.
AI21, founded in 2017 by Amnon Shashua and two others, is among a clutch of AI startups that have benefited from a boom in artificial intelligence, attracting strong interest from venture capital firms and other investors.
Shashua is also the founder and CEO of Mobileye, a developer of self-driving car technologies.
Calcalist said AI21 has long been up for sale and talks with Nvidia have advanced significantly in recent weeks. It noted that Nvidia‘s primary interest in AI21 appears to be its workforce of roughly 200 employees, most of whom hold advanced academic degrees and “possess rare expertise in artificial intelligence development.”
Calcalist said the deal to buy AI21 is estimated at between $2 billion and $3 billion.
Nvidia, which has become the most valuable company in history at more than $4 trillion, is planning a large expansion in Israel with a new R&D campus of up to 10,000 employees in Kiryat Tivon, just south of the port city of Haifa – Israel’s third-largest city.
Nvidia CEO Jensen Huang has described Israel as the company’s “second home.”
Nvidia has said that when completed, the campus will include up to 160,000 square meters (1.7 million square feet) of office space, parks and common areas across 90 dunams (22 acres), inspired by Nvidia‘s Santa Clara, California, headquarters. Nvidia expects construction to begin in 2027, with initial occupancy planned for 2031.
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How The New York Times Used Selective West Bank Data to Shape a False Moral Verdict
The New York Times building in New York City. Photo: Wikimedia Commons
The New York Times’ recent interactive project on the West Bank avoids incendiary terminology. It does not accuse Israel of ethnic cleansing outright. Yet the impression it leaves readers with is unmistakable: a story of systematic dispossession, driven by Israeli settlers and tolerated by the state.
That conclusion is not argued directly. It is constructed indirectly, through selective facts, emotional imagery, and critical omissions.
The article portrays a daily reality of Palestinian villagers under siege by armed settlers, shielded by Israeli soldiers, and backed by state institutions. The tone is stark and accusatory. But the apparent coherence of this narrative depends on three elements that are completely biased.
1/
The New York Times doesn’t use the phrase “ethnic cleansing” in its West Bank project.It doesn’t have to.
Selective imagery, distorted data & erased Palestinian terrorism lead to one conclusion: Israel is driving Palestinians off their land.
That claim is false.
pic.twitter.com/a4boarQwVq
— HonestReporting (@HonestReporting) December 22, 2025
Casualty Statistics
The first is the use of casualty statistics. The Times relies extensively on data from the United Nations Office for the Coordination of Humanitarian Affairs (UNOCHA) to demonstrate a dramatic rise in settler violence.
What readers are not told is how those numbers are assembled. UNOCHA does not consistently distinguish between civilians and terrorists killed while carrying out attacks. Palestinians who die while attempting stabbings, shootings, or vehicular assaults, are frequently recorded simply as casualties.
This methodology matters. It collapses perpetrators and victims into the same category and inflates the appearance of civilian harm. When such figures are presented without explanation, they create a misleading picture of violence divorced from context. The New York Times adopts these numbers uncritically, allowing a flawed dataset to underpin its central claim.
Ignoring Palestinian Terrorism
Second, the article ignores Palestinian terrorism. Over the past year, according to Israel Security Agency data, thousands of attacks have targeted Israelis in the West Bank, ranging from shootings and stabbings to Molotov cocktails and explosive devices. Many were intercepted before civilians were harmed. This sustained campaign is essential to understanding Israeli military operations and security measures. Yet it appears only faintly, if at all, in the article.
HonestReporting visualization based on B’Tselem data of Palestinians killed by Israeli forces from October 7, 2023, to October 31, 2025.
The absence extends further. Palestinians killed during Israeli counterterror operations are frequently affiliated with armed groups such as Hamas or Islamic Jihad, particularly in hotspots like Jenin and Nablus. These affiliations are rarely acknowledged. Readers are left with an image of indiscriminate force rather than targeted security activity.
Visual Storytelling
The third biased element in the article is the visual storytelling, which reinforces the narrative.
Images of demolished homes and emptied landscapes suggest deliberate displacement. But the legal framework governing much of the territory is barely explained.
Many demolitions occur in Area C, which, under internationally recognized agreements, falls under Israeli civil and security authority. Construction there requires permits. Unauthorized structures, whether Palestinian or Israeli, are subject to enforcement. By omitting this context, regulation is reframed as expulsion.
The article also implies that Israeli institutions tolerate or even enable extremist settler violence. This claim overlooks documented realities.
Israeli political and military leaders have repeatedly condemned such acts, warning that they undermine security and divert resources. Extremist settlers have been arrested, prosecuted, and in some cases have violently clashed with Israeli soldiers themselves. Internal accountability exists, but it is erased from the story.
Criticism of Israeli policy is legitimate and necessary. But journalism carries an obligation to present complexity honestly. When context is stripped away, when flawed data is treated as fact, and when terrorism is sidelined, reporting stops informing and starts directing. The New York Times’ project offers readers a powerful story, but not a complete one. And when narrative takes precedence over evidence, the public is misled.
HonestReporting is a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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Israel, Greece, and Cyprus: In Search of New Synergies
Israeli Prime Minister Benjamin Netanyahu (center), Cyprus President Nikos Christodoulides (left), and Greek Prime Minister Kyriakos Mitsotakis hold a joint press conference after a trilateral meeting at the Citadel of David Hotel in Jerusalem, Dec. 22, 2025. Photo: ABIR SULTAN/Pool via REUTERS
The 10 trilateral summit of Israel, Greece and Cyprus, which took place in Jerusalem on December 22, showcased the continuing commitment of the three countries to the expansion of their collaboration. Prime Minister Benjamin Netanyahu hosted his Greek counterpart Kyriakos Mitsotakis and Cypriot President Nikos Christodoulides in an effort to revitalize the trilateral mechanism. The ninth trilateral summit took place on September 4, 2023 in Nicosia, and the regional order has changed a great deal in the two years since. Israel responded to the terrorist invasion of October 7, 2023 by engaging in wars on multiple Middle East fronts, including a 12-day war with Iran. Despite the multidimensional and complex character of all these conflicts, Israel managed to show its power and resilience.
