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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Iran Parrots Isolationist Right-Wingers Opposing US-Israel Strikes as Trump Denounces Tucker Carlson, Megyn Kelly
Megyn Kelly hosts a “prove me wrong” session during AmericaFest, the first Turning Point USA summit since the death of Charlie Kirk, in Phoenix, Arizona, US, Dec. 19, 2025. Photo: REUTERS/Caitlin O’Hara
US President Donald Trump’s decision to launch joint military strikes on Iran with Israel has provoked an epic fury of opposition from parts of his so-called “America First” base, whose talking points have now apparently inspired Iranian officials to echo them.
“Mr. Rubio admitted what we all knew: US has entered a war of choice on behalf of Israel. There was never any so-called Iranian ‘threat.’ Shedding of both American and Iranian blood is thus on Israel Firsters,” Iranian Foreign Minister Abbas Araghchi posted Monday on X, referring to US Secretary of State Marco Rubio. “American people deserve better and should take back their country.”
A brief excerpt of statements offered by Rubio explaining the rationale for the war began circulating online suggesting Israel had directed the attacks, eliminating the full context of his remarks which emphasized his view that the Iranian regime posed a threat to the US and the world. “The imminent threat was that we knew that if Iran was attacked, and we believed they would be attacked, that they would immediately come after us,” Rubio said.
“No matter what, ultimately, this operation needed to happen,” he added, arguing that Iran was building up its missile arsenal to such an extent that it could “hold the whole world hostage” while having a degree of “immunity” from outside action due to the damage it could inflict.
Nonetheless, Ali Larijani, secretary of Iran’s Supreme National Security Council, wrote in all capital letters Monday on X that “TRUMP HAS BETRAYED ‘AMERICA FIRST’ TO ADOPT ‘ISRAEL FIRST.’”
In a Monday appearance on SiriusXM’s “The Megyn Kelly Show,” former US Rep. Marjorie Taylor Greene, a Georgia Republican and outspoken opponent of the Jewish state, said, “I was out there on the front lines for ‘Make America Great Again.’ And ‘Make America Great Again’ was supposed to be ‘America first,’ not ‘Israel first,’ not any foreign country first, not any foreign people first, but the American people first in our problems.”
Pointing her finger and raising her voice, Greene told Kelly that “[US Vice President] JD Vance promised it. [US intelligence chief] Tulsi Gabbard promised it. All of them promised it. And we’re a year in, and we’re in another f**king war, and we’ve got American troops being killed. I think it’s time for America to rip the band-aid off, and we need to have a serious conversation about what the f**k is happening to this country, and who in the hell are these decisions being made for and who is making these decisions?”
Greene later added to her comments on X: “And just like that we are no longer a nation divided by left and right, we are now a nation divided be those who want to fight wars for Israel and those who just want peace and to be able to afford their bills and health insurance.”
Kelly praised Greene’s posting on her show, saying that “X is completely saturated in neocons, the pro-Israel crowd, and people who would love to cheerlead us right into another Middle East ground war that’s endless. I was grateful for your contrary perspective, Marjorie.”
Making her position further explicit, Kelly added, “I don’t think those four service members died for the United States. I think they died for Iran or for Israel … this feels very much to me like it is clearly Israel’s war.”
The next day, Trump was asked at the White House if Israel dragged the US into conflict with Iran and rejected the notion.
“I might have forced their [Israel’s] hand,” Trump told reporters in the Oval Office as he met with German Chancellor Friedrich Merz. “We were having negotiations with these lunatics, and it was my opinion that they were going to attack first. If we didn’t do it, they were going to attack first. I felt strongly about that.”
Beyond Kelly, far-right podcaster Tucker Carlson promoted a comparable point of view as reports circulated that over the past month, he had met with Trump three times in the Oval Office to make the case against a regime change war in Iran.
On Monday, Carlson released a new installment of his show — a monologue running more than 100 minutes — titled “Israel’s war and what it means.”
