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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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21 Arab, Islamic, African States and Entities Condemn Israel’s Recognition of Somaliland
The signatories’ flags enclosed in the statement in Arabic. Photo: Screenshot via i24.
i24 News – A group of 21 Arab, Islamic and African countries, organizations and entities issued on Saturday a joint statement condemning Israel’s recognition of Somaliland sovereignty.
The statement’s signatories said that they condemn and reject Israel’s recognition of Somaliland “in light of the serious repercussions to peace and security in the Horn of Africa and the Red Sea region, and its serious impacts on international peace and security, which also reflects Israel’s clear and complete disregard for international law.”
It was signed by: Saudi Arabia, Egypt, Turkey, Iran, Pakistan, Qatar, Jordan, Algeria, Iraq, Kuwait, Oman, Libya, Palestine, Somalia, Sudan, Yemen, Comoros, Djibouti, Gambia, Maldives, Nigeria and the Organization of Islamic Cooperation (OIC).
The joint statement voiced support “for the sovereignty of Somalia and reject any measures that would undermine its unity, territorial integrity, and sovereignty over all its lands.”
The signatories also “categorically reject linking Israel’s recognition of the territory of the land of Somalia with any plans to displace the Palestinian people outside their land.”
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Nvidia, Joining Big Tech Deal Spree, to License Groq Technology, Hire Executives
A NVIDIA logo appears in this illustration taken Aug. 25, 2025. Photo: REUTERS/Dado Ruvic/Illustration
Nvidia has agreed to license chip technology from startup Groq and hire away its CEO, a veteran of Alphabet’s Google, Groq said in a blog post on Wednesday.
The deal follows a familiar pattern in recent years where the world’s biggest technology firms pay large sums in deals with promising startups to take their technology and talent but stop short of formally acquiring the target.
Groq specializes in what is known as inference, where artificial intelligence models that have already been trained respond to requests from users. While Nvidia dominates the market for training AI models, it faces much more competition in inference, where traditional rivals such as Advanced Micro Devices have aimed to challenge it as well as startups such as Groq and Cerebras Systems.
Nvidia has agreed to a “non-exclusive” license to Groq’s technology, Groq said. It said its founder Jonathan Ross, who helped Google start its AI chip program, as well as Groq President Sunny Madra and other members of its engineering team, will join Nvidia.
A person close to Nvidia confirmed the licensing agreement.
Groq did not disclose financial details of the deal. CNBC reported that Nvidia had agreed to acquire Groq for $20 billion in cash, but neither Nvidia nor Groq commented on the report. Groq said in its blog post that it will continue to operate as an independent company with Simon Edwards as CEO and that its cloud business will continue operating.
In similar recent deals, Microsoft’s top AI executive came through a $650 million deal with a startup that was billed as a licensing fee, and Meta spent $15 billion to hire Scale AI’s CEO without acquiring the entire firm. Amazon hired away founders from Adept AI, and Nvidia did a similar deal this year. The deals have faced scrutiny by regulators, though none has yet been unwound.
“Antitrust would seem to be the primary risk here, though structuring the deal as a non-exclusive license may keep the fiction of competition alive (even as Groq’s leadership and, we would presume, technical talent move over to Nvidia),” Bernstein analyst Stacy Rasgon wrote in a note to clients on Wednesday after Groq’s announcement. And Nvidia CEO Jensen Huang’s “relationship with the Trump administration appears among the strongest of the key US tech companies.”
Groq more than doubled its valuation to $6.9 billion from $2.8 billion in August last year, following a $750 million funding round in September.
Groq is one of a number of upstarts that do not use external high-bandwidth memory chips, freeing them from the memory crunch affecting the global chip industry. The approach, which uses a form of on-chip memory called SRAM, helps speed up interactions with chatbots and other AI models but also limits the size of the model that can be served.
Groq’s primary rival in the approach is Cerebras Systems, which Reuters this month reported plans to go public as soon as next year. Groq and Cerebras have signed large deals in the Middle East.
Nvidia’s Huang spent much of his biggest keynote speech of 2025 arguing that Nvidia would be able to maintain its lead as AI markets shift from training to inference.
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Russian Drones, Missiles Pound Ukraine Ahead of Zelensky-Trump Meeting
Rescuers work at the site of the apartment building hit by a Russian drone during a Russian missile and drone strike, amid Russia’s attack on Ukraine, in Kyiv, Ukraine December 27, 2025. REUTERS/Viacheslav Ratynskyi
Russia attacked Kyiv and other parts of Ukraine with hundreds of missiles and drones on Saturday, ahead of what President Volodymyr Zelensky said would be a crucial meeting with US President Donald Trump to work out a plan to end nearly four years of war.
