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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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‘Path to Normalization’: Lebanese President Turns on Hezbollah, Calls for Israel Talks
Lebanese President Joseph Aoun looks on during a meeting with Cyprus’ President Nikos Christodoulides at the Presidential Palace in Nicosia, Cyprus, July 9, 2025. Photo: Petros Karadjias/Pool via REUTERS
Lebanese President Joseph Aoun on Monday accused Hezbollah of dragging Lebanon toward becoming a “second Gaza” with its rocket attacks on Israel and called for negotiating a full ceasefire with Jerusalem, saying the launches served “the Iranian regime’s calculations” and risked “collapsing” the country.
Aoun’s remarks, among the most direct criticism of Iran-backed Hezbollah by a Lebanese president in years, accused the Islamist terror group of launching rockets as an “obvious trap” to lure his country back into a conflict with Israel.
“Whoever launched those rockets wanted to secure the fall of the Lebanese state, under aggression and chaos, even at the price of destroying dozens of our villages and the fall of tens of thousands of our people. For the sake of the Iranian regime’s calculations,” Aoun told European Commission President Ursula von der Leyen and European Council President António Costa in an online meeting.
Earlier this month, he added, the Lebanese government made “a clear and irrevocable decision” barring any military or security activity by Hezbollah.
An Israeli coalition of former diplomats, security experts, and business leaders called Aoun’s remarks a “courageous” and potentially “historic” opening by a Lebanese government seeking to disarm Hezbollah.
“Israel must seize the moment to create the necessary conditions for shaping a negotiated reality along the northern border — one that would constitute a significant strategic victory against Iran and further isolate it,” the Coalition for Regional Security said in a statement.
The group praised the “anti-Iranian Lebanese government” for seeking to disarm Hezbollah, but warned that “it is unable to accomplish this task alone.”
According to Lianne Pollak-David, the coalition’s founder, the current US-Israeli strikes on Iran were creating more space for Beirut to confront Hezbollah openly.
“The more Iran is weakened and isolated, the more the Lebanese government feels confident going directly and publicly against Hezbollah,” she told The Algemeiner.
But Pollak-David argued the Lebanese government could not disarm Hezbollah on its own and would need help from outside powers, including Israel. That, she said, would force Israel to walk a “very tricky fine line” to break Hezbollah on the one hand, without leaving Beirut to absorb the blowback by itself.
She called for “collaborating with the Lebanese government, leveraging all the regional coalition that has been formed around this war, and, under [US President Donald] Trump’s leadership, pushing for a new reality in Lebanon.”
Iran’s military and political incapacitation could even open the way to more regional peace agreements, she said.
“Everything is connected,” Pollak-David said. “The more Iran is isolated and the more its proxies are weakened, the more we’re seeing all the moderate forces in the region coordinating and collaborating,” increasing the chances of “Israel-Lebanese normalization and Israel-Arab normalization altogether.”
But Hezbollah expert Lieutenant Colonel (Res.) Sarit Zehavi offered a far more skeptical view, questioning whether Aoun’s remarks signaled any real change on the ground.
“I don’t see the difference between Aoun’s remarks now and his remarks when he was elected, except for the willingness to have direct negotiations with Israel,” she told The Algemeiner.
When Aoun took office in January of last year, he said Lebanon must eventually ensure weapons are held only by the state, but he also said repeatedly that this had to happen through dialogue, not confrontation.
“The biggest question at stake, which I don’t get an answer to, is whether Aoun’s army is willing to clash with Hezbollah, because that is what it will take to disarm it,” Zehavi said, noting Aoun’s fear that such a clash could lead to civil war.
She pointed to reports from Monday that Hezbollah operatives arrested while transporting weapons south were released almost immediately on token bail of $20, which she said showed how little appetite Beirut had demonstrated for a real confrontation with the terrorist group.
Zehavi, who founded the Alma Center — a research center that focuses on security challenges relating to Israel’s northern border — said Aoun would need to do far more than denounce Hezbollah or talk about state authority over weapons before Israel could treat his government as a real partner. The first step, she said, was for his government to formally outlaw Hezbollah and take concrete action against it.
“I will be much more convinced in Aoun’s good intentions if he designates Hezbollah as a terrorist entity,” she said. “Meanwhile, I don’t think we should negotiate with this Lebanese government.”
Until then, she said, Israel should keep up its attacks on Hezbollah, particularly south of the Litani River, located roughly 15 miles from the Israeli border.
