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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Amsterdam’s New Warning to Europe on Antisemitism
Anti-Israel protesters clash with police outside Amsterdam’s Concertgebouw, breaking through barricades and setting off smoke bombs during a demonstration against a performance by the IDF’s chief cantor. Photo: Screenshot
Amsterdam likes to present itself as a city of tolerance. It celebrates diversity, prides itself on openness, and often reminds the world of its history as a refuge for those seeking freedom. Yet something deeply troubling happened in Amsterdam last week that should concern not only the Netherlands, but all of Europe:
A municipal debate about antisemitism had to be held at a secret location because of security concerns.
Pause for a moment and consider what that means. In a democratic European capital, a discussion about protecting a Jewish minority could not take place openly for fear of threats and intimidation. If that does not signal a serious problem, what does?
That’s in addition to the bombing of a Jewish school, and another attack that just occurred.
During the meeting, a 15-year old Jewish boy addressed the room. His testimony cut through political rhetoric and statistics with the clarity only a young voice can bring. Since the October 7, 2023, massacre in Israel, he said, life for Jewish students in Amsterdam has changed dramatically. Many of his friends have already left the city. They no longer see a future there.
Imagine hearing those words in 2026 in one of Europe’s most celebrated liberal cities. A teenager speaking calmly about the disappearance of his community.
Amsterdam alderman Melanie van der Horst was visibly moved and struggled to hold back tears. The emotional moment showed that some political leaders understand the gravity of what is happening. Yet empathy alone will not solve the problem.
Another participant in the debate raised a painful but necessary question: How must it feel for Jewish residents to walk daily through public spaces where demonstrations take place in which their country and their people are shouted down? Pro-Palestinian protests have become a constant presence in parts of the city. Political protest is a democratic right, but when rhetoric turns into open hostility toward Jews, society has crossed a dangerous line.
One proposal during the debate illustrated the level of frustration. A politician suggested sending undercover police officers into the streets wearing a kippah in order to identify those who harass Jews. Critics called the idea controversial. But the fact that such a measure is even being discussed reveals how serious the situation has become.
The problem extends beyond the streets. Jewish organizations in the Netherlands increasingly report difficulties renting venues for events. Cultural gatherings and lectures sometimes struggle to find halls willing to host them. It rarely makes headlines, but this quiet exclusion sends a clear message: you are welcome in theory, but not visibly.
History has taught Europe where that kind of atmosphere can lead. Antisemitism rarely begins with violence. It begins with discomfort, social pressure, and the slow normalization of hostility toward Jewish identity.
Meanwhile, another factor fuels the problem. Much of the European media landscape presents Israel through a lens that reduces a complex reality to a simple narrative of aggressor and victim. When context disappears and facts are replaced by slogans, public perception shifts. The hostility directed at Israel easily spills over into hostility toward Jews living thousands of kilometers away.
That is why factual education and responsible journalism matter so much. Civil society organizations that work to counter misinformation often struggle to be heard. Yet without a commitment to truth, public debate becomes an echo chamber for activism rather than a search for understanding.
There is also a question for Jewish communities themselves. When fear grows, the instinct to become less visible is understandable. But invisibility comes at a cost. If intimidation forces people to hide their identity, those spreading hatred learn that their tactics work.
The lesson of Jewish history is painfully clear. Silence has never protected Jewish communities.
Strength does not mean confrontation. It means refusing to surrender identity and dignity to intimidation. It means raising a generation that is proud rather than afraid. It means understanding that resilience is sometimes the only answer to those who seek to erase a people’s presence.
The young boy in Amsterdam asked a simple question without even intending to pose a challenge to Europe: will the Jewish community still exist here in the future?
That question should echo far beyond the walls of the municipal chamber where he spoke. Because if a Jewish teenager in Amsterdam already doubts his future in the city, then Europe is facing not just a Jewish problem.
It is facing a moral test of its own values.
