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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Denied arrest power, Mamdani encourages New Yorkers to protest Netanyahu
After conceding that he cannot arrest Israeli Prime Minister Benjamin Netanyahu as a war criminal, Mayor Zohran Mamdani on Tuesday doubled down on assailing the Israeli leader and encouraged New Yorkers to protest his expected visit to the United Nations in September.
“I think one of the bedrocks of our city is protest,” Mamdani said at a press conference in City Hall Wednesday morning. “If anyone feels a level of frustration or opposition, protest is something that we will always respect. I leave it to New Yorkers themselves to make that decision.”
The mayor also faced renewed questions about why it took months to acknowledge that the pledge he made last year to arrest Netanyahu could not legally be carried out, and about his choice to post a formal mayoral address on his official social media accounts to announce the city’s legal conclusion that it has no authority to execute the International Criminal Court arrest warrant against Netanyahu.
“What brings me to my conclusions about Israel and Palestine is a belief in the universality of humanity,” Mamdani said.
Mamdani pointed to a roundtable with faith leaders on Staten Island on Tuesday where he met a young Gaza refugee who had lost an arm, and he recounted stories from Palestinian New Yorkers who shared that their families have been affected by the war.
“I view that as a very serious issue,” Mamdani said. “I think that it is incredibly important that we ensure that we have done all of our due diligence when conducting a review.”
The ICC, based in The Hague, issued arrest warrants in November 2024 for Netanyahu, former Israeli Defense Minister Yoav Gallant and Hamas military commander Mohammed Deif. Hamas confirmed in January 2025 that Deif was killed during an airstrike.
The United States is not a member of the International Criminal Court and the Trump administration imposed sanctions on the ICC months after it issued the warrants.
In his video posted Tuesday night, Mamdani accused Netanyahu of orchestrating a “horrific genocide against the Palestinian people” in the Gaza Strip. He cited reported Palestinian death tolls, wounded children, the destruction of hospitals and clinics and the killing of aid workers and journalists. He did not mention the Oct. 7, 2023, Hamas attack on Israel, which sparked the war. He instead called on the federal government to join the ICC and execute the warrant.
Jewish organizations sharply condemned the mayor’s Tuesday remarks, accusing him of presenting a one-sided narrative of the war.
“Shame on you,” the UJA-Federation of New York said in a statement. “Your video is rife with distortions and disinformation. At a time of rising antisemitism, repeatedly singling out and vilifying the world’s only Jewish state for perceived political benefit is repugnant and puts Jews at greater risk.”
The Orthodox Union said the video “endangers Jewish New Yorkers” and “is a betrayal of his oath of office and his own commitment to protect all New Yorkers.”
Mamdani rejected the criticism.
“We cannot pick and choose which crimes against humanity we oppose,” he said. “We must be in opposition to all of them.” Asked whether he considers the Hamas massacre a genocide, he stopped short of using that term, instead calling the Oct. 7 attacks “a horrific war crime” that should be opposed “with every single fiber of our being.”
Mamdani used the moment to bring his long-held pro-Palestinian advocacy into City Hall, framing Netanyahu’s expected visit as both a moral and political issue. While acknowledging the city lacks legal authority to arrest the Israeli leader, Mamdani shifted the conversation toward the role of the federal government.
In a Truth Social post, President Donald Trump reassured Netanyahu that he “will not be arrested, in any way, shape, or form, while in the United States of America.”
Mamdani also encouraged New Yorkers to take it to the streets to protest Netanyahu during his visit. “That welcome ends with me,” he said. “I will not be welcoming Benjamin Netanyahu or any other war criminals when they come to this city.”
Mamdani’s remarks could resonate well beyond New York as rejection of Israel is increasingly part of national Democratic Party politics. By arguing that Washington should join the International Criminal Court and enforce its warrants, Mamdani is helping define the expectations that progressive activists may place on the 2028 presidential candidates as the party continues to debate its approach to Israel and Gaza.
Despite the backlash, Mamdani insisted his position would not affect how he governs for Jewish New Yorkers.
“I know that there are Jewish New Yorkers who agree with my analysis; there are those who disagree with my analysis,” Mamdani told the Forward. “ And my responsibility to them is to ensure that they are cherished, they are celebrated, and they are safe in their city.”
The post Denied arrest power, Mamdani encourages New Yorkers to protest Netanyahu appeared first on The Forward.
