Uncategorized
Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
—
The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
Uncategorized
In Israel’s elections, where are the women?
On Oct. 27, Israelis will go to the polls at one of the most consequential moments in the country’s history. After years of war, trauma and political division, the next Knesset and government will face decisions that will shape Israel’s future for years to come.
But one question deserves significant attention: Where are the women?
Israel has long celebrated its history of women’s leadership. Golda Meir became one of the world’s first women prime ministers. Generations of Israeli women have built institutions, led social movements and fought to advance equality and democracy.
Yet despite this history, women have never achieved equal representation in Israel’s highest political institutions. Their representation has declined in key positions, and when Israel formed its war cabinet following Oct. 7, 2023, no women were included in its core membership. Women have also remained significantly underrepresented in high-level diplomatic and totally absent in peace negotiations.
For example, the senior Israeli delegation to the hostage deal negotiations in Doha in January 2025 consisted of four men, with no women among its publicly identified members. Similarly, men dominated the leadership of diplomatic negotiations concerning arrangements in Lebanon and coordination meetings regarding Iran’s nuclear program.
The numbers tell an important story.
According to a March 2026 analysis by the Israel Democracy Institute, only 31 of Israel’s 120 Knesset members were women—approximately 26 percent, below the global average of 27.5 percent. Israel’s international ranking for women’s parliamentary representation has fallen sharply, from 61st in 2022 to 92nd out of 181 countries in April 2026.
Women held just five of 24 cabinet positions, fewer than 21 percent, a substantial decline from the previous government, when women occupied approximately one-third of ministerial positions.
For more than 17 years, no woman has held any of Israel’s four most senior political positions: prime minister, foreign minister, defense minister or finance minister.
The disparity extends beyond elected office. A Knesset research report found that women accounted for 64 percent of Israel’s civil servants in 2024, yet held only 9 percent of the highest-ranking positions.
These figures are particularly troubling because, throughout Israel’s recent crises, women have demonstrated their indispensable leadership.
Since the Oct. 7 Hamas attacks on Israel, women have mobilized emergency responses, supported displaced families and kept civil society organizations functioning under extraordinary circumstances. Many have done so while confronting fear, grief and uncertainty in their own families.
Women who lead nonprofit organizations, advocacy movements and social-change initiatives develop expertise directly relevant to government. They understand how policies affect people, how institutions function, how to mobilize resources and how to bring communities together around shared challenges.
These are precisely the skills needed in public leadership.
But at the very moment Israel has depended on women’s leadership, women have had too little influence over the decisions shaping its future.
Israel’s electoral system places considerable importance on the composition of political party lists. Voters choose parties, and the placement of candidates on those lists affects who ultimately enters the Knesset. Some parties have adopted gender-balanced lists, while others have included far fewer women in positions with realistic prospects of election.
Efforts are emerging to change that. Seventeen women make up a majority of the slate for Beyachad (Together) — the merger of Naftali Bennett’s previously unnamed faction with Yair Lapid’s Yesh Atid. Meanwhile, even though ultra-Orthodox parties do not allow women to be their candidates to the Knesset, a new party called Haredi Public has included two women on their slate.
Two women whose candidacies have been particularly meaningful to me are Moran Zer Katzenstein and Moria Rodal Silfen, whose leadership I have had the privilege of witnessing firsthand through The Collective, Elluminate’s leadership advancement program. Through a Jewish and feminist lens, we invest in, train, connect and elevate women leaders advancing social change. Both women have demonstrated extraordinary courage and leadership in confronting some of Israel’s most pressing challenges.
Katzenstein, founder of Bonot Alternativa, a nonpartisan women’s organization advocating for women’s rights and
democracy, is running with The Democrats, led by Yair Golan. Her organization gained international recognition in 2023 when women dressed in the iconic red robes and white bonnets of The Handmaid’s Tale staged silent protests against Israel’s judicial reforms, becoming a powerful symbol of the pro-democracy movement.