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Billy Crystal Leads Tribute at Oscars for His Late Best Friend, Jewish Filmmaker Rob Reiner
Billy Crystal speaks about Rob Reiner during the Oscars show at the 98th Academy Awards in Hollywood, Los Angeles, California, US, March 15, 2026. Photo: REUTERS/Mike Blake
Billy Crystal delivered an emotional tribute to his late best friend and legendary actor-turned-director Rob Reiner at the 98th Academy Awards on Sunday night, and was joined on stage by several of Reiner’s other Hollywood friends and stars of his iconic films.
While eulogizing Reiner at the Dolby Theatre in Los Angeles, Crystal, 78, spoke about his longtime friend as a “master storyteller” and mentioned his long list of memorable projects. The longtime collaborators first met in 1975, when Crystal was cast as Reiner’s best friend in an episode of “All In The Family.”
“My friends, Rob’s movies will last for lifetimes, because they were about what makes us laugh and cry, and what we aspire to be far better in his eyes: far kinder, far funnier, and far more human,” Crystal said. He then talked about Reiner’s marriage to the late Michele Singer Reiner, who was killed alongside her husband on Dec. 14. Crystal called the two “unstoppable” together and said the couple’s loss is “immeasurable.”
“A gifted photographer, she not only produced films with Rob, but it was her energy that had them working tirelessly to fight social injustice in the country that they both loved,” he added. “Rob and Michele Reiner became the driving force in the landmark decision for marriage equality across the United States.”
“To the millions who have enjoyed his films all these years, I want you to know, here and around the world, how many times Rob told me that it meant everything to him, that his work meant something to you — and for us who had the privilege of working with and knowing him and loving him,” Crystal continued.
After the “When Harry Met Sally” star concluded his speech — by saying “Buddy, what fun we had storming the castle” — over a dozen actors who worked alongside the director on films joined Crystal on stage and stood silently together. They included Meg Ryan, Michael McKean, Jerry O’Connell, Mandy Patinkin, Kathy Bates, Annette Bening, John Cusack, Demi Moore, Kiefer Sutherland, Daphne Zuniga, Christopher Guest, Wil Wheaton, Fred Savage, Cary Elwes, Carol Kane, and Kevin Pollak. They had worked with the late filmmaker on movies that included “When Harry Met Sally,” “The Princess Bride,” “This Is Spinal Tap,” “Misery,” “A Few Good Men,” and “Stand by Me.”
Sunday night’s tribute came three months after the director died at the age of 78 on Dec. 14.
Crystal was introduced to the stage by Conan O’Brien, who was hosting the Oscars on Sunday night but was also one of the last people to see the Reiners alive. The couple was found stabbed to death in their Brentwood home hours after they attended a holiday party at O’Brien’s house on Dec. 13. Two sources who attended the party said they witnessed a loud verbal exchange between the Reiners and their middle son, 32-year-old Nick Reiner. He was arrested the following night and charged with murdering his parents.
The younger Reiner is charged with two counts of first-degree murder with special circumstances, including the use of a knife. He pleaded not guilty and has remained in custody without bail since his arrest. Reiner is next due in court on April 29 and could face life in prison without parole, or the death penalty, if convicted.
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Israel Says It Has Plans for At Least 3 Weeks of War as Airstrikes Pound Iran
Emergency personnel work at the site of a strike on a residential building, amid the US-Israeli conflict with Iran, in Tehran, Iran, March 16, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Israel said on Monday it had detailed plans for at least three more weeks of war as it pounded sites across Iran overnight, while Iranian drone attacks temporarily shut Dubai airport and hit a key oil facility in the United Arab Emirates.
The US-Israeli war on Iran is now entering its third week with no clear end in sight, largely shutting the Strait of Hormuz, through which 20% of the world’s oil and liquefied natural gas flow, pushing up energy prices and raising fears of a spike in global inflation.
US President Donald Trump on Sunday called for a coalition of nations to help reopen the strait and said the US-led NATO defense alliance faced a “very bad” future if its members failed to help.
