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For Jewish fans, Duke’s new basketball coach inspires a different version of March Madness
(JTA) — Dylan Geller has taken great pride in his work as a student manager of Duke University’s men’s basketball team since landing the gig as a freshman in 2019. But things felt different this season, and not just because the Blue Devils had a new head coach, Jon Scheyer, after 42 years under the legendary Mike Krzyzewski.
“Coach Scheyer is such a role model to me, being a young Jewish man myself with aspiring hopes and dreams in basketball,” said Geller, a senior from Fort Lauderdale, Florida. “Seeing him do it so successfully, he’s definitely been a big inspiration.”
Starting Thursday night, Scheyer, 35, will lead the Blue Devils through the head-spinning Division I tournament known as March Madness, which raked in an average 10.7 million TV viewers per game last year. Ranked No. 5 in its division, Duke will face off against the Golden Eagles of Oral Roberts University, an evangelical Christian school in Tulsa, Oklahoma.
If the Blue Devils go all the way in this year’s Division I tournament — as the team has done five times in the past, most recently in 2015 — Scheyer would be the first Jewish coach to do so in more than seven decades. (Nat Holman led the City College of New York to an NCAA championship in 1950, when only eight teams competed.) He would also be only the sixth Jewish men’s basketball coach ever to reach the Final Four.
Scheyer is ending his first season as Duke’s head coach with a 26-8 record, becoming the most successful first-year coach in the school’s history.
Duke students are famous for their fandom, earning the moniker “Cameron Crazies” from their antics in the stands of their school’s Cameron Indoor Stadium. But for Duke’s substantial population of Jewish students, faculty and graduates, the intensity is heightened by knowing that the most influential figure on the Durham, North Carolina, campus is a fellow Jew.
“At Duke, these people are celebrities,” said Sophie Barry, a former president of the Jewish Student Union who graduated last May. “It’s a national stage, people are watching them on ESPN all over the place, and they’re just walking around on our campus. It’s such a big deal. And as Jewish people, we can’t help getting all excited when a celebrity is Jewish.”
So devoted to basketball that he made the sport his bar mitzvah theme, Scheyer earned the nickname “Jewish Jordan” when he was growing up in the Chicago suburb of Northbrook, Illinois. (Michael Jordan played for the Chicago Cubs during Scheyer’s childhood there, after winning a national title for Duke’s rivals, the University of North Carolina Tar Heels.) He led his high school team — with an all-Jewish starting lineup — to a state championship in 2005.
Scheyer then played for the Blue Devils from 2007 to 2010, helping the team win two ACC championships and one NCAA title. A history major, he also volunteered in a literacy program and starred in an improv group’s video in which he bikes to the campus Hillel, wears a tallit and spins a dreidel. After a devastating eye injury thwarted Scheyer’s ambitions in the NBA, he obtained Israeli citizenship and played one ultimately disappointing season for Maccabi Tel Aviv.
“I felt proud to be Jewish living in Israel, and you realize there’s not a lot of Jews in the world, and that only strengthened my beliefs,” Scheyer said during a conversation with Jewish students in 2015, shortly after he returned to Duke as a member of the coaching staff.
The Maccabi Tel Aviv basketball team after winning the Israeli Basketball Super League championship, Feb. 16, 2012. Jon Scheyer played on the team that season. (Flash 90)
Scheyer was picked for the top coaching spot last year, taking on the daunting job of succeeding Krzyzewski, known as “Coach K,” who built a dynasty in the world of college basketball. Along with guiding the Blue Devils to five national championships, Krzyzewski amassed a total of 1,202 head coaching victories in his 47-year career — 42 of those at Duke — achieving a record in NCAA history.
Scheyer has already made his own mark, bringing the team into March Madness with a nine-game winning streak and celebrating a coveted title in his debut season. On Saturday, he led Duke to a 59-49 victory over Virginia in the ACC tournament championship, becoming the third first-year coach to win the title and the first ever to claim it as both a player and a coach.
He appears to be optimistic about his team’s chances. Scheyer’s assistant declined an interview request, saying this week, “We are leaving for Orlando and hopefully will be gone for the next few weeks at the NCAA Tournament. We can circle back after the season.” Scheyer had previously not responded to multiple requests for interviews.
