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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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IDF Warns of Growing West Bank Threat, Presence of Iranian Weapons Amid Major Counterterror Operations
Israeli soldiers walk during an operation in Tubas, in the West Bank, Nov. 26, 2025. Photo: REUTERS/Mohamad Torokman
The Israel Defense Forces (IDF) is sounding the alarm over a growing terrorist threat from the West Bank, warning that Iranian-backed arms smuggling could spark an Oct. 7-style attack.
Concerns over the presence of significant Iranian-supplied firepower in the hands of Palestinian terrorists in the West Bank has prompted Israeli intelligence and security forces to intensify operations across the territory.
According to a new report from Israel’s Channel 14, a senior IDF official warned that the West Bank presents a growing threat to Israeli communities, with the potential to spark an attack similar to the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
“We have to start from the clear fact that weapons in Judea and Samaria [Israel’s preferred name for the West Bank] could upset the current stalemate,” the IDF official told Channel 14.
However, while the military has prioritized preparing for large-scale scenarios, such as an Oct. 7-style attack, the senior IDF official also warned that more attention needs to be paid to “smaller” threats — like a situation in which a small group of terrorists infiltrates a settlement home and kills an entire family — an event he described as “highly probable.”
“We shouldn’t see this scenario only as an attack on dozens of communities. A single deadly strike is enough — we must also prepare for lethal, localized attacks,” the IDF official said. “Our responsibility is to protect both individuals and the broader community.”
He warned that terrorists in the West Bank are believed to possess arms capable of breaking Israeli defenses, including what he called “standard Iranian weapons.” However, he also noted that security forces are actively working to intercept these arms and dismantle any terrorist cell in the area.
On Tuesday, the IDF uncovered a major terrorist infrastructure in the Tulkarem area in the northern West Bank, including three rockets at various stages of assembly, explosive devices, operational equipment, and materials for making bombs.
According to Joe Truzman, a senior research analyst at the Foundation for Defense of Democracies (FDD), a Washington, DC-based think tank, Israeli officials should be closely monitoring the West Bank as the Palestinian terrorist group Hamas regroups and rearms in the Gaza Strip after two years of war.
“Hamas and its allied factions understand that igniting violence in the territory would divert Israel’s attention during a critical time of rebuilding the group’s infrastructure in Gaza,” Truzman said last month.
“The release of convicted terrorists to the West Bank under the ceasefire agreement may be a factor in the resurgence of organized violence in the territory,” he continued.
At the time, the IDF completed a three-day, multi-branch military exercise in the West Bank called “Lion’s Roar,” designed to enhance operational coordination and joint capabilities in the region, with scenarios shaped by lessons learned from the Oct. 7 atrocities.
More than 180 Israeli Air Force aircraft supported ground troops during training for over 40 scenarios, including attacks on outposts, simultaneous terrorist infiltrations into multiple communities, urban combat, mass-casualty rescue and medical evacuation, multi-casualty response, intelligence integration, and real-time command and control.
“We have many lessons to implement from this exercise and from Oct. 7,” the IDF spokesperson said in a statement at the time.
“The IDF will continue to conduct regular exercises to ensure high readiness, strengthen cooperation among all troops, and maintain the security of residents in the area and of all Israeli civilians,” the statement read.
According to a survey released earlier this year by the Jerusalem Center for Security and Foreign Affairs, 70 percent of all respondents — and 81 percent of Jewish respondents — expressed fear of an Oct. 7-style attack coming from the West Bank. In contrast, 53 percent of Arab respondents said they were not worried about such an attack.
“The stipulations of the ceasefire in Gaza, mainly the requirement for Hamas to fully disarm in future phases, should also be applied to the terrorist organization’s operatives in the West Bank,” Aaron Goren, research analyst at FDD, said at the time.
“Otherwise, Israel may face a threat from Hamas, which, unlike in Gaza, where it is relatively contained, is dispersed amongst Israeli communities in the West Bank,” he continued.
Earlier this year, the IDF arrested a Hamas and Fatah terror cell from Ramallah that was planning a bombing attack on a bus in Jerusalem, with investigators saying the group intended to remotely detonate an explosive device smuggled into Israel.
As of February, Israeli security forces had foiled nearly 1,000 terrorist plots over the past year, with senior military officials increasingly worried that the volatile situation in the West Bank could lead to a large-scale attack similar to the Oct. 7 onslaught against Israeli settlements and communities near the security barrier.
In response to these concerns, the IDF has established a special command to address potential threats in the West Bank and launched a nearly unprecedented counterterror operation in the northern part of the territory.
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Brad Lander launches run for Congress against pro-Israel Jewish incumbent Dan Goldman
(JTA) — It’s official: Brad Lander is running for Congress — and he says he won’t be “doing AIPAC’s bidding” in representing his district if he’s elected.
The line from Lander’s campaign launch video was a dig at Rep. Dan Goldman, who has represented the 10th Congressional District since 2023, that underscores the degree to which Israel is likely to play a role in the battle for the seat.
