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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Hamas’s Grip on Gaza NGOs Exposed as World Plans Post-War Rebuilding Efforts
Palestinians gather to collect aid supplies from trucks that entered Gaza, amid a ceasefire between Israel and Hamas, in Khan Younis, in the southern Gaza Strip, Oct. 11, 2025. Photo: REUTERS/Ramadan Abed
As world powers outline multi-billion-dollar plans to rebuild Gaza, newly obtained documents reveal that Hamas has long run a coordinated effort to penetrate and influence NGOs in the war-torn enclave — contradicting years of denials from major humanitarian organizations.
On Wednesday, NGO Monitor — an independent Jerusalem-based research institute that tracks anti-Israel bias among nongovernmental organizations — released a new study revealing how Hamas has for years systematically weaponized humanitarian aid in Gaza, tightening its grip over foreign NGOs operating in the territory and exposing patterns of complicity and collaboration that contradict the groups’ persistent denials.
While international media has repeatedly accused Israel of unfairly and illegally targeting humanitarian NGOs, Israeli officials have long argued that many of these groups have been infiltrated and manipulated by Hamas, the Palestinian terrorist group that has ruled Gaza for nearly two decades — with the extent of NGO involvement far deeper than their public statements suggest.
Dozens of internal Hamas documents are now being published, providing systematic evidence and even detailing the officials tasked with coordinating and overseeing the Islamist group’s interactions with international NGOs.
According to the documents, Hamas officials designated specific points of contact with “highly respected” international NGOs, including Doctors Without Borders, Oxfam, Save the Children, and the Norwegian Refugee Council.
Referred to as “guarantors,” these Hamas-approved senior officials at each NGO allowed the terrorist group to closely oversee activities, influence decision-making, and circumvent restrictions imposed by some Western governments on direct engagement with Hamas.
Gerald Steinberg, founder and president of NGO Monitor, said the newly released study offers a crucial guide for the US and its allies to vet aid partners, emphasizing the need to carefully screen NGOs to prevent a repeat of Hamas’s domination of Gaza’s reconstruction efforts.
“This research is timely and highly consequential,” Steinberg said in a statement. “Governments and international organizations are planning to provide billions of dollars for the rebuilding of Gaza, and will partner with numerous NGOs to reconstruct infrastructure, provide municipal services like utilities and education, and probably distribute cash payments.”
“We now know which NGOs and their local affiliates have been propping up the Hamas terror regime,” he continued.
The study also found that at least 10 “guarantors” — senior NGO officials — were not just Hamas-approved, but were also members, supporters, or employees of Hamas-affiliated authorities, who leveraged their positions in numerous NGOs to create Hamas-approved beneficiary lists for UN and other aid programs.
According to one of the obtained internal documents, Hamas conducted extensive surveillance of NGO officials in Gaza, noting that the “guarantors” across 48 NGOs “can be exploited for security purposes” to infiltrate foreign organizations and listing the names and personal details of 55 individuals already serving in those roles.
The document also explicitly outlines the terrorist organization’s intent to further develop or compel “guarantors” to serve as intelligence assets.
The findings appear to corroborate the concerns of many experts and Israeli officials, who have long said that Hamas steals much of the aid flowing into Gaza to fuel its terrorist operations and sells the remainder to Gaza’s civilian population at an increased price. Jerusalem has also said that aid distribution cannot be left to international organizations, which it accuses of allowing Hamas to seize supplies intended for the civilian population. According to UN data, the vast majority of humanitarian aid entering Gaza during the Israel-Hamas war was intercepted before reaching its intended civilian recipients.
With NGOs in Gaza — both local and international — required to secure Hamas’s approval to provide services and run projects, the report shows the group wields veto power over humanitarian operations, allowing it to control, manipulate, and exploit aid to advance its political and military objectives.
“NGO Monitor’s groundbreaking report proves that Hamas controls all humanitarian operations in Gaza, on an institutional level and an individual one,” Naftali Shavelson, NGO Monitor international spokesperson, said in a statement.
“There is no NGO freedom of operation in Gaza. And most crucially, never once did NGOs say anything about this Hamas infiltration,” he continued. “If anything, they issued statements blaming their inhibited operations on Israel – thus ignoring the problem and allowing Hamas to continue harming Gazans.”
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NYC principal turns down Holocaust survivor’s talk over his ‘messages around Israel and Palestine’
(JTA) — A New York City public school principal turned down a parent’s request to host a talk by Holocaust survivor Sami Steigmann, citing content in his presentation that related to “Israel and Palestine.”
In an email to the parent on Nov. 18, the principal of the Brooklyn middle school MS 447, Arin Rusch, said that she believed that hosting Steigman’s presentation was not “right” for the school.
“In looking at his website material, I also don’t think that Sami’s presentation is right for our public school setting, given his messages around Israel and Palestine,” Rusch wrote in an email obtained by the New York Post.
Rusch added that she would “love to explore other speakers” who could talk about the Holocaust and antisemitism. The Post did not name the parent.
Steigmann, 85, speaks frequently about his experiences as a child survivor of the Mogilev-Podolski labor camp from 1941 to 1944, according to his website. During the Holocaust, he was also subjected to Nazi medical experiments and starvation, though he says he does not remember the experiences. His website describes him as a motivational speaker “who lives to tell his story.”
While it was unclear what part of Steigmann’s website Rusch allegedly took issue with, Steigmann’s PowerPoint presentation, which is found on his site, features an Israeli flag as the backdrop of a number of slides.
