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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Xi Tells Trump That Mishandling of Taiwan Could Lead to ‘Dangerous’ Place
Chinese President Xi Jinping inspects an honor guard with US President Donald Trump during a welcome ceremony at the Great Hall of the People, in Beijing, China, May 14, 2026. Photo: REUTERS/Maxim Shemetov/Pool
China’s President Xi Jinping warned US President Donald Trump on Thursday that mishandling the countries’ disagreements over Taiwan could push China-US relations to a “dangerous place,” as the two leaders met for a closely watched summit.
Xi‘s remarks on Taiwan, the democratically governed island claimed by Beijing, came in a closed-door meeting of the leaders of the world’s two largest economies that ran more than two hours, China’s foreign ministry said.
They represented a stark – if not unprecedented – warning during a pomp-filled occasion that was otherwise friendly and relaxed, although the US summary of the talks made no mention of Taiwan.
According to Chinese state media Xinhua, Xi, referring to Taiwan, told Trump: “If handled poorly, the two countries could collide or even enter into conflict, pushing the entire China-US relationship into an extremely dangerous place.”
Taiwan has long been a flashpoint in the US-China relationship, with Beijing refusing to rule out the use of military force to gain control of the island and the United States bound by law to provide Taipei with the means to defend itself.
US Secretary of State Marco Rubio, who is with Trump in China, confirmed to NBC News that the issue of Taiwan was discussed, saying the Chinese “always raise it on their side, we always make clear our position and we move on to the other topics.”
The US summary of the talks focused on the leaders’ shared desire to reopen the key waterway of the Strait of Hormuz, effectively closed due to the Iran war, and Xi‘s apparent interest in buying American oil to reduce China’s dependence on Middle East supplies.
With Trump‘s approval ratings dented by a war with Iran that shows no signs of abating, the first visit by a US president to China in nearly a decade has taken on added significance as he searches for economic wins.
“There are those who say this may be the biggest summit ever,” Trump told Xi in brief opening remarks, after a ceremony that featured an honor guard and throngs of children waving flowers and flags at Beijing’s Great Hall of the People.
Xi told Trump that preparatory negotiations between US and Chinese economic and trade teams in South Korea on Wednesday had reached “balanced and positive outcomes,” China’s foreign ministry said in a summary.
The talks aimed to maintain a fragile trade truce struck when the leaders last met in October, where Trump suspended triple-digit tariffs on Chinese goods and Xi backed away from choking global supplies of vital rare earths.
Treasury Secretary Scott Bessent, who led Wednesday’s talks, said he expected progress on establishing mechanisms to support future bilateral trade and investment, and an announcement about large Chinese orders for Boeing aircraft.
CHINA’S RED LINES
Trump expected Xi to raise the thorny issue of US arms sales to Taiwan, he said earlier this week. With the status of a $14 billion package awaiting Trump‘s approval still unclear, China has reiterated its strong opposition to the sales.
“US policy on the issue of Taiwan is unchanged as of today,” Rubio told NBC.
Trump did not respond to a reporter’s shouted question whether the leaders had discussed Taiwan as he posed with Xi later for photos at the Temple of Heaven, a UNESCO World Heritage Site where emperors once prayed for good harvests.
Taipei said there was nothing surprising from the summit and that China’s military pressure is the real threat to peace.
Underscoring its outsized importance to the US economy, Taiwan, an island of 23 million people, is the United States’ fourth-largest trading partner, behind China, which has about 1.4 billion people.
LOBSTER SOUP AND BEIJING DUCK
At a lavish state banquet attended by senior officials and business executives, Xi told the audience that the China-US relationship was the most important in the world.
“We must make it work and never mess it up,” Xi said, before guests tucked into a 10-course dinner that included lobster soup, Beijing roast duck and tiramisu.
The leaders will take tea and lunch together on Friday before Trump departs.
Joining Trump on his visit are a group of CEOs looking to resolve issues with China, from Elon Musk, viewed in China as a visionary and occasional villain, to Nvidia CEO Jensen Huang, a late addition to the delegation.
The United States has cleared around 10 Chinese firms to buy Nvidia’s powerful H200 AI chip, but not a single delivery has been made so far, Reuters exclusively reported.
TRUMP INVITES XI TO WASHINGTON
Trump entered the talks with a weakened hand.
US courts have hemmed in his ability to levy tariffs at will on exports from China and other countries, while the Iran war has boosted inflation at home and elevated the risk that Trump‘s Republican Party will lose control of one or both legislative branches in November’s midterm elections.
Though the Chinese economy has faltered, Xi does not face comparable economic or political pressure inside China, where he rules an authoritarian regime that, unlike the US, has little tolerance for dissent.
As well as Boeing jets, Washington is looking to sell farm goods and energy to China to cut a trade deficit that has long irked Trump. Beijing, for its part, wants US curbs eased on exports of chip-making equipment and advanced semiconductors, officials involved in the planning said.
