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Beyond the ‘Day of Hate’: The best strategy to keep American Jews safe over the long term
(JTA) — My synagogue sent out a cautiously anxious email yesterday about an event coming this Shabbat, a neo-Nazi “Day of Hate.” The email triggered fuzzy memories of one of the strangest episodes that I can remember from my childhood.
Sometime around 1990, in response to local neo-Nazi activity, some Jews from my community decided to “fight back.” I don’t know whether they were members of the militant Jewish Defense League, or perhaps just sympathetic to a JDL-style approach. When our local Jewish newspaper covered the story, it ran on its front cover a full-page photo of a kid from my Orthodox Jewish high school. The photo showed a teenage boy from behind, wearing a kippah and carrying a baseball bat that was leaning threateningly on his shoulder.
As it happens, “Danny” was not a member of the JDL, he was a kid on his way to play baseball. Sometimes, a baseball bat is just a baseball bat. But not for us anxious Jews in America: We want to see ourselves as protagonists taking control of our destiny, responding to antisemites with agency, with power, with a plan. I’m sorry to say that as I look around our community today, it seems to me that we have agency, and we have power — but we certainly don’t seem to have a plan.
The tactics that the American Jewish community uses to fight back against antisemitism are often ineffective on their own and do not constitute a meaningful strategy in the composite. One is that American Jews join in a partisan chorus that erodes our politics and fixates on the antisemitism in the party they don’t vote for. This exacerbates the partisan divide, which weakens democratic culture, and turns the weaponizing of antisemitism into merely a partisan electoral tactic for both sides.
Another tactic comes from a wide set of organizations who have declared themselves the referees on the subject and take to Twitter to name and shame antisemites. This seems to amplify and popularize antisemitism more than it does to suppress it.
A third common tactic is to pour more and more dollars into protecting our institutions with robust security measures, which no one thinks will defeat antisemitism, but at least seeks to protect those inside those institutions from violence, though it does little to protect Jews down the street. Richer Jewish institutions will be safer than poorer ones, but Jews will continue to suffer either way.
A fourth tactic our communal organizations use to fight antisemitism is to try to exact apologies or even fines from antisemites to get them to retract their beliefs and get in line, as the Anti-Defamation League did with Kyrie Irving, an approach that Yair Rosenberg has wisely argued is a no-win proposition. Yet another tactic is the insistence by some that the best way to fight antisemitism is to be proud Jews, which has the perverse effect of making our commitment to Jewishness dependent on antisemitism as a motivator.
And finally, the most perverse tactic is that some on both the right and the left fight antisemitism by attacking the ADL itself. Since it is so hard to defeat our opponents, we have started beating up on those that are trying to protect us. What could go wrong?
Steadily, like a drumbeat, these tactics fail, demonstrating themselves to be not a strategy at all, and the statistics continue to show a rise in antisemitism.
Perhaps we are too fixated on the idea that antisemitism is continuous throughout Jewish history, proving only that there is no effective strategy for combating this most persistent of hatreds.
Instead, we would do well to recall how we responded to a critical moment in American Jewish history in the early 20th century. In the aftermath of the Leo Frank lynching in 1915 – the murder of a Jewish man amid an atmosphere of intense antisemitism — Jewish leaders formed what would become the ADL by building a relationship with law enforcement and the American legal and political establishment. The ADL recognized that the best strategy to keep American Jews safe over the long term, in ways that would transcend and withstand the political winds of change, was to embed in the police and criminal justice system the idea that antisemitism was their problem to defeat. These Jewish leaders flipped the script of previous diasporic experiences; not only did they become “insiders,” they made antisemitism anathema to America itself. (And yes, it was the Leo Frank incident that inspired “Parade,” the forthcoming Broadway musical that this week attracted white supremacist protesters.)
For Jews, the high-water mark of this strategy came in the aftermath of the Tree of Life shooting in Pittsburgh. It was the low point in many ways of the American Jewish experience, the most violent act against Jews on American soil, but it was followed by a mourning process that was shared across the greater Pittsburgh community. The words of the Kaddish appeared above the fold of the Pittsburgh Post-Gazette. That is inconceivable at most other times of Jewish oppression and persecution. It tells the story of when we are successful – when antisemitism is repudiated by the general public. It is the most likely indicator that we will be collectively safe in the long run.
We were lucky that this move to partner with the establishment was successful. I felt this deeply on a recent trip to Montgomery, Alabama. Seeing the memorials to Black Americans persecuted and lynched by and under the very system that should have been protecting them from the worst elements of society is a reminder that not all minorities in America could then — or today — win over the elements of American society that control criminal justice.
Visitors view items left by well-wishers along the fence at the Tree of Life synagogue in Pittsburgh on the first anniversary of the attack there, Oct. 27, 2019. (Jeff Swensen/Getty Images)
A strategic plan to defeat antisemitism that must be collectively embraced by American Jews would build on this earlier success and invest in the infrastructure of American democracy as the framework for Jewish thriving and surviving, and continue the historic relationship-building that changed the Jews’ position in America. It would stop the counterproductive internecine and partisan battle that is undermining the possibility of Jewish collective mobilization.
