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Chabad women come together once a year in person. The rest of the time, there’s Instagram.

(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.

But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:

The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.

Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.”  Much to her relief, the kids’ parents had a good laugh about it.

And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.

“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.

“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”

Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.

To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.

“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”

Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.

On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.

“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”

Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.

“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”

She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”

Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.

Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.

Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.

Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)

With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.

Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.

Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”

Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.

Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.

At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”

Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)


The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.

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NYC Officials Sue Mamdani Over Failure to Disclose Docs on Decision to Scrap IHRA Definition of Antisemitism

Candidate Zohran Mamdani speaks during a Democratic New York City mayoral primary debate, June 4, 2025, in New York, US. Photo: Yuki Iwamura/Pool via REUTERS

A group of Queens elected officials and civic leaders has filed suit against New York City Mayor Zohran Mamdani, accusing his administration of stonewalling a Freedom of Information Law (FOIL) request related to his decision to revoke an executive order adopting the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism.

The lawsuit centers on Mamdani’s move on his first day in office in January to rescind a series of executive orders issued by his predecessor, former Mayor Eric Adams, to combat antisemitism. Among the orders revoked was one formally adopting the IHRA definition, which has been widely embraced by governments and institutions across the democratic world.

Plaintiffs include Queens Councilmembers Joann Ariola and Vickie Paladino, along with Queens Civic Congress President Warren Schreiber, the Queens Daily Eagle reported last week.

They argue that the mayor’s office has failed to provide adequate transparency regarding the rationale behind rescinding the IHRA order, a move critics say weakened the city’s formal commitment to combating antisemitism at a time of rising anti-Jewish incidents both locally and nationally.

The purpose of the FOIL applications at issue in this proceeding is to decipher and obtain the documentary trail of information illuminating Mayor Mamdani’s motives, policies, programs, legislative initiatives, and budgetary priorities implicated within the EO [executive order],” the lawsuit reads.

In their filing, the plaintiffs accuse the administration of having “stonewalled, deflected, delayed, and denied” their FOIL request, calling the response timeline “arbitrary and capricious.” Although the city’s Law Department acknowledged receipt of the request and projected a response date in April, the plaintiffs contend that such delays are unacceptable given the gravity of the issue. The lawsuit characterizes Mamdani’s actions as “anti-Israel” and “anti-Jewish.”

IHRA — an intergovernmental organization comprising dozens of countries including the US and Israel — adopted the “working definition” of antisemitism in 2016. Since then, the definition has been widely accepted by Jewish groups and lawmakers across the political spectrum, and it is now used by hundreds of governing institutions, including the US State Department, European Union, and United Nations. Law enforcement also uses it as a tool for matters such as hate-crime investigations and sentencing.

According to the definition, antisemitism “is a certain perception of Jews, which may be expressed as hatred toward Jews. Rhetorical and physical manifestations of antisemitism are directed toward Jewish or non-Jewish individuals and/or their property, toward Jewish community institutions and religious facilities.” It provides 11 specific, contemporary examples of antisemitism in public life, the media, schools, the workplace, and in the religious sphere. Beyond classic antisemitic behavior associated with the likes of the medieval period and Nazi Germany, the examples include denial of the Holocaust and newer forms of antisemitism targeting Israel such as demonizing the Jewish state, denying its right to exist, and holding it to standards not expected of any other democratic state.

Jewish community advocates have expressed alarm that rescinding the executive order could signal a retreat from clear standards at a moment when antisemitic incidents have surged in the two years following Hamas’s Oct. 7, 2023, massacre across southern Israel.

The Israeli government and leading US Jewish groups sharply criticized Mamdani’s decision.

Mamdani’s supporters say the move was part of a broader action by Mamdani to revoke all executive orders issued by Adams since Sept. 26, 2024, when the ex-mayor was indicted for corruption, charges of which have since been dismissed. Mamdani’s office has framed the move as an administrative reset rather than a targeted policy shift, saying the new mayor sought to begin his term with a clean slate.

