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How many Hebrew Israelites are there, and how worried should Jews be?

(JTA) — Dressed in matching purple hoodies and shirts, with gold fringes attached to the bottom in observance of Deuteronomy 22:12, hundreds of members of a controversial Hebrew Israelite group marched through the streets of Brooklyn on Sunday.

“Hey Jacob, it’s time to wake up,” they chanted, using a term for people of color who have yet to embrace their “true” identity as descendants of the Biblical Jacob, later called Israel. “We got good news for you: YOU are the real Jews.”

The march and a demonstration that followed at the Barclays Center were organized by Israel United in Christ in solidarity with Brooklyn Nets star Kyrie Irving, who was suspended for eight games after he posted a link to an antisemitic film on social media last month and then was slow to apologize. But IUIC has also used the controversy to promote its incendiary ideology and recruit new followers into what it calls “God’s army.”

After the demonstration — the second held by IUIC outside of the Brooklyn arena this month — the group’s founder posted a message on his Twitter account. “We are not here for violence,” Bishop Nathanyel Ben Israel wrote, “we are here for the spiritual war.”

Before 2019, those American Jews who were even aware of the once-obscure Black Hebrew Israelite spiritual movement likely associated it with the loud but non-violent street preachers who would harangue pedestrians in city centers. In December of that year, however, extremists professing Israelite beliefs attacked a kosher grocery store in Jersey City, New Jersey and a Hanukkah party in Monsey, New York. Two Jews were killed in Jersey City, and a 72-year-old rabbi who was stabbed in the head in Monsey died from his injuries three months later.

With the memory of those attacks still fresh, and against the backdrop of a surge this fall in public expressions of antisemitism combined with threats of violence against Jewish communities emanating from other extremist corners, the militant posturing of IUIC has alarmed many Jews already on edge.

Rabbi Mordechai Lightstone of Crown Heights observed on Twitter that the Israelites who regularly preach near his home on Shabbat have been “particularly aggressive” of late, heaping verbal abuse on both him and his children. On Sunday afternoon, Lightstone posted a video of IUIC members assembling for their march and rehearsing their chants in Grand Army Plaza.

“Terrifying,” commented Elisheva Rishon, a Black and Jewish fashion designer who blames Hebrew Israelites for inflaming tensions between the two communities to which she belongs. A few Twitter users compared the march to the 2017 far-right rally in Charlottesville, at which participants chanted “Jews will not replace us.”

The recent IUIC rallies give the impression that the radical wing of the Hebrew Israelite movement is large and riled up. Meanwhile, recent comments by Kanye West, the rapper who now goes by Ye, and Irving that align with elements of Hebrew Israelite doctrine suggest the movement has broad support among powerful Black celebrities.

But how big is the movement in reality? What percentage are extremists who assail Jews as impostors who stole their heritage from them? And if Black Israelism has entered the marketplace of mainstream religions in the United States, should Jews be concerned?

The numbers

The only available statistics on Israelite identification in the United States were collected as part of a small national survey conducted by an evangelical Christian research firm in 2019. For that survey, which sought to capture African-American attitudes toward the state of Israel, Lifeway Research asked 1,019 African Americans, “Which of the following best describes your opinion of Black Hebrew Israelite teachings?”

Most respondents (62%) said they are not familiar with the teachings, but 19% said they agree with “most of the core ideas taught by Black Hebrew Israelites,” and 4% said they consider themselves Hebrew Israelites. The remaining 15% said they either “firmly oppose” the teachings or disagree with most of them. (The survey did not specify what those teachings are.)

The 2020 U.S. Census put the Black population at 41.1 million, so extrapolating from the Lifeway data, there are approximately 1.6 million Hebrew Israelites in the U.S. — not counting the small numbers of Latinos and Native Americans who also belong to Israelite groups — and 7.8 million people who may not identify as Israelites but who agree with the spiritual movement’s main teachings.

For lots of these people, the attention that West and Irving have brought to their belief system has been validating.

“Israelism is becoming part of the plausibility structure of Black America,” Christian activist and author Vocab Malone told the Jewish Telegraphic Agency, referring to a social context in which certain ideas are considered credible. “The suspicions that a lot of folks have toward the Jewish community, they think they’re vindicated now.”

