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From ‘how to’ to ‘why bother?’: Michael Strassfeld writes a new guide to being Jewish
(JTA) — “What the son wishes to forget the grandson wishes to remember.” That’s known as Hansen’s Law, named for the historian Marcus Lee Hansen, who observed that while the children of immigrants tend to run away from their ethnicity in order to join the mainstream, the third generation often wants to learn the “old ways” of their grandparents.
In 1973, “The Jewish Catalog” turned Hansen’s Law into a “do-it-yourself kit” for young Jews who wanted to practice the traditions of their grandparents but weren’t exactly sure how. Imagine “The Joy of Cooking,” but instead of recipes the guide to Jewish living had friendly instructions for hosting Shabbat, building a sukkah and taking part in Jewish rituals from birth to death. Co-edited by Michael Strassfeld, Sharon Strassfeld and the late Richard Siegel, it went on to sell 300,000 copies and remains in print today.
Fifty years later, Rabbi Michael Strassfeld has written a new book that he calls a “bookend” to “The Jewish Catalog.” If the first book is a Jewish “how to,” the latest asks, he says, “why bother?” “Judaism Disrupted: A Spiritual Manifesto for the 21st Century” asserts that an open society and egalitarian ethics leave most Jews skeptical of the rituals and beliefs of Jewish tradition. In the face of this resistance, he argues that the purpose of Judaism is not obedience to Torah and its rituals for their own sake or mere “continuity,” but to “encourage and remind us to strive to live a life of compassion, loving relationships, and devotion to our ideals.”
Strassfeld, 73, grew up in an Orthodox home in Boston and got his master’s degree in Jewish studies at Brandeis University. Coming to doubt the “faith claims” of Orthodoxy, he became a regular at nearby Havurat Shalom, an “intentional community” that pioneered the havurah movement’s liberal, hands-on approach to traditional practice. He earned rabbinical ordination from the Reconstructionist Rabbinical College when he was 41 and went on to serve as the rabbi of Congregation Ansche Chesed on the Upper West Side and later the Society for the Advancement of Judaism, the Manhattan flagship of Reconstructionist Judaism.
“To be disrupted is to experience a break with the past and simultaneously reconnect in a new way to that past,” writes Strassfeld, who retired from the pulpit in 2015. This week, we spoke about why people might find Jewish ritual empty, how he thinks Jewish practices can enrich their lives and how Passover — which begins Wednesday night — could be the key to unlocking the central idea of Judaism.
Our conversation was edited for length and clarity.
Jewish Telegraphic Agency: I wanted to start with the 50th anniversary of the “Jewish Catalog.” What connects the new book with the work you did back then on the “Catalog,” which was a do-it-yourself guide for Jews who were trying to reclaim the stuff they either did or didn’t learn in Hebrew school?
Michael Strassfeld: I see them as bookends. Basically, I keep on writing the same book over and over again. [Laughs] Except no, I’m different and the world is different. I’m always trying to make Judaism accessible to people. In the “Catalog” I was providing the resources on how to live a Jewish life when the resources weren’t easily accessible.
The new book is less about “how to” than “why bother?” That’s the challenge. I think a lot of people take pride in being Jewish, but it’s a small part of their identity because it doesn’t feel relevant. I want to say to people like that that Judaism is about living a life with meaning and purpose. It’s not about doing what I call the “Jewishly Jewish” things, like keeping kosher and going to synagogue. Judaism is wisdom and practices to live life with meaning and purpose. The purpose of Judaism isn’t to be a good Jew, despite all the surveys that give you 10 points for, you know, lighting Shabbat candles. It’s about being a good person.
So that brings up your relationship to the commandments and mitzvot, the traditional acts and behaviors that an Orthodox Jew or a committed Conservative Jew feels commanded to do, from prayer to keeping kosher to observing the Sabbath and the holidays. They might argue that doing these things is what makes you Jewish, but you’re arguing something different. If someone doesn’t feel bound by these obligations, why do them at all?
I don’t have the faith or beliefs that underlie such an attitude [of obligation]. Halacha, or Jewish law, is not in reality law. It’s really unlike American law where you know that if you’re violating it, you could be prosecuted. What I’m trying to do in the book is reframe rituals as an awareness practice, that is, bringing awareness to various aspects of our lives. So it could be paying attention to food, or cultivating attitudes of gratitude, or generosity, or satisfaction. My broad understanding of the festival cycle, for example, is that you can focus on those attitudes all year long, but the festivals provide a period of time once in the year to really focus on, in the case of Rosh Hashanah and Yom Kippur, for example, saying sorry and repairing relationships.
