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How the CEO of New York’s largest food bank is inspired by Jewish values
(New York Jewish Week) — At the Food Bank for New York City, one of the largest food banks in the country, the holiday season is crucial to ensuring New Yorkers have enough food to be able to live with dignity.
Since its founding in 1983, the organization has provided over one billion meals to New Yorkers in need — as well as offering free SNAP assistance, tax preparation services and financial literacy programs to low-income residents.
“Our central mission is that we feed people for today, but we have made significant investments in programming that truly helps to lift people out of poverty,” president and chief executive officer Leslie Gordon told the New York Jewish Week. “Because the reason why people are food insecure to begin with is a resource problem. It’s an inability to get connected to networks or resources, because of racist systems or policy issues.”
Gordon, who is Jewish, has helmed the organization since 2020, and in some ways, rose to the role in a way that seemed inevitable. As a child, she loved to watch her grandfather sell meat, produce and other goods from the grocery store he owned in Tarrytown, New York, and deliver food donations to the needy. Her mother, who also grew up at the store, was the executive director at the Hunts Point Produce Market, the country’s largest wholesale produce market.
Prior to joining Food Bank for New York, Gordon held leadership roles at Feeding Westchester, a food bank network in Westchester County and City Harvest, which helps make fresh, nutritious food accessible around New York. Starting her job at the beginning of the pandemic, Gordon has overseen a doubling of the Food Bank for New York’s annual food distribution across the city from 70 million pounds to 150 million pounds.
A fourth-generation Tarrytown resident, Gordon has been a member of the Conservative congregation Temple Beth Abraham her entire life. She lives in the same house that she, her grandfather and her mother grew up in, with her wife, two dogs and two cats.
The New York Jewish Week chatted with Gordon about her background, her favorite parts of the job and the Jewish family values that got her here.
This interview has been lightly condensed and edited for length and clarity.
After leadership roles at two other food banks, Gordon took over the top position at Food Bank for New York City in March 2020. She credits her Jewish family values for helping guide her. (Courtesy)
New York Jewish Week: How have your Jewish values guided you as the CEO of Food Bank for New York?
Leslie Gordon: The thing about my connection to Judaism at the Food Bank is really a personal responsibility around doing tikkun olam. It’s an ever-present, everyday commitment to making the world more just and equal through social action, which is what we do every day at Food Bank — helping New Yorkers across the five boroughs to have the resources they need to be able to have a stable, healthy life where they can thrive and look forward to working on achieving their dreams.
Food is culture. Food is love. Food is history. Food has always been a big part of my personal Jewish experience — whether through holidays or through historical explorations. My grandfather was a butcher. He grew up in a small Jewish enclave in Rockland County called Pot Cheese Hollow [now Spring Valley], which is a sort of a European framing for all things cottage cheese.
You started this job right at the beginning of the pandemic. What was that like, and what was the path that led you to working at Food Bank?
I’ll never forget this: My first day was March 30, 2020. It was a little crazy to be the humble leader of one of the nation’s largest food banks at a time when the need was historically outsized and quickly escalated. It was a little bit of a challenge and, frankly, has been for most of my tenure.
Again, it goes back to my Jewish familial roots. I am carrying on a family legacy of feeding people: My grandfather, Norman Goldberg, was the son of European immigrants. When they came over [to America], and in his growing up years in that enclave in Rockland County, they were really, really poor. One of their biggest assets, believe it or not, was a dairy cow — no running water, no indoor plumbing. He would tell stories as kids that sometimes the only thing he ate in the course of a day was an apple that he picked off a neighboring farmer’s tree.
Fast forward many years into the future, he was a successful businessman, between a grocery store, a butcher store and a wine and liquor store, amongst other pursuits. He never forgot where he came from and he would talk to us about the importance of connecting people with food, and again doing tikkun olam. They would get phone calls from the rabbi at Temple Beth Abraham in Tarrytown, where they lived, because food banks and food pantries didn’t exist back then — the World War II era all the way through the 1950s, ’60s, and even ’70s. They would get a list of people in the community who needed help and [my grandfather] would take my mother by the arm and they would go to the local grocery store and shop. Frequently, as my mom tells it now, they’d end up in a local fourth-floor walk-up apartment building, ring the bell, drop the groceries and go, because you wanted to preserve the dignity of those whom you are helping.
