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In Turkey, a festival revives a jewel of the Sephardic world and aims to break stereotypes
IZMIR, Turkey (JTA) — Prague has the dubious honor of being chosen by Adolf Hitler to be a record of what he hoped would be the vanquished Jews of Europe. The Nazis left many of the city’s synagogues and Jewish sites relatively intact, intending to showcase them as the remnants of an extinct culture.
That has made Prague a popular tourist destination for both Jewish travelers and others interested in Jewish history since the fall of the Iron Curtain: the city provides an uncommon look into the pre-war infrastructure of Ashkenazi Europe.
Could Izmir, Turkey’s third largest city, become a Sephardic version, in terms of history and tourism? That’s the goal for Nesim Bencoya, director of the Izmir Jewish Heritage project.
The city, once known in Greek as Smyrna, has had a Jewish presence since antiquity, with early church documents mentioning Jews as far back as the second century AD. Like elsewhere in the Ottoman Empire, though, its community grew exponentially with the influx of Sephardic Jews who came after their expulsion from Spain.
At its peak, the city was home to around 30,000 Jews and was the hometown of Jewish artists, writers and rabbis — from the esteemed Pallache and Algazii rabbinical families, to the musician Dario Marino, to the famously false messiah, Shabbetai Zevi, whose childhood home still stands in Izmir today.
Today, fewer than 1,300 remain. The establishment of the state of Israel, coupled with a century of economic and political upheaval, led to the immigration of the majority of Turkish Jewry.
“From the 17th century, Izmir was a center for Sephardic Jewry,” Bencoya told the Jewish Telegraphic Agency. “We can’t recreate that, but we cannot forget that either.”
Izmir is located on Turkey’s Aegean coast. (David I. Klein)
Celebrating in the former Jewish quarter
Bencoya, who is in his late 60s, was born in Izmir but spent most of his adult life in Israel, where he led the Haifa Cinematheque, but he returned to Izmir 13 years ago to helm the heritage project, which has worked to highlight the the culture and history of Izmir’s Jewish community.
Over nine days in December that included the week of Hanukkah, thousands attended the annual Sephardic culture festival that he has organized since 2018. The festival included concerts of Jewish and Ladino music, traditional food tastings, lectures on Izmir’s Jewish community, and — since it coincided with Hanukkah and also a Shabbat — both a menorah lighting ceremony and havdalah ceremony were conducted with explanations from Izmir’s leading cantor, Nesim Beruchiel.
This year’s festival marked a turning point: it was the first in which organizers were able to show off several of the centuries-old synagogues that the project — with funding from the European Union and the local municipality — has been restoring.
The synagogues, most of which are clustered around a street still called Havra Sokak (havra being the Turkish spelling of the Hebrew word chevra, or congregation) represent a unique piece of cultural heritage.
Nesim Bencoya speaks from his office next to the restored Sinyora Synagogue in Izmir. (David I. Klein)
Once upon a time, the street was the heart of the Jewish quarter or “Juderia,” but today it is right in the middle of Izmir’s Kemeralti Bazaar, a bustling market district stretching over 150 acres where almost anything can be bought and sold. On Havra Sokak, the merchants hock fresh fruits, and hopefully fresher fish. One street to the south one can find all manner of leather goods; one to the north has markets for gold, silver and other precious metals; one to the west has coffee shops. In between them all are other shops selling everything from crafts to tchotchkes to kitchenware to lingerie.
Several mosques and a handful of churches dot the area, but the synagogues revive a unique character of the district that had been all but lost.
“The synagogues here were built under the light of Spain. But in Spain today, there are only two major historic synagogues, Toledo and Cordoba, and they are big ones. You don’t have smaller ones. Here we have six on one block, built with the memory of what was there by those who left Spain,” Bencoya said.
Those synagogues have been home to major events in Jewish history — such as when Shabbetei Zvi broke into Izmir’s Portuguese Synagogue one Sabbath morning, drove out his opponents and declared himself the messiah (he cultivated a large following but was later imprisoned and forced to convert to Islam). The synagogue, known in Turkish as Portekez, was among those restored by the project.
Today, only two of Izmir’s synagogues are in regular use by its Jewish community, but the others that were restored are now available as exhibition and event spaces.
Educating non-Jews
Hosting the festival within Izmir’s unique synagogues has an additional purpose, since the overwhelming majority of the attendees were not Jewish.
“Most of the people who come to the festival have never been to a synagogue, maybe a small percentage of them have met a Jew once in their lives,” Bencoya said.
