Uncategorized
Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
—
The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
Uncategorized
Far-right win in Germany regional race sends shockwaves through Europe
(JTA) — A victory for Germany’s far-right party in an eastern federal state has reverberated across the globe, exposing the widening rifts between alarmed centrist leaders and insurgent nationalist movements in Europe.
The Alternative for Germany (AfD) party won 43.8% of the vote in an election in Saxony-Anhalt on Sunday, crushing the center-right Christian Democratic Union (CDU), German Chancellor Friedrich Merz’s party, which held 17.2% support, according to preliminary figures.
The AfD is now heading toward 39 seats in Saxony-Anhalt’s 83-seat state parliament. It’s expected to fall 3 seats short of an outright majority, leaving open the question of whether it can form Germany’s first far-right state government since World War II. The party has proposed a sweeping nationalist agenda that includes deporting immigrants, defunding “anti-German art” and teaching children less about the country’s Nazi past.
Merz told reporters in Berlin on Monday he was “deeply shocked” and “unsettled” by the results, which he said rippled through the rest of the country and the world. He added that it was impossible for Germany to “go back to business as usual” after so many voters in Saxony-Anhalt chose a party that “questions the democratic institutions in our country.”
The results dealt the CDU its “most severe defeat” in decades, conceded Merz, who leads the party once headed by former German Chancellor Angela Merkel.
Merz said that he was searching for answers to “why far-right populism and far-right extremism was able to rise in such a rapid manner,” suggesting that his party may have underestimated the “fears of our population” amid economic crises and rapid technological change. He said that minorities in Saxony-Anhalt would be particularly vulnerable under an AfD government, but noted that the state would still have obligations to follow federal law, including regarding immigration policy.
Merz also directed his message to the rest of Europe, saying that Germany had a “special responsibility because of its history” to keep its political order “deeply anchored in Europe.”
Despite the scale of the CDU’s defeat in Saxony-Anhalt, Merz ruled out stepping down, saying, “Giving up is not an option.”
Though Saxony-Anhalt is one of Germany’s smallest regions, home to some 1.7 million voters, its election results quickly sent shockwaves through other European countries whose leaders, like Merz, are fighting to fend off far-right, anti-immigrant parties in national elections next year.
French Europe Minister Benjamin Haddad called the AfD’s regional win a “grave moment in Europe” and said that “nationalism and xenophobia will never be a solution.”
“We cannot forget our history,” said Haddad, an ally of centrist President Emmanuel Macron. “That is the meaning of the choices made by France and Germany.”
France’s government faces its own fears of a right-wing populist wave. Marine Le Pen, the head of the far-right National Rally, has dwarfed all other candidates in polls heading into France’s presidential election in 2027, when term limits force Macron to step down.
Across the Channel, British Chief Secretary to the Treasury Emma Reynolds said in an interview on Times Radio that the U.K.’s Labour government “will not be reaching out to a right-wing populist party.” She added that she put the AfD in “the same political bracket” as Reform UK, the far-right party that surged in local elections earlier this year.
Polish Prime Minister Donald Tusk also condemned the AfD’s victory. The far-right party has alarmed Poland, Ukraine’s neighbor, with its pro-Russia stance, as it seeks to halt Germany’s military aid to Ukraine and sanctions against Russia.
“In Poland, only idiots or traitors can rejoice at the triumph of the AfD in Germany,” said Tusk.
Meanwhile, the AfD was cheered by nationalist, anti-immigration party leaders in Spain, Portugal and the Netherlands, all of whom have sought to capitalize on economic and social grievances similar to those that contributed to the AfD’s victory Sunday.
Santiago Abascal, the head of Spain’s far-right Vox party, called the result “a great hope for Germany and for Europe.”
André Ventura, the founder of Portugal’s far-right Chega party, said that “the Germans too are opening their eyes against illegal and uncontrolled immigration, corruption, and the capture of our freedom and identity.”
And in the Netherlands, the AfD received a “Congratulations” from the far-right Party for Freedom’s leader, Geert Wilders.
While President Donald Trump has yet to officially respond to the Saxony-Anhalt election, he posted a screenshot of the results without comment on his Truth Social account Sunday night.
Trump’s post was shared by Kirill Dmitriev, a Russian presidential envoy and businessman, who said the AfD scored a “historic win” that would “put migration under control.”
Elon Musk, the billionaire and former Trump adviser who campaigned for the AfD last year, gave his support to the national party leader Alice Weidel on X, which he owns, writing “Well done” in German.
Ulrich Siegmund, the AfD’s candidate in Saxony-Anhalt who hopes to become the state premier, responded by praising Musk.
