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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Qatar, Turkey Try to Circumvent Hamas Disarmament as Terror Group Escalates Crackdown in Gaza
Palestinians walk past the rubble of destroyed buildings, amid a ceasefire between Israel and Hamas, in Jabalia, northern Gaza Strip, November 6, 2025. Photo: REUTERS/Mahmoud Issa
As the United States pushes for the second phase of President Donald Trump’s Gaza ceasefire to begin, Israel is warning that Qatar and Turkey are trying to shield Hamas from disarmament as the Palestinian terrorist group seeks to reassert control over the war-torn enclave.
Qatar and Turkey have proposed alternatives to a central provision of Trump’s peace plan, according to Israeli media reports. Rather than requiring Hamas to disarm, Qatari and Turkish officials have pushed for the Islamist group either to hand over its weapons to the Palestinian Authority or place them in secure storage under international oversight.
As part of this plan, Qatar and Turkey are reportedly advocating a two‑year grace period during which Hamas could legally retain its weapons.
However, Israeli officials have rejected these options as unacceptable, arguing they would allow the terrorist group to maintain its influence in Gaza, which Hamas has ruled for nearly two decades.
Israel has made clear it will allow Hamas just a few months to give up its weapons, warning it will act unilaterally if the group is not disarmed promptly.
Turkey and Qatar, both longtime backers of Hamas, have been trying to expand their roles in Gaza’s post-war reconstruction, which experts have warned could potentially strengthen Hamas’s terrorist infrastructure.
Israeli officials have repeatedly rejected any Turkish or Qatari involvement in post-war Gaza.
The first stage of Trump’s peace plan, which took effect in October, included Hamas releasing all the remaining hostages, both living and deceased, who were kidnapped by Hamas-led Palestinian terrorists during their Oct. 7, 2023, invasion of and massacre across southern Israel. In exchange, Israel released thousands of Palestinian prisoners and detainees, including many convicted terrorists serving life sentences, and partially withdrew its military forces in Gaza to a newly drawn “Yellow Line,” roughly dividing the enclave between east and west.
Currently, the Israeli military controls 53 percent of Gaza’s territory, and Hamas has moved to reestablish control over the other 47 percent. However, the vast majority of the Gazan population is located in the Hamas-controlled half, where the Islamist group has been imposing a brutal crackdown.
The second stage of the US plan is supposed to install an interim administrative authority — a so-called “technocratic government” — deploy an International Stabilization Force — a multinational force meant to take over security in Gaza — and begin the demilitarization of Hamas.
As the international community works to implement phase two of the ceasefire deal, Qatar and Turkey are now insisting that Israel must withdraw from Gaza before Hamas can disarm — a demand Jerusalem vehemently opposes, warning it would give the terrorist group time to reassert full control over its half of Gaza and remove any incentive to disarm later on.
On Saturday, Qatari Prime Minister Mohammed bin Abdulrahman Al Thani said the international community has only achieved a “pause” in fighting, but not a full ceasefire, stressing that Israel would need to withdraw from the entire enclave to make it possible.
“A ceasefire cannot be completed unless there is a full withdrawal of the Israeli forces, there is stability back in Gaza [and] people can go in and out, which is not the case today,” Al Thani said during a press conference.
The Qatari leader also said that the mediating countries, including Turkey, Egypt, and the US, are “getting together in order to force the way forward for the next phase.”
However, Al Thani emphasized Qatar considers phase two to be “temporary,” arguing that addressing the immediate situation in Gaza alone is insufficient without tackling what he described as the underlying causes of the conflict.
“This conflict is not only about Gaza, but also the West Bank. It’s about the rights of the Palestinians for their state,” he said. “We are hoping that we can work together with the US administration to achieve this vision.”
According to the ceasefire plan, the Israeli army is required to withdraw further as the disarmament process unfolds. However, Israel has made clear that it will not pull back until Hamas disarms and other conditions are met.
“We will not allow Hamas to reestablish itself. We have operational control over extensive parts of the Gaza Strip, and we will remain on those defense lines,” Lt. Gen. Eyal Zamir, chief of staff of the Israel Defense Forces (IDF), said on Sunday. “The Yellow Line is a new border line, serving as a forward defensive line for our communities and a line of operational activity.”
Meanwhile, Turkish Foreign Minister Hakan Fidan said a credible Palestinian civil administration and a vetted, trained police force should be established before Hamas can disarm.
In a press conference, Fidan emphasized that without these conditions, expecting Hamas to disarm is neither “realistic nor doable.”
However, Hamas continues to reject full disarmament, saying the group is only open to storing or freezing its weapons in order to preserve “the Palestinians’ ability to defend themselves.”
