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In Turkey, a festival revives a jewel of the Sephardic world and aims to break stereotypes
IZMIR, Turkey (JTA) — Prague has the dubious honor of being chosen by Adolf Hitler to be a record of what he hoped would be the vanquished Jews of Europe. The Nazis left many of the city’s synagogues and Jewish sites relatively intact, intending to showcase them as the remnants of an extinct culture.
That has made Prague a popular tourist destination for both Jewish travelers and others interested in Jewish history since the fall of the Iron Curtain: the city provides an uncommon look into the pre-war infrastructure of Ashkenazi Europe.
Could Izmir, Turkey’s third largest city, become a Sephardic version, in terms of history and tourism? That’s the goal for Nesim Bencoya, director of the Izmir Jewish Heritage project.
The city, once known in Greek as Smyrna, has had a Jewish presence since antiquity, with early church documents mentioning Jews as far back as the second century AD. Like elsewhere in the Ottoman Empire, though, its community grew exponentially with the influx of Sephardic Jews who came after their expulsion from Spain.
At its peak, the city was home to around 30,000 Jews and was the hometown of Jewish artists, writers and rabbis — from the esteemed Pallache and Algazii rabbinical families, to the musician Dario Marino, to the famously false messiah, Shabbetai Zevi, whose childhood home still stands in Izmir today.
Today, fewer than 1,300 remain. The establishment of the state of Israel, coupled with a century of economic and political upheaval, led to the immigration of the majority of Turkish Jewry.
“From the 17th century, Izmir was a center for Sephardic Jewry,” Bencoya told the Jewish Telegraphic Agency. “We can’t recreate that, but we cannot forget that either.”
Izmir is located on Turkey’s Aegean coast. (David I. Klein)
Celebrating in the former Jewish quarter
Bencoya, who is in his late 60s, was born in Izmir but spent most of his adult life in Israel, where he led the Haifa Cinematheque, but he returned to Izmir 13 years ago to helm the heritage project, which has worked to highlight the the culture and history of Izmir’s Jewish community.
Over nine days in December that included the week of Hanukkah, thousands attended the annual Sephardic culture festival that he has organized since 2018. The festival included concerts of Jewish and Ladino music, traditional food tastings, lectures on Izmir’s Jewish community, and — since it coincided with Hanukkah and also a Shabbat — both a menorah lighting ceremony and havdalah ceremony were conducted with explanations from Izmir’s leading cantor, Nesim Beruchiel.
This year’s festival marked a turning point: it was the first in which organizers were able to show off several of the centuries-old synagogues that the project — with funding from the European Union and the local municipality — has been restoring.
The synagogues, most of which are clustered around a street still called Havra Sokak (havra being the Turkish spelling of the Hebrew word chevra, or congregation) represent a unique piece of cultural heritage.
Nesim Bencoya speaks from his office next to the restored Sinyora Synagogue in Izmir. (David I. Klein)
Once upon a time, the street was the heart of the Jewish quarter or “Juderia,” but today it is right in the middle of Izmir’s Kemeralti Bazaar, a bustling market district stretching over 150 acres where almost anything can be bought and sold. On Havra Sokak, the merchants hock fresh fruits, and hopefully fresher fish. One street to the south one can find all manner of leather goods; one to the north has markets for gold, silver and other precious metals; one to the west has coffee shops. In between them all are other shops selling everything from crafts to tchotchkes to kitchenware to lingerie.
Several mosques and a handful of churches dot the area, but the synagogues revive a unique character of the district that had been all but lost.
“The synagogues here were built under the light of Spain. But in Spain today, there are only two major historic synagogues, Toledo and Cordoba, and they are big ones. You don’t have smaller ones. Here we have six on one block, built with the memory of what was there by those who left Spain,” Bencoya said.
Those synagogues have been home to major events in Jewish history — such as when Shabbetei Zvi broke into Izmir’s Portuguese Synagogue one Sabbath morning, drove out his opponents and declared himself the messiah (he cultivated a large following but was later imprisoned and forced to convert to Islam). The synagogue, known in Turkish as Portekez, was among those restored by the project.