Lander’s announcement tees up a showdown between a Jewish progressive challenger and an incumbent Jewish centrist. He enters the race with support from Zohran Mamdani, following weeks of speculation over whether he or Alexa Aviles — a member of Mamdani’s Democratic Socialists of America who was also weighing a run against Goldman — would get the mayor-elect’s high-profile endorsement.
“I’m running for Congress because we need leaders who will fight, not fold,” Lander wrote on X. (Lander’s X account was subsequently hacked and made temporarily private.)
Lander, the outgoing city comptroller, has day-one endorsements from major progressive names including Mamdani, Sen. Bernie Sanders and Sen. Elizabeth Warren, as well as the city’s Working Families Party.
Lander shared a video that touted his ability to fight back against Donald Trump, which featured footage of his ICE arrest. The video took on a gentle tone, with Lander referring to himself as “Dad Lander” and quoting the TV personality Mister Rogers. He talked about his roots in the district, which includes central Brooklyn neighborhoods such as Park Slope, where he served as a three-term City Council member.
But the video also previewed how Israel will play a role as Lander, a self-described liberal Zionist who now calls Israel’s war in Gaza a “genocide” and stumped for the anti-Zionist Mamdani, takes aim at Goldman. The incumbent has been endorsed and received funding from the pro-Israel lobby AIPAC; he also refused to endorse Mamdani because of Mamdani’s stances on Israel.
Goldman has become one of the primary targets of progressives looking to replace moderate Democrats with candidates more aligned with their politics in the wake of Mamdani’s victory. Challengers are also emerging against the vocally pro-Israel Rep. Ritchie Torres, with his AIPAC donations being a point of emphasis of his opponents.
Lander did not name Goldman but referred to his AIPAC ties in the video, saying the “challenges we face” can’t be solved by “doing AIPAC’s bidding in a district that knows our safety, our freedom, our thriving is bound up together.” Two photos of Lander holding signs at Gaza war ceasefire rallies appeared on-screen — one in Hebrew, the other in English.
The 10th Congressional District covers Lower Manhattan, as well as parts of western and central Brooklyn, which Lander represented on the City Council. While Lower Manhattan was more split in the mayoral general election, most of the district’s Brooklyn neighborhoods voted overwhelmingly for Mamdani. The district also includes part of Borough Park, a neighborhood with a large Orthodox Jewish population that strongly supported the centrist mayoral candidate, Andrew Cuomo.
In the video, Lander alluded to Goldman’s refusal to endorse Mamdani, saying that if he beats Goldman, “Our mayor can have an ally in Washington instead of an adversary in his own backyard.”
Mamdani told the New York Times on Wednesday that Lander is a “true leader” who has “unwavering principles, deep knowledge and sincere empathy.”
Lander has been Mamdani’s most prominent local Jewish ally since the pair cross-endorsed each other before the Democratic primary.
Critics said Lander’s efforts, including bringing Mamdani to his synagogue and reinforcing his commitment to the safety of Jewish New Yorkers, merely “kosherized” antisemitism at a time when fierce reaction to the war in Gaza led to Jews feeling unsafe and isolated, and anti-Jewish attacks rose.
Following Mamdani’s general election victory, reports emerged that Lander, who’d been angling for a top position in the new administration, was being left out in the cold without a role. Rumors suggested that Lander might have Mamdani’s support if he pivoted to a congressional run against Goldman. But that support was complicated by the presence of Aviles — Mamdani’s fellow DSA member — who was entertaining a run herself.
All that was put to rest Wednesday, when Lander officially entered the race with the support of Mamdani — who went against the DSA’s endorsement of Aviles, to the chagrin of some of the DSA’s rank-and-file — and Aviles released a statement announcing that she would not be running.
“A split field runs too great a risk of allowing him another damaging term,” she wrote about Goldman, who won his first election in 2022 by two points against a crowded field that split votes between progressive candidates.
Before running for office, Goldman, a millionaire and Levi Strauss heir, drew praise from the left when he served as lead majority counsel on the first impeachment inquiry against Donald Trump in 2019. He has co-sponsored progressive legislation like the Medicare for All Act and the Green New Deal for Public Housing Act, as well as a recent bill that would protect immigrants’ right to appear in immigration court.
But progressives have soured on Goldman, who calls himself a “proud Zionist and steadfast supporter of Israel,” and is criticized for receiving funding from AIPAC — a group whose brand has become increasingly toxic in American politics.
Goldman also faced criticism after Donald Trump Jr. tweeted about a friendly interaction between the two in the Bahamas, following Trump’s Israel-Gaza peace deal.
“Thank you Congressman @danielsgoldman for your kind words today when you saw me, about the incredible job my father did delivering historic peace to the Middle East and bringing the hostages home,” the president’s son tweeted. “Safe travels back from the Bahamas.”
Speculation of a potential Lander challenge had been building since September, when a poll by Data for Progress surveyed voters in the 10th congressional district; in a two-man race between Goldman and Lander, the poll found that Lander would win 52-33.