“Thank you, @elonmusk, for your support and for your clear and highly important perspective on the political developments of our time — including here in Germany,” he wrote.
This article originally appeared on JTA.org.
The post Far-right win in Germany regional race sends shockwaves through Europe appeared first on The Forward.
Uncategorized
How synagogues and Southern Jews came to mourn Robert E. Lee
In October 1870, mourning covered New Orleans.
The doors of the St. Charles Theater and Academy of Music were draped following the death of Robert E. Lee. Along St. Charles Street, saloons displayed signs of grief. Black and white cloth appeared on private homes, stores, banks and warehouses. The New-Orleans Weekly Times reported that “the rich and the poor vied with each other in their outward manifestations of grief.”
On Carondelet Street, the synagogue was draped too. Here at the Congregation Dispersed of Judah, the main door “presented a cloud of white and black draping.” Inside, the congregation’s spiritual leader, Rabbi Henry S. Jacobs, delivered a eulogy for Lee. He turned to Zechariah 11:2 and compared the dead Confederate general to a fallen cedar.
In Galveston, Texas, another Southern Jewish congregation went further. At what a newspaper described as an “Orthodox congregation of Israelites,” a prayer was offered for Lee’s soul. It asked God, “who resteth in the highest heavens,” to grant Lee rest beneath the wings of divine providence.
“We pray to the Almighty that He shall keep him under His wings forever,” the congregation prayed, so that “at the resurrection” Lee’s soul would be among those “prepared to live again.”
The synagogue memorials were not isolated expressions of grief. Many Southern Jews had supported the Confederacy, served in its army and shared their neighbors’ admiration for Lee. Lee had also developed a reputation among Jewish soldiers for respecting their religious practice during the war. Their mourning reflected both a Jewish community deeply embedded in the society around it and a particular memory of Lee that would endure for generations.
Fighting for the Confederacy, observing Yom Kippur
For Jewish soldiers, loyalty to the Confederacy and religious observance could exist side by side. Confederate officers sometimes accommodated those needs, and Lee himself corresponded with a Richmond rabbi about allowing Jewish soldiers to observe their holidays.
In September 1861, around 40 Jewish soldiers stationed at a Confederate army camp in Pensacola, Florida, received permission from General Braxton Bragg to observe the Day of Atonement. Newspapers across the South reported that as the soldiers prayed “to the God of their fathers,” they “forgot not the Government for which they have taken up arms.”
That same year, Rabbi Maximilian J. Michelbacher of Richmond reminded Jewish soldiers that Rosh Hashanah and Yom Kippur were approaching. A Richmond correspondent estimated that thousands of Jews were serving in Virginia and wrote that “no class of our citizens have responded more liberally to the treasury and army of the Confederacy than the Southern Jews.”
Michelbacher also corresponded with Lee about allowing Jewish soldiers time away from the army for religious observance.
In 1864, he asked that Jewish soldiers be allowed to return to Richmond for the High Holidays. Lee declined to grant a general furlough but told the rabbi that he would “gladly do all in my power to facilitate the observance of the duties of their religion by the Israelites in the Army.”
Individual applications, he said, could be approved when circumstances allowed.
An account recorded in the 1887 work Christ in the Camp: Or Religion in the Confederate Army by Reverend J. William Jones, a Southern Baptist minister and Confederate chaplain, described a captain rejecting a Jewish soldier’s request to attend religious services. The captain wrote that if such applications were approved, “the whole army would turn Jews or Shaking Quakers.”
Lee overruled the decision. He returned the request with advice that the captain “should always respect the religious views and feelings of others.”
In 1870, Lee visited Norfolk, Virginia. Among those who came to see him was Emanuel J. Myers, an 89-year-old Jew who had served under Napoleon I and received the French Legion of Honor.
A report in The Israelite, a Cincinnati Jewish newspaper, described Myers approaching with a “full flowing, snow beard,” his medal shining on his breast. The old soldier greeted Lee with “a hearty shake of a soldier’s hand.”
The newspaper called Lee the “brave hero” and “great chieftain.”
The Almighty, the reporter said, had allowed Myers to live long enough to “grasp the hand of one whom we all delight to honor.”
Lee died five months later.
Remembering Lee as a friend to the Jews
Decades later, Lee was still being invoked as a symbol of religious tolerance.
