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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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European Countries Join France in Demanding Anti-Israel UN Special Rapporteur Albanese’s Resignation
Francesa Albanese, the United Nations special rapporteur on the situation of human rights in the Palestinian territories, speaks at a conference, “A Cartography of Genocide” Israel’s Conduct in Gaza,” at the Roma Tre University, in Rome, Italy, Oct. 6, 2025. Photo: REUTERS/Remo Casilli
Top diplomats from Austria, Germany, Italy, and the Czech Republic have joined France in calling for the resignation of the United Nations’ special rapporteur on the human rights situation in the Palestinian territories, Francesca Albanese, who has an extensive history of using her role to denigrate Israel and seemingly rationalize the terrorist group Hamas’s attacks against the Jewish state.
Earlier this week, French Foreign Minister Jean-Noël Barrot accused Albanese of being “a political activist who stirs up hate” after she delivered yet another inflammatory tirade against Israel, this time at an Al Jazeera forum in Doha, prompting renewed calls for her resignation.
He described Albanese’s “outrageous and reprehensible remarks” as targeting “not the Israeli government, whose policies may be criticized, but Israel as a people and as a nation, which is absolutely unacceptable.”
The top French diplomat announced that France will demand Albanese’s resignation “with firmness” at this month’s United Nations Human Rights Council session.
Despite her history of antisemitic statements, the United Nations has consistently refused to fire Albanese, citing her status as one of its “independent experts.”
Now, officials in Austria, Germany, Italy, and the Czech Republic have aligned with France in demanding Albanese’s removal, warning that she continues to spread hatred under the cover of her official role.
Italian Foreign Minister Antonio Tajani said Albanese’s “conduct, statements, and initiatives are not appropriate for the position she holds within an organization dedicated to peace and security.”
Austrian Foreign Minister Beate Meinl-Reisinger accused Albanese of “spreading incitement” in a way that “undermines the impartiality and highest standards that the role of a UN representative requires.”
German Foreign Minister Johann Wadephul called her “untenable in her position,” noting that she “has made numerous inappropriate remarks in the past.”
Albanese sparked fresh outrage after seemingly calling Israel a “common enemy of humanity,” drawing sharp condemnation from diplomats and human rights advocates worldwide.
Speaking at the Al Jazeera forum in Qatar last weekend, she accused Israel of “planning and carrying out a genocide” during the country’s defensive war against Hamas.
“It’s also true that never before has the global community seen the challenges that we all face, we who do not control large amounts of financial, algorithms, and weapons,” Albanese said, appearing to invoke a long-standing antisemitic conspiracy that Jews control wealth and technology.
She also accused Western nations of being complicit in the so-called “genocide” by supplying arms and financing Israel, while claiming that Western media helps defend the Jewish state by “amplifying the pro-apartheid, genocidal narrative.”
Facing mounting backlash and renewed calls for her resignation, Albanese defended herself, insisting that her comments targeted a “system” that allowed a “genocide” to unfold in Gaza.
In an interview with France 24, Albanese rejected the allegations against her as “completely false accusations” and “manipulation.”
“I have never, ever, ever said ‘Israel is the common enemy of humanity,’” she said.
On Thursday, Stéphane Dujarric, spokesman for UN Secretary-General António Guterres, acknowledged disagreement with Albanese’s statements, emphasizing that her language does not reflect the tone or approach of the United Nations.
“If member states are not happy with what one or more of the special rapporteurs are saying, it is their responsibility to get involved in the work of the Human Rights Council … and push for the direction they wish to push for,” Dujarric said in a statement.
On the contrary, UN human rights spokesperson Marta Hurtado defended Albanese, stressing concerns over personal attacks and misinformation targeting UN officials.
“We are very worried. We are concerned that UN officials, independent experts and judicial officials, are increasingly subjected to personal attacks, threats and misinformation that distracts from the serious human rights issues,” Hurtado said in a statement.
Since taking on the role of UN special rapporteur on human rights in the Palestinian territories in 2022, Albanese has been at the center of controversy due to what critics, including US and European lawmakers, have described as antisemitic and anti-Israel public remarks.
Last year, the UN Human Rights Council (UNHRC) faced intense pressure to block Albanese’s reappointment for another three-year term, with several countries and NGOs urging UN members to oppose the move due to her controversial remarks and alleged pro-Hamas stance.
Despite significant pressure and opposition, her mandate was confirmed to extend until 2028.
In her long history of antisemitic remarks, Albanese has referred to a “Jewish lobby” controlling the US and Europe, compared Israel to Nazi Germany, and stated that Hamas’s violence against Israelis — including rape, murder, and kidnapping — needs to be “put in context.”
Last year, the United Nations launched a probe into Albanese for allegedly accepting a trip to Australia funded by pro-Hamas organizations.
In the past, she has also celebrated the anti-Israel protesters rampaging across US college campuses, saying they represent a “revolution” and give her “hope.”
