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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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US Sen. Rand Paul’s Son Apologizes After Drunken Antisemitic Insults Against Catholic Congressman
US Sen. Rand Paul (R-KY) is trailed by reporters as he arrives for the weekly Senate Republican caucus luncheon at the US Capitol in Washington, US, May 22, 2018. Photo: REUTERS/Jonathan Ernst
William Paul, the adult son of frequent Israel critic US Sen. Rand Paul (R-KY), has apologized following reports that he made antisemitic and homophobic statements while defending Rep. Thomas Massie (R-KY) to Rep. Mike Lawler (R-NY) at a Capitol Hill restaurant on Tuesday evening.
NOTUS reporter Reese Gorman witnessed the encounter at Tune Inn and wrote that the younger Paul, 33, sat a few seats down from Lawler at the bar when he introduced himself and told the congressman that if Massie lost in his upcoming primary, “your people” would be responsible.
Lawler, an Irish Catholic, asked, “My people?”
This prompted Paul to say, “Yeah, you Jews.”
Lawler then clarified his religious background, saying, “Do you think I’m Jewish? I’m not.”
Paul apologized for his error, replying, “Oh wow, I’m so sorry for calling you a Jew.”
Lawler later told reporters the comment was “just a remarkable statement in and of itself,” adding that “at one point, you know, said that he hates Jews and hates gays and doesn’t care if they die. And I think that’s f**king disgusting.”
Lawler told the New York Post that he responded to Paul mistakenly identifying him as a Jew with, “And even if I was, what’s the problem?”
“Then he got into the Middle East,” the lawmaker recounted. “And he was talking about, like, us trying to steal Iran’s land for the Jews and steal the West Bank, and I’m like, ‘What are you talking about?’”
Paul then reportedly proclaimed Jews were “un-American” and more loyal to Israel. Lawler argued back against Paul’s dual-loyalty accusations and accused him of being antisemitic.
“Paul Singer serves Israeli interests, not American interests,” Paul also said during the encounter, referring to the billionaire Republican donor and prominent Jewish supporter of pro-Israel causes.
Singer has supported Ed Gallrein, a retired Navy SEAL challenging Massie in Kentucky’s 4th Congressional District.
A new campaign ad that aired in Kentucky this week and was sponsored by Hold the Line PAC, a group backing Massie, characterized Singer as a “pro-trans billionaire” and featured a rainbow-colored Star of David behind his image while attacking Gallrein’s allies.
Critics condemned the imagery as antisemitic, arguing it invoked longstanding tropes about Jewish financial influence and used Jewish symbolism in a way designed to inflame cultural resentment.
Massie himself has been a fierce critic of Israel, condemning its military operations in Gaza and Lebanon and arguing that the Jewish state has targeted civilian infrastructure and should not receive assistance from the US.
US President Donald Trump has endorsed Gallrein and actively campaigned against Massie, who like Paul’s father is a libertarian-leaning Republican known for frequently breaking with party leadership and advocating an isolationist foreign policy.
During his outburst this week, the younger Paul also urged Lawler to watch far-right podcaster Tucker Carlson more and claimed that Massie and his father were the only legislators who care about America. In multiple postings on X, Paul promoted “Save the Republic Money Bomb” donations for Massie.
In December 2023, Massie sparked condemnation for posting a meme suggesting that Congress was more loyal to Zionism than “American patriotism.”
In recent years, meanwhile, Carlson has emerged as the leading anti-Israel commentator on the American political right, routinely advancing conspiracy theories condemning the Jewish state while heaping praise on Qatar, the longtime supporter of Hamas and the Muslim Brotherhood.
Tuesday’s exchange concluded with Paul performing an obscene gesture.
Lawler responded by asking, “Did you just give me the middle finger?”
Paul replied, “I’m sorry, yeah, I did. I’m just really drunk. I’m going to leave.” He reportedly stumbled on his way leaving the bar.
Paul attempted to apologize on X on Wednesday from his @TastyBrew1776 account, writing, “Last night, I had too much to drink and said some things that don’t represent who I really am. I’m sorry and today I am seeking help for my drinking problem.” He has struggled with his alcohol use before, pleading guilty to a drunk driving charge in 2015.
Rabbi Uri Pilichowski responded to the apology.
“You don’t just have a drinking problem, you have a Jew-hating problem,” he posted. “The Jewish sages taught, ‘Wine goes in, and secrets come out.’ You need some Jewish friends so you can correct your image of Jews.”
Conservative columnist Bethany Mandel, an advocate for Jewish outreach to antisemites, responded with an invitation to Paul, asking him, “Care to come for Shabbat dinner sometime?”
