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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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We were instant friends. Then came the Israel question.
There’s one thing these days Jewish publications of all stripes seem to agree about: The Jewish future — geographically, politically, spiritually — is Florida. An article last month in the conservative magazine Tablet pondered whether Miami was “the new Jerusalem,” and left-wing quarterly Jewish Currents made the Sunshine State the theme of an entire 2024 issue.
As a Jewish journalist, inveterate spring breaker and friend of a Florida man with a couch for me to crash on, I wanted to see for myself. So last week, with paid time off burning a hole in my swim trunks, I took my talents to South Beach … and spent essentially no time in the Jewish community at all. (Though I did DoorDash banana bread from Zak The Baker.) But just as Jonah could not outrun his destiny, the Jewish future inevitably found me anyway. This happens when you like talking to random people at bars.
I had spent much of the night getting to know an ebullient pair of strangers, Will and Deanna. (Names changed here.) They are best friends and roommates, two Dallas-born transplants chasing careers in fashion design. Both are gay, and neither is Jewish. But we found common ground when Will told me he is religious. As I told Will, I’ve reported extensively on the experiences of queer Orthodox Jews for the Forward (“a really cool Jewish newspaper”). I spoke of the challenges they face, their resilience and their breakthroughs, and Will spoke about bringing his queerness to his faith.
There was something he needed to ask me, though: Had I been reporting on Jewish people where I’m from, or — he ventured nervously — “Israeli Jews”? I told Will I mostly write about American Jews, but that this Jewish issue transcended borders.
Then the real purpose of the question came out. He volunteered his sense of horror about Gaza and related his shock about the circumstances of Israel’s establishment. What he believed about the history was unclear — it was loud in there, and I couldn’t quite make out his claims — but I could tell: I was being tested.
Yes, this did feel like the Jewish future: one in which any conversation about Judaism will become one about Israel or — and this is how I read the question — your Israeli politics. A future in which Jews everywhere, upon identifying themselves as Jews, are asked (or held) to account for Israel’s actions. And, frankly, a future where it is harder for Jews to make friends with non-Jews.
In another context, or a different mood, I might have been put off by the turn our conversation had taken and quit the interaction. But I liked these two old souls. I said to Will that what has happened in Gaza was terrible; as a journalist, I keep my politics close, but this was sticking to facts. And I saved the looming debate over Israeli history for another time. The three of us went back to enjoying the music and yapping about our dreams and nightmares, and when the lights finally came on at the bar, they invited me to meet them for brunch the next day. I said yes.
Part of me wanted to bring Israel up the next day, but at brunch I couldn’t find a place for it. Yet I found there were lots of opportunities to discuss Judaism. I told them about my grandmother’s recent passing, the dignity of Jewish burial rites and the intensity of shiva. We told stories, laughed, got closer: I learned that Deanna had lived in her car when she first moved to Miami, and Will showed pictures of himself in drag. When the food arrived, this fledgling trio held hands and said something like grace.
A couple hours later, we laid down towels on South Beach. Deanna stayed on the shore as Will and I waded waist-deep into the water. Here was my chance to say something about “Israeli Jews,” or invite him to ask me anything he wanted to know about Israel. But what crossed my mind in the ocean was a mitzvah I often contemplate at the beach. “In Judaism,” I explained, “there’s this practice of ritual immersion…” We never did circle back to Israel.
Florida (particularly South Florida) has come to represent the Jewish future because its Jewish community is ethnically diverse and teeming with young people. (It’s also deeply pro-Israel.) Other features seem predictive of everywhere else: Chabad reigns supreme and religious schools are heavily subsidized. The state is also a kind of extremist incubator — see gubernatorial candidate James Fishback; Florida International University’s antisemitic conservative group chat; or the Miami nightclub that played Kanye West’s “Heil Hitler” for conservative influencers — with Jews a prime subject of obsession.
Meanwhile, American Jews should expect to field uncomfortable questions from strangers about Israel and Gaza for the foreseeable future. It might not be fair, but reality rarely is. All we control — besides the weather, media and global financial system, of course — is our reaction.
The post We were instant friends. Then came the Israel question. appeared first on The Forward.
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Iran Urges Citizens to Spy on One Another as US-Israeli Strikes Cripple Regime
Smoke rises following an explosion, after Israel and the US launched strikes on Iran, in Tehran, Iran, March 3, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Amid relentless US and Israeli airstrikes that have decimated Iran’s military capabilities and key energy facilities, Iran has called on citizens to report on each other in a new push to crush domestic dissent, as talks of a possible ceasefire remain uncertain.
