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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Far-right Israel critic James Fishback likens abortion to the Holocaust
(JTA) — James Fishback, a fierce critic of Israel and a far-right politician, offered scathing remarks about the Jewish state and likened abortion to the Holocaust during an address at the University of Mississippi on Tuesday evening.
Fishback, a former GOP gubernatorial candidate in Florida, recalled that earlier this summer the Combat Antisemitism Movement flagged as antisemitic one of his X posts describing abortion as a holocaust.
“Abortion is a holocaust, and by every single historical metric available, it was worse than the other one,” Fishback said, claiming that “61 million children have been killed in the womb since Roe v. Wade was wrongly decided in 1973.”
He also had harsh words for the state of Israel. “It is time for President Trump to call [Prime Minister] Benjamin Netanyahu and cut him off. We must decouple from Israel to save America,” he added.
Fishback was speaking at a Turn Up the Mic forum arranged by members of the University of Mississippi chapter of Turning Point USA, the organization founded by the late Charlie Kirk.
Slamming immigration policies on both sides of the aisle — Republicans for too few mass deportations and Democrats for an influx of foreign workers — Fishback declared, “It’s time to stand up and tell both parties that no, American jobs are for Americans only.”
He noted, however, that making such demands could result in a person being labeled a racist or misogynist, and that “if you’re really bad they’ll call you an antisemite.” Stressing that he condemns “all forms of religious hatred,” he maintained that “the most virulent” type is the hostility “against Christians in this country.”
Fishback blamed Israel and the inability of the U.S. to “tell them no” for drawing the country into the war with Iran. That war, he argued, has pushed gas prices and Treasury yields higher.
This article originally appeared on JTA.org.
The post Far-right Israel critic James Fishback likens abortion to the Holocaust appeared first on The Forward.
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Protesters stormed Mahmoud Khalil’s book release. His Israeli editor confronted them.
Minutes before activist Mahmoud Khalil was scheduled to speak Tuesday night about his new memoir at a bookstore near the Columbia University campus where he led pro-Palestinian demonstrations, protesters stormed inside with a megaphone, a sign and a large American–Israeli flag.
“Zionist Jews are here,” announced Ross Glick over the megaphone, as he entered Book Culture. “We are against intifada.”
Glick is the former CEO of Betar US, a pro-Israel organization labeled an “extremist group” by the Anti-Defamation League for its harassment tactics. Betar previously shared names of pro-Palestinian protesters, including Khalil, with federal immigration authorities. Khalil is suing Betar along with the Heritage Foundation and the Canary Mission. Betar reached a settlement with New York state over harassment allegations and wound down its operations.
Khalil was upstairs, along with most of the book event’s attendees, when the demonstrators entered the store downstairs. Employees ushered the protesters outside, but one came back inside minutes later waving the flag and singing “Am Yisrael Chai.”
A store employee tried to grab the flag from the protester. After a brief tug-of-war, the protester appeared to hit the employee’s arm as he pulled the flag from her.
Khalil’s editor Riva Hocherman, who is Israeli, confronted the protesters in Hebrew.
“I really wanted to get a sense of whether they knew Hebrew, and they didn’t,” Hocherman told the Forward. “They just enrage me.”
Hocherman specializes in publishing books on the Middle East and previously worked with Rashid Khalidi as his editor on The Hundred Years’ War on Palestine. She said she was motivated to work with Khalid because, “His story was one that was really worth telling, and a great injustice was perpetrated.”
Khalil’s memoir, No Land to Stand on, focuses on his 2025 detention by Immigration and Customs Enforcement. Khalil was held for more than 100 days and became the face of the debate over free speech on campus and when anti-Zionism crosses the line into antisemitism.
In his book, Khalil, who was born in a Palestinian refugee camp in Syria, says that pro-Palestinian protesters were peaceful, while “it was the pro-Israel students and Zionist groups that had provoked confrontations, harassed Palestinian students, and in some cases physically attacked them.”