It means more investment, across partisan divides, in relationships with local governments and law enforcement, using the imperfect “definitions of antisemitism” as they are intended — not for boundary policing, but to inform and help law enforcement to monitor and prevent violent extremism. It means supporting lawsuits and other creative legal strategies, like Integrity First for America’s groundbreaking efforts against the Unite the Right rally organizers, which stymie such movements in legal gridlock and can help bankrupt them.
It means practicing the lost art of consensus Jewish collective politics which recognize that there must be some baseline agreement that antisemitism is a collective threat, even if any “unity” we imagine for the Jewish community is always going to be be instrumental and short-lived.
It means supporting institutions like the ADL, even as they remain imperfect, even as they sometimes get stuck in some of the failed strategies I decried above, because they have the relationships with powerful current and would-be allies in the American political and civic marketplace, and because they are fighting against antisemitism while trying to stay above the partisan fray.
It means real education and relationship-building with other ethnic and faith communities that is neither purely instrumental nor performative — enough public relations visits to Holocaust museums! — so that we have the allies we need when we need them, and so that we can partner for our collective betterment.
And most importantly, it means investing in the plodding, unsexy work of supporting vibrant American democracy — free and fair elections, voting rights, the rule of law, peaceful transitions of power — because stable liberal democracies have been the safest homes for minorities, Jews included.
I doubt we will ever be able to “end” individual antisemitic acts, much less eradicate antisemitic hate. “Shver tzu zayn a Yid” (it’s hard to be a Jew). We join with our fellow Americans who live in fear of the lone wolves and the hatemongers who periodically terrorize us. But we are much more capable than we are currently behaving to fight back against the collective threats against us. Instead, let’s be the smart Americans we once were.
The real work right now is not baseball bats or billboards, it is not Jewish pride banalities or Twitter refereeing: It is quiet and powerful and, if done right, as American Jews demonstrated in the last century, it will serve us for the long term.
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The post Beyond the ‘Day of Hate’: The best strategy to keep American Jews safe over the long term appeared first on Jewish Telegraphic Agency.
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Why the Super Bowl antisemitism ad uses a familiar slur
To the editors:
The sticky note cruelly slapped on a high school student’s backpack didn’t have to say “Dirty Jew.”
It could have been any one of dozens of other antisemitic slurs, and believe me, throughout my life and current line of work, I’ve seen and heard them all. At the Blue Square Alliance Against Hate, our Command Center closely tracks the spread of antisemitism online, in all its pernicious forms.
In his piece for the Forward about our new Super Bowl ad, PJ Grisar argues that the ad misses the mark by using “Dirty Jew,” characterizing it as old-fashioned and out of touch with the heavily coded, meme-driven ways students typically express antisemitism today.
We’ve seen all of those slurs gaining traction among younger people that Grisar gave as examples of how kids hate today.
But we didn’t pull “Dirty Jew” out of the history books. In creating the ad, the Blue Square Alliance made a conscious decision to follow the research. Our decisions are based on data, from the one billion social media posts we analyze daily, to our semi-annual 7,000-participant survey on American sentiment toward Jews and antisemitism, to our multi-stage audience testing that is foundational to our creative development.
Here’s the hard data: With nearly 500 million social media impressions since 2023, “Dirty Jew” is a slur that has managed to penetrate all corners of American discourse. Worse yet, its usage online has increased by 174% in the past three years, growing at a significantly higher rate than other slurs. And sadly, the last few years have seen more than a few disturbing and real incidents of the scenario in the ad play out in real life. In U.S. high schools. Right now. Not 1950.
This data-guided approach drove our selection of “Dirty Jew” among all the possible antisemitic slurs as the one to appear on the sticky note. Even though at first glance this phraseology may seem dated, it’s actually timeless and ubiquitous — scarily — and is even outpacing other slurs in frequency of use.
So, whether you’re a Boomer, Millennial or Gen Z, there’s no subtlety to what this ad is showing you: this is antisemitism, pure and simple. And, as Grisar acknowledges in his piece, the challenge of storytelling within a 30-second ad window requires a clear, unambiguous message. In that short time, clarity beats complexity.
It was also important to us to use the high school setting and focus our ad on a younger demographic because that is where we have seen the most concerning trends in antisemitism data. Our most recent survey data shows that Gen Z is three times more likely to witness antisemitism than older generations, and yet nearly twice as likely to say it is not a problem.
At the heart of this campaign is Blue Square Alliance’s dedication to addressing another data point: more than 100 million Americans say they are unengaged in the collective effort to stand up against anti-Jewish hate. We have spent the past few years closely studying this segment, and our surveys show that unengaged Americans often don’t know Jewish Americans, they aren’t familiar with antisemitism (their news feeds and social feeds don’t share the awful stories that we all know too well), and they don’t think antisemitism is a significant problem. Importantly, they don’t feel personal or societal pressure to be an ally.
That’s exactly why we’re using the Super Bowl — a cultural touchstone for the entire country — to raise awareness and model allyship. We test all of our ads, including “Sticky Note” and our earlier ads like “Tony,” specifically with this target audience. What we’re seeing is promising.
