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Behind the scenes of Justin Jones’ viral ‘tikkun olam’ encounter with Jewish teens in DC
(JTA) — Sam Rosen and Noah Segal were sitting with their friends on the steps of the Executive Office Building in Washington, D.C., on Monday when they spotted one of America’s most talked-about politicians.
Justin Jones, a Democratic lawmaker in Tennessee whom Republicans kicked out of the state’s legislature in retaliation for a gun-violence protest, was walking by in his signature white suit.
“I remember me and my friend looking at him and being like, ‘Is that him? Is that really one of the Tennessee Three?’” Rosen recalled on Wednesday from his home in Dallas. “To me, he’s kind of the face of upholding democracy right now, so it was very cool to see that.”
Jones waved at their group, this year’s crop of Bronfman Fellows, a prestigious leadership program that aims to empower Jewish teens. That initiated an encounter steeped in Jewish lingo that went viral after a liberal news outlet in Tennessee shared a video on social media.
“Can I shake your hand?” Segal, a high school senior from Ardsley, New York, asked Jones. Several of the other teens introduced themselves, too, and one explained that they were all Jewish teens from across North America.
“This is a Jewish program?” Jones asked after giving a brief pep talk about getting more young people involved in politics, drawing an affirmative response.
“Tikkun olam,” Jones ventured, seemingly testing whether he had correctly named the Hebrew term meaning “repair the world” that has come to signify social justice in progressive circles.
“Yes,” the teens replied in unison, many of their faces lighting up with excitement. “We just talked about that!” Rosen said, with apparent delight. After chatting with the group for a few more minutes, Jones said he had to head off for a White House meeting with President Joe Biden — but he took the time first to pose for a picture with the group.
For many of the people who saw and shared the video, produced and posted Tuesday by the Tennessee Holler news site, the exchange offered an example of cross-cultural solidarity at a time of polarization. The video has been seen well over 2 million times on Twitter and more on other platforms.
“It seems like it resonated because it was a genuine, uplifting moment that showed how impactful it can be to have young leaders showing other young people the way forward — and because it crossed lines. Racial lines. Religious lines. Geographic lines. It shows how essential it is to come together,” Justin Kanew, Tennessee Holler’s founder and editor, told JTA. (The site was the first to report that a Tennessee school board had banned the Holocaust novel “Maus” last year.)
Kanew added: “Also: Justin Jones is the real deal. Sincere, and inspirational. So that helps.”
Jones burst onto the national scene last month when he and another Tennessee lawmaker were ejected from the state legislature after staging a protest over the Republican-led body’s inaction after a school shooting in Nashville. Both men are Black; a third lawmaker who protested is a white woman and she was not ejected. The racial disparity in the lawmakers’ treatment drew widespread criticism, even after local elected officials in Nashville and Memphis reversed the ejections.
The saga has made Jones into a folk hero among progressives, as well as an inspiration to those who want to see young adults — he is 27 – play an active role in shaping the country.
“Thank you for being a role model for the young,” Dan Libenson, the head of a Jewish education philanthropy who teaches in the Bronfman program, tells Jones in the video.
WATCH: “Thank you for being a role model for the young.”
As the #TennesseeThree arrived at the White House a group of Jewish students from across were there on a tour, and they were thrilled to meet @brotherjones_. #TikkunOlam pic.twitter.com/vii89sTsIp
— The Tennessee Holler (@TheTNHoller) April 25, 2023
Libenson told JTA that it had taken the group a moment to realize that the man in the white suit was in fact Jones, as the group had been sequestered at a Jewish retreat center in Maryland and had not heard about Jones’ visit, or about the backlash from some conservatives against it.
“As you can see from the video, as soon as it registered, we all rushed down to greet him,” Libenson told JTA in an email. “It’s clear that Gen Z has been traumatized by the mass shootings that seem to happen every day, and I think many of the fellows see Justin Jones as a hero for not taking no for an answer with regard to the safety of young people like them.”
Said Segal, “The whole seminar theme was vision and the future, so it was random and funky and cool to see someone who is right there making a change.” About Jones’ invocation of tikkun olam, he said, “I was impressed with him before that and impressed with him after that.”
The Bronfman Fellows program is not partisan, and participants hold a wide range of political views, according to Becky Voorwinde, the group’s CEO. But she noted that applicants for the fellowship must write about a contemporary issue that matters to them, and many choose gun violence. “It cuts across political viewpoints,” she said. “They grew up after Sandy Hook. This is their reality.”
