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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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This 90-year-old Jewish performer and promoter is the Zelig of folk music
Harry Tuft was in a taxi with Judy Collins, who had her guitar with her. The cab driver looked back and asked if the two of them were folk singers. They replied in the affirmative.
“Folk music is dead,” the cab driver asserted.
“We kind of chuckled a little and said, ‘Oh, really, how come?’” Tuft recalled.
“Did you see Ed Sullivan last night?”
The passengers replied that they hadn’t.
“There was a group on there called The Beatles. Folk music is dead.”
To paraphrase Mark Twain, the reports of the death of folk music were an exaggeration.
“That was a time when, really, we didn’t know what was going to happen,” Tuft said during a recent Zoom interview from his home in Denver.
“I think it’s thanks to groups like Peter, Paul and Mary and maybe somebody like Joan Baez and Judy Collins and John Denver — people who were popular enough and smart enough to appeal to a larger segment of the population. They really kept folk music alive.”
The genre lived on, also, thanks to the efforts of the now-90-year-old Tuft, who was more than a bit player in the folk music revival during the 1960s. He founded the Denver Folklore Center in 1962 and, with others in 1979, founded the Swallow Hill Music Association, which presents concerts, teaches music classes for all ages and offers outreach programs. In 2012, Tuft was inducted into the Colorado Music Hall of Fame.
Tuft was also a link in the chain that led to Bob Dylan meeting the Beatles. He also may be the only nonagenarian who released an album this year.
“Friends, Lovers & Other Strangers” includes songs by artists like Bob Dylan and Paul Simon, as well as ones by some of Tuft’s friends. It also includes a cover of the Nat King Cole Trio’s “Nature Boy.”
“I grew up in Philadelphia listening to pop music of the day on radio stations WPEN and WIBG, and R&B stations at night,” Tuft writes in the album’s liner notes. “This song was popular across the board.”
Tuft’s paternal grandfather, Dr. Jacob L. Manasses, was the founder of Bushkill Farms Camp, a Jewish boys camp in the Pocono mountains. Tuft went to Indian Lake, another Jewish camp in the Poconos. A counselor at his camp played the ukulele. Tuft, who played piano and clarinet, soon acquired a ukulele. “I found out there was such a thing as a baritone uke and it turns out that the tuning of the baritone is the same as the four highest strings of the guitar, so I was already two-thirds of the way to a guitar,” he said. “It was very customary in those days for Jewish kids somewhere in their college years to go to Europe so I bought a Chimes guitar and carried it with me.”
Tuft intended to become a doctor like his father and paternal grandfather. But his grades weren’t good enough to get into medical school. Instead, he graduated from Dartmouth in 1957 with a degree in philosophy. He went to graduate school for architecture at the University of Pennsylvania with thoughts of being a city planner.
“But music won out,” said Tuft.
While at Dartmouth, Tuft met Pete Seeger at a folk club. Seeger met with the club members in the afternoon and performed that night.
“He was really intent on getting us as a group to go out into the community and see if we could find people who had songs to offer. He arrived in a blue Plymouth station wagon with his kids on a mattress in the back. His wife, Toshi, set up a display in the hall and sold Pete’s Folkways Records after the concert. Here was this icon, this important person in my musical life in the moment, and he was just getting along,” he said.
“He requested a large log, and did a song called ‘Didn’t Old John (Cross the Water).’ It included a place to swing the axe. Unfortunately, the podium was very slick and Seeger ended up chasing the log all over the ‘stage.’”
After graduating from Dartmouth, Tuft joined the growing folk music scene that was centered around the Gilded Cage in Philadelphia. There, he met his lifelong friend Dick Weissman, a banjoist and guitarist who was in the Journeymen with John Phillips, who would go on to found the Mamas and the Papas.
Tuft eventually ventured out to Colorado, where he auditioned at The Exodus, a Denver folk club.
Tuft was told about the owner: “If he was going to hire you he would be critical and if he was not he would be nice to you. And he was nice to me, so I knew that I wasn’t going to get a job there.
