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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Bob Dylan is changing his lyrics and his set list; what is he trying to tell us?
Nobel Prize-winning rock poet Bob Dylan once famously wrote, “You don’t need a weatherman to know which way the wind blows” (in his 1965 song “Subterranean Homesick Blues”). That may have formerly been the case, but it didn’t stop Dylan from kicking off his “Lights of Autumn Tour” in Oslo on Saturday, Oct. 17, with a setlist chock full of warnings about floods and extreme weather — a veritable apocalypse of natural disasters. He even rewrote some lines in one of his most famous and beloved songs, “Tangled Up in Blue,” to make the weather a new character in the song.
Playing “Tangled Up in Blue” in concert for the first time since 2018, Dylan revised a few verses. Where he originally sang “I had a job in the great north woods working as a cook for a spell” to kick off the third verse, Dylan instead sang “Way up in the frozen woods, teardrops touch the sky / The leaves are falling one by one, and the moments passing by,” in keeping with the “Lights of Autumn” theme. (It should be noted that Dylan has been rewriting and changing the lyrics to “Tangled” at least since 1984, when he also included the song on his opening concert of a European tour.) “Way up in the frozen woods” may also refer to Dylan’s hometown of Hibbing, Minnesota, which is so far north that you can practically see Canada from there.
On Saturday, Dylan continued to rewrite that third verse with the line “Sometimes I get so tired, sometimes I’m getting away / Lucky you found another, tomorrow’s another day.” In a clever twist, Dylan inserts the new word “lucky” into the number, which recalls the phrase “I can’t help it if I’m lucky” from the song “Idiot Wind,” also found on the 1975 album Blood on the Tracks where “Tangled Up in Blue” originated. “Lucky” also resurfaced as a cryptic moniker for Dylan himself when, in the superstar group the Traveling Wilburys that included George Harrison, Tom Petty, and Roy Orbison — all of whom took new names ending in “Wilbury” — Dylan opted for “Lucky Wilbury.” He can’t help it, indeed!
Dylan kicked off another rewritten verse with the phrase, “Things were gettin’ to cost too much,” leaving one to wonder if this was a pre-midterm election reference to the state of the U.S. economy and therefore an implicit criticism of the MAGA leader and his acolytes. Dylan also revised the music somewhat, slowing the tempo of what was once a mid-tempo rocker to a rubato ballad; he also inserted a minor chord that doesn’t exist in the original.
As noted, Dylan’s 19-song setlist included copious references to weather disasters. “The Man in the Long Black Coast” opens with the line “Crickets are chirpin’, the water is high,” and refers to trees that are “bent over backwards from a hurricane breeze.” The aptly titled “Crash on the Levee (Down in the Flood),” which he performed for the first time in over two decades, includes the lines:
Crash on the levee, mama
Water’s gonna overflow
Swamp’s gonna rise
No boat’s gonna row….
If you go down in the flood
It’s gonna be your own fault…”
Even Dylan’s choice of cover tunes seemed oriented toward the apocalyptic theme. For the first time ever, Dylan sang a Randy Newman song in concert. Keeping with the flood theme, he chose Newman’s “Louisiana 1927,” which recounts one of the worst floods ever to strike the U.S.
What’s happened down here is that the wind have changed
Clouds roll in from the north, and it starts to rain
Rained real hard, it rained for a real long time
Six feet of water in the streets of Evangeline
River rose all day, the river rose all night
Some people got lost in the flood, some people got away all right
Dylan also covered “Share Your Love” — originally recorded by Bobby “Blue” Bland in 1963 but also recorded and performed by Dylan’s former backup group, The Band — which kicks off with the line “Well, it’s an ill wind that blows no good.”
