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For many Jewish teens, COVID broke the synagogue habit
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
(JTA) — Jordy Levy, 18, remembers sitting at the table with his family, enjoying a relaxed Shabbat dinner at his Atlanta home during the pandemic. There was no hassle of getting dressed up, no schlep to synagogue, just hanging out and spending time with his family. In the background, a Facebook livestream of his congregation’s Friday night services played.
This is a scene that has become largely familiar over the course of the pandemic. COVID-19 forced many synagogues to close their doors and move their services and programs to virtual platforms. Many synagogues saw overall engagement grow as a result of this shift.
And yet for many Jewish teens, Levy’s experience was the exception. The technology, which in some ways made connecting with synagogues more convenient, caused a loss of connection among teens that has lingered even now that most congregations are back in person.
“I know a lot of kids just stopped going to synagogue outright because with COVID-19 they were so used to not going,” said Jill Mankosky, 18, a member of the Conservative Agudas Achim Congregation in Alexandria, Virginia. “This year when the High Holiday services were in person again, I noticed a lot of my classmates who would have been there previously pre-COVID-19 were just not there anymore.”
Congregations are now at a crossroads, determining which direction they want to move in next as the world slowly transitions away from the pandemic.
“Return back to normal is a bad way to phrase it because there is really no normal,” said Maya Kamenske, 16, a member of Agudas Achim.
Especially for Conservative congregations like Kamenske’s, the switch to online prayer was a significant one. In 2001, the Conservative movement’s Jewish law committee prohibited counting someone participating in an online manner towards the prayer quorum, or minyan needed for communal prayer. Virtual services initially breached this decision, although the ruling was soon amended to allow virtual Shabbat services during the pandemic.
Teens Jaqui Drobnis, left, and Max Gordon, right, lead a Tu Bishvat seder with a group of first graders at Agudas Achim Congregation in Alexandria, Virginia. (Courtesy of Chaya Silver)
Virtual services increased accessibility by making it simpler for people who would otherwise struggle to be at the congregation to still participate. For example, Jonah Golbus, 17, said that there were times when he was unable to find a ride to his synagogue, Rodef Sholom in San Rafael, California. Now, he does not have to worry about that. Virtual services allow people more flexibility for participation, and can be squeezed more easily into schedules.
“Having [online] High Holiday services as an option for those who [either] can’t or don’t feel up to coming in person is a really good addition that I’m glad we’ve kept,” said Mankosky. “I’m hoping it continues because, for example, when I’m in college, I can’t come back for Rosh Hashanah and Yom Kippur services, but I’d still like to attend the services of [my] synagogue. Having an option to do them on Zoom from my dorm or something would be really helpful.”
Many synagogues saw a definite spike in participation and engagement of their members overall after implementing virtual services made participation simpler. This was not the case for teen programs, though. Many teens interviewed for this article reported that engagement dropped when it went digital.
Kira Rodriguez, a senior in high school and member of the Rodef Sholom congregation, tried to stay involved after Rodef Sholom went virtual, and attended a number of virtual activities for the first few months. Eventually, it just became too much.
“I was just so mentally exhausted from always being on Zoom,” said Rodriguez. “I couldn’t take another two hours of it [for the teen activities].”
Golbus, who struggled to find rides to Rodef Sholom, said that he was never really engaged on Zoom, so he did not attend any of the virtual programming during the pandemic. Now that he has friends who are in-person again, he has become more active in his congregation. Still, the events look different than they used to.
“It’s not as crowded as it used to be,” said Golbus. “There’s less people I know, so there’s less of an incentive on my end to go to these [activities].” He said that it is just less of a habit to go to temple now than it used to be before the pandemic, even if people are slowly reverting back to how it was.
The pandemic-related loss of in-person interactions damaged teens’ social connections within their congregations. While some teens returned to their congregations as they began to open back up, others never did.
Mankosky also blames the decline in participation to her and her peers starting high school and becoming increasingly busy. What is normally a period fraught with change for teens became, in many instances, even more challenging as COVID-19 took its toll. She is not alone in feeling more disconnected from her peers.
