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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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How Shabbat bound Lindsey Graham to Joe Lieberman
Lindsey Graham did not always know what time Shabbat started, but he always knew when it ended. That was the joke the South Carolina Republican made while remembering his close friend, the late Sen. Joe Lieberman, at a memorial service in Washington in 2024.
In his remarks, Graham said that while traveling around the world with his Senate colleague, Lieberman, an observant Jew and author of a book about Shabbat, always knew exactly when sundown arrived on Friday, no matter where they were. After years of traveling together, Graham joked, he learned to recognize when Shabbat ended on Saturday “so we didn’t have to do this anymore.”
This past Saturday evening, almost exactly as Shabbat came to a close, Graham died after suffering an apparent heart attack at his Capitol Hill townhouse. Emergency dispatch audio indicates first responders were called to his home at around 8:30 p.m. after a report of chest pains.
The two politicians from different sides of the aisle first became close when Graham joined the Senate in 2003, joining an already close friendship between Lieberman and Sen. John McCain, who died in 2018. Despite disagreeing on many domestic issues, Graham and Lieberman bonded over shared views about American leadership abroad, traveling together to the world’s most dangerous conflict zones in the years after the Sept. 11 attacks. The three senators, who became known as the “Three Amigos,” also made repeated trips to Israel.
At Lieberman’s memorial, Graham recalled one of their more memorable trips together, accompanying McCain during his 2008 presidential campaign to visit the Western Wall in Jerusalem. Graham said he was pinned against the ancient stones by photographers scrambling for the perfect shot and injured his knee. “They crushed me against the wall, and I began to wail,” Graham joked, referencing the site’s English name, the Wailing Wall. Lieberman, he recalled, helped pull him back to his feet.
Months later, during a meeting with the Dalai Lama in Colorado, Lieberman brought the Tibetan spiritual leader over to Graham and asked if he could heal his injured knee. The Dalai Lama placed a hand on it and asked if it felt any better. “No,” Graham replied.
“I didn’t think so,” the Dalai Lama quipped.
A strong ally of Israel
Israel occupied a central place in Graham’s political career. He was one of Congress’ strongest supporters of the U.S.-Israel alliance, pushed for a tough approach toward Iran and backed efforts to expand peace between Israel and its Arab neighbors. Axios reported Sunday that Graham spent his final weeks working on a renewed push aimed at normalizing relations between Saudi Arabia and Israel.
In a Sunday appearance on Fox News, Israeli Prime Minister Benjamin Netanyahu revealed that he and Graham disagreed over Israel’s recent proposal to phase out U.S. military assistance in the coming years, amid growing criticism of aid to Israel from both parties. Graham “went ballistic,” Netanyahu said. “He said, ‘No way. You can’t do that.’ He was so concerned with our security, which he believed was your security, that he actually fought the prime minister of Israel on keeping America’s aid – or actually increasing it.”
As news of Graham’s death spread Saturday night, Jewish organizations and leaders mourned his passing and reflected on the legacy he leaves as one of the Senate’s strongest advocates for Israel and Jewish causes.
In his farewell to Lieberman two years ago, Graham concluded: “One of the best things that ever happened to Lindsey Graham was to meet Joe Lieberman. So until we meet again, my amigo, God bless.”
For those who watched their friendship over the years, it is hard not to imagine that somewhere beyond this world, McCain, Lieberman and Graham have found each other once again.
The post How Shabbat bound Lindsey Graham to Joe Lieberman appeared first on The Forward.
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I was there when the lights went out and New York was plunged into darkness
I’m the lifelong resident of a vast and complicated metropolis that smugly prides itself on never stopping. Subways, buses and cabs running day and night, bodegas and diners open 24/7, hundreds of thousands of people at work or out partying somewhere, bike couriers and truck drivers making deliveries — all in a town with a million moving parts, where the show always goes on — until, suddenly, it doesn’t.
I was reminded of that one evening not long ago in a drab Chinese restaurant uptown on Broadway, clutching a pair of wooden chopsticks poised to shovel another mound of chicken and walnuts into my mouth.
