Uncategorized
Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
—
The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
Uncategorized
ADL says antisemitic incidents dropped by a third in 2025, but assaults reached record levels
(JTA) — Antisemitic incidents in the United States fell sharply in 2025 from record highs in the previous two years, but physical assaults, including deadly attacks, continued to rise, according to the Anti-Defamation League’s annual audit.
In 2025, the ADL recorded 6,274 antisemitic incidents across the country, marking a 33% decrease compared to 2024, when it recorded 9,354 incidents. (Antisemitic incidents increased by 5% from 2023 to 2024.)
Still, 2025 marked the third-highest year for antisemitic incidents since the ADL began tracking them in 1979 — after 2023 and 2024.
And incidents of assault involving a deadly weapon, which included the firebombing of Pennsylvania Gov. Josh Shapiro’s residence, increased by 39%, from 23 in 2024 to 32 last year.
“Our 2025 Audit, which shows it was one of the most violent years for American Jews on record, is a reminder of how dramatically the threat landscape has shifted. Numbers that would have shocked us five years ago are now our floor,” Jonathan Greenblatt, the ADL’s CEO and national director, said in a statement. “People are being murdered because of antisemitism on American soil, and thousands more are threatened. ADL will not stop until that baseline changes.”
While antisemitic harassment and vandalism both declined from 2024 levels, from 6,552 to 4,003 incidents of harassment and 2,606 to 2,068 cases of vandalism, the ADL’s report found that incidents of assault rose from 196 to 203, a 4% increase from 2024 to 2025. At least 300 victims were targeted by incidents of assault, according to the report.
Last year also saw the first time since 2019 that murders were recorded in antisemitic attacks, including two Israeli embassy staffers shot to death outside the Capital Jewish Museum last May and another victim who died of injuries sustained during the June firebombing attack at a Boulder, Colorado, demonstration for Israeli hostages.
“Behind every one of these incidents is a real person: a family threatened at their synagogue, a rabbi attacked on the street, a student harassed on campus,” Oren Segal, the ADL’s senior vice president for Counter-Extremism and Intelligence, said in a statement. “2025 brought some of the most violent antisemitic attacks in recent memory.”
The ADL’s annual antisemitism audit, which has widely been viewed as an authoritative survey of antisemitism in the country, also found a significant drop in antisemitic incidents reported on college campuses, with incidents dropping by 66% from 1,694 in 2024 to to 583 in 2025.
Antisemitic incidents related to anti-Israel protests, including encampments, also decreased by 83% on college campuses in 2025 compared to 2024, according to the survey.
That decline dovetailed with a number of universities across the country that, following the wave of pro-Palestinian protests on college campuses in 2024, moved to restrict or dismantle encampments and adopt stricter policies governing demonstrations.
Incidents directed at Jewish institutions decreased from 1,702 incidents in 2024 to 1,129 this year, marking a 34% drop. Bomb threats to Jewish institutions also dramatically decreased, with the ADL recording 59 bomb threats against Jewish institutions in 2025 compared to 627 in 2024 and 996 in 2023.
In non-Jewish K-12 schools, incidents decreased slightly from 860 in 2024 to 825 in 2025, with the ADL reporting that the “vast majority of incidents involve individual, peer-to-peer behavior, such as antisemitic bullying or students vandalizing classrooms with swastikas.”
The audit also reported a nearly 50% drop in the distribution of white supremacist propaganda.
The ADL has long drawn criticism from pro-Palestinian voices for tallying incidents of anti-Israel sentiments as antisemitic. This year, the group reported that 45% of all incidents it tracked were related to Israel or Zionism, down from 58% in 2024.
The ADL said its counts “do not include legitimate political protest of Israeli policies or general pro-Palestinian activism,” and cited examples of antisemitic protest including celebrations of violence against Jews and glorification for terror groups like Hezbollah and Hamas.
The ADL attributed the drop in Israel-related antisemitic incidents to a “lower level of antisemitic activity at rallies organized by anti-Israel groups,” with incidents occurring in the vicinity of anti-Israel protests decreasing by 67% from 2024 and 2025.
Other examples of antisemitic incidents included in this year’s tally were an anti-Israel protest at the University of Oregon in February in which protesters displayed signs that read “From the river to the sea, Palestine will be free,” as well as a message spray-painted on a sidewalk in Los Angeles in October that read “Stop the new Holocaust. Boycott, shame Zionism fascists [sic].”