Asked whether the issue was one he thought a lot about, Rosen answered, “How can it not be?”
He went on, “It’s not like it’s one awful shooting a year. It’s every day. It seems like it’s only a matter of time before it’s me. It’s not something that controls my entire life, but it’s always in the back of my mind.”
What the Bronfman Youth Fellows’ group photo with Tennessee Rep. Justin Jones looked like from the vantage point of where they’d been sitting before they spotted the prominent lawmaker. (Courtesy of Becky Voorwinde)
Segal said that he, too, viewed the threat of gun violence, alongside climate change, as one of the widest problems facing young people. In fact, he said, for part of a final project in the fellowship, he’d facilitated a discussion about what it means to fight antisemitism for a generation surrounded by mass shootings.
The Washington trip was a closing activity for the cohort of Bronfman Fellows, who first spent five weeks together last summer before getting together throughout the year virtually and in person. Before running into Jones, the group had been meeting with four Jewish White House staffers; afterward, they broke into small teams to meet with past fellows working in a wide array of jobs in the area.
The day before the viral encounter, the group visited a haredi Orthodox yeshiva in Baltimore. There, too, tikkun olam came up in discussion — but the head of the yeshiva seemed to dismiss it as a meaningful framework for Jewish life compared to the commandments of traditional Jewish law.
Rosen, who belongs to a Reform synagogue in Dallas and is headed to Brandeis University in the fall, pushed back.
“I said, ‘Rabbi, this is an obligation that we all uphold in our community. It’s a core value of Judaism and who I am,’” he recounted. “To me, that’s why it was so cool that Justin Jones said that.”
The entire encounter with Jones, Rosen said, felt authentic and empowering. And that feeling, Kanew said, could be contagious.
“Everything we need to save this country from descending into a dark place was right there in that exchange,” Kanew said. “And the beauty of it is everything that moment represents will inevitably come to fruition if people stay engaged and keep fighting for it. So it’s an incredibly hopeful moment, and hope is what people are looking for right now.”
—
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How YIVO and Max Weinreich Americanized the Yiddish project
װי אַזױ האָט ייִװאָ געפֿונען אַ נײַע הײם אין אַמעריקע נאָכן חורבן? קלמן װײַזער (יאָרק־אוניװערסיטעט אין טאָראָנטאָ) דערצײלט די דאָזיקע דראַמאַטישע געשיכטע אינעם נײַעם בוך „ייִדיש־װיסנשאַפֿט קומט קײן אַמעריקע“.
לכתּחילה איז דער דערפֿאָלג פֿון ייִװאָ ניט געװען קיין זיכערער. װײַזער דערקלערט: „עס איז װײַט ניט געװען קלאָר פֿאַר די שטיצער און מיטאַרבעטער פֿון ייִװאָ אין די 1940ער יאָרן, צי אַן אָרגאַניזאַציע װאָסער ציל איז געװען צו באַדינען די אינטעלעקטועלע און קולטורעלע באַדערפֿענישן פֿונעם אַלװעלטלעכן ייִדיש־רעדנדיקן פֿאָלק קען זיך אײַנװאָרצלען אין די ביז גאָר פֿאַרשײדענע באַדינגונגען פֿון אַמעריקע נאָך דער מלחמה.“
פֿאַר דער מלחמה האָט ייִװאָ געהאַט אַן „אַמעריקאַנער אָפּטײל“ אין ניו־יאָרק. זײַן ציל איז געװען צו זאַמלען געלט פֿאַרן װילנער אינסטיטוט, כאָטש אײניקע זײַנע מיטגלידער האָבן זיך אָפּגעגעבן אױך מיט פֿאָרשונגען פֿון ייִדישער קולטור און געשיכטע — דער עיקר, אין מיזרח-אײראָפּע.
אָבער דאָס רובֿ אַמעריקאַנער ייִדן האָבן געהאַט אַ קנאַפּן אינטערעס צו ייִדיש און בכלל ניט געהאַלטן פֿון ייִדיש־פֿאָרשונג.
נאָכן חורבן איז ייִװאָ געשטאַנען אױפֿן שײדװעג: צו װערן אַ מין אַרכיװ געװידמעט דעם אַמאָליקן חרובֿ־געמאַכטן ייִדישן לעבן אין מזרח־אײראָפּע אָדער װײַטער צו אַנטװיקלען ייִדיש־װיסנשאַפֿט לטובֿת אַ ייִדישן המשך אין אַמעריקע.
