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Chabad women come together once a year in person. The rest of the time, there’s Instagram.

(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.

But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:

The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.

Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.”  Much to her relief, the kids’ parents had a good laugh about it.

And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.

“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.

“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”

Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.

To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.

“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”

Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.

On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.

“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”

Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.

“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”

She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”

Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.

Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.

Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.

Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)

With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.

Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.

Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”

Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.

Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.

At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”

Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)


The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.

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The power of Sukkot to unite the Jewish people

אין דער גמרא שטייט אַז יעדער ייִד קען — טעאָרעטיש — נוצן די זעלבע סוכּה. דאָס שטרײַכט אונטער דעם פֿאַקט, אַז מיר זענען אַלע גלײַך, און אַלעמען באַגריסט מען גלײַך אין דער סוכּה.

אין דער אמתן, ווען מען וואָלט געבויט אַ גענוג לאַנגע און ברייטע סוכּה, וואָלט דאָס גאַנצע ייִדישע פֿאָלק — אָן אויסנאַם — געקענט אַרײַנגיין אין איר און עסן אין דער זעלבער צײַט.

דער דאָזיקער באַגריף פֿון אַחדות דריקט זיך אויך אויס אין אַ באַזונדערער מצווה פֿון סוכּות: די אַרבעה מינים. די תּורה באַפֿעלט אונדז, אַז דעם ערשטן טאָג סוכּות זאָלן מיר נעמען אַן אתרוג, אַ לולבֿ (אַ צווײַג פֿון אַ טייטל־פּאַלמע), דרײַ הדסים (מירטן־צווײַגן), און צוויי ערבֿות (הושענות), כּדי זיך צו פֿרייען פֿאַרן אויבערשטן.

וואָס שטעלן מיט זיך פֿאָר די אַרבעה מינים? דער אתרוג האָט סײַ אַ גוטן גערוך סײַ אַ גוטן טעם; דער לולבֿ האָט אַ טעם — טייטלען — אָבער קיין גערוך נישט; דער הדס האָט אַ גוטן גערוך אָבער קיין טעם נישט; און די ערבֿה (הושענא) האָט ניט קיין טעם און ניט קיין גערוך.

דער גערוך שטעלט פֿאָר מעשׂים טובֿים, גוטע מעשׂים, וואָס — אַזוי ווי אַ גערוך — האָבן אַן השפּעה אויפֿן אַרום; בשעת דער טעם שטעלט פֿאָר לימוד התּורה, וואָס דערנערט די נשמה אַזוי ווי פֿיזישע שפּײַז דערנערט דעם גוף.

יעדער איינער פֿון די אַרבעה מינים שטעלט פֿאָר אַן אַנדער סאָרט ייִד: עס זענען דאָ ייִדן וואָס צייכענען זיך אויס מיט זייער חכמת התּורה, אַנדערע מיט זייערע גוטע מעשׂים, אַנדערע מיט ביידע, און אַנדערע מיט קיינעם פֿון די צוויי. דער געדאַנק איז, אַז מיר זענען אַלע אָפּהענגיק איינער פֿונעם צווייטן, און יעדער איינער דערגאַנצט דעם אַנדערן. נאָר ווען מען האָט אַלע פֿיר צוזאַמען קען מען מאַכן די ברכה און מקיים זײַן די מצווה.

בכלל ווערט פֿאַרשטאַנען, אַז די לערנונג פֿון דער דאָזיקער מצווה איז, אַז דער וואָס געפֿינט זיך אין דער העכערער רוחניותדיקער מדרגה פֿונעם „אתרוג“, אויסגעצייכנט סײַ מיט חכמה סײַ מיט גוטע מעשׂים, דאַרף זיך — אַלטרויִסטיש — אָפּגעבן מיט דעם וואָס געפֿינט זיך אין דער קאַטעגאָריע פֿון „ערבֿה“, אָן קיין באַזונדערער רוחניותדיקער מעלה.