Aryeh Tuchman, an antisemitism researcher who spent two decades at the ADL before joining the rival Nexus Project, said that despite criticism of the audit, it is “the best data set of antisemitic incidents that anyone can compile in the United States.”
“No one agrees with anyone at this point on what constitutes, you know, antisemitism and anti-Zionism, like even those two words don’t mean very much anymore, and so people certainly are going to disagree with ADL,” Tuchman said, later adding. “Everybody who feels maybe a little bit differently than the ADL, or lots differently from the ADL, they need to engage with the audit on their own terms and find the value to them.”
This article originally appeared on JTA.org.
The post ADL says antisemitic incidents dropped by a third in 2025, but assaults reached record levels appeared first on The Forward.
Uncategorized
Protesters picket Manhattan synagogue over Israel real estate sale, testing Mamdani and new law
Protesters thronged a Manhattan synagogue Tuesday night outside an event promoting real estate in Israel and the West Bank — returning to the scene of a clash last year that prompted a new law shielding houses of worship and put the heat on newly elected mayor Zohran Mamdani.
The demonstration at Park East Synagogue on the Upper East Side drew more than 100 protesters, kept nearly a block away from the house of worship by barricades and a heavy NYPD presence.
Chants of “There is only one solution, intifada revolution,” “From the river to the sea, Palestine will be free,” and “We don’t want a two-state, we want ’48” rose from the crowd — slogans Zionist organizations view as antisemitic and a call for violence and removal of Jews in the region.

At one point, two protesters near the event ripped down a plastered poster of the Lubavitcher Rebbe that read “Messiah is here” from a traffic light and threw it in the trash.
A smaller group of pro-Israel counterprotesters rallied across the street from the pro-Palestinian demonstrators.
A spokesperson for the synagogue said it rented out the space for the Great Israeli Real Estate Event, which advertised properties for sale in Israel and the West Bank.
The standoff comes just days after a new law governing protests outside houses of worship took effect — a measure that City Council Speaker Julie Menin introduced after a November 2025 demonstration at Park East Synagogue.
The protests, combined with what some Jewish leaders saw as slow or equivocal responses from Mamdani, led to calls for legislation that would limit demonstrations near houses of worship.
Menin initially aimed to establish protest-free buffer zones of up to 100 feet outside synagogues but revised the bill after pushback from Police Commissioner Jessica Tisch, some progressive Jewish groups and free speech advocates, under threat of legal challenges.
A watered-down version of that legislation that allows the NYPD to determine how large buffer zones need to be on a case-by-case basis passed with a veto-proof majority last month. Mamdani allowed the bill to become law without his signature.
Mamdani meanwhile vetoed a similar bill that would apply to schools. The Council could still vote to override that veto.
Police closed off the entire street where the synagogue sits to the public, while allowing the event’s attendees to enter. The demonstrators were well over 100 feet away from the building — a greater distance than even the largest buffer zone proposed by Menin.
Supporters of the law argued that its flexible standard — allowing the NYPD to determine buffer zone distances rather than specifying them precisely — would protect protesters’ rights. But the security at Park East showed how that discretion can, in practice, expand protest-free zones by granting the NYPD wide latitude to set the distance themselves.
A spokesperson for Mamdani, a vocal critic of Israel, said on Tuesday before the protest that the mayor is “deeply opposed” to the event, characterizing the sale of property in the West Bank as a violation of international law. The spokesperson, Sam Raskin, nevertheless emphasized that the city was ready to ensure the safety of participants entering the venue and those demonstrating.
“Our administration has been clear that we are committed to ensuring safe entry and exit from any house of worship, and that such access never be in question while all protesters are able to exercise their First Amendment rights,” said Raskin ahead of the event.
‘People are outraged’
Tuesday’s event was the first time under the new law, but the NYPD protest plan it calls for is still a work in progress: the police department still has another month to present a plan and 90 days to publicize it.
Local politicians noted the sensitive nature of the protest, saying that alone is reason to condemn it.
Assemblymember Alex Bores and Councilmember Virginia Maloney, who represent the district where the synagogue is located, said in a joint statement that the situation naturally evoked “painful memories of times when people have been harassed while entering houses of worship.”
