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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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In the history of a family’s pianos, a glimpse of a disappearing New York history
Not that long ago, many homes had pianos. Few do now, and a sad sight is a piano left out on the street. Two years ago we moved a Steinway into our home, and until recently, we had two grands in our living room, the Steinway and the Chickering, which I grew up with. There is also a mini Schoenhut, along with a full-size Casio keyboard upstairs.
The Chickering first resided at my grandparents’ apartment on Central Park West. Under it sat a Schroederesque Schoenhut grand. I would sit on the bench in front of the Schoenhut and tinkle the keys while my grandmother Anna played above. The Chickering, a five-foot, seven-inch quarter grand, came to my childhood home in Forest Hills after she died in 1966. There my brother David and I took lessons from our teacher Fred Kahn. Mr. Kahn was easily in his 70s, and a former student of the concert virtuoso Arthur Friedheim who had studied with Franz Liszt. He performed at Carnegie Hall when he was just eight, and later Steinway Hall had him play at their showroom across 57th St. as a way to attract customers. I fondly recall my lessons with him, especially his improvisations, how he effortlessly switched tempo and rhythm so a piece by Bach morphed into a country & western or klezmer tune.

I first heard my wife Lillie play on the Chickering. It was Beethoven’s Piano Sonata No. 10. Lillie studied at Queens College’s Aaron Copland School of Music when we lived in Kew Gardens, and we had her Sargent grand in our apartment. She also had a Baldwin spinet at her mom’s in Manhattan. We moved the Sargent to Lillie’s sister Yuri’s apartment when I had a fellowship at Northwestern in 1994. Then when my mom and dad sold the house the following year, Lillie and I had the Chickering hauled up a steep stoop in Park Slope. I remember it being so heavy that it cracked one of the brownstone risers, though the piano was thankfully not damaged. Even better, our landlord had been planning to restore the stoop, so we didn’t have to chip in for the chip.
Soon after, Lillie took a teacher-training program at the School for Strings in Manhattan to learn the Suzuki Method. In 2001, we moved to Glen Ridge, New Jersey, and in 2006 spent a summer in Chicago. One of the first things we did was buy the Casio. Early one morning we were awakened by the sound of Chopin coming from the front room. Lillie and I rushed out to find our four-year-old Emma at the keyboard. Alas, we quickly realized that she was not the reincarnation of Clara Schumann after whom her older sister was named. Instead she had somehow pressed the right series of keys, and it played the programed piece.
Back home, Emma had cello lessons in nearby Montclair, and while Lillie taught in our living room, Clara, Emma and I would drive to Manhattan where Clara would spend up to two hours with her piano teacher, Barbara Herman. During Clara’s lesson, Emma and I would roam the halls of the nearby Natural History Museum. We all would then go to Ottomanelli and have chicken pot pies and then ice cream next door at Emack & Bolio’s.
The Chickering filled our home with much music. Clara practiced on it, and Lillie would go over music with her. I enjoyed it when they played together, especially a duet from Schubert’s “Trout Quintet.”Lillie would also help Emma prepare for her cello recitals, and later went over pieces with her when she took up the clarinet and joined the high school marching band.
Since the early ‘90s, Lillie has been studying on the Upper West Side with her teacher Denise Kahn. She and Denise’s other students regularly gather at their various Manhattan apartments to perform their pieces for each other, and as Lillie practices at home she is always amazed that I can soundly nap on the couch just a few feet away during her most fortissimo playing.

The Steinway made it to our home from the country house of one of those pianist friends. In 2024, Lillie and I spent a cool spring afternoon at her place in Stockbridge, Mass. so Lillie could test out the piano; while there she Zoomed her piano technician back in New Jersey to ask questions. The Steinway is a rebuilt six-foot, model O from 1910. Until it arrived, it was on the Chickering that Lillie’s students had their lessons for the past two decades.
Four days a week, our home is filled with the sounds of a wide variety of pieces, from “Frog on Logs” to sonatinas by Friedrich Kuhlau, rags by Scott Joplin, even the “Linus and Lucy” Peanuts tune by Vince Guaraldi. Some of the younger ones can’t sit still, but it is always satisfying to see those who stick with it and then one day start to see their lesson as more than a chore imposed on them by their parents, and come to love playing music. Each June, they all perform in a recital at the Congregational Church up the street.