Today, only two of Izmir’s synagogues are in regular use by its Jewish community, but the others that were restored are now available as exhibition and event spaces.
Educating non-Jews
Hosting the festival within Izmir’s unique synagogues has an additional purpose, since the overwhelming majority of the attendees were not Jewish.
“Most of the people who come to the festival have never been to a synagogue, maybe a small percentage of them have met a Jew once in their lives,” Bencoya said.
That’s particularly important in a country where antisemitic beliefs are far from uncommon. In a 2015 study by the Anti-Defamation League, 71% of respondents from Turkey believe in some antisemitic stereotypes.
The festival included concerts of Jewish and Ladino music, traditional food tastings and lectures on Izmir’s Jewish community.(David I. Klein)
“This festival is not for Jewish people to know us, but for non-Jews,” Bencoya said. Now, “Hundreds of Turkish Muslim people have come to see us, to listen to our holidays and taste what we do.”
Kayra Ergen, a native of Izmir who attended a Ladino concert and menorah lighting event at the end of the festival, told JTA that until a year ago, he had no idea how Jewish Izmir once was.
“I know that Anatolia is a multicultural land, and also Turkey is, but this religion, by which I mean Jewish people, left this place a long time ago because of many bad events. But it’s good to remember these people, and their roots in Izmir,” Ergen said. “This is so sad and lame to say out loud, but I didn’t know about this — that only 70 years ago, 60% of this area here in Konak [the district around Kemeralti] was Jewish. Today I believe only 1,300 remain. This is not good. But we must do whatever we can and this festival is a good example of showing the love between cultures.”
“I think it’s good that we’re respecting each other in here,” said Zeynep Uslu, another native of Izmir. “A lot of different cultures and a lot of different people. It’s good that we’re together here celebrating something so special.”
Izmir’s history as a home for minorities has not been all rosy. At the end of the Ottoman period, the city was around half Greek, a tenth Jewish and a tenth Armenian, while the remainder were Turkish Muslims and an assortment of foreigners. In the Greco-Turkish war of 1919-1922 — remembered in Turkey as the Turkish War of Independence — the Greek and Armenian quarters of Izmir were burned to the ground after the Turkish army retook the city from the Greek forces, killing tens of thousands. A mass exodus of the survivors followed, but the Jewish and Muslim portions of the city were largely unharmed.
Izmir is not the only city in Turkey which has seen its synagogues restored in recent years. Notable projects are being completed in Edirne, a city on the Turkish western border near Bulgaria, and Kilis, on its southeastern border near Syria. Unlike Izmir, though, no Jews remain in either of those cities today, and many have accused the project of being a tool for President Recep Tayyip Erdogan’s government to assuage accusations of antisemitism, without actually dealing with living Jews.
Losing Ladino and a ‘quiet’ mindset
Bencoya lamented that he is among the last generation for whom Ladino — the Judeo-Spanish language traditionally spoken by Sephardic Jews, but only spoken by tens of thousands today — was at least a part of his childhood.
“When you lose language, it’s not only technical, it’s not only vocabulary, it’s a whole world and a way of thinking,” Bencoya said.
The project is challenging a local Jewish mentality as well. Minority groups in Izmir, especially Jews, “have for a long time preferred not to be seen, not to be felt,” according to Bencoya.
That mindset has been codified in the Turkish Jewish community’s collective psyche in the form of a Ladino word, “kayedes,” which means something along the lines of “shhh,” “be quiet,” or “keep your head down.”
“This is the exact opposite that I want to do with this festival — to be felt, to raise awareness of my being,” Bencoya said.
The Bikur Holim Synagogue is one of the few still functioning in Izmir. (David I. Klein)
One way of doing that, he added, was having the festival refer to the community’s identity “as Yahudi and not Musevi!” Both are Turkish words that refer to Jews: the former having the same root as the English word Jew — the Hebrew word Yehuda or Judea — while the latter means “follower of Moses.”
“Yahudi, Musevi, Ibrani [meaning Hebrew, in Turkish] — they all mean the same thing, but in Turkey, they say Musevi because it sounds nicer,” Bencoya said. “To Yahudi there are a lot of negative superlatives — dirty Yahudi, filthy Yahudi, and this and that. So I insist on saying that I am Yahudi, because people have a lot of pre-judgements about the name Yahudi. So if you have prejudgements about me, let’s open them and talk about them.”