“I had a repertoire that was out of the ordinary, and I was never really attracted to the ‘quote’ popular folk songs,” Tuft said. “As a matter of fact, when it came to trying to make a living playing in the bars what they wanted to hear were the popular songs by the Kingston Trio or Peter, Paul and Mary or the Brothers Four, and I didn’t know those songs.”
“I’m a sucker for a story, I’m a balladeer. I love ballads. Quite often, I do ballads of 10, 12, 14 verses because I like the form so much.”
The Exodus owner said that he thought someone could make a part-time living opening a folklore center like Izzy Young’s Folklore Center in Greenwich Village. “I sometimes joke and say that he was right. I opened a full-time folklore center in order to make a part-time living.”
Tuft also sold records, instruments, strings and accessories and it was the strings and accessories that paid the rent.
The shop became a way station for up-and-coming folk musicians traveling between Chicago and the West Coast. When Bob Dylan made his first cross-country tour and played in Denver, he had his mail forwarded to Tuft’s store.
“Even then, he had an attitude about him,” Tuft recalled. “The following summer I saw him at the Kettle of Fish in the Village, and he grudgingly acknowledged that we had met.”
After a visit to Chicago’s Old Town School of Folk Music, he started a school for Denver musicians and soon branched out into promotion. His first job was for Joan Baez who sold out a 2,400 seat house in March 1964.
Baez was involved with Dylan at that time and wanted to get him to meet The Beatles, who were playing Red Rocks on August 26. Baez was scheduled to play at the venue a couple days earlier, so a plan was hatched for her to come out a few days early so that she could meet the lads and arrange for them to meet Dylan in New York, where The Beatles were going after Denver.
The day before The Beatles’ show, Tuft and Baez went to see A Hard Day’s Night. The musicians met before The Beatles show and Tuft recalled that Baez and the band members were deferential to one another. Except for Ringo, who wasn’t interested and was reading a comic book.
Tuft also brought the Mamas and the Papas to Denver’s Municipal Auditorium Theater with 7,600 seats in 1966. Richard “Dick” Lamm, a friend and lawyer, fronted him $5,000 for the guarantee. Lamm later admitted that he had absolutely no idea who the Mamas and the Papas were. “That showed the amount of trust he had in me,” Tuft said. “And he said he was nervous until a week before the concert until they were on the cover of Life magazine.” Lamm used his profits to fund his first run for the Denver statehouse.
Later, John Denver offered his services for a benefit Tuft organized and helped raise more than $40,000 for Lamm’s successful run for governor.
Folk music endures, Tuft said, “because the best of folk music involves music. And the best of music is melodic. And whatever it is in our physical makeup that involves not just the heartbeat, which is our basic rhythm, but something about our voice, maybe, and the way we speak and our desire to communicate that all put together leads to somebody creating a song about something that happened, and if the kernel of it, either the music or the words, or both are such that people like it and repeat it and you get musical history, and history of countries and our country in particular, of the songs.”
Tuft is already putting together his next album — a double album of cowboy and western songs, traditional on one side and contemporary on the other.
“I’m a song addict,” Tuft said. “And I like to think that I have pretty decent taste in songs. Nothing pleases me more than to be able to find a new song, make it my own, and pass it on and open it up to whatever audience I’m able to bring together.”
The post This 90-year-old Jewish performer and promoter is the Zelig of folk music appeared first on The Forward.
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Israel has a lot riding on Nvidia, whose CEO resigned today
Jensen Huang, who co-founded Nvidia and has run it for 33 years, resigned as chief executive on Thursday, ending a tenure that turned a maker of video-game chips into the engine of the artificial intelligence boom. The decision followed revelations of an affair with a businesswoman whom U.S. intelligence officials suspect of being a Chinese spy, and allegations of a second relationship, with an executive who reports to him.
Colette Kress, Nvidia’s chief financial officer, will serve as interim chief executive while the board searches for a permanent successor.
