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Chabad women come together once a year in person. The rest of the time, there’s Instagram.

(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.

But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:

The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.

Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.”  Much to her relief, the kids’ parents had a good laugh about it.

And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.

“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.

“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”

Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.

To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.

“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”

Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.

On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.

“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”

Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.

“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”

She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”

Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.

Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.

Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.

Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)

With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.

Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.

Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”

Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.

Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.

At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”

Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)


The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.

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An Altadena synagogue’s mural was a symbol of community resilience after the LA fires. Antisemitic graffiti only proved the point.

ALTADENA, CALIF. – When Pasadena Jewish Temple and Center held services in the foothills of the San Gabriel Mountains, Chann and Christina An, who lived across the street, sometimes sat on their front porch and listened to the songs.

And when the Eaton fire flattened the PJTC campus last January — and the An home, too — the synagogue helped its next-door neighbors with food donations and gift cards.

“Ever since the fire, they’ve included us like one of their members,” Chann An said.

So when a vandal earlier this week spray-painted swastikas on a mural the synagogue had painted on its only remaining wall, it felt like an attack on them, too. On Thursday, when PJTC organized a community-wide solidarity event at the site, the Ans were among many non-Jewish residents in attendance.

“They’re part of our community, and they’re always welcome, and I want them to feel that way,” said An. “And I want them to feel that all the neighbors support them.”

What typically happens when a Jewish institution is tagged — an increasingly common story these days — is a familiar chain of events: Photos are snapped and posted online; Jewish leaders and local officials issue statements; the tag is covered up and people move on.

In Altadena, all of that happened. But so did something else: The synagogue was inundated with messages of support from surrounding faith institutions and Altadena residents, according to the temple’s executive director Melissa Levy. A few of those neighbors had offered to sand down the graffiti themselves.

Chann An, Christina An and Jim Axtelle were Pasadena Jewish Temple & Center’s neighbors before the synagogue — and their homes — burned in the 2025 Eaton fire. Photo by Louis Keene

“That kind of support has been really beautiful in the wake of all of this,” Levy said.

The Eaton fire devastated Altadena, killing 19 people and leveling cherished community institutions, including the temple’s 75-year-old campus and several other houses of worship. Dozens of congregants lost their homes in the blaze. Where PJTC’s sanctuary, chapel and religious school once stood, weeds now rise five feet off the ground.

The mural had been painted in May in response to graffiti on the same wall earlier this year. At the mural’s center was a fire poppy — a native flower known to rise from ashes — adorned with a message intended to be universal: We are all responsible for each other.

“When we look at the mural,” Christina An said, it reminds them: “We’re all going to be back.”

But this week, those inspiring words were painted over with another. Vandals painted more swastikas alongside the message: “Zionism is not welcome.” No arrests have been made in either instance, and it is unclear whether the same person was responsible for both incidents. LA County Supervisor Kathryn Barger has called on the county to offer a $20,000 reward for information on the culprit.

“There’s an increased feeling of vulnerability after the fire destroyed our home,” said Rabbi Josh Ratner, the synagogue’s senior leader. “To have any stuff happen after that compounds our vulnerability.”

Rising from the ashes

The stone wall abutting Altadena Boulevard was the only one on the complex that remained fully intact after the fire. But it didn’t become a symbol until after it was vandalized earlier this year, when passersby noticed on Jan. 13 that the charred stone wall had been tagged.

That graffiti read “F— Zionism” and “RIP Renee,” the latter message an apparent reference to Renee Nicole Good, an anti-ICE protester who had been killed the previous week in Minneapolis.

In response, synagogue leadership decided to cover it with art. Working with a local group called Art Against Hate, PJTC commissioned a muralist who invited synagogue members to contribute ideas — and recruited their children to help paint it.

The mural was sectioned like stained glass, with Stars of David in the corners and a border containing the animal symbols for the tribes of Israel. A peacock adorned one side — the birds have thrived in the area for more than a century — and while the children were painting it, one approached the scene, seemingly to admire it.

