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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Why Orthodox Jews are pushing back against permanent daylight saving time
(JTA) — For many Orthodox Jews, a typical winter weekday begins early: head to synagogue, gather in a minyan for morning prayers, then rush off to work.
Orthodox Jewish groups say a bill that would make daylight saving time permanent could upend that routine by pushing winter sunrises — and the earliest permissible time for some prayers — an hour later.
Agudath Israel of America is among the groups urging the Senate to reject legislation that would make daylight saving time permanent nationwide, arguing that the change would create both public safety risks and significant challenges for Orthodox Jewish religious life.
The House passed the Sunshine Protection Act on Tuesday by a wide bipartisan margin. In a statement issued after the vote, Agudath Israel said it understood the appeal of ending the twice-yearly clock changes but opposed making daylight saving time permanent.
The Orthodox advocacy organization warned that permanent daylight saving time would push winter sunrises past 9 a.m. in some parts of the country, forcing many children to travel to school before dawn. It also said the later sunrise would make it difficult for observant Jews to attend morning synagogue services and still arrive at work or school on time, because Jewish law prohibits reciting key morning prayers before prescribed times tied to sunrise.
“The extension of DST will create an extreme hardship on observant Jews,” the organization said. “It would be extraordinarily difficult — if not impossible — to arrive on time for a job and will affect the start time of our schools.”
The Orthodox Union and the Coalition for Jewish Values have also come out against the measure.
In a column for Chabad.org that didn’t take a position on the bill, Menachem Posner also wrote that the change would present a challenge in parts of the country for morning minyan, the 10-person prayer quorum. But he also noted an upside to the extension of daylight saving: a later start time for Shabbat on short winter Fridays.
Shabbat begins at sundown, which during the winter can fall before 4:00 p.m. in parts of the country. “With DST, however, this will be shifted one hour later, so that even on the darkest day of winter, Jews will have one more hour to prepare for Shabbat,” Posner wrote.
Orthodox parties in Israel have also made an issue of changes to the daylight saving calendar. In 2011, Prime Minister Benjamin Netanyahu’s cabinet unanimously approved extending daylight saving time until the first Sunday after Oct. 1, despite objections from haredi parties. The change brought Israel’s clock closer to European practice while still acknowledging Orthodox concerns about morning prayer and a later start time to Yom Kippur that they argued would make the fast more difficult.
This week Agudath Israel also pointed to the brief U.S. experiment with year-round daylight saving time during the 1970s energy crisis, when Congress repealed the policy after widespread public dissatisfaction over dark winter mornings.
The organization said it hoped the Senate would weigh the broader consequences of permanent daylight saving time, including alternatives such as permanent standard time or retaining the current system of seasonal clock changes.
This article originally appeared on JTA.org.
The post Why Orthodox Jews are pushing back against permanent daylight saving time appeared first on The Forward.
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Colombia and Slovenia recently recognized a Palestinian state. Now they’re moving their embassies to Jerusalem.
(JTA) — JERUSALEM — Colombia, the world’s second most populous Spanish-speaking nation after Mexico, has little in common with landlocked Slovenia, the second-smallest of the six republics that once comprised Yugoslavia.
But when it comes to their stance on Israel, the parallels are hard to ignore.
Within one month of each other, leftist, pro-Palestine governments in both countries were voted out of office and replaced by right-wing leaders who vowed not only to restore full diplomatic relations with Israel but also inaugurate embassies in Jerusalem.
In fact, Colombia’s next foreign minister, Omar Bola Escobar, promised exactly that Wednesday during a meeting in Washington, D.C., with his Israeli counterpart, Gideon Saar. That followed a declaration by President-elect Abelardo de la Espriella that Colombia would establish relations “like never before” with Israel once he takes the oath of office on Aug. 7.
In June 2024, the parliament of Slovenia — an Alpine republic of 2.1 million — voted to recognize a Palestinian state only a week after Spain, Ireland and Norway had done the same thing. But half a year later, it went further. Slovenian public broadcaster RTV, citing the ongoing war in Gaza, became the first in Europe to demand Israel’s exclusion from the 2025 Eurovision Song Contest.
