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Before election, Israel approved $2.3 million plan to improve its image among Reform and Conservative Jews: Report
(JTA) — Concerned that progressive values widely held by American Jews were fueling growing skepticism about the Jewish state, the Israeli government launched an unprecedented plan to counter the trend, according to internal documents obtained by the Israeli watchdog newsroom Shomrim.
The documents reveal a $2.3 million partnership between Israel’s Ministry of Diaspora Affairs and the Reform and Conservative movements in the United States focused on pro-Israel advocacy among young and liberal American Jews.
Shomrim’s Uri Blau reported that the fate of the plan is uncertain following Israel’s recent election, which saw major gains for the far right, including a politician who has called Reform Judaism a “fake religion.”
With negotiations among political factions underway, the final shape of the country’s next government has not yet been determined, but the various scenarios on the table have made many American Jews uneasy because of the racism and homophobia espoused by some of those who were elected. Reform leaders have said Israel’s democracy is in peril.
A government that includes ultranationalists “will almost certainly lead to challenging moments in U.S.-Israel relations and will be painful for Jews worldwide who will not see the Israel they love and believe in reflected in these leaders, nor in the policies they pursue,” the Union for Reform Judaism said in a statement about the election.
Israeli’s outgoing minister of diaspora affairs, Nachman Shai, told Shomrim that while past Israeli governments have been reluctant to engage with the Reform and Conservative movements, he made it a priority of his office. He said the tensions between the two sides have to do with values.
“That’s why it was very important for the current government to emphasize values shared by both us and them, such as diversity and minority representation,” Shai said. “We want to demonstrate that we nevertheless share common values.”
The leaked documents from Shai’s ministry show that he and other Israeli officials are paying attention to evidence that American Jews have grown more critical of Israel over time.
Whoever authored the analysis in the documents blames the embrace of progressive values among U.S. Jews for rising anti-Israel currents in the community. The situation is the result of “the internalization of the progressive discourse framework among a growing number of Jews,” the documents say, according to Shomrim.
The analysis also says that American Jewish identity, unity and communal character are under threat amid changing attitudes toward Israel.
The budget for the plan is reportedly earmarked toward bringing American youth to Israel for trainings and educational trips, holding community events in the United States and other related advocacy.
The documents obtained by Shomrim make no mention of the issues that many American liberal Jews say bother them about Israel, including religious pluralism and the occupation.
“The terms ‘Palestinians,’ settlements,’ ‘Western Wall, ‘equality,’’ and ‘intermarriage,’ and a long list of topics that are at the root of the conflict with American Jewry are not in there,” Blau reported.
Leaders of the Reform and Conservative movements were interviewed by Shomrim before the election but declined to speak on the topic further after the Nov. 1 vote, which has positioned Benjamin Netanyahu to return to power with the support of the Religious Zionists political bloc.
On Tuesday, the Zionist arm of the worldwide Masorti-Conservative movement, MERCAZ Olami, released a statement suggesting that a coalition including far-right extremists could threaten the ties that the government initiative was meant to strengthen.
“It is impossible to ignore the fact that the coalition which appears to be in the making, will include politicians whose positions regarding basic elements of democracy and diversity (such as Jewish pluralism, LGBTQ and vulnerable minorities) significantly differ from the values which have guided Zionism since its inception,” read the group’s statement, which was endorsed by nearly a dozen groups associated with the Conservative movement.
It went on, “The bridges between Israel and world Jewry could be severely damaged if a step back will be taken on sensitive issues like the Egalitarian Kotel, conversion, and who is a Jew.”
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The post Before election, Israel approved $2.3 million plan to improve its image among Reform and Conservative Jews: Report appeared first on Jewish Telegraphic Agency.
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Sydney Sweeney went to shul. But did she choose the right occasion?
Jewish internet spaces are alight this week with reports that actress, model and political lightning rod Sydney Sweeney was spotted in the pews on Rosh Hashanah.
