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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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These American teens ranked high in Israel’s International Bible Quiz, in strongest US showing in 50 years
(JTA) — While many of his classmates at his Orthodox high school in Los Angeles spent the last year juggling school and social life, Jackson Shrier was studying the Tanach, or Hebrew Bible, for five hours a day.
He was training for the Chidon HaTanach, or International Bible Quiz, a centerpiece of Israel’s Independence Day festivities that was founded by the first prime minister, David Ben-Gurion, and held annually for over 60 years.
That dedication paid off last week, when Shrier placed second in the competition, fending off Jewish teens from around the world who similarly had prevailed in local competitions.
Shrier, 15, went by his Hebrew name, Akiva, during the competition and wowed the judges with his Hebrew proficiency. He was not the only American to place highly in the contest: Joshua Appelbaum of Washington, D.C., finished in third place, while Hadassah Esther Ritch of Highland Park, New Jersey, came in fourth.
In fact, While the winner of the showdown was Hodaya Cohen, an Israeli 11th-grader, this year marked a banner showing for the Americans, their strongest performance since 1973.
“When you’re an American, you know, usually the top American is like third or fourth, maybe fifth, but second place is like a special either way,” Shrier said. “So when I got second place, I was just quite a bit shocked.”
Shrier, who attends YULA High School in Los Angeles, said that, unlike in the United States, many of the Israeli competitors attend religious schools where preparation for the contest is built into the school day, sometimes for as many as 10 to 12 hours.
After first learning about the competition from a camp counselor before entering sixth grade, Shrier steadily ramped up his study. He escalated his investment even more following his win at the American Nationals last May.
The intense preparation paid off for Shrier, who said he felt well prepared to answer a spate of questions that included knowing which of four ancient Israeli cities “appeared exactly twice in the book of Judges” and, in the days of King Ahab, “what was a sinful build that happened.”
“I was very happy,” Shrier said of the moment he learned he had placed second, following a lightning-round face-off with Cohen. “It was a little shocking for me.”
During the competition, all of the American participants spoke in Hebrew, a feat that drew praise from the competition’s judges and host, the Israeli news anchor Sarah Beck.
“It’s very exciting to hear a young man from America quote pesukim in Hebrew,” said Liron Ben-Moshe, a past winner who writes the questions for the quiz and sits on its judging panel, using the Hebrew word for Bible verses. Ben-Moshe was one of several judges this year who, in addition to being steeped in Bible knowledge, lost close family during Israel’s recent wars.
“When they see the kids quote pesukim in Hebrew, they were very surprised,” said Ritch’s mother, Avigail. She adding that the judges had offered to give the students a “bonus” for their fluency in the language.
For Ritch, who is an 11th-grader at Bruriah High School for Girls in New Jersey, studying for the competition had been a worthwhile time commitment.
“I love learning Tanach and often spend time reading it because I gain so much from it,” Ritch said in a text message. “Tanach is a core part of Jewish identity, and studying it brings guidance and meaning into everyday life. Participating in Chidon has changed me forever and deepened my connection to it.”
This year, the competition included 16 participants from seven countries outside of the United States and Israel, including the United Kingdom, South Africa, Mexico, Panama and Canada.
“The quiz is far more than a knowledge competition — the Bible is the cultural and moral identity of the Jewish people, a compass that has guided us throughout the generations,” Israeli Education Minister Yoav Kisch said during the broadcast.
While some of the international participants attended the competition remotely due to the tenuous ceasefire between Israel and Iran, Shrier and his American counterparts all made it to Jerusalem for the contest, which was taped in advance of Independence Day on Wednesday.
“I wasn’t really thinking about that so much, just because I really wanted to come,” he said about the war. “I’d been studying for the Chidon a long time, so, you know, for me, just the main focus was getting here.”
For Shrier’s mother, Abigail, a writer with roles at the Manhattan Institute and The Free Press, the experience carried both pride and concern. She joined her son in Israel for the competition.
“We’re always concerned that there might be war when our kids are in Israel,” she said. “But Jack was absolutely single minded and determined to participate in this to the full extent, and we watched him really show dedication that my husband and I have never seen before.”
While in Jerusalem for the competition, the students are hosted by the Bible Quiz Camp, where they are able to study together and connect with peers who share their intense focus on Tanakh.