לויטן זעקסטן ליובאַוויטשער רבין, רבי יוסף יצחק שניאורסאהן זצ״ל, איז פֿאַראַן אָבער נאָך אַן אַנדער דינאַמיק: דער וואָס געפֿינט זיך אין דער מדרגה פֿון „אתרוג“ קען און דאַרף אויך לערנען עפּעס ווערטפֿולס פֿון דעם וואָס געפֿינט זיך אין דער קאַטעגאָריע פֿון „ערבֿה“.

דער וואָס געפֿינט זיך אינעם מצבֿ פֿון „ערבֿה“, אָן קיין באַזונדערער רוחניותדיקער מעלה, און פֿונדעסטוועגן פֿילט ער זיך „זייער ייִדישלעך“, דריקט אויס אַ טיפֿן, אומברעכלעכן ייִדישן צושטאַנד, ניט געקוקט אויף דעם וואָס עס פֿעלט אים אין ייִדישן בילדונג און וויסן. דער וואָס האָט אַ סך געלערנט קען דורך זײַן פּערזענלעכער אַנטוויקלונג אַ סך פֿאַרשטיין און אַ סך פֿילן; פונדעסטוועגן איז אים אָפֿט שווער צו דערגרייכן און אויסדריקן דעם עסענץ פֿון זײַן נשמה. צו דער דאָזיקער בחינה פֿון זײַן אייגענעם מהות קען ער צוקומען דווקא דורך לערנען פֿונעם ייִד פֿון דעם „ערבֿה“־טיפּ, וואָס פֿילט זיך ייִדיש נישט צוליב זײַן ייִדישער בילדונג, נאָר טראָץ דעם וואָס עס פֿעלט אים. זײַן ייִדיש געפֿיל שטאַמט פֿון זײַן עצם הנשמה, דעם „פּינטעלע ייִד“ וואָס איז אינגאַנצן אומאָפּהענגיק פֿון קיין שום סיבה.

דער ליובאַוויטשער רבי זי״ע ווײַזט אָן, אַז די אַרבעה מינים שטעלן פֿאָר די אַחדות פֿונעם ייִדישן פֿאָלק, ניט נאָר ווײַל זיי רעפּרעזענטירן דעם צוזאַמען־פֿאַרבונד פֿון פֿיר פֿאַרשידענע קאַטעגאָריעס, נאָר אויך ווײַל יעדער מין פֿאַר זיך שטעלט פֿאָר אַחדות אין זײַן אייגענער קאַטעגאָריע.

דער אתרוג וואַקסט און ווערט דערנערט במשך פֿון אַלע פֿיר סעזאָנען פֿונעם יאָר. די בלעטער פֿונעם הדס וואַקסן אַזוי, אַז לענגאויס דעם שטאַם קומען אַרויס גרופּעס פֿון דרײַ בלעטער פֿון דער זעלבער הייך. בײַם לולבֿ דאַרפֿן די בלעטער ווערן פֿאַרמאַכט און צונויפֿגענומען און ניט צעשפּרייט איינער פֿונעם צווייטן — אַחוץ דעם וואָס יעדער בלעטל איז צונויפֿגעלייגט פֿון צוויי העלפֿטן — און די ערבֿות וואַקסן צוזאַמען אין אַ סאָרט אַחדות.

דאָס שטעלט פֿאָר נאָך אַן אַספּעקט פֿון אַחדות, ווײַל אַ מאָל איז גרינגער זיך צו פֿאַראייניקן מיט איינעם וואָס איז אַנדערש פֿון מיר, ווי מיט איינעם וואָס איז ענלעך צו מיר און קען אויסזען ווי אַ קאָנקורענט.