Scott McConnell, Lifeway’s executive director, told JTA that the survey’s sponsor, the Christian Zionist organization Philos Project, supplied the question about Hebrew Israelite teachings. Asked if there are plans to include similar questions in future surveys, he replied, “I know there are some pastors at African-American churches that have concerns about some of their parishioners being led astray by the teachings of the Hebrew Israelites, so we’ll keep it on our radar.”

Malone, who uses an alias in keeping with hip-hop culture, is a close observer of the Israelite world. The Phoenix resident frequently engages in debates on the street and online with members of groups described as hateful by the Southern Poverty Law Center — including IUIC, Israelite School of Universal Practical Knowledge, Israelite Church of God in Jesus Christ, and The Sicarii — in hopes of convincing them to follow what he considers to be the true path of Christianity.

Founded in 2003, IUIC has proven the most adept at creating public spectacles and garnering media coverage. The group operates 71 U.S. chapters and 20 international ones, according to the Anti-Defamation League, and it holds men’s conferences each year that culminate in choreographed marches on city streets, like the one on Sunday in Brooklyn. Based on the size of those marches, Malone estimated that national membership has grown from around 5,000 in 2015 to around 10,000 today. Other radical groups likely have much smaller memberships but don’t share any figures, preferring to “play their cards close to their chest,” Malone said.

These estimates suggest that the extremists comprise a very small percentage of the 1.6 Hebrew Israelites living in the United States.

Ultimately, IUIC has a goal of recruiting 144,000 Black, Latino and Native American people who will be spared by God during the end time, as foretold in the book of Revelation. In order to achieve this goal, the group sends representatives to proselytize overseas, including in parts of Africa and the Caribbean. (IUIC did not respond to requests for comment from JTA.)

Both the Southern Poverty Law Center and the ADL monitor the activities of IUIC and other radical camps, as Israelites call their groups. However, spokespeople for both organizations told JTA they do not know how many people belong to these camps.

An online movement

What is clear is that the camps have greatly expanded their reach in recent years, taking their message from street corners to the entire globe thanks to the internet and social media. IUIC members run dozens of YouTube, Facebook, Instagram and Twitter accounts where they post a constant stream of videos and memes, many containing antisemitic tropes. One recent Instagram post shows a startled-looking Hasidic Jewish man holding his hat above the words “The Synagogue of Satan.” (Louis Farrakhan, the leader of the Nation of Islam, uses similar language about Jews. A video he recorded this month defending West and Irving has been viewed millions of times.)

The main IUIC YouTube channel, @IUICintheClassRoom, has 126,000 subscribers and 29.4 million video views. A series of videos posted three years ago on the channels of local chapters provide some insight into how members hear about IUIC and why they join.

The most common way these members say they found their way to the camp was via videos they watched online. “Prior to actually coming to IUIC, I did do some Israelite window shopping,” recounts Officer Joshua of IUIC Tallahassee. “I always questioned myself, why is it that our people are at the bottom? How come we get the worst jobs and so forth? I knew Christianity wasn’t answering my questions, so what I did was I just started soul searching.”

As part of his quest, Joshua says he stumbled upon a video of Bishop Nathanyel and other IUIC leaders preaching on the street. “I was like man, these brothers really know what they’re doing, they really have our history,” he says. “That’s what actually made me do more research on IUIC and the truth.”

Sar (“Minister”) Ahmadiel Ben Yehuda speaks at the African Hebrew Israelites’ annual New World Passover celebration in Dimona, Israel, May 2013. (Andrew Esensten)

In another video, Sister Ezriella from the Concord, North Carolina, branch explains that as a young adult, she felt uncertain about her life’s purpose. Then her mother shared information with her about IUIC. “She was so happy it changed her life, I had to take notice and I had to come check it out for myself,” she says. “I fell in love with it. I fell in love with finding out who I am.”

A number of Black, male celebrities have also been drawn into the wider Israelite orbit in recent years, including rappers Kendrick Lamar and Kodak Black, TV host Nick Cannon, boxer Floyd Mayweather and retired NBA player Amar’e Stoudemire.