“It was for Altadena as much as the synagogue, and the neighbors appreciated it,” said Judy Callahan, a longtime PJTC member. “I think looking out and seeing it — they still see this vacant lot, but it just made things cheerier.”

Coming together

Many of those neighbors — and a phalanx of local officials — were on hand Thursday to condemn the latest graffiti and watch Miriam Hellmann, the muralist, apply the final touches for a second time.

Ben Boquist was at Thursday’s gathering to show solidarity. “I hate the idea that some of my Jewish neighbors are afraid,” he said. Photo by

Barger spoke, as did Pasadena Mayor Victor Gordo, U.S. Rep. Judy Chu and others. But just as important to the temple members in attendance were the locals who braved the scorching heat to embrace them.

After Ratner spoke, he invited the Rev. Amy Aitken to the podium. Aitken leads the First United Methodist Church of Pasadena, where PJTC has been holding their services for the last year.

After joking that most other Methodist churches don’t have a “campus rabbi” — that is, Ratner — she asked other clergy in attendance to stand up. Nearly a dozen did.

One of them was the Rev. Michael David Lewis of Altadena Community Church, who said he wanted to assure Jewish community members that he considered them family.

“When they are attacked, I want to stand shoulder-to-shoulder with them,” he said. “I want to stand against the hate that was expressed here and stand against the fear that was expressed here.”

Hellmann, who is not Jewish, said every muralist knows their work might get tagged — murals tend to be in prominent places, and vandals want their message to be seen.

But this target had broader resonance than other walls, or even other synagogues. “It’s not just about the Jewish community,” Hellmann said. “It was supposed to be a symbol of hope for a lot of people.”

When Hellmann first painted the mural, she applied a layer of anti-graffiti coating that prevents spray paint from bonding to the surface. But the graffiti was not cleaned off immediately, allowing it to set.

“I’ll keep repainting it every day if I need to,” Hellmann said.

This time, she added an olive branch, that ancient symbol of peace.

“I think that it’s important for non-Jewish people to stand with the Jewish community when there’s antisemitism,” she said. “So I’m happy to be a part of it. I think it’s a beautiful religion.”

The post An Altadena synagogue’s mural was a symbol of community resilience after the LA fires. Antisemitic graffiti only proved the point. appeared first on The Forward.

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Columbia University student workers union drops Israel divestment demand

The student workers’ union at Columbia University has withdrawn its demand that the university divest from Israel — a significant reversal for the group, which has played a leading role in the campus’s pro-Palestinian movement since the start of the Israel-Hamas war.

Divestment had been one of the union’s signature demands, and a recurring point of contention throughout negotiations.

The union, Student Workers of Columbia–United Auto Workers, represents over 3,000 undergraduate and graduate student workers and had long campaigned for Columbia to cancel its dual degree program with Tel Aviv University, stop plans to open a new facility in Tel Aviv, and financially divest from Israel. The demand it withdrew this week would have mandated that the university divest from state actors or companies deemed by the  International Criminal Court and the United Nations to be in violation of international law

But in a Monday general body meeting, union members voted to withdraw the divestment proposal.

Columbia became an epicenter for campus protests following the onset of the Israel-Hamas war, sparking a wave of encampments, building occupations and high-profile arrests. Its union’s leaders, in particular, had been heavily involved in pro-Palestinian activism. In 2024, the group passed a resolution supporting the Boycott, Divestment and Sanctions movement, and pledged to strike if necessary to force the university to “end its complicity in the genocide.”

Former PhD student Grant Miner was arrested for his role in the occupation of Hamilton Hall in 2024 and was subsequently expelled but still identifies himself as the union’s president.

Miner acknowledged the decision to withdraw the demand in an interview this week with the campus newspaper The Columbia Spectator, saying the give-and-take realities of collective bargaining had forced the union to adjust its demands.