In “Judaism Disrupted: A Spiritual Manifesto for the 21st Century,” Michael Strassfeld argues that the challenge of each generation’s Jews is to create the Judaism that is needed in their time. (Ben Yehuda Press)
Passover is coming. Probably no holiday asks its practitioners to do so much stuff in preparation, from cleaning the house of every trace of unleavened food to hosting, in many homes, two different catered seminars on Jewish history. Describe how Passover cultivates awareness, especially of the idea of freedom, which plays an important part thematically in your boo
The Sefat Emet [a 19th-century Hasidic master] says Torah is all about one thing: freedom. But there’s a variety of obstacles in the way. There are temptations. There’s the inner issues that you struggle with, and the bad things that are out of your control. The Sefat Emet says the 613 commandments are 613 etzot, or advice, that teach us how to live a life of freedom. The focus of Passover is trying to free yourself from the chains of the things that hold you back from being the person that you could be, not getting caught up in materiality or envy, free from unnecessary anxieties — all these things that distract us or keep us from being who we could be.
The Passover seder is one of the great rituals of Judaism. We’re trying to do a very ambitious thing by saying, not, like, “let’s remember when our ancestors were freed from Egypt,” but rather that we were slaves in Egypt and we went free. And at the seder we actually ingest that. We experience the bitterness by eating maror, the bitter herb. We experience the freedom by drinking wine. We don’t want it just to be an intellectual exercise.
Unfortunately the seder has become rote. But Passover is about this huge theme of freedom that is central to Judaism.
I think some people bristle against ritual because they find it empty. But you’re saying there’s another way to approach rituals which is to think of them as tools or instruments that can help you focus on core principles — you actually list 11 — which include finding holiness everywhere, caring for the planet and engaging in social justice, to name a few. But that invites the criticism, which I think was also leveled at the “Catalog,” that Judaism shouldn’t be instrumental, because if you treat it as a means to an end that’s self-serving and individualistic.
Certainly rituals are tools, but tools in the best sense of the word. They help us pay attention to things in our lives and things in the world that need repair. And people use them not to get ahead in the world, but because they want to be a somewhat better person. I talk a lot these days about having a brief morning practice, and in the book I write about the mezuzah. For most Jews it’s become wallpaper, but what if you take the moment that you leave in the morning, and there’s a transition from home to the outside and to work perhaps, and take a moment at the doorpost to spiritually frame your day? What are the major principles that you want to keep in your mind when you know you’re gonna be stuck in traffic or a difficult meeting?
And a lot of traditional rituals are instrumental. Saying a blessing before you eat is a gratitude practice.
But why do I need a particular Jewish ritual or practice to help me feel gratitude or order my day? Aren’t there other traditions I can use to accomplish the same things?
Anybody who is a pluralist, which I am, knows that the Jewish way is not the only way. If I grew up in India or Indonesia and my parents were locals I probably wouldn’t be a rabbi and writing these books.
But a partial answer to your question is that Judaism is one of the oldest wisdom traditions in the world, and that there has been a 3,000-year conversation by the Jewish people about what it means to live in this tradition and to live in the world. And so I think there’s a lot of wisdom there.
So much in Jewish tradition says boundaries are good, and that it’s important to draw distinctions between what’s Jewish behavior and what’s not Jewish behavior, between the holy and the mundane, and that making those distinctions is a value in itself. But you argue strongly in an early chapter that that kind of binary thinking is not Judaism as you see it.
Underlying the book is the notion that Rabbinic Judaism carried the Jewish people for 2,000 years or so. But we’re living in a very different context, and the binaries, the dualities — too often they lead to hierarchy, so that, for example, men matter more than women in Jewish life. And we’ve tried to change that. We are living in an open society where we want to be more inclusive, not less inclusive. We don’t want to live in ghettos. Now, the ultra-Orthodox say, “No, we realize the danger of trying to live like that. We don’t think there’s anything of value in that modern world. And it’s all to be rejected.” And it would be foolish not to admit that in this very open world the Jews, as a minority, could kind of disappear. But I think that Judaism has so much value and wisdom and practices to offer to people that Judaism will continue to be part of the fabric of this world — the way, for example, we have given Shabbat as a concept to the world.
