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Chabad women come together once a year in person. The rest of the time, there’s Instagram.

(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.

But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:

The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.

Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.”  Much to her relief, the kids’ parents had a good laugh about it.

And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.

“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.

“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”

Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.

To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.

“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”

Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.

On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.

“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”

Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.

“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”

She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”

Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.

Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.

Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.

Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)

With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.

Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.

Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”

Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.

Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.

At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”

Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)

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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.

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They want Jewish life without Zionism. Now they’re building the institutions to match.

(JTA) — One year after Jewish Currents editor-at-large Arielle Angel called for “new Jewish institutions” that have no attachment to Israel or Zionism, more than 100 Jews crammed into a Victorian house-turned-event space in central Brooklyn in hopes of creating them.

The event was billed as a bootcamp for people hoping to get fledgling Jewish groups off the ground. Sessions focused on topics like staffing and funding, as well as discussions about who, exactly, is welcome in a space that is “anti-Zionist,” “non-Zionist,” “diasporist” and the like.

Many of the groups represented on Monday were minyans, which host prayer services in locations like people’s apartments or community spaces. They sought practical guidance for building their institutions, but also for defining who to welcome as their ranks expand.

“If we’re doing things right,” Angel said, “many of these small minyans will be synagogues in a few years.”

Esti, 27, who declined to share her last name to maintain privacy, is involved in leading an anti-Zionist minyan in Brooklyn. She said she has heard from “so many” attendees that they were relieved to attend services in a space without an Israeli flag.

“People are like, ‘I never thought I could be in a Jewish space like this, I never thought I’d see queer people leading, I never thought I could be in a Jewish space where they’re saying Free Palestine,’” she said. The minyan averages about 50 attendees at Shabbat services, she said.

Some of the speakers at the workshop detailed how they have refused to compromise their organizations’ politics. One panel led by Rabbi Brant Rosen, who helped found the anti-Zionist synagogue Tzedek Chicago, and Rebecca Vilkomerson, the former director of the anti-Zionist group, Jewish Voice for Peace, focused on the process of setting an organization’s “political boundaries.”

Rosen spoke from his own experience, saying that Tzedek Chicago was presented as “consciously not an inclusive community.”

“In other words, this is what we stand for, it might not be for you, it might not be for everyone, and that’s OK. There are many places out there that you can choose,” he said. Rosen added that potential members were not forced to agree in order to join, but rather that they were faced with the question: “Given that these are our values, is this a community you want to belong to?”

Esti spoke to the Jewish Telegraphic Agency on the sideline of the Urbane Arts Club event, which JTA attended on the condition that attendees’ in-session remarks throughout the day were kept off the record, though panelists’ remarks were all on the record.

Americans’ support for Israel has dropped writ large amid its military campaign in Gaza and the war with Iran. A survey by the Jewish Federations of North America found that 37% of Jewish respondents said they identified as Zionist, while 7% labeled themselves anti-Zionist and another 8% said they were non-Zionist. Another 18% said they weren’t sure, while 30% said none of the labels described them.

According to an AP-NORC poll from earlier this year, support for Israel is a less significant component of younger Jews’ religious identity versus Jews older than 45.

“These groups are starting up because of demand,” Rabbi Alissa Wise told JTA.

Wise is a co-founder of the Jewish Diaspora Movement, the group behind Monday’s bootcamp, which is itself in its beginning stages. She has previously worked for JVPe and in October 2023 founded Rabbis for Ceasefire, which has protested for a Gaza ceasefire and an end to U.S. military aid to Israel.

While JVP “played a pivotal role in building Jewish life outside of Zionism,” Wise said there was still a major gap in religious and cultural Jewish institutions that reject Zionism.

In addition to the represented minyans, which facilitate prayer services, and the havurahs, which offer events such as Shabbat dinners and other holiday celebrations, Angel said some attendees were looking to start projects including summer camps, educational offerings and cultural projects such as theater collectives.

Jen Kaminsky, an attendee who is part of the Buffalo Jewish Collective’s leadership team, told JTA that her organization welcomes “a range of Jews, many of whom have not felt comfortable in legacy Jewish institutions.”

“We say that we welcome anti-Zionists and non-Zionists, and people who are questioning Zionism and people who have a range of relationships to Zionism,” Kaminsky said. “If you are comfortable with the values that we put out, or you’re comfortable being in a room where those values are the dominant values, we welcome you.”

Vilkomerson told the group that there should be an attempt to grow membership by engaging people closer to the center in “left-liberal coalitions,” but without making concessions on left-wing values. She put the concept into New York City political terms, pointing to the political alliance between the anti-Zionist Mayor Zohran Mamdani and the liberal Zionist Brad Lander.

“Brad, as a liberal Zionist, was able to partner with Zohran Mamdani — but Zohran set the terms of the campaign, not Brad,” she said.

Also on Monday, Lissy Romanow — a co-founder of the group IfNotNow, which describes itself as “anti-occupation” — gave a nuts-and-bolts session on the first steps of creating an organization, including how to concisely conceive of a group’s DNA and how to avoid burnout among volunteers.

