Uncategorized
Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
—
The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
Uncategorized
Europe’s smallest Jewish community gets a home of its own — complete with geothermal mikvah
(JTA) — REYKJAVIK, Iceland — Until recently, this city located near the Arctic Circle was one of the few places in Europe where organized Jewish life did not exist — no synagogue, no ritual bath, no communal building. That changed this week, as the Jewish community in Iceland opened the Beit Shvidler Jewish Center of Iceland, the country’s first-ever Jewish center.
The center is housed in a renovated, roughly 9,000-square-foot building in downtown Reykjavik that once operated as a bar and, before that, as the headquarters of a political party. It sits just minutes from where the husband-and-wife team of Rabbi Avraham and Mushky Feldman have lived and worked since arriving on the island in 2018. The project has been funded largely through community donations.
The center includes a synagogue, a seminar room seating nearly 80 people, a kosher shop, a community kitchen, a youth center, a library lounge and a security center, amenities the community has never had access to in one place.
There is also a mikvah, or ritual bath, that is heated geothermally, using the abundant underground volcanic heat that provides much of the country’s power.
“Jews here were yearning for a synagogue, for a rabbi, for some sort of a community,” Avraham Feldman said of the years before the couple’s arrival, “and it has been amazing to fill that need.”
Community members agree.
“Iceland has a highly diverse, dispersed and diffused Jewish community; given that we’re an isolated island, we all kind of washed up here,” said Michael Klein, an American Jew living in Iceland since 2020.
“The Feldmans managed to pull together the resources, the building and the work to turn a disused political party headquarters and restaurant into a Jewish center that can serve not only our small community but the far larger group of visitors from all over the Jewish world who come for our natural beauty and peaceful isolation,” added Klein.
Jewish life in Iceland has always been sparse and intermittent. Jewish traders are known to have passed through as early as the 1600s. Still, the organized Jewish presence dates to the late 1800s, and the first practicing Jew believed to have settled permanently was Fritz Natan, a businessman who, in 1917, built Iceland’s first five-story building.
For decades afterward, Jewish life in Iceland survived on the efforts of a handful of dedicated volunteers who coordinated informal gatherings, often meeting in rented spaces or in the basement of Hallgrímskirkja, the country’s most recognizable church. The U.S. Navy base in the town of Keflavík, near the international airport, occasionally provided Jewish chaplains until it closed in 2006. But there was still no permanent institution, no resident rabbi, and no dedicated building, a gap that led some to call Reykjavik the only European capital without a synagogue.
That began to change in 2018, when the Feldmans relocated from the United States to Reykjavik to establish a Chabad-Lubavitch presence, becoming Iceland’s first permanently stationed rabbi and his wife in the country’s documented history of a thousand years. The couple started small, hosting Shabbat dinners and holiday services out of their living room. Estimates of the community’s size hover around 300 self-identified Jews, out of Iceland’s total population of about 400,000.
Momentum built quickly. In 2020, the Jewish community celebrated its first native Torah scroll, commissioned by a donor in Switzerland and completed with the help of the Icelandic congregation. A year later, the Icelandic government formally recognized Judaism as an official religion, opening the door to officially recognized Jewish weddings and allowing residents to direct part of their religious tax to the community. How many have done so is not public information.
By 2024, the community had outgrown its rented rooms and church basements and purchased the building that became the new Jewish center, roughly tying one in Fairbanks, Alaska, as the northernmost Chabad houses in the world. The building sits in Reykjavik’s compact downtown, just blocks from the iconic Rainbow Street and Harpa Opera House that make the city one of the most Instagram-friendly sites in the world.
In a city that caters to tourists, and for a community built largely from immigrants, longtime Icelandic Jewish families, and people who married into Icelandic life, the new center represents something rare: a shared physical home.
“It’s been clear for a long time that we need a home for our community,” said one Jewish resident in Iceland, who spoke on the condition of anonymity because not all of his colleagues know he is Jewish. (Iceland’s relatively small number of Jews means that there is little record of antisemitism; anti-Israel sentiment is strong, with the country one of five to boycott the Eurovision song contest this year over Israel’s participation.)
“It’s not like we’ve been hiding or aren’t a strong community; we celebrate holidays together, and there are Shabbat dinners,” he continued. “But I think it’s important that we have this center. Seeing it opened is very moving and important.”
Like many Jewish institutions in Europe, the center will ensure security by being open only to members of the community or visitors who reach out in advance.
