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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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New Evidence in Leaked Classified Documents Case Links Netanyahu Advisor
Israeli Prime Minister Benjamin Netanyahu speaks during a press conference at the Prime Minister’s office in Jerusalem, Aug. 10, 2025. Photo: ABIR SULTAN/Pool via REUTERS
i24 News – During an appeal hearing at the District Court over the decision not to extend restrictions in the classified documents case, police revealed new correspondence between Yonatan Urich and Eli Feldstein.
The messages suggest that Feldstein, an advisor to Prime Minister Benjamin Netanyahu, was aware of the secret document and its potential leak.
Feldstein was also summoned for further questioning at Lahav 433 amid suspicions of obstruction during a late-night meeting in a parking lot.
The correspondence, dated October 13, 2024, was exchanged on the encrypted messaging app Signal. Feldstein reportedly wrote to Urich that he was considering taking advantage of a visiting Bild reporter to discuss the document. Urich responded: “Let Hasid handle it, why waste your time on it,” referring to the reporter as a “nuisance.”
Police stated that the messages contradict Urich’s previous claims that he had never seen or heard of the secret document, showing that he was not only aware of it but also discussed its publication with Feldstein.
Last Thursday, the court rejected a request to remove Urich from the Prime Minister’s Office and denied lifting restrictions on Chief of Staff Tzachi Braverman and Omer Mansour. Judge Menachem Mizrahi wrote that the requests lacked “evidentiary, substantive, proportionate, or purposeful justification,” and saw no reason to extend prohibitions on contact or work for the respondents.
The new revelations are likely to intensify scrutiny of the roles of senior aides in the handling of classified material within the Prime Minister’s Office.
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Senior Iranian UN Diplomat in Geneva Defects, Seeks Asylum in Switzerland
Swiss flags flutter on the Swiss Parliament Building (Bundeshaus), after the weekly governmental meeting in Bern, Switzerland, Jan. 29, 2025. Photo: REUTERS/Denis Balibouse
i24 News – A senior Iranian diplomat posted to the United Nations’ European headquarters in Geneva has reportedly defected and applied for political asylum in Switzerland, according to diplomatic sources cited on Sunday by the Iranian opposition outlet Iran International.
The diplomat, Alireza Jiranieh Hokambad, served as a minister-counselor, the second-highest-ranking position in Iran’s UN delegation in Geneva.
According to the report, he left his post and submitted an asylum request for himself and his family, citing fears of persecution should he return to Iran.
Sources said Hokambad’s decision was driven by concerns over the ongoing political and social unrest in Iran, as well as doubts about the stability of the Islamic Republic’s governing structure. Swiss authorities have not yet issued an official response to the asylum application.
Hokambad joined Iran’s Geneva delegation in 2017 and represented Tehran in several UN-affiliated economic bodies, including forums focused on trade, development, and investment.
Diplomatic sources noted that increasing international support for protesters in Iran, coupled with strong criticism from European leaders, has heightened unease among Iranian diplomats stationed across Europe.
According to the report, several other Iranian diplomats have discreetly contacted European authorities in recent weeks to explore the possibility of seeking asylum.
European sources added that some governments are considering easing asylum procedures for Iranian diplomats, even in cases where applicants are unable to demonstrate an immediate and direct threat to their lives.
Defections by Iranian diplomats during periods of domestic unrest are not without precedent. In the aftermath of Iran’s 2009 “Green Movement” protests, a number of senior diplomats posted in countries including Norway, Finland, Italy, and Belgium resigned and sought asylum, publicly condemning the Tehran government’s violent crackdown.
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World Leaders Show Caution on Trump’s Broader ‘Board of Peace’ Amid Fears for UN
FILE PHOTO: U.S. President Donald Trump is interviewed by Reuters White House correspondent Steve Holland (not pictured) during an exclusive interview in the Oval Office in the White House in Washington, D.C., U.S., January 14, 2026. REUTERS/Evelyn Hockstein/File Photo
Governments reacted cautiously on Sunday to US President Donald Trump’s invitation to join his “Board of Peace” initiative aimed at resolving conflicts globally, a plan that diplomats said could harm the work of the United Nations.
Only Hungary, whose leader is a close Trump ally, gave an unequivocal acceptance in response to the invitations, which have been addressed to some 60 nations and began arriving in European capitals on Saturday, according to diplomats.
