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Deeply Jewish comedy is having a moment, even as antisemitism rocks pop culture
(JTA) — Two weeks after a Trump-supporting heckler threw a beer can at Ariel Elias at a club in New Jersey over her politics, the Jewish comedian’s fortunes took a turn for the better. A video of the incident went viral and she made her network television debut on Jimmy Kimmel’s late-night talk show.
She spent most of her five-minute set talking about her Jewish identity and how it clashed with parts of her upbringing in Kentucky.
“I’m Jewish from Kentucky, which is insane, it’s an insane origin story,” she said last month before getting to jokes about how Southerners mispronounce her name and how badly her parents want her to date Jews.
Even though the crowd found it funny, Elias’ tight five wasn’t particularly groundbreaking. In the world of standup comedy, discussing one’s Jewish identity in a deep way has become increasingly common on the mainstream stage over the past several years. Jewish comedians are going beyond the bagel and anxiety jokes, discussing everything from religiosity and traditions (and breaking with those traditions) to how their Jewishness has left them prone to awkward situations and even antisemitism.
Ari Shaffir calls his most recent special, which was released earlier this month and titled “Jew” — and racked up close to four million views on YouTube in two weeks — “a love letter to the culture and religion that raised [him].” In his recent one man show “Just For Us” — which drew widespread acclaim and a slew of celebrity audience members, from Jerry Seinfeld to Stephen Colbert to Drew Barrymore — Alex Edelman discussed the details of growing up Modern Orthodox (and infiltrating a group of white nationalists). In 2019, Tiffany Haddish released a Netflix special called “Black Mitzvah,” in which she talks about learning about her Jewish heritage.
At the same time, the current uptick in public displays of antisemitism — punctuated by a series of celebrity antisemitism scandals and comedian Dave Chappelle’s controversial response to them — is complicating the moment for comedians who get into Jewish topics. Jewish comics are even debating what kinds of jokes about Jews are acceptable and which cross a line.
“I find it ironic that at a time where more Jewish comedians feel comfortable expressing their Judaism (i.e. wearing a yarmulke, making Jewish-oriented content) and not hiding it (by changing their name for example), we also see an up-swelling of outright antisemitism,” said Jacob Scheer, a New York-based comedian. “I don’t think — and hope — those two things are not related, but I find it really interesting and sad.”
The two phenomena could be related. Antisemitic incidents nationwide reached an all-time high in 2021, with a total of 2,717 incidents, according to an April 2022 audit from the Anti-Defamation League. Those incidents range from vandalism of buildings to harassment and assault against individuals.
“Now that [antisemitism is] a headline, it actually helps me to do what I need to do, which is just be extra out and loud and proud,” said Dinah Leffert, a comic based in Los Angeles. “I was hiding who I am just so I can survive in this environment. But this environment is not worth it if I have to hide.”
Scheer said that “people who are Jewish with an emphasis on the ‘Jew’ are having a moment.”
“[The] ‘Jew-ish’ world I wouldn’t say is dead, but I don’t think the ‘Jew-ish’ world is producing that much,” he said.
By “Jew-ish,” Scheer clarified that he means comics like Seinfeld and Larry David, who often infuse secular, culturally Jewish material into their comedy. Their apex of fame came during a time when Jewish comedy was not nearly as mainstreamed — the “Seinfeld” sitcom team was famously told that their idea was “too New York, too Jewish.”
Some of Seinfeld and David’s Jewish comedic successors, such as Judd Apatow and Seth Rogen, sprinkled in more explicitly Jewish jokes before 2010. But today, “you see more Alex Edelmans coming out,” Scheer said, referencing the increase in visibility for comedians with more observant upbringings.
Things have progressed to the level of “Jews doing comedy for other Jews about Jewish things,” Scheer added. In August, the first-ever Chosen Comedy Festival at the Coney Island Amphitheater in Brooklyn featured a lineup of mostly Jewish comics whose repertoires ranged from impressions of old Jewish women (who sound like bees) to breakdowns of the differences between how Sephardi and Ashkenazi Jews say “Shabbat shalom.” Leah Forster, who also performed at the festival, uses her Hasidic upbringing as source material for her standup routines, creating characters and using accents and impressions. (In her early days as a comedian, Forster performed for women-only audiences while she was a teacher at a Bais Yaakov Orthodox school in Brooklyn.)