Khalid mentions Hocherman in the acknowledgments section of his book: “Riva, my editor, is not only a champion of the book but of the cause.”
Hocherman addressed the protesters because she said they lie about Khalil, and because she wanted to show that not all Jews and Israelis think the same.
“Our opinion is not a monolith,” she said. “There is a range of opinion among Israelis and Jews. We don’t all think like they do.”
The event, only slightly delayed, carried on without further interruptions. Khalil spoke with environmental lawyer and activist Steven Donziger and answered a few questions from attendees before signing books. He received a standing ovation from the crowd of more than 85 people.
The post Protesters stormed Mahmoud Khalil’s book release. His Israeli editor confronted them. appeared first on The Forward.
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If Trump makes good on offering Canadian Jews refugee status, will they come?
(JTA) — TORONTO –- Sari Watson was too afraid to attend Yom Kippur services. Concerned by rising levels of antisemitism in Canada, she was safely at home 25 minutes away when a gunman charged at her childhood synagogue.
“My internal alarm has been going off, and you begin to think about escape routes or backup plans,” said Watson, 39, who lives in Quinte West, Ontario, about 15 miles west of Belleville, where the attack during Kol Nidre on Sept. 20 culminated in a shootout that left the gunman dead and one policeman hospitalized. “The only reason I wasn’t at synagogue was because I have been terrified of this exact situation, or worse, happening.”
Florida Sen. Rick Scott, Oklahoma Gov. Kevin Stitt and President Donald Trump himself, all Republicans, have proposed extending refugee status to Canadian Jews who fear the spike in antisemitism in their country.
“’It’s so amazing to know that the Republicans understand the level of antisemitism we’re dealing with here,” she says. “President Trump gets the climate and the danger.”
Still, Watson has mixed emotions about the thought of leaving her home country. “I want to stay here and fight for our safety in Canada,” she said. “The option to come to the U.S. is really important, but we shouldn’t have to need it.”
The Trump administration has imposed stringent restrictions on immigration and is carrying out mass deportations, but is inviting South African whites – and now, potentially, Canadian Jews – refugee status. Critics accuse Trump of playing politics with refugee status, but some Canadian Jews see it as a lifeline.
Talk of Jews feeling compelled to leave Canada gained momentum last week when a well-known Jewish journalist posted publicly on social media about getting a foreign passport. Neil Herland, a newsreader for the national broadcaster, the CBC, wrote on X about his encounter with pro-Palestinian protesters outside Toronto’s Meridian Arts Centre, where Yom Kippur services were being held. Herland said that, concerned about rising antisemitism in Canada, he recently acquired his Austrian passport as a safety precaution. (Independent Press Gallery, a press freedom advocacy group, condemned the CBCfor reportedly suspending Herland after pro-Palestinian advocates lodged a complaint about his post.)
Some Jews are past the precaution stage. Sheldon Shugal, 64, and his wife are currently researching how to move to the United States.
“If I were able to claim refugee status to come to the U.S., I’d do it without hesitation,” said Shugal, who lives in Calgary. “I used to love our country … but it’s just not a place that I want to continue to live in.”
Shugal, a property manager, said he has seen increased antisemitism in Canada in the wake of the deadly Hamas raid in Israel on Oct. 7, 2023, and the war it launched. He said he and his wife have been struggling to overcome the complexity of acquiring an American visa.
“The Jew-hatred is no longer rising in Canada, it’s fully immersed here,” says Shugal. “It’s not the country I grew up in. I don’t feel affinity to Canada anymore.”
Shugal’s concerns are reflected in the findings of B’nai Brith Canada, which recently reported a 9.3% increase in antisemitic incidents from 2024-2025. According to this report, online harassment has surged dramatically, while Ontario saw the greatest total number of antisemitic incidents out of all the Canadian provinces and territories.
