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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Circumcision could be ‘child abuse’ if done wrong, UK prosectors warn after deaths
(JTA) — British Jews are weighing in after authorities said they are considering deeming some circumcisions “a form of child abuse” following deaths from the procedure.
The Crown Prosecution Service, the region’s chief agency for criminal prosecutions, said that while male circumcision is not a crime, it may constitute child abuse “if carried out incorrectly or in inappropriate circumstances,” according to a draft document seen by the Guardian.
This document, which looked at circumcision as a potential “harmful practice” alongside virginity testing, breast flattening and exorcisms, has driven heated debate among Jewish and Muslim leaders since it was revealed this week.
The draft guidance follows a coroner’s report from Dec. 28 about Mohamed Abdisamad, a 6-month-old boy who died in London from a streptococcus infection caused by his circumcision in 2023.
The coroner warned of “a risk that future deaths could occur unless action is taken,” noting that “any individual may conduct a Non-Therapeutic Male Circumcision (NTMC) without any prior training.” He said there was no system to ensure that people who conduct religious circumcisions have accreditation or meet requirements for infection control.
In the past, another coroner raised similar concerns over the 2014 death of Oliver Asante-Yeboah, who developed sepsis after his circumcision by a rabbi. Male circumcision was a factor in 14 deaths in England and Wales since 2001, half of them men over 18 and half boys under 18, according to the Office for National Statistics.
Unlicensed circumcisions are a subject of mounting scrutiny in Europe, raising alarm in some Jewish communities. In May, Belgian police raided three homes in Antwerp as part of an investigation into illegal ritual circumcisions. And in 2024, a rabbi from London was arrested and imprisoned in Ireland for allegedly performing a circumcision without required credentials.
Some Jewish leaders swiftly condemned the Crown Prosecution Service document.
“Calling circumcision child abuse is fundamentally antisemitic,” said Gary Mond, founder of the Jewish National Assembly, to the Jewish News Syndicate.
Jonathan Arkush, co-chair of the Milah UK group that advocates for Jewish circumcision, told the Guardian that the document’s language about circumcision was “misleading” and he would be in touch with the prosecutors.
“The incidence of complications in circumcision performed in the Jewish community is vanishingly rare,” he said. “Circumcision is a core part of our identity.”
Other Jewish voices have urged action to enforce medically safe circumcisions. Rabbi Jonathan Romain, who oversees Reform Judaism’s religious court in Britain, said it was “time to clamp down on rogue practitioners” and called for mandatory training, monitoring and annual reports on the practice.
“Given that it is a longstanding and important tradition among Jews, Muslims and various other cultures, the best way forward is to only permit circumcision if it is practised by someone specifically qualified for it and who belongs to a nationally accredited scheme,” Romain said in a letter to the Guardian.
The Muslim Council of Britain also told the Guardian that it supports strengthening safeguards.
“Male circumcision is a lawful practice in the UK with recognised medical, religious and cultural foundations, and it should not be characterised in itself as child abuse,” said the group. “However, where procedures are carried out irresponsibly, without proper safeguards, and cause harm, they may rightly fall within the scope of criminal law.”
The post Circumcision could be ‘child abuse’ if done wrong, UK prosectors warn after deaths appeared first on The Forward.
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Tulsa’s Jewish community pushes back on Oklahoma Jewish charter school proposal
(JTA) — Leaders of Tulsa’s Jewish community are publicly pushing back against a proposal to open a publicly funded Jewish charter school in Oklahoma, saying the plan was developed without meaningful local input and could destabilize existing Jewish institutions.
In a joint statement released this week, senior figures from Tulsa’s synagogues, Jewish day school and community organizations said they opposed efforts by an outside group to create what would become the only religious school in the country entirely funded by taxpayers — an arrangement whose constitutionality is contested.
“We are deeply concerned that an external Jewish organization would pursue such an initiative in Oklahoma without first engaging in meaningful consultation with the established Oklahoma Jewish community,” the statement said. “To bypass community consultation in favor of an externally driven initiative is a serious error.”
The statement was signed by leaders from across Tulsa’s Jewish community, including the executive director of the Mizel Jewish Community Day School, rabbis from two Tulsa synagogues, and the head of Jewish Tulsa, the local federation.
The response follows an application by the National Ben Gamla Jewish Charter School Foundation to open a statewide online charter school that would combine Oklahoma academic standards with daily Jewish religious instruction.
Ben Gamla was founded by former U.S. Rep. Peter Deutsch, who told the Oklahoma Statewide Charter School Board on Monday that many families in the state are looking for a religious education option.