Avraham Feldman said the space will hold a display case with three small prayer books donated by early Jewish residents, the only known surviving physical remnants of Jewish life in Iceland before his arrival, a reminder of how recent, and how hard-won, this permanence has been.
“The result of this center is a combination of home, family, and permanence that was unimaginable when I started visiting 14 years ago and was only a mere dream when I moved here in 2020,” Klein said.
The post Europe’s smallest Jewish community gets a home of its own — complete with geothermal mikvah appeared first on The Forward.
Uncategorized
Armenia’s Jews hope Israeli recognition of 1915 Ottoman genocide will jumpstart bilateral ties
(JTA) — YEREVAN, Armenia — Last Friday night, 13 mostly Russian-speaking Jews and three Arab Muslims gathered under a cherry tree next to the popular Common Grounds coffee shop in Yerevan — capital of the world’s oldest Christian country — to welcome Shabbat.
Samson Karapetyan — the son of an Armenian Christian father and a Jewish mother from Azerbaijan — recited the Hebrew blessing for wine over a glass of Georgian Palavani kosher merlot. Karapetyan, 29, stood at the head of a table piled high with hummus, falafel, pita, stuffed grape leaves, babaganoush and other Middle Eastern delicacies supplied by a local Lebanese caterer.
Then everyone, including the three invited Arabs, joined in a spirited rendition of “Lecha Dodi” — with printed transliterations in English for those not familiar with the traditional Jewish melody.
“I’m so glad we have a community here,” said Ekaterina Goldschmidt, 32, a tattooed landscape architect who showed up to the Shabbat dinner with Teya, her little black Kokoni dog.
The dinner was organized by Yerevan Jewish Home, a social network formed by Russian-born journalist and blogger Nathaniel Trubkin in the wake of Vladimir Putin’s 2022 invasion of Ukraine. That ongoing war spurred a large exodus from both countries and brought as many as 2,000 Jews to Armenia — boosting the ex-Soviet republic’s tiny Jewish population tenfold and injecting new blood into what had been a stagnant, dwindling community of mostly pensioners.
The explosion of Jewish life came against the backdrop of frosty ties between Armenia and Israel, the country that absorbed the most Ukrainian and Russian Jewish emigres since the war’s start. The chill has been a consequence of Armenia’s close relations with neighboring Iran as well as Israel’s unwillingness to offend Turkey by naming as a genocide the Ottoman massacre of 1.5 million Armenians during World War I.
Another key obstacle has been resentment over Israel’s extensive weapons sales to neighboring Azerbaijan, with which Armenia has fought several border wars in the Nagorno-Karabakh region.
Those obstacles may be falling away. Last year in Washington, predominantly Muslim Azerbaijan and mostly Christian Armenia signed a peace treaty at the urging of U.S. President Donald Trump — garnering praise from Jewish leaders in both countries.
And on June 29, Israel’s Cabinet unanimously passed a resolution recognizing the 1915 genocide. That declaration now goes to the full Knesset where, despite intense lobbying from both Turkey and Azerbaijan, it will likely be ratified — making Israel the 36th country to take that step.
“The Jewish community here is happy that Israel has finally recognized this genocide,” Trubkin told the Jewish Telegraphic Agency. “Every self-respecting Jew knows what happened to the Armenians, though of course many Armenians are asking, ‘Why only now?’ It’s all about politics.”
Added Karapetyan: “Everyone understands that our two nations have a similar heritage, with a similar destiny. It is impossible, when you speak about the Shoah, to not also speak about the Armenian genocide. If we study one of them, we need to study the other.”
Both Turkey and its ally, Azerbaijan, immediately condemned the Cabinet vote; the chief rabbi of Azerbaijan’s Ashkenazi congregation in Baku, Shneur Segal, has already urged Israel to reverse it immediately.
The reaction from Armenian Prime Minister Nikol Pashinyan was cold. Suggesting that Israel is motivated purely by geopolitics, he told reporters the day the change was announced: “We believe that not entering into the issue of the weaponization of the Armenian genocide is in the interests of the Republic of Armenia. Therefore, we do not see any need for a response.”
Other external factors appear to be drawing Yerevan and Jerusalem closer together.
Late last month, some 350 women representing the Israeli labor federation Histadrut gathered at Yerevan’s Megerian Carpet Restaurant to mark International Day of Women in Diplomacy. The event featured popular songs in Hebrew by prominent Georgian vocalist Kristi Japaridze as well as a performance of traditional Armenian music and dance.
