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Chabad women come together once a year in person. The rest of the time, there’s Instagram.

(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.

But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:

The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.

Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.”  Much to her relief, the kids’ parents had a good laugh about it.

And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.

“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.

“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”

Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.

To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.

“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”

Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.

On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.

“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”

Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.

“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”

She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”

Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.

Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.

Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.

Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)

With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.

Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.

Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”

Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.

Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.

At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”

Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)

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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.

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Newly aired recordings of paramedic Amit Mann’s final hours renew push to let families access Oct. 7 records

(JTA) — Three years after paramedic Amit Mann, 22, was killed by Hamas while treating the wounded in Kibbutz Be’eri on Oct. 7, newly aired recordings of her final calls revealed fresh and harrowing details about her last hours.

The recordings, aired by Channel 12 on Tuesday, prompted her sister, Haviva Mann Izikson, to renew an appeal for a centralized system to ensure other families are not left searching for similar records years later.

The calls capture Amit repeatedly calling emergency services as Hamas terrorists overran Be’eri, seeking assistance while continuing to treat wounded residents.

The previously unknown calls came to light by chance, when, earlier this year, Mann Izikson contacted the Magen David Adom emergency service seeking the precise times of calls Amit had made on Oct. 7 as she updated a presentation she planned to give about her sister. MDA provided information on seven calls. Until then, the family had known of only four.

Mann Izikson said hearing them revealed both that what Amit endured was “even worse than we had thought” and the extent to which Amit continued caring for others even as the situation around her deteriorated.

“It showed me even more both the hell that she went through and, on the other hand, who she was. What she was dealing with, what she went through there, which was even worse than we had thought, and how despite all of that she keeps treating the wounded in every way she can,” Mann Izikson told the Jewish Telegraphic Agency Wednesday as she prepared to return to Be’eri for a memorial event at the dental clinic where Amit was killed.

The recordings trace Amit’s increasingly desperate attempts to summon help as terrorists closed in around the dental clinic. Hours later, she sent her sisters a chilling last message: “They’re here, in the clinic. I don’t think I’ll make it out of here. I love you.”

In one call, Amit is heard struggling to convey the scale of what was happening to a police dispatcher.

“I don’t understand what’s going on,” she told the dispatcher, describing wounded and dead people around her and continued gunfire. She asked whether the army or police had reached the kibbutz. When the dispatcher told her help was coming and urged her to stay inside, Amit began to cry. “Just tell me you’re here.”

Hours later, at 10:41 a.m., after seven calls to Magen David Adom, Israel’s national emergency medical service, Amit made her final recorded call to police. “Listen, terrorists have infiltrated Be’eri! We urgently need an ambulance or police here. Come urgently to the dental clinic.”

Hearing the latest recordings was heartbreaking, Mann Izikson said. She was struck by Amit’s ability to pull herself together after desperate calls for help and return to caring for the wounded, comforting them, asking about their families, bringing them water and improvising with what little there was. Amit placed helmets beneath their heads and covered those who were cold from blood loss.

“She keeps them alive until her final moments, and she stays true to herself until her last breaths,” Mann Izikson said. “It just amazed us.”

Mann Izikson is urging the state to establish a central body that would collect all existing documentation from Oct. 7, including recordings held by emergency services and police as well as security-camera footage and other material, catalogue it by victim, and contact each family. Such a body, she said, should tell relatives: “We have documentation of your loved one. Would you like to receive it?”

“If the family wants it, then all of it should be provided to them proactively,” she added.

She pointed to the family of Gil Buyum, 55, a member of Be’eri’s security squad whom Amit treated after he was shot. In one call, Amit reported him wounded; in a later call, she reported that he had died.

The two recordings allowed Buyum’s widow, Ayelet, to narrow down the time of her husband’s death, Mann Izikson said. Buyum’s 22-year-old son, Inbar “Buri” Buyum, was also killed while trying to defend the kibbutz that morning.

“Only because of Amit’s recordings was she able to identify the 20-minute window in which he died,” Mann Izikson said. “That’s just one example of how someone can get some kind of closure from something like this.”

She said families should be able to decide for themselves whether they want such material. “It belongs to the families. It is the families’ material, and the families should decide what, if anything, to do with it.”

A law passed in July established an Oct. 7 Memory Authority slated to include an archive and centralize documentation of the attack. The law is due to take effect in January, but it is unclear whether the authority will match material to individual victims and notify their families.

