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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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UK threatens sanctions after Israel opens bids for E1 settler homes
(JTA) — JERUSALEM – The United Kingdom threatened to sanction Israelis involved in West Bank settlement expansion after the Jewish state’s Lands Authority opened bids for 1,234 homes in the largely underdeveloped E1 section of the West Bank settlement of Ma’aleh Adumim.
Construction in E1 “would cut across the heart of Palestine and risks separating the West Bank from East Jerusalem, which would endanger the viability of a two-state solution,” the British Foreign Secretary Ed Miliband said in a special statement he posted on X on Thursday.
Targeted sanctions, Miliband wrote, would be part of a series of measures his government would take. His office also summoned Israel’s charge d’Affaires Thursday to demand a closure of the bidding process, which first opened on Tuesday, and a withdrawal of the construction project altogether.
“Britain will not stand back and accept the destruction of the two-state solution,” he wrote. Miliband has held his position for a month and is part of the new leadership Labour Prime Minister Andy Burnham appointed when he took office in July.
Israel’s Foreign Minister Gideon Sa’ar attacked Miliband on X, stating that Britain’s “decision to damage the relationship between our countries is deeply unfortunate.”
He said that the U.K. government’s “systematic policy of blaming only Israel while ignoring Palestinian extremism has already contributed to a massive wave of antisemitic hatred and attacks against the British Jewish community.”
The Jewish people have the same right to “live throughout the Land of Israel” just as the British people have a right to live anywhere in the U.K., Sa’ar wrote.
Plans to expand the built-up area of Ma’aleh Adumim settlement by constructing some 3,400 housing units on a largely underdeveloped hilltop within the city’s boundaries have been in place since 1994 when Yitzhak Rabin was prime minister.
Israel mostly froze those plans under pressure from the international community, including the U.S., with many countries warning that building homes in E1 would harm their diplomatic ties with Israel.
Prime Minister Benjamin Netanyahu began to advance the project in earnest in 2012 to protest the United Nations General Assembly decision to grant the Palestinians the status of a non-member state and has since pushed the project forward in spurts, particularly during election seasons.
The publication of the bidding process for the homes was first announced on Tuesday and is set to close on Oct. 19, one week shy of the Israeli elections on Oct. 27. Opening the bids is a move that plays well with Netanyahu’s right-wing voter base, which opposes Palestinian statehood and believes that settlements like Ma’aleh Adumim and the E1 area should be annexed into sovereign Israel.
But the move reverberated globally, with the U.K. signing onto a joint condemnation by France, Germany, Italy, the Netherlands, Norway, Belgium, Sweden, Australia, New Zealand and Canada, in which they warned that settlement building in E1 distanced peace and undermined the country’s international standing.
They also reminded businesses who might bid for E1 construction that they could face legal or reputational consequences, given that such companies could be in breach of international law.
Palestinian Authority Vice President Hussein Al-Sheikh said he welcomed the condemnation, explaining on X that such a position “reflects the importance of the international role in confronting settlement activity and safeguarding the two-state solution.”
This article originally appeared on JTA.org.
The post UK threatens sanctions after Israel opens bids for E1 settler homes appeared first on The Forward.
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Argentina removes federal judge over antisemitic remarks in historic first
(JTA) — An Argentine federal judge was removed from office Tuesday for a series of antisemitic posts on his social media accounts that constituted misconduct incompatible with his role, an impeachment panel ruled.
Alfredo Eugenio López, who headed Federal Court No. 4 in the coastal city of Mar del Plata, was removed by Argentina’s Jury of Impeachment, a special panel composed of judges, lawmakers and lawyers.
It is the first time in Argentina’s history that a judge has been removed over antisemitic remarks.
In López’s social media posts, the judge referred to the Jewish people as “a brood of vipers,” Israel as a “fictitious state” and Argentinian Jews as “foreigners.” He has also used such terms as “Zionist” and “gay” as insults.
According to the panel, the judge committed acts of “discrimination and the denial of equal rights against the Argentine Jewish community. For the purposes of these proceedings, it is particularly significant that, by acting in this manner, he shattered public confidence in his continued fitness to administer justice impartially.”The case reached the panel through Argentina’s Council of the Magistracy, based in Buenos Aires, the constitutional body responsible for the selection and discipline of federal judges.
The first complaint against López was filed in February 2025 by the Delegación de Asociaciones Israelitas Argentinas, which is the umbrella organization representing Argentina’s Jewish community. One month later, the Argentine Forum Against Antisemitism also filed a complaint. In July 2025, attorney Yamil Santoro from Apolo Foundation added another one.
In his defense, López argued that his messages were “ subjective and decontextualized interpretations of exchanges on social media, which in no way affect the administration of justice or his impartiality” as a judge. He added that his remarks were unrelated to any pending case and that he had never been recused or removed from any judicial case.
Neither Lopez nor his attorney were immediately available for further comment.
“He was removed because he simply would not stop engaging in hate speech,” jury member Alberto Maques said during a live interview Tuesday on the A24 news channel. “It is absolutely disgraceful for a federal judge to engage in this kind of conduct.”
Maques said there were 15 social media posts that he acknowledged, but more than 50 posts in which he said “outrageous things that are not worth repeating because they truly constituted hate speech.”
“This is not merely an issue of hate speech against the Jewish community. This is someone who lacks common sense,” he added, interviewed by A24 news channel.
Prosecutors in the impeachment proceedings argued that the messages were not isolated political comments but reflected a pattern of hostility toward Jews, Zionism, and the State of Israel.
“No position of authority can shield hatred. This is not a matter of punishing an opinion. It is about sanctioning repeated conduct involving antisemitism, hostility and dehumanization, conduct incompatible with the impartiality, dignity and public trust required of the judiciary,” DAIA said Tuesday in a statement.