According to GreenwichTime and The Free Press, Sweeney — who is not Jewish — attended services at Temple Sholom in Greenwich, Connecticut, with her boyfriend, music mogul Scooter Braun (who grew up there). Gossip rag DeuxMoi has since claimed that Sweeney, who has been linked with Braun since at least June 2025, is also contemplating conversion.
One can speculate on whether the most in-demand actress on the planet might be leaning a bit too hard into her Marilyn Monroe character arc. At the Forward, though, we’re wondering whether Sweeney’s Jewish beau picked the right holiday to bring her to shul.
After all, there’s a wide range of experiences when it comes to prayer services, and you want to make a positive first impression. You’d want their day in shul to be accessible, fun and not too long. That’s a Sydney Sweeney movie, though, not Rosh Hashanah services. So without further ado, here’s the official undisputed rankings of Jewish calendar days on which to bring your non-Jewish partner to shul.
Going from least to most desirable:
Erev Tisha B’av
I would have to respect the audacity of someone bringing their partner to synagogue for the first time on Tisha B’av, the day Jewish people grieve the destruction of the Holy Temple in Jerusalem. It’s an intentionally unpleasant time to be in shul — you’re sitting on the floor, reading Lamentations. Also, you’re not supposed to greet people at all, which would almost certainly be awkward for a first-timer, considering how uncomfortable it is for regulars. On the flip side, if you’re Sydney Sweeney, that rule means no one can bother you for a selfie, either.
Shemini Atzeret
We pray for rain, which is an ancient word that means sustenance, but at this point everyone’s running on fumes for the High Holiday season, so you probably won’t get your senior rabbi delivering the sermon. Some years (including this one), your synagogue might be reading Ecclesiastes, which is both melancholy and long. Hard sell.
Passover
Passover isn’t known for its prayer services — the main event is, of course, the seder. If you’re taking a non-Jewish partner to services for the first time on Passover, it usually means one of two things: 1) You don’t want anyone to meet this person, because nobody goes to shul on Passover or 2) You didn’t have enough fun at the seder, because if you did, you’d be sleeping in with the rest of us.
One Passover plus: On the Shabbat that falls during the holiday, services also include the reading of the Song of Songs, the most risqué text in the Jewish canon.
Shavuot
In the height of summer, we read the story of Ruth — Judaism’s great conversion story. (Hint hint.) We also celebrate the receiving of the Ten Commandments, which your partner may already be familiar with from the movies, if not public school.
Shavuot morning is also a good service to go to because — at least in synagogues that observe two days of the holiday — the first day’s early services are led at a breakneck pace so that people who stayed up all night studying Torah the night before can go straight to sleep. No sermon! You’ll be out of there faster than you can say Na’aseh V’nishmah.
Simchat Torah

Like Sukkot, but swap out the lulav and etrog for Torah scrolls, which don’t smell as good or shake as well. Many synagogues (over-)serve alcohol on this holiday, which is a double-edged sword for a day you’d prefer everyone to be on their best behavior.
Yom Kippur
I’m gonna call this one underrated. There are surprisingly some things going for the Jewish day of repentance. The themes of atonement and forgiveness have universal appeal, and Jewish people do them well. You’ll probably get one of the rabbi’s strongest sermons of the calendar cycle. There’s a strange ecstasy that comes from being trapped in a room with hundreds of fasting people; the story of Jonah and the whale is one of our highlights. (This is also the only holiday I can attest to: My parents had their first date — ever! — on Yom Kippur services, and they’re still together.)
At the same time, Yom Kippur tends to have the longest prayer services of the year. It’s a fast day, so there’s no free food at the end of afternoon services (though you might get bagels at the break-fast). You usually have to pay to get in, plus there’s often a fundraising appeal woven into the service. And due to the prohibition on wearing leather shoes, you’d also be surrounding your partner with people wearing Crocs with dress clothes, which may scare them away from Judaism even if you try to explain it.
