Uncategorized
Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
—
The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
Uncategorized
A View From Inside Iran: Silencing a Generation — Voices Lost to the Gallows
Iranian demonstrators gather in a street during anti-regime protests in Tehran, Iran, Jan. 8, 2026. Photo: Stringer/WANA (West Asia News Agency) via REUTERS
“Don’t tell Mom.”
It is a sentence that has echoed through Iran’s prisons for decades. A sentence carried through monitored phone lines in the final minutes granted to the political prisoners before execution.
It’s a closing plea made just before the state carries out a sentence from which there is no appeal in practice, regardless of what the law suggests in theory.
Political prisoners are typically permitted one final phone call. The call is brief and the tone measured. A father or a sibling answers. There is no explicit reference to what awaits. The word execution is rarely spoken aloud. Surveillance renders such candor both futile and dangerous.
Instead, there is a restraint.
“Dad … please don’t tell Mom.”
He once imagined a different future. He is a teenager with dreams. Employment. Stability. The ordinary dignity of contributing to his household. A simple life with shared meals, familiar arguments, the slow accumulation of years.
He did not anticipate becoming an example.
In the final hours, time takes on a different texture. Memory becomes intrusive. Childhood surfaces with disorienting clarity. The mind hangs between improbable hope and quiet comprehension. There may be a reprieve. Perhaps international pressure will intervene. Perhaps the sentence will be suspended. Hope flickers irrationally. But the machinery of execution is efficient. The last image is not of ideology. Not of slogans. It is of home.
And then, silence.
Executions function not only as punishment, but as communication. A message sent through prison walls into society: dissent has consequences. Protest has a cost. Silence is safer.
Within Iran’s Revolutionary Courts, outcomes in political cases are determined long before the hearing begins. Access to a lawyer is restricted. Trials may last minutes; in some cases, there are no trials. Charges such as “enmity against God” or “corruption on earth” are applied, enabling capital punishment under a broadly interpreted definition of dissent.
By the time the final call is made, the legal process has typically run its course.
What follows is administrative efficiency.
Hours later, families are notified. The burial conditions are controlled and restricted. Public mourning is not permitted. Grief itself becomes regulated.
The executions of political prisoners in Iran emerge from a judicial architecture that has long blurred the boundary between adjudication and enforcement.
Political cases are typically adjudicated in Revolutionary Courts, institutions established in the aftermath of the 1979 coup d’état to address actions perceived as threats to the state. Over time, their jurisdiction has significantly expanded. Proceedings are conducted behind closed doors. Defendants in national security cases, as defined by the regime, may not be allowed to consult their preferred attorney during the investigative stage, which is a crucial time when coerced confessions are frequently obtained.
Claims of forced confessions, brief trials, and a lack of evidentiary transparency have all been documented by human rights organizations on numerous occasions. The way charges like “enmity against God” (moharebeh) and “corruption on earth” (efsad fel-arz) are phrased leaves room for interpretation. These offenses are punishable by death under Iran’s Islamic Penal Code.
In politically sensitive cases, appeals are reviewed in minutes and without public scrutiny. The interval between sentencing and execution is usually brief, especially during nationwide protests.
The outcome is a system in which capital punishment transcends its role as a criminal penalty and instead operates as a deliberate instrument of state control and intimidation.
The right to a fair and public hearing, access to independent legal counsel, and the exclusion of evidence obtained under duress are guaranteed under international legal standards, notably those set out in the International Covenant on Civil and Political Rights, to which Iran is a member. International Law limits the use of capital punishment, where it has not been abolished, to the most serious crimes, understood to involve deliberate killing. Significant concerns arise regarding proportionality and due process when the death penalty is applied in cases related to protests. In such conditions, the legitimacy of the sentence itself is called into question, and fundamental legal protections are undermined.
Executions in this context serve a dual function: they eliminate the individual and communicate a warning to the broader public. Particularly in the aftermath of protest movements, they operate as instruments of deterrence, reinforcing the cost of dissent.
This is not merely a domestic judicial matter; it is a question of whether procedural form can substitute for substantive justice and whether the language of law can obscure the absence of its protections.
The cases differ in detail, but the structural concerns remain consistent: restricted legal representation, opaque trials, and the rapid advancement of capital sentences.
