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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Macklemore got canceled. Kanye is playing sold-out shows. What’s the difference?
Moments after Seattle rapper Macklemore led fans in New Jersey’s MetLife Stadium in a call to “Free Palestine” that ended his opening spot on a national tour, another notorious rapper, despite years of toxic, antisemitic behavior, played to a sold-out crowd in Chicago’s Soldier Field for the second night in a row: the artist formerly known as Kanye West.
On Monday, Macklemore paid the price for that Sept. 4 show where he accused Israel of genocide and apartheid while opening for English singer and songwriter Ed Sheeran. That gig ended when Robert Kraft, owner of Boston’s Gillette Stadium, said Macklemore was not welcome there for Sheeran’s two scheduled shows.
The shutout went beyond Gillette. With 10 more shows left on the tour, eight including Macklemore as the opening act, Kraft rallied other stadium owners to bar him too. Macklemore was removed.
“The venue’s and promoter’s decision was final,” Sheeran wrote on Instagram. “Macklemore coming off tour was the promoter’s decision. It was not mine. I have spent this week trying to build bridges, to find a solution and unfortunately, was unable to do so.”
On Tuesday, Sheeran’s three other opening acts and his back-up band withdrew in solidarity.
On that list of stadiums that barred Macklemore was AT&T Stadium in Arlington, Texas, where tickets to see Ye in November went on sale last week. But there was no mention of canceling that show.
Neither Soldier Field nor AT&T Stadium responded to the Forward’s inquiries about why Ye was still welcome there despite his escalating antisemitism over the years.
In 2025, his antisemitic conduct hit a fever pitch when he ran a Super Bowl ad directing viewers to an online store that briefly sold a $20 T-shirt emblazoned with a black swastika. He also released a music video on X titled “HEIL HITLER (HOOLIGAN VERSION),” featuring the lyric “So I became a Nazi, I’m the villain,” which surpassed one million views. He was banned by Twitch after appearing in a livestream giving a Nazi salute and shouting “Heil Hitler.”
So is hating Jews more acceptable than hating Israel?
Not exactly, said Ari Ingel, executive director of The Creative Community for Peace, a nonprofit dedicated to fighting antisemitism in the entertainment industry. Macklemore has shown no signs of remorse or intention to understand why his actions were harmful.
Meanwhile, Ye has paid a hefty price for his antisemitic rants over the years, losing lucrative deals with Adidas, Gap, Balenciaga and Universal Music Group. And while some still question Ye’s sincerity and he has more work to do, he did apologize, Ingel said.
“Kanye is still being held accountable for his statements,” Ingel told the Forward. “He’s not working with the biggest promoters in the industry … We have not let go of all the harm he has caused yet, but his team has put him on a better path.”
Though Ye has performed in some European shows, his headline act at this summer’s Wireless Fest in London was canceled after the U.K. denied him a visa to travel to the country. Concerts in Italy, Russia and Poland also got nixed.
Here in the U.S., his promoter has only been able to book select stadiums for this 2026 tour, including the New Orleans Superdome, San Antonio Alamodome, and two shows at Soldier Field in his hometown of Chicago.
In San Antonio, Mayor Gina Maria Ortiz Jones unsuccessfully tried to prevent Ye’s July 4 show in the city-owned stadium. But backlash against pulling the plug was too intense and the show was allowed to go on. U.S. Sen. Rick Scott also sought to cancel Ye’s June shows at Raymond James Stadium in Tampa, another publicly-owned venue scheduled to host Sheeran on Nov. 7.
Ye’s shows have featured the spectacle that he is known for – the artist performing on top of a gigantic spinning globe in the center of the stadium with billows of fog, laser light shows, fireworks and surprise guest appearances. His setlist covers the span of his career, minus the song “Heil Hitler.”
Macklemore, by contrast, commandeered what was supposed to be a family-friendly show to deliver a not-so-family-friendly, even hostile, message, Ingel said. He didn’t just speak briefly about the plight of Palestinians, which would have been within his right to do. While singing “Hind’s Hall,” his tribute to pro-Palestinian protesters who occupied a building at Columbia University, he projected images of war and encampments on giant screens and led the crowd in a call and response, creating an atmosphere where Jewish fans felt threatened.