אַזוי אַז אויף סוכּות דריקן מיר אויס דרײַ מדרגות פֿון אַחדות אינעם ייִדישן פֿאָלק: איין מדרגה וואָס שטאַמט פֿון דעם געמיינזאמען עסענץ, וואָס איז העכער פֿון פֿאַרשידנאַרטיקייטן;איין מדרגה וואָס דריקט זיך אויס דווקא דורך די פֿאַרשידנאַרטיקייטן; און נאָך אַ מדרגה — די אַחדות צווישן די וואָס זענען ענלעך איינער צום צווייטן.

אין דער אמתן, קומט איינס אַרויס פֿון צווייטן. אויב אַ מענטשנס אַמביציע איז עגאָצענטריש, איז זייער שווער זיך צו פֿאַראייניקן מיט אַנדערע. אויב אָבער זײַן אַמביציע איז אויסצופֿירן דעם ג־טלעכן ציל, וועט ער אָפּשאַצן און שעצן די הצלחה פֿון יעדן וואָס שטעלט זיך צו אויסצופֿירן דעם בשותּפֿותדיקן שליחות.

עס איז די אַחדות וואָס דריקט זיך אויס אין די מצוות פון סוכּות וואָס דערמעגלעכט די אמתע שׂימחה פון „ושמחת בחגך“.

די שוואַכע, צאַרטע סטרוקטור פֿון דער סוכּה האָט איבערגעלעבט טויזנטער יאָרן פֿון געשיכטע און רדיפֿות — אין די גולאָגן און אין די קאָנצענטראַציע־לאַגערן. הײַנט־צו־טאָג קען מען אין אַ סך קהילות איבער דער וועלט זען ווי ליובאַוויטשער ישיבֿה־בחורים פֿאָרן איבער די גאַסן פֿון שטאָט מיט אַ מאָבילער סוכּה, כּדי צו פֿאַרבעטן ייִדישע דורכגייער מקיים צו זײַן די מצוות פֿון עסן אין דער סוכּה און צו מאַכן די ברכה אויף די אַרבעה מינים.

אז איר וועט זיך אָנטרעפֿן אין איינעם פֿון זיי, ביטע גיט זיי איבער א גרוס!

The post The power of Sukkot to unite the Jewish people appeared first on The Forward.

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The Jewish soul and Hasidic inspirations of Annie Dillard

The Pulitzer Prize-winning writer Annie Dillard, who died Sept, 15 at age 81, drew on Jewish inspiration past and present for her meditative books on humans and the deity, including the nature-imbued narrative Pilgrim at Tinker Creek.

Raised a Presbyterian, in young adulthood Dillard discovered Martin Buber’s Tales of the Hasidim, in which she found a kindred spirit among Hasidic rabbis who, according to legend, would turn somersaults and do cartwheels and flips in the synagogue before ritual acts such as reciting Kiddush, the blessing uttered to sanctify Shabbat and Jewish holidays; lighting Hanukkah candles; and weddings. As Dillard put it at Michigan’s Calvin College Festival of Faith & Writing in 1996, her introduction to Hasidism was through Buber’s books and she “really, really, really liked them.”

Herself exultant by temperament, fond of energetic dancing and sports, Dillard saw no contradiction between exuberance and serious consideration of moral and ethical questions. Indeed, she followed the Hasidic spiritual concept of Bitul ha-yesh (ego effacement) to become receptive to the divine by reading from a range of sources to find inspiration for her own books.

These included Rabbi Abraham Joshua Heschel, whom she described to an interviewer in 1992 as “the great religious thinker” of the 20th century, and Simone Weil, the French philosopher. The latter two, “especially Heschel,” added Dillard, “have everything I need.”

What she needed as a writer was to fulfill her self-definition as a “Christian Hasid,” as she informed a reporter in the year 2000. The English literature maven Lori Kanitz has observed tyhat Dillard drew on Hasidic notions to better mull over nature and creation. Dillard agreed with the concept that humans assist God in redemption by making everyday physical objects and moments into something sacred or consecrated.