Micah Lasher, a state legislator who is vying for the open congressional seat on Manhattan’s west side, described the protest as “intended to create fear in the hearts of Jewish New Yorkers and stigmatize the community.” Lasher said leaders should condemn the protest, no matter any disagreement on policy.
Rob Jereski, a local attorney who is Jewish and came to support the Palestinian side, had reservations about the security perimeters, arguing it kept protesters too far from the real estate event.
“I know the new law is supposed to maintain free speech and honor the Constitution, but this doesn’t seem to do it,” Jereski said. “The fact that Jews pray in a place doesn’t mean that crimes that are committed in that place should be without a response if people are outraged.”

Some counterprotesters also criticized the new Council measure — for not going far enough.
“That’s outrageous that it’s not clear that you cannot demonstrate and harass kids or people around religious institutions,” said Tomer Morad, a demonstrator on the Israeli side.
Karen Lichtbraun, an activist affiliated with the Zionist Herut movement in New York, said the new bill was a “joke” that doesn’t address the problem.
“Today, thank God, they’re away from the synagogue,” she said. “But what happens if next time the police commissioner decides that they can be 50 feet or 10 feet away?”
The post Protesters picket Manhattan synagogue over Israel real estate sale, testing Mamdani and new law appeared first on The Forward.
Uncategorized
Canadian Intel Reveals Gaza War Motivated At Least 7 Lone-Wolf Terror Plots in 2025
Dueling pro-Israel and anti-Israel demonstrations at McGill University in Montreal, Canada; May 2, 2024. Photo: ZUMA Press Wire via Reuters Connect
The Canadian Security Intelligence Service (CSIS)’s newly published annual report documents how aspiring domestic terrorists have felt justified to plan attacks in response to the Israel-Hamas war in Gaza.
“The threat of a domestic lone-actor attack in Canada increased significantly since the beginning of the Israel-Hamas conflict,” the CSIS report said in a section on religion-motivated crime. “In 2025, at least seven of CSIS’s priority investigations involving mobilization to violence have been assessed as motivated by this conflict in whole or in part.”
CSIS Director Dan Rogers offered examples in the report’s introduction, writing that “we achieved a number of counterterrorism successes that led to law enforcement action, including the arrests of Hide & Stalk members in Québec, and of a minor who intended to violently target Jewish people and police in Montréal.”
The report further described how the war in Gaza “has also fueled violent extremist organization narratives and has the potential to inspire a new generation of extremists. The conflict will likely continue to motivate some extremists in the near term, but understanding the true impact of the conflict will only be clear over time.”
Antisemitism appears in Canada in many forms today, with the report noting continued incidents of vandalism, graffiti, online propaganda, overt racist statements, and bomb threats. The document also said that, since 2014, there has been one attack against a Jewish institution and five plans stopped, including an incident in August 2025 involving a minor in Montreal.
Earlier this year, three shootings targeted Jewish institutions in less than a week in Toronto.
Other terrorist crimes from last year spotlighted in the report included a man in Winnipeg charged in March for offenses motivated by “nihilistic violent extremism,” and a woman in Montreal who pleaded guilty in July to providing material support to the Islamic State of Iraq and Syria (ISIS). That month, law enforcement arrested four members of Hide & Stalk, a far-right conspiracist militia driven by an “accelerationist” ideology which seeks to speed up societal collapse.
In September, the neo-Nazi propagandist Patrick Gordon MacDonald, known by the alias “Dark Foreigner,” received a 10-year prison sentence on three terrorism offenses. The report described how “his objective was to inspire others to engage in violence through his graphic designs and videos he produced in support of Atomwaffen Division (AWD).”
Founded in 2015 by neo-Nazi Brandon Russell — who now serves a 20-year prison sentence after a conviction last year for plotting attacks on electrical substations in Baltimore — AWD draws inspiration from James Mason, a former member of the American Nazi Party (ANP) and leader of the National Socialist Liberation Front (NSLF), who wrote an essay collection titled SIEGE which advocated for a white American ethno-state. The group has often blended with Salafi and Jihadist terrorists, “citing their culture of martyrdom and insurgency as inspiration for their tactics and propaganda.”
