Uncategorized
Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
—
The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
Uncategorized
Anti-Israel Streamer Hasan Piker Reaffirms Hamas Support
Hasan Piker. Photo: Wikimedia Commons
Controversial streamer Hasan Piker raised eyebrows Monday after reaffirming his support for the Hamas terrorist group during an interview on the popular left-wing podcast “Pod Save America.”
While speaking with Jon Favreau, former speechwriter to US President Barack Obama, Piker doubled down on his assertion that Hamas is a preferable governing entity compared to Israel.
“This [quote] is from January,” Favreau said while reflecting on previous comments made by the streamer. “‘Hamas is a thousand times better than a fascist settler colonial apartheid state.”
“I stand by that,” Piker responded.
Favreau then asked Piker to clarify whether his comments were genuine or hyperbolic.
“[T]his is the one that bothered me most when I first heard it …. Even if you believe what happened in Gaza is genocide and what’s happening in the West Bank is apartheid, those are different claims from ‘Hamas is a thousand times better,’ because Hamas is an organization that has massacred, raped, kidnapped civilians on Oct. 7,” the former Obama speechwriter said, referring to Hamas’s invasion of and massacre across southern Israel in 2023. “They’ve also been catastrophic for Palestinians by almost every measure … Do you actually mean that or is that a rhetorical move or like a solidarity signal?”
“I mean, it’s all of the above. I do mean it,” Piker affirmed. “I’m a lesser-evil voter and therefore I would vote for Hamas over Israel every single time.”
Jon Favreau: “When you say Hamas is a thousand times better, do you mean that?”
Hasan Piker: “I do mean it … I would vote for Hamas over Israel every single time.” pic.twitter.com/1dNxvOGslo
— Shannon Watts (@shannonrwatts) April 13, 2026
Hamas, which openly calls for the destruction of Israel and the murder of Jews, has launched a brutal crackdown on dissent among fellow Palestinians in recent months. Social media videos widely circulated online show Hamas members brutally beating Palestinians and carrying out public executions of alleged collaborators with Israel and rival militia members.
Piker also suggested that Hamas is “entirely comprised” of orphaned children whose parents were killed in the Israeli-Palestinian conflict — remarks that critics say distort reality and risk minimizing the group’s violent actions. He framed Hamas as a product of trauma, arguing that many of its members are driven by personal loss tied to Israeli military operations. The comments quickly drew backlash from analysts, policymakers, and pro-Israel advocates, who say the characterization is both factually inaccurate and morally problematic.
Piker continued, comparing Israel to Nazi Germany and repudiating Zionism as “an ethno-religious supremacist ideology that is exterminationist.”
The US and several countries around the world designate Hamas as a terrorist organization. On Oct. 7, 2023, Hamas-led Palestinian terrorists murdered 1,200 people, kidnapped 251 hostages, and perpetrated widespread sexual violence during their rampage
Piker’s remarks are the latest in a series of contentious statements on Israel and the broader Middle East, which have drawn scrutiny from both media watchdogs and political figures. His large online following has amplified the impact of his commentary, fueling debate over the responsibility of digital influencers in shaping public understanding of global conflicts.
Piker has drawn immense scrutiny in recent months as his popularity has surged and mainstream Democratic politicians have increasingly appeared on his livestream show.
Beyond Hamas, Piker has also expressed support for authoritarian regimes in China, Russia, and Iran.
Uncategorized
Iran Executed More People in 2025 Than Any Year in Nearly Four Decades, NGOs Find
A February 2023 protest in Washington, DC calling for an end to executions and human rights violations in Iran. Photo: Reuters/ Bryan Olin Dozier
The Islamic regime in Iran has continued to accelerate its execution machine into a steady grind of state-ordered killings, now rising again to a peak unseen since 1989.
According to a joint-annual report released by the European groups Iran Human Rights (IHR) in Norway and Together Against the Death Penalty (ECPM) in France, Iran executed at least 1,639 people in 2025, a 68 percent leap from the 975 killed in 2024 and the highest seen since tracking began in 2008. All known executions were reportedly conducted by hanging.
The number of executed women also rose to 48, a jump from 31 in 2024. Courts convicted 21 of these women for murdering their husbands or fiancés.
The figure of 1,639 human beings represents an average of four executions each day; however, IHR warns that the full body count is likely much higher, as the group requires two sources to confirm an execution.
“By creating fear through an average of four to five executions per day in 2025, authorities tried to prevent new protests and prolong their crumbling rule,” IHR director Mahmood Amiry-Moghaddam said in a statement.
“The death penalty in Iran is used as a political tool of oppression and repression, with ethnic minorities and other marginalized groups disproportionately represented among those executed,” added Raphaël Chenuil-Hazan, executive director of ECPM.
The report cites the higher levels of executions targeting Sunni Muslims such as Kurds in the west and Baluch in the southeast.
A significant number of executions involved non-lethal offenses, with nearly half of documented executions – 747 people – convicted of drug crimes. While most executions took place inside prisons, the number of public hangings more than tripled to 11.
The report begins with a foreword written on Feb. 20 by human rights lawyer Nasrin Sotoudeh. On April 1, Iranian police arrested her and today her whereabouts remain unknown.
Beginning by noting that Iran has ranked highest in executions per capita for many years and remains one of the highest for total killings, Sotoudeh writes that “the reasons for opposing the inhuman punishment of execution are so clear that they hardly require repetition. Nevertheless, governments such as the Islamic Republic of Iran often invoke public opinion to justify this inhuman punishment.”
Sotoudeh explains that the regime justifies executing murderers and drug traffickers because of a supposed public demand, “as though that settles the matter.” She points out that historically executions can rise after revolutions following dictatorships.