Then last year, Slovenia under Prime Minister Robert Golob banned all imports from Jewish settlements in the West Bank as well as all weapons trade with Israel — the first member of the European Union to do so. And this past June, RTV not only boycotted Eurovision altogether but aired films about Palestine instead.
That anti-Israel campaign made life uncomfortable for the country’s 100 or so Jews, said Robert Waltl, president of the Ljubljana-based Liberal Jewish Community of Slovenia.
But on May 22, Janez Jansa — leader of the Slovenian Democratic Party and an admirer of U.S. President Donald Trump — formed a winning coalition with other right-wing parties following the country’s parliamentary elections, clearing the way for Jansa to replace Golob as prime minister.
In a striking about-face, Janza immediately announced that Slovenia would cancel its previous recognition of Palestine and move its embassy in Israel from Tel Aviv to Jerusalem. That would make it the first country in the 27-member EU to take that step (though not the first country in Europe: Kosovo already has an embassy in Jerusalem).
Likewise, Israel will open an embassy in Ljubljana for the first time.
“That’s an important and welcome milestone — and something many of us have hoped to see for a long time,” Waltl explained in an email. “That said, I still feel it’s too early for me to draw broader conclusions about what this will mean in practice for bilateral relations, or for the Jewish community. I’d rather judge by actions than by first impressions.”
Ernest Herzog, executive director for operations at the World Jewish Congress, said Slovenia’s new direction is a lot more than a foreign policy adjustment; it carries huge historic significance.
“Israel was among the first countries to recognize Slovenia’s independence in 1991” following the breakup of Yugoslavia, he said. Opening an embassy in Jerusalem “would send a clear signal that Slovenia views Israel not only as a key regional partner but also as an important ally in defending the rules-based democratic order at a time of growing geopolitical instability.”
In Colombia, the shift is even more dramatic. Famous for world-class coffee, salsa dancing, beautiful beaches and biodiversity, it’s home to maybe 5,000 Jews out of 54 million inhabitants.
President Gustavo Petro — Colombia’s first left-wing leader in recent memory — is a former M-19 guerrilla leader. He became mayor of Bogotá in 2011 and president in 2022. On May 2, 2024, in the midst of worsening conditions in Gaza, Petro severed diplomatic relations with Israel and stopped lucrative exports of coal to Israel, as well as all weapons deals.
Margarita Manjarrez, Colombia’s first female ambassador to Israel, stayed on until June 30 of that year, at which point she closed the embassy in Tel Aviv (though consular services remain open).
Petro, constitutionally limited to one term, backed Iván Cepeda as his successor. But Cepeda lost to right-wing businessman Abelardo de la Espriella by the narrowest margin in Colombian election history.
Widely supported by Colombia’s small but wealthy Jewish community, the new president will be sworn in Aug. 7. One of his first acts, he said, will be to open an embassy in Jerusalem. That would make it the ninth embassy in Israel’s capital, along with those of the United States, Guatemala, Honduras, Kosovo, Papua New Guinea, Paraguay, Fiji and Argentina.
Manjarrez, now Bogotá’s ambassador to Singapore, declined to comment. But Harry Toledo, the Israeli-based director of Fuente Latina — an NGO that provides pro-Israel Middle East coverage for Spanish-language media in the United States and Latin America — says he’s not surprised by any of this.
“I don’t think the issue was Israel,” said Toledo, who is originally from Medellín but has spent the last 24 years living in Tel Aviv. “As we’ve seen in recent years, all these governments are taking advantage of the situation here to distract from their problems at home. In Spain, we clearly saw that Sánchez is using the Palestinians to dispel criticism of his own government. Petro in Colombia did the same thing.”
Toledo, one of thousands of Colombians living in Israel, noted that the Trump administration revoked Petro’s U.S. visa last year, and then later added him, his wife, his son and his interior minister to its Specially Designated Nationals list due to their alleged illicit drug trafficking.
