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Hebrew school enrollment across US down by nearly half since 2006, report says
(JTA) — Living in Brooklyn, surrounded by synagogues and Jewish schools, Rachel Weinstein White and her husband hoped to find a place where their children could receive a Jewish education for a few hours each week.
But they knew they didn’t want to enroll at a traditional Hebrew school associated with a local synagogue. For one thing, White wasn’t interested at the time in participating in prayer services, the main offering of most congregations. Plus, her husband is Black and not Jewish, and they were not sure how well he or their children would be welcomed.
So about eight years ago, she started her own program together with a few families, setting up a cooperative and hiring a teacher in an early version of the “learning pods” that would become a pandemic fad.
“It was just this incredible, magical year,” White said. “So many people started hearing about our little class and asked to join that it became necessary to create a second class. … It just kind of grew organically from there.”
Today the school, Fig Tree, enrolls about 350 children across three locations and plans are underway to expand further. In hour-long classes on Sundays and weekday afternoons, children learn about Jewish holidays and history, engage in art and creative play, explore their local Jewish communities and learn basic Hebrew, in a program that culminates in a b’nai mitzvah year. It overlaps significantly with traditional Hebrew schools, but outside the usual setting — a synagogue classroom — that has become a cultural shorthand among American Jews for rote, uninspiring Jewish education.
That dynamic may be why Fig Tree is an outlier in a stark trend revealed in a new report: Enrollment in supplemental Jewish schools — those that students attend in addition to regular schooling in public or secular private schools — is down by nearly half over the last 15 years.
Even as the estimated number of Jewish children in the United States rose by 17% between 2000 and 2020, enrollment in Hebrew schools fell by at least 45% between 2006 and 2020, according to the report by the Jewish Education Project, a nonprofit that promotes educational innovation and supports Jewish educators in a wide array of settings.
The report identifies pockets of growth, mostly in the small number of programs like Fig Tree that operate outside of or adjacent to synagogues, and in schools operated by the Hasidic Chabad-Lubavitch movement. But overall, according to the report, just 141,000 children attend supplemental Jewish schools in the United States and Canada, down from more than 230,000 in 2006 and 280,000 in 1987.
Some of the decline in Hebrew school enrollment is countered by increasing enrollment in Jewish day schools, where students study Jewish topics for at least part of every day. The number of U.S. children attending Jewish day schools has risen by roughly the same amount, 90,000, that Hebrew school enrollment has fallen since 2006, according to the report, though a significant portion of the increase stems from population growth in Orthodox communities, where the vast majority of students attend day schools.
Miriam Heller Stern, a professor at Hebrew Union College-Jewish Institute of Religion who was tapped to help design the study, said the results suggest that, as with many aspects of religious life today, Hebrew school enrollment cannot be counted on as an act of obligation or tradition.
“There’s this idea that parents send their kids to Hebrew school because they went to Hebrew school and that’s a rite of passage in North America, but that may be a myth,” she said. “People don’t want to push their kids to have to do the same thing they did, necessarily, anymore.”
The report speculates about what has fueled the enrollment decline — from demographic changes to shifts in how American Jews think about countering antisemitism to increased access to Jewish learning online — and also about what has allowed some schools to thrive. It notes that all of the supplemental schools that responded to its census said their schools help children feel connected to the Jewish people.
“We believe that many factors have led to the decline in enrollment of students in supplemental schools in the last decade,” said David Bryfman, the Jewish Education Project’s CEO. “However, it’s also a myth that all supplemental schools don’t work.”
The group is planning a series of online sessions with some of the dozens of researchers and practitioners involved in the report, with one goal the sharing of success stories identified by the survey. Of the six identified in the report, a common theme is urging experiential, community-based learning. Some of the promising models explicitly position themselves as infusing Jewish content into child care, filling a pressing need for American families.
Still, it may be hard to counter the demographic realities of contemporary American Jews: Just a third of U.S. Jews in a 2020 survey said someone in their household was a member of a synagogue. That was the case even for the majority of non-Orthodox Jews who said they identified with a particular denomination, a marker of traditional engagement.