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Innovative Yiddish actor-director Raphael Goldwasser has died
פֿון שׂרה־רחל שעכטער
דער ייִדישער אַקטיאָר, רעזשיסאָר, פּאַנטאָמימיקער און לערער פֿון ייִדישן טעאַטער, רפֿאל גאָלדוואַסער, איז דינסטיק געשטאָרבן אין נאַרבאָן, פֿראַנקרײַך, צוליב קאָמפּליקאַציעס פֿון אַ האַרץ־פֿעלער. ער איז געווען 79 יאָר אַלט.
די לוויה וועט פֿאָרקומען פֿרײַטיק דעם 24סטן יולי, 15.00 אַ זייגער, אויפן ייִדישן חלק פון בית-עולם אין מערבֿ-נאַרבאָן.
גאָלדוואַסער האָט נישט סתּם אינסצענירט פּיעסעס, נאָר זיך באַמיט איבערצוצײַגן דעם צוקוקער זיך אַרײַנצוטראַכטן אינעם אינהאַלט. מע זעט דאָס קלאָר אין זײַן ייִדישער איבערזעצונג פֿון דני האָראָוויצעס העברעיִשער פּיעסע „פֿעטער אַרטור“ (2020ֶ), וואָס מע קען זען אויף יוטוב. דאָ רעדט זיך וועגן אַ דראַמאַטורג, פּיטער סטאָון — אַ לעבן געבליבענער פֿון חורבן — וואָס שרײַבט אַ פּיעסע ווי אַ נקמה זײַן פֿעטער אַרטור, וואָס פֿלעג זאָגן, זיצנדיק אין ניו־יאָרק: „ווי קענען מענטשן זיך לאָזן פֿירן אין קרעמעטאָריע ווי שאָף צו דער שחיטה?“ סטאָון באַמיט זיך שטאַרק צו געפֿינען אַ ישׂראלדיקן טעאַטער וואָס זאָל פּראָדוצירן די פּיעסע, אָבער קיין איין טעאַטער וויל זיך דאָס נישט אונטערנעמען. אין סטאָונס פֿרוסטרירונג קען מען דערפֿילן אויך גאָלדוואַסערס עגמת־נפֿש.
„רפֿי האָט ניט געקאָנט פֿאַרטראָגן מלחמה, ער האָט געמוזט אַנטרינען פֿון איר,“ האָט גלאַי געזאָגט. אַ פּנים דערפֿאַר האָט ער זיך טאַקע אַריבערגעצויגן פֿון ישׂראל קיין פֿראַנקרײַך. „דער מצבֿ אין ישׂראל, אַפֿילו פֿון דער ווײַטנס, האָט אים זיכער אָפּגעשוואַכט.“
אין 2013 האָט גאָלדוואַסער געמאַכט אַ טיפֿן אײַנדרוק שפּילנדיק די ראָלע פֿון לאָקי אין סעמיועל בעקעטס „וואַרטן אויף גאָדאָ“. דער ייִדישער קולטור־טוער דזשאָרדין קוציק זאָגט אַז גאָלדוואַסער האָט אַרײַנגעבראַכט אין דער פּראָדוקציע אַ „סטאַבילן פּסיכאָז“: „דער ריטעם פֿון זײַן מאָנאָלאָג בײַט זיך אין גאַנצן נישט און די עמאָציאָנעלע קוואַליטעט פֿון זײַן פּסעוודאָ־וויסנשאַפֿטלעכע פּלאַפּלערײַ בלײַבט אויך די זעלבע.“
שיין בייקער, דער אַקטיאָר און דירעקטאָר פֿונעם ייִדישן קולטור קאָנגרעס, האָט געזאָגט אַז נאָך גאָלדוואַסערס פּטירה האָט משה יאַסור, דער רעזשיסאָר פֿונעם ייִדיש־שפּראַכיקן „וואַרטן אויף גאָדאָ“, אים געזאָגט פֿאַר וואָס ער האָט אויסגעקליבן גאָלדוואַסערן פֿאַר דער ראָלע. „רפֿי איז געווען דער בעסטער אויסטײַטשער פֿון לאָקי ווײַך ער האָט ממש פֿאַרקערפּערט די ראָלע. זײַן פֿעיִקייט בײַם אויסדריקן זיך איז געווען פֿאַרוואָרצלט אין דער פֿיזישער קונסט פֿון מאַנטאָמימע — סובטיל אָבער בולט.“
קוציק האָט געזאָגט אַז גאָלדוואַסער האָט זיך אַנטקעגנגעשטעלט ווען עמעצער האָט, נאָכן זען די פּיעסע, באַמערקט אַז „לאָקי איז געווען אַ מין קאָמישע אָפּשפּאַנונג (comic relief בלע״ז) אין דער פּיעסע“: „מײַן ראָלע איז נישט געווען קיין קאָמישע אָפּשפּאַנונג, נאָר פֿאַרקערט: איך בין דווקא געווען די טראַגעדיע, און די אַנדערע פּערסאָנאַזשן האָבן געשילדערט די אַבסורדיסטישע קאָמעדיע,“ האָט גאָלדוואַסער געזאָגט.