Some of these celebrities appear to have been exposed to Israelite teachings by relatives and other acquaintances. Lamar, who famously rapped “I’m a Israelite, don’t call me Black no mo’” on a 2017 song, learned about Israelism from a cousin who was involved with IUIC. Black began identifying as a Levite in 2017 after studying scripture with an Israelite priest while serving a jail sentence in Florida. Stoudemire has said his mother taught him he had “Hebraic roots.” (He officially converted to Judaism in 2020, a step most Israelites reject because it contradicts their claims of already being authentic Jews.)

Isabelle Williams, an analyst at ADL’s Center on Extremism who tracks radical Israelite camps, said celebrity endorsements of the ideology can have a big impact because they come from figures who are widely respected.

“If people came upon an extremist Black Hebrew Israelite group street preaching, it might be easier to dismiss it and recognize the extreme ideology behind it,” she said. “But when it’s being shared by these influential figures, people might be less likely to recognize the really insidious ideology and dangerous antisemitic conspiracy theories that are behind these statements.”

Williams added that a range of extremist groups have seized on comments made by West and Irving. “It’s not just BHI and NOI groups that are leveraging this moment,” Williams said. “We’ve seen white supremacists who are also using this recent attention and circulation of antisemitic conspiracy theories to promote their own agenda.”

Rabbi Capers Funnye is the most prominent Israelite leader in the U.S. He serves as chief rabbi of the International Israelite Board of Rabbis, an organization that provides spiritual guidance to about 2,500 people in the United States, along with tens of thousands of Israelites in southern and west Africa.

In an interview, Funnye condemned West, Irving and the radical Israelite camps that have rallied around them. “God is never about divisiveness,” Funnye said. “God is never about hatred. God is never about, ‘You ain’t.’ I don’t have to say what you aren’t to make me who I am.”

A member of the Chicago Board of Rabbis and the leader of a Chicago synagogue with a mixed membership of around 200 Jews and Israelites, Funnye was at pains to differentiate his community from IUIC and its ilk: His follows the Torah and supports the state of Israel, he said, while others follow both the Old and New Testaments, worship Jesus and reject Israel’s government as illegitimate.

“Whatever army that Kyrie is speaking about, we are not a part of his army,” he said, referring to a comment Irving made during an Oct. 29 press conference about how he has “a whole army” behind him.

But Funnye said another of Irving’s recent statements — “I cannot be antisemitic if I know where I come from” — resonated with him and his congregants.

“We are Semitic,” he said of Black people who identify as Israelites, “so now we really have to draw a line when antisemitism is only defined by one’s complexion or ethnicity. We were not the ones that racialized Judaism, and we will never racialize it because Jews are not a race.” (“Semitic” refers to people who speak Semitic languages, such as Hebrew and Arabic.)

Outside of the United States, the largest organized group of Hebrew Israelites is located in Israel. The African Hebrew Israelites of Jerusalem are a Dimona-based community of more than 3,000 African-American expatriates and their Israeli-born offspring.

African Hebrew Israelite youth serve in the army — not Kyrie Irving’s or IUIC’s army, but the Israel Defense Forces. After 53 years in Israel, the community has never been fully accepted, in part because they are not Jewish according to halacha, or Jewish law. Currently, some 100 community members are being threatened with deportation for living in the country illegally.

Ahmadiel Ben Yehuda, the African Hebrew Israelites’ minister of information, said he interpreted Irving’s remarks as a reference to “the global awakening of people of African ancestry to their Hebraic roots.” He said the backlash Irving has faced shows that the conversation around this awakening must involve qualified representatives of communities who can cite reputable sources — not documentaries such as the one Irving boosted — “Hebrews to Negroes: Wake Up Black America” — in support of their claims of Israelite ancestry.

“What is certain is that Israel and Judaism must figure out a way to better accommodate these communities,” Ben Yehuda said. “This is not going to fade away, and it shouldn’t. It will intensify as the awakening continues.”

How this awakening will affect Jews and established Jewish communities remains to be seen.

In September, George Washington University’s Program on Extremism released a report titled “Contemporary Violent Extremism and the Black Hebrew Israelite Movement.” The report noted that the “predominant threat” today comes not from Israelite groups themselves but from “individuals loosely affiliated with or inspired by the movement.”

Malone, the Christian activist, cautioned that as the extremist wing of the Israelite movement grows, more violent lone wolves may emerge.

