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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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People accusing El-Sayed of Muslim Brotherhood ties will accuse Jews of dual loyalty too
Abdul El-Sayed, Democratic candidate for Senate in Michigan, has said that he has no ties to, and disavows, the Muslim Brotherhood. It does not matter how many times he is asked about this, or how many times he answers, because there will be those who insist that it is a real concern. Their position relies not on reality, but on a deep-rooted idea Jews should recognize: that people who are “other” hold dual loyalties, and that those dual loyalties are a danger to America.
El-Sayed has had ample reason and opportunity to assert his distance from the group, as he has been asked about it over and over again. (The connection to the Muslim Brotherhood specifically seems to be a tweet from El-Sayed’s half-sister saying their mother was once involved with the organization.) He was asked at a town hall earlier this month to disavow the Muslim Brotherhood; he was asked about the Muslim Brotherhood earlier this month on Meet the Press; he was asked about it by Fox News; and he was accused without evidence by his opponent, Republican Mike Rogers, of being “bought” by the Muslim Brotherhood and of being a national security risk in their debate last week. Other Democrats were also asked to weigh in: CNN, for example, asked Sen. Chris Murphy if Democrats were “concerned about this with El-Sayed.”
American Jews should object to this cynical, baseless fearmongering because it is wrong and destructive in and of itself to charge that a person who is Muslim is a threat to national security. American Jews should also recognize it for what it is: a charge of dual loyalty, and one they should speak up against if they do not want similar charges leveled against Jewish politicians. This is true even if they disagree with El-Sayed or do not want to see him win in next week’s midterm elections.
For American Jews, dual loyalty is an old and familiar antisemitic trope. It’s a suspicion and accusation that has followed us around the globe and across decades and says that we can never really be loyal to the country or society in which we find ourselves because we are secretly loyal only to each other or, more recently, to Israel.
American Jews — understandably, given the history of this trope — are attuned to politics that smack of dual loyalty. For example, Pennsylvania Governor Josh Shapiro wrote in his book that, when he was being vetted as a potential running mate for Kamala Harris in the 2024 presidential election, he was asked if he had ever been an Israeli agent and felt that that was inappropriate. In fact, being asked about loyalty to other countries is a regular occurrence in obtaining a security clearance.
Nevertheless, Shapiro’s alertness to it speaks to the sensitivity American Jews, and particularly politicians, feel around being accused of dual loyalty, especially as Israel becomes a “litmus test” in Democratic party politics. For example, was congressional candidate Scott Weiner chased from a rally for trans rights solely because he had declined to say that Israel committed a genocide in Gaza (before he said they did days later), or was it because he’s Jewish?
And this past weekend, a RebellionPac ad in which a couple can’t buy eggs because, they say, the United States sends money to Israel, concludes with “Mike Rogers is for they/them” — cutting to photos of Israeli politicians — “Abdul El-Sayed is for you,” suggesting that being supportive of Israel is at odds with being supportive of Michigan, which some Jews feel creates a permission structure for antisemitism and suspicion toward Jews.
U.S. President Donald Trump, meanwhile, once again put forth his specific version of the dual loyalty trope, in which to be a true American Jew is to vote for him because he supports Israel, by saying American Jews should be “ashamed of themselves” if they voted for El-Sayed.
It is not enough for American Jews to be against dual loyalty when it is leveled against us. We just need to be against it. Because if you do not want it to be acceptable to cast aspersions regarding a candidate’s race, religion, or ethnicity, and if you do not want there to be different, special, higher bars that candidates need to meet because of their culture or where they pray, then you need to be against that for anyone. Otherwise, you’re accepting it for everyone.
I am not equating Israel with the Muslim Brotherhood, nor am I defending the Muslim Brotherhood. What I am saying is this: If you are offended by the idea that Jews need to prove that we are not first and foremost loyal to Israel, or by the notion that Jews should be punished for perceived connections to Israel, then you should also be offended by what politicians and pundits are demanding of El-Sayed. You should do this not only because not doing so is hypocritical (though we, as a nation, seem long past the point of hypocrisy mattering), but because the more comfortable we are having charges of dual loyalty in our politics, the more comfortable we are having charges of dual loyalty in our politics for everyone, including Jewish candidates.