The waning of synagogue affiliation is borne out in the Jewish Education Project’s report, which found that more than 700 supplemental schools shuttered between 2006 and 2020 — most outright, though as many as 200 have survived in a new form after merging.
Temple Solel, a small Reform congregation in Fort Mill, South Carolina, shut down its Hebrew school in recent years. The volunteer-run program had up to eight students at a time, according to Russ Cobe, a lay leader.
“We sort of hit a point where we weren’t able to sustain it,” Cobe said. “We only had a couple of people teaching and students from a wide range of ages and they wouldn’t show up every week. Also, our wheelhouse seems to be retirement age and above. We don’t have a lot of young families.”
Hebrew school mergers offer one possible approach to countering the enrollment decline. Two synagogues, one Reform and one Conservative, located half a mile apart in Oak Park, Michigan, established a joint school about seven years ago and called it Yachad, which means “together” in Hebrew.
“One day a week we meet at the Conservative congregation and one day a week we meet at the Reform congregation, so we are keeping our kids involved in both,” said Gail Greenberg, Yachad’s director. “My goal is to make it at the highest common denominator. For example, all of our food is kosher so anyone who wants to eat here can.”
The arrangement appears to be working. Last year, about 90 students were enrolled, and this year, enrollment is at 128, including 26 new kindergarteners, with even larger numbers expected in the future.
Another set of programs has grown dramatically in recent years: those affiliated with the Chabad movement, which tend to operate even when small and cost less than synagogue programs. Since 2006, the study says Chabad’s market share in terms of enrollment has grown from 4% to 10%, and in terms of the number of schools from 13% to 21%.
Those figures might represent an undercount, according to Zalman Loewenthal, director of CKids, the Chabad network of children’s programs. While the study says there are some 300 Chabad programs in the United States, Loewenthal said he is aware of at least 500 and perhaps as many as 600 — a number driven up in the last decade amid a push by Chabad to launch more Hebrew schools. His count is based on the number of customers purchasing the curriculum offered by his organization, which is also new in the last decade and in his view has contributed to improved quality among Chabad Hebrew schools.
In general, non-traditional approaches to Jewish education may be attractive at a time when American families have packed schedules and competing needs, according to Stern.
“People want to be able to have bite-sized pieces just like you sign up for a six-weeks art class, they might want a six-weeks Jewish class,” she said. “In this atmosphere, some communities are finding ways to be more modular and more flexible, and meet people’s needs in different ways.”
Stern also said, referring to six programs highlighted in the study as success stories, that the future calls for programs to offer an “immersive” experience, meaning that children become part of a community.
“They are getting something beyond just knowledge,” Stern said. “They’re also getting connection and belonging, which provides the foundation for something bigger in their lives.”
Stern said she thought the report pointed to gaps in the way American Jewish communities allocate their resources.
“Supplementary education really was abandoned as a communal priority,” she said. “Individual communities had to find ways to fund it on their own. And I think that is part of why we’re seeing a decline.”
Bryfman said he’s optimistic, both about the power of supplemental schools and the potential for them to generate new support from Jewish donors.
The Jewish Education Project had sought outside funding to pay for its study and failed, he said. But now that the numbers are clear, he is beginning to see interest from philanthropies.
“I don’t want to count the dollars before they’re granted,” Bryfman said. “But the study is already beginning to have the desired effect of bringing more resources to the field.”
Fig Tree isn’t set up to benefit in a possible future of increased charitable investments in Jewish education. That’s because the school is set up as a business — an expression of confidence in its growth and to insulate itself from the vagaries of philanthropy.
“It’s a very unusual model for the Jewish education and I would argue a self-sustaining one,” White said. “We don’t have to rely on fundraising… and we’re not beholden to some of the other requirements that a nonprofit would necessitate, which allows us to be nimble.”