Democratic strategist Trip Yang advised pumping the brakes in a November interview, pointing out that polls taken so far in advance of an election “don’t matter as much” and that incumbents bring an advantage.
In addition to big names like Mamdani, Sanders and Warren, local politicians have begun throwing their support behind Lander including Assemblymember Robert Carroll — who was an early endorser of Goldman in the 2022 election — and State Sen. Andrew Gounardes.
The post Brad Lander launches run for Congress against pro-Israel Jewish incumbent Dan Goldman appeared first on The Forward.
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‘America Last’: Report Reveals Suspicious Foreign Support Amplifying Nick Fuentes Online
Nick Fuentes during an interview in December 2025. Photo: Screenshot
Amid ongoing debates about the rise of antisemitic voices on the US political right, recent investigations into social media activity suggest the potential involvement of inauthentic amplification by anonymous actors in India, Pakistan, Nigeria, Malaysia, and Indonesia.
On Monday, the Network Contagion Research Institute (NCRI) released new research showing the techniques used by overseas operatives to promote the authoritarian ideologies of antisemitic podcaster Nick Fuentes, who claims he seeks to preserve the white, European identity and culture of the US.
Titled “America Last: How Fuentes’s Coordinated Raids and Foreign Fake-Speech Networks Inflate His Influence,” the 23-page report dissects how the 27-year-old influencer “consistently amasses far more retweets than any comparable figure, including Elon Musk, despite having a fraction (<1%) of the follower count.”
The report was co-drafted with the support of the Rutgers University Social Perception Lab. Previous research collaborations between NCRI and Rutgers have also explored how far-right influencers hijacked the religious phrase “Christ is King” to advance their ideology and how Tik-Tok content promotes the Chinese Communist Party’s international objectives.
The researchers reviewed Fuentes and compared him with other prominent accounts. They discovered that “within the critical first 30 minutes, Fuentes routinely outperformed accounts with 10-100× more followers.” The report explains that “in a sample of 20 recent posts, 61% of Fuentes’s first-30-minute retweets came from accounts that retweeted multiple of these 20 posts within that same ultra-short window – behavior highly suggestive of coordination or automation.”
The accounts are characterized as entirely anonymous and seemingly single-purpose for promoting Fuentes.
While Fuentes has grown most well-known for his endorsement of Adolf Hitler, Holocaust denial, and pre-Vatican II, Catholic-reactionary antisemitism, the report highlights the podcaster’s endorsements of terrorism and enthusiasm for sexual violence. He has stated that he seeks a 16-year-old wife, desiring an underage woman “when the milk is fresh.” This aligns with his support for the Taliban in Afghanistan, a nation which has now seen the return of child marriage. Fuentes also claims that rape within marriage is impossible, since he believes that a wife’s body belongs to her husband.
Fuentes also “praised Vladimir Putin for the invasion of Ukraine, expressed support for China taking Taiwan, and described the Taliban’s victory over US forces as a positive development.”
The researchers in their analysis seek not to explain Fuentes’s views but rather to “assess how synthetic engagement, real-world events, and media incentives converged to elevate a fringe figure into a central subject of national attention.”
Looking into Fuentes’s history and disclosures from former insiders within his organization support the suggestion of artificial engagement.
“Additional evidence shows that Fuentes has a prior history of coordinated digital manipulation. In 2022, two former associates described internal group chats where Fuentes directed interns and loyalists to carry out online tasks on his behalf, and a former technical aide alleged that viewer counts on his streaming platform were artificially inflated using a built-in multiplier,” the report states.
The researchers explain that “Fuentes did not deny the inflation itself. These documented practices demonstrate a willingness to orchestrate controlled teams and manipulate digital metrics — behavior entirely consistent with the coordinated amplification patterns observed on X.”
The report features images of “America First” Fuentes appearing on different foreign TV networks including the Iranian regime’s Press TV and Russia Today (RT). On the former he sided with Iran during an American attack in support of Israel, and on the latter, he claimed that support for Ukraine was based on “Russophobia.” He also reportedly stated that he would “fight on the side of China against America.”
Another picture shows Fuentes in 2022 at the America First Political Action Conference, where he stated in his introduction to US Rep. Marjorie Taylor Greene (R-GA): “And now they’re going on about Russia and Vladimir Putin, saying he’s Hitler – they say that’s not a good thing. Can we get a round of applause for Russia?”
The analysts describe how “Fuentes’s defense of authoritarian adversaries — Russia, Iran, China — is not a minor contradiction. It represents a coherent pattern in which his anti-American worldview aligns more closely with America’s enemies than with its interests. His self-proclaimed patriotism crumbles in the face of performative contrarianism, where any regime that resists liberal democracy becomes, in his eyes, preferable to the current United States.”
According to NCRI, the Russian and Iranian media’s approval of Fuentes “underscores the broader point: the figure elevated by algorithmic manipulation and mainstream media grooming as a voice of nationalist revival is, in reality, one of the most reliable public defenders of America’s geopolitical foes.”