JTA was unable to reach the Prime Minister’s Office and the Israel State Archives, the government body responsible for preserving state records, in time for publication.

Merav Israeli-Amarant, CEO and co-founder of the Civil Commission on Oct. 7 Crimes by Hamas, which released a major report in May documenting sexual violence during the attack and its aftermath, said Mann Izikson’s proposal was “profoundly important.”

“Families should not have to discover, years later and by chance, that recordings, footage, or other documentation connected to their loved ones exist,” Israeli-Amarant told JTA. She said there should be a mechanism that “approaches families with sensitivity,” while giving them the choice of whether to “receive it, view it, preserve it, or not engage with it at all.”

But Israeli-Amarant also said there was “unique importance” in preserving such material through civilian institutions, noting that many Oct. 7 families feel abandoned by the state and that some prefer documentation to be handled independently and “outside political considerations.”

Maya Gan-Zvi, manager of the National Library of Israel’s Bearing Witness: October 7 Archive, which has collected hundreds of thousands of files from the attack, cautioned that proactively approaching families, as Mann Izikson proposes, also raised ethical questions because families differ widely in how, and whether, they want to encounter such material.

“Some want to receive everything, and some do not want to know, or not yet,” Gan-Zvi told JTA, adding that even members of the same family may disagree. Contacting a family without first knowing its wishes could “reopen wounds,” she said, particularly in cases involving graphic material or footage filmed by the terrorists themselves.

Gan-Zvi said she favored a system in which bereaved families themselves would take the initiative, registering that they wanted to be contacted, specifying the types of material they wanted and receiving a description of what had been found before deciding whether to obtain it.

According to Israeli-Amarant, any system would face “significant” practical and legal hurdles because Oct. 7 material is scattered among government bodies, emergency services, police, the military, media outlets and private individuals, raising questions of ownership, privacy, consent and the rights of victims’ families.

Some recordings or footage may also be evidence in ongoing investigations or criminal proceedings against Hamas terrorists, she said, making chain of custody, publication restrictions and the integrity of those proceedings additional considerations.

Mann Izikson said providing documentation would help answer fundamental questions that remained unresolved.

“Three years later, we still don’t know the full truth and don’t understand how this happened,” she said. “Every piece of material like this can shed another bit of light and help us understand a little bit more.”

She has listened to the newly aired recordings repeatedly, echoing a pattern she described to JTA on the first anniversary of the attack, when she said she reread Amit’s messages from Oct. 7 every day, in part to piece together what happened during her sister’s final hours and try to come to terms with it.

It took two and a half days for Amit’s body to be identified. Mann Izikson told JTA at the time that when her sister was lowered into the grave, “I felt like they were burying half of my own child. I wanted to go in instead of her.”

Even amid the war, the hostage crisis and the wider grief in Israel on the first anniversary of Oct. 7, Mann Izikson said Amit’s loss eclipsed everything else. “There is all the rest — and the rest is painful and scary,” she said. “And then there is Amit and nothing else at all.”

This article originally appeared on JTA.org.

The post Newly aired recordings of paramedic Amit Mann’s final hours renew push to let families access Oct. 7 records appeared first on The Forward.

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Bereaved mother: ‘Every day is Oct. 7. Still.’

(JTA) — TEL AVIV – Some 50,000 Israelis filled Tel Aviv’s Yarkon Park on Wednesday night to mark three years since the Oct. 7 attacks, at a bereaved families’ memorial ceremony that for the first time took place with no hostages remaining in Gaza.

The ceremony, organized for the third year by the Kumu movement, an initiative set up by families affected by Oct. 7, came more than eight months after the body of Ran Gvili, the last hostage held in Gaza, was recovered and returned to Israel. The last 20 living hostages had returned in October 2025. A year ago, 48 yellow chairs hung above the same stage to represent those still in Gaza.

This year, with the hostage campaign that dominated Israeli public life for more than two years no longer hanging over the anniversary, the emphasis shifted toward remembrance and another unresolved demand of many bereaved families: an investigation into the failures that allowed the attack to happen.

Former hostage Eli Sharabi, who was held in Gaza for 491 days, hosted the ceremony alongside actress Shani Cohen. Sharabi was abducted from Kibbutz Be’eri on Oct. 7; his wife Lianne and daughters Noiya and Yahel were killed in the attack, and his brother Yossi was killed in captivity.

“Remember what happened. Investigate how it happened. Don’t cut corners. Don’t let time blur the truth, don’t rewrite history, and don’t let history repeat itself,” Sharabi said from the stage.