“There’s a big funnel with any movement, and the bigger the funnel is, you get certain things down at the bottom,” he said. “This is not Buddhism. This is a different kind of thing with a different kind of rhetoric.”


The post How many Hebrew Israelites are there, and how worried should Jews be? appeared first on Jewish Telegraphic Agency.

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US, Iran No Closer to Ending War as Tehran’s Response Awaited

A billboard with a graphic design about the Strait of Hormuz on a building in Tehran, Iran, May 6, 2026. Majid Asgaripour/WANA (West Asia News Agency) via REUTERS

A state of relative calm prevailed around the Strait of Hormuz on Saturday, after days of sporadic flare-ups, as the United States waited for Iran’s response to its latest proposals to end more than two months of fighting and begin peace talks.

US Secretary of State Marco Rubio said on Friday that Washington expected a response within hours. But a day later, there was no sign of movement from Tehran on the proposal, which would formally end the war before talks on more contentious issues, including Iran’s nuclear program.

With US President Donald Trump due to begin a long-awaited visit to China next week, there has been mounting pressure to draw a line under the conflict, which has thrown energy markets into turmoil and posed a growing threat to the world economy.

Recent days have seen the biggest flare-ups in fighting in and around the Strait of Hormuz since a ceasefire began a month ago, and the United Arab Emirates came under renewed attack on Friday.

CLASHES TEST CEASEFIRE

On Friday, there were sporadic clashes between Iranian forces and US vessels in the strait, Iran’s semi-official Fars news agency reported. The Tasnim news agency later cited an Iranian military source saying the situation had calmed but warning more clashes were possible.

The US military said it struck two Iran-linked vessels attempting to enter an Iranian port, with a US fighter jet hitting their smokestacks and forcing them to turn back.

Tehran has largely blocked non-Iranian shipping through the strait since the war began with US-Israeli airstrikes across Iran on February 28. Before the war, one-fifth of the world’s oil supply passed through the narrow waterway.

The US imposed a blockade on Iranian vessels last month. But a CIA assessment indicated Iran would not suffer severe economic pressure from a US blockade of Iranian ports for about another four months, according to a US official familiar with the matter, raising questions over Trump’s leverage over Tehran in a conflict that has been unpopular with voters and US allies.

A senior intelligence official characterized as false the “claims” about the CIA analysis, which was first reported by The Washington Post.

Clashes extended beyond the waterway. The UAE said its air defenses engaged with two ballistic missiles and three drones from Iran on Friday, with three people sustaining moderate injuries.

Iran has repeatedly targeted the UAE and other Gulf states that host US military bases. In what the UAE called a major escalation, Iran stepped up attacks this week in response to Trump’s announcement of “Project Freedom” to escort ships in the strait, which he paused after 48 hours.

Trump said on Thursday the ceasefire, announced on April 7, was still holding despite the flare-ups, while Iran accused the US of breaching it.

“Every time a diplomatic solution is on the table, the US opts for a reckless military adventure,” Foreign Minister Abbas Araqchi said on Friday.

US PURSUES DIPLOMACY, STEPS UP SANCTIONS

The US has found little international support in the conflict. After meeting with Italian Prime Minister Giorgia Meloni, Rubio questioned why Italy and other allies were not backing Washington’s efforts to reopen the strait, warning of a dangerous precedent if Tehran were allowed to control an international waterway.

Speaking in Stockholm, German Chancellor Friedrich Merz said European countries shared the aim of stopping Iran from getting nuclear weapons and said they were working to bridge differences with Washington.

While pursuing diplomacy, the US also ratcheted up sanctions to pressure Iran.

Days before Trump travels to China to meet President Xi Jinping, the US Treasury on Friday announced sanctions against 10 individuals and companies, including several in China and Hong Kong, for aiding efforts by Iran’s military to secure weapons and raw materials used to build Tehran’s Shahed drones.

Treasury said in a statement it was prepared to act against any foreign company supporting illicit Iranian commerce and could impose secondary sanctions on foreign financial institutions including those connected to China’s independent oil refineries.

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Tehran Could Withstand Blockade for Four Months, CIA Report Shows, as Fighting Flares

A woman walks past an anti-U.S. mural on a building in Tehran, Iran, May 8, 2026. Majid Asgaripour/WANA (West Asia News Agency) via REUTERS

Efforts to end the war between the US and Iran appeared to stall as the two sides traded fire in the Gulf on Friday, while a US intelligence analysis concluded Tehran could withstand a naval blockade for months.