The festival, which was hosted by Stand Up NY (an Upper West Side club that Scheer says is known for being “the Jewish one”) welcomed a packed audience of about 4,000 guests, many of whom were Orthodox. A second Chosen Comedy Festival will take place in downtown Miami in December.
(The New York Jewish Week, a 70 Faces Media brand, was the media partner for the Chosen Comedy Festival but had no say in its lineup.)
The festival’s co-hosts, Modi Rosenfeld and Elon Gold, who frequently collaborate, both grew their audiences in the early days of the pandemic: Rosenfeld with his camera-facing comedic characters, like the esoteric Yoely who delivers news updates with a Hasidic Yiddish twist; and Gold with his Instagram Live show “My Funny Quarantine,” which featured guest appearances from other comedians. Both Gold and Rosenfeld work antisemitism into their material.
Some are finding the moment difficult to navigate. In late October, at the standup show she runs in Los Angeles, the comic two slots ahead of Dinah Leffert asked the room, “Is anyone still even supporting Kanye at this point?” The crowd responded with resounding whoops, claps and cheers, leading Leffert to feel like they did support Kanye West, the rapper who spent much of last month in the news for his multiple antisemitic rants.
Just a few jokes into her own 10-minute set, Leffert walked offstage.
“My body wouldn’t let me keep being inauthentic about what I was really feeling,” she said. “I don’t want to give laughter to people who are anti-Jewish.”
Leffert, who is openly Zionist, said she also observes a level of anti-Zionism in comedy clubs these days that feels to her like antisemitism.
“They’re not criticizing Israel,” she said. “It slips into antisemitism very quickly. And it’s just a really hostile environment.”
During the last large-scale military flare-up of the Israeli-Palestinian conflict in May 2021, she felt inundated with Palestinian flag comments on posts about Jewish holidays, not Israel.
“You just get Palestinian flags underneath your Hanukkah posts,” she said.
In October, at a club in Omaha, comedian Sam Morril told a joke about how he hopes Jeffrey Epstein won’t be honored during Jewish Awareness Month.
“Can I ask why you chose to yell out ‘free Palestine’ after a Jeffrey Epstein joke?” he responded. When the heckler said she was making a “public statement” and was looking for “justice,” Morril answered: “A public statement? At the Omaha Funny Bone?”
Eitan Levine, a New York-based comedian known for his TikTok show “Jewish or Antisemitic” — on which he asks people to vote on whether objects like ketchup and mayonnaise, for example, are Jewish or antisemitic (in a loose comic version of the word) — said he receives similar comments online.
“This is a TikTok video about bagels,” Levine said. “What do you mean, you want me to take a stance?”
Though the response to his show has been largely positive and he has gone viral several times, Levine still receives all kinds of white supremacist comments on his videos — with backwards swastika, money bag or mustachioed man emojis evocative of Hitler, along with comments that say “jas the gews” as a spoonerism for “gas the Jews,” as a way to avoid TikTok censorship. Levine said he manually deletes these kinds of comments, but sometimes that’s not enough; one of the guests on his show had to cancel an in-person show due to online threats made against her.
“This stuff is clearly happening and it is dangerous and it is scary,” Levine told JTA.
Writer and comedian Jon Savitt, whose writing has been featured on College Humor and Funny or Die, and says he has often been “the first Jew that people have ever met,” recently launched an experimental web page called Meet A Jew, where users can connect with a Jewish person, much like a pen pal. His 2016-2018 standup show “Carrot Cake & Other Things That Don’t Make Sense” largely dealt with antisemitism — and its audience, he was surprised to see, was largely non-Jewish.
“Not only did I have people come up to me after the show, but I had non-Jews come up to me months later when they saw me and say ‘tikkun olam‘ [Hebrew for the Jewish principle of repairing the world] to me, or recite Hebrew,” Savitt said. “And to me that was the coolest use case because not only were they there, but they kind of retained something.”
Savitt says he isn’t trying to change any extremists’ minds with Meet A Jew, but he sees it as one step that could engage people who may be ignorant or unaware and give them a place to ask questions.
