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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Houston Texans linebacker Azeez Al-Shaair wears ‘stop the genocide’ eye black
(JTA) — In his postgame interview on Monday night, Houston Texans linebacker Azeez Al-Shaair said the things you’d expect to hear, like crediting his teammates for a dominant playoff win and praising his coach.
But on the Pro Bowler’s eye black was a message that you don’t see every day on ESPN: “STOP THE GENOCIDE.”
Al-Shaair, who is Muslim, has long been a vocal pro-Palestinian advocate.
In December 2023, as a member of the Tennessee Titans, Al-Shaair chose to support the Palestine Children’s Relief Fund through the NFL’s “My Cause, My Cleats” program.
“Given the recent events in Israel and Gaza, this nonprofit provides medical aid and essential supplies to children injured and left homeless by the bombings in Gaza,” he said in his entry about the charity.
Al-Shaair supported the same charity in 2024 and 2025 as a member of the Texans, and has worn cleats that read “FREE” on one side, referring to the “Free Palestine” movement, and “Surely to Allah we belong and to him we will all return” on the other. The cleats also featured the text, “AT LEAST 41,788 Palestinians killed, 10,000+ estimated to be under the rubble, 96,974 wounded.”
Al-Shaair has also signaled criticism for Hamas’ Oct. 7, 2023, attack on Israel that triggered the war in Gaza, about which he’s become an outspoken advocate on and off the field.
“I feel like it’s something that’s trying to be silenced,” Al-Shaair told the Houston news site Chron in 2024. “On either side, people losing their life is not right. In no way, shape or form am I validating anything that happened, but to consistently say that because of [Oct. 7] innocent people [in Gaza] should now die, it’s crazy.”
Al-Shaair was one of two active NFL players who signed onto the “Athletes for Ceasefire” letter, which called on President Joe Biden to call for a ceasefire in February 2024.
The Texans named Al-Shaair as their club winner for the 2025 Walter Payton Man of the Year Award, which recognizes “players who excel on the field and show exceptional dedication to uplifting their communities with consistent, positive impact.”
A post on the Texans’ website details Al-Shaair’s charitable work including support for homeless youth and adults, hosting a movie night at NRG Stadium for HYPE Freedom School students, and providing free tickets and food for students from the Muslim Organization of Sports, Socials and Education. His pro-Palestinian advocacy is not mentioned in the post.
While the linebacker has been vocal about his pro-Palestine views, Monday night’s postgame interview with Scott van Pelt — during which he said nothing about Israel or Gaza, but had an eye black message big enough to read during his close-ups — may have been his loudest form of advocacy yet, as it came shortly after a nationally televised playoff game on ESPN. Video of the interview has circulated on social media and drawn praise from pro-Palestinian activists.
“This is how you use your platform. Proud of you brother,” wrote Omar Suleiman, an imam and activist with over 1 million followers.
According to the NFL rulebook, players are “prohibited from wearing, displaying, or otherwise conveying personal messages either in writing or illustration, unless such message has been approved in advance by the League office.” The rule also states that the league “will not grant permission” to players displaying a message “to political activities or causes, other non-football events, causes or campaigns, or charitable causes or campaigns.”
The most notable case of political activism in the NFL in the last decade came when Colin Kaepernick, protesting police brutality, refused to stand for the national anthem. Kaepernick was not issued a fine or suspension by the NFL, though no teams signed him as a 29-year-old free agent, leading to debate over whether he was blackballed by the league for his stance.
Players have previously been fined for wearing eye black with personal messages, though they had not gotten league approval before their games. Al-Shaair has not been issued a fine.
The post Houston Texans linebacker Azeez Al-Shaair wears ‘stop the genocide’ eye black appeared first on The Forward.
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What the ‘synagogue of Satan’ slur tells us about Christian antisemitism
The man charged with arson in the burning of Beth Israel Congregation in Jackson, Miss., called the institution a “synagogue of Satan” in an interview with authorities, according to an FBI affidavit.
The phrase, originating in the New Testament book of Revelation, has been used in recent years to attack Jews, making its way into graffiti on Jewish institutions, antisemitic conspiracy theories and in far-right commentator Candace Owens’ criticism of Jewish figures.
But its meaning is not necessarily consistent: “Synagogue of Satan” has been used to refer to a supposed Jewish conspiracy to control the U.S. government, as a broad indictment of Jewish people as Satanic and as a narrow critique against Jewish people perceived as behaving badly. It has been used by Christian nationalists and by Nation of Islam leaders.
It remains unclear how the term made its way into the vocabulary of Stephen Spencer Pittman, who was arrested the day of the attack. Pittman, 19, followed dozens of Instagram accounts that share motivational Bible quotes and created a website promoting “scripture-backed fitness.” But his public social media activity apparently only turned antisemitic on Jan. 10, when he shared an antisemitic cartoon and confessed to setting fire to Beth Israel.