“You start off a campaign with one thing, and then as you bargain, you have to face the realities of where you are,” he said.

Earlier this year, Columbia alleged the union did not bargain in good faith by “conditioning bargaining on the presence of an expelled student,” apparently referring to Miner. They also alleged the organization attempted to “bargain over matters that are not related to terms and conditions of students’ employment with the University; and filing grievances that similarly have nothing to do with terms and conditions of students’ employment.”

Indeed, the move appeared to reflect the realities of federal labor law. Under the National Labor Relations Act, employers and unions are required to bargain only over wages, hours and other terms and conditions of employment. Because university divestment is generally considered outside those mandatory subjects of bargaining, Columbia is not legally obligated to negotiate over it, though it could choose to do so voluntarily.

The union also softened on other contentious demands, dropping and significantly modifying its proposal to remove all police officers from campus and narrowing a surveillance-related demand.

In November, a university Advisory Committee on Socially Responsible Investing rejected three proposals filed by activists calling on Columbia to divest, citing a lack of financial viability and consensus on campus.

Columbia maintains its dual degree program with Tel Aviv University, and plans to open its Tel Aviv global center this summer, according to Nadav Eyal, a Columbia professor who spoke of the matter in an episode of the Call Me Back podcast this week.

The post Columbia University student workers union drops Israel divestment demand appeared first on The Forward.

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A Yiddish theater troupe condemned U.S. racism — then the Nazis came

In 1935, the experimental theater group Yung Teatr invited audiences in Warsaw to a new play that was virtually all in Yiddish but wasn’t about Europe or Jews. It was a modified retelling of the plight of the Scottsboro Boys, nine Black teenagers who were falsely accused of raping two white women in Tennessee in 1931. While the case was being retried in the United States for the second time, the three-act play Mississippi exposed Polish Jews to the injustice.

Yiddish writer Leib Malach. Courtesy of the YIVO Institute for Jewish Research, New York

Penned by Yiddish writer Leib Malach, whose work as a journalist took him around the world including to Harlem, and directed by Michał Weichert, a trained lawyer with a love for avant-garde theater, Mississippi premiered in Warsaw in March 1935 at a time Yiddish culture in Poland was flourishing. Several troupes were staging translated works about American race relations, such as a Vilna Troupe production of Eugene O’Neill’s All God’s Chillun Got Wings, but scholars believe Mississippi was the first original Yiddish or Polish play on this issue to be performed in Poland.

Although it didn’t have the financial resources or popularity of traditional Yiddish productions, Mississippi had more than 100 performances in Warsaw and several in other Polish cities, where it was widely praised, as Jewish audiences identified with the mistreatment of the Scottsboro Boys. There is evidence of at least one production outside of Poland, all the way in Buenos Aires.

“Yiddish theater was much more given to a kind of transnational existence, probably more than any theater,” Alyssa Quint, a curator at YIVO and a co-editor of their translated Yiddish Voices series, said. “Because of all the communities, all the Jewish settlements that had been settled by that time were still really speaking Yiddish.”

Quint worked with scholars Ellen Perecman and Amelia Glaser to translate Mississippi into English for the first time and it has been published as a book with an introduction and notes from Quint.

Malach, who had been wanting to write a political play inspired by his time in America, made a few deviations from the real Scottsboro incident. In Mississippi, there are only seven Black defendants. Malach also invented characters to represent how the Black community and the boys’ family would react to the trial, although a mother of one of the accused is closely modeled after Ada Wright, the real-life mother of two of the Scottsboro boys who went on a European speaking tour about the case. White actors in blackface played the parts of the Black characters.

Acts Two and Three involve simultaneous actions on multiple small stages throughout the performance space, making Mississippi one the earliest examples of “immersive” or “environmental” theater.

“It’s experimental, but it was actually something that people flocked to as well,” Quint said. “That’s a very hard combination to strike even today, even under the best of circumstances.”