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France Marks 20th Anniversary of Ilan Halimi’s Death as Macron Condemns Rising Antisemitism
France’s President Emmanuel Macron speaks during a ceremony commemorating the 20th anniversary of the murder of Ilan Halimi, a 23-year-old French Jew who was tortured and murdered in 2006, at The Elysee Presidential Palace in Paris, France, Feb. 13, 2026. Photo: BERTRAND GUAY/Pool via REUTERS
France on Friday marked the 20th anniversary of the death of Ilan Halimi — the young Jewish man who was brutally tortured to death in 2006 — as Jewish leaders and government officials sounded the alarm over a relentless wave of antisemitism that continues to shadow the nation.
Local communities across France planted olive trees in Halimi’s memory as part of a nationwide initiative responding to the recent surge in antisemitic incidents.
“Twenty years after Ilan Halimi’s death, the situation has only worsened,” Yonathan Arfi, president of the Representative Council of Jewish Institutions of France (CRIF), the main representative body of French Jews, said during a commemorative ceremony at the Élysée Palace in Paris.
“Antisemitic prejudice is spreading, even among the youngest generations,” he continued. “Schools, once safe havens, can no longer shield children from this hatred.”
French President Emmanuel Macron also attended the ceremony, condemning what he called an “antisemitic hydra” that has spread into “every corner” of French society over the past two decades.
During the tribute, Macron called for elected officials convicted of “antisemitic, racist, or discriminatory acts and statements” to face mandatory disqualification from public office, insisting that politicians must act as “guardians of the Republic.”
“Far too often, those who commit antisemitic crimes face sentences that are shockingly light,” Macron said. “We must ensure transparency and accountability by closely monitoring every ruling and sanction.”
“The government and Parliament will take decisive action to strengthen laws against antisemitic and racist acts,” he continued, vowing a tougher, more consistent approach to combating hatred.
Halimi was abducted, held captive, and tortured in January 2006 by a gang of about 20 people in a low-income housing estate in the Paris suburb of Bagneux.
Three weeks later, he was found in Essonne, south of Paris, naked, gagged, and handcuffed, with clear signs of torture and burns. The 23-year-old died on the way to the hospital.
In 2011, an olive tree was planted in Halimi’s memory. In August, the memorial was found felled — probably with a chainsaw — in Epinay-sur-Seine.
Halimi’s memory has faced attacks before, with two other trees planted in his honor vandalized in 2019 in Essonne.
On the 20th anniversary of his death, IFOP — France’s leading pollster — released a report showing that antisemitic stereotypes about Jews, their wealth, and perceived communal solidarity remain widespread, revealing how deeply such prejudices persist in French society.
“The case of Ilan Halimi shows the deadly consequences of antisemitic prejudice,” Yossef Murciano, president of the French Union of Jewish Students (UEJF), which commissioned the study, said in a statement.
“Twenty years later, remembering him means rejecting the idea that a Jew could be attacked or killed simply for being Jewish,” he continued.
Regards sur les préjugés antisémites 20 ans après la mort d’Ilan Halimi : étude @IfopOpinion pour @uejf
20 ans après l’assassinat d’Ilan Halimi, l’Union des Étudiants Juifs de France (@uejf) publie une étude intitulée « Regards sur les préjugés antisémites 20 ans après la mort… pic.twitter.com/eHIP7B84Ti
— CRIF (@Le_CRIF) February 13, 2026
According to the newly released report, one in four French people still believe Jews are wealthier than others, while 69 percent perceive them as a closely united community.
The poll also found that 44 percent of the overall population are unaware of Halimi’s case, with 73 percent of 18–24-year-olds having never heard of it.
Even though 25 percent of young adults believe that Jews “make too much of” antisemitism, 76 percent of French citizens say a tragedy like Halimi’s could happen again today.
“The change is undeniable: antisemitism is not fading, but evolving. It shows less as overt biological hatred and more as suspicion, expressed through narratives of power, influence, and money. It is becoming diffuse, normalized, sometimes even politically justified — and now, more than ever, it often takes the shape of anti-Zionism,” Murciano said.
According to the latest statistics, 47 percent of young adults believe the existence of the State of Israel is unjustified.
The report also found that half of respondents view Zionism as a racist ideology, while 35 percent see it as an international organization aiming to influence the world for the benefit of Jews — reflecting long-standing conspiratorial stereotypes.
The data followed the French Interior Ministry’s releasing its annual report on anti-religious acts on Thursday. The report revealed a troubling rise in antisemitic incidents documented in a joint dataset compiled with the Jewish Community Protection Service.
Antisemitism in France remained at alarmingly high levels last year, with 1,320 incidents recorded nationwide, as Jews and Israelis faced several targeted attacks amid a relentlessly hostile climate despite heightened security measures, according to the published data.