On Thursday, the semi-official Fars News Agency, which is affiliated with Iran’s Islamic Revolutionary Guard Corps (IRGC), called on all Iranian citizens to help “identify those who have turned their backs on the homeland and threaten national security,” warning that “the country is facing external threats and internal betrayals.”
“Iranians will not allow this betrayal to be forgotten,” Fars wrote in a post on X, linking to a website called “Our Memory” to offer a platform for citizens to snoop and inform on each other.
“The efforts of ‘Our Memory’ also carry a clear message to those who might be contemplating betrayal or collaboration with the country’s enemies: The society is vigilant and awake, and actions that pose a threat to national security will be identified and exposed,” Fars posted.
The regime’s latest propaganda campaign of intimidation comes as Israel’s offensive increasingly focuses on dismantling Iran’s internal repression systems, aiming to create a leadership vacuum and logistical breakdown that could hinder Tehran’s ability to respond if mass protests erupt again.
Even amid Israel’s major battlefield advances, however, a senior Israeli security official said Wednesday that Iran still retains the ability to launch missiles at its current rate for the next several weeks, according to Israel’s N12 media outlet.
“Iran can maintain its current rate of missile fire for weeks,” the Israeli official reportedly said in a closed-door briefing. “It has sufficient launchers and reinforced squads to sustain and stagger the attacks over time.”
On Thursday, US President Donald Trump announced he was extending, “at the request of the Iranian government,” the deadline to strike the country’s energy grid by 10 days, as Washington works to bring a possible ceasefire deal to the table.
Should diplomatic efforts falter, the Pentagon and US Central Command are reportedly preparing military plans for a “finishing blow” on Iran, potentially involving some level of ground forces and massive airstrikes.
According to multiple media reports, Washington is considering several options against Iran, including invading or blockading Kharg Island, the country’s main oil export hub, or even seizing Arak Island to secure control over the Strait of Hormuz, a critical passage through which roughly a fifth of the world’s oil supply flows.
Other potential measures include taking Abu Musa and two close islands near the western entrance of the strait or blockading or seizing ships exporting Iranian oil on the eastern side, threatening a vital route for global energy shipments.
Since the start of the war last month, combined US and Israeli strikes have dropped more than 25,000 munitions on targets in Iran, with nearly 15,000 of those carried out by the Israeli Air Force alone, according to updated Israeli intelligence data.
“These numbers are large and significant by any measure,” a senior Israeli military officer told the Hebrew-language news site Walla.
“We are concentrating strikes on the regime’s centers of gravity in Tehran, Isfahan, and other key sites. Iran may be a large country, but hitting the very heart of its infrastructure has a profound strategic impact,” he continued.
He also said the operation, which began with “leadership decapitation” and quickly shifted to paralyzing surface-to-surface and surface-to-air missile arrays, has effectively reduced Iran’s missile firing to low single- or double-digit daily levels, far below its plan of over 100 launches per day.
So far, Israel has destroyed more than 200 launchers, even as mobile units hidden in deep tunnels continue to pose serious obstacles, which are being bombed and blocked since missiles cannot always reach their depths.
Israeli forces have also systematically targeted Iran’s weapons manufacturing, attacking over 1,000 sites to degrade production, development, and research capabilities.
According to a Reuters report, US intelligence can only confirm the destruction of about a third of Iran’s missile arsenal, while another third has likely been damaged, destroyed, or buried in underground bunkers, with a similar situation affecting the regime’s drone capabilities.
While most of Iran’s missiles have been destroyed or rendered inaccessible, Tehran still may retain a significant stockpile and, as of now, could potentially recover some buried or damaged missiles after the current fighting ends.
As the war continues to escalate, Israel has shifted its strategy, with its Air Force last week striking a major natural gas processing facility in southwestern Iran — a move that damaged roughly 40 percent of the country’s gas production capacity.
Facing a gas shortage, the Iranian government was reportedly forced to prioritize fuel for electricity production, sharply cutting civilian fuel allocations and causing major disruptions to transportation and deliveries to Turkey.
“This is just a sample of our ability to crush Iran’s energy backbone,” an Israeli security official told N12.
With the US also threatening strikes on key Iranian energy infrastructure, the Islamist regime is now facing pressure to consider a ceasefire agreement to bring the war to a close.
“The Iranians are in panic,” the Israeli official said. “They understand that further damage [to its energy facilities] will make governing the country impossible.”
In one of the latest blows to the regime, the Israeli Air Force on Friday attacked the heavy water reactor in Arak, central Iran, after Israeli intelligence detected repeated attempts to restore the site — a facility considered key for producing plutonium for nuclear weapons.