However, critics argue that lumping the IHRA adoption together with other rescinded orders was, at best, careless and, at worst, reflective of an ideological discomfort with pro-Israel policy frameworks.

The New York Times reported last month that Mamdani “knew from the moment he won the election” in November that he would revoke the executive orders related to Israel and antisemitism but believed rescinding them would upset Jewish groups whose concerns he spent months trying to allay. Therefore, the report continued, Mamdani’s team laid out a few options, and he chose to rescind every order that Adams issued after his indictment, “allowing him to frame the choice as a matter of good governance.”

The lawsuit now seeks a court order compelling the mayor’s office to produce internal communications and documentation explaining the decision-making process behind the revocation.

The IHRA definition could have been problematic for Mamdani, a far-left democratic socialist and avowed anti-Zionist who has made anti-Israel activism a cornerstone of his political career and been widely accused of promoting antisemitic rhetoric. A supporter of boycotting all entities tied to Israel, he has repeatedly refused to recognize Israel’s right to exist as a Jewish state; routinely accused Israel of “apartheid” and “genocide”; and refused to clearly condemn the phrase “globalize the intifada,” which has been used to call for violence against Jews and Israelis worldwide.

Leading members of the Jewish community in New York have expressed alarm about Mamdani’s electoral victory, fearing what may come in a city already experiencing a surge in antisemitic hate crimes.

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China Unleashes ‘Antisemitic Wave’ Amid Gaza Conflict, New Report Shows

Iranian President Masoud Pezeshkian and Chinese President Xi Jinping shake hands as they meet, in Beijing, China, Sept. 2, 2025. Photo: Iran’s Presidential website/WANA (West Asia News Agency)/Handout via REUTERS

The Chinese Communist Party has embraced overt antisemitic messaging in its domestic propaganda in recent years, according to a new report which ties the move to both geopolitical rivalry with the United States and efforts to curry favor with Arab and Muslim countries hostile to Israel.

The Jewish People Policy Institute (JPPI), a prominent think tank based in Israel, documents in the report how China’s authoritarian government has deliberately cultivated antisemitism among the population and internationally as a strategy.

One key trend detailed by the study’s author, JPPI senior fellow Shalom Salomon Wald, is the way in Chinese media that Israel, Jews, and Judaism have grown conflated.

“In popular discourse, Israel and Jews are more or less synonymous. This is not much different from the West, where the anti-Israeli presentation of the Gaza war by official and social media is regularly causing verbal and physical violence against local Jews,” Wald writes. “Chinese officials, intellectuals, and news providers are generally aware of the difference between Israel and world Jewry. Officials acknowledge the distinction when it suits them, for example, when they insist that their criticism of Israel has no antisemitic connotation. They often fail to draw the distinction when it does not suit them.”

The report identifies 2021 as when “the Chinese government chose to harden its attitude toward Israel and its Jewish supporters. Chinese contacts informed some Israeli experts of this policy change. Whether [Chinese President] Xi Jinping himself made the relevant decisions is not known. No single reason, but a convergence of events caused this change.”

Writing in The Jerusalem Post, Wald identifies at least three factors driving China’s shift toward anti-Zionism.

The first is economic, with Israel walking back its relationship with China under US pressure.

“Israel, admonished by the United States, made Chinese investments, particularly in hi-tech and infrastructure projects, more difficult,” he writes. “The Chinese expressed their resentment quite openly.”

The second is geopolitical. “China was in the midst of expanding its presence in the Arab Middle East, offering major economic cooperation and long-lasting political ties,” Wald explains. “A harder attitude against Israel was a cheap sweetener for such offers.”

The third is the perception that, due to internal issues, Israel has grown weaker: “Israel’s domestic crisis eroded its ‘strongman’ image in Chinese eyes. A country wracked by mass demonstrations and numerous ineffective elections could no longer be taken as seriously as it had been.”