Although the total number of antisemitic outrages in 2025 fell by 16 percent compared to 2024’s second highest ever total of 1,570 cases, the newly released report warned that antisemitism remained “historically high,” with more than 3.5 attacks occurring every day.
Over the past 25 years, antisemitic acts “have never been as numerous as in the past three years,” the report said, noting a dramatic spike following the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Even though Jews make up less than 1 percent of France’s population, they accounted for 53 percent of all religiously motivated crimes last year.
Between 2022 and 2025, antisemitic attacks across France quadrupled, leaving the Jewish community more exposed than ever.
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Princeton University Anti-Zionist Group Cancels Norman Finkelstein Lecture, School Says He’s ‘Welcome’ to Come Back
Norman Finkelstein participating in pro-Hamas demonstration in New York City in April 2024. Photo: ZUMA Press Wire via Reuters Connect
Princeton University’s Students for Justice in Palestine (SJP) chapter has canceled this year’s annual lecture by Norman Finkelstein, a stridently anti-Israel activist and political scientist who for years has been one of the West’s most outspoken critics of the Jewish state.
“We regret having to inform you on such short notice, but due to unforeseen circumstances involving new university policy, this event has been canceled. There are no confirmed plans at this stage for a rescheduled date,” SJP said in a statement. “Please help share this to all who were planning to attend.”
Finkelstein, who has been criticized for reprising antisemitic conspiracies of Jewish influence and power, has remained a regular on Princeton University’s speaking circuit thanks to SJP. As previously reported by The Algemeiner, SJP chapters across the US have been involved in assaulting Jewish students, stalking Jewish and Israeli faculty, and destroying university property during illegal occupations of school grounds.
Princeton University, which at one time had notoriously imposed disciplinary sanctions on conservatives and Zionists that are generally reserved for alleged sexual predators, has not stopped Finkelstein, who was born to Jewish Holocaust survivors, from coming to campus.
Writing in 2000 that the Holocaust, in which 6 million Jews were murdered by the Nazi regime, has become an “industry” for Jews and Israelis to exploit, Finkelstein charged that a “handful of American Jews have effectively hijacked the Nazi Holocaust to blackmail Europe” and “divert attention from what is being done to the Palestinians,” whom he describes as unwilling subjects of an “apartheid” country. Meanwhile, he derided advocates of Holocaust commemoration as a “repellant gang of plutocrats, hoodlums, and hucksters.”
Finkelstein, according to The Princeton Tory, is also on record calling a Princeton student who served in the Israel Defense Forces (IDF) a “concentration camp guard” during a campus event, an allusion to false accusations that Israel is committing a genocide against a Palestinian people whose population, according to the Palestinian Bureau of Statistics has “doubled about ten times since” Israel’s founding in 1948.
In other Princeton events, Finkelstein has said it is acceptable to “shoot them dead,” referring to Israelis,” and said that Israeli Jews are “drinking the blood of those children.”
Writing to The Algemeiner on Friday, Princeton University noted that the institution did not disinvite Finkelstein and that SJP is “welcome” to have him back.
“Princeton University did not disinvite Norman Finkelstein,” a university spokesperson said. “The event could not take place as scheduled because the student organizers did not register it with the required advance notice. We require advance notice for logistical planning, a requirement that is unrelated to the content of this or any event.”
Princeton University has long been a hub of antisemitism on campus, often propagated by anti-Zionist activists who present their call for the destruction of Israel as being consistent with progressive values.
In 2023, week before Hamas’s Oct. 7 massacre in southern Israel, Princeton appeared to defend a professor’s assigning his students a book which accuses the Israel Defense Forces of “maiming” Palestinians and harvesting their organs. The book, Rutgers University professor Jasbir Puar’s The Right to Maim, is widely denounced as “pseudo-scholarship” for trafficking in antisemitic blood libels rooted in medieval conspiracies charging that Jews murdered Christian children and drank their blood during the holiday of Passover.
Princeton University President Christopher L. Eisgruber addressed the issue at a faculty meeting at the time, defending the work’s inclusion in Princeton’s curriculum as a routine of academic freedom.
“It has unfortunately become common for university faculty members here and elsewhere to become the target of viral social media storms focused on controversial materials that they assign or teach,” Eisgruber said during a faculty meeting. “That has sometimes extended to demands that the university should ban or condemn a book, cancel a course, or discipline a professor.”
He continued, “We, of course, will not do that. Academic freedom protects your right to decide what to teach and how to teach it. That right, like the right to free speech on campus, is very broad indeed, and we will protect it.”
One year later, students marked the first anniversary of the Oct. 7 massacre by vandalizing the Princeton University Investment Company (PRINCO), splattering red paint on the entrance door and graffitiing the perimeter of the building with the slogan “$4genocide.”
Since March 2025, Princeton remains under federal investigation for allegedly ignoring campus antisemitism.
Follow Dion J. Pierre @DionJPierre.