Hundreds of piano makers once thrived in New York and Boston. Chickering started in Boston in 1823, became one of the nation’s finest manufacturers, and had a hall on 57th St. that rivaled Steinway’s just a block to the west. The firm moved to East Rochester, NY in 1927 and stopped producing instruments in 1983. Sadly, most American piano makers are now gone. On bulk days in our town, we have seen a few pianos sitting on the curb, and Lillie has alerted others of their presence in the hope that someone would rescue them.

Two years ago, I was out for a walk. Along the curb sat a diminutive Schoenhut upright. I have no idea what happened to my grandmother’s Schoenhut grand, and happily hoisted and adopted this homeless one. Not surprisingly, Lillie’s students have embraced the mini-me piano, and during their lessons, some of the younger ones like to hop over and play on it, with the instrument offering up its chime-like, glockenspiel sounding versions of their pieces while Lillie accompanies them on the piano.
We only need one main piano, though, and the last thing we were going to do was toss out the Chickering. I do realize that the piano is but an object, one fashioned from mahogany, rosewood, ebony, ivory, metal wires, and felt. But the Chickering had a real presence and voice in our home, one that brought joy. Quite simply, it was part of our family. I am therefore not surprised that I got teary eyed as we said goodbye to it on June 15. I am glad to say that movers ferried it to a new home up the road. And while the spot where it stood, one filled with much meaning, seems quite empty now, we do hope that the Chickering will create fond memories for another family.
Before it left our home, Lillie played on it that Beethoven sonata that she first performed for me.
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Lively Yiddish Forward columnist Miriam Hoffman has died
The Yiddish writer, Forverts columnist, playwright and Yiddish lecturer Miriam Hoffman passed away July 29 in Coral Springs, Florida. She was 90 years old.
Hoffman was a talented storyteller, as seen in the 2017 Forverts video about her, one of ten episodes in its documentary series, Yiddish Writers Monologues. In the 55-minute clip, she describes in dramatic detail her family’s journey from Siberia to a forced labor camp to a displaced persons camp and finally, to New York. The video is in Yiddish with English subtitles.
In a book, also published in 2017, A Breed Apart: A Miraculous Escape from Russia, she tells her life story again, this time in English.
For many years, Hoffman penned a lively column for the Forverts, where she commented, often with biting humor, on certain character types in Jewish society she disapproved of — like American-born Jews snubbing their noses at fellow Jews who had recently arrived from Europe, something she experienced first-hand.
She also wrote about the blatant sexism she encountered in the 1960s and ’70s among the leadership of Yiddish organizations like the Workmen’s Circle and the Congress for Jewish Culture.
But other essays had a serious, softer voice, like the one she told about her decision as a young teen to suddenly cut off her curly locks in order to look more “American” — and how her mother reacted to her daughter’s “rebellion.”
She also hosted a popular Yiddish radio program on the Forward station WEVD.
Hoffman loved the Yiddish theater and began writing plays herself. She and fellow playwright Rena Borow wrote the book for the musical, Songs of Paradise, based on the biblical poetry of Yiddish troubadour Itzik Manger. The show ran at NYC’s Public Theater and the Shakespeare Festival in 1989, drawing a rave review from The New York Times. Her plays were also staged in Montreal and in several European countries.
For 23 years, Hoffman was a popular Yiddish lecturer at Columbia University. In 2011, she published a Yiddish textbook, Key to Yiddish, that included not only lessons in grammar, but also passages on Eastern European Jewish history, customs, songs and holiday content.
I was personally most impressed with her dogged determination to preserve Yiddish as a spoken language with younger generations. In the 1960s, while teaching at the Sholem Aleichem Shul 21, an afternoon Yiddish school in the Bronx, she and three fellow Yiddish cultural activists — educator Gella Schweid Fishman, pianist-composer Malka Gottlieb and artist Tsirl Waletzky — published a series of Yiddish children’s books through a publishing house they created themselves, called Oyfgang (Sunrise).
As Hoffman and Schweid Fishman told me years later, the mood in the Yiddish world then was so pessimistic, and the attitude towards women so dismissive, that none of the Yiddish cultural organizations — including the Workers Circle and the Congress for Jewish Culture — showed any interest in publishing the books.
