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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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The original anti-Zionists have been all but forgotten. Molly Crabapple wants to change that.
I first met nationally acclaimed artist and journalist Molly Crabapple in 2020 during the dark days of COVID. After discovering that we had both studied Yiddish at YIVO, albeit in different classes, we did a socially distanced fresh-air visit to Mt. Carmel, the Jewish cemetery in Queens where Sholem Aleichem is buried. Many tombstones there are inscribed not in Hebrew but in Yiddish. They include the graves of people who, in life, belonged to the Bund.
Founded in 1897 in Eastern Europe, the Bund was a socialist revolutionary group whose name, translated from Yiddish to English, is General Jewish Labor Union (“bund” is Yiddish for union). By the 1930s, Bundism in Poland, where most Ashkenazic Jews lived, had grown bigger and more politically powerful than Zionism. The group was a tireless promoter of Yiddish as the linguistic and literary underpinning of Jewish peoplehood. Bundists also fiercely opposed Zionism and a Jewish state; they believed in fighting for democracy and inclusion in the countries where Jews already lived.
The organization ended up being destroyed not just by the Nazi Holocaust but also by Stalinism. Except for people like me, who’ve been ensconced in the Yiddishist world, it is nearly forgotten today by all but a few academics. But by the time we met, Crabapple was writing a book about the Bund.
Almost six years later, she has finished it. Titled Here Where We Live is Our Country, it is part hefty historical documentation, part loving family memoir, and part literary nonfiction. Thoroughly engaging throughout, it moves back and forth from the author’s lefty-artsy life in contemporary New York City to earthshaking events in vintage Jewish Europe. Crabapple has disinterred the memory of a once-vibrant movement that waned even as its nemesis, Zionism, waxed.
I met her last month in her fifth-floor walkup apartment in Williamsburg to talk about how she made her book. Our conversation is edited for length and clarity.
Here Where We Live devotes significant space to the saga of your great-grandfather, Sam Rothbort. As a young man in 1904, he immigrated from the Pale of Settlement to New York City, under somewhat murky circumstances that he barely discussed after the move. In America, he made a living as a self-taught artist, including on a dairy farm in the Catskills, an egg farm in Long Island and in a big house near Sheepshead Bay in Brooklyn. But he died over a decade before you were born. When did you first realize he’d been an interesting guy who you wanted to tell the world about?
I was fucking born knowing he was interesting! My mother and my great-aunt and my dad told me about him constantly. I was surrounded by his paintings and stuff that he said. After he died, my great-aunt Ida still lived in his house. As a child, I would visit and it was exactly like when he was alive. I remember the pigments and oils still on the palette in the basement.
How did you find out he’d been in the Bund?
I’d always known he was involved in something illegal before he came to the United States. It was a cool family anecdote. In a book from 1952 that he published about his art, he wrote that as a teenager and young man he hadn’t known much about girls because “I was in the underground.” Another book, a catalogue of his art from a show, said he’d been in the Bund. My mom had a million of those catalogues in a bookcase, and I’d been looking at them since I was 11 or 12 years old. I also saw one of his watercolors, of a woman throwing a rock. He’d titled it “Itka the Bundist Breaking Windows.”
I had very little idea then of what “the Bund” was. But as an adult, one of my bad habits has been that sometimes when I get drunk, I Google things. That might be how I first understood.
From his own unpublished writing, you later found evidence suggesting that Sam might have fled to America at age 22 because he’d joined other Bundists in shooting a Tsarist policeman during a state-encouraged pogrom. You also read the yizkor book for Volkovysk, a town in what is now Belarus. It was Sam’s hometown. He is cited in the book as having helped produce its chapter about the Bund.
Look at this! [She walks me to her bedroom and points to an antique photograph on the wall.] When I was younger I’d always only thought of this as a very cool old picture that my mom had. But this same photo is in the yizkor book! It says it’s the members of the Volkovysk Bund in 1905. It’s Sam’s friends a year after he left for America. Look at this guy in the photo — he’s hot! Which one do you like the best?
The blonde.
Ugh!
I got really obsessed trying to track down these guys. When I went to the cemetery where my great-grandfather is buried I saw the tombstone of one of them. Later, in a box of family memorabilia, I found a photo of this same person in an old Yiddish news clip about people in New York City who were in the Workmen’s [now Workers] Circle’s Volkovysk branch. I asked the cemetery who was paying to maintain the grave. It was this guy’s grandson. I contacted him and he said his own father was still alive but very old. “Can you just ask him to look at this photo and see if that’s his dad?” I asked. I said I was writing about a revolutionary group. He says, “My grandfather never would have been involved in that! He was a truck driver.” And he hung up.
Why couldn’t the grandson entertain this history about his grandfather? Why did he not know it?