In 1914, Rabbi Henry Barnston of Temple Beth Israel in Houston referenced Lee’s defense of a Jewish soldier’s religious observance while speaking about the persistence of intolerance. Others used the story similarly. In 1922, The American Israelite put it on its front page beneath a simple headline: “General Lee Respected the Jews.” Four years later, Vanderbilt University professor Edwin Mims invoked Lee while arguing against religious bigotry. His words, Mims said, “ought to ring out in America today.”
Nor were these accounts confined to the South. A story about Lee’s respect for Jews appeared in The Wisconsin Jewish Chronicle in 1928. In 1930, University of Wisconsin president Glenn Frank spoke about it at a memorial for Lee while condemning intolerance in the South. “You cannot fight for even one hour in the ranks of intolerance,” Frank said, “without turning traitor to the memory of the great Lee.”
The story took on new meaning after the October 1958 bombing of The Temple in Atlanta. The explosion tore through the synagogue building after Rabbi Jacob Rothschild had become an outspoken supporter of civil rights. One person claiming responsibility invoked a “Confederate Underground.”
In an op-ed published afterward in The Arizona Post and other outlets, David Schwartz, a writer with the Jewish Telegraphic Agency, remembered the long history of Jews in Georgia and returned to the story of Lee defending a Jewish soldier’s religious observance.
“I don’t think Robert E. Lee would have liked to be associated with them,” he wrote, referring to the self-described “Confederate Underground” that claimed responsibility for the bombing.
Back in 1870, the synagogue memorials in New Orleans and Galveston had been part of a much wider response to Lee’s death. In Memphis, a newspaper remarked on the range of people who joined the city’s funeral procession, including Northerners, immigrants and “Hebrews,” writing that “none were found to show disrespect or even indifference.”
As plans emerged for an equestrian monument to Lee in Richmond, organizers proposed that on memorial days throughout the South, “every congregation, Christian and Hebrew,” make a contribution. The statue, erected in 1890, stood until 2021.
The post How synagogues and Southern Jews came to mourn Robert E. Lee appeared first on The Forward.
Uncategorized
He went to a different Manhattan synagogue every week. Here’s what it taught him.
(JTA) — Reporting on the Jewish community is a lot like ornithology, except instead of birds the goal is to describe the dress, the habits and the particular behavior that distinguish, say, the Black-Hatted Monsey Orthodox from the Greater Philadelphia Jewish Renewalist. The careful shul-watcher notes their habitats, listens carefully to their songs and pays close attention to the things they eat.
Andrew Waxman is a banking and risk management consultant, not a journalist or an ornithologist. Yet he’s written what amounts to a field guide to the varieties of being and praying Jewish in New York City. For “My Year in New York Synagogues,” he spent his Friday evenings and Shabbat mornings in 2025 visiting nearly every synagogue within walking distance of his home on the Upper West Side.
That’s close to 50 synagogues, including most of Manhattan’s significant congregations. He also includes a few unclassifiable communities, such as a Jewish runners’ club and meetings of the Hostages Forum in Central Park.
The result is part sociological field trip to New York City’s Jewish landscape and part love letter to the city’s Jewish variety: Ashkenazi, Sephardic, Moroccan, LGBTQ, Modern Orthodox, haredi Orthodox, Conservative, Reform, Reconstructionist and independent, to name a few.
Written at a time when the city’s Jews are on edge, buffeted by waves of antisemitism and anti-Zionism, Waxman wants to remind them that the community’s diversity and creativity are its strength.
“The impetus for the book really was just the awe in which I find myself around the number of amazing communities, and the diversity that we have in New York that I really think is unparalleled in Jewish history,” he said in an interview.
His stops include familiar places like Central Synagogue, where Rabbi Angela Buchdahl’s Asian-American background, a talented musical ensemble and distinct Moorish Revival architecture helped Waxman, who describes himself as liberal Orthodox, see a “community very comfortable in its approach to spirituality and Judaism, forging its own path, authentic in its own way, distinctive even amongst all the differences that characterize so many New York communities.”
At Or Zarua, the egalitarian Conservative synagogue on the Upper East Side, the intimate scale allowed a lively back-and-forth between rabbi and congregants during the Torah reading.
Meanwhile, the cavernous Young Israel of the Upper West Side offered a surprise: A synagogue he remembered as nearly empty and elderly had, decades later, become packed with young Orthodox Jews.
Less well known is the Koznitz. Behind an unmarked green door on the Upper West Side, Waxman found what a friend called the “speakeasy minyan.” There 70 or so men gather for “no frills, fast and lay-led” Shabbat prayers in a congregation named after the 18th-century Koznitzer Rebbe and his descendants.
“I realized that everybody feels that their community is special,” Waxman said. “And their community, whether it’s Reform, Reconstructionist, Conservative, they feel proud and they feel very connected.”