But Hoffman and her colleagues didn’t give up. An example of this concerned a musical Purim play they wrote and published in 1968, “Purim iz a shpil aza” (“Purim is a time to play”). On the book cover it gives the male name Gavriel Tolyes as the author. But this was a pseudonym; the real author was Hoffman.
“We understood that no one would take our book seriously if they found out that four women published it,” Hoffman told me. “So we took my mother’s name Tolye, and came up with the name Gavriel Tolyes.”
Years later, Hoffman translated the Purim play into English where it was performed and made into a video. This time, the author’s name was her own.
Hoffman was born Miriam Shmulevitsh in Tobolsk, Siberia in 1936. In 1950, her family immigrated to the United States where she studied Yiddish pedagogy at the Jewish Teachers Seminary until 1957. Years later, she finished her bachelor’s at the University of Miami and received a master’s from Columbia University in 1983.
During the 1970s she and her husband Mendl and two young sons, Avrom (Avi) and Binyomin, lived in Israel for several years where she hosted the first Yiddish television program in the Jewish state, together with the popular comedian Shimon Dzigan.
Hoffman often said that one of her main goals in life was to help instill Jewish pride among Jews of all ages in order to stem the tide of assimilation. In 2015 she, along with her son — the renowned Yiddish actor, director and producer, Avi Hoffman — launched the Yiddishkayt Initiative, an organization dedicated to bringing Jews back to their roots through lectures and performances that portray Jewish values and cultural traditions. For Hoffman, this was exactly what she had been waiting for.
Miriam Hoffman is survived by her two sons, Avi and Benjamin, four grandchildren and one great-grandchild.
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Are you there Hashem? It’s me, Clara
“I can complain no more of what brutal tongue-abuse I suffered today. I have exhausted all manners of expression for my grievances.”
I wish I could tell you I don’t recognize those words. I wish I could say they were written by a beleaguered 19th-century governess, or a soldier in the Continental Army afflicted with gangrene. Unfortunately, they were written by me. The day was May 20, 2016. I was 12 years old and full of spite.
I am not sure what, exactly, provoked me that day (since I had exhausted all manners of expression for my grievances), but judging from other angry rants found in this deceptively cute, panda-covered journal, it probably had something to do with: A) My obsession with school, B) My enemies, let’s call them Kyle and Reese, C) My parents’ attempts to discipline me, and D) My conviction that the whole world was conspiring against me. These were heavy burdens for a sixth-grader to bear. Fortunately, the school year was almost over. Reform Jewish summer camp was just around the bend, and I was praying for change. Literally.

“God, if you can hear me, please let me have an amazing camp-experience,” I wrote a few weeks before the session started. “It’s my only escape.” Also, while I had His ear, could He make sure I got a really good part (preferably Belle) in the summer musical, Beauty and the Beast? The previous year, in Aladdin, I’d been relegated to some sadsack ensemble role that clearly did not make use of my incalculable dramatic potential. Please, Hashem!!
But God had His work cut out for Him.
During my first summer, I had established a reputation for myself as a puritanical hardass thanks to my clashes with the popular girls of Bunk 15. Let’s call them Samantha, Madison and Lindsey. Lindsey slept in the bunk bed next to mine, and every night she would amuse the other girls by pretending that she was singing Taylor Swift hits in her sleep. This enraged me. I hung up towels around my bed so I could silent-scream in private. Soon, the trio began to whisper that I was “gossiping” about them. I don’t think the counselors bought that story, though, since successful gossiping requires you to spread lies to many people, and I knew around three. I spent seven weeks in non-stop kvetch mode, writing pathos-ridden letters home, crying a lot, and making petty demands on God in a prior journal that I am scared to open. It got so bad that the camp director had to call up my parents on vacation.
Yet when the long-awaited last day came and my parents loaded up the car with all my musty-smelling camp stuff to take me home, something inexplicable happened: On my first night back in my own bed, I cried that I missed camp. Maybe I had been wrong all along! Send me back!
