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Everyone knows about Herzl. Is it time for Max Nordau, the intermarried father of Zionism, to get his due?
(JTA) — In the weeks since Israel’s latest government was sworn in, questions relating to assimilation, defining Jewish identity and what it means to be a Zionist have been central to the public and political discourse, which in some ways is perhaps more heated and divisive than it has ever been.
One useful addition to the discourse might be recalling the thought and example of an author and Zionist leader who died 100 years ago last month. Max Nordau was a central figure in the early years of the modern political Zionist movement, literally founding the Zionist Organization (today’s World Zionist Organization) with Theodor Herzl and heading multiple Zionist congresses. A physician and renowned man of letters prior to his “conversion” to Zionism following the Dreyfus Affair in France, Nordau’s joining the Zionist movement gave it a notable boost in terms of renown and respectability.
He also coined the term “Muscular Judaism” — a redefinition of what it meant to be a Jew in the modern world; a critical shift away from the traditionally insular, “meek” Jewish archetype devoted solely to religious and intellectual pursuits. The “Muscular Jew” in theory and practice was necessary in order for a modern Jewish state to be established.
Reviving interest in Nordau now is a continuation of a conversation that an Israeli historian kicked off four decades ago. The historian, Yosef Nedava, embarked on a crusade to renew interest in and appreciation of Nordau. Nedava was a proponent of Revisionist Zionism, a movement led by Zeev Jabotinsky and later Menachem Begin that was considered to be the bitter ideological rival to the Labor Zionism of David Ben-Gurion and others. Broadly speaking, Revisionist Zionism was more territorially maximalist when it came to settling the Land of Israel, and favored liberal principles as opposed to the socialist ones championed by Ben-Gurion and his colleagues.
Nedava had a penchant for fighting the battles of unsung heroes of history who he thought should be better remembered. He led a crusade to clear the name of Yosef Lishansky, the founder of the NILI underground movement that assisted the British during World War I who was executed by the Ottomans. He also worked to exonerate fellow Revisionist Zionists accused of murdering Labor Zionist leader Haim Arlozorov — an event that shook Mandatory Palestine in the early 1930s and beyond.
About Nordau, Nedava said at the time, “For 60 years he wasn’t mentioned and he was one of the forgotten figures that only a few streets were named after.”
Nedava’s sentiment was clear, even if his words were somewhat hyperbolic. Nordau had in fact been studied and cited over the years, and there were in fact at least a few streets named after him in Israel. At the official state event marking six decades since Nordau’s death, Israeli Prime Minister Menachem Begin even declared, “We never forgot Max Nordau, his teachings and his historical merits.”
Following Nedava’s efforts leading up to the 60th anniversary of Nordau’s death in 1983, Begin set up an official committee to memorialize the Zionist leader. The committee was tasked with publishing Nordau’s works, establishing events and honoring him in other ways like getting his face on a stamp “and maybe on a monetary bill,” according to Nedava.
But no bill was ever printed with Nordau’s visage, and there’s no question that Nordau never has gotten nearly the credit nor recognition that Herzl received. If the streets referenced by Nedava are any indicator, there are currently a respectable 33 streets named after Nordau in Israel, though that’s just about half of what Herzl’s got. There’s a city called Herzliya, with a massive image of the Zionist founder overlooking one of Israel’s most-trafficked highways. Nordau has a beach in Tel Aviv, a neighborhood in Netanya and a small village far in the north — but no city of his own.
Trees line alongside Nordau Avenue in Tel Aviv, March 4, 2017. (Anat Hermoni/FLASH90)
That’s not to say he didn’t have his fans. The Revisionist movement and Begin’s Herut and Likud parties idolized him, often mentioning and depicting him alongside Herzl and Vladimir Jabotinsky. Revisionist historian Benzion Netanyahu, father of Israeli Prime Minister Benjamin Netanyahu, greatly admired Nordau, even editing four entire volumes of his writings.
“Alongside Herzl, the Revisionists loved him, as he was a liberal. Yet he was also accepted and respected by those on the other side of the political spectrum,” Hezi Amiur, a scholar of Zionism and the curator of the Israeli Collection at the National Library of Israel, told me.
Like many of his generation and ilk, Nordau, himself the son of a rabbi, rejected religion and tradition as a teenager, opting to join mainstream European secular culture. He changed his name from Simon (Simcha) Maximilian Südfeld to Max Nordau. The shift in surname from Südfeld — meaning “southern field” — to Nordau — meaning “northern meadow” — was very much an intentional act for Nordau, the only son in his religiously observant family who chose northern European Germanic culture over the traditions of his fathers. He even married a Danish Protestant opera singer, a widow and mother of four named Anna Dons-Kaufmann.