That’s particularly important in a country where antisemitic beliefs are far from uncommon. In a 2015 study by the Anti-Defamation League, 71% of respondents from Turkey believe in some antisemitic stereotypes.
The festival included concerts of Jewish and Ladino music, traditional food tastings and lectures on Izmir’s Jewish community.(David I. Klein)
“This festival is not for Jewish people to know us, but for non-Jews,” Bencoya said. Now, “Hundreds of Turkish Muslim people have come to see us, to listen to our holidays and taste what we do.”
Kayra Ergen, a native of Izmir who attended a Ladino concert and menorah lighting event at the end of the festival, told JTA that until a year ago, he had no idea how Jewish Izmir once was.
“I know that Anatolia is a multicultural land, and also Turkey is, but this religion, by which I mean Jewish people, left this place a long time ago because of many bad events. But it’s good to remember these people, and their roots in Izmir,” Ergen said. “This is so sad and lame to say out loud, but I didn’t know about this — that only 70 years ago, 60% of this area here in Konak [the district around Kemeralti] was Jewish. Today I believe only 1,300 remain. This is not good. But we must do whatever we can and this festival is a good example of showing the love between cultures.”
“I think it’s good that we’re respecting each other in here,” said Zeynep Uslu, another native of Izmir. “A lot of different cultures and a lot of different people. It’s good that we’re together here celebrating something so special.”
Izmir’s history as a home for minorities has not been all rosy. At the end of the Ottoman period, the city was around half Greek, a tenth Jewish and a tenth Armenian, while the remainder were Turkish Muslims and an assortment of foreigners. In the Greco-Turkish war of 1919-1922 — remembered in Turkey as the Turkish War of Independence — the Greek and Armenian quarters of Izmir were burned to the ground after the Turkish army retook the city from the Greek forces, killing tens of thousands. A mass exodus of the survivors followed, but the Jewish and Muslim portions of the city were largely unharmed.
Izmir is not the only city in Turkey which has seen its synagogues restored in recent years. Notable projects are being completed in Edirne, a city on the Turkish western border near Bulgaria, and Kilis, on its southeastern border near Syria. Unlike Izmir, though, no Jews remain in either of those cities today, and many have accused the project of being a tool for President Recep Tayyip Erdogan’s government to assuage accusations of antisemitism, without actually dealing with living Jews.
Losing Ladino and a ‘quiet’ mindset
Bencoya lamented that he is among the last generation for whom Ladino — the Judeo-Spanish language traditionally spoken by Sephardic Jews, but only spoken by tens of thousands today — was at least a part of his childhood.
“When you lose language, it’s not only technical, it’s not only vocabulary, it’s a whole world and a way of thinking,” Bencoya said.
The project is challenging a local Jewish mentality as well. Minority groups in Izmir, especially Jews, “have for a long time preferred not to be seen, not to be felt,” according to Bencoya.
That mindset has been codified in the Turkish Jewish community’s collective psyche in the form of a Ladino word, “kayedes,” which means something along the lines of “shhh,” “be quiet,” or “keep your head down.”
“This is the exact opposite that I want to do with this festival — to be felt, to raise awareness of my being,” Bencoya said.
The Bikur Holim Synagogue is one of the few still functioning in Izmir. (David I. Klein)
One way of doing that, he added, was having the festival refer to the community’s identity “as Yahudi and not Musevi!” Both are Turkish words that refer to Jews: the former having the same root as the English word Jew — the Hebrew word Yehuda or Judea — while the latter means “follower of Moses.”
“Yahudi, Musevi, Ibrani [meaning Hebrew, in Turkish] — they all mean the same thing, but in Turkey, they say Musevi because it sounds nicer,” Bencoya said. “To Yahudi there are a lot of negative superlatives — dirty Yahudi, filthy Yahudi, and this and that. So I insist on saying that I am Yahudi, because people have a lot of pre-judgements about the name Yahudi. So if you have prejudgements about me, let’s open them and talk about them.”
“I am not so romantic that I can eliminate all antisemitism, but if I can eliminate some of the prejudgements, then I can live a little more at peace,” he added.
So far, he feels the festival is a successful first step.
“The non-Jewish community of Izmir is fascinated,” Bencoya said. “If you look on Facebook and Instagram, they are talking about it, they are fighting over tickets, which sell out almost immediately.”
Now, he is only wondering how next year he will be able to fit more people into the small and aged synagogues.