You know, in the first 11 chapters of the Torah, there are no Jews. So clearly, Jews and Judaism are not essential for the world to exist. And that’s a good, humbling message.
OK, but one could argue that while Jews aren’t necessary for the world to exist, Judaism is necessary for Jews to exist. And you write in your book, “If the Jewish people is to be a people, we need to have a commonly held tradition.” I think the pushback to the kind of openness and permeability you describe is that Jews can be so open and so permeable that they just fall through the holes.
It certainly is a possibility. And it’s also a possibility that the only Jews who will be around will be ultra-Orthodox Jews.
But if Judaism can only survive by being separatist, then I question whether it’s really worthwhile. That becomes a distorted vision of Judaism, and withdrawing is not what it’s meant to be. I think we’re meant to be in the world.
Your book is called “Judaism Disrupted.” What is disruptive about the Judaism that you’re proposing?
I meant it in two ways. First, Judaism is being disrupted by this very different world we’re living in. The contents of the ocean we swim in is very different than in the Middle Ages. But I’m also using it to say that Judaism is meant to disrupt our lives in a positive way, which is to say, “Wake up, pay attention.” You are here to live a life of meaning and purpose, and to continue as co-creators with God of the universe. You’re here to make the world better, to be kind and compassionate to people, to work on yourself. In my mind it is a shofar, “Wake up, sleepers, from your sleep!” “Judaism Disrupted” says you have to pay attention to issues like food, and justice, and teshuva [repentance].
You were ordained as a Reconstructionist rabbi. Do you think your book falls neatly into any of our current denominational categories?
[Reconstructionist founder] Rabbi Mordecai Kaplan’s notion of Judaism as an evolving religious civilization is the one that I feel closest to. But I feel that the denominational structure isn’t particularly useful anymore. There’s basically two categories, Orthodox and the various kinds of liberal Judaism, within a spectrum. The modern world is so fundamentally different in its relationship to Jews and Judaism that what we’re seeing is a variety of attempts to figure out how to respond. And that will then become the Judaism for the next millennium. It’s time for a lot of experimentation. I think that’s required and out of that will come a new “Minhag America,” to use Isaac Mayer Wise’s phrase for the emerging custom of American Jews [Wise was a Reform rabbi in the late 19th century]. And we don’t need to have everybody doing it one way. As long as people feel committed to Judaism, the Jewish tradition, even if they’re doing it very differently than the Jews of the past, they will be writing themselves into the conversation.
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Illinois voters pass proposals objecting to state anti-BDS law
(JTA) — Voters in eight municipalities in Illinois approved ballot measures last week registering formal objections to the state’s law barring state pension investments in companies that boycott Israel.
The ballot measures will have no effect on state policy. But pro-Palestinian groups are celebrating the wins as demonstrations of shifting public opinion against the law, first signed in 2015 to oppose the Boycott, Divestment, Sanctions movement.
The village of Oak Park and the townships of Champaign, Cunningham, DuPage, Kickapoo, Medina, Normal and Peoria all approved similarly worded ballot measures that urge the state to repeal its anti-BDS law or support specific state legislation that would do so. According to unofficial tallies, 65% of voters in Oak Park, a Chicago suburb whose local Jewish population mounted a sustained objection to the referendum, approved the measure there.
Jewish groups including the Jewish United Fund, Chicago’s federation arm, had campaigned against the ballot measure. The Illinois law, championed by JUF when it was first passed, was the first of what has become dozens of state anti-BDS laws in the country. First Amendment groups have challenged the laws.
“We would have much preferred a victory,” Dan Goldwin, chief public affairs officer for JUF, told the Jewish Telegraphic Agency on Monday. Yet Goldwin pointed out that Oak Park voters had approved the measure by smaller margins than their votes for top Democratic candidates including Illinois Gov. JB Pritzker and former presidential candidate Kamala Harris.
“Once people began to be exposed to the meaning of what the referendum was about, they moved against it. We just didn’t have enough time,” he said.
Some members of the Oak Park opposition had engaged in a drawn-out fight over the eligibility of the signatures the ballot measure activists had gathered. That time, Goldwin theorized, “was probably time better spent convincing people to vote against it.”
Separately, voters in Bloomington Township approved a measure stating that the federal government should “ban the transfer of weapons to any country that is a dictatorship, apartheid state or major violator of human rights.” The ballot language did not mention Israel, but pro-Palestinian activists have long maintained that Israel commits apartheid and that the U.S. should halt weapons sales to the country.