Israeli officials also confirmed an attack on Iran’s only facility in Yazd that processes raw materials into starting components for uranium enrichment, as well as multiple steel plants in a major blow to an already devastated Iranain economy.
After these attacks, the IRGC threatened to target six steel plants in retaliation, including sites in Israel, Saudi Arabia, the UAE, Bahrain, Qatar, and Kuwait.
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Man arrested over alleged firebomb plot targeting pro-Palestinian activist Nerdeen Kiswani
(JTA) — A New Jersey man was arrested on Thursday for allegedly plotting to firebomb the home of the prominent pro-Palestinian activist Nerdeen Kiswani.
Alexander Heifler, 26, was arrested by authorities in Hoboken after a weeks-long undercover operation led by the New York City Police Department revealed that he allegedly planned to throw a dozen Molotov cocktails at Kiswani’s residence.
The investigation into Heifler began in early February when Heifler discussed using Molotov cocktails on a group video call that included an undercover law enforcement officer, according to a criminal complaint filed in the U.S. District Court of New Jersey.
He later told the undercover officer that he had planned to flee the country following the attack. (The criminal complaint did not specify the name of the group or the country he planned to flee to.)
During a search of Heifler’s home Thursday night, detectives and FBI agents uncovered eight Molotov cocktails. He has been charged with unlawful possession of firearms and making of destructive devices.
In a statement Friday, New York City Mayor Zohran Mamdani said that Heifler was an alleged member of the Jewish Defense League, a far-right pro-Israel group that the has FBI labeled as a terrorist organization since 2001, and that the country he had planned to flee to was Israel.
“Last night, an alleged member of the Jewish Defense League — designated by the FBI as a ‘known violent extremist organization’ — attempted to blow up the home of Nerdeen Kiswani in a chilling act of political violence and an apparent assassination plot,” the statement read. “The defendant allegedly planned to flee to Israel following the attack. This comes amidst an alarming rise in threats and violence across the country targeting Palestinian human rights advocates.”
“Let me be clear: We will not tolerate violent extremism in our city. No one should face violence for their political beliefs or their advocacy. I am relieved that Nerdeen is safe,” the statement continued.
A police official confirmed that Heifler was a member of a branch of the Jewish Defense League on Friday, according to The New York Times.
Last month, Kiswani, who has long drawn accusations of antisemitism for her rhetoric on Zionists, sued Betar USA, a far-right militant pro-Israel group, accusing the group of violating her civil rights by putting out social media “bounties” on her and repeatedly harassing her. (In January, Betar USA agreed to dissolve its New York operations following a settlement with the state attorney general.)
The activist has also been singled out by far-right Florida Jewish Rep. Randy Fine, who reposted a tweet of Kiswani’s last month to make disparaging remarks about Muslims which sparked calls for his censure.
In a post on X, Kiswani, a Palestinian-American who co-founded the hardline pro-Palestinian group Within Our Lifetime, wrote that she had been informed by the FBI Joint Terrorism Task Force on Thursday night that “a plot against my life that was ‘about to’ take place.”
“For months, Zionist organizations like Betar and politicians like Randy Fine have encouraged violence against my family and me,” Kiswani continued. “I will have more to say as additional details come to light. I will not stop speaking up for the people of Palestine. Thank you for your support.”
In response to The New York Times’ post about the arrest, Betar USA wrote that it was “not surprising if other terrorists targeted her.”
“Violent terrorist Nerdeen Kiswani wants to globalize the intifada not surprising if other terrorists targeted her. Palestinians have always targeted one another,” the group posted on X alongside a video of Kiswani’s rhetoric. “Not surprising given the violent nature of these people who have globalized the intifada.”
The announcement of the arrest drew praise from the Jewish Community Relations Council of New York, which wrote in a post on X that there is “absolutely no place in our city for violence, threats, or attempts to take someone’s life—ever.”
“While we adamantly disagree with Nerdeen Kiswani’s inflammatory rhetoric and her organization’s tactics, we condemn in the strongest possible terms the reported plot against her,” the group said.
Brad Hoylman Sigal, the Jewish Manhattan borough president, also praised the NYPD for the arrest in a post on X.
“Grateful to @NYPDnews for their swift work in preventing this horrific plot against Nerdeen Kiswani,” Sigal wrote. “Political violence, against anyone, for any reason, has no place in our city.”
This article originally appeared on JTA.org.
The post Man arrested over alleged firebomb plot targeting pro-Palestinian activist Nerdeen Kiswani appeared first on The Forward.