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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Hungarian Filmmaker Says ‘Orgy of Antisemitism Overtaking the West,’ Feels ‘Ostracized’ by Film Industry
Hungarian film director László Nemes attends the photocall of “Moulin” at the 79th Cannes Film Festival in Cannes, France. Photo: Marco Barada / SOPA Images via Reuters Connect
Hungarian Jewish filmmaker László Nemes talked about antisemitism, the “politicization of cinema” regarding Jewish subject matters, and what he believes is an unhealthy “obsession with Jews” in a new interview with The Guardian published on Monday.
Nemes’s latest film, “Moulin,” which is about French resistance leader Jean Moulin, debuted at the Cannes Film Festival on Sunday.
His 2025 film “Orphan” is about a teenage Jewish boy who survived the Holocaust by being hidden in an orphanage. While he searches for his missing father, he discovers the truth about how his mother survived the Holocaust. The film has so far not secured a US distribution deal, and Nemes believes it is because of the film’s Jewish subject matter at a time when tensions are high around the world.
“You should be able to talk about these things without being ostracized,” the filmmaker told The Guardian, adding that he feels “a little bit” ostracized by the industry.
“Even some response [to ‘Orphan’] from the media smells of an ideological standpoint,” he noted, explaining that he thinks the film was “ignored” at last year’s Venice Film Festival.
“There’s an orgy of antisemitism, an absolute, shameless orgy of antisemitism, overtaking the West,” added the director, whose grandmother is a Holocaust survivor. He also described a “race obsession” and a “puritan, moralizing, self-righteousness” ideology that he believes has taken over the cultural world and online.
Nemes won an Oscar in 2016 for his debut feature film “Son of Saul,” which follows a day and a half in the life of an Auschwitz concentration camp prisoner who is forced to clear out the corpses of fellow Jews from the gas chambers and place the bodies in ovens to be incinerated. The film won an array of awards, including the Oscar for best foreign language film. When asked how he thinks “Son of Saul” would be accepted if it was released today, Nemes told The Guardian: “I don’t even think it would make the [Oscar] shortlist today. Because of the politicization of cinema, because anything that’s Jewish is now considered … Nobody would touch it with a 10-feet pole.”
He also said he thinks boycotting Israeli film institutions, which thousands of Hollywood figures have pledged to do, is “anti-humanist regression.”
“And because it’s not identified as this, I think it’s very effective at spreading,” the filmmaker said. “And one of its very potent vectors has been antisemitism … The Jew has always been [cast as] the sort of internal enemy, and I think now [the idea of] the Jew as the internal enemy of the West has reached the dimensions of European antisemitism before the takeover by the National Socialist [Nazi] party.”
He further criticized the thousands of film industry professionals who support cultural boycotts of Israel or protest Israel’s military actions in the Gaza Strip, which target Hamas terrorists in the enclave who orchestrated the massacre in Israel on Oct. 7, 2023.
“Obviously, they prefer to attach themselves to an ideology that’s been around for a long time and that pretends to be humanitarian, but it’s actually not what it purports to be,” Nemes said. “Had they really cared about the people in this region, they would have revolted against these people being ruled by a totalitarian death cult that’s actually killing its own population and at unprecedented levels.”
He believes there is an “obsession with Jews,” and when referring to the difficulty in finding a US distributor for “Orphan,” he said: “People [would] ask me about Gaza, instead of, you know, asking about the movie. [They ask] if I signed this or that petition.”
“It’s tiring to hear the overclass of Hollywood lecture us morally,” Nemes added. “Not only in Hollywood, but in the world. There’s definitely an overclass of people cut from reality, and they are eager to preach to us … Sometimes I think it’s better if actors don’t, you know, speak up that much, because I don’t think they’re very much qualified to talk about anything. They should try to be actors, the best they can, and not become activists. It’s not really their role.”