Other governments appeared reluctant to make public statements, leaving officials to express concerns anonymously about the impact on the work of the U.N..
The board would be chaired for life by Trump and would start by addressing the Gaza conflict and then be expanded to deal with other conflicts, according to a copy of the letter and draft charter seen by Reuters.
Member states would be limited to three-year terms unless they pay $1 billion each to fund the board’s activities and earn permanent membership, the letter states.
“This simply offers permanent membership to partner countries who demonstrate deep commitment to peace, security, and prosperity,” the White House said in a post on X.
Italian Prime Minister Giorgia Meloni, visiting South Korea, told reporters her country was “ready to do our part,” although it was not clear whether she was specifically referring to Gaza or the broader peace.
Canada’s Prime Minister Mark Carney said on Sunday he had agreed to Trump’s Board of Peace for Gaza in principle although details were still being worked out.
The Board of Peace’s mandate was only authorized by the United Nations Security Council through 2027 and was solely focused on the Gaza conflict.
‘DARK TIMES’
The inclusion of a “charter” in the invitation letter stoked concerns among some European governments that it could undermine the work of the United Nations, which Trump has accused of not supporting his efforts to end conflicts around the world.
“It’s a ‘Trump United Nations’ that ignores the fundamentals of the U.N. charter,” said one diplomat.
Three other Western diplomats said it looked as if it would undermine the United Nations if it went ahead.
A further three diplomats and an Israeli source said that Trump wanted the Board of Peace to eventually have a broader role beyond Gaza that would oversee the other conflicts that Trump has said he has resolved.
The leaders of France, Germany, Italy, Hungary, Australia, Canada, the European Commission and key Middle East powers were among those invited to sit on the Board of Peace, according to officials.
“Declaring that durable peace requires pragmatic judgment, common-sense solutions, and the courage to depart from approaches and institutions that have too often failed,” the document showed.
In what appeared to be directed at the United Nations, the document added that there was a “need for a more nimble and effective international peace-building body.”
Trump, who covets the Nobel Peace Prize, said in the letter that the board would convene in the near future, adding: “This board will be one of a kind, there has never been anything like it!”
In public comments in response to a reporter’s question, a senior UN official did not address the plan directly, but said the United Nations was the only institution with the moral and legal ability to bring together every nation, big or small.
“And if we question that … we fall back and very, very, dark, times,” Annalena Baerbock, president of the United Nations General Assembly, told Sky News, adding that it was up to individual states to decide what to do.
The White House on Friday named some individuals who will sit on the board, which would outlive its role supervising the temporary governance of Gaza, under a fragile ceasefire since October.
They included US Secretary of State Marco Rubio, President Donald Trump’s special envoy Steve Witkoff, former British prime minister Tony Blair and Trump’s son-in-law, Jared Kushner.
Israel and the Palestinian terrorist group Hamas signed off on Trump’s plan, which says a Palestinian technocratic administration will be overseen by an international board, which will supervise Gaza’s governance for a transitional period.
TRUMP GOES FOR GLOBAL PEACE ROLE
“It’s going to, in my opinion, start with Gaza and then do conflicts as they arise,” President Donald Trump told Reuters in an interview earlier this week.
Many rights experts and advocates have said that Trump overseeing a board to supervise a foreign territory’s governance resembles a colonial structure, while Blair’s involvement was criticized last year due to his role in the Iraq war and the history of British imperialism in the Middle East.
The White House did not detail the responsibilities of each member of the board. The names do not include any Palestinians. The White House said more members will be announced over the coming weeks.
It also named a separate, 11-member “Gaza Executive Board” to support the technocratic body.
This would include Turkish Foreign Minister Hakan Fidan, U.N. Middle East peace coordinator Sigrid Kaag, United Arab Emirates International Cooperation Minister Reem Al-Hashimy, Israeli-Cypriot billionaire Yakir Gabay and officials from Qatar and the United Arab Emirates.
Israeli Prime Minister Benjamin Netanyahu’s office said the composition of this board had not been coordinated with Israel and contradicted its policy – possibly a reference to Fidan’s presence, as Israel objects to Turkish involvement. Israel’s government also has a tense relationship with Qatar. An Israeli government spokesperson declined to comment beyond the statement.