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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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French Court Rejects Antisemitism Charge in Murder of 89-Year-Old Jewish Man
Tens of thousands of French people march in Paris to protest against antisemitism. Photo: Screenshot
A French court on Thursday tossed out antisemitic-motivated charges against a 55-year-old man convicted of murdering his 89-year-old Jewish neighbor in 2022, in what appears to be yet another instance of France’s legal system brushing aside antisemitism.
French authorities in Lyon, in southeastern France, acquitted defendant Rachid Kheniche of aggravated murder charges on antisemitic grounds, rejecting the claim that the killing was committed on account of the victim’s religion.
According to French media, the magistrate of the public prosecutor’s office refused to consider the defendant’s prior antisemitic behavior, including online posts spreading hateful content and promoting conspiracy theories about Jews and Israelis, arguing that it was not directly related to the incident itself. The jurors ultimately agreed and dismissed the presence of an antisemitic motive.
In May 2022, Kheniche threw his neighbor, René Hadjadj, from the 17th floor of his building, an act to which he later admitted.
According to the police investigation, Kheniche and his neighbor were having a discussion when the conflict escalated.
At the time, he told investigators that he had tried to strangle Hadjadj but did not realize what he was doing, as he was experiencing a paranoid episode caused by prior drug use.
After several psychiatric evaluations, the court concluded that the defendant was mentally impaired at the time of the crime, reducing his criminal responsibility and lowering the maximum sentence for murder to 20 years.
Due to the defendant’s age and assessed risk, the magistrate also asked for 10 years of supervision after his release in addition to the maximum prison time.
Kheniche was ultimately sentenced on Thursday to 18 years in prison and six years of “socio-judicial monitoring.”
The three-day trail, which began on Monday, focused specifically on the alleged antisemitic motive being contested to determine the sentence, as Kheniche’s guilt for the murder was already determined. He has denied that antisemitism played any role in his actions.
However, Alain Jakubowicz, counsel for the League Against Racism and Antisemitism (Licra) and the Representative Council of Jewish Institutions of France (CRIF), both civil parties in the proceedings, argued that the defendant was “obsessed” with the Jewish religion.
Kheniche previously referred on social media to “sayanim,” a conspiracy term used to refer to a sleeper agent for Israel’s Mossad intelligence agency. He also reportedly took passport photos and a text in Hebrew found in his victim’s jacket and cut them out. But the magistrate argued that the law required the court only to consider the facts “at the same time as the crime committed,” thereby dismissing past antisemitic and conspiratorial comments.
The court’s decision “is a reflection of our society,” Muriel Ouaknine-Melki, counsel for members of the victim’s family, told AFP. “It is simply a reflection of the way France deals with the scourge of antisemitism.”
This is far from the first case in France to spark such alarm, as courts have repeatedly overturned or reduced sentences for individuals accused of antisemitic crimes, fueling public outrage over what many see as excessive leniency.
Last year, the public prosecutor’s office in Nanterre, just west of Paris, appealed a criminal court ruling that cleared a nanny of antisemitism-aggravated charges after she poisoned the food and drinks of the Jewish family she worked for.
Residing illegally in France, the nanny had worked as a live-in caregiver for the family and their three children — aged two, five, and seven — since November 2023.
The 42-year-old Algerian woman was sentenced to two and a half years in prison for “administering a harmful substance that caused incapacitation for more than eight days.”
First reported by Le Parisien, the shocking incident occurred in January 2024, just two months after the caregiver was hired, when the mother discovered cleaning products in the wine she drank and suffered severe eye pain from using makeup remover contaminated with a toxic substance, prompting her to call the police.
After a series of forensic tests, investigators detected polyethylene glycol — a chemical commonly used in industrial and pharmaceutical products — along with other toxic substances in the food consumed by the family and their three children.
Even though the nanny initially denied the charges against her, she later confessed to police that she had poured a soapy lotion into the family’s food as a warning because “they were disrespecting her.”
“They have money and power, so I should never have worked for a Jewish woman — it only brought me trouble,” the nanny told the police. “I knew I could hurt them, but not enough to kill them.”
The French court declined to uphold any antisemitism charges against the defendant, noting that her incriminating statements were made several weeks after the incident and recorded by a police officer without a lawyer present
The nanny, who has been living in France in violation of a deportation order issued in February 2024, was also convicted of using a forged document — a Belgian national identity card — and barred from entering France for five years.
In another shocking case last year, a local court in France dramatically reduced the sentence of one of the two teenagers convicted of the brutal gang rape of a 12-year-old Jewish girl, citing his “need to prepare for future reintegration.”
More than a year after the attack, the Versailles Court of Appeal retried one of the convicted boys — the only one to challenge his sentence — behind closed doors, ultimately reducing his term from nine to seven years and imposing an educational measure.
The original sentences, handed down in June, gave the two boys — who were 13 years old at the time of the incident — seven and nine years in prison, respectively, after they were convicted on charges of group rape, physical violence, and death threats aggravated by antisemitic hatred.
The third boy involved in the attack, the girl’s ex-boyfriend, was accused of threatening her and orchestrating the attack, also motivated by racist prejudice. Because he was under 13 at the time of the attack, he did not face prison and was instead sentenced to five years in an educational facility.
Just this week, a court in Paris denied a Jewish family from Baghdad compensation for their former home, which was seized from them and now serves as the French embassy in Iraq.
The plaintiffs, descendants of two Jewish Iraqi brothers, filed a lawsuit last year seeking $22 million in back rent and an additional $11 million in damages from the French government.