Of the 363 Division I men’s basketball programs, 10 currently have Jewish head coaches, according to the Coaches Database.
“I feel like he’s someone that a lot of kids like me — even outside of Duke — who love sports can really look up to. Because there’s not a lot of Jewish representation, in terms of coaches like that,” said Geller.
The National Jewish Sports Hall of Fame honored Scheyer as Jewish athlete of the year once while he was in high school and again in college. But Scheyer has indicated that he is ambivalent about being a Jewish sports icon.
“I always wanted to be recognized as a great basketball player. I always wanted a kid to look up to me because of who I was as a person and then my basketball skills, not because I was Jewish,” he said at the Jewish life event in 2015. “But I figured … if it was a cool thing that I was Jewish on top of respecting my game and the way I played and who I was, then I was all for that.”
Asked whether he would play a game that fell on Yom Kippur — an unlikely event given when the basketball season falls — Scheyer’s answer came quickly.
“I would never turn down a game,” he said. “I know that’s not a good thing to say but it’s the truth.”
Duke has about 15,000 students, and about 1,700 of them this year are Jewish, according to student newspaper The Chronicle. The school is home to multiple Jewish centers, including the Freeman Center for Jewish Life that is home to the campus Hillel; the Center for Jewish Studies academic department, and a thriving Chabad that last year inaugurated a new, 24,000-square-foot building.
Duke has about 15,000 students, of whom about 1,700 of them this year are Jewish. (Wikimedia Commons)
At the school’s Chabad, some basketball fans call themselves the “Chabad Crazies,” according to Chabad Rabbi Nossen Fellig. “They’re all crazy about their basketball,” he said.
Throughout the weeks — yes, weeks — leading up to Duke’s games against major rivals, hundreds of students sleep in tents outside the Cameron Indoor Stadium on a patch of grass known as Krzyzewskiville, or K-Ville, in hopes of snagging tickets.
Barry was among those who endured dozens of frigid winter nights for a Duke-UNC game last season. (The teams split their outings during the regular season, then met again in the Final Four, when the Tar Heels ended Krzyzewski’s coaching career to go on to the final game.)
“It was six whole weeks,” Barry said. “You have to take two different tests about your Duke basketball knowledge — one on the current team and one on Duke basketball history — to determine whether or not you get a tent and what order you will sit in when you get into the stadium.”
Students with Duke University’s Jewish Student Union wait to get into a men’s basketball team on campus. (Courtesy Sophie Barry)
While saying that Coach K was “the GOAT,” Barry was thrilled when Scheyer took his place. Before he was named the successor, Barry met the new coach during Hanukkah of 2020, when Scheyer appeared at a virtual menorah lighting for students secluded at home in the throes of the COVID-19 pandemic.
“Coach Scheyer got on and did this whole Q&A — from questions about how he celebrated Hanukkah growing up and celebrating it now with his two kids, to questions about whether he preferred sour cream or applesauce. It was a really cute event to lift the spirits during such a hard time,” Barry recalled. (Scheyer and his wife Marcelle, a nurse, have since added James to big siblings Noa and Jett.)
Joyce Gordon, director of Jewish life at Duke, said she has heard giddiness at the campus Hillel about the coach’s identity.
“Many Jewish students definitely have a sense of pride that Coach Scheyer is ‘one of us,’” said Gordon.
Fellig described Scheyer as a “mensch” and “dear friend to the Jewish community.” One summer before the pandemic, the coach requested Fellig’s help arranging kosher meals for a group of players that he was training in Israel. And at a recent Jewish event on campus, he brought a surprise.
“He surprised the students by giving them tickets to the game the next day, which was a pretty big game,” said Fellig. “He saved everyone the line — they would have had to wait for many hours.”
Geller, who hopes to clinch a job in an NBA front office after graduation, was high-spirited about his team’s March Madness prospects under Scheyer’s lead.
“The team has great momentum,” he said. “But the most exciting part is in the locker room [after the ACC tournament], they were all talking about [how] we’ve got to forget about this win tomorrow, because we don’t want to fall in the trap of being too excited. So I think they have a great mindset and great leadership.”
