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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Saudi Warplanes Struck Militias in Iraq During War, Sources Say
F-15SA fighter jets are seen at King Faisal Air College in Riyadh, Saudi Arabia, Jan. 25, 2017. Photo: REUTERS/Faisal Al Nasser
Saudi fighter jets bombed targets linked to powerful Tehran-backed Shi’ite militias in Iraq during the Iran war, while retaliatory strikes were also launched from Kuwait into Iraq, multiple sources familiar with the matter said.
The strikes are part of a broader pattern of military responses around the Gulf that remained largely hidden during a conflict that began with US-Israeli attacks on Iran and has spread to the wider Middle East.
For this report, Reuters spoke to three Iraqi security and military officials, a Western official, and two people briefed on the matter, one of them in the US.
The Saudi strikes were carried out by Saudi air force fighter jets on Iran-linked militia targets near the kingdom’s northern border with Iraq, one Western official and the person briefed on the matter said. The Western official said some strikes took place around the time of the April 7 US-Iran ceasefire.
They targeted sites from which drone and missile attacks were launched at Saudi Arabia and other Gulf states, the sources said.
Citing military assessments, the Iraqi sources said rocket attacks were launched on at least two occasions from Kuwaiti territory on Iraq. One set of strikes hit militia positions in southern Iraq in April, killing several fighters and destroying a facility used by Iran-backed militia Kataib Hezbollah for communications and drone operations, they said.
Reuters could not determine whether the rockets from Kuwait were fired by the Kuwaiti armed forces or the US military, which has a large presence there. The US military declined to comment. The Kuwaiti information ministry and the Iraqi government did not immediately respond to requests for comment.
SAUDI ARABIA ALSO HIT IRAN
A Saudi foreign ministry official said Saudi Arabia sought de-escalation, self-restraint and the “reduction of tensions in pursuit of the stability, security, and prosperity of the region,” but did not address the issue of strikes on Iraq. A spokesperson for Iraq’s Kataib Hezbollah also did not immediately respond to a request for comment.
On Tuesday, Reuters reported that Saudi Arabia launched strikes directly on Iran during the war in retaliation for attacks on the kingdom, the first time Riyadh is known to have hit Iranian soil. The UAE also carried out similar strikes on Iran, three people familiar with the matter said.
But hundreds of the drones that targeted the Gulf emanated from Iraq, all the sources said.
Militia-linked Telegram channels repeatedly posted statements during the war claiming attacks on targets in Gulf states, including Saudi Arabia and Kuwait. Reuters could not independently confirm their authenticity.
Sustained attacks from a second front in Iraq prompted Saudi Arabia and Kuwait to lose patience with the militias, which collectively command tens of thousands of fighters and arsenals including missiles and drones.
Kuwait summoned Iraq’s representative in the country three times during the war to protest cross-border attacks, as well as the storming of the Kuwaiti consulate in the city of Basra on April 7. Saudi Arabia also summoned Iraq’s ambassador on April 12 to protest attacks.
IRAQ-GULF TIES DEFINED BY SUSPICION
Gulf Arab relations with Iraq have long been defined by suspicion. Ties were severely damaged in 1990 when Iraqi President Saddam Hussein’s forces invaded Kuwait and fired Scud missiles at Saudi Arabia, and they remained strained for decades.
The 2003 US-led invasion of Iraq deepened Gulf concerns by empowering Shi’ite political factions and armed groups closely tied to Tehran, turning Iraq into a key node in Iran’s regional network of proxies.
Gulf states have repeatedly accused Baghdad of failing to rein in those groups, which operate with significant autonomy and have launched attacks across borders.
A China-brokered détente between Iran and Saudi Arabia in 2023 had offered hope for broader regional stabilization. But the outbreak of war has severely tested those gains, drawing Gulf states into a conflict they had sought to avoid and exposing the limits of diplomatic progress made in recent years.
In March, Saudi Arabia and Kuwait had warned Baghdad via diplomatic channels to curb rocket and drone attacks by pro-Iranian groups against Gulf states, according to two Iraqi security officials and a government security adviser.
Iraqi forces say they intercepted some attempted attacks, including the seizure of a rocket launcher west of Basra intended to strike Saudi energy facilities.
But Iran-backed militias continue to fly surveillance drones along Iraq’s borders with Kuwait and Saudi Arabia, conducting reconnaissance and feeding intelligence to Iran, according to four Iraqi security sources and a person briefed on the matter.
“They are gathering information on what has been damaged, what is still working. They are preparing for the next strike,” the person briefed on the matter said.
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Swiss Considering Rival Air Defenses After Washington Delays Patriots Over Iran War
US Patriot missile defense systems at a US army base in Pyeongtaek, South Korea, March 10, 2026. Photo: REUTERS/Kim Hong-Ji
Switzerland said on Wednesday it will look into whether to buy air-defense systems from other suppliers, after the United States informed it that long-delayed Patriot missile systems will be held up further because of the war in Iran.
Switzerland ordered the five Patriot missile-defense systems in 2022 with an initial expectation they would be supplied in 2026-2028, a timeline that has already slipped by four to five years because of the war in Ukraine.
The government said it had now been told by Washington that the Iran war would lead to additional delays and cost increases, with a delay of five to seven years now to be expected.
