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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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At Jewish Republican summit, GOP casts midterms as a battle against DSA
(JTA) — LAS VEGAS – Speakers at the Republican Jewish Coalition’s annual convention at the Venetian Resort cast the upcoming midterm elections as a battle against not just the Democratic Party, but specifically its left-wing Democratic Socialists of America faction.
“A Democrat majority in November is not just a political setback for our party and our movement, it is a direct threat to the Jewish community,” said Joe Gruters, chairman of the Republican National Committee. “The people in charge would not be moderate Democrats who have occasionally pushed back on antisemitism. It would be the Squad. It would be the DSA.”
Ed Gallrein, the farmer and former Navy SEAL who defeated Kentucky Rep. Thomas Massie in a Republican primary back in May, said that “radical socialism sentiment is gaining ground across our nation,” calling November’s elections a battle between “the Constitution versus the Communist Manifesto.”
Georgia Rep. Mike Collins, who is challenging Democratic Sen. Jon Ossoff, accused the Jewish senator of using November’s election as a springboard to run for president in 2028 as “the DSA candidate.” (Ossoff has repeatedly denied having interest in running for president. He is also neither a DSA member, nor has he been endorsed by the group.)
Even the WiFi password for the Vegas confab — “DSA=AntiUSA” — offered a rejection of the group.
The RJC’s summit comes after a string of victories by DSA members and DSA-backed candidates in Democratic primaries across the country, sparking criticism from Republicans and moderate Democrats who oppose tenets of the group’s left-wing ideology, including its anti-Zionist stance.
The total number of House members endorsed by a DSA chapter could rise from two to seven, depending on how November shakes out, in addition to candidates in downballot races. Though there are 212 Democrats in the House, Republican officials on Sunday and Monday painted the Democratic party as one that is ceding control to the DSA.
China, Russia and Iran, Gallrein said, are hoping that “Democrats controlled by the DSA take the House and the Senate, and that they can exploit and divide America.”
Speakers panned other DSA-backed politicians such as New York City Mayor Zohran Mamdani and Michigan Rep. Rashida Tlaib, as well as the streamer Hasan Piker, who has fundraised for numerous DSA-endorsed candidates.
Florida Rep. Randy Fine specifically attacked Muslim politicians in the Democratic party, saying he was addressing “the elephant in the room.” He was among the speakers to say that there are anti-Israel and antisemitic voices on both ends of the political spectrum. The difference, he said, is that Republicans “repudiate this evil” with actions like voting out Kentucky’s anti-Israel congressman Massie, while Democrats elect anti-Israel candidates.
Tucker Carlson, the former Fox News personality who has spread antisemitic conspiracy theories in recent years, was repudiated by the RJC and also cast aside by the party’s leader, President Donald Trump. Trump’s second-in-command JD Vance, however, has made no such condemnation, to the chagrin of many Jewish Republicans.
With Vance set to speak at the RJC’s summit on Monday night, multiple Jewish Democratic groups blasted the RJC for hosting him, particularly in a session that is closed to the press.
“JD Vance may be speaking behind closed doors, but he should not be able to avoid questions about his attacks on Israel, his failure to confront antisemitism within the MAGA movement, and his continued alliance with Tucker Carlson,” said Brian Romick, president and CEO of Democratic Majority for Israel, in a statement.
“What’s next, a live taping with Tucker Carlson on the main stage?” the Jewish Democratic Council of America wrote.
In a statement to the Jewish Telegraphic Agency, the JDCA’s CEO Halie Soifer said, “The RJC may choose to highlight the less than ten DSA candidates on the ballot in November for their own cynical political purposes, but Jewish voters see past their deflection and lies, just as they see the Republican Party for what it is — the party of Donald Trump.”
This article originally appeared on JTA.org.
The post At Jewish Republican summit, GOP casts midterms as a battle against DSA appeared first on The Forward.