רפֿאל גאָלדוואַסער איז געבוירן געוואָרן אין אַרגענטינע אין 1947. זײַן טאַטע איז געווען דער אָנגעזעענער אַקטיאָר זישע גאָלדוואַסער, אַ מיטגליד פֿונעם ייִדישן פֿאָלקס־טעאַטער אין בוענאָס־אײַרעס. די מאַמע, לאה (לאָלאַ אויף שפּאַניש), האָט געגעבן אירע דרײַ זין עכטע ייִדישע נעמען — ראובֿן, דניאל און רפֿאל, האָט געזאָגט רפֿאלס עלטערער ברודער דניאל גלאַי — דער פֿאָרזיצער פֿון „בית לייוויק“ אין תּל־אָבֿיבֿ. „די מאַמע איז געווען באַצויבערט פֿון איר מאַנס טאַלאַנט, און איך געדענק נישט אַז מײַנע עלטערן האָבן זיך אַ מאָל געקריגט צווישן זיך.“
ווען רפֿי איז געווען פֿינף יאָר אַלט האָט מען אים שוין געזען אויף דער בינע אין בוענאָס־אײַרעס — אין שלום־עליכמס איינאַקטער, „אַגענטן“. ווען די אַקטיאָרן האָבן געזען ווי שטאַרק דאָס קינד וויל שפּילן טעאַטער האָט מען אים געגעבן אַן איין־שורהדיקע ראָלע: „טאַטע, כ׳וויל עסן!“ כּדי ער זאָל זיך פֿילן גלײַך מיט די אַנדערע אַקטיאָרן.
„כ’בין זיכער אַז שלום עליכם האָט הנאה געהאַט דערפֿון,“ האָט גלאַי געזאָגט.
נאָך דעם ווי די משפּחה האָט עולה געווען קיין ישׂראל האָט רפֿאל שטודירט טעאַטער און געשיכטע בײַם תּל־אָבֿיבֿער אוניווערסיטעט, און שפּעטער באַקומען אַ מאַגיסטער פֿון טעאַטער־געשיכטע בײַם פּאַריזער אוניווערסיטעט.
במשך פֿון זײַן קאַריערע האָט ער זיך קונה־שם געווען ווי אַ נאָוואַטאָרישער אַרטיסט, וואָס האָט צונויפֿגעפֿלאָכטן די טראַדיציעס פֿון ייִדישן טעאַטער, פֿראַנצייזישער פּאַנטאָמימע און דער נײַער אוידיאָ־וויזועלע מעדיאַ, האָט געזאָגט דער פֿאָרזיצער פֿונעם אַרגענטינער ייִוואָ, אַבֿרהם ליכטענבוים. ער האָט אויפֿגעטראָטן איבער דער וועלט, געשאַפֿן טעאַטראַלישע אונטערנעמונגען, אַנסאַמבלען, אינטערנאַציאָנאַלע פֿעסטיוואַלן און, דער עיקר, פֿאַרלייגט און אָנגעפֿירט מיטן „לופֿט־טעאַטער“ אין סטראַסבורג, פֿראַנקרײַך.
ער איז אויך געווען אַן אָנגעזעענער פּעדאַגאָג, געלערנט אין דער ייִדישער טעאַטער־אַקאַדעמיע און געפֿירט אינטערנאַציאָנאַלע סעמינאַרן איבער אייראָפּע. במשך פֿון די לעצטע יאָרן האָט ער, בשותּפֿות מיטן בוענאָס־אײַרעסער ייִוואָ, געהאַלטן בײַם אַנטוויקלען אַ „נײַע פּעדאַגאָגיע פֿאַרן ייִדישן טעאַטער“.
רפֿאל גאָלדוואַסער האָט פֿאַראָבֿלט זײַן ברודער, דניאל גלאַי; זײַן לעבנס־באַגלייטערין דזשוטיט בוכהאַלטער; זײַנע קינדער יאָרדאַן, מאַרין און מאַעל, און דרײַ אייניקלעך.
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What a West Bank visit taught me about the past and present tragedies of Tisha B’Av
As we chant Lamentations on the floor, in the dark, on Wednesday night for Tisha B’Av, we will open with the word “eikha” — “how.”
That same word became the refrain of a recent eight day visit I made to Israel and the West Bank.