But Dylan didn’t have to go far from his own catalog to rack up mentions of climate insanity. He performed “Tryin’ to Get to Heaven,” which includes the lines “The air is getting hotter, there’s a rumbling in the skies / I’ve been wading through the high muddy water, with the heat rising in my eyes.” In “You Ain’t Goin’ Nowhere,” Dylan sang, “Clouds so swift, rain won’t lift / Gate won’t close, railings froze / Get your mind off wintertime, you ain’t goin’ nowhere.” And on “I’ve Made Up My Mind to Give Myself to You,” the seasonally appropriate narrator says, “I saw the first fall of snow, I saw the flowers come and go.”
Dylan’s tour continues tonight (Oct. 19) in Gothenburg, Sweden, before making its way through Denmark, Germany, Belgium, Switzerland, Italy, Slovenia, and Austria, and concluding in the UK in November and early December. The forecast for Sweden tonight is clear, but later in the week, the weather report says there’s a chance of a hard rain.
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Argentina’s Jewish gauchos museum vows to stay open amid leadership feud
(JTA) — BUENOS AIRES – A museum dedicated to the history of Argentinian Jewish ranchers, farmers and the cowboys known as gauchos remains open and operating despite months of tension between its former director and the local government, the head of the Entre Ríos Jewish community confirmed to the Jewish Telegraphic Agency,
The Villa Domínguez Jewish Museum about the Jewish Colonies drew international attention late last year after visitors reported water damage affecting walls, documents and historical objects. The concerns arose months after the resignation of Osvaldo Quiroga, the local historian who had led the museum for nearly 40 years and was widely associated with its preservation.
In an interview, community head Marina Garber acknowledged the tensions that led to Quiroga’s resignation in January 2025, and that since then a successor has not been named.
“We are resolving the situation with an agreement in which the building belongs to the municipality, while the Jewish community is in charge of safeguarding the objects. The museum is still operating,” Garber told JTA, and the partnership between the local municipality and Jewish community would continue.
Villa Domínguez is a rural town of around 2,000 inhabitants located 225 miles north of Buenos Aires, where international tourism centered on the country’s earliest Jewish agricultural colonies brings considerable visibility to the area.
The fate of the museum matters far beyond Villa Domínguez’s nine remaining Jews. The Jewish agricultural colonies of Entre Ríos are a defining chapter in Argentine Jewish history, tracing how immigrants from Eastern Europe built new lives as farmers and gauchos. Its future is a test of whether a legacy that belongs to Argentine Jewry as a whole can be safeguarded.
Although its director was a municipal employee, the museum itself belongs to the Jewish community. This hybrid arrangement, with no clear responsibilities divided between the two, created tensions when the images of damage were spread online. Suggestions that the Jewish museum had fallen into a state of neglect circulated online as far as Europe.
According to some sources, tensions appear to stem from a combination of the government’s limited attention to the site and the apparent resentment by some government officials that Quiroga had received inordinate media attention.
The Jewish colonies of Entre Ríos, established in the late 1890s by Jewish immigrants mostly from Eastern Europe, represent one of the largest waves of Jewish agricultural settlement in the Americas.
The Jewish Colonies Museum was founded in October 1985 to safeguard the region’s documentary and material heritage. Since 1996, it has been housed in the town’s former pharmacy building.
The museum attracts Argentine and international visitors interested in the stories of the Jewish gauchos — the immigrants who blended their Jewish and Eastern European roots with Argentine ranching culture. Heritage tours, family-history trips, academic researchers and Jewish community groups contribute to a steady flow of visitors exploring the landscapes where the Jewish gauchos built their rural lives, a journey that began more than a century ago.
For the descendants of the gauchos — many now scattered across Argentina, Israel and beyond — the institution serves as a touchstone for genealogical research and family history. Its stability is also of concern to Jewish communal organizations and Argentine officials who have promoted the Jewish colonies circuit as a pillar of religious and cultural tourism in the province.