Another terrorism conviction in Canada came in October when Matthew Althorpe pleaded guilty for his involvement in the Terrorgram Collective, a neo-Nazi Telegram channel. CSIS explained that “the violent tenets of Terrorgram’s content and manifestos have inspired at least three violent attacks in Slovakia, Brazil, and Türkey, two plots to attack critical infrastructure in the United States, and the attempted assassination of a foreign government official in Australia.”
While a variety of ideologies can inspire terrorist attacks in Canada, the perpetrators fit a familiar pattern, with 93 percent being male and the average age being 34, findings consistent since 2022. However, the report noted increases in both youth and those over 48.
The Canadian government also designated numerous organizations as terrorist organizations. In February, newly proscribed groups included seven transnational criminal organizations reclassified as terrorist entities: Cártel del Golfo, Cártel de Sinaloa, La Familia Michoacana, Cárteles Unidos, La Mara Salvatrucha, Tren de Aragua, and Cártel de Jalisco Nueva Generación.
Later in the year Canada added Lawrence Bishnoi Gang, 764, Maniac Murder Cult, Terrorgram Collective, and the ISIS-aligned Islamic State-Mozambique.
The report explained how foreign governments engage in espionage in Canada. Tactics range from agents cultivating friendships with targets to manipulate them to using blackmail and launching cyber-attacks to compromise digital devices. “In 2025, the main perpetrators of foreign interference and espionage against Canada remained the People’s Republic of China (PRC), India, the Russian Federation, the Islamic Republic of Iran, and Pakistan,” the report stated.
Canada joined 13 other countries in July 2025, issuing a statement condemning “the attempts of Iranian intelligence services to kill, kidnap, and harass people in Europe and North America in clear violation of our sovereignty.”
The report described the concept of transnational repression as “when foreign governments, or those acting on their behalf, reach beyond their borders to harass, threaten or harm individuals or groups to advance their interests or to silence criticism and dissent.” Methods employed include physical violence, threatening overseas relatives, lawfare, cyberbullying, online defamation, extortion, and community ostracism.
CSIS named Handala Hack Team as among Iran’s henchmen. The group “doxed several Iran International-linked journalists, including a Canadian resident,” the report said. “The Canadian’s photos, provincial driver’s license, permanent resident card, and Iranian passport details were released on the internet and social media platforms. The hacktivist group reproached the Canadian for, among other things, their promotion of 2SLGBTQIA+ issues in Iran.”
The doxxing resulted in death threats and the harassment of family members in Iran. CSIS warned that Iran may use proxies to go after dissidents, sometimes relying on transnational organized crime networks.
Hostile governments may also seek to plant disinformation, false narratives deliberately spread as “part of broader information operations aimed at manipulating audiences.”
One of the report’s most alarming findings was the degree to which extremist groups with differing ideologies draw inspiration from one another. CSIS described finding “an overlap in content, aesthetics, conspiracy theories and grievance narratives, including those that are anti-liberal, anti-2SLGBTQIA+, antisemitic, and Islamophobic … On occasion, similar violent content is consumed, including gore sites, jihadi beheading videos, and attack manuals.”
CSIS warned that “violent extremists with these different ideologies are increasingly finding common causes. They find inspiration and motivation in the events and trends that polarize society or cause them to lose hope for the future. They easily access and amplify content online that radicalizes them and reinforces their view that violence is justified to achieve their extremist goals.”
The report named Islamic State as the most significant threat to Western interests, with CSIS analysts warning the terrorist group “will continue to attempt to influence supporters — particularly from Syria, Afghanistan, and Pakistan — to plan attacks on targets related to world events, and enable them to do so, while Al Qaeda will continue efforts to reconstitute itself in permissive territories, including through the rise of the Islamic State in Somalia and increased Al-Shabaab terrorism activities in North Africa.”
A recent example of the trend of cross-ideological alliances appeared late last month in Mali, where Jama’at Nusrat al-Islam wal-Muslimin (JNIM,) an Al-Qaeda-linked jihadist group, joined with Azawad Liberation Front (FLA), a Tuareg rebel separatist militia, in a shared effort to overthrow the military junta which has ruled the African nation since Aug. 18, 2020. The coordinated attacks resulted in the killing of Defense Minister Sadio Camara and the seizure of Kidal, a key town in Mali’s eastern region.