װײַזער ברענגט דעם לײענער אַרײַן אין די הײסע װיכּוחים צװישן די מיטאַרבעטער פֿון ייִװאָ װעגן דער ריכטונג פֿון דער אַרבעט. יודל מאַרק האָט געהאַלטן אַז ייִװאָ דאַרף זיך אָפּגעבן דער עיקר מיטן חורבן־פֿאָרשונג, בעת אַמאָליקע בונדיסטן האָבן געטענהט אַז ייִװאָ דאַרף שטודירן דעם מצבֿ פֿון די ייִדישע מאַסן אין אַמעריקע.
מאַקס װײַנרײַך, דער אינטעלעקטועלער מדריך פֿון ייִװאָ, האָט געהאַט אַן אַנדערע װיזיע. ער האָט געגלייבט, אַז דאָס אַמעריקאַנער ייִדנטום איז מסוגל צו שפּילן די פֿירנדיקע ראָלע אין דער ייִדישער װעלט נאָכן חורבן. אָבער לױט זײַן מײנונג זײַנען די אַמעריקאַנער ייִדן ניט געװען גרײט אויף אַזאַ שליחות. און צוגרײטן זײ דערצו האָבן געדאַרפֿט די פּליטים פֿון מזרח־אײראָפּע.
לױט זײַן װיזיע, האָט זיך ייִװאָ געדאַרפֿט אָפּגעבן ניט סתּם מיט װיסנשאַפֿט, נאָר מיט „װיסן װאָס שאַפֿט“, דאָס הײסט, ייִדיש־װיסנשאַפֿט מוז דערמעגלעכן אַמעריקאַנער ייִדן אָפּצוהיטן זײער ייִדישן מהות און פֿאַרזיכערן ייִדישע המשכדיקײט.
דער שליסל צום דערפֿאָלג פֿונעם ריזיקן פּראָיעקט איז געװען די ייִדישע שפּראַך. ייִדיש האָט געדאַרפֿט דינען װי אַ בריק צװישן דורות ייִדן, אַ גײַסטיקע פֿאַרבינדונג צװישן דער אַלטער און דער נײַער הײם.
צוליב דעם, האָט װײַנרײַך געהאַלטן, דאַרף מען „אױסגױיִשן“ די אַמעריקאַנער ייִדישע אינטעליגענציע און העכערן דעם פּרעסטיזש פֿון ייִדיש אין דער אַמעריקאַנער אַקאַדעמישער װעלט.
אָבער ניט געקוקט אױף װײַנרײַכס באַמיִונגען איז ייִװאָ לכתּחילה פֿאַרבליבן אױף די ראַנדן פֿונעם אַמעריקאַנער ייִדישן הױפּטשטראָם און האָט באַקומען אַ קנאַפּע שטיצע מצד די גרױסע ייִדישע פֿילאַנטראָפּישע אָרגאַניזאַציעס. די באַציִונגען צװישן ייִװאָ און דער אַמעריקאַנער ייִדיש־סבֿיבֿה זײַנען אױך ניט געװען קײן גלאַטיקע.
די נאָרמאַטיװע ייִדישע כּלל־שפּראַך, װאָס ייִװאָ האָט געװאָלט פֿאַרשפּרײטן, האָט אַרױסגערופֿן קריטיק מצד אײניקע ייִדישיסטן. זײ האָבן געטענהט, אַז דער „ייִװאָ־ייִדיש“ איז װײַט פֿונעם עכטן נאַטירלעכן מאַמע־לשון.
אין זײַנע אַרטיקלען אין פֿאָרװערטס האָט יצחק באַשעװיס אױסגעלאַכט אַזעלכע נעאָלאָגיזמען װי „קדמן־ייִדיש“ און „בראשית־ייִדיש“, װאָס װײַנרײַך האָט צוגעטראַכט װי לינגװיסטישע באַגריפֿן פֿאַר פֿאַרשײדענע היסטאָרישע תּקופֿות אין דער אַנטװיקלונג פֿון דער ייִדישער שפּראַך.
אין תּוך איז דער קאָנפֿליקט צװישן ייִװאָ און די ייִדישע ליטעראַטן געװען אַרום דער פֿראַגע, „צו װעמען געהערט ייִדיש?“, דערקלערט װײַזער. דער ציל פֿון ייִװאָ איז געװען צו שאַפֿן אַ נאָרמאַטיװע שפּראַך, װאָס מען קען אױסלערנען װי מען לערנט אַנדערע פֿרעמדע שפּראַכן. אַזױ קען מען פֿאַרזיכערן דעם המשך פֿון ייִדיש אַפֿילו װען קײן לעבעדיקע ייִדיש־רעדנדיקער סבֿיבֿה איז מער ניטאָ.