“Petro was a criminal and a genocidal guerrilla. He was a real antisemite who even posted ‘Heil Hitler’ online,” said Toledo. “It’s not like he was hiding his position against Jews.”
Michael Shifter, former president of the Inter-American Dialogue — a D.C. think tank — noted that 12 of Latin America’s last 15 elections have been won by right-wing candidates. Voters in only Brazil, Mexico and Uruguay elected leftists.
Shifter said it’s not so much an ideological conservative turn that’s fueling this wave — but more a profound desire for change.
“The recent electoral swings are better understood as a reflection of widespread frustration with governments of different political stripes that have failed to address persistent economic, security and governance challenges,” he said.
Shifter is no stranger to the region. In the early 1980s, when the Dialogue was founded, Latin America’s biggest economies — Argentina, Brazil and Mexico — were cash-strapped, debt-ridden and beholden to the IMF. And the United States under President Ronald Reagan was actively supporting the government of El Salvador in its bloody war against leftist insurgents, while at the same time secretly funding contras hoping to overthrow Marxist Sandinistas in neighboring Nicaragua.
The only country doing well at the time was energy-rich Venezuela — which today is considered a failed state.
Mike Skol, a former U.S. ambassador to Venezuela who has extensive business ties in Colombia, said de la Espriella’s election is certainly part of that Latin rightward shift against socialism.
The question, he poses, is whether he’ll behave more like Argentina’s Javier Milei, a libertarian who is an outspoken supporter of Israel, or El Salvador’s Nayib Bukele — a hugely popular president of Palestinian origin who has on more than one occasion called himself “the world’s coolest dictator.”
“The White House is looking for outspoken allies — on Venezuela, on Cuba, on Israel, and on oil,” Skol said in an email. “Expect Colombia to be unequivocal in all. The payoff will be an important pillar of regime success.”
Ultimately, the real prize for Israel would be a full restoration of ties with oil-rich Venezuela, which were broken by Hugo Chávez in 2009 following an Israel incursion into Gaza that year. After Trump’s ousting of former president Nicolás Maduro last year and his tacit support for Maduro’s successor, Delcy Rodríguez, anything appears possible.
Just last week, Rodríguez was photographed in a once-unthinkable meeting with uniformed IDF brass overseeing Israeli rescue efforts in the wake of two powerful earthquakes that have devastated Venezuela’s coastal region. The 30-member team’s efforts mark a rare diplomatic thaw following years of official Venezuelan hostility toward Israel.
This raises the inevitable question: Could the Israeli flag one day flutter from an embassy in Caracas?
“Yes, I think it is very possible that Venezuela under Delcy will restore relations with Israel,” Skol said, noting that the U.S. secretary of state is seen as running the show in Venezuela since Maduro’s ouster. “All Marco Rubio has to do is ask.”
This article originally appeared on JTA.org.
The post Colombia and Slovenia recently recognized a Palestinian state. Now they’re moving their embassies to Jerusalem. appeared first on The Forward.
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He organized World Cup viewings in Gaza. Then an Israeli airstrike killed him
Soccer is a universal language. Billions of people around the world watch the game, which means that soccer fans everywhere can appreciate someone like Mohammed al-Wahidi, who enabled others to participate in that shared global experience.
Al-Wahidi was a Palestinian aid worker who organized public screenings of the FIFA World Cup in Gaza. He’s emerged from anonymity for the worst reason: An Israeli airstrike killed him last week, while he was on his way to watch a screening of the knockout stage match between Argentina and Egypt.
With the world’s attention focused on the World Cup in North America, al-Wahidi’s killing briefly brought Gaza back into the global frame.
For the people of Gaza who attended the screenings organized by al-Wahidi, World Cup matches offer a brief respite from the daily struggle to survive, the loss of loved ones, and the absence of any political horizon of hope. Cheering for Egypt against Argentina could not end Gazans’ suffering, but it provided a much-needed moment of escape. Until it didn’t.