Music was playing softly over the house PA system. The melody suddenly sounded strangely familiar, but oddly out of place in those surroundings. I froze mid-bite, trying to place what I was hearing. Then it hit me. I glanced at my dinner companion Ann Aptaker, author of the Cantor Gold noir crime novels.
“Wow,” I said. “Do you hear that?”
She paused, tilted her head slightly, then raised an eyebrow.
“Yes,” she said. “It’s Threepenny Opera!”
Sure enough, the song drifting through the room was Kurt Weill and Bertolt Brecht’s wickedly jaunty tango, “Ballad of Immoral Earnings.” Even stranger, it was a track from my favorite production of the show: the Lincoln Center revival from decades ago, starring the late, great Raul Julia as Mack the Knife and Ellen Greene as his favorite prostitute, Jenny Diver.
“Of all things! What a weird song to play while people are eating,” I mused.
“I don’t think I’ve ever heard it in a restaurant before,” she agreed. “And certainly not a Chinese place.”
“They must have good taste in musicals.”
Shrugging, we resumed picking away at our dinner. A minute later another song from the same show began to play. We gaped at each other.
“They’re playing the whole album!” I sputtered. “What are the odds?”
Ann frowned and paused. then suddenly whirled to reach into the pocket of her denim jacket hanging behind her chair. She pulled out her phone, and the music instantly grew louder. We both laughed. She must have leaned back against her jacket and set off her music app. Whew — mystery solved!
But hearing those distinctive strains of Weill’s score transported me back to one of the hottest summers New York City had ever endured.
It was 1977, the year I attended an outdoor performance of Threepenny Opera at the Delacorte Theater in Central Park. My mother and a roommate from Pratt had joined me that night.
The Delacorte sits beneath the stone towers of Belvedere Castle, lit by floodlamps like a fairytale illustration, open to the sky and the sounds of the city beyond the trees. On a good night it can feel magical. On this particularly sweltering night, the air hung over us in the audience like a damp blanket as Philip Bosco, who had replaced Raul Julia for this summer staging, swaggered across the stage as Mack the Knife, and Ellen Greene reprised her role as Jenny.
And then — just as she was belting out her furious solo number, Pirate Jenny — all the lights shut off. Greene’s mic abruptly went dead, and the band lurched sourly out of tune before grinding to a halt.
We were plunged into pitch darkness. For a moment, there was silence.
Then the crowd began to buzz nervously. Was this part of the show? I’d seen the play several times before, and knew that it most definitely was not.
A few awkward minutes later, some of the cast reappeared wielding flashlights. While the tech crew worked on the electricity, the band filled the darkness with some lively jazz. Rubber-limbed dancer Tony Azito pranced around jovially in the flickering beams, easing the mood for a spell. But that age-old theater adage, the show must go on, was about to bite the dust.
The house manager finally stepped up on stage to make an announcement: “Ladies and gentlemen, we just learned that there’s been a massive power failure at Con Edison. It’s not just us; the whole city is dark!”
We didn’t know it yet, but this was the Big Blackout of July 13, 1977, and there we were, thousands of us stranded smack in the middle of Central Park. There wasn’t even much of a moon out that night, so it was really, really dark.
“Well, this is some pickle,” Mom said.
We wondered how the hell we were going to get out of there.
I vividly recalled the last big blackout in New York City, the one in 1965. I was just a young kid back then and safely at home, so it had actually been fun. While my mother lit a few Sabbath candles, my little sister and I roamed from room to room pretending we were in a haunted house. Meanwhile, our poor Dad had to trudge back to Brooklyn from midtown Manhattan — a five-hour hike in hot leather shoes.
But this time felt very different. I was far from the safety of home, trapped in the middle of what might as well have been a forest at night. Central Park is beautiful when you can see it. In pitch darkness it’s downright hazardous.
“Guess we’ll all just have to sleep in the park tonight,” I cracked. Neither Mom nor my Pratt roomie were laughing.
Thankfully, a phalanx of city cops eventually arrived to help guide us out. Audience members, cast and crew all joined hands as we carefully made our way along the park’s winding paths, stepping over roots and curbs, catching one another when someone stumbled. Our only illumination came from a few scattered police car headlights.
A walk that normally takes ten minutes took forever, but eventually we emerged onto Central Park West.
