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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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As the last generation of Holocaust survivors die, is AI the future of Holocaust education?
At a Brooklyn synagogue on a recent Monday afternoon, a video of Holocaust survivor Sonia Warshawski played on a two-foot-tall box. Seated in a leopard-print chair, her hands folded in her lap, Warshawski blinked and nodded her head expectantly on a continuous loop.
“Did anyone else from your family survive?” a Hebrew school student asked the AI-powered avatar.
The video cut to a separate clip. Warshawski said she and her sister had survived. Her brother, mother and father did not.
Warshawski, who survived three concentration camps and ran a tailoring shop in Kansas City until 2023, had made it part of her life’s mission to tell her story wherever she could. She spoke with students, filmed the 2016 documentary Big Sonia about her life, and was even a guest speaker at a local prison.
But Warshawski knew she wouldn’t live forever. So in 2021, with the help of the interactive media company StoryFile and her granddaughter’s production company, Inflatable Film, Warshawski recorded answers to hundreds of questions about her life, from “What do you remember about the death march?,” to “Why do you like leopard print so much?” Those answers were loaded into an AI-powered avatar of Warshawski that can converse through a video screen, which debuted as an exhibit at the Museum of Kansas City last year.
The technology also caught the attention of the Blue Card, a nonprofit that provides financial assistance to Holocaust survivors in need. The organization adapted it into a portable format and brought the virtual Warshawski to 20 schools and community centers across the New York area over the past year, with plans to expand nationwide. A parallel effort from the USC Shoah Foundation, called “Dimensions in Testimony,” also enables students to have conversations with virtual versions of Holocaust survivors.
The initiative reflects recognition that as survivors age, a model of Holocaust education built on firsthand testimony will be increasingly difficult to sustain. No lesson plan can match the impact of hearing directly from survivors, many of whom dedicate their golden years to speaking tours retelling their traumatic stories. But 90% of the world’s roughly 200,000 living Holocaust survivors are projected to die in the next 15 years. And for aging survivors — who have already lost so much of their lives to violence and deprivation — the weight of transmitting Holocaust memories to the next generation is a burden they cannot shoulder alone.
“It’s absolutely the future of Holocaust education,” said Masha Pearl, the Blue Card’s executive director. “It actually is as close as possible to hearing a live survivor speak.”
Warshawski’s story
Warshawski grew up in Międzyrzec, Poland, and was 17 years old when she and her family were forced into a ghetto. Sonia and her mother were deported to the Majdanek death camp, where she watched Nazis march her mother to her death via gas chamber. Warshawski was then sent to Auschwitz-Birkenau, where she was forced to spread her fellow prisoners’ ashes as fertilizer, and then to the Bergen-Belsen concentration camp, where she was shot in the chest on liberation day.

She recovered and met her husband, John, at the Bergen-Belsen displaced persons camp. The couple moved to Kansas City in 1948.
Using AI technology, students can ask the virtual Warshawski about all of those harrowing moments — with the added benefit that the real-life Warshawski only had to recall them once.
Many survivors “suffer from depression and PTSD, and it’s very difficult for them to recount these extremely painful experiences,” Pearl said. “This actually bypasses that in a way.”
The interactive element is also engaging for kids, Pearl said. At the Conservative synagogue Temple Sholom, after watching Big Sonia, nearly all 25 students ages 10 to 13 — half from the parochial school at the church across the street — raised their hands to ask the virtual Warshawski a question. A few students stayed after the programming had formally ended to ask more.
“It’s the same thing I heard from my uncle’s great grandpa,” said fifth-grader Noah Stein, who attends Hebrew school at Temple Sholom. “It’s amazing — I’ve never seen something like that.”
An imperfect technology
Warshawski, now 100 years old and still going strong, celebrated her birthday in November at a party with more than 1,000 people. But she doesn’t have as much energy as she used to and was unavailable to interview for this piece. So I interviewed her avatar instead.
My question — how she felt about her memory being preserved through AI — triggered an unrelated response.
“After we left [Majdanek], there were still people there, and I must tell you, one day when I was…”
“Can we pause this?” said Rechan Meshulam, special projects director at the Blue Card, who operated the technology at Temple Sholom.
Meshulam said the system had not matched my question to the correct response. She then manually selected the closest question, “Are you glad that you recorded this with StoryFile?”
“I feel this is a very important thing for the people in the world, not to forget and [to] read more about it. Read more history,” Warshawski said. “I’m very grateful that I had a chance to do it. I am thanking the Almighty for it, to give me the strength still to go on.”