A CIA assessment indicated that Iran would not suffer severe economic pressure from a US blockade of Iranian ports for about another four months, according to a US official familiar with the matter, suggesting that US leverage over Tehran remains limited as the two sides seek to end a conflict that has been unpopular with US voters.

The Washington Post first reported the assessment.

A senior intelligence official called the “claims” about the CIA analysis “false,” saying the blockade “is inflicting real, compounding damage – severing trade, crushing revenue, and accelerating systemic economic collapse.”

Recent days have seen the biggest flare-ups in fighting in and around the Strait of Hormuz since a ceasefire began a month ago, and the United Arab Emirates came under renewed attack on Friday.

Washington is awaiting Tehran’s response to a US proposal that would formally end the war before talks on more contentious issues, including Iran’s nuclear program.

“We should know something today,” US Secretary of State Marco Rubio told reporters in Rome earlier in the day. “We’re expecting a response from them.”

Iran’s foreign ministry spokesperson said Tehran was still weighing its response, and none was reported by mid-afternoon in Washington, just before midnight in Tehran.

SPORADIC CLASHES IN STRAIT

Meanwhile, more sporadic clashes between Iranian forces and US vessels took place in the Strait of Hormuz, Iran’s semi-official Fars news agency reported. The Tasnim news agency later cited an Iranian military source saying the situation had calmed, but warning more clashes were possible.

The US military said it struck two Iran-linked vessels attempting to enter an Iranian port, with a US fighter jet hitting their smokestacks and forcing them to turn back.

Iran has largely blocked non-Iranian shipping through the strait since the war began with joint US-Israeli airstrikes across Iran on February 28. The US imposed a blockade on Iranian vessels last month.

Oil prices rose, with Brent crude futures above $101 a barrel, though still down more than 6% for the week.

Trump said on Thursday the ceasefire was still holding despite the flare-ups in the strait, which before the war handled one-fifth of the world’s oil supply.

The confrontation extended beyond the waterway. The United Arab Emirates said its air defenses engaged with two ballistic missiles and three drones from Iran on Friday, with three people sustaining moderate injuries.

During the war, Iran has repeatedly targeted the UAE and other Gulf states that host US military bases. In what the UAE called a “major escalation,” Iran stepped up attacks this week in response to Trump’s announcement of “Project Freedom” to escort ships in the strait, which he paused after 48 hours.

IRAN ACCUSES US OF BREACHING TRUCE

Iran accused the US of breaching the ceasefire, which had largely held since it was announced on April 7 but has come under strain this week.

“Every time a diplomatic solution is on the table, the US opts for a reckless military adventure,” Foreign Minister Abbas Araqchi said on Friday. Iran’s Mehr news agency reported that one crew member was killed, 10 wounded and four missing after a US Navy attack on an Iranian commercial ship late on Thursday.

Rubio, after meeting with Italian Prime Minister Giorgia Meloni, questioned why Italy and other allies were not backing Washington’s efforts to re-open the strait.

“Are you going to normalize a country claiming to control an international waterway? Because if you normalize that, you’ve set a precedent that’s going to get repeated in a dozen other places,” he said.

US IMPOSES SANCTIONS

While pursuing diplomacy the US also ratcheted up sanctions to pressure Iran.

The US Treasury on Friday announced sanctions against 10 individuals and companies, including several in China and Hong Kong, for aiding efforts by Iran’s military to secure weapons and raw materials used to build Tehran’s Shahed drones.

Treasury said in a statement it remains ready to take economic action against Iran’s military industrial base so Tehran cannot reconstitute its production capacity and project power abroad.

It also said it was prepared to act against any foreign company supporting illicit Iranian commerce and could impose secondary sanctions on foreign financial institutions including those connected to China’s independent “teapot” oil refineries.

The announcement came days before Trump plans to travel to China for a meeting with President Xi Jinping.

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What the private equity takeover means for the bagel industry

The bagel’s stock is, apparently, rising — literally.

Private equity investors have decided, apparently en masse, that bagels are the new frontier for expansion.