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The Art of the Heart: A Message From Israel for Valentine’s Day
As Valentine’s Day, celebrated on Feb. 14, approaches, preparations are seen underway in the markets in ghodbander road, Thane, on Feb. 12, 2026, in Mumbai, India. Photo: Praful Gangurde/Hindustan Times/Sipa USA via Reuters Connect
In the weeks before Valentine’s Day, hearts appear on everything: cards, shop windows, menus, and messages. It’s sweet and familiar. We use the heart as a symbol for love because it’s the body’s center for the emotion of love.
The heart is not just a Valentine’s Day symbol, however. It’s an organ that works without stopping, and it responds, quietly and powerfully, to the way we live — how and what we eat, how much stress we carry, how well we sleep, how often we move, and whether we feel connected or alone.
I came to Israel from Los Angeles in 1983 with a mission that has guided me ever since: “Healing Ourselves; Healing the Planet.” A few years later I founded what became Reidman College, beginning with a small school for holistic massage. Back then, my belief was simple: When you touch someone, you touch their soul. Done with care and respect, touch can ease pain in the body, and it can also soften something deeper: the constant bracing that so many people carry without even noticing.
What I’ve seen through the clinical training our students provide across Israel is that people don’t arrive with only a physical complaint. They arrive with a full life behind the symptom. The body is not separate from the person. The heart is not separate from the story.
That is why Valentine’s Day can be more than a commercial holiday. It can be a useful mirror. Not because everyone needs romance, but because everyone needs and wants love in the wider sense: connection, belonging, steadiness, and the feeling that I am not carrying everything alone.
Heartbreak is not just the aching heart in a Country Western song. The emotions of prolonged stress, grief, anxiety, and loneliness often show up physically in the heart. A tight chest. Shallow breathing. Poor sleep. A nervous system that never truly calms down.
When stress becomes chronic, the body behaves as if danger is always close. That affects how we breathe, how we digest, how we rest, and how we make decisions. We reach for quick comfort because the system is asking for relief. Over time, those patterns shape the habits that can protect or damage heart health: movement, sleep, food choices, emotional regulation, and the ability to recover after difficult days.
In integrative medicine, we know that changing only one habit doesn’t solve everything. We also don’t separate a person into compartments — heart here, mind there, life somewhere else. At Reidman, we teach that real care is both responsible and grounded, and that integrative approaches work best; that is, conventional medicine alongside Natural Medicine, and not instead of it. If someone has symptoms that worry them, whether that be chest pain, shortness of breath, dizziness, unusual fatigue, or unusual palpitations, they should get checked. Only with a clear diagnosis can one then begin to take the right path toward better health.
For many people, the most meaningful change for better heart health begins with a question: What does my heart need from my daily life right now?
Usually, the answer is not dramatic. It starts with the nervous system. Many adults live in a state of constant tension — shoulders lifted, jaw tight, breath held, like we are bracing for impact. You don’t have to change your whole life to change that message. Even a small daily practice of slowing the breath, especially lengthening the exhale, can help the body come down from alert mode. I’ve seen again and again in our teaching clinics: When the breath settles, the person settles. And when the person settles, the heart doesn’t have to work as hard just to keep them emotionally afloat.
Then there is movement. A short walk most days is one of the simplest ways to support circulation, mood, and sleep. It also gives stress a place to go. So many people are trying to “think” their way out of tension. But the body often needs a physical release. A 10-minute walk after a meal, a few minutes in fresh air, small things, repeated, can shift the baseline.
Sleep matters more than people like to admit. When sleep is poor, everything becomes louder: worry, cravings, irritability, sensitivity. A tired nervous system is fragile. A rested one is resilient. The heart is part of that story. If Valentine’s Day is a time for gifts, then let this message be a gift to you: Protect your evenings from constant stimulation. Create a softer landing. Less screen. Lower light. A warm shower. A few quiet minutes before bed because your body repairs itself at night and your heart benefits when you respect that repair.
And then there is the most overlooked “heart health” factor of all: connection.
Love is not only romance. Love is the person who checks in. The friend who answers. The community that makes space for you and perhaps having a pet. It is known that people with pets to care for and receive love from live longer and happier than most others. Dogs, in particular, are renowned for giving unconditional love.