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College Republicans Appoints Anti-Israel, Nick Fuentes Associate to Political Director Role
Kai Schwemmer speaks at pro-life rally. Photo: Screenshot
The largest Republican youth organization in the United States has named as its new political director a far-right social media personality and streamer with strong anti-Israel views and ties to antisemitic podcaster Nick Fuentes.
The move has fueled ongoing concerns that young Republicans are increasingly embracing antisemitic conspiracy theories and turning against Israel, the closest US ally in the Middle East.
College Republicans of America on Thursday announced that it tapped Kai Schwemmer to serve as the group’s next political director. The announcement was met with immediate backlash by many observers who have previously accused Schwemmer of advancing antisemitic and anti-Israel narratives.
We are proud to welcome @KaiSchwemmer as our new Political Director of CRA! pic.twitter.com/vvDJZgxm9e
— College Republicans of America (@uscollegegop) March 5, 2026
Despite the controversy, College Republicans of America President Martin Bertao defended the decision to hire the firebrand on X.
“Over the last day I have done a lot of reflecting on my decision to appoint Kai as CRA’s political director. And in that reflection I have came to the decision that I would like to apologize … to absolutely NOBODY, CRA will never back down to the WOKE mob!” he posted.
In the two and a half years following the Palestinian terrorist group Hamas’s Oct. 7, 2023, massacre across southern Israel, Schwemmer has established a reputation online as a staunch critic of the US relationship with the Jewish state. Schwemmer has appeared in and hosted various online debates over the US-Israel alliance.
In January, Schwemmer appeared in a debate hosted by popular right-wing commentator Michael Knowles, in which he argued that the so-called Zionist wing of the Republican Party (GOP) is not “concerned with what’s best for America.” He argued that the pro-Israel coalition within the GOP advances policies which strangle free speech to suppress dissent around Israel.
During another January debate against pro-Israel commentator Cam Higby, Schwemmer cast more doubt over the US relationship with Israel, claiming that “Jewish” and “Zionist” defense contractors benefit from striking lucrative arms deals with the Jewish state.
“And so you see a kind of collection of, you know, the contracts going back to Zionists in America who no matter what are going to be supportive of, whether it’s just militarily or monetarily, they’re going to support US involvement and US support for Israel, and so I think there’s a problem in in you know coalescing all of that funding into the same interests,” Schwemmer said.
“Are you telling me that the Jewish CEOs of Boeing, Raytheon, and other defense contractors are not looking out for Israeli interests? And do you think that’s not a part of their calculus?” Schwemmer asked during the debate.
He has also provoked criticism over his connections with Fuentes, an avowed antisemite and Holocaust denier. Schwemmer has complimented Fuentes multiple times, claiming that he agrees with his views and calling the white supremacist and 27-year-old self-described virgin as “cool.”
This is Kai Schwemmer, the new political director for the College Republicans of America, with Nick Fuentes.
The Republican Party should be put on notice that real conservatives will not tolerate groypers from taking over our party. pic.twitter.com/CjbrvVZCfZ
— Justin (@JustinUSA) March 9, 2026
Schwemmer has been spotted wearing a blue baseball cap emblazoned with the slogan “America First.” The cap and slogan were created by members of Fuentes’ fanbase to signal support for the antisemitic “Groyper” movement. In 2022, Schwemmer appeared as a featured speaker at Fuentes’s white nationalist “America First PAC.”
His presence at a Turning Point USA debate regarding Israel, hosted at the University of Delaware, drew protests over his connection to Fuentes.
“Schwemmer is a disciple of Nick Fuentes, a Holocaust-denying white nationalist who was a key leader of both the deadly ‘Unite the Right’ rally in Charlottesville and the January 6 insurrection,” a flyer passed out at the event read.
In June 2025, Schwemmer criticized Israel’s strikes against Iran’s nuclear program and suggested that conservatives should sympathize with Tehran.
“There’s something extremely unsettling about all the conservative influencers saying things like ‘God Bless Israel today and in the coming days’ after seeing Israel’s preemptive strike on Iran. What should God be blessing them for? Starting a war?” he posted on X.
College Republicans, one of the oldest youth organizations affiliated with the Republican Party, plays an important role in the GOP ecosystem, serving primarily as a pipeline for future political staffers and campaign volunteers rather than a driver of party policy. The group helps recruit and mobilize young conservatives on college campuses and often supplies doorknockers and organizers to Republican campaigns coordinated with the Republican National Committee. Several prominent Republican figures, including former House Speaker Paul Ryan and longtime strategist Karl Rove, got their start in the organization, underscoring its role as a training ground for the party’s next generation of operatives.
