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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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What we know about the car crash at Chabad-Lubavitch Headquarters in Brooklyn
CROWN HEIGHTS — A driver crashed a car into an entrance of the Chabad-Lubavitch world headquarters in Brooklyn on Wednesday night, damaging the building on a night thousands had gathered there to celebrate.
Video circulating online and verified by eyewitnesses shows a vehicle repeatedly driving into the building’s doors at 770 Eastern Parkway in the Crown Heights neighborhood, the main synagogue of the Chabad movement and one of the most recognized Jewish institutions in the world. One witness said the driver had yelled at bystanders to move out of the way before he drove down a ramp leading to the doors.
Police arrested the driver at the scene and the synagogue was evacuated as a precaution.
The incident occurred on a festive evening in the Chabad world — Yud Shevat, the day that Rabbi Menachem Mendel Schneerson took the movement’s reins in 1951. Chabad revelers from around the globe travel to Crown Heights each year to celebrate the occasion at farbrengens, or toasts, that are spread out in Chabad homes all over the neighborhood. The largest one is held at the movement’s iconic headquarters — Schneerson’s former home — with as many as 3,000 people in attendance.
Avrohom Pink, a 19-year-old Chabad yeshiva student, said the program at the headquarters had just concluded when the incident occurred.
He and a couple dozen others stood near the top of a ramp down to the pair of doors, a sedan turned into the driveway. Its driver, who Pink said was in his mid-twenties or early thirties with shoulder-length hair, yelled at people to get out of the way.
“He was trying to pull in, yelling at everyone to move out the way, interestingly — didn’t want to run people over, I guess,” Pink said. “Everyone moved out the way, and then he just drove down the ramp, rammed his car into those doors.”
While the car managed to push in the wooden doors, there was nobody in the anteroom they led to. The approximately 1,000 people Pink estimated were still in the building were behind another pair of doors on the other side of that room. Over the din of their celebration, they couldn’t hear what was going on, Pink said.
Rabbi Motti Seligson, a spokesperson for the movement, said on X that the ramming “seems intentional, but the motivations are unclear.”
The incident is being investigated as a hate crime by the NYPD Hate Crimes Task Force, Police Commissioner Jessica Tisch said.
During the election campaign and since taking office, Mayor Zohran Mamdani has repeatedly said he is committed to protecting Jewish New Yorkers and ensuring security around synagogues and other houses of worship.
The attack follows a rash of antisemitic incidents across the city. On Tuesday, a rabbi was verbally harassed and assaulted in Forest Hills, Queens, and last week, a playground frequented by Orthodox families in the Borough Park neighborhood in Brooklyn was graffitied with swastikas two days in a row. In both incidents, the suspects have been arrested. Antisemitic incidents accounted for 57% of reported hate crimes in 2025, according to the NYPD.
While the driver’s intent remained unclear, condemnation poured in from elected leaders.
City Council Speaker Julie Menin called it a “horrifying incident” and a “deeply concerning situation.” New York State Attorney General Letitia James, who has close ties to the community, posted on X, “These acts of violence against our Jewish communities, and any of our communities, need to stop. Now.”
Mayor Zohran Mamdani arrived at the scene about two hours of the incident being reported and denounced the attack. “This is deeply alarming, especially given the deep meaning and history of the institution to so many in New York and around the world,” Mamdani said in a statement, standing alongside Police Tisch, who is Jewish. ”Any threat to a Jewish institution or place of worship must be taken seriously.” The mayor added that “antisemitism has no place in our city” and expressed solidarity with the Crown Heights Jewish community,
During the election campaign and since taking office, Mamdani has repeatedly said he is committed to protecting Jewish New Yorkers and ensuring security around synagogues and other houses of worship.
The incident came during a rash of antisemitic incidents across the city. On Tuesday, a rabbi was verbally harassed and assaulted in Forest Hills, Queens, and last week, a playground frequented by Orthodox families in the Borough Park neighborhood in Brooklyn was graffitied with swastikas two days in a row. In both incidents, the suspects have been arrested. Antisemitic incidents accounted for 57% of reported hate crimes in 2025, according to the NYPD.
The celebrations, which also mark the yahrtzeit of the Rebbe’s predecessor in 1950, continued at other locations in spite of the incident.
Pink described Yud Shevat as “Rosh Hashana for Chabad.”
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The post What we know about the car crash at Chabad-Lubavitch Headquarters in Brooklyn appeared first on The Forward.
