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How the CEO of New York’s largest food bank is inspired by Jewish values
(New York Jewish Week) — At the Food Bank for New York City, one of the largest food banks in the country, the holiday season is crucial to ensuring New Yorkers have enough food to be able to live with dignity.
Since its founding in 1983, the organization has provided over one billion meals to New Yorkers in need — as well as offering free SNAP assistance, tax preparation services and financial literacy programs to low-income residents.
“Our central mission is that we feed people for today, but we have made significant investments in programming that truly helps to lift people out of poverty,” president and chief executive officer Leslie Gordon told the New York Jewish Week. “Because the reason why people are food insecure to begin with is a resource problem. It’s an inability to get connected to networks or resources, because of racist systems or policy issues.”
Gordon, who is Jewish, has helmed the organization since 2020, and in some ways, rose to the role in a way that seemed inevitable. As a child, she loved to watch her grandfather sell meat, produce and other goods from the grocery store he owned in Tarrytown, New York, and deliver food donations to the needy. Her mother, who also grew up at the store, was the executive director at the Hunts Point Produce Market, the country’s largest wholesale produce market.
Prior to joining Food Bank for New York, Gordon held leadership roles at Feeding Westchester, a food bank network in Westchester County and City Harvest, which helps make fresh, nutritious food accessible around New York. Starting her job at the beginning of the pandemic, Gordon has overseen a doubling of the Food Bank for New York’s annual food distribution across the city from 70 million pounds to 150 million pounds.
A fourth-generation Tarrytown resident, Gordon has been a member of the Conservative congregation Temple Beth Abraham her entire life. She lives in the same house that she, her grandfather and her mother grew up in, with her wife, two dogs and two cats.
The New York Jewish Week chatted with Gordon about her background, her favorite parts of the job and the Jewish family values that got her here.
This interview has been lightly condensed and edited for length and clarity.
After leadership roles at two other food banks, Gordon took over the top position at Food Bank for New York City in March 2020. She credits her Jewish family values for helping guide her. (Courtesy)
New York Jewish Week: How have your Jewish values guided you as the CEO of Food Bank for New York?
Leslie Gordon: The thing about my connection to Judaism at the Food Bank is really a personal responsibility around doing tikkun olam. It’s an ever-present, everyday commitment to making the world more just and equal through social action, which is what we do every day at Food Bank — helping New Yorkers across the five boroughs to have the resources they need to be able to have a stable, healthy life where they can thrive and look forward to working on achieving their dreams.
Food is culture. Food is love. Food is history. Food has always been a big part of my personal Jewish experience — whether through holidays or through historical explorations. My grandfather was a butcher. He grew up in a small Jewish enclave in Rockland County called Pot Cheese Hollow [now Spring Valley], which is a sort of a European framing for all things cottage cheese.
You started this job right at the beginning of the pandemic. What was that like, and what was the path that led you to working at Food Bank?
I’ll never forget this: My first day was March 30, 2020. It was a little crazy to be the humble leader of one of the nation’s largest food banks at a time when the need was historically outsized and quickly escalated. It was a little bit of a challenge and, frankly, has been for most of my tenure.
Again, it goes back to my Jewish familial roots. I am carrying on a family legacy of feeding people: My grandfather, Norman Goldberg, was the son of European immigrants. When they came over [to America], and in his growing up years in that enclave in Rockland County, they were really, really poor. One of their biggest assets, believe it or not, was a dairy cow — no running water, no indoor plumbing. He would tell stories as kids that sometimes the only thing he ate in the course of a day was an apple that he picked off a neighboring farmer’s tree.
Fast forward many years into the future, he was a successful businessman, between a grocery store, a butcher store and a wine and liquor store, amongst other pursuits. He never forgot where he came from and he would talk to us about the importance of connecting people with food, and again doing tikkun olam. They would get phone calls from the rabbi at Temple Beth Abraham in Tarrytown, where they lived, because food banks and food pantries didn’t exist back then — the World War II era all the way through the 1950s, ’60s, and even ’70s. They would get a list of people in the community who needed help and [my grandfather] would take my mother by the arm and they would go to the local grocery store and shop. Frequently, as my mom tells it now, they’d end up in a local fourth-floor walk-up apartment building, ring the bell, drop the groceries and go, because you wanted to preserve the dignity of those whom you are helping.
That really made an impression on me. My grandfather was also an avid backyard gardener and was famous for leaving those little brown lunch bags full of excess produce from his backyard garden on people’s stoops.