The initial mismatched response illustrated the technology’s limits: Warshawski can only answer questions that StoryFile asked her during the original interview in 2021. If a question is similar enough, the AI is designed to redirect Warshawski to the appropriate answer. But this didn’t seem to work in practice. Whenever a student asked a question outside the suggested question bank, operators had to ask the student to rephrase — or pause Warshawski and jump in with their own knowledge about her story.
But according to Pearl, the limited scope of questions is a feature, not a bug. Limiting Warshawski to questions she actually answered prevents her words from being taken out of context or misconstrued, Pearl said.
“Sonia cannot tell you what the weather is today, what her thoughts are on politics — anything that’s really current,” Pearl said. “She can only speak to her experience.”
Not everyone draws the same line. Last year, a Utah-based tech startup called SchoolAI drew controversy for its AI-generated version of Anne Frank, which spits out responses that Frank never wrote herself. Henrik Schönemann, a German historian who tested the chatbot, found AI-Frank avoided holding Nazis responsible for her death and spun her story in an overly positive light.
“How anyone thinks this is even remotely appropriate is beyond me,” Schönemann posted to social media, adding that the technology “violates every premise of Holocaust-education” and amounted to “a kind of grave-robbbing.”
SchoolAI, which also offers the ability to chat with historical figures such as Alexander Graham Bell and Frederick Douglass, said it was implementing additional safeguards to help characters more directly address difficult questions.
I asked SchoolAI’s Anne Frank chatbot about how Frank feels about comparisons between ICE agents and the Gestapo. She didn’t take the bait.
“That’s a difficult question. When I lived in hiding, the Gestapo and police searched for people like us because of who we were, not because we had done anything wrong. I was always afraid,” AI-Frank wrote. “I believe it’s important to treat people with humanity and fairness, no matter their situation. What matters most is how we treat one another, especially those who are vulnerable.”
Yet even with careful control over the accuracy of testimony, some educators are uncomfortable with the idea of immortalizing Holocaust survivors in an interactive form.
In a research paper titled “Creating the ‘virtual’ witness: the limits of empathy,” Corey Kai Nelson Schultz argues that digital versions of Holocaust survivors can have the effect of undermining empathy. Viewers may treat the avatars more like virtual assistants than people, he wrote, and could be tempted to gamify the experience or test the technology’s limits.
Schultz told the Forward he prefers more traditional forms of Holocaust education — seeing artifacts like survivors’ shoes or toys, or watching video testimonies — mediums he believes better capture survivors’ humanity.
But the technology’s novelty was part of the appeal for Warshawski’s granddaughter, Leah, who directed Big Sonia — and said the AI component is just one more way to ensure her grandmother’s story lives on.
Warshawski “does authentically, passionately believe that everybody needs more education, and specifically, Holocaust education. And if this is the way to do it in the future, then so be it,” Leah told the Forward. “You know, ideally, everybody would be able to read more books.”
Pearl said the survivors she works with also have a different set of worries.
“We actually didn’t hear any ethical issues or concerns,” Pearl said. “The concerns that we heard were, Who will tell my story after I’m no longer here?”
The post As the last generation of Holocaust survivors die, is AI the future of Holocaust education? appeared first on The Forward.
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Board of Peace Members Have Pledged More Than $5 billion for Gaza, Trump Says
A drone view shows the destruction in a residential neighborhood, after the withdrawal of the Israeli forces from the area, amid a ceasefire between Israel and Hamas in Gaza, in Gaza City, October 21, 2025. Photo: REUTERS/Dawoud Abu Alkas/File Photo
US President Donald Trump said Board of Peace member states will announce at an upcoming meeting on Thursday a pledge of more than $5 billion for reconstruction and humanitarian efforts in Gaza.
In a post on Truth Social on Sunday, Trump wrote that member states have also committed thousands of personnel toward a U.N.-authorized stabilization force and local police in the Palestinian enclave.
The US president said Thursday’s gathering, the first official meeting of the group, will take place at the Donald J. Trump Institute of Peace, which the State Department recently renamed after the president. Delegations from more than 20 countries, including heads of state, are expected to attend.
The board’s creation was endorsed by a United Nations Security Council resolution as part of the Trump administration’s plan to end the war between Israel and Palestinian Islamist group Hamas in Gaza.
Israel and Hamas agreed to the plan last year with a ceasefire officially taking effect in October, although both sides have accused each other repeatedly of violating the ceasefire. According to Gaza’s Health Ministry, more than 590 Palestinians have been killed by Israeli troops in the territory since the ceasefire began. Israel has said four of its soldiers have been killed by Palestinian militants in the same period.