Sukkot
People like to call this our most pagan holiday, but marching around in circles with a giant asparagus and lemon is objectively fun, and the Four Species can represent basically anything you want. Let’s just hope your partner isn’t a willow.
Rosh Hashanah
Scooter Braun isn’t the first person to drag their partner to shul on Rosh Hashanah, and for good reason. Everyone wears their finest clothing, the shul will be beautifully decorated and the prayers are musically extravagant. The rabbi’s sermon will emphasize renewal and the commitment to doing better. There’s a decent chance apples dipped in honey will be served in the lobby. And above all else, the shofar blowing — done right — is arguably the highlight of the year in shul.
Plus, everyone’s there, so you can introduce your partner to everyone they need to know in one fell swoop. The only downside is you usually have to buy a ticket. (And on behalf of synagogue offices everywhere, if you’re the Jewish partner in the relationship, don’t try to arrange this over email 24 hours before the holiday.)
Purim
This is one thing Nobody Wants This got right: Purim is the ideal holiday for introducing a non-Jewish partner to the community. What better way to show up than in costume? You learn a foundational story of Jewish survival, a tradition that transforms our vulnerability into comedy. It’s also a family-oriented holiday — kids in face-paint, everyone with their graggers — which makes it a perfect picture-this set piece.
But the best thing about Purim? Thanks to the tradition of drinking ‘til you drop — if the relationship doesn’t work out, no one will remember a year later.
The post Sydney Sweeney went to shul. But did she choose the right occasion? appeared first on The Forward.
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How Toronto Jews spread the Gospel of ‘Godspell’
To wander into a screening of You Had to Be There, Nick Davis’ documentary about the famed 1972 Toronto production of Godspell, is to have a Jewish come-to-Jesus moment.
The first thing you hear, after the voice of a 22-year-old Martin Short, testing a microphone in a furtive recording taken at the Royal Alexander Theatre, is a shofar sounding a tinny tekiah. It’s maybe not what you’d expect from a musical built around the Gospel of Matthew. But the film, which features interviews with original 1972 cast members Eugene Levy and Victor Garber, composer Stephen Schwartz and the production’s musical director Paul Shaffer, makes a strong case for Jewishness being the secret sauce that made the show take off.
Davis, who grew up in a secular Jewish home, began this project as a Godspell skeptic, trying to understand how so many subversive comedic talents broke out in a “hippie-dippy musical about Jesus.”
“I could imagine SCTV ripping Godspell apart with the Godspell that I knew,” Davis said in a video call from Chicago, where he was in town for a screening at the Music Box Theater. “Almost from the very beginning, they were like, ‘You don’t understand what Godspell was.’”
The show was picketed by Christians who took exception to the apostles, and Jesus himself, depicted as clowns clad in overalls. The key to the success of the Toronto Godspell, one of a number of regional productions that sprang up in the 1970s, was its invitation to performers to improvise within a sacred text.
“My feeling now is they were attracted to this material because this material encouraged them to be their biggest, best, most brilliant comic selves,” said Davis.
In the case of Hamilton, Ontario-native Eugene Levy or Gilda Radner, who came over from Detroit to audition, this meant introducing a Jewish sensibility to a work that was rooted in the writings of a First Century Jew. Whether they knew it or not, the cast was soon following a Jewish schedule of worship.
Perhaps more legendary than the show, composed by an early career Schwartz, later to write Wicked, with a book by his Carnegie Mellon classmate John-Michael Tebelak, were the after-parties, dubbed “Friday Night Services” and held at the shared home of Short and Levy.
It was here, with some chemical assistance — that the cast and their friends, among them John Candy, developed bits and worked on characters. (Thankfully, they had the presence of mind to record these confabs, which can be heard in the film and are animated in a style a la The Brady Kids.)
It wasn’t quite Bible study, but in his interviews, Eugene Levy briefly reflects on the significance of his turn as Jesus, following Victor Garber and Don Scardino, who later became a prolific comedy director for shows like 30 Rock and Crazy Ex-Girlfriend.