My mother became the head of the world’s largest wholesale produce terminal, which is based in the Hunts Point section of South Bronx. I caught the bug on logistics and operations in food and really the romanticism of the food system. I’m still of that generation where I feel very connected to my local food system and farmers. I had a very unique growing up experience, where I got to see train cars full of broccoli or potatoes or other amazing produce that traveled through small towns and cities across the United States to land up in the South Bronx. So, I’ve been in the arena of food banking for about 15 years. I couldn’t have predicted it, I call it a happy accident. Of the 10 food banks in New York State, I’ve had the pleasure and honor of leading three of them.
What type of outreach do you do to New York’s Jewish community?
We’re a city of about 8.4 million people, and 1.6 million of them, give or take, are people who just don’t know where their next meal is coming from or what it will be. Ask yourself: Have you ever been hungry for a long period of time during the day? How do you deal with that? Imagine if that was your every day. That is compounded, potentially, by other struggles that you have. People don’t live single-issue lives. So, typically, when you’re food insecure, there are a lot of other issues that you’re grappling with — could be housing issues, could be mental health issues, could be employment or underemployment issues. There’s just a lot going on in the mix. New York City is a particularly expensive place to live. It’s a tough environment.
We’re the heart of a network of about 800 on-the-ground partners across the five boroughs. On nearly every street in nearly every neighborhood, our partners are food pantries, community kitchens, senior centers, shelters, community-based organizations like New York City Housing Authority or a Boys and Girls Club. In the case of the Jewish community, we have relationships with more than 40 on-the-ground agencies that specifically serve observant Jews. Organizations like Masbia, Alexander Rapoport’s restaurant-style soup kitchen that he’s now famous for.
We’re serving one of the nation’s largest kosher observant populations in the U.S. right here in New York City. We’re committed to making sure that kosher-observing communities in Williamsburg, Midwood, Crown Heights, Coney Island, Lower East Side, etc., have access to good kosher food that they can feel good about. The number of Jews in New York City who struggle is just astounding. We have a very large Jewish population, obviously. And so, you know, it’s something that’s on my mind a lot. I’ve had the opportunity to work with the Jewish community in New York now for over 15 years. Studies tell us that more than 10% of Jewish adults, and Jewish adults with kids in New York are food insecure. It’s serious. You’d be astounded, probably, to learn that more than 20% of adults in Jewish households in New York are at the poverty line.
What is your favorite part of the job?
A job as a food bank leader is very, very unique. In the course of a day, I can work on operations, I can work on marketing and communications, I can meet with donors, I can be on the phone with one of our agencies or food pantries on the ground, or I can be working on policy or advocacy. So it’s a really varied position. The most fun part about my job is the people and the stories. It’s the people who we serve who just have really big hearts and deep and interesting personal stories, and they’re just like you and me — moms and dads and families and kids who are trying to live their best life. We take the opportunity to be able to help them along the way pretty seriously.
For me, it starts internally with our Food Bank family. I take that really seriously. The culture in the organization is really important to me. I want people to feel supported and have all the resources they need to do their job, to be excited and energized about the ability and opportunity they have to impact people’s lives. At the end of the day, it’s always the people.
I’m a bit of a builder, and a fixer. It’s just who I am. Why I’m that way, I have no idea. My mother tells me that I’m my grandfather’s granddaughter. I just have a particular affinity for how things work and systems and processes and making things better and more efficient. It’s just part of my DNA, I guess. That is a skill set that really fits well with what’s required to run a food bank.
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The post How the CEO of New York’s largest food bank is inspired by Jewish values appeared first on Jewish Telegraphic Agency.
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The Jewish friendship that let David Hockney experience ‘dangerous perfection’
Think of the British painter David Hockney, who died Thursday at 88, and you think of color. 1967’s “A Bigger Splash,” almost certainly his most famous work, is a study in blue so profound that it’s nearly synesthetic: The pool is such a saturated cool that you can feel the water lap your feet, and the sky so rich with California sunlight that your shoulders burn. When Hockney turned more toward landscapes in later years, trees came in every color of the rainbow — here a pink trunk, there a purple — and roads were streaked salmon and teal.
Which makes it stranger that one of the works of his that I find most evocative has no color at all. It’s a 1975 pen and ink drawing of the American Jewish artist R.B. Kitaj, one of Hockney’s dearest friends, sitting on a bench outside an art school in Vienna.