Trump is expected to encourage China to convince Iran to make a deal with Washington to end the conflict, as a fifth of global supplies of oil and natural gas travel through the Strait of Hormuz in normal times.
But analysts doubt Xi will be willing to push Tehran hard or end support for its military, given Iran’s value to Beijing as a strategic counterweight to the United States.
Rubio told Fox News that it was in China’s interest to help resolve the crisis as many of its ships are stuck in the Gulf and a slowdown in the global economy would hurt its exporters.
Iran’s Fars news agency reported on Thursday that an agreement had been reached to let some Chinese ships pass.
Trump on Thursday invited Xi for a reciprocal trip to the White House on Sept. 24, in what would be his first visit to Washington since 2015 and his first to the United States in the US president’s second term.
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US Senate Blocks Latest Bid to Rein in Trump Iran War Powers, Support Grows
An American flag flies outside the US Capitol building at sunset, on Capitol Hill in Washington, DC, US, Jan. 30, 2026. Photo: REUTERS/Kylie Cooper
US Senate Republicans on Wednesday blocked the latest Democratic-led effort to end the Iran war until it is authorized by Congress, but the measure edged closer to passage as a third Republican voted to advance the bill.
The Senate voted 50-49 not to advance the war powers resolution, nearly along party lines. Three Republicans joined every Democrat but one in backing the measure sponsored by Senator Jeff Merkley of Oregon.
It was the seventh time this year that President Donald Trump‘s fellow Republicans in the Senate had blocked similar resolutions.
Republicans Rand Paul of Kentucky, Susan Collins of Maine, and Lisa Murkowski of Alaska voted in favor of moving ahead, while Democrat John Fetterman of Pennsylvania voted with Republicans to block it.
The vote was the first in the Senate since the conflict hit a 60-day deadline on May 1 for Trump to come to Congress about the war. Trump declared then that a ceasefire had “terminated” hostilities against Iran.
Under a 1973 US war powers law passed in response to the Vietnam War, a US president can wage military action for only 60 days before ending it, asking Congress for authorization or seeking a 30-day extension due to “unavoidable military necessity regarding the safety of United States Armed Forces” while withdrawing forces.
Democrats disputed Trump‘s assertion that the deadline did not apply because of a ceasefire, saying the conflict is ongoing.
“There’s not a cessation of war hostilities,” Merkley told reporters before the vote, citing the US blockade of Iranian ports and strikes on Iranian ships and Iran‘s blockade of the Strait of Hormuz and attacks on US ships and tankers.
“Both sides are still engaged in hostilities, and so I don’t accept that the 60-day clock is suspended,” he said.
Merkley and other Senate Democrats said they planned to bring up another war powers resolution next week, and every week until the war ends or Trump comes to lawmakers for authorization.
Democrats in the House have also introduced war powers resolutions, also blocked by Republicans.
Democrats have called on Trump to come to Congress for authorization to use military force, noting that the US Constitution says that Congress, not the president, can declare war. They have warned that Trump may have pulled the country into a long conflict without setting out a clear strategy.
Republicans – and the White House – say Trump‘s actions are legal and within his rights as commander-in-chief to protect the US by ordering limited military operations.
Some congressional Republicans have accused Democrats of filing the war powers resolutions only because of their partisan opposition to Trump.
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King Charles Visits Jewish Area of London Hit by Antisemitic Attacks
Britain’s King Charles III greets residents in Golders Green in North London following the attack on Jewish residents, Britain, May 14, 2026. Photo: Richard Pohle/Pool via REUTERS
King Charles was greeted by cheering crowds on Thursday when he visited an area of London which has suffered a spate of antisemitic attacks in recent weeks, in a show of support for Britain’s fearful Jewish communities.
The monarch met two victims of a recent stabbing attack when he made the unannounced visit to Golders Green, which is home to a sizeable Jewish population and has borne the brunt of the recent antisemitic incidents across the British capital.
“Thank you, your majesty, for coming today to Golders Green to bring comfort and encouragement to our Jewish community!” Britain’s Chief Rabbi Ephraim Mirvis, who was there to greet the king, said on X.
Last month, two Jewish men were stabbed in the area in an attack being treated by police as terrorism, while in other incidents in Golders Green, four Jewish community ambulances were torched and a memorial wall targeted.
During his trip, Charles met the two stabbing victims at a Jewish Care charity center as well as other religious and civic leaders.
The visit was Charles‘ latest demonstration of backing for the Jewish community, after he visited a synagogue in northern England following an attack last year that left two worshippers dead and agreeing in March to become the patron of a charity that provides security for Britain’s estimated 290,000 Jews.
The recent attacks have led Mirvis to say the Jewish community was facing a sustained campaign of violence and intimidation.
The government has also raised its national terrorism threat level to “severe” from “substantial” with Prime Minister Keir Starmer saying Jewish people were living in fear.
The king‘s visit comes on the same day that an article written by his younger son Prince Harry was published in which he said a rise in antisemitism in Britain was deeply troubling, and that any anger over events in the Middle East should not spill over into hatred.