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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Teenager eulogizes slain father who saved his life in West Bank terror attack just before Yom Kippur
(JTA) — Standing at his father’s grave after Yom Kippur 16-year-old Yoav Shukron thanked him for the warning that saved his life a day earlier, when a Palestinian gunman opened fire on the two of them at a West Bank spring.
“Dad, I want to say thank you for 16 years together. Thank you for giving me life,” Yoav said on Monday night as his father, Netanel Shukron, 48, was laid to rest in the West Bank settlement of Alei Zahav.
“Thank you for shouting out to me during the attack, when the terrorist came in. I don’t remember what you said to me, and I ran,” he added, in remarks carried by Channel 12 news.
Yoav had accompanied his father to the Ein Riya spring near the settlement of Neve Tzuf on Sunday to immerse ahead of Yom Kippur when the attack took place.
Yoav escaped unharmed. Shukron, a father of six, was critically wounded and later pronounced dead at Beilinson Hospital in Petah Tikva.
Hundreds of relatives, friends and residents attended the funeral, held after the Yom Kippur fast ended.
“Nati was the most involved father in the world,” his wife, Merav Shukron, said.
Reflecting on their 18-year marriage, she said, “We came from different families, but that didn’t stop us from being soulmates. Nati, our family is perfect, everything was perfect.”
The couple had six children, ages 4 to 16. Shukron worked as an information systems analyst at Hachshara Insurance Company, while Merav Shukron is a lecturer at Ariel University.
Merav said the family had been due to travel abroad the following week and that her husband had carefully planned the trip around spending time together, including packing a sukkah and food for the holiday.
According to the Israeli military’s preliminary investigation, the Palestinian attacker drove to the spring and opened fire. An Israeli military tracker who was nearby in an armored vehicle returned fire and wounded the gunman, preventing him from continuing the attack.
The attacker fled and was located several hours later receiving treatment at a hospital near Ramallah, where soldiers from the elite Duvdevan unit arrested him.
Israeli security officials identified the suspected attacker as Qadri Samara, a resident of the Palestinian town of Biddu who is affiliated with the Hamas terror group and was previously known to Israeli security forces, according to Channel 13. Investigators said he had visited the spring the previous day and determined that large numbers of people would be there to immerse in its waters ahead of Yom Kippur, a practice observed by some Jews before the fast.
In the aftermath of the attack, Israeli troops carried out a large operation in Biddu, mapping Samara’s home ahead of its possible demolition, searching about 100 locations and questioning about 90 suspects. The military also reinforced its forces across the West Bank, including by deploying the elite Egoz unit to the area.
About an hour after the shooting, soldiers thwarted a separate attempted car-ramming attack at the Ganim military post in the northern West Bank. One attacker was killed and a second was arrested, Channel 13 reported, adding that no soldiers were wounded.
Prime Minister Benjamin Netanyahu said in a post on X, “No terrorist is immune, neither are those who assist them; we will settle scores with all of them – in Gaza, in Lebanon, and in Judea and Samaria,” using the biblical term for the West Bank.
President Isaac Herzog noted that the attack came “on the eve of Yom Kippur, as the people of Israel gather for the holy day.”
“Terror will not break us or shake our spirit,” he said. “We will stand against it together, united, determined and full of faith.”
Shukron’s killing has also become the first case in which Israeli officials are considering applying a death penalty law approved by the Knesset in March, according to the KAN public broadcaster.
The law, long championed by National Security Minister Itamar Ben-Gvir and his far-right Otzma Yehudit party, makes death the default sentence for non-Israelis convicted in Israeli military courts of carrying out deadly nationalist attacks, while allowing judges to impose life imprisonment in “special circumstances.” It passed the Knesset 62-48 and immediately drew a High Court challenge.
Ben-Gvir raised the possibility of applying the law to Samara during a security meeting before Yom Kippur, arguing that the case was the first to meet the law’s criteria. Netanyahu did not rule out the proposal and asked IDF representatives for their position on applying the law, which they said they saw no impediment to doing, according to KAN, though the report noted that the military advocate general was not present at the meeting. The issue is expected to be discussed again in a smaller cabinet forum with the IDF’s legal chief present, the report said.
This article originally appeared on JTA.org.
The post Teenager eulogizes slain father who saved his life in West Bank terror attack just before Yom Kippur appeared first on The Forward.
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Herzog’s Yom Kippur pardon of soldier crystallizes choice for Israeli voters
On the eve of Yom Kippur, President Isaac Herzog pardoned Elor Azaria, an Israeli soldier convicted of manslaughter for shooting a wounded Palestinian attacker in the head in Hebron a decade ago.
Azaria served nine months of an 18-month sentence and was released in 2018. His conviction remained on his record, with the ordinary process leaving it in place until 2032, complicating life for the now 30-year-old.
To ease that burden, Defense Minister Yisrael Katz, from Prime Minister Benjamin Netanyahu’s Likud Party, in July asked Israeli President Isaac Herzog, to grant Azaria clemency, expunging the record.