Waxman’s synagogue year included the bittersweet resolution of the Israeli hostage crisis, as well as the simmering aftermath of the campus protests and growing political tensions over Israel and antisemitism after Oct. 7. Many congregations added prayers or other rituals remembering the hostages, efforts that crossed political lines.
Other times, the ideological divides were stark. In Orthodox synagogues, Waxman heard rhetoric about Israel and the war that he described as “aggressive, jingoistic almost.” At the Orthodox Fifth Avenue Synagogue, one member of the “Kiddish Club” joked about Upper West Side liberals and another proudly mentioned his apartment in Trump Tower. At the liberal independent B’nai Jeshurun, the rabbis’ remarks included concern for Palestinians as well as Israeli Jews.
Few of those political discussions make it into his guidebook, however. If some congregations were seeing a growing contingent of anti-Zionists in the pews, for example, he doesn’t mention it. Waxman acknowledges that he sought to avoid labelling congregations by their politics. “It has been distressing to see political discord come between families and communities and I have no wish to put a pin on that,” he writes.

Waxman tends to focus on the positive, ending each entry with a short description of the synagogues’ “strengths” and “distinctiveness.” In the admittedly very tiny genre of synagogue reviewing, others have been a little more pointed in their assessments. London’s Jewish Chronicle used to run reviews by Secret Shulgoer that awarded (and took away) stars based on “warmth,” “welcome,” “decorum” and “service.” In the 1990s, Kol Ha’Ir, an alternative Jerusalem weekly, dispatched the sharp-tongued Jacky Levy to review synagogues as he would a play or restaurant; he once compared a Reform synagogue to a church.
More recently, David A.M. Wilensky of J., the Northern California Jewish weekly, took a journalistic approach in his “Jew in the Pew” column, offering his own observations and quoting congregants on their impressions, positive and sometimes negative, about their Bay Area synagogues.
Waxman’s goal appears more boosterish than critical or journalistic. He sees his ideal reader as someone who has just moved to the city and is looking for a spiritual home. Anticipating their criteria, he describes not only the prayers and sermons but the people, clothes, melodies, architecture and conversation.
And, yes, the kiddush.
He had initially joked with a friend that the book might simply be about kiddushes, the receptions that follow most Saturday morning Shabbat services. Do they serve meat? Will it be enough food to count as lunch? Who showed up “JFK” — just for kiddush?
But the food turned out to be more than comic relief. Kiddush, Waxman said, is where community happens. People who may not see one another during the week reconnect. They talk about their children, their problems, who’s getting married, who might be ill.
And he suspects that kiddush has become competitive.
At Altneu, a new Orthodox synagogue that broke away from Park East Synagogue in 2022, Waxman found a bartender, tequila and an impressive selection of whisky. He notes that other Orthodox synagogues in the area now regularly offer meat kiddushes, suggesting that congregations are using food to lure and hold on to members.
As for clothes, Waxman grew up in an Orthodox synagogue in Manchester, England, where the congregation president and other leaders wore top hats. The custom persists at The Jewish Center on the Upper West Side, where the rabbis and officers wear top hats and morning suits between Sukkot and Shavuot. Elsewhere, especially but not exclusively at non-Orthodox synagogues, the codes have loosened: Reflecting a similar change in corporate life, men have doffed their jackets and ties; women often swap skirts and dresses for slacks.
Waxman hadn’t attended a Reform service before setting out on his grand tour, and he said that the experience changed him. Himself a member of Darchei Noam, a “partnership minyan” that combines Orthodox ritual with expanded roles for women, he appreciated how the Reform congregations included Hebrew selectively but intentionally in their prayers. He admired congregations like Romemu, which resists easy denominational categorization, for their willingness to bend the traditional service structure — to go “off piste,” as he put it — rather than treat the prayer book as a script that must be followed exactly.
Waxman may have set out to write a Yelp for synagogues, but the project came to mean more. In addition to a sense of abundance, he found a spirit of hospitality. Currently working on a project in Mexico City, he noted how synagogues there won’t admit strangers — even the author of a book on New York synagogues — unless they sign up in advance. He insisted that, despite heightened security, New York’s synagogues are still welcoming places for newcomers.
“I’m hopeful that New York can remain as open as it is to the stranger,” he said. “Judaism, at the end of the day, for me, is really about giving people a community, a sense of belonging.”
This article originally appeared on JTA.org.
The post He went to a different Manhattan synagogue every week. Here’s what it taught him. appeared first on The Forward.