Both Greece and Cyprus continued to value their strategic partnership with Israel even as the Jewish State was being roundly condemned and vilified. Unlike the EU member states that chose to condemn Israel for the war in Gaza, Athens and Nicosia took a mild and balanced approach. Premier Mitsotakis has been able to prioritize what he perceives as Greece’s national interests and fend off criticism from other parties. Nikos Androulakis, the leader of the main opposition PASOK party, did not hold back in his excoriation of Israel in the context of the war in Gaza, inaccurately using the terms “ethnic cleansing” and “genocide” to describe Israel’s conduct during the war and denying that both terms in fact apply to Hamas’s assault on Israel, as well as to its ongoing plans for that country. On October 16, 2025, Androulakis called Netanyahu a “butcher” and demanded that Mitsotakis apologize for aligning Greece’s interests with those of Israel. Similarly, the parliamentary spokesperson of PASOK, Dimitris Mantzos, spoke of a “live-streamed genocide” and wondered “what strategic partnership might endure the pain of this bloodshed.”
Interestingly, it was the former leader of PASOK, George Papandreou, who laid the foundations for the Greek-Israeli friendship while serving as prime minister in 2010.
During the Israel-Iran war of June 2025, Greece and Cyprus served as hubs for Israeli civilians unable to return to their country. Planes belonging to Israeli airlines were stationed at Greek and Cypriot airports, and the aircraft serving Prime Minister Netanyahu and President Isaac Herzog departed for Athens after Operation Rising Lion was launched on June 13. When the conflict ended, the Greek and Cypriot authorities coordinated with the Israeli government to implement Operation Safe Return to facilitate the repatriation of Israelis. Former Knesset member Gadeer Kamal-Mreeh praised Greece and Cyprus in a Jerusalem Post commentary in which he argued that the two countries had stepped up to help Israel – with actions, not just with words – at a time of serious crisis.
In the sphere of defense, Greece and Cyprus have looked favorably towards the Israeli market for years. Greece is now finalizing an agreement with Israel to purchase 36 PULS rocket artillery systems for $757.84 million. The Greek Parliament and the Government Council for National Security have approved the budget for the purchase, according to a press release from Elbit, the PULS manufacturer. Cyprus reportedly deployed Israel Aerospace Industries’ Barak MX air defense system last September and is eyeing new military deals with Israel to equip its National Guard. In addition to the arms transactions, Jerusalem, Athens and Nicosia are expected to conduct joint drills in 2026. In the past, Greek-Israeli exercises in the area between Israel and the island of Crete have allowed Israeli pilots to engage in bombing exercises and to rehearse the kind of aerial refueling necessary to cover a distance equal to that separating Israel from Iran’s Natanz nuclear enrichment facility.
Israel, Greece and Cyprus are all apprehensive about Turkish tactics in the Middle East and the Eastern Mediterranean, a common concern that facilitates dialogue. Jerusalem is of course primarily concerned about Ankara’s attitude toward Hamas and presence in Syria, while Athens and Nicosia are more focused on Ankara’s policies in the Aegean and the Eastern Mediterranean as well as on the Cyprus question. Israel, Greece and Cyprus support the India-Middle East-Europe Economic Corridor (IMEC), which bypasses Turkey, though IMEC will inevitably have limitations. The Turkish market is too big to be ignored, and the Corridor is still lacking tangible investments.
Energy also brings the three countries closer. Last November, Israeli Energy and Infrastructure Minister Eli Cohen put the idea of the East Med pipeline back on the table. Cohen made the comment on the sidelines of a ‘3+1’ Energy Ministerial Meeting in Athens that was also attended by US Energy Secretary Chris Wright. Although the East Med pipeline project remains expensive and technically difficult, attention is being directed towards a connecting of Israeli gas fields and LNG facilities in Cyprus. Israel is keen on selling its natural gas to Cyprus. The Energean company, which is drilling in Israeli waters, has proposed the construction of a subsea pipeline from its Floating Production Storage and Offloading (FPSO) to Cyfield’s planned power generation facility in Cyprus. According to Reuters, the cost will be around $400 million, while the capacity of the new pipeline will be 1 billion cubic meters a year. Theoretically, Israel, Greece and Cyprus remain committed to the Great Sea Interconnector project, but the Cypriot government seems to be having second thoughts about its viability. Athens and Nicosia have openly disagreed on this matter over the past few weeks.
Last but not least, Israel, Greece, and Cyprus are expected to improve coordination in accessing EU Horizon programs and other external funding sources. When the European Commission proposed, in July 2025, to partially suspend Israel’s integration into the European Innovation Council, Greece and Cyprus were among the EU member states to oppose the idea.
The trilateral Jerusalem summit welcomed the Cypriot presidency of the Council of the EU for the first semester of 2026, and Greece will hold the EU presidency in the second semester of 2027. The next two years should be a good opportunity to recalibrate EU-Israel relations under the aegis of Cyprus and Greece as well as to intensify the European fight against antisemitism.
Dr. George N. Tzogopoulos is a BESA contributor, a lecturer at the European Institute of Nice (CIFE) and at the Democritus University of Thrace, and a Senior Fellow at the Hellenic Foundation for European and Foreign Policy. A version of this article was originally published by The BESA Center.