Time, in such cases, is measured not in months but in days, sometimes hours.
The international community has mechanisms at its disposal. Governments engaged in diplomatic relations with Tehran possess channels through which urgent appeals have been raised, yet these efforts have too often failed to elicit meaning response. The UN Special Rapporteur on the situation of human rights in Iran has repeatedly called for transparency and adherence to international fair trial standards, but such appeals lack effective means to hold authorities inside Iran accountable.
Public pressure matters. Diplomatic engagement matters. Clear and coordinated messaging matters. Silence, too, carries consequences.
In the context of war and ceasefire, the Islamic Republic of Iran has intensified its repressive measures, imprisoning and executing young individuals for the simple act of sharing images and videos with international media. The Internet blackout has severely restricted access to information about detainees and ordinary Iranians.
As the United States and Islamic Republic of Iran prepare to engage in more high-stakes talks in Islamabad, aimed at stabilizing a fragile ceasefire following weeks of conflict, concerns are intensifying that those at risk of execution and ordinary Iranians may face heightened risk under an increasingly vengeful policy of the regime.
For Iranians, the future remains uncertain and unsettling. Rather than offering reassurance, these negotiations are met with anxiety and distrust, as many fear that diplomatic engagement may come at the cost of further repression at home.
Amid pervasive fear and danger, the fate of millions of Iranians remains unknown.
The men and women awaiting execution today are not abstractions. They are sons and daughters who once ended a phone call with the same plea:
“Don’t tell Mom.”
The question now is not only what will happen inside prison walls, but also what will happen outside of them — in foreign ministries, in multilateral institutions, in the public conscience. Because once the sentence is carried out, there is no correction. What Iranians might face now is the aftermath of an unfinished war.
Maddie Ali is based in Iran. In addition to her academic work, she has been involved in civic activity in her hometown, including participating in and helping organize local protests alongside friends and family. Her name has been changed to protect her identity.
Uncategorized
Haftarat Shabbat Rosh Chodesh: All Who Mourn for Jerusalem
An aerial view of the Temple Mount in the Old City of Jerusalem. Photo: Wikimedia Commons.
This year, as Parshat Tazria-Metzora coincides with Shabbat Rosh Chodesh, and the weekly haftara gives way to the closing chapter of the Book of Isaiah, it is impossible to hear Yeshayahu’s stirring words of consolation this season without feeling their weight.
Almost three years have passed since the horrors of October 7th. We have lived through war fought on multiple fronts — in Gaza and Lebanon, Syria and Iran. Homes destroyed across the north, south, and center of Israel. Families cycling through bomb shelters and reserve duty. Non-stop shiva calls. And, as this haftara falls just before Yom Hazikaron, military cemeteries that have grown far too large.
Yeshayahu’s vision of comfort is addressed precisely to this kind of grief — and it places a profound and demanding condition on that comfort.
The prophet paints a future of joy and renewal: Jerusalem rebuilt, her streets once again filled with laughter and light. “Bring Jerusalem joy, exult in her, all of you who love her; celebrate her joy with her, all of you who mourned her” (Isaiah 66:10). The Gemara (Taanit 30b) reads this verse with care and draws out a powerful principle: Only those who have genuinely mourned for Jerusalem will merit sharing in her future joy. The invitation to rejoice in redemption is conditional upon having grieved.
This teaching about who truly “mourns for Jerusalem” carries urgent contemporary weight. A Pew Research Center study released last month found that American favorability toward Israel has dropped eight percentage points in a single year, with 60% of Americans now holding an unfavorable view. More troubling is the trend within the Jewish community: just last year, 73% of American Jewish respondents held a favorable view of Israel. That figure has fallen to 64% — a decline of nearly 10 points in 12 months. For those who love Zion, these are not merely political data points. They are a challenge to the very solidarity that Yeshayahu’s vision demands.
What lies behind this shift? Part of the answer is a well-funded, coordinated campaign to delegitimize the State of Israel and Zionism — visible in American higher education, in the media, and in political lobbying. This must be named and addressed.