Omri Shifroni, a founder of the Kumu movement whose relatives Liel and Yanai Hetzroni and Avia and Ayala Hetzroni were murdered in Kibbutz Be’eri, also demanded a full investigation.

“That morning, the systems collapsed and the state failed to function,” he said. “But mutual responsibility alone is not enough. To rebuild trust, we also need the truth. We must know what happened. Without investigating the truth, we cannot fix things, and we cannot make sure it never happens again.”

Prime Minister Benjamin Netanyahu’s government has resisted establishing a state commission of inquiry into the failures surrounding Oct. 7 and instead backed legislation for a politically appointed probe.

Wednesday’s ceremony was launched ahead of the first anniversary of the attack as an alternative to the official state event after many bereaved and hostage families said they would shun it.

Netanyahu instead attended the official state commemoration at Mount Herzl on Monday, the Hebrew-calendar date designated by the government for marking the attack.

For Eliot Young, whose brother Nathanel, a British-Israeli soldier, was killed fighting Hamas on Oct. 7, the ceremony has become an annual form of support. He was there with his wife, Rena, and their infant son, who was named after Nathanel.

“These days are very hard, but the fact that these people are here is a huge source of strength for me,” he told The Jewish Telegraphic Agency. “Some of them lost lots of family members, but they’re still here, smiling, having a conversation. It’s an inspiration for anyone who has been through loss.”

Young recalled Nathanel talking about joining the Israeli military from the age of 10, even though he was living in the UK at the time, and said that by 15, Nathanel was going to the gym with the goal of getting into the best unit he could.

“He taught us, and continues to teach us, about persevering with your dreams,” Young said.

Nathanel, a soldier in the Golani Brigade’s 13th Battalion, was killed fighting at the Yiftach military base near Zikim in the Gaza envelope in southern Israel, where he and other soldiers held off Hamas attackers, saving soldiers at the base and preventing an infiltration into the nearby kibbutz.

His sister, Gaby Young Shalev, said that three years on, Nathanel’s memory has become woven into the family’s daily life.

“There’s not one day that goes by where someone in my family isn’t doing something in memory of Nathanel,” she told JTA.

Among the projects is a professional music and DJ studio for at-risk youth at a WIZO school in Jerusalem — Nathanel himself was a DJ — funded with tens of thousands of shekels raised by Young Shalev in his memory. A wine and a cold brew have also been made in Nathanel’s memory.

“We’re trying to live our lives the way that Nathanel would want us to. He definitely wouldn’t want us to sit around moping,” Young Shalev said.

Other memorials were held throughout the day across Israel, including in communities attacked on Oct. 7. At the Nova festival site near Re’im, survivors and bereaved families gathered for a memorial at 6:29 p.m., deliberately matching 6:29 a.m., the time the Oct. 7 attack began and the music stopped.

Eyal Golan, whose sister Shirel survived the Nova massacre and later died by suicide, returned to the Re’im area for the first time in five years. He said he had not been back since developing PTSD during reserve duty in the 2021 Gaza conflict, and had not even driven through the area since.

During the ceremony, Golan chose to remain beside a memorial placard bearing Shirel’s photograph. “I wanted to babysit my little sister,” he said.

He spent much of the day speaking about Shirel and handing out sensory balls designed to help ground people during anxiety and PTSD episodes, part of a project he founded in her memory. It was a marked change from a year earlier, when Golan told JTA he could not bring himself to attend a memorial and had spent the anniversary struggling with a feeling of “emptiness” and his own PTSD.

“For the first time in years, I felt like I had completed a missing piece of the puzzle of my life,” he said after Wednesday’s ceremony. “I felt much more whole.”

Their mother, Yaffa Golan, said being among others “in pain, tearing up, crying” reflected how raw the loss remains.

“You know, for us, every day is October 7. Still now,” she said.

This article originally appeared on JTA.org.

The post Bereaved mother: ‘Every day is Oct. 7. Still.’ appeared first on The Forward.

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The definitive Oct. 7 book was written — and sketched — before the attack

As Salomé Parent-Rachdi and Zac Deloupy worked on the drawings for a book about Israeli-Palestinian romance, they had no way of knowing the world they were depicting was on the brink of collapse.

The day they finished their pencil sketches, we learn in the book’s introduction, was Oct. 6, 2023. The next day, Hamas invaded Israel, killing about 1,200 and taking another 251 hostage. By the time the book was published in April 2024, Israel was locked in a multi-front war that still hasn’t quite settled.