“I am not so romantic that I can eliminate all antisemitism, but if I can eliminate some of the prejudgements, then I can live a little more at peace,” he added.
So far, he feels the festival is a successful first step.
“The non-Jewish community of Izmir is fascinated,” Bencoya said. “If you look on Facebook and Instagram, they are talking about it, they are fighting over tickets, which sell out almost immediately.”
Now, he is only wondering how next year he will be able to fit more people into the small and aged synagogues.
“For Turkey, [the festival] is very important because Turkey can be among the enlightened nations of the world, only by being aware of the differences between groups of people, such as Jews, Christians, others, and Muslims,” he said.
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At Dartmouth, Jewish and Middle Eastern Studies refuse to stay apart
Immediately after the Oct. 7 attacks and the start of the Israel-Gaza War, Dartmouth College student Jackson Weinstein was “extremely outspoken” on campus about his support for Israel.
But by his sophomore year, he had largely withdrawn from discussing the conflict with other students.
“It felt like I was losing friends and just making things harder for myself,” said Weinstein, now a senior at the Ivy League university in New Hampshire.
This past school year, he enrolled in a new course, Difficult Conversations on the Middle East, developed by the college in response to debates over Israel and Gaza that have divided campuses across the country.
For the first several weeks, the class, jointly offered by Dartmouth’s Middle East and Jewish Studies departments, avoided delving into the conflict. Instead, students started by studying topics like groupthink, mindfulness, emotional regulation and academic freedom.
Only by the fifth week did they plunge into subjects like Palestinian armed resistance, women’s rights in the Middle East, the accusation of genocide in Gaza and the role of colonialism in the region.
“In the first class, students come in with this idea of, ‘How do I win the debate? How do I show that I’m right?’’” said Jonathan Smolin, a professor of Middle Eastern Studies. “That’s categorically not what we’re doing in the class.”
Smolin teaches the course alongside Ezzedine Fishere, a former Egyptian diplomat who spent five years posted in Israel.
The hope is that students learn to take an argument seriously enough to understand it before deciding whether they reject it.
The unusual course, offered again this school year, is the product of an experiment Dartmouth began long before Oct. 7. For roughly a decade, its Jewish and Middle Eastern Studies programs have deliberately intertwined themselves: professors co-teach and cross-list courses, serve on each other’s steering committees, co-sponsor visiting professors and even occupy neighboring offices in the same building. It’s just as much for the faculty as it is for the students.
“I want to understand why some people hold positions that I may find horrific,” said Susannah Heschel, chair of Jewish Studies at Dartmouth. “I’m not here to just condemn something; I want to understand the complexity of it.”
An unusual partnership
For Darcy Rochkind, a Middle Eastern Studies major modifying her degree to include Jewish Studies, the partnership is what drew her to Dartmouth.
Rochkind was applying to college in the fall of 2023, as campuses across the country were convulsed by protests and arguments over universities’ responses to Oct. 7. Her dream school was Columbia, but after watching congressional hearings on antisemitism in person and videos her mom sent her of Dartmouth’s Jewish Studies and Middle Eastern Studies professors discussing the conflict side by side, she changed her plans and enrolled at Dartmouth.
“You’d have a very hard time being a Middle Eastern Studies or Jewish Studies major without taking a class from the opposite department,” she said.
The experiment also extends beyond the classroom. In the immediate aftermath of the Oct. 7 attacks, Heschel and her colleagues in Middle Eastern Studies organized two public forums to discuss what had happened and opened it to students. The room was so packed that Dartmouth needed an overflow space, and Heschel said another 1,600 people watched via livestream.
After those initial forums, Dartmouth launched Middle East Dialogues, a series of events organized by faculty in Jewish and Middle Eastern Studies to explore challenging topics related to the region. Rather than foster safe spaces, Dartmouth leaders aspired to create what they call “brave spaces,” where students are encouraged to actively engage with disagreement.
To make it work, Smolin, who has organized many of the program’s events, deliberately avoids inviting speakers who are political activists on either side.
