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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Car Torched in Antwerp in Suspected Antisemitic Attack, Says Belgian Official
A Jewish man rides past Belgian army personnel patrolling a street as part of a deployment of soldiers outside Jewish institutions in Antwerp and Brussels following attacks at Jewish sites in Belgium and other European countries, in Antwerp, Belgium, March 23, 2026. Photo: REUTERS/Yves Herman
The torching of a car overnight in Antwerp, for which two minors were arrested, is being treated as a suspected antisemitic attack, a Belgian official said on Tuesday.
European countries including Belgium, the Netherlands, and Britain have witnessed incidents targeting the Jewish community since the United States and Israel launched their war on Iran on Feb. 28.
Belgium on Monday deployed soldiers on the streets of its biggest cities to bolster security at Jewish sites including synagogues and schools.
A spokesperson for the Antwerp prosecutor said an investigation was under way, and that the two suspects had been arrested shortly before midnight on Monday, moments after the attack.
They said a video circulating on social media that purportedly showed the arson attack appeared authentic and was part of the investigation. Reuters did not independently verify the video.
Over the past two weeks, synagogues have been attacked in Liege, Belgium, and in the Dutch city of Rotterdam, as well as a Jewish school in Amsterdam. In Britain, counter-terrorism officers are leading an investigation into an attack on Jewish community ambulances.
“There must be a thorough investigation and decisive action to put an end to this climate of intimidation before it spirals further,” Israel’s ambassador to Belgium, Idit Rosenzweig-Abu, said on X.
The SITE Intelligence website said an Iran-aligned multinational militant collective called Islamic Movement of the People of the Right Hand had claimed responsibility for the attack near a synagogue in Golders Green, London.
It said the group had been behind the fires in Liege, Rotterdam, and Amsterdam.
Mark Rowley, London’s police chief, said the claim was one of the lines of inquiry being pursued.
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Iran Toughens Negotiating Stance Amid Mediation Efforts, Sources Say
Iranian Foreign Minister Abbas Araqchi speaks during a press conference following talks with Russian Foreign Minister Sergei Lavrov in Moscow, Russia, Dec. 17, 2025. Photo: REUTERS/Ramil Sitdikov/Pool
Iran’s negotiating posture has hardened sharply since the war began, with the Islamic Revolutionary Guard Corps (IRGC) exerting growing influence over decision-making, and it will demand significant concessions from the United States if mediation efforts lead to serious negotiations, three senior sources in Tehran said.
In any talks with the US, Iran would not only demand an end to the war but concessions that are likely red lines for US President Donald Trump – guarantees against future military action, compensation for wartime losses, and formal control of the Strait of Hormuz, the sources said.
Iran would also refuse to negotiate any limitations to its ballistic missile program, they said, an issue that had been a red line for Tehran during the talks that were taking place when the US and Israel launched their attack last month.
Trump said on Monday that Washington had already had “very, very strong talks” with Tehran more than three weeks into the war, but Iran has publicly denied this.
The three senior sources said Iran had only had preliminary discussions with Pakistan, Turkey, and Egypt over whether the groundwork existed for talks with the United States over ending the war.
A European official said on Monday that, while there had been no direct negotiations between Iran and the US, Egypt, Pakistan, and Gulf states were relaying messages. A Pakistani official and a second source also said on Monday that direct talks on ending the war could be held in Islamabad this week.
Pakistan‘s prime minister said on Tuesday he was willing to host talks between the US and Iran on ending the war in the Gulf, a day after Trump postponed threats to bomb Iranian power plants, saying there had been “productive” talks.
However, the US was expected to deploy thousands of troops from the elite 82nd Airborne Division to the Middle East, two people familiar with the matter told Reuters on Tuesday, adding to the massive military buildup in the region and fueling fears of a prolonged conflict.
In a post on X, Prime Minister Shehbaz Sharif said Pakistan welcomed and fully supported ongoing efforts to pursue dialogue to end the war.
“Subject to concurrence by the US and Iran, Pakistan stands ready and honored to be the host to facilitate meaningful and conclusive talks for a comprehensive settlement,” he said.
A Pakistani government source said discussions on a meeting were at an advanced stage and if it did happen, “a big ‘if,’” it would take place within a week. Pakistan has long-standing ties to neighboring Iran‘s Islamic Republic and has been building a relationship with Trump.
If any such talks were arranged, Iran would send Parliament Speaker Mohammad Baqer Qalibaf and Foreign Minister Abbas Araqchi to attend, the three Iranian sources said, cautioning that any decisions would ultimately lie with the hardline IRGC.
Iran’s use of ballistic missiles and its ability to effectively close the Strait of Hormuz, through which about a fifth of the world’s oil and liquefied natural gas usually flows, have been its most effective responses to the US-Israeli strikes.
It could not agree to give these up without leaving itself defenseless against further attacks, analysts say.
Inside Iran, domestic concerns are also constraining Tehran’s maneuvering room in negotiations, the senior Iranian sources said.
