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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Anti-Israel Michigan Senate Candidate Promoted Group Behind Holocaust Memorial Protests
Former Wayne County Health Director Abdul El-Sayed, a Democrat now running for US Senate in Michigan, speaks at a “Hands Off” protest at the state Capitol in Lansing, Michigan, on April 5, 2025. Photo: Andrew Roth/Sipa USA via Reuters Connect
Abdul El-Sayed, a Democratic candidate for US Senate in Michigan, is facing scrutiny over his past fundraising and public support for a political advocacy group whose affiliates organized anti-Israel protests at Holocaust memorial sites in Washington, DC, and the Detroit metro area.
El-Sayed previously recorded a fundraising video and appeared at multiple events in support of Justice, Education, Technology PAC (JET-PAC), an organization focused on expanding the political influence of Muslim Americans in US politics. In the video, posted online in 2018, El-Sayed urged viewers to donate to the group, praising its efforts to train Muslim Americans in civic engagement and advocacy.
JET-PAC later drew widespread condemnation after its medical advocacy arm, Doctors Against Genocide, helped organize protests outside the US Holocaust Memorial Museum in Washington and the Zekelman Holocaust Center in Farmington Hills, Michigan. The demonstrations condemned Israel’s military campaign against the Palestinian terrorist group Hamas in Gaza and described the war as a “genocide,” language that Jewish leaders and Holocaust educators denounced as false, antisemitic, and deeply offensive.
Doctors Against Genocide (DAG) called on activists to obtain free tickets to the Holocaust Museum in Washington with the intention of protesting inside the facility before moving the demonstration to the White House. The planned protest sparked backlash from Jewish organizations and community leaders, who argued that targeting Holocaust memorial sites crossed a moral line.
The group ultimately canceled the demonstration.
“The goal of our event was to visit the Holocaust Museum to express our empathy for the horrors of that genocide. Additionally, we wanted to bring awareness to the ongoing genocide in Gaza,” the group said in a statement.
“Our initial communication did not sufficiently convey this, leading to misinterpretations and unfounded accusations,” it continued. “As DAG we stand against all hate of vulnerable people, whether that hate comes in the form of antisemitism, anti-Palestinianism, anti-Black hate, anti-White hate, or any other prejudice. Never again for all.”
In a later statement, the group apologized for a “lack of clarity” but continued to imply that the Holocaust is comparable to Israel’s military operations against Hamas, the Palestinian terrorist group that launched the war with its Oct. 7, 2023, invasion of and massacre across southern Israel.
Comparing Israel to Nazi Germany is antisemitic, according to the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism, which has been adopted by dozens of governments and hundreds of civic institutions around the world.
Despite the backlash, DAG, which is a program of JET-PAC, later orchestrated a protest outside the Zekelman Holocaust Center in July 2024, once again sparking outrage from local Jewish community leaders.
Organizers of the protest explained that they targeted the museum over its purported positive portrayal of Israel and alleged unwillingness to elevate the historical displacement of Palestinian Arabs.
“The museum is not objective. They present the history that the right-wing will allow them to put on. The question we have for them is: How are you now going to portray the Nakba,” said Rene Lichtman, a Holocaust survivor and organizer of the demonstration.
“Nakba,” the Arabic term for “catastrophe,” is used by Palestinians and anti-Israel activists to refer to the establishment of the modern state of Israel in 1948.
“You end the story, and I know because I’ve been speaking here forever, with the happy ending of the Jews, the [Nazi concentration] camp survivors coming to Israel,” Lichtman continued. “But that is no longer the ending. We know that from the last eight months. What about the Palestinian people?”
Mark Jacobs, a lawyer, community activist, and co-director of the Coalition for Black and Jewish Unity, said protests at Holocaust centers amount to an attack on Jewish historical memory.
“I find it pretty grotesque that the protesters would select the Holocaust Center, a solemn and sacred place, to essentially call for the eradication of Israel, which was created as a safe harbor for the Jewish people after the world’s worst genocide,” Jacobs told Deadline Detroit in July, referring to the Zekelman protest. “But of course we have seen a steady stream of antisemitic protests, vandalism, and violence at various Jewish sites throughout the US and the world since the barbarism of Oct. 7.”