Among the unengaged, exposure to our messaging measurably shifts attitudes: viewers become 36% more familiar with recent antisemitic incidents and 41% more likely to see antisemitism as a major problem in the United States. And the impact doesn’t stop at awareness — it moves people to act. After seeing our ads, unengaged viewers are 27% more likely to say they would speak up when they witness antisemitism.
And our work to cultivate allies extends far beyond the television screen. We complement our social media, outdoor and audio campaigns with on-the-ground bridge-building to strengthen connections with Americans across communities and reach those who have not yet been meaningfully involved in this issue. Over the past year, we’ve expanded our programs to bring more people into the conversation, like our partnership with UNCF and Hillel International, now on a 14-stop “Unity Dinner” tour, to connect Black and Jewish students on campuses nationwide. And last fall, we joined with the Appeal of Conscience Foundation to launch “Stand Up Sunday,” an interfaith effort that mobilized hundreds of thousands of congregants across the nation to reject antisemitism and all faith-based hate.
Our founder, Robert Kraft, created the Blue Square Alliance Against Hate in 2019 because he recognized that reversing the rise in antisemitism would require both awareness and empathy.
With “Sticky Note,” we’re showing what it means to be an upstander and giving Americans a clear, accessible way to step off the sidelines. We won’t simply win over the unengaged through displays of toughness and bravado alone, as some people have suggested. To reach the unengaged majority, you have to meet them where they are — not where we, as a deeply committed Jewish community, already stand.
The post Why the Super Bowl antisemitism ad uses a familiar slur appeared first on The Forward.
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Amid Iran Standoff, Witkoff and Kushner Pose Aboard USS Abraham Lincoln Aircraft Carrier
Steve Witkoff (R) aboard the aircraft carrier Lincoln. Photo via i24 / social media used in accordance with Clause 27a of the Copyright Law
i24 News – Special US envoys Steve Witkoff and Jared Kushner visited on Saturday the USS Abraham Lincoln aircraft carrier.
The duo, who led the US in the indirect nuclear talks with Iran on Friday, visited the aircraft carrier at the invitation of US Central Command chief, Adm. Brad Cooper.
The carrier arrived in the region last week as part of a US “armada” amid rising tensions with the Islamic regime of Iran. It is stationed in the Arabian Sea.
The visit came hours after US President Donald Trump stated that while the talks went well, “But I think Iran looks like they want to make a deal very badly, as they should. Last time, they decided maybe not to do it, but I think they probably feel differently. We’ll see what the deal is. It’ll be different than last time. And we have a big armada. We have a big fleet heading in that direction. It’ll be there pretty soon. So we’ll see how that works out.”
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Pentagon Says It Will Cut Academic Ties With Harvard University
U.S. Defense Secretary Pete Hegseth arrives to administer the oath to U.S. Army National Guard soldiers during a re-enlistment ceremony at the base of the Washington Monument in Washington, D.C., U.S., February 6, 2026. REUTERS/Jonathan Ernst
Pentagon chief Pete Hegseth said on Friday his department was ending professional military education, fellowships, and certificate programs with Harvard University, marking the Trump administration’s latest escalation against the school.
President Donald Trump’s administration has cracked down on top US universities, including Harvard, over a range of issues such as pro-Palestinian protests against US ally Israel’s assault on Gaza, diversity programs, transgender policies and climate initiatives.
“Starting now and beginning in the 2026-27 school year, I am discontinuing all graduate level Professional Military Education (PME), all fellowships and certificate programs between Harvard University and the War Department for active duty service members,” Hegseth, who himself holds a master’s degree in public policy from the Harvard Kennedy School, said on X.
The policy will apply to service members enrolling in future programs while those currently enrolled will be allowed to finish their courses, Hegseth said.
He also added that the Pentagon will evaluate similar relationships with other universities in the coming weeks.
Rights advocates have raised free speech, academic freedom and due process concerns over the government’s actions against universities.
A Harvard spokesperson directed Reuters to a page on the history of the university’s ties with the US military that says Harvard has played a “significant role” in America’s military traditions since the nation’s founding.
TRUMP-HARVARD TENSIONS CONTINUE
The university has previously sued the Trump administration over the government’s attempt to freeze federal funding.
Hegseth accused Harvard of “hate America activism,” also calling the university antisemitic in a reference to pro-Palestinian protests.
Protesters, including some Jewish groups, say the government wrongly equates criticism of Israel’s assault on Gaza with antisemitism and advocacy for Palestinian rights with support for extremism.
Harvard has condemned discrimination on campus. Its antisemitism and Islamophobia task forces found last year that Jews and Muslims faced bigotry after the start of Israel’s war in Gaza following an October 2023 Hamas attack.
Trump’s attempts to freeze federal funds for Harvard have faced legal resistance and the two sides have failed to reach a deal thus far.
Trump said this week his administration was seeking $1 billion from Harvard to settle probes into school policies.
Some Ivy League schools have reached agreements with the Trump administration and accepted certain government demands. Columbia University has agreed to pay more than $220 million to the government while Brown University has agreed to pay $50 million to support local workforce development.