Carlson said within the first 60 seconds, :First, why did this happen? Now in this case there’s a really simple answer. This happened because Israel wanted it to happen. This is Israel’s war. This is not the United States’s war. This war is not being waged on behalf of American national security objectives to make the United States safer or richer. This war’s not even about weapons of mass destruction.”
Far-right podcaster Candace Owens said the same thing in an interview with Piers Morgan.
“The reason America wants a regime change in Iran is because Bibi Netanyahu is demanding it,” she said, referring to Israeli Prime Minister Benjamin Netanyahu. “There was no imminent threat to the United States when Trump made this decision to do what Bibi wanted. I want to be clear here. This was not Trump’s decision; it was Bibi Netanyahu’s decision. And that is why he did it. We’re very aware that Israel is dictating our foreign policy and we would now like that to stop.”
Owens wrote in response to a clip of Trump saying that US soldiers could die that “Goyim always must die so the Khazarian mafia can expand their borders,” a promotion of the conspiracy theory claiming that the origins of the Jewish people trace back not to Israel but to a Turkic population in the Middle Ages.
Continuing with her months long-efforts to link Israel to the murder of her friend, Turning Points USA chief Charlie Kirk, Owens wrote on Saturday: “Remember when they tried to gaslight us last June by calling us ‘Panicans,’ claiming we were lying about serial killer Bibi Netanyahu’s aims? The ONLY reason this war didn’t begin last June was because of Charlie Kirk. They eliminated that reason on September 10th.”
White nationalist podcaster Nick Fuentes — who has celebrated Adolf Hitler and encouraged his “Groyper” followers to rape women — also filtered the attack on Iran through an antisemitic conspiracist ideology.
“This war has nothing to do with nuclear weapons, terrorism, or dead protesters,” Fuentes wrote on Saturday, referencing the Iranian regime’s recent massacre of tens of thousands of anti-government demonstrators. “For decades, Israel has openly pursued an agenda to topple Iraq, Syria, and Iran. They orchestrated all of these wars in order to eliminate their rivals and gain total hegemony over the Middle East.”
On Sunday, Fuentes wrote that “this is a war of aggression for Israel. Americans will die in terrorist attacks and in missile strikes so that Israel can expand its borders in every direction. Trump, Vance, and Rubio sold us out.”
Matt Walsh, a populist-nationalist podcast host for Owens’ former employer, The Daily Wire, said in response to Rubio’s comments that “he’s flat out telling us that we’re in a war with Iran because Israel forced our hand. This is basically the worst possible thing he could have said.”
Trump has rejected Carlson and Kelly’s criticism, however.
“I think that MAGA is Trump — MAGA’s not the other two,” he said in an interview with independent DC newsletter The Inner Circle on Monday night. “MAGA wants to see our country thrive and be safe. And MAGA loves what I’m doing — every aspect of it.”
Noting Kelly in particular, Trump stated she “was opposed to me for years when I ran the first time and nothing stopped me.” He said that “some people are against — and they always come back. She came all the way back. But now I guess she maybe doesn’t like the idea of this war, but I do because I have to keep nuclear weapons out of the hands of the Iranians.”
Giving Carlson an apparent green light to continue with his outbursts and conspiratorial provocations, Trump said that the podcaster “can say whatever he wants; it has no impact on me.”
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FBI Investigates Antisemitic Threats at Stanford University
The Hoover Tower rises above Stanford University in this aerial photo in Stanford, California, US. Photo: REUTERS/Noah Berger
A recent antisemitic incident at Stanford University in which someone sent threatening notes to the California campus’s Hillel chapter is being investigated by the FBI and local law enforcement officials.
According to The Stanford Daily, the missives were signed by an entity claiming to represent a faction of Stanford alumni based in Europe which calls itself “exposingstanfordjews.” It vowed to “monitor” campus Jewish life and claimed to have knowledge of “acute credible threats against the personal safety of Jewish Stanford undergraduate and graduate students.” Several campus organizations received the notes, including the Daily, public safety, Stanford’s office for religious and spiritual life, and the Taube Center for Jewish Studies.