Addressing the admission of excessive drinking, Lawler told reporters, “That’s not an excuse for that type of hatred and vitriol. It’s my fourth year in Washington; that was arguably the most shocking thing I’ve witnessed.”
Lawler explained how he saw the encounter in the context of today’s rising antisemitism.
“But I mean, look, I think it speaks to a larger issue, obviously, in society and what we’re seeing among young people and what we see online,” he said. “And this is the level of hatred and vitriol, frankly, that some of my Jewish colleagues experience, but many of my constituents experience.”
Paul’s father chose not to comment on his son’s antisemitic outburst, saying to reporters on Wednesday only, “I don’t have anything for you.”
He and Massie have both faced substantial criticism for their positions on Israel.
On numerous occasions, Massie voted as the lone Republican in the House opposing bills supporting Israel and denouncing antisemitism. In October 2023, he voted against House Resolution 771, which stated that Congress “stands with Israel as it defends itself against the barbaric war launched by Hamas and other terrorists” and “reaffirms the United States’ commitment to Israel’s security.” In September 2021 he was likewise the sole Republican to oppose the Iron Dome Supplemental Appropriations Act.
In May 2022, Massie earned the distinction of being the only member of Congress to oppose a resolution honoring Jewish Americans’ heritage and denouncing a rise in antisemitic violence. He also distinguished himself further on Nov. 28, 2023, as the only legislator to vote against a resolution reaffirming Israel’s right to exist.
In January 2024, former South Carolina Gov. Nikki Haley condemned Massie as “the most anti-Israel Republican in Congress” and challenged her primary rival Florida Gov. Ron DeSantis to denounce his support.
Paul has also faced opposition for his actions against the Jewish state. In November 2018, he blocked two bills to continue military funding of Israel. Then-Florida Sen. Marco Rubio said then that “at a time when Israel faces unprecedented threats, blocking a bipartisan bill that empowers the US to stand with Israel is inexplicable.” Paul claimed that he supported Israel and that his move was intended toward encouraging the Jewish state to support its own defense.
Former Texas Rep. Ron Paul — the father of Rand and grandfather of William — has faced accusations of bigotry for decades, originating in his decision to publish a series of 1980s newsletters bearing his name which promoted racism, antisemitism, homophobia, and conspiracy theories, including one since identified by analysts as disinformation deployed by the KGB accusing the United States of creating the AIDS virus.
According to former Cato President Ed Crane, Ron Paul once told him that “his best source of congressional campaign donations was the mailing list for the Spotlight, the conspiracy-mongering, antisemitic tabloid run by the Holocaust denier Willis Carto.”
Rand has previously spoken fondly about the influence of one of his father’s antisemitic mentors, Murray Rothbard, the founder of the anarcho-capitalist and paleo-libertarian traditions who frequented the Paul family’s dinner table. During his career, Rothbard promoted Holocaust deniers, used antisemitic slurs in private correspondence, called for abolishing the Constitution to return to the Articles of Confederation, and urged Republicans to support former Ku Klux Klan leader David Duke.
“I have one of the largest Jewish populations anywhere in the country in my congressional district, and I’m not going to stop standing up for my constituents,” Lawler told reporters. “I’m going to stand up for the Judeo-Christian values that are at the core of our nation, our Constitution, and our rule of law, as I reminded Mr. Paul.”
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Israel to Extend F-35 Flight Range in Push to Build Up Military Force
A US Marines F-35C Lightning II is staged for flight operations on the flight deck of the US Navy Nimitz-class aircraft carrier USS Abraham Lincoln in support of the Operation Epic Fury attack on Iran from an undisclosed location March 3, 2026. Photo: US Navy/Handout via REUTERS
Amid a multi-front conflict and a broader drive to bolster its military capabilities, Israel has signed a new contract with Elbit Systems subsidiary Cyclone to develop an extended-range capability for the F-35 Lightning II, marking its latest effort to extend the aircraft’s operational reach and endurance.
On Thursday, Israel’s Defense Ministry announced it signed a $34 million contract with Cyclone to develop and integrate external fuel tank systems for the Lockheed Martin-manufactured platform, aimed at enhancing its operational reach and in-flight persistence during extended missions.
Based on an existing Cyclone design used on F-16 aircraft, the system is expected to reduce reliance on aerial refueling and enhance the Israeli Air Force’s flexibility in long-range operations.
The aircraft integrates stealth capabilities, advanced data fusion, and internal weapons carriage, alongside Israeli-developed electronic warfare, communications, and computing systems that are incorporated into the US-built platform architecture.
Israeli officials said the agreement is part of a broader effort to strengthen domestic defense-production capabilities, improve readiness for a prolonged period of security challenges, and preserve Israel’s regional air and strategic superiority, amid an expanding multi-front conflict against Iran and its regional terrorist proxies.
