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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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California man pleads guilty in 2023 death of pro-Israel protester
The man accused in the 2023 death of a pro-Israel protester will avoid a prison sentence after pleading guilty this week to all charges against him.
Loay Alnaji, 53, was at a pro-Palestinian protest in Ventura, California, in November 2023 when he allegedly struck a pro-Israel counterprotester named Paul Kessler with a megaphone. Kessler, who was 69, then fell, hitting his head on the pavement. He died several hours later, with the death ruled a homicide by blunt-force trauma.
Trial proceedings had been set to begin next week, with Alnaji facing up to four years in prison. But Ventura County Superior Court judge Derek Malan offered Loay Alnaji, 53, a deal on Tuesday that allowed Alnaji up to one year in jail followed by three years on probation.
Alnaji accepted the offer. His attorney, Ron Bamieh, told the Ventura County Star that Malan had determined “two old guys had a dispute and an accident happened.”
Alnaji pleaded guilty to the two counts against him — felony involuntary manslaughter and felony battery causing serious bodily injury — and admitted aggravating factors, namely that he used a weapon and that the victim was particularly vulnerable.
He will be sentenced June 25.
The plea deal was too lenient in the eyes of Kessler’s family — which wanted the maximum sentence, according to the Star — as well as Ventura County District Attorney Erik Nasarenko.
“Alnaji should be sentenced to prison for his violent behavior, and our office strongly objects to any lesser sentence,” Nasarenko said in a statement. “While no amount of punishment will ever fully account for the Kessler family loss, a prison commitment underscores the severity of this crime and will deter others from committing similar acts of violence.”
The Kessler family could not be reached for comment.
The guilty plea brings a tragic saga that began in the early days of the Israel-Hamas war closer to an end. Kessler and Alnaji were among 75 to 100 people who descended upon a busy intersection in Thousand Oaks — about 25 miles north of Los Angeles — for dueling protests related to the Israel-Hamas war.
What happened during the altercation remains unclear. Bamieh said Kessler put his phone in Alnaji’s face; when Alnaji swatted the phone away, the megaphone inadvertently hit Kessler’s face. (He also said Kessler had previously been diagnosed with a brain tumor, though the coroner has stated the tumor was not a factor in his death.) After Kessler’s fall, he was bleeding from the head and mouth, but was responsive at the scene and evacuated to a hospital. His condition worsened overnight and he died there early the next day.
Alnaji, who at the time was a computer science professor at Moorpark College, was placed on administrative leave by the school after his arrest and subsequent release on $50,000 bail.
Rabbi Noah Farkas, chief executive of the Jewish Federation of Greater Los Angeles, welcomed the guilty plea for what he called a “heinous crime.”
“While we would have liked a harsher sentence that better reflects the pain of the Kessler family, we respect the legal process,” Farkas said in a statement. “Our hope is that today’s news helps bring closure to his family and gives our community the ability to demonstrate safely.”
The post California man pleads guilty in 2023 death of pro-Israel protester appeared first on The Forward.
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After Beirut Strike, Netanyahu Says ‘No Immunity’ for Terrorists
Rescuers work at the site of an Israeli strike that took place yesterday, in the southern suburbs of Beirut, Lebanon, May 7, 2026. Photo: REUTERS/Mohamad Azakir
Prime Minister Benjamin Netanyahu said on Thursday there was no “immunity” for Israel’s enemies, a day after the Israeli military targeted a Hezbollah commander in its first strike on Beirut‘s southern suburbs since a ceasefire declared last month.
Israel said the attack killed the commander of the Iran-backed terrorist group’s elite Radwan force.
Hezbollah, which controls Beirut‘s southern suburbs, has yet to issue any statement on the strike or the commander’s status.
“He likely read in the press that he had immunity in Beirut. Well, he read it and it is no longer the case,” Netanyahu said in a statement.
Hostilities between Israel and Hezbollah reignited on March 2 when the Islamist group opened fire at Israel after Tehran came under US-Israeli attack.
Wednesday’s strike raises pressure on the Lebanon ceasefire that emerged in parallel to a truce in the wider Middle East war, with a halt to Israeli strikes in Lebanon being a key Iranian demand in Tehran’s negotiations with Washington.
Announced on April 16 by US President Donald Trump, the Lebanon ceasefire has led to a reduction in hostilities: the Beirut area was not struck by Israel for weeks before Wednesday’s attack.
But the sides have continued to trade blows in the south, where Israel has carved out a self-declared security zone.
Netanyahu said the Hezbollah commander, identified as Ahmed Ali Balout by the Israeli military, “thought he could continue to direct attacks against our forces and our communities from his secret terrorist headquarters in Beirut.”
“I say to our enemies in the clearest possible way: No terrorist has immunity,” he said.
LEBANESE PM: TOO EARLY FOR ‘HIGH-LEVEL’ MEETING
More than 2,700 people have been killed in the war in Lebanon since March 2, Lebanon’s Health Ministry says. Some 1.2 million people have been driven from their homes in Lebanon, many of them fleeing from southern Lebanon. According to Israeli officials, the majority of those killed have been Hezbollah terrorists.
Israel has announced 17 soldiers have been killed in southern Lebanon, along with two civilians in northern Israel.
