Everyone knows about Herzl. Is it time for Max Nordau, the intermarried father of Zionism, to get his due?
(JTA) — In the weeks since Israel’s latest government was sworn in, questions relating to assimilation, defining Jewish identity and what it means to be a Zionist have been central to the public and political discourse, which in some ways is perhaps more heated and divisive than it has ever been.
One useful addition to the discourse might be recalling the thought and example of an author and Zionist leader who died 100 years ago last month. Max Nordau was a central figure in the early years of the modern political Zionist movement, literally founding the Zionist Organization (today’s World Zionist Organization) with Theodor Herzl and heading multiple Zionist congresses. A physician and renowned man of letters prior to his “conversion” to Zionism following the Dreyfus Affair in France, Nordau’s joining the Zionist movement gave it a notable boost in terms of renown and respectability.
He also coined the term “Muscular Judaism” — a redefinition of what it meant to be a Jew in the modern world; a critical shift away from the traditionally insular, “meek” Jewish archetype devoted solely to religious and intellectual pursuits. The “Muscular Jew” in theory and practice was necessary in order for a modern Jewish state to be established.
Reviving interest in Nordau now is a continuation of a conversation that an Israeli historian kicked off four decades ago. The historian, Yosef Nedava, embarked on a crusade to renew interest in and appreciation of Nordau. Nedava was a proponent of Revisionist Zionism, a movement led by Zeev Jabotinsky and later Menachem Begin that was considered to be the bitter ideological rival to the Labor Zionism of David Ben-Gurion and others. Broadly speaking, Revisionist Zionism was more territorially maximalist when it came to settling the Land of Israel, and favored liberal principles as opposed to the socialist ones championed by Ben-Gurion and his colleagues.
Nedava had a penchant for fighting the battles of unsung heroes of history who he thought should be better remembered. He led a crusade to clear the name of Yosef Lishansky, the founder of the NILI underground movement that assisted the British during World War I who was executed by the Ottomans. He also worked to exonerate fellow Revisionist Zionists accused of murdering Labor Zionist leader Haim Arlozorov — an event that shook Mandatory Palestine in the early 1930s and beyond.
About Nordau, Nedava said at the time, “For 60 years he wasn’t mentioned and he was one of the forgotten figures that only a few streets were named after.”
Nedava’s sentiment was clear, even if his words were somewhat hyperbolic. Nordau had in fact been studied and cited over the years, and there were in fact at least a few streets named after him in Israel. At the official state event marking six decades since Nordau’s death, Israeli Prime Minister Menachem Begin even declared, “We never forgot Max Nordau, his teachings and his historical merits.”
Following Nedava’s efforts leading up to the 60th anniversary of Nordau’s death in 1983, Begin set up an official committee to memorialize the Zionist leader. The committee was tasked with publishing Nordau’s works, establishing events and honoring him in other ways like getting his face on a stamp “and maybe on a monetary bill,” according to Nedava.
But no bill was ever printed with Nordau’s visage, and there’s no question that Nordau never has gotten nearly the credit nor recognition that Herzl received. If the streets referenced by Nedava are any indicator, there are currently a respectable 33 streets named after Nordau in Israel, though that’s just about half of what Herzl’s got. There’s a city called Herzliya, with a massive image of the Zionist founder overlooking one of Israel’s most-trafficked highways. Nordau has a beach in Tel Aviv, a neighborhood in Netanya and a small village far in the north — but no city of his own.
Trees line alongside Nordau Avenue in Tel Aviv, March 4, 2017. (Anat Hermoni/FLASH90)
That’s not to say he didn’t have his fans. The Revisionist movement and Begin’s Herut and Likud parties idolized him, often mentioning and depicting him alongside Herzl and Vladimir Jabotinsky. Revisionist historian Benzion Netanyahu, father of Israeli Prime Minister Benjamin Netanyahu, greatly admired Nordau, even editing four entire volumes of his writings.