A fund called Stripe invested $8 million into PopUp Bagels shortly after the trendy bagel shop, which hawks “rip and dip” bagels, first opened in 2023. A year later, they added $24 million to their contribution and became the majority owner. Now, PopUp Bagels boasts 30 locations.

Invus, an asset management fund, is now the majority owner of Call Your Mother, which began in D.C. but has expanded to 15 locations across the D.C. metro area and, for some reason, Denver. And Manhattan Funds, a large private equity firm, has a specific Bagel Equity Fund devoted to taking over bagelries. The industry is, they write on their site, “under-optimized at the national level.”

Even H&H Bagels, the iconic New York City institution — famed for its cameos in shows like Seinfeld and Sex in the City — has gotten shoveled onto private equity’s giant bagel baking tray. Though Wall Street investor Jay Rushin bought the brand over a decade ago, H&H, too, is beginning its boom era, opening dozens franchises outside of the city.

It’s time, these investment firms all contend, to scale bagels. But can the art of the perfect New York bagel be scaled?

Making the New York bagel in bulk is famously hard. The rings are finicky to roll out, they require boiling, and — perhaps most importantly — the  long mythos to the New York bagel has at its core the premise that New York bagels cannot be made without New York water.

Many connoisseurs believe there is an alchemical process to the sought-after chew and crust only achievable with the particular water flowing in the city’s pipes, cascading down from the Catskill reservoirs almost unadulterated. Food science has somewhat debunked that concept, but the legend remains so strong that H&H is promising to par-boil its bagels in NYC water before shipping them to its new franchise locations to be finished in the oven. Even if it’s only marketing, that marketing is powerful.

Bagels and schmears from PopUp Bagels, which quickly attracted investors. Photo by Evan Angelastro/Bloomberg via Getty Images

This is far from the first time that companies have attempted to scale the bagel. In fact, it has worked, in a way: “bagels” can be found, at mass scale, in every major grocery store in the country, offered in plastic sleeves of a half-dozen.

The problem is that those bagels are gross. They’re made by machine, and steamed instead of boiled, which gives a glossy surface, yes, but none of the chew of a true boiled crust. The grocery store bagels are convenient and shelf-stable, sure, but they’re the Wonder Bread of the form: mushy and milquetoast. They have none of the hallmarks of a true bagel.

It’s possible that the private equity masterminds have landed on a secret to scaling the bagel without eventually reducing it to a wan grocery store offering. The results of the Wall Street takeover of the form are still emerging, and the business model could be dependent — at least at first — on devising the perfect product, and not just a passable one.

It just seems unlikely. The investment firms are built around, well, investors, not consumers. Their goal is producing equity and capital for their investors, not making the perfect bagel.

The term “enshittification,” coined by writer Cory Doctorow, has been around for a few years. It describes exactly what it sounds like — the phenomenon of everything growing, uh, worse. Specifically, it describes the way that large companies, often funded by venture capital and private investors, make their products worse over time in the process of wringing money out of the business to serve their CEOs and investors.

Doctorow, in his book on the subject, Enshittification, focuses largely on tech platforms as he examines the term. There’s Amazon: Long gone are the days of a well-priced product you could find more easily online than in a store. Now, search results are polluted by whatever someone has paid to boost to the top of the page, and it’s not even that cheap anymore. Or Twitter, which once bought by Elon Musk, fired its content moderation team to cut costs and turned its user verification, which was once limited to public figures, into a pay-to-play feature. As a result, the platform may have more income streams, but any regular user can attest that their feed is now full of neo-Nazis who shelled out for an algorithmic boost.

But it’s not just platforms — culture and aesthetics are targets for cash extraction now, too, with bad results. Netflix now churns out a constant stream of shows that are, instead of cultural touchstones, basically interchangeable, a far cry from their acclaimed early efforts like Orange is the New Black. Clothing brands like Reformation and even high-end designers like Escala, once symbols of luxury, taste and quality, are turning to lower quality materials and production in an attempt to churn out more designs, faster, and make more money. I’m trying to buy a couch right now, and have found through my research that age-old companies once lauded for their design and durability have been bought by private equity and changed their frames from hardwoods to particle board. (That information took a lot of research because you know what else has fallen prey to enshittification? Review sites.)