“This case sets a precedent: for the first time in more than a century, DAIA initiated proceedings of this nature against a judge. No office is above democracy.”
This article originally appeared on JTA.org.
The post Argentina removes federal judge over antisemitic remarks in historic first appeared first on The Forward.
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California progressive Wahab defeats AIPAC-backed Hernandez in close race
(JTA) — California progressive Aisha Wahab defeated AIPAC-backed moderate Melissa Hernandez in a congressional runoff this week, capping off a contest that had become unexpectedly tight after the pro-Israel lobby entered the fray.
The Associated Press called the race between the Democrats — who were vying to replace a disgraced former Rep. Eric Swalwell — a full two days after polls closed, when Wahab secured 53.1% of votes to Hernandez’s 46.9%, with 95% of ballots tallied. The gap between them grew by four percentage points from Tuesday evening, when Wahab had held a narrow 51% lead to Hernandez’s 49%.
“We stayed focused on the people, and I will fight for this district that raised me,” Wahab said in a Thursday statement, noting her journey “from foster care to Congress” in her East Bay community.
Although Wahab ended up victorious, the narrow initial margin on Tuesday shocked California’s 14th District, given that she had secured a double-digit lead in preliminary races two months ago.
But in the past few weeks, an unforeseen variable appeared to influence the trajectories of the two campaigns: a massive spending push from the American Israel Public Affairs Committee aimed at turning the tides for Hernandez.
Since the beginning of August alone, AIPAC’s super PAC, the United Democracy Project, and other affiliated groups spent more than $2.5 million on both boosting Hernandez and denigrating Wahab with negative ads and mailers, according to Federal Election Commission filings.
“This was not a landslide for Wahab by any means,” local Democratic strategist Noah Finneburgh, who is not affiliated with either candidate, told the Jewish Telegraphic Agency.
“They narrowed the gap for sure,” Finneburgh added, referring to AIPAC. “They spent millions of dollars attacking Wahab very aggressively.”
These attacks, he explained, did not involve Israel and instead focused on divisive issues for the Bay Area, such as public safety and protecting kids.
“Negative advertising with a persuasive message can be very effective,” Finneburgh said.
In her Thursday night statement, Wahab declared that her “district cannot be bought,” describing the race as “one of the ugliest, most expensive elections we’ve ever seen.”
Prior to this influx of cash and related ads, neither AIPAC nor Israel had played a significant role in this short-lived race — which began in April following Swalwell’s resignation over allegations of sexual assault.
When the district held a special primary to seek Swalwell’s replacement on June 16, Wahab and Hernandez finished as the top-two candidates and moved on to this week’s special general runoff election.
California primaries are “nonpartisan” or “top-two” races, in which the two highest ranking candidates move on to the general election, irrespective of their parties. The top-two in this case were both Democrats, like Swalwell, in a district that the Cook Political Report deems solidly blue.
Even though Wahab will now finish the remainder of Swalwell’s term, she will have to compete with Hernandez again in the November general election for a full term that begins on January 3, 2027.
In a June 16 special primary that preceded this week’s runoff, there was still a massive gap between the two candidates, with Wahab accruing 42.8% of the votes, compared to Hernandez’s 16.8%. A separate primary for the November race, which occurred two weeks earlier, placed Wahab at 38.3% and Hernandez at 17.2%.
Wahab, who will be the first Afghan American in Congress, has focused on affordability, civil rights, education and climate change. Her campaign calls for an end to wars and “prolonged occupations” but only specifically calls out U.S. military activity in “Afghanistan, Iraq, Syria, Libya, Yemen, Pakistan, Somalia, and elsewhere.”
Though Wahab has been critical of Israel and its operations in Gaza, she has not been as vocal about the issue as many other progressive colleagues nationwide. She responded “yes” when asked if Israel was committing genocide in a primary debate, but she didn’t include Israel or Gaza in her campaign priorities.
During a recent appearance on far-right influencer Hasan Piker’s livestream, Wahab acknowledged that “it’s not a zero-sum game in the Middle East,” adding that “we can care for all people.” She also referenced a resolution she introduced last year in the California legislature, pushing for a ceasefire in Gaza but also condemning Hamas and demanding the release of the hostages.
“We talk about both Palestinians and the Israeli victims there,” Wahab told Piker. “We talk about holding the perpetrators accountable from both sides.”
Asked if she was in favor of “ending all U.S. aid to Israel,” she responded “yes,” while stressing that “humanitarian aid is important to me, too.”
Wahab has earned the backing of multiple labor unions, the California Democratic Party and Our Revolution, the group formed by Sen. Bernie Sanders to advance the progressive movement. The liberal pro-Israel group J Street also recently invested $108,000 in her campaign, according to the FEC. American Priorities, a pro-Palestinian PAC, also spent at least $200,000 on supporting her.
Hernandez has received endorsements from several police and fire unions, as well as Democratic Jewish Reps. Lois Frankel of Florida and Brad Schneider of Illinois.
Come November, Hernandez will gain one additional asset. Due to statewide redistricting, the 14th District will gain about 26,000 new voters from Dublin, where Hernandez previously served as mayor, the San Francisco Chronicle reported.
But Finneburgh said he believes that Hernandez has only a minimal chance of winning that race, especially because Wahab will be heading into that election as an incumbent.
He also suggested that if “she plays her card right,” Wahab could even take some endorsements away from Hernandez.
“There’s going to be people who are going to probably move over from the Hernandez camp and back her,” Finneburgh added. “It’s going to be hard to unseat her.”
This article originally appeared on JTA.org.
The post California progressive Wahab defeats AIPAC-backed Hernandez in close race appeared first on The Forward.