At the protest outside the Zekelman Holocaust Center, speakers accused Israel of war crimes and criticized what they described as the influence of “Israel’s lobbyists.” Dr. Nadal Jboor, a featured speaker and member of Doctors Against Genocide, said Israel’s military actions should be stopped through international pressure, calling a ceasefire a “medical intervention.”
JET-PAC, founded by former Cambridge, Massachusetts city councilor Nadeem Mazen, has described its mission as empowering Muslim Americans politically. El-Sayed appeared at JET-PAC galas and panels alongside the group’s leadership and promoted the organization on social media over multiple years, calling it “amazing.”
In the 2018 fundraising video, El-Sayed said JET-PAC was “incredibly important for engagement, political engagement for the Muslim community,” adding that the group helped people “fight for and advocate for a more just, more equitable, more sustainable society.”
El-Sayed’s support for the organization raises questions about his policies toward the Jewish community and combating extremism in the wake of the Holocaust memorial protests, which occurred amid a historic rise in antisemitic hate crimes across the US following Hamas’s Oct. 7, 2023, massacre across southern Israel.
El-Sayed’s campaign did not respond to a request for comment for this story.
The controversy has unfolded as El-Sayed and another Michigan Senate candidate, state Sen. Mallory McMorrow, have both publicly accused Israel of committing genocide, positions that have alienated some Jewish voters in the battleground state.
Just days before the anniversary of the Oct. 7 atrocities, McMorrow called Israel’s response in Gaza a “moral abomination,” saying it was “just as horrendous” as the attack carried out by Hamas-led Palestinian terrorists, who perpetrated the deadliest massacre of Jews since the Holocaust.
However, McMorrow has since softened her stance on the Israel-Hamas war, recently lamenting in an interview that the term “genocide” has become a “purity test” for many progressive Democrats.
Detroit-based community activist and philanthropist Lisa Mark Lis said McMorrow’s comments echoed antisemitic tropes and amounted to political pandering.
Detroit-based community activist Lisa Mark Lis wrote in a Facebook post that McMorrow’s comment “feeds into the Jew-hatred tropes and is a lie.”
El-Sayed has not publicly addressed the Holocaust museum protests directly, but his past fundraising and advocacy for JET-PAC have drawn new attention as Jewish leaders warn that invoking genocide rhetoric at Holocaust memorials represents a dangerous normalization of antisemitism.
Jewish organizations have repeatedly stressed that criticism of Israeli policy does not justify protests at institutions dedicated to memorializing the murder of six million Jews, arguing that such actions exploit Holocaust memory and inflame anti-Jewish hostility.
The progressive champion was a prominent supporter of the “Uncommitted movement,” a coalition of Democratic officials which refused to support the 2024 Kamala Harris presidential campaign over what they characterized as her support for Israel. However, El-Sayed later clarified that he would support Harris over Donald Trump in the general election.
El-Sayed has been especially critical of Israel’s war in Gaza. On Oct. 21, 2023, two weeks after the Hamas-led slaughter of 1,200 people and kidnapping of 251 hostages in southern Israel, the progressive politician accused Israel of “genocide.” The comment came before the Israeli military launched its ground campaign in Gaza.
He also compared Israel’s defensive military operations to the Hamas terrorist group’s conduct on Oct. 7, writing, “You can both condemn Hamas terrorism AND Israel’s murder since.”
In comments to Politico, El-Sayed criticized Democrats’ handling of the Israeli-Palestinian conflict, arguing that they should become the “party of peace and justice” and said that they “ought not to be the party sending bombs and money to foreign militaries to drop bombs on other people’s kids in their schools and their hospitals.” He called on Democrats to stop supporting military aid for Israel, saying, “We should be spending that money here at home.”
Recent polling has shown El-Sayed trailing both McMorrow and Democratic primary frontrunner US Rep. Haley Stevens among voters.