In a congratulatory letter sent to Nordau following his marriage to Anna, Herzl, who was also not a particularly observant nor learned Jew, wrote:
Your concerns regarding the attitudes of our zealous circles [within the Zionist movement] regarding your mixed marriage are perhaps exaggerated. … If our project had already been fulfilled today, surely we would not have prevented a Jewish citizen, that is, a citizen of the existing Jewish state, from marrying a foreign-born gentile, through this marriage she would become a Jew without paying attention to her religion. If she has children, they will be Jews anyway.
This particular vision of Herzl’s has certainly not come to fruition, and the topic remains a particularly heated one, continuing to roil the Israeli political system, and — no less — Israel-Diaspora relations.
Similar political forces to those that have kept this particular Herzlian vision at bay may have also been responsible for ensuring that Nordau’s impressively whiskered face never made its way onto Israeli currency.
According to one report, Begin’s Likud government abandoned its efforts to get Nordau’s onto a shekel note in 1983 in order to avoid a potential coalition crisis. The concern was that the religious parties that were part of the ruling coalition could become outraged at the prospect of having someone married to a non-Jew on Israeli money. Whether the report was fully accurate or not, the sentiments behind such a potential coalition scare are certainly familiar to anyone following contemporary Israeli politics.
Nonetheless, perhaps the two most influential religious Zionist rabbis of the 20th century, Rabbi Abraham Isaac HaKohen Kook and his son, Rabbi Zvi Yehuda, not only somewhat overlooked Nordau’s assimilationist tendencies and intermarriage, they even celebrated the man and his vision.
The elder Rabbi Kook, who served as the rabbi of Jaffa, Jerusalem and the Land of Israel in the opening decades of the 1900s, uncompromisingly criticized some of Nordau’s views, especially with respect to the separation of religion from Zionism. But he was a big fan of Nordau’s “Muscular Judaism,” writing among other things, that:
…a healthy body is what we need, we have been very busy with the soul, we have forgotten the sanctity of the body, we have neglected physical health and strength, we have forgotten that we have holy flesh, no less than we have the holy spirit… Through the strength of the flesh the weakened soul will be enlightened, the resurrection of the dead in their bodies.
Decades later his son, likely the most influential Israeli religious Zionist spiritual leader until his death in 1982, defined Nordau (as well as seminal Hebrew poet Shaul Tchernichovsky, who also married a non-Jew) as a “baal tshuvah” — a term imprecisely translated as “penitent” that is generally used to refer to non-observant Jews who become more religiously observant. Yehuda based his designation on a Talmudic teaching that “Anyone who transgresses and is ashamed of it is forgiven for all of his sins.”
Like anyone, Max Nordau probably regretted and felt ashamed of various decisions and actions in his life, but marrying a non-Jewish woman does not seem to be one of them. He and Anna stayed married for decades until his death in 1923.
Both Kooks were able to overlook the decidedly non-religious (if not outright anti-religious) life Nordau chose to lead. Instead of his personal choices, they focused on the central contribution he made to ensuring the reestablishment of a Jewish home in its ancestral land.
The majority of Israel’s current ruling coalition claims to be the ideological descendants of Begin and the Rabbis Kook, men who managed to have great admiration for the teachings and achievements of Nordau, even if they may have found his anti-religious, assimilationist tendencies and intermarriage reprehensible. Nedava wanted Israel to learn from Nordau 40 years ago. It’s possible the country still could today — if only the striking level of tolerance and respect with which he was considered in the past can still be summoned.
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The Jewish friendship that let David Hockney experience ‘dangerous perfection’
Think of the British painter David Hockney, who died Thursday at 88, and you think of color. 1967’s “A Bigger Splash,” almost certainly his most famous work, is a study in blue so profound that it’s nearly synesthetic: The pool is such a saturated cool that you can feel the water lap your feet, and the sky so rich with California sunlight that your shoulders burn. When Hockney turned more toward landscapes in later years, trees came in every color of the rainbow — here a pink trunk, there a purple — and roads were streaked salmon and teal.
Which makes it stranger that one of the works of his that I find most evocative has no color at all. It’s a 1975 pen and ink drawing of the American Jewish artist R.B. Kitaj, one of Hockney’s dearest friends, sitting on a bench outside an art school in Vienna.