She favored the argument by the 16th century rabbi Isaac Luria that divine sparks trapped in the material world might be liberated through intense spiritual awareness. Especially in books such as  1999’s For the Time Being, she blended Yiddishkeit with heterodox Christian philosophers such as the Jesuit scientist Pierre Teilhard de Chardin to address questions about faith, suffering and individual existence.

The result was an emotionally fraught style, rich with biblical allusions. Pilgrim at Tinker Creek likens a combative domestic feline’s ensanguined paws to the “mark of Cain” and “blood sign of the Passover.” In this exalted, highly artful prose with Judaism as part of its vocabulary, the Quran is mentioned in the distressing context of animals devouring one another in nature, followed by the French Catholic thinker Blaise Pascal’s implication that after creation, God more or less abandoned humanity. Yet this existential doubt is calmed by two further citations from Albert Einstein to remind the reader that “subtle is the Lord, but malicious He is not” and “Nature hides her secret because of her essential loftiness, but not by means of ruse.” Bringing in Einstein, another example for Dillard alongside Abraham Joshua Heschel of the quasi-omniscient good grey Jew, shows her acute admiration for Jewish wisdom.

Characteristically, Dillard published in a 1998-99 issue of a University of Notre Dame publication for Catholic readers an essay insistent in its Yiddishkeit. The text begins by reminding readers of the execution of Rabbi Akiva by the Romans in the aftermath of the Bar Kokhba revolt. Unsparing of gory details, this account is followed by quotes from the Nobel-Prize-winning Holocaust poet Nelly Sachs, Gershom Scholem, Rabbi Nachman of Breslov, Rabbi Yehudah Aryeh Leib Alter, Rabbi Pinhas of Koretz, Rabbi Menachem Nochum Twersky, and a rare modern too, Rabbi Lawrence Kushner.

Blending nature with Jewish elements, Dillard recounts a trip to Lavi, a kibbutz in northern Israel near Tiberias, where she witnesses birds mating in mid-air. Juxtaposed with maxims by Christians, her narrative has an anthological aura, akin to that of Aldous Huxley’s The Perennial Philosophy (1945) which by contrast contains almost no direct passages from Jewish mystics.

Overall, Dillard kept in mind, as she suggested to one critic in 1999, that her goal was to persuade “the agnostic intellectual” that all spirituality need not be discarded by a discerning reader. That said, in some of Dillard’s books, the transitions between different traditions, from Sufism to Inuit beliefs, could appear contradictory.

But then as friends observed, Dillard herself could seem to be a walking contradiction; she was obsessed with nature, but also a lifelong chainsmoker. And although according to Lori Kanitz and others, her works were redolent of such venerable Jewish ideas as tsimtsum (divine contraction) and shevirat ha-kelim (shattering of the vessels), she likewise surrounded herself with a self-created Jewish mishpocheh of literati.

Dillard achieved the latter feat by energetically supporting modern American Jewish writing, lauding authors with more sheer enthusiasm than they may have been accustomed to receiving from fellow Jews. Drawn to high spirits and celebrants among living Jews, she was a fan of Louis D. Rubin’s Small Craft Advisory about shepping nachas from boats; she termed Rubin’s book a “moving account by a happy man.”

Part of appreciating happy Jews for Dillard was relishing Jewish humor with a highly developed sense of the absurd. She provided a blurb for a book by Jewish chef Peter Kaminsky about how to prepare decidedly un-kosher pork products, noting: “I love ham and I love this book.” She similarly kvelled at the inherent absurdity of describing how in 1982, the American Jewish Beat poet Allen Ginsberg was assigned the task of guiding a tour group in Disneyland composed of visiting Chinese communist authors. And she valued that a hybrid factual/fictional work by journalist Jake Silverstein was both “warm and funny.”

Dillard also persistently lavished serious praise on Jewish contemporaries such as the American visual artist and novelist Rosalyn Drexler for being “committed to a lifetime struggle for excellence.” Dillard deemed Fortune’s Daughter (1985) by Alice Hoffman “one of the best” American novels of the previous decade and in 2010 welcomed a debut story collection from Hester Kaplan as evidence of a “remarkable new writer.”