“Although it shouldn’t be on us to educate everyone or to have to constantly be standing up for ourselves, I think there are ways that we can bring other people into the conversation as well,” he said.
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Brooklyn’s new ‘lard bagel’ is not kosher. But it is delicious.
Bagels have long been a staple of the Jewish diet, even if they’re not exactly health food. But the latest addition to New York’s bagel scene achieves the impressive feat of inviting both your doctor and your rabbi’s scorn: the “lard bagel,” made with rendered pork fat.
The decidedly unkosher offering is on the menu at Caputo Bagels, which opened Monday in Brooklyn’s Park Slope neighborhood. The bagel shop is the successor to the once-popular Caputo Bakery in Carroll Gardens, which closed in April after five generations of operation.
At the now-shuttered Caputo Bakery, “lard bread” was a bestseller. Caputo Bagels seeks to recreate the lard bread experience, but in bagel form. Lard, salami, provolone cheese, salt and pepper are all folded into sourdough, hand-rolled, then boiled and baked at 425 degrees. The Italian-Jewish mash-up is the product of a partnership between James Caputo and Rafi Hasid, who also runs the Israeli restaurant Miriam next door.
Eager to try this bagel novelty, I stocked up on Lactaid pills and trekked to Park Slope early Friday morning. There, I met Caputo himself, who said the lard bread was a family recipe and an Italian-American specialty. Lard, he explained, was “a couple levels above adding butter to your bread.”
“A lot of people who went to the bakery are now rushing here to try the lard bagel,” Caputo said, adding that he did “feel bad” that kosher customers wouldn’t be able to eat the signature item.
I reassured Caputo that I did not keep kosher and was eager to taste the lard bagel myself.
But before digging in, I wanted to know what to expect. The first customer I spoke with had ordered an everything bagel, explaining that she hadn’t known the lard bagel “existed.” The second, visiting New York City from Spain, had opted for banana bread.
I asked her if she had considered ordering the lard bagel. “At this hour in the morning?” she asked.
I was starting to get worried. If nobody orders the lard bagel, does it make a sound?
Fortunately, I soon met Kristin Stoller, a local who used to frequent Caputo Bakery. She had ordered both a lard bagel and a plain one, with a side of scallion cream cheese, to bring home for herself and her boyfriend.
“He’s anxious about the lard bagel,” she told me, but she was hoping to convert him.
I asked if she would do a taste test. “Just like the bread!” she said after taking a bite. “This is perfection.”
Her enthusiasm seemed to be contagious. The first customer I’d spoken with came up to me, this time with a lard bagel in hand. I’d piqued her curiosity. “It’s a savory explosion,” she said.
Outside, I found a customer named Kendra Koch sitting on a bench with her dog, Pom Pom. She, too, had ordered the lard bagel, topped with olive cream cheese.
“It tastes like pizza,” she said as Pom Pom angled toward the bagel, seemingly longing for a bite.
I summoned my courage and ordered one sans toppings, figuring it had enough going on flavor-wise to stand on its own. One bite revealed a cheesy, peppery richness. I wasn’t sure I tasted the lard, but I also wasn’t sure if I was supposed to. My official verdict: delicious.
It was just too bad that my kosher friends couldn’t try it. I’m holding out hope that the schmaltz bagel will catch on next.
The post Brooklyn’s new ‘lard bagel’ is not kosher. But it is delicious. appeared first on The Forward.
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Yiddish Modernism and the political tumult in the 1930s
אין די 1920ער און 1930ער יאָרן האָט דער זשורנאַל „אין זיך“ געדינט װי אַ טריבונע פֿאַר מאָדערניסטישע עקספּערימענטן אין דער אַמעריקאַנער ייִדיש־ליטעראַטור. צו די „אינזיכיסטן“ האָבן געהערט יעקבֿ גלאַטשטײן, אַהרן גלאַנץ־לעיעלעס, ה. לײװיק, שלמה שװאַרץ, יהודה לײב טעלער און אַנדערע.