But it would be a mistake to look only outward. We in Israel must honestly ask whether the policies and public statements of top Israeli officials have not made it easier to misrepresent Israel as a state unconcerned with minorities, insensitive to other faiths (including Jewish denominations which are not Orthodox), and willing to flatten Gaza and repopulate it with Jewish settlements. The obligation to protect the state is sacred; so too is the obligation to ensure that the vision of an independent, flourishing Jewish State remains one that Jews in Israel and the diaspora can embrace together.
“As a man is consoled by his mother, just so shall I comfort you, and in Jerusalem, you shall be consoled” (v. 13). Yeshayahu’s image of consolation is strikingly intimate — the warmth of a mother, the certainty of belonging. This comfort is not meant to be experienced alone. It is promised to a people that returns to Jerusalem together, whose grief has been communal and whose joy will be shared. Since October 7th, so many Jews worldwide have indeed mourned, prayed, donated, advocated, and made aliyah. That solidarity is real, and must not be taken for granted.
Generations ago, a visitor to the Kotel etched into its ancient stones a verse from this very haftara: “You shall look on, your heart rejoicing, while your bones grow vigorous, like grass, and the hand of the Lord becomes known to His servants” (v. 14). An anonymous hand carved those words of hope into the wall — a private prayer left for all who would come after. This person understood Yeshayahu’s meaning precisely: Our hope is not merely personal. The rejoicing, the vigorous renewal, the recognition of God’s hand in history — all of it belongs to all our people, as one.
As we approach Yom Hazikaron, mourning our fallen with aching hearts, may we recommit to the work of shared solidarity that Yeshayahu demands. May we grieve together, hold one another, and confront with honesty and courage whatever stands between us and the vision of Jerusalem restored. And may we all merit, as a nation, and not merely as individuals, to see that day of consolation soon.
Rabbi Dr. Kenneth Brander is President and Rosh Yeshiva, Ohr Torah Stone.
Uncategorized
Erdogan’s Turkey Weaponizes Judicial Mechanisms Against Israel
Turkish President Tayyip Erdogan is welcomed by Qatar’s Emir Sheikh Tamim bin Hamad al-Thani in Doha, Qatar, Oct. 22, 2025. Photo: Murat Kula/Turkish Presidential Press Office/Handout via REUTERS
As the US and Israel are attempting to eradicate the nuclear threat of Iran’s Islamist regime with Operation Epic Fury and Operation Roaring Lion, usual suspect Turkey — a nominal NATO ally of the US — undermines their efforts. Turkey has been a close ally of the Iranian Islamist regime and Hamas’ most vocal supporter on an international level. Ever since Hamas launched a horrific attack on Israeli civilians on October 7, 2023, Turkey has been opposing Israel. Now Turkey resorts to renewed threats against Israel by weaponizing its judicial mechanisms.
On Apr. 10, the regime-affiliated Istanbul Chief Public Prosecutor’s Office filed indictments against 35 top Israeli officials, including Prime Minister Benjamin Netanyahu, Defense Minister Israel Katz, National Security Minister Itamar Ben Gvir, and IDF Chief of Staff Lt. Gen. Eyal Zamir. seeking a total of more than 4,500 years in prison.
The indictments relate to Israel’s Oct. 1, 2025, interception of the Global Sumud Flotilla that was trying to breach the Israeli blockade of Islamist Hamas in Gaza. The indictment seeks aggravated life sentences as well as prison terms ranging from 1,102 years and 9 months to 4,596 years for each suspect on charges, including “crimes against humanity,” “genocide,” “deprivation of liberty,” “torture,” “damage to property,” “qualified looting,” and “obstructing, hijacking or detaining transportation vehicles.”
The supposed investigation is said to unfold within the framework of the United Nations Convention on the Law of the Sea (UNCLOS), which Turkey itself has not signed.
Israeli Premier Benjamin Netanyahu did not hold back in his response, accusing Erdogan of massacring Kurds in his own country. “Israel under my leadership will continue to fight Iran’s terror regime and its proxies, unlike Erdogan who accommodates them and massacred his own Kurdish citizens,” he wrote on X. The persecution of the Kurdish population, both inside Turkey and in neighboring countries — Syria and Iraq — by Turkish authorities, has been going on for decades. Turkey’s Foreign Ministry repeated well-known tropes of anti-Israeli propaganda, calling the Israeli premier “the Hitler of our time.”
