Connect with us

Uncategorized

Chabad women come together once a year in person. The rest of the time, there’s Instagram.

(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.

But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:

The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.

Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.”  Much to her relief, the kids’ parents had a good laugh about it.

And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.

“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.

“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”

Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.

To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.

“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”

Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.

On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.

“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”

Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.

“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”

She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”

Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.

Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.

Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.

Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)

With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.

Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.

Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”

Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.

Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.

At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”

Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)


The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.

Continue Reading

Uncategorized

Jewish artists face a relentless culture war over Israel. Some are building a way around it.

The pop star P!nk went into Rosh Hashanah explaining herself.

After sharing a post calling for rapper Macklemore to be dropped from Ed Sheeran’s tour over his pro-Palestinian performances, the Jewish singer faced a backlash of her own. On Friday, she clarified that she supported Palestinian humanity, opposed silencing artists and wanted room to express Jewish fear without being accused of endorsing Israel’s war.

Macklemore, meanwhile, said his criticism of Israel was not directed at Jews. Their exchange captured how quickly an argument about a performance can become a fight over identity — and who gets to define someone else’s.

Nearly three years after the Oct. 7 Hamas attacks, those fights are becoming part of the ordinary business of culture: promoting a movie, booking a concert, selling a manuscript. And some Jewish artists and executives are responding by building new places to take their work.

Consider Gal Gadot. While promoting her new Prime Video thriller, The Runner, the Israeli actress and former IDF soldier appeared on Jimmy Kimmel Live! last week, where she and Kimmel blew shofars for Rosh Hashanah. “Why platform her?” read a typical comment under the video on social media. Even sharing an episode became a point of contention: A member of MUNA, the musical guest, subsequently said the band’s performance had been prerecorded and that it hadn’t known who else would appear, adding a message supporting Palestinian freedom.

Artists critical of Israel face their own confrontations. Last month, Paramount accused Mark Ruffalo of invoking antisemitic tropes after he attacked the Ellison family’s corporate interests and Oracle’s work with the Israeli military. Ruffalo rejected the accusation, saying he was criticizing executives and government policy. The disputes involve different conduct and different stakes, but they keep returning to the same contested boundary between political criticism and prejudice.

In publishing, the consequences can be harder to see. Jewish and Israeli authors told The Wall Street Journal that agents had dropped them, editors had sought to remove Jewish or Israeli elements from manuscripts, and overseas publishers had become unwilling to buy their work. Some agents explicitly reject submissions from Zionists.

The picture is uneven: Jewish writers across the political spectrum continue to produce bestsellers, and a rejected manuscript alone cannot establish discrimination. But the accounts have helped spur new businesses.

A wave of new publishers has emerged to give Jewish and Israeli writers a home after agents and editors say mainstream houses have quietly frozen them out since Oct. 7: Neil Blair, best known as J.K. Rowling’s literary agent, launched High Line Publishing Studio last week to publish authors he says have been shut out elsewhere; Canary Publishing opened this month with the same mission; and Meg Keene Books, a new fiction imprint, will publish the American edition of Howard Jacobson’s Howl, which struggled to find a U.S. publisher despite its Booker Prize-winning author.

A similar response is taking shape in Hollywood. Former NBC co-chairman Ben Silverman is among the backers of SHOOQ, a new platform connecting Jewish filmmakers with investors and philanthropists. Its founders say talented storytellers need help finding the funding to get their projects made.

These ventures offer something practical to people exhausted by defending their right to participate: a publisher, a financial introduction, a way to keep working. They also raise a question that will outlast the latest celebrity argument: Can new Jewish cultural institutions help artists reach a wider public, or will an increasingly divided industry leave them speaking mainly to their own?

This essay first appeared in our Forwarding the News morning newsletter. Subscribe here.

The post Jewish artists face a relentless culture war over Israel. Some are building a way around it. appeared first on The Forward.

Continue Reading

Uncategorized

‘We return changed’: Michigan synagogue reopens for Rosh Hashanah six months after a gunman forced them out

Six months after he was injured protecting his synagogue, Danny Phillips helped carry a Torah back into its sanctuary. The security director was still recovering. So was the congregation.

On Friday evening, the Jews of Temple Israel in West Bloomfield, Michigan, returned to celebrate Rosh Hashanah in the sanctuary they had been forced to leave after a gunman attacked their synagogue in March. The Torah scrolls came home to their ark. Familiar prayers filled the room again. And the High Holidays’ ancient invitation to return took on a meaning no one there could have anticipated a year earlier.

“This room holds more than our services; it holds our memories,” Cantor Neil Michaels said in his welcome, recalling the weddings, coming-of-age ceremonies and farewells that had taken place there.

Throughout the service, clergy and congregational leaders spoke openly about what it meant to enter a sacred space where their sense of safety had been shattered. They described gratitude alongside grief, and the effort of caring for others while still struggling themselves. Returning to the building was one step toward learning to feel at home again.

The congregation’s co-presidents, Debra Gordon and Jodi Neff, gave that work a plainspoken expression: “How do you lead others when you are trying to steady yourself?” Gordon asked.

The answer, in the stories shared from the bimah, was that others helped carry the weight.

The prayer books came from other congregations. Temple Israel’s machzors had been destroyed in the attack, and the edition it used was out of print. Synagogues around the country sent replacements. Rabbi Harold Loss told worshippers that the book he picked up bore another congregation’s initials — a small reminder, held in his hands, of the community that had sustained them.