After more than three years of war, Israel is now expected to increase defense spending over the next decade by roughly $95 billion, on top of an annual defense budget that has already grown from under $27 billion to nearly $40 billion.
Earlier this month, Israel also announced a major expansion of its combat air fleet, effectively doubling its planned procurement of F-35 Lightning II aircraft from 50 to 100, while increasing its next-generation F-15 Eagle fleet from 25 to 50, as part of one of its largest long-term force modernization programs in decades.
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I run The Jewish Theological Seminary. Here’s the real story about President Isaac Herzog speaking at our commencement
Because there have been many public misstatements and mischaracterizations, I believe it is incumbent on me as chancellor of The Jewish Theological Seminary to clarify the facts about our invitation to Israeli President Isaac Herzog to serve as our commencement speaker this year.
Herzog’s leadership and public service reflect the core principles and values that underlie JTS’s enduring commitment to the state of Israel, and to a vision of Zionism that is central to our institution. His life and work, including his advocacy for strengthening Israel’s democracy and his defense of a two-state solution, align with JTS’s mission.
Our seminary’s leadership felt that awarding him an honorary degree, and having our students hear him speak directly to them, would be both a privilege and fully consistent with our love for Israel and the people of Israel. (Herzog can no longer attend the commencement in person, but will be delivering his commencement address virtually, and will receive his honorary degree in person at some date in the future.)
I am proud that JTS serves as a forum for respectful disagreement, which our choice of Herzog as speaker prompted. The Jewish world encompasses a wide range of perspectives, particularly regarding the political situation in Israel. That diversity of thought exists both within our classrooms and beyond. I welcome the voices of those who may disagree.
What is regrettable is the extent to which respectful disagreement has been drowned out by a public media spectacle.
After our initial announcement of Herzog as commencement speaker, six seniors in JTS’s undergraduate dual-degree programs with Barnard College and Columbia University wrote a letter expressing their opposition to our decision.
Those students’ concerns focused on the policies of the Israeli government in its recent wars, and in no way challenged the legitimacy of the state of Israel. They also asked some additional students and alumni of other JTS schools to sign on in support of their objections. This list of supporters included four rabbinical students, three of whom are first-year students.
As too often happens in such circumstances, the letter was shared more widely, without the students’ prior knowledge or consent. This was dismaying to several of the students, who had intended to hand deliver it to me to spark conversation. What should have been a private exchange between students and their administrators escalated in alarming ways.
The authors were publicly criticized, misidentified as rabbinical students, and labeled “anti-Zionist,” including by some parties who purport to care deeply about JTS. Calls were made for their expulsion, and unfounded accusations were directed at their characters.
Few individuals from the community called me for clarification about what was actually transpiring before rushing to judgment publicly. Absent was the principle of “dan l’chav zechut” — that we should assume the best unless proven otherwise. I was deeply saddened by the outcry.
Here’s what actually happened: After I was made aware of this letter, I invited the undergraduates who authored it to meet with me for an extended and honest conversation. What they said in that conversation made it clear that anyone who labels them as anti-Zionist is misguided.
Rather, they are thoughtful individuals whose consciences are deeply troubled by many of the actions of Israel’s current government. Our conversation gave us an opportunity to discuss the role of dissent within a committed community, the importance of understanding the totality of a public figure’s career rather than focusing on isolated statements, and the distinct responsibilities of the offices of prime minister and president of Israel.
We at JTS take our responsibility as educators seriously. First and foremost, we are here to teach our students to engage with difficult issues thoughtfully, navigate disagreement and move forward in constructive and meaningful ways.
But just as important is our obligation to support and defend them when they are portrayed unfairly in public forums by those who do not know them as we do.
We take equal pride in the students who wrote the letter raising concerns about Herzog’s role in commencement, and those who wrote a letter to me expressing strong support for it — a response I heard echoed by many.
As Noam Pianko wrote in the Forward, this kind of thoughtful and respectful exchange about Israel and Zionism at JTS is not new; it is part of a longstanding tradition and precisely the kind of engagement we should continue to foster. One of our students who favored Herzog’s appearance reflected that in our courses, “the focus is not on advancing a single vision of Zionism but on confronting the deep and often irreconcilable disagreements within it. We read competing Zionist thinkers … Each author offers fundamentally different answers to what a Jewish state should be and what it should prioritize.”
We hope the Jewish community joins us in taking pride in the thoughtful young people who are working to navigate a complex Jewish world. By embracing, supporting and educating them, we can help ensure they remain deeply connected to the Jewish community, continue to be nourished by it, and contribute to its future in meaningful ways.
The post I run The Jewish Theological Seminary. Here’s the real story about President Isaac Herzog speaking at our commencement appeared first on The Forward.