Israeli Defense Minister Israel Katz, a vocal critic of Turkey’s aggression, also lashed out at Erdogan on X, calling him a “paper tiger.” “Erdogan, who did not respond to missile fire from Iran into Turkish territory and has proven to be a paper tiger, is now fleeing into the realm of antisemitism and calling for show trials in Turkey against Israel’s political and military leadership,” he said. “What an absurdity. A man of the Muslim Brotherhood, who massacred the Kurds, accuses Israel — defending itself against his Hamas allies — of genocide,” Katz added. “Israel will continue to defend itself with strength and determination — and he would do well to remain silent.”
Israel has established a trilateral cooperation on security, defense, and energy with Greece and Cyprus, two European states that function as Israel’s necessary strategic depth in its greater Islamic neighborhood. In an interview with state-affiliated Anadolu news agency on Apr. 13, Turkish Foreign Minister Hakan Fidan criticized Greece and Cyprus over their cooperation with Israel, warning it could heighten regional tensions. The Turkish official also claimed that Israel “may seek to characterize Turkey as a new adversary after Iran, as it cannot survive without an enemy.” Greece’s Foreign Ministry replied promptly that it owes no explanations to Turkey over its long-standing alliance with Israel.
Turkish aggressive rhetoric against Israel, Greece, and Cyprus have recurred time after time.
Turkish President Recep Tayyip Erdogan has repeatedly threatened to use military force against all three states. In this context, Israel’s growing cooperation with Greece and Cyprus is essential in lifting Israel out of its Arab surroundings and engaging with a greater Mediterranean and pro-Western security environment.
“Turkey’s latest wave of anti-Israeli rhetoric following the Israel–Greece–Cyprus cooperation mechanisms reflect a familiar pattern rather than a sudden shift. Ankara views the deepening cooperation among these three states as a direct challenge to its regional influence in the Eastern Mediterranean. Israel’s growing strategic relationship with Greece and Cyprus in the Eastern Mediterranean gives Israel an alternative regional anchor that is not dependent on Arab consensus, and it opens pathways for security cooperation that can survive diplomatic storms in the Middle East. For Turkey in particular, the Israel–Greece–Cyprus triangle is a constant reminder that Israel has options, and that attempts to corner Israel politically can push it deeper into partnerships that Turkey cannot easily penetrate,” US national security lawyer, geopolitical analyst, and fellow at the Jerusalem Center for Public Affairs Irina Tsukerman, told the Investigative Project on Terrorism (IPT).
The relations of Turkey and Hamas have run deep for decades, and have been thoroughly documented by IPT in various analyses (here and here). Erdogan’s Turkey has an ambiguous relationship with extremist Islamist ideology, having supported the Islamic State and other terrorist Islamist organizations in Syria and Libya. The Turkish government supports the notorious Muslim Brotherhood, designated by the US as a foreign terrorist organization. Erdogan himself has repeatedly met with the leadership of Hamas in Turkey.
According to Israel’s Shin Bet, Hamas has established a command post in Turkey which it uses to recruit operatives and oversee operations in the Middle East and specifically in the West Bank against Israel. In September 2023, just weeks before the October 7 assault, Israeli customs authorities seized 16 tons of explosive material sent from Turkey to Gaza, hidden behind packages of construction supplies.
In many instances after the October 7 attack, Turkish Erdogan has lauded Hamas as “a liberation group, ‘mujahideen’ waging a battle to protect its lands and people.” Just weeks after the horrific attack, Erdogan cancelled a planned visit to Israel. Turkey suspended its trade with Israel, closed its airspace to Israeli planes, and issued arrest warrants for 37 Israeli officials, including Netanyahu.
Erdogan has treated Hamas as a sort of bulwark for Turkish interests, claiming in various instances that if the Islamist organization were to be eradicated, then Israel would come for Turkey next. Meanwhile, state-affiliated Turkish media continue to portray Israel as a “number one threat” for Turkey, while they always describe Hamas as a “Palestinian resistance movement.” Even after the October 7 attacks, the Turkish leadership called for an Islamic alliance against Israel, effectively a call to jihad.
IPT Senior Fellow Ioannis E. Kotoulas (Ph.D. in History, Ph.D. in Geopolitics) is Adjunct Lecturer in Geopolitics at the University of Athens, Greece. A version of this article was originally published by IPT.