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Behind the scenes of Justin Jones’ viral ‘tikkun olam’ encounter with Jewish teens in DC
(JTA) — Sam Rosen and Noah Segal were sitting with their friends on the steps of the Executive Office Building in Washington, D.C., on Monday when they spotted one of America’s most talked-about politicians.
Justin Jones, a Democratic lawmaker in Tennessee whom Republicans kicked out of the state’s legislature in retaliation for a gun-violence protest, was walking by in his signature white suit.
“I remember me and my friend looking at him and being like, ‘Is that him? Is that really one of the Tennessee Three?’” Rosen recalled on Wednesday from his home in Dallas. “To me, he’s kind of the face of upholding democracy right now, so it was very cool to see that.”
Jones waved at their group, this year’s crop of Bronfman Fellows, a prestigious leadership program that aims to empower Jewish teens. That initiated an encounter steeped in Jewish lingo that went viral after a liberal news outlet in Tennessee shared a video on social media.
“Can I shake your hand?” Segal, a high school senior from Ardsley, New York, asked Jones. Several of the other teens introduced themselves, too, and one explained that they were all Jewish teens from across North America.
“This is a Jewish program?” Jones asked after giving a brief pep talk about getting more young people involved in politics, drawing an affirmative response.
“Tikkun olam,” Jones ventured, seemingly testing whether he had correctly named the Hebrew term meaning “repair the world” that has come to signify social justice in progressive circles.
“Yes,” the teens replied in unison, many of their faces lighting up with excitement. “We just talked about that!” Rosen said, with apparent delight. After chatting with the group for a few more minutes, Jones said he had to head off for a White House meeting with President Joe Biden — but he took the time first to pose for a picture with the group.
For many of the people who saw and shared the video, produced and posted Tuesday by the Tennessee Holler news site, the exchange offered an example of cross-cultural solidarity at a time of polarization. The video has been seen well over 2 million times on Twitter and more on other platforms.
“It seems like it resonated because it was a genuine, uplifting moment that showed how impactful it can be to have young leaders showing other young people the way forward — and because it crossed lines. Racial lines. Religious lines. Geographic lines. It shows how essential it is to come together,” Justin Kanew, Tennessee Holler’s founder and editor, told JTA. (The site was the first to report that a Tennessee school board had banned the Holocaust novel “Maus” last year.)
Kanew added: “Also: Justin Jones is the real deal. Sincere, and inspirational. So that helps.”
Jones burst onto the national scene last month when he and another Tennessee lawmaker were ejected from the state legislature after staging a protest over the Republican-led body’s inaction after a school shooting in Nashville. Both men are Black; a third lawmaker who protested is a white woman and she was not ejected. The racial disparity in the lawmakers’ treatment drew widespread criticism, even after local elected officials in Nashville and Memphis reversed the ejections.
The saga has made Jones into a folk hero among progressives, as well as an inspiration to those who want to see young adults — he is 27 – play an active role in shaping the country.
“Thank you for being a role model for the young,” Dan Libenson, the head of a Jewish education philanthropy who teaches in the Bronfman program, tells Jones in the video.
WATCH: “Thank you for being a role model for the young.”
As the #TennesseeThree arrived at the White House a group of Jewish students from across were there on a tour, and they were thrilled to meet @brotherjones_. #TikkunOlam pic.twitter.com/vii89sTsIp
— The Tennessee Holler (@TheTNHoller) April 25, 2023
Libenson told JTA that it had taken the group a moment to realize that the man in the white suit was in fact Jones, as the group had been sequestered at a Jewish retreat center in Maryland and had not heard about Jones’ visit, or about the backlash from some conservatives against it.
“As you can see from the video, as soon as it registered, we all rushed down to greet him,” Libenson told JTA in an email. “It’s clear that Gen Z has been traumatized by the mass shootings that seem to happen every day, and I think many of the fellows see Justin Jones as a hero for not taking no for an answer with regard to the safety of young people like them.”
Said Segal, “The whole seminar theme was vision and the future, so it was random and funky and cool to see someone who is right there making a change.” About Jones’ invocation of tikkun olam, he said, “I was impressed with him before that and impressed with him after that.”
The Bronfman Fellows program is not partisan, and participants hold a wide range of political views, according to Becky Voorwinde, the group’s CEO. But she noted that applicants for the fellowship must write about a contemporary issue that matters to them, and many choose gun violence. “It cuts across political viewpoints,” she said. “They grew up after Sandy Hook. This is their reality.”