Local Jewish figures have said the campaign troubled them.
“It felt like it was a local chapter of a global movement to destroy the world’s only Jewish state, and I felt it personally and acutely,” Rabbi Adir Glick of Conservative Temple Har Zion in River Forest, which borders Oak Park, told the Wednesday Journal of Oak Park and River Forest about the campaign. “I know people who lost friendships in the last few months, and difficult moments with neighbors and colleagues, but it also galvanized our Jewish community.”
Goldwin said the measures’ passage wouldn’t change JUF’s own strategy opposing the repeal of the anti-BDS law at the state level. He noted that ballot measure activists, with the exception of Oak Park, largely didn’t target municipalities with large Jewish communities. In his view, those seeking the repeal of the law “are still a significant minority.”
The BDS movement had a more significant policy victory on election night with the passage of a binding ballot referendum in Providence, Rhode Island, to divest that city from “foreign countries conducting ethnic cleansing, apartheid, illegal military occupation, or genocide.” Proponents and opponents of the measure alike have said they believe the language and parameters of the question will include Israel.
This article originally appeared on JTA.org.
The post Illinois voters pass proposals objecting to state anti-BDS law appeared first on The Forward.
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Blinken, Pompeo: Strong U.S.-Israel ties, assistance to continue despite Trump call to end aid
(JTA) — Former secretaries of state Antony Blinken and Mike Pompeo both downplayed the potential end of American military aid to Israel on Sunday, insisting such a development would not harm U.S.-Israel ties during a joint appearance in Washington.
Speaking at the Jewish Federations of North America’s annual General Assembly, both men also defended Israel’s security and its need to defend itself in the wake of the Hamas attack on Oct. 7, 2023, condemning voices who try to equate Israel’s actions with those of Hamas and accuse it of committing genocide.
But Blinken, who was secretary of state in the Biden administration at the time, also didn’t spare Jerusalem from criticism over its conduct of the war.
Following Oct. 7, “the Israelis did, for the most part, the bare minimum of what they felt they needed to do for people who were stuck in the middle of this crossfire in Gaza,” he said. “There was a certain amount of disregard, a certain amount of disdain for the well-being of the Palestinian civilians.”
He added that “that is vastly different, vastly different from an intent to do them harm, from an intent to eliminate them. The target was Hamas, and horrifically, too many people were caught in the middle of that and suffered terribly as a consequence.”
Still, he said, it is important to “recognize that we’re at an inflection point” when it comes to American attitudes toward Israel. Blinken recalled discussions with Israeli Prime Minister Benjamin Netanyahu as the Gaza war was raging in which he warned that Israel was “not only losing the Democratic Party — and that may be fine from your perspective — you’re going to be losing young Republicans, young evangelicals.”
On Election Day last week, following campaigns in which many candidates called for reducing support for Israel, President Donald Trump declared that the money “gets cut off at the end of the year.”
Pompeo, who served as CIA director and secretary of state during the first Trump administration, said that while he did not “know exactly how this administration will follow through on that,” there had been conversations between Jerusalem and Washington “about what’s the appropriate level of assistance and what [is] the right model” for cooperation.
Calls to change the nature of U.S. military aid have become “bipartisan,” he noted.
Stating that he is “very optimistic,” the former Republican congressman asserted that “whether we provide the $4 billion a year — which … mostly goes to buy U.S. weapons systems from Lockheed and Raytheon and big defense contractors — is much less material than the nature of the relationship between the United States and Israel.”
“And so whether we provide that particular money, there will still be deep connectivity. There’ll still be lots of assistance, and there will be a partnership that is historically important, not just for Israel, but for the United States of America as well … we couldn’t do the intelligence work we need to do without them.”
“They save American lives all the time,” he continued. “I still have a death threat on me from the Iranians. The Israeli intelligence has been very helpful at making sure that I’m where I need to be and I’m not where I ought not be.”
Israel’s 10-year memorandum of understanding (MOU) with the United States, which currently pledges Israel $3.8 billion annually for the fiscal years 2019-2028 subject to congressional appropriations, has proven a political liability for Trump. Last week he questioned why his administration should have to deal with criticism from Democrats over the issue. Following the GOP’s loss in the midterms, Vice President JD Vance explicitly called to put America first and “change our relationship to Israel.”
Blinken responded similarly to his Republican counterpart on the question of U.S. aid to Israel.