That really made an impression on me. My grandfather was also an avid backyard gardener and was famous for leaving those little brown lunch bags full of excess produce from his backyard garden on people’s stoops.
My mother became the head of the world’s largest wholesale produce terminal, which is based in the Hunts Point section of South Bronx. I caught the bug on logistics and operations in food and really the romanticism of the food system. I’m still of that generation where I feel very connected to my local food system and farmers. I had a very unique growing up experience, where I got to see train cars full of broccoli or potatoes or other amazing produce that traveled through small towns and cities across the United States to land up in the South Bronx. So, I’ve been in the arena of food banking for about 15 years. I couldn’t have predicted it, I call it a happy accident. Of the 10 food banks in New York State, I’ve had the pleasure and honor of leading three of them.
What type of outreach do you do to New York’s Jewish community?
We’re a city of about 8.4 million people, and 1.6 million of them, give or take, are people who just don’t know where their next meal is coming from or what it will be. Ask yourself: Have you ever been hungry for a long period of time during the day? How do you deal with that? Imagine if that was your every day. That is compounded, potentially, by other struggles that you have. People don’t live single-issue lives. So, typically, when you’re food insecure, there are a lot of other issues that you’re grappling with — could be housing issues, could be mental health issues, could be employment or underemployment issues. There’s just a lot going on in the mix. New York City is a particularly expensive place to live. It’s a tough environment.
We’re the heart of a network of about 800 on-the-ground partners across the five boroughs. On nearly every street in nearly every neighborhood, our partners are food pantries, community kitchens, senior centers, shelters, community-based organizations like New York City Housing Authority or a Boys and Girls Club. In the case of the Jewish community, we have relationships with more than 40 on-the-ground agencies that specifically serve observant Jews. Organizations like Masbia, Alexander Rapoport’s restaurant-style soup kitchen that he’s now famous for.
We’re serving one of the nation’s largest kosher observant populations in the U.S. right here in New York City. We’re committed to making sure that kosher-observing communities in Williamsburg, Midwood, Crown Heights, Coney Island, Lower East Side, etc., have access to good kosher food that they can feel good about. The number of Jews in New York City who struggle is just astounding. We have a very large Jewish population, obviously. And so, you know, it’s something that’s on my mind a lot. I’ve had the opportunity to work with the Jewish community in New York now for over 15 years. Studies tell us that more than 10% of Jewish adults, and Jewish adults with kids in New York are food insecure. It’s serious. You’d be astounded, probably, to learn that more than 20% of adults in Jewish households in New York are at the poverty line.
What is your favorite part of the job?
A job as a food bank leader is very, very unique. In the course of a day, I can work on operations, I can work on marketing and communications, I can meet with donors, I can be on the phone with one of our agencies or food pantries on the ground, or I can be working on policy or advocacy. So it’s a really varied position. The most fun part about my job is the people and the stories. It’s the people who we serve who just have really big hearts and deep and interesting personal stories, and they’re just like you and me — moms and dads and families and kids who are trying to live their best life. We take the opportunity to be able to help them along the way pretty seriously.
For me, it starts internally with our Food Bank family. I take that really seriously. The culture in the organization is really important to me. I want people to feel supported and have all the resources they need to do their job, to be excited and energized about the ability and opportunity they have to impact people’s lives. At the end of the day, it’s always the people.
I’m a bit of a builder, and a fixer. It’s just who I am. Why I’m that way, I have no idea. My mother tells me that I’m my grandfather’s granddaughter. I just have a particular affinity for how things work and systems and processes and making things better and more efficient. It’s just part of my DNA, I guess. That is a skill set that really fits well with what’s required to run a food bank.
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The post How the CEO of New York’s largest food bank is inspired by Jewish values appeared first on Jewish Telegraphic Agency.
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
The post Why I urged my parents to avoid the counterprotest in Philadelphia appeared first on The Forward.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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