The children had already made their own return. Earlier that week, students came back to the early childhood center and received teddy bears marking the occasion with the Shehecheyanu, the blessing of gratitude for reaching a significant moment. An educator recalled a parent saying that, after six months in which nothing had felt normal, the first day back finally did.

Their neighbors had helped make the journey possible. On the day of the attack, the Chaldean Christian community’s Shenandoah Country Club across the street sheltered children and teachers. The following evening, it hosted the congregation for Shabbat. At the holiday service, Temple Israel’s leaders again thanked those neighbors, along with the staff, first responders and restoration workers who helped sustain and rebuild their community.

Coming home still required protection. The March 12 attacker drove a truck into the synagogue and exchanged gunfire with security personnel while preschoolers were inside. The reopening included additional security measures. Temple Israel’s Rabbi Josh Bennett has also spoken about the emotional and financial difficulty of making a synagogue secure while preserving its welcome — a challenge facing Jewish congregations far beyond Michigan.

Near the end of their remarks, the co-presidents described teshuvah, the season’s work of return, as something that allowed room for everything the congregation had endured.

“We return changed,” Neff said, “but still rooted.”

This essay first appeared in our Forwarding the News morning newsletter. Subscribe here.

The post ‘We return changed’: Michigan synagogue reopens for Rosh Hashanah six months after a gunman forced them out appeared first on The Forward.

Continue Reading

Uncategorized

J Street goes on the offensive against AIPAC-backed candidates

(JTA) — J Street, the liberal Jewish Middle East advocacy group, announced that it will spend $3 million to defeat a handful of Republican candidates backed by AIPAC, joining the plethora of progressive groups targeting the American Israel Public Affairs Committee this election year.

Such an attack campaign is an unusual initiative for J Street, which typically endorses candidates but does not target opponents on the basis of an AIPAC endorsement. Until now, according to J Street President Jeremy Ben-Ami, the likelier scenario for his organization was finding its endorsed candidates on the defensive against AIPAC’s spending.

“It’s a new era for us,” Ben-Ami said in an interview. In 2022, J Street targeted an AIPAC backed candidate — but only after AIPAC barraged the J Street endorsed candidate with negative spending.

In a statement, J Street said that this will be the group’s largest super PAC investment in its history, referring to political action committees that can raise unlimited funds but are forbidden from coordinating with campaigns.

The $3 million will be spent on ads targeting Republican Rep. Mike Collins, who is running for U.S. Senate in Georgia against Democratic Sen. Jon Ossoff, who is Jewish, and a handful of incumbents: Ohio Rep. Max Miller, who is running for reelection amid allegations of domestic abuse, which he denies; Wisconsin Rep. Derrick Van Orden; Pennsylvania Rep. Ryan Mackenzie; and Iowa Rep. Mariannette Miller-Meeks.

Ben-Ami said J Street targeted those particular candidates in part because they each face competitive races as the Democrats look to take control of the House and Senate and they have ideological distance from J Street. Many of them were also connected to the movement to deny and overturn the 2020 election results, Ben-Ami said.

J Street’s campaign comes as AIPAC’s brand has become increasingly toxic among voters, and as a growing number of Democratic politicians cross its red line of supporting conditions on U.S. military aid to Israel. J Street’s position, meanwhile, has recently drifted toward supporting a phasing-out of military aid to Israel in 2028.

AIPAC blasted the campaign in a post on X. “Is this from J Street or Justice Democrats?” AIPAC wrote, referring to the progressive organization that has increasingly aligned with pro-Palestinian advocacy.

“A dark money super PAC spending millions to defeat pro-Israel candidates and lie about AIPAC,” the group wrote. “Not a word about helping elect pro-Israel candidates further exposes the difference between J Street and actual pro-Israel organizations.”

AIPAC has been a heavy spender since it launched its super PAC, United Democracy Project, ahead of the 2022 midterms, and is the top outside spender in this election cycle, according to Open Secrets. A number of anti-AIPAC, pro-Palestinian groups have emerged over the past year to counter the pro-Israel lobbying group’s spending.

Unlike those groups, J Street and AIPAC have some overlap in which candidates they back: Both groups endorsed moderate, pro-Israel Democrats such as Reps. Hakeem Jeffries and Dan Goldman. J Street’s super PAC has also previously targeted individual candidates for their AIPAC endorsement, such as Rep. Haley Stevens in 2022, citing AIPAC’s donations from right-wing megadonors.

An AIPAC spokesperson wrote that it is “disappointing, but not surprising, that J Street continues to amplify lies about our community.”

“AIPAC members are focused on helping elect Democrats and Republicans who will strengthen the U.S.-Israel partnership, while J Street is focused on turning support for the Jewish state into a partisan political football,” said AIPAC’s spokesperson.

Ben-Ami said this year’s campaign is not about “the relationship between us and AIPAC,” but is rather about emboldening candidates who may otherwise worry that they will be up against AIPAC’s war chest.

“We are very conscious that there are many candidates who are afraid of what AIPAC might be able to do politically, and therefore adopt positions and say things about policy because they are afraid, and their fear and intimidation is holding them back,” Ben-Ami said.

Now, he said, J Street is putting “the shoe on the other foot.”

“If you are going to oppose American democracy and provide carte blanche to this Israeli government, then you need to be afraid,” he said.

This article originally appeared on JTA.org.

The post J Street goes on the offensive against AIPAC-backed candidates appeared first on The Forward.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News