A theater poster for the 100th performance of ‘Mississippi.’ Courtesy of the YIVO Institute for Jewish Research, New York

Because Poland’s censors had previously shuttered Weichert’s shows for being “politically provocative,” Yung Teatr left “Scottsboro” out of the title. Malach wrote that they chose Mississippi since it “is the name of a river along which reside communities of Black people, and it is also a state where ‘Scottsboro’ is a regular occurrence.”

Although few members of Yung Teatr had ever met a Black American, the play reads as a nuanced — if at times heavy-handed — investigation of the precarious position of Black people in American society.

The play also focuses a lot on class conflict, as Weichert thought it would make the story more accessible to Jewish audiences. While Weichert and Malach recognized the parallels between anti-Black discrimination in America and the antisemitism they experienced in Poland, Weichert wasn’t sure broader Jewish audiences would automatically sympathize with the Black characters. The communist-aligned Yung Teatr leaders also may have been hoping to inspire their Jewish audience to embrace class solidarity and at times, class seems to usurp race as the primary issue in the play.

One character, Shirley Silverstone, a Jewish labor activist who represents the real-life activists from the International Labor Defense that got involved in Scottsboro, argues that the case is really about “revealing the bloody intention of the ruling class to strangle us all.”

Mississippi offers a contrasting view in the form of Mickey, a Black Pullman train worker, who accosts Shirley for using the boys’ trial “for the benefit of your party” and playing “with the lives of the accused Negroes.”

“I think that you don’t really know where you necessarily stand or where the play stands,” Quint said.

The translation took several years. In 2020, as protests spread across the country in the wake of the killing of George Floyd, Quint saw a connection between her work and the present, which she said can be a rare experience in the Yiddish world.

“Often you’re in your little corner and you have to have a more indirect relationship with the spirit of your time, or none at all even,” Quint said. “But it seemed like there was something very relevant about this play when I began translating it.”

“People were getting more and more engaged with deeper questions about the Black experience here in America.”

When it came to translating the Yiddish word for the n-word, Perecman, Glaser, and Quint had to decide whether or not to include the original language.

“I felt strongly that since this was placed in the 30’s in the South, we needed to use the word,” Perecman said about the ultimate decision to have the slur in the play.

Both the transcultural and serious nature of Mississippi make it a standout piece of Yiddish theater history. Perecman said that many people have a narrow idea of what makes Yiddish theater, something she’s experienced firsthand running the New Worlds Theatre Project, which translates and stages early 20th century Yiddish plays.

“People would come and they’d say, ‘Oh my God, I thought Yiddish theater was all about singing and dancing,’” Perecman said.

There is music in Mississippi, but it’s jazz and gospel inspired numbers instead of Jewish folk tunes. The translators don’t know how much interaction the composer, Henkh (Henoch) Kon had with Black American music, but the lyrical structures, including a call-and-response gospel, show an intent to mimic what he imagined were traditional forms. YIVO plans to have music experts at a book launch event on Nov. 30 to analyze the lyrics and possibly put them to music.

In the post-Holocaust world, the play’s message about discrimination carries a sense of foreboding. Several of the actors and crew were murdered in the Holocaust. Weichert survived and made aliyah to Israel in 1958, where he died in 1967. Malach died in Paris in 1936 during an operation.

A theater poster for the original performance of ‘Mississippi’ from 1935. The cast list is divided between those who play white characters and those who play Black characters. Courtesy of the YIVO Institute for Jewish Research, New York

The Nazi invasion forced Yung Teatr to close in 1939 after only ten years of operating, but the troupe left a mark on Yiddish theater with their ambitious, unorthodox projects.

“There was just very, very little support for what they did,” Quint said. “They were just very devoted to what they did, and that’s what kept them going.”

The post A Yiddish theater troupe condemned U.S. racism — then the Nazis came appeared first on The Forward.

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