“We’re not interested in people declaring who’s right and who’s wrong,” he said. “That’s not what we do in higher education.”
Instead, they have hosted Israeli and Palestinian political commentators, think tank experts, and public-opinion researchers.
Professors have also facilitated meetings between students to expose them to different viewpoints. Weinstein and several other Jewish students went to dinner with a group of Muslim students, including two Palestinians and a student who had grown up in Gaza. His professor, Fishere, facilitated the gathering.
The students sat together at Pine, a Dartmouth restaurant, and talked for hours about the war, the accusation of genocide in Gaza and the experiences of Gazan civilians.
Weinstein had never before met someone who had spent his entire life in Gaza. He described the dinner as “one of the most human experiences I’ve had at Dartmouth.”
A national flashpoint
Dartmouth’s approach has become increasingly distinctive as Middle East studies programs have become flashpoints in campus battles over Israel, antisemitism and academic freedom.
Since Oct. 7, critics — including Jewish students, alumni, and watchdogs — have accused some Middle East studies programs across the country of teaching about Israel through a hostile ideological lens and creating an inhospitable environment for Jewish and pro-Israel students.
Some professors in the field, meanwhile, have argued that accusations of antisemitism in higher education are being used to police scholarship that could be critical of Israel.
By 2025, the federal government got involved. The Trump administration subjected multiple universities to sweeping demands aimed at addressing allegations of antisemitism by taking away federal funding. Columbia responded by promising to conduct a review of Middle East course offerings to ensure they are balanced.
Under similar pressure, Harvard’s Center for Middle Eastern Studies removed the center’s director and associate director from their leadership posts, though they kept their jobs. The Trump administration later demanded that the school’s Middle East Studies Department, among others, be audited by a third party to ensure a diversity of viewpoints.
The interventions prompted outrage from professors, students, and academic-freedom advocates arguing that the government was seeking to exert control over how universities teach about Israel and the Middle East.
According to Heschel, the climate has contributed to driving a wedge between Jewish Studies and Middle East Studies departments on some college campuses.
“I know that at some universities, faculty in Middle East and Jewish Studies don’t even talk to each other; they don’t respond to each other’s emails, for example,” she said. “That I find appalling. That’s unacceptable.”
Not everything is about conflict
For Heschel, the intellectual case for faculty in Jewish and Middle Eastern Studies to collaborate goes beyond teaching students how to talk about the current conflict.
“We want our students to know not just about the conflict that they read about in the newspapers today,” Heschel said. “We want them to know about a period where there was religious tolerance and respect for one another, to see that it’s possible we don’t have to live in a condition of anger and enmity.”
She co-teaches a course with a Middle East Studies professor examining how Jews in Europe and Arabs in the Middle East responded to modernity during the 19th century.
In one lesson, students learn about the Lebanese intellectual Butrus al-Bustani, who founded a school in Beirut in 1863 for Christian, Muslim and Jewish boys — and hired a cook to prepare kosher food for his Jewish students.
Engineering major Oguz Kurt, a rising junior who was born and raised in Turkey, took the course last semester.
“Building trust week over week” with classmates and professors, he said, brings people like him into the room who might otherwise be “intimidated” by the prospect of tense encounters in a class focused explicitly on the Israeli and Palestinian conflict.
Kurt wants to be there, which points to one obvious limitation to Dartmouth’s experiment: Students have to want to participate.
A 2025 survey of graduating seniors by the university’s campus newspaper, The Dartmouth, found that nearly 70% described themselves as liberal or very liberal, compared with roughly 12% who identified as conservative or very conservative. More than 70% said most of their closest friends shared their political beliefs.
Additionally, a 2025 Gallup poll conducted on the Dartmouth student body in 2025, found only 38% reported feeling comfortable sharing unorthodox ideas in class.
Weinstein wonders whether this degree of homogeneity is why courses like Difficult Conversations succeed – the people least willing to engage with opposing points of view don’t take the class.
“Everyone was there to learn. Everyone could be persuaded,” he said. “In some ways that’s a problem,” adding that the class might benefit from “a wider range of ideologues.”