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IDF Reports Steep Drop in Palestinian Terrorism but Threat of West Bank Violence Remains High
Israeli soldiers walk during an operation in Tubas, in the West Bank, Nov. 26, 2025. Photo: REUTERS/Mohamad Torokman
Terror attacks in the West Bank — and the number of Israelis killed by Palestinian terrorists — fell sharply in 2025 compared with the previous two years, according to a new Israel Defense Forces (IDF) report, even as security officials warn the threat remains volatile.
The IDF’s Central Command on Monday released an annual security assessment showing Palestinian-perpetrated terrorist activity in the West Bank fell significantly in 2025, with overall incidents — including stone-throwing and firebomb attacks — down 78 percent from the previous year.
According to the data, Palestinian terrorist activity spiked in 2023 with 847 attacks that killed 41 Israelis, declined in 2024 to 258 incidents with a death toll of 35, and then fell sharply in 2025 to just 57 attacks resulting in 20 Israeli fatalities.
These latest figures mark the lowest level of West Bank Palestinian terrorist attacks and fatalities since the war with Hamas began, even though violence remains far higher than in 2021, when just three Israelis were killed.
As Israeli intelligence and security forces intensified operations across the West Bank, the military said the drop in attacks followed the launch of Operation Iron Wall — a large-scale January 2025 campaign aimed at dismantling terrorist infrastructure — along with continuous operations throughout the year, including a sustained IDF presence in the Jenin and Tulkarm refugee camps.
According to the newly released report, Israeli forces confiscated over 17 million shekels intended for terrorist activity, seized more than eight tons of dual-use materials, shut down 17 weapons-manufacturing sites, and confiscated 1,370 weapons components.
During a major operation last year, the IDF dismantled a Hamas network in Hebron that was preparing attacks across the West Bank and Israel, with members trained in weapons use, improvised explosive device fabrication, and intelligence gathering on potential Israeli targets.
Even while noting positive trends, however, the military cautioned that it remains on high alert under a “war tomorrow” scenario, warning that terrorist groups could attempt to trigger a wider uprising in the West Bank.
Last month, the IDF raised alarm bells over a growing terrorist threat in the West Bank, warning that Iranian-supplied weapons in the hands of Palestinian militants could enable an Oct. 7-style attack and prompting Israeli intelligence and security forces to intensify operations across the territory.
According to Joe Truzman, a senior research analyst at the Foundation for Defense of Democracies (FDD), a Washington, DC-based think tank, Israeli officials should be closely monitoring the West Bank as the Palestinian terrorist group Hamas regroups and rearms in the Gaza Strip after two years of war.
“Hamas and its allied factions understand that igniting violence in the territory would divert Israel’s attention during a critical time of rebuilding the group’s infrastructure in Gaza,” Truzman said last month.
“The release of convicted terrorists to the West Bank under the ceasefire agreement may be a factor in the resurgence of organized violence in the territory,” he continued.
The latest IDF report also highlights a surge in attacks by Jewish extremists against Palestinians in 2025, recording around 870 incidents — a roughly 27 percent increase from the previous year, with a notable rise in serious cases.
In the wake of this surge in violence, the Israeli government has formed a joint task force — comprising the IDF, police, Border Police, and Shin Bet intelligence agency — to prevent and investigate attacks against Palestinians and the wider Muslim community.
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Qatari Money Corrupting Georgetown University, New Report Says
Students, faculty, and others at Georgetown University on March 23, 2025. Photo: ZUMA Press Wire via Reuters Connect
Georgetown University’s suspect relationship with the country of Qatar is the subject of another report which raises concerns about what the Hamas-friendly monarchy is getting in exchange for the hundreds of millions of dollars it spends on the institution for ostensibly philanthropic reasons.
Titled, “Qatar’s Multidimensional Takeover of Georgetown University,” the new report, by the Middle East Forum, describes how Qatar has allegedly exploited and manipulated Georgetown since 2005 by hooking the school on money that buys influence, promotes Islamism, and degrades the curricula of one of the most recognized names in American higher education.
