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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Capers Funnye wasn’t a ‘Black Jew’ — he was a good Jew
This morning, when I woke up, it was the first time in my entire life that my spiritual leader, my rabbi and my friend, was gone. People are born and die every day, and we live totally oblivious to that fact, but I feel the absence of this one human being almost on a cellular level. And the very person I would call to help me make sense of a time like this is the one who is gone.
Rabbi Capers Funnye wasn’t your typical rabbi. How could he be, though? After all, his congregation was full of Black folks and people of color. There were also some white congregants, but for the most part, his temple was a place created for people like me to have somewhere to go and practice Judaism freely without suspicion or judgment. Beth Shalom was established over one hundred years ago by Black Jews who knew at that time that they could actually be arrested here in America, in Chicago, for daring to say out loud that they were Jewish. I know that sounds unthinkable, but it’s a historical fact: It used to be illegal in Chicago for Blacks to claim that they were Jewish.
Rabbi Funnye dedicated his life to ensuring that Black Jews wouldn’t have their Jewishness questioned.
White Jews love to reminisce about the Civil Rights Movement and their close relationship to the Black community, and this coalition brought about monumental changes to American society. But those same white Jews who marched in Selma and rode buses to Mississippi had little to no interaction with Black Jews. We were nonexistent. A myth, if you will. Some people had heard that there were Black people who called themselves Jews, but no one had actually ever seen one or met one.
We were there, but just as other Jews had hidden before, we were hiding too. We worshipped in basements, living rooms, and the backs of storefronts. We were in the shadows until Rabbi Funnye came along. He was born to leave the world a better place than he found it, and that’s exactly what he did.
Rabbi Funnye was supposed to be an AME pastor, but the church didn’t need him. The synagogue, the Jewish people, did.
I used to joke with him that I’d known him so long I could remember when he had a full head of black hair. And I did. I can remember going to services and seeing him on the bimah on Shabbat. Even as a little kid, I recognized he was different. He had a voice that could command the attention even of a pew full of antsy five-year-olds. But he also had a smile so warm that we never felt scolded. When he spoke, people couldn’t help but listen, and eventually he started saying what people wanted and needed to hear.
I watched him rise from assistant rabbi to leader.He could teach Torah in a way that held the congregation’s interest, imparting important lessons while adding levity with razor-sharp wit and perfectly timed humor.
If I’d been born male, I probably would’ve wanted to be a rabbi my whole life. I wanted to be like him. But I was a girl, and that was unthinkable.
But he made me believe I could do things.
I can remember when he started to integrate the Chicago Jewish community. When we’d go to events like Shabbat dinners or Black and Jewish seders, he was unfazed by the whispers and stares when he’d ask where the tables were for those who were both Black and Jewish. While this made the rest of us uncomfortable and, for some, unwilling to ever go back into any room where we were treated as oddities, he was undeterred.
He went back, over and over again. He would not allow the existence of Black Jews to go unacknowledged any longer. And many of us went with him. I was one. I saw how he was treated at times by white rabbis and even just by people who were white and Jewish and still felt that somehow they were better than him. It would infuriate me, but not him. He’d smile, tell a joke or one of his signature stories that would completely disarm them.
And while the behavior of some of my white co-religionists would thoroughly anger me, Rabbi Funnye understood how to deal with bigotry and hate in other ways. He grew up in it. He knew how to rise above it. Another lesson learned. He never met hate with hate or derision with derision. He met it with love.
He knew that was the only way he could move us from the shadows and out of the margins, into the mainstream. And it was also the only way that he could show white Jews we were nothing to fear or exclude.
At times, his message wasn’t popular with Black Jews who wanted nothing to do with white Jews or with white Jews who weren’t ready to accept the fact that G-d made Black Jews too.
None of that changed the fact that it was the right one.
Chief Rabbi Funnye wasn’t a Black Jew. He was a good Jew. And that is the lesson that I, and hopefully all who knew him, will learn from his life.
The post Capers Funnye wasn’t a ‘Black Jew’ — he was a good Jew appeared first on The Forward.