“Not all of Dartmouth is like this,” Smolin acknowledged. “No doubt there are professors in other units that think it’s up to faculty to lead liberation and that this approach is stifling.”
On the other end of the spectrum, Heschel said some right-wing Jewish faculty members outside the Jewish Studies program have criticized the approach she and her colleagues take.
“I understand the anxiety that Jews feel today about university campuses, but I think they’re underestimating their own students,” she said. “Kids will encounter viewpoints that they will find disturbing and offensive, not just about Israel… they need to learn how to handle such a situation, how to respond.”
Heschel said faculty and administrators at other universities have approached Dartmouth to ask how to replicate what they did.
“I was surprised that we received so many requests from deans and presidents of colleges and universities to come and talk about what we had done,” she said.
From Dartmouth to Damascus
One of the people thinking about what could be replicated outside Hanover comes from much farther away.
Before flying to New Hampshire this May, Ibrahim Imre El-Khalid Bethlen asked ChatGPT a question he had never needed answered before: What is proper Shabbat etiquette?
Bethlen, a Syrian political scientist who teaches at Damascus University, met Heschel when she traveled to Damascus with a delegation of Jewish Americans in December 2025. She invited him to come to Dartmouth for 10 days and packed his schedule with jointly taught courses like Difficult Conversations, and a seminar about Jews in Algeria. Bethlen also lectured about the current political situation in Syria and attended his first ever Shabbat at the campus’ Chabad.
Just as new to him was seeing Jewish Studies and Middle Eastern Studies professors teaching together.
“With every professor we had some brainstorming about how we could bring the people closer,” he said. “How could we demystify” Jews to Syrians. Most of them have never met a Jewish person since the millennia-old Syrian Jewish community left en masse in the mid-20th Century.
Now, Bethlen hopes to connect faculty at Damascus University to their counterparts at Dartmouth. He is realistic about political sensitivities. Bringing an Israeli or Jewish Studies professor into a Syrian classroom to discuss the contemporary conflict, he says, could be a nonstarter. But having an Arab professor in the classroom as well could help.
“We don’t want to jump too high,” he said.
He imagines beginning somewhere Dartmouth itself often begins: with classes focused on shared history and culture rather than contemporary politics. Perhaps a jointly taught course that introduces students to the literature and poetry of Jews and Arabs once shared across the Middle East. Classes like Difficult Conversations can come later.
As a part of that Dartmouth class’s final assignment, students are asked to have a conversation with someone on campus they disagree with about the region, applying what they have learned.
Weinstein chose a friend and fraternity brother whose views on Israel differed sharply from his own. They talked for several hours.
“I ended by congratulating Eli on being ‘the only close friend I’ve ever had that wasn’t pro-Israel,’” Weinstein wrote in his reflection afterward. “I sure hope he isn’t the last.”
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‘We’re saying ‘no’ to Mamdani’: Orthodox teens demonstrate outside Gracie Mansion
In a sea of kippot and black skirts, more than 200 Orthodox middle school and high school students gathered outside Gracie Mansion on Friday, conducting morning prayers and giving speeches.
“I like protesting against Mamdani,” Rami Fishman, a 16-year-old student, told the Forward. “He’s not a great guy. I’ll take an opportunity to speak out against him.”
Prominent Modern Orthodox preparatory schools Ramaz and SAR organized the gathering with Congregation Kehilath Jeshurun, the synagogue that sponsors the institutions. Organizers said that comments Mayor Zohran Mamdani made over the summer attacking AIPAC and Israel drove their efforts. Rabbi Bini Kraus, principal of SAR, said the experience was also intended to teach students about “their civic responsibilities.”
“It’s fun,” Fishman said. “We’re praying and we’re saying ‘no’ to Mamdani.”
Fishman, a junior at SAR, said he liked waking up late and he was enjoying meeting students from another school. Kraus told the Forward students were missing three periods by participating, but noted prayer is part of the school’s curriculum and the gathering wasn’t taking away from their studies.
Students and parents could opt out, with Kraus noting some declined to participate. Nearly 400 alumni and members of Congregation Kehilath Jeshurun signed a petition against the gathering.
In their speeches, students touched on fears of antisemitism, being proud Jews and supporting Israel openly. One 8th grader called on Mamdani to prioritize the safety of the Jewish community.