Asked whether the issue was one he thought a lot about, Rosen answered, “How can it not be?”
He went on, “It’s not like it’s one awful shooting a year. It’s every day. It seems like it’s only a matter of time before it’s me. It’s not something that controls my entire life, but it’s always in the back of my mind.”
What the Bronfman Youth Fellows’ group photo with Tennessee Rep. Justin Jones looked like from the vantage point of where they’d been sitting before they spotted the prominent lawmaker. (Courtesy of Becky Voorwinde)
Segal said that he, too, viewed the threat of gun violence, alongside climate change, as one of the widest problems facing young people. In fact, he said, for part of a final project in the fellowship, he’d facilitated a discussion about what it means to fight antisemitism for a generation surrounded by mass shootings.
The Washington trip was a closing activity for the cohort of Bronfman Fellows, who first spent five weeks together last summer before getting together throughout the year virtually and in person. Before running into Jones, the group had been meeting with four Jewish White House staffers; afterward, they broke into small teams to meet with past fellows working in a wide array of jobs in the area.
The day before the viral encounter, the group visited a haredi Orthodox yeshiva in Baltimore. There, too, tikkun olam came up in discussion — but the head of the yeshiva seemed to dismiss it as a meaningful framework for Jewish life compared to the commandments of traditional Jewish law.
Rosen, who belongs to a Reform synagogue in Dallas and is headed to Brandeis University in the fall, pushed back.
“I said, ‘Rabbi, this is an obligation that we all uphold in our community. It’s a core value of Judaism and who I am,’” he recounted. “To me, that’s why it was so cool that Justin Jones said that.”
The entire encounter with Jones, Rosen said, felt authentic and empowering. And that feeling, Kanew said, could be contagious.
“Everything we need to save this country from descending into a dark place was right there in that exchange,” Kanew said. “And the beauty of it is everything that moment represents will inevitably come to fruition if people stay engaged and keep fighting for it. So it’s an incredibly hopeful moment, and hope is what people are looking for right now.”
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At Eurovision, Israel’s near triumph shows the limits of tolerance
VIENNA — A keffiyeh was blocking my view, and it bothered me less than I would have expected.
It was around 9:45 pm, and I was standing outside Vienna’s city hall, where the city had erected a “Eurovision village.” The pan-European singing competition was taking place in the former Habsburg capital, grand architecture framing massive public viewing screens.
Security was tight. Visitors weren’t allowed to bring bags inside the area, and we were patted down by two separate guards before we were allowed to enter. In August 2024, a foiled terror attack led to the cancellation of three Taylor Swift concerts, an international embarrassment authorities were keen not to repeat.
And then there were the protests over Israel’s participation.
The day before, an anti-Israel solidarity concert had featured a video call with Unorthodox author Deborah Feldman, who said she was protesting the “whitewashing” of a genocide. A separate “song protest” reportedly escalated from chants of “One love” to “Death, death IDF.” Earlier that day, demonstrators had marched along Vienna’s main shopping boulevard. By the time evening rolled around, a group of clowns had gathered outside the parliament, practicing creepy, Joker-like laughs and holding signs that said “United by Genocide,” a play on the Eurovision Song Contest’s slogan. “United by Music.”

For a contest that insists on being apolitical, Eurovision had become unmistakably political.
I didn’t care much for the music, but world events were unfolding here in Vienna, and I wanted to see them up close.
Israeli singer Noam Bettan was the third to perform. As he got on stage and started singing “Michelle,” a couple of people in the crowd I was standing in started shouting “Free Palestine” at the screen. The chants weren’t loud enough to drown out the performance
Then, someone in front of me raised a keffiyeh, stretching it between both hands and waving it in the air. It blocked my view. I considered asking him to lower it. But did I really want to risk a confrontation? Instead, I stepped sideways – slightly annoyed, but telling myself this was the price of tolerance.
Only later that night did I begin to wonder whether tolerance was, in fact, a shared value.
Back home, I watched the voting. Just before 1 a.m. the audience vote catapulted the Israeli act into the lead. In the previous two years, Israeli entries had also performed strongly with viewers, placing first and second in the public vote without winning overall. The reasons have been debated: diaspora support, savvy promotion, or simply songs that fit the Eurovision formula — catchy, theatrical, sung with a powerful voice. (Israel has won the competition four times, most recently in 2018.)