I made a similar point last week on X (formerly Twitter) and was promptly accused of hating myself and Jews, loving the Muslim Brotherhood, and having my priorities wrong. In one response to my post, which read, “You don’t get a more tolerant, accepting, pluralistic, liberal country by accusing people of another religion of inherently hating and being disloyal to it and you, it is simply not going to work,” someone wrote, “I don’t want a more tolerant society you stupid twat, I want my kids to be safe at Jewish day school and I don’t want 24/7 security at shul.”
What I found most fascinating about this person’s reply was the idea that Jewish institutions could be safe in the United States, where we are a small minority, without ours being a tolerant society. That struck me as almost as fanciful as thinking that we could allow charges of dual loyalty for Muslim candidates and then turn around and ask that Jewish candidates not have to face dual loyalty accusations or special extra litmus tests.
Much as a society in which antisemitic conspiracy theories are allowed to flourish is ultimately a more conspiratorial, paranoid, and less trusting place for everyone, a polity where candidates are regularly charged with dual loyalty or disloyalty on the basis of their religion or ethnicity is just that — a political discourse where charges of dual loyalty are leveled against ethnic and religious minorities. We don’t get to choose against whom dual loyalty cards are played. We only get to choose whether we think it’s acceptable to play them at all.
The post People accusing El-Sayed of Muslim Brotherhood ties will accuse Jews of dual loyalty too appeared first on The Forward.
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Eight years after Tree of Life shooting, a Jewish burial society’s ranks have nearly doubled
After preparing five victims of the Tree of Life synagogue massacre for burial, members of Pittsburgh’s New Community Chevra Kadisha stood in a circle and held hands.
They had gathered like this before, taking a moment after their work to process what they had done. This time, they were caring for people murdered in their own community.
Volunteers from outside Pittsburgh had come to help. David Zimmer, a longtime member, remembered one visitor bringing a custom from another chevra kadisha.
“He passed around a piece of chocolate,” Zimmer recalled, “so that there should be something sweet.”
Eight years later, NCCK has nearly doubled in size. Before the attack, it had about 38 members, according to records reviewed by Patricia Cluss, one of its founders. Within four months, 11 people had joined. Today, it has 70.
The growth has brought more volunteers into some of the least visible work in Jewish communal life. A chevra kadisha, traditionally translated as a “holy society,” washes and prepares the dead for burial, dresses them in plain white shrouds and helps ensure they are treated with dignity. The work is considered a chesed shel emet, or true kindness, because the dead cannot repay those who care for them.
For NCCK, the aftermath of the attack also revealed another dimension of that care: The people accustomed to supporting others through loss needed support themselves.
Caring for their own
Pittsburgh’s NCCK was founded in 2004 to encourage greater participation in the Jewish tradition of caring for the dead. An Orthodox chevra kadisha already existed, and NCCK’s founders hoped to involve more Jews in the practice, regardless of their level of religious observance.
Cluss was among them. She had encountered an article about Reform Jews reviving Jewish burial practices that had fallen away in some communities. Until then, she had never heard of a chevra kadisha.
“I gotta do that,” she remembered thinking.
Deane Root joined early, too, drawn by an idea: What if Pittsburgh had a chevra kadisha open to anyone in the Jewish community? Root remembered a small group gathering, often in a member’s living room, to figure out the logistics of working with funeral homes and training volunteers.
Then came Oct. 27, 2018.
Root and his wife, Rabbi Doris Dyen, were approaching the Tree of Life synagogue building that Saturday morning when they heard a series of loud noises. They pulled into the parking lot and saw shattered glass.
Two NCCK members had been inside the synagogue, and the dead and wounded included people its members knew. At the Jewish Community Center of Greater Pittsburgh after the shooting, where families and friends gathered and waited for news, Root recalled that “not everybody knew for sure” what had happened to their loved ones.
When the victims were released for burial, NCCK began the work for which it had trained. Members also kept shmira, remaining with the dead and reciting Psalms until burial.
Allen Baum, who coordinates the NCCK men’s members, remembered that by the end, nearly every man in the group had participated in shifts. After the final tahara, the ritual preparation of a body for Jewish burial, they stood in a large circle, joined by women from NCCK as well.
Later, members gathered in a home, bringing food, reading poems and speaking about the people they had lost.Root was carrying the trauma of what he experienced that morning. He described a “video playing in my head constantly.”