Kitaj, head propped in his hand, looks out toward the left side of the page. His face is the lone area of detail in a scene thrown together with brisk, expressive lines. There is a sense of place around him, but that place is in the act of disappearing. As the scene spreads to the right and lower edges of the page — the areas that would fall outside Kitaj’s line of sight — it ceases to exist. Kitaj’s bench is slatted, rounded and real, but the bench abutting it is depicted in a few brief strokes. The buildings and street are sketched with light attention within what seems to be Kitaj’s periphery line, and are nonexistent beyond it.
The picture is a study of a man in deep focus. Hockney draws Kitaj’s head — and by inference, everything within it — as real and lifelike. But beyond the scope of Kitaj’s vision — the material the world presents him, possibly to be made into art — Hockney shows his surroundings as being valuable only as perspective lines, helping to situate the subject in space.
To be caught thinking is a vulnerable experience. To have someone restore your sense of your own physical self is a shock. By sketching Kitaj in his moment of remove, Hockney gave a renowned and somewhat glamorous friendship a sense of life. And he gave a sense of life, too, to the thing that made his own art so attractive: the impression of a rare and gorgeous intensity of vision, one that could draw a viewer’s attention so completely that it seemed what was on the canvas was the only real thing on earth.
In his drawing of Kitaj, the line is blurred between his subject’s concentration and his own. Is it really that Kitaj is so immersed in the act of seeing — or that Hockney is, his gaze so rapt upon his friend as to make him able to capture, briefly, what it was like to see through Kitaj’s eyes?
From the first days of their friendship at the Royal College of Art, Hockney and Kitaj existed on two planes for one another: human and artistic. As each worked to find the right way to reflect their own humanity in their art, their concepts of both themselves and their work influenced one another. “I was painting about my Jews and my books and Hockney was just coming out of the closet, so I said paint that,” Kitaj once said. And another time: “He switched to his gay culture as I began on my Jewish culture in its first forms.”
When Kitaj married the painter Sandra Fisher in 1983 — after Hockney introduced them in the 1970s — Hockney was his best man. “Those orthodox Rabbis had never seen such a gang under the chuppa,” Hockney told 032c magazine in 2025. At that moment, he said, “life for me had reached a dangerous perfection.”
A “dangerous perfection.” What did that mean? I see a glimpse of the answer in Hockney’s drawing of Kitaj — a sense of connection so complete as to threaten the boundaries of selfhood. At Kitaj’s wedding, Hockney experienced that threat as a kind of transcendence: Look, how wonderful being alive among other people can be. The experience captured in his drawing of Kitaj is different, but related. It’s that of a kind of looking, and seeing, that briefly gives total knowledge.
That kind of completeness is one of the aims of friendship, and also of art. There will be much to miss about Hockney, an artist who was easy to love. But the rare experience of absolute immersion that his best work gave its viewers may have made, out of all he accomplished, the biggest splash.
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Aristotle, Jewish ethics and the vexing case of Graham Platner
In last Tuesday’s Democratic Senate primary in Maine, nearly three quarters of voters decided that Graham Platner — Iraq War veteran, oysterman, Reddit misogynist and SS tattoo bearer — was their best hope to defeat the Republican incumbent, Susan Collins, come November. While the result was wildly cheered by his supporters, other Democrats and independents were left deeply uneasy.
There are good reasons, philosophical no less than political, for this disquiet. For some Democrats, the winning approach to the election is not necessarily one that leads to victory, but instead one that leads from virtue.
Much attention has been given to the political issues raised by Platner’s candidacy. His embrace of economic populism and excoriation of our country’s oligarchy, his denunciation of forever wars and defense of the common man were and remain compelling stances. That Platner speaks his own mind, and does so simply but rarely simplistically, rather than from a script bolted together by handlers, is clearly a plus as well.
But the matter of his character also raises a serious ethical issue not just for Platner, but also for those who voted for him this spring and plan to do so again this fall. It is less a matter of achieving a good result, than of affirming the good itself.
Moral philosophy comes in three flavors: consequentialism, deontology, and virtue ethics. For reasons of space, let’s focus on the first and last. As the name suggests, consequentialism focuses not on the means but instead on the ends. But this does not mean, as some think, that any end can justify any means. Instead, philosophical consequentialists argue that acts must be judged by a simple measure: seeking the greatest good at the least moral cost.
