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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Lawmakers seek 100-foot buffer zone around houses of worship to protect prayer goers from protests
(JTA) — A bipartisan group of lawmakers introduced a federal legislation Thursday in the House and Senate aimed at protecting houses of worship from disruptive demonstrations, following a series of protests outside of synagogues this year.
The Right to Worship Act was introduced by Sens. Ted Cruz, a Texas Republican, and Elissa Slotkin, a Michigan Democrat, alongside Reps. Brad Knott, a North Carolina Republican, and Tom Suozzi, a New York Democrat. It would establish a 100-foot “buffer zone” around houses of worship during religious services — mirroring similar legislation recently enacted in New York.
“The First Amendment guarantees every American the right to freely exercise their faith, and Congress has a duty to ensure that guarantee is met,” Cruz said in a statement Thursday.
The legislation would also establish civil penalties for offenders and provide pathways for individuals, including state attorneys, to seek court orders and damages in federal court. While the legislation would target protesters who knowingly disrupt scheduled religious services, houses of worship would not be required to make their schedules public.
The bill’s sponsors say the measure is aimed at conduct rather than the content of protesters’ speech.
“No one should have to push through a hostile crowd or shout over a bullhorn in an attempt to pray,” said Jonathan Greenblatt, the CEO and national director of the Anti-Defamation League, which helped lawmakers draft the legislation.
It’s the latest attempt at passing federal legislation aimed at insulating houses of worship from protest, following Suozzi’s “SACRED Act” legislation, a similar bill he introduced in April but which has not progressed in the House.
Those efforts have now been joined by Slotkin, who is Jewish, and Cruz, who has often taken aim at antisemitism within the Republican coalition over the past year.
“Exercising your right to worship should not require you to exhibit particular courage as you enter your synagogue, church, mosque, temple, mandir, or gurdwara,” Suozzi said in a statement.
The New York City Council passed a local buffer zone bill in March following a series of pro-Palestinian protests outside of synagogues that hosted Israeli real estate expos. While Jewish groups and leaders heavily advocated for the measure, it also faced opposition from civil rights leaders who said it would have a chilling effect on First Amendment protections.
This article originally appeared on JTA.org.
The post Lawmakers seek 100-foot buffer zone around houses of worship to protect prayer goers from protests appeared first on The Forward.
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Over 95% of Canadian Jewish university students report exposure to antisemitism
(JTA) — Nearly all Jewish students surveyed on Canadian university campuses said they have experienced or witnessed antisemitism, according to a new government-commissioned report.
The survey from the Department of Canadian Heritage found that 95.7% of Jewish students said they were exposed to antisemitism, with 70% saying their university did not take antisemitism seriously and 22% reporting physical violence against Jews.
“Antisemitism on Canadian campuses is neither isolated nor episodic,” said Jack Jedwab, the report’s main author, at a press conference in Ottawa on Wednesday. “It can reasonably be described as systemic.”
The surveyed students anonymously detailed rhetoric, discriminatory treatment, vandalism, intimidation and physical attacks from their classmates as well as professors and administrators. Some 45% said they experienced Holocaust denial or distortion often or sometimes, and 65% said they encountered it “at least rarely.”
One respondent said they had witnessed a friend who wears a kippah being chased out of a school building by a group of students who shouted, “There is a Jew … let’s get him.”
Another student described a professor writing that “we need to kill all Zionists, that she had worked with them and saw how evil they were.” Students also said they were pressured by peers and professors to give their opinions on Israel because they were openly Jewish.
Some 36% of respondents complained about course content or classroom discussions that “they experienced as antisemitic or biased,” while 34% said “a professor introduced Jews, Judaism, Israel, or Zionism when unrelated to the course subject.”
The survey, out Wednesday as part of a report titled Campus Antisemitism and Student Experiences, included about 900 Jewish students from schools across Canada. It was originally conducted for the government’s special envoy on antisemitism, a role that Prime Minister Mark Carney’s administration dissolved alongside an Islamophobia envoy earlier this year.
Carney replaced those offices with a new Ministerial Advisory Council on Rights, Equality, and Inclusion, which he announced in June after saying that the country was “failing Jewish Canadians.” The new council was introduced as a push to unify the government’s approach toward combating systemic prejudice, but some Jewish groups decried the elimination of distinct envoys.
Pressure has mounted on Carney’s administration to stem the tide of antisemitic attacks in Canada since 2023, including gunfire at Jewish schools and synagogues and attacks on Jewish businesses and community centers.
On the same day the report was released, an Oklahoma-based organization called Jewish Tulsa made news for urging President Donald Trump’s administration to offer refugee status to Jewish Canadians.