“Alongside Herzl, the Revisionists loved him, as he was a liberal. Yet he was also accepted and respected by those on the other side of the political spectrum,” Hezi Amiur, a scholar of Zionism and the curator of the Israeli Collection at the National Library of Israel, told me.
Like many of his generation and ilk, Nordau, himself the son of a rabbi, rejected religion and tradition as a teenager, opting to join mainstream European secular culture. He changed his name from Simon (Simcha) Maximilian Südfeld to Max Nordau. The shift in surname from Südfeld — meaning “southern field” — to Nordau — meaning “northern meadow” — was very much an intentional act for Nordau, the only son in his religiously observant family who chose northern European Germanic culture over the traditions of his fathers. He even married a Danish Protestant opera singer, a widow and mother of four named Anna Dons-Kaufmann.
In a congratulatory letter sent to Nordau following his marriage to Anna, Herzl, who was also not a particularly observant nor learned Jew, wrote:
Your concerns regarding the attitudes of our zealous circles [within the Zionist movement] regarding your mixed marriage are perhaps exaggerated. … If our project had already been fulfilled today, surely we would not have prevented a Jewish citizen, that is, a citizen of the existing Jewish state, from marrying a foreign-born gentile, through this marriage she would become a Jew without paying attention to her religion. If she has children, they will be Jews anyway.
This particular vision of Herzl’s has certainly not come to fruition, and the topic remains a particularly heated one, continuing to roil the Israeli political system, and — no less — Israel-Diaspora relations.
Similar political forces to those that have kept this particular Herzlian vision at bay may have also been responsible for ensuring that Nordau’s impressively whiskered face never made its way onto Israeli currency.
According to one report, Begin’s Likud government abandoned its efforts to get Nordau’s onto a shekel note in 1983 in order to avoid a potential coalition crisis. The concern was that the religious parties that were part of the ruling coalition could become outraged at the prospect of having someone married to a non-Jew on Israeli money. Whether the report was fully accurate or not, the sentiments behind such a potential coalition scare are certainly familiar to anyone following contemporary Israeli politics.
Nonetheless, perhaps the two most influential religious Zionist rabbis of the 20th century, Rabbi Abraham Isaac HaKohen Kook and his son, Rabbi Zvi Yehuda, not only somewhat overlooked Nordau’s assimilationist tendencies and intermarriage, they even celebrated the man and his vision.
The elder Rabbi Kook, who served as the rabbi of Jaffa, Jerusalem and the Land of Israel in the opening decades of the 1900s, uncompromisingly criticized some of Nordau’s views, especially with respect to the separation of religion from Zionism. But he was a big fan of Nordau’s “Muscular Judaism,” writing among other things, that:
…a healthy body is what we need, we have been very busy with the soul, we have forgotten the sanctity of the body, we have neglected physical health and strength, we have forgotten that we have holy flesh, no less than we have the holy spirit… Through the strength of the flesh the weakened soul will be enlightened, the resurrection of the dead in their bodies.
Decades later his son, likely the most influential Israeli religious Zionist spiritual leader until his death in 1982, defined Nordau (as well as seminal Hebrew poet Shaul Tchernichovsky, who also married a non-Jew) as a “baal tshuvah” — a term imprecisely translated as “penitent” that is generally used to refer to non-observant Jews who become more religiously observant. Yehuda based his designation on a Talmudic teaching that “Anyone who transgresses and is ashamed of it is forgiven for all of his sins.”
Like anyone, Max Nordau probably regretted and felt ashamed of various decisions and actions in his life, but marrying a non-Jewish woman does not seem to be one of them. He and Anna stayed married for decades until his death in 1923.
Both Kooks were able to overlook the decidedly non-religious (if not outright anti-religious) life Nordau chose to lead. Instead of his personal choices, they focused on the central contribution he made to ensuring the reestablishment of a Jewish home in its ancestral land.
The majority of Israel’s current ruling coalition claims to be the ideological descendants of Begin and the Rabbis Kook, men who managed to have great admiration for the teachings and achievements of Nordau, even if they may have found his anti-religious, assimilationist tendencies and intermarriage reprehensible. Nedava wanted Israel to learn from Nordau 40 years ago. It’s possible the country still could today — if only the striking level of tolerance and respect with which he was considered in the past can still be summoned.