די סאַמע געשפּאַנטע קאַפּיטלען אין דער געשיכטע פֿון ייִװאָ אין אַמעריקע דערצײלן װעגן דעם קאַמף פֿאַר צוריקבאַקומען די מאַטעריאַלן, װאָס האָבן אַ מאָל געהערט צום װילנער ייִװאָ.
טײלװײַז האָבן די נאַציסטן זײ געבראַכט קײן דײַטשלאַנד פֿאַרן אַרכיװ פֿונעם אַנטיסעמיטישן „אינסטיטוט פֿאַר פֿאָרשונגען פֿון דער ייִדן־פֿראַגע“”. נאָך דער מלחמה זײַנען די דאָזיקע מאַטעריאַלן אַרײַנגעפֿאַלן אינעם רשות פֿון דער אַמעריקאַנער מיליטערישער אַדמיניסטראַציע אין דײַטשלאַנד.
כּדי צוריקצוקריגן די דאָזיקע מאַטעריאַלן איז געװען אַ גװאַלדיקער אױפֿטו פֿון װײַנרײַך און זײַנע מיטאַרבעטער, צװישן זיי — לוסי שילדקרעט (דאַװידאָװיטש), װאָס האָט שפּעטער זיך קונה־שם געװען װי אַ חורבן־פֿאָרשערין. לױטן געזעץ האָט די אַמעריקאַנער מיליטערישע אַדמינסטראַציע געדאַרפֿט צוריקגעבן די געראַבעװעטע מאַטעריאַלן צו פּױלן אָדער סאָװעטן־פֿאַרבאַנד. אַן אַנדער פּרעטענדענט איז געװען דער העברעיִשער אוניװערסיטעט אין ירושלים.
װײַנרײַך האָט אױסגענוצט זײַנע קאָנטאַקטן אין די אַמעריקאַנער הױכע פֿענצטער און אין 1947 האָט ייִװאָ צוריקבאַקומען זײַנע מאַטעריאַלן. עס האָט זיך אים אױך אײַנגעגעבן פֿאָרצושטעלן ייִװאָ װי אַ יורש פֿון אַנדערע קולטורעלע אַנשטאַלטן אין װילנע, און ייִװאָ האָט אױך באַקומען די אוצרות פֿון דער סטראַשון־ביבליאָטעק און דער „ווילנער יידישער היסטאריש-עטנאגראפישער געזעלשאפט אויף דעם נאמען פון ש. אַנ־סקי.
דאָס צװײטע קאַפּיטל פֿון דער דאָזיקער געשיכטע איז פֿאָרגעקומען נאָכן פֿאַנאַנדערפֿאַל פֿונעם סאָװעטן־פֿאַרבאַנד אין די 1990ער יאָרן. דעמאָלט האָט מען אַנטדעקט אַ היפּשע זאַמלונג פֿון פֿאָנדן פֿון ייִװאָ אין ליטע, װאָס אַ ליטװישער ביבליאָגראַף האָט פֿאַרבאַהאַלטן אין אַ מאַגאַזין פֿון דער מלוכישער ביכער־קאַמער.
דאָס מאָל האָט ייִװאָ געדאַרפֿט פֿאַרהאַנדלען מיט דער רעגירונג פֿון דער ליטװישער רעפּובליק, װאָס איז אָקערשט געװאָרן אומאָפּהענגיק. סוף־כּל־סוף איז מען געקומען צו אַ פּשרה, און איצט קען מען נוצן די דאָזיקע מאַטעריאַלן אינעם דיגיטאַלישן פֿאָרמאַט.
װײַזערס געשיכטע פֿון ייִװאָ איז אַ געשפּאַנטע און באַלערעװדיקע לעקטור. מאַקס װײַנרײַך איז ניט געװען דער אײנציקער צװישן די אײראָפּעיִשע ייִדישע פּליטים װאָס האָט געפֿונען אַ נײַע הײם אין אַמעריקע און אױפֿגעבױט דאָ אַ הצלחהדיקעע קאַריערע. אָבער ער איז אפֿשר געװען דער אײנציקער, װעמען עס האָט זיך אײַנגעגעבן ניט נאָר ממשיך צו זײַן זײַנע אײגענע פֿאָרשונגען, נאָר אױך װידער אױפֿצובױען אַ גאַנצע װיסנשאַפֿטלעכע אינסטיטוציע אױפֿן נײַעם אַמעריקאַנער באָדן, װאָס פֿאַרבלײַבט אַקטיװ ביזן הײַנטיקן טאָג.