The first ship carrying Jewish immigrants from Europe to Argentina, the SS Weser, arrived in 1889 after sailing from Hamburg to Buenos Aires. Its arrival inspired Baron Maurice de Hirsch, a German Jewish financier and philanthropist, to recognize the potential of agricultural migration and, in 1891, to create the Jewish Colonization Association (JCA) to institutionalize, fund and organize the colonies.
A tourist trail linking the various Jewish settlements has been operating for more than 20 years, made up of four communities: Basavilbaso, Villa Domínguez, Villa Clara and Villaguay. Two- and three-day tours of the area’s main Jewish sites include visits to synagogues, cemeteries, cooperatives, and local museums. Villa Clara — or simply Clara — is a small town founded in 1892 and named after Hirsch’s wife. Its Jewish museum is located inside an old railway station. Another settlement, Lucienville, is named after the couple’s son, Lucien.
The last agricultural colony founded in Entre Ríos by the JCA is Colonia Avigdor, visited regularly by students of Fundación Judaica, a major Buenos Aires network of schools and synagogues, which brings groups there for educational programs, supports local schools, and works on community development.
The national government includes the tourist trail as part of a religious tourism program, and the Buenos Aires Jewish center AMIA has a site dedicated to the colonies’ history in Entre Rios, including Villa Domínguez.
The national government and some local municipalities also include the Jewish colonies among their cultural offerings.
According to Pablo Soskin, the representative in Entre Ríos of the Argentine Jewish political umbrella organization DAIA, the museum’s director stepped down on Jan. 24, but municipal officials initially declined to accept his resignation. He subsequently took an extended leave to use up a large balance of accrued vacation days, with the municipality’s approval. When that time ran out, he was reassigned within the museum to a different, non-directorial role. The director position has remained vacant since then.
“We maintain a close relationship with the government, which has expressed its commitment to making the museum and the Jewish circuit part of the province’s tourist attractions for locals and foreigners,” Soskin told JTA. “We will continue to coordinate community, public, and private mechanisms to ensure the preservation of our heritage sites.
“This is key to understanding the contributions that the Jewish community has made to Argentina,” he added.
This article originally appeared on JTA.org.
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Israeli police arrest suspects in Washington Post journalist attack
(JTA) — JERUSALEM – Israel Police arrested 10 people on Monday on suspicion of involvement in violent acts over the weekend against journalists, foreign diplomats and Palestinians in the West Bank during the annual olive harvest.
The arrests came after international condemnation of the attacks, including by U.S. Ambassador to Israel Mike Huckabee, who is generally supportive of the current Israeli government. Prime Minister Benjamin Netanyahu has insisted it is just a handful of individuals and not representative of Israelis who live in the West Bank settlements.
“Following reports of acts of violence over the weekend, including the suspected assault of a foreign journalist and the suspected assault of foreign diplomats, the Judea and Samaria District and the Israel Security Agency (ISA) carried out a pre-dawn arrest operation as part of the ongoing investigation,” the police said in a statement, referring to the West Bank by its biblical name.
The statement said the suspects were arrested during a special pre-dawn operation conducted by the district’s Central Investigations Unit and transferred to police stations in the area for questioning.
“Following questioning, and subject to the findings of the investigation, they will be brought before a court for a hearing,” the police statement said.
The arrests come after Heidi Levine, a veteran photojournalist for The Washington Post, was attacked on Friday while photographing Palestinians harvesting their olive trees in the West Bank, an annual event that often sees violent clashes between Palestinian farmers and Israeli settlers who have increasingly moved into the same areas.
Video footage from the scene shows a group of masked settlers surrounding and attacking Levine before ripping off her camera and other personal gear. Palestinians can also be seen throwing stones at the settlers before another journalist arrives to help Levine leave the area.
The photographer was taken to a Palestinian hospital near Ramallah and later transferred to Beilinson Hospital near Tel Aviv, which reported that she was in moderate condition with lacerations across her body, a broken rib and four broken vertebrae. She also underwent surgery on her finger, the hospital said.