This Herzog did on the eve of Yom Kippur. There is a coherent argument for that decision. Azaria was a young soldier when the shooting occurred, he served his sentence, and a criminal record can continue to impose practical obstacles on civilian life long after a formal prison sentence has ended. Herzog invoked reconciliation and the possibility of a new beginning, as well as the consequences Azaria had already endured.
But the army did not agree. Current military chief Eyal Zamir and other senior officers opposed the request, arguing that Azaria had never expressed genuine remorse.
The pardon has now returned the Azaria affair to the center of Israeli politics at a particularly consequential moment.
Lt. Gen. Gadi Eisenkot, the military chief at the time who publicly pushed for prosecution, is now the main political leader in the opposition and its leading candidate for prime minister. Netanyahu, the prime minister at the time who called for Azaria’s pardon, is still leading the other side of Israel’s great political argument. After the Oct. 27 election, Herzog will consult the elected factions and probably assign the task of forming a government to one of them, based on who he believes has the best chance.
If the numbers leave neither Eisenkot nor Netanyahu with a clear path to a majority of 61, Herzog could face a genuinely consequential exercise of presidential judgment between the two men who stand on opposite sides of the Azaria case – which he himself has turned into an election issue.
The roots of that divide go back to March 24, 2016, when Israeli soldier Azaria aimed his rifle at Abdel Fattah al-Sharif and pulled the trigger. Al-Sharif had attacked Israeli soldiers with a knife and was shot and incapacitated. Minutes later, as he lay on the ground, Azaria nonchalantly raised his rifle and fired, from a few meters away. Al-Sharif was clearly not threatening the numerous soldiers milling around.
The shooting was captured on video, and what might otherwise have remained a disputed incident became one of the defining political arguments in Israel. It was a moment when Israeli politics – notoriously complex and sometimes inscrutable even to insiders – briefly came into focus: the fault line is whether you think this is OK.
The military treated the shooting as a serious criminal matter,. Eisenkot’s position, which earned vilification from the political right, was that a soldier could use lethal force against a genuine threat but could not simply kill a captive. The case became a test of whether the IDF’s rules meant anything when enforcing them was unpopular.
Netanyahu, who then as now was prime minister, is a man of sharp political instincts. During the controversy he called Azaria’s father, Charlie, offering sympathy. The eventual conviction was for manslaughter. After Azaria’s conviction, Netanyahu openly went all the way to politicize the case, calling for Azaria to receive a pardon.
The difference was unmistakable. Eisenkot saw the case through both the institutional obligations of the army and morality; he still believed in the old Zionist notion of the IDF as the world’s most ethical military. Netanyahu saw the political benefit in amplifying and harnessing the emotional identification of many frightened people with the soldier.
Israeli society was changing, the inflection point being the Second Intifada – a campaign of barbaric suicide bombings against civilians that was launched between 2000 and 2004, even as Israel was offering Palestinians statehood on the vast majority of the West Bank and Gaza. In 2005 Israel unilaterally pulled out of Gaza, uprooting thousands of settlers, resulting in Hamas jihadists taking over and years of rocket fire. The 2010s saw more killings.
After so many disappointments and so much bloodshed, many Israelis had just given up on the Palestinians (and to be fair, the feeling was mutual, largely because of the continuing occupation and the constant expansion of West Bank settlements). A significant part of the public had become indifferent at best to the idea that a soldier confronting a terrorist should be constrained by rules that might prevent him from firing. Netanyahu was either riding the tiger or goading it on, and perhaps both at the same time.
A decade later, the institutional divide exposed by the case remains remarkably intact. The current military leadership’s opposition to the pardon places today’s IDF, at least on this issue, in the same institutional tradition that Eisenkot represented in 2016: the conviction that the army’s rules must survive the political passions surrounding a particular soldier.
On the baseline level, this sad affair is about where self-defense ends and vengeance begins, and what to do when many citizens no longer care. But on a higher level, it encapsulates a contradiction from the earliest days of Zionism. The founders wanted two things at once: to turn the Jews, via national sovereignty, into “a people like all others”; and to make of their state “a light unto the nations.” Both sound good, yet one must choose.
The bullet that Azaria fired in Hebron helped crystallize that choice, which maps neatly into the political one between Eisenkot and Netanyahu. In placing his own signature on the final page of the Azaria affair, Herzog ensured it will be a highlight of the campaign, and of the legacy of both Eisenkot and Netanyahu.
It is no coincidence that the same person advocating for a man many consider a murderer is also feverishly machinating to dismantle the foundations of liberal democracy in Israel, while on trial for corruption. For Netanyahu, the ship of old-time Zionist mythology has sailed, and he’s not aiming to cast any light unto the nations. Eisenkot, essentially, still is.
The post Herzog’s Yom Kippur pardon of soldier crystallizes choice for Israeli voters appeared first on The Forward.