Neturei Karta, a Haredi group that opposes Zionism, protested against the student group by waving Palestinian flags, chanting and holding signs in support of Mamdani. The NK group chanted “Antizionism is not antisemitism,” and called for Israeli Prime Minister Benjamin Netanyahu to be arrested during his visit to New York next week. Mamdani, who campaigned on arresting Netanyahu, recently acknowledged he does not have the authority to do so.
Michael Rapaport, an actor and staunch supporter of Israel, came to support the students saying it was “moving,” and “not a political statement.”
“These are kids,” Rapaport told the Forward, “they can’t even vote. This is a beautiful, beautiful, beautiful prideful thing.”
Vigil? Demonstration? Protest?
Organizers did not describe the gathering as a form of protest, instead referring to it as a vigil or communal prayer. However, the event involved classic hallmarks of a protest. A handful of participants waved or wore Israeli flags, and organizers acquired a permit for noise amplification.
“Our students have been going out for decades, really, when things matter,” Kraus said.
He noted he demonstrated for Soviet Jewry when he was a student at the school.
A reporter asked Mamdani about the demonstration at a press conference Wednesday.
“I welcome them,” he said. “They can have a vigil, or I’ve heard some describe it even as a ‘protest.’ Whatever it is intended to be, they have the room and space to do so outside of Gracie Mansion. I think that at the time that they are there, I will probably be somewhere else across the city.”
Rabbi Chaim Steinmetz, senior rabbi at Kehilath Jeshurun, said Thursday, “That’s the right response.”
Kraus, however, said he hoped the mayor would change his mind and attend. If he did, he would hear singing, praying and concerns “expressed respectfully.”
“Maybe that will move him,” Kraus said.
Some alumni and parents opposed the demonstration
The petition against the demonstration stated, “This gathering needlessly inflames tensions between the mayor and the Modern Orthodox Jewish community, as opposed to inviting him into conversation as a potential ally working for the shared safety of all New Yorkers.”
Much of the signatures are anonymous, with only school and class year listed.
The petition also said the schools risked portraying the Modern Orthodox community “as a political monolith opposed to the mayor.”
“They don’t want it to look like the Modern Orthodox community is a monolith, but the Modern Orthodox community really is a monolith on this,” Steinmetz said. “The Modern Orthodox community is, by and large, quite Zionist and really takes the security and safety of the state of Israel very seriously.”
A 2024 poll conducted by Nishma Research found 94% of the Modern Orthodox community identifies as Zionist, compared to 51% of Haredi Jews.
Halachic Left, an observant organization that says its members have “deep connections” to institutions in the Modern Orthodox community, helped circulate the petition. In a statement to the Forward, the organization insisted there is a “full range of views in the Modern Orthodox community on Israel, Zionism, and Mayor Mamdani.”
“The mayor has shown a willingness to respect and speak with our community,” read the statement. “We should be partnering with and engaging the mayor rather than castigating or insulting him.”
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I love ‘Seinfeld’ — why doesn’t the rest of my generation?
Seinfeld had a mythic presence in my childhood. The show went off the air three years before I was born, but that didn’t stop it from permeating my psyche.
When I was little, growing up in Bethesda, Md., my parents would regale me with summaries of their favorite family-friendly episodes. There’s the one where George quits his job in a huff, then shows up the next day and simply pretends he never quit. Or when Elaine runs out of toilet paper, only to have the woman in the next stall refuse to “spare a square” — a scene that prompted my mom to start carrying tissue paper in her purse.
Around middle school, I finally became old enough to watch Seinfeld myself. I recorded the reruns that aired on TBS on our DVR and set out to watch every episode, eager to see the stories that had become a part of my family lore.
Suddenly, all the times my dad warned me against the perils of “double dipping” made more sense. (See: Season 4, Episode 19, “The Implant,” when George gets into a fight at a funeral reception for putting a half-eaten chip back into the communal dip).
I had never felt quite so represented by a piece of media: the dry humor, the cynical outlook, the blunt banter, the overbearing parents. It all felt like home.