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France, Spain Signal Support to Blacklist Iran’s IRGC as EU Moves Closer Toward Terrorist Designation
Commanders and members of the Islamic Revolutionary Guard Corps meet with Iran’s Supreme Leader Ayatollah Ali Khamenei in Tehran, Iran, Aug. 17, 2023. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency) via REUTERS
The European Union could soon label Iran’s Islamic Revolutionary Guard Corps (IRGC) as a terrorist organization, after France and Spain signaled a shift in support amid mounting international outrage over the Iranian regime’s violent crackdown on anti-government protests and shocking reports of widespread civilian deaths.
As two of the largest EU member states previously to oppose blacklisting the IRGC, France and Spain could tip the balance and pave the way for the designation, as the regime’s brutal suppression of dissent at home and support for terrorist operations abroad continues.
On Wednesday, a day before EU foreign ministers meet in Brussels to discuss the issue, French Foreign Minister Jean-Noel Barrot announced that France will back the move to blacklist the IRGC, saying the repression of peaceful protesters must not go unanswered and praising their courage in the face of what he described as “blind violence.”
“France will support the designation of the Islamic Revolutionary Guard Corps on the European Union’s list of terrorist organizations,” he posted on X.
After reversing its long-standing opposition to the move, France also urged Iran to free detained protesters, halt executions, restore digital access, and permit the UN Human Rights Council to investigate alleged abuses.
Multiple media outlets also reported that the Spanish government is expected to back the EU’s move to blacklist the IRGC, aligning with France in breaking its previous opposition.
The United States, Canada, and Australia have already designated the IRGC as a terrorist organization, while Germany and the Netherlands have repeatedly called on the EU to do the same.
Some European countries, however, have been more cautious, fearing such a move could lead to a complete break in ties with Iran, which could impact negotiations to release citizens held in Iranian prisons.
The EU has already sanctioned the IRGC for human rights abuses but not terrorism.
Labeling the IRGC as a terrorist organization would not only extend existing EU sanctions, including asset freezes, funding bans, and travel restrictions on its members, but also activate additional legal, financial, and diplomatic measures that would severely limit its operations across Europe.
Earlier this week, Italy also reversed its earlier hesitation and signaled support for the measure after new reports exposed the scale of Iran’s brutal crackdown on anti-government protests — a move that sparked diplomatic tensions, with the Iranian Foreign Ministry summoning the Italian ambassador.
According to local media, Iranian authorities warned of the “destructive consequences” of any labeling against the IRGC, calling upon Italian Foreign Minister Antonio Tajani to “correct his ill-considered approaches toward Iran.”
Tajani said the Iranian regime’s bloody crackdown on anti-government protests this month that reportedly killed thousands of people could not be ignored.
“The losses suffered by the civilian population during the protests require a clear response,” Tajani wrote on X. “I will propose, coordinating with other partners, the inclusion of the Revolutionary Guards on the list of terrorist organizations, as well as individual sanctions against those responsible for these heinous acts.”
As international scrutiny over the regime grows, new estimates show that thousands have been killed by Iranian security forces during an unprecedented crackdown on nationwide protests earlier this month, far surpassing previous death tolls.
Two senior Iranian Ministry of Health officials told TIME that as many as 30,000 people could have been killed in the streets of Iran on Jan. 8 and 9 alone.
The Iranian regime has previously reported an official death toll of 3,117. But new evidence suggests the true number is far higher, raising fears among activists and world leaders of crimes against humanity.
The US-based Human Rights Activists News Agency (HRANA), which tracks deaths by name and location, has confirmed 5,858 deaths, including 214 security personnel. Nearly 20,000 potential deaths are still under investigation, and tens of thousands of additional Iranians have been arrested amid the crackdown.
Established after Iran’s 1979 Islamic Revolution, the IRGC wields significant power in the country, controlling large sectors of the economy and armed forces, overseeing Iran’s ballistic missile and nuclear programs, and coordinating closely with the regime’s terrorist proxies in the region.
Unlike the regular armed forces, the IRGC is a parallel military body charged with protecting Iran’s authoritarian regime, ensuring its so-called Islamist revolution is protected within the country and can be exported abroad.