While speaking to The Guardian, the Hungarian director also criticized fellow Jewish filmmaker Jonathan Glazer for the speech he made at the 2024 Academy Awards. When the British director went on stage to accept his Oscar for the Holocaust-focused historical drama “The Zone of Interest,” Glazer said he and the film’s producer James Wilson “stand here as men who refute their Jewishness and the Holocaust being hijacked by an occupation which has led to conflict for so many innocent people, whether the victims of Oct. 7 in Israel or the ongoing attack on Gaza.”
Nemes told The Guardian that making a film about the Holocaust “imposes on its maker a need for responsibility.”
“I didn’t feel that he was responsible at all,” Nemes said, referring to the Glazer. “I thought he wanted to please that overclass of Hollywood with the line of good, righteous thought … I don’t believe that he understands anything about the reality of the region, yet he feels the need to do it. And I think it’s very presumptuous, very condescending.”
Nemes is a graduate of the Sam Spiegel International Film Lab, which is part of the Jerusalem Sam Spiegel Film & Television School.
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UN Special Rapporteur Francesca Albanese Urges Germany to Get Over Holocaust Guilt in Antisemitic Tirade
Francesa Albanese, the United Nations special rapporteur on the situation of human rights in the Palestinian territories, speaks at a conference, “A Cartography of Genocide: Israel’s Conduct in Gaza,” at the Roma Tre University, in Rome, Italy, Oct. 6, 2025. Photo: REUTERS/Remo Casilli
Francesca Albanese, the United Nations’ special rapporteur on the human rights situation in the Palestinian territories, has published a bizarre social media post mixing antisemitic rhetoric with Holocaust revisionism, appearing to urge Germany to move beyond its historical guilt while casting Jews as arrogant and viewing themselves as morally superior to Europeans.
In a Facebook post published on Sunday, Albanese — who has an extensive history of using her role to denigrate Israel and seemingly rationalize the Palestinian terrorist group Hamas’s attacks against the Jewish state — called on Germans to absolve themselves of responsibility for the Nazi regime’s crimes and the historical burden of guilt tied to them.
The anti-Israel UN official argued that modern Germany’s efforts to come to terms with its past through strong support for the Jewish state do not reflect genuine remorse.
Instead, she claimed this stance reflects a “historical superiority syndrome” that has never been addressed and serves as a “convenient mask” for Germany’s return to the international community.
“The Western club accepted them because they proved themselves capable of tolerating certain members of the group that were previously ‘undesirable,’ and so they accepted the Jews, but not all of them,” Albanese wrote. “They learned that to survive in this world they must be superior. No longer a fragile minority. No longer a people in exile. No longer the people of the book. But the chosen people. ‘Chosen to rule?’ One might wonder when looking at what Israel has become.”
She then went on to claim that Germany does not respect Jews unless they are Zionist and behaves like a “socially deranged” state that enacts discriminatory laws, while calling on its citizens to free themselves from what she described as an obligation to Israel.
“I know Germans can do better,” Albanese concluded. “I have seen them. But they are called upon emancipating themselves. This is their chance.”
This latest controversy is far from the first involving Albanese, who has a mandate from the UN to advise the international body on the Israeli-Palestinian conflict. In her position, which she has held since 2022, Albanese has faced consistent criticism over a pattern of incendiary anti-Israel remarks, with officials accusing her of inciting violence and hatred.
Earlier this year, top diplomats from Austria, Germany, Italy, the Czech Republic, and France called for Albanese’s resignation after she delivered yet another inflammatory tirade against Israel.
During an Al Jazeera forum in Doha, Albanese described the state of Israel as “the common enemy of humanity” and accused the country of “planning and carrying out a genocide” during its defensive war against Hamas.
“It’s also true that never before has the global community seen the challenges that we all face, we who do not control large amounts of financial, algorithms, and weapons,” Albanese said at the time, appearing to invoke a long-standing antisemitic conspiracy that Jews control wealth and technology.
She also accused Western nations of being complicit in the so-called “genocide” by supplying arms and financing Israel, while claiming that Western media helps defend the Jewish state by “amplifying the pro-apartheid, genocidal narrative.”