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All Jewish eyes are on Michigan as heated El-Sayed-Rogers Senate campaign draws to a close
(JTA) — DETROIT – The U.S. Senate race in Michigan, a deeply contentious contest that has strained Jewish relationships with the Democratic Party, drew to a bitter close Tuesday as voters headed to the polls in a race that could shape which party controls the chamber.
At its center is Abdul El-Sayed, the former county health director and Democratic nominee whose anti-corporate, Medicare For All candidacy has become a rallying cry for the national progressive movement.
His uncompromising stances on Israel have also made him a target among pro-Israel groups, including AIPAC, which has spent heavily against him in both the primary and general election. AIPAC’s rare entry into a general election race came to support El-Sayed’s opponent, Republican former congressman Mike Rogers.
One of El-Sayed’s positions on Israel — to end all U.S. military aid — was once thought a far-left pipe dream. But that has changed. On Election Day morning, Trump announced that, under his watch, nearly $4 billion in annual U.S. military aid to Israel would wind down by the end of the year. Trump said Israeli Prime Minister Benjamin Netanyahu was in agreement with the need to end aid and deny Democratic critics a point of attack.
In his announcement of the plan, Trump cited El-Sayed.
“Why should we suffer the slings like lunatics like an El-Sayed when they don’t need it?” Trump said on Fox News, referring to Israel’s financial strength.
Representatives for the El-Sayed and Rogers campaigns, and for the Republican Jewish Coalition, did not immediately return requests for comment on Trump’s new pledge. It is unclear whether it will be straightforward for the White House to halt the funding by the end of 2026, given that the existing memorandum of understanding that governs it extends to 2028.
El-Sayed’s campaign has galvanized young voters and a range of other constituencies, and he pulled ahead in the polls in the race’s final stretch. But his questioning of Israel’s existence as a Jewish state and whether it or Iran posed a greater threat to the United States, as well as his prior associations with figures such as Hasan Piker, the streamer who has spread extreme rhetoric about American Jews, have sparked concern among Jewish Michiganders.
So, too, did comments the candidate made following the March terror attack on Temple Israel, a major synagogue in the state, in which El-Sayed appeared to link the attack to Israel’s war in Lebanon after reports that the attacker lost family in an Israeli strike. Hostile behavior from some of El-Sayed’s supporters toward pro-Israel Democrats, most prominently on display at the state party’s spring convention, have also alarmed Jews. El-Sayed has pledged to stand up to antisemitism.
Some Jews who had long considered themselves Democrats, including several local Jewish leaders, have cited such controversies in pledging to vote for Rogers. In some Michigan Jewish neighborhoods, yard signs proclaim that a vote for Rogers is a vote “against antisemitism.”
Accordingly, Rogers has made a play for the Jewish vote. He told the Jewish Telegraphic Agency in October that his opponent is “anti-Jew,” while running ads that played up El-Sayed’s tenuous family associations with the Muslim Brotherhood.
Top Republicans have seized on the narrative, with President Donald Trump calling Jews “crazy” if they back El-Sayed, and Texas Sen. Ted Cruz calling him a national security threat. A Trump administration event to address antisemitism was held at a Michigan synagogue weeks before the election, though El-Sayed’s name was not mentioned there.
Jewish Democrats who had broken with El-Sayed found major validation in the race’s dramatic closing days. Democrat Haley Stevens, a strongly pro-Israel congresswoman who had narrowly lost to El-Sayed in the primary, flipped sides to endorse Rogers days after her Jewish fiancé, a Democratic megadonor, did the same.
The surprise move, which Jewish Democratic leaders joined many other prominent Democrats in criticizing, came after days of back-and-forth between Stevens and El-Sayed as she sought to publicly pressure him to condemn a PAC ad that had linked rising grocery prices to U.S. aid to Israel.
Meanwhile, some prominent Jewish Democrats in the state either avoided endorsing El-Sayed or did so with heavy reservations. Michigan’s Jewish Democratic Caucus, whose leadership has been deeply divided on El-Sayed, issued a statement Monday declaring the caucus would never vote for a Republican.
“Our commitment to the Democratic ticket remains resolute as we work to build a more inclusive coalition,” the caucus stated.