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Hasan Piker causes new trouble for Democrats — especially in key Senate race
Hasan Piker, the popular pundit who most recently suggested American Jews are making themselves targets of violence by supporting Israel, may speak for far-left progressives, but he doesn’t speak for one of the movement’s highest-profile candidates in a closely watched swing-state race, the candidate said.
Dr. Abdul El-Sayed, the Michigan Democratic nominee for Senate, released a statement Monday saying he disagreed with Piker’s latest remarks and that he is opposed to “any rhetoric that puts the community at risk.”
“If Jews in America keep putting this idea out there that they are singularly invested in Israel, eventually someone is going to come around and take action,” Piker said during a Twitch stream on Thursday, “not against the state of Israel, mind you, but against American Jews.” He claimed American Jews who support Israel are bringing violence on themselves by tying their identity to what he called “Jewish ISIS.”
Piker added in an interview published Monday in Haaretz that, “I don’t think that me calling Zionism a Nazi ideology is fomenting violence towards Jews broadly. I genuinely don’t believe that.”
In Monday’s statement, El-Sayed sought to move past the controversy, shifting the conversation back to his campaign’s economic message as he remains in a close race with GOP nominee Mike Rogers. “While politicians and pundits try to make this race about a Twitch streamer, we’re going to be talking about gas, groceries, good schools and healthcare,” Sayed said. “Nobody speaks for this campaign besides me and my campaign spokespeople.”
Piker’s influence
The episode comes as Piker appears to be expanding rather than retreating from Democratic electoral politics.
He campaigned with El-Sayed and other insurgent progressives, including Adam Hamawy, a fierce Israel critic who served as a trauma surgeon in Gaza and won the Democratic primary in New Jersey’s 12th District. In Florida, Rep. Jared Moskowitz made Piker himself part of the closing argument against his socialist primary challenger, Oliver Larkin, whom Piker supported. After Moskowitz easily defeated Larkin, the Jewish congressman offered Piker his “condolences.”
On Monday, even as the controversy over his remarks about American Jews was unfolding, Piker used his Twitch platform to offer an exclusive look at new polling commissioned by the IMEU Policy Project, a pro-Palestinian advocacy organization, and conducted by YouGov among more than 4,000 likely Democratic primary voters in the six states picked as early contests in the 2028 Democratic presidential primary: South Carolina, Nevada, New Hampshire, New Mexico, Michigan and Virginia.
The results showed broad support among those Democratic voters for presidential candidates who commit to reducing U.S. aid for Israel. Piker commands an enormous platform among precisely the younger voters progressive candidates are looking to court. “These numbers are making it undeniable,” Piker said on the stream. “This is an issue that is untenable.”
Earlier in the stream, Piker said the backlash over the weekend has “been a lot” to endure. “I’m going to continue doing what I’m doing,” he added. “I’m not going to feel discouraged. I’m not going to stop saying the truth… someone has to do it.”
The risk for El-Sayed
For El-Sayed, separating himself from some of Piker’s comments but still embracing him reflects the difficult political balance he has been trying to maintain since narrowly winning the primary.
El-Sayed has struggled to build support among Jewish Democrats while holding on to the progressive and pro-Palestinian coalition that helped carry him through the primary. He has assured Jewish voters that his fierce criticism of Israel — and his political relationships with figures such as Piker — should not be seen as hostility toward Jews. “I love and revere Judaism and the Jewish people,” he said in a recent TV appearance. “My commitment to the well-being of the Jewish community, their safety, their children, their future in Michigan is the same commitment that I’ve got to the well-being of my own daughters and all of our kids,” he said in another interview on Sunday.
At the same time, he resisted calls to distance himself from Piker, who has been embraced by Democratic Party progressive candidates. He appeared with El-Sayed on the campaign trail even as Piker has championed terrorist groups as righteous fighters against Israel — leading to accusations he traffics in antisemitism. In a recent speech to college students, Piker blasted Democrats who “fund ICE” and “fund Israel.”
El-Sayed’s Republican rival has already begun courting those voters, launching a “Democrats for Rogers” effort and highlighting El-Sayed’s relationship with Piker.