However, recent Israel-Hamas conflicts in Gaza were also key catalysts for upticks in antisemitism.

“Antisemitic waves washed over China’s social and official media following the Gaza conflicts of 2021 and 2023-25. They were authorized, if not initiated, by the Chinese government in pursuit of China’s political goals and based on anti-Jewish tropes,” states the report, which notes the hostility especially surged following Hamas’s Oct. 7, 2023, massacre across southern Israel.

“Chinese media began spreading antisemitic tropes under the cover of criticism of Israel’s military actions,” it continues. “While similar denunciations conflating Israel, Zionists, and Jews occurred in other countries too, in China all political speech is tightly monitored and censored if it is not in line with official positions. If antisemitism was spreading on China’s media, it meant that it was officially sanctioned. It appeared in government sources and public media, in social media, and in universities.”

Wald notes in the JPPI report that Beijing’s turn toward antisemitism will have a long-term impact on education.

“Universities are among the most influential promoters of Chinese antisemitism,” he states. “As they train China’s next generation, they risk transmitting current prejudices to some of China’s future leaders. Today, almost all Chinese government leaders and most Communist Party high officials are university graduates.”

The report describes how the rise in academic antisemitism in China has destroyed years of positive scholarship, quoting Prof. Ping Zhang of Tel Aviv University who said that “the foundation of the good relationship built between the two sides over the past three decades has been shattered.”

JPPI’s research notes that during the 20th century, China’s leaders originally supported Zionism. Sun Yat-sen, the first provisional president of the Republic of China and known today as the “father of modern China,” wrote in 1920 to the head of the Shanghai Zionist Association that he favored the “movement to restore your wonderful and historic nation which has contributed so much to the civilization of the world.” Similarly, in 1948 the Communist Party’s People’s Daily praised the founding of Israel.

Since then, however, China’s sympathies have shifted dramatically, recognizing a Palestinian state in 1988 and, more recently, moving closer to Hamas and Iran, whose leaders openly promote antisemitism and seek Israel’s destruction.

This month, for example, a Chinese military attaché in Tehran presented Brigadier General Bahman Behmard, commander of the Iranian Air Force, with a scale model of China’s J-20 fifth-generation stealth fighter. Even though no official contract was announced, experts interpreted the Chinese gesture as a sharp warning to the US and its ally Israel amid mounting fears of renewed conflict in the Middle East.

Days earlier, a new study revealed the extent to which the Iranian regime used Chinese technology to silence dissent during recent nationwide anti-government protests, imposing near-total internet shutdowns and disrupting satellite communications while carrying out a brutal crackdown. According to the international human rights organization Article 19, China has provided material and technical support to Iran since at least 2010, bolstering its surveillance and censorship capabilities as Chinese firms continue operating in the country despite international sanctions.

China, a key diplomatic and economic backer of Tehran, has moved to deepen ties with the regime in recent years, signing a 25-year cooperation agreement, holding joint naval drills, and continuing to purchase Iranian oil despite US sanctions.

China is the largest importer of Iranian oil, with nearly 90 percent of Iran’s crude and condensate exports going to Beijing.

According to some media reports, China may be even helping Iran rebuild its decimated air defenses and ballistic missile program following the 12-day war with Israel in June.

Closer to home, Beijing has also lambasted the Jewish state for its increasingly close ties with Taiwan. China considers Taiwan, a nearby island run by a democratic government, as a renegade Chinese province that must be reunited with the mainland — by force, if necessary.

In September, Israeli Prime Minister Benjamin Netanyahu spoke to a delegation of 250 US state legislators at the Foreign Ministry in Jerusalem, warning of China’s role in demonizing Israel.

There is “an effort to besiege — not isolate as much as besiege Israel — that is orchestrated by the same forces that supported Iran,” Netanyahu said. One is China. And the other is Qatar. They are organizing an attack on Israel … [through] the social media of the Western world and the United States.”