“I think you’re seeing a recognition on the part of the Israeli government that this thing is not going to last forever, and an attempt to make it clear in the body politic in Israel that, no, we can pay for our own stuff. We don’t need the kind of assistance that we’re getting from the United States in terms of paying for what we’re acquiring,” Blinken stated, adding that “it doesn’t change anything … about the inherent value of the relationship and the partnership.”
But while Pompeo and Blinken appeared largely on the same page regarding military aid to Israel, the two differed significantly regarding the conflict with Iran and a future resolution to the long-running conflict with the Palestinians.
Asked how to negotiate a settlement with Iran, Pompeo replied that “I just I simply don’t think that it’s possible with the regime” even as he admitted the United States cannot currently curtail Iran’s ambitions through military means.
Pompeo called to “continue to apply pressure there” through the current economic blockade and by “going after further assets inside of Iran” because “they still have the capability to muck up the Gulf region and to threaten Israel [while] we have the capacity to, if not eliminate it, mitigate that materially.”
As for offering concessions to keep the Strait of Hormuz open and maintain the flow of oil, Pompeo insisted that “we should never give the Iranians a damn thing.”
Blinken, on the other hand, stated that Trump needs to acknowledge that the war against Tehran “might not be a loss” but it “wasn’t a real win.”
But while concessions, possibly including sanctions relief, may be needed to bring the Iranians back to the table, “I think what you have to do is exert sustained, systematic pressure on them economically … for purposes of getting to negotiate,” he added.
The lesson learned from the 2015 Iran deal, otherwise known as the Joint Comprehensive Plan of Action, Blinken said, is that it can take time to get Iran to the point where it is ready to negotiate.
Blinken added, “Same thing with the Iran-Iraq war. There wasn’t a capitulation. There was a negotiation. I think at this point that’s in our interest.”
Turning to the Palestinian issue, Blinken argued that part of why Hamas attacked on Oct. 7 was to preempt the further expansion of the Abraham Accords and that “for that vision to be fully realized, it requires a resolution of the Palestinian question.”
“I believe to the bottom of my heart, as I have throughout, that the only way forward, and again, this is very unpopular these days, is through a secure Israel and a sovereign Palestine,” Blinken said.
He drew pushback from Pompeo, who argued that “one of the keys to success of the Abraham Accords was not letting the conflict between the Palestinians and the Israelis get in the way of what the Gulf Arab states actually know needs to happen.”
This article originally appeared on JTA.org.
The post Blinken, Pompeo: Strong U.S.-Israel ties, assistance to continue despite Trump call to end aid appeared first on The Forward.
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‘Jews are welcome, Zionists are not’: Is a Zionist ban at a restaurant legal?
Sap Sua, a Vietnamese restaurant in Boulder, Colorado, was one of Emily Lanigan’s favorite restaurants. She even celebrated her 44th birthday there in June. So Lanigan was stunned when the restaurant posted this since-deleted message on Instagram in September: “Jews are welcome, Zionists are not.”
Lanigan, a former synagogue president, identifies as a Zionist, which she defines as the Jewish right of self-determination. Was she really no longer welcome at the place where she had received a complimentary dessert just months before?
She wondered if the restaurant had a different definition of Zionism, she said, and thought maybe reaching out and offering to have an in-person discussion could clear things up.
“Being a Zionist does not mean I do not also believe in the freedom and autonomy of Palestinians,” Lanigan said she commented on Instagram. “You and I are not so far apart.”
But Sap Sua’s owner, Anthony “Ni” Nguyen, doubled down: “As you clearly saw, the full statement was ‘Jews are welcome. Zionists are not.’ Jews are a protected class, and all Jews are welcome,” Nguyen wrote in messages to Lanigan reviewed by the Forward. “Zionism is a political ideology, like Nazism.”
Nguyen’s response to Lanigan implied the law was on his side. He could ban “Zionists,” it seemed, so long as he let in Jews who shared his views about Israel.
Legally speaking, Nguyen was partially correct. Neither federal civil rights law nor Colorado law prohibits businesses from refusing service based on customers’ political beliefs — meaning turning someone away based solely on their political support for Israel could be allowed.
But the line gets murkier when “Zionist” is used as a stand-in for Jewish or Israeli identity, which can violate laws prohibiting discrimination based on religion or national origin.