“With the urgency around the challenges and the inaction we see in Canada, an asylum pathway makes sense,” Joe Roberts, who leads the conservative think tank, told The Canadian Press. He said that his family moved from Ontario to Tulsa after witnessing antisemitic graffiti in his neighborhood.
Martha Piper, former president of the University of British Columbia, said the campus antisemitism report revealed “a shocking presence of campus antisemitism throughout this country along with a troubling institutional failure to respond.”
“The results suggest a university culture that is not welcoming to Jewish students and systemically tries to exclude and vilify them,” said Piper.
This article originally appeared on JTA.org.
The post Over 95% of Canadian Jewish university students report exposure to antisemitism appeared first on The Forward.
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British Conservatives face backlash for nominating a former neo-Nazi for local office
(JTA) — LONDON — Britain’s Conservative Party has defended its decision to endorse a former neo-Nazi activist as a candidate in next year’s local elections despite his imprisonment for crimes including racially aggravated harassment of Jewish former Labour MP Luciana Berger.
Conservative Party leader Kemi Badenoch said the candidate, Joshua Bonehill-Paine, had demonstrated rehabilitation through his work in countering extremism. Berger, who was prominent in the last decade for her many battles against antisemitism on the right and in her own party, said in a statement that Badendoch “got this very, very wrong.”
“This case still haunts me,” Berger, who is now a peer in the House of Lords, posted on X on Tuesday afternoon. “I feel a bit sick reading well known commentators debate his selection today and say that ‘these are precisely the people we need in public office’.”
Bonehill-Paine, 33, was imprisoned for more than two years after being convicted of multiple crimes. Bonehill-Paine had called himself “a proud antisemite” while planning a 2015 rally that aimed to undo the “Jewification of Great Britain.”
Bonehill-Paine will run for the Crewkerne South seat on Somerset Council in southwest England in May 2027, less than a decade after his release from prison in 2018. His incarceration came after he was prosecuted for sharing what a judge described as “vile” antisemitic material ahead of a planned neo-Nazi demonstration, as well as for racially aggravated harassment after publishing a series of antisemitic blog posts targeting Berger.
Among other slurs, he referred to Berger as an “evil money-grabber,” depicted her as a rodent and said the number of Jewish Labour MPs was “a problem.”
According to the Guardian, Bonehill-Paine said the Conservative Party and his local branch were aware of his past before selecting him. He told the Guardian that since his release from prison he has spoken publicly against antisemitism and extremism and has completed government-backed radicalization and counter-extremism programs.
The Conservative Campaign Headquarters responded to a Jewish Telegraphic Agency request for comment by relaying Badendoch’s remarks to reporters in Surrey on Tuesday morning.
“I think people can look at me and know that I’m not a person who would be recruiting neo-Nazis,” said Badenoch, who was raised in Nigeria and who has become an outspoken critic of rising antisemitism in Britain. “Josh is someone who actually has been certified by the Home Office to train police officers on antisemitism and on countering extremism.”
She acknowledged Bonehill-Paine’s conviction but said he has “shown contrition for his crimes, has been rehabilitated and is spending every day working to solve the very problem which he knew he had caused previously.”
She added that he is “actively working to help communities, especially Jewish communities and this is what I want to see.”
The backlash from Jewish organizations has been swift . Board of Deputies of British Jews Vice President Karen Newman stated, “It beggars belief that any party would select as a candidate a multiply convicted felon and the founder of a far-right group called National British Resistance.”
She also noted that the board had contacted the Conservative Party “to set out our concerns and call on them to rescind his selection and review their vetting processes.”
The Board of Deputies and the Jewish Leadership Council put out a separate joint statement saying they had declined the Conservative Party’s invitation to meet with Bonehill-Paine, stating that his “crimes targeting Luciana Berger and others mean that he still faces ongoing legal restrictions.”
They added, “Whilst we do believe in the possibility of rehabilitation, this should not in this case entail selection as a candidate for a major political party, and the impact of this decision on the victims ought to be a central consideration.”
Both organizations said they had agreed to meet with members of the party “to discuss their decision-making processes and to urge them to rescind this decision.”
The Jewish Labour Movement called the decision “truly appalling,” saying that Bonehill-Paine’s record, and particularly his attacks on Berger, should have disqualified him from elected office. “This is a former Neo-Nazi who was sent to prison for racially abusing a Jewish politician,” the group said.
Berger represented Liverpool Wavertree from 2010 until 2019 and entered the House of Lords last year. During her tenure she received constant antisemitic abuse, both online and in person, and was the target of several criminal incidents involving extremist harassment.
Bonehill-Paine did not respond to JTA’s requests for comment.
This article originally appeared on JTA.org.
The post British Conservatives face backlash for nominating a former neo-Nazi for local office appeared first on The Forward.