As groups look to grow and achieve loftier goals like setting up permanent locations and hiring paid staff, one clear obstacle stands in the way: funding.

“There’s only so much money on the Jewish left,” Angel told JTA.

Any anti-Zionist group is highly unlikely to receive funds from one of the country’s many Jewish federations, which often maintain deep ties to Israel.

Three left-wing Jewish donors — Liana Krupp, Deborah Sagner and Kathleen Peratis — spoke on Monday about the limited landscape of funding for Jewish anti-Zionist organizations.

“If we don’t flip liberal Zionists we’re not going to grow, because that’s where the money is,” Peratis said.

Participants on Monday, whose groups are mostly volunteer-run, did not have any illusions about that landscape.

“For now, the goal is to keep doing Shabbat in a sustainable way on a regular basis,” Esti said. But she also shared her long-term vision.

“I think it would be amazing to have a brick-and-mortar shul, a place we could call our definitive home,” she said. “But that’s way, way far down the line.”

This article originally appeared on JTA.org.

The post They want Jewish life without Zionism. Now they’re building the institutions to match. appeared first on The Forward.

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After bronze win, judo athlete Raz Hershko tells JTA, ‘I stand for something far bigger than myself.’

(JTA) — Israeli judoka Raz Hershko, one of the country’s top athletes, missed a major opportunity in 2025 when the 12-day war between Israel and Iran closed Israeli airspace, preventing her from traveling to Budapest. Earlier this year, she withdrew from the Tashkent Grand Slam after the Shin Bet ordered the Israeli team to leave Uzbekistan.

But nothing could keep Hershko off the podium this weekend, when she won a bronze medal at the World Judo Championships in Baku, Azerbaijan.

Hershko, 28, burst into tears after winning the bout that secured her medal.

“Representing Israel has always been something that moves me, but at this moment, it carries so much more meaning,” Hershko told JTA. “At the end of the day, I step onto the mat alone, but I feel like I have an entire country behind me.”

Hershko dedicated her victory to the memory of Yonatan Gutin, an Israeli soldier killed on Oct. 7, 2023, as well as his family and the people of Israel.

According to his official memorial page, Gutin, a 20-year-old Israel Defense Forces officer, was killed fighting to rescue civilians during the battle for Kibbutz Be’eri. Judo was a central part of his life. He had trained in the sport for about 14 years and was a member of Israel’s cadet national team. Even during his military service, he occasionally returned to his judo club to coach.

Despite the achievement, Hershko made clear that bronze was not the result she had hoped for.

“I’m pretty disappointed that the day ended with a bronze medal, because I was aiming for gold,” she said. “But now it’s time to look ahead to the next goals.”

Hershko has established herself in recent years as one of the world’s leading judokas and one of Israel’s most prominent athletes. She won an individual silver medal at the 2024 Paris Olympics and a gold medal at the 2024 European Championships. She competes in the women’s heavyweight division.

Her latest achievement came just days after Israel marked the third anniversary of the Oct. 7 Hamas-led attacks, a date that has continued to shape the country’s public life and weigh heavily on its athletes competing abroad.

“Knowing that I was able to give people back home even a few moments of happiness, a smile, a sense of pride — that means so much to me. Especially during the times we’re going through, these are the moments that remind me why I do what I do,” she added.

The judoka said that “everything has felt different since Oct. 7” and that she can’t “disconnect” herself from the Israeli reality.

“Before that, I would go into competitions feeling immense pride in representing my country,” she said. “Today, that pride is even stronger. I’m much more aware of what the flag I wear represents, and of the fact that I stand for something far bigger than myself.”

Hershko, however, has little time to dwell on the medal. She told Channel 13 that she would take two days off before returning to training ahead of another competition next week. Asked by JTA how she has managed to stay hungry and focused after achieving so much, the Israeli athlete said she simply enjoys the journey.

“I really love what I do. I love judo, I love competing, I love the challenges, and I think that’s what keeps me hungry,” she said. “Of course, I’m proud of everything I’ve achieved, but I never feel like I’m done or that there’s nothing left to strive for. At the end of the day, the medals are incredible moments, but the journey is what builds me as an athlete, and I’m still enjoying that journey.”

This article originally appeared on JTA.org.

The post After bronze win, judo athlete Raz Hershko tells JTA, ‘I stand for something far bigger than myself.’ appeared first on The Forward.

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Jewish school educators cancel trip to Italy after Italian education program required participants to denounce ‘genocide’ in Gaza

(JTA) — Educators from Jewish schools across the U.S. canceled a study trip to Reggio Emilia, Italy, over whether the hosts would require participants to formally distance themselves from Israel’s actions in Gaza and the West Bank.

The controversy has drawn accusations of antisemitism from Jewish educators and from Italian Jewish community leaders. It has also sparked a political dispute in Italy.

In an email sent to participants on Oct. 9, the American organizers, the Paradigm Project, said they canceled the trip because of “antisemitic pressure being placed on the group.” In a Zoom call with the participants, the organizers also cited safety concerns amid the scrutiny of the Jewish school educators’ personal profiles by pro-Palestinian activists who were agitating for the declaration, a participant said.