The turmoil is a Silicon Valley story with a significantIsraeli subplot. Nvidia employs roughly 6,000 people in Israel, including on 18 floors of office space in a Tel Aviv skyscraper. Israel is home to the company’s largest R&D hub outside of the U.S. As well, Huang has been the driving force behind a plan to build a giant new campus in the country’s north. Huang has courted Israel for years, and the open question now is what happens to that commitment without him.
Nvidia’s Israeli business traces back to 2019, when it agreed to buy Mellanox, an Israeli chip company, for $6.9 billion. Mellanox made the technology that lets thousands of chips in a data center work together as one machine. That technology is now central to how AI data centers are built.
Huang kept Mellanox in Israel, along with its patents and its sales. The Israeli teams’ work is now woven into Nvidia’s newest products, and includes building a chip meant to rein in AI tools that act on their own.
In the second quarter of 2026 alone, Nvidia’s Israeli operation booked $17.5 billion in sales, nearly a fifth of the company’s worldwide revenue and more than four times the sales of Teva Pharmaceuticals, the multinational Israeli drugmaker. Analysts credit Nvidia with largely driving a 13% jump in Israeli tax revenue, and its workforce there has roughly doubled since Oct. 7, 2023.
A personal stake
Huang’s attachment to Israel is not purely commercial. On Oct. 7, Avinatan Or, a chip engineer at Nvidia’s Israeli operation, was captured at the Nova music festival along with his then-girlfriend, Noa Argamani, in a video seen around the world. She was rescued eight months later. Or remained a hostage for 738 days.
Nvidia colleagues held vigils with his mother, Ditza, and Huang stayed in touch with the family throughout. When Or was freed in Oct. 2025, Huang wrote to employees that “Avinatan has come home.” Huang later hosted Or and Argamani at the company’s headquarters in California. This March, as the war with Iran broke out, Huang told Israeli employees that he was “very worried” about them.
Huang has called Israel a “second home” for Nvidia.
That attachment is intended to last. In December, Nvidia announced plans for a campus in Kiryat Tivon, near Haifa, reportedly second in size only to its Silicon Valley headquarters. Construction is set to begin next year, and the offices are expected to open by 2031, with room for up to 10,000 employees.
What lies ahead
The next CEO has become a question in Israel, too. Kress, 59, has been Nvidia’s finance chief since 2013. The board says it will look both inside and outside the company for a permanent chief executive.
Haaretz speculated Thursday that two Israeli executives could be potential candidates. Both men studied at the Technion in Haifa. Michael Kagan, who was born in St. Petersburg, Russia and moved to Israel with his family after high school, co-founded Mellanox in 1999 and has been Nvidia’s chief technology officer for six years. Johny Srouji, born in Haifa to an Arab Christian family, joined Apple in 2008 and now leads its hardware work, including the chips inside its products.
Nothing so far suggests Nvidia’s plans in Israel will change. The Israeli teams work on products the company depends on, and the new campus has long been in the works.
Nvidia’s stock has fallen by about a third since early October, a loss of more than $1.5 trillion in market value, and the company is due to report earnings on Nov. 17. The numbers will matter in Israel. So will something they can’t show: whether Nvidia’s affection for the country outlasts its last CEO.
The post Israel has a lot riding on Nvidia, whose CEO resigned today appeared first on The Forward.
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I. B. Singer predicted the war between Fascism and Communism
יצחק באַשעװיס איז אַרײַן אין דער ייִדישער ליטעראַטור אין 1925, װען ער איז געװען בלויז 21 יאָר אַלט. אַז ער איז באַרימט געװאָרן אין אַמעריקע, האָט ער ניט געלאָזט איבערדרוקן אָדער איבערזעצן זײַנע פֿריִערדיקע װערק, װאָס זײַנען דערשינען אין ייִדישע צײַטשריפֿטן אין פּױלן.