There is also a slide labeled “Zionism,” which includes various assertions about the founding of Israel, including a definition that Zionism is the “Right of the Jewish people to feel safe and secure in their homeland” and a bullet point calling Zionism a “social justice movement for the Jewish people.”
In a video shared on Facebook by StandWithUs, a nonprofit that trains students in pro-Israel advocacy, Steigmann is seen urging the students to intern with the organization.
On Steigmann’s Instagram page he has also frequently reposted commentary on Israel and antisemitism, including one post from July where he wrote that “Palestine was Jewish before it became Israel.”
Steigmann told The Post that he believed it was wrong for Rusch to deny his presentation, adding that he doesn’t discuss Middle East politics in public schools and would have accommodated a request for him to avoid the subject.
“She didn’t even have the courtesy to call me,” Steigmann told The Post.
The rejection drew condemnation from The Blue Card, a nonprofit that supports Holocaust survivors and with which Steigmann is affiliated.
“It is outrageous that a Holocaust survivor was denied the chance to speak to students,” said Masha Pearl, the executive director of The Blue Note, in a statement. “His testimony as a child survivor of a Nazi labor camp is not political. It is history. Silencing him at a moment of rising antisemitism is dangerous and deeply wrong, and makes New York City less tolerant.”
Pearl also called on Rusch to meet with The Blue Note to discuss Holocaust education as well as on New York City Public Schools Chancellor Melissa Aviles-Ramos to “condemn this act and open an investigation.”
In a statement to the Post, the New York City Department of Education said that it evaluates every speaker to ensure they “maintain political neutrality.”
“We do not shy away from teaching history in our classrooms, and we are proud to have welcomed many Holocaust survivors into our schools, including MS 447, to share their stories. We thoroughly evaluate every classroom speaker and are careful to ensure speakers maintain political neutrality, especially on contentious current events, as required in a public school setting,” Department of Education spokeswoman Nicole Brownstein told The Post.
JTA sought comment from the NYC Department of Education, Mayor Eric Adams’s office and the principal, but did not receive responses.
Moshe Spern, the president of the United Jewish Teachers, an advocacy group. also criticized the rejection in an email on Nov. 26 to Brooklyn District 15 Superintendent Rafael Alvarez and aides for Aviles-Ramos.
“Although [Rusch] mentions that [she] would be open to other speakers, this begs the question of are we now censoring Holocaust survivors for their views on Israel,” wrote Spern. “This action by Principal Rusch is extremely inappropriate and I expect this situation to be remedied immediately.”
New York City Mayor Eric Adam’s office also told The Post that while he was committed to ensuring students hear from Holocaust survivors, Steigmann “wasn’t the right fit.”
“Mayor Adams is dedicated to ensuring all New Yorkers — particularly our students and young adults — hear stories from the genocide and oppression of the Holocaust, so we never again perpetrate such evil,” a City Hall spokesman told The Post. “While this speaker wasn’t the right fit, we will continue to ensure our students hear from the living survivors of this history into the future.”
The post NYC principal turns down Holocaust survivor’s talk over his ‘messages around Israel and Palestine’ appeared first on The Forward.
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Trump appointee promoted after reports he texted about having a ‘Nazi streak’
A group of six Democratic senators is calling on the Trump administration to stop promoting an official who previously faced congressional scrutiny for remarks he reportedly made praising Nazis.
Paul Ingrassia, who previously served as a White House liaison to the Department of Homeland Security, was initially nominated to lead the Office of Special Counsel. But the administration withdrew the nomination in October after several top Republican senators pledged to block his confirmation following revelations of racist and antisemitic comments he was reported to have made in text messages. He was later appointed as deputy general counsel at the General Services Administration. This week, it was announced that he has become acting general counsel of the GSA.
In a letter addressed to Michael Rigas, the GSA’s acting administrator, and to Dan Scavino, a senior Trump aide who oversees the selection and appointment of most government positions, the senators write that Ingrassia’s continued employment is “unacceptable” and “betrays the trust of every American.”
According to a Politico report, Ingrassia wrote in a chat of six GOP operatives and influencers that he has “a Nazi streak from time to time.” The May 2024 comment came after another chat participant joked that Ingrassia “belongs in the Hitler Youth with Obergruppenführer Steve Bannon,” assigning a senior Nazi paramilitary rank to the Republican strategist instrumental in Trump’s 2016 victory, who remains influential within the MAGA movement.
Ingrassia, who also faces allegations of sexual harassment, published in 2023 a blog post urging Elon Musk to reinstate the X account of Nick Fuentes, an avowed white nationalist and Holocaust denier, after he was banned in 2021 for repeated violations of the platform’s content rules. Ingrassia was also reportedly in attendance at a 2024 rally at which Fuentes declared, “Down with Israel.” He has also repeatedly called the October 7, 2023 Hamas attack on Israel a “psyop.”
The Democrats who signed the letter, including Jewish senators Adam Schiff of California and Elissa Slotkin of Michigan, said that Ingrassia’s reappointment to a senior position after Trump himself withdrew his nomination “embraces the very hatred” and antisemitism that the administration proclaims to combat.
“Ingrassia and its multiple attempts to find a place for him in this government betray a concerning willingness to support and, intended or not, promote his extremist, misogynist, and antisemitic views,” they wrote.
Ingrassia is one of several Trump administration appointees who have been scrutinized for remarks offensive to Jews and other minorities. Trump withdrew the nominations of some of his candidates amid the outrage.
The post Trump appointee promoted after reports he texted about having a ‘Nazi streak’ appeared first on The Forward.