“For Turkey, [the festival] is very important because Turkey can be among the enlightened nations of the world, only by being aware of the differences between groups of people, such as Jews, Christians, others, and Muslims,” he said.
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This year’s Hanukkah books serve up golems, holiday magic and dinosaurs
(JTA) — From a mischievous clay golem to a ring-tailed lemur who refuses to taste a latke, this year’s crop of Hanukkah books offers something to delight young readers of all ages.
The new titles range from lighthearted tales of family celebrations to the poignant, timely story of the Jews of Mariupol, Ukraine and the miraculous survival of the city’s menorah. Families across the diverse Jewish spectrum will find something to enjoy.
“Applesauce on Top”
Lina Schwarz; illustrated by Yuko Jones
PJ Library; ages 6 months–2
In this sweet rhyming board book, a little boy and his grandmother cook latkes and applesauce, counting apples and potatoes as they get ready to celebrate Hanukkah with their family. This new title from PJ Library will be distributed to 1-year-olds.
“I Will NOT Eat Latkes!”
Martha Seif Simpson; illustrated by Lisa Hunt
Apples & Honey Press; ages 4–6
In this lighthearted story, two animal pals celebrate Hanukkah together. Nosh, a koala, tries to persuade Potchky, a ring-tailed lemur, to taste a fried latke. Potchky, in a nod to Dr. Seuss’s “Green Eggs and Ham,” refuses, declaring that he only likes potato chips. As the story unfolds, kids hear the story of Hanukkah and the brave Maccabees. Finally, Potchky finds his courage and takes a bite — and loves the latkes.
“Charley and Seymour’s Hanukkah Miracle”
Melody Howard Ritt; illustrated by Nia Gould
Kar-Ben Publishing; ages 4–8
In this fun-filled Hanukkah tale, best friends Charley Chipmunk and Seymour Squirrel love their tradition of celebrating Hanukkah together. Seymour fries the latkes and asks Charley to bring the menorah and candles. But uh-oh: Charley remembers the menorah but forgets the candles. His backpack overflows with all kinds of things that begin with the letter “c,” even cantaloupe. But no candles. Seymour comes to the rescue, using the oil from frying latkes to kindle the menorah — just like in the Hanukkah story. This delightful book is now available in paperback through PJ Library.
“Hanukkah Night at the Construction Site”
Sherri Mandell; illustrated by Viviana Garofoli
Apples & Honey Press; ages 2–3
Toddlers who love trucks will be gleeful when the Hanukkah truck rolls into town in this latest addition to the popular Construction Site series. The entourage includes a large tractor carrying a large clay menorah, a mixer and excavator that serve latkes, chocolate coins, fried jelly doughnuts and gifts, and even a band. The back pages list all the types of trucks.
“Hear Me Roar! I’m a HANUKKAHsaur”
Naomi Gruer; illustrated by Mel Zohar
Kalaniot Books; ages 4–7
Miles is a young dinosaur enthusiast. On the first night of Hanukkah, his family doesn’t have the party Miles had hoped for, but he’s excited to put on his bright green dinosaur costume and roar as loudly as he can. Each night, Miles the dinosaur tries to help celebrate Hanukkah. When things go wrong and he makes a mess in the kitchen or drops things, his family encourages him to try again. On the last night, to his delight, his family throws a big Hanukkah party, with latkes, storytelling and sufganiyot, and all his friends. Zohar’s illustrations portray a diverse, multicultural celebration, including a child in a wheelchair.
“Harriet Hubbard and the Sold Out Hanukkah”
Bonnie Grubman; illustrated by Noa Kelner
Kar-Ben Publishing; ages 2–8
In this zany rhyming adventure, feisty Harriet sets out to her local market to buy all the fixings for a Hanukkah party. But all the shelves are bare — no potatoes for latkes, no chocolate gelt and no sufganiyot. She goes home disappointed but eager to set her table with some dates and raisins. To her surprise, her diverse group of friends arrives bearing everything needed for a festive Hanukkah party, including latkes and sweets. They sing and dance under the glow of the Hanukkah menorah.