“Every time before this, I have been the one person to find myself around Tanakh, and that’s nice and all, but there’s not really a lot of people to talk to,” Appelbaum said. “So it’s nice having other people who have the same shared interest, and also just generally being in Israel is nice. It’s nice to be in the place that I’ve been studying about.”
For Abigail Shrier, watching her son compete reflected a moment of connection and shared purpose for Jewish teens around the world.
“There’s a lot of negative forces right now acting on the Jewish people, but there are also a lot of positive things happening,” she said. “And this worldwide Jewish competition, to learn as much Tanakh as you can, to cheer for each other and study together and learn as much as you can of the Tanakh is, is really one of the most positive things.”
This article originally appeared on JTA.org.
The post These American teens ranked high in Israel’s International Bible Quiz, in strongest US showing in 50 years appeared first on The Forward.
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Trump Says Iran Can Phone If It Wants to talk; Iranian Minister Heads to Russia
US President Donald Trump speaks about research into mental health treatments in the Oval Office of the White House in Washington, DC, April 18, 2026. Photo: REUTERS/Nathan Howard
President Donald Trump said on Sunday Iran could telephone if it wants to negotiate an end to their two-month war and stressed it can never have a nuclear weapon, after Tehran said the US should remove obstacles to a deal, including its blockade of Iran’s ports.
Hopes of reviving peace efforts receded on Saturday when Trump scrapped a visit to Islamabad by his envoys Steve Witkoff and Jared Kushner. Iranian Foreign Minister Abbas Araqchi shuttled to and from mediators Pakistan and Oman on Sunday before heading to Russia, where he is due to meet President Vladimir Putin.
Oil prices rose, the dollar inched higher and US stock futures wobbled lower in early Asia trade on Monday after the peace talks stalled, leaving Gulf shipping blocked.
“If they want to talk, they can come to us, or they can call us. You know, there is a telephone. We have nice, secure lines,” Trump told “The Sunday Briefing” on Fox News.
“They know what has to be in the agreement. It’s very simple: They cannot have a nuclear weapon, otherwise there’s no reason to meet,” Trump said.
Axios reported on Sunday, citing an unnamed US official and two sources with knowledge of the matter, that Iran gave the US a new proposal through Pakistani mediators on reopening the Strait of Hormuz and the ending of the war, with nuclear negotiations postponed for a later stage. The US State Department and White House did not immediately respond to requests for comment on the report.
Iran has long demanded Washington acknowledge its right to enrich uranium, which Tehran says it only seeks for peaceful purposes, but which Western powers say is aimed at building nuclear weapons.
Although a ceasefire has paused full‑scale fighting in the conflict, which began with US-Israeli strikes on Iran on February 28, no agreement has been reached on terms to end a war that has killed thousands, driven up oil prices, fueled inflation and darkened the outlook for global growth.
TRUMP FACES DOMESTIC PRESSURE TO END WAR
With his approval ratings falling, Trump faces domestic pressure to end the unpopular war. Iran’s leaders, though weakened militarily, have found leverage in negotiations with their ability to stop shipping in the economically vital Strait of Hormuz, which normally carries a fifth of global oil shipments.
Tehran has largely closed the strait while Washington has imposed a blockade of Iranian ports.
Before heading to Russia, Araqchi returned to Islamabad after holding talks on Sunday in Oman.
Iranian state media said Araqchi discussed security in the strait with Omani leader Haitham bin Tariq al-Said and called for a regional security framework free of outside interference.
Araqchi said on X that the focus of his Oman talks “included ways to ensure safe transit that is to benefit of all dear neighbors and the world.”
Iran’s semi-official Tasnim news agency said topics for Araqchi’s talks with Pakistani officials included “implementing a new legal regime over the Strait of Hormuz, receiving compensation, guaranteeing no renewed military aggression by warmongers, and lifting the naval blockade.”
Iran’s envoy in Russia, Kazem Jalali, said in a post on X that Araqchi would meet with Putin “in continuation of the diplomatic jihad to advance the country’s interests and amid external threats.”
“Iran and Russia are present in a united front in the campaign of the world’s totalitarian forces against independent and justice-seeking countries, as well as countries that seek a world free from unilateralism and Western domination,” Jalali said.
On Saturday, Trump said he canceled his envoys’ visit due to too much travel and expense for what he considered an inadequate Iranian offer. Iran “offered a lot, but not enough,” he said.