“All options would lead to delivery delays as well as substantial additional costs,” the government said.
Switzerland expects to receive feedback by the end of the month from five additional suppliers of long-range ground-based air-defense systems, the government said. It did not identify the suppliers but said they came from Germany, France, Israel, and South Korea. It said it would prefer if the systems were produced in Europe.
The governing Federal Council is expected to decide on next steps in the coming months, the statement added.
The Swiss government said in April that terminating the Patriot purchase was an option.
The price for the five Patriot systems could double from 2.3 billion Swiss francs ($2.9 billion) to 4.6 billion francs, Swiss newspaper Tages-Anzeiger said, citing informed sources.
Swiss procurement agency armasuisse and the Pentagon did not immediately reply to requests for comment on the report.
Reuters reported last month that the US had informed European counterparts of likely delays in previously contracted weapons deliveries, as the Iran war continues to draw on weapons stocks.
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All American Jews should acknowledge Nakba Day — for Israel’s sake, and Palestine’s
Many American Jews were raised with the word “Nakba” absent from our vocabularies.
We were taught, correctly, about the miracle of Israel’s founding; the refuge Israel provided after the Holocaust; and the flourishing of Jewish life in our ancestral homeland. What went unmentioned was the other side of that joy: the Nakba, meaning “catastrophe” in Arabic, the name by which the displacement and dispossession of hundreds of thousands of Palestinians during the creation of the state of Israel is known through the Arab world.
For Palestinians, the Nakba is the defining experience of their collective life — carried in family histories, in refugee camps and in the enduring statelessness of millions. It is living memory, not ancient history. The remarkable story of Israel’s creation is real, essential and worth celebrating. But it’s time that all Jews — Zionists alongside anti-Zionists — acknowledge that it was never the only story.
Acknowledging Nakba Day — an annual commemoration on May 15 — can feel uncomfortable, even threatening. There is a fear within much of the Jewish community that recognizing Palestinian loss will in some way undermine Jewish claims to self-determination, or feed efforts to delegitimize Israel.
I understand that fear. I lead a Jewish organization with Zionist roots; I feel this tension in my daily work and life. But I also believe this fear is misguided.
When we deny or minimize the full history of 1948, we deny not just the humanity and pain of the Palestinian people, but also our own honest understanding of today’s reality. For Jewish leaders struggling to understand why younger American Jews won’t simply follow their lead when it comes to support for Israel, this is part of the answer.
When we avoid learning and teaching about the Nakba, we do not make Palestinian loss disappear. Rather, we simply reinforce the perception that we are unwilling to confront this essential part of Israel’s story.
And when we expand our historical understanding we do not weaken our connection to Israel, or that of our children. On the contrary, we strengthen it. A relationship built on selective memory is fragile and incomplete. One grounded in truth — even uncomfortable truth — is far more honest and resilient.
The best reasons to commemorate Nakba Day are the moral mandate to recognize the truth, the value of opening a door to allow for transformational relationships.
Two truths can coexist. It is true the establishment of Israel was a moment of profound liberation for the Jewish people, and it is equally true that it was a moment of profound loss for Palestinians. Holding both facts is not easy. To do so challenges the binary narratives many of us were raised with. But maturity — personal and communal — requires sitting with complexity rather than retreating from it.
Embracing that complexity carries real world implications.
The dismissal of Palestinian grievances is already harming Israel, degrading security and imperiling the country’s future as an integral part of the Middle East. That rejection salts the soil in which deep relationships between Israeli Jews and their Arab neighbors might otherwise take root.
Durable peace will not come from either side insisting that their narrative is the only legitimate one. It will come — if it comes at all — from mutual recognition of history, suffering and shared humanity.
For Jews and Jewish organizations to acknowledge Nakba Day can be one small step in that direction. Doing so would signal a willingness to listen, learn and take Palestinian perspectives seriously. That is an expression of respect that any shared future requires.
To American Jews who find this proposal uncomfortable: It is time for some courage. The easy path is silence. That silence will bring us more isolation, and hamper our capacity to foster relationships grounded in trust with Palestinians. The harder path is to expand our understanding, starting with a more complete and honest account of the past.
Jewish tradition gives us a framework for exactly this kind of engagement.. We regularly recount our own moments of vulnerability, exile and moral failure. We imagine ourselves as slaves departing Egypt and remind ourselves of the ethical obligations that follow. Applying that same ethic in the present day does not betray our story. It honors it.
Commemorating Nakba Day recognizes that the past shapes the present. It embraces intellectual and moral honesty. It affirms that Palestinian lives and histories matter and must coexist alongside Jewish lives and history.
In a time of deep polarization — within the Jewish community, between Israelis and Palestinians, and across American society — the temptation is to retreat into camps, to draw sharper lines and to insist on simpler stories. Giving in to that temptation will not lead us to a future of peace, justice, and mutual dignity.
Instead, we need to complicate our narratives. We need to listen more than we speak. And we need to find ways to honor the humanity of those whose experiences do not mirror our own. Recognizing Nakba Day on May 15 is a good place to start.
The post All American Jews should acknowledge Nakba Day — for Israel’s sake, and Palestine’s appeared first on The Forward.