“The unchecked funds provided by Qatar demonstrate how foreign countries can shape scholarship, faculty recruitment, and teaching in our universities to reflect their preferences,” the report says. “At Georgetown, courses and research show growing ideological drift toward post-colonial scholarship, anti-Western critiques, and anti-Israel advocacy, with some faculty engaged in political activism related to the Israeli-Palestinian conflict or anti-Western interventionism.”
Georgetown is hardly the only school to receive Qatari money. Indeed, Qatar is the single largest foreign source of funding to American colleges and universities, according to a newly launched public database from the US Department of Education that reveals the scope of overseas influence in US higher education.
The federal dashboard shows Qatar has provided $6.6 billion in gifts and contracts to US universities, more than any other foreign government or entity. Of the schools that received Qatari money, Cornell University topped the list with $2.3 billion, followed by Carnegie Mellon University ($1 billion), Texas A&M University ($992.8 million), and Georgetown ($971.1 million).
“Qatar has proved highly adept at compromising individuals and institutions with cold hard cash,” MEF Campus Watch director Winfield Myers said in a statement. “But with Georgetown, it found a recipient already eager to do Doha’s bidding to advance Islamist goals at home and abroad. It was a natural fit.”
MEF executive director Gregg Roman added, “Georgetown is Ground Zero for foreign influence peddling in American higher education. It has not only abandoned its mission to educate future generations of diplomat and scholars to represent US interests at home and abroad, but is working actively to undermine the foundations of American government and policy. No doubt they’re eager to get the money, but at base this evinces an ideological hostility to Western civilization.”
Georgetown’s ties to Qatar’s have aroused suspicion before.
In June, the Institute for the Study of Global Antisemitism Policy (ISGAP) released a report titled, “Foreign Infiltration: Georgetown University, Qatar, and the Muslim Brotherhood” a 132-page document which revealed dozens of examples of ways in which Georgetown’s interests are allegedly conflicted, having been divided between its foreign benefactors, the country in which it was founded in 1789, and even its Catholic heritage.
According to the report, the trouble began with Washington, DC-based Georgetown’s decision to establish a campus on Qatari soil in 2005, the GU-Q located in the country’s Doha Metropolitan Area. The campus has “become a feeder school for the Qatari bureaucracy,” the report explained, enabling a government that has disappeared dissidents, imprisoned sexual minorities without due process, and facilitated the spread of radical jihadist ideologies.
In the US, meanwhile, Georgetown’s Center for Contemporary Arab Studies and the Prince Alwaleed Bin Talal Center for Muslim-Christian Understanding “minimize the threat of Islamist extremism” while priming students to be amenable to the claims of the anti-Zionist movement, according to ISGAP. The ideological force behind this pedagogy is the Muslim Brotherhood, to which the Qatari government has supplied logistic and financial support.
Another recent Middle East Forum (MEF) report raised concerns about Northwestern University’s Qatar campus (NU-Q), accusing it of having undermined the school’s mission to foster academic excellence by functioning as a “pipeline” for the next generation of a foreign monarchy’s leadership class.
MEF found that 19 percent of NU-Q graduates carry the surnames of “either the Al-Thani family or other elite Qatari families.” Additionally, graduates from the House of Thani, the country’s royal family, are overrepresented in NU-Q by a factor of five despite being only 2 percent of the population.
The report also said that NU-Q uses its immense wealth, which includes a whopping $700 million in funding from Qatar, to influence the Evanston campus in Illinois, Northwestern’s flagship institution. “Endowed chairs, faculty exchanges, and governance links” reportedly purchase opinions which are palatable to the Qatari elite instead of investments in new NU-Q campus facilities and programs.
“The financial flows raise concerns about whether the Doha campus is a facade and whether the funding is in effect underwriting access and institutional influence rather than solely supporting the overseas campus,” the report continued. “The pattern at NU-Q mirrors the dynamic uncovered by the US Department of Justice in the 2019 Varsity Blues Case, where federal prosecutors exposed how a small group of privileged families exploited side-doors into elite universities through fraudulent athletic recruiting and exam manipulation. While the tactics differ, the structural similarity is clear: insiders repeatedly securing access that ordinary applicants could never obtain.”
Follow Dion J. Pierre @DionJPierre.