For a hypothetical example, say I have a student who is floundering in one of my classes. They are doing their best, but for various reasons their best will probably not help them avoid a failing grade. Afraid to disappoint or depress the student, I allow them to continue in the class. Consequently, the student sinks rather than swims by semester’s end. Or, instead, I can sit down with the student earlier in the semester and suggest that they withdraw today and try again a later day when they are better prepared. The result is the least cruel and most good: some suffering in the short term rather than greater suffering in the long run.
Yet, consequentialism can be complicated. Consider the election of John Fetterman to the Senate in 2022. Faced by the prospect of voting for the Republican candidate, Democrats and independents gave Fetterman the winning margin despite a stroke he suffered during the campaign, one that raised serious questions about his capacity to hold the office. For reasons that are hard to parse, Fetterman has since broken with his fellow Democrats on several vital issues.
Rather than realizing the greater good, some Pennsylvania voters may now realize their reasoning was misplaced.
This brings us to virtue ethics, which is now enjoying a second wind among moral philosophers. Inspired by Aristotle’s Nicomachean Ethics, virtue ethicists are less concerned with actions than they are with character. As the philosopher Todd May writes in his book The Decent Life, the key question for consequentialists (and deontologists) is “How should I act?” But for those who promote virtue ethics, the question is “How should I live?”
By this, they mean what Aristotle seems to have meant: how can we live a happy or flourishing life? The answer is by living that life in accord with virtue.
Simply put, virtues are those traits of character — think bravery and constancy, sagacity and generosity—crucial to human flourishing. And to flourish as humans requires a deep disposition to see and feel, choose and respond to the world and others in ways that align with those virtues. In the words of the late Alasdair MacIntyre, the philosopher who reintroduced virtue ethics to modern readers, “The exercise of the virtues is itself a crucial component of the good life for man.”
Inevitably, just as with the other ethical theories, there are problems with virtue ethics. But there are also advantages, principally that it seeks to build character rather than build a calculus of the highest good. This brings us back to Graham Platner. What is at issue with his campaign is not just the character of the candidate, but the character of the nation we wish to realize. The unavoidable question is not whether the ends justifies the means, but whether the means justifies the end—in this case, a nation dedicated not to winning a Senate majority, but to one dedicated to reversing the waning of virtue. Even if this means giving Susan Collins 6 more years.
Modern Jewish thinkers find ties between pagan and Jewish ethics. Yonatan Brafman, who teaches at the Jewish Theological Seminary, points to fascinating parallels between the writings of Aristotle and the medieval philosopher Moses Maimonides. The latter, Brafman suggests, sought various ways to encourage the practice of generosity. “Fulfilling the commandment of matanot le-’evyonim (gifts to the poor) and even prioritizing it over other commandments both expresses and fosters the virtue of generosity,” Brafman writes. “Moreover, in Maimonides’ view, this virtue is central to human flourishing. Generosity enables an individual to achieve divine joy.”
Of course, the exercise of generosity should apply to Platner, a man who insists that he has changed. Come November, we will learn whether this is true for our nation. As for Platner, who insists he has changed, it may take much longer for all of us to know.
The post Aristotle, Jewish ethics and the vexing case of Graham Platner appeared first on The Forward.
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What does it say that Gwyneth Paltrow is advertising luxury Israeli real estate?
What does Gwyneth Paltrow have to do with a new luxury apartment building in Tel Aviv suburb Herzliya?
Not much, it seems, judging from a new ad that dropped this week. It features Paltrow going on a morning jog in the city — New York City, that is. She wakes up, voices some pat complaints about why “mornings have to be so early” and how her “coffee needs a coffee,” before she heads to Central Park. She comes home, showers, then asks her driver to take her to 51 Park.
Her driver asks if she means New York. “Herzliya, Israel,” she clarifies, smiling into the camera, as though the black SUV can drive across the ocean.
The ad makes so little sense that my first instinct was to think that it must be some sort of AI rendition of Paltrow. But a LinkedIn post about the project, from Gabi Attal, the CEO of the ad agency Why Worry, which made it, says that they did indeed shoot the ad in real life, in New York City, and that Paltrow is the face of the ad campaign behind a luxury apartment building called 51Park in Herzliya.
51Park is the name — though seemingly not the address — of an enormous new apartment complex that does not appear to exist yet; the website for the building is written in future tense. In renderings, two 51-story glossy towers, with — depending on which part of the website you read — either 636 or 733 apartments total, shine over a park. The neighborhood, it promises, is about to become the beating heart of Herzliya, bounded by highways, the light rail and Herzliya Park.
Paltrow, who is Jewish, has hawked a lot of weird products in her time — vagina-scented candles, anyone? And in some ways, the luxury building makes sense as a product for the actress, who has often flaunted her wealthy lifestyle. But everything else about the 51Park campaign places it back into Paltrow’s stranger offerings.