That same month, the Institute for National Security Studies (INSS), an Israeli think tank, released a report examining how China has increasingly used state media and covert campaigns to spread anti-Israel and antisemitic narratives in the US. The effort includes the promotion of conspiracy theories about “Jewish control” of politics, the economy, and the media.

While China’s primary aim is to target and undermine the United States, according to the study, Israel ends up suffering “collateral damage” as a result.

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The real Holocaust history behind ‘Papillon,’ the Oscar-nominated short about a star Jewish swimmer

(JTA) — At first glance, “Papillon” (Butterfly), the 15-minute Oscar-nominated animated short by veteran French filmmaker Florence Miailhe, may appear like a meditative journey through water and memory. An elderly man swims in a hand-painted sea, flashing back to childhood memories of being bullied and a loving mother who makes it all right.

As he cuts through the water and moves through time, the fuller context emerges: The sun-soaked beaches appear to be North Africa, the boy becomes a champion swimmer, a swastika tells you that he is competing in the 1936 Berlin Olympics, and the soundtrack echoes with taunts of “Jew” and “kike.”

The film is based on the extraordinary real life of Alfred Nakache, a Jewish athlete whose story of resilience under Nazi persecution has previously been told in two French documentaries but is seldom remembered today.

Born in 1915 in French Algiers (his family immigrated from Iraq), Artem “Alfred” Nakache became one of France’s most celebrated swimmers in the 1930s, specializing in the butterfly stroke — a full-bodied lunge that looks like a bird, or butterfly, in flight. His success brought him to the 1936 Berlin Olympics, where he competed under the shadow of rising antisemitism in Nazi Germany (and was part of a freestyle relay team that didn’t medal, but finished ahead of the Germans).

Under Vichy, the Nazi puppet regime, Nakache was stripped of his French nationality and forced out of Paris. He joined the resistance underground while still competing for Vichy. On Nov. 20, 1943, Nakache and his wife and daughter were arrested by the Gestapo, and the family was separated at Auschwitz. Only Alfred survived. He later endured the death march to Buchenwald before liberation.

Despite these unimaginable losses, Nakache returned to swimming after the war, competing at the 1948 London Olympics. (He, gymnast Agnes Keleti and weightlifter Ben Helfgott are the only known Jewish survivors to have competed in the Olympics after the war.)

Nakache remained a swimmer the rest of his life, and died of a heart attack after a swim in the sea near the Spanish-French border in 1983.

Miailhe, a 70-year-old animator known for her labor-intensive oil and pastel on glass technique, has a personal connection to Nakache’s legacy. As a child, she took swim lessons with his younger brother Bernard and heard stories of his triumphs long before she understood their full historical weight. The end credits explain that her father also knew Alfred, whom he met in the resistance during the war.

“I hope people will be moved by Alfred Nakache’s story and rediscover it, because it’s not well-known in France,” Miailhe said in an interview with Deadline. “Also, we are living in some very troubled times in a world where racism and antisemitism are back.”

Produced by Oscar-winning animator Ron Dyens alongside Luc Camilli for Sacrebleu Productions and XBO Films, Papillon took roughly 100 days to animate — a testament to the craftsmanship that makes every frame an essay on the various qualities of water. The film has earned a César nomination (the French Academy Award) and a nomination at the Annecy International Animation Film Festival, and won the International Competition for best animated film at the Grand Prix at Stuttgart.

Amid the horrors of the Holocaust, the animated short also depicts the camaraderie among the athletes who swam — and stood — by Nakache’s side before and after the war.

“Some people denounced the Nakache family [to the Gestapo], but others saved Alfred when he returned from the camps,” Dyen told Deadline. “The whole tragedy of human duality is ultimately reflected in Nakache’s story.”

The post The real Holocaust history behind ‘Papillon,’ the Oscar-nominated short about a star Jewish swimmer appeared first on The Forward.

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