“Hamas is willing to discuss these ideas in the context of a ceasefire or long-term truce within a political process that will lead to the establishment of a Palestinian state,” senior Hamas official Basem Naim said in a statement.
In Gaza, Hamas’s brutal crackdown has continued to escalate dramatically as the terrorist group moves to reassert control over the enclave and consolidate its weakened position.
Following the death of Yasser Abu Shabab, the leader of an armed anti-Hamas Palestinian faction, last week, Hamas has given militants a 10-day ultimatum to surrender in exchange for promises of amnesty, according to Israel’s Channel 12 and reports on social media.
Abu Shabab, a Bedouin tribal leader based in Israeli-held Rafah in southern Gaza, had led one of the most prominent of several small anti-Hamas groups that emerged in the enclave during the war that began more than two years ago.
He died last week while mediating an internal dispute between families and groups within the militia, dealing a setback to Israeli efforts to support Gazan clans against the ruling Islamist group.
Since the ceasefire took effect two months ago, Hamas has targeted Palestinians who it labeled as “lawbreakers and collaborators with Israel,” sparking widespread clashes and violence as the group moves to seize weapons and eliminate any opposition.
Social media videos widely circulated online show Hamas members brutally beating Palestinians and carrying out public executions of alleged collaborators and rival militia members.
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Ted Cruz Blasts Tucker Carlson for Plan to Buy Home in Qatar, Conduct at Doha Forum
Tucker Carlson speaks at Indiana University in Bloomington, Indiana, Oct. 21, 2025. Photo: Gage Skidmore/ZUMA Press Wire via Reuters Connect
The ongoing foreign policy feud between US Sen. Ted Cruz (R-TX) and anti-Israel podcaster Tucker Carlson continued over the weekend, with the legislator responding bluntly to the former Fox News host’s conduct and declarations at the Doha Forum in Qatar.
In reply to Carlson’s announcement on Sunday that he intended to purchase a home in Doha and reports of anti-Israel sentiments at the event sponsored by the country’s ruling monarchy, Cruz asked, “I thought fellatio was illegal in Qatar?”
Carlson had a sit-down discussion with Qatari Prime Minister Mohammed bin Abdulrahman bin Jassim Al Thani during the forum, during which the far-right media provocateur referenced widespread speculation that he was receiving Qatari money. Analysts have revealed in recent reports that Qatar, a longtime supporter of the Palestinian terrorist group Hamas and the Muslim Brotherhood’s global network more broadly, has spent tens of billions of dollars to influence US policy making and public opinion in Doha’s favor.
“I have been criticized as being a tool of Qatar, and I just want to say – which you already know – which is I have never taken anything from your country and don’t plan to,” Carlson said over the weekend. “I am, however, tomorrow buying a place in Qatar. I like the city; I think it’s beautiful. But also want to make a statement that I’m an American and a free man and I’ll be wherever I want to be. I have not taken any money from Qatar, but I have now given money to Qatar.”
Carlson later confirmed his views of Qatar to the Doha News, saying that “I like it here a lot.” He previously told his fellow far-right podcaster Steve Bannon that “they know I’m not working for Qatar.”
Cruz also responded to an X post by Carlson’s longtime business partner Neil Patel which had tagged him and featured the podcaster extending a middle finger with the text, “Greetings from the booodthirsty, terror-supporting slave state of Qatar.”
The senator affirmed the sarcastic taunt, writing, “Fact check: true.”
Conservative talk radio host Mark Levin, also a frequent critic of Carlson who has previously deployed the epithet “Qatarlson,” wrote on Monday that “Neil Patel was top policy adviser to Dick Cheney. Tucker Carlson worked for Bill Kristol. Now they’re both monarchists — Qatar first lapdogs for a terrorist dictatorship.”
The Al Thani family monarchy has run Qatar since the 1800s and has long supported the Muslim Brotherhood. The country has provided the Hamas-run government in Gaza with an estimated $1.8 billion and allows the terrorist group to host an office in Doha.
The US State Department has affirmed severe human rights abuses in Qatar, including “enforced disappearance; arbitrary arrest; political prisoners; serious restrictions on free expression, including the existence of criminal libel laws; substantial interference with the freedom of peaceful assembly and freedom of association, including overly restrictive laws on the organization, funding, or operation of nongovernmental organizations and civil society organizations; restrictions on freedom of movement; inability of citizens to change their government peacefully in free and fair elections; serious and unreasonable restrictions on political participation; extensive gender-based violence; existence of laws criminalizing consensual same-sex sexual conduct, which were not systematically enforced; and the prohibition of independent trade unions and significant or systematic restrictions on workers’ freedom of association.”