Teens from Congregation Rodef Sholom in San Rafael, California enjoyed a kayaking trip as a way to spend time together outdoors. (Courtesy of Rudy Brandt)
“I remember there was a really communal aspect to the congregation before. My religious school class [and I] were really really close. We often invited each other to our birthday parties outside of religious school, even though most of us didn’t even go to class together,“ said Jacob Bensen, 15, about Agudas Achim. ”It was almost like having a second family.” Now, he says, this has fallen to the wayside as the class has mostly lost touch since COVID-19. Most people haven’t put in the effort to reconnect since returning in-person.
Mila Einspruch, 16, had a different experience with Zoom during the pandemic. Prior to COVID-19, she said that she was on the track towards dropping all involvement with her congregation, Temple Sinai, in Oakland, California. With virtual school, Einspruch was unable to hang out with people as she had before. Her Reform congregation had a monthly Zoom club for eighth graders aimed at engaging and conversing. It was such an enjoyable experience that she became more involved in her congregation after it opened back up.
Yet even for those like Einspruch who returned, the community still feels different than it used to.
“Now, everything’s a little bit more fragmented,” said Einspruch. “The biggest thing that’s blocking people from coming [to temple] is just [that] those [social] connections are gone.”
Despite all of this, Rodriguez saw a spike in attendance following COVID-19 at her Reform congregation, Rodef Shalom, as there was a lot of initial excitement to be back in the building together. She said that faded within a couple of months as the initial novelty wore off. Now, there are odd gaps in ages between the teens. There are few freshmen and sophomores that show up, whereas the upperclassmen, like herself, are more likely to participate in activities. A few teens weighed in on why this is happening.
“It feels like there’s this gap of time where I would have started to get more involved after eighth grade into freshman year where there’s this transition of becoming older and going to those activities [beyond religious school], but then that’s when COVID-19 hit for me,” said Adina Golbus, 17, belongs to Rodef Sholom with her brother Jonah. “COVID-19 I think had a part in [me not going to as many activities] because it kind of prevented that transition period.”
All of the trips and activities planned to ease this transition were canceled, exacerbating the rate at which teens stopped being active members in their congregations. Einspruch had a similar experience with the lack of structure.
“Straight out of our bar and bat mitzvahs, there would have been some scaffolding and structure [to motivate teens] to join the teen program,” Einspruch said. COVID-19 dismantled that.
However, Rodriguez said that the number of middle schoolers, particularly seventh graders, has shot up. Einspruch saw the same at Temple Sinai. Neither could point to a reason for the engagement.
Rudy Brandt, the director of youth engagement at Congregation Rodef Sholom, said that the pandemic was particularly tough for teens, so her goal was to design a no-pressure model of youth engagement where teens were able to engage when and how they wanted. To do this, she offered activities across the spectrum, from Get Out the Vote efforts on Zoom to movie conversations to cooking. Much of this is still the case even in-person.
Rodriguez, who also belongs to the Rodef Sholom congregation, said that these programs were particularly successful with the younger teens, and could be a part of why there were so many of them. Despite this, the revamped programming has not seen the same effects with the older kids. In an attempt to communicate and connect more with teens, Brandt and her colleagues have grown their social media footprints.
“[It’s] just kind of meeting teens where they are, trying to put, you know, what’s happening in our spaces in their faces via social media,” Brandt said.
This greater presence has been somewhat successful at encouraging teens to participate in their various youth programs.
“There have been some events that I didn’t go to when I saw [the posts on social media] it was like, I kind of wish I went to that. Maybe I’ll go to the next one,” said Golbus.
Rodef Sholom is not the only congregation that has changed their youth programs to see more engagement. Chaya Silver, the youth director at Agudas Achim Congregation in Alexandria, Va., is currently working on developing a hybrid program for the religious school at her congregation, with the goal of making it more inclusive and flexible for students and their families.
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The post For many Jewish teens, COVID broke the synagogue habit appeared first on Jewish Telegraphic Agency.
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
The post Why I urged my parents to avoid the counterprotest in Philadelphia appeared first on The Forward.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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