Zelensky cast the vast overnight attack, which he said involved about 500 drones and 40 missiles and which knocked out power and heat in parts of the capital, as Russia’s response to the ongoing peace efforts brokered by Washington.
The Ukrainian leader has said Sunday’s talks in Florida would focus on security guarantees and territorial control once fighting ends in Europe’s deadliest conflict since World War Two, started by Russia’s 2022 invasion of its smaller neighbor.
The attack continued throughout the morning, with a nearly 10-hour air raid alert for the capital. Authorities said two people were killed in Kyiv and the surrounding region, while at least 46 people were wounded, including two children.
“Today, Russia demonstrated how it responds to peaceful negotiations between Ukraine and the United States to end Russia’s war against Ukraine,” Zelensky told reporters.
In Russia, air defense forces shot down eight drones headed for Moscow, the city’s mayor Sergei Sobyanin said on Saturday.
THOUSANDS OF HOMES WITHOUT HEAT
Explosions echoed across Kyiv from the early hours on Saturday as Ukraine’s air defense units went into action. The air force said Russian drones were targeting the capital and regions in the northeast and south.
State grid operator Ukrenergo said energy facilities across Ukraine were struck, and emergency power cuts had been implemented across the capital.
DTEK, Ukraine’s largest private energy company, said the attack had left more than a million households in and around Kyiv without power, 750,000 of which remained disconnected by the afternoon.
Deputy Prime Minister Oleksiy Kuleba said over 40% of residential buildings in Kyiv were left without heat as temperatures hovered around 0 degrees Celsius (32 degrees Fahrenheit) on Saturday.
TERRITORIAL CONTROL: A DIPLOMATIC STUMBLING BLOCK
On the way to meeting Trump in Florida, Zelensky stopped in Canada’s Halifax to meet Prime Minister Mark Carney, after which they planned to hold a call with European leaders.
In a brief statement with Zelenskiy by his side, Carney noted that peace “requires a willing Russia.”
“The barbarism that we saw overnight — the attack on Kyiv — shows just how important it is that we stand with Ukraine in this difficult time,” he said, announcing 2.5 billion Canadian dollars ($1.83 billion) in additional economic aid to Ukraine.
Territory and the future of the Russian-occupied Zaporizhzhia nuclear plant remain the main diplomatic stumbling blocks, though Zelensky told journalists in Kyiv on Friday that a 20-point draft document – the cornerstone of a US push to clinch a peace deal – is 90% complete.
He said the shape of U.S. security guarantees was crucial, and these would depend on Trump, and “what he is ready to give, when he is ready to give it, and for how long.”
Zelensky told Axios earlier this week that the US had offered a 15-year deal on security guarantees, subject to renewal, but Kyiv wanted a longer agreement with legally binding provisions to guard against further Russian aggression.
Trump said the United States was the driving force behind the process.
“He doesn’t have anything until I approve it,” Trump told Politico. “So we’ll see what he’s got.”
Trump said he believed Sunday’s meeting would go well. He also said he expected to speak with Putin “soon, as much as I want.”
FATE OF DONETSK IS KEY
Moscow is demanding that Ukraine withdraw from a large, densely-urbanized chunk of the eastern region of Donetsk that Russian troops have failed to occupy in nearly four years of war. Kyiv wants the fighting halted at the current lines.
Russia has been grinding slowly forwards throughout 2025 at the cost of significant casualties on the drone-infested battlefield.
On Saturday, both sides issued conflicting claims about two frontline towns: Myrnohrad in the east and Huliaipole in the south. Moscow claimed to have captured both, while Kyiv said it had beaten back Russian assaults there.
Under a US compromise, a free economic zone would be set up if Ukrainian troops pull back from parts of the Donetsk region, though details have yet to be worked out.
Axios quoted Zelensky as saying that if he is not able to push the US to back Ukraine’s position on the land issue, he was willing to put the 20-point plan to a referendum – as long as Russia agrees to a 60-day ceasefire allowing Ukraine to prepare for and hold the vote.
On Saturday, Zelensky said it was not possible to have such a referendum while Russia was bombarding Ukrainian cities.
He also suggested that he would be ready for “dialogue” with the people of Ukraine if they disagreed with points of the plan.
Russian Deputy Foreign Minister Sergei Ryabkov said Kyiv’s version of the 20-point plan differed from what Russia had been discussing with the US, according to the Interfax-Russia news agency.
But he expressed optimism that matters had reached a “turning point” in the search for a settlement.
($1 = 1.3671 Canadian dollars)