װי מען קען טרעפֿן פֿונעם זשורנאַלס נאָמען, זײַנען די דאָזיקע ליטעראַטן געװען פֿאַרטאָן אין שעפֿערישע חקירות אַרום דעם אײגענעם „זיך“. און טאַקע, אין די 1920 יאָרן האָט „אין זיך“ ניט געהאַט קײן אינטערעס צו די פּאָליטישע דאגות־היום.
אָבער דאָס האָט זיך געביטן נאָך 1934, װען גלאַטשטײן איז געװאָרן דער רעדאַקטאָר פֿונעם זשורנאַל. דער דאָזיקער תּקופֿה איז געװידמעט דאָס נײַע בוך פֿון איתי זוטרא (אוניװערסיטעט פֿון מאַניטאָבאַ, קאַנאַדע) „אינזיכיזם: ייִדיש־דיכטונג און די ייִדישע אידענטיטעט אין אַמעריקע אין די 1930ער יאָרן“.
גלאַטשטײן האָט פֿאַרטײדיקט די שעפֿערישע אױטאָנאָמיע פֿונעם דיכטער קעגן די אַנגאַזשירטע קאָמוניסטישע קריטיקער װי אַלכּסנדר פּאָמעראַנץ, װאָס האָבן געפֿאָדערט, אַז ליטעראַטור זאָל דינען די אינטערעסן פֿון די פּראָלעטאַרישע מאַסן.
אַזױ איז גלאַטשטײנס אײגענע פּאָעטישע שאַפֿונג געװאָרן אַ מין פּאָליטישע פּאָזיציע. די דאָזיקע פּאָליטיק, האַלט זוטרא, האָט משפּיע געװען אויף זײַן ליטעראַרישן סטיל און דעם סטיל פֿון אַנדערע מחברים פֿון „אין זיך“.
גלאַטשטײן האָט געעפֿנט די זײַטן פֿון „אין זיך“ פֿאַר פּאָליטישע װיכּוחים. ער אַלײן איז אַרױס מיט אַ פֿאָרשלאָג צו שאַפֿן אַ פּאַרטײ, װאָס זאָל זײַן אי פּאָליטיש ראַדיקאַל אי ייִדישיסטיש, הגם קײן פּראַקטישע פּראָגראַם האָט ער ניט פֿאָרגעלײגט.
להיפּוך צו אַנדערע ראַדיקאַלע פּאַרטײען, קודם־כּל דער קאָמוניסטישער, איז דער הױפּטציל פֿון גלאַטשטײנס פּאַרטײ געװען צו פֿאַרטײדיקן ייִדישע נאַציאָנאַלע אינטערעסן. דאָס איז געװען ספּעציעל װיכטיק אין דער צײַט װען דער אַנטיסעמיטיזם האָט געהאַלטן אין אײן װאַקסן אין אײראָפּע.
גלאַטשטײן האָט פֿאַרבעטן ייִדישע ליטעראַטן אַרומצורעדן זײַן פּראָיעקט אױף די זײַטן פֿונעם זשורנאַל. לרובֿ זײַנען זײ ניט געװען אײַנשטימיק מיט גלאַטשטײן. דער עיקר זײַנען זײ געװען קעגן דער אידײ, אַז די אינטעלעקטואַלן דאַרפֿן װערן פּאָליטישע אָנפֿירער פֿון די מאַסן.
חוץ דעם, װי עס האָט באַמערקט חיים זשיטלאָװסקי, זײַנען שױן דאָ געװען גענוג פּאָליטישע פּאַרטײען אין װעלכע ייִדן האָבן זיך אַקטיװ באַטײליקט. צו שאַפֿן נאָך אַ פּאַרטײ װאָלט ניט געהאָלפֿן צו פֿאַרבעסערן דעם מצבֿ פֿון ייִדן.
דער אינזיכיזם, האַלט זוטרא, איז בטבֿע געװען עקלעקטיש סײַ פּאָעטיש און סײַ פּאָליטיש. מען האָט ניט געהאַלטן פֿון טראַדיציאָנעלע זשאַנערס און סטילן. אָפֿט מאָל האָט מען עקספּערימענטירט מיט מישן פּראָזע און פֿערזן.