Kitaj, head propped in his hand, looks out toward the left side of the page. His face is the lone area of detail in a scene thrown together with brisk, expressive lines. There is a sense of place around him, but that place is in the act of disappearing. As the scene spreads to the right and lower edges of the page — the areas that would fall outside Kitaj’s line of sight — it ceases to exist. Kitaj’s bench is slatted, rounded and real, but the bench abutting it is depicted in a few brief strokes. The buildings and street are sketched with light attention within what seems to be Kitaj’s periphery line, and are nonexistent beyond it.
The picture is a study of a man in deep focus. Hockney draws Kitaj’s head — and by inference, everything within it — as real and lifelike. But beyond the scope of Kitaj’s vision — the material the world presents him, possibly to be made into art — Hockney shows his surroundings as being valuable only as perspective lines, helping to situate the subject in space.
To be caught thinking is a vulnerable experience. To have someone restore your sense of your own physical self is a shock. By sketching Kitaj in his moment of remove, Hockney gave a renowned and somewhat glamorous friendship a sense of life. And he gave a sense of life, too, to the thing that made his own art so attractive: the impression of a rare and gorgeous intensity of vision, one that could draw a viewer’s attention so completely that it seemed what was on the canvas was the only real thing on earth.
In his drawing of Kitaj, the line is blurred between his subject’s concentration and his own. Is it really that Kitaj is so immersed in the act of seeing — or that Hockney is, his gaze so rapt upon his friend as to make him able to capture, briefly, what it was like to see through Kitaj’s eyes?
From the first days of their friendship at the Royal College of Art, Hockney and Kitaj existed on two planes for one another: human and artistic. As each worked to find the right way to reflect their own humanity in their art, their concepts of both themselves and their work influenced one another. “I was painting about my Jews and my books and Hockney was just coming out of the closet, so I said paint that,” Kitaj once said. And another time: “He switched to his gay culture as I began on my Jewish culture in its first forms.”
When Kitaj married the painter Sandra Fisher in 1983 — after Hockney introduced them in the 1970s — Hockney was his best man. “Those orthodox Rabbis had never seen such a gang under the chuppa,” Hockney told 032c magazine in 2025. At that moment, he said, “life for me had reached a dangerous perfection.”
A “dangerous perfection.” What did that mean? I see a glimpse of the answer in Hockney’s drawing of Kitaj — a sense of connection so complete as to threaten the boundaries of selfhood. At Kitaj’s wedding, Hockney experienced that threat as a kind of transcendence: Look, how wonderful being alive among other people can be. The experience captured in his drawing of Kitaj is different, but related. It’s that of a kind of looking, and seeing, that briefly gives total knowledge.
That kind of completeness is one of the aims of friendship, and also of art. There will be much to miss about Hockney, an artist who was easy to love. But the rare experience of absolute immersion that his best work gave its viewers may have made, out of all he accomplished, the biggest splash.
The post The Jewish friendship that let David Hockney experience ‘dangerous perfection’ appeared first on The Forward.
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Aristotle, Jewish ethics and the vexing case of Graham Platner
In last Tuesday’s Democratic Senate primary in Maine, nearly three quarters of voters decided that Graham Platner — Iraq War veteran, oysterman, Reddit misogynist and SS tattoo bearer — was their best hope to defeat the Republican incumbent, Susan Collins, come November. While the result was wildly cheered by his supporters, other Democrats and independents were left deeply uneasy.
There are good reasons, philosophical no less than political, for this disquiet. For some Democrats, the winning approach to the election is not necessarily one that leads to victory, but instead one that leads from virtue.
Much attention has been given to the political issues raised by Platner’s candidacy. His embrace of economic populism and excoriation of our country’s oligarchy, his denunciation of forever wars and defense of the common man were and remain compelling stances. That Platner speaks his own mind, and does so simply but rarely simplistically, rather than from a script bolted together by handlers, is clearly a plus as well.
But the matter of his character also raises a serious ethical issue not just for Platner, but also for those who voted for him this spring and plan to do so again this fall. It is less a matter of achieving a good result, than of affirming the good itself.
Moral philosophy comes in three flavors: consequentialism, deontology, and virtue ethics. For reasons of space, let’s focus on the first and last. As the name suggests, consequentialism focuses not on the means but instead on the ends. But this does not mean, as some think, that any end can justify any means. Instead, philosophical consequentialists argue that acts must be judged by a simple measure: seeking the greatest good at the least moral cost.
For a hypothetical example, say I have a student who is floundering in one of my classes. They are doing their best, but for various reasons their best will probably not help them avoid a failing grade. Afraid to disappoint or depress the student, I allow them to continue in the class. Consequently, the student sinks rather than swims by semester’s end. Or, instead, I can sit down with the student earlier in the semester and suggest that they withdraw today and try again a later day when they are better prepared. The result is the least cruel and most good: some suffering in the short term rather than greater suffering in the long run.