לעצטנס האָט מען זײ אָבער אָפּגעזוכט און איבערגעזעצט אױף ענגליש אונטערן קעפּל „אױפֿן עולם־התּועה“. די דאָזיקע אױסגאַבע איז אַ קאָלעקטיװער אױפֿטו פֿון אַ גאַנצער גרופּע רעדאַקטאָרן און איבערזעצער, אַרײַנגערעכנט דניאל קענעדי, יאַן שװאַרץ, ראָזע װאַלדמאַן, אַגניעשקאַ לעגוטקאָ און אַנדערע.
אין זײַנע דערצײלונגען פֿון יענער תּקופֿה מאָלט באַשעװיס אַ ברײטן לײַװנט פֿון ייִדישע צרות אין דער נײַ־אױפֿגעקומענער פּױלישער רעפּובליק. כּמעט אַלע העלדן זײַנע זײַנען יורדים, װאָס שלאָגן זיך מיט די ביטערע עקאָנאָמישע באַדינגונגען און פֿאַלן נאָך טיפֿער אין יסורים און נױט.
גימפּל בעדנער, דער העלד פֿון „אױף דער עלטער“, איז אַ מאָל געװען אַ װאַסערטרעגער, אָבער איצט האָט ער מער ניט קײן כּוח פֿאַר אַזאַ אַרבעט. די אײנציקע שטיצע זײַנע קומט פֿון זײַנע טעכטער, װאָס האַלטן אַ שאַנדהױז. קײן סך אָרט איז דאָרט ניטאָ, מוז ער נעבעך ליגן אין דעם אײגענעם בעט, װוּ זײַן טאָכטער „באַדינט אירע געסט“.
דוד סװירסקי, דער העלד אין „צוריקװעגס“, קערט זיך אום קײן פּױלן פֿון ארץ־ישׂראל. אַן אַמאָליקער ציוניסט, איז ער אַנטױשט געװאָרן אינעם ציוניסטישן חלום און מיד פֿון זוכן „עבֿודה“ בײַ די חלוצישע ייִשובֿים. אָבער קײן מזל אין דער אַלטער הײם האָט ער ניט. זײַן פֿאָטער שיקט אים אַװעק, און מיר געזעגענען זיך מיט אים װען ער לאָזט זיך זוכן גליקן בײַ זײַן מאַמעס משפּחה אין אַ פֿאַרװאָרפֿענעם שטעטל.
באַשעװיס מאָלט אַ רײַכע פּאַנאָראַמע פֿון ייִדישן פּױלן נאָך דער ערשטער װעלט־מלחמה. אים זײַנען גוט באַקאַנט סײַ די אָרעמע ייִדישע גאַסן פֿון װאַרשע סײַ די װײַטע פֿאַרװאָרלאָזטע שטעטלעך. ער לאָזט דעם לײענער ממש שמעקן דעם ריח פֿונעם ביטערן דלות און ייִאוש. עס איז ניטאָ קײן נס װאָס קען ראַטעװען זײַנע העלדן פֿונעם ביטערן גורל.
די אַלטע סטאַבילע װעלט אונטער דער שליטה פֿון די מעכטיקע אימפּעריעס, דער רוסישער און דער עסטרײַך־אונגאַרישער, ליגט אין חורבֿות. די נײַע פּױלישע מלוכה איז שװאַך און אָרעם און זאָגט ניט צו קײן צוקונפֿט פֿאַר ייִדן.
אין די װערק פֿונעם װאַרשעװער פּעריאָד פֿון 1925 ביז 1935 דערקענט מען בפֿירוש די השפּעה פֿון י. ל. פּרץ, סײַ אין די פּרטימדיקע, נאַטוראַליסטישע שילדערונגען פֿון די שטעטלעך און סײַ אין די פֿיגורן פֿון כּלערלײ מערקװירדיקע פּערסאָנאַזשן: מקובלים, משׂכּילים, חסידים, ציוניסטן, אַפּיקורסים און סתּם ייִדן פֿון אַ גאַנץ יאָר.
