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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Mamdani visits Holocaust survivor at her apartment on Holocaust Remembrance Day
New York City Mayor Zohran Mamdani on Tuesday made a private visit to the Manhattan apartment of an 82-year-old Holocaust survivor, a gesture to a Jewish community divided over his positions, and reflecting his focus on affordability and dignity for New Yorkers living on fixed incomes.
Marking International Holocaust Remembrance Day, Mamdani spent 40 minutes talking with Olga Spiegel, who was born in France in 1943 after her family fled there, believing French children would not be separated from their parents. Her father was later deported to a concentration camp. Spiegel escaped with her mother into Italy, hiding for months in a stable before being sheltered by a priest in Rome until liberation, according to Blue Card, an organization that assists Holocaust survivors in need and organized the visit.
Mamdani allocated discretionary funds to the organization while serving as a member of the New York State Assembly, and its executive director, Masha Pearl, was a member of Mamdani’s transition team.
New York is home to the largest population of Holocaust survivors outside of Israel, with an estimated 14,000 to 15,000 living in the metropolitan area. More than 5,000 are at or below the poverty line, most live alone and many are homebound. Nearly 40% struggle to meet basic needs such as food, housing and medical care, according to the organization, and 84% survive on less than $24,000 a year, largely from Social Security and modest pensions.
City Hall described the private visit, which was not listed on the mayor’s public schedule, as warm and welcoming.
“It was an incredibly powerful meeting,” said Monica Klein, a spokesperson for the mayor, “and drove home that the Holocaust is not simply a thing of the past, but something that impacts countless New Yorkers every single day.”
An artist, Spiegel settled in New York in the mid-1960s and has spent the past 48 years in the same rent-stabilized apartment on the lower east side of Manhattan. Spiegel showed Mamdani her studio and artwork, and the two bonded over their shared love of art. The mayor also shared his family’s immigration story.
The visit came amid growing scrutiny of Mamdani’s approach to Jewish issues. His anti-Zionist worldview and revocation of executive orders tied to antisemitism and pro-Palestinian protests on his first day in office were met with criticism from mainstream Jewish organizations.
During the mayoral primary last year, Mamdani faced backlash over his decision not to co-sponsor a resolution commemorating the Holocaust in the state legislature. Mamdani pushed back, saying he voted in favor of the Holocaust Remembrance Day resolution every year since he entered the Assembly in 2021 “to honor the more than 6 million Jewish people murdered by the Nazis.”
In a statement posted on X earlier Tuesday, Mamdani said Holocaust Remembrance Day “calls on us to do more than reflect; it calls on us to act — to confront antisemitism wherever it exists and to reject all forms of hatred and dehumanization.”
The post Mamdani visits Holocaust survivor at her apartment on Holocaust Remembrance Day appeared first on The Forward.
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ISIS Threat Surges Across Syria and Beyond, Raising Alarm Bells From Iraq to Sub-Saharan Africa
Islamic State – Central Africa Province released documentary entitled “Jihad and Dawah” covering group’s campaigns in northeastern Democratic Republic of Congo and battles against Congolese and Ugandan armies. Photo: Screenshot
US and Iraqi officials are warning of a resurgent terrorist threat posed by Islamic State (ISIS), with the number of militants in Syria reportedly soaring to 10,000 and regional instability raising concern from Iraq to Sub-Saharan Africa.
Earlier this week, Iraqi intelligence services sounded the alarm over the surging ISIS threat, warning of a sharp increase in the terrorist group’s fighters in northern Syria, the country’s western neighbor, and expressing growing concerns among officials.
In an interview with the Washington Post, Iraqi intelligence chief Hamid al-Shatri revealed that ISIS fighters in Syria have skyrocketed from roughly 2,000 to 10,000 in just one year.
This number far surpasses last year’s estimate in the UN Security Council report, which placed the total of ISIS fighters in Syria and Iraq at roughly 3,000 as of August.
“This represents a real danger for Iraq, because ISIS — whether in Syria, Iraq, or anywhere else in the world — is a single organization and will likely seek to establish a new foothold to launch attacks,” al-Shatri told the Washington Post.
He also noted that the terrorists who joined ISIS in Syria over the past year include men previously linked to Syrian President Ahmed al-Sharaa and al-Qaeda, many of whom have expressed dissatisfaction with the current political leadership.
As the Syrian government advances to retake territory long controlled by Kurdish forces, Iraqi officials are increasingly concerned about a resurgent ISIS threat.
In the wake of escalating violent clashes across Syria over the past few weeks, chaos erupted in regional prisons holding thousands of ISIS members, allowing many to escape into the desert.
Even though many escaped ISIS members were later recaptured, the Iraqi government rapidly deployed thousands of troops to bolster its border with Syria, warning that the threat of further attacks remained high.
Last week, the US military began relocating ISIS detainees from northeastern Syrian prisons, formerly controlled by the Kurdish-led Syrian Democratic Forces (SDF), to Iraqi facilities following the SDF’s withdrawal as Syrian government forces advanced into the area.
On Sunday, Iraqi Prime Minister Mohammed Shia al-Sudani said the decision to temporarily transfer ISIS detainees to local prisons aims to safeguard both Iraq’s national security and the stability of the broader region.
According to the US Central Command, around 2,500 ISIS fighters remained at large in Syria and Iraq in 2024, but no updates have been released since.
These latest warnings from the Iraqi government come amid rising concerns following the departure this month of the last US troops from Ain al-Asad Airbase in western Anbar province, bringing to a close a mission that had supported local forces in combating ISIS terrorism.