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The post For Jewish fans, Duke’s new basketball coach inspires a different version of March Madness appeared first on Jewish Telegraphic Agency.
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Why the Super Bowl antisemitism ad uses a familiar slur
To the editors:
The sticky note cruelly slapped on a high school student’s backpack didn’t have to say “Dirty Jew.”
It could have been any one of dozens of other antisemitic slurs, and believe me, throughout my life and current line of work, I’ve seen and heard them all. At the Blue Square Alliance Against Hate, our Command Center closely tracks the spread of antisemitism online, in all its pernicious forms.
In his piece for the Forward about our new Super Bowl ad, PJ Grisar argues that the ad misses the mark by using “Dirty Jew,” characterizing it as old-fashioned and out of touch with the heavily coded, meme-driven ways students typically express antisemitism today.
We’ve seen all of those slurs gaining traction among younger people that Grisar gave as examples of how kids hate today.
But we didn’t pull “Dirty Jew” out of the history books. In creating the ad, the Blue Square Alliance made a conscious decision to follow the research. Our decisions are based on data, from the one billion social media posts we analyze daily, to our semi-annual 7,000-participant survey on American sentiment toward Jews and antisemitism, to our multi-stage audience testing that is foundational to our creative development.
Here’s the hard data: With nearly 500 million social media impressions since 2023, “Dirty Jew” is a slur that has managed to penetrate all corners of American discourse. Worse yet, its usage online has increased by 174% in the past three years, growing at a significantly higher rate than other slurs. And sadly, the last few years have seen more than a few disturbing and real incidents of the scenario in the ad play out in real life. In U.S. high schools. Right now. Not 1950.
This data-guided approach drove our selection of “Dirty Jew” among all the possible antisemitic slurs as the one to appear on the sticky note. Even though at first glance this phraseology may seem dated, it’s actually timeless and ubiquitous — scarily — and is even outpacing other slurs in frequency of use.
So, whether you’re a Boomer, Millennial or Gen Z, there’s no subtlety to what this ad is showing you: this is antisemitism, pure and simple. And, as Grisar acknowledges in his piece, the challenge of storytelling within a 30-second ad window requires a clear, unambiguous message. In that short time, clarity beats complexity.
It was also important to us to use the high school setting and focus our ad on a younger demographic because that is where we have seen the most concerning trends in antisemitism data. Our most recent survey data shows that Gen Z is three times more likely to witness antisemitism than older generations, and yet nearly twice as likely to say it is not a problem.
At the heart of this campaign is Blue Square Alliance’s dedication to addressing another data point: more than 100 million Americans say they are unengaged in the collective effort to stand up against anti-Jewish hate. We have spent the past few years closely studying this segment, and our surveys show that unengaged Americans often don’t know Jewish Americans, they aren’t familiar with antisemitism (their news feeds and social feeds don’t share the awful stories that we all know too well), and they don’t think antisemitism is a significant problem. Importantly, they don’t feel personal or societal pressure to be an ally.
That’s exactly why we’re using the Super Bowl — a cultural touchstone for the entire country — to raise awareness and model allyship. We test all of our ads, including “Sticky Note” and our earlier ads like “Tony,” specifically with this target audience. What we’re seeing is promising.
Among the unengaged, exposure to our messaging measurably shifts attitudes: viewers become 36% more familiar with recent antisemitic incidents and 41% more likely to see antisemitism as a major problem in the United States. And the impact doesn’t stop at awareness — it moves people to act. After seeing our ads, unengaged viewers are 27% more likely to say they would speak up when they witness antisemitism.
And our work to cultivate allies extends far beyond the television screen. We complement our social media, outdoor and audio campaigns with on-the-ground bridge-building to strengthen connections with Americans across communities and reach those who have not yet been meaningfully involved in this issue. Over the past year, we’ve expanded our programs to bring more people into the conversation, like our partnership with UNCF and Hillel International, now on a 14-stop “Unity Dinner” tour, to connect Black and Jewish students on campuses nationwide. And last fall, we joined with the Appeal of Conscience Foundation to launch “Stand Up Sunday,” an interfaith effort that mobilized hundreds of thousands of congregants across the nation to reject antisemitism and all faith-based hate.