אין די 1930ער יאָרן האָבן די ליטעראַרישע עקספּערימענטן באַקומען אַ פּאָליטישן אַקצענט. סײַ אין דער קונסט און סײַ אין דער פּאָליטיק האָבן די אינזיכיסטן געזוכט אַן ענטפֿער אױף דער עיקר־פֿראַגע: װאָס איז דער עצם פֿונעם ייִדישן „זיך“ אין אַמעריקע אין דער מאָדערנער תּקופֿה?
דער אינזיכיזם איז געװאָרן אַ נײַער מין ייִדישיזם: אַ קולטורעלע און פּאָליטישע אידעאָלאָגיע, װאָסער ציל איז געװען צו פֿאַראײניקן פֿאַרשײדענע פּאָליטישע שטרעמונגען אױפֿן סמך פֿון דער ייִדישער שפּראַך און דער מאָדערנער װעלטלעכער ייִדיש־קולטור.
גלאַטשטײן האָט געגלױבט, אַז װערטער דאַרפֿן טראָגן דעם װירקלעכן אמת, בפֿרט אין די צײַטן, װען כּלערלײ טאָטאַליטאַרישע רעזשימען האָבן פֿאַרשפּרײט ליגנס פֿאַר די צװעקן פֿון זײער מערדערישער פּראָפּאַגאַנדע.
אינעם בוך לידער „ייִדישטײַטשן“, װאָס איז אַרױס אין װאַרשע אין 1937, האָט גלאַטשטײן געפּרוּװט דערגרײכן די טיפֿסטע פֿאָנעטישע און לעקסישע װאָרצלען פֿון דער ייִדישער שפּראַך.
אין די שורות „אַלטער בױם, פֿעלדז און שטאַם / כ׳קום צו דיר מיט ברױט און גראַם“ דריקט גלאַטשטײן אױס זײַן פּאָזיציע לגבי דער ייִדישער קולטור־ירושה. ער קומט מיט זײַן אַמעריקאַנער „ברױט און גראַם“ צו דעם „אַלטן בױם“ פֿון ייִדיש כּדי צו שעפּן שפּראַכלעסע יניקה פֿאַר זײַן פּאָעזיע.
זוטרא אַנטפּלעקט אין „ייִדישטײַטשן“ סאַטירישע אונטערטענער, װאָס מאַכן חוזק סײַ פֿון די פֿאַשיסטן און קאָמוניסטן און סײַ פֿון די אַמעריקאַנער אַסימילאַטאָרן.
די צװײטע צענטראַלע פֿיגור אינעם אינזיכיזם איז געװען דער דיכטער, קריטיקער און זשורנאַליסט אַהרן גלאַנץ־לעיעלעס. אין 1937, אײנצײַטיק מיט גלאַטשײטנס „ייִדישטײַטשן“, איז אַרױס גלאַנץ־לעיעלעס בוך לידער „פֿאַביוס לינד“.
אין הסכּם מיט די עסטעטישע פּרינציפּן פֿונעם אינזיכיזם איז דאָס דאָזיקע בוך אַ מישמאַש פֿון סטילן, זשאַנערס און שטאַנדפּונקטן, װאָס זײַנען פֿאַרקניפּט דורך דער פֿיגור פֿונעם הױפּטהעלד. דאָס איז אַ פּאָעטישער סך־הכּל פֿונעם איניזכיסטישן פּעריאָד אין לעיעלעסעס שאַפֿונג, האַלט זוטרא.
„פֿאַביוס לינד“ האָט באַקומען התלהבֿותדיקע אָפּרופֿן מצד די קריטיקער. גלאַטשטײן האָט געהאַלטן דאָס בוך פֿאַר דער „ערשטער גרױסשװוּנגיקער און גרױסשטאָטישער פּאָעמע אין דער ייִדישער פּאָעזיע“, און ה. לײװיק האָט עס געלױבט פֿאַר זײַן „אָרגאַנישער גאַנצקײט“.
די פֿיגור פֿון פֿאַביוס לינד איז ניט קײן אױטאָביאָגראַפֿישע. זוטרא מאַכט אַ פּרוּװ צו אַנטפּלעקן די פֿאַרפּלאָנטערטע באַציִונגען צװישן דעם מחבר אַהרן גלאַנץ־לעיעלעס, זײַן פּאָעטישער פּערזאָן אַ. לעיעלעס, און זײַן אױסגעטראַכטן „אַלטער עגאָ“ — פֿאַביוס לינד.