Yet, consequentialism can be complicated. Consider the election of John Fetterman to the Senate in 2022. Faced by the prospect of voting for the Republican candidate, Democrats and independents gave Fetterman the winning margin despite a stroke he suffered during the campaign, one that raised serious questions about his capacity to hold the office. For reasons that are hard to parse, Fetterman has since broken with his fellow Democrats on several vital issues.
Rather than realizing the greater good, some Pennsylvania voters may now realize their reasoning was misplaced.
This brings us to virtue ethics, which is now enjoying a second wind among moral philosophers. Inspired by Aristotle’s Nicomachean Ethics, virtue ethicists are less concerned with actions than they are with character. As the philosopher Todd May writes in his book The Decent Life, the key question for consequentialists (and deontologists) is “How should I act?” But for those who promote virtue ethics, the question is “How should I live?”
By this, they mean what Aristotle seems to have meant: how can we live a happy or flourishing life? The answer is by living that life in accord with virtue.
Simply put, virtues are those traits of character — think bravery and constancy, sagacity and generosity—crucial to human flourishing. And to flourish as humans requires a deep disposition to see and feel, choose and respond to the world and others in ways that align with those virtues. In the words of the late Alasdair MacIntyre, the philosopher who reintroduced virtue ethics to modern readers, “The exercise of the virtues is itself a crucial component of the good life for man.”
Inevitably, just as with the other ethical theories, there are problems with virtue ethics. But there are also advantages, principally that it seeks to build character rather than build a calculus of the highest good. This brings us back to Graham Platner. What is at issue with his campaign is not just the character of the candidate, but the character of the nation we wish to realize. The unavoidable question is not whether the ends justifies the means, but whether the means justifies the end—in this case, a nation dedicated not to winning a Senate majority, but to one dedicated to reversing the waning of virtue. Even if this means giving Susan Collins 6 more years.
Modern Jewish thinkers find ties between pagan and Jewish ethics. Yonatan Brafman, who teaches at the Jewish Theological Seminary, points to fascinating parallels between the writings of Aristotle and the medieval philosopher Moses Maimonides. The latter, Brafman suggests, sought various ways to encourage the practice of generosity. “Fulfilling the commandment of matanot le-’evyonim (gifts to the poor) and even prioritizing it over other commandments both expresses and fosters the virtue of generosity,” Brafman writes. “Moreover, in Maimonides’ view, this virtue is central to human flourishing. Generosity enables an individual to achieve divine joy.”
Of course, the exercise of generosity should apply to Platner, a man who insists that he has changed. Come November, we will learn whether this is true for our nation. As for Platner, who insists he has changed, it may take much longer for all of us to know.
The post Aristotle, Jewish ethics and the vexing case of Graham Platner appeared first on The Forward.
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What does it say that Gwyneth Paltrow is advertising luxury Israeli real estate?
What does Gwyneth Paltrow have to do with a new luxury apartment building in Tel Aviv suburb Herzliya?
Not much, it seems, judging from a new ad that dropped this week. It features Paltrow going on a morning jog in the city — New York City, that is. She wakes up, voices some pat complaints about why “mornings have to be so early” and how her “coffee needs a coffee,” before she heads to Central Park. She comes home, showers, then asks her driver to take her to 51 Park.
Her driver asks if she means New York. “Herzliya, Israel,” she clarifies, smiling into the camera, as though the black SUV can drive across the ocean.
The ad makes so little sense that my first instinct was to think that it must be some sort of AI rendition of Paltrow. But a LinkedIn post about the project, from Gabi Attal, the CEO of the ad agency Why Worry, which made it, says that they did indeed shoot the ad in real life, in New York City, and that Paltrow is the face of the ad campaign behind a luxury apartment building called 51Park in Herzliya.
51Park is the name — though seemingly not the address — of an enormous new apartment complex that does not appear to exist yet; the website for the building is written in future tense. In renderings, two 51-story glossy towers, with — depending on which part of the website you read — either 636 or 733 apartments total, shine over a park. The neighborhood, it promises, is about to become the beating heart of Herzliya, bounded by highways, the light rail and Herzliya Park.
Paltrow, who is Jewish, has hawked a lot of weird products in her time — vagina-scented candles, anyone? And in some ways, the luxury building makes sense as a product for the actress, who has often flaunted her wealthy lifestyle. But everything else about the 51Park campaign places it back into Paltrow’s stranger offerings.