The Jewishness of Seinfeld was undoubtedly part of the appeal. It wasn’t just that Jerry was Jewish; it was the sensibility — the neuroses, the kvetching, finding the comedy in life’s everyday absurdities. The characters felt like caricatured versions of my craziest relatives.
My affection for the show was strong enough that I skipped a classmate’s bar mitzvah party to see Jerry Seinfeld perform stand-up live at the Kennedy Center in Washington, D.C. I don’t remember any specific jokes he told that night, just how wowed I was that Seinfeld was just as funny in person as on TV.
But explaining my newfound obsession to my peers, I was often met with blank stares. Few of my friends had watched Seinfeld at all. Those who tried an episode on my advice reported back that they found the show dated. Yet the lack of interest could not be explained by a lack of nostalgia for ’90s TV; those same friends came to love Friends and Sex and the City.
This Gen Z disinterest in Seinfeld seems to extend beyond my inner circle: A 2022 YouGov survey of 1,000 adults found a generational divide in the Seinfeld fandom: 14% of 18- to 29-year-olds said they loved the show, versus 22% of those 30 to 44, 27% of those 45 to 64 and 32% of those 65 and older.
To be sure, Seinfeld still has its young fans, as evidenced by the show’s continued life in memes and modern riffs on the plots. But that enthusiasm seems to stop short of the broad, mainstream appeal the show once commanded. Today, shows like The Office or Parks and Recreation seem like the cultural touchstones that Seinfeld once was.
So why hasn’t Seinfeld caught on more with my generation? I have a few theories.
For one, much of the humor in Seinfeld revolves around awkward situations: a date gone wrong, an annoying friend you can’t get rid of, a social obligation you can’t escape. Whether trapped in conversation with a “close talker” or endlessly waiting for a table at a Chinese restaurant, the characters are constantly stuck in situations they’d rather avoid.
But modern technology has made it increasingly possible to live a frictionless existence. Awkwardness has become less relatable and more readily labeled “cringe.” Instead of asking someone on a date in person, just use the apps. Instead of breaking up, ghost. Want to avoid the Soup Nazi’s wrath? Just order Uber Eats.
Indeed, Kramer’s entire character is more difficult to imagine today. He’s constantly barging into Jerry’s apartment unannounced, eating out of his fridge and answering his landline phone. But Americans have grown less connected to their neighbors over time; only a quarter of young adults regularly interact with those who live around them — a sharp drop from 51% of young adults in 2012.
Another reason may have to do with how my generation watches television. Today, the entire series is on Netflix, alongside thousands of other shows competing for our attention. Contrast that with my parents, who watched Seinfeld one episode at a time as it aired, every Thursday night over Chinese takeout.
Famously dubbed the “show about nothing,” Seinfeld isn’t especially suited to binge-watching. There’s no need to watch the episodes in order. There are no major cliffhangers, and any romance is fodder for jokes rather than character development.
Some of the disconnect may also be cultural. When Seinfeld first aired, NBC Entertainment President Brandon Tartikoff — a New York Jew himself — famously worried that the show was “too New York, too Jewish” to connect with a wider American audience.
“Who will want to see Jews wandering around New York acting neurotic?” he asked.
Evidently, many people did. But amid rising antisemitism, I wonder whether Jewishness has lost some of its cultural cachet.
These days, it seems increasingly difficult to enjoy a Jewish artist’s work without being asked to account for that artist’s views on Israel. Seinfeld’s outspoken support for Israel after Oct. 7, along with his inflammatory comments comparing the pro-Palestinian movement to the Ku Klux Klan, have prompted calls to boycott his acts. Ironically, the exception to this rule seems to be the invincible Larry David, who has managed to escape cancellation perhaps because his comedic persona is built around being the butt of every joke.
Of course, it’s also possible that Seinfeld is just old. The laugh track is annoying. The production quality looks unmistakably ’90s. Its references are dated.
But I’d hate for a new generation to write off Seinfeld. So if you’re under 30 and not already a fan, watch a few episodes. You can start with my favorite: “The Marine Biologist.” Once you get to the punchline, maybe you’ll see some of what I see in the show.
Or, maybe, I’m just an old soul. Not that there’s anything wrong with that!
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