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Israel and Greece ink defense deal to protect against regional threats
(JTA) — Israel and Greece finalized on Monday a $3.5 billion deal providing the Hellenic Republic with a multilayered antimissile system designed to protect the European Union country against aerial attacks from nations such as Iran and Turkey. It is one of the largest defense export deals in the history of the Jewish state.
The two countries “share common strategic interests and face shared regional challenges,” Israeli Defense Minister Israel Katz said in a press statement sent out after the deal was signed at Tel Aviv’s Ministry of Defense.
Called the “Achilles Shield,” the agreement was inked by the General Director of the General Directorate for Defense Investments and Armaments of Greece, Maj. Gen. Ioannis Bouras, and Israel’s Ministry of Defense Director-General reserve Maj. Gen. Amir Baram.
“At a time when actors with hegemonic ambitions are seeking to expand their influence and undermine stability in the region, Israel and Greece will continue to deepen their defense and strategic cooperation, and will act with determination to preserve stability and safeguard their security and shared interests.” Katz said.
Katz didn’t name Iran or Turkey in his remarks, but it was widely understood that the two countries pose regional concerns for both countries. Turkey and Greece are not just neighbors but historic enemies with several current disputes. As Israel’s relationship with President Recep Tayyip Erdogan has deteriorated, Jerusalem and Greece have drawn closer in an effort to counterbalance Turkey’s growing power.
At the same time, Iran launched ballistic missiles at Israel multiple times since 2024. Greece has not been under Iranian fire, but Tehran has threatened to attack European countries. Greece hosts a U.S. naval base and is among those European countries that are closer to Iran.
The agreement isthe “largest defense export deal in the history of Israel-Greece relations, and one of the largest in the history” of the country, Israel’s Defense Ministry noted.
The multilayered system Israel will build for Greece will mark the first time that it provides a country with a system that can combat a wide array of threats from ballistic missiles to drones, the ministry explained.
Among the systems included in the “Achilles Shield” architecture are David’s Sling, SPYDER, BARAK MX and MMR multi-mission radars for air surveillance.
The two countries on Monday also signed a supplementary deal valued at $30.2 million for the sale of the Israeli company Rafael’s Drone Dome systems.
Chairman of Israel Aerospace Industries Boaz Levy said during the recent fighting with Iran that Israel’s aerial defense systems had shown they could intercept “a range of threats, chief among them exoatmospheric ballistic missiles.” The same systems that defended Israel could also be used to help allies in Europe, Levy explained.
“We are proud to take part in the important ‘Achilles Shield’ project, and will continue to be key partners in additional projects in Greece and around the world, as we develop and build the next generation of defense technologies,” he added.
This article originally appeared on JTA.org.
The post Israel and Greece ink defense deal to protect against regional threats appeared first on The Forward.
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He was a privileged Jewish kid from NYC’s Upper East Side. Donald Trump was his greatest invention.
American Scoundrel: Roy Cohn’s Dark Journey from Joe McCarthy to Donald Trump
By Kai Bird with Susan Goldmark
Scribner, $32, 528 pages
By the beginning of the new millennium, Roy Cohn, the red-baiting scourge of the McCarthy hearings, lived largely in the pages of U.S. history books, trotted out on occasion to illustrate how America always manages to overcome its worst nativist impulses. But just in case someone never knew or had forgotten about Cohn’s malign influence on U.S. politics, Tony Kushner brought him back as a villain in his brilliant drama of the early 1990s, Angels in America.
Then, in 2016, Donald Trump was elected president and suddenly, Cohn was breaking news again. The very next year, when Trump was furious at then-Attorney General Jeff Sessions for recusing himself from an investigation into whether Russia meddled with the election, the president cried out to his advisers, “Where’s my Roy Cohn?”
Now, as if in answer to that question, Kai Bird has written a magisterial biography of the notorious lawyer and Trump whisperer that is indispensable reading for anyone who wants to understand the current political moment. Bird, the co-author of American Prometheus, the Pulitzer Prize-winning biography of Robert J. Oppenheimer and inspiration for the Oscar-winning movie, began it in 2022, a couple years before Trump’s re-election. He collaborated with his wife, Susan Goldmark, who did the research for this riveting account of the unseemly, outrageous life of the hustler and con man about whom Trump once said, “If you need somebody to get vicious, hire Roy Cohn.”