That means, regardless of whether these bought-out businesses have suffered yet, bagels are likely to fare poorly in the private equity boom eventually because of the need to extract increasing amounts of cash out of the project; the product itself is ultimately secondary. The Bagel Equity Fund is running trials on steaming their bagels instead of boiling them in its projected 400 shops it runs, the exact strategy that led to the mushy grocery store bagel. And a Washington Post review for the hyped new H&H location in D.C. was brutal, calling the bagels “generally unappealing” and “flavorless.”

But the bagel itself is only part of the mystique of the food. Which brings me to the more spiritual offerings of a good bagel: an ephemeral cultural cachet. That may be at even greater risk.

Having a favorite bagel shop or loudly defending your bagel order as the only possible correct way to eat a bagel — untoasted, scallion schmear, with capers, red onion and lox, and anything else is heresy, thank you for asking — makes you a real New Yorker. Or, if you don’t live in New York, it’s the mark of a devout cultural (and maybe religious) Jew.

Other, earlier attempts to innovate on the theme, and make it trendier and more lucrative, were all one-and-done fads that eventually crashed and burned, becoming a kind of scarlet letter of cringe. (Remember the vanilla-flavored rainbow bagels that were all over social media in the 2010s? They came with funfetti cream cheese. Disgusting, and also deeply uncool.)

Rainbow bagels. Having tried them — for journalism — I do not recommend. Photo by Photo by Yana Paskova/For The Washington Post via Getty Images

Bagel shops are not just places that produce chewy bread with a hole in the center. They have a cultural value. Each is often unique, with its own set of delightful quirks — the place selling Lactaid loosies behind the counter, the brusque man who nevertheless remembers your order.  They’re a symbol of uniqueness and authenticity — which, of course, is definitionally impossible to buy. The more constructed something is, the less authentic.

Yet that’s really what the private equity investors are trying to monetize: the idea of a bagel. If it didn’t have that symbolic power, it wouldn’t be a particularly interesting business, given how difficult the baking is to scale well.

The Bagel Equity Fund describes its target market as “fragmented, inconsistent, and devoid of a dominant brand.” But isn’t that the charm of your local bagel place? Not to those investors, which promise to rebrand every store they take over as “Go Bagels,” likely alienating the exact “strong customer bases and community presence” at the stores they aim to acquire.

Bagels have long been a metonym both for New York and for Jewishness. See: the phrase “pizza bagel,” describing people of mixed Italian and Jewish heritage. Good bagels inspire poetic food reviews — and literal poetry — but also lengthy cultural takes. There are dissertations on its history — and I don’t mean that as a kind of humorous exaggeration, I mean actual papers filed to receive a doctorate.

They were also core to unionization of American workers. The Beigel Bakers Local, which conducted its meetings in Yiddish, led strikes over pay and conditions, and standardized the bagel’s form into the icon we all know. That union was so powerful that its members put the city, during strikes, into what is memorialized as a “bagel famine” — a near-emergency for the city’s devoted consumers. The bagel and its attendant culture is a product of the blood, sweat and tears of New York City’s Jewish workers.

The union was ultimately undone by the mechanized mass production of grocery store bagels — an inferior product, yes, but one accessible at a mass scale, exactly what private equity is attempting to reproduce. The fact that a paltry imitation of a bagel still had enough financial power to destroy a once-powerful union is also worrying. People in cities other than New York — cities, that is to say, with a poor selection of bagels — will probably eat the sub-par private equity bagels, because there’s no other option, a key element of enshittification, as Doctorow observes.

But once the big conglomerates have the power, will they be so strong that the bagels they produce take over even on the bagel’s home turf? Will they exterminate the original New York bagel, and with it, its cultural history?

I don’t want to overstate the symbolic power of private equity buying the bagel brand. But at a time when antisemitism is rising, and Jews are increasingly being accused of, once again, greed, malicious control and undue influence, it certainly can’t help. If the bagel represents Jews, and the bagel has sold out, well, that’s a bad look.

But the real deal can still shine through the enshittification haze. “I just stayed in Brooklyn for the first time and felt so alive surrounded by all those bagel shops!” wrote one user on Reddit. They were there to complain — about Denver’s newest private equity bagel. Clearly, the New York bagel’s brand remains strong, even to outsiders.

The post What the private equity takeover means for the bagel industry appeared first on The Forward.

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