The distinction matters not only for Sap Sua, as spaces from coffee shops to book festivals to concert venues make disavowing Israel a condition of entry or participation. The troubling practice raises a thorny question: How should the law distinguish between excluding someone because of their political beliefs and excluding them because of who they are?
The right to exclude?
Sap Sua was not the first business to declare itself off-limits to Zionists with no legal consequences. In Utah, after a bar called Weathered Waves declared “no Zionists allowed” in 2024, the attorney general found no evidence of legal wrongdoing. (Weathered Waves later closed over a dispute with its landlord.)
But that doesn’t mean “Zionist” bans are always legal. According to Richard Katskee, a professor of law at Duke University with expertise in public accommodation law, the legality depends on how the ban is enforced.
Does the business ask only Jewish or Israeli customers to disclose their views? Does it make assumptions about the politics of customers wearing kippahs? If Jewish customers are being singled out, Katskee said, that would make a finding of illegal discrimination more likely.
Omer Wiczyk, senior counsel at the Brandeis Center, told the Forward that two cases he’s currently litigating cross that line. At a coffee shop in Oakland, California, a customer wearing a Star of David baseball cap was asked on video if he was a Zionist and told to leave. At an eyebrow salon in Northern Virginia, a customer was kicked out after disclosing she was Israeli-American.
Businesses “cannot turn a customer’s identity into objectionable politics, and then invoke that to justify their exclusion,” Wiczyk told the Forward. “Being Israeli is not a political issue. Being a Jew is not a political issue. It’s who you are.”
But if a business required every customer, regardless of their identity, to affirm a particular political position on Israel before receiving service, that could be legal, Katskee said — though enforcing such a policy fairly would inevitably prove difficult in practice.
“It might be legal, like putting up a sign saying ‘Republicans only’ or ‘Democrats only,’” Katskee said.
Jenin Younes, legal director of the American-Arab Anti-Discrimination Committee, argues that businesses have some latitude to refuse service based on customers’ politics. The ADC is currently making that case on behalf of Poetica Coffee, which is fighting a Department of Justice investigation into its decision to publicly bar Rep. Dan Goldman over his support for Israel.
In Goldman’s case, Younes said, his public profile and easily searchable voting record help support the idea that the coffee shop targeted him for his political views.
“It’s harder to make the argument that ‘No, this was really about just not letting Jewish people in’ — because he’s a public figure,” Younes said. “He’s said what he thinks on these issues.”
Even Goldman himself said that the coffee shop incident did not warrant a civil rights investigation because of his status as a public figure.
Younes argues that the same principle applies to situations unrelated to Israel and Zionism.
In 2018, for example, the owner of a Virginia restaurant kicked out White House press secretary Sarah Huckabee Sanders citing the Trump administration’s “inhumane and unethical” policies. The restaurant faced social backlash, but no legal consequences.
And last year, a Martha’s Vineyard farmers’ market stand refused to sell lawyer Alan Dershowitz pierogi, citing his legal defense of Jeffrey Epstein and other men accused of sexual assault. Dershowitz threatened legal action, but it appears he never actually filed suit.
“In my opinion, businesses should have the right to exclude people whose views it doesn’t like,” Younes said. “And by the way, I would apply this in the other context: If there’s a pro-Israel coffee shop owner and they wanted to say, ‘We don’t want anyone wearing a pro-Palestine pin in here,’ I think they have that right.”
The law’s limits
Whether businesses have the legal right to exclude certain customers is a different question than whether they should.
Such bans can end up holding ordinary Jews responsible for the actions of the Israeli government — with the misguided idea that denying them a meal or a cup of coffee will somehow advance the Palestinian cause.
And since “Zionist” means different things to different people, using the label as a litmus test will almost inevitably lead to erroneous assumptions about peoples’ views.
In cases where the law is not a remedy, the free market may be. Businesses that turn away “Zionists” must be so committed to their beliefs that they are willing to refuse a paying customer, risking boycotts and reputational damage.
At the same time, some businesses may believe the publicity will draw in new clientele. Karimi Brows, which turned away the Israeli-American customer, boasted that it gained 40,000 TikTok followers in the month after the incident.
For its part, Sap Sua appeared to backtrack amid intense public pressure, posting to Instagram that it would welcome “every guest who walks through our doors.” (Sap Sua did not respond to the Forward’s request for comment.)
But for Lanigan, the damage was done.
“It was one of my favorite restaurants,” Lanigan told the Forward. “But I will never set foot in that place again.”
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