Unsurprisingly, Jewish writer friends of Dillard expressed gratitude for her enthusiasm for their efforts. The biographer Phyllis Rose’s Parallel Lives: Five Victorian Marriages includes an acknowledgement to Dillard for “precious gifts of time, friendship, intelligence, and candor.” Jewish readers can likewise be grateful to Dillard for her characterful investment of time, friendship, intelligence, and candor in conveying elements of Yiddishkeit in serendipitous contexts.

 

The post The Jewish soul and Hasidic inspirations of Annie Dillard appeared first on The Forward.

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Robert Kraft pledged $2M to aid Palestinians amid Macklemore row. How will he do it?

(JTA) — Robert Kraft has found himself in an unusual position: nixing the rapper Macklemore’s appearance at a stadium he owns for what he said was hateful behavior — and then taking up the performer’s charity challenge.

Macklemore challenged the Jewish pro-Israel billionaire to make a donation in support of the Palestinians days after pressuring singer Ed Sheeran to drop Macklemore from his tour over the latter’s pro-Palestinian comments. Kraft responded by announcing that he would donate $2 million to “fight this humanitarian crisis” in the Middle East.

“I have dedicated much of my life to building bridges between all people,” Kraft wrote in a statement posted by Gillette Stadium, which he owns and where Sheeran and Macklemore had been scheduled to play. “I believe deeply that all lives are worth protecting.”

Kraft’s statement Wednesday came in response to challenges from both artists: a public call from Macklemore to match his own $1 million donation to a group of six pro-Palestinian organizations; and what Kraft described as private conversations with Sheeran to commit twice that amount to unspecified groups. Kraft said his own donation was meant to match Sheeran’s.

Kraft’s gift comes as the controversy has prompted questions about how pro-Israel Jews in positions of power choose to wield their influence to combat what they see as antisemitism. His pledge carries additional, politically fraught implications, as Jewish groups have been divided on whether, or how, to donate directly to Gaza relief efforts.

In his public comments, Kraft has insisted that he does not object to pro-Palestinian advocacy or aid as long as it does not cross the line into advocating for Hamas.

But where will Kraft donate? The New England Patriots owner didn’t specify in his public statement, and a representative didn’t immediately respond to questions from the Jewish Telegraphic Agency.

In Macklemore’s own post issuing the donation challenge, he said the $1 million he was giving constituted his entire net earnings from Sheeran’s tour. He named six beneficiaries: the Palestine Children’s Relief Fund, HEAL Palestine, Medical Aid for Palestinians, American Near East Refugee Aid, Gaza Soup Kitchen and UNRWA USA, a nonprofit supporting the United Nations Agency for Palestinian Refugees.

US rapper, singer, dancer and DJ, Benjamin Haggerty, known as Macklemore, performs at the Goldencoast Rap Festival in Corcelles-les-Monts, near Dijon, central-eastern France, on August 30, 2026. (Arnaud Finistre / AFP via Getty Images)

UNRWA itself has proven particularly contentious among the Jewish community. After an investigation revealed that agency members had participated in Hamas’ Oct. 7, 2023, attacks on Israel,  the Trump administration led a successful effort to slash the agency’s funding.

In his posts, Kraft offered clues to where he has given in the past.

“I’d like the people who are speaking in support of the Palestinian people to know that for decades, I have supported efforts that create opportunity for Palestinians and have brought young Palestinians and Israelis together to build businesses, create jobs, and forge relationships,” he wrote on Wednesday. In an earlier statement, Kraft said he has “created athletic and entrepreneurial opportunities for Palestinians who I admire and respect.”

