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Beyond the ‘Day of Hate’: The best strategy to keep American Jews safe over the long term
(JTA) — My synagogue sent out a cautiously anxious email yesterday about an event coming this Shabbat, a neo-Nazi “Day of Hate.” The email triggered fuzzy memories of one of the strangest episodes that I can remember from my childhood.
Sometime around 1990, in response to local neo-Nazi activity, some Jews from my community decided to “fight back.” I don’t know whether they were members of the militant Jewish Defense League, or perhaps just sympathetic to a JDL-style approach. When our local Jewish newspaper covered the story, it ran on its front cover a full-page photo of a kid from my Orthodox Jewish high school. The photo showed a teenage boy from behind, wearing a kippah and carrying a baseball bat that was leaning threateningly on his shoulder.
As it happens, “Danny” was not a member of the JDL, he was a kid on his way to play baseball. Sometimes, a baseball bat is just a baseball bat. But not for us anxious Jews in America: We want to see ourselves as protagonists taking control of our destiny, responding to antisemites with agency, with power, with a plan. I’m sorry to say that as I look around our community today, it seems to me that we have agency, and we have power — but we certainly don’t seem to have a plan.
The tactics that the American Jewish community uses to fight back against antisemitism are often ineffective on their own and do not constitute a meaningful strategy in the composite. One is that American Jews join in a partisan chorus that erodes our politics and fixates on the antisemitism in the party they don’t vote for. This exacerbates the partisan divide, which weakens democratic culture, and turns the weaponizing of antisemitism into merely a partisan electoral tactic for both sides.
Another tactic comes from a wide set of organizations who have declared themselves the referees on the subject and take to Twitter to name and shame antisemites. This seems to amplify and popularize antisemitism more than it does to suppress it.
A third common tactic is to pour more and more dollars into protecting our institutions with robust security measures, which no one thinks will defeat antisemitism, but at least seeks to protect those inside those institutions from violence, though it does little to protect Jews down the street. Richer Jewish institutions will be safer than poorer ones, but Jews will continue to suffer either way.
A fourth tactic our communal organizations use to fight antisemitism is to try to exact apologies or even fines from antisemites to get them to retract their beliefs and get in line, as the Anti-Defamation League did with Kyrie Irving, an approach that Yair Rosenberg has wisely argued is a no-win proposition. Yet another tactic is the insistence by some that the best way to fight antisemitism is to be proud Jews, which has the perverse effect of making our commitment to Jewishness dependent on antisemitism as a motivator.
And finally, the most perverse tactic is that some on both the right and the left fight antisemitism by attacking the ADL itself. Since it is so hard to defeat our opponents, we have started beating up on those that are trying to protect us. What could go wrong?
Steadily, like a drumbeat, these tactics fail, demonstrating themselves to be not a strategy at all, and the statistics continue to show a rise in antisemitism.
Perhaps we are too fixated on the idea that antisemitism is continuous throughout Jewish history, proving only that there is no effective strategy for combating this most persistent of hatreds.
Instead, we would do well to recall how we responded to a critical moment in American Jewish history in the early 20th century. In the aftermath of the Leo Frank lynching in 1915 – the murder of a Jewish man amid an atmosphere of intense antisemitism — Jewish leaders formed what would become the ADL by building a relationship with law enforcement and the American legal and political establishment. The ADL recognized that the best strategy to keep American Jews safe over the long term, in ways that would transcend and withstand the political winds of change, was to embed in the police and criminal justice system the idea that antisemitism was their problem to defeat. These Jewish leaders flipped the script of previous diasporic experiences; not only did they become “insiders,” they made antisemitism anathema to America itself. (And yes, it was the Leo Frank incident that inspired “Parade,” the forthcoming Broadway musical that this week attracted white supremacist protesters.)
For Jews, the high-water mark of this strategy came in the aftermath of the Tree of Life shooting in Pittsburgh. It was the low point in many ways of the American Jewish experience, the most violent act against Jews on American soil, but it was followed by a mourning process that was shared across the greater Pittsburgh community. The words of the Kaddish appeared above the fold of the Pittsburgh Post-Gazette. That is inconceivable at most other times of Jewish oppression and persecution. It tells the story of when we are successful – when antisemitism is repudiated by the general public. It is the most likely indicator that we will be collectively safe in the long run.
We were lucky that this move to partner with the establishment was successful. I felt this deeply on a recent trip to Montgomery, Alabama. Seeing the memorials to Black Americans persecuted and lynched by and under the very system that should have been protecting them from the worst elements of society is a reminder that not all minorities in America could then — or today — win over the elements of American society that control criminal justice.
Visitors view items left by well-wishers along the fence at the Tree of Life synagogue in Pittsburgh on the first anniversary of the attack there, Oct. 27, 2019. (Jeff Swensen/Getty Images)
A strategic plan to defeat antisemitism that must be collectively embraced by American Jews would build on this earlier success and invest in the infrastructure of American democracy as the framework for Jewish thriving and surviving, and continue the historic relationship-building that changed the Jews’ position in America. It would stop the counterproductive internecine and partisan battle that is undermining the possibility of Jewish collective mobilization.
It means more investment, across partisan divides, in relationships with local governments and law enforcement, using the imperfect “definitions of antisemitism” as they are intended — not for boundary policing, but to inform and help law enforcement to monitor and prevent violent extremism. It means supporting lawsuits and other creative legal strategies, like Integrity First for America’s groundbreaking efforts against the Unite the Right rally organizers, which stymie such movements in legal gridlock and can help bankrupt them.
It means practicing the lost art of consensus Jewish collective politics which recognize that there must be some baseline agreement that antisemitism is a collective threat, even if any “unity” we imagine for the Jewish community is always going to be be instrumental and short-lived.
It means supporting institutions like the ADL, even as they remain imperfect, even as they sometimes get stuck in some of the failed strategies I decried above, because they have the relationships with powerful current and would-be allies in the American political and civic marketplace, and because they are fighting against antisemitism while trying to stay above the partisan fray.
It means real education and relationship-building with other ethnic and faith communities that is neither purely instrumental nor performative — enough public relations visits to Holocaust museums! — so that we have the allies we need when we need them, and so that we can partner for our collective betterment.
And most importantly, it means investing in the plodding, unsexy work of supporting vibrant American democracy — free and fair elections, voting rights, the rule of law, peaceful transitions of power — because stable liberal democracies have been the safest homes for minorities, Jews included.
I doubt we will ever be able to “end” individual antisemitic acts, much less eradicate antisemitic hate. “Shver tzu zayn a Yid” (it’s hard to be a Jew). We join with our fellow Americans who live in fear of the lone wolves and the hatemongers who periodically terrorize us. But we are much more capable than we are currently behaving to fight back against the collective threats against us. Instead, let’s be the smart Americans we once were.
The real work right now is not baseball bats or billboards, it is not Jewish pride banalities or Twitter refereeing: It is quiet and powerful and, if done right, as American Jews demonstrated in the last century, it will serve us for the long term.
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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