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Trump urges nations to unite against Iran in UN address
(JTA) — U.S. President Donald Trump called upon nations to stay united in their pressure on Iran’s economy, as he addressed the United Nations General Assembly in New York on Tuesday.
Indeed, Trump showed no sign of walking down from the military conflict he began with Tehran in February amid criticism that the U.S. is not accomplishing its goals, though he did hold out the prospect of a negotiation solution later this fall.
“I have a big decision to make: Will a deal be made with Iran that lets them rebuild and create a far greater country than it ever was before?” Trump asked. “Or do I annihilate the Islamic Republic and do it quickly, never giving them a chance to destroy people and countries again?”
Despite these threats, the president expressed his belief that the two countries will “make a deal, right after the election because it doesn’t make sense for them not to,” referring to the House and Senate elections on Nov. 3.
During a bilateral press conference with Ukrainian President Volodymyr Zelenskyy, Trump confirmed that envoys Steve Witkoff and Jared Kushner participated in a three-hour meeting with the Iranian delegation on Tuesday.
“It went very well,” Trump said. “It was a very good meeting. It’s potential greatness or obliteration. It could be a great country.”
Trump said in his speech at the General Assembly that Iran was likely waiting for the results of the midterm elections to make a deal.
Stressing that he “gave absolutely no credence” to the election when making decisions on Iran, Trump maintained that the regime is “weak and desperate.”
Despite Trump’s characterization of Iran as weak, Tehran has largely succeeded in disrupting commercial shipping through the Strait of Hormuz, a crucial route for global energy supplies.
Trump continued to maintain that he “will never allow Iran to have a nuclear weapon,” slamming the regime’s leaders for their repeated refusal to make deals and their focus instead on making missiles capable of hitting Europe.
“Iran’s goal was to complete their mad dash to a nuclear bomb from behind this conventional ballistic missile shield,” he added. “After giving Iran every chance for a deal, I took action.”
He linked the fight against Iran with the Hamas invasion of southern Israel nearly three years ago, reminding the world that the two wars are connected.
“In two weeks, we will mark the third anniversary of the Oct. 7 terror attack in Israel, where terrorists funded by Iran tortured, mutilated and killed 1,200 very innocent civilians, including dozens of Americans and many babies — little, tiny, beautiful babies,” Trump said.
The State Department has said an estimated 1,200 people were killed in the attack, including at least 843 civilians and dozens of Americans.
“Iran’s supreme leader celebrated that massacre and called it a service to humanity,” the president continued. “The same regime slaughtered over 72,000 of its citizens this year. Recently, 10,000 were killed for protesting.”
Death toll estimates from Iran’s crackdown on anti-government protests have varied widely, and neither Trump’s figure of 72,000 people killed by the government this year nor his figure of 10,000 protesters killed has been independently verified.
While Democrats have argued that Trump hasn’t accomplished strategic goals in the conflict, the president cited a list of accomplishments thus far in the war. He said that all 159 Iranian naval ships are lying at the bottom of sea, with the air force destroyed, radars gone, missile capacity reduced and inflation devastating the country.
The president also commended the U.N. Security Council “for voting overwhelmingly to pass a resolution condemning Iran’s despicable terrorist attacks on commercial ships,” while calling upon nations to remain “united in maintaining pressure” on Iran’s economy.
Trump described the dangers posed by Iran to the world as “a reality that far too many preferred to ignore.” He declared that there is no greater threat in the world than “the No. 1 sponsor of terror, the Islamic Republic of Iran,” which he accused of “spreading death and carnage and chaos across the entire Middle East and beyond.”
The president noted that just a year ago, when he addressed global leaders at the same assembly, the war in Gaza “was still raging brutally.” Hostages taken by Hamas on Oct. 7, 2023, remained “deep in Hamas tunnels and there was no end in sight.” But on the sidelines last year, he said that steps taken “changed everything.”
“A few weeks later, we ended the war in Gaza saving untold thousands of lives,” Trump said. “We also brought home all remaining hostages, both living and dead — every single one of them. Everyone thought it was a miracle that we were able to do so, and people celebrated in the streets.”
He then expressed his gratitude to the U.N. Security Council for its unanimous endorsement of his 20-Point Gaza Peace Plan and for approving the Board of Peace tasked with managing those efforts. Israel rejected the plan this summer, arguing that it did not provide sufficient guarantees of Hamas disarmament.
Nonetheless, Trump recognized the nearly 30 countries that have joined the board and contributed billions of dollars to relief funds. Trump also thanked nations that have contributed police and troops to the region.
He also boasted of the U.S. having invested $1.5 trillion this term in the military, a sum he described as “more than ever before.” Denying reports that the country was running low on weapons, Trump declared that the country has “more munitions than we could ever possibly think of using.”
“I do not believe in letting problems fester,” Trump said. “So while others have talked, I have acted.”
This article originally appeared on JTA.org.
The post Trump urges nations to unite against Iran in UN address appeared first on The Forward.