Schwemmer’s ascendance comes as the GOP continues to reckon with a perceived rise in antisemitism among its youngest cohorts.
Last month, for example, a survey by Irwin Mansdorf, a fellow at the Jerusalem Center for Security and Foreign Affairs, and Charles Jacobs, president of the Jewish Leadership Project, found that 45 percent of Republicans under the age of 44 said Jews pose a threat to the “American way of life.”
In December, the Manhattan Institute, a prominent US-based think tank, released a major poll showing that younger Republican voters are much less supportive of Israel and more likely to express antisemitic views than their older cohorts.
According to the data, 25 percent of Republicans under 50 openly express antisemitic views as opposed to just 4 percent over the age of 50.
Startlingly, a substantial amount, 37 percent, of GOP voters indicate belief in Holocaust denialism. These figures are more pronounced among young men under 50, with a majority, 54 percent, agreeing that the Holocaust “was greatly exaggerated or did not happen as historians describe.” Among men over 50, 41 percent agree with the sentiment.
Last week, the Miami Dade County Republican Party came under fire after leaked group chats revealed extensive racism and antisemitism throughout membership. The local GOP, Turning Point USA, and College Republicans casually said “ni—er,” denounced women as “whores,” and spoke rapturously about Adolf Hitler.
Ian Valdes, the president of Florida International University’s chapter of Turning Point USA, wrote, “I would def not marry a Jew lmao.” Other participants referred to Jews as “k—kes.”
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Antisemitism in Switzerland Hits Alarming Levels as Online Incidents Surge, Reports Warn
A pro-Hamas demonstration in Zurich, Switzerland, Oct. 28, 2023. Photo: IMAGO/dieBildmanufaktur via Reuters Connect
Antisemitism in Switzerland surged to alarming levels last year, with two reports released on Tuesday warning that hostility and violence targeting Jews are intensifying across the country amid the broader fallout from war involving Israel in the Middle East.
On Tuesday, the Intercommunity Coordination Against Antisemitism and Defamation (CICAD) released its 2025 annual report on hate crimes, documenting a 36 percent rise in antisemitic incidents against the local Jewish community in French-speaking Switzerland compared to 2024.
With a total of 2,438 antisemitic acts last year, CICAD’s latest report marks the highest level of such incidents since the organization began monitoring them in 2003.
Based on the latest data, the association warned of a worsening trend, with incidents classified as “grave and serious” rising 16 percent — from 109 cases in 2024 to 127 in 2025.
This week, the Swiss Federation of Jewish Communities (SIG), in collaboration with the Foundation Against Racism and Antisemitism (GRA), also released their annual report on antisemitic outrages in German-, Italian-, and Romansh-speaking Switzerland for the past year.
Their latest data also shows that antisemitism “remains at a persistently high level” across the country, with tensions further fueled by the ongoing war in the Middle East.
“Since Oct. 7, 2023, the war in the Middle East has been the main long-term trigger for antisemitic incidents in Switzerland,” the organizations wrote in their report, referring to the Hamas-led invasion of and massacre across southern Israel more than two years ago.
“This influence remained significant in 2025. No return to pre-Oct. 7 levels has been observed to date,” they continued.
SIG and GRA’s latest report found the biggest surge of antisemitic activity in online spaces, with 2,185 incidents recorded in 2025 — an increase of nearly 37 percent from 1,596 the previous year.
Most incidents took place on the Telegram messaging app, with online newspaper comments coming in second, and the bulk of the reported content centered on conspiracy theories.
With such figures, the report warned that antisemitism is no longer an isolated occurrence but a structural issue, cautioning against the normalization of antisemitic rhetoric.
Even though the study found that real-world antisemitic incidents fell to 177 in 2025 from 221 in 2024 — a decrease of roughly 20 percent — the number remains about three times higher than levels recorded before the Oct. 7 atrocities.
The GRA and SIG urged local authorities to ensure the sustainable protection of Jewish life in Switzerland, calling for long-term security measures, increased investment in prevention and education, and a stronger commitment to monitoring antisemitic threats.
“Effectively combating antisemitism is not a one-off task, but an ongoing responsibility of the state and society,” the report said.