On Saturday, European diplomats from France, Belgium and Poland came under assault by masked settlers who forced their convoy off the road in the area of Taybeh, near Ramallah. Bernard Baudoux, a leftist mayor of Aulnoye-Aymeries, a town in northern France, was beaten, according to witnesses who spoke to international media.
Data collected by Israeli human rights organization Yesh Din and published on Sunday showed some 538 alleged incidents of settler and soldier violence over the 20-day period from Sept. 27 to Oct. 16, across 181 Palestinian communities in the West Bank. Some 269 of the incidents were directly related to the olive harvest, the organization said.
Israeli right-wing legal-aid organization Honenu confirmed the arrests on Monday and said its criminal law department would be providing the suspects with “initial legal assistance.”
“At this stage, it is unclear what the detainees are suspected of,” the organization said in a statement.
The Israel Police said that “items linking the suspects to the alleged offenses were seized, and several vehicles were confiscated.”
“The law in Judea and Samaria applies to everyone, regardless of identity or affiliation. The Israel Police is committed to professional, equal, and impartial law enforcement, based on evidence and in accordance with the law,” Israel Police Commissioner Daniel Levy said in the statement.
The issue of settler violence in the West Bank falls into a gray area of law enforcement between the Israel Police and the Israeli military, the latter of which is responsible for civilian matters in parts of the territory that are not legally under Israeli sovereignty. Israel’s police force is under the authority of the National Security Ministry headed by Itamar Ben-Gvir, a far-right nationalist who has not made clamping down on settler violence a priority.
Levy said that the ambiguity over which agency is responsible for what must be addressed.
“At the same time, a distinction must be made between responsibility for preventing incidents in the field and responsibility for investigating and enforcing the law after they occur,” Levy said.
“We will continue to coordinate with all security agencies to strengthen security and the rule of law and ensure that anyone found to have violated the law is brought to justice,” he added.
Huckabee on Saturday called for a full investigation into the attack against Levine and for the perpetrators to be prosecuted “to the fullest extent of the law.”
“Attacking a female photographer is a despicable act of terror carried out by masked cowards. Dishonorable act of senseless violence,” he wrote on X.
Israeli President Isaac Herzog also condemned the “shocking violence” and said he had called Levine to apologize.
“I expressed my deepest sorrow to Heidi and apologized for what she went through. The despicable behavior of the perpetrators of this attack does not represent the citizens or the values of the State of Israel,” he said in a statement.
Netanyahu, who is in the midst of a closely contested election campaign to retain power, condemned violence generally, but also stated that the circumstances of the attack “remain unclear.”
“We will not allow disputed incidents to be exploited to demonize the hundreds of thousands of law-abiding Jewish residents of Judea and Samaria,” he said in a statement, using the biblical names for the West Bank.
Israel’s Ambassador to the U.S. Yechiel Leiter, however, stated on CNN on Friday “unambiguously and unequivocally, that gratuitous violence perpetrated by anyone, be they Jews or Arabs, is completely unacceptable.”
He added, “If we have not yet reached a passing grade to bring Jewish vigilantes to justice, then we’ve got to do a better job. But I’m convinced that we are going to do it. I’ve been in government meetings. I’ve heard the prime minister speak emphatically about putting a stop to this.”
In a statement Monday following the arrests, Defense Minister Israel Katz said that it was time for the Israeli police to handle such crimes.
“The IDF should not and cannot be engaged in civilian law enforcement. Its role is to fight Palestinian terrorism and defend the country’s borders and the Jewish communities in Judea and Samaria and along the seam line,” he said, adding that he was preparing, in coordination with the prime minister, “a comprehensive plan to regulate civilian law enforcement activities in Judea and Samaria.”
“The plan distinguishes between the IDF’s authority in the field and the transfer of responsibility for carrying out civilian law enforcement in practice to the Israel Police’s Judea and Samaria District,” Katz said.
This article originally appeared on JTA.org.
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