The FBI’s involvement in the matter comes amid a spate of attacks on Jewish institutions and individuals across the US.
Last month, for example, two men trespassed the grounds of the Olami Dallas Center in Texas and demanded entry to the home of its rabbi by claiming to be window cleaners. In January, an assailant set the Beth Israel Congregation in Jackson, Mississippi on fire over its “Jewish ties.” Another arsonist struck the San Francisco Hillel building in December.
Stanford University said on Monday that it “strongly condemns the targeting of our Jewish community in this manner,” adding, “The security of and wellbeing of our campus is our top priority, and we are following up with the affected individuals to provide all necessary support.”
In another statement, Stanford Hillel Rabbi Jessica Kirschner said, “The best way I know to combat hate is to be proudly, deeply Jewish, and to keep building community with each other and with caring people across Stanford.”
Antisemitism has previously been an issue on Stanford’s campus. School officials acknowledged the university’s failure to identify and respond to a spate of incidents in a comprehensive 2024 report. Across 148 pages, the document cited the desecration of Jewish religious symbols, swastika graffiti, extreme anti-Zionist activism, and other incidents as causing a hostile environment which deprives Jewish students of a normal college experience.
“Some of this bias is expressed in overt and occasionally shocking ways but often it is wrapped in layers of subtlety and implication, one or two steps away from blatant hate speech,” the report said. “We learned of instances where antisemitism and anti-Israeli bias reached a level of social injury that deeply affected people’s lives: students moving out of their dorms because of antisemitic acts or speech; students being ostracized, canceled, or intimidated for openly identifying as Jewish, or for simply being real, or expressing support for Israel, or even refusing to explicitly condemn Israel; students fearing to display Jewish symbols or reveal that they were Jewish for fear of losing friendships or group acceptance.”
Other elite colleges continue to deal with campus antisemitism nearly three year after it emerged as a major social phenomenon in the aftermath of the Hamas-led Oct. 7, 2023, massacre across southern Israel.
A significant portion of Jewish students at the University of Pennsylvania still find the climate on campus to be hostile and feel the need to hide their identity, according to a 2025 survey of Jewish undergraduates at the school.
The survey, conducted by Penn’s local Hillel International chapter, found that 40 percent of respondents said it is difficult to be Jewish at Penn and 45 percent said they “feel uncomfortable or intimidated because of their Jewish identity or relationship with Israel.” Meanwhile, the results showed a staggering 85 percent of survey participants reported hearing about, witnessing, or experiencing “something antisemitic.”
Another 31 percent of Jewish Penn students said they feel the need to hide their Jewishness to avoid discrimination, which is sometimes present in the classroom, as 26 percent of respondents said they have “experienced antisemitic or anti-Israel comments from professors.” Overall, 80 percent of Jewish students hold that anti-Israel activity is “often” antisemitic and that Israel’s conduct in war is “held to an unfair standard compared to other nations.”
In December, StopAntisemitism, a Jewish civil rights advocacy group, assigned mediocre and failing grades to over a dozen elite American colleges in a new annual report, citing the institutions’ failing to mount a meaningful response to campus antisemitism.
Of all the Ivy League universities assessed by StopAntisemitism, only three — Cornell University (C), Dartmouth College (B), and Princeton University (D) — merited higher than an “F.” StopAntisemitism, which is led by executive director Liora Rez, said other schools in the conference, such as Harvard University and Yale University, continue to offer Jewish students a hostile environment, citing as evidence feedback it has received from Jewish students who attend them.
“At Harvard, Jewish students report high levels of self-censorship and antisemitism, with federal authors finding the university showed ‘deliberate indifference.’ Despite new initiatives, the campus climate remains tense and accountability uncertain,” the report said. “At Yale, Jewish students faced harassment, exclusion, and blocked access, prompting a federal investigation. Despite policy changes, the campus remains hostile and unsafe for Jewish students.”