Valentine’s Day can unintentionally reflect to single people, widows and widowers, the divorced, the grieving, and the lonely that they are “outside” the story. But the heart doesn’t only respond to couple-hood. The heart responds to belonging. To the feeling that you matter to someone, and someone matters to you.
If you want a simple Valentine’s practice that is actually meaningful, it’s this: Reach out in a real way. Not a reaction emoji. Not a forwarded video. A sentence that carries warmth. “How are you, really?” “I’m thinking of you.” “Do you want to take a walk together?” It sounds small, but small acts of connection are often what keep people steady.
Judaism understands something essential here: We are not meant to live as isolated individuals. We are built for community. Even the rhythm of Shabbat — pausing, disconnecting from constant doing, returning to family and to presence, is, in its own way, a heart practice. It reminds the body that life is not only pressure. There is also rest. There is also meaning. There is also relationship.
And there is touch, appropriate, respectful touch, which is increasingly missing in modern life. We live in a world that is both touch-starved and touch-confused. But the body still needs safe contact: a hug that is asked for, not taken; a hand held; a massage given with dignity. This is one reason I began in massage all those years ago. Because when touch is done properly, it can communicate something words often can’t: “You are safe, you are seen, you are not alone, and I am here with you.”
At Reidman, we speak a lot about dignity. And that includes the way we treat ourselves. Many people live at emergency speed. The heart doesn’t respond well to constant stress. It responds to steadiness. To daily care. To a life that is livable.
So yes, enjoy Valentine’s Day. Enjoy the sweetness. Send the heart emoji, send the flowers, book that romantic dinner.
But if you want the holiday to mean something deeper, let it be a reminder that your real heart is listening to your life. This month, give it more than a symbol. Give it calmer breathing, steadier sleep, gentle movement, and real connection — because love is not only what we celebrate. Love is also what we practice. Love is the most powerful healer of all. Loving ourselves; and loving others. Perhaps the Beatles were right: “All we need is love, love. Love is all we need.”
Sally Reidman, who immigrated to Israel in 1983 from Los Angeles, is the founder of Reidman College, Israel’s largest institute for complementary and integrative medicine.
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Israel’s bobsled team is chasing more than medals in its first Olympic outing in Milan
(JTA) — No matter what happens when Israel’s bobsled team hits the ice next week at the 2026 Winter Olympics, team captain Adam “AJ” Edelman has already had a year for the history books.
The 34-year-old Brookline, Massachusetts, native is the first Orthodox Jewish athlete to compete at the Winter Olympics, and now the first Israeli to qualify for the Games in two sports. He placed 28th in skeleton at the 2018 Olympics in PyeongChang, South Korea.
But for Edelman, the 12-year journey that culminated in Israel’s first-ever Olympic bobsled appearance — which he has nicknamed “Shul Runnings,” a spin on the 1993 movie about Jamaica’s bobsled team — is about more than success on the track.
“The Olympics were never a goal,” Edelman told the Jewish Telegraphic Agency in an interview prior to the Games. “The Olympics were the tool, or the stepping stone, to get to the goal, which was to fundamentally redefine, or change, how our community — both the Israeli and the Jewish one — view investment into and the role of sport.”
Edelman’s journey began in 2013, when Israel attempted to recruit him to play for its national hockey team. Hockey had been Edelman’s first sport, which he played through college at the Massachusetts Institute of Technology, where he was the first Shabbat-observant player in program history.
Edelman discussed the idea with the long-time alumni director of his Jewish day school, Brookline’s Maimonides School. Mike Rosenberg pointed something out to Edelman that ultimately sparked a calling.
“AJ, no one from this school has ever gotten to the level of sport beyond high school that you’ve gotten to that didn’t go to, let’s say, [Yeshiva University] or Brandeis,” Edelman recalls Rosenberg, who died last year, telling him about the two historically Jewish colleges.
Edelman couldn’t believe that. Out of thousands of Maimonides alumni (including his older brother, Emmy award-winning comedian Alex Edelman), only Edelman — who called himself “not a very gifted athlete” — had reached that level? He had a theory as to why that might be.