Being together helped. “Let the community carry some of that burden,” Root remembered, “rather than keeping it all inside our own emotions and our own minds.”
A growing circle
Following the attack, younger Jews contacted NCCK after reading about its work. Some described joining as something they felt they needed to do as Jews. Others spoke of it as a form of social action.
Elana Glick, who joined NCCK around 2014 after her grandfather died, remembered that the group sometimes struggled to find enough volunteers before the massacre. Afterward, she said, the work became more public, even as members sought to preserve the privacy of the rituals.
At its annual dinner, Glick has watched the group grow. There have been “more and more tables added year after year because of people who have found this and wanted to be a part of this work,” she said.
“Being part of the chevra is one of the ways I feel most attached to my Judaism,” Glick said.
Sarit Wishnevski, executive director of Kavod v’Nichum, a national organization supporting chevrot kadisha and Jewish burial practices, has watched the movement become increasingly multigenerational. At the organization’s November 2025 gathering in Ojai, California, participants ranged from their 20s to their 80s, with one in their 90s.
The Jewish phrase l’dor v’dor is usually understood as passing something “from generation to generation.” Wishnevski suggested it can also mean practicing a tradition with generations alongside one another.
NCCK has also become a resource for other communities. Wishnevski called it a “really strong model,” citing materials its members have shared and their help with questions ranging from starting a group to making the work more inclusive of gender diversity.
The possibility of mass-casualty events has prompted other questions, too. “How will we be prepared?” Wishnevski said. “How will we show up if God forbid this happens here?”
Kavod v’Nichum is developing an emergency preparedness pilot effort. Wishnevski said the goal is not for a chevra kadisha to respond “in a silo,” but to build relationships with first responders, government agencies and other Jewish organizations.
Earlier this month, three NCCK members traveled to Chicago to teach other volunteers about something none would ever want to need: developing tahara liturgy for young children.
But most of the chevra kadisha’s work remains unseen, and the calls come without warning. “The only predictable thing is the unpredictability,” Baum said.
One summer, the men’s group went 11 weeks without a tahara. More recently, Cluss said, the women’s group performed 11 in two weeks. Sometimes volunteers arrive at a funeral home for one person and are asked whether they can stay for another. In recent years, NCCK has performed roughly 90 taharot annually.
For Cluss, the work had long been meaningful. After Tree of Life, she struggled to explain how that meaning had changed. Her daughter noticed something she hadn’t.
“Mom, do you ever notice when you’re talking about the chevra you always put your hand on your heart?”
Cluss hadn’t noticed.
The post Eight years after Tree of Life shooting, a Jewish burial society’s ranks have nearly doubled appeared first on The Forward.
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When a black hat and a toothbrush take on deeper meanings
דניאל גלאַיס באַנד „דער פֿאָיע און אַנדערע פּיעסעס“ (ה. לײוויק־פֿאַרלאַג, תּל־אָבֿיבֿ, 2026), נעמט אַרײַן צוועלף דראַמאַטישע ווערק אין פֿאַרשײדענע זשאַנערס: מעלאָדראַמעס, מאָנאָדראַמעס, משפּחה־דראַמעס און פּאָליטישע סאַטירעס.
די ווערק זײַנען פֿאַרשיידענע, אָבער זײ װערן צונױפֿגעקניפּט דורך אַ בשותּפֿותדיקן מאָטיװ פֿון זכּרון און זײַן כּוח פֿון תּיקון.
גלאַי איז געבוירן געוואָרן אין 1945 אין בוענאָס־אײַרעס, בײַ אַ משפּחה פֿון ייִדישע אימיגראַנטן. אין שטוב, אויף משפּחה־שׂימחות און אױף דער גאַס האָט ער געהערט ייִדיש, העברעיִש און שפּאַניש, װי אױך די קלאַסישע מוזיק, כּלי־זמר און טאַנגאָ.
זײַן טאַטע, זישע גאָלדוואַסער, איז געווען אַ שנײַדער און אַן אַמאַטאָרישער ייִדישער אַקטיאָר. דורך אים האָט דער יונגער דניאל אײַנגעזאַפּט די קלאַנגען, עמאָציעס און אינטאָנאַציעס פֿונעם ייִדישן טעאַטער.