I don’t know how I got sucked back into another year. Maybe I’d been hoodwinked by ritual — the s’mores, the songs, the tie-dyed shirts, the crying around the lake as we promised to come back — or the fantasy that next year, I would finally be accepted. In any case, nostalgia had caused me to keep secrets from myself. “When does the memory keep secrets?” the Italian writer Alda Merini asks cryptically in her 1989 book Delirio amoroso, or Amorous Delirium, a collection of poems inspired by her experiences with love-induced madness. “When it forgets.”
I had forgotten, and now I was going to pay the price.
On my first day back, I arrived to find that all my complaining to the camp director had backfired: I’d earned an exile worthy of Napoleon, except instead of Elba, I was going to Bunk 20, where I knew nobody. I had no foes, and also no friends.
According to 12-year-old me, I spent the next seven weeks fighting back an unstoppable tide of hostilities. In reality, I probably spent just as much time swimming, kayaking, trying to play volleyball, hanging out with my new friends Lana, Hannah and Sabrina, painting clay pots, and pretending I wasn’t spending Shabbat services writing installments of a bleak tale called “Gertrude’s Life,” about a long-suffering Victorian girl with a mangled left leg. But 12-year-old me was fluent exclusively in “kvetch.” A couple of times a week, a cadre of rabbis with guitars tried to counteract my natural crankiness by teaching us key principles of Reform Jewish wisdom: Shalom (keeping calm), Tikkun Olam (repairing the world), and Hineini (present awareness). Unfortunately for the rabbis, I was too far gone. I had braces on my teeth and eczema on my skin, an intimidating combination of blood and steel.
You probably won’t be shocked to learn that I didn’t get Belle. Instead I got cast as something more fitting, the wicked crone who turns the Prince into the Beast to begin with. It seemed unfair to me that such an important catalyst didn’t have any lines, just menacing gestures. Later in the summer, our bunk went on a camping trip where I broke a glow-stick on myself and my sleeping mat, and I became convinced that I was going to die. I briefly developed “enamorous feelings” for a young fellow before concluding that “he was really into cursing and being a general idiot.” On the bus back from some field trip, a kid named J.T. said he wanted to kiss me, which was repugnant and secretly flattering.
And of course, I somehow still managed to scrap with my tormenters from the year before. On a visit to Bunk 18, the lair of my enemies and also a few friends, Madison told the counselors that she felt “uncomfortable” changing out of her swimsuit in front of me. For my part, I felt uncomfortable that she was framing me as a pervert.

Looking back on this journal, I may have had myself to blame for the isolation I spent so much time complaining about. How would anyone make friends with a 12-year-old nudnik who wrote things like “I had to go to the compost bin thrice during breakfast” and “I started off the morning by crying the equivalent of Taghaza, the city made of salt”? Even Job would not have had the patience.
One way or another, by summer’s end, I was ready to leave camp forever. Or so I claimed. “At the moment, our bunk is creating a plaque to commemorate the summer. Everyone’s laughing, sharing inside jokes I’ll never be a part of,” I wrote. “To be honest, I’m rather sick of this camp thing and going home in two days is perfectly fine with me. Camp days are too frivolous. I need something with which to occupy the mind.”
But if I wanted “something with which to occupy the mind,” I was about to get it. Two days later, I was back home. Camp was no longer tormenting me with its frivolity, and I missed it. Memory had worked its hazy rearview magic on my mind once again. I thought about my friends, about singing the evening prayer and swaying back and forth, about the wooden float we’d burned in the middle of the pond like a Viking ship to commemorate the summer. I thought about ice cream sandwiches. “It’s been so fun, and now it seems like it had all been a dream,” I wrote.
A day or so later, missing camp had become a dream, too. I never went back.
It’s been ten years since I was twelve. That time of life is increasingly dream-like. When I reread the cursed document that is my camp journal, I feel the misery. I feel it churn in my stomach sure as suspicious falafel. Yet in photos taken at camp, I see myself smiling, entwined with other girls, my braces glinting in the sun. I cannot tell which person is real. Both girls — the one in the journal and the one in the pictures — seem unknowable.
I don’t know if I’ll ever figure out what I really thought. Memory is made of such blobby, malleable stuff that you can’t touch it without changing it, reshaping it in some way. And since memories make up our “sense of self,” whatever that is, this must mean that we are constantly morphing, too.
The last thing I wrote about camp at the summer’s end was that it seemed like another life, “as if it had all happened to someone else.”
Maybe it did.
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