“I came to the conclusion that it had to be a self-selection process,” Edelman explained. “That people were selecting out of sport as a journey before they got to that level. And why were they doing it? Because there was no priority placed on sport. It wasn’t something people in our community aspired to do or invest in.”
Edelman said the lack of investment in sports led to a lack of infrastructure and a dearth of role models for Jewish kids to look up to. He set out to change that — to “be the change.”
“The only way to do that was a certificate, so to speak, of excellence in sport, and that’s the Games,” he said. “The Games are essentially the certificate of, ‘you did something.’ So in that way, the Olympics became very, very much the tool for which I wanted to make the change.”
Edelman began training in skeleton after graduating from MIT in 2014. His initial scouting report was not promising: he was told he was “not athletic, would never make the Olympics, and would never be competitive in sliding sport.”
That did not deter him. Edelman moved to Israel in 2016, where he kept training, teaching himself the sport on YouTube when he couldn’t afford a coach. He ultimately clinched Israel’s first sliding sport Olympic appearance in 2018.
Then the pandemic hit. Edelman was pursuing an MBA at Yale University when classes were suspended. Edelman was visiting Jordana Balsam, a close friend who is an attorney in New York City, when the Olympics came up.
“He was telling me about his history with skeleton, and how he competed in the 2018 Games, and how he was actually really intrigued by bobsled,” Balsam recalled. “And in an offhand comment, I’m like, ‘Well, why don’t you pursue that, since you have this time off from Yale?’ And I guess something clicked in his brain, where he was just like, ‘Yes, I’m gonna do that.’ And the rest is history.”
Edelman began working toward bringing Israel to the Olympics in bobsled. Again, there were hurdles. He had to recruit a team from scratch. Israel’s own athletic authorities were skeptical — its Olympic committee almost didn’t accept an invitation to the 2026 Games. Funding was practically non-existent. Still, the team continued training, ultimately missing out on Olympic qualification for the 2022 Games by 0.1 second.
Then came Oct. 7, 2023, and the subsequent Gaza war, in which five members of the team were called into combat and multiple team sponsors backed out. Still, Edelman kept his eye trained on the 2026 Games. He used Instagram DMs to recruit a new team — most of whom play other sports and had never been in a bobsled — which also features Israel’s first Druze Olympian, Ward Farwasy.
Israel ultimately qualified in late January at an event in Lake Placid, the same location where Edelman had been told 12 years ago that he’d never make it. The team often trains there, as well as in Park City, Utah, British Columbia and elsewhere. Edelman said he is rarely in the same place for more than a few weeks at a time.
“Once he had something in his head — an idea, a concept, a goal that he has — he dives into it 200%, and it’s something that I admire greatly,” Balsam said. “I’ve never seen anyone so dedicated to their craft, to their sport, to their goal. It really is inspirational.”
But even qualifying for the Games didn’t end the obstacles. Due to Olympic security, Edelman said his team’s training time in Cortina was limited. Then the team’s apartment in the Czech Republic, where they were training prior to leaving for Italy, was robbed on Feb. 7. Edelman said thousands of dollars in personal belongings, including passports, were stolen.
Throughout the process, Edelman said the wave of support, particularly from American Jews, has been “pleasantly surprising” — especially compared to the reaction after he qualified in 2018, which he called more of a “blip.”
That support has manifested through donations and merchandise sales, with Edelman fundraising to support the team’s Olympic costs. There has also been ample news and social media coverage, inside the Jewish and Israeli communities and out. U.S. Ambassador to Israel Mike Huckabee has given the team a shoutout, too.
Edelman said the positive response has been all the validation he needed.
“There was a constant question of, at the end of the road, you’re doing this for a reason, right?” he said. “ And the only reason to do this is for the goal, the goal of making a change. Of people caring about sport. Of being the change. So if the change doesn’t come and it doesn’t make an impact, then all of it is irrelevant… I think that, from what we’ve seen in the last [several weeks], the answer is an unequivocal yes. It was 100% worth it.”
In Israel, sports fans are proud of the historic nature of the bobsled team’s Olympic appearance, but the story has not broken through to the same extent, according to David Wiseman, who lives in Jerusalem and runs the popular “Follow Team Israel” Facebook page that tracks Israeli sports.