That context — a looming attack, a forever war that has not yet begun — colors every panel of Love and Desire in the Promised Land: The Private Lives of Israelis and Palestinians, a French graphic nonfiction book whose English translation was released this summer. Reading the book feels like opening a time capsule that had been buried in the distant past: Even as it reminds you how bad the Israeli-Palestinian conflict was before Oct. 7, it leaves you wishing desperately you could restore things to how they were.

The book follows Parent-Rachdi, a French journalist, as she travels across Israel and the Palestinian territories to interview 16 subjects about their love lives. She talks to a mix of singles and couples, straight and gay, in Israel, West Bank and Gaza. (That’s one giveaway this book couldn’t have been made today: No journalist has been permitted to enter Gaza unaccompanied since Oct. 7.)

A few tell of dating across Palestinian-Israeli lines. Lana, an Arab Israeli, finds herself in a situationship with a right-wing Israeli — and ends up marrying him. Samira, an Arab Israeli woman, tells us about her Israeli ex, whose enlistment during the 2014 Gaza war — when they are living together — brings the unspoken tension in their relationship out into the open. And we learn the complex family dynamics of a celebrity Muslim-Jewish couple: Fauda star Tsahi Halevi and his Arab-Israeli wife, TV anchor Lucy Aharish.

The less politically fraught experiences are relayed with the same empathy. Avi, an ex-Hasid, reveals that, despite unbearable teenage horniness, he initially didn’t know how to find porn on the internet due to his insular upbringing. (He searches for “woman in pajamas” instead.) Rami, Parent-Rachdi’s fixer and taxi driver in Gaza, says, as a single man in his thirties, he told people he had erectile dysfunction so they wouldn’t grow suspicious.

In between these revelations are glimpses of life as it was in Israel and the Palestinian territories before Oct. 7. We ride shotgun as Parent-Rachdi navigates checkpoints on her way out of the West Bank and deals with Israeli and Palestinian officials on the way into Gaza. Rami — who did finally marry — says he made sure his son was born in Jordan so that he wouldn’t be trapped in Gaza as an adult. Parent-Rachdi has brought his stepson a remote-control car — the kind of toy Rami can’t buy in Gaza due to the Israeli blockade.

The love stories describe conflict, of course, and they do not uniformly lead to happy endings. (Or for that matter, breakups.) What they consistently show instead is people — as far as we can tell, basically good people — reaching out to each other in a pressure cooker of cultural, religious, sexual and political attitudes.

The stories also betray civilians’ genuine skepticism of their own communities with a frankness that seems unimaginable today. The clearest example of this comes in Gaza, where Mohammed, a closeted Palestinian looking for hookups, tells Parent-Rachdi about Hamas honor killings of gay men and his own brush with death. “They’re more likely to kill you if you’re a bottom,” he says matter-of-factly. Catfished by a Hamas intelligence officer, Mohammed escapes arrest by swearing he’s a virgin and flees to the U.S. a few days later.

Would Mohammed make the same disclosures today, when “What about Hamas?” has become a refrain for anyone defending Israel’s response to Oct. 7? The Gaza he left behind no longer exists. The book’s afterword, written in Feb. 2024, reveals that Rami’s wife’s cosmetics store — lovingly illustrated by Deloupy earlier in the book — was leveled in Israeli airstrikes; the family was now living in a refugee camp in Rafah. “We have gone from a life with all the modern comforts to a reality where we move with a cart, where we buy wood to split and burn in order to cook and take a shower,” he says.

As for Mohammed, his house was destroyed, as were many friendships with Jews and Israelis: “I write to them,” he says in the afterword. “They don’t respond, but they read my message.” As for Hamas, he says, “today, seeing the suffering, somehow I feel like I better understand their resistance.” When the authors checked in with the subjects, several did not respond. By then, some 30,000 Palestinians were dead.

As it reminds us what we’ve lost, Love and Desire in the Promised Land also points the only way toward a shared future: people on all sides defying the forces pulling them apart. It shows us it can be done. Even in the afterword, one of the interviewees, a Modern Orthodox Jew named Jean-Marc, is optimistic: “I am still convinced, even more so now, that we have to work with the Palestinians,” he says. “Our safety depends on it.”

The post The definitive Oct. 7 book was written — and sketched — before the attack appeared first on The Forward.

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