A little‑remembered Gilded Age millionaire helped make milk safe for American kids through his ‘retail giving’
The 1844 edition of the widely used schoolbook written by William H. McGuffey, “Newly Revised Eclectic Fourth Reader,” includes a dialogue about the difference between “true and false philanthropy”:
Mr. Fantom: I despise a narrow field. O for the reign of universal benevolence! I want to make all mankind good and happy.
Mr. Goodman: Dear me! Sure, that must be a wholesale sort of a job: had you not better try your hand at a town or neighborhood first?
As the discussion continues, the lesson becomes clear. Mr. Fantom’s approach is too ambitious to accomplish much, while Mr. Goodman’s, if narrower in scope, was likely to be more useful in practice.
Nathan Straus made his mark in philanthropy after a successful career running the Macy’s department store. Library of Congress Image by
Many of Straus’ contemporary philanthropists were setting lofty goals for their giving. In oil magnate John D. Rockefeller’s case, it was promoting “the welfare of humanity throughout the world.” For steel tycoon Andrew Carnegie, it was “to promote the advancement and diffusion of knowledge and understanding.”
Straus pursued more mundane objectives that included championing milk pasteurization. Although his efforts are not as well known today as those of his more ambitious – and wealthier – counterparts, they accomplished a lot and showed that what might be called “retail giving” can have far-reaching effects.
Successful immigration story
The Straus family came to the United States from Germany in the 1850s during the first big wave of Jewish immigration. Lazarus Straus, Nathan’s father, followed a familiar path for Jewish immigrants at the time, beginning as a peddler and eventually establishing his own store in the small town of Talbotton, Georgia, where the members of his family were the only Jews.
He prospered, became a respected citizen and saw that his children received good educations, including in their religion.
Then the Civil War upended the family’s life, first by reviving antisemitic prejudices and then, eventually, by destroying the family’s business.
Starting anew in New York City, Lazarus and his older sons, Isidor and Nathan, began to sell imported china, glassware and other crockery to retailers in the Northeast and South. One was Rowland H. Macy, who had founded an eponymous store that was on the cutting edge of what Fisher calls a “retailing revolution.”
Macy’s innovations included stocking large inventories of many kinds of merchandise, competitive pricing, extensive advertising and providing a variety of services like public restrooms and a cafeteria to make shoppers’ experiences more pleasurable.
Aided by the rapid urban and economic growth of the late 19th century, the model flourished. Department stores displaced smaller, specialty shops. Other retail powerhouses, such as Bloomingdale’s and Lord & Taylor, soon competed with Macy’s.
The Straus family sold their wares at Macy’s. After Rowland H. Macy died, the Straus family became partners with its new owners. By 1896, the Strauses owned the store outright. And Macy’s was expanding: It bought another department store in Brooklyn and created a flagship building on Manhattan’s Herald Square, which Macy’s still occupies.
The landmark Macy’s department store in New York’s Herald Square opened in 1902 while Nathan and Isidor Straus ran the retailer. Library of Congress Image by
His philanthropy journey begins
While Isidor Straus oversaw the store’s internal operations, Nathan focused on the company’s external activities, such as purchasing, marketing and dealing with government and business leaders.
A third brother, Oscar, pursued a career as a politician and diplomat, eventually becoming secretary of commerce and labor under President Theodore Roosevelt and the first Jewish member of a presidential cabinet. Perhaps inevitably, this led to a series of public appointments for Nathan Straus.
However, as they became wealthier, Nathan and his wife, Lina, increasingly devoted their attention to a series of philanthropic projects.
In 1893, the U.S. entered a four-year economic depression, its worst until the 1930s. As unemployment in New York City rose, Nathan Straus used his merchandising skills to address the needs of the jobless and poor.
He created a number of “depots” near tenements and boarding houses that sold coal, food and fuel at discount prices. Fisher, Straus’ biographer, rightly calls these early examples of what is now known as “social entrepreneurship”: the application of business principles to solving social problems.