“The media are very football [soccer] and basketball-centric, so they get all the headlines,” Wiseman said. “Someone like Deni Avdija gets significantly more coverage. They know of him being the first Israeli to play in the [NBA] All-Star game far more so than this. They think it’s cool that [Edelman] made it, but they don’t devote any more thought to it. Independent of Israel, bobsled is a niche, niche sport.”
Still, Edelman and some of his supporters have seized on the narrative draw of Israel’s underdog bobsled story — not to mention the apartment break-in and other obstacles — to amplify an almost muscular form of pro-Israel advocacy. Edelman commonly uses the phrase “victors, not victims,” in reference to his team and to Israel’s spirit more broadly.
Jared Firestone, who is representing Israel in skeleton in Italy, said there was “no chance I’d be here without AJ’s guidance.” Edelman helped coach Firestone in skeleton after he made aliyah in 2019, and the pair co-founded the nonprofit Advancing Jewish Athletes to support other Jews in sports.
“I think it means so much to Israelis and to the Jewish community at large to see, with a little investment, how much can be accomplished,” Firestone said. “Unfortunately for me and AJ, we’ve had to dedicate so much of our time that could’ve gone to training and progressing on the ice to fundraising, but hopefully we’ll be inspiring people who could help to create that infrastructure so the next AJ and Jared could just focus on sport and being even better than we are.”
Balsam, who also serves as a director of Advancing Jewish Athletes, said it’s hard to articulate how meaningful Edelman’s achievement of making the Olympics is to him, and to her.
“AJ has been very, very passionate about trying to cultivate the idea that sports can be a career path for Jewish kids,” she said. “He wanted to make it to the Olympics. He wanted to show that this is possible. So for him to combine both of his passions and achieve his dream, I think is something that he can’t put into words, that I can’t put into words, but it’s just immense pride.”
Now comes the actual tournament. Israel will compete in the two-man races on Feb. 16 and 17 and in four-man on Feb. 21 and 22, with Edelman piloting the sleds. His Shiba Inu Lulu, the team’s mascot, is staying with Balsam in New York, where they’ll be cheering him on.
But no matter where Israel places, Edelman has one more box to check to fully accomplish his mission to change Israeli sports.
“There is one thing that I wish beyond anything, and it’s that I’m not the only one to do it,” he said. “ What I really wanted to accomplish through it was that someone else saw it and decided to do it themselves. That they saw that pathway opened by someone who was less than stellar, who was not, like, a God-gifted athlete, and went, ‘You know what? I’m pretty good at what I do. I can do that.’
“You have to leave it better than you found it, and it has to be for a purpose, and that purpose is always going to be to inspire someone to do it better than you did.”
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Debate over the Blue Square Super Bowl ad is fading. The racist responses from my fellow Jews will be felt longer.
(JTA) — Days after the Super Bowl, I am still reeling from how a moment designed to confront antisemitism — a 30-second ad from Robert Kraft’s Blue Square Alliance — shined a light on the hate within some corners of our own community.
The ad spurred debate over its effectiveness — a worthy conversation. But what immediately struck me was how quickly and prominently anti-Black responses played a role. I realized once again that American Jews are not only experiencing hate but must confront it within our own ranks as well. As a community, we will not succeed in combating antisemitism if we allow anti-blackness to live within our movements.
The ad, called “Sticky Note,” featured a non-Jewish Black child showing kindness to a Jewish child who was the victim of antisemitic bullying.
It spurred legitimate criticism about how to best fight antisemitism. But layered throughout was casual racism cloaked in the language of Jewish advocacy — even glee in an opportunity to engage in anti-Blackness under the guise of combating antisemitism.
Online, one person dedicated time to remaking the ad with AI so the bullies were darker-skinned and then had the Jewish child attack them.
Another person wrote that the bullies in the ad needed to be recast, because “most of our enemies aren’t white.”