Our founder, Robert Kraft, created the Blue Square Alliance Against Hate in 2019 because he recognized that reversing the rise in antisemitism would require both awareness and empathy.
With “Sticky Note,” we’re showing what it means to be an upstander and giving Americans a clear, accessible way to step off the sidelines. We won’t simply win over the unengaged through displays of toughness and bravado alone, as some people have suggested. To reach the unengaged majority, you have to meet them where they are — not where we, as a deeply committed Jewish community, already stand.
The post Why the Super Bowl antisemitism ad uses a familiar slur appeared first on The Forward.
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Amid Iran Standoff, Witkoff and Kushner Pose Aboard USS Abraham Lincoln Aircraft Carrier
Steve Witkoff (R) aboard the aircraft carrier Lincoln. Photo via i24 / social media used in accordance with Clause 27a of the Copyright Law
i24 News – Special US envoys Steve Witkoff and Jared Kushner visited on Saturday the USS Abraham Lincoln aircraft carrier.
The duo, who led the US in the indirect nuclear talks with Iran on Friday, visited the aircraft carrier at the invitation of US Central Command chief, Adm. Brad Cooper.
The carrier arrived in the region last week as part of a US “armada” amid rising tensions with the Islamic regime of Iran. It is stationed in the Arabian Sea.
The visit came hours after US President Donald Trump stated that while the talks went well, “But I think Iran looks like they want to make a deal very badly, as they should. Last time, they decided maybe not to do it, but I think they probably feel differently. We’ll see what the deal is. It’ll be different than last time. And we have a big armada. We have a big fleet heading in that direction. It’ll be there pretty soon. So we’ll see how that works out.”
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Pentagon Says It Will Cut Academic Ties With Harvard University
U.S. Defense Secretary Pete Hegseth arrives to administer the oath to U.S. Army National Guard soldiers during a re-enlistment ceremony at the base of the Washington Monument in Washington, D.C., U.S., February 6, 2026. REUTERS/Jonathan Ernst
Pentagon chief Pete Hegseth said on Friday his department was ending professional military education, fellowships, and certificate programs with Harvard University, marking the Trump administration’s latest escalation against the school.
President Donald Trump’s administration has cracked down on top US universities, including Harvard, over a range of issues such as pro-Palestinian protests against US ally Israel’s assault on Gaza, diversity programs, transgender policies and climate initiatives.
“Starting now and beginning in the 2026-27 school year, I am discontinuing all graduate level Professional Military Education (PME), all fellowships and certificate programs between Harvard University and the War Department for active duty service members,” Hegseth, who himself holds a master’s degree in public policy from the Harvard Kennedy School, said on X.
The policy will apply to service members enrolling in future programs while those currently enrolled will be allowed to finish their courses, Hegseth said.
He also added that the Pentagon will evaluate similar relationships with other universities in the coming weeks.
Rights advocates have raised free speech, academic freedom and due process concerns over the government’s actions against universities.
A Harvard spokesperson directed Reuters to a page on the history of the university’s ties with the US military that says Harvard has played a “significant role” in America’s military traditions since the nation’s founding.
TRUMP-HARVARD TENSIONS CONTINUE
The university has previously sued the Trump administration over the government’s attempt to freeze federal funding.
Hegseth accused Harvard of “hate America activism,” also calling the university antisemitic in a reference to pro-Palestinian protests.
Protesters, including some Jewish groups, say the government wrongly equates criticism of Israel’s assault on Gaza with antisemitism and advocacy for Palestinian rights with support for extremism.
Harvard has condemned discrimination on campus. Its antisemitism and Islamophobia task forces found last year that Jews and Muslims faced bigotry after the start of Israel’s war in Gaza following an October 2023 Hamas attack.
Trump’s attempts to freeze federal funds for Harvard have faced legal resistance and the two sides have failed to reach a deal thus far.
Trump said this week his administration was seeking $1 billion from Harvard to settle probes into school policies.
Some Ivy League schools have reached agreements with the Trump administration and accepted certain government demands. Columbia University has agreed to pay more than $220 million to the government while Brown University has agreed to pay $50 million to support local workforce development.