One well-known organization that fits Kraft’s description of bringing Palestinians and Israelis together, Seeds of Peace, has a documented relationship with the businessman. In 1994, the year after the peacebuilding initiative launched, Kraft hosted more than 100 teenagers from Israel, Gaza, the West Bank, Jordan, Egypt and Morocco at a Patriots game.

Seeds of Peace did not immediately respond to a JTA request for comment about whether Kraft would be giving to the group as part of his new pledge.

Kraft has also invested heavily in a push to bring American football to Israel via the Kraft Family Israel Football League. In that context, Palestinians have played for league teams — including for the Judean Rebels, a team based in an Israeli settlement in the occupied West Bank.

Steven Koltai, a Jewish onetime entrepreneurship liaison for former U.S. Secretary of State Hillary Clinton and author of “Peace Through Entrepreneurship,” said he welcomed Kraft’s commitment.

“I would love to see, as a Jew who believes in the two-state solution and particularly in humanitarian relief to the millions of Gazans who are completely blameless, if we could show that side of who we are,” Koltai told JTA. “I think that he would be doing an incredible mitzvah for the whole Jewish world, especially the American Jewish community, if he could leverage his money towards something like this.”

UNRWA distributes flour to Palestinian refugees in Khan Yunis, Gaza Strip, Nov. 22, 2023. (Ahmad Hasaballah/Getty Images)

Jeremy Burton, CEO of the Jewish Community Relations Council of Greater Boston, told JTA that Kraft “deserves kudos for leaning in with his philanthropy.” Prior to the pledge, Burton had praised Kraft’s actions against Macklemore, saying in a statement that Kraft “drew a clear moral line in the sand about the demonization and offensive conduct that he will not allow in ‘his home’.”

“One can work to end Palestinian suffering without being antisemitic,” Burton wrote to JTA in a text Thursday.

Kraft has said he pressured Sheeran to drop Macklemore because he thought the latter’s conduct at a recent show, in which the rapper had accused Israel of genocide and broadcast footage from Columbia University’s encampments, crossed the line into “hate speech.” According to The Wall Street Journal, other NFL team owners had also voiced objections to Macklemore performing in their stadiums after witnessing one of his sets.

The Journal also reported that Kraft, in his conversation with Sheeran, recalled that Macklemore had performed in a costume with antisemitic signifiers in 2014. Sheeran, whose tours have grossed nearly $2 billion since 2008, and Kraft are friendly: The singer performed at Kraft’s 2022 wedding.

Backlash has been swift, with Sheeran distancing himself from the decision to drop Macklemore, and the singer’s other opening acts and supporting band leaving the tour in protest. Some of them named Kraft specifically in public comments. Figures including children’s entertainer Ms. Rachel and U.S. Rep. Alexandria Ocasio-Cortez, a New York Democrat, have also defended Macklemore, with Ocasio-Cortez additionally criticizing Kraft.

“When you see what Robert Kraft did to line up all of the stadiums to censor speech in that one specific way, it’s become clear that this is not just about one music artist or two music artists, but this is about how just a handful of stadium owners and the elite can prevent an entire massive issue, in this case, the genocide in Gaza,” the congresswoman told TMZ.

Others, including singer Pink and Barstool Sports mogul Dave Portnoy, have criticized Macklemore or defended Kraft’s decision.

Much of Kraft’s philanthropy has gone to fighting antisemitism and to Jewish organizations. He recently gave $10 million to Brandeis University to endow a new center for Jewish life at the school.

Koltai, who himself has not worked with Kraft, said it’s possible for Jewish donors to distribute money to Gaza through “vetted, kosher organizations” that are “clearly not Hamas.” He suggested that Kraft look beyond his past donations to peacebuilding and sports efforts in order to address the current need.

“Sewage, water, housing, medical care and child care are all much more important than a summer camp or a football team,” he said.

This article originally appeared on JTA.org.

The post Robert Kraft pledged $2M to aid Palestinians amid Macklemore row. How will he do it? appeared first on The Forward.

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