These concerns included the greater clout of the Revolutionary Guards, uncertainty at the top of the system, with the new Supreme Leader Mojtaba Khamenei having not yet appeared in photographs or video since his appointment, and a public narrative of resilience in the war.
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The JCPOA’s Sunset Has Arrived — and Iran Just Proved It
Deputy Secretary General of the European External Action Service (EEAS) Enrique Mora and Iran’s chief nuclear negotiator Ali Bagheri Kani and delegations wait for the start of a meeting of the JCPOA Joint Commission in Vienna, Austria December 17, 2021. EU Delegation in Vienna/EEAS. Photo: Handout via REUTERS
On the night of March 20-21, 2026, Iran launched two ballistic missiles at the joint US-UK base on Diego Garcia, an atoll in the Indian Ocean nearly 4,000 kilometers from Iranian territory. One failed in flight; the second was intercepted. Neither struck the base.
Iran’s Foreign Minister had stated weeks earlier that Tehran had deliberately capped its missile range at 2,000 kilometers. The gap between that claim and this week’s launch is not merely a military story. It is the story of the Iran nuclear deal (known as the Joint Comprehensive Plan of Action — JCPOA), and a direct answer to the question dividing Western foreign policy for a decade: what happens when the world tries to engage diplomatically with Iran?
On July 14, 2015, President Obama announced the JCPOA, and declared: “This deal is not built on trust. It is built on verification. We will be in a position to know if Iran is violating the deal.”
In 2026, that verification looks like a missile fired at a base 4,000 kilometers away, when Iran claimed its range limit was half that distance.
The Iran nuclear deal rested on a core assumption: that Tehran had come clean about its military history. The exposure of Iran’s nuclear archive by the Mossad, presented by Prime Minister Netanyahu in 2018, proved otherwise. Tehran had transferred its ambitions to a classified track, preserving its knowledge base intact and waiting for the restrictions to expire.
The JCPOA’s sunset clauses tell the story plainly. In October 2020, the UN arms embargo expired, allowing Iran to legally purchase tanks and aircraft from Russia and China. In October 2023, all restrictions on Iran’s ballistic missile and drone programs expired. In October 2025, the nuclear file was removed from the UN Security Council’s agenda.
Obama acknowledged this in an April 7, 2015 NPR interview with Steve Inskeep: in years 13 through 15, breakout times would shrink toward zero. The deal bought time. The question was always what that time would be used for.
The financial consequences were immediate. Iran gained access to over $100 billion in frozen assets. EU-Iran trade peaked at 20.7 billion euros in 2017. Airbus signed a $19 billion aircraft deal. TotalEnergies signed a $5 billion energy contract. Iran’s GDP grew 12.5 percent in 2016, per IMF data.
When asked in April 2016 whether this windfall would empower the Revolutionary Guard Corps, President Obama, speaking to Jeffrey Goldberg for The Atlantic’s “The Obama Doctrine,” argued that Iran’s infrastructure needs were too vast to leave room for IRGC expansion.
The evidence did not support that premise. The precision-guided munitions transferred to Hezbollah, the drones supplied to the Houthis, and the missile program that reached Diego Garcia were not funded by a government that ran short of money for domestic investment. The capital was fungible, and a revolutionary government proved capable of allocating it accordingly.
In that same interview, Obama called on Saudi Arabia and Iran to share the neighborhood, treating their rivalry as symmetrical rather than as a confrontation between a US partner and a state committed to violently reordering the region.
Within the administration, JCPOA preservation had become the flagship foreign policy achievement, generating a powerful institutional logic: any action risking Iranian withdrawal had to be weighed against losing the agreement. Governments in Jerusalem and Riyadh did not need to be told that escalation carried costs in Washington. Tehran read the architecture with precision. The years between 2015 and 2018 were among the most consequential in the construction of Iran’s regional proxy network.
The deal’s defenders argue, correctly, that it extended Iran’s nuclear breakout time from roughly two months to approximately one year, and that the 2018 withdrawal accelerated the nuclear advances it was meant to prevent. Iran today enriches uranium to 60 percent, a level prohibited under the agreement. These are factual claims.
The harder question is whether the framework was ever capable of a durable outcome. The sunset clauses suggest it was not designed to be. It was designed to buy time. In effect, it risked enabling Iran to reach a nuclear arsenal with international legitimacy. In such a scenario, the Middle East would face a new reality in which Iran possesses nuclear capability and reshapes the regional balance of deterrence. The missiles fired at Diego Garcia offer one answer.
Obama said in 2015 that the best outcome was to place Iran inside a box. The execution rested on assumptions that the nuclear archive, the proxy wars, and the Diego Garcia launch have each challenged in turn.
The next framework will need a different foundation: one that does not schedule its own obsolescence, does not assume capital flows moderate revolutionary ideology, and does not treat military responses to Iranian aggression as threats to diplomatic progress. Building it, before the current conflict forces the question under far worse conditions, is the most urgent task in Western foreign policy today.
Sagiv Steinberg is the CEO of the Jerusalem Center for Security and Foreign Affairs (JCFA), a leading Israeli research institute. He has an extensive background in senior leadership positions across the Israeli and global media landscape.