צו פֿינף יאָר האָט גלאַי אָנגעהויבן זיך לערנען מוזיק, לכתּחילה אין בוענאָס־אײַרעס און דערנאָך אין תּל־אָבֿיבֿ. שפּעטער האָט ער באַקומען אַ מאַגיסטער אין קאָמפּאָזיציע פֿונעם שיקאַגע־אוניווערסיטעט.
דער ביאָגראַפֿישער הינטערגרונט העלפֿט פֿאַרשטיין די טיטל־פּיעסע „דער פֿאָיע“. דעם הױפּטהעלד פֿישעלעס פֿאָטער איז — ווי גלאַיס אייגענער טאַטע איז געווען — אַ שנײַדער, װאָס איז פֿאַרליבט אינעם טעאַטער.
דער טעאַטער, און בפֿרט דער פֿאָיע, װערט פֿאַרװאַנדלט אין אַ זכּרון־קאַמער, װוּ עס װערט אױסגעשפּילט די דראַמאַטישע ליבע־געשיכטע פֿון פֿישעלע און זײַן געליבטער רײזעלע. זײ באַװײַזן זיך אױף דער בינע אין דרײַ געשטאַלטן — װי קינדער, יונגע לײַט און דערװאַקסענע.
דער פֿאָיע איז מער ווי אַ טייל פֿונעם טעאַטער־בנין. דאָס אין אַ פּונקט װוּ דער זכּרון טרעפֿט זיך מיט דער ווירקלעכקייט. דער דערוואַקסענער פֿישל עקשטיין שטייט דאָ ווי אַ רואה ואינו נראה, אַן אומזעעוודיקער אָבסערוואַטאָר װאָס פּרוּווט צו פֿאַרבינדן „צוויי פּונקטן אין דער צײַט“.
בײַ גלאַין איז די קינדהײט ניט קײן אַלטע מעשׂה־שהיה, נאָר זי פֿאַרמאָגט אַ שליסל צום הײַנט: „דער סוד פֿון וואָס איך בין הײַנט, מײַנע טרוימען, ליבע און פּײַן, שטעקט אין אָט די נאָענטע קינדעריאָרן“, זאָגט פֿישל אינעם פֿאָיע.
ווען דער קליינער פֿישעלע קען ניט ענטפֿערן אויף אַ פֿראַגע פֿונעם כּפֿל־טאַבעלע, שרײַט ער אויס: „דרײַצן טויזנט מיליאַרד!“ דער קלאַס לאַכט אים אױס, אָבער פֿאַר אים שטעקט אין דער דאָזיקער צאָל אַ סוד, אַן „עניגמע“.
שפּעטער ווערט ער אַ באַרימטער פֿיזיקער. עס גײט דאָ ניט סתּם וועגן אַ שלעכטן תּלמיד, וואָס איז געקומען צום שׂכל. די עניגמאַטישע ריזיקע צאָל איז אַ סימן פֿון אַ שטאַרקן כּוח־הדמיון. די שול קען ניט דערקענען זײַן טאַלאַנט, אָבער דװקא אָט דער כּוח דערמעגלעכט זײַן אױפֿטו אין װיסנשאַפֿט.
אַן ענלעכע דינאַמיק שטעקט הינטער רייזעלעס דערפֿאָלג װי אַ טעאַטער־שטערן. פֿישעלע טרעפֿט זי אױפֿן מאַרק װוּ זי זינגט שטײענדיק אויף אַ פֿרוכטן־קעסטל. זי זאָגט צו אים: „זאָלסט װיסן…קונסט שטייט העכער פֿון אַלץ!“
דאָס קעסטל איז איינער פֿון גלאַיס בינע־חפֿצים מיט אַ סימבאָלישן באַטײַט. אַ פּשוטער טאָגטעגלעכער אָביעקט איז אַ מין זכּרון־פּושקע װאָס פֿאַרבאַהאַלט דעם חלום פֿון די קינדעריאָרן. דאָס קעסטל באַװײַזט זיך װידער אינעם פֿאָיע, װען די דערװאַקסענע רײזל זעצט זיך אַנידער כּדי אָפּצוגעבן זיך אַ דין־וחשבון פֿון איר לעבן.
אַזאַ מין פֿונקציע האָבן די בינע־חפֿצים אויך אין אַנדערע פּיעסעס. אין „באַכס פּאַרטיטע אין רע מאַזשאָר“ איז דאָס דער שוואַרצער הוט, װאָס די מאַמע טראָגט װען זי קומט צו איר טאָכטערס פּיאַנע־קאָנצערט.