The Histadrut visit — the largest such Israeli delegation to tour Armenia in years — was organized with help from Israeli House, an NGO based in Jerusalem. Founded in 2012 by former Jewish Agency official Itsik Moshe, the network promotes Israeli culture and business, and now operates in 30 countries including both Azerbaijan and Turkey.
Moshe, who is also president of the Israel-Georgia Chamber of Business, said Israeli House will open its next outpost in Armenia sometime in August or September.
Assisting Moshe is Andranik Arakelyan, an educational consultant at Yerevan’s National Polytechnic University, though a specific location has yet to be decided. In its final form, he suggested, Israeli House could include a business center to showcase Israeli tourism as well as innovations in agriculture and medicine.
“I consider Israeli House as a cultural first step for strengthening ties between our two nations. The rest is up to politicians and diplomats,” said Arakelyan, 36, a Christian who spent four years in Glendale, California, a predominantly Armenian suburb of Los Angeles.
“This is the best time for our countries to get closer,” Arakelyan said, while acknowledging that “a small minority” of Armenians hold antisemitic views. “Many parties here question the timing of this [genocide] recognition, calling it a political maneuver. But when the draft becomes resolution in the Knesset, Armenians will see that it wasn’t fake.”
Marina Kozliner, a community activist who has long campaigned for this recognition, said reaction among the 10,000 or so Armenian Jews and Christian living in Israel has been mixed.
“On one hand, there is real happiness. Our community has waited for this for decades,” said Kozliner, the daughter of a Jewish father and an Armenian atheist mother who is based in Bat Yam, just south of Tel Aviv. “On the other, many people feel it came at the wrong political moment. Because of that, something that should have been a moral decision has become a political tool, and that has taken away part of the joy.”
She added: “Still, I prefer to look ahead. Armenia is making real efforts to move toward peace and to normalize relations with its neighbors, including Azerbaijan. That gives many of us hope for a more stable future in the region.”
In fact, the same day Trubkin and his friends were celebrating their Shabbat dinner in Yerevan, Narek Mkrtchyan, Armenia’s ambassador to the United States, received prominent pro-Israel philanthropist and Trump supporter Miriam Adelson in Washington, D.C.
“We had an interesting and substantive conversation regarding the Armenia-U.S. agenda, investment opportunities in Armenia, and the country’s rich historical and cultural heritage,” Mkrtchyan posted on Facebook, adding, “Mrs. Adelson expressed great interest in considering a visit to Armenia.”
Eric Hacopian, a political analyst who made his career advising Democratic candidates in southern California, suggested that such a meeting “could not have happened a few months ago.”
But when it comes to Armenian-Israeli relations, he said, it’s important to take a long-term view of the genocide declaration from Jerusalem..
“I think something like this five to 10 years ago would have meant a lot more. It means a lot less now,” he said. “One reason is that [Prime Minister Pashinyan] is particularly anti-nationalist and more focused on normalization of ties with Turkey and Azerbaijan, so they won’t engage directly with Israel.”
He predicted a long-term shift. “I’m very confident that over the next 10 or 15 years, we’re going to see a switcheroo, in which Israel will have much better relations with Armenia, and more problematic relations with Azerbaijan,” Hacopian said. “I see relations improving, mostly because Turkish-Israeli relations are going downhill, and Israel’s relations with Azerbaijan are entirely transactional — oil for weapons and access to Iran.”
And if and when the Islamist regime in Iran collapses, Azerbaijan’s strategic importance to Israel declines as well, and Armenia’s increases. For one thing, Hacopian noted, Armenia’s economy is booming. In 2018, per-capita GDP was around $4,500; this year, it’ll likely surpass $10,000 — helped along by the presence of information technology giants including AMD, Synopsis and Invidia.
“The one ‘X factor’ no one notices is that the IT business is booming. Israeli IT firms are already here, and data centers are being built,” he said. “You cannot be in the IT business in this region if you don’t have relations with Israel.”
Meanwhile, Jewish life is taking root in Armenia, thanks largely to the efforts of Trubkin and his friends in the Yerevan Jewish Home network.
Goldschmidt, the tattooed landscape artist with the dog, was born and raised in Saratov — a major city southeast of Moscow. She left Russia in 2023, about a year after it attacked Ukraine.
“When everything started, I shared my opinions and told everyone what I thought. Eventually, I had to leave; otherwise I’d have ended up in jail,” said the young woman, who moved to Berlin and then spent four years in Limassol and Nicosia with her Cypriot ex-boyfriend. She’s now been in Armenia for the past six months — where she proudly wears a Star of David necklace — and wants to open an art gallery here.