דאָס זאַמלבוך נעמט אויך אַרײַן אינטערװיוען מיט ייִדישע מחברים, װאָס באַשעװיס האָט געמאַכט פֿאַר דער װאַרשעװער צײַטונג „ליטעראַרישע בלעטער“.
הלל צײטלין באַגריסט באַשעװיסן אין זײַן דירה, װוּ ער לערנט חסידות מיט זײַנע תּלמידים. ער האַלט, אַז מחוץ פּרץ, אַנ־סקי און דער נסתּר האָט די ייִדישע ליטעראַטור ניט קײן אמתע דערגרײכונגען. צײטלין באַדױערט, אַז ער מוז ציִען פּרנסה פֿון דער ליטעראַרישער אַרבעט און באַקלאָגט זיך, אַז ער קען קױם קריגן אַ פּאָר גראָשן פֿאַר זײַנע װערק. אָבער פֿאַר לערנען נעמט ער ניט קײן געלט.
מלך ראַװיטש זעט אױס מער װי אַ דײַטש אײדער אַ ייִד, שרײַבט באַשעװיס. אַנשטאָט צו באַגריסן באַשעוויסן מיט אַ „שלום־עליכם“ װײַזט ראַװיטש אױפֿן זײגער, װײַל באַשעװיס איז אַ פּאָר מינוט שפּעט. נאָך אײדער באַשעװיס שטעלט אַ פֿראַגע, הײבט ראַװיטש אָן צו דערצײלן װעגן זײַן ליטעראַרישן װעג. ער גיט באַשעװיסן אַ גאַנצע דרשה װעגן זײַן „אידעאַליסטישן“ צוגאַנג צו ליטעראַטור: די אידײ איז דער עיקר, זי איז די „נשמה“ פֿון אַ קונסטװערק. פֿאַר ראַװיטשן זײַנען די װיכטיקסטע ייִדישע דיכטער פּרץ מאַרקיש און ה. לײװיק.
דער סאַמע לעבעדיקסטער שמועס האָט באַשעװיס מיט פּרץ מאַרקיש. ער כאַפּט מאַרקישן ממש אַ פּאָר שעה פֿאַר זײַן צוריקפֿאָרן קײן סאָװעטן־פֿאַרבאַנד אין יולי 1926. מאַרקיש איז אױפֿגערעגט, מסתּמא ווײַל ער מוז צוריקפֿאָרן, און „שרײַט“ זײַנע ענטפֿערס צו באַשעװיסעס פֿראַגעס.
ליטעראַטור איז פֿאַר מאַרקישן די „לעבעדיקע אָרגאַנישע ענערגיע“ װאָס פֿליסט פֿונעם יחיד צו דעם כּלל און צוריק. ליטעראַטור האָט ניט קײן צװעק, זי איז אַן אײביקער פּראָצעס פֿון װערן.
מאַרקיש טענהט, אַז די רעװאָלוציעס, מלחמות און פּאָגראָמען צװינגען מענטשן צו קערן זײערע פּנימער צו דעם רעאַלן לעבן. און איצט, האַלט ער, קומט די ייִדישע ליטעראַטור נענטער צו אָט דער נאַקעטער װירקלעכקײט.
עטלעכע חדשים נאָך מאַרקישעס אָפּפֿאָרן קײן סאָװעטן־פֿאַרבאַנד האָט זיך ישׂראל יהושע זינגער, באַשעװיסעס עלטערער ברודער, אומגעקערט קיין אַמעריקע פֿון אַ צװײ־חדשימדיקער רײַזע איבער „נײַ־רוסלאַנד“.
לױט זײַן אײַנדרוק, האָט די סאָװעטישע קונסט אָנגעװױרן דעם גײַסט פֿונעם ראַדיקאַלן אַװאַנגאַרד און האָט זיך אומגעקערט צום טראַדיציאָנעלן רעאַליזם. די דאָזיקע טענדענץ איז זינגערן געװען צום האַרצן װײַל ער איז אַלײן געװען אַן אָנהענגער פֿונעם רעאַליסטישן סטיל.