At least 11 people were killed in Israeli strikes in three different areas of south Lebanon on Wednesday, according to a tally of Lebanese health ministry announcements.
Hezbollah said it carried out 17 operations against Israeli forces in southern Lebanon on Wednesday, while the Israeli military said it had struck more than 15 militant infrastructure sites in the south the same day.
The Israeli military says Hezbollah has fired hundreds of rockets and drones at Israel since March 2.
Hezbollah says it has the right to resist Israeli forces occupying the south.
Israel’s control zone extends as deep as 10 km (6 miles) into southern Lebanon. Israel says it aims to protect northern Israel from Hezbollah terrorists embedded in civilian areas.
The Lebanon ceasefire was announced for an initial 10 days and then extended for an additional three weeks during a meeting between the Lebanese and Israeli ambassadors to Washington, hosted by Trump at the Oval Office.
Hezbollah strongly objects to the Lebanese government’s contacts with Israel, which reflect deep differences between the group and its critics in Lebanon.
Trump said last month he looked forward to hosting Netanyahu and Lebanese President Joseph Aoun in the near future, and that he saw “a great chance” the countries would reach a peace deal this year.
But on Wednesday, Lebanese Prime Minister Nawaf Salam said that it was premature to talk of any high-level meeting between Lebanon and Israel, and said that shoring up a ceasefire would be the basis for any new negotiations between Lebanese and Israeli government envoys in Washington.
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A View From My Campus: Sacrificing Science and Innovation for Political Symbolism
Illustrative: A BDS demonstration outside the School of Oriental and African Studies in London. Photo: Wikimedia Commons.
In 2021, then-president of Rutgers, Jonathan Holloway, traveled to Tel Aviv to sign a partnership with Tel Aviv University (TAU) for future research at a cutting-edge facility being constructed in New Brunswick, The HELIX, which stands for The Health and Life Science Exchange.
This project includes collaborations with Robert Wood Johnson Hospital, Nokia Bell Labs, the NJ Economic Development Authority (NJEDA), Devco, and the American Technological University, all aimed at advancing innovation across industries.
The $665 million project offers “premier workspaces & laboratories for both startups and established companies operating across the gamut of healthcare, biotech, pharma, and, most broadly, the life sciences.” According to the NJEDA’s calculations, the cross-cultural development will bring an economic benefit of $340.4 million to the state.
But amongst Rutgers’ anti-Israel student groups, and Boycott, Divestment, and Sanctions (BDS) activists, there have been calls to terminate the partnership between Rutgers and Tel Aviv University, one of the leading research universities in the Middle East. This opposition came long before Oct. 7, 2023, and the war that followed.
According to these groups at Rutgers, the partnership with “Israeli universities play[s] a key role in supporting Israel’s system of apartheid rule,” and they call for “nothing less than complete divestment from these egregious investments, which drown our endowment fund and university facilities in blood.”
Note that they don’t actually care if this program or TAU connects in any way to the Israeli military or government; treating any Israeli, regardless of affiliation, like a human is apparently beyond the pale.
Notably, TAU was the first university in Israel to establish a Commission for Equity, Diversity, and Community, and has increased the representation of Arab students on campus to close to their proportion in the general population, a feat that is only possible in a place like Israel. It’s also important to note that, like many other universities in Israel, TAU leadership has gone out of its way to advocate for Palestinians.
Yet, somehow in the distorted truth of the BDS movement, TAU is complicit in “genocide.” Morally focused political movements on campus have historically claimed to fight for justice and against discrimination, exemplifying the higher education ideals of open-mindedness and critical thinking. And yet, these groups want to terminate partnerships for research, for innovation, for healthcare-based initiatives, for job and economic growth, and for expanding the academic frontier.
The Endowment Justice Collective, a Rutgers anti-Israel group, sent a letter to the administration claiming, “[a]ny collaboration which serves to bolster TAU’s reputation, provide it with a public platform, or materially support its operations shores up the legitimacy of an institution which aids and abets Israel’s oppression and genocide of Palestinians.”
But what will ending this huge project achieve, apart from a symbolic show of solidarity to a global movement whose priorities seem to obsessively focus on attacking Jews at Palestinians’ expense?
By taking intellectual pursuits such as the HELIX and dismissing them as politically motivated human endeavors, they become the very thing they seek to speak out against. TAU has the Neubauer Fellowship, an initiative specifically for Palestinian PhD students and faculty in STEM fields to provide high-level lab access and funding to elevate Palestinian representation in advanced research. When calls to cut ties like these set a precedent, they put such fellowships at risk as well. Rather than advancing equity, these efforts can ultimately backfire, restricting opportunities for Palestinian researchers and weakening the academic partnerships that make such programs possible.
Academic research and partnerships remain among higher education’s greatest strengths. They drive medical breakthroughs, technological innovation, and cross-cultural understanding. When groups like SJP demand the severance of ties with institutions like Tel Aviv University, they don’t just protest a government, but wall off the very pathways of discovery that benefit all of humanity. On our part, we must reject the close-mindedness of movements that prioritize ideological purity over global progress.
The author is a CAMERA Fellow at Rutgers University. Opinions expressed are those of the author and do not necessarily reflect those of CAMERA.