Albanese has previously referred to a “Jewish lobby” controlling the US and Europe, compared Israel to Nazi Germany, and stated that Hamas’s violence against Israelis — including rape, murder, and kidnapping — needs to be “put in context.”
Despite her history of antisemitic statements, the UN has consistently refused to fire Albanese, citing her status as one of its “independent experts.”
Since taking on her UN role, Albanese has been at the center of controversy due to what critics, including US and European lawmakers, have described as antisemitic and anti-Israel public remarks.
Last year, the UN Human Rights Council (UNHRC) faced intense pressure to block Albanese’s reappointment for another three-year term, with several countries and NGOs urging UN members to oppose the move due to her controversial remarks and alleged pro-Hamas stance.
Despite significant pressure and opposition, her mandate was confirmed to extend until 2028.
Last year, the UN launched a probe into Albanese for allegedly accepting a trip to Australia funded by pro-Hamas organizations.
In the past, she has also celebrated the anti-Israel protesters rampaging across US college campuses during the 2023-2024 academic year, saying they represent a “revolution” and give her “hope.”
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Kuwaiti Jiu-Jitsu Gold Medalist Refuses Handshake With Israeli Athlete: ‘We Do Not Respect Them At All’
An aerial view shows Kuwait City, Kuwait, March 16, 2020. Photo: Reuters / Stephanie McGehee.
Kuwaiti jiu-jitsu gold medalist Jassim Alhatem refused to shake hands with Israeli bronze medalist Yoav Manor at the Abu Dhabi Grand Slam Jiu-Jitsu World Tour on Friday, saying later in a video posted on social media that he has no respect for an athlete from Israel.
Alhatem won all four of his bouts in the men’s blue belt amateur under-77-kilogram category at the competition and took home the gold, while Manor earned the bronze for winning three of his four matches. At the medal ceremony, Alhatem refused to shake Manor’s hand and also declined to pose with him for the traditional photo of all the winners.
Alhatem later defended his actions in an Arabic-language video posted on Instagram. He described Israel as a “Zionist entity” and claimed he told Manor before the award ceremony, “I don’t want to know you and I don’t want to greet you. Stay on your side and I on my side, so no problem happens,” according to an English translation of the video. He further claimed that “as a Muslim,” he will not respect athletes from Israel and does not believe in separating politics from sports.
“These types we do not respect,” Alhatem said. “As Kuwaitis, we do not respect them at all … as a Muslim man, [you] must have principle. It is not right for me to play with them or respect them. It is not right. You as a Muslim must have a principle, even if you told me sport is separate from politics. No, no. There is no [separation]. If that were true, Russia wouldn’t be banned right now from participating in the Olympics.”
The International Olympic Committee has allowed eligible Russian athletes to compete as neutrals and not under the Russian flag.
The Israeli delegation at the Abu Dhabi Grand Slam Jiu-Jitsu World Tour said in a statement to the Israeli publication Ynet that “despite the tension, the organizers and Emirati hosts tried to calm the situation and persuade the Kuwaiti competitor to take part in the medal ceremony, but he chose to leave the podium area. Manor, for his part, remained focused on the sporting achievement: a bronze medal at a prestigious international competition, after an impressive day of bouts against opponents from around the world.”
Members of the Israeli delegation added that Alhatem said to Manor, “You Israelis kill children,” and “If you had reached the final, I would not have competed against you.”
Amir Boaron, the coach of Israel’s national jiu-jitsu team, also told Ynet that Alhatem called Manor a “child murderer.”
“Yoav continued trying to shake his hand and behave like an athlete. It is important for me to stress that the Emirati hosts welcomed us wonderfully and even apologized for the incident,” Boaron added.
The Abu Dhabi Grand Slam Jiu-Jitsu World Tour is organized by the United Arab Emirates, which normalized diplomatic relations with Israel when it signed the 2020 Abraham Accords, while Kuwait does not have diplomatic ties with Israel. Senior Kuwaiti officials have said the country “will be the last to normalize ties” with the Jewish state.