Throughout the campaign, El-Sayed has sought to reassure Jewish voters. He apologized for his Temple Israel comments; distanced himself from Piker; hired a Jewish outreach director; said in a recent “60 Minutes” interview that Israel has a right to exist; and sent mailers to Jewish households stating, “I am committed to protecting all Michigan Jews against hatred and injustice.” He told JTA in August that “the prerequisite of Jewish safety is never in question to me.”
More than 1,000 Michigan Jews have signed an open letter pledging to vote for El-Sayed, compared to 560 who have done the same for Rogers. Progressive Jewish figures of note have held salons throughout the state in a bid to convince on-the-fence Jews to back him.
Yet El-Sayed also has continued to stake out positions many Jews find alienating. He asserted in the campaign’s closing weeks that Israel was “not actually our friend” and declined during a debate to say whether Israel or Iran was the bigger danger to the U.S. His campaign also released an ad, designed to appeal to conservatives, that featured a brief clip of Tucker Carlson, the right-wing pundit who has promoted conspiracy theories about Israel. In addition, El-Sayed’s careful sidestepping of objectionable material about Jews and Israel from his ostensible allies, such as Piker and his uncle, left-wing anti-Israel pundit Cenk Uygur, has continued up to Election Day.
Ahead of Election Day, some liberal-leaning Zionist Jews tried to put pressure on El-Sayed to speak more directly to their concerns. A group of rabbis and other Jewish leaders launched Nonnegotiable Michigan in a bid to have him affirm what they called five core principles of Jewish participation in the Democratic Party, including “Jewish sovereignty in Israel.” After silence from the campaign, some of Nonnegotiable’s figureheads urged their followers to write in the 19th-century Jewish poet “Emma Lazarus” instead of voting for either candidate.
Michigan’s already small Jewish population, which numbers around 105,000 adults, has further splintered over El-Sayed’s candidacy. But it could prove pivotal to the outcome of a race that may determine control of the chamber. In 2024, the state’s Senate race was decided by fewer than 20,000 votes.
Either way, the race has crystallized the Democratic Party’s shifting fault lines over Israel — and many Jews’ growing uneasiness with their place in the liberal coalition.
This article originally appeared on JTA.org.
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Trump says US aid to Israel will stop at end of year
(JTA) — President Donald Trump on Tuesday morning said that the United States would halt billions of dollars in annual aid to Israel by the end of 2026, potentially ending decades of military support for one of America’s closest allies in the Middle East.
“We were giving them $4 billion. We are. But it gets cut off at the end of the year,” Trump declared during a call-in appearance on the “Fox & Friends” morning program on Fox News. Israel’s 10-year memorandum of understanding with the United States, which currently gives Israel $3.8 billion annually, runs through 2028 so it’s unclear how easy it would be for the White House to stop the funding this year.
Referencing Israeli Prime Minister Benjamin Netanyahu’s statement in January that he wanted to taper off aid to zero at some point in the future, Trump questioned why Republicans should have to deal with criticism from hardline pro-Palestinian Democrats like Michigan Democratic Senate candidate Abdul El-Sayed when “we give them more than anybody else and they no longer need it.”
“It’s a bad talking point,” he added. His comments came as Americans across the country are voting Tuesday in midterm elections that will determine control of the U.S. House and Senate.
“We reached an agreement on that” and Netanyahu “brought it up,” Trump continued. “He said: ‘I think it would be appropriate if we do not receive aid,’ because he understands that this is one of their points of contention.”
A growing number of Democratic congressional candidates across the United States have campaigned on a platform of reducing or halting military aid to Israel during the run-up to today’s midterm elections. This April, dozens of senators — almost all of them Democrats — voted in favor of a failed motion to block the sales of certain weapons to Israel.
Yair Golan, chairman of Israel’s liberal Democrats party, slammed Netanyahu in the wake of Trump’s statement, tweeting that “precisely at a time when Israel’s defense spending has reached enormous proportions, when Israel needs to replenish its offensive weapons stockpiles, and after air defense capabilities have been depleted following such a long war—Netanyahu logs another massive failure under his name.”
“The cessation of U.S. aid is heavy damage to Israel’s security” and “a responsible prime minister would have fought to increase American aid, not eliminate it,” added Golan, whose party opposes Netanyahu’s and is trying to form a coalition to oust Netanyahu from power following Israel’s own elections last Tuesday.
This article originally appeared on JTA.org.
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