“Mrs. Claus’s Noodle Kugel”
Janie Emaus; illustrated by Bryan Langdo
Sky Pony Publishing; ages 3–8
Interfaith families will welcome this addition to their family’s library. Two friends, Anna and Michael, get a letter from Mrs. Claus saying that Santa loved their latkes last Hanukkah and asking them to send the recipe. But the two sets of grandfathers have a different idea, each urging their grandkids to cook the other grandfather’s recipe — one for noodle kugel and one for Italian fettuccine noodles. The magical Mrs. Claus arrives on the scene, creating mayhem in the kitchen, with noodles flying out of the pot and Yiddish expressions sprinkled throughout. A team of elves gets things in order, and the sweet noodle kugel is a success. Kids will laugh out loud.
“Golem, Golem, Golem: Or How Hanukkah Was Saved”
Richard Ho; illustrated by Carmel Ben Ami
Roaring Brook Press; ages 3–6
A young boy turns his clay dreidel into a clay golem, the ancient Jewish mythical figure who acts as the Jews’protector when it isn’t getting into trouble. This boy’s golem causes more good-natured mischief, making a mess and eating all the Hanukkah treats. But trouble strikes when the golem accidentally breaks the family’s beautiful menorah. In a magical turn of events, the golem finds a way to make things right — and disappears. The family celebrates under the glow of their menorah. Lively illustrations depict a multicultural family.
“The Miracle Menorah of Mariupol”
Nancy Churnin; illustrated by Marissa Moss
Creston Books LLC; ages 7–11
In this true, poignant story set in modern-day Ukraine, we learn that for years the Jews of Mariupol gathered outdoors around the synagogue’s glistening golden menorah to retell the story of Hanukkah and the miracle of the oil. In the spring of 2022, to everyone’s horror, the beloved tradition came to an end with the Russian invasion. Andrei, a brave young boy, discovered that while the synagogue was destroyed in the bombing, the menorah had miraculously survived. Andrei cleaned the soot off the menorah and contacted the rabbi, who was in Israel for medical treatment. With the rabbi’s encouragement, Andrei gathered the city’s Jews who had not fled. Together, they lit the menorah, sang the blessings and found a deeper meaning in the Hanukkah miracle. At the book’s end, Rabbi Mendel Cohen recalls the tragic events and expresses gratitude for the young boy’s courage.
“Sharing the Light: A Hanukkah Story”
Jodie Sadowsky; photography by Alejandra Martinez
Lovery, Inc. ages 1 and up
Wren and her younger brother Rory discover ways to celebrate Hanukkah together, despite some light-hearted sibling rivalry. They cook a family recipe for latkes and enjoy a festive holiday.
This article originally appeared on JTA.org.
The post This year’s Hanukkah books serve up golems, holiday magic and dinosaurs appeared first on The Forward.
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Conservative Jewish groups hail Stephen Miller’s appointment to White House chief of staff
(JTA) — Right-leaning pro-Israel groups hailed President Donald Trump’s appointment of Stephen Miller as the next White House chief of staff, welcoming the Jewish aide’s appointment as a safeguard against antisemitism in an era marked by an increase in attacks on Jews and Israel. Liberal Jewish groups expressed alarm, saying his hardline politics endangered the community.
In a letter congratulating Miller, groups including the Combat Antisemitism Movement, the Louis D. Brandeis Center for Human Rights Under Law, the Zionist Organization of America expressed an interest in working with Miller to “hold institutions accountable when they fail to protect Jewish Americans from discrimination and harassment.”
The writers, who also included the American Association of Jewish Lawyers and Jurists, the Coalition for Jewish Values and the Israeli-American Civic Action Network, described Miller’s appointment as “a meaningful reflection of the longstanding contributions of Jewish Americans to public service.”
Just days after the Republican Party incurred massive losses in the midterm elections, Trump announced that he was replacing former chief of staff Susie Wiles with Miller, who had previously served as her deputy. In a Truth Social post, he described Miller as one of his “most trusted advisors.”
The chief of staff holds one of the most powerful White House positions, acting as a gatekeeper to the president and helping to shape his daily agenda.
Liberal Jewish voices warned that Trump’s promotion of Stephen Miller to the role of White House chief of staff could make Jewish communities more vulnerable.
“We expect this appointment to only reinforce some of the most dangerous ways the administration has normalized antisemitism and broader extremism,” Amy Spitalnick, CEO of the Jewish Council for Public Affairs, told the Jewish Telegraphic Agency, noting Miller’s embrace of anti-immigrant rhetoric popular on the far right.
Spitalnick said there is a throughline between the hard-line immigration policies Miller has shaped as a longtime confidant to Trump and the flourishing of antisemitism in recent years.