The scene was eerie. Streetlamps were dark. Traffic lights were out. Cars sat frozen in the intersections. Not a single apartment window was lit. For a city that never sleeps, it felt as if someone had suddenly flipped off the master switch.
Then I spotted something: “Look, the buses are still running!”
A city bus was rumbling slowly toward us, brightly lit inside. With the subways dead, getting back to my dorm in Brooklyn would have been impossible, so Mom’s place on the Upper East Side looked like the safest destination. She had temporarily split with my Dad and was living there with a roommate at the time.
The three of us squeezed aboard along with what felt like half the audience, and somehow made it across town to First Avenue. As we approached my mother’s high-rise, a dreadful thought suddenly hit me.
“Mom, what floor are you on again?”
“Twenty-five,” she replied grimly.
Of course both elevators were dead. We trudged up 25 flights of stairs in complete darkness, arriving exhausted and panting. My mother fumbled with her key, finally opening the door to reveal Sylvia, her gravel-voiced, seen-it-all Long Island roommate, standing there with her ever-present cigarette tip glowing in the dark.
“Come on in, darlings,” she rasped dryly. “Join the party.”
Sylvia had lit a few candles around the apartment, the only light we’d see that night.
Outside, the city was far from peaceful. While we tried to sleep on sofa cushions on the floor, one of the worst nights of unrest in New York history was unfolding in the streets below. Store windows were smashed. Shops were looted. Garbage cans were set on fire.
Lying there in the dim glow of flickering candlelight, hearing distant sirens punctuated by the sudden crash of breaking glass somewhere in the darkness below, I felt a growing sense of dread. An evening that had begun with music and theater had improbably ended with Manhattan plunged into darkness, its fragile machinery suddenly exposed.
By morning the city looked as though it had survived a world war.
This resilient burg has been battered and bruised over the years, enduring terrorist attacks, blackouts, blizzards, hurricanes, floods, garbage strikes, transit strikes, and the occasional collapse of its aging infrastructure. Yet somehow it manages to reset and lurch forward each time, improvising solutions the way Tony Azito danced in the dark that night at the Delacorte.
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Lindsey Graham, pro-Israel Trump confidant in the Senate, dies suddenly at 71
(JTA) — Sen. Lindsey Graham, a Republican from South Carolina who has been one of Israel’s staunchest supporters in Congress, has died at 71.
Graham’s office announced his death in a statement early Sunday morning, saying that he had died late Saturday after “a brief and sudden illness.” Graham had returned from Ukraine, where he met with Prime Minister Volodymyr Zelensky, the day before.
Graham’s death means the Senate and Republican Party have lost one of its most durable pro-Israel voices at a time when anti-Israel sentiment is on the rise in both places. In his more than three decades in Congress, first in the House and then in the Senate since 2003, Graham aggressively backed U.S. aid to Israel, advanced a hawkish line on Iran and met repeatedly with Israeli Prime Minister Benjamin Netanyahu, in both Israel and the United States.
Netanyahu repeatedly said Israel had “no greater friend” than Graham in the United States. Graham’s most recent visit to Israel was in February, ahead of the U.S.-Israel war on Iran, which he later took credit for urging. “They’ll tell me things our own government won’t tell me,” he said of Israeli officials at the time.
Graham was also a vocal backer of Israel’s military responses to attacks by Hamas, including during the 2014 and after Hamas’ Oct. 7, 2023, attack on Israel that triggered the war in Gaza and augured a period of declining support for Israel. On Oct. 8, he issued a statement calling for Israel to defeat Hamas “by any and all means necessary” and in the subsequent weeks drew attention for calling on Israel to “flatten the place.”
Graham continued to promote a two-state solution as it receded as a U.S. priority, but he also adjusted to reflect the mounting isolationist streak in his party. Last year, he made news for embracing Netanyahu’s announcement of a plan to “taper” U.S. aid to Israel, saying it should be done sooner than Netanyahu’s 10-year timeline.
Graham’s outlook on Israel fit into a broad portfolio that included helming the Senate Budget Committee and pushing for a stronger U.S. response to Russia. Graham, who never married and had no children, was up for reelection in November.
This obituary will be updated.
This article originally appeared on JTA.org.
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