Iranian President Masoud Pezeshkian told Pakistani Prime Minister Shehbaz Sharif by phone on Saturday that Tehran would not enter “imposed negotiations” under threats or blockade, an Iranian statement said.
He said the United States should first remove obstacles, including its maritime blockade, before negotiators could begin laying the groundwork for a settlement.
US AND IRAN HAVE EXTENSIVE DISAGREEMENTS
Disagreements between the US and Iran extend beyond Tehran’s nuclear program and control of the strait.
Trump wants to limit Iran’s support for its regional proxies, including Hezbollah in Lebanon and Hamas in Gaza, and curb its ability to strike US allies with ballistic missiles. Iran wants sanctions lifted and an end to Israeli attacks on Hezbollah.
After the latest diplomatic trip was called off, two US Air Force C-17s carrying security staff, equipment and vehicles used to protect US officials flew out of Pakistan, two Pakistani government sources told Reuters on Sunday.
Trump said on Saturday there was “tremendous infighting and confusion” within Iran’s leadership.
Pezeshkian said last week there were “no hardliners or moderates” in Tehran and that the country stood united behind its supreme leader.
The war has destabilized the Middle East. Iran has struck its Gulf neighbors and conflict between Israel and Iran-backed Hezbollah in Lebanon has been reignited.
In Lebanon, Israeli strikes killed 14 people and wounded 37 on Sunday, the health ministry said.
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Seismic shift in Israeli politics as opposition leaders Lapid and Bennett form joint party
(JTA) — Yair Lapid and Naftali Bennett teamed up once before to unseat Israeli Prime Minister Benjamin Netanyahu, striking an unusual power-sharing deal after Israel’s 2021 election that briefly ousted Netanyahu from power.
Now, the two men are going even further in seeking to repeat their feat. Lapid and Bennett announced on Sunday that they would run in this year’s election in a shared party called Yachad, or Together.
“Our unity is a message to the entire people of Israel: The era of division is over. The era of correction has arrived,” Bennett said at a press conference announcing the collaboration.
The two men are betting that Israelis will see their coming together as an antidote to the polarization that has deepened under Netanyahu, who was reelected in late 2022 after an 18-month interlude in which Bennett was prime minister for a year and Lapid for six months. They hope that Lapid’s centrist supporters and Bennett’s center-right backers can overlook policy differences, which they acknowledged, for the greater good of the country.
Their announcement invigorated some Israelis on Sunday who believe it is essential to unseat Netanyahu, who has been prime minister for about 14 of the last 17 years and who is facing both criminal prosecution and calls to reckon with the security failures that led to Hamas’ Oct. 7, 2023, attack on Israel. Many of them are willing to make compromises on policy nuances to achieve that goal.
But the union also ignited scorn on the right, as even some who might prefer to see Netanyahu unseated said they could no longer support Bennett if he is working with Lapid, whom they perceive as left-wing. Both Netanyahu and his far-right coalition partners posted on social media suggesting that Yachad would partner with Arab parties or even do the bidding of the Palestinian Authority’s Mahmoud Abbas. Itamar Ben-Gvir, the national security minister, posted an AI-generated image of Abbas presiding at a wedding of Lapid and Bennett, whom he called “an extreme leftist.”
Neither Bennett nor Lapid has prioritized resolving the Israeli-Palestinian conflict or supported the creation of a Palestinian state. Their 2021 coalition included an Israeli Arab party.
Current polls show that the two men alone would not garner enough votes to be able to form a coalition on their own this year. But they could negotiate to add other parties to reach a governing majority either before or after the election, which must be held before the end of October. Gadi Eisenkot, a former army chief of staff who launched his own party last year, reportedly called for a three-way union earlier this year.
Their union in some ways resembles the pre-election alliance-building conducted by Peter Magyar in Hungary, who recently unseated Netanyahu’s ally Viktor Orban there. Many Israeli critics of the current government see the election in Hungary as a template for what could happen in Israel.
In the lead-up to the Yachad announcement, Bennett in particular announced some personal policy shifts that could make him more palatable to centrist and non-Orthodox voters. He said that he would now support same-sex unions in Israel and back public transportation operating on Shabbat.
This article originally appeared on JTA.org.
The post Seismic shift in Israeli politics as opposition leaders Lapid and Bennett form joint party appeared first on The Forward.