Making milk less deadly
As these efforts were getting away, Straus also launched what would become his major preoccupation: promoting pasteurized milk.
In New York City in the early 1890s, Fisher writes, “the annual mortality rate among children under five was about 15 percent,” or 18,000 infants and toddlers per year. A main cause was consuming raw milk, which, unless certified by inspectors, was likely not only to contain a variety of pathogens, such as tuberculosis bacteria, but spoil easily going from farm to table.
Although scientists had long known that heating could make milk safer, doctors and public health officials worried that sterilizing milk might also destroy its valuable nutrients.
Straus, who had lost one of his own children to what he believed was a milk-borne infection, built on his projects for the unemployed by working with New York social service agencies to develop pasteurization plants and infant-milk stations near low-income neighborhoods.
They sold sterilized and refrigerated milk at below-wholesale prices, or donated it to those who could not afford to pay. Businesslike efficiency kept costs low, as did donations. Multilingual ads publicized the product’s availability, doctors and nurses advised parents on child-rearing, and careful recordkeeping aimed at assessing the program’s health benefits.
Straus and his wife devoted much of their time and money to this work. In addition to establishing 297 milk stations in 36 cities, they also spoke and wrote widely about the merits of pasteurization.
By 1908, their efforts paid off when the U.S. Public Health Service endorsed pasteurization and state and local governments began requiring that milk sold in their jurisdictions be pasteurized. Raw milk remained available in many states, and debates over its safety continue to this day.
As a result of this and other Progressive Era measures, New York City’s health commissioner estimated that infant deaths dropped by two-thirds
during the first two decades of the 20th century, with similar declines elsewhere in the country.
The coastal Israeli city of Netanya was named after philanthropist Nathan Straus. Jack Guez/AFP via Getty Images Image by
Other causes
While most of Nathan Straus’ efforts occurred in the U.S., he used his trips to Europe for Macy’s to promote pasteurization on the continent.
During a 1904 visit, he toured the Mediterranean and stopped in Palestine, then part of the Ottoman Empire. Impressed by the early Jewish settlements and holy sites he saw, Straus became an ardent advocate for creating a Jewish homeland in the Middle East, an unusual position for a Jewish businessman of that era, according to Fisher.
On a subsequent trip, a broken leg kept Straus from returning to New York on the maiden voyage of the Titanic; his brother Isidor and sister-in-law Ida were not so fortunate.
In the U.S., Nathan Straus led Zionist organizations, while in Palestine, his chief contributions involved supporting a variety of health care and economic development activities, including Hadassah, the women’s health and community development organization founded by Henrietta Szold.
Nathan Straus’ achievements as a philanthropist are not widely known today because he did not create a grantmaking foundation that outlasted him, as Rockefeller and Carnegie did.
Instead, by the time of his death in 1931, Straus had donated much of his fortune. Fisher writes that Straus used to invoke an old Hebrew proverb: “Money given in health is gold. Money given in sickness is silver. Money given after death is lead.”
He also didn’t donate heavily to the burgeoning network of communal organizations set up to assist the growing population of Jewish immigrants, as did the financiers Jacob Schiff and Felix Warburg, who were also affluent Jewish immigrants from Germany.
As Fisher notes, this pattern of philanthropy resembles that of Straus’ friend – and pallbearer – Julius Rosenwald, the longtime head of Sears, Roebuck and Co. Both supported Jewish causes as well as major initiatives aimed at helping others: In Rosenwald’s case, it was schools for African American children in the South, while for Straus, it was milk pasteurization in New York City and beyond.
During and after World War I, they worked together to assist Jewish refugees in Europe. Fisher might have added that neither Straus nor Rosenwald sought much recognition for their work.
His thorough account should help give Straus the credit he deserves for his philanthropy. It should also show that donors do not have to aspire to “make all mankind good and happy” to make an important difference.
In many ways, Nathan Straus was an old-fashioned do-gooder, responding to the needs he saw with innovative solutions. As a result, he wound up accomplishing a lot of good.