אײן בליק אױף דעם הוט ברענגט די טאָכטער פֿון די כּלים אַרױס און מאַכט קאַליע דעם קאָנצערט. דער הוט איז דאָ אַ סימן פֿון דער מוטערס קאָנטראָל איבער דער טאָכטערס פּערזענלעכקײט — אַ פּראָבלעם, װאָס זײ בײדע מוזן לײזן.
אַ פּשוטער חפֿץ איז אָפֿט מאָל חשובֿער אײדער אַ בכּבֿודיקער. „דאָס ציינבערשטל און די כּתובֿה“ איז אַ פּיעסע װעגן אַ משפּחה־ברוגז. דער מאַן װאַרפֿט מיט כּעס זײַן טעלעפֿאָן אין דער װאַנט אַרײַן און צעברעכט על־פּי־צופֿאַל די כּתובֿה. דאָס צעבראָכענע גלאָז איז אַן אָנזאָגער פֿונעם משפּחה־קריזיס.
דער מאַן ציט זיך אַריבער אין אַן אַנדער דירה, אָבער קען ניט געפֿינען זײַן ציינבערשטל. אין צװישן געפֿינט די פֿרױ אָט דעם צײנבערשטל און דאָס גיט איר אַ תּירוץ צו טעלעפֿאָנירן דעם מאַן. דער סוף איז גוט; שלום־בית װערט אױפֿגעשטעלט.
גלאַי האָט געשריבן מוזיק צו די לידער פֿון פֿאַרשײדענע ייִדישע און העברעיִשע דיכטער. אין זײַן טעאַטער איז מוזיק ניט קיין באַפּוצונג, נאָר אַן אייגנאַרטיקע בינע־שפּראַך. אױך טאַנץ איז פֿאַר גלאַי, ווי ער האָט געזאָגט אין אַן אינטערוויו, „די שפּראַך פֿונעם גוף“, װאָס איז וויזועל, דינאַמיש און פֿאַרשטענדלעך פֿאַר אַלעמען.
אַ סינטעז צװישן װאָרט, קלאַנג און באַװעגונג קומט פֿאָר אין „אַ פֿריילעכס פֿאַר איסאַ“. אין דער פּיעסע, װאָס איז געװידמעט דער באַרימטער זינגערין איסאַ קרעמער, װערן איבערגעפֿלאָכטן לידער, טענץ, ביאָגראַפֿישע פּרטים, אַרכיוואַלע דאָקומענטן און חלומות.
אַ װיכטיקער זשאַנער אין גלאַיס דראַמאַטורגיע איז די גראָטעסקע סאַטירע. „ווי מאַכט מען חרובֿ אַ פֿאָלק“ איז אַ בינע־עקספּערימענט: חיים װיל װײַזן זײַן חבֿר יאַנקל װי אַזױ צו „צערײַסן אױף שטיקער“ גוטע אָרנטלעכע מענטשן דורך דעמאַגאָגיע און געװאַלט.
חיימס װערטער „מען האָט אַ מאָל גרינטלעך מתקן געװען דאָס פֿאָלק. איצט קומט די ריכטיקע שעה מאַכן פֿון אים אַש און פּאָרעך“ קלינגען ספּעציעל אַקטועל אין דער הײַנטיקער געשפּאַנטער פּאָליטישער אַטמאָספֿער סײַ אין אַמעריקע סײַ אין ישׂראל.
אין אַן אינטערוויו האָט גלאַי געזאָגט, אַז אַ קינסטלער דאַרף ניט בלויז שילדערן די װירקלעכקײט, נאָר אויך אָנווײַזן אויף אַ בעסערער וועלט מיט מער יושר און ליבע. זײַנע פּיעסעס זאָגן אָבער ניט צו, אַז קונסט קען ברענגען אַ תּיקון־עולם. צװישן זײַנע פּערסאָנאַזשן זײַנען ניטאָ קײן אידעאַלע העלדן. זײַן טעאַטער איז אַ פֿאָיע, װוּ מען טרעפֿט זיך פּנים־אל־פּנים מיט זיך אַלײן, מיט אַלע זײַנע שװאַכקײטן און חסרונות.
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