Speaking to Fox News’ Jesse Watters on Monday night, El-Sayed said that Rogers “thinks he’s running against Hasan Piker.”
An AARP poll released this month had El-Sayed at 48% and Rogers at 47%. Jewish voters account for only about 1.4% of the state electorate, but the defections among Jewish Democrats could matter in a race that close.
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‘Have a problem, call the PM,’ says Netanyahu as he gives out his number in campaign video
(JTA) — TEL AVIV – Prime Minister Benjamin Netanyahu on Sunday posted what he described as his personal phone number and invited Israelis to contact him with their questions and problems.
It was an election-season stunt that drew such a flood of responses that the number’s WhatsApp account was blocked within minutes and those calling received a busy signal.
It also drew suspicions that it was a ploy to collect voter data.
In a video posted to social media, Netanyahu is seen with longtime adviser Topaz Luk, who asks the prime minister whether he can publish his phone number. Netanyahu initially reacts with disbelief, saying, “Topaz, have you gone crazy?” before agreeing.
“I want to hear from you. Your suggestions, your questions, your problems. I want to hear, so leave me a message,” Netanyahu said. He added that he could not promise to answer everyone but would respond to as many people as possible.
Hundreds of messages and calls arrived within minutes and the WhatsApp account associated with the number was blocked. Luk later posted on X that the account had been disabled because of the volume of calls and said Netanyahu’s team was working to restore it, directing people to Telegram in the meantime.
Kan political correspondent Michael Shemesh questioned whether the number belonged to Netanyahu at all and suggested on X that the exercise was “probably designed to harvest the phone numbers of potential voters.”
Other users pointed to another clue that the handset seen in the video was unlikely to be Netanyahu’s personal phone. One of the WhatsApp groups visible in Luk’s video was a synagogue updates group whose latest message appeared to back political rival Naftali Bennett, the former prime minister who now heads the Beyachad party.
“Something tells me that Bibi isn’t signed up to the ‘Menachem’s House Main Shul Updates’ group,” one X user wrote, “especially not when the latest message there is ‘yalla, it’s time for Bennett.’”
The Likud spokesperson had not responded to a request for comment on the accusations by the time of publication.
It was not the first time Netanyahu handed out what he presented as his personal number during an election campaign. In August 2022, little more than two months before the vote that returned him to power, the then-opposition leader published another number and invited Israelis to video call him.
“Why should only some people have my phone number? Everyone should have it,” Netanyahu said at the time, joking that the move was a “dramatic, world-changing decision.” He told supporters who sent proof they had joined his Telegram channel that they would have a better chance of receiving a video call from him.
The response was similarly intense. Likud said Netanyahu received 9,420 calls within the first 30 minutes, while follow-up videos showed calls and messages flooding the phone.
Netanyahu’s rivals mocked the stunt. Then-Finance Minister Avigdor Liberman released a parody video saying Netanyahu “has not picked up the phone in 12 years,” while Yair Lapid’s Yesh Atid dismissed it as a “fictional phone operated by Netanyahu’s aides.”
The episode comes as Netanyahu faces a difficult reelection campaign, with roughly 20% of voters remaining undecided, many of whom are disillusioned Likud voters, according to pollsters and researchers cited by Reuters.
A Channel 13 poll released earlier this month put Gadi Eisenkot’s Yashar party at 23 seats, ahead of Likud with 21, and Netanyahu’s current coalition projected to win just 49 of the Knesset’s 120 seats. Eisenkot also led Netanyahu 47% to 34% when respondents were asked who was better suited to serve as prime minister.
The phone-number appeal is the latest in a series of efforts to put Netanyahu directly in front of voters, including a blitz of highly publicized appearances. Last week, the prime minister visited a restaurant in Hadera, a Likud stronghold, where owner Simo Shtivi said his arrival was “like hoisting the World Cup,” as diners lined up for photos and a chance to speak with him.
Netanyahu also made a surprise appearance with his wife Sara at a concert by Israeli pop star Eden Ben Zaken. A few days earlier, he filmed a campaign video at Jerusalem’s Malha Mall meeting shoppers, including children. The Central Elections Committee later ordered the video removed because election law bars the use of children in campaign propaganda.
Likud also rolled out billboards showing New York City Mayor Zohran Mamdani alongside the leaders of Iran, Turkey and Hezbollah under the slogan, “They want Netanyahu to lose. Don’t let them win.”
This article originally appeared on JTA.org.
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