לינד פֿיגורירט אינעם בוך װי אַ צעשפּאָלטענע פּערזענלעכקײט: „פֿאַביוס לינד פֿיל לעבנס פֿירט ער“. ער איז סײַ אַ פּראָדוקט און סײַ אַ קרבן פֿון זײַן תּקופֿה.
לינד האָט ספֿקות װעגן כּלערלײ פּראָיעקטן צו לײזן די „ייִדישע פֿראַגע“, אינעם סאָװעטישן ביראָבידזשאַן אָדער אינעם העברעיִש־רעדנדיקן ייִשובֿ אין ארץ־ישׂראל.
חוץ לידער האָט גלאַנץ געשריבן פּאָליטישע קאָמענטאַרן אין דער ליבעראַלער צײַטונג „דער טאָג“. להיפּוך צו גלאַטשטײן האָט ער ניט פֿאַרטראַכט קײן אײגענע פּאָליטישע פּראָיעקטן. זײַן פּאָליטישער שטאַנד איז געװען אין הסכּם מיטן פּראָגרעסיװן הױפּטשטראָם פֿון פֿראַנקלין רוזװעלטס „ניו דיל“.
דער לעצטער נומער פֿון „אין זיך“ איז אַרױס אין 1940, װען אײראָפּע איז שױן געשטאַנען אױפֿן שװעל פֿונעם חורבן. דער קאָנפֿליקט צװישן אַלװעלטלעכקײט און ייִדישקײט, װאָס איז געװען די צענטראַלע טעמע פֿון די אינזיכיסטישע חקירות, איז געלײזט געװאָרן לטובֿת ייִדישקײט.
גלאַטשטײן האָט פּראָקלאַמירט: „אַ גוטע נאַכט, ברײטע װעלט. […] אױף מײַן אײגענעם געבאָט גיי איך צוריק אין געטאָ“. דאָס איז געװען דער סוף פֿונעם ייִדישן מאָדערניזם, פֿאַרסך־הכּלט זוטרא.
די פּאָעטישע קולטור־ירושה פֿון די אינזיכיסטן איז פֿאָרגעשטעלט געװאָרן פֿאַרן ענגליש־שפּראַכיקן עולם אין דער פּרעכטיקער צװײ־שפּראַכיקער אַנטאָלאָגיע „אַמעריקאַנער ייִדישע פּאָעזיע“, װאָס איז אַרױס אין 1986 אונטער דער רעדאַקציע פֿון בנימין און באַרבאַראַ האַרשאַװ.
אין דער הקדמה האָט בנימין האַרשאַװ פּרטימדיק אַנאַליזירט די פֿאָרמעלע און סטיליסטישע חידושים, װאָס די אינזיכיסטן האָבן אַרײַנגעבראַכט אין דער ייִדישער פּאָעזיע אין די 1920ער יאָרן, אָבער ער האָט קױם באַרירט זײער פּאָליטיק.
זוטראס בוך באַטראַכט די אינזיכיסטישע שעפֿערישקײט אונטער אַן אַנדערן קוקװינקל. אין די 1930ער יאָרן זײַנען פּאָליטיק און פּאָעזיע געװאָרן נאָענט צונויפֿגעפֿלאָכטן אין די װערק פֿונעם לעצטן דור אַמעריקאַנער ייִדישעמאָדערניסטן.
The post Yiddish Modernism and the political tumult in the 1930s appeared first on The Forward.
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I never saw myself in Barbie. Would ‘Hanukkah Barbie’ have changed that?
I wasn’t really a Barbie kid. While I occasionally played with my sister’s hand-me-down Barbies, I preferred American Girl dolls. They were Barbie’s chunkier, cherubic counterparts, each representing a girl from a different period in history and accompanied by a series of historical-fiction books about her life. I devoured those books, including the story of Rebecca Rubin, a 9-year-old Russian-Jewish immigrant living on the Lower East Side in the early 1900s.