While regional Middle East powers including Turkey, Egypt, Saudi Arabia, Qatar and Israel – as well as emerging nations such as Indonesia – have joined the board, global powers and traditional Western US allies have been more cautious.
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Why a forgotten teacher’s grave became a Jewish pilgrimage site
Along Britton Road in Rochester, New York, a brick gatehouse sits across from ordinary homes. Beyond it lies Britton Road Cemetery, its grounds divided into family plots and sections claimed over time by Orthodox congregations and fraternal associations, past and present. Names like Anshe Polen, Beth Hakneses Hachodosh, B’nai Israel, and various Jewish fraternal organizations are found here.
On the east side of the cemetery, a modest gray headstone draws visitors who do not personally know the man buried there, who were never taught his name in school, and who claim no personal connection to his life. Some leave notes. Some light candles in a small metal box set nearby. Others whisper prayers and stand for a moment before going. They come because they believe holiness can be found here.
The grave belongs to Rabbi Yechiel Meir Burgeman, a Polish-born teacher who died in 1938. He did not lead a major congregation or leave behind an institution that bears his name. And yet, nearly a century after his death, people still visit.
Over time, Burgeman has come to be remembered as a tzaddik nistar, a hidden righteous person, whose holiness is known through their teaching and daily life rather than through any title or position. His grave has become a place of intercession. People come to pray for healing, for help in times of uncertainty, and for the hope of marriage. What endures here is not an individual’s biography so much as a practice: the belief that a life lived with integrity can continue to shape devotion, even after the body has been laid to rest.
In life, Burgeman was not known as a miracle worker or a public figure. He was a melamed, a teacher of children, living plainly among other Jewish immigrants in Rochester’s Jewish center in the early decades of the 20th century. At one point, he was dismissed from a teaching post for refusing to soften his instruction. He later opened his own cheder, or schoolroom. There was no congregation to inherit his name, no institution to archive his papers. When he died, he was buried in an ordinary way at Britton Road Cemetery, one grave among many.
What followed was not immediate.
Remembered in return

The meaning attached to Burgeman’s resting place accumulated slowly. Stories began to circulate. People spoke of his kindness, his discipline, his integrity. Over time, visitors came. The grave became a place not of answers, but of belief. For generations, this turning toward the dead has taken this same form. It is not worship. It is proximity. A way of standing near those believed to have lived rightly, and asking that their merit might still matter.
In Jewish tradition, prayer at a grave is a reflection on those believed to have lived with righteousness, asking that their merit accompany the living in moments of need. Psalms are traditionally recited. Words are often spoken quietly.
I have done something similar too. Years ago, before I converted to Judaism and before I had the means to travel, I sent a written prayer through a Chabad service that delivers letters to the grave of the Lubavitcher Rebbe in New York. Someone else carried it. I cannot say with absolute certainty what happened because of it. Only that the practice itself made space for hope that I was seen, and that a prayer was later answered in ways that shaped my life and deepened my understanding of Judaism.
Burgeman’s grave functions in a similar register, though without any institutional frame. People come not because his name is widely known, but because the story has endured. Over time, that story gathered details. The most persistent involves a dog said to have escorted Jewish children to Burgeman’s cheder so they would not be harassed along the way by other youths. The dog then stood watch until they were ready to return home. The versions differ. Some are reverent. Some are playful. Some verge on the miraculous. The story endures because it names something children needed: care, in a world that could be frightening.
In recent decades, Burgeman’s afterlife has taken on a digital form. His name surfaces in comment threads and genealogical forums, passed along by people who never met him and are not always sure how they are connected. Spellings are debated. Dates are corrected. A descendant appears. A former student’s grandchild adds a fragment. Someone asks whether this is the same man their grandmother spoke of. No single account settles the matter. Instead, memory gathers. What once traveled by word of mouth now moves through hyperlinks.
The internet allows fragments to remain visible. Burgeman’s story survives not because it was officially recorded, but because enough people cared to remember it. In this way, his legacy resembles the man himself: quiet, unadorned, sustained by actions rather than declaration.

This story does not offer certainty. It is about remembering a life and asking if we might still learn from it and if, perhaps, it can bring us closer to faith. Burgeman left no grand monument. He left descendants. A grave. A life of Jewish values that continues to teach.
Burgeman did not seek recognition in life. After death, he became something else: a teacher still teaching, not through words, but through the way people continue to act on his memory. That is the lesson. Not any miracle. Not any legend. The quiet insistence that a life lived with integrity does not end when the casket is placed into the earth.
Some graves are instructions.
This one still asks something of us.
The post Why a forgotten teacher’s grave became a Jewish pilgrimage site appeared first on The Forward.
