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For one group of friends separated by geography, a single Israel experience builds lifelong bonds
When Ashley Inbar of Portland, Maine, got married in a traditional Jewish ceremony at the Jamaican beach resort of Ocho Rios in early January, there were five very special names on the guest list.
Just half a decade earlier, they were all complete strangers.
But then they met in Israel on an unusual Birthright trip geared toward “older participants” — those ages 27 to 32 — and forged bonds that have only grown over the years. When that 2018 trip drew to a close, six of them resolved to hold annual in-person reunions, despite the vast geographical distances that separate them.
“Pretty much right when we got home, we started planning to meet up somewhere,” said Inbar, who heads fundraising for the Jewish Community Alliance of Southern Maine. “Our first trip was to Denver, then we traveled north to Redstone, Colorado, and stayed for the weekend. As soon as we end one trip, we start planning the next one. We see each other as often as we can, and we talk every day through group chats on Instagram.”
The tight bonds established by the six friends — Inbar, Tim Campbell, Max Staplin, Carly Herbst, Simon Muller and Jared Glassman — are part of the goal of Birthright Israel, which seeks to offer participants a “life-changing experience.”
While forging bonds between Diaspora Jews and Israel is the main purpose of the trips, which are given to participants at no cost to them, the 10-day Birthright experience also aims to strengthen both participants’ Jewish identity and their connection to fellow Jews (including Israelis). Countless long-lasting friendships and romances that started on Birthright have blossomed into marriages and Jewish families.
From Inbar’s group five years ago, the vast majority of participants are still in touch, she said.
“There were 38 of us, and our entire group got along really well,” Inbar said. “We were all at similar places in life, and all of us already had careers. Even today, 95% of us are still connected through social media.”
During the pandemic, when the six couldn’t meet up in person, they held biweekly Zoom chats where they’d talk for hours on end, playing games and discussing the ups and downs of their lives — including engagements, illnesses, deaths of family members and job promotions — as well as their shared memories of their Israel experience.
Ashley Inbar, third from right, with her Birthright friends celebrates her January 6, 2023, wedding on the beach in Ocho Rios, Jamaica. (Courtesy of Ashley Inbar)
The group also stayed in touch with the Israeli security guard, Gal, who escorted them on the trip. Gal video-chats with the group at times of conflict in Israel to share his experiences on the ground — and at other times to practice his English. “He just became an integral part of our collective experience, and I think it was as impactful for him as it was for us,” Inbar said.
Staplin, 36, a franchise attorney in Philadelphia, says the 2018 Birthright trip was one of the best experiences of his life. While the tours to the Dead Sea and Masada were amazing and the vibrancy of Tel Aviv unforgettable, he said, what remains with him most are the friendships he formed during those 10 days.
“We’d stay up till 1 a.m. every night talking. We knew then that we’d be friends for the rest of our lives,” Staplin said. “We decided to have a reunion every year. The first was in New Orleans, then the next year we visited Ashley in Maine. As we were figuring out where to do the next reunion, Ashley got engaged.”
Since 1999, more than 800,000 young Jews from 68 countries have visited Israel on free 10-day trips offered through Birthright, known in Hebrew as Taglit (Discovery). The vast majority were 18 to 26, but from mid-2018 until recently some 13,000 Jews in the 27 to 32 age bracket got to visit Israel as well, according to Noa Bauer, Birthright’s vice president of global marketing.
Now that the pandemic has ended and trips to Israel are back in full force, the organization is seeing its highest demand ever and can’t accommodate all would-be participants without raising additional funds.
“Given the limited spots, we went back to the original age group of 18 to 26,” Bauer said, “though we did allow those who missed out during Covid to participate this past summer as a last chance even if they aged out during the pandemic.”
On Inbar’s trip, the cohort of older Birthright participants included two married couples and several people with children, including her.
Visiting Israel at an older age made all the difference to Glassman, a 36-year-old firefighter in New Orleans. He cited “a much higher maturity level” as one of the advantages of doing Birthright when he did.
“At 18 or 19, I wouldn’t have appreciated it as much,” Glassman said. “Everyone on our group really wanted to be there. In my case, as a young adult, I became much closer to my local Jewish community. I’m a pretty active member of my temple, Touro Synagogue, so when Birthright opened that slot for my age group, it was almost like it was meant to be.”
Staplin said that what really stood out from his experience was the 360-degree view of Israeli life and history that the Birthright trip gave him – not something he could have gotten on a typical vacation.
Six participants of a 2018 Birthright Israel trip gather for their annual reunion in 2022 in New Orleans, Louisiana. (Courtesy of Ashley Inbar)
“The most meaningful part was gaining an understanding of what day-to-day life is like in a country with so much history but still in the middle of so much conflict in present times,” he said. “Watching the people of Tel Aviv just going about their regular work days despite the announcement of the largest rocket attacks in years. Taking a bus ride through the middle of nowhere to Masada and learning about what happened there centuries before America was discovered, and then seeing the daily struggles of the Bedouins the next day. Going from the Western Wall to the Mahane Yehuda Market. Eating schnitzel in a kibbutz and then eating fancy Thai-fusion food at a restaurant in Tel Aviv.”
Herbst was 32 when she went on Birthright. Until then, she said, her travel priorities were to visit countries other than Israel, even though her older brother had gone on Birthright and had a positive experience.
“I wasn’t that interested at the age when you’re supposed to go,” Herbst said. “But our group had a different perspective. We weren’t looking just to get a free trip. Even my Jewish identity was certainly different for me in my 30s than in my 20s.”
Now 37, Herbst works in business development at a New York City tech startup.
“For me, what’s special about Israel is the enduring history of religion, and not only of Judaism,” she said. “Even seeing how strong of a presence Islam and Christianity has there was really fascinating for me. There’s no other place in the world where you see that.”
Muller, 37, grew up outside Rochester, New York, and was supposed to go on Birthright in his mid-20s. But a month before his planned trip, Muller lost his job after the congressional office where he was working in Washington, D.C., suddenly closed. He never got around to rescheduling the Israel trip, and then he aged out.
Nearly six years later, he said, he got an email that Birthright was doing a pilot program for older Jews.
“It was just before my 32nd birthday, I didn’t know anybody else,” Muller recalled. “It was a shot in the dark. I had low expectations.”
The trip turned out to be one of the milestones in his life.
“I found people I really clicked with,” said Muller, now an international trade consultant in Seattle. “We all live in different places and have different interests, but Birthright really bonded us. It’s been a wonderful experience.”
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The post For one group of friends separated by geography, a single Israel experience builds lifelong bonds appeared first on Jewish Telegraphic Agency.
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.

His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
The post Why I urged my parents to avoid the counterprotest in Philadelphia appeared first on The Forward.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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