So when Mattel released its first Hanukkah Barbie last week — officially marketed as the “Barbie Holiday Sweater Doll” — I wondered whether she would have appealed to me when I was growing up. Would her Jewishness have made her feel more relatable than that blonde-haired, blue-eyed, impossibly proportioned bombshell?
As it turns out, I wasn’t the only one thinking about what it means for Barbie to look Jewish. Shortly after her release, Hanukkah Barbie set off a spirited debate over her appearance. Her nose seemed slightly more prominent than the default Barbie button nose, raising questions about whether Hanukkah Barbie’s face reinforced Jewish stereotypes, or if her distinctive nose reflected a good-faith effort to give the doll recognizably Jewish features.
It was at least clear that Mattel did its homework about the Festival of Lights. The hanukkiah on Barbie’s sweater has the correct number of candleholders, and the dreidels bear accurate Hebrew lettering — which is more than can be said about a lot of Hanukkah merchandise. If sales are any indication, Hanukkah Barbie is resonating. The doll, which originally retailed for about $30, is sold out, with third-party sellers now asking for as much as $345.
There have previously been Barbies modeled after Jewish celebrities, including Olympic gymnast Aly Raisman, Israeli Olympic surfer Anat Lelior and fashion designer Diane von Furstenberg. But Hanukkah Barbie is the first Barbie whose identity is simply Jewish — which means she will have the impossible task of representing Jews of all kinds. Sephardic and Ashkenazi Jews, religious and secular Jews all have to somehow find themselves in the same doll.
Complicating matters, the original blonde Barbie has arguably been Jewish all along. Ruth Handler, the daughter of Polish-Jewish immigrants, invented Barbie in 1959, naming “Barbie” after her daughter, Barbara, and “Ken” after her son, Kenneth. “Barbie is a matrilineal Jew? Love it!” one Reddit user joked last month.
But Barbie was always a little too Aryan-coded to feel Jewish to me. Her origins go back to the postwar German ideal of blonde, white femininity. Handler drew inspiration for Barbie’s look from a German toy named Bild Lilli, marketed toward men as a gag gift and sold in bars and tobacco shops. That doll, in turn, was based on the comic-strip character Lilli, characterized by Barbie’s unofficial biographer M.G. Lord as “a golddigger, exhibitionist, and floozy” who worked as a secretary while looking for a wealthy husband. Bild Lilli was manufactured by O.M. Hausser, a toy company that had produced Adolf Hitler figurines during the 1930s.
No wonder stereotypically Ashkenazi-looking Jews like me, not to mention everyone else who also didn’t fit the Barbie mold, felt left out of Barbie-land. (Which is literally everyone, given that scaled up to human size, a traditional Barbie doll’s proportions would make her unable to survive; there’d be no room for her organs in her tiny waist, and she’d have no choice other than to walk on all fours.)
Over the years, Barbie has become far more inclusive. After the debut of the “Colored Francie” doll in 1967, Barbie expanded to include dolls of different races, body types and abilities, including dolls with prosthetic limbs and wheelchairs and, in 2016, the long-awaited introduction of “curvy,” “petite” and “tall” Barbies. Mattel introduced career-themed dolls in the 1960s, evolving from fashion designer, nurse, and flight attendant to a presidential candidate Barbie in 1992.
The American Girl doll, which Mattel acquired in 1998, was part of a similar response to the limitations of the traditional fashion doll. Created by teacher Pleasant Rowland in 1986, American Girl was designed to help girls see themselves in their dolls while making history feel personal and engaging.
Of course, little kids aren’t thinking so much about the sociological implications of their toy choices. For my part, my mom bought me an American Girl look-alike doll with my brunette hair and choppy bangs, hoping that seeing myself reflected in a doll would help build my self-esteem. But I also gravitated toward a blonde-haired, blue-eyed American Girl doll that looked more Barbie-esque, which I begged my mom to buy.
Looking back, I wonder how much of the Barbie beauty standard I had subconsciously absorbed, even with an array of representative dolls at my disposal. Hanukkah Barbie may more closely resemble women like me. But changing the default cultural image of Barbie will take more than a doll with a light-up Hanukkah sweater.
The post I never saw myself in Barbie. Would ‘Hanukkah Barbie’ have changed that? appeared first on The Forward.