Israel’s promotional efforts have drawn criticism, but no evidence of manipulation has emerged, and the public broadcaster KAN has responded quickly to European Broadcasting Union reprimands.
It didn’t matter. Social media filled with accusations that Israel had cheated. In the arena, just before Bulgaria’s points were announced, the booing aimed at Israel’s entry grew so loud it was clearly audible on the broadcast.
Bulgaria won, Israel came in second, and I felt something close to relief. At a time when several countries had already stayed away and others were wavering, it seemed less like a celebration than a breaking point. I wouldn’t want to witness what would happen if Eurovision were to be held in Israel next year.
It had been easy to move when the keffiyeh blocked my view. One step to the side, and the problem was gone. However, there was no stepping aside from what came later. Freedom of speech is about making space, but it can also be used to close it.
The post At Eurovision, Israel’s near triumph shows the limits of tolerance appeared first on The Forward.
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Israel’s Noam Bettan takes 2nd at Eurovision, buoyed by scrutinized public vote
(JTA) — The Israeli contestant in the Eurovision Song Contest won second place for the second year in a row, drawing a strong public vote despite protests over Israel’s inclusion in the contest.
Noam Bettan and his song “Michelle” ranked third in the public vote and eighth in the jury vote, which combined to give him second place behind the entry from Bulgaria, which won the contest for the first time.
Bettan thanked his fans in a post on Instagram after leaving the stage.
“I’m still processing everything and trying to find the words for this incredible journey. You guys are amazing and this is all because of you. I love every single one of you!” he wrote. “This is just the beginning, there are so many amazing things in the way! 🤍Am Israel Chai!!!”
Five countries boycotted the contest this year over Israel’s inclusion, citing Israel’s military operations in Gaza. After the competition, a spokesperson for VRT, Belgium’s national broadcaster, said the country was unlikely to participate next year unless the European Broadcasting Union, which runs the contest, makes “a clear statement against war and violence and for respect for human rights.” Belgium came in 21st of 25 competitors in the final.
Bettan faced a smattering of boos both during the semifinal on Tuesday and during the final on Saturday in Vienna, as well as when Israel briefly led the leaderboard during the announcement of the audience votes. He told the Jewish Telegraphic Agency ahead of the final that he believed he had more fans than detractors and that he would focus on them.
Israel scored 220 points in the public vote after drawing a formal warning from the EBU for its campaign urging supporters to send all 10 of their votes to Bettan. Israel’s broadcaster called off the campaign after being told it was “not in line with our rules nor the spirit of the competition.”
Israel also drew 123 points from national juries, more than twice what it earned last year when 22 countries awarded Israel no points at all in a result seen as driven in part by political tensions.
This article originally appeared on JTA.org.
The post Israel’s Noam Bettan takes 2nd at Eurovision, buoyed by scrutinized public vote appeared first on The Forward.
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It looks like a kaffiyeh, but this pro-Israel influencer wants you to wear a sudra
In a recent viral Jubilee video viewed more than 1.5 million times, pro-Israel activist Rudy Rochman sits across from a group of 20 pro-Palestinian activists, debating the Israeli-Palestinian conflict. Draped around his neck is a black-and-gray checkered scarf that looks almost identical to a kaffiyeh.
Look closer, and the pattern resolves into something else: tiny Stars of David clustered together, alongside Hebrew lettering spelling out Am Yisrael Chai — “the people of Israel live,” which has became a mantra after Oct. 7 and the hostage crisis. It’s not a kaffiyeh, Rochman says, but a modern twist on the sudra, a cloth head covering once worn by Jews across the Middle East — and he wants to bring it back.
Since the Gaza War, the kaffiyeh has become an increasingly visible symbol of pro-Palestinian activism. Now, Rochman is part of a small but growing effort to revive the sudra as a marker of Jewish identity rooted in the Middle East. He runs the company My Sudra, promoting and selling the garment online. It has been embraced by a niche but visible group of young pro-Israel influencers.
Rochman, a 32-year-old Jew of Moroccan and Algerian descent, said he and his family wore sudras during celebrations like bar mitzvahs and weddings. In old family albums, Rochman says most photos of his grandfather and great-grandfather show them donning the garment in Morocco.

As a child, Rochman understood the head covering as Middle Eastern rather than distinctly Jewish. Once he learned about its connection to Judaism, he set out to revive it, beginning to create sudras in 2016 while a student at Columbia University.