But while allies voiced support for diplomatic efforts to reopen the route, they were cautious about joining any military action.
ISRAEL STILL HAS ‘THOUSANDS’ OF TARGETS IN IRAN
Israeli military spokesperson Lieutenant Colonel Nadav Shoshani told reporters there were detailed operational plans for the war with Iran for the next three weeks, and other plans extending further ahead.
Israel has said it wants to weaken Iran‘s capacity to threaten it, striking ballistic missile infrastructure, nuclear facilities, and the security apparatus, and that it still has thousands of targets to hit.
“We want to make sure that they are as weak as possible, this regime, and that we degrade all their capabilities, all parts and all wings of their security establishment,” Shoshani said.
Iranian Foreign Minister Abbas Araqchi for his part said Tehran had not asked for a ceasefire or exchanged messages with the US, according to Iran‘s semi-official Student News Network.
In a post on X, Araqchi also said that some “neighboring states” that host US forces and permit attacks on Iran were also actively encouraging the killing of Iranians.
“Stances should be promptly clarified,” he said.
He said 200 children were among the hundreds of Iranian civilians killed in US or Israeli bombings.
Fars News Agency reported that several civilians had been killed in a strike near Tehran’s Martyrs’ Square, without giving figures.
ISRAEL CLAIMS STRIKES ON IRAN‘S SPACE PROGRAM
The Israeli military said on Monday it was carrying out air strikes on Tehran, Shiraz, and Tabriz.
It said its Air Force had also struck sites linked to Iran’s space program, including destroying a research facility in Tehran involved in developing a satellite launched in 2024.
One Tehran resident told Reuters that there had been no internet overnight and Iranians felt isolated from the world.
“People are being killed,” Shahnaz, 62, said via WhatsApp. “Just days before Nowruz (Iranian New Year, on March 20), but people are not in the mood to celebrate. When will this end?”
Asked if she supported the Islamic Republic, Shahnaz said: “No, I don’t. How can I? They killed my granddaughter in [January’s] protests. We want this regime to go. We want this misery to end.”
In Israel, air raid sirens warned of Iranian missiles. Iran‘s Revolutionary Guards said Tehran had launched attacks on areas In Tel Aviv, the US al-Dhafra air base in Abu Dhabi, the US naval base in Bahrain, and Bahrain’s Sheikh Issa air base.
Furthermore, oil loading operations at the UAE port of Fujairah on the Gulf of Oman were suspended following an Iranian drone strike.
Fujairah is a key exit point for the UAE’s Murban crude – a volume equivalent to roughly 1% of global demand.
Flights at Dubai International Airport, one of the world’s busiest, were suspended for several hours after a drone strike on a nearby fuel storage facility sent plumes of black smoke into the sky. Saudi Arabia intercepted 34 drones in its eastern region in one hour, state media said. No injuries were reported in either incident.
Later on, Reuters reporters also heard booms in the Qatari capital, Doha.
OIL SLIPS ON BESSENT SHIPPING COMMENTS
Despite the turbulence, oil prices, which had been above $100 a barrel, fell sharply and stocks rallied after US Treasury Secretary Scott Bessent told CNBC the US was “fine” to let some Iranian fuel vessels sail through the strait, and believed Indian and Chinese tankers had also passed through.
Ship-tracking data showed a Pakistan-bound oil tanker had passed through the Strait of Hormuz over the weekend, indicating that some countries are able to negotiate safe passage for their vessels.
On Sunday, Trump had demanded that countries relying heavily on oil from the Gulf should help protect the strait, and said he hoped China, France, Japan, South Korea, Britain, and others would participate.
However, many – including Germany, Italy, Greece, Japan, and Australia – said they would not send warships.
Israel continued to strike Lebanon and Gaza, attacking Iran-backed Hezbollah and Palestinian Hamas terrorists. The Israeli military said its troops had begun limited ground operations against Hezbollah positions in southern Lebanon.