“I think I was the first Jewish-looking Jesus that any of the productions had,” Levy says in the documentary. “They went more Ronald McDonald with that look but I definitely was sporting my ethnicity and a little hair.”
Levy refused to manscape for the role of Jesus, who traditionally makes his entrance in just his boxers, and so he had to wear an undershirt. At one point the actor considers if, in the moment after Jesus is “crucified” on a chainlink fence, and lifted by the company in a sort of resurrection, he was doing something sacrilegious.
In the end, he concludes, it just felt like good theater.
The call of Godspell remains strong, Davis said. Not every member of the company — some of whom are related by marriage — still sees each other in person, but they’re all on an email chain. Davis embarked on the film thinking it would be a study on “the fickleness of fame,” with the cast of 10 about evenly divided between household names and ones who didn’t quite hit, but from the first interview he found people asking when he’d arrange a reunion.
The moment finally arrived in 2025, which, due to the exigencies of scheduling, happened to be the first night of Passover. There was a cake, but you can see Paul Shaffer electing to snack on matzo. (When cast member Valda Aviks asks him if he shouldn’t be at a Seder, he simply says “eh.”)
“I did bring a Seder plate that we had, a little fun thing for them to play with if they wanted,” said Davis. “All they wanted to do was sing by the piano.”
Davis considers Godspell, the Jesus musical written by a “nice Jewish boy from Long Island,” an example of the way Jews succeed through assimilation and entertainment. While he came in thinking the show was cornball, he now understands how it paved the way for the barrier-breaking comedy its alumni would produce
“There’s something Jewish fundamentally at the core of it,” Davis said. Like the Jewish teacher at its center, it is “radical.”
The post How Toronto Jews spread the Gospel of ‘Godspell’ appeared first on The Forward.
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Sunkist Fruit Gems return after panic over loss of synagogue staple
(JTA) — Sunkist Fruit Gems, candies beloved for their throwable qualities at Jewish celebrations, will return after a brief panic over their discontinuation.
The sugar-coated gummies will be on shelves in early 2027 following an outpouring of “overwhelming support and enthusiasm shown by Sunkist Fruit Gems fans in recent days,” Sunkist confirmed to the Jewish Telegraphic Agency.
The company said it will collaborate with CandyRific, a Kentucky-based confectionery company, to continue the legacy of Sunkist Fruit Gems days after reports of the gummies’ demise.
The fruit gems tick crucial boxes for being hurled at bar and bat mitzvahs, wedding celebrations and other happy occasions: They are kosher, soft enough to avoid injuring celebrants and individually wrapped so they don’t get stuck on the floor.
Those attributes will be preserved in their relaunch. “Consumers can expect the same key product characteristics they know and love, including individually wrapped pieces, a soft texture, fruit flavors, and kosher certification,” Sunkist said.
EJewishPhilanthropy first reported Thursday that the fruit gems were being discontinued by Ferrara, a Chicago-based candy company, prompting memorial tributes in Jewish communities throughout the United States.
The fruit gems have been a staple at synagogues for generations. They were born from an overabundance of citrus in the 1930s, when the citrus harvester Sunkist transformed its surplus fruit into byproducts, according to a history published by the company. The candies evolved from Christopher’s Fruit Gems to take the Sunkist name in the 1960s.
Protests against their disappearance included an appeal in eJewishPhilanthropy penned by Sara Fredman Aeder, the executive vice president of programming at the Jewish Community Relations Council of New York, headlined “Save the Fruit Gems.”
Sunkist’s announcement on Instagram that the fruit gems were “not going anywhere” was met with grateful replies.
“I panic-bought in bulk for my wedding next year,” said one commenter on Instagram. “Now I feel foolish lol. But enjoying a bunch of very yummy gummies.”
This article originally appeared on JTA.org.
The post Sunkist Fruit Gems return after panic over loss of synagogue staple appeared first on The Forward.

