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Aruba’s new rabbi comes out of retirement to lead a congregation in ‘paradise’
ORANJESTAD, Aruba (JTA) — One of Alberto Zeilicovich’s first duties as a Conservative rabbi was to officiate the funeral of a 20-year-old congregant, murdered by a drug cartel while enjoying a night out with his friends at a disco.
It was the late 1980s in Medellin, Colombia, and Zeilicovich had entered the pulpit at the height of the Colombian drug wars and the reign of notorious kingpin Pablo Escobar. Two years later, he would bury another member of the congregation murdered by the cartel.
“We felt fear,” Zeilicovich, who goes by Baruch, said about his six years in Medellin. “The president of the congregation told me you cannot walk on Shabbos to the synagogue. ‘You should come with a car.’ I asked, ‘Are you afraid someone is going to kidnap me?’ He said, ‘No, I am afraid somebody will kill you.’”
To give him a break, a congregant sent Zeilicovich on a trip to Aruba and Curacao, islands where, he recalled, he could “unplug a little bit from a situation that was very dangerous.”
That 1990 trip would ultimately result in the other bookend of his career: Zeilicovich recently came out of retirement to begin a three-year contract as the rabbi of Beth Israel Synagogue, a small synagogue on the Dutch island of Aruba in the southern Caribbean Sea. He had visited the island at least once a year for the past 32 years.
Temple Beth Israel, a Conservative-style synagogue in Oranjestad, Aruba, was consecrated in 1962. (Dan Fellner)
“First, the people are very friendly,” he says of Aruba, which has a population of about 100,000 and is officially called a “constituent country” of the Kingdom of the Netherlands. “Second, it’s a very safe place. And third, the island is a paradise. Everything is so beautiful.”
The synagogue, located in the island’s capital city of Oranjestad, is not affiliated with any movement of Judaism but operates in the style of the egalitarian Conservative movement. It is just a block from one of Aruba’s signature white-sand beaches and a five-minute drive to Eagle Beach, perhaps its most famous.
While Zeilicovich no longer needs armed security guards to accompany him to synagogue as he did in Medellin, he still brings to the pulpit the difficult life lessons he learned during those tumultuous years in Colombia.
“Being in Medellin made me realize how a rabbi should teach the congregation about what are the most important things in life,” he says. “That shaped me in understanding what the role of a rabbi should be — a facilitator for everybody to be a better Jew, a better person.”
Zeilicovich, who speaks five languages, was born and raised in Buenos Aires, Argentina, where he experienced antisemitism and life under an oppressive military regime. He studied at a rabbinical seminary in Buenos Aires before completing his ordination at the Schechter Institute of Jewish Studies in Jerusalem.
Following his six years in Medellin, Zeilicovich moved to a synagogue in Bogota, the capital city of Colombia, before rabbinical stints in Puerto Rico, Texas and most recently New Jersey, where he announced his retirement from Temple Beth Sholom in Fair Lawn in late 2020.
Zeilicovich and his wife Graciela had moved to Israel when he got a phone call from Daniel Kripper, a friend and fellow Argentine who was retiring as the rabbi of Aruba’s Beth Israel.
“He called me and said, ‘Baruch, what are you doing in Israel?’ I said I’m going to the beach. He said, ‘Why don’t you come to the beach in Aruba where you can have a congregation again?’ And I said, ‘Why not?’”
According to Richenella Wever, a member of the Beth Israel board, Zeilicovich has been a good fit with the synagogue’s diverse congregation. “His way of thinking, teaching and his ability to connect the Torah with daily life is amazing,” she said.
Jewish life in Aruba dates back to the 16th century, when immigrants arrived from the Netherlands and Portugal. In 1754, Moses Solomon Levie Maduro, who came from a prominent Portuguese Jewish family in Curacao, settled in Aruba, where he founded the Aruba branch of the Dutch West Indies Company. Maduro paved the way for more immigrants but the island’s Jewish population has always remained small. It’s now about 100.
In 1956, the Dutch Kingdom officially recognized the Jewish community of Aruba; Beth Israel was consecrated six years later. The synagogue calls itself a “Conservative egalitarian temple keeping Sephardic and Ashkenazic traditions.” In addition to Beth Israel, there is a Chabad chapter on the island that opened in 2013.
With a membership of just 50 local families and a few dozen overseas residents, Beth Israel has limited resources. A Dutch law stipulating that the salaries of clergy in Holland’s overseas territories be paid by the government helps the synagogue remain solvent.
“This is really unique,” says Zeilicovich. “You can be a minister of an evangelical church, a Roman Catholic priest, an imam from a mosque or a rabbi from a synagogue — the government pays the salary.
“When I want to brag about myself, I say I am an employee of the Crown of Holland,” he added with a laugh.
Zeilicovich says the Aruban government has been highly supportive of the Jewish community, even erecting a life-sized bronze statue in 2010 of Anne Frank in Queen Wilhelmina Park in downtown Oranjestad.
A bronze statue of Anne Frank stands in the Queen Wilhelmina Park in downtown Oranjestad, Aruba, at left; at right, a T-shirt for sale in the Beth Israel gift shop in Aruba reads “Bon Bini,” meaning “welcome” in Papiamento, the local language. (Dan Fellner)
“That means they have respect for the Jewish community,” he says. “And they are very sympathetic with us about the Holocaust.”
Zeilicovich says a typical Friday night Shabbat service attracts about 20 people, about one-third of whom are tourists. Some arrive on the many cruise ships that dock just a mile away from the synagogue; others stay at condos or at one of Aruba’s posh resorts.
If there aren’t enough worshippers for a prayer quorum of 10 on Saturday mornings, a Torah study group meets instead. The synagogue’s small sanctuary can hold 60 worshippers, and is normally full for the High Holidays of Rosh Hashanah and Yom Kippur each fall.
“We are a friendly, welcoming congregation,” Zeilicovich says. “We are family — mishpocha. When you come here, we try to make you feel that way.”
Indeed, a popular item in the synagogue’s small gift shop is a T-shirt imprinted with the words “Bon Bini Shalom.” Bon Bini means “welcome” in Papiamento, the Portuguese-based Creole language spoken in the Dutch Caribbean.
Zeilicovich says one of his priorities as the new rabbi is to improve the synagogue’s marketing efforts and revamp its website. He adds that Aruba’s Jewish community often is overshadowed by Curacao, its Dutch neighbor to the east that is home to the oldest synagogue in continuous use in the Americas.
“We are behind in marketing,” he said. “And we understand we are missing a huge opportunity.”
For now, Zeilicovich is enjoying his time in Aruba and can’t help but marvel at how his life has changed since his days as a rabbi in Medellin when just getting from his home to the synagogue was a dangerous ordeal.
“I think about that and look to heaven and say, ‘God, thank you.’”
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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