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Petition Calls for US Investigation Into Immigration Status of Daughter of Former Iranian President
Former Iranian President Mohammad Khatami, right, and his daughter, Leila Khatami. Photo: Screenshot
A petition circulating online that has garnered tens of thousands of signatures is calling on US authorities to investigate the immigration status of Leila Khatami, the daughter of former Iranian President Mohammad Khatami, arguing that relatives of senior figures tied to Iran’s ruling establishment should not benefit from life in the United States while Iranians at home face repression.
The petition, launched by an anonymous activist identifying as an “Iranian Patriot,” urges the Department of Homeland Security and Immigration and Customs Enforcement to review Khatami’s residency or visa status and to consider revocation and deportation if any legal grounds exist.
“This is not personal revenge. This is justice,” states the petition, which as of this writing has 84,919 verified signatures. “You cannot chant ‘Death to America’ through your political system while your own family enjoys safety, stability, and prosperity in America.”
Mohammad Khatami served as Iran’s president from 1997 to 2005 and has been described as a reformist figure within the Islamic Republic’s political system. Despite his reformist reputation, however, critics note that the Iranian state remained responsible for widespread human rights abuses at home and support for terrorist proxies abroad during his time in office.
Under Iran’s authoritarian, Islamist system, the Guardian Council, a 12-member body composed of clerics and jurists appointed either directly or indirectly by the supreme leader, bars any candidate from running for office not considered acceptable by the regime.
According to publicly available information cited in the petition, Leila Khatami, born in 1976, has pursued an academic career in the United States and has reportedly worked as a mathematics professor at Union College in New York. The petition argues that her presence in the US exemplifies a broader pattern of children of senior Iranian officials living in Western democracies while ordinary Iranians face repression at home.
Human rights activists have long documented abuses by the Islamic Republic, including the use of torture, suppression of protests, and severe restrictions on political freedoms.
Over the past few weeks, however, the Iranian regime has gone to unprecedented lengths to crush nationwide anti-government protests with a bloody crackdown. More than 30,000 people may have been killed by security forces earlier this month, according to new estimates that far exceed earlier death tolls.
Senior Iranian Ministry of Health officials told TIME that the scale of the killings and executions has overwhelmed the state’s capacity to dispose of the dead, saying that as many as 30,000 people could have been killed in the streets of Iran on Jan. 8 and 9 alone.
Aligned with the Ministry of Health’s new figures, Iran International reported that security forces killed over 36,500 Iranians during the Jan. 8–9 nationwide crackdown, marking the deadliest two-day massacre of protesters in modern history. The news outlet cited newly obtained classified documents, field reports, and accounts from medical staff, witnesses, and victims’ families.
The US-based Human Rights Activists News Agency (HRANA), which tracks deaths by name and location, has confirmed 5,858 deaths, including 214 security personnel. Nearly 20,000 potential deaths are still under investigation, and tens of thousands of additional Iranians have been arrested amid the crackdown.
The Iranian regime has reported an official death toll of 3,117.
The nationwide protests, which began with a shopkeepers’ strike in Tehran on Dec. 28, initially reflected public anger over the soaring cost of living, a deepening economic crisis, and the rial — Iran’s currency — plummeting to record lows amid renewed economic sanctions, with annual inflation only getting worse.
However, the demonstrations quickly swelled into a broader anti-government movement calling for the fall of Supreme Leader Ayatollah Ali Khamenei, Iranian President Masoud Pezeshkian and even a broader collapse of the country’s Islamist, authoritarian system.
The online petition does not allege that Leila Khatami herself has committed crimes in the United States. Instead, it argues that allowing family members of senior Iranian political figures to live in the US undermines accountability and sends the wrong message amid ongoing tensions between Washington and Tehran.
The campaign reflects growing anger within segments of the Iranian diaspora, particularly after the latest protests in Iran were met with deadly force. Activists argue that pressure should extend beyond sanctions on Iranian officials to include scrutiny of their family members living abroad.
The petition also comes on the heels of Emory University terminating Dr. Fatemeh Ardeshir-Larijani, the daughter of Ali Larijani, the secretary of the Supreme National Security Council of Iran. The termination came after US Rep. Buddy Carter (R-GA) argued that her presence posed national security and patient trust concerns.
The US Department of the Treasury this month sanctioned her father for his role in coordinating the Iranian government’s violent crackdown on the protests throughout the country. According to the Treasury, Larijani publicly called on security forces to use force against demonstrators demanding basic rights, and his actions are tied to thousands of deaths and injuries.
The Algemeiner has reached out to the Department of Homeland Security for comment for this story.