Other elite schools such as the University of Chicago, Northwestern University, the Massachusetts Institute of Technology, and Wesleyan University didn’t perform well either. Ds and Fs were given to the lot. Meanwhile, in the Washington, DC metropolitan region, a destination for students aspiring to future roles in government, American University and Georgetown University earned Ds.
“Even since the recent Gaza ceasefire agreement, antisemitism remains loud, bold, and unchecked, revealing that none of this is about Israel but instead is about Jew-hatred, plain and simple,” the report said. “Coordinated protests, ideological harassment, and institutional apathy continue to endanger Jewish students. Families must confront the facts: Are you prepared to send tuition dollars to a school that allows your children to be threatened, targeted, and blamed simply for being Jewish?”
Follow Dion J. Pierre @DionJPierre.
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Hegseth Praises Israel’s ‘Unmatched Skill’ in Battle, Says Allies to Have ‘Complete Control of Iranian Skies’
US Secretary of Defense Pete Hegseth holds a briefing amid the US-Israeli conflict with Iran, at the Pentagon in Washington, DC, US, March 2, 2026. Photo: REUTERS / Elizabeth Frantz
US Defense Secretary Pete Hegseth on Wednesday said that American and Israeli forces will soon achieve “complete control of Iranian skies,” warning that Iran “will be able to do nothing about it” while praising Israel’s military prowess and precision strike capabilities as a defining strategic advantage.
“I stand before you today with a clear message: America is winning unequivocally and without mercy,” Hegseth said during a press conference at the Pentagon alongside Gen. Dan Caine, chairman of the Joint Chiefs of Staff. “We are only four days into the operation; the achievements are amazing and there are more forces on the way.”
The Pentagon chief emphasized that US and Israeli forces are rapidly expanding their operational reach over Iran.
“We’ve taken control of Iran’s airspace and waterways without boots on the ground,” Hegseth continued. “We control their fate.”
He also praised Israeli cooperation and rejected media reports claiming Israel was dragging Washington into war. Those reports followed remarks by US Secretary of State Marco Rubio that were taken out of context and circulated on social media explaining the timing of the strikes, which officials said was a deliberate and coordinated strategic decision.
Hegseth described Israel as a “steadfast partner,” praising its military performance and saying the campaign is being carried out with “unmatched skill and iron determination.”
“Our ally Israel is demonstrating tremendous capabilities. Extraordinary cooperation with such an ally is amazing and necessary. We salute you and appreciate you,” he said.
“The combination of Israel’s defense capabilities and our force is amazing. The Iranian regime knows it is finished,” Hegseth continued.
The defense chief also pledged that Iran will never obtain a nuclear weapon, echoing past remarks by US President Donald Trump that Washington remains committed to the effort and prepared to continue the campaign “for as long as we need to.”
Hegseth warned that continued Iranian aggression would bring “death and destruction from the skies,” stressing that the United States is “playing for keeps.”
Amid conflicting media reports and isolated Iranian drone breakthroughs, he also accused segments of the press of attempting to undermine Trump by framing the campaign in ways that downplay US and Israeli military progress.
Hegseth also assured reporters that the United States has prioritized protecting its troops “ahead of everything else,” noting that before the conflict, roughly 90 percent of American forces in the region were repositioned outside Iranian weapons range.
During the press conference, Caine emphasized that US forces are prepared to maintain operational pressure while prioritizing the safety and protection of American personnel in the region.
“We are attacking and destroying the Iranian missile system to neutralize the threat to the United States and its allies. We are destroying the Iranian navy to prevent them from attacking the US Central Command, and we are making sure that Iran does not rebuild its capability during the war,” he said.
“Iran’s missile capability has decreased by 86 percent since the beginning of the war, 35 percent just since yesterday,” the top uniformed US military official added.