Some exotified the Black child and leered at his natural hair, his height, his walk and his apparent “coolness.” People wrongfully claimed that the scenario was entirely unrealistic because Black people — at the individual or the organizational level — never stand against antisemitism.
Even more bizarrely, others claimed that the ad was somehow a tacit endorsement of the Black Lives Matter movement.
“There is a very casual and thoughtless ‘why the hell was a Black person shown being nice to a Jew, how dare they’ view being expressed here, and it’s not right,” tweeted Ben Badejo, who is both Black and Jewish.
“I am not asking Jews on X to like Kraft’s ad,” he added. “But I am definitely asking Jews on X to stop saying that a black person would never befriend a Jew and that it was wrong for the ad to depict this.”
Indeed, the downright racist responses from some parts of our community hurt Jews, our allies in Black communities, and the fight against antisemitism at a moment when the stakes couldn’t be higher. They highlight just how much work remains in fighting our own anti-Black racism.
None of the critics who were so furious about the inclusion of a Black child acknowledged a basic fact: There are hundreds of thousands of Jews of Color in the United States. The child in the ad — who approaches the Jewish protagonist and says he has experienced hatred too — could easily be Jewish himself, or have Jewish family members. Yes, his name is later revealed to be Bilal, but names do not always reliably map onto religious, racial or ethnic identity.
And that matters.
I know because I feel it personally. I am married to a Jew of Color, and we have two Black Jewish kids.
The claim that it is impossible, outrageous or ideologically suspect to depict Black people as allies in the fight against antisemitism does something deeply harmful: It erases the existence of Black Jews. That erasure is itself both antisemitic and racist. You cannot claim to defend the Jewish community while denying the reality of over 200,000 Black Jews in America. That number will only grow. Those numbers come from a 2020 Pew survey — my youngest wasn’t born yet.
You cannot fight antisemitism while actively and purposefully hurting Jewish kids — including my kids.
The claim also erases important alliances with members of the non-Jewish Black community.
In both my professional and personal life, I have experienced profound moments of solidarity and kindness in the fight against antisemitism from non-Jewish Black Americans. As director of Advocacy for One Mitzvah A Day, a project of Jewish Federations of North America that mobilizes communal gratitude to those who support us, I witness daily acts of courage and moral clarity from people of all backgrounds who choose to stand against antisemitism. Through our daily texts highlighting these moments of solidarity, our subscribers have sent more than 1.5 million messages of gratitude. We have thanked artists, elected officials, government leaders, and civil rights activists — many of them Black — who have spoken out loudly against antisemitism and stood with the Jewish community. To remain silent in the face of racism would be a betrayal of the kindness, solidarity, and moral leadership they have shown.
I felt compelled to post something on X on Sunday to push back against the racism I was seeing online: “You’re not making Jews safer. You’re hurting Jews. You’re not fighting antisemitism — you are hurting your community.” The backlash was swift and predictable. The rage didn’t stop at disagreement — it turned personal, aimed at me and at anyone who pointed out that being racist does nothing to combat antisemitism in American society. Within hours, I was branded an enemy of Israel, a self-hater, an apologist, and accused of being paid to tweet.
It’s important to emphasize: Debate is core to Jewish culture – it has kept us a strong, vibrant community for over 3,000 years. Debates about this 30-second spot are happening around Shabbat dinners, shul lunches and friendly coffees. All of this is fair game, healthy even. Criticize the ad. Debate Jewish professionals and how we are fighting antisemitism. It’s our job to serve the community. But hatred is not a productive form of debate. I know these spaces intimately. I’ve been a full-time Jewish professional since 2019 and have been active in Jewish advocacy long before that. As the mother of Black children and wife to a Black Jew, my commitment to normalizing Jewish life as multiracial is non-negotiable.
Still, I mostly responded with humor. When you’ve walked these lines long enough, none of it is surprising.
That, perhaps, is the saddest part of all.
How completely predictable it was.
The Super Bowl is over, and the controversy around the ad will soon fade, replaced by the next hot topic. But the effects of the racist posts are forever and leave an ugly, enduring stain that harms us all.
The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of JTA or its parent company, 70 Faces Media.
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