“There are a lot of parents that are looking for a sort of a faith-based, rigorous academic program,” Deutsch said.
Tulsa Jewish leaders rejected that claim. In their statement, they said Oklahoma already has Jewish schools and synagogue programs and that they were never consulted about any unmet need.
“Our local boards, organizations and donors have invested heavily in our local Jewish educational system through a dedication to learning,” the statement said, citing the day school and other community programs.
The application also raises a larger legal issue that board members openly acknowledged.
At Monday’s meeting, board chairman Brian Shellem said there was an “elephant in the room” given the board’s recent approval of another religious charter school — the St. Isidore of Seville Catholic Virtual School — which was later ruled unconstitutional by the Oklahoma Supreme Court and left unresolved after a 4-4 split at the U.S. Supreme Court.
Ben Gamla’s lawyers say that split leaves the door open.
“The exclusion of religious charters based on faith violates [U.S.] Supreme Court precedents that ensure equal access to public education for everyone, regardless of religion,” Eric Baxter, a senior lawyer at Becket, the religious-liberty firm representing Ben Gamla, said in a statement.
Baxter said Peter Deutsch consulted with local rabbis and parents during visits to Oklahoma in 2023.
“Contrary to claims of no engagement, Peter Deutsch consulted with local rabbis and parents during exploratory visits in 2023,” Baxter said. “Far from bypassing the community, Peter’s proposal builds on those consultations to expand faith-based choices for families, and we urge the Board to assess it on its merits.”
When asked who specifically Deutsch consulted with and whether here has been any consultation since then, Becket did not provide details. Instead, a firm spokesperson accused local Jewish institutions of trying to block competition.
“Sometimes, institutions that see potential new competitors will attempt to keep those competitors out of the market for educational providers,” said Ryan Colby, a spokesperson for Becket. He added, “While the Jewish Federation is entitled to its own opinions, it does not speak for all Jews.”
Colby added that Deutsch has spoken with Jews who support the proposal and said he expects non-Jewish families would also enroll.
The Oklahoma Statewide Charter School Board is expected to vote on the application as early as soon as its next monthly meeting on Feb. 19.
The post Tulsa’s Jewish community pushes back on Oklahoma Jewish charter school proposal appeared first on The Forward.
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Travel disrupted, fears elevated as Israel weathers uncertainty over potential US strike on Iran
(JTA) — Several European carriers canceled flights to Tel Aviv on Wednesday as turmoil over a potential U.S. strike on Iran roiled the skies and elevated fears in Israel.
President Donald Trump has threatened for days to intervene in Iran if the government proceeds with plans to execute protesters who have staged weeks of demonstrations against the autocratic religious regime there. Thousands of protesters have been killed in the streets, according to both government and opposition sources, and Tehran had planned a first execution of a protester arrested during the demonstrations on Thursday.
That execution was postponed amid sharp pressure from the United States, as signs piled up that Trump may plan to go forward with a military option against Iran. U.S. planes have moved within the region, several countries including the United States have urged nonessential personnel to leave the region and Iran briefly closed its airspace on Wednesday night.
On Thursday, reports emerged that Gulf states had talked Trump out of an imminent attack. But the uncertainty — and the recollection that Trump had appeared to waffle before striking Iran last year — has escalated fears in Israel, which is the Islamic Republic of Iran’s sworn enemy.
Iran and Israel fought a deadly 12-day war last year. This time, Israel and Iran have reportedly exchanged assurances, via Russia, that they would not strike each other first, but Iranian officials have said they could attack Israel alongside U.S. targets if Trump strikes Iran.
Daily life in Israel has not been interrupted, but Israelis are on high alert for a potential rehash of last year, when Iranian missiles sent them running to safe rooms multiple times and killed dozens of people.
So far, Lufthansa canceled some flights, then announced that it would revamp its schedule to prevent its employees from being in Israel overnight, when any Iranian retaliation is seen as more likely. A flight from New York was delayed on Wednesday while its carrier reportedly changed its route, igniting fears that the tensions had moved into a new phase. And some travelers have opted not to press on with their Israel trips, fearing being stuck in the country if conditions deteriorate.
At the same time, Israelis and Jews around the world, including tens of thousands of Persian Jews who fled following the ascendance of the Islamic Republic in 1979, are rooting for the protesters and against the regime. The American Jewish Committee issued a statement late Wednesday in support of the protesters.
“The international community has a moral responsibility to act in solidarity with the Iranian people and to advance a safer region and a more peaceful Middle East,” the organization said.
The post Travel disrupted, fears elevated as Israel weathers uncertainty over potential US strike on Iran appeared first on The Forward.