The Bund was an organization incredibly devoted to Yiddish language and literature. But it was also a socialist revolutionary political party. One thing I’ve noticed about how it has been written about is that certain things are de-emphasized and certain things emphasized. In the 1950s in the U.S. in the McCarthy years, Bundist survivors of the Holocaust were terrified they would be accused of being Communists, and deported. They had no faith that Americans would know the difference between a socialist and a communist. I think that sometimes the Bund’s’ Yiddishism is emphasized far more than the fact that they were revolutionaries. To focus on linguistic and cultural things is safe. To talk about revolutionaries as internationalists — and as people who always opposed Zionism — is dangerous.
Were you raised Jewish?
My father is Puerto Rican and a Latin American studies professor who’s a Marxist. He told me about Marx’s theory of surplus value when I was 6 years old. I’ve been a leftist in a leftist family all my life! My mother — Sam’s granddaughter — is very strongly culturally Jewish. When I was a child we’d do Hanukkah lights, and she made the best latkes. We were not religious, but I identify strongly as a secular Jew. I studied Yiddish in order to do research for the book. I’m not so good at Yiddish, but I can work my way through a socialist text using a dictionary.
I remember when we were at the cemetery and you were so excited about having just discovered that the political work of some Bundists in Poland was armed self-defense. They fought in militias, with their bodies and with weapons, to protect Jews from murderous pogroms, murderous Communist Party violence against socialists, and, finally, murderous Nazis. You called these militia members “thugs.”
I loved them!
You mentioned their resistance in a piece you wrote in 2018 for the New York Review of Books about the organization. I’ve heard that many people were astounded and very happy to learn about this self-defense and to discover the Bund.
Especially young Jews, like in their 20s. They had no idea that Jews had fought back in Europe even before the Holocaust, or they had only vague ideas about the Warsaw Ghetto uprising and that Bundists played a major role in it. It was very meaningful for them.
So much for the idea that only Zionists have been modern Jewish fighters.
Zionists have tried to say that they were the only tough Jews. Which is utterly untrue.
What do you think is most original about your book?
It’s very concerned with the emotional life of being in a movement. I think that sometimes the way that leftist movements are written about is as a series of conferences and decisions that are written down as texts, and people sign onto a resolution because that’s what they are thinking. The writing doesn’t show any awareness of emotional life. The love affairs, the gossip, the beefs that are going on, the thrill of thinking that you can change the world. I was much more concerned with that.
And as I worked on the book I quickly realized that I wasn’t just writing about the Bund. I was writing a history of the 20th century from the point of view of the defeated. The work was a form of necromancy. I would go to people’s graves and take dirt, and light candles in front of it and try to ask them if I could tell their story. At Ponary Forest, [near Vilna, where at least one prominent Bundist leader, a woman, was massacred by the Nazis in World War II and dumped into a mass pit] I went to the bottom with flowers and played Di Shvue [Yiddish for “The Oath,” the Bund’s anthem] on my phone.
What do you mainly hope that your book will accomplish?
I want leftists to know about something from our shared international history as leftists. I want young Jews to get to know their ancestors.
The Bund was anti-Zionist, of course, and many young American Jews are now also rejecting Zionism.
Yes. A lot of them were sold a bill of goods about their history, and when they reject that bill of goods, there’s a big hole in them. They don’t have any actual, positive Jewish history. They just have shit they’re ashamed of, because they realize [that Zionism] was actually a history of ethnic cleansing and apartheid. One of the things my book does is give them ancestors.
I’m an anti-Zionist. Whenever you have an ethnostate project, it always does unspeakable crimes. If Jewish institutions in America keep conflating Jews here with a state that is doing a livestreamed genocide and is now primarily known for the most heinous shit possible, it’s extremely dangerous for us Jews, as a small minority in America.
Some people internationally have been starting new Bund groups. What future do you see in that? And can you imagine Yiddish being resurrected as a secular Jewish language?
It’s hard to imagine huge numbers of people adopting Yiddish. But I think about a Jewish literary figure in the 1930s whom Isaac Deutscher quotes in his book The Non-Jewish Jew. He said that Yiddish was a dying language. But he didn’t mind, because Greek and Latin are dead languages, yet many people study them anyway, to access their linguistic treasures. And God bless everyone who’s doing leftist, anti-Zionist organizing and cultural work reclaiming our heritage! But is there a future for the Bund? The thing I’ve learned both from reading history and being a participant is, you never know what the spark is going to be. So you should always avoid making prognostications.
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Georgia political candidate apologizes for Passover ad that featured challah
(JTA) — When readers of the Atlanta Jewish Times opened their Passover edition last week, they saw something surprising: a fluffy challah.
The leavened bread, forbidden for Jews to consume during the holiday, appeared in an ad placed by Nathalie Kanani, a candidate for state Senate in a Metro Atlanta district.
“Have a blessed Passover,” the ad said, over an image of a challah draped in an Israeli flag alongside two towering candles. “Wishing you a Passover rich in divine love and blessings.”
The ad quickly drew ridicule online, particularly after Greg Bluestein, a Jewish Atlanta Journal-Constitution reporter, tweeted about it on Saturday, writing, “It’s the thought that counts, I guess.”