“Ye, despite the previous statements, is not doing that at his shows,” Ingel said. “He’s not whipping up the crowd into a frenzy of antisemitic hatred.” If he did, his tour would undoubtedly come to a screeching halt.
“Stadiums are not going to allow their venues to turn into forums for hate,” Ingel said. “This is about bringing people together.”
And so far, ironically, that’s what Ye’s shows try to do by sticking to the music. Unfortunately, Ingel said, Macklemore did not.
The post Macklemore got canceled. Kanye is playing sold-out shows. What’s the difference? appeared first on The Forward.
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Feds say Cisco likely failed to protect pro-Palestinian workers from harassment
(JTA) — Cisco Systems likely violated the civil rights of Palestinian, Arab and Muslim employees, a federal agency has found, after employees were subjected to harassing messages — some of them posted by employees in an internal forum called the Connected Jewish Network.
The U.S. Equal Employment Opportunity Commission determined in June that there was “reasonable cause to believe” Cisco subjected the employees to a hostile work environment based on their national origin, religion or association in violation of Title VII of the Civil Rights Act of 1964.
The determination follows on media reports and an EEOC probe into an ugly climate at the tech company following the Oct. 7, 2023, deadly attacks by Hamas on southern Israel. Pro-Palestinian employees called on the company to end its business dealings with Israel, while Jewish employees said the company had failed to protect them from harassment by pro-Palestinian employees.
The EEOC case, however, turned in part on messages shared in the internal Connected Jewish Network forum. A complaint filed by Legal Aid at Work, which represented the Muslim and pro-Palestinian employees, said employees on the Jewish forum had “repeatedly glorified violence, joked about sending people to their deaths” and “labeled Palestinians, Arabs, and Muslims as murderous, violent, terrorists.”
“This is a massive multinational corporation with all the resources in the world and they couldn’t get it right,” Christopher Ho, a director at Legal Aid at Work, told the Guardian, which reported on the EEOC finding last month. “Thankfully the EEOC did.”
Ho said Cisco had “at best failed to take their harassment seriously” and through its inaction had sent “the implicit message that its pro-Palestinian employees were unworthy of protection.”
The letter is not a binding ruling, and both sides said the EEOC has indicated it will not sue. The finding could nonetheless strengthen employees’ cases if they pursue their own lawsuits. The employees are considering collective and individual litigation, according to media reports.
The case examines the period after a group of mostly Palestinian, Arab and Muslim employees called Bridge to Humanity circulated an open letter urging Cisco to end its business dealings with the Israeli military. More than 1,700 employees signed the letter. The employees said they were subsequently subjected to racist and Islamophobic harassment.
In August 2024, employees — including some concerned Jewish employees — filed a 76-page ethics complaint accusing more than a dozen colleagues of creating a hostile work environment through posts on the Connected Jewish Network, which was visible to all company employees, according to the Guardian.
The episode was not one-sided. Wired magazine, in a 2024 investigation into the dispute, reported that some Jewish Cisco employees also believed the company had failed to protect them from harassment by pro-Palestinian employees. One former employee told the magazine that Cisco leadership could have done more to “reduce the mess across the board.”
Legal Aid at Work believes this is the first EEOC finding against a major tech company involving discrimination against workers engaged in pro-Palestinian advocacy. Since the Oct. 7 attacks, the EEOC has made combating workplace antisemitism a major policy and enforcement priority, with scrutiny on academia and the private sector increasing under the Trump administration.
Cisco has disputed the EEOC’s determination, saying it had “thoroughly investigated all concerns and took appropriate action.” The company previously said it had removed some comments, issued discipline warnings and provided coaching to multiple employees.
The post Feds say Cisco likely failed to protect pro-Palestinian workers from harassment appeared first on The Forward.
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Mahmoud Khalil sues Columbia University citing ‘hostile environment’ for pro-Palestinian students
Mahmoud Khalil, the Palestinian Columbia University alum who was detained by the Trump administration last year, is suing his alma mater along with an Israeli dean of the school he attended for facilitating a “hostile environment” for pro-Palestinian students.
Khalil became a national symbol of the campus pro-Palestinian protest movement when he was detained in March 2025 after the government accused him of being aligned with terrorists. On Monday, he filed a civil rights lawsuit in federal court accusing the school of engaging in months-long “deliberate indifference” toward the harassment of pro-Palestinian students on campus, including at the hands of right-wing pro-Israel groups.