“Emma,” a young Jewish woman who we met in 2019, didn’t belong to a synagogue. She didn’t have a Jewish partner. She didn’t observe Jewish rituals regularly. On most surveys about religion, she would not seem very engaged with Judaism.
But as Emma talked about what she did in her free time, a very different picture began to emerge. She visited Jewish websites and enjoyed listening to Jewish music. She read books about Jewish topics and had recently attended a retreat for young Jewish adults to learn Torah while also doing yoga.
She was highly invested in learning about Judaism, but she explored her identity without joining traditional institutions.
Most major surveys about religion ask whether someone belongs to a congregation, how often they attend services, whether they pray regularly and whether belief is important in their lives. Those measures help identify broad shifts, like the growing percentage of Americans who are religiously unaffiliated: the “nones.”
But many Americans’ religious lives, like Emma’s, are not disappearing; they are moving away from membership of traditional institutions. To understand what religion looks like in 21st-century America, researchers may need to ask different questions.
Learning through art
As scholars of Judaismand education, we have been exploring how people learn about religion beyond traditional places like synagogues, Jewish schools and summer camps. Between 2019 and early 2023, we spoke with hundreds of people and explored different leisure time activities to discover what people learn about Judaism and Jewishness through cultural arts.
We interviewed dozens of audience members at Jewish-themed shows on Broadway, such as “Leopoldstadt”and “Parade.” We attended Jewish concerts and asked attendees what they learned. We explored how social media communities offer spaces to talk about different Jewish topics, like what fans learned about ultra-Orthodox Judaism from watching the television show “Shtisel.”
‘Shtisel,’ an Israeli series about an ultra-Orthodox family in Jerusalem, ran for three seasons.
Our research revealed that there is a vibrant ecosystem of people learning about religion in their leisure time. Through the arts, both Jews and non-Jews encounter Jewish history, Jewish religious practices and representations of Jewish communities.
Screen and stage
Most people we spoke with told us that they felt meaningful connections to Judaism during activities that would rarely appear on a standard religion survey.
“Joan,” an unmarried woman in her 50s from Connecticut, told us that she was deeply invested in Judaism, but felt that synagogues and Jewish community centers were not welcoming to single people without families. Instead of joining a Jewish institution, she watched Jewish-themed TV shows and movies on Netflix, and joined social media communities to chat with other fans.
“Luis,” who lived in Boston but was born in Argentina, was a Sephardic Jew, a group that traces their ancestry and traditions to Jewish communities who once lived in Spain and Portugal. His wife was Ashkenazi, meaning her ancestors came from Central and Eastern Europe. She considered herself secular, and so the couple joined the Worker’s Circle, a nonreligious Ashkenazi institution rather than a synagogue.
Yet Luis loved deepening his knowledge of Sephardic culture, and he often attended concerts of music in Ladino, a Sephardic language related to Spanish, with other Sephardic immigrants.
American singer Sarah Aroeste writes and performs in Ladino.
For Joan and Luis, these activities were not peripheral to their Jewish lives. Rather, they were central avenues for learning and community. We interviewed hundreds of Jews who told us that cultural experiences were opportunities to reflect on Jewish practices, explore questions of belonging, connect with family histories and find friends with common interests.
New questions
Some aspects of these patterns were distinctive to Judaism. Historically, many Jews have understood Judaism to be a cultural world, and not only a theological tradition. Learning about cultural dimensions of Judaism has long been part of Jewish education.
The broader phenomenon of informal learning, though, extended far beyond a single tradition. Across America, increasing numbers of people learn about religion through media, cultural productions and digital networks. Christians may study biblical themes through podcasts, online discussion groups or religious influencers. Muslims may participate in online learning communities that connect believers across the world.
The challenge for religion researchers, then, is not simply to determine whether engagement with religion is rising or falling. Rather, it is to develop more nuanced ways of understanding how people explore religious themes and practices, beyond traditional institutions. Only then can we more fully understand how contemporary Americans actually live their religious lives.