According to their account, the French government leased the house as its embassy starting in 1964 and paid their family through 1974, but has made no payments for more than 50 years.
In the 1950s, the Iraqi government seized Jewish property and stripped Jews of their citizenship, yet the family retained legal ownership of their Baghdad home even after being forced to leave in 1951.
Last year, Philip Khazzam, grandson of Ezra Lawee, told The Globe and Mail that, under pressure from Saddam Hussein’s government, the French government stopped paying rent to the Lawee family and appears to have diverted the funds to the Iraqi treasury.
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Vance Defends Trump’s Iran Approach, Says Tehran ‘Can’t Have a Nuclear Weapon’
US Vice President JD Vance delivers remarks at the Wilshire Federal Building in Los Angeles, California, US, June 20, 2025. Phone: REUTERS/Daniel Cole
US Vice President JD Vance defended President Donald Trump’s approach to reining in Iranian aggression during an interview with podcaster Megyn Kelly, arguing that Tehran’s acquiring a nuclear weapon would prove disastrous for American interests.
“Iran can’t have a nuclear weapon. That is the stated policy goal of the president of the United States,” Vance said.
Vance pushed back against critics who have suggested that the president shouldn’t engage in “diplomacy” or “negotiate” with Iran, explaining that Trump will “keep his options open” while trying to advance American security interests “through non-military means.” However, Vance stressed that the president would be willing to engage militarily if left with no other options to dismantle Iran’s nuclear capabilities.
“I am very cognizant that the Middle East leads to quagmires,” he said. “Trust me, so does the president of the United States.”
Trump has discussed targeted strikes on Iranian security forces and leadership, partly as a way to pressure the regime over its violent suppression of demonstrators while also seeking to expand talks to address nuclear and missile issues. The protests, which began on Dec. 28 amid deep economic distress and mounting public frustration with Tehran’s theocratic leadership, quickly spread across the country. Security forces have met demonstrators with lethal force, mass arrests, and a near-total internet blackout that has hampered independent reporting and documentation of abuses. Some reports indicate that up to 30,000 protesters may have been killed by Iranian forces in just two days. Regime officials put the death toll at 2,000-3,000.
Vance also highlighted the importance of preventing Iran from acquiring a nuclear weapon, explaining that Tehran is the “world’s largest state sponsor of terrorism.”
“What happens when the same people who are shooting up a mall or driving airplanes into buildings have a nuclear weapon? That is unacceptable,” Vance said.
The vice president added that in the event that Iran obtains nuclear arms, other states such as Saudi Arabia will rapidly seek to secure their regimes though acquiring nuclear weapons themselves, triggering a new era of “nuclear proliferation on a global scale.”
“The biggest threat to security in the world is a lot of people having nuclear weapons,” he said.
Vance suggested that decreasing the overall number of nuclear arms in the world would help secure long-term peace for the global community.
Vance also pushed back on the chorus of critics within the Republican Party who claim the president has expended too much energy and time on foreign affairs, arguing Trump has “gotten a lot done” for the American people and most of his accomplishments are within the realm of domestic policy.
The vice president has come under scrutiny in recent months over his chummy relationship with controversial podcaster Tucker Carlson, a pundit who has repeatedly argued that the US should not attempt to dismantle Iran’s nuclear program.
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Patriots Owner Robert Kraft Unveils New Super Bowl Ad Aimed at Combating Jew-Hatred
Robert Kraft. Photo: New England Patriots/Wikimedia Commons
An initiative that focuses on combating antisemitism and was founded by New England Patriots owner Robert Kraft has unveiled a new advertisement set to air during Super Bowl LX on Sunday that calls on people to stand up against Jew-hatred.
The ad released by Kraft’s Blue Square Alliance Against Hate, formerly known as the Foundation to Combat Antisemitism, is set in a school hallway and shows students whispering and laughing as a young Jewish classmate passes by. When the Jewish student reaches his locker, he discovers a hateful sticky note placed on his backpack by classmates that says “Dirty Jew.” Another student then walks over, covers the note with a Blue Square, and tells the Jewish kid, “Do not listen to that.” The video ends with the fellow student standing next to his Jewish classmate with another Blue Square placed on his chest, as an act of solidarity.
A message on the screen then states that two in three Jewish teenagers in the US have experienced antisemitism, which was first revealed by the Anti-Defamation League and the Jewish youth movement BBYO in 2024. Gen Z is also three times more likely to witness antisemitism.
“For the third straight year, the Blue Square Alliance Against Hate is proud to show up on sports’ biggest stage and speak directly to more than 120 million Americans with an urgent message: Stand up for each other and stand up to hate wherever you see it,” Kraft said in a released statement.
He told CNBC he is very worried about the hatred and division taking place across the US. “You’re not born with hate, it’s learned and you have to find ways to push back on it,” Kraft said. “It’s about education and making sure every day Americans understand that this is happening.”
On Sunday, the Patriots will take on the Seattle Seahawks in Santa Clara, California, and hope to win their seventh Super Bowl title.
Kraft founded the Foundation to Combat Antisemitism in 2019 in response to the rise of antisemitism and all forms of hate across the US. The Blue Square was first introduced in 2023 as a symbol for expressing solidarity with the Jewish community and Kraft launched the Blue Square Alliance Against Hate in 2025.
A survey from the Blue Square Alliance Against Hate released in December 2025 revealed that Americans are displaying more antisemitism than in the past, but are also “less aware antisemitism exists, less likely to think it’s important enough to fight, and less likely to stand up to prejudice against Jews when they encounter it.”