First off, of course, is the simple setting of the ad, which is nowhere near the apartment building Paltrow is lending her face to.
“To bring this architectural masterpiece to the Israeli audience, we needed a figure who effortlessly embodies international elegance, a premium lifestyle and uncompromising quality,” Attal wrote in the LinkedIn post about the ad.
No one behind the ad responded to my questions about how Paltrow was selected except the director’s agent, Tal Nathan, who said that he couldn’t comment beyond saying the actress “looks absolutely fantastic.” Still, Paltrow certainly embodies a certain kind of “premium lifestyle” — her lifestyle brand, Goop (tagline: “beauty as wellness”), sells such wealth signifiers as a $425 black tank top and a $55 “sex oil,” and also partners with other luxury brands to market expensive jewelry, clothing, and wellness accessories via Paltrow’s own website as “Gwyneth’s picks.” (These include a $225 “eyelift bioremodeling peptide matrix” and a cream for “mindfulness and intuition.”)
The actress has made her name, at least since her Oscar win in 1999, by defining an ideal of minimalist, luxurious perfection — one with little care for qualities like accessibility, approachability or reality. (She had to pay a fine after Goop sold bespoke jade eggs promising questionable health benefits for one’s “yoni.”) In fact, part of her allure is her lack of those values. Her aesthetic seeks to soar above plebian concerns like pragmatism or cost. Who cares if that $491 pewter cocktail strainer requires regular polishing to maintain its silver sheen? It’s covetable. Similarly, who cares where your luxury building is, the 51Park ad seems to say; the important part is the luxury.
Still, it seems odd to market the building to Israelis via an ad filmed in New York City, in English. Sure, New York might signify wealth and luxury in the international market. But the ad doesn’t highlight the amenities 51Park actually offers, such as proximity to Herzliya Park; it shows Paltrow in a luxury apartment in New York with convenient access to a different, and more famous, park: Central Park.
Instead, it feels as though the ad is directed at Americans, selling the idea that New York City and Herzliya are the same. That’s patently absurd though — even if we were to equate Tel Aviv and NYC, which are really not very similar outside of being their respective countries’ most cosmopolitan cities, Herzliya is neither; it’s a separate, much smaller city. Which means Herzliya is, at best, Hoboken. Perhaps that’s why Paltrow didn’t even bother flying to Israel to film the ad.
Marketing an Israeli home to Americans, however, is a controversial proposition. Over the past couple of years, Israeli companies selling homes and land to Jewish Americans, often at fairs held in synagogues, have been a target for protests. Sure, Herzliya is not in the West Bank. But for an actor to wade into obvious controversy like this, especially when she has a new major project coming up — starring as Belle Burden in an adaptation of the heiress’ best-selling memoir Strangers — is a confusing choice.
The ad was reposted by viral celebrity gossip account PopBase, leading to thousands of retweets and comments accusing her of supporting, as many commenters put it, “gwynocide.” Others said it was tone deaf to market luxury apartment buildings only a few hundred miles from razed apartments in Gaza, and compared her to the Nazi wife who enjoys her garden outside Auschwitz in the Oscar-winning film The Zone of Interest.
Yet, in the ad, Paltrow seems blissfully unaware of all that, or at least doesn’t betray the slightest political statement. It’s not the first time Paltrow has been impressively out of step with public opinion — for example, saying that being a mother while working on movie sets is harder than being a “regular” working mother who is not extremely wealthy and famous, or that she would rather die than let her child eat a “Cup-a-Soup” and would rather do crack than eat cheese out of a tin.
Paltrow’s serene smile in the ad implies she can just float above the political realities tied to Israel without touching them. The idea that one can move to Israel and live a life indistinguishable from the one you once had on Park Ave in NYC, is fundamentally a political statement, of course; not everyone has that freedom of movement, whether due to financial or political realities. But Paltrow has not responded to criticism online or to journalists reaching out to ask what she meant to say with the ad. Though she voiced support for the hostages after Oct. 7, she hasn’t implied that her ad for 51Park is any kind of statement. In fact, she’s carefully avoided making one.
Instead, Paltrow — as is so often the case with the actress famed for her snobbery — has demonstrated that she is not as interested in Israel, Gaza, the war, or Judaism as she is in the disembodied ideal of luxury. As she once said, she “can’t possibly pretend to be someone who makes $25,000 a year.” The rest isn’t important; she can ignore it.
The post What does it say that Gwyneth Paltrow is advertising luxury Israeli real estate? appeared first on The Forward.