In a leaked audio recording broadcast Monday evening by Italy’s Tg3 TV news program, the president of the host organization Reggio Children, Maddalena Tedeschi, discussed asking participants to sign declarations distancing themselves from the “occupation of territories and genocide.” The recording is of an Oct. 6 meeting of the city’s early childhood education council.

In an interview with the Jewish Telegraphic Agency, Reggio Children spokesperson Francesca Severini said the request — intended to appease local pro-Palestinian activists — had never become an official participation requirement, but acknowledged that the additional wording had been discussed.

The Paradigm Project, a professional development network for Jewish early childhood educators, organized the trip for 68 Jewish educators. A separate delegation of 22 educators from Israel arrived in Reggio and was participating in the program this week.

“Now, more than ever, we must bring back the light and keep the bridge between us strong,” the Israeli educators said in opening remarks Monday.

Reggio Children, an educational organization partly owned by the municipality, promotes the city’s internationally influential approach to early childhood education and provides training for educators. Reggio Emilia Mayor Marco Massari and the city’s education official Marwa Mahmoud did not respond to requests for comment.

The cancellation, which came in a phone call from Paradigm to Reggio Children on Oct. 7, follows months of tensions in the city, where pro-Palestinian activists had protested the participating schools’ ties to Israel. During the weeks preceding the trip, activist Cosimo Pederzoli had publicly accused some of the schools of supporting the Israeli military.

At the Oct. 6 meeting, Reggio Children presented a charter, titled “For a Democratic and Participatory Education,” asking visiting groups and partners to uphold human rights, oppose discrimination, reject war, and condemn genocide. The charter, which was approved and is now on the organization’s website, also opposes violations of human rights in occupied territories worldwide, without naming Israel or Gaza.

Severini, the spokesperson, said that activists, teachers and parents had pressured Reggio Children and the municipality to take the charter one step further and requiring participants to agree to the statement: “I … hereby declare that I distance myself from the occupation of Gaza and the violation of children’s and human beings’ rights in occupied territories as well as every place in the world.”

Severini said that the wording was included as “material for discussion” in a private WhatsApp group. The American organizers were not in the chat, she said, and subsequently received the wording without the context that it would not, in the end, be official language.

Her account contradicts Reggio Children’s earlier public statements. On Oct. 7, the organization acknowledged that the educators had been asked to explicitly distance themselves from the policies of Israeli Prime Minister Benjamin Netanyahu’s government in response to concerns raised in the city. Mayor Marco Massari also acknowledged the additional commitment in a public statement, which says, “This Charter will be signed by all delegations visiting Reggio Emilia in the coming months and years.”

In an email to parents, leaders of Wilshire Boulevard Temple’s early childhood centers in Los Angeles said seven of their educators had been scheduled to join the trip and expressed support for Paradigm’s decision to cancel.

“Paradigm, on behalf of our educators and dozens of others, rightfully refused and canceled participation in the study tour and conference, due to the refusal to sign and other security considerations,” read the email. “All participants were notified on October 7, 2026.”

Pesha Kletenik, head of Manhattan Day School, had planned to join the trip. “This was one of the most painful experiences I’ve had,” Kletenik told JTA. “I never felt so targeted as a Jew before in my life. I’m an American citizen. I have one passport. I’ve lived here my entire life.”

Kletenik said she had hoped to adapt the Reggio approach to Jewish teaching and practice, including their model Passover seder, because “it aligns so beautifully with Jewish values.”

Steve Freedman, head of Solomon Schechter Day School of Bergen County, New Jersey, said his school withdrew an educator from a separate trip planned for November. In a letter to families, he criticized the demand for a political declaration while affirming the school’s commitment to the Reggio approach.

The council of the Jewish Community of Modena and Reggio Emilia, a single institution based in nearby Modena that serves both cities, condemned efforts to boycott educational and cultural initiatives involving Jews. It described the conflation of diaspora Jews with Israel’s government as antisemitic.

The Reggio Emilia approach, developed after World War II by educator Loris Malaguzzi and local families, places children’s exploration, expression, and participation at the center of early childhood learning. It gained wider international recognition after Newsweek named one of the city’s preschools among the world’s 10 best schools in 1991.

Severini said Reggio Children’s relationships with American Jewish and Israeli educators stretch back roughly three decades. The Israeli liaison first visited in 1996, she said, and educators from Reggio have also traveled to the United States and Israel.

The organization has hosted educators from all over the world, Severini said, including China, Russia, and Iran. She said she knew of no comparable controversy involving other visiting groups, including previous delegations from Jewish schools.

Reggio Children, she said, hoped to continue its dialogue with the American educators. For Manhattan Day School’s Kletenik, the cancellation stood in stark contrast with the educational values that had drawn her to the approach.

“How are we to navigate rejection by the very experts we collectively idealized—the gatekeepers of the sensitive worldviews and teachings we trusted to nurture our most tender children?” she wrote in a message to her school’s board.

This article originally appeared on JTA.org.

The post Jewish school educators cancel trip to Italy after Italian education program required participants to denounce ‘genocide’ in Gaza appeared first on The Forward.

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