I traveled to Jerusalem for a week of immersive learning with 150 rabbis and cantors at the Shalom Hartman Institute’s annual Rabbinic Torah Seminar. But my learning wasn’t restricted to the beit midrash. I spent time with cousins finishing combat service; friends working late into the night in the Knesset before its dissolution; people working to build shared society in Haifa; and families grieving the loss of loved ones. And at every turn, I found myself asking “eikha.”
“Eikha” is more than a question. It is the sound made when the distance between what should be and what is becomes almost impossible to bear. Naming that distance is at the heart of Tisha B’Av — and, for me, at the heart of thinking honestly about Israel today. How will Israel move from this moment of profound moral and political fracture toward the future our prophets imagined?
On a visit to the West Bank with Rabbis for Human Rights, I connected with Israelis from across the country who had come to be a protective presence for Palestinians in Jenata, near the settler outpost of Havat Eitam. The Palestinians there face violence and intimidation in an area formally under Palestinian civil authority. We heard from a man whose brother had recently been killed by settlers, and we learned that their imam was jailed just that morning to prevent Friday prayers from moving forward as planned.
Then we were told to leave. The corner of the village we were visiting was declared a 24-hour closed military zone.
Next we traveled to Umm al-Khair, a Palestinian herding community where the Hathaleen family buried their son Awdah almost a year ago, after he was shot and killed by an Israeli settler who still walks free. Since his death, settlers have built caravans encroaching into the village, with some only a few meters from homes. This encroachment has triggered the declaration of another “closed military zone,” cutting the family off from their own bathroom and animals. They must use a neighbor’s bathroom and can only feed their animals when a soldier comes to allow it.
I asked a soldier standing guard that day whether any of it troubled him.
“Doesn’t Oct. 7 trouble you?” he replied.
I don’t know what that soldier has seen, or what he has lost. But I know his response took two griefs and set them against each other, as though one atrocity could justify another. “Eikha”: How do we nurse our deepest wounds without allowing them to justify our wounding others? How do we stay safe and moral?
This past Shabbat was Shabbat Hazon — the “Sabbath of Vision” — so named for the opening word of the Haftara, which describes Isaiah’s vision of a devastated but ultimately redeemed Jerusalem. That reading, in our current context, must push us — and, God willing, Israel’s next political leaders — to articulate compelling responses to the questions bearing down on Israeli society and on Judaism itself. To ask how we came to a point of such dire trouble, and realize a vision for redemption from it.
I keep thinking about the way slain hostage Hersh Goldberg-Polin would remind his fellow captives, citing Holocaust survivor Viktor Frankl’s words, that if they could hold onto a “why,” they could endure any “how.”
Israel and the Jewish people have profound whys. We are meant to be, in the words of “Hatikvah,” “a free people in our own land.” And to be, in the words of the Torah, “a kingdom of priests and a holy nation.”
This Tisha B’Av, as we mourn the destruction that shattered Jewish sovereignty in the land of Israel 2,000 years ago, we must also reckon honestly with the forms of inhumanity that threaten its moral future and physical safety today.
We must understand that our freedom, our holiness and our humanity are bound up in that of the Hathaleen family, and the besieged villagers of Jenata. During my visit, an Israeli cousin of mine acknowledged that everything I had seen in the West Bank was real and terrible — and that he didn’t want Palestinians living so close to Israel, out of fear of an Oct. 7 attack from the West Bank. What I wish all of us could better understand: If Jewish freedom depends upon denying Palestinian freedom, then it is neither the freedom of “Hatikvah” nor the holiness the Torah demands. I also don’t think it will make us safe.
This is, I think, the particular question facing rabbis and Jewish communal leaders like me right now: how do we hold onto our right — our obligation — to name Israel’s failures honestly, as people bound to this place and this story, without having our words weaponized to delegitimize and demonize the entire project? My criticism of what I saw in Jenata and Umm al-Khair comes from love — the same love that makes looking away impossible. Learning how to hold both at once, unflinching criticism and unwavering commitment, may be the most urgent “eikha” of this particular moment.
After Tisha B’Av comes the Shivah d’Nehemta — the Seven Weeks of Consolation that carry us into Rosh Hashanah.
In those weeks, the questions of “eikha” don’t disappear. They deepen. These weeks lead us into Elul, a time of intense heshbon hanefesh — accounting of the soul. The pairing of consolation with accounting suggests that renewal comes not through answering our questions, but through finding the courage to keep asking them.
How do we protect ourselves without surrendering our humanity? How do we acknowledge our own suffering without turning it into permission to inflict suffering on others?
Those are Israel’s questions as they move toward their October elections. They are ours as well, as we navigate being Jews in this moment.
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