צום באַדױערן האָט דער איבערזעצער דאָ געמאַכט אַ פּאָר גרײַזן אין די נעמען פֿון סאָװעטישע שרײַבער: דער מחבר פֿון „גאַלאָפּ“ הײסט עזרא פֿינינבערג און ניט Feinberg, און איציק קיפּניס איז ניט קײן E. Kipnis. דערצו איז דער ענגלישער אױסלײג פֿון ייִדישע נעמען ניט אױסגעהאַלטן: איזי כאַריקס נאָמען שרײַבט מען סײַ Kharik סײַ Charik.
באַשעװיס האָט פֿאָרמולירט זײַן אײגענעם עסטעטישן אַני־מאמין אינעם עסײ „צו דער פֿראַגע װעגן דיכטונג און פּאָליטיק“, װאָס איז אַרױס אינעם קלײנעם ליטעראַרישן זשורנאַל „גלאָבוס“ אין 1932.
דאָס איז אַ װיכטיקער דאָקומענט אין דער געשיכטע פֿון דער ייִדישער ליטעראַטור, און עס קומט אַ ייִשר־כּוח די רעדאַקטאָרן און דער איבערזעצערין װעראַ סאַבאָ פֿאַר מאַכן דעם דאָזיקן מקור צוטריטלעך אױף ענגליש.
„דער גײַסט פֿון פּאָליטיק האָט אפֿשר נאָך קײן מאָל נישט אַזױ אַרומגעכאַפּט דעם מענטש װי הײַנט. […] די מלחמה צװישן װעלט־פּראָלעטאַריאַט און דעם פֿאַשיזם דערנענטערט זיך. אידעיִש איז די אַרמײ פֿון דער צוקונפֿטיקער װעלטשלאַכט שױן מאָביליזירט.“ אַזױ שטעלט באַשעװיס זײַן דיאַגנאָז דער תּקופֿה, װאָס װעט זיך ענדיקן מיטן חורבן.
באַשעװיס שרײַבט מיט לײַדנשאַפֿט און קלאָרקײט. ער איז אַ שאַרפֿער קריטיקער פֿון ראַדיקאַלע פּאָליטיקער, סײַ די רעכטע פֿאַשיסטן סײַ די לינקע קאָמוניסטן. סײַ די, סײַ יענע „צײלן שױן זײערע סטאַדעס און מ׳באַשטימט יעדן זײַן אָנטײל אין דעם צוקונפֿטיקן בלוטבאָד.“ די פּאָליטיקער פֿאָדערן, אַז אַ שרײַבער זאָל ענטפֿערן אױף דער פֿראַגע: „מיט װעמען גײסטו? פֿאַר װעמען ביסטו?“
אָבער דער קינסטלער, האַלט באַשעװיס, איז בטבֿע אַנדערש פֿון דעם פּאָליטיקער. דאָס איז „דער מענטשן, פֿאַר װעלכן די פֿלײש־אַריטמעטיק פֿון פּאָליטיקער איז פֿרעמד און עקלדיק“.
אַלע עכטע קינסטלער האָבן „אײן בשותּפֿותדיקע אײגנשאַפֿט: זײ האָבן אָפֿענע אױגן צו זען, װי אומגליקלעך דער מענטש איז. דערין באַשטײט זײער טאַלאַנט.“
ער איז געװען בטבֿע אַ פּעסימיסט, װאָס האָט ניט געגלױבט אין גליקלעכע חלומות. די סאַמע געלונגענע פּערסאָנאַזשן זײַנע האָבן ניט קײן מזל אין לעבן, סײַ אין פּױלן פֿאַרן חורבן און סײַ שפּעטער אין אַמעריקע. זײַנע ווערטער אין אָט דעם אַרטיקל דינען טאַקע ווי אַ שליסל צו באַשעװיסעס קינסטלערישן װעלטבאַנעם.
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