“We experienced this ourselves within the past half-century. After the 1979 Revolution, many officers and senior officials of the monarchy were executed without fair trials,” Sotoudeh writes. “Yet the cycle of violence did not end, and the execution machine went on to claim the lives of others, including those who had contributed to the revolution’s victory. This cycle has not ceased to this day, nearly half a century later, and has in fact accelerated.”
Invoking one of history’s most famous victims of unjust execution, Sotoudeh adds, “This is precisely why death sentences should never be issued under the influence of public opinion. Socrates, too, was sentenced to death at the age of 70 by a vote of the Athenian majority and chose to drink the cup of poison rather than leave Athens.”
The report reveals the extent to which the regime has sought to conceal its bloody hands. Official government sources only announced 113 executions (less than 7 percent), down from 9.7 percent in 2024 and 15 percent in 2023.
Rape is a capital offense in Iran, with 37 people killed after convictions. The report notes that “as in previous years, people accused of crimes were tortured and forced to confess. Criminal convictions are frequently based on information extracted under torture.”
The execution increase established in 2025 appears to have continued into 2026.
On Monday, for example, the Human Rights Activist News Agency announced that Judge Iman Afshari of the Tehran Revolutionary Court had sentenced to death protesters Mohammadreza Majidi-Asl, Bita Hemmati, Behrouz Zamaninejad, and Kourosh Zamaninejad.
The charges which Afshari judged as worthy of execution included “destruction of public property,” “chanting protest slogans,” “throwing objects including bottles, concrete blocks, and incendiary materials from rooftops,” and “participation in protest gatherings on Jan. 8 and 9, 2026.”
The Iranian regime unleashed a brutal, nationwide crackdown on anti-government protesters in January, resulting in the deaths and arrests of tens of thousands of people. Activists fear that many of those detained will be executed.
The report cites Max du Plessis, a UN Fact-Finding Mission expert, who said in October after observing the increase in killings, “if executions form part of a widespread and systemic attack against a civilian population, as a matter of policy, then those responsible – including the judges who impose capital punishment – may be held accountable for crimes against humanity.”
Uncategorized
Hampshire College closure reverberates for alumni who treasured a Yiddishist hub
Hampshire College, once a hub for Yiddish scholarship thanks to its proximity to the Yiddish Book Center, will close by the end of the year amid financial challenges.
The Yiddish Book Center will not be affected by the closure, said spokesperson Rebecka McDougall, noting that the Yiddish Book Center owns its land and building, located adjacent to campus.
Even so, the closure signals the end of an era for Yiddishists who found their footing at Hampshire. Among its alumni are Yiddish singer Miryem-Khaye Seigel, the Yiddish Book Center’s academic director Madeleine (Mindl) Cohen, and the Forward’s archivist, Chana Pollack.
“It connected me to other people that were very instrumental to my broader Yiddish interests,” said Lana Adler, a 2013 Hampshire graduate who went on to work at the YIVO Institute for Jewish Research, which houses the largest collection of Yiddish-language works in the world. “It was an incredibly important space for Yiddish.”
Hampshire and Yiddish
Founded in 1970 in Amherst, Massachusetts, Hampshire College was conceived as an experiment in alternative education, offering self-designed concentrations instead of traditional majors and “narrative evaluations” rather than grades.
A decade later, it became home to a major Yiddish revival effort when alum Aaron Lansky returned to found the Yiddish Book Center. Alarmed that American Jews were discarding irreplaceable Yiddish books, Lansky set out to save them.
New York City seemed the obvious base. But mentors warned he might “get swallowed up” among the city’s many Jewish institutions, recalled Penina Migdal Glazer, a former Hampshire professor, in a 2024 interview.
Instead, Lansky chose Amherst — a place he knew from his college years, with faculty mentors who could support the project, and more affordable land. He purchased 10 acres on an apple orchard next to the Hampshire campus and, in 1997, built the Harry and Jeanette Weinberg Building, designed to evoke an Eastern European shtetl.
In the years that followed, the Yiddish Book Center and Hampshire College became a magnet for students interested in Yiddish. The two partnered to host Yiddish language classes and programs like the Yiddish Book Center’s Steiner Summer Yiddish Program, where participants immerse themselves in seven weeks of Yiddish language and culture while staying in Hampshire College dorms.
The closure’s impact
Facing declining enrollment and mounting debt, Hampshire College’s Board of Trustees voted to permanently close the school following the fall 2026 semester, president Jennifer Chrisler announced Tuesday.
McDougall told the Forward that the Yiddish Book Center’s summer residential programs are independent of Hampshire College and will continue, adding, “There is currently no programmatic partnership with Hampshire College.”
“We are saddened by Hampshire College’s announcement,” Susan Bronsin, president of the Yiddish Book Center, said in a statement. “Hampshire has been a valued neighbor for many years, and we recognize the significance of this moment for its community.”
For Aleks Ritter, co-founder of the student group Hampshire Jewish Life, the campus’ proximity to the Yiddish Book Center was a large part of the school’s appeal when he first applied. Ritter had studied Yiddish through YIVO in high school and hoped to continue in college.
He and his friends would often go to the Yiddish Book Center to study and hang out, and several of his friends worked part-time jobs there.
“The school has been really wonderful for Jewish students,” Ritter said.
Now, Ritter will have to transfer to another college in the area.
For alumni like Adler, the loss also feels personal. Hampshire was the first time she had formally studied Yiddish — an experience that shaped her career.
“There was something special happening at Hampshire,” Adler said. “It was very important to me and to a lot of other people. I’m just so sad. I can’t believe it’s closing.”
The post Hampshire College closure reverberates for alumni who treasured a Yiddishist hub appeared first on The Forward.