US Rep. Marjorie Taylor Greene (R-GA) defended Carlson from Cruz’s criticism.
“Canadian born Zionist Texas Senator Ted Cruz has lost his mind over Tucker Carlson,” Greene wrote Sunday on X. “You would think a United States Senator would be gravely concerned about affordability for Americans, the looming healthcare crisis, and actually passing appropriations with another government funding deadline coming end of January. But instead he’s gone mad with Tucker living rent free in his head.”
On Monday, Greene shared graphics on X critical of the American Israel Public Affairs Committee’s (AIPAC) support for President Donald Trump, writing, “I AM AMERICA FIRST. Thank you for your attention to this matter. -MTG.” One green image of a smiling, colorful Greene from “TrackAIPAC” affirms $0 in donations. This juxtaposes with a red image of a black and white, scowling Trump who has allegedly received over $230 million.
AIPAC, a prominent American lobbying group, seeks to foster bipartisan support for a strong US-Israel alliance.
In a Sunday interview with “60 Minutes,” Greene defended her decision not to vote for a measure condemning antisemitism, saying, “We don’t have to get on our knees and say it over and over again.”
Mark Dubowitz, CEO at the Foundation for Defense of Democracies, reflected on Carlson’s remarks in Doha by recalling the man’s father: “Watching Tucker in Doha, I think of Ambassador Richard W. Carlson — my former @FDD colleague and mentor. A true American patriot. A steadfast friend of Israel and the Jewish people. A fearless opponent of Islamists and Communists. May his memory be a blessing.”
While many observers both within and outside the American political right have expressed concerns about increases in antisemitic sentiment, Vice President JD Vance pushed back on the claim over the weekend.
“I think it’s kind of slanderous to say that the Republican Party, the conservative movement, is extremely antisemitic,” he said. “Do I think the Republican Party is substantially more antisemitic than it was 10 or 15 years ago? Absolutely not.”
Vance, who employs one of Carlson’s sons in his office and is reportedly friends with the podcaster, added, “I just don’t see the simmering antisemitism that’s exploding that some people claim.”
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French Nanny Faces Trial for Poisoning Jewish Family in Case Stirring Outrage Amid Rising Antisemitic Attacks
Sign reading “+1000% of Antisemitic Acts: These Are Not Just Numbers” during a march against antisemitism, in Lyon, France, June 25, 2024. Photo: Romain Costaseca / Hans Lucas via Reuters Connect
An Algerian woman residing illegally in France is set to stand trial on Tuesday on antisemitism-aggravated charges after admitting to poisoning the food of the Jewish family that employed her as a nanny, in a case that has intensified public outrage amid a surge of antisemitic attacks across the country.
The 42-year-old nanny, who has worked as a live-in caregiver for a family with three children aged two, five, and seven since November 2023, will now appear at the criminal court in Nanterre, just west of Paris, accused of poisoning them by contaminating their food and drinks with toxic substances, according to French media.
She is expected to face multiple charges, including “administering a harmful substance that caused more than eight days of incapacity for racial or religious reasons.”
The nanny, who has been living in France in violation of a deportation order issued in February 2024, is currently in custody and faces additional charges for presenting her employers with a forged Belgian identity document.
The shocking incident, first reported by Le Parisien, in January last year occurred just two months after the caregiver was hired, when the mother discovered cleaning products in the wine she drank and suffered severe eye pain from using makeup remover that had been contaminated with a toxic substance, prompting her to call the police.
After a series of forensic tests, investigators detected polyethylene glycol — a chemical commonly used in industrial and pharmaceutical products — along with other toxic substances in the food consumed by the family and their three children.
According to court documents, these chemicals were described as “harmful, even corrosive, and capable of causing serious injuries to the digestive tract.”
When the mother explained that only her family and the nanny had access to the house, she was promptly taken into police custody for questioning.
Even though she initially denied the charges against her, the nanny later confessed to police that she had poured a soapy lotion into the family’s food as a warning because “they were disrespecting her.”
“They have money and power, so I should never have worked for a Jewish woman — it only brought me trouble,” the nanny told the police. “I knew I could hurt them, but not enough to kill them.”
According to her lawyer, Solange Marel, the nanny has withdrawn her confession, maintaining that there is no proof of an antisemitic motive and that jealousy and a perceived financial grievance were the primary factors.
She also emphasized that the substances were found only in the parents’ drinks, not the children’s.
Yonathan Arfi, president of the Representative Council of Jewish Institutions of France (CRIF) — the main representative body of French Jews — is set to appear before the court on Tuesday as a witness for the family.
He described the case as “revealing of structural violence, whose singular severity should neither be minimized nor concealed.”