Though Cohn has been long gone from public life — he died of AIDS at age 59 in 1986, insisting to the very end that he had succumbed to liver cancer — Bird demonstrates how he practically invented the dark political arts of resentment and division adopted by his former client, protégé and future president of the U.S.
Indeed, over the recent 4th of July weekend — decades after the collapse of the Soviet Union — Trump used Cohn’s divisive, inflammatory rhetoric in back-to-back speeches, including one at Mount Rushmore, branding his political opponents as evil, godless communists.
Bird walks us through Cohn’s life decade by decade. He grew up as an only child in a wealthy Jewish family on the Upper East Side and attended elite private schools, where his boyhood friends included Si Newhouse Jr., heir to the Condé Nast media empire, Gene Pope Jr., who would go on to found the National Enquirer, and, improbably, Al Lowenstein, later a well-known liberal Democratic activist and politician.
After Cohn graduated from Columbia Law School, his father, a judge, pulled strings to get him a job in the U.S. attorney’s office for the Southern District of New York, where he made a name for himself as the boy prosecutor who sent Julius and Ethel Rosenberg to the electric chair in 1953 for passing nuclear secrets to the Soviets. His tactics were highly irregular, including private meetings with the trial judge.
Not long after that, he went to work as chief counsel to Wisconsin Senator Joe McCarthy, using his position to force U.S.-funded libraries abroad to purge 30,000 books on the flimsy pretext that the authors were communists or Soviet sympathizers. He was also a central figure in the so-called Lavender Scare, when hundreds of federal employees thought to be gay lost their jobs because they were deemed a security risk.
By the 1960s, Cohn was back in New York, hanging out at the Stork Club and 21, squiring Barbara Walters around town, and representing mobsters though still living at home with his mother at 1165 Park Avenue. Over the next decade he would be indicted three times by U.S. Attorney Robert Morgenthau Jr. for bribery, perjury, extortion and other white-collar crimes. In each case, he managed to beat the rap though months before his death he was finally disbarred for unethical conduct.
After Cohn’s mother died in 1967, he moved into a stately townhouse on East 68th Street, where he established his law practice and stopped the pretense of dating women though he never publicly came out as gay. Then, in 1973, Cohn met his most consequential client. At the time, Trump was the 27-year-old son of a Queens real estate mogul trying to break into the Manhattan market and living in a rent-controlled studio on East 75th Street with a view of a water tank on an adjacent building.
Cohn advised the family on how to fight a Justice Department lawsuit accusing the real estate company of violating the Fair Housing Act by refusing to rent to Black tenants. Over the course of the litigation, Cohn taught Trump his signature moves: Keep your name in the paper. Never settle. Countersue. Claim victory. Don’t pay the bills.
Cohn also advised Trump on his first major real estate deal in Manhattan — buying the dilapidated Commodore Hotel on East 42nd Street, next to Grand Central Terminal. To get the deal done, Cohn worked his extensive connections to New York’s first Jewish mayor, Abraham Beame, a player in Democratic machine politics and an old friend of Cohn’s father.
For more than a decade, Trump continued to model himself after his mentor, adopting his penchant for personalized license plates and his snarling, scowling demeanor. Bird argues that in the decades since Cohn died, the McCarthyism of the 1950s has morphed into a nativist, America Firster politics that transformed the Republican Party into one of resentments against the old establishment, multiculturalism, globalization and liberal culture — in other words, the MAGA movement of today.
Cohn’s “values, his unethical behavior, and his political mindset have survived and replaced the values of the establishment he so resented,” Bird writes. “Perhaps his life is proof of the ability of one individual to change the arc of history. Certainly, he gave us the narcissistic politics of Donald Trump.”
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