Origin of a slur
The book of Revelations, the last book of the New Testament, uses the phrase twice in a message of comfort to Jesus’ followers facing persecution, castigating “the synagogue of Satan who say that they are Jews and are not.” The implication is that the early Christians’ persecutors are perverting the meaning of Judaism to further their ends.
Christian scholars note that the author of Revelations was likely Jewish. Nevertheless, the phrase has come to serve as a catch-all to justify antisemitism by claiming that Jews are inherently Satanic, or out of favor with God’s plans for the world.
Its popularization as an antisemitic term may originate in the Christian Identity movement, a group of white evangelical extremists who believe that the true descendants of Adam are the white race, and the Jews are descendants of Cain — who in their view, is the offspring of Eve and Satan. The Christian Identity movement, which dates back to the early 20th century, peaked in the 1980s and 1990s, but it left a lasting impression on far-right theology.
The influential Evangelical leader Rev. Billy Graham — known as “America’s pastor” for his ubiquitous TV presence — infamously used the phrase in a 1973 conversation with then-President Richard Nixon, who at the time was complaining about Jews purportedly controlling the US media. (Graham apologized for his comments nearly 30 years later, after a recording of the conversation became public.)
Graham’s use of the term underscored a key connection between Christian Zionism and antisemitism. He told Nixon in that recorded conversation that while he supported Israel, Jewish people didn’t understand his real feelings about them, which is that there were two types of Jews: conservative ones who supported Graham and his ministry, and the “synagogue of Satan” — liberal-minded ones and especially Jews who worked in media.
Fuel on the fire
In recent years, the term has come to be applied more creatively. Controversial rapper Jay Electronica used it in a song in 2014. Nation of Islam leader Abdul Haleem Muhammad blamed the synagogue of Satan in 2016 for a supposed plot to de-masculinize American black men through marijuana. A group of neo-Nazi agitators that has flyered neighborhoods around the country with propaganda draped a banner over a Los Angeles freeway with the phrase in Oct. 2022.
If the term can be said to have a “power user” today, it would be Owens, the far-right commentator who has promoted a range of antisemitic conspiracy theories, including Frankism and the notion that Israel was behind Charlie Kirk’s assassination.
Owens has accused Jewish conservative commentator Ben Shapiro, Israeli Prime Minister Benjamin Netanyahu, Rabbi Shmuley Boteach, and “radical Zionists” of being members of the synagogue of Satan.
But Owens is merely one of a slew of right-wing agitators who have accelerated use of the term in recent months.
Andrew Torba, the chief executive officer of the far-right social media hotbed Gab, posted an entire essay last fall — titled “Naming the Synagogue of Satan” — saying Christendom was under threat because the US had been captured “with AIPAC donations” and “Hollywood propaganda.”
As recently as Dec. 2025, a far-right podcaster in Colorado called for the execution of Gov. Jared Polis and other Jewish state democrats, referring to them as “Synagogue of Satan Jews.”
Just a few weeks later, Beth Israel Congregation, the oldest synagogue in Mississippi, was slapped with the moniker the day it went up in flames.
The post What the ‘synagogue of Satan’ slur tells us about Christian antisemitism appeared first on The Forward.
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Trump Admin Designates Muslim Brotherhood Branches in Egypt, Jordan, Lebanon as Terrorist Groups
US Secretary of State Marco Rubio speaks during a US-Paraguay Status of Forces agreement signing ceremony at the State Department in Washington, DC, US, Dec. 15, 2025. Photo: REUTERS/Kevin Mohatt
The Trump administration has designated branches of the Muslim Brotherhood in Lebanon, Egypt, and Jordan as terrorist groups, the US State and Treasury departments announced on Tuesday.
“Today, as a first step in support of President Trump’s commitment to eliminate the capabilities and operations of Muslim Brotherhood chapters that pose a threat to the United States as described in Executive Order 14362, the United States is imposing terrorist designations against the Lebanese, Jordanian, and Egyptian chapters of the Muslim Brotherhood,” Rubio said in a statement.
The announcement came nearly two months after US President Donald Trump signed an executive order directing his administration to determine whether to designate certain chapters of the Muslim Brotherhood as foreign terrorist organizations and specially designated global terrorists.
Rubio explained on Tuesday that the State Department was “designating the Lebanese Muslim Brotherhood as a Foreign Terrorist Organization and a Specially Designated Global Terrorist (SDGT), and the group’s leader Muhammad Fawzi Taqqosh as an SDGT. Concurrently, the Department of the Treasury is designating the Egyptian Muslim Brotherhood and Jordanian Muslim Brotherhood as SDGTs for providing material support to Hamas.”