Karapetyan, who recently spent a semester at the European Institute for Jewish Studies in Sweden, sees a future for liberal Judaism among the newcomers to Armenia.
“Jews here cannot relate to the Orthodox way of life. They like their freedom, and they’re not used to having separate seating for men and women,” he said. Karapetyan said that he has discussed joint projects with Rabbi Gershon Burshteyn, who has led Yerevan’s only synagogue — the Mordechay Navi Jewish Religious Center of Armenia — since 1996.
Trubkin says his Telegram chat has around 600 people.
“Every week, I meet several new people asking about Jewish life in Armenia — people from Russia, from Israel, from Moldova. For some of them, it’s their second round of emigration,” he said, adding that he’s looking to establish a physical presence for Yerevan Jewish Home. “And we’re also establishing a new Armenian-Israeli organization for business and culture.”
The sense of optimism is palpable, even with an undercurrent of concern about the influence that Turkey plays in the region. But if Israel fails — for whatever reason — to formally recognize the Armenian genocide after raising expectations, all bets are off.
“I sincerely hope that the Israeli government will complete this process and that the Knesset will adopt an official resolution recognizing the Armenian genocide,” said former Knesset member Alexander Tsinker, co-chair of the Armenia-Israel Public Forum. “Otherwise, it would be, to put it mildly, unacceptable.”
The post Armenia’s Jews hope Israeli recognition of 1915 Ottoman genocide will jumpstart bilateral ties appeared first on The Forward.
Uncategorized
Americans’ views of Israelis have grown more negative, survey finds
(JTA) — While Americans view Israelis far more favorably than the Israeli government, their opinion of the Jewish state’s residents has continued to decline, according to a survey released Thursday by the Pew Research Center.
The survey, which surveyed 12,574 U.S. adults from May 4 to May 17, 2026, found that 52% have a favorable opinion of the Israeli people, compared with 42% who held an unfavorable opinion.
A similar share held a favorable view of Palestinians, with 50% saying they held a favorable opinion while 44% had unfavorable views. The margin of error for the full sample was plus or minus 1.3 percentage points.
The survey found that Americans’ views of Israelis have grown increasingly negative in recent years, while views toward Palestinians have remained steady. In 2022, 67% of U.S. adults held a favorable view of Israelis, dropping to 52% this year, while views of Palestinians have dropped from 53% to 50%.
Unfavorable views of Israelis rose from 25% in 2022 to 42% this year, while unfavorable views of Palestinians rose from 39% in 2022 to 44% this year.
In contrast, the majority of Americans, 62%, held unfavorable views of the Israeli government, while 69% said they held an unfavorable opinion of the Palestinian Authority, which governs in the West Bank, and 84% said they had an unfavorable view of Hamas.
The Pew survey was conducted prior to Hamas’ announcement Monday that it will dissolve its government in Gaza ahead of its transfer to the Palestinian technocratic committee that was established by President Donald Trump’s Board of Peace.
The survey comes as a number of recent polls show, for the first time, Americans sympathize more with Palestinians than Israelis.
Opinions of Israeli and Palestinian people were split among Republicans and Democrats, with 65% of Republicans holding a favorable view of Israelis compared to 43% of Democrats. Roughly two-thirds of Democrats held a favorable view of Palestinians, compared to one-third of Republicans.
Just over half of Democrats now hold an unfavorable view of Israelis, up from 31% in 2022. Among Republicans, the share that held a negative view towards Israelis also rose from 17% in 2022 to 31% in 2026.
U.S. adults under 30-years-old were also more likely to hold a favorable view of Palestinians, at 58%, than Israelis, at 32%. According to pollsters, the attitude was largely driven by young Democrats, of which 72% held a positive view toward Palestinians and just 26% held a positive view of Israelis.
Among Jewish respondents, the poll found that attitudes toward the Israeli people and government had declined in recent years. Since 2024, their favorable views of the Israeli people had fallen from 89% to 83%, and favorable opinions toward the Israeli government had fallen from 54% to 47%.
It also found that 40% of Jewish adults in the U.S. view the Palestinian people favorably, compared to 58% who said they viewed Palestinians unfavorably. Just 10% of Jewish adults said they held a favorable view toward the Palestinian Authority, and 2% said they held a favorable view of Hamas.
The post Americans’ views of Israelis have grown more negative, survey finds appeared first on The Forward.