“At the core of the anti-immigrant agenda Miller has spearheaded are deeply antisemitic conspiracy theories about ‘replacement’ and ‘invasion’ that have already fueled a cycle of deadly violence targeting Jews and others,” she said.
The dueling sentiments from across the Jewish political spectrum were a signal of how divided the community has become during the second Trump term over the best means of combating antisemitism: Through aggressive policing of elite institutions, which Trump favors, or through opposition to what liberal groups say is the president’s systematic corrosion of civil rights protections.
The groups on the right that welcomed Miller’s appointment have generally been pleased by the steps Trump has taken to counter antisemitism on the left. In January 2025, Trump issued an executive order requiring new measures for combatting antisemitism. The Justice Department then launched a multi-agency Task Force to Combat Anti-Semitism. This past May, the department announced the formation of an Advisory Committee on Anti-Semitism, while emphasizing a “commitment to protecting Americans from unlawful discrimination and antisemitic threats.” Much of the focus has been on allegations of antisemitic harassment on university campuses.
While it’s unclear what Miller will do on these specific issues, his supporters see his key role as likely to strengthen such efforts.
Miller has longstanding links to Trump, including on a personal level. Miller’s wedding officiant at the Trump D.C. hotel was Rabbi Aryeh Lightstone, who was involved with the administration’s Abraham Accords to establish peaceful relations between Israel and several Arab neighbors.
But Miller’s critics have pointed out that he, along with Trump and other top Republicans have embraced troubling conspiracy theories that can be linked to Jews. Namely, that Democrats want to flood America with immigrants who are likely to vote against Republicans. At Trump’s October 2024 campaign rally at Madison Square Garden, Miller declared, “America is for Americans and Americans only.”
A more extreme version of the conspiracy theory, which blames Jews for organizing an “invasion” of people of color to replace whites, fueled a number of deadly attacks over the past decade, including the massacre at the Tree of Life synagogue in Pittsburgh in 2018.
The White House press office, which fields media communications for the chief of staff, did not respond to requests for comment.
Spitalnick also slammed the current administration for failing to “protect the civil rights of Jewish – and all – people,” by rolling back programs aimed at countering hate, including at the Office for Civil Rights in the Department of Education and extremism prevention programs at the Department of Homeland Security.
Spitalnick also referred to a 2019 letter sent by Jewish Democratic members of Congress urging Trump to dismiss Miller, who was his senior adviser at the time. The lawmakers argued that his “support for white nationalist and virulently anti-immigrant tropes is wholly unacceptable and disqualifying for a government employee.”
Regarding the current appointment, Spitalnick warned that Miller’s role could “make Jewish and so many other vulnerable communities less safe, instead of advancing the civil rights and pro-democracy policies we know are inherent to our security.”
“As the president and vice president are now seemingly pinning the U.S. election results on Israel, we should be concerned about further scapegoating of the Jewish and Israeli American communities,” she added.
The liberal pro-Israel lobby J Street, meanwhile, posted a Haaretz analysis that likened Miller to Itamar Ben-Gvir, a far-right minister in Prime Minister Benjamin Netanyahu’s coalition known for his extreme nationalistic rhetoric.
“Stephen Miller and Itamar Ben-Gvir both owe their prominence and access to power to their enablers – Trump and Netanyahu – and both traffic in racism and nativism to attempt to build power and incite fear,” the J Street post stated.
Robert Reich, U.S. secretary of labor in the Clinton administration, wrote in a Facebook post that Miller’s appointment was “not a positive development for anyone interested in mending our government or healing our nation.” Reich, who is Jewish and also served in the Ford and Carter administrations, expressed concern that Miller would have outsized influence on the president’s decisions.
“Miller is bigoted, xenophobic, and vicious — the architect and chief advocate of Trump’s loathsome immigration policy,” Reich stated, accusing him of conducting a “brutal Kristallnacht against undocumented immigrants.” Kristallnacht refers to the wave of deadly anti-Jewish violence in parts of Nazi-occupied Europe in 1938.
Katie Miller, who is also Jewish and married to Stephen Miller, defended her husband this weekend, after Michigan Democratic Sen.-elect Abdul El-Sayed called him a “broken man” on ABC’s “This Week with George Stephanopoulos.”
“Stephen has contributed far more to America at 41 than Abdul El-Sayed will in a lifetime,” she wrote on X, alongside a photo of Miller running around with their children.
This article originally appeared on JTA.org.
The post Conservative Jewish groups hail Stephen Miller’s appointment to White House chief of staff appeared first on The Forward.
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.