It’s common to hear that “politics has no place in sports” — although frequently the governments and sporting institutions that make this claim, while recognizing soccer’s symbolic power, are really arguing that sports should not be used to advance political goals they oppose.
Al-Wahidi’s death made headlines because that refrain simply isn’t true. In fact, it’s both legitimate and necessary to politicize al-Wahidi’s death even further.
In reporting on al-Wahidi’s death, mainstream media outlets — including the BBC, The New York Times, and The Los Angeles Times — situated it within its broader context. They reminded readers that he was only one of more than 1,000 Palestinians killed by Israel since a ceasefire was announced 10 months ago. His death became an opportunity to highlight that, for Palestinians in Gaza, the so-called ceasefire has amounted to little more than a reduction in the scale of daily killing and ongoing dispossession.
At the same time, some Israeli officials have openly declared their intention to promote what they call the “voluntary migration” of Palestinians from Gaza. Violence against Palestinians — including the killing of al-Wahidi — is a central mechanism for creating the conditions under which such migration becomes possible.
The politics of soccer
The chronology of state violence and the chronology of soccer usually unfold independently, but at times they intersect. When they do, that intersection reveals soccer’s symbolic power, which manifests itself in diverse — and sometimes contradictory — ways.
In 2024, an Israeli airstrike killed Hani al-Masdar, an assistant coach of the Palestinian men’s Olympic national football team, earning an outpouring of international mourning. Both al-Wahidi and al-Masdar were humanized because of their publicly visible connection to soccer. Unlike most Palestinian victims, they had their names and faces shared broadly in Western media, and their deaths briefly resonated far beyond Gaza.
But they’re among more than 900 Palestinian athletes and coaches killed by Israel since October, 2023. The fact that most of us have only heard two of their names, at most, is a tragedy.
Israel has long turned to soccer as a public relations instrument, a way to divert international attention from the long-term process of Palestinian dispossession.
As one senior Israeli minister said after inviting the Argentine team, with star Lionel Messi, to play in Israel in 2018: “When we fight over moving embassies to Jerusalem, there is no question. One of the most popular players in the world, who has billions of followers—surely, it is the right thing to see him playing in Jerusalem. What better public relations tool do we have?” (The match was eventually cancelled, after pushback from pro-Palestinian parties.)
FIFA has occasionally lent credibility to these efforts. Despite the fact that official United Nations bodies have described Israel’s actions in Gaza as genocide, and that Israeli and international human rights organizations have documented systematic abuses against Palestinians, FIFA has declined to apply the same standard to Israel as it has to other countries, like Russia, which it suspended in 2022 following the full-scale invasion of Ukraine. In doing so, it has contributed to the normalization of violence against Palestinians.
In an awkward attempt to appease critics, FIFA even proposed that an under-15 match between Israel and Palestine serve as the opening fixture of a new global youth tournament in the United States this September — a proposal that many Palestinians regarded as adding insult to injury.
Palestinian activists, by contrast, have made calls for soccer-related sanctions against Israel an important component of efforts to raise international awareness of the Palestinian struggle for justice. One of their most notable successes came in 2018, when they persuaded Argentina to cancel that planned friendly match against Israel in Jerusalem. Although repeated attempts to suspend Israel from international soccer have so far failed, such efforts are likely to continue.
The possibility of sporting sanctions
Israel has faced few meaningful consequences for these policies, and without sustained international pressure, like in South Africa decades ago. they are unlikely to change. One possible form of such pressure is the imposition of sporting sanctions — a prospect that, for understandable reasons, Israeli officials have worked hard to prevent.
But as long as it doesn’t seriously consider those sanctions, the international sporting community sends the message that there is no meaningful price for the continuous and systematic violation of Palestinian human rights.
Al-Wahidi dedicated himself to bringing the world’s game to Gaza. The symbolic significance of his death should now help bring the world’s attention to Gaza — and to the question of whether Israel should continue to enjoy the privileges of international sport while denying Palestinians their most basic rights.
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