First off, of course, is the simple setting of the ad, which is nowhere near the apartment building Paltrow is lending her face to.
“To bring this architectural masterpiece to the Israeli audience, we needed a figure who effortlessly embodies international elegance, a premium lifestyle and uncompromising quality,” Attal wrote in the LinkedIn post about the ad.
No one behind the ad responded to my questions about how Paltrow was selected except the director’s agent, Tal Nathan, who said that he couldn’t comment beyond saying the actress “looks absolutely fantastic.” Still, Paltrow certainly embodies a certain kind of “premium lifestyle” — her lifestyle brand, Goop (tagline: “beauty as wellness”), sells such wealth signifiers as a $425 black tank top and a $55 “sex oil,” and also partners with other luxury brands to market expensive jewelry, clothing, and wellness accessories via Paltrow’s own website as “Gwyneth’s picks.” (These include a $225 “eyelift bioremodeling peptide matrix” and a cream for “mindfulness and intuition.”)
The actress has made her name, at least since her Oscar win in 1999, by defining an ideal of minimalist, luxurious perfection — one with little care for qualities like accessibility, approachability or reality. (She had to pay a fine after Goop sold bespoke jade eggs promising questionable health benefits for one’s “yoni.”) In fact, part of her allure is her lack of those values. Her aesthetic seeks to soar above plebian concerns like pragmatism or cost. Who cares if that $491 pewter cocktail strainer requires regular polishing to maintain its silver sheen? It’s covetable. Similarly, who cares where your luxury building is, the 51Park ad seems to say; the important part is the luxury.
Still, it seems odd to market the building to Israelis via an ad filmed in New York City, in English. Sure, New York might signify wealth and luxury in the international market. But the ad doesn’t highlight the amenities 51Park actually offers, such as proximity to Herzliya Park; it shows Paltrow in a luxury apartment in New York with convenient access to a different, and more famous, park: Central Park.
Instead, it feels as though the ad is directed at Americans, selling the idea that New York City and Herzliya are the same. That’s patently absurd though — even if we were to equate Tel Aviv and NYC, which are really not very similar outside of being their respective countries’ most cosmopolitan cities, Herzliya is neither; it’s a separate, much smaller city. Which means Herzliya is, at best, Hoboken. Perhaps that’s why Paltrow didn’t even bother flying to Israel to film the ad.
Marketing an Israeli home to Americans, however, is a controversial proposition. Over the past couple of years, Israeli companies selling homes and land to Jewish Americans, often at fairs held in synagogues, have been a target for protests. Sure, Herzliya is not in the West Bank. But for an actor to wade into obvious controversy like this, especially when she has a new major project coming up — starring as Belle Burden in an adaptation of the heiress’ best-selling memoir Strangers — is a confusing choice.
The ad was reposted by viral celebrity gossip account PopBase, leading to thousands of retweets and comments accusing her of supporting, as many commenters put it, “gwynocide.” Others said it was tone deaf to market luxury apartment buildings only a few hundred miles from razed apartments in Gaza, and compared her to the Nazi wife who enjoys her garden outside Auschwitz in the Oscar-winning film The Zone of Interest.
Yet, in the ad, Paltrow seems blissfully unaware of all that, or at least doesn’t betray the slightest political statement. It’s not the first time Paltrow has been impressively out of step with public opinion — for example, saying that being a mother while working on movie sets is harder than being a “regular” working mother who is not extremely wealthy and famous, or that she would rather die than let her child eat a “Cup-a-Soup” and would rather do crack than eat cheese out of a tin.
Paltrow’s serene smile in the ad implies she can just float above the political realities tied to Israel without touching them. The idea that one can move to Israel and live a life indistinguishable from the one you once had on Park Ave in NYC, is fundamentally a political statement, of course; not everyone has that freedom of movement, whether due to financial or political realities. But Paltrow has not responded to criticism online or to journalists reaching out to ask what she meant to say with the ad. Though she voiced support for the hostages after Oct. 7, she hasn’t implied that her ad for 51Park is any kind of statement. In fact, she’s carefully avoided making one.
Instead, Paltrow — as is so often the case with the actress famed for her snobbery — has demonstrated that she is not as interested in Israel, Gaza, the war, or Judaism as she is in the disembodied ideal of luxury. As she once said, she “can’t possibly pretend to be someone who makes $25,000 a year.” The rest isn’t important; she can ignore it.
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