The United States is now focusing on Sub-Saharan Africa, where analysts have identified rising Islamist terrorist threats, making the region a central concern in the fight against global jihadist terrorism.
Last week, the deputy commander of US Africa Command (AFRICOM), Lt. General John Brennan, said Washington is stepping up equipment shipments and intelligence support to Nigeria as part of a wider government effort to strengthen its presence across the region and assist African forces in combating Islamic State-linked militants.
Brennan also revealed that the US military continues to engage closely with the armed forces of the junta-led Sahel nations — Burkina Faso, Niger, and Mali.
Under US President Donald Trump, “we’ve gotten a lot more aggressive and are working with partners to target … [regional] threats, mainly ISIS,” Brennan told reporters.
“From Somalia to Nigeria, the problem set is connected. So, we’re trying to take it apart and then provide partners with the information they need,” he continued. “It’s been about more enabling partners and then providing them equipment and capabilities with less restrictions so that they can be more successful.”
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Antisemitism Witnessed by 78% of EU Teachers in Classrooms, UN Survey Finds
Krakow, Poland – Oct. 5, 2024: Pro-Palestinian activists in front of the Institute of Sociology at Jagiellonian University. Photo: Artur Widak via Reuters Connect
Teachers across the European Union are witnessing antisemitism as a near daily social occurrence in the classroom and the workplace, according to a new survey issued by the United Nations Educational, Scientific, and Cultural Organization (UNESCO).
Released on Tuesday, the survey of 2,030 teachers found that 78 percent have “encountered at least one antisemitic incident between students,” and 27 percent have “witnessed nine or more such incidents.” It added that 61 percent saw students promoting Holocaust denialism, while others had students who drew or wore Nazi symbols. Forty-two percent witnessed “other teachers being antisemitic.”
“Hate speech, notably antisemitism and Holocaust denial, has reached levels not seen since World War II,” UNESCO Director-General Khaled El-Enany said in a statement. “Most teachers have never received specific training to confront this reality, including the consequences related to AI development. UNESCO provides policymakers with unique tools to empower teachers in more than 30 countries — from classrooms and campuses to sports clubs — and soon even more.”
Included in a UNESCO report titled “Addressing Antisemitism Through Education: A Survey of Teachers’ Knowledge and Understanding,” the survey comes amid a global rise in antisemitism following Hamas’s Oct. 7, 2023, massacre across southern Israel.
Since then, many European antisemitic incidents have occurred on college campuses, including someone assaulting a group of Jewish students while shouting “Zionist fascists” at the University of Strasbourg and the University of Vienna hosting an “Intifada Camp,” a pro-Hamas encampment. At the Free University of Brussels campus in Solbosch, a pro-Hamas group illegally occupied an administrative building and renamed it after a terrorist. Elsewhere across Europe, anti-Zionists damaged property to the tune of hundreds of thousands of Euros, desecrated Jewish religious symbols, graffitied Jewish students’ dormitories with swastikas, and carried out gang assaults on Jewish student leaders.
Violence in the streets of Europe’s major cities is also a regular occurrence. In July 2025, a group of people wielding knives attacked Jews walking home from an event on the Greek island of Rhodes; in Davos, Switzerland a man spat on, attacked, and verbally abused a Jewish couple— an offense he reportedly perpetrated multiple times against other Jewish people.
European governments are responding to the antisemitism crisis by paying closer attention to its linkage with the politics and ideology of anti-Zionism, a connection many political leaders hesitated to acknowledge and which UNESCO, despite having exuded anti-Zionist hostility in the past, also cited as a leading cause of rising antisemitism.
“Almost half of teachers (43.6 percent) had encountered students articulating hateful comments in relation to the State of Israel either once or twice, or often,” the report, summarizing the survey results, stated. “Hateful comments targeted at the State of Israel might not necessarily be antisemitism and may be motivated by other forms of hostility. However, comments motivated by hate are significantly more likely to include prejudice, or incite further dehumanization and violence.”
The document added, “Moreover, the prevalence of emotionally charged comments around the conflict in the Middle East highlights the salience of this topic and the need for targeted training and guidance for teachers on how to handle difficult conversations in an increasingly polarized environment.”
Across the Atlantic, teachers in the US have seen a surge of antisemitism in K-12 schools.
According to another survey conducted by the StandWithUs Jewish advocacy organization, 61.6 of teachers have been both targets and witnesses of antisemitic conduct in a professional setting. Meanwhile, nearly half suffered antisemitism perpetrated by their teachers unions, purportedly their advocates and representatives in collective bargaining.
School districts, obligated to comply with civil rights laws which proscribe discrimination, fail at prevention, according to the data. Of the 65 percent of respondents who said they are required to take anti-bias trainings, only 10 percent said those trainings address antisemitism.
“This first of its kind empirical study sought to understand antisemitism experienced by Jewish educators in K-12 education. Over 60 percent of respondents reporting that they personally experienced or witnessed antisemitism in their profession is an astounding number,” StandWithUs data and analytics director Dr. Alexandra Fishman said in a statement. “StandWithUs is deeply committed to rigorous research that serves both academic and lay audiences.”
Civil rights groups have argued that pushing anti-Zionism in the classroom can have a profound impact on students, who in many cases perpetrate antisemitic incidents. On Thursday, for example, local media reported that two 15-year-olds were arrested on suspicion of having graffitied 60 swastikas all over a playground in Brooklyn, New York.
Follow Dion J. Pierre @DionJPierre.