That night, Kanani issued an apology, calling the inclusion of challah in the ad “an oversight that should not have happened” and saying that her campaign was instituting new processes to prevent similar snafus in the future.
“My intent was to honor our Jewish neighbors and friends. We are all human, and even with the best intentions, honest mistakes can happen,” she wrote. “I believe in meeting those moments with grace and using them to bring people of different cultures together, not tear them apart.”
Kanani added, “While this content was created by a consultant working with my campaign, I take full responsibility for everything shared in my name. We are implementing stronger review processes to ensure this does not happen again. As always, my campaign stands for inclusion, respect, and bringing all people together.”
The incident is also spurring potential reforms at the Atlanta Jewish Times. “The ad should not have passed proofing checks,” Michael Morris, the newspaper’s owner and publisher, wrote in an email to the Jewish Telegraphic Agency on Sunday.
Kanani’s apology earned the Democrat dozens of supportive comments on Facebook — as well as constructive criticism that highlighted the complexity of Jewish American identity.
“We all make mistakes and learn from the[m],” wrote one man. “If you want to honor your Jewish neighbors, however, you might also want to rethink using a foreign flag. While many (though not all) of us, myself included, feel close ties to Israel (if not its government and policies), American Jews are Americans, not foreigners.”
Another woman offered an opposing take. “If you want to reach out to the Jewish community then you need to hire a Jewish consultant for Jewish content. Not only was the picture a big gaffe that you are undoubtable being mocked relentlessly for, but the wording sounds Christian,” she wrote. “But I do appreciate the Israeli flag.”
Kanani’s ad is not the first Passover bread to ignite a social media firestorm: The sight of leavened bread at Christian seders, which have surged in recent years, has generated sharp criticism in the past.
Unlike the Christian seders, which are widely denounced as appropriative, Kanini’s ad also elicited appreciation at a time when antisemitism is making many American Jews feel insecure.
“Unpopular opinion: we shouldn’t dunk on non-Jews who are trying to be nice to Jews,” tweeted David Greenfield, the head of a Jewish anti-poverty organization in New York City.
Kanani is a former prosecutor who is running in the May primary against Kevin Abel, who says his values are rooted in his identity as a South Africa-born Jew whose grandfather escaped Nazi Germany. Abel has chaired the American Jewish Committee’s local antisemitism task force.
Esther Panitch, a Jewish member of the Georgia House, urged her followers to back Abel when criticizing Kanani’s ad.
“Bless her heart, someone put challah in a Passover ad. This candidate wants to be my senator,” she tweeted on Saturday. “As the only Jewish member of the Georgia General Assembly, I am available for holiday consults — or you could just consider a candidate who knows the difference, whose ad is just a few pages after this one.”
After Kanani’s apology, Panitch said she had heard from Kanani’s campaign.
“I appreciate Nathalie Kanani’s campaign reaching out and taking responsibility for the challah-in-a-Passover-ad mix-up,” she wrote on Facebook. “Mistakes happen. What matters is how you respond, and she responded with grace. This is how we build understanding across communities. My door is always open for holiday consults. 
“
This article originally appeared on JTA.org.
The post Georgia political candidate apologizes for Passover ad that featured challah appeared first on The Forward.
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4 killed in Haifa strike as Trump issues ‘you’ll be living in Hell’ ultimatum to Tehran
(JTA) — Four people — including a couple in their 80s — were killed when an Iranian missile crashed into their home in Haifa on Sunday, in the latest direct strike in the month-old U.S.-Israeli war with Iran.
The missile was not intercepted because it had broken off from a larger munition, determined Israeli authorities, who said the people killed were not in their building’s bomb shelter at the time of the strike.
The strike brings the civilian death toll in Israel to 18 as uncertainty reigns about the future of the war, with U.S. President Donald Trump threatening multiple times over the weekend to pummel Iran imminently if it does not reopen the Strait of Hormuz to oil shipping imminently.
“Tuesday will be Power Plant Day, and Bridge Day, all wrapped up in one, in Iran. There will be nothing like it!!!” Trump wrote on Truth Social early Sunday. “Open the F–kin’ Strait, you crazy bastards, or you’ll be living in Hell – JUST WATCH! Praise be to Allah. President DONALD J. TRUMP.”
Iran offered no indication that it would meet Trump’s deadline, which comes as the president has extended previous deadlines for action by Tehran. A top Iranian official said the regime would respond “crushingly and extensively” to further attacks on civilian targets, including power plants and bridges. And a spokesman for the foreign ministry responded to questions about a reported framework for a ceasefire by saying, “Negotiations are in no way compatible with ultimatums, crimes, or threats of war crimes.”
The sparring comes after a dramatic weekend in the war. U.S. forces rescued an airman whose plane had been shot down during a commando raid in rural Iran, while Israel said it had killed the intelligence chief of the Islamic Republic Revolutionary Guards during a strike on an office building in Tehran.
This article originally appeared on JTA.org.
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