Antisemitic attacks have proliferated. In March of this year, Toronto synagogue Temple Emanu-El was shot at following Purim celebrations. The next week, two more Toronto synagogues were hit with gunfire over Shabbat, causing damage to the buildings, though no injuries were reported. In late April, assailants allegedly fired replica guns at “visually-identifiable” members of the city’s Jewish community, with one of the men sustaining minor injuries.
Shugal said reports of antisemitism have rattled him as well as the pro-Palestinian encampment his daughter encountered on her campus. “There hasn’t necessarily been anything I’ve personally experienced. It’s just what I’ve seen throughout the country,” Shugal said.
Lauren Cohen, an immigration lawyer based in Boca Raton, Florida, said that since the Oct. 7 attacks, about half of her Canadian clients cite antisemitism as a primary reason for wanting to leave Canada for the United States.
“In the past three months, I’ve noticed a very significant increase in the number of people between 55-70 who are contacting me,” said Cohen, who is originally from Toronto. “They have grown children or no children, and they have a little bit more money,” she said. “They want freedom.”
Antisemitism is not the only consideration for her clients, Cohen said. “The economy’s struggling. It’s not just antisemitism,” she said. “That might be the straw that broke the camel’s back, but it’s so many other factors as well.”
Cohen founded the Jewish Community Collective, an organization which helps Jewish Canadians and “displaced Jews” find connection in America. Another option for Jewish Canadians looking to make a new home in the States is Lech L’Tulsa, a program cosponsored by the Jewish Federation of Tulsa that helps settle Jewish newcomers, “designed to help Jewish Canadian citizens relocate to Tulsa.”
Some Canadian Jews do not see greener grass south of the 49th parallel, however. They point to Canada’s more expansive social safety net as one of the many reasons life in the Great White North” is better.. “Unquestionably, the answer to whether I’d consider moving to the States is emphatically ‘no,’” said Lawrence Stanleigh, a dentist in Calgary.
“I believe our country is a better place to live,” said Stanleigh, 67. “The U.S. doesn’t have a public healthcare system. Why would I want to leave our safety net for the U.S.?”
Stanleigh said the idea that the United States is a safe haven for Canadian Jews is misleading. “As bad as things are in Canada, I think they’re worse in the United States,” he said. “It’s not a better place for education or for healthcare. The whole idea of moving there for our safety is a fantasy that the Republicans believe in.”
Substituting the United States for Canada is shortsighted, Stanleigh said. “There are failures on behalf of Canadian leaders to stand firm in their support of the Jewish community,” he said. “But as bad as things are, I think they’re worse in the States. Our American cousins are blithely unaware of the problems they have at home.”
Anthony Housafather, a Jewish Canadian Member of Parliament representing a riding, or electoral district, in Montreal, is skeptical of the notion that the United States would offer Jews better protection.
“I think this idea is inspired by some right-wing Jews who have decided that their mission is to attack the Canadian government, and to make it look like somehow, Donald Trump and the Republicans are the savior of the Jewish people,” Housefather said in an interview.
Trump and Canadian Prime Minister Mark Carney are at a low point in their relationship, with tensions over trade intensifying – and Trump seeks opportunities to take potshots at Carney.
Housefather also does not believe that leaving for the United States is gaining traction among Canadian Jews. “There are some people who have decided that Florida or Israel is a greener pasture,” he said. “But that does not represent a significant or a predominant view, and the idea that everybody’s leaving Canada is actually not true.”
The increase in antisemitism is universal – and should be treated holistically, he said. “What I do agree with is everywhere there’s a very serious problem with antisemitism,” he said. “Everywhere Jewish communities don’t feel safe, and all levels of government need to keep doing more.”
Housefather encourages his Jewish countrymen to remain proud Canadians. “Antisemitism has grown to an unacceptable level in this country,” he said. “It doesn’t mean that you should have less pride in being Canadian because there’s a loud, angry, small group of Canadians trying to make us scared.”
This article originally appeared on JTA.org.
The post If Trump makes good on offering Canadian Jews refugee status, will they come? appeared first on The Forward.