He contends that Columbia’s alleged indifference ultimately helped to lead to his 104-day detention by federal immigration authorities, during which he missed the birth of his first child, before being released after a federal judge ruled his detainment was likely unconstitutional. He is joined in the suit by members of the School of International and Public Affairs Palestine Working Group, a pro-Palestinian student group on campus.
“Columbia laid the groundwork for my targeting by the Trump administration through its deliberate indifference and discrimination aimed at intimidating Palestinian students,” Khalil told reporters at a press conference in New York on Monday.
SIPA’s Dean Keren Yarhi-Milo speaks during a book talk for Fareed Zakaria’s new book, “Age of Revolutions: Progress and Backlash from 1600 to the Present” at Columbia University’s School of International and Public Affairs on April 3, 2024 in New York City. (Shahar Azran/Getty Images)
In addition to the university, the suit also names Keren Yarhi-Milo, the dean of the Columbia School of International and Public Affairs, who is Israeli-American, as a defendant. The complaint says that Yahi-Milo had unfairly accused Khalil, while a student in the school, of antisemitism and harassment.
In a statement to the Jewish Telegraphic Agency, Columbia representatives defended Yarhi-Milo in general terms.
“Throughout her time at Columbia and during her service as dean, Dean Yarhi-Milo has worked with and supported students of all backgrounds, including our Palestinian, Arab, and Muslim students,” the statement reads. “The University is grateful for her tireless efforts on behalf of our students and her commitment to a campus free of discrimination and harassment.”
Columbia representatives declined to comment further on the lawsuit but said that “creating a campus environment where every member of our community feels welcome, supported, and safe is fundamental to who we are as a university. It is also a responsibility we take seriously.”
A leading figure of the encampment movement that began at Columbia before spreading to schools across the country, Khalil was the first pro-Palestinian student protest leader to be detained by the Trump administration and spent months in an immigrant detention center despite holding a green card.
In the months since a federal judge ordered his release, Khalil has filed a number of lawsuits, including against pro-Israel groups that he said “conspired” with the government to target him. He has also sued Columbia before, for disclosing student records as part of a congressional investigation.
Khalil’s latest lawsuit against Columbia claims the school violated Title VI protections for him and his fellow plaintiffs based on their ethnic identity, national origin or “affiliation with Palestine.” The lawsuit invokes the same federal civil rights law that Jewish and Israeli students have used in discrimination claims against universities, some of which have resulted in settlements.
Columbia itself signed a controversial agreement with the Trump administration last year to resolve federal civil rights investigations, paying $221 million and agreeing to a number of concessions in order to free up hundreds of millions in federal funding. During his press conference Monday, Khalil called such settlements “disgraceful.”
The suit notes that, as a student, Khalil called Yarhi-Milo “genocidal” in a message to fellow students. The suit then describes a subsequent internal university investigation into Khalil as “unfounded and retaliatory,” and claims the school “repeatedly launched meritless allegations of antisemitism against Mr. Khalil” prior to his federal detention.
During the press conference, Khalil accused Yahi-Milo of being someone who “weaponizes her identity to shield herself from legitimate concerns and criticism.” Khalil added, “Her priority has never been her students, me and my fellow students here. Her priority has always been Israel.”
The lawsuit’s examples of indifference include a claim that Columbia failed to intervene when a right-wing group, Accuracy in Media, labeled some of the members of Palestine Working Group as “Columbia’s Leading Antisemites” in messages on the side of trucks driven near campus for months after the Oct. 7, 2023, Hamas attacks. The group had targeted pro-Palestinian students in a similar fashion at several campuses.
Joseph Howley, a classics professor at Columbia who is Jewish, spoke at the press conference in support of Khalil, whom he called a friend. “We all see how the university’s anti-Palestinian racism has directly endangered its students,” said Howley, who wore a Jews for Racial and Economic Justice hat and a “Not In Our Name” shirt. “I won’t be wasting any more time on town halls or listening sessions or imagining anything.”
In a statement to JTA, Accuracy in Media president Adam Guillette said his group “uses publicly available information, and we are steadfastly opposed to doxxing. We pledge to continue delivering accountability to pro-Hamas radicals across the country.”
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