The Palestinian terrorist group Hamas has long been affiliated with the Brotherhood, drawing both ideological inspiration and even personnel from its ranks.
“These designations reflect the opening actions of an ongoing, sustained effort to thwart Muslim Brotherhood chapters’ violence and destabilization wherever it occurs,” Rubio added. “The United States will use all available tools to deprive these Muslim Brotherhood chapters of the resources to engage in or support terrorism.”
US Secretary of the Treasury Scott Bessent similarly vowed to continue targeting the Islamist network.
“The Treasury Department is taking action pursuant to President Trump’s leadership by designating Muslim Brotherhood Branches as Terrorist Organizations,” he said in a statement. “The Muslim Brotherhood has a longstanding record of perpetrating acts of terror, and we are working aggressively to cut them off from the financial system. This administration will deploy the full scope of its authorities to disrupt, dismantle, and defeat terrorist networks wherever they operate in order to keep Americans safe.”
The State Department released a summary of the recent history behind the Muslim Brotherhood’s affiliate in Lebanon — described as “LMB (also known as al-Jamaa al-Islamiyah)” — since Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.
“Following the Oct. 7, 2023, Hamas attack, LMB (also known as al-Jamaa al-Islamiyah) reactivated its al-Fajr Forces and launched rockets, in coordination with Hezbollah and Hamas, from Lebanon into northern Israel,” the State Department said. “In March 2024, the Israel Defense Forces launched an attack against al-Fajr Forces operatives who were preparing to carry out terrorist attacks against Israel. In July 2025, the Lebanese Army dismantled a covert military training camp that included LMB and Hamas militants.”
The State Department revealed that “under LMB secretary general Muhammad Fawzi Taqqosh’s leadership, the group has pushed for a more formal alignment with the Hezbollah-Hamas axis.”
John Hurley, treasury undersecretary for terrorism and financial intelligence, said in a statement that the Muslim Brotherhood “has inspired, nurtured, and funded terrorist groups like Hamas, that are direct threats to the safety and security of the American people and our allies.”
In November, Texas announced the designation of the Muslim Brotherhood as a terrorist organization, with its Attorney General Ken Paxton taking legal action in December to defend Gov. Greg Abbott’s decision. Last week, Paxton joined Texas to an alliance of states led by Virginia and Iowa challenging the nonprofit group American Muslims for Palestine, in an effort to “to combat Hamas terrorism.”
The State Department outlined the history of the Muslim Brotherhood’s associations with terrorist activity.
“In its 1988 founding charter, Hamas described itself as a wing of the Muslim Brotherhood in Palestine,” the department said. “Hamas conducted the Oct. 7, 2023, attacks on Israel that killed nearly 1,200 people, including hundreds of Israeli civilians and at least 31 US citizens, and resulted in more than 240 people being kidnapped, including US citizens. Hamas has been designated as an FTO since 1997 and an SDGT since 2001.”
The Muslim Brotherhood branches responded to the designations in statements.
“The Egyptian Muslim Brotherhood categorically rejects this designation and will pursue all legal avenues to challenge this decision which harms millions of Muslims worldwide,” the Egyptian branch said.
The LMB called itself “a licensed Lebanese political and social entity that operates openly and within the bounds of the law.”
The Trump administration has not taken action against Turkey or Qatar, two other Middle East countries with long histories of steadfast support for the Muslim Brotherhood.
In December, Steven Emerson, executive director of the Investigative Project on Terrorism, was interviewed about the increase in terrorist violence last year and noted the role of the Muslim Brotherhood as a key factor.
“I don’t think there’s any one factor, but a complicity of factors, primarily one being the rise, or the resurrection, of the Muslim brotherhood,” Emerson said. He described how the Brotherhood has “been around since 1928, but in this country, since 1964, obviously they have become very big in the United States, the Muslim Brotherhood, not in its form as the MB, as it’s called, but rather in front groups like the Council on American-Islamic Relations [CAIR] and about 150 other front groups operating in the United States.”
In its designation of the Muslin Brotherhood last year, Texas also proscribed CAIR as a terrorist group, describing it as a “successor organization” to the Brotherhood and noting the FBI called it a “front group” for “Hamas and its support network.”
“Around the world, there are probably more than 500 Muslim Brotherhood front groups or aid organizations that operate as ‘charities,’ but in fact, proselytize or commit acts of terrorism or funnel money to terrorism,” Emerson explained. “The rise of oil prices or the proliferation of oil money, especially by Qatar, which is the primary sponsor of Islamic fundamentalism around the world and brotherhood basically continues the operations of terrorists as full-time employees.”