Silfen, CEO of the Task Force on Human Trafficking and Prostitution (TFHT), was running with Benny Gantz’s Blue and White party until his decision Monday to withdraw from the race. For more than a decade, Silfen has led efforts to combat human trafficking and sexual exploitation in Israel, advancing legislative reforms and protections for vulnerable women.
Both women have been pursuing different political paths, but their candidacies illustrate a shared truth: Israel has an extraordinary reservoir of experienced women leaders ready to bring their expertise from civil society into national decision-making.
Their candidacies demonstrate what becomes possible when women move from influencing public policy through civil society to seeking a direct role in making it. But the issue goes beyond numbers on a ballot.
Representation matters because who participates in decision-making influences which experiences are heard, which questions are asked, which problems receive attention and which solutions are considered.
Consider the challenges Israel faces: rebuilding communities devastated by war, responding to trauma, strengthening democratic institutions, addressing economic pressures, supporting families and restoring trust across a deeply divided society.
Women bring essential expertise to every one of these challenges—as professionals, public servants, community leaders, researchers, entrepreneurs, advocates and members of families and communities affected by the war.
The goal is not simply to increase the number of women in office, but to ensure that Israel’s institutions benefit from the full range of leadership and expertise available in its society. What they need are opportunities, investment, visibility and access to the institutions where decisions are made. For this reason, we should continue to invest in women-led civil society organizations and the relationships that help them succeed.
These organizations are not peripheral to Israel’s future. They are developing solutions to pressing social challenges, supporting vulnerable populations, strengthening communities and creating opportunities for public participation. When women leaders connect across issues and sectors, they exchange expertise.
Whatever its political composition, Israel’s next government will confront enormous challenges. Meeting them will require the knowledge, experience and leadership of the entire population.
Golda Meir’s legacy should not simply be something Israel celebrates. It should remind us that women’s leadership belongs at the center of national decision-making.
The women who have sustained the state throughout years of crisis have demonstrated their capacity to lead. They should not have to prove it again.
The post In Israel’s elections, where are the women? appeared first on The Forward.
Uncategorized
Vance declines to endorse Netanyahu, a day after Trump backs prime minister
(JTA) — Vice President JD Vance has refused to endorse Prime Minister Benjamin Netanyahu, just a day after President Donald Trump announced his support for the incumbent Israeli leader.
“I’m not anti-endorsing. I’m not pro-endorsing,” Vance told journalist Mark Halperin in a Monday interview. “I’m not getting involved in the Israeli elections.”
“I endorse American candidates,” the vice president added, noting that he is focused on the U.S. midterms.
Trump declared his support for Netanyahu, who is running for reelection, in a Sunday Truth Social post in which he deemed the Israeli leader “a Great Warrior Prime Minister” and a vital partner in removing the Iranian threat. Recent polls show Netanyahu closely trailing former IDF chief-of-staff Gadi Eisenkot in the election, which will take place on Oct. 27.
Liberal Middle East policy advocates, including J Street, have blasted Trump’s decision to back Netanyahu, arguing that he’s acting against the interests of U.S. taxpayers.
While Vance declined to endorse the Israeli prime minister, he has previously involved himself in international elections. In April Vance joined Trump in backing then Prime Minister Viktor Orbán in Hungary, although that support did not end in victory.
Last year, the vice president also met with the leader of the far-right Alternative for German political party, AfD, in Munich but he did not issue an official endorsement for that candidate.
This article originally appeared on JTA.org.
The post Vance declines to endorse Netanyahu, a day after Trump backs prime minister appeared first on The Forward.
Uncategorized
Israeli President in Hungary for first high level talks since Orbán’s ouster
(JTA) — BUDAPEST, Hungary — Israeli President Isaac Herzog met with his Hungarian counterpart and the country’s prime minister on Tuesday in the first high-level Israeli visit since the election defeat of longtime Prime Minister Viktor Orbán.
Herzog held talks with Hungarian President András Baka at the Sándor Palace before meeting Prime Minister Péter Magyar, whose Tisza party ended Orbán’s 16 years in power in April.
Orbán’s tenure was marked by repeated confrontations with European Union institutions over democratic standards and the rule of law. He was among Israel’s staunchest supporters at the European body. The right-wing strongman also maintained close personal ties with Prime Minister Benjamin Netanyahu.