The term sudra appears in rabbinic literature, including the Mishnah and Talmud, as a general term for a cloth typically worn as the religiously prescribed head covering, though some sources describe Jews wearing it around their necks. Experts say Jews across the Middle East wore sudras, likely before the Middle Ages, with styles varying by region and period.
From the Middle Ages into the modern era, Jews in the Middle East, classified as dhimmis, sometimes faced legal restrictions on dress. One notable prohibition during certain periods was the wearing of a headscarf or turban by Jews, including the sudra.
“This form of headgear by Jewish men was not tolerated in many communities,” said Gillian Vogelsang-Eastwood, a textile historian specializing in Middle Eastern dress. “Men could wear the kippah, but nothing significant in public on the head.”
Over time, she said, those constraints contributed to the fading of the custom.
“For me, it’s about reviving an aspect of our culture that was beaten out of us by force,” said Rochman. “It’s not like we consciously made a decision. ‘Hey, we want to stop wearing sudras.’ We were forced to stop wearing it.”
Historically, sudras did not usually feature identifiably Jewish symbols. The Kurdish sudra is an exception, incorporating circles and dots with religious meaning. Even in Rochman’s own family photos, his ancestors typically wore plain white sudras.
Rochman, however, has deliberately added Jewish symbols to make the garment legibly Jewish to contemporary eyes.
Rochman sells sudras in various colors, including a black and white version that looks exceptionally similar to the Palestinian version of the kaffiyeh. Instead of the pattern of zig-zag stripes and criss-crossed squares that can be found on that kaffiyeh, Rochman’s sudra has stars of David juxtaposed to create a similar checkered pattern, as well as Jewish symbols like the menorah, along with the phrase Am Yisrael Chai.
The resemblance to the kaffiyeh is not accidental.
The kaffiyeh is widely seen today as a symbol of Palestinian identity and resistance, but it did not always carry that meaning.
According to Vogelsang, “The kaffiyeh is basically regarded as a 19th-century development worn by farmers in Syria,” she said. “The Jordanian army later adopted it as part of their uniforms.”
Vogelsang says its political symbolism developed in the 20th century, particularly through its association with Palestinian nationalism and figures such as PLO leader Yasser Arafat, who popularized the black-and-white kaffiyeh widely worn today.

Some say the patterns on the Palestinian black-and-white kaffiyeh represent different aspects of Palestinian culture. The criss-cross lines represent the Palestinian ties to the Mediterranean Sea because of their resemblance to fishnets; the black stripes symbolize trade routes through Palestine; and the curved lines are said to symbolize olive trees.
But Vogelsang and other experts say that this symbolism is a modern interpretation of older patterns. “They didn’t have these meanings. The Palestinian community has given them these meanings,” she said.
Patterns like checks and stripes were often used for garments in the Middle East, not because of any particular symbolism, but because “they are just an easy, convenient design to make,” said Vogelsang. Both Jews and Muslims used whichever fabrics were locally available, often checkered and striped patterns commonly associated with the modern-day kaffiyeh.
In a similar way, Rochman’s sudra takes on explicit political meaning through the inclusion of the phrase Am Yisrael Chai, popularized in the 1960s as a rallying cry for Soviet Jewry and now widely used at pro-Israel demonstrations. In that sense, his garment does not just revive a historical practice, but imbues it with ideological significance.

“Being a Zionist outwardly was kind of seen as excessive before Oct. 7, but after Oct. 7 it became something that was cool again,” Rochman said, adding that interest in — and sales of — his sudras increased following the attacks and the war in Gaza that followed.
I asked Rochman if he’s ever worried about being mistaken for wearing a kaffiyeh or accused of cultural appropriation. Dozens of Reddit threads are dedicated to the topic online. In the Jubilee video, one Palestinian activist tells him, “Are you going to pretend that the kaffiyeh you’re wearing is not a culturally appropriated kaffiyeh? And you just added the Hebrew and all of that to it.”
But he is not particularly bothered by either accusation.
“I look at it as just an opportunity to tell that person, whether a Jew or not a Jew, that doesn’t know anything about a part of Jewish culture, who we are and what we are.”
And while Rochman’s main goal is to help younger generations of Jews understand a part of their history that has faded, he hopes that more Jews wearing the sudra will also foster a greater understanding of Jewish history in the Middle East.
“We need to know where we’re from,” Rochman said. “And if it helps us connect with other Middle Eastern peoples, that’s amazing too.”
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