Speaking at a joint press briefing following their closed-door meeting, Herzog described Hungary as a “friend and an ally,” praised its role in promoting “balanced and constructive relations” between Israel and the European Union and expressed confidence that the relationship would continue to develop under the new government.
“Over the course of this past year, we’ve seen our strong bilateral alliance deepen considerably,” Herzog said. “By joining hands, we are harnessing the best of our creativity, resourcefulness and determination towards shaping secure economic [and] technological futures.”
Baka offered a more restrained assessment, describing relations as “cordial and stable” and saying the two countries had no “outstanding bilateral issues” and that Israel remained an “important economic partner.”
The Hungarian president also pointed to the fighting in Gaza, which has continued for more than three years, calling for unhindered deliveries of humanitarian aid to the civilian population.
“International humanitarian law must be fully respected, and aid must reach those in need safely and without interruption,” Baka said. “Any lasting peace must offer families on both sides a reason to believe that their children can grow up free from fear and insecurity that have shaped so many lives.”
Herzog said Israel does not “choose war,” and raised the threat posed by Iran and its regional proxies, including Hamas, Hezbollah and the Houthis, warning that the danger extended beyond the Middle East and required cooperation among “freedom-loving nations” to confront it.
“In recent years, we’ve contended with a clear, present and ongoing threat of terror and extremism emanating from Iran and spread through its network of radical proxies,” he said. “They may sit in the Middle East, but they threaten the entire world, and the alliance of freedom-loving nations is critical to confronting it.”
Herzog congratulated Magyar on his election victory, describing it as “an expression of Hungarian democracy” and of the “vitality and energy” of the Hungarian people.
Magyar, who took office in May, has pledged to maintain strong relations with Israel. But he reversed one of Orbán’s most consequential policies soon after he took office with a vote to remain in the International Criminal Court, overturning Orbán’s decision to withdraw after the court issued an arrest warrant against Netanyahu over alleged war crimes in Gaza.
Baka, a former Supreme Court chief justice who assumed the presidency in August, has a history with the former government. His judicial tenure was cut short under Orbán in 2012, a move the European Court of Human Rights subsequently ruled had violated his rights.
Herzog also addressed Israel’s upcoming parliamentary elections on October 27, telling his Hungarian counterpart that the country’s next government would face considerable diplomatic and security challenges.
“The next Israeli government, whatever its form, will have to contend with big challenges that go to the heart of our security and our position in the international arena,” Herzog said, expressing confidence that Israel would “continue to find an ally and friend in Hungary.”
Both presidents addressed Hungary’s Jewish community and the legacy of the Holocaust. Baka reaffirmed Hungary’s “zero tolerance” policy toward antisemitism, while Herzog recalled the destruction of Hungarian Jewish life during the Holocaust, describing its legacy as a “moral memory” guiding the present.
During Herzog’s subsequent meeting with Magyar, veteran Israeli journalist Ariel Kahana called out a question about the state of Israeli-Hungarian relations, despite questions not being part of the protocol.
“Excellent,” Magyar replied.
“I’m not responsible for the Israeli journalists,” Herzog quipped.
Herzog’s visit also includes an address to Voice of the People, an international initiative he established to bring together Jewish leaders from Israel and the Diaspora to discuss challenges facing Jewish communities, as well as a meeting with representatives of Hungarian Jewry.
The trip also carries personal significance for Herzog, whose father, former Israeli President Chaim Herzog, made the first state visit to Hungary by a sitting Israeli president in June 1991, less than two years after the restoration of diplomatic relations between the countries.
Recalling his father’s hope that relations between Israel and Hungary would continue to deepen, Herzog said he was proud to see how the relationship had developed over the intervening 35 years.
“Today, as president of the State of Israel, and as his son, I’m immensely proud to see how much that hope has become a reality,” he said.
This article originally appeared